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Nov. 9, 2023 - Health Ranger - Mike Adams
01:06:52
Reno Rolle of Boku Superfood and Mike Adams make major announcement...
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Welcome to today's interview on Brighteon.com.
I'm Mike Adams, the founder of Brighteon.
And we've got a really awesome natural ocean outdoor scene behind us here because today we have a really unique and big deal announcement to share with you with our special guest today, Reno Rolet, who is the founder of Boku Superfood.
He joins us.
Welcome, Reno.
It's great to have you on here today.
Hey, Mike.
Thanks for joining me.
Thank you.
I can't even thank you enough for having me, Mike.
Thank you.
Well, this is actually a very big deal for the industry as well, what we're about to announce today.
And, you know, you and I have known each other for many, many years, probably 15 plus years.
And we've done a lot of innovation together and shared ideas and formulations and so on back and forth.
And I'm thrilled to be able to announce today that HealthRangerStore will be partnering with Boku Superfood to actually manufacture and lab test your product line and to carry them exclusively at HealthRangerStore.com.
It's a big deal.
Just to hear those words, Mike, it's been such a journey that, as you know, many of the readers also know began For us back in 2007, together when we actually launched Boku Superfood.
And to now come full circle this many years later and to find ourselves at home on the Health Ranger platform, it's almost overwhelming, Mike.
Super exciting.
Well, we're excited about it, too.
And also what's so great is, you know, you and your partners there and some of your family members have been intimately involved in your company.
And they've become expert formulators, and they've formulated these amazing products.
Actually, show my desk shot here.
You've got Super Protein.
You've got Boku Super Food, and two different varieties of the protein there.
They're expertly formulated.
Non-animal products.
These are pea protein based, but they're super delicious.
Now we are combining with that, Reno, our laboratory expertise, as you know, for the testing of the raw materials, the testing of the final product, the E. coli microbiology testing, the heavy metals testing, glyphosate testing, and we're about to bring online our dioxin testing.
So this will be now Boku Superfood will be subjected to our very detailed supply chain testing and quality control mechanisms.
So that's a first.
A first and a huge milestone for us because, Mike, as you know, when we began Boku, we committed to maintaining almost unmanageable standards that you created for us.
And it's been a really challenging journey over the past 16 years or so, As you know better than anyone, maintaining that quality, finding those quality ingredients.
And we haven't had the benefit of an in-house laboratory.
We've tested in-house.
We've used third-party resources to manage those standards and maintain those standards.
And again, it's almost laughable, Mike, because you set those standards for us.
And you've always been that, you know, I tell my kids, our customers, you're like a compass.
You point true north.
And I've always respected and admired that in you.
There's no wavering one degree from the truth from as close to perfection as we can possibly get in terms of the quality of The integrity of these ingredients and then obviously the formulations, which we've always endeavored to exceed industry standards.
We've tried to lead this industry with innovation second to nothing.
And, you know, as you mentioned, Reno Jr., who's, you know, sort of protege of yours.
And Reno is the inspiration for Boku.
Boku was created in a quest to sort of avoid pharmaceutical drugs for Reno Jr. when he was a small kid.
He was, you know, in kindergarten and labeled attention deficit by the school system there.
I don't know if you even remember this.
And instead of putting him on drugs, we discovered superfoods.
And it's amazing to look back now so many years, you know, later and consider the fact that Reno was the catalyst recently.
Reno was the reason we were introduced to superfoods.
And now he's what we call the Boku alchemist.
His whole life is centered in this brilliant mission to formulate next level products.
For Boku and now for the Health Ranger store, which is, again, remarkable.
Oh, wow.
Yeah.
I'm so happy to be able to take this journey with you and share it with you.
And also for those who are watching, if you've never heard of Boku Superfood, Boku is all the rage in certain circles, even in California.
You've been based out of Ojai, California for many years, and you're just a fan favorite among the locals there with your smoothie bars and so on.
And the formulations that you have are just top notch.
I don't know anybody else who can make pea protein-based products taste as good and deliver as much nutrition as you can.
I want to ask you, in fact, to talk about a little bit what's in them.
But first, let me just mention that your existing inventory, which we have laboratory tested and we have approved, your existing inventory, before we do the next production batch, your inventory is available exclusively at healthrangerstore.com only while supplies last.
And we have much of it on sale beginning Thursday, November 9th.
which is our Black Friday sale event.
And if you scroll down, if you go to healthrangerstore.com slash Black Friday, you will see some of what we have available, some items up to 55% off.
But right here are the Boku products, the Super Protein Chocolate, the Organic Super Food Daily, which is like a meal replacement product, and the Organic Super Protein Vanilla.
So, Reno, tell us a little bit about what goes into these products, because it's multiple layers of nutrition and superfoods, not just two or three things.
Yeah, well, it really goes back to when we discovered superfoods, Mike.
And the first product that arrived at our house, this is back in 1994, if you can imagine, It was a superfood blend that really tasted like fish food.
And I was reluctant, you know, based on the smell, the taste of it to even try it.
But we did.
We were, you know, led to believe that this would really make a huge difference for us.
So Lynn, being the innovator in the kitchen that she was then and still is, was able to mix this superfood powder into different liquids, juices, etc.
to get the kids to consume it.
And once we learned how impactful, how transformative the effect of these superfoods were, that's when the passion was ignited in us to discover and learn more.
And when we decided to embark on this journey many years later to create our own superfood blend, we knew that it was critically important not only to offer the highest quality, you know, effective or efficacious ingredients, functional ingredients, but they had to taste good Our mission,
which was admittedly an enormous challenge, was to blend these super high-quality functional ingredients together in a broad-spectrum formula that would deliver that sort of next-level performance But at the same time, appeal to consumers' taste buds.
And, you know, when we launched the company back in 2007, the industry was much different.
We did align with a brilliant naturopathic medical doctor who, Mike, I know you recall Dr.
BJ Adderson.
And it was really his genius that sort of, you know, started this whole process for us.
Because when we created Boku Superfood, it was truly A broad-spectrum blend, an intense blend of super nutrient-dense, health-forming ingredients, but we were able to offset some of those bitter notes, if you will, or flavors by combining fruits and mushrooms and berries and things of this nature.
So what we ended up with was something that was incredibly potent, but at the same time We never compromised on quality.
We never compromised on potency, on functionality.
But we were able to offer incredibly delicious products at the same time.
So that's really what guides us.
And many of your products, I mean, I've used them over the years as a starting base with my Vitamix, and you add to it.
You add a banana.
Or, you know, like, I mean, here I am, right here.
This is my avocado banana smoothie for today.
And I use, you know, so many of the same ingredients that Boku uses in here, although this one happens to be a whey protein-based product today.
Because I love the taste of whey as well, but a lot of people don't want whey in their diet.
They want just a vegetarian or vegan option.
But you can add to it.
You can make it chocolate.
You can make it coffee.
You can make it banana peanut butter.
You can also go the route of berries.
You can make it tropical.
You can do pineapples and mangoes and make it super delicious in that way.
And what's amazing about the Boku Superfood Base is that it's not pigeonholed into one flavor category.
You can use it for a lot of different things.
That's a great point, Mike.
And a lot of our customers obviously do that.
I'm one of these kind of add water manufacturers.
Shake it and take it.
You know, I'm all about the functionality and I've been consuming Boku Superfood now pretty much daily for the past 16, 17 years.
And so I'm all about just efficiency, getting it in my body and getting on with my busy life.
But you're right.
There's just so much room to experiment and have fun.
And everybody's different.
Like you point out, some people like it's sweet.
Some people like chocolate.
Some people like more Banana.
And Boku blends seamlessly with all of those functional foods.
The one thing, we've always focused on plant-based ingredients because we are a plant-based company.
And we love the fact that we're using powdered ingredients.
Main reason for that, number one, the efficiencies.
There's no waste.
As you know, Mike, so much of the food that's cultivated is In North America is wasted, which is really unsustainable.
You know, industrialized farming practices speak to that.
It's just ridiculous.
But when we powder our foods at the source, We're essentially locking in all that nutritional potency and removing perishability.
That's a huge message that we believe very strongly in.
So we love the fact that all of our ingredients are powdered, but what you do with it at home, we say just add water, add ice, and it's going to be remarkably delicious.
But to your point, go ahead, add a banana, add some fresh berries, some kale, some greens.
You know, have fun with it.
The main thing for us is we focus on creating the highest quality, most nutrient-dense superfood blends on earth, And it's all about you getting them in your body.
Yeah, and also, by the way, for kids, you know, I'm thinking a lot of families, they have kids, and kids tend to have a much sweeter tooth, you know, perhaps because of the diets they're exposed to.
And to introduce this to a child, sometimes you do need to sweeten it up a little bit.
You add a banana, you add fruit, whatever it takes.
And some people like to add...
You know, milk or like a coconut milk or an oat milk or an almond milk or anything like that.
You know, nuts and seeds can go very well with this.
There are other vegetarian proteins out there, such as hemp protein, but personally, I've never been a fan of the hemp protein taste.
There's a spectrum of taste, and hemp protein, even though it's very nutritious and some people love it, for me, it's just never been as smooth as pea protein.
And that's a really difficult ingredient to formulate around for that reason, Mike.
You make another good point.
Super healthy, wonderful ingredient, but difficult to make palatable.
And that's one of the reasons it's not in most of our superfood blends.
I think Reno Jr.
incorporates hemp.
In the Super Shake, which we'll talk about later, which we'll introduce in the Health Ranger store a little bit later as well.
But, you know, it is important.
People, regardless of how healthy, the positive changes you may experience from superfoods, If it tastes like something you scrape from the bottom of your lawnmower, it's going to be harder to stick with.
You know what I mean?
Windgrass shots.
Yeah.
You really, some people have a very, very highly evolved sense of taste, but the average consumer, they want it to really taste good, truly taste good.
Not something you have to choke down.
And that's something we've been very, very proud of.
Now, as a result, the cost of our foods, you know, has gone up.
Maintaining the high standards of quality, incorporating these additional ingredients that are, number one, super health forming, number two, delicious, is a challenge.
And it's been very difficult.
And another reason that we are so enormously excited about this opportunity to partner with you, Mike, because of what you've achieved, which is nothing short of remarkable in the business that you've built.
With the in-house laboratory, your buying power, your resources, just absolutely astonishing.
And trust me, I've been in the industry a long time.
And there's nobody out there doing it the way you do with that level of integrity.
And this is so important to us because we've refused to compromise.
And it has been incredibly difficult.
And that's why we're so excited that all roads have led back to the Health Rangers.
Well, this is a key element.
And thank you for bringing that up.
And by the way, Reno, next time you come out to Central Texas, we'll give you a tour of the laboratory.
Oh, that'd be great.
I know you've toured our warehouse and our manufacturing facility, our fulfillment areas, the studio, all of that.
But, of course, we have this mass spec lab.
We're just setting up the dioxin testing, which is a gas chromatography instrument.
I can't wait to show you that.
But we'll film there, okay?
So we'll actually take Boku superfood samples into the lab and we'll show people the testing on the ICP-MS, which is the heavy metals testing, or the triple-quad mass spec for glyphosate testing.
But, I mean, that's going to be a lot of fun.
I can't wait because I always have fun with you, you know.
Indeed.
But the other thing that's critical about this relationship, this partnership, is that, you know, we have a supply chain that we have built over many, many years, a lot of relationships with key suppliers that we've done lab testing and we've identified, you know, which farms are clean and which providers are clean.
And also there are cost efficiencies.
So as we start to manufacture your product line, which we'll be making it from here forward, and it's going to take a couple months for the new production lots to be done, but as we do that, and you and I have already talked about this, I'm just sharing it with the public,
there may be ways that we can tweak your ingredient list And add in a superfood element that we've been able to source successfully that might otherwise be difficult to source, or also to take ingredients that you've already sourced before, but now we source them through a chain where we have our own internal relationship with that chain.
And so the ingredients are going to be Enhance to whatever extent that we can practically manage knowing our supply chain providers and our laboratory facilities.
I mean, like, we're not going to disrespect Boku.
We're not going to take anything out.
We're only going to add to it or enhance it in any way that's practical.
We embrace that opportunity, Mike.
The flexibility is critical.
As you know, we've been tested recently here with these supply chain hiccups.
Being able to adapt and improvise on the spot is critical to surviving in this industry.
There's elements of seasonality that we've always endeavored to incorporate in our formulas as well.
These are natural products.
There are going to be some You know, variances in taste and texture, depending on all sorts of factors.
And, you know, we would love to have The ability to adapt.
We haven't really had it because it's very challenging.
You have to have your own facility.
You have to have your own team of experts on the spot, able to adapt to these challenges as they arise.
And I've seen it there at your facility, Mike, which, by the way, I've toured an awful lot of these things over the years, and we've actually built our own, which we're enormously proud of.
But what you've accomplished there, to walk through that spot and to see every piece of equipment looking as if it had just been unloaded and assembled, just absolutely spotless.
I expected nothing less, but I was still blown away.
And this is why I am so excited and again so honored with this partnership.
The ability to adapt and improvise, reformulate on the spot to, as you say, augment or enhance The existing Boku formulas, which are amazing, quite frankly.
The awareness that you have that laboratory in-house, that there's no monkey business.
You know, and Mike, there's so much of that in this industry, I have to say.
It's sad.
Yeah.
You know, and it's not just this industry.
I mean, let's face it.
The lack of morals and ethics, you know, consciousness and leadership throughout the world is appalling.
But in our industry, it's really no different.
There are just people out there that are just willing to take whatever shortcuts, willing to lie, to deceive, to make a buck.
And it's really disheartening.
And I've been through it.
We've made the partnerships.
We've gone on national television with the big publicly traded companies.
And You get to this point where you realize your partners just aren't who you thought they were, who you hope they were.
And it hasn't changed our behavior because we're steadfast in our commitment to the highest level of integrity possible.
But it is a bit discouraging when you realize what's really out there and then you compare that to you and Natural News and the Health Ranger.
We couldn't be in a better place.
Well, I know exactly what you're talking about because we've seen over the years where there were brands that were taken over by larger corporations, you know, an acquisition of a smaller brand.
And then the very first thing they tend to do, they reformulate it.
And then they cheapen it, they water it down, the ingredients become cheaper, less nutritious.
I've seen all kinds of shenanigans.
I've seen, you know, labeling fraud.
I've seen organic certificate fraud over and over again.
And, as you probably know, We have to reject most of the lots of turmeric that we acquire, except from our trusted sources.
Anytime we go out and try to find turmeric or cinnamon or lots of different herbs, especially spices.
Moringa, for example.
Moringa almost always has lead in it.
And, you know, finding clean Moringa, you can't do it unless you're testing.
Like, you have to test.
And you have to constantly test.
You know, I've seen, Reno, I've seen companies in the past where...
They would test, like, one time, and that's it for five years.
Like, they test it one time, and they're like, ah, we're good.
But no, we test every production lot, every lot of raw material that gets tested.
I have, I mean, one of my lab chemists was actually complaining to me the other day that he spends literally 20 hours a week taking samples from our warehouse of incoming pallets.
Like, 20 hours a week taking samples.
That's not even any lab time.
That's just getting the product out of the bags, putting them in vials, labeling them, putting them on the charts, and then taking them to the lab.
So, I mean, we have a team dedicated to this.
Now, before I get too geeky, let me mention on the Black Friday sale event that we have going on beginning November 9th, If you go to healthrangerstore.com slash Black Friday, and if you scroll down that page, you're going to see Boku Organic Super Protein Vanilla here and Superfood Daily.
That's Boku Superfood.
These are all certified organic, but we've got it at 40% off retail price here exclusively while supplies last.
And I want to mention to people, supplies will not last.
Yeah.
Very long.
I mean, and then there's going to be a wait time, I'm sorry to say, but we're putting together the new formulation instructions.
I mean, again, it's the same formula, but tweaked in whatever ways we can, and we'll be manufacturing, and that is going to take a couple of months.
So there's going to be a little bit of a Boku dry spell, just temporarily.
So if you want Boku, get it now while we have it.
Yeah, and we have the superfood and both flavors of the superprotein, but there are so many more, and I'm really excited that, you know, down the line here, once we get past this little lull here, this gap, as you point out, Mike, we'll reintroduce Boku superfuel, our superfiber, and I'm really excited about our supermeal replacement that Reno Jr.
created, which It's so next level.
I mean, it's just absolutely incredible.
75 different superfoods, 30 grams of plant-based protein.
And here's the most amazing thing.
So the nutritionals are off the charts, Mike.
And the way it makes you feel is like nothing else on the planet.
But it tastes, and people refer to it, they say it tastes like what's left in the bottom of a bowl of Lucky Charms or, you know, your favorite breakfast cereal.
And the ingredients that he uses, I can't wait to get him in here to interview with you, Mike, because, again, Reno Jr.
has become one of the industry's leading formulators and experts in this space.
And it's you that inspired him down this path.
And it's you and your quality standards and your integrity that have inspired Reno and have led Reno Jr.
And I'm enormously proud of the person that he's become and the asset that he is to Boku.
And we'll prove that going forward.
So beyond the products that we have in stock right now, and I agree with you, Mike, they're going to go very quickly.
Super excited to introduce the full lineup of Boku products.
And these are the result, again, of 16 years of dedicated focus.
Focus on purely being the best and delivering to the customer the absolute best, which, in our estimation, they deserve nothing less.
I completely agree.
I mean, our customers...
Many of our customers are already your customers, and they have been for many years, and I hear positive feedback all the time about Boku Superfood.
And I can't wait to launch these additional products with you, the meal replacement products and so on.
Let me plug something else that's going on right now for Black Friday.
Can you guys show my desk?
When people place an order of your Boku Superfood or anything else, if they place an order of $150 or more, we give them a free vial right there of the pine needle colloidal silver nasal spray.
Do you see that on the far left of the desk?
Now, Reno, you've got to come out with me.
And harvest pine needles from the loblolly pine trees in Central Texas.
It's an amazing experience.
I actually personally, with my wife, I harvested the pine needles that go into that spray.
We're not even selling it because we don't have enough.
We're only giving it away when people purchase something else.
But that, I mean, we harvested the pine needles, we washed them, you know, we ground them, and then we did an ultrasonic extraction to get out the shikimic acid and the vitamin C that's naturally occurring in pine needles.
And shikimic acid, you know, is this amazing molecule.
And I was drinking that tea, man.
It was just like straight-up pine needle tea.
I couldn't get enough.
It was so delicious by itself.
And then we combined it with colloidal silver and some other ingredients for the nasal spray, and...
It coats the inside of your nasal passages.
And Reno, you would love this, number one.
And secondly, you've got to do this with us.
Remember when we were out in California and we were hiking that mountain that one time?
I don't know where you took me, but we were out hiking and having fun with nature and the herbs and everything.
You would enjoy this, harvesting pine needles.
Can we make that a calendar date right there?
Please do.
100 percent, Mike.
You know this is what we love to do.
I mean we've been in the cranberry bogs in Quebec and all the way at 17,000 feet at the top of the Andes in Tarma cultivating and harvesting maca.
We love getting out in the field.
We love experiencing firsthand what it's like to shake the hands that farm the land to meet these beautiful people.
So that to me sounds super exciting and yeah I'd be there in a second.
And by the way The product sounds amazing.
I'm sitting here thinking how good that must feel.
Coating your sinuses.
I can't even imagine.
By the way, I'm not sure if I mentioned this, I'm here in Pinehurst, North Carolina with my daughter.
Oh, you are?
We are just surrounded and here the pine cones are absolutely massive.
And it's probably not coincidental.
My daughter is actually in the business of making soap from these beautiful pine needles.
I'm not even sure.
Yeah, yeah.
So you've touched home with that one, and I'd love to check out that product for sure.
Make some pine needle tea and drink it.
You know, the Native Americans, that's how they got vitamin C. Well, one of the ways...
It was just pine natal tea.
It's a remarkable ingredient, isn't it?
I mean, even going back to like pine pollen, as I understand, is one of these ingredients high in phytotestosterone.
That's right.
It was one of the ingredients I think they originally brewed beer or meat or one of these alcoholic beverages back in the day, I learned from my son, who's also a...
Mike is an expert in fermentation.
He's a certified brewer and has been doing some amazing things with fermentation and creating beers from superfoods, which is pretty amazing.
Mike, I'm all over the pine thing, man.
Anytime, you just let me know.
I know you know this.
Give me a time and place and I'll be there.
Yeah, that's true.
Yeah, well, we'll have to do that, and I'll bring a camera, we'll film that, we'll have some fun with that.
But that's what's so amazing about partnering with you on this.
And to my audience, Reno here, he doesn't just sit behind a desk and use a spreadsheet and order ingredients and put them together.
He's a guy that's out there in nature, experiencing the joy of nature, the discovery of it, trying different herbs, doing different things, engaging in different forms of physical fitness and exercise and all kinds of practices from faith to self-reflection, all kinds of things.
Reno, I see you as a whole person who is involved in whole foods nutrition.
This isn't just a shell for you.
You're not back at your house smoking cigarettes and drinking beer and watching daytime TV and faking like you're into superfoods.
No, you live this.
This is your life.
It truly is, Mike.
And because it brings me so much joy, what I really love...
Is sharing.
So, you know, Superfoods changed my life.
They changed my son's life.
And they've made such a positive difference for so many of our customers all over the world.
And this is what really excites me.
When I get turned on to something new, I immediately want to share it with other people.
And that's really been our mission at Boku.
Again, you helped to form those very high standards that we've worked very hard to maintain.
But it's really the secrets that nature has to share.
And that's what I love to do.
I love to communicate these secrets because there are so many of them.
And, you know, in a world where we live now, where, you know, our food supply is so horribly adulterated and it's not about how good you feel or how long you live.
It's all about the money.
And, you know, I just love sharing the alternative that if you stay close to nature and And you maintain that curiosity and open mindedness, you discover some incredibly powerful things.
And that's what I love to do.
I love to get out and I love to discover.
I love to honor nature.
And then I just love to share and have fun.
I mean, to me, it's fun making a positive difference for people.
When I hear the testimonials from people that have whatever it is, whatever transformation they've experienced.
That really fills my heart, and it excites me.
And the idea that I could make a living doing this is beyond a blessing.
Well, you know, Reno, you've done so many things in your life, in your professional career.
People probably have no idea.
You know, your former involvement in the film industry, for example.
But you could have chosen to do anything.
You could have been, if it were your choice, you could have been a pharmaceutical executive, and you could have probably made, you know, half a billion dollars.
But...
That's not your passion.
You don't want to make money for people popping pills, and neither do I. I mean, you notice those chasing the money, they go down the route of pharma, because pharma gets money from the government and then hands out whatever, whether it's vaccines or pills or whatever, and then they get fined for faking scientific studies or price fixing and whatever.
They pay a fine, they just keep going.
That model, that's so unfulfilling.
I couldn't live my life that way, no matter how much money is involved.
In fact, my wife just said last night, we were in our kitchen Which is a very modest kitchen.
Nothing fancy about the way we live.
And she was unwrapping a box from our store of some of our superfoods.
And she said to me, this is real wealth, Mike.
This is real wealth.
Because there are billionaires that don't have this.
This nutrition.
This food.
So true.
Go ahead.
I was just going to say, Mike.
Or the awareness.
It's remarkable how Really seemingly super intelligent people pop pills and eat processed garbage and wonder why they're sick and diseased and needing these pharmaceutical drugs.
But Mike, I can say the same thing about you.
It's really about selling out.
And to me, if you're a person of integrity and you commit to something, you stick with it.
It's like I can shake your hand and I know there's no going back.
You know, you're a guy that probably says no a lot, maybe says maybe, but when you say yes, it's because you've thought it through and commitment means a lot to you.
And you're a guy that I look up to because, Mike, what you've done is nothing short of miraculous.
I mean, you and I have a lot in common, but I've made some of the mistakes that somehow you've managed to avoid.
You know, I've gone to institutional banking and I've gone down that path where I was financed into dead ends.
I've made those partnerships with major publicly traded companies.
To your point earlier, I've had so many different career opportunities, but I refuse to sell out.
And the minute I sniff that sort of deception or lack of integrity, and Mike, I have to tell you and to your viewers and readers, it's out there, man.
And sometimes it'll shock you.
The people you think would be of the highest integrity, the most honest, the most sincere, it'll just shock you.
They're out there and they're out there everywhere.
You've been approached many times, I think I can say this, to basically sell out your formula and water it down and make it cheap.
But you've said no to that, deliberately.
And if I said yes, I'd have plenty of money.
And honestly, that's a conversation I've had with the family multiple times.
Guys, if we take this deal, we're going to be set.
We'll have plenty of money.
We'll ride off into the sunset.
However, everything we've dedicated our lives to will be washed down the drain.
Our ingredients are going to be sourced in places that we don't buy ingredients from.
The formulas will be watered down.
It's not going to be about quality and functionality.
It's all going to be about the money.
I'm really proud to say that my kids, and I've raised them, as I said before, influenced largely by people like you, Mike, where I try to instill in them The values that drive people like you and I, integrity, honor, honesty, love, compassion, etc.
And I'm enormously proud that my kids, they don't even hesitate.
I have raised some really quality people and they're integral to our family business.
So, yeah, there are a lot of temptations out there.
But, you know, Shay, you mentioned your wife mentioned this and I actually got goosebumps when you said it.
That is true wealth.
You know, those foods, those beautiful natural secrets.
I mean, I measure wealth that way.
I measure wealth not only in our awareness that those ingredients exist, but the fact that we've been able to bring them together in a way that people enjoy them and then share them with as many people as we possibly can.
And that's always been our mission.
Our mission has always been to make a positive difference for as many people as possible.
And that's probably the main reason, Mike, why we're so honored and so grateful for this opportunity to come full circle back to you and leverage this amazing platform that you've built to get the Word of Boku out there and get these products in as many people's bodies as possible.
I'm just thrilled to be working with you and that you're trusting us with your formula, with the manufacturing, the sourcing, the lab testing, all of that.
And of course, as you know, I can't wait for you to come back out and tour the facility, especially as we're fulfilling your new product line.
You'll get to see it hands-on.
And let me just mention again one more time, while inventory lasts, the Boku superfood products and the Boku superproteins will be available at healthrangerstore.com.
And during our Black Friday event, which begins November 9th, and it runs for four days, you can get them for 40% off.
But that's only while supplies last, which won't be very long.
After that, we'll be manufacturing...
There might be, I don't know, a 60-day delay or whatever it is.
Maybe 90, I don't know, maybe less.
But we'll have brand new lots produced soon, and then that will be an ongoing production, so you won't run out at that point.
Now, Reno, we have to get your son, Reno Jr., out here, and I suggest we do a smoothie challenge.
Okay.
So, you bring Reno out, and it'll be Reno Jr.
versus the Health Ranger.
And I actually think he'll win, by the way, but I'm willing to have a go at it.
I'll do my recipes.
We'll have, like, a couple of blenders here, okay?
Okay.
Let's do side-by-side blenders, and then we'll have some taste judges here.
In the audience here.
So Reno Jr.
can blend and then I'll blend.
Audience will taste and rate it.
And then we'll do that a few times and see who wins the smoothie challenge.
Does that sound good?
Well, you know, Mike, you know I love a challenge.
Absolutely.
I have to say, though, we have a slight advantage because, as you pointed out earlier, we have opened a cafe in Ojai, California, and so we have an amazing experience to deal directly with the public, which has really yielded tremendous smoothie recipes.
So we're pretty darn good at smoothies.
I know you are.
I know.
I'm at a severe handicap on this one.
You're going to have to give me extra points.
Well, I'm happy to do that.
I'm happy to offer a handicap if that's what it takes.
But it'll be super fun and there will be no losers in this challenge, which is also very exciting.
That's true.
We get to drink all the losing results anyway.
Unlike the last time, I think you challenged me to a half-mile race or something.
I forget.
That was many, many years ago.
And, you know, I think there was a winner and a loser in that one.
But I can tell you now, I won't be quick to accept that challenge.
I was wiped out after that.
I still remember that race, and I was completely wiped out.
As was I. No, we both left it all on the track.
Yeah, but you have long legs, man.
I have long legs.
You're a tall guy with long legs.
You have this, like, eight-foot stride or something.
I felt like I was racing a giant.
Well, you know, many people don't know this, but I grew up running track with none other than Carl Lewis.
No way.
Yeah.
I mean, when I was a kid growing up in Willingboro, New Jersey, his mother and father founded the Willingboro Track Club.
So I began running track with Carl, his sister Carol, his brothers Cleve and Mack when...
When I was 9 or 10 years old.
Well, that must have been crazy to try to run and compete with Carl Lewis.
I mean, how do you...
Well, you know, I'll tell you, Mike, it actually, the experience shaped my life.
You know, when I was very young, when they started track, you know, my mom would put us in anything to keep us busy.
And so we started running track.
I had no idea whether I could run or not.
And I immediately figured out that I could not run.
And I honestly thought there was something wrong with me because I was running against Carl and his family.
And, you know, it started out, we were running, at that time it was yards.
So we were running the 100-yard dash track.
The 220-yard dash and the 440.
Going through these races, they were like half the distance ahead of me.
There was just no competition whatsoever.
I wasn't very happy about it.
I wasn't enjoying it very much.
At track practice, Mrs.
Lewis announced, we're going to run the 880.
So I was able to run the numbers in my head and figured, well, if 440 is one lap, 880 must be two.
And so I lined up, and one thing I found exciting was that We didn't start in the blocks.
I was never a sprinter, and the blocks to me were very awkward.
So this race, we started standing, which somehow I felt was good.
I felt there was an advantage somehow.
I liked that I didn't have to get in the blocks.
So we took off.
The gun went off, and I just did what I always did.
I just ran as fast and as hard as I could.
And of course, Carl was half the distance around the track ahead of me.
But I just kept driving, kept pumping my arms, and kept running.
And Something miraculous happened after the first lap.
And no, he didn't fall.
But he slowed down considerably.
And that inspired me to drive harder and run faster.
And Mike, eventually, I ended up catching him and passing him.
Well, he's a sprinter.
He's not a distance guy.
He ran out of gas.
And, you know, I have this sort of mantra, you know, life's a two-lap race, just don't quit.
And so, you know, that experience really did.
But so, anyway, you were at a slight disadvantage in the foot race, I have to admit.
But, you know, who knows?
These days, you'd probably smoke me.
Well, no, but I'll be at a disadvantage in the smoothie competition here as well.
But I'm willing to do it in the interests of public health and entertainment as well.
I'm willing to get clobbered here.
Well, and for the customers, because I think you'll find that, you know, one of the things we'll do together with you is to offer these smoothie formulas, all powders, that we've created and perfected in the cafe as items for the Health Ranger store, which would also be amazing, super exciting.
Okay, but if I lose, then we have to have a jujitsu match after that.
Oh, okay.
If you insist...
But, you know, I've never practiced jujitsu, and that's a really, really tough discipline.
That's my point.
Okay, so...
No, I'm not that good at jiu-jitsu either.
I get completely destroyed by any expert in jiu-jitsu.
But that's an art where if you don't know what you're doing, you just get clobbered.
I can only imagine.
I guess it's like that in boxing or martial arts of any kind.
If you're a newbie to boxing, you're going to get destroyed, you know?
Yeah, jujitsu is just a different sport altogether.
I mean, my son-in-law practiced jujitsu, and I remember him describing it to me, and he said, well, you know how chiropractors kind of move your body To help you feel good?
And I said, yeah.
He says, well, jujitsu is like the opposite of that.
True.
True.
So, you know, I'll have to think about that challenge and maybe warm up a little.
Well, jujitsu is a thinking person's game.
It's all mental.
It's mental strategy, actually.
And then your body just follows...
Follows through, but if you're not sharp up here, you can't do anything in jiu-jitsu.
Makes sense.
And if you have your mental faculties and you know how physiology works, you can beat people that are much larger and much stronger than you, and we've seen that time and time again.
Oh, we've seen it over and over, yeah.
It's amazing.
Isn't this the same with nutrition?
If you know nutrition, you can do with a small amount of superfood that it bypasses or it transcends what people could do with a whole grocery basket full of processed food that's got no nutrition.
It's the same thing.
Nutrition.
That's a great point.
It's a thinking person's game.
I'd take one scoop of our Boku superfood over every medicine cabinet in America.
Exactly.
Put it that way, for sure.
Agree completely.
Exactly.
My medicine cabinet is all unused emergency antibiotics and things that I've never touched, but I have them in case society breaks down and the pharmacies don't function.
Like, yeah, I have antibiotics.
Yeah, I've got ivermectin.
Yeah, I've got hydroxychloroquine.
All legal, right?
All prescription.
Well, maybe not all the ivermectin.
Some of that I bought for my ranch animals.
But it's mostly just sitting there forever unused, because that's not what I reach for.
Well, and thank God you don't have to.
No, I mean, even, Reno, when I almost severed my index finger here, I told you about this, I almost lost my finger earlier this year.
And I have never once taken a painkiller for that.
I mean, I severed tendons, nerves, blood vessels, everything.
And then I used nutrition to grow it back to the point where now I actually have double the nervous system sensitivity on this fingertip.
It's crazy.
Yeah.
No, it grew back at 200% sensitivity.
Wow.
I would venture to guess there's no drug that could have done that.
Well, it's called lion's mane mushroom.
I started growing lion's mane mushroom, and then I would take a chunk of the mushroom and I'd put it in the smoothie.
And I've been drinking lion's mane since early June of this year.
And then I find out lion's mane also restores your nervous system.
And neuro generation in your brain.
And so I started studying the Rubik's Cube now, you know, and I've memorized like 41 algorithms on this cube at this point.
And I'm doing like sub one minute solves.
And I didn't think that I could still do that kind of thing.
You're under a minute?
You're under a minute?
Oh, yeah.
Oh, wow.
Okay, cool.
Constantly.
Yeah.
Yeah.
My daughter's pretty good, too, with the Rubik's Cube.
But, you know, these mushrooms, I'm so glad you mentioned that because, you know, we were the first, I'm pretty sure, you know, back in 2007 when we launched Boku to include a broad-spectrum blend.
At that time, it was 14 functional mushrooms.
Yes.
This space was and where it would eventually lead.
I'm just so glad you mentioned it because if I were to pick one category in the superfood space, it is these mushrooms.
In our super shape, the superfood meal replacement we talked about, we have a blend of 20 functional mushrooms.
We just keep hearing miraculous stories about what these mushrooms are capable of.
Your index finger injury is just another one of those stories.
It almost boggles the mind when you think about the potential.
And then you think about how many people aren't aware and what the opportunity there is for you and I to reach out to these people.
Again, sharing these natural secrets.
Mushrooms.
No, not mushroom soup, not the kind of mushrooms that you find on top of a salad.
These are incredible gifts from nature that have incredible, potent healing potential.
That's another area that we look forward to exploring further and getting some focus on with you going ahead.
That's what's amazing, you know, with mushrooms.
So you have fungi that synthesize medicine.
They synthesize molecules.
And of course, being fungi, they don't even use photosynthesis, right?
So they're synthesizing molecules that are extremely potent.
I mean, for example, think of psilocybin, you know, like so-called shrooms' mushrooms.
If anybody thinks mushrooms aren't potent, you know, look at psilocybin, right?
Right.
And yet, also in the photosynthesis category of plants, which can be superfoods and seaweeds and, you know, microalgae as well, chlorella spirulina, astaxanthin, and so on, if you think about it, these plants are synthesizing medicinal molecules.
By using nothing other than, number one, carbon dioxide from the atmosphere, sunlight for energy, and water and minerals through the root system.
And using just that, they can break the bonds of hydrogen and oxygen in water, and they can then recombine the hydrogen from water with carbon from carbon dioxide, and they can make vitamin C. Out of H, C, and O. Hydrogen, carbon, and oxygen.
If you go look up vitamin C, it's nothing but those three elements.
Unbelievable.
Isn't it?
Yeah, it really is.
Or anti-cancer compounds like sulforaphane that's in broccoli, for example, broccoli sprouts.
Guess what?
The broccoli seed doesn't really contain much sulforaphane, but you sprout it, suddenly the sulforaphane is much, much higher.
Where did it come from?
Is it magic?
No, the plant synthesized sulforaphane out of air and water.
It's like, holy cow, this is a miracle.
It is a miracle.
It's a miracle that people just overlook it.
Or they just don't know about it.
There's not enough funding for science to further explore.
The money's going to all the wrong places, it seems.
There's just so much out there that is yet to be discovered.
Yeah.
And so much that we don't know.
And, you know, it's the old adage, the more I learn, the more I realize how little I know.
Yeah.
And that's what is so exciting to me, you know, to continue down this path and to continue learning more from people like you, Mike.
And, you know, I remember learning recently about the history of mushrooms and psychedelics and how they may have shaped You know, our, you know, early history, the brains of early man.
And if you think and you believe some of these theories, which to me make an awful lot of sense, it really is exciting to think about the potential going forward, you know, in the future.
You're talking about the field of ethnomedicine.
Ethnomedicine.
Yeah, the interaction of plant molecules with human tribes or civilizations have shaped our history.
In fact, humanity cannot be separated from the medicinal plants that did shape our history.
It's extraordinary.
Ethnobotanical medicine specifically, right?
You look at the indigenous medicine, which currently represents about 80% of the medicine that's practiced around the world is ethnobotanical medicine.
You know, it's an aberration.
For the Western world to turn to synthetic pharmaceutical production.
Most of the world does not.
I mean, you go to India, you go to China, you go to Nigeria.
Those are the three of the biggest, most populous countries in the world.
They're not popping pills all day.
For the most part, they're using ethnobotanical medicine.
Not to mention Central and South America, the Middle East, Russia, Eastern Europe, all over the world.
Aborigines in Australia, you name it.
Yeah, so many of us have just become cogs in this profit machine and we've abandoned the responsibility actually to think for ourselves, to do a little research, to peel the layers back, you know, to read past the point where you might agree with something.
And it's really a shame because I think it's thwarted so much in the way of potential progress because I'm one of these people that believe there's just, we've only scratched the surface.
When we talk about things like fungi, you know, and the potential, you know, in medicine, the potential to really make a positive difference for people.
You know, a lot of these diseases, a lot of the problems we brought on ourselves, and yet nature is still there by our side to help us through them.
If we would just open our eyes, open our minds, and, you know, once in a while look down, you know, at the earth.
And again, with that curiosity, what might be there?
What might be there to help me, to help others?
But we'll get there, Mike.
And again, it's people like you, your tireless work, your effort.
It's really incredible what you've achieved and your dedication to making a positive difference for the world, for people on the planet.
I can't say enough about how honored I am, how much I love you, brother, and how honored I am to be a part of your journey going forward and how excited I am with the prospects of what we might achieve.
Well, I'm really glad you mentioned that.
And our slogan is healing the world through clean food, right?
And by food, it also encompasses nutrition and superfood, obviously, but healing the world through clean food.
And right now, as you know, Reno, as we are recording this, there's war in the Middle East.
There's war in Ukraine and Russia.
There are people suffering and people dying, and there are people dying right here at home in the United States from a lack of nutrition.
You know, there are nutrient-depleted children that, I mean, practically they have rickets, or in some cases even scurvy, which is easily solvable.
You know, vitamin C, or vitamin D in the case of rickets.
But I believe that humanity can achieve health, wealth, abundance, freedom, joy.
And that nutrition is a key pillar for that.
It can't solve everything.
You know, there's more to life than just nutrition.
But when we are exposed to poisons, environmental toxins, and lack of nutrition, lack of minerals, lack of phytonutrients, that causes mental instability.
That causes violence.
I mean, most of our prisoner population is nutrient deficient or sometimes metals poisoned.
And when we can provide clean foods to the world, we actually, Reno, together, we contribute to peace, abundance, liberty, and joy.
That's what I care about.
And I agree with you 100%.
I've always felt that way, that nutrition is part of that vital foundation.
Without it, you know, you're building, your life is a house of cards.
And while you may drive a fancy car and wear great clothes and, you know, have a fancy watch and everything, I mean, eventually it's going to come tumbling down.
You're going to end up on that gurney.
And that's a terrible place to be for anyone.
But especially children, like you mentioned, prisoners, nutrient deficient.
I mean, the garbage that we feed our kids.
Yeah, in the schools.
In the schools and, you know, pulling into fast food restaurants all the time.
I mean, look, I understand that, you know, you have to live life, right?
There's no, you know, panacea.
There's no utopia.
I mean, life is life and it's going to come straight at you.
It's going to punch you between the eyes.
It happens all the time.
But there are things that we can do for ourselves and certainly things that we can do for our children.
To prepare them for those challenges.
Because while there are challenges and they're going to continue to come, life is beautiful.
It's amazing.
And it's so much better when you feel good.
And that begins with nutrition.
I really do believe that.
And I agree with you 100% that, you know, without that, you know, all the bad stuff's possible.
Well, Reno, I really look forward to sharing this journey with you of how we can help People heal themselves with these miracle nutrients of Mother Nature that you've tapped into for 16 years or longer and that now we are embracing with the Boca Superfood brand.
We're going to together help a lot of people, frankly, heal themselves.
I mean, God and Mother Nature provided these molecules.
We're just harnessing them.
And putting them together and making sure they're clean and getting them to people in a convenient, tasty format.
But the real credit goes to God and Mother Nature, frankly.
I completely agree.
Yeah, go ahead.
No, I was just going to...
Mike, everything you're saying resonates with me.
I completely agree with it all.
It's exciting.
The prospects of what we're going to do together...
This for our family business, which has always been dedicated to making a positive difference for people, for the planet, and at the same time having fun, you know, having fun doing it.
This curiosity that lives in me is the same that I've had since I was a little kid.
You know, I forget who it was that said it takes a long time to grow young.
And I'm 62 years old now.
I keep growing younger.
Thanks to partnerships like this with you and friendships like the one I've had with you for so many years, I stay curious.
And I just want to go out there and keep learning and keep discovering.
And keep sharing.
And, you know, now we've done an awful lot in the past together, Mike, and I'm super excited about what we might achieve going forward.
This is going to be awesome.
Well, and also since now your operation, you can focus on new formulations because you don't have to worry about manufacturing.
Exactly.
Our team is doing that.
So I think you're going to be even more productive, actually, at coming up with amazing things.
And for Lynn, my beautiful wife and partner, co-founder of Boku, who's been, you know, in the drudgery of, you know, operations and having to go out and source and buy and manage the books and the business, you know, that part of the business that's not so much fun.
It's huge.
And without it, we wouldn't have made it 16 years to this point.
But you're right.
Going forward, we'll be free to focus on the things that really bring us joy and also very important aspects of the business.
And so, Super, super excited.
Beyond excited, Mike.
I'm out of words, man.
I don't even know what to say other than thank you and hold on to your hats because this is going to be one hell of a ride.
Mike, you and I have done some awesome stuff in the past.
I reflect on the work we've done exposing heavy metals and proteins, just introducing superfoods.
I've watched you grow this empire.
It's super exciting.
I'm just...
I don't know what else to say other than I'm enormously grateful and this is going to be one hell of a ride.
Yeah, it certainly is.
Well, we're going to have a lot of fun doing this and we're going to help a lot of people.
And so I'm just thrilled to do this.
Thank you for taking the time with me, especially I know I kind of made this an extended interview, but I always have fun.
Just rapping with you about what's going on.
And I want the audience to know who you are and what you stand for.
Because that matters.
It's not just a commodity product that we're talking about here.
These are infused with the spirit of the people that stand behind these.
Whether it's me or you or your family, Reno.
And that really, really matters.
And the fact that you've refused to compromise.
You never sold out.
You never watered it down.
And now partnering with us, people know our principles, and they know that I can't be compromised in those principles either.
This is the best of both worlds, and we're just thrilled to partner with you.
Thank you, Mike.
Thank you very much.
All right.
Well, thank you for taking the time.
Take care, Reno.
We'll talk again soon, and go out and sign up for a jiu-jitsu class.
I better.
You know, it's something I've often tempted, I've often wanted to do.
You'd be good at it.
You have long legs, remember?
Yeah.
You'd put people in arm bars and neck chokes.
Seriously, you'd be really good at jiu-jitsu.
Well, you know, I'll definitely give it a look, especially knowing there may be a challenge coming up.
Yeah, just remember when you get them in the triangle with your legs, remember one arm is in your legs and your victim's other arm is out.
So you got a head and an arm caught between your leg triangle and their other arm is out.
That's how, then you tighten that sucker down, lights out.
Sounds like painful fun.
Yeah, yeah.
Oh, look who's here.
My sparring partner right here, Rhodey.
Hey, Rhodey, how you doing?
Oh, no kidding.
Hey, Rhodey.
He plays a totally different game called See How Fast You Can Run From Me.
And how many rings I can hold in my mouth at once and how high I can jump.
That's an amazing animal.
You know, since meeting Rhodey, I actually had to go watch a bunch of YouTube videos on that Belgian Malinois.
Yeah, Belgian Malinois.
Yeah.
Good boy.
He wants to chew on something.
Maybe my fingers.
Who knows?
But he definitely wants to go play.
I'm going to have to do that, obviously, or he's not going to let me alone.
But he's a big fan of everything that we're doing.
He gets the best nutrition as well.
Yeah.
Okay.
Okay, Rhodey.
Chill out.
Okay.
It's time.
We'll see you later, Reno.
Hey, Mike.
Thanks again, brother.
Look forward to seeing you again real soon.
Okay.
You too.
Take care.
All the best.
Bye-bye.
And for all of you watching, thanks for watching today.
Brighttown.com, of course, the platform here for more interviews.
And then check out HealthRangerStore.com.
Search for Boku Superfood.
That's B-O-K-U, Boku.
And we have some inventory available now.
That will be gone soon.
And then we'll have brand new inventory all throughout 2024 and beyond, formulated by, well, Reno Jr., as you just heard in that interview.
So thank you for all your support.
Thank you for your love and your passion about nutrition and superfoods.
And thank you for watching today.
Take care, everybody.
Thank you for supporting us here at brighteon.com.
And one way you can also help support us is by shopping at healthrangerstore.com.
And we've got some really exciting new products to share with you here today.
I've got samples on my desk, and there's three things to mention here.
The one on the left is...
It's called Hydrate Elementals.
It's a combination of coconut water powder, certified organic, and Aquaman, which is a mineral supplement that has some very special, unique properties.
This is about mineral replenishment and hydration.
You can learn more about it at our website, healthrangerstore.com.
It's very popular, especially with people who do any kind of fitness or workouts.
We've also got here on the right side a new trail mix product.
This has coconut chips and nuts and almonds and walnuts plus raisins.
It's a very delicious trail mix, and it's not just a bunch of junk and a bunch of crumbs and byproducts of nut processing.
I mean, this is a high-end trail mix, all certified organic, all lab tested.
Including for glyphosate and heavy metals and more.
Check it out at healthrangerstore.com.
You're really going to enjoy this.
And then finally in the middle there we have something brand new that I'm super excited about.
It's a pine needle nasal spray.
And that's in the green little small vials there with the nasal spray aerosolized tip on the top.
I personally harvested the pine needles for this.
In Texas, there are loblolly pine trees because the pine needles are extremely high in shikemic acid.
And then I oversaw the extraction of the shikemic acid and then the mixing of that into this formula.
You can read the ingredients on our website.
But this product is not being sold.
It's only available for free as a bonus giveaway during our Black Friday sale event that's coming up.
And watch for that.
Join our email list.
You'll get the announcements.
You get all the links to participate in that.
The only way that you can get that nasal spray with the shikimic acid using pine needles that I personally harvested in Texas is through the Black Friday event at healthrangerstore.com.
And during that event, by the way, it's our biggest sale of the year.
We're going to have the most products on discount, all kinds of amazing discounts, including on third-party products that are drop-shipped and so on.
Wait till you see the catalog and the landing page for that.
It's going to be quite impressive.
But you definitely want to take advantage of that and get some of this pine needle nasal spray.
And look up shikimic acid, too, because that's the molecule that is used to make Tamiflu, by the way.
Very interesting fact.
Also, one more thing.
On our website, healthrangerstore.com, we now have available certified organic heavy cream powder.
We've got it in pouches and number 10 cans.
And this heavy cream powder is, of course, laboratory verified.
It's tested for heavy metals and glyphosate and microbiology as well.
And there's no junk in here.
It's literally powdered heavy cream.
It's not just maltodextrin and a bunch of garbage with cream flavor.
None of that stuff.
This is the real deal.
That's why it's not cheap, by the way.
But if you want to add to your food storage pantry Heavy cream.
This goes a long way.
And we also have, by the way, we have now organic white cheddar cheese powder also in number 10 cans and pouches as well.
So you can make your own macaroni and cheese pretty easily by combining this cheese powder with the organic cream powder and some salt and pepper and some onion powder and get yourself some organic macaroni.
And it's all done.
You have a really nice meal.
So take advantage of this at HealthRangerStore.com and that will also help support this platform.
We thank you for your support and I'm committed to bringing you more interviews, more content, more analysis each and every day that helps you understand what's happening in our world, helps you navigate it, and also importantly, helps you survive it.
Thank you for supporting us here at Brighteon.com and HealthRangerStore.com.
Take care.
A global reset is coming.
And that's why I've recorded a new nine-hour audiobook.
It's called The Global Reset Survival Guide.
You can download it for free by subscribing to the naturalnews.com email newsletter, which is also free.
I'll describe how the monetary system fails.
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