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June 8, 2023 - Lionel Nation
13:56
Why CNN Sucks

Other than the obvious.

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Listen to me.
I'm going to make this very, very clear.
CNN sucks.
It sucks.
I don't know when it started to.
To gravitationally stink?
I don't know.
But it sucks to use the vernacular, crude perhaps, but it stinks.
And there's nothing you're going to be able to do to fix it at any time in the immediate future, short of, and this is important, short of blowing it up, which is a media term,
Meaning to start from scratch, completely refurbish, restock, refix, completely and totally change it.
It was an experiment.
It became, it tried to be the antithesis to Fox, the antipodal Fox, the Zysigy, the The chiral negative, so to speak.
And it doesn't work.
And now we learn that Chris Licht is Licht.
He was a CEO.
He is now gone.
Officially, he is out.
And they call him now embattled.
And he was embattled from the beginning.
And we just learned that Chris Licht, the CEO of CNN, try saying this, is out.
After a scathing magazine profile alienated staffers and members of the crew and causing folks to call for his head.
I don't know why he ever agreed to this.
We have no idea.
His removal, his expurgation comes a little after a year after he took over from Jeff Zucker.
And for whatever the reasons are, It's just going to be...
And David Zaslav is still trying to figure out what is happening.
And the biggest problem, the biggest problem they're going to have is when they bring in media people to try to figure this out.
Let me explain to you very quickly how this works.
Give you my thoughts and comments and my gratuitous recommendations and the like.
But first...
Please, like this video.
Subscribe to the channel.
Hit that little bell so you're notified of live streams and new videos.
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CNN was so great, but that's the past.
CNN was the place to go, but that's the past.
CNN was the home of Bernard Shaw and Peter Arnett, but that's the past.
Larry King, that's the past.
It's over!
CNN is a joke.
It's a cosmic, colossal joke.
And they couldn't even...
The only time you ever saw it became like the USA Today.
You saw it in airlines, airports rather, where they paid for that.
Nobody wanted to see this.
And they have to start because they've lost their way, they've lost their footing, they've lost...
It's like when you have a band and you lose, maybe the lead singer dies of an overdose, God forbid, or there's, you know, there's personnel changes and you lose a contract.
Whatever it is, things change.
You've got to blow this thing up.
Start from scratch.
And find yourself and ask yourself, what do you want?
And get rid of these media people.
They don't know what they're talking about.
Talk to somebody who understands about news consumers.
You've got to get people to watch them.
Anderson Cooper, over.
Don't tell me, well, he's the highest rated person.
Okay.
Would you like to meet the fastest 100-yard dash runner in the 90 to 100-year-old category?
No.
But they're the fastest.
But they're 90 years old.
Yeah, but still, they're the fastest.
So Anderson Cooper, or whoever it is, is the number one.
There are these people who, I don't know what it is.
What are you trying to do?
What are you trying to do?
You get Fredo Cuomo, that was it.
Things started to just lose.
You lose.
And rather than sit back, listen, you want to do an autopsy?
Go ahead.
I don't want to be a TV forensic pathologist.
You need to start again.
But you also have to understand the framework of the news buffet.
Let me give you an example.
Years ago, there were A&R men and women in music.
And they were constantly going out during the...
During the 70s and 80s in downtown and the CBGB days and the days of Deborah Harry and Talking Heads and the Ramones, there were people who said, watch this.
This is coming up.
Watch this thing called rap or hip-hop.
It's coming up here.
Keep an eye on this.
Bluegrass is, and you have people who go out and they say, I know what's up.
It's like a sommelier, somebody who says, there's a good vintage.
Watch this.
You need people who understand the essence of what news is.
And not people who are some kind of programmer.
See, I saw this all the time in radio.
And radio, AM radio in particular, is just hanging on the vine.
And it can change, provided you have people who know a little bit about both programming, but also understanding the way things are.
Kind of what's out there.
Okay?
So, here's the deal.
You've got to ask yourself and sit down and Zaslav has to say, this is what we want to do.
McDonald's used to be burgers, fries, shakes, that's it.
That's it.
Then somebody came up with McRib and the salad.
No, no, no, no, no, no.
Find out what you want to do and stick to it.
You want to be a Chinese restaurant?
Be a Chinese restaurant.
You want to be Mexican?
Be Mexican.
Understand what your audience is and stick to it.
Roger Ailes is the genius.
Of narrow casting, irrespective of what you think of his particular politics, he was a genius when it came to telling people, look, here's how this thing goes.
Here's how this thing goes.
And this is why this is incredible.
This is why this is important.
This is why you should understand this.
It's very, very simple.
What do people want?
They want to know.
This was, at the time, Fox News.
They want conservative.
And you can define it, but they want a conservative message all the time, and they know they're going to get it.
And they still kind of get that to an extent now, but not like the old days, because Fox is losing its grip.
It's losing its flavor.
It's losing its edge, its toughness.
It's not the same.
It's a different world completely, but irrespective of that, it is still, you go there and you're not let down.
CNN, you don't know what you're going to get.
Not only that, you need talent.
And talent doesn't mean people who are attractive.
Talent doesn't mean people who are Botox and spackled and sutured.
It means somebody who really knows what they're doing.
Really delivers to the audience.
Because what people want, yeah, there's a certain degree of the accoutrement of, you know, TV.
Yeah, yeah, yeah.
But...
Look at what's going on right now and look at what's happening regarding the world of news.
You know what I would do if I were Zazlaf?
I would have one show devoted to a pod...
not a podcaster, but almost like an online...
There's a couple that I particularly like and I would say I want you to put your show from your bedroom or your living room on every day.
It's going to be a couple changes, but I want the look to be exactly this.
I want the look to be this.
I want people to see this.
Because there needs to be a change.
Ted Turner was the innovator of CNN.
Ted Turner was a guy who says, why don't we start at top of the hour?
Start at five after.
Why don't we go 24 hours a day?
24 hours a day?
Who's going to be watching at three in the morning?
Everybody?
Ted Turner was innovative.
What's the last thing?
Last innovation?
And CNN, what did they have?
They had the best show ever with Trump on there.
And they had, of course, this woman who was very, very good.
Caitlin, what's her name?
Bludgeoning Trump.
2024 is going to change everything.
Why Bobby Kennedy changes the whole world?
Now remember, you can't be middle of the road.
And listen, Zaslav, if you're listening to me, you pay attention.
It'd be big time.
Forget this fair imbalance.
Nobody wants it.
That's an expression.
Quality before compromise.
The customer's always right.
Nobody believes that.
And nobody wants fair imbalance.
I don't want fair imbalance.
I want unfair.
I want unbalanced.
I want things to reflect the world that I want to see, not what's fair.
I don't want to hear AOC's version of whatever it is.
I don't mind you mocking her mercilessly.
But understand, you need somebody whose vision and whose eye says, that's good, that's not good.
Too much.
It's like somebody tasting the food.
Too much cumin.
No, no, no, no, no, no.
This is good.
This is good.
Somebody who's like the fabricator.
Somebody who is the expediter in a restaurant.
The one who makes sure everything's okay.
Keep an eye on it.
They don't.
Chris Licht was over his head.
Chris Lick had no clue of what he was doing.
Chris Lick should have stayed with Colbert or whatever the hell these people were.
He was never made for this.
He was set up to fail.
And I feel sorry for him because I know what happens when people get set up to fail and when you've got bosses who micromanage.
But that's neither here nor there.
And if it is neither here nor there, then where the hell is it?
One of the expressions I never understood.
Okay, now.
Number one, like the video.
Number two, subscribe to the channel.
Number three, hit that little bell so you're notified of live streams and new videos.
And remember this.
Don't think of emergency food as some kind of weird kind of idea.
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Good.
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Now, do me a favor, dear and great friend.
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