The claim that Matrix is a Carlisle Group subsidiary is a good example. Alex is basing that on the fact that there are two members of the board at Matrix that have ties to Carlisle. One of them, Brooke Coburn, was at the time a managing director at Carlisle, and the other one, Mark Ein, worked there prior to 1999. But two members of the board also have ties to another company called LCC International. One of them, Puyash Soda, was the CEO of LCC and also the CEO of Matrix, and Mark Ein also worked at LCC. So why isn't Matrix an LCC subsidiary? The reason is because the audience has no idea who LCC is, whereas they've been primed with plenty of talk about the Carlyle Group due to its association with the Bush administration. So this is the angle that you go.