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Aug. 3, 2018 - Sean Hannity Show
06:37
Made In America - Lucky Bar
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This is an iHeart podcast.
We're starting a new segment on the program today.
It's our Made in America series.
And we have with us Jamie Oberwager, who is a founder and owner of a great company that is based here in the States.
And they make all these healthy snacks, of which I tried some this week.
And Jamie is an entrepreneur, widely successful in a short amount of time, a little over two years.
And Jamie, welcome to the program.
Thanks for being with us.
Thank you so much.
Well, let's talk about, I mean, you have a product that is called Lucky Bar, and there's different, you know, I guess it's a mom-to-go secret weapon that has the protein of two eggs in it, and it's delicious and it's healthy.
Explain.
Thank you so much.
Lucky Bars were derived from my youngest child who really struggled with mealtime, period.
And it wasn't because we didn't try to give him other foods.
He just had such an aversion to most foods.
He would put his hands over his mouth and make gagging sounds and wipe his tongue.
He needed protein desperately.
So that came up with these.
Well, let me tell you something.
So Linda's been eating them all week.
Linda's in love with your Lucky Bar.
I don't know if I like the way you said that.
You made me sound like a little piggy there.
No, no, no.
You've been eating them all week.
As a good mother, I try everything before my son eats it.
So it was my due diligence.
Well, but the truth is, I mean, it's great that it's made in America.
Jamie, I love that.
And kids do need the nutrition.
And, you know, they don't need my fuck, my son, when he was young, only ate pasta with butter.
That's it.
Aha, that's right.
We call those empty belly fillers.
And kids love the empty belly fillers, the plain pasta, the chips.
And, you know.
By the way, I love pasta with butter, but go ahead.
But as parents, you know, we want to give them the taste and the textures that they're familiar with, but we want to eliminate that quote-unquote bad stuff that we would prefer to keep off their plate.
And so that's part of what makes Lucky Bar so important.
How many, in two years you built this product?
And Lucky Bars have more protein than two large eggs in every kid-sized bar.
It's high in protein, low in sugar, and it tastes great.
Although I would know more if I had some because Linda stole them all.
Wait, can I just say one thing?
I know that you hate when I interrupt you, Sean, but I have to say, and you stole all of them.
Go ahead.
So I gave one to my son, who is a super picky eater.
He just turned three.
And he loved them.
First of all, he's in love with the packaging.
It's easy for him to open.
And then we had a sales guy on the floor today who brought his three-year-old to work.
And he sat in my office and he ate a whole bar while watching cartoons in my office this morning.
And I just thought, man, these things are really great.
Can I just say something?
Listen, if Linda's son, Liam, likes it, that's probably the best sign.
He's a victory lap for sure.
But imagine Linda at three.
That's what Liam is.
Very nice, Sean.
Very nice.
He even has the accent already.
No, he doesn't, not yet.
First of all.
No, but I mean, so two years, how many have you gone from selling in a two-year period of time?
It went from what to what?
Well, it went from zero to now.
We're actually sold in over 2,000 retail locations all across America, as well as online.
And our goal is to continue to be number one in mom's mind when she's looking for fun, delicious, nutritious food for her family.
All right, we've got to take a break.
We'll come back more with our Made in America series.
Jamie Oberwager is with us.
We'll get more on the other side, 800-941-Sean, our toll-free telephone number.
As we continue with Jamie Oberwaker as part of our Made in America series, how many people do you employ now?
Well, we have a team, actually, at the bakery, as well as a small business team.
But we are very much in support of creating jobs all across America to enable the distribution and the continuation of putting Lucky Barnes in the hand and bellies of kids everywhere.
So in other words, like instead of grabbing chips and candy bars and all the crap that we usually eat, you basically have designed a nutritious, protein-filled, low-sugar product that kids love to eat in different flavors, and it's just taken the market by storm.
And it's probably hard to add because you have drivers that transport it, you have factories that make it, you have people that package it, you have business people as well.
So I'm sure it's hard to calculate, but you've created a lot of jobs in the process, and now 2,000 locations around the country, and you also sell it online, right?
I mean, did you ever think it would get this big?
Well, you know what?
I always had faith that with hard work, despite the risk of going out on my own, that I was being led down the right path to do that and help my child and children of other families all across America.
So I had faith that this would happen.
You know, the truth of the matter is, is that kids have their own tastes and preferences and nutritional needs, and we like to celebrate the way they're different from adults, not just in their palate, but even the way they eat.
Got to run here, but I actually did try one of them, and it was amazing, and I think it's such a great idea.
And a lot of, you know, 30% of kids are like picky eaters, and I was one of them as a kid.
My son was.
My daughter was not.
But now he eats healthier than everybody I know.
So it's luckybar.com is the website.
And it's, you know, in 2,000 locations around the country.
It's such a great success story, and it's made in America.
It's called Lucky Bar, the Nutritional Alternative for Your Kids.
And good job.
We're really proud of you.
And thanks for joining us, Jamie.
Thank you so much for having me.
Thank you, Jamie.
LuckyBar.com.
Why did you steal every one of them?
You stole them all.
I'm hungry.
You don't give us lunch break.
I buy your lunch every single freaking day.
But I have no idea.
Well, you buy gross stuff anyway.
It's orange or puke green or whatever you eat.
It's disgusting.
No, I eat lucky bars.
Well, at least it's a normal food for once.
Everybody looks at your food and says, that's so disgusting.
What are you eating?
No, you look at my food and say it's so disgusting.
Everyone else just says have a nice lunch.
No, everybody agrees with me, but they're intimidated by you, and I'm not.
There's a big difference.
Yeah, right.
That's a vicious rumor.
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