Great to have you, El Rushbo, doing what I was born to do.
And doing it with half my brain tied behind my back, just to make it fair.
Fairness is a big deal to a lot of people.
And I want a lot of people to know that we care about fairness and we care about equality here.
And so to make things equal and make them fair, half my brain over there.
I do the program 80082-2882 if you want to be on the program and email.
We have a new email address.
It's L Rushmore at EIB net.us.
And the uh the sales of the t-shirts.
I am a Hillary Deplorable from the EIB store at rushlimbud.com.
Just continue to go like bananas out there.
Uh it uh we're I think we may now this may end up be the biggest selling item ever.
And that's big because you know we had the the Club Gitmo collection, and there was one other, and this is fast eclipsing it.
Uh you can see it's a really great looking t-shirt, blue t-shirt.
It says I am a Hillary Deplorable on the front, never Hillary on the back, and of course they're sized, and this is quality stuff.
Nice, nice, nice blue t-shirt.
Anyway, just to reiterate here, I had to squeeze the information in in a flash as the previous hour was ending.
Nate Silver's website, 538.com, has adjusted its projections ahead of the debate tonight, and this is it.
If the election were held today, Trump leads with a 54.9, basically 55% chance of winning the election, according to Nate Silver, who is the left's guru in analyzing polls.
Now, this projection stems from Trump winning Florida, Ohio, North Carolina, and Nevada.
The same projection shows Clinton winning Pennsylvania, Colorado, and Virginia.
However, Pennsylvania and Colorado are in play for Trump, much to the disbelief and chagrin of many.
The last time that Trump was in the position of if the election were held today he would win was July 29th.
In this poll.
July 29th, that was after the Republican convention and before the Democrat convention and the bump that Hillary got out of that.
After the Democrat convention, in this poll, and by the way, it's it's not a Bible here, but it is to the left, which is why I'm sharing the data with you, because this is suicide inducing.
I mean, this is nail the window shut.
This is grab the sharp objects and keep them away.
Especially for leftists in places like LA and San Francisco and uh Chelsea, Soho, you name it.
This is not not good news.
Clinton had a 92% chance of winning in this poll the first week of August.
She has been in a steady decline ever since.
The electoral count right now on this basis is Trump 275.
270 needed to win.
Hillary at 263.
Now the election's not today, so this is just a snapshot.
But it it you you you fold this in with everything else happening today and explains the panic on the left.
You know what I'm beginning to think.
You remember that pickle jar stunt that that Hillary did with uh Jimmy Kimmel.
I'm beginning to think that wasn't a stunt.
I mean, I'm beginning to think that was really intended as a genuine display of Hillary's strength.
It looked like a stunt to us because it was Kimmel.
You know, it looks like a comedy bit.
But I'm beginning to think that it was it was they're in trouble.
They were trouble.
Hillary hasn't been seen.
Now, a couple of uh things, you hear what Obama's advice to her is?
He gave her the worst advice anybody could give her.
He told her to be herself.
President Obama told Hillary, just be yourself and explain what motivates you.
When you hit the stage on Monday night.
Well, if she is herself and explains what motivates her, she has to say, I will do anything for money.
I will do anything to get rich.
I will make a series of 20-minute speeches at $250,000 a pop for two years straight in order to earn $22 million.
I will sell influence as Secretary of State and as a potential president.
I will take contributions to a charity run by my husband and me, which donates practically nothing to charity.
I will do whatever it takes to get filthy rich like the people we hang around.
I will do whatever it takes.
That's being herself, and that's being honest.
Is that going to happen?
No way.
But still, not the best advice, I would think from Obama.
Just be yourself.
Now, a couple of interesting things.
You know the stories about the size of the crowds that go to Trump rallies versus the practically invisible crowds that visit Hillary rallies.
The and I'm guilty of this too.
The rule of thumb in discussing that is to say don't attach too much to it.
A lot of candidates who lost in landslides drew huge crowds, the story goes.
That is not data.
Massive crowds showing up at a campaign rally is not an indication of how they're going to vote at all.
It's not even an indication if they're going to vote.
It's nothing more than anecdotal.
By anecdotal means people telling stories to each other.
It's not rooted in data.
Therefore, there's nothing you can project from it.
But it's gone on long enough now.
Like Romney's big crowds happened the last five days of his campaign in 2012.
And that's why people thought maybe there's something happening here.
Because Romney had not been drawing big crowds.
Romney's not the kind of guy that does.
He'd been drawing loyal crowds, Republicans that wanted to be elected, but he wasn't drawing star type crowds until the last five days.
And then 30,000, 25,000 of people said, you know, something may be happening here.
And it turned out nothing was happening.
The crowds didn't mean anything.
Obama won and won handily, and the crowds didn't.
But with this, it's been so consistent.
Hillary can't draw 300 people.
Hillary can't draw 2,000 people, whatever the event, the crowd that shows up at a Hillary event is minuscule, particularly compared to Trump's.
They're not energetic, and it's not personal.
The people that show up are not there because they're deeply personal invested in Hillary.
They love her, they want to be like her, they want to be with her.
It's not that.
It's party loyalty.
Or it's they're being paid to show up.
Who knows?
Or they have paid to show up.
It could be either way.
On the Trump side, it's gone on long enough now, since last summer, every Trump rally is a near, if not full sellout.
Every Trump rally is loud and raucous and is made up of people personally committed to Trump.
And there's been months and months and months of it.
And as that has happened, the people on the left who would be frightened by it would be worried, oh my gosh, look at all that energy.
We don't see any.
It's not helping.
People are not showing up in greater numbers at Hillary rallies to try to offset what's happening at Trump rallies.
Now the Breitbart people have done some statistical analysis with numbers here.
One week of Trump rallies drew over 26,000 people.
It was less than a thousand.
It was hundreds of people who showed up at two different Clinton rallies.
Donald Trump saw many thousands of supporters gather at several rallies this week, far outpacing his opponent, who again Canceled one of her few events.
An estimate of those who attended Trump's rallies added to those who attended his America First Energy Plan presentation total over 26,000 people for the week.
That's compared to around 700 people who gathered for Hillary events in Philadelphia and Orlando.
The numbers are based on news reports detailed later here in the story, both made stops in Pennsylvania and Florida.
Trump held two events in North Carolina.
Clinton postponed a fundraiser in North Carolina.
So this has been going on long enough now that maybe it's still not data, and it still is anecdotal.
But there has been plenty of time for this energy for Trump to wear off.
The rule of thumb is that at a at a at a Trump rally where it's pretty much you know what you're going to get, you're going to get Trump.
So after a while, you would expect the crowds to either remain the same or start to fade away a little.
Not because of any less excitement, it's just it's been going on for so long.
Trump's crowds are continuing to build.
The enthusiasm for Trump is continuing to build.
There isn't any enthusiasm for Hillary outside of the perfunctory and the required, and that is, there's a Democrat running for president, and so people are going to vote for the Democrat are going to show up at rallies, but it isn't personal.
Not like it is the crowd showing up for Trump.
Hillary just does not have that effect on people.
And what happens at these rallies is also crucial because in many of Trump's cases, they're televised.
And many more people than just those in attendance see it.
So Trump's out there talking to real voters.
He's talking to real Americans about real things that matter to them.
He even went to a small town.
He drew what was it?
Three or four thousand people in a town of a population of 800.
In North Carolina, you might say, why go there?
Why go to a town with a population of 800?
Well, why go to Connecticut if you're Trump?
He goes to these places to get there.
He goes to these places because he loves doing this.
He likes meeting these people, and he likes going places where people would otherwise not be able to see one of these rallies.
He's breaking every rule that's out there.
Practically every rule in the election handbook that is written and monitored by the Washington establishment, he's violating every important rule.
And nobody knows how to deal with it.
And while Trump's not doing all this, she's holed up at the family compound in Chappaqua, doing who knows what.
But she is not out making her case.
She's not out building her support base.
She's not out validating the supporter she already has.
That's an important factor, too.
You've got people supporting you.
You have to go out and validate their reason.
You have to show up and make it worth their while.
You have to convey that it's a just and proper decision they're making.
Hillary's not giving her supporters a chance to do any of that because she's not even having rallies anymore.
One or two a week, and we're told it's because she has to conserve her energy.
And that she's been she she she has been getting prepared for 11 days for this debate.
And now we learn that the primary thing that she's been doing has been to get her people to get hold of the media to pressure Lester Holt to actually be the one debating Trump and not her.
Well, that's what they mean when they're demanding Lester Holt fact-check him.
Isn't that her job?
They want Lester Holt to debate Trump.
Now back to an example I gave in the previous hour.
Imagine, if you will, an entire debate of things like what Candy Crowley did to Mitt Romney.
Well, I have been reminded, and it's a it's a good point.
Do you remember The crowd reaction when Candy Crowley stepped in and defended Obama and told Mitt Romney that he was wrong, that Obama had done whatever it was.
Do you remember the crowd reaction?
It was almost standing ovation applause.
And I had forgotten that.
But when I was reminded, I had to admit, yep, that's what happened.
The studio audience or the arena audience, wherever that debate was, roundly supported.
There were no very few, if any, boos for Candy Crowley.
I don't know what, you know, how they stack the audience at these debates.
I don't know, you know, what steps candidates can take to get a preponderance of their supporters in there.
And if, you know, the no applause rule is going to be broken, you know that countless times during this debate.
So we will just see.
I still think a full debate, if Lester Holt does come across as being the one that's debating Trump, if every time Trump opens his mouth, Lester Holt demands that he prove it, Lester Holdax's fact checker.
I'm telling you, folks, the way things are trending, Hillary cannot have surrogates win this for her.
Lester Holt cannot get her elected president.
She's got to do it.
She's not the incumbent.
She's not.
We'll just see.
You all read the uh the cartoon Dilbert.
Well, you've heard of the guy, right?
It's got an interesting piece here.
It's a very long piece about why he switched his endorsement from Clinton to Trump.
And there are a number of reasons.
I want to focus on reason number five that he gives.
This is really, really insightful.
I'm looking at the clock.
I'm going to need more time for it than I have before we have to go to the break, so let's do that.
Let's go to the break.
I'll come back and I'll share with you what Dilbert's theory, number five here, his explanation, why he's decided to switch from Clinton and is voting for Trump.
Back after this.
Okay, reason number five from Dilbert.
This piece, by the way, was uh was published on September 20th.
The guy's name is Scott Adams, but the reason why it was uh, or the data was published September 25th, so uh just yesterday.
And reason number five, pacing and leading.
This guy talks about Trump as a leader.
We don't hear that much.
The drive-by's, of course, never will talk about Trump as a leader.
Uh his surrogates do, his supporters and people have known him and worked with him, kids talk about all the time, but it's not part of a general campaign resume of Trump.
But this guy says Trump always takes an extreme position on matters of safety and security for the country.
Even if those positions are unconstitutional, even if they're impractical or evil, or something the military would refuse to do.
Trump still stakes out extreme positions at the beginning.
Normal people see this as dangerous.
But trained persuaders like me see it as something called pacing and leading.
What Trump does is paces the public, meaning he matches them in their emotional state, and then some, so he accomplishes relating to them, such as taking whatever he said about defeating ISIS, uh refugees, vetting Muslims, the wall, what have you.
He is matching what he knows his supporters'positions to be in their emotional state, Remember, Trump knows it's not what he says that people will remember.
It's how he makes them feel.
So he establishes that he relates to them by making some extreme, staking out an extreme position.
And after he's got them, after he has paced the public and gotten them to listen, then he leads.
Meaning he matches them in their emotional state.
He does that with his extreme responses, say on immigration, fighting ISIS, stop and frisk.
Here's the key.
Once Trump has established himself as the biggest badass on the topic, he is then free to lead.
Which we see him do by softening, for example, his deportation stand or limiting his stop and frisk comment to Chicago, or reversing his first answer on penalties for abortion and so on.
If you were not trained in persuasion, Trump looks very scary.
If you understand pacing and leading, you might actually see Trump as the safest candidate who has ever gotten close to the presidency, and that's how I see him.
Writes Dilbert, Scott Adams.
So when Clinton supporters ask me how I could support a fascist, the answer is that he isn't one.
Clinton's team, with the help of Godzilla, have effectively persuaded the public to see Trump is scary.
The persuasion works because Trump's pacing system is not obvious to the public.
They see his first offers as evidence of evil.
They're not their technique.
By the way, this is instinct.
Pacing and leading, this is it, I mean, it can be strategized, but this is something you either have or you don't have.
You know, you can be taught this, by the way.
You could learn this, but it's very difficult for people to actually say something that everybody else is going to think is extreme.
Most people don't want the flack.
Most people don't want to deal with the criticism.
But if you know it's just your opener, it's how you establish and relate yourself, and then once you've got people, then you lead and they will follow you because you've made the emotional connection.
This guy says this is what Trump does naturally.
Come on, folks, go ahead and admit it.
You don't have to hide about it from it.
Anymore you are addicted to this show.
EIB, an airborne phenomenon spread by casual contact.
When you get it, you're cured.
There is no cure because EIB is the cure.
Great to have you here.
As the saga continues.
We go back to the phones.
This is Gary in St. Louis.
Great to have you, sir.
Hello.
Deplorable dittoes, Rush from Flyover Country.
Great to have you on the program, sir.
Thank you.
Well, I think it's pretty clear to anybody that's paying attention that's desperation time in the Hillary campaign, and she's got all of her sickle fans out in the mainstream media trying to do her job.
And I along the way, she's cool, it's in my mind playing the race card against Lester Holt, telling him how to do his job, patronizing him, and implicit with that is the implicit threat if he doesn't toe the line.
So I don't hear them doing that to Chris Wallace or any other moderators.
Well, but look, you have a great point.
I mean, here we have one of the nation's most acclaimed African American anchors, and Hillary Clinton and her campaign and the rest of the media are presuming to tell this guy how to do his job.
Look at, I'm gonna tell you something.
I I I've met Lester once in the bathroom over at the CNBC office studios in Fort Lee.
Remember when MSNBC used to be in Fort Lee?
I went over there to appear on the Chris Matthews show.
I don't even know if it was called Hardball back then.
It was way back when Matthews was normal.
And I went over there to appear on it, and Lester was uh doing news or something at MSNBC or CMB, and I ran to him in the bathroom.
He's washing his hands.
And uh he's hey, I recognize you, I have friends that listen to you, blah, blah, blah.
He was a very nice guy.
And I had time, maybe five minutes of chatting with him.
That's the only time I've ever seen him.
But he's in a news meeting, is obviously a card-carrying liberal and leftist.
I mean, you can't get the jobs he's had without being.
But can you imagine, nevertheless, how the guy?
I I don't know.
I maybe he's not bothered by it because maybe this is what he would do anyway.
I I but to have the entire news media telling you what to do and how to do what you do, and then I like old old Gary here throwing the race card down on this.
I hadn't thought of that.
But that's an ex Lester is African American.
And here's a bunch of leftists basically acting like he can't do this on his own.
He can't do this without being told how.
He can't do it without being given guidance demands or what have you.
And I'm telling you, I feel for Lester because we all know what happened to Matt Waure.
And to a lesser extent, Jimmy Fallon.
And Matt Lauer, they are still dumping on Matt Lauer over that presidential forum that he did with both Hillary and Trump, and where he was fair with Trump and demanded answers from her on her email server.
I don't know what it's like to be Leicester today.
It'd be a tough job to moderate one of these debates anyway.
If the outside influences are at a minimum, but with this, I mean, it's it's it's almost to me it's close to being threats.
It's almost like Leicester is being threatened here.
He's got to fact check Trump.
And Hillary's got seven lies.
Seven lies that Trump tells that she wants Leicester to go after.
The media's picked all seven up.
Number one is Trump's supposed lie about always opposing the Iraq war.
That's still still such a big deal to them, which tells me it is still one of the most mobilizing issues for Democrat vote turnout.
And if I stop and think about it, it's not surprising.
Think about George W. Bush's second term in office all four years.
The singular devotion of the media was to destroying the Iraq war.
The entire four years of Bush's second term.
We had daily body counts.
We had every imaginable, imaginable negative bit of news, not to mention some of the stuff coming out of Afghanistan.
The Abu Grab photos, it was a concerted, focused 24-7 effort to destroy everything about Bush's Iraq war and Iraq war policy.
And because they spent so much time on it, they really did work all of their supporters into a frothy frenzy over it, to the point that to this day it remains one of the most mobilizing, motivating issues to turn Democrats out at the polls and to get them worked up and angry.
It's really a fascinating study in group psychology.
I don't think this was the purpose.
I think the purpose was to destroy Bush.
But in the process, they created this issue called Iraq that has become a defining issue for Democrats and leftists.
And they believe it is still an issue on which they can win.
Because they believe that every American's residue opinion on Iraq is equal to theirs.
Most Americans have moved on.
Most Americans, in fact, when you think of Iraq, you now think ISIS.
Most Americans, when you think of Iraq, you think of the Middle East, you think about how ineffective Obama has been.
But to the left, all of this in the Middle East is because of Bush.
And because we went to Iraq in the first place.
If we had never done that, there wouldn't be an ISIS, there wouldn't be a civil war in Syria, there wouldn't have been Benghazi.
This is what they believe, and this is what the left has made them believe.
And so it's a seminal number one issue to them.
And it's paralyzed.
They're unable to talk about ISIS or anything else regarding even terrorism.
They can't talk about it unless there's some Iraq aspect or reference.
And as such, they they limit the way that they can actually reach out and make impressions with people who are not already moved to near insanity over the uh over the issue.
But anyway, I think it's here's Byron York's uh piece on this.
Before debate, Clinton works refs, asks for special treatment.
Robbie Mook was on this week.
He said, All we're asking, all we're asking is that if Trump lies, then it's pointed out.
It's unfair to ask for Hillary both to play traffic cop with Trump and make sure his lies are corrected, and also present her vision for what she wants to do for the American people.
And Stephanopoulos said to Mook, but isn't that what a debater's supposed to do?
And Mook said, her campaign manager, well, I think Donald Trump's special.
We haven't seen anything like this.
So what we're saying is that this is a special circumstance, a special debate.
And Hillary should be given some time to actually talk about what she wants to do to make a difference in people's lives.
She shouldn't have to spend the whole debate correcting the record.
Does that sound like a bunch of babies?
It sounds like a bunch of trophy people.
You know, people got trophies just for showing up, not for winning anything.
Yeah, it's not fair.
He everything Trump said is a lie.
He lines all the time until he does.
And if that's all Hillary had time to correct his lies, she wouldn't have time for her vision.
So Lester, less it's so special because Trump's so bad.
Lester has to point out how Trump's lying.
Lester has because Hillary didn't have time to do it.
Man, they're scared.
Donald Trump's special.
We haven't seen anything like this.
That is for sure.
And then this, what kind of lies should Lester hold fact check?
Well, in its email announcing the conference call, the Clinton campaign, the conference call of the media, to give them their talking points and guiding lines on trying to persuade Lester to actually debate Trump along with Hillary.
The Clinton campaign provided a handy list of Trump's seven deadly lies, and number one on the list was the Trump claim that seems to anger Democrats the most that he opposed the war in Iraq.
So that's that's what they're fit to be tied over.
Here's uh here's Mark and Houston.
Mark, thank you for calling your next on the EIB network.
Hello.
Yes, Rush.
Uh the media hype that I'm listening to today about this being the greatest show on the face of the earth, the greatest hundred million viewers of all time, the throw in Manila.
It it puts the same gut feeling in my stomach when I started hearing about the in professional integrity and the straightforwardness of Mr. James Comey before he had to get up there and testify.
I had a bad feeling about that then, and I kind of have one now.
I hope you're wrong, but I do believe they're very confident that they have something.
All of a sudden now, these guys want a million viewers watching this.
They want millions of viewers watching this debate tonight, where a month and a half ago when they were prepping it, they said, oh, let's do it on Monday Night Football where nobody's gonna watch.
Now all of a sudden they're hyping it like it's gonna be the greatest thing.
I think they have something, and it's not just let's hold less hold.
It's the entire research battalion of the media that's gonna come up with something I'm afraid to and then you know, lamb-based him on something.
But who am I?
Well, look, this is common.
I was talking about this with Catherine last night.
It's like the Super Bowl, and you think your team, if your team's in it's gonna blow it.
Um I'm sure there are Trump supporters that are biting their nails today, saying, just wait, they got something, they got something, they're gonna unload some and Trump's not gonna be able to deal with it.
They're gonna lose it all tonight.
You got people thinking that.
You got people worried, oh my God, oh my god, a hundred million Trump, Trump, Trump, Trump's gonna say something, oh my god, I'm gonna blow it.
I can't watch, I can't watch, I just know Trump's gonna.
Or you have people saying, what you do say they got a big secret.
Hillary's gonna come out, she's gonna announce that she's gonna give away student loans and Trump's not gonna have an answer.
Oh no, it's gonna end the oh my god, oh my god.
It's a natural fear that people have.
Because they're so invested.
Uh what I think is going on here.
You're you're taking the original statement they wanted this debate up against Monday Night Football, hoping nobody would watch, Just like Hillary had no audience for her debates with Crazy Bernie.
Now you're thinking since the media's drumming up an audience for this.
That they've got so well, there's no question the media is hoping they take Donald Trump out tonight.
That's but I think what all of this is adding up to.
What did Robbie Mook just say?
Well, Hillary can't be expected to do an all-this is only the smartest woman in the world, folks.
This is the woman Barack Obama said the convention is more qualified to be president than anybody who ever has been, including him and George Washington and Abraham Lincoln and Bill Clinton.
Obama said that, and he said, Bill, I hate you and I we both have to go agree with this, but she's so much more qualified than you and I ever have been in our dreams, Bill.
And she's more qualified anybody.
Okay.
Smartest woman in the world, more qualified to be president than anybody who's ever been president, but all of a sudden she needs a moderator to point out Trump's lies because she doesn't have time to do that, because if that's all she did, she wouldn't have time to spell out her vision for America.
The smartest woman in the world.
I think they are lowering expectations for her.
And I think they are how do I say this?
How do I say this political?
How do I say this with uh I I really think their main objective is keeping her vertical for 90 minutes.
Look, folks, cutting to the chase here.
Hillary is pathetic at this.
If you watched her debates with Crazy Bernie, you know that.
If you watched her debates with Obama, she's not good at this.
She's looking for cover.
You know, in a debate, uh and and we all find ourselves in debates constantly.
Now, maybe not formal debates like uh will be tonight, but we all run into confrontations with people within our families.
Some people don't like it, some do.
Some people avoid confrontation and makes them nervous and uncomfortable, you know, like being critical of people, but but people who like it, people who excel at it know how to use somebody who lies frequently or infrequently.
You know how to turn a lie into something positive for yourself.
You know how to challenge it.
What what what what's being made obvious here?
Mook, the campaign manager himself's making it clear.
She I can't believe he's out there saying, Well, Lester needs to do it, because if if Hillary had to challenge Trump's lies, that's all she would have time for.
And she wouldn't she wouldn't have the opportunity to present her vision for the co she can present her she can say whatever she wants when her allotted time comes up.
She can use it to refute Trump and use the refutation as a transition into whatever she wants to say about how she wants to destroy the country, or she can't ignore Trump's lies.
She can kind of nod, grimace as though it's painful to hear this stuff.
You know, Peter Jennings used to convey left-wing bias with a raised eyebrow.
There's any number of ways of dealing.
If you if you think you're up against a serial liar, if you think you're up against a pathological liar, and she's got experience, she's married to one.
There's any number of ways of dealing with them.
But don't send your campaign manager out to make it sound like you can't, and then enlist the media to do your job for you.
But that's what they're doing.
And it's pathetic.
It it really is pathetic.
Here's uh here's Bill in Cadillac, Michigan.
Great to have you, sir.
Hi.
Hi, how are you doing this afternoon, Russia?
I'm doing well, thank you.
I just wanted to touch on a few things here, get your opinion on the debate tonight.
Uh, the question that was asked of, you know, what what are they so afraid of?
What are they doing?
I believe that they're honestly trying to achieve the unachievable and put Donald Trump on the defensive, which is something the status quo, they have not been able to achieve this entire campaign in getting him to be on the fence about the lies, and I've heard several reports about them saying they expect him to be sexist and talk about this, talk about her hair and they're trying to go to him into talking about certain things.
They're afraid he's gonna come out swinging, saying things directly about Benghazi, about the emails, about the uh Clinton Foundation, about to use a You know, this is an excellent point.
I in fact I can even relate this to experiences I've had personally.
I'm making a note here because I'm out of time here, but uh Bill, I want to expand on your point here, because it's it's actually an excellent point.
Their what their prejudices, their bigotry about Trump confounds their strategy and their thinking.
They have created a caricature out of Trump, and it's not who he really is, and they are going to try to bait him into behaving the way they think he is, with characteristics they think he portrays, which is wrong.
And they're gonna it's gonna bite him, or it could.
I'll explain when we get back.
Yeah, I think it that that last caller has a really interesting point about how they're prepping for Trump thinking he is something he's not.