April 7, 2024 - Lionel Nation
12:01
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| The end is nigh. | |
| But for Diddy. | |
| This has nothing to do with the apocalypse, eschatological end of times, solar eclipses, earthquakes, no. | |
| This is the end of Puffy as we know it. | |
| It's done. | |
| His cash collapse and implosion because of now legal bills that are mounting that will absolutely devastate him. | |
| The income from his mega lucrative partnerships are all drying up. | |
| And any close analysis of Diddy's finances up till now are showing that the end is nigh. | |
| The cessation is around the corner. | |
| Diddy, 54 years old, still lives in this expensive, halcyon, strange lifestyle. | |
| The high-profile rap star and entrepreneur all seems to be going on as usual despite the FBI raid, which he of course calls a witch hunt, on his home for sex trafficking. | |
| A search warrant that involved necessarily going before a magistrate or a judge and showing probable cause that evidence of a crime does in fact exist. | |
| This is incredible. | |
| Think about this. | |
| He was about to board his one private jet in Miami when SWAT teams, almost the 82nd Airborne, the 1st Marine Division, came down in a show of force that hit his homes in Miami and Beverly Hills and showed the entire world that they're coming for him. | |
| All of this was unnecessary. | |
| And in 2023, the core of his income, the bulk of his income, this incredible deal with Diageo, this brand for the vodka and tequila, it's over. | |
| His family is also likely to be increasing, to be a financial and Incredible drain on him. | |
| Diddy, by the way, is a father of seven. | |
| Four of which are under 18. It apparently seems that he has no wife or partner of significance. | |
| And he is believed to be paying for all of these kids. | |
| And in another financial cataclysm, his son Christian King Combs was sued in L.A. this past week, Thursday I believe, by a woman who claims that he has sexually assaulted her in 2022 when he was 24 years old. | |
| He of course denies it and calls it of course a lewd and meritless claim. | |
| And, of course, a witch hunt, etc., etc. | |
| Now, the biggest single, according to what people have figured out, the biggest single source of his wealth for almost 20 years has been his partnership with this drinks giant, this Colossus Diageo. | |
| That's the way I pronounce it. | |
| Or Diageo. | |
| Allegedly brought him in cash first from 2007 through being, I guess, a 50-50 partner in the Ciroc vodka name and brand. | |
| And then from 2013 by jointly buying De Leon tequila. | |
| Anyway, to make a long story short, as part of the 2007 deal, Diageo gave him 50% of Ciroc's profits. | |
| And he was also given, apparently, from what people are suggesting, a marketing budget to promote the brand of as much as $15 million a year. | |
| This is according to Bloomberg. | |
| And he used this, of course, for his parties and his manses and his yachts and the extravagance that he has so been accustomed to. | |
| And in May of 2023, Diddy sued the company, alleging that he was being treated as a... | |
| In essence, they say almost like a second-class business partner of sorts compared to other celebrity booze, big shots like George Clooney. | |
| And he was saying that this was done because of his race. | |
| That's right, it was racial. | |
| And this set up, of course, a bitter battle in which Joshua revealed he had been paid a billion dollars since 2007. | |
| He then, of course, enlisted, and you know things are bad, when you enlist the assistance of Reverend Al Sharpton, the flim-flam high priest, to paint his fight, to depict his battle as one that would help the entire black, Community of sorts. | |
| Quotes, it's like a slave master beating a slave, Sharpton said, of the Diageo relationship and partnership with Mr. Combs. | |
| But after getting slapped with a multitude of lawsuits last November, which alleged inter alia that he assaulted, raped, and trafficked women? | |
| Diageo had clear legal blue skies and an unstoppable momentum. | |
| Now among the claims in the lawsuits against him were that women were assaulted at parties that he held, funded by Diageo, and which he had Of course, gift bags of body chocolates, sex toys, strippers. | |
| So, Diddy, apparently upon thinking this over, dropped his suit in January of this year with everybody taking complete control of the brands, suggesting they effectively scored a colossal victory. | |
| Leaving him, in essence, with no future income. | |
| And while the marketing budget that basically was the fuel for Diddy's social life and his immense wealth, the revenue stream from Ciroc floated all his other companies. | |
| So what happened is this. | |
| The highest profile of all of the companies in recent years was this Revolt TV. | |
| This was a cable channel which Diddy and other investors, heretofore undisclosed, set up in 2013. | |
| Now, cable channels historically are absolute cash cows when managed correctly because their owners become Privy to and susceptible to cable carriage fees. | |
| This is a share of what people pay in their cable payments, which is steady and predictable income on top of everything else. | |
| By the way, carriage fees are so terrific because these companies, this is how they make their money right off the bat. | |
| They don't have to think. | |
| Remember, people like Fox News and others, they've made their money. | |
| Before anybody says anything. | |
| Before they've sold one moment of advertising time. | |
| So, in 2013, Forbes reports that his stake to be above 50% and suggested that he could be seeing as much as $12.5 million a year from Revolt. | |
| It also had a website that was involved as well. | |
| But when Diddy's ex The now plaintiff Cassie accused him of rape and sex trafficking. | |
| Did he then step down as chairman? | |
| The last month, TMZ reports that he basically dumped his stake in revolt to an anonymous buyer for an undisclosed amount. | |
| So, to make it short, and we will provide, More of the specifics later. | |
| Everything is ending. | |
| Everything is crumbling. | |
| It's over for Diddy. | |
| Because the question now isn't, did he? | |
| The question is, does he? | |
| As in survive. | |
| This is incredible. | |
| This is the apocalypse. | |
| This is the end of times. |
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