Yeah, you don't have to worry so much about the coherence and the quality of your larger product. You have to have like, well, it's good enough what I'm doing, but there has to be something that is at least clippable enough that people will get angry or people will keep reposting this.

People who want to see his stupid prediction video as proof that he works for Russia are already past the point where Alex wants to lure them to because they've adopted his fundamental premise, namely that he did actually predict this war. Whether you see that video and herald him as a prophet or you accuse him of being a foreign asset, either way, you're playing his game. Both conclusions feed into his own attention economy and involve a belief that the things that Alex says are worth paying attention to and not just random bullshit he throws out.