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Jan. 18, 2022 - The Joe Rogan Experience
02:42:00
Joe Rogan Experience #1765 - Philip Frankland Lee
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Main voices
j
joe rogan
01:04:12
p
philip frankland lee
01:32:39
Appearances
j
jamie vernon
01:12
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Speaker Time Text
unidentified
Joe Rogan podcast, check it out!
The Joe Rogan Experience Train by day, Joe Rogan podcast by night, all day!
joe rogan
So, Phillip, my friend Phillip here, who is the head chef of the greatest sushi place on planet Earth, I say to young Jamie, young Jamie, have you had sushi at Sushi Bar ATX yet?
And he goes, I don't like fish.
jamie vernon
Yep.
joe rogan
Put that microphone in front of your face.
What's wrong with that?
What could you not like about fish?
jamie vernon
Well, I've eaten it.
I'm not afraid to try it all the time.
I've worked at restaurants, and they've made really great halibut.
joe rogan
Okay, what about filet-o-fish sandwiches from McDonald's?
jamie vernon
No, that's not.
joe rogan
What the fuck?
Those are goddamn delicious.
jamie vernon
It's like a smell and taste to it that just...
philip frankland lee
I mean, have you tried fish?
I mean, obviously, you know, a Filet-O-Fish sandwich is not going to be, you know, $100 a pound Toro.
joe rogan
But it's still delicious.
Filet-O-Fish is like the best thing McDonald's ever figured out.
jamie vernon
No.
joe rogan
Listen, yes.
Listen, I know it's terrible for you.
Like every time I eat one, there's like the brain is saying to the mouth, what the fuck is wrong with you?
And then the body's like, dude.
But the mouth's like, shut up, bitch.
jamie vernon
I don't know, man.
I'm steak and potatoes from Ohio.
joe rogan
I enjoy steak and potatoes as well, though.
jamie vernon
I just...
I don't know.
joe rogan
Some people just...
jamie vernon
It's hard to say.
joe rogan
I always wonder if people just have, like, if their tongue works different.
Like, I have two...
My youngest daughter...
You've met my kids.
philip frankland lee
Yeah.
joe rogan
My youngest loves spicy food.
I mean, she can fuck with some really spicy hot sauce.
Like, I got this Senor Lechuga hot sauce.
They sent me a bunch of it.
It's awesome stuff.
And they sent me some with Reapers.
I mean, it's got a fucking kick to it.
philip frankland lee
That'll have it.
joe rogan
And she goes, what's that hot sauce?
And I go, this one might be too hot for you.
She goes, let me try.
I go, you serious?
And she's like dipping her finger into this Reaper sauce.
She goes...
I can handle it.
I go, wow, she's 11. That's gnarly.
It's gnarly.
My 13-year-old will not fuck with it at all.
She's like, yeah.
She barely likes crushed red pepper on pizza.
She can't handle that.
philip frankland lee
Yeah, I mean, everyone's a little bit different with the way that they're, you know, like, coffee.
I hate coffee.
joe rogan
That's so odd.
philip frankland lee
I think the flavor is disgusting.
I've definitely had that conversation with people before, and they're like, well, you haven't tried the right coffee.
And I've tried everybody who's suggested that.
I just think it tastes disgusting.
It tastes burnt.
joe rogan
Do you not like caffeine, or do you not like...
philip frankland lee
Well, I don't do caffeine.
joe rogan
None?
philip frankland lee
My body doesn't work well with it.
joe rogan
What happens when you have caffeine?
philip frankland lee
I just get shaky.
joe rogan
Oh, really?
philip frankland lee
I think I kind of OD'd on Red Bulls when I was younger.
I used to drink like four or five a day, and then one day I just didn't work anymore.
joe rogan
Did you see that refrigerator that we have out in the hallway that's the Black Rifle Coffee refrigerator?
unidentified
Yeah.
joe rogan
They have these cans of Black Rifle Coffee.
It's like a cold, it's like espresso with milk and sugar.
It's so fucking good.
They're so delicious, but there's 300 milligrams of caffeine in every can.
unidentified
Yeah, it could probably kill me.
joe rogan
I mean, what is a Red Bull?
A Red Bull is like, I'm going to guess, 150?
Is a Red Bull, let's guess.
How many milligrams?
philip frankland lee
Not even, no idea.
Too many.
joe rogan
What is it?
jamie vernon
A 12-ounce can, it says 111. Okay, that ain't shit.
It's got that taurine in it.
I'm just kidding.
joe rogan
Oh, it's got that bullcum?
jamie vernon
No, it's got other stuff in it.
joe rogan
Do you know taurine is bullcum?
philip frankland lee
I do now.
jamie vernon
I don't know if Red Bull has it.
joe rogan
I think that was the original.
Hitler was into that stuff, apparently.
philip frankland lee
Yeah, I mean, that shit will give you wings, right?
joe rogan
I think that's the whole reason why Red Bull has a bull on it, and it has taurine.
I think the bull is supposed to...
I don't think they get it that way.
jamie vernon
Actually, this says it has a thousand milligrams of taurine.
joe rogan
Oh, Jesus.
jamie vernon
I don't know if that's a lot compared to something.
joe rogan
Yeah, I don't know.
That might be a small amount.
I have no idea.
I have no reference point.
But here's the thing.
You gave me this.
Thank you very much.
Absolutely.
It says the Yamakaze Single Malt Japanese Whiskey, and you said that this is a...
philip frankland lee
Yeah, so the Yamazaki Sherry Cask, 2016. This bottle won, I can't remember which, you know, Whiskey World Awards or whatever, but it did win gold.
And so this became, like, I don't want to call it the Holy Grail, but it became one of the most sought-after bottles of whiskey in modern times.
And mainly not just because of the fact that it won gold, but they only made enough to produce 5,000 bottles.
And so the bottles have been gone for quite some time.
joe rogan
Here we go.
Oh, that smells good.
I have a buddy, my buddy Alex.
Shout out to Alex.
He's really into, like, really nice Japanese whiskey.
philip frankland lee
He knows this.
joe rogan
Give me that glass, son.
Come on.
philip frankland lee
Give me just a touch.
joe rogan
Just a touch.
philip frankland lee
That bottle's gotta last.
There's not many left.
joe rogan
Come on.
Nothing lasts.
What, are you gonna live forever?
Cheers, my friend.
philip frankland lee
Cheers.
joe rogan
Oh wow, that's interesting.
philip frankland lee
It's almost like ethereal.
joe rogan
God, that's unique.
That is very unique.
That's a surprising taste because it is whiskey-like, but it's very different than any other whiskey I've ever tried.
philip frankland lee
It's also like, feel now, it's almost like tingling all around your palate.
joe rogan
So, when did you know that you wanted to be a chef?
Like, how long have you been, like, really into cooking?
Because you're a young guy.
By the way, congratulations on the Michelin stars.
philip frankland lee
Thank you.
joe rogan
Thank you.
That's giant, right?
In the world of chefs, that's the fucking thing, right?
philip frankland lee
Yeah.
I mean, I dedicated the last...
Probably 15 years of my life just to trying to get a Michelin star.
And when I found out this year, they had me on a Zoom call.
They kind of lied to me.
What they did is they said, first of all, you're not getting a star this year, just so you know.
But we want to send someone to the restaurant in Los Angeles, and we have some interview questions we want to ask you about how it was to operate during COVID. And I said, well, I'm in Austin, but I can fly back.
They're like, no, no big deal.
Don't fly back.
Just zoom in.
So I zoom in, and they have my wife, who's our pastry chef and my business partner.
She's at the restaurant, and so is my brother, who is the chef of Sushi Bar in Montecito, and our chef at Pasta Bar.
And they're all three there, just in the restaurant, and I'm at my house here.
In Austin, and I'm on Zoom.
And they start asking us some random questions about, you know, how is it, you know, what's it like being open?
And what if the, you know, pitfalls you had to overcome?
And then out of nowhere, they just go, oh, and I have one extra question.
Congratulations.
Two of your restaurants are getting Michelin stars.
joe rogan
Oh, they snuck it in on you.
philip frankland lee
They snuck it in, and I'm on, and the thing is, I'm on a Zoom, and so I was like, wait, what?
What did she say?
Like, I couldn't hear, and everyone, and I thought we had just gotten one, and it turned out, they said, no, no, no.
And I said, wait, which restaurant?
They said, sushi bar, Montecito, and pasta bar.
And pasta bar's in LA? Pasta bar's in LA. And I just started crying.
joe rogan
Wow.
I was just reading on the history of the Michelin star and that it was really back in the early days of travel.
They had a book that would show you where you can get your car repaired, where you could refuel, and then where you can get something to eat.
And then people got really obsessed with the where to get something to eat part, and then it became a separate entity.
philip frankland lee
I don't think they ever set out to become the world standard on cuisine.
I don't think that was ever the point.
The point was, we have to give you a reason to buy tires, and that reason is to drive, and so here's some things to drive to.
And so that's what the one star, two star, three star delineations have to do with.
Is this one is worth, you know, a stop, this one's worth a detour, and this one's worth a journey.
And so that's how you get one star, two star, three star.
So one star means if it's on your way, stop.
That was over a hundred years ago.
Now one star means, you know, fly there.
But three star means, like, upend your life and go find that place.
joe rogan
What's that?
Who's got three stars?
philip frankland lee
Here in America, not many people.
McDonald's, yes.
I think they have four stars, actually.
joe rogan
Is there anywhere in America that has three?
philip frankland lee
Yeah, a couple places.
Like what?
The French Laundry has three stars.
joe rogan
Oh, okay.
That's that place where Gavin Newsom got in trouble, right?
I watched a video on that.
Not on that, but on Bourdain.
I think it was the old show.
I think it was No Reservations.
Yeah, and he went to French Laundry.
It was pretty fucking incredible.
philip frankland lee
Yeah, I've only got to eat there once, but it's an institution.
joe rogan
It's that good.
philip frankland lee
Oh, yeah.
Oh, yeah.
I mean, for a long time, it was the restaurant in America.
joe rogan
Mmm.
The?
philip frankland lee
It was the restaurant in America.
joe rogan
And isn't it kind of a weird spot?
Like, you gotta travel?
philip frankland lee
Yeah, but that's part of sort of the allure of, and not to say they wouldn't be a three-star restaurant without, you know, having that part of traveling, but three stars is when you're worth the journey.
joe rogan
So you could be in, like, the Himalayas or some shit.
philip frankland lee
Yeah, I mean, a lot of some of the three-star restaurants around the world are not in, you know, they're not in strip malls.
They're not in city centers.
They're, you know, they've bought ranches.
They've bought, you know, they have land.
El Bulli was on the top of a mountain.
joe rogan
Where's El Bully?
philip frankland lee
Well, that's been closed for a long time, but that was in Spain.
joe rogan
Oh, yeah?
philip frankland lee
Yeah.
So, I mean, there's...
joe rogan
You're saying it like I know.
I don't know any of this.
Listen, let me into your world.
I don't know what you're talking about.
What's El Bully?
philip frankland lee
So, that was Farinadria.
They were named best restaurant in the world several years over.
It was really the restaurant that...
Really brought what became known as molecular gastronomy, all the food that, you know, Jamie would probably look at and say, this is, what am I looking at?
This doesn't look like food.
This looks like interesting abstract art.
But, you know, today you have restaurants where, you know, you'll get literally a balloon that's brought out to the table and you eat the, suck the helium out and eat the balloon and that's, you know, one of the courses.
joe rogan
Oh, wow.
Twelve iconic dishes of El Bully.
Mmm.
So this is like fancy dining, and this is like...
philip frankland lee
It's beyond fancy dining.
joe rogan
Someone from Jamie's lineage would look about this and...
philip frankland lee
If you asked him, like, what is this?
And you didn't tell him it was...
You wouldn't think that was food.
joe rogan
Yeah, Jamie's not into this.
I can tell already.
jamie vernon
Is that sea urchin?
philip frankland lee
That is sea urchin.
jamie vernon
Oh, delicious.
joe rogan
Do you like sea urchin?
jamie vernon
No, I just tried octopus recently.
philip frankland lee
And?
jamie vernon
Oh, okay.
joe rogan
I feel bad eating octopus because they found out how fucking smart they are.
jamie vernon
I know, that's what I thought.
I was like, I'll try it so I can say I tried it.
joe rogan
But they're, you know, they're so fucking good.
They're very good.
But they are murderers.
I mean, they murder everything.
jamie vernon
I'd rather have macaroni and cheese and steak.
joe rogan
Oh my god, macaroni and cheese.
jamie vernon
I was just saying, I'd rather have something else.
joe rogan
There is good macaroni and cheese out there, by the way.
There's some places, I'm trying off the tip of my head, there was a place that had a truffle macaroni and cheese with really good cheese.
God damn it, what place was that?
I'm not going to get it.
I'm going to let it go.
philip frankland lee
My house for Thanksgiving.
That's where you get the best mac and cheese.
joe rogan
You make mac and cheese?
Yeah.
What do you do with it?
philip frankland lee
So it's partially my grandma's recipe.
So basically I make a cheese sauce separately with Gruyere, sharp cheddar, and then I'll boil the macaroni, cool it down, and then I'll take a bunch of shredded cheese as well and kind of layer it almost like you would be layering a lasagna a little bit, and then cover the entire top with melted cheese as well.
And then, kind of the secret to that is, in the cheese sauce, smoked paprika.
Yeah.
And so when you eat it, it's got a little bit of the, you know, Kraft mac and cheese of like the, like the, what is it, like the sauciness.
But you have layers, and you build it when it's cold, so you have layers of just shredded cheese all through it, so you still have that pull of the cheese like a nice pizza.
And then you have a crispy cheese crust.
joe rogan
Lasagna-like almost.
philip frankland lee
It's really good.
unidentified
Wow.
joe rogan
Damn, son.
You know, I am addicted to watching.
There's so many pages on Instagram now that are essentially like a one-minute cooking show.
Have you ever watched any of those?
philip frankland lee
Maybe.
I'm sure I flipped through them.
joe rogan
Why do people love looking at people cooking food?
Because I fucking love it.
philip frankland lee
Yeah, I think it's got to be something like psychological.
It's got to be something about like watching somebody nourish, like creating nourishment maybe, in some sort of like, you know, abstract way that you haven't really...
joe rogan
It's an art thing, though.
There's a beauty to it.
There's a creation of a delicious meal.
You know how good that's going to taste because you've had something similar.
And so you're watching them put together some dish with skill and all the different elements of it and all the knowledge that has to be...
You have to earn the ability to cook a delicious meal.
It's not something very simple.
To do it just right, it's an art form.
philip frankland lee
It is, but like most art forms, it's a craft.
And it's a practicable craft.
joe rogan
Yeah.
philip frankland lee
But I think back to what you were saying about...
Like, why are people attracted to that?
I mean, you can go on and watch, you know, people blow dry their hair or apply makeup, and that, you know, is probably attracting some people, but only people who care about, you know, makeup.
Where it feels like even people who aren't into food, who aren't like, you know, self-acclaimed foodies, they still like watching food.
And I think it has to be something deeper than just a craft that is interesting to look at.
joe rogan
Yeah, though that's one of the things that's fascinating about it, is that it is a craft, but it's also, like you said, it's nourishment.
I mean, everybody needs food, and it's also, it looks fucking amazing.
philip frankland lee
It's one of the only things where the artist, if you call him an artist, or craftsman, have to take enough responsibility and have enough integrity to understand that the art they're creating is going to be ingested by the audience.
Not just hung on the wall or worn.
joe rogan
Right.
It took me a while to figure out that it is art.
It really was Bourdain that showed me from his first show, from No Reservations.
I remember watching that show and one of the beautiful things about No Reservations and then also Parts Unknown was that his narration was all his writing.
And it was all so very specific to his writing.
In fact, his voice is so specific that, you know, he got obsessed with jujitsu and started posting on a Reddit jujitsu subthread.
And eventually people figured out that it was him.
philip frankland lee
Just because of his voice?
joe rogan
I don't know how they figured it out.
And it may have been posthumously that they figured it out.
But there was this whole article about Bourdain posting on this subreddit.
Like, real honest about his journey and his battles with Jiu Jitsu.
But he did it in a way that's very similar to the way he does the narration on his show.
Which was one of the more interesting things about the show.
Because you got an insight into an art.
Where the practitioner is explaining it, but he's so articulate and passionate.
philip frankland lee
Yeah.
joe rogan
I see people like, am I tripping?
Yeah, there's shooting stars in the ceiling.
But there's an aspect to the way he would describe it.
And I remember watching a show going, oh, it's art.
I was like, duh!
Why didn't I see it this way before?
I just thought, oh, that place is delicious.
philip frankland lee
But there's also an art to changing a tire or anything.
When you see someone who's really good at something, there's an art to it.
joe rogan
Right, especially if you're into that thing.
philip frankland lee
Yeah.
joe rogan
Yeah, I always talk about that with pool, the game of pool, because most people look at pool, it's fucking boring.
You're just shooting a ball in the hole.
philip frankland lee
Yeah.
joe rogan
Who cares?
But for someone like me who plays, I see someone like Earl Strickland, like a great pool player, I watch him play like, God damn it, that's amazing.
It's beautiful.
philip frankland lee
Yeah, I mean, when somebody can make something look easy, but also make it look sexy at the same time.
joe rogan
Mmm.
unidentified
Sexy.
joe rogan
Yeah.
It's really cool that we live in a time where the entry barrier to expressing yourself in that kind of a way is so simple.
There's a guy on Instagram that I was just going back and forth with.
He's got a great page.
It's cooking__with__fire, and he makes bomb-ass Mexican food.
And he was a chef and he's just basically dedicating all his time now to putting online content out.
And he's doing like a one minute cookie show.
He just does the whole, like no matter what he makes, he bangs it out.
philip frankland lee
Cooking with fire seems to be hard to do in one minute.
joe rogan
Well, it's just a really well-edited thing.
He'll do the whole deal from creating the salsa to cooking the meat to creating some sort of a sauce to go on it.
And every time I watch his channel, I want to fucking eat like a pig.
Yeah.
So he's creating all these different things.
And then he's making...
Okay, this is just hot dogs wrapped in bacon.
You picked a terrible one, Jamie.
Excuse me?
unidentified
Sounds delicious.
philip frankland lee
I think Jamie picked the one he wants us to cook for him tonight.
joe rogan
That is exactly what Jamie would watch.
I don't want to watch him cook shrimp.
unidentified
But anyway, it's one of those things.
joe rogan
That's that little Nomad grill.
That's a pretty badass little grill.
You could take that sucker around with a suitcase.
It's all insulated.
But the point is that the entry barrier to putting out content like that is so minimal now.
It's like all you have to do is have a camera and point it at you when you cook and just have some narration.
philip frankland lee
Yeah, it's something that definitely wasn't there before, but I don't know.
I haven't really gotten that into watching it really myself.
joe rogan
Obviously, you've worked with some great chefs.
Do you like watching people put the food together?
philip frankland lee
I used to watch food TV religiously.
I think that was when I was just up and coming as a young cook.
The thing is...
Being a chef and being a cook are two entirely different things.
Obviously being a cook is a prerequisite.
joe rogan
What's the difference?
philip frankland lee
So if I was to come over to your house tonight and I was to cook you the best meal you ever had, that would not make me a great chef.
That would make me a great cook.
joe rogan
So you cook one thing.
Like maybe a chef means you can cook a bunch of different things?
philip frankland lee
No.
The fact that I did it myself.
If I cook you food, I'm cooking.
If I brought five or six people over to your house, and I got them to work together to make you the best meal you've ever had, that would make me a chef.
So, saying that, like, you know, my wife cooks great food, so she's a fantastic chef.
It's more like saying that a conductor of an orchestra, you wouldn't call the conductor a great violinist.
Now, the conductor probably needs to not just know how to play the violin, but also, you know, be very good at it.
joe rogan
Okay, so a chef can cook, but they really coordinate all these people that are cooking together in a restaurant.
philip frankland lee
It means chief.
joe rogan
But when you have a private chef that people hire to their home to cook for them, and that's an individual, what is that guy?
Now a private cook?
philip frankland lee
Well, you can hire a private chef.
That sounds a lot better than a private cook, but what is the job function of that person?
Well, I guess in that scenario, if you just have a—because there's some households that have, you know, a team, right?
And some households would have a single individual who's cooking.
So you can be the chef who also cooks.
It's not to say that if you cook, you are therefore not a chef.
It's just that the difference—and we're talking more about in the industry— Being a chef is to be someone who brings others together to cook, as opposed to someone who just cooks.
joe rogan
So you would call, like if you're working in a restaurant, a steak restaurant, the chef would be the main guy that tells everybody what to do.
philip frankland lee
That's the person who's typically writing the menu, who's handling all the ordering.
That's typically the person who's dealing with the broken dishwasher.
joe rogan
Oh.
Well, that's not glamorous.
philip frankland lee
No.
joe rogan
The fuck is that?
philip frankland lee
No.
joe rogan
Don't you have a guy that handles the dishwasher?
philip frankland lee
Well, I guess maybe if you're at a famous steakhouse, maybe the chef isn't dealing with that, but in a normal, you know, restaurant.
joe rogan
Small restaurant.
philip frankland lee
Yeah.
joe rogan
Yeah, and so the other people that are working for them, they're cooking the meals, you wouldn't consider them chefs as well.
philip frankland lee
Well, that's why the person who typically runs, like, the line is called the sous chef, under chef.
joe rogan
Oh, that's what sous means.
philip frankland lee
Yeah.
S-O-U-S? S-O-U-S. So you have chef de parties, which are basically station cooks, and then they report to a sous chef who reports to, in some cases, a chef de cuisine who reports to a chef.
joe rogan
Okay, so sous vide means underwater then.
Is that what it means?
philip frankland lee
Under pressure, I think vide is pressure.
I could be wrong.
joe rogan
But you're cooking in water.
What's the pressure?
philip frankland lee
It doesn't have to be water.
So you can cook sous vide in any sort of...
So what you're doing with sous vide is you're creating an anaerobic environment by...
What is sous vide?
joe rogan
Under vacuum.
Okay, so like a vacuum bag.
philip frankland lee
Yeah, so under pressure.
And so the idea is, you know, the picture over here on the right is what you would most associate sous vide with is one of these immersion circulators.
But you also can take that bag and you can put it into a steamer, which I guess does have water, but it's not underwater.
joe rogan
I've seen people cook sous vide in a Ziploc bag, though.
So what the hell's going on there?
philip frankland lee
Well, you've taken out—I mean, you didn't use a vacuum machine, per se, but you could do what we call ghetto vac.
And so if you actually take—let's say you take a steak, you put it in a Ziploc bag.
If you take a bowl of ice water and you submerge the steak into the ice water, it's going to push and force all the oxygen out the top, and you slowly put it in there until you just have the zip at the top, and then you Ziploc and you pull it out, and it's a ghetto vac.
joe rogan
Oh, I see what you're saying.
unidentified
Okay.
joe rogan
But I've seen people do it where they just put it in there and just zip it.
None of that ghetto vacuum.
philip frankland lee
They probably aren't at a really nice restaurant.
joe rogan
No, they're at home.
philip frankland lee
Yeah.
I mean, yeah, you can do it at home.
joe rogan
But is the results the same?
philip frankland lee
So the less of an environment that is there, the more accurate you're going to have to cook.
So if you have a bunch of oxygen in that bag, then that oxygen is going to react at a different temperature or a different rate than if there's no oxygen.
joe rogan
Now, when you first started cooking, did you go to culinary school?
Were you cooking actively before you went to culinary school?
philip frankland lee
Yeah, so I went to culinary school.
I had been cooking for years, and I only went for a few months and I dropped out.
joe rogan
Really?
philip frankland lee
Yeah.
joe rogan
Look at that, kids.
You can drop out of culinary school and get two Michelin stars.
Why did you drop out?
philip frankland lee
I thought I was going to University of Food.
I enrolled because I wanted to learn why.
I wanted to learn.
And everything I knew up until that point in my career was just what the guy next to me had taught me.
And that was because he was like...
Alright, once you get here, okay, turn that, okay, you see what you're looking, and that's it.
Just do this.
As a line cook, you spend most of your time just doing what you're told.
And so I thought, okay, at this point, this is what I knew what I wanted to do.
And so I thought to myself that I'm going to go to school and really learn about this.
And then I got there, and it was cooking class.
And I had no desire to take cooking classes.
joe rogan
Well, what do you mean by cooking class?
It was just step-by-step basics?
They're teaching you the alphabet, essentially?
philip frankland lee
Kind of.
I mean, it wasn't even that it was the alphabet.
It was...
Well, there was a couple of reasons that I quit.
One was actually, we talked about the French laundry.
I had the opportunity, while I was in culinary school, one of my chefs...
I had invited me to go with him and another group of chefs to the French Laundry.
And I went to my teacher and said, hey, I need a couple days off.
I have been invited.
And they had this really strict rule of if you miss two classes in any semester, whatever, you fail the class.
And this was like a breakfast egg cookery class.
And I said, well, I used to work at a restaurant called BLD in Los Angeles.
And I worked both the plancha and sometimes I worked the egg station and we did 400 cover brunches.
I know that we're going to boil one egg at a time next week, but this is a fantastic opportunity for me as a young cook to go and have dinner with these chefs at the French Laundry.
And they said, sorry, if you're not here for this, then you're going to fail.
And I said, well, then fuck that.
I should be getting extra credit.
joe rogan
Yeah, it seems like that would be a wiser choice to give you credit, not fail you.
philip frankland lee
And I also said, well, look, I'll take the final quiz for this class now, which is, you know, you have to make the dish.
I already spent over a year working four undercover brunches at a really nice restaurant.
I'm not going to learn that much more than what I've already done in real life.
I've already left that part of my career to go on, you know, to the bigger and better restaurants.
joe rogan
So did you feel like the system was just too rigid, or just the way they were teaching it?
philip frankland lee
They ended up getting a huge class action lawsuit against them later on, and they had to give everyone their tuition money back, I think.
joe rogan
Why?
philip frankland lee
I didn't follow it.
I also didn't join the class action lawsuit, but I think it was something about over-promising and under-delivering.
joe rogan
Mmm, okay.
Well, is it safe to say that all culinary schools are not created equal?
philip frankland lee
Oh, 100%.
joe rogan
So if you went to another one, maybe?
philip frankland lee
I don't think culinary school's not worth it.
I just think that, like if you were to come to me, you know, 30, 40 years ago and said, I want to be a cook, I would say, don't go to culinary school.
Because if you go to culinary school, you come out with debt.
And if you come out of culinary school and we hire you at one of our restaurants, we're going to end up saying to you, great, everything you just learned, okay, don't do any of that because now we want you to do it exactly how we do it.
And we're going to show you how we do it.
You're also going to start out at the bottom of the totem pole.
So you're going to start out, you're going to be, you know, peeling onions.
joe rogan
So cooking, is it safe to say or fair to say that it's essentially it's a craft that is best learned on the job?
philip frankland lee
Yeah, I mean, think about, like, you've been around, like, tattoo shops enough.
joe rogan
Sure.
philip frankland lee
You know what the apprentices go through to be able to tattoo there.
joe rogan
Yeah, they tattoo on their own legs and shit.
Or they get their friends.
philip frankland lee
Or pig ears.
You could imagine if they went to school to learn how to tattoo and then went to the tattoo shop, they'd still have to go through that hazing.
Not that there's hazing in the kitchen, but you still have to sort of earn your stripes.
And one of the things was, when I enrolled in culinary school, they had said, when you graduate, you will be eligible to be a chef de cuisine.
You'll start around $75,000 a year.
And I think that's where they got in trouble.
I could be wrong, but when you get out of culinary school, you're going to work either for free—well, you can't do that anymore—but you still have to work for free, or you're just going to come in at the minimum, minimum wage because, yes, you have a degree from culinary school, but that doesn't mean that you're going to know anything that we need for this restaurant.
joe rogan
Interesting.
So when did you start, and what did you do with your first job?
philip frankland lee
So I started, well I actually feel like I should answer the very first question you asked me, which is when did I know I wanted to cook?
Because that kind of gets us there.
So I guess my dad knew before I knew, because he just recently sent me a video.
It's actually on my Instagram.
It's my third birthday party and he's bought me a chef's knife.
unidentified
Wow!
philip frankland lee
Yeah.
joe rogan
Your third birthday party?
philip frankland lee
My third birthday party.
And you can clearly hear him say...
It's funny, because I think...
I haven't gotten the full story, but I think my mom's holding the old camera, and it's kind of shaking.
And I guess he says...
Oh.
joe rogan
There it is right there.
philip frankland lee
I think he says, I don't know what else to get him.
All he wants to do is cook.
joe rogan
That's not a real knife, is it?
Did he get you a real chef's knife?
philip frankland lee
I actually haven't asked him, because he said that to me, and he said, look, you've always wanted to cook.
So I don't know if that's a...
But knowing my dad, yeah, it's probably a real knife.
joe rogan
And did he just hide it from you?
Here's your knife, and then I'm going to hide it.
philip frankland lee
No, I cooked growing up every day.
joe rogan
But did you use that knife?
philip frankland lee
I don't remember.
joe rogan
But you were three?
philip frankland lee
Yeah, probably not.
It probably wasn't.
joe rogan
That seems like a lot for a three-year-old, those little tiny fingers.
Let me see your fingers.
They're all there.
philip frankland lee
They're all there, but I'm missing some parts.
joe rogan
Are you?
philip frankland lee
Yeah.
joe rogan
Some tips?
Yeah.
So right away, you always wanted to cook?
philip frankland lee
Apparently I did.
I don't remember that, but I do remember being...
I'm the oldest of five, and growing up, my dad cooked every single night at home, and he never wanted to go out.
So my parents divorced when I was very young, and when we were at dad's house, he cooked.
And each of us had a responsibility.
You know, one of my sisters would set the table, the other one would clear the table, my brother would do the dishes, whatever that it was.
I was the only one who could see above the counter at a certain point, and so I was always the one who would help cook.
joe rogan
Interesting.
That's the days before phones.
Because now you'd be like, kids, get off your phones and help daddy.
philip frankland lee
Yeah, probably.
joe rogan
Just let me finish my TikTok.
philip frankland lee
No, but apparently I would stop playing video games to come cook.
joe rogan
Oh.
philip frankland lee
Yeah.
No, I loved it.
And I cooked all the way, you know, that's how I started, you know, when I was younger and wanted to, you know, take girls out.
It was...
A lot less expensive if you go to the store and you buy stuff and you cook at home.
joe rogan
Plus, it's kind of romantic and impressive.
Like, wow, Philip cooks.
philip frankland lee
Yeah, and you finish dinner and you're at home.
joe rogan
Yeah, it's very cool.
When you have something that you really love to do really early on, what an advantage that is.
Because that's one of the things that troubles people the most when they're young.
It's like, what do I want to do with my life?
You know, when you find a thing that you're passionate about early, God, it's such a huge advantage.
philip frankland lee
Yeah, it's really interesting looking back, because there's really only three things that I'm, like, that I excel at.
Cooking, playing the drums, and my dad bought me, or my dad, my parents got me a drum set when I was 18 months old, and poker.
I learned, my grandmother taught me how to count using cards.
Really?
And those are, to today, those are the three things that I have excelled at in my life.
joe rogan
So do you make money playing poker?
philip frankland lee
Not like professionally, but I have won money.
joe rogan
So when you go to Vegas, do you get real serious and take dootropics and fucking sit down and calm your mind?
philip frankland lee
I took tournament poker serious for a long time, but that's something I would go to Vegas for because in LA we've got fantastic tournament poker there.
But I would study and I would listen to podcasts and I would review hands and things like that.
joe rogan
Yeah, my friend Ari, Ari Shafir, when he was coming up in LA, he was making most of his money playing poker.
philip frankland lee
It's a fantastic discipline that creates a very difficult...
How do you explain it?
Well, I'm sure he's explained it to you.
joe rogan
I don't listen to him.
I'm here with you.
philip frankland lee
It's a very difficult life.
I tried playing professionally when I was 18. There were Indian casinos you could play at and I would go there and spend, you know, four or five days and I'd play for three days straight.
A room?
Yeah.
joe rogan
Get a room there and just crash?
philip frankland lee
Yeah, they'll give you a room.
Wow.
And then I started, one day I woke up and I was like, you know, I was playing for a lot of money at the time for being 18 years old.
And, you know, I'd sit down with a couple thousand in front of me.
And then I would, you know, question whether or not I wanted to add extra cheese at my Taco Bell order because it was 27 cents.
And it was like, the world just became so skewed to me that I was like, okay, I need to stop.
joe rogan
Because you were looking at money so fucked up because you were making so much money and playing for so much money when you were playing poker?
philip frankland lee
Yeah, it wasn't even that I was making it because I was, you know, it was that I was playing with the money.
And so you start looking at the world in terms of big blinds.
joe rogan
Big blinds?
philip frankland lee
Big blinds.
So when you're playing Hold'em, to the left of the dealer button you have a small blind, and then to the left of him you have a big blind, which is basically your minimum bet.
And so if you're playing a 2-5 game, and that's what I was playing back then.
joe rogan
What's that mean?
philip frankland lee
$2- $5.
So $5 is the minimum bet to join the hand.
And so it's forced action to the left of the dealer button.
You're required to put $2 in if you're the small blind, and you're required to put $5 in just to start the action.
So then you look at your cards and if you're not in one of the blinds, you can fold for free.
Or you can raise more money or you can put in five dollars just to stay.
And when you start looking at the world in terms of big blinds, it's time to either make that the only thing you do forever or do something else.
joe rogan
And were you thinking about only playing poker at one point in time?
philip frankland lee
Yeah, I was.
And I had a really good job while I was playing cards.
I was actually selling mortgages.
joe rogan
No kidding!
philip frankland lee
Yeah, so I was one of those guys that was selling the stated income mortgages.
joe rogan
So you were selling mortgages, playing poker, but you really wanted to be a chef.
philip frankland lee
Well, I wasn't 100% sure yet that I wanted to be a chef.
So when I was 15, I think is when I dropped out of high school.
And I did that because the band I was playing with was starting to take off.
And I spent the next several years touring.
And I would, you know, we'd be on tour.
joe rogan
You were on tour when you were 15?
philip frankland lee
Yeah.
joe rogan
That's divorced parents right there.
Dad's like, go ahead.
philip frankland lee
Fuck it.
joe rogan
Live your life.
Don't make the mistakes Dad made.
Get out there.
philip frankland lee
Those are the things Dad did too.
joe rogan
Oh, Jesus.
What did your parents think when you said you were going to go on tour at 15?
philip frankland lee
Well, the band played in my dad's studio.
My dad was a record producer.
unidentified
Oh!
philip frankland lee
Yeah.
joe rogan
That makes more sense.
philip frankland lee
Yeah.
So I... We would play, you know, locally back then, and then we'd start doing, like, weekend tours, and then when it was time to, like, okay, I'm gonna stop going to school, the only deal I had to make was that whenever I wasn't on tour, I had to have a job.
I couldn't just, like, sleep in all day.
So there was a Jamba Juice right by our house, and...
Got a job there.
joe rogan
Wow.
And what led you to not keep pursuing the music?
philip frankland lee
At a certain point, so while I was playing cards, sorry, while I was playing music, actually, I turned the studio certain nights a week into a little poker room.
So I'd have friends over and we'd play cards at the house.
But while I was touring, I eventually decided, because when I decided to stop going to school, I said to myself, if the music doesn't work, I'm going to go to sushi school.
So the music thing did work and a couple years went by and actually my godmother owned a catering company.
And so in between tours, I didn't really want to keep working at like Jamba Juice or Starbucks or anything like that.
And so I asked her if I could work for her.
And so I invited her over to the house.
I cooked dinner for her and she said, well, I'll introduce you to my chef.
And if my chef wants to hire you, then you'll be hired.
And so I went to her catering company, met the chef.
The first thing was like, okay, you're making family meal today.
And so I cooked for the whole staff and she said, I'll hire you as a dishwasher.
joe rogan
Oh, Jesus.
Was that because that was the only job they had available?
philip frankland lee
Looking back at it, I was offended and angry, but I didn't care because of what she said after that, which is you don't get to start being a cook.
You have to start as a dishwasher so you can have respect for what it is that the dishwashers do.
And she said, here's how this works.
The faster you clean that dish pit...
The more I'll teach you.
So whenever that dish pits clean, you come and find me and I'll give you a task.
But if there's ever any dishes, that's what you're doing.
So it kind of gave me that bit of work ethic of like, alright, I'm going to work my way into that next position.
joe rogan
That seems to be a theme with great restaurants.
And when you talk to chefs, this work ethic theme, because it seems like when you talk to people that have worked in restaurants, one of the things that they will almost unanimously discuss is the amount of hours and the grind and how difficult it is.
philip frankland lee
Yeah.
joe rogan
And that development of work ethic almost is like kind of a boot camp for chefs.
philip frankland lee
It is.
It's...
I mean...
It's not so much anymore.
Laws have changed.
Culture has changed.
But it was your spending, like a 16-hour day was not even a really long day.
joe rogan
I dated a girl once who went to college for restaurant and hotel management.
And then she got a job at this restaurant.
And I remember I would go visit her and she was Fucking miserable.
I mean miserable.
She couldn't believe the hours that she had to work.
philip frankland lee
But you have to love it.
Yeah, she didn't love it.
That's an industry you have to love.
joe rogan
Well, she just wanted a career.
You know, she went to school, she graduated from school, and then she had this job that was like...
And then she had this boyfriend who was a fuck-up, who was a comedian.
So it was like very, very weird for her.
Because like, I had most of my day completely free.
And she was working, you know, 14, 15 hours a day at least.
philip frankland lee
Yeah.
I mean, it's one of those things where if you really want to take food seriously and cooking seriously, you're going to have to, you know, make a lot of sacrifices.
joe rogan
Yeah.
Just the time.
philip frankland lee
You're not there for birthdays.
You're not there for anniversaries.
You're not there for Valentine's Day, for sure.
joe rogan
Because you have to work.
philip frankland lee
Because you have to work.
unidentified
It's a big day.
philip frankland lee
Yeah.
Because someone has to cook at all those restaurants you go to.
unidentified
Yeah.
joe rogan
Yeah.
Yeah, people listening, if you are thinking of going down this path, prepare yourself.
philip frankland lee
Yeah, it's a fantastic path, but you have to understand what it's like.
And I think the reason it worked for me, or the reason I loved it so much, is it really felt like being on tour.
Except I got to sleep in my own bed.
Well, like playing music, you spend all day getting ready for the show that night.
And there's something to getting to the restaurant and prepping all day, getting ready for the show that night.
And so I feel like the camaraderie of being in a crew is a lot like being in a band.
The hours are a lot like being in a band.
And the shenanigans, you know, after hours, are a lot like being in a band.
joe rogan
The boozing?
Yeah.
That's the other thing that I learned from Bourdain.
I didn't know how hard people partied.
philip frankland lee
Yeah, I mean, when I was younger, there was a lot of nights you just don't go to sleep.
You just get out of the restaurant at 1.30 in the morning, you go to the bar, then you go somewhere else, then you go back and open the restaurant the next day.
joe rogan
That doesn't seem good for you.
philip frankland lee
No, it's terrible.
joe rogan
That's where the Red Bull comes in?
philip frankland lee
Well, no, I quit Red Bull earlier than that, but thankfully I never got into drugs, so it wasn't that, but I would drink a lot, and I actually had one time where I finished service, took two steps and just collapsed, just hit the ground.
unidentified
Whoa.
joe rogan
At the end of the day?
philip frankland lee
At the end of the day.
joe rogan
You pulled an all-nighter?
philip frankland lee
I think two or three days in a row, yeah.
joe rogan
Oh, Jesus.
unidentified
But I was like 21. Two or three days of no sleep?
philip frankland lee
At 21. Yeah.
Maybe like an hour and a half sleep here and there.
joe rogan
Jesus.
philip frankland lee
But, yeah, I mean, my first sous chef job, I was on the schedule.
It said, next to my name, all seven days said OP-CL. Open to close.
We did breakfast, and we did dinner service.
So, I would open the restaurant at about 7 a.m., and I would leave around 1.30, too.
joe rogan
So when you opened the restaurant at 7 a.m., what time were you actually arriving?
philip frankland lee
Uh, man, this was a long time ago, but I probably was getting there.
I was probably getting there around 7, 6.45, 7. When I say open, I mean I would get to the restaurant and open the door, not that we were open in public.
joe rogan
So there was someone there that was already prepping.
philip frankland lee
Yeah, I'm trying to remember.
Because we were at this, in this sort of like, the restaurant was a lunch and dinner restaurant, but we served breakfast as like a commissary to like, it was like in a building complex.
So I really wasn't responsible for breakfast.
I think there was people there before I would get there.
joe rogan
Like an office building complex?
philip frankland lee
Yeah.
joe rogan
So they would just grab something quick?
Yeah.
philip frankland lee
I would get in there and the dishwasher would already be making ham and cheese sandwiches or something like that.
joe rogan
And so you were there from 7 a.m.
and then what time would you get out of there?
philip frankland lee
Usually, I mean, probably 1, 1.30.
joe rogan
And nowadays with labor laws, you really couldn't schedule that, right?
philip frankland lee
Well, I was on salary.
joe rogan
Oh, interesting.
philip frankland lee
But that salary would have to be, you know, 3x at this point.
joe rogan
Yeah.
philip frankland lee
Because now they've changed the rule a couple years ago.
Salary is no longer a contract between you and I. Salaries have to fall into a certain, you have to qualify.
So you can't just be like, oh, I'm going to not give you overtime by giving you a salary to have you work when I ask you to.
joe rogan
Right.
philip frankland lee
Now you have to pay everybody a specific dollar amount, and they have to hold specific responsibilities in order to not accrue overtime.
joe rogan
Yeah, I think that's good because I think there's a lot of employers that are abusive.
But I also think there's something romantic about this story of you almost dying.
You know what I mean?
I mean, like, I do appreciate, like, long, hard work days.
There's something to that, because, like, I hear that, and I know you got through it, and you became very successful, so I'm like, see, it works.
philip frankland lee
Look, when I think Margarita and my first date was at that restaurant, and it was, I mean, people ask me all the time, how did you get her?
And it's food.
It has to be.
joe rogan
That's hilarious.
Well, you're a cool guy.
Don't tell yourself short.
Plus, you're kind of cute.
philip frankland lee
Appreciate it.
unidentified
Jamie?
philip frankland lee
I'm top three in this room for sure.
Top three?
I'd say so.
But so because of that schedule, I couldn't take her on a date.
And so I remember the very first date we had was at the restaurant.
I told her to show up at 1230 after I sent everybody home.
And I had spent all day secretly prepping a special menu.
And she showed up.
And I sat her in the dining room that, like, overlooked the kitchen, and I would make a course, bring it out to her, sit down with her, have a sip of wine, and then go back in the kitchen, make the next course.
joe rogan
Oh, wow.
philip frankland lee
Yeah.
joe rogan
What did you think she did during the time we were in there cooking?
philip frankland lee
Well, I told her to bring a friend with her, because I told her that I'm going to, you know, otherwise she's there for 20 minutes in between each course.
joe rogan
That's, well, listen, man, that's a clever move.
philip frankland lee
Look, it worked.
joe rogan
Yeah, clearly.
Yeah.
That's interesting.
I mean, I would imagine that that's probably one of the most difficult occupations to date in.
philip frankland lee
Yeah.
I sacrificed a lot of relationships prior to that one.
joe rogan
Yeah, I can only imagine.
In that way, it's very similar to stand-up comedy.
Not in the work ethic part, because comedians are notoriously terrible at that.
philip frankland lee
Yeah.
joe rogan
But it's hard because you date a girl and they want a normal evening life.
And you're like, I gotta go do a set.
And, you know, I had relationships where they're like, you don't have to.
And that was like the record skipping in the room.
Like, yes, I do.
philip frankland lee
Yeah.
joe rogan
Yes, I do.
Because I have friends who've had relationships where the girl said, you don't have to, and they listened.
And I saw what happened.
They eventually fell off the radar and then vanished and stopped being a comic.
And then they would come to the comedy club, you know, like, seven years removed.
Like, hey, I'm thinking about getting back into it.
And everybody would look at you like you said, I have AIDS. Like, they just backed away from you.
Like, not even AIDS, because AIDS is not like, it's like, I have COVID. Sure.
Like, I'm right now filled with bugs that I could spread on you.
Like, we wanted to run away from them.
Whatever they had, maybe it's contagious.
Like, you quit!
You quit the greatest fucking job on Earth, and now you want to get back in?
Just get back in!
Don't tell us you're thinking about getting back in.
Fucking get back in!
philip frankland lee
Well, I think it has to do with communication.
And I think that's what a good relationship is built on.
And when we started our relationship, I was like, this is what I'm doing.
And at that time in her life, she's like, this is what I'm doing.
And we made an agreement that our careers would always come first.
And luckily, our careers overlapped.
And for the last...
13 years we've worked together.
joe rogan
That's awesome.
philip frankland lee
Yeah.
joe rogan
That's very cool.
And it's very cool that it works and you guys still get along so great even though you're in this like highly stressful like very strenuous sort of an environment.
philip frankland lee
Well, I think, again, it's because we have boundaries and we have rules for, like, this is where...
So, like, if we're sitting at home having dinner or if we're at a restaurant, you know, for her birthday, and there's a call from one of our restaurants or we have something, like, that always comes first.
And so there's never really been an issue where it's like jealousy because one of us has to do what we have to do because that's what we do.
joe rogan
How hard is it for you to go to restaurants?
philip frankland lee
Really easy.
joe rogan
Are you judgy?
philip frankland lee
No.
joe rogan
That's what I mean.
philip frankland lee
No.
joe rogan
You're not?
philip frankland lee
No, I can appreciate food.
I love food.
Food's like my favorite thing.
That's why I got into this.
But I do think that there are times when I eat something and it really comes down to only one time and it's value.
Is what I'm eating worth what I'm paying for it?
Because here's the thing.
If I go and spend $500 on dinner...
It should be at a certain level.
You're asking to be, not judged, but you're asking to be held to a standard, right?
If we're at, you know, Jamie takes us to some spot to go get some, you know, bacon-wrapped hot dogs, I can just appreciate it.
It's not supposed to be life-changing.
joe rogan
Right, right, right.
No, yeah.
I mean, that was always the case with like street food, right?
Like street food is delicious, but it's unpretentious.
philip frankland lee
Food doesn't have to be pretentious.
I mean, look, one of my favorite things to make is a cheeseburger.
joe rogan
Yeah.
No, I know.
Yeah, I need to try your cheeseburgers.
I've heard legendary status from the people at Vulcan.
philip frankland lee
They're good.
joe rogan
When you set up out there.
philip frankland lee
Yeah, they're good.
joe rogan
Well, how did that happen?
How did this smash burger thing come into prominence?
Because all of a sudden, in my view, within the last five or six years, smash burgers became a thing.
philip frankland lee
I'll be honest, I wasn't really paying attention.
joe rogan
But all of a sudden?
philip frankland lee
Yeah.
I mean, it's really good.
I mean, if you look at In-N-Out, right?
joe rogan
Yeah.
philip frankland lee
They're essentially making a Smashburger.
They're not physically smashing the burger, but they're making a really, really thin patty, right?
unidentified
Yeah.
philip frankland lee
So the only difference, like, if you're gonna ask me what's the difference between an In-N-Out burger and a Smashburger, an In-N-Out burger starts as a thin patty, and a Smashburger ends up as a thin patty.
joe rogan
A Smashburger starts as a ball.
philip frankland lee
Which you physically smash.
Yeah.
But I think just that style of like backyard pool party barbecue California I mean that's like the burgers that we make right now for these smash burgers it just I'm trying to make like a backyard dad burger mmm they're delicious Yeah, no, I've heard.
joe rogan
You're the one who turned me on to Golden Tiger, which is one of my favorite spots in Austin.
philip frankland lee
It was one of the first spots that we found when we got here that was open late and fucking good.
And I started eating it like...
Four nights a week.
joe rogan
That's not good.
philip frankland lee
It's not good.
It's not good at all.
But I did.
And it was one of those things that I was telling everyone I could because it was that good.
joe rogan
One of the things that's cool being friends with chefs is they know the spots.
Like what other good late night spots are there in Austin?
philip frankland lee
So, our go-to late nights would be Golden Tiger, for sure.
We'd go to a place called Halal Time.
Have you been there yet?
joe rogan
No.
philip frankland lee
It's on 6th Street, East 6th.
It is, like, gotta be one of the best Euros ever.
joe rogan
Really?
philip frankland lee
It's so fucking good.
joe rogan
Really?
unidentified
Yeah.
philip frankland lee
I'm trying to think what else we would do late night.
joe rogan
What about pizza?
What's the best pizza spot in this town?
philip frankland lee
I'm torn between two.
Love Supreme, which if you haven't been to, you have to go.
joe rogan
I have not been to.
philip frankland lee
Very, very good.
And Doughboys.
joe rogan
Doughboys.
unidentified
Yeah.
joe rogan
And Love Supreme.
philip frankland lee
Yeah.
joe rogan
Love Supreme sounds better.
philip frankland lee
They're different.
They're different styles, but they're both really, really good.
joe rogan
What is Love Supreme?
philip frankland lee
I don't even know how to describe the styles.
So, Love Supreme is a little bit more like...
unidentified
Are you pulling it up?
Oh boy, that looks fucking good.
philip frankland lee
Yeah, Love Supreme is like, it's more of a restaurant.
It's like a great family style place that you would go with the kids and have like just a really good like restaurant pizza.
Doughboys is a little truck.
joe rogan
I'm writing this down.
philip frankland lee
Yeah.
joe rogan
I gotta put this in the phone because I'm always looking for like a best pizza spot in town.
philip frankland lee
It's very good.
Full disclosure, the chef there, Russell, he and I go way back.
joe rogan
Well, I don't think you would lie.
philip frankland lee
No.
joe rogan
Do you have to have a full disclosure?
That looks fucking good.
Now, is Love, that's Doughboys?
Now, how important is wood fire?
philip frankland lee
To a pizza or in general?
joe rogan
To a pizza.
Because it's always like a thing.
philip frankland lee
I think you can...
joe rogan
That goddamn Doughboys, that pepperoni...
jamie vernon
That looks really...
joe rogan
You get into that?
Fuck sushi, right?
You're all about that.
Jamie's all about Doughboys, pepperoni...
jamie vernon
I've been looking for a good pizza place.
joe rogan
That looks fucking bomb diggity.
philip frankland lee
Yeah.
I mean, Doughboys is in the back of Meanwhile Brewery, so they've got some great beers, and that's a cool place to just go kind of hang out on a picnic bench.
joe rogan
I'm sorry, what's the name of the place?
philip frankland lee
Meanwhile Brewery.
joe rogan
Meanwhile Brewery.
philip frankland lee
Yeah.
joe rogan
Click on that pizza right to the left of that one, man, with the little veggies on it.
We'll drop down.
Yeah, look at that.
Yeah, I mean, I'm on this animal-based diet for all of January, so all I'm eating all January is meat and a little bit of fruit.
And so I see pizza, and it calls to me.
philip frankland lee
Yeah.
joe rogan
You know?
Like, that's what I'm doing February 1st.
I'm gonna fuck up a pizza.
philip frankland lee
Call me, I'll go with you.
joe rogan
Okay, let's do it, bro.
philip frankland lee
Yeah.
joe rogan
What's that, Jamie?
jamie vernon
All pizza February?
unidentified
Maybe.
joe rogan
All pizza February.
See how fat I get?
I will look like a beach ball.
jamie vernon
It's a dirty ball.
joe rogan
My face will go like this.
My stomach will distend.
It will be a real issue.
philip frankland lee
How's that going with the...
joe rogan
Great!
philip frankland lee
Yeah?
joe rogan
Yeah.
I added fruit this year, and it changed everything.
First of all, it stopped the diarrhea in its tracks, which is...
Before when I've done nothing but meat, I don't know what it is.
It just gives you ferocious diarrhea, like oil spill diarrhea, like somebody broke a pipeline.
Not good.
philip frankland lee
Maybe that's how you lose weight.
joe rogan
I don't know.
No, I don't think that's wise.
I think you're just losing weight from the lack of calories.
I mean, it's a pretty simple equation, right?
But for me, one of the things that comes with eating this is I'm eliminating all the bullshit, right?
I'm eliminating a lot of the processed foods and sugar, and that's really what's wrong about most people's diet.
It's overconsumption, which I'm a massive...
I have a giant problem with eating too much.
Like, for instance, I went to Golden Tiger and I ordered three cheeseburgers and a Thai chicken sandwich.
I ate three double cheeseburgers, by the way, and a Thai chicken sandwich.
And people are like, what the fuck are you doing?
And I'm like, I'm hungry.
philip frankland lee
That's a lot.
joe rogan
I eat a lot of food, man.
It's a real problem.
But I work out a lot.
philip frankland lee
Yeah.
joe rogan
But because I work out a lot, I get really hungry.
And then by the time I get to somewhere to eat, I'm like frantic hungry.
philip frankland lee
See, I can see that because I just recently started like working out, getting in shape.
joe rogan
I noticed the whoop.
You got the whoop strap rocking.
philip frankland lee
I do, yeah.
It's changed my life, really.
But I've noticed that now that I'm like running a lot and exercising a lot, I get way hungrier.
joe rogan
Oh, yeah, for sure.
philip frankland lee
And I lose weight even though I eat more.
joe rogan
Yeah, well, you know, your body has requirements when you're working out.
philip frankland lee
Yeah.
joe rogan
You know, it's just sustenance when you're not working out.
But when you're working out, your body's like, get me some fucking protein.
Let's go.
unidentified
Yeah.
joe rogan
Because, you know, your body recognizes you're breaking down all this tissue.
I mean, that's the process of exercise.
It's the breaking down, the building back up stronger.
And it's like this...
You got to do it right.
Too many people start off too hard.
When someone has not worked out at all before, I always say, listen, all you have to do is go walk around the block and do some push-ups and some jumping jacks and then build from there.
You don't have to go crazy.
Let your body get accustomed to this whole idea of exercise.
Don't just go bananas, because you won't be able to sustain it, and you'll get upset.
And don't work out with a friend who goes to CrossFit.
Don't have some fucking fitness fanatic friend who's like, try to do this WOD! We're gonna do a WOD today!
And you're doing burpees and throwing fucking kettlebells over your head.
You're not gonna do it.
philip frankland lee
Yeah, no, that's...
joe rogan
And you'll get hurt.
philip frankland lee
I've pretty much just done, been running, really.
joe rogan
That's great.
philip frankland lee
Yeah, I'm up to doing about five miles a day every day.
joe rogan
Nice!
philip frankland lee
Yeah.
joe rogan
That's great.
philip frankland lee
I just get on, I hit the five mile an hour button, I do one hour.
joe rogan
So you weren't doing anything before?
philip frankland lee
No, I work so much.
So I was doing nothing.
And I went from having such an active childhood of drumming seven days a week.
And back then I'd need three double-doubles just to keep my weight on.
And to just working so much.
I'm on my feet all day, but I'm not sweating all day.
joe rogan
You're not exerting a high heart rate.
philip frankland lee
And so I was having trouble sleeping and...
Actually, a buddy of mine got me onto the Whoop, and then I had a couple conversations with you about just, like, trying to feel better, and I really started, like, I started off really slow, and I sort of got into it, and then I went to the doctor just to get a physical, and I found out that I have, like, Or I had scary high cholesterol.
They told me I'm pre-diabetic and I'm at risk of having a heart attack within the next couple of years and I need to do something.
And so I did a little bit of research on my own and one of the things was getting yourself into, I think it's 70-80% of your max heart rate for over 30 minutes.
And so I completely changed my diet.
I changed, like, just my lifestyle.
So every day I'm running and eating differently and I've lost...
About 30 pounds and I've dropped about 70 points of my cholesterol.
joe rogan
That's fantastic.
philip frankland lee
Yeah.
joe rogan
How much did you change your diet at all?
philip frankland lee
Completely.
joe rogan
Yeah?
philip frankland lee
Yeah.
joe rogan
What did you change?
What was the big thing?
philip frankland lee
Well, I've cut out entirely dairy and red meat.
joe rogan
No red meat?
philip frankland lee
No red meat.
Well, that's not true.
joe rogan
I know it's not true.
You sent me a video of you cooking a red stag, you lying son of a bitch.
philip frankland lee
No saturated fat.
No meat with high saturated fats.
So, I was eating a lot of, like, I mean, just because I have access to it, I was eating a lot of Wagyu beef.
I was eating a lot of foie gras.
I was eating a lot of, you know, ribeyes.
If I was hungry, I'd eat, you know, salamis.
And I've just sort of transitioned that out for, now if I'm hungry, I eat nuts.
Eating a lot of, like, turkey and chicken.
Turns out sushi is actually really good for battling high LDL cholesterol.
joe rogan
Really?
philip frankland lee
Yeah.
So I always eat a ton of sushi, but eating a lot of fish, I never really ate a lot of like, I don't eat candies, I don't eat a lot of sugars, I don't drink soda, so I didn't have to change any of that.
I don't eat a lot of breads.
joe rogan
How much do you attribute what the change is to your diet, and how much do you attribute it to the increase in exercise?
philip frankland lee
I think that hitting it from both ends, like when I went back for my first checkup with the doctor, she was expecting to see like maybe 20 points drop off and I dropped off 70. So I think it was hitting it from both ends.
joe rogan
Yeah, I got my blood work done and my doctor asked me if I'm on medication, low cholesterol medication.
I said I eat mostly meat.
philip frankland lee
Yeah.
joe rogan
And they were like, what?
Like, how's that?
What's going on?
philip frankland lee
Yeah, I think I was so far over that I was like, I have to just stop cold turkey.
I have to reset my body.
And then I'm like, I definitely plan on returning to eating steak.
joe rogan
Well, what I was going to get to is I think it's literally a matter of what, you know, we all want to think of this one-size-fits-all dietary approach.
We want to think about that with everything, really.
But it doesn't work that way.
There's people that require so much more of their body that they need a different kind of fuel source.
They need more fuel.
They need it in a different way.
And I think that a person that is on their feet all day, like you are, working as a chef, there's a requirement.
It's probably pretty high, like a caloric requirement, but there's also not an exertion.
So you have this steady, you're using up calories all day long, but you're never ramping up your heart rate, you're never pushing your body.
So it's gotta be weird for your body.
Your body's like, what is this motherfucker doing?
Why are we awake all day?
And why are we just standing up?
philip frankland lee
Yeah, it's...
I definitely have so much more energy now.
joe rogan
Oh, I'm sure.
philip frankland lee
Yeah, it's quite remarkable.
Now, I mean, like you pointed out the whoop, I'm legitimately obsessed.
I wake up every day and the first thing I... Check your recovery?
Every day.
And I also try as much as I can every day to get my strain exactly where...
So when I look at the little graph, my strain and my recovery match up.
joe rogan
Interesting.
Now, what about supplements?
Are you doing anything to supplement your diet with nutrients?
philip frankland lee
I take a bunch of vitamins and stuff in the morning, but no specific supplements because I'm still eating protein.
Every night I'm either eating fish or turkey or chicken or something.
joe rogan
Well, that's what I mean by vitamins.
I mean by supplements, I mean vitamins.
Just normal stuff, like multivitamins, fish oil?
philip frankland lee
Yeah, so my morning regimen is I take probably about one ounce of apple cider vinegar in a tall glass of water, and then a little shot of elderberry syrup, and then a multivitamin, and then a...
joe rogan
What about food?
philip frankland lee
What about food?
joe rogan
Are you eating this with food?
philip frankland lee
No.
joe rogan
That's a problem.
You need fat and you need some sort of carbohydrate to bind with the vitamins.
When you're taking vitamins and you're not taking vitamins with any food, your body's like, what is this?
Your body has no idea what it is.
Your body's super confused and probably is going to piss most of it out.
philip frankland lee
Interesting.
joe rogan
If you want to get maximum absorption of your vitamins, you must take it with food.
philip frankland lee
Alright.
joe rogan
Yeah, because otherwise, why would you have these vitamins?
Like, your body doesn't understand that.
Your body understands vitamins in the context of something else.
Fiber, fat, carbohydrates.
Your body doesn't understand, like, a fistful of vitamins and water.
It's like, what is this bullshit?
Vitamins are supposed to be bound to nutrients, or to food.
So, like...
In the future.
philip frankland lee
Alright.
Well, I'll start tomorrow.
joe rogan
Yeah, you gotta take it with food.
Yeah, I have not taken vitamins today at all because I haven't eaten today.
philip frankland lee
Interesting.
joe rogan
So I work out most of the time fasted.
And the one thing that I will have, though, is I'll have vitamins that come with liquid IV. Liquid IV is a supplement that I take.
I just pour it into a jug of water.
philip frankland lee
I've been obsessed with it for a while.
joe rogan
It's great stuff.
unidentified
Yeah.
joe rogan
But it has glucose in it.
So there's some absorption of vitamins that goes along.
And they've got this down to a science, the way they do it.
But when I take actual supplements, my supplements are always with food.
And you should do that, too.
Everyone should do that.
If you're taking vitamins without food, the amount of absorption you get is very minimal.
philip frankland lee
Interesting.
Okay, cool.
joe rogan
Yeah.
The only way you could bypass that is IVs.
You could do IV vitamin drips.
philip frankland lee
Yeah, I don't want to do that.
joe rogan
But you're going, it's great.
It's really great.
It's about one of the best ways to get like, if you're sick, I highly recommend it.
If you ever get like a really bad cold, high dose vitamin C, D, zinc, glutathione, IV drips are fantastic.
Because it's going right into your bloodstream.
It bypasses your stomach, your liver, all that jazz.
It's going right into the system.
philip frankland lee
Interesting.
joe rogan
Yeah.
So all that vitamins you're taking, being all that healthy.
I mean, you're probably getting a little bit of carbohydrates with the elderberry syrup.
There's something there.
philip frankland lee
And then what else?
I'm taking a zinc and omega-3.
joe rogan
If you take a zinc, you should take a zinc with an ionophore.
Ionophores are things like quercetin.
There's some other stuff too, I think, that works in a similar way.
I think curcumin works in a similar way, which is one element of turmeric, or vice versa.
But what an ionophore is it helps the ions get directly into the cells.
So zinc is notoriously difficult for people to just take as a supplement and have it absorbed into your cells.
So they recommend taking it with quercetin.
philip frankland lee
All right.
We'll talk about this afterwards.
Yeah, I'm going to take notes on it.
joe rogan
Yeah, yeah, yeah.
By the way, I'm just getting this from doctors too.
It's not like, you know, I didn't know all this.
philip frankland lee
No, but I appreciate it because that's the thing is this whole little journey for me has been, you know, kind of a little bit of trial and error.
joe rogan
And how long has this been going on now?
philip frankland lee
I mean, finding out the cholesterol thing was really a big motivator.
So probably about three months, three and a half months.
unidentified
That's amazing.
joe rogan
So three months, you're up to a five mile a day journey.
That's really great.
philip frankland lee
Yeah.
joe rogan
The thing about a treadmill, a lot of people don't go, oh, I'd rather run outside.
Me too.
Sure.
Absolutely.
When I lived in California, I always...
Oh, because it was hills.
There's not a lot of hills on here.
But the thing about a treadmill is you could do other shit.
philip frankland lee
Yeah.
joe rogan
Like, you watch a fucking movie.
philip frankland lee
And that's been my thing, is I'll put on a podcast, or if I get into a new series, I'll just watch a one-hour episode while I'm running.
Amazing.
And, no, it's been...
You know, I tried running outside.
That's how I started first, is, like, I was walking around.
We have this little loop by our house, so I would walk it, and then after a couple weeks, I was like, you know, I'm going to walk it twice.
And then it was like, I'm going to jog it.
And then I tried running it, and then my knees and my back and everything just hurt so bad.
And then I was like, but I really want to.
So I got a treadmill.
joe rogan
Do you know how to run correctly?
philip frankland lee
I do now.
joe rogan
Is that what was messing your knees up?
Were you heel striking?
philip frankland lee
I don't know what you call it, but the worst pain I got from running is...
Once I mastered the five mile an hour thing, I tried pushing myself one day, and I was doing...
I think I did...
I tried to do the full hour at six and a half miles, and my neck and my shoulders and my upper back were in excruciating pain, and I... Googled, you know, what that's from and it's just from literally running with like your shoulders up.
So when I was like trying to run faster, my shoulders would slowly creep up.
And what it explained is that each run is a single rep.
So you're doing thousands and thousands of reps with bad form and you're just wrecking yourself.
Oh, interesting.
So, it showed me some foam roller thing, like how to fix that, and it did, like fix my back and my neck.
And then, now I just practice, like as I'm running, I am consciously putting my shoulders back and down as I'm running.
joe rogan
Trying to relax in good form.
Are you landing on the ball of your feet?
philip frankland lee
Probably.
I'm doing that on the floor and I don't know.
joe rogan
You should be cognizant of that.
It's really a fascinating thing that happened.
But Nike, I believe it was Nike, came out with the very first running shoe with a fat heel.
And in doing so, they encouraged people to heel strike.
They encouraged people to run and land on your heel, and they offered you this big cushion.
But in doing that, they completely changed like hundreds of thousands of years of biomechanics of people walking and running.
You're not supposed to land on your heel like that.
I mean, you can a little bit, but you're not supposed to do that consistently and constantly.
philip frankland lee
I'm definitely not running like this, but I don't think my heel stays up the whole time.
joe rogan
Well, if you look at a pair of running shoes, the heels are always big and fat, and then it narrows down towards the front, which would encourage you to run and land on the heel, because that's where all the cushion is.
They fucked so many people's feet up and knees up and everything from doing that.
You talk to people that are experts in biomechanics and people that are experts in running.
They're like, this is the worst fucking thing you could do.
Your foot is a natural decelerator.
When you're landing on the ball of your foot...
Your foot slowly lets itself down with the muscles of your calf and your lower leg.
And that's how you're supposed to land.
Like, your foot's a built-in shock absorber.
It's a really amazing design.
And Nike's like, eh, let's use foam.
Let's just fucking land on the heel where there's no give-it-all and use foam.
And a lot of people jacked up their knees, especially people that weren't conditioned to it.
And then they said, you know, that's a thing that people do.
Like, I... Saying about someone, if you don't exercise at all and you go with a friend to CrossFit, like, no, you have to build up to something like that.
You want to do some shit like that?
You got to get your tissue prepared.
Like, slowly over time, build your tendon strength and your muscle strength and your endurance so that you don't drop a weight on your head.
Like, all that stuff is, like, you got to do it slowly.
But when someone would get, like, a pair of running shoes, like, I'm going to run a marathon.
philip frankland lee
Fuck!
joe rogan
Oh my god, you could hurt yourself.
unidentified
Yeah.
joe rogan
Yeah, you could definitely hurt yourself.
philip frankland lee
Yeah, no, I got these shoes that are, you know, some sort of, you know, Scandinavian design that's supposed to, like, accelerate you or something like that, and it works.
joe rogan
I used to run with toe shoes, those flat ass, you know, those Vibrams.
philip frankland lee
Yeah.
joe rogan
There's no cushion at all.
philip frankland lee
Doing the research about what I was doing wrong, it said that you should have the most uncomfortable shoes.
The more you can pretty much replicate running on just your bare feet, the better your form will be and the better runner you'll become.
joe rogan
It helped me, really, running with those barefoot shoes, and I went from those to some other kind, because the problem was I was running on trails, and so there was a lot of rocks, and I would just occasionally step on a rock, and you can actually injure your foot, because some of them, they're pokey.
And so then I switched to more of a minimalist shoe, but still a flat shoe.
You know, wide toe box shoe that allows your feet to articulate.
The way it was described, I forget who described it this way, but they said, essentially, when you look at most shoes, they are like a cast.
And that is not how your foot is supposed to behave.
And when you put your arm in a cast, what happens?
It atrophies.
That's the thing with your foot.
You put your foot in this cast, and your foot doesn't get to utilize all of the muscles that surround the bones.
And stabilize the foot.
philip frankland lee
Interesting.
Makes sense.
joe rogan
Yeah, it does make sense.
Well, one of the things that was shocking to me, I started doing yoga a few years ago, many, many years ago now.
But when I first started doing yoga, the first thing that would hurt was my feet.
I was like, this is crazy.
Why are my feet hurt?
Because I'm a martial artist, so I'm used to kickboxing and moving around.
But I was used to a very specific kind of movement on my feet.
But like this static holding a pose and using your foot to kind of balance and stabilize you.
I was utilizing all of these muscles in my foot that were not strong because I was just used to these explosive movements back and forth.
Whereas yoga, like if you're standing there and you got your one foot up in the air like this and your foot is balancing everything and it's like all the stabilizing muscles were very weak.
It took a while to get accustomed to that.
philip frankland lee
Yep.
My wife was into yoga for a long time.
I've tried it a few times.
I actually want to get into it now.
joe rogan
Well, we're putting a yoga studio, a private yoga studio, right next door.
philip frankland lee
Really?
joe rogan
Yeah.
We've got a gym that we're building, and one of the things we're building in the gym is a yoga room.
So, come on down, bro.
Come on down.
We're going to take you through some classes.
But my message to people that are in your sort of situation, or not your situation now, but your situation back then, they're like, how do I get started?
Please go slow.
Just go slow.
You don't have to get crazy.
philip frankland lee
When I first started, because Margarita, she's been active and she's been exercising.
She wakes up every morning at like 5, 6 o'clock in the morning for the The duration of our entire relationship, she's been getting up super early, exercising, running, doing yoga.
joe rogan
Do you feel guilty when you're sleeping in?
philip frankland lee
No, not at all.
joe rogan
You never felt guilty?
unidentified
No.
joe rogan
She's out there running, you're like...
philip frankland lee
Not at all.
I feel great about it.
I felt great about it.
But when I first, you know, I think it was like March of last year, I was like, alright.
Because I've been talking about like, okay, I'm going to get in shape for years.
Because I was always in shape.
And then all of a sudden, I just looked down one day and I was like, I weigh 30 pounds more than I am supposed to.
And when I first started, I was like, alright, I'm gonna start today.
And I did like, I think it was like 20 jumping jacks, like three push-ups, and like 10 sit-ups.
And she's like, that's it?
And I was like, yes.
She's like, that's not a workout.
And I was like...
If I hurt myself and I go too fast, I'm going to stop.
So I'm going to do whatever is easy for me until it becomes boring easy, and then I'm just going to keep adding on a little bit.
joe rogan
That's smart that you had that systematic approach.
Like, how did you figure that out?
philip frankland lee
Because that's kind of the key to anything in life.
If you hurt yourself on it, then you don't want to do it again.
joe rogan
Yeah.
philip frankland lee
If you burn yourself on it, you don't want to keep doing it.
So it's like, and you want to do things you're good at, so do the amount that you know you can kill.
And then when that becomes just like boring easy, make it a little bit harder.
joe rogan
You know, it's the thing, like, everybody wants to just run at it.
Like, and just get, especially when you realize you've got an issue.
Everybody just wants to just, okay, I'm going to resolve that.
And the way I'm going to do it, I'm just going to push really hard.
But it's not sustainable.
And you won't.
philip frankland lee
I've always been that guy, but you always hurt yourself.
You always, you know, and it's just not the right way to do it.
joe rogan
Yeah.
It's very wise of you.
That's interesting.
Because most people don't, and most people start out, and they'll do something difficult, and then they'll be really sore the next day, and then maybe they'll take a day off, and then they'll do half-ass the day after that because they don't want to be as sore, and then they quit.
philip frankland lee
Yeah.
joe rogan
Or something along those lines.
philip frankland lee
And if you hurt yourself that bad, you're like, fuck, why would I ever do that?
It hurts so bad.
unidentified
Yeah.
joe rogan
Yeah, I wish it was more common.
You know, I really do.
When I look at the obesity rates in this country and I look at the amount of people that are living these essentially constant sedentary lifestyle, like they're never doing anything physical.
That's like a giant percentage of our population.
And they're very insecure about it.
You know, and because of that, they don't want you to fat shame and they're this body positivity nonsense.
Like, that's crazy.
It's all crazy.
You're missing the point.
You're supposed to feel uncomfortable.
The whole idea about being fat and the reason why you're upset That people point out that you're fat is because you're supposed to do something about it.
You're supposed to feel bad.
When someone points something out about you being fat, if it's true, it's supposed to feel like shit.
And it sucks that it feels like shit.
But that, in turn, is supposed to motivate you to do something about it.
philip frankland lee
You know, I think whatever it takes to motivate yourself, I mean, it's interesting because you also could fall victim of not living a sedentary lifestyle and being on your feet 15 hours a day and still being incredibly out of shape.
joe rogan
Especially if your diet's bad.
philip frankland lee
Yeah.
Well, when it's full of booze and, you know, cheeseburgers at 2 o'clock in the morning.
joe rogan
Oh, yeah.
Yeah.
The comedian lifestyle and the chef lifestyle in that sense.
Probably very similar.
Now, when you did this change, did you just immediately cut all that stuff out of your diet or did you like sort of slowly do that as well as the diet or as the exercise thing?
philip frankland lee
I'm a cold turkey guy, and I know that about myself, and I haven't even had a slice of steak.
I can't.
I'm like an alcoholic with food.
If I take that one bite, I'll start eating it again.
joe rogan
Where did that term cold turkey come from?
philip frankland lee
I don't know.
joe rogan
We all know what it is, but we don't think of it as turkey.
philip frankland lee
No, I have no idea where it came from.
joe rogan
What is that?
We'll find out shortly.
It's a weird term, right?
It's not cold spinach.
philip frankland lee
No, I wonder if it's like...
joe rogan
Do vegans use the term cold turkey?
philip frankland lee
Doesn't hurt anybody.
joe rogan
I quit meat, cold turkey.
That sounds weird.
philip frankland lee
Could be.
joe rogan
You know?
philip frankland lee
Well, it depends what the origination is.
joe rogan
Right, but if you're like, how do I get into veganism?
Well, I quit meat, cold turkey.
philip frankland lee
You could just say, I quit cold turkey.
joe rogan
Yeah, but if you say, I quit cold turkey...
philip frankland lee
Then you stopped eating cold turkey.
joe rogan
Yes.
jamie vernon
Merriam-Webster doesn't even have a real answer.
They just have theories.
joe rogan
What's their theories?
unidentified
Eh.
joe rogan
They suck?
jamie vernon
Okay.
You can check out.
philip frankland lee
But why turkey?
And why cold?
joe rogan
But why turkey?
And why cold?
The most popular theory was repeated in the San Francisco Chronicle columnist Herb Cain, C-A-E-N, C-A-E-N, in 1978. It derives from the hideous combination of goose pimples and what William Burroughs calls the cold burn that addicts suffer when they kick the habit.
Oh, interesting.
philip frankland lee
So it'd be like, for example, if you just cut out doing drugs and you got, like, and something happened to your skin?
joe rogan
Yeah, but here's the thing.
It says, the problem with both these theories is that they ignore the use of cold turkey before its application to drug addiction.
In a cartoon that appeared in newspapers in November 12th of 1920, Ace slang man Thomas Tad Dorgan used cold turkey this way.
Now tell me on the square.
Can I get by this for the wedding?
Don't string me.
Tell me cold turkey.
Wow.
Boy, do people talk weird in the 20s.
What the fuck is wrong with these people?
The editors of the Historical Dictionary of American Slang have found an earlier usage, 1910 usage, where the speaker lost $5,000 cold turkey in the sense of losing it outright.
Huh.
Huh.
philip frankland lee
Cold being straightforward or matter of fact and the earlier talk turkey.
joe rogan
Oh, right.
Like, talk turkey.
Like, you jive turkey.
That was a thing.
Like, people would call people a jive turkey.
Right?
Isn't that weird?
You jive-ass turkey.
I'm gonna start bringing that back.
You jive-ass turkey, Jamie.
Fucking jive-ass turkey.
philip frankland lee
I'll bury you.
unidentified
What a strange thing to call someone a jive turkey.
joe rogan
What is jive even?
What does that even mean?
Let's Google jive, right?
Jive-ass turkey.
philip frankland lee
Yeah, I've never thought about that.
joe rogan
I don't know.
I don't know what that means.
jamie vernon
Unreliable.
joe rogan
Oh, unreliable.
jamie vernon
Exaggerations or empty promises.
joe rogan
Oh, you empty promise in Turkey.
Unreliable Turkey.
Turkey's a strange food because it's not that good.
philip frankland lee
It can be good.
joe rogan
It's okay.
philip frankland lee
It can be good.
joe rogan
It's all right.
It's not like venison.
It's not like a ribeye.
It's not.
philip frankland lee
No, but you can make it really good.
joe rogan
You can make it pretty good.
It can be pretty good.
Let's be honest.
There's a reason why it's not on most menus.
philip frankland lee
Yeah, it's not as easy to make as good as a ribeye.
joe rogan
You can't.
It's not possible.
philip frankland lee
Well, a ribeye you have to just not fuck up.
A turkey you have to actually cook with finesse.
joe rogan
What do you do?
Like, if you're doing a Thanksgiving turkey, are you a boil and peanut oil guy?
philip frankland lee
No, no, no.
So I did Thanksgiving turkey this year.
Ah.
And so what I did is it's similar to what I do for my whole pigs.
And I took, just did it in a big trash bag overnight the day before.
I take lemons, limes, oranges, both the zest and the juices.
Melted butter.
joe rogan
When you say the zest and the juices, you mean like you grate the outside, the skin?
philip frankland lee
A bunch of chopped onions, a bunch of herbs, and I basically rub it all on inside, outside, everything, tie it up, put it in a cooler, leave it out at room temperature overnight.
joe rogan
Room temperature?
philip frankland lee
Yeah.
joe rogan
Why?
philip frankland lee
Because, so, when you cook something, you want the internal temperature to cook at the same rate as the external temperature.
That's why people cook sous vide, right?
Sure.
And if you just take a turkey out of the fridge and you put it in the oven, or you leave it out for an hour and put it in the oven, it's still ice cold in the interior.
joe rogan
How long does it take for a turkey to get to room temperature?
philip frankland lee
I'm gonna...
unidentified
I mean, it...
philip frankland lee
Probably overnight.
I mean, it's not even completely...
And here's the thing.
Once it gets to room temperature, even according to the health department, you have four hours.
But you have a lot longer than that.
joe rogan
So what you're doing is just taking into account the fact that it's been refrigerated.
philip frankland lee
Yeah, so I'm removing the refrigeration from it so that when I put it in the oven, it immediately starts cooking from the inside out, not from the outside in.
Everyone's seen that quintessential steak where it's the slice and it's like well done, medium well, medium, medium rare, and then rare right in the center.
And I'm like, that's a terrible steak.
If you order a medium rare, you don't want 10% of it to be medium rare.
It should be medium rare top to bottom.
joe rogan
Some people like that, though.
I've talked to people that like a nice, crispy crust on the outside.
philip frankland lee
But you can get a crust on the outside and still retain what we call a gradient, a very low gradient.
joe rogan
What I was going to say is some people like the rare on the inside, but like the combination of those two textures.
Like the sear on the outside, but a rare on the inside.
philip frankland lee
No, and that's not what I'm saying.
You can achieve that.
But if you want it to be that rare, then...
So if you've got a piece of meat like this, right?
joe rogan
Visually, for people that are listening, rather.
philip frankland lee
Yeah, so top to bottom, right?
You're going to have your crust on the top and the bottom.
And when you cut it, the very center is what would be the least cooked, right?
Because the ambient temperature is coming from the exterior.
joe rogan
Unless you sous vide it.
philip frankland lee
Unless you sous vide it.
But there are ways to cook it so that the internal temperature from center to, call it sear or crust, is the same temperature.
So if you want a rare steak, you can still get a nice crust on the outside, the exterior, and still have a properly cooked interior.
joe rogan
Do you think that a steak that's cooked like sous vide style, like say if you wanted it to an internal of say 130, 135 degrees, what do you like for an internal of a steak?
philip frankland lee
Temperature-wise?
joe rogan
Yeah, temperature-wise.
philip frankland lee
I don't go off temperature.
joe rogan
You don't?
If you had a guess, like what do you think it would be?
If you're going to sous vide a steak, what would you put it at?
philip frankland lee
I wouldn't.
joe rogan
Okay.
But if you were going to.
philip frankland lee
But if you had to?
A ribeye?
unidentified
Yeah.
philip frankland lee
Well, let me ask you this.
When it comes out of the sous vide, am I slicing it, kneading it?
Am I resting it and then grilling it?
What am I doing with it?
joe rogan
I don't know.
I mean, that's what I was going to get to.
Some people like to blow torch the outside of it.
They like to get it to an internal.
I'm not saying this is correct, obviously.
But they like to get it to an internal of like 125 or 130, whatever they like, and then they blow towards the outside of it.
I have seen chefs do this before.
What is wrong with that process?
philip frankland lee
There's nothing wrong with it.
It's just different.
joe rogan
Why do you not like it that way?
philip frankland lee
Well, I mean, so...
Scratch Bar and Kitchen, which is the first restaurant Marguerite and I opened in 2013, we have a, I think it's 11 foot wide, big fireplace hearth.
And that's where we cook everything.
And so for the past, you know, almost decade, we've just cooked with fire.
And I do use blowtorches for specific things, but typically...
If you're going to ask me what's the best way to cook a steak, is it in a sous vide and finished with a blowtorch?
The answer is absolutely not.
Is it a comparable way?
Sure, especially if you're in an apartment kitchen.
It all depends on what you have at your disposal.
If you don't have a big fireplace to cook it in, then that's going to be too difficult.
But I think to try to answer your question, at least, I'd probably go for something around $127,000.
With the intent to rest it properly and then finish it on some sort of fire.
So if I have an actual live fire, then I would finish it in the flames.
And if you have no other way to sear it, then a blowtorch, I guess, would do.
joe rogan
What about cast iron, like cast iron frying pan to sear it at the end?
philip frankland lee
Yeah, I mean, I personally don't like sous vide steaks.
I don't like the texture that it achieves.
joe rogan
What is different about it?
philip frankland lee
It gives it...
Again, it can be done properly.
But typically, like, when you order...
If I order steak at a restaurant and it is sous vide, I'm going to go, oh.
They sous vide this.
It just has a bit of, like...
Almost like rubberization that happens.
To me, like, you need to get the actual proteins to a certain temperature to coagulate to actually, like, when everyone was like, oh, bring me a ribeye, like, you know, bloody.
That's not very good.
You either need to eat it raw or you need to cook it enough where the proteins have coagulated enough that when you chew through it, it snaps and you can chew through it.
You know, if you've ever had like a really undercooked ribeye, it just becomes stringy.
You have an overcooked ribeye, it's tough.
You have a properly cooked ribeye, it's melt in your mouth.
And it's all about finding the correct temperature.
So each steak is going to, each cut is going to have a different temperature that you're trying to achieve.
joe rogan
No, are there any meats that are superior when you cook them in sous-vay?
philip frankland lee
A short rib.
I think a short rib.
joe rogan
Why is that?
Because it's got all the collagen and all the other stuff?
philip frankland lee
Yeah, so typically, I mean, the most classic way to cook a short rib is going to be braised, right?
And when you're cooking it in the braise, it's releasing the fat into the braising liquids, which you're going to turn into your sauce later.
But you're basically...
Not bringing it to a boil, but you're cooking it inside of liquid.
You also can only cook it to a certain, you know, you cook it for a couple of hours.
But when you sous vide it, we had actually one on the menu for quite a while, and we would cook it for three days.
And we'd cook it at a low enough temperature that when you sliced into it, it was still pink.
So it was medium rare.
But all of that fat had completely not just broken down, but then it had been redistributed throughout the entire thing.
So when you sliced into it, it had the texture of almost like a ribeye in the sense that it held together.
It wasn't like a fall apart stew.
joe rogan
And what temperature were you cooking at it for three days?
philip frankland lee
I can't remember.
That's written down somewhere.
I don't know.
joe rogan
How do you prefer to cook meat?
And you prefer fire?
philip frankland lee
Yeah, so the best way that I have found—and again, everything is different.
At Scratch Bar, we just do a tasting menu.
That's your only option, a 25-course tasting menu.
And what we would do is we use Japanese Wagyu.
And when guests would arrive, and you'd arrive actually into another room where you'd have welcome cocktails and canapes before you come into the kitchen for dinner— We would be notified when you came in and immediately we would take your portion of meat out of the fridge and we would put it above the hearth where it was about 90 degrees ambient temperature roughly.
It was getting a little bit of smoke.
And then about four or five courses before your steak course, which is probably about 45 minutes later, 45 minutes an hour later, we would bring the piece out and present it to you so you could see it, and it would be completely malleable.
It was shiny, the fats had already started to render, and we would explain that what we're going to do now, it's been sitting up here for the last hour, now we're going to put it closer to the flames, where it's about 115 degrees ambient temperature, but we're not going to cook it yet.
That'll be for the next two courses, it'll sit there.
And then, right before that course, we would actually take the steak and put it into the flame.
And what would happen is it would actually start to fry itself from the inside out.
joe rogan
Why from the inside out?
philip frankland lee
So the internal, the entire piece of meat had become about 118 degrees.
joe rogan
Just from sitting?
philip frankland lee
Just from being that close, just being in that environment.
And because of the fat content of the Japanese Wagyu, it had so much fat all over it and inside of it that when it went into the flame and it heated up at such a high rate, it would actually cause all that fat to start to fry.
joe rogan
But isn't the outside still hotter than the inside because you're...
philip frankland lee
Yeah, but the fat would conduct the heat and it would...
I mean, technically, probably the outside.
I mean, yes, the exterior would also get a bit of a crust where the interior wouldn't because it actually touched the flame.
joe rogan
So how's it doing it from the inside out then?
philip frankland lee
If it's...
So, if you've got the piece of meat, right, and you've got a flame here, and you go into that flame, that flame is going to touch the exterior, right?
It's going to heat up.
It's going to touch the...
That heat is going to transfer to the fat, and that fat is going all the way through the piece of meat.
unidentified
Hmm.
philip frankland lee
So it's actually like the interior fat is going to be up to a certain temperature that will cause it to fry.
So when we pull it out of the flame, the entire thing is going to be sizzling as if it looks like it's been fried.
joe rogan
So is this a strategy that you would use only for Wagyu because it has that high fat content?
philip frankland lee
That specific thing, yeah.
But it also, I did a very, the thing I sent you with the venison, did a very similar thing, even though it doesn't have that fat content.
joe rogan
And that was Red Stag.
Did you get that from Texas?
philip frankland lee
Yeah, from, I think they're called Hudson Meat Market.
I basically called around for trying to find who has local venison.
joe rogan
It's one of the best things about Texas is that you can get specifically exotics.
You can buy them commercially.
Like Neil Guy is very popular out here, which is an Indian animal.
It's a large elk-sized...
They're weird looking.
Have you ever seen one on the hoof?
philip frankland lee
Not in person.
I've seen a picture.
joe rogan
Yeah, I haven't either.
Well, no, no, I did once.
Yeah, no, I saw one at a ranch in Texas.
But I saw him briefly.
He ran through this trail that we were on.
And I was like, look at that fucking thing.
He was kind of blue.
They're weird looking.
philip frankland lee
Yeah.
joe rogan
You can pull up a needle guy so people can get up.
philip frankland lee
Don't they have tiny little heads or tiny little something?
unidentified
Tiny horns.
joe rogan
Tiny antlers.
But look, they're kind of blue.
Look how weird that thing looks.
unidentified
Yeah.
joe rogan
It's so strange looking.
It's almost like a fake animal, you know?
And the males in particular, I think all of them have antlers.
philip frankland lee
It looks like some sort of crossbreed between like a zebra and I don't even know what else.
joe rogan
Well, it's a very unusual animal and really delicious.
Have you eaten a Dai Due yet?
philip frankland lee
Yeah.
joe rogan
Did you like it?
philip frankland lee
I loved it.
joe rogan
It's great.
Have you met Jesse?
philip frankland lee
I haven't.
joe rogan
Jesse Griffiths, who's been on the podcast before too, is fantastic.
philip frankland lee
I might have met.
So I ate there 2013, 14, something like that.
joe rogan
Jesse has a school where he teaches people how to hunt, how to butcher, and how to cook, and takes people with zero experience.
And one of the things that he really loves is hogs.
He takes people to hunt wild hogs, first of all, because they're A plentiful resource in Texas in particular, you must kill them because they're invasive and they're overpopulated.
There's so many of them, they destroy agriculture.
And so it's an easy animal to gain access to hunt.
It's very prevalent.
It's an easy hunt.
And especially when you're shooting rifles, your success rate is very high.
And then on top of that, Jesse will show them how to break it down.
What is his, can you see what, it's old school cookery, I forget the name of his school, but he takes you through the entire process and it's a very small amount of people that are allowed to attend because...
Here it is.
The New School of Traditional Cookery.
That's it.
The New School of Traditional Cookery was founded in 2006 concurrently with Dai Due Supper Club to provide an educational aspect of our business that promotes responsible use of our wild resources.
Jesse's awesome.
I'm such a huge fan of that guy.
And his whole strategy, like here, click on that to show Jesse cooking a full bore.
Go full screen.
Let's see this.
unidentified
It's what the region has to offer.
joe rogan
He's also a giant fan of cooking over fire.
Everything he does is over...
I think he uses post oak for the most part.
philip frankland lee
Once you start doing that, you fall in love with it and you kind of can't go back.
joe rogan
It's a real issue for me.
It's become a problem, because it takes so much fucking time.
Cooking over fire is whatever the fuck it is in your caveman brain that gets excited about grilling gets excited 10% more.
philip frankland lee
Oh, yeah.
joe rogan
Or more than that, maybe, by cooking over actual hardwood.
And I don't know why that is.
philip frankland lee
When we first opened...
When we moved...
When we...
When we opened Scratch Bar in its current location where we got the hearth, the reason I decided to go completely wood fire only, I mean there's no other cooking apparatus in the kitchen, was because I wanted young cooks to have to learn how to control their environment.
I felt like there was a lot of, you know, when you're learning to cook or you're working a station as a young cook, it's like, alright, go to high heat and then go down to medium heat.
You know, go here for this long and then do that and then do this.
And I felt like it would be really interesting to just have, like, them have to learn how to, you know, if you let your fire die down, you're fucked.
You're completely fucked.
When we opened the restaurant, we had a pasta on the menu, and you have to boil water on an open fire.
And you can't just crank it by turning it up.
You have to keep your fire going.
So that was kind of the idea.
And once you really start cooking with it, you almost can't recreate the flavors and the feeling that you get from that.
joe rogan
Yeah, the feeling is a part of it.
It really is, especially when you're the one who's actually doing the cooking.
I don't know how much that feeling is for someone who is completely removed from the process, who just gets it served to them.
The flavor is definitely different, but the feeling when you're actually cooking the meat, there's something about it that's very enticing.
philip frankland lee
Well, at the restaurant, I mean, if this was the hearth right here, you're sitting as close to it as you would be.
joe rogan
So you're getting all the aromas.
philip frankland lee
There's no seat in the restaurant that isn't within 20 feet of the hearth.
joe rogan
Oh, that's wild.
philip frankland lee
Yeah.
joe rogan
And what do you, is this your spot?
philip frankland lee
Yeah, that's scratch bar.
joe rogan
Okay, and so when you're cooking, do you have, okay, so you have wheels and you crank up and down like Argentine style?
philip frankland lee
So when we first opened, yeah, we were doing wheels.
You can already see there I've removed everything.
So what we actually ended up going with is just bricks.
They're just bricks and like roasting racks and we just create our own little apparatuses.
I also got some just some rolled steel to create little planchas.
joe rogan
So what was wrong with the wheels?
philip frankland lee
It was two one-size-fits-all.
You could see there, that's about, I'm going to say, roughly four feet and four feet.
So we had two four-foot wheels.
One of them was just a big grill, and one of them was a big plancha.
And because we're doing tasting menus, and you've got so many different things happening, that's great if you're at a restaurant where it's like, all right, you're going to fire 50 steaks in the next hour and a half or whatever.
But this was like, you've got like seven or eight different courses coming off this, and each one needs to be, you know, treated a little bit differently with the fire.
So we would create all these different sort of like, sort of apparatuses and little areas to cook.
joe rogan
That's fascinating.
So what kind of foods are you cooking in this fire other than just meat?
philip frankland lee
Everything.
joe rogan
Like, how are you doing it?
philip frankland lee
Fish, vegetables.
Basically, at some point, everything is going through the fire.
joe rogan
And so you're using frying pans?
You're using just a plancha?
philip frankland lee
Sometimes you're going into the coals with a pan.
Sometimes you're going with the meat or fish directly into the coals.
Sometimes you're just warming something.
You may have a raw fish course that just sits by the fire for a few minutes just to get warm and get a little bit of smoky flavor to it and that's it.
joe rogan
I've seen people cook on coals, like they lay a steak down flat on the coals.
But I was always under the impression that coals were not the best conductor of heat and that you really are better served with a hot metal.
philip frankland lee
Depends really what you're going for.
joe rogan
What is the difference in the flavor that you can achieve from putting it on coals versus putting it on like a grate above the coals?
philip frankland lee
I mean, right there it explains it.
Either you're going directly into it, either you're touching the grate and you're getting the smoke that the coals create, or you're getting the flavor of the coals.
Now, sometimes that might be a bit harsh, but for example, you know, the Santa Maria style tri-tip in California, which is California's answer to barbecue, which I thought was something until I came here.
joe rogan
Ranchers.
Well, it's not really, it's grilling more than it is barbecue, right?
philip frankland lee
Completely.
But it is manipulation of the protein with the temperature.
So, I mean, there is some barbecue aspect to it.
But, like, that one, like, if I'm doing a tri-tip, and I actually competed in the, I think, two years in a row, I competed in the 805 state championship or whatever.
And what I did is after you cooked it and I would rest the meat, I would then dip it in a barbecue sauce, get my pit really roaring, make a little hole, and then put it in and bury it in the coals.
And that would sort of give it a really interesting exterior, just like texture and flavor.
joe rogan
So explain that again.
So you would take the tri-tip, you would dunk it in a barbecue sauce, and then throw it right into the fire?
philip frankland lee
And then bury it in more coals.
joe rogan
Did you cook it to a certain temperature before that?
philip frankland lee
Yeah, so I would take the whole tri-tip with the rub, and I would start it really low so it gets a little bit of sear, and then you go all the way up, and you just let it kind of like an hour and a half Just let it sort of slowly get the smoke and obviously there's no lid on it in the Santa Maria style until you're at about 127 or so and then take it out and I put it in an igloo cooler and I would close the top for about
an hour hour, hour and a half and then when it was time to serve open up the cooler, dip it completely submerged in barbecue sauce and then I would basically char the barbecue sauce in the coals Oh, wow.
joe rogan
How was that?
philip frankland lee
It was really good.
joe rogan
Sounds fucking amazing.
I'm hungry now, dude.
Well, tri-tip is an interesting cut, right?
Because it's very lean.
philip frankland lee
It's delicious, though.
joe rogan
Yeah, it's very good.
It seems like one you could fuck up, though.
philip frankland lee
It's so easy to fuck up.
The thing is, if you cook tri-tip like a steak, it's not very good.
And I think the average person...
Tri-tip's in every market in LA. But if you just go and grab a tri-tip and you try to cook it like a ribeye, it's not very good.
joe rogan
What do you have to do differently?
philip frankland lee
Slow.
joe rogan
Slow.
philip frankland lee
We gotta slow it down.
joe rogan
So you gotta treat it like you would treat like a game meat because it's so devoid of fat.
philip frankland lee
Yes and I mean you can cook game meat faster.
joe rogan
But in a thin slice.
Tri-tip is kind of a fat roast.
philip frankland lee
I mean, it depends, though.
Like, that venison saddle that I showed you, I mean, it was a two-pound saddle.
It was about this big, right?
And I cooked that right in the fire.
joe rogan
But it seemed long and not very thick.
Like, I'm looking at the image that you sent me, and it seems like it just doesn't have the same kind of thickness.
unidentified
Like, that doesn't seem very thick.
philip frankland lee
Maybe not.
joe rogan
I mean, that makes sense to me that you would cook something like that at high heat over fire.
Goddamn, that looks good.
I'll send this to Jamie so he can...
It's kind of interesting how you did it, too, because you have made in your...
I mean, obviously you have access to whatever the fuck you want when it comes to cooking.
And you made, like, the most primitive sort of setup.
You just used, like, concrete and cinder blocks and shit.
philip frankland lee
Yeah, that was, like, $250 from HomeDepot.com.
They just brought it all on a truck and dropped it, you know.
I mean, it's probably about an inch and a half thick, maybe two inches thick.
joe rogan
And you built this whole situation.
What is this?
Why are we looking at Jim Gaffigan?
So you made this, like, completely on your own.
philip frankland lee
Yeah, so they're literally cinder blocks on the bottom and then just bricks on top.
And I basically recreated what we have at Scratch Bar just in my backyard here.
joe rogan
And where are you getting the grate from?
philip frankland lee
That little grill rack?
joe rogan
Yeah.
philip frankland lee
I mean, you could probably buy it at HEB, but I don't even remember where I got that from.
Probably one of the local restaurant supply stores.
joe rogan
And when you cook, do you use specific wood?
What kind of wood do you like to cook off of?
philip frankland lee
I prefer almond.
joe rogan
Almond?
philip frankland lee
Yeah, but you can't really find that here, so this is mesquite.
joe rogan
Why do you like almond?
philip frankland lee
It burns really clean.
So, like, for example, I explained at Scratch Bar, you're sitting really close to the fire.
If I was to use, you know, some of this post oak, everybody who left the restaurant would just smell like they came from a smoke shop.
Oh, I see.
Almond tends to taste, it gives you more of a foresty flavor and less of a barnyardy flavor, if that makes sense.
joe rogan
It sounds like you're selling almond wood because barnyardy flavor is not sounding like anything I want in my food.
philip frankland lee
Of course you do.
joe rogan
Well, sort of, but barnyard-y sounds like horse shit.
philip frankland lee
Yeah, that's not what I meant, though.
joe rogan
When I hear barnyard, I smell poo.
philip frankland lee
Sure.
Well, what's the forest smell like?
joe rogan
It doesn't smell like poo.
The forest smells like trees.
When I think of oak, I don't think of barnyard-y.
When I think of cooking over oak, I think of this sort of robust aroma that's imparted on the meat from the burning of this hardwood.
philip frankland lee
Sure.
You know, tomato-tomato.
joe rogan
Okay.
But you obviously have access to whatever kind of cooking utensils and equipment that you want.
Why do you choose to do it this way?
philip frankland lee
I did it the other ways.
I still do it the other ways.
But that's the one that I connected with the most.
It's just, I mean, it's the way I want to cook at home.
It's the way I want to cook at the restaurant.
And it's also, you know, I really thought that I could do something for the cooks who got to learn.
I felt like if you could hold down that station at Scratch Bar, you could work anywhere.
unidentified
Yeah.
joe rogan
And the way you're doing it, you're not even getting it down to the coals.
You're doing it just over the fire.
Like, I'm looking at those logs, and they were not fully submerged in the fire.
philip frankland lee
Yeah, so there's lots of different schools of thought, and I'm not going to debate which ones are correct, and I'm not even sure there is a correct one.
I personally like to cook in the flame.
joe rogan
In the flame?
philip frankland lee
Yeah.
joe rogan
As opposed to over the heat of the burning coals?
philip frankland lee
Correct.
joe rogan
Why is that?
philip frankland lee
I've just found that if you go down to just Kohl's, right?
And actually when we first opened I was doing charcoal and I switched to hardwood.
When you're just doing Kohl's, you're just at radiant heat.
At that point, it's almost as if you could just have a grill That's like an infrared grill.
You've created an infrared grill out of wood or charcoal.
joe rogan
But there's still a lot of smoke flavor that's imparted from the coals.
philip frankland lee
There is.
However, when you're dealing with a piece of wood that's on fire, you're going to have a different flavor, aroma of the smoke itself because once it's all broken down into coals, it's going to smoke.
When you have a big flame, you have no smoke.
And when you're trying to start a flame, you have a lot of smoke.
So as you're burning wood, you're creating different levels of smoke, different amounts of smoke, different levels of heat versus just one large infrared area.
joe rogan
Now, when it comes to something like a tri-tip that you have to do slower, how are you doing that over fire?
philip frankland lee
Same thing.
I mean, look, it's not that I don't cook with Kohl's.
It's just for specific things.
joe rogan
So you're saying, but you wouldn't do it in the fire, like you wouldn't have the fire touch the meat.
You'd be above it.
philip frankland lee
Sometimes.
joe rogan
Sometimes, yeah.
philip frankland lee
But sometimes, like in that video there, I actually want the fire, I want the flame to actually start to sear the meat.
joe rogan
And that's similar in the fact that they're both very lean to a tri-tip.
philip frankland lee
With the venison.
joe rogan
Yeah.
And what are you putting on the outside of a piece of meat like that?
Are you using a rub before you're cooking it there?
Are you seasoning it with anything?
philip frankland lee
Typically, I'm just putting, you know, salt and pepper.
Like, at the restaurant, it's just salt and pepper.
Recently, though, a buddy of mine gave me his, he has his own, like, spice rub called NADC, and it's fucking awesome.
joe rogan
NADC, what does it stand for?
philip frankland lee
Not a damn chance.
joe rogan
Not a damn chance of what?
philip frankland lee
Just not a damn chance.
joe rogan
And what's in not a damn chance?
philip frankland lee
I don't know, but it's fucking really good.
joe rogan
What's the name of his company so people can buy it?
philip frankland lee
NADCco.com, I think.
I'm not sure.
joe rogan
Oh, so that's the name of his company.
philip frankland lee
That's the name of the company.
joe rogan
And he only has one rub?
philip frankland lee
No, he's got a bunch, but OG Steak is...
joe rogan
Oh, OG Steak.
Look at this.
Oh, Mango Habanero.
He's a man after me own heart.
Yeah.
unidentified
Ooh...
joe rogan
Interesting.
philip frankland lee
So, Neen's a professional skateboarder.
joe rogan
Oh, he's a professional skateboarder who makes his own rubs?
philip frankland lee
Yep.
He actually built a similar...
We became friends.
He came to Sushi Bar.
That's how we became friends.
But he...
We kind of bonded over skateboarding.
But then he's like, oh, I built this hearth in my backyard.
And he's cooking all over wood fire.
And he just moved here to Texas, too.
unidentified
Wow.
philip frankland lee
Yeah.
He's actually, he and I, he's my, I don't know if we call a partner because it's not a real thing, but we do the burgers together.
joe rogan
Oh, interesting.
philip frankland lee
Yeah.
joe rogan
So this is obviously...
philip frankland lee
That's not actually our burger, but if you go to NADC Burger, that's our burger.
joe rogan
And how often are you guys doing this a lot, this burger thing?
philip frankland lee
We've done it three times.
We did it at...
joe rogan
Look at that, there's Yoni.
philip frankland lee
Yep.
unidentified
Ugh.
philip frankland lee
So that's at the Vulcan after one of the shows.
And then we did one at the Barracks, which is this legendary professional-only skate park in LA. And then we just did one for CM Smokehouse's one-year anniversary.
We would just give them away every time.
We don't even charge.
We just do it for fun.
joe rogan
Oh, well that's very nice of you.
philip frankland lee
Yeah.
joe rogan
Just to perfect the process and have fun, enjoy it?
philip frankland lee
We're just enjoying it and actually we do our burger with his seasoning.
joe rogan
Oh, nice.
philip frankland lee
Yeah, it's good.
joe rogan
So when you're cooking like that piece of venison and using the OG steak?
philip frankland lee
Sometimes, yeah.
I don't think I did in that video, but I can't remember.
joe rogan
Now, do you ever use like an offset grill?
Have you fucked around at all?
Because now we're in Texas.
Have you tried their style of barbecuing out here, like the way they do a brisket?
philip frankland lee
I have.
I've had two Traegers.
I gave them both away, though.
joe rogan
You're not a fan.
philip frankland lee
I'm not a fan.
Well, I like building a fire.
And so, actually, the barbecue championship I was telling you about...
I got a...
I won a Traeger both years.
They gave me a Traeger, and then I just gave them to my cooks who did the event with me.
But, yeah, there's something about...
I like building a fire.
joe rogan
You want to do it the old school way.
philip frankland lee
Yeah, I mean, but then, like, the...
The typical offset here, you know, you are doing with fire.
So, I haven't played with it that much, but I do enjoy it.
joe rogan
Yeah, when you talk to the guys at Terry Black's, I put something up on my Instagram the other day.
I guess it's gone because it was in my stories.
But they gave me a tour.
They always do.
I always asked to give me a tour of the pits and see how they have it down to a science where they have like notebooks saying what was in where and they're 12 plus hours for each brisket and they have this whole thing that they're doing from start to finish like ramping up the temperature towards the end, wrapping it, all these different steps that they take but they do not I speak highly about pellet drills.
Pellet grills are for the person who doesn't know what the fuck they're doing.
It's very convenient.
I love Traeger's because they're very convenient.
It's great for wild game because you could keep a temperature probe in there.
It tells my phone exactly where it's at.
philip frankland lee
I wonder if that's similar to my feelings on, like, sous-vide.
joe rogan
I'm sure.
I'm sure.
But these guys are so old-school.
And they use oak, by the way.
They have these...
I mean, everything is made out of propane tanks.
So they have somebody who welds these crazy, gigantic fucking pits out of propane tanks, and this massive insulated firebox, there it is.
First of all, goddamn, that looks good.
philip frankland lee
Yeah.
joe rogan
Oh my god.
And their fucking sausages are insane, too.
I'm a Terry Black's fanatic.
philip frankland lee
I'm a very, very big fan of theirs.
joe rogan
I was so glad when you liked them.
I was like, goddammit, if Philip shits on Terry Black's, we're gonna have a real problem in our friendship.
philip frankland lee
Mark Black actually sort of threw me a surprise birthday party last year.
joe rogan
Oh, no shit.
philip frankland lee
Yeah, so as a surprise, Margarita was going to take me to, well, she took me to Houston, but on the way to Houston, she's like, oh...
We're going to stop by and pick up Terry Black's on the way.
And, you know, you have to get out and go in.
And when we did, everybody from Sushi Bar was there.
And Mark, who we had just met at Sushi Bar two weeks prior, he'd come to the restaurant and he loved it, was there.
And he's like, nope, come over here.
You don't have to wait in line.
He's like, I personally cooked this one.
And he cut it and it was like...
Fucking unbelievable.
joe rogan
Yeah.
Brisket's an art form.
philip frankland lee
It's one of those things that, like, it's achieved ultimate...
I don't know how it gets better than what it is right now.
joe rogan
It's a little different at different places.
philip frankland lee
It is.
joe rogan
And still amazing.
Like, Franklin has a slightly different taste, but still fucking insanely good.
philip frankland lee
It's all about texture for me.
And so, there's a few places in town that just, like...
They're on a completely another level.
Or at least, I haven't tried everywhere in town, but the ones that I have tried, you know, Franklin's, La Barbecue, Terry Black's.
I don't know, have you tried CM Smokehouse?
joe rogan
No.
Yoni speaks very highly of it, though.
Yoni's the man when it comes to...
philip frankland lee
Oh, I know.
joe rogan
Yeah.
philip frankland lee
But CM's Smokehouse is the sleeper in that.
When I tried his brisket, I looked at him, because, you know, you meet someone who's a friend of someone else's, and you're like, oh, he does stuff.
And then when that friend of a friend actually is super legit, you're like, wait a second.
You made this?
This is good.
This is really fucking good.
joe rogan
Interesting.
philip frankland lee
Yeah.
joe rogan
Did you talk to him about methods?
philip frankland lee
I haven't talked to him about methods, but I did say, I did tell him that I'm like, this is, and I don't know if, I said it just without thinking, I think I was drinking too, but I was like, this is as good as any of those other three.
And I meant it to be a compliment, not like, you know, hey, you know what, yours is actually as good as other people's.
Right.
joe rogan
Did he get offended?
philip frankland lee
No, not at all.
Because, I mean, I think there's an understanding that that's the pinnacle.
joe rogan
Right.
philip frankland lee
So if you were to say, Philip, your restaurant's as good as the French Laundry, I wouldn't be offended.
I don't even think you're correct.
joe rogan
Right.
It is amazing how many great barbecue restaurants are in this city.
unidentified
Yeah.
joe rogan
It's fucking incredible.
philip frankland lee
Well, it's crazy how many good restaurants are in this city.
Yeah.
There doesn't appear to be bad restaurants in Austin.
joe rogan
It's very hard to survive.
philip frankland lee
Well, I haven't been to a bad restaurant yet.
joe rogan
I could tell you a few places that suck.
philip frankland lee
It's okay.
joe rogan
I'm sure there's some mediocrity.
philip frankland lee
I'm sure there's terrible stuff, because there's terrible stuff everywhere.
joe rogan
Especially if you get further out of town.
philip frankland lee
But you go to LA, and if you were just to throw a dart at a random restaurant, it's hit or miss that that thing's even edible.
There's tons of bad food, but there's so many people.
But then here, I think the peaks and valleys are higher in a place like LA, but here, everywhere you eat is just solid.
That was one of the things that really stuck out to us.
We still haven't had a bad meal here.
joe rogan
Well, it's also a town that celebrates independent businesses, independent stores, independent restaurants.
It's like...
It would be very hard to be like a Ruth's Chris here, you know?
philip frankland lee
There is one, isn't there?
joe rogan
I'm sure there is.
philip frankland lee
Yeah.
joe rogan
But I mean, in comparison to some of the Eddie V's type places that have this feel that you go to, there's a feel of like, hey, this is a business that's created by humans.
And actually, this is not like, we're going to show you how to make a restaurant the way we make a restaurant.
You follow our guidelines.
We're going to do it this way because...
When you go to a place, not shitting on Ruth's Chris, they make a great steak, but you go to a place that's like a place that's been doing it forever and with the owners and the chefs and all the people that have been cooking and serving it there, there's a feel to that place.
It's like a part of the experience.
You know you're going to someone's place.
philip frankland lee
Yeah, and that's the thing.
So I fell in love with this city in 2013. We came out here and we did South by Southwest.
I brought Scratch Bar out here.
And we spent two weeks.
And we actually opened on the corner of 6th and Red River.
Not on the corner, but actually down an alleyway.
We got a truck, we set up some picnic tables, and we were doing tasting menus, you know, just all day.
You could just walk up and have like a $50 tasting menu on the side of the, you know, South By.
joe rogan
Nice.
philip frankland lee
And while I was out here, I just fell in love with, like, the ingenuity and the community of chefs and just the style.
It felt like a place where you could just have an idea and go and do something.
Coming from L.A., that's not so much the case.
joe rogan
Well, LA is such a complicated city and so much more complicated now because of the pandemic and then the aftermath of the poor management of the city.
It's such a fucked up place now.
But it's always had this weird sort of like non-community community aspect to it, you know?
philip frankland lee
Well, I grew up in the Valley, and so it definitely, there was like, there's neighborhoods and communities, and it's like, when we first opened Scratch Bar in Encino, you would, it was every night, this person knew this person, this person knew that,
you know, it was a lot of that, and it was, you know, I wanted to open there because it's where I grew up, and because it was, you know, it's, you know, where my parents lived and my friend's parents lived, and just sort of that Sense of community, which you don't find all over LA. Right.
joe rogan
Yeah, there's more of that in Encino and more of that even so when you go to like Orange County and there's places down there.
LA is just so polluted by the entertainment industry.
The disingenuous aspect of the entertainment, particularly acting, and the pursuit of acting success.
And then, on top of that, if we didn't think that that was disingenuous enough, it was reality stars.
And then, well, that's not stupid enough, TikTok stars.
It's like they keep coming up with new levels of stupidity.
And the pinnacle is the online content creator star.
philip frankland lee
You know, I guess whatever makes people happy, whatever works for them.
joe rogan
Okay.
philip frankland lee
I guess that's my political response to that.
joe rogan
Yeah, I mean, it's just the problem is there's too many people, too.
And one of the things about a city like Austin is that it's only a million people and then another million in the surrounding areas.
That's not a lot.
It's very small in comparison to Los Angeles.
philip frankland lee
Also, everybody's nice here.
And I have a theory on why that is.
And not just the people from here.
Well, the people from here are nice.
But people go to LA, and I feel like there's this perceived persona that's like, I need to be an asshole to fit in.
And so, yeah, I think so.
I think a lot of people moved to LA and they like, they wanted, especially in the entertainment industry, they moved to LA and like, okay, I'm going to be this sort of, you know, this sort of like, you know, douchebag mentality style.
I mean, if you grew up in LA, you can always tell who's from LA because they don't honk and they put on their blinkers and they wave to you.
Here, everyone moved here recently and they're like, oh, if I'm going to fit in, I got to be really nice to everybody.
joe rogan
That's funny.
Yeah, go to New York.
Do you think that douchebaggishness is prevalent in LA? In New York, they really adopt it.
You know, I was talking to a buddy of mine about that, about what's happening in comedy clubs in New York, that people get angry if you bring up certain premises and they're like the woke...
Aspect of it.
And he's like, but guess what, bro?
None of them are from here.
They're, like, fucking Maine people.
They're, like, from somewhere else where they thought they were going to adopt this persona by coming to New York and being, like, real aggressive about, like, being, like, this left-wing, progressive, angry city dweller.
And they're, like, it's a persona they adopt.
It's, like, this makes them happy to try to pretend that they're this person.
philip frankland lee
It's just an interesting idea that, like, I'm gonna go somewhere and I'm gonna reinvent myself to fit in.
joe rogan
That's a lot of it, though.
philip frankland lee
Yeah.
joe rogan
A lot of people do that, man.
I mean, people do move to places to reinvent themselves.
There's a lot of people that don't know why they are the way they are and they don't like it.
They don't like how they fit in where they are, especially if you grew up in a place.
So they've known you since you were five.
That's a fucking problem.
Because now that you're 18 and you want to have pink hair, they're like, fuck you.
Like, but I like pink hair!
No, no, no.
You gotta move to a place and they go, oh, Mike has pink hair.
He's always had pink hair.
And they just accept you.
philip frankland lee
Yeah, I moved to Chicago when I was like, I don't even know how old.
But it was interesting to just be in a new place where you could...
I mean, I didn't reinvent myself because I just moved there to cook and I kept cooking.
But it's interesting to, like, make new friends and meet new people and have the opportunity to have zero baggage or zero preconceived notion.
And you can, I mean...
It's kind of when Margaret and I moved here.
It was like no one knew us and they were only introduced to us with the success of Sushi Bar, which was so interesting because like in LA, we've been hustlers.
We're known as like the young kids who have been hustling forever and, you know, have made it.
And here we walk in and everyone's like, oh, you're from Sushi Bar.
And it's like, that's weird because we're not used to people like...
Approaching us that way.
joe rogan
Right.
Well, again, there's not that many people here.
philip frankland lee
Yeah.
joe rogan
It's different.
It's essentially a small town.
And part of that could be a problem.
There's definitely people that are super into talking to certain people because They are famous or because they, you know, run a famous restaurant or something and they'll weasel their way into your life.
And I have a lot of uncomfortable conversations where people are trying to get on the podcast for no fucking reason whatsoever.
I'm like, what is this conversation we're having?
philip frankland lee
Yeah, I haven't...
I mean, luckily I haven't...
Either I haven't noticed it or I'm too naive.
But...
joe rogan
Or busy.
philip frankland lee
Or busy.
Yeah, I know this is...
This has become the busiest I've ever been this last year.
And now with getting out of Sushi Bar ATX and what we've got coming is going to get even busier.
joe rogan
So Sushi Bar ATX, though, you sold it to someone?
What did you do?
philip frankland lee
So...
joe rogan
So does the McDonald's?
philip frankland lee
Basically, I'm no longer involved.
I'm not an owner.
I am no longer the chef there.
joe rogan
You cashed out.
philip frankland lee
Something happened, and I am no longer involved.
joe rogan
Oh, so something negative.
philip frankland lee
No, no, no, nothing negative.
We're not really talking about the inter-workings of...
I was involved.
I'm no longer involved.
joe rogan
This is cryptic.
I want to pause the show and decipher this.
Jamie, how are you feeling about this?
jamie vernon
I think I understand what he's saying.
joe rogan
I feel like it's very cryptic.
jamie vernon
But also, I maybe understand the cryptosity.
philip frankland lee
Well, I'll give you some more context to the story.
Okay.
joe rogan
You don't have to if you feel uncomfortable about it.
I don't give a fuck.
I'm just riding you.
philip frankland lee
No, no, no.
Well, there's other stuff to talk about.
Yeah.
So, Margaret and I started...
Scratch Bar, actually, 2013, and it operated in a coffee shop.
And we moved it from our coffee shop to our one-bedroom apartment in Hollywood.
From there, somebody who ate at our apartment offered us- You served food at your apartment?
Yeah, we were doing about- Commercially?
Yeah, we charged for it.
joe rogan
How the fuck did you manage to do that?
philip frankland lee
So we were operating at this coffee shop, and the deal was, they were open from like, it was breakfast through like 4pm, they closed, and they hired me to be like, to redo their menu.
And so when they hired me to do that, they asked me, what do you want to charge?
And I said, you close at 4pm, so instead of paying me, what if I just get to use your space at night?
And I'm going to open a restaurant at night here.
And that was the deal.
I worked there for free all day during the day.
And then at night, I would turn it into Scratch Bar.
joe rogan
Oh, that's a great deal.
For them.
philip frankland lee
Yeah, and I thought so.
And then after a few weeks, the guy comes over and says, Well, I'd rather you start putting a little more focus into my menu.
And I said, Well, our deal was I would change it X amount.
I used to be a big hothead.
We ended that conversation with, Fuck you, I'm out.
It happened on, I think, on a Saturday and we were closed Sunday and Monday.
We were sold out next week and I was like, fuck, what are we going to do?
So we gutted our apartment and we called all of our reservations and told them to come to our apartment.
joe rogan
Wow!
How many people could you see at a time?
philip frankland lee
I want to say we sat close to like 20-something.
joe rogan
That is wild!
What do your fucking neighbors think?
philip frankland lee
I mean, it only lasts...
joe rogan
This guy's partying every night!
philip frankland lee
Yeah, I mean, we were in West Hollywood.
It's not like, you know, we were in a quiet area.
We were on, like, Crescent Heights and Sunset.
unidentified
Right.
philip frankland lee
So, we did that for a couple of weeks, and during that time, one of our guests was like, you know, he came in and basically said, this is incredible.
I own an empty restaurant space on Restaurant Row next door to Matsuhisa.
unidentified
Ah.
philip frankland lee
And if you want to go 50-50, you can move the restaurant into my space.
joe rogan
Oh, that's amazing.
philip frankland lee
We opened up on Restaurant Row, La Cienega, the next week.
Fast forward from 2013, we've opened multiple restaurants.
Now, today, I'm not involved in Austin anymore, but Murray and I now own 100% of our restaurant.
joe rogan
So you were not 100% an owner of Sushi Bar?
philip frankland lee
I've had partners since 2013. So now in Scratch Restaurants, which operates Scratch Bar& Kitchen, both Sushi Bars and Pasta Bar, we don't have partners there anymore.
joe rogan
We should probably tell everybody how we met and what happened, because you guys weren't planning on living in Austin.
philip frankland lee
No, it's kind of your fault, a little bit.
joe rogan
It's my wife's fault.
Because my wife's friend who's a sushi fiends like there's gonna be a pop-up in Austin Sushi bar is like her favorite spot in LA and she's like they're coming to Austin because they can't work in Los Angeles because the draconian measures by this goofy fucking government And so you guys set up shop here.
My wife drags me out because basically I always want to eat meat.
And she's like, come out for sushi.
It's supposed to be really good.
Okay, okay, okay.
I go, it's fucking phenomenal.
And I put it on my Instagram.
philip frankland lee
Yeah, so in December of 2021, 2020, yeah.
December of 2020, LA said it's too dangerous to serve on the patio.
And so they said shut everything down.
You can't serve indoors, you can't serve outdoors.
Earlier in the year when they said you can't serve indoors, we literally just built a sushi bar on our patio.
So patio business was fine.
We had built tents and everything, but now it was too dangerous to be on the patio either.
So we were going to have to lay everyone off right before Christmas.
And so Mari and I decided that we didn't want to do that.
Instead, we said if anyone's willing to work, we will find another state that will let us work.
Because at that point it wasn't LA anymore, it was California.
We were going to go up north and do a sushi bar in Big Sur and then they closed all of California.
So I had some friends out here and we came out and we found a space and we did this pop-up that was supposed to last five weeks.
We got here at the end of December, we were supposed to go back at the beginning of February.
And when we tried to come out here, you know, we have a publicist in LA, and they were talking to all of the different writers here in town, and they all said, we're not going to promote them.
You know, with COVID, we're just not promoting anything right now.
So we were like, fuck, we're going out to a city that we don't know, that doesn't know us, and we have no reservations.
And so we sent out a newsletter to our following, and I guess that's where your wife's friend saw it.
We basically said, if you know anyone who's in Austin, please tell them to come support us.
And after probably about two weeks of being open, we had sold out the entire stint.
joe rogan
Yeah, so we came.
There it is.
Look at you.
Best sushi I've ever had in my life.
So this is when?
53 weeks ago.
Basically a year.
philip frankland lee
Yeah.
joe rogan
Wild.
philip frankland lee
And so, yeah, you convinced me to keep it at least one...
I think you said to me, you gotta keep this.
We gotta stay.
And I said, I can't.
I have to go back.
And you said, well, if you stay through February, I'll post about it.
And I said, okay.
And that's what happened.
And you did.
And, you know, I didn't know.
I mean, I had no idea what to expect.
But that night, you posted about it.
And we sold out February within four minutes that night.
And then the next morning, we woke up and there was like 20,000 people on the wait list.
unidentified
Yeah.
philip frankland lee
And we just kept extending and extending and extending, and then eventually we signed a lease, and it's been phenomenal.
We haven't had a...
I'm saying we like I'm still there.
I'm not there anymore, but the restaurant never had a day that wasn't at capacity, and now that Marguerite and I have...
You know, control of scratch restaurants.
And we live here now.
We're bringing two new sushi concepts this year.
And Pasta Bar will be here shortly as well.
joe rogan
And Pasta Bar you're going to put in on 6th, which is very close from my super secret comedy club project that will probably open in a similar time frame.
philip frankland lee
Yeah, we...
Pasta Bar will open in March.
The goal right now is March 11th, which is the first day of South By.
joe rogan
Oh, that's awesome.
philip frankland lee
Yeah, and so as of right now, we actually...
We don't know the exact date yet.
We haven't released it, but you can go on pastabaraustin.com and actually get on the waitlist for when we open reservations.
joe rogan
So the comedy club will be open just for anybody listening.
It'll be longer than that.
It'll take a little longer than that.
But...
You're doing something else, too, though, right?
You're gonna do a sushi place that's out, like, a little further outside of town?
philip frankland lee
Yeah, so we are an escrow on a ranch out in Dripping.
So in Dripping Springs, right off of FitzU, we got a 1.2-acre ranch, and it's gonna be really fucking cool.
joe rogan
Nice.
philip frankland lee
It's an old, like, cowboy-style log cabin, which is gonna be a Japanese whiskey bar.
joe rogan
Oh, wow.
philip frankland lee
And then you're going to go onto this property and have your welcome cocktail in there, canapes.
This is not going to be the sushi bar concept.
So all of our sushi bars up until now, which, by the way, we're changing the name of sushi bar.
For our ones in LA and Montecito and another one that's coming here.
So it's going to be called Sushi by Scratch Restaurants.
And so all of those are what was the sushi bar concept.
This is going to be a completely different concept.
So you're going to go onto the property.
The property, you're going to have your drink and your snacks in this little log cabin.
And then you're going to be taken through the grounds of the property to another cabin where we're going to have...
A pretty exciting concept.
Where sushi bar was a one star concept, we're gonna attempt at like a two or three star sushi concept here.
joe rogan
And what's the difference?
Like what are you gonna do?
philip frankland lee
So this sushi bar was always designed to be appealing to everybody in terms of like the types of fish that we were getting.
Although we were getting like the highest quality salmon you could get, we had salmon on the menu.
We had albacore on the menu.
We had a lot of things that were, you know, think of us almost as like a gateway restaurant.
Where we weren't, you go to some sushi restaurants and you don't recognize a single fish that's on the menu.
So, this is going to be a little bit more...
Higher-end fish.
It's also going to be...
We're going to have a tank with live king crabs and live lobsters and things like that.
I haven't quite finished the full concept, but it's going to also not be 100% sushi.
It's going to be like 80% sushi.
joe rogan
And when you say exotic fish, what are you talking about?
What kind of fish...
philip frankland lee
So, one of my favorite fish is called akamutsu.
And it's a...
joe rogan
That's Jamie's favorite.
philip frankland lee
Yeah.
joe rogan
Right?
philip frankland lee
It's actually from Ohio.
Yeah.
It's from Ohio.
joe rogan
What the hell is an akamutsu?
Google that.
philip frankland lee
How do you spell that?
A.K.A. What were you starting with?
No.
A-K-A-M-U-T-S-O. Is it German?
Yeah, it's German fish, yeah.
From Ohio.
joe rogan
That sounds super Japanese.
Oh, wow.
Okay, so it looks like a snapper.
Black-throat sea perch.
philip frankland lee
Yeah, so it's a perch, but it's in very, very deep waters.
joe rogan
Oh, that makes me hungry.
philip frankland lee
Yeah, it's also incredibly difficult to source and very expensive.
But, you know, where we have very, you know, the type of fish selection for a sushi bar is very, I don't want to say average, because it's not average, but it's very approachable for someone who's not necessarily like a sushi connoisseur.
So this is going to be just sort of like the next level.
Yeah.
joe rogan
And now, that kind of fish, is there a difference in the type of flavor that you're going to get from a fish like that?
Is there a way to describe that?
philip frankland lee
So that one, you serve it with the skin on.
The skin's so soft that when you take the scales off, I'll usually just use my hands.
I won't use a scaler.
joe rogan
Really?
You'll take the scales off with your hands?
philip frankland lee
Yeah, because you'll rip the skin.
It's so soft.
Wow.
And so the oil content is just, like, the single fish sells for $736,000.
unidentified
What?!
joe rogan
What did you say?
philip frankland lee
That's what it says.
But yeah, that's a lot.
joe rogan
Is that real?
You're gonna spend three quarters of a million dollars on fish?
philip frankland lee
Well, I mean, some of the bluefin tunas are selling for millions of dollars.
joe rogan
But isn't that like a dick-waving contest when they do that with the bluefin tuna?
It could be.
It's been explained to me is that that's like a restaurant wants to establish that they're like the big kahuna, so they'll outbid everyone else.
But the actual market price of a single tuna is never that high.
philip frankland lee
Yeah, I mean, I carry probably the most expensive tuna that you could get, like, regularly in America, and I'm not paying a million dollars for a fish.
joe rogan
Right, that's what I'm saying.
jamie vernon
This video actually says it's an akamutsu, but the, like, caption says it's a bluefin tuna caught off northeastern Japan, fetched $736,000.
philip frankland lee
Got it, yeah, so tuna.
I mean, Akamutsu's not huge.
The thing is, a lot of those guys who do buy those tunas, they can cut it up and freeze it and send it to 10 of their restaurants and sell it for a lot of money as this is the most expensive prized tuna of the year.
joe rogan
Right.
And when you're dealing with sushi, you think of the size of the portion, and if you're going to a sushi place like Soto or somewhere in town that's a nice sushi place, what would a two-piece of sushi Toro go for, roughly?
philip frankland lee
I'm gonna guess...
$29?
No, I would guess less, but I don't know.
joe rogan
$17?
Let's just call it $20.
philip frankland lee
Yeah.
joe rogan
So it's $20 and it's two small pieces.
philip frankland lee
Oh, for two pieces?
Yeah, it might be more.
joe rogan
Okay.
Oh, you're thinking individual pieces.
So let's just say it's $30.
And think of $30 and then look at the entire tuna, how many $30 portions are in there.
It's hundreds and hundreds.
philip frankland lee
And when you're saying this is the most prized tuna of the year, that $30 piece is $300 and people are paying for it.
joe rogan
Right, I get it.
philip frankland lee
I don't think anyone's losing money on those tunas they spend that money on.
joe rogan
Of course.
They wouldn't do it, right?
philip frankland lee
Well, it might be worth a little bit of money just for the marketing and PR or whatever.
joe rogan
But I think when they...
The thing that someone was explaining to me...
Honestly, now that I'm thinking about it, I think I heard it on a podcast.
I think it was on Meat Eater.
And I think they were saying that it's not that they would normally spend that much money on a tuna.
It's that there's like a sort of a ceremonial aspect of this bidding to see if that's true.
I don't know how you'd even Google that.
philip frankland lee
Well, there definitely is a...
They do bid on it, but how it gets to be millions of dollars...
joe rogan
That's what's confusing.
And that's what he was trying to...
philip frankland lee
Yeah, I mean, that's not in the...
I mean, like I'm saying, the normal market.
But what I'm...
Because what I'm getting is from Toyose.
It is from what used to be Tsukiji.
So it is coming from the same market where that bidding is happening.
But when I'm getting...
We don't get whole tunas.
We get them halved.
But they're...
Almost as big as like the length of this table.
joe rogan
So you get them in the full form and then you piece it up yourself?
philip frankland lee
So remember when you came the first time to Sushi Bar, the size of that table, it was almost reached end to end.
And I think that was, yeah, so it was maybe like probably six feet.
joe rogan
That's a big ass piece of tuna.
philip frankland lee
Yeah.
joe rogan
And so that's, how many pounds is that?
philip frankland lee
Hundred and something, 180 probably.
joe rogan
And what does something like that cost?
philip frankland lee
A couple thousand.
joe rogan
Jesus.
So when you're doing like inventory for a sushi place, like it seems like that would require a lot of skill and clever planning.
philip frankland lee
Yes, except that, you know, we've been lucky enough at all of our locations to have, we have 10 seats, we do 30 people a night, they do the menu that we choose for them, and we do it seven days a week.
joe rogan
Right, so you can plan it better.
philip frankland lee
We know roughly exactly what we're doing.
And that's typically also part of the reason why we push, if you want extras, that you get something, try something new.
Because we'll bring in four or five extra fish, one or two of each, just to have extras.
So that we know that, alright, we're getting 30 of these, 30 of these, 30 of these.
Maybe you want an extra, you know, Toro or Yellowtail or something.
And that's fine.
We always have a little bit extra.
But it just keeps it in a constant, you know...
joe rogan
Right, so you can manage it much easier.
Now, sushi bar is now no longer you, but this pasta bar that you're doing, I'm not familiar with the one that you have in LA, so what is going to be different about that?
Is it the same sort of a thing, like a tasting menu?
philip frankland lee
Yeah, so everything that we do in our group is all tasting menus.
And so, similar to Sushi Bar, you're going to sit right up to the counter.
The stoves are going to be...
Like, if you're sitting there, the stoves are where this wall is right here.
And we're doing...
I think we're doing about a 13-course tasting menu.
In that 13 courses, unlike sushi, you're not going to have 13 bowls of pasta because that would...
Be difficult to have.
There's about five courses that is pasta, and then all the other courses are something that kind of help tell the story of an upscale pasta dinner.
joe rogan
What kind of stuff is that?
philip frankland lee
Well, so you start off always with your own loaf of margarita sourdough, which is the best sourdough you've ever had.
Like, hands down.
joe rogan
Have you ever had Tom Papa's sourdough?
philip frankland lee
I haven't, but I can't...
joe rogan
Well, until you do, you might want to shut your fucking mouth.
philip frankland lee
Well, I'm still going to say my wife's is better.
joe rogan
I'm sure it's amazing.
The Tom Papa's is really good.
philip frankland lee
We should try it.
joe rogan
You should have a sourdough off.
unidentified
We should.
joe rogan
I am a giant fan of the Tom Papa sourdough.
Look at that.
philip frankland lee
Come on.
So that's Margarita's sourdough, and then she makes butter.
joe rogan
God damn, that looks good.
philip frankland lee
Why does bread look so good?
The thing about hers is it's so crunchy, but the crust is very thin, but it's so crusty.
And then the inside is just like a pillow, and it's super sour.
And then she makes butter that it goes with...
joe rogan
She makes her own butter?
philip frankland lee
Yeah.
joe rogan
Does she churn, do the whole deal?
philip frankland lee
Of course.
I mean, not by hand.
And then, you know, our whole group, Scratch Restaurants, is the fact that we don't serve anything we don't make from scratch.
So, like, the fact that we make the soy sauce and the bread, the butter, the ice creams, the cheeses, whatever.
So, I mean, here you go.
This is what's looking like it's on the menu.
joe rogan
Damn, that looks good.
So when you make your pasta, now one of the things that I noticed, and many people have remarked on this, talked about this, when they go to Italy and they have pasta in Italy, you don't feel like shit.
Like there's something about the wheat that they use that has a different reaction in people's bodies.
And it's been explained to me that it's like, was it double zero flour or something like that?
Yeah.
philip frankland lee
Yeah, so there's different flour.
I mean, if you just go and get what they call AP flour, that's what is going to give you that kind of really thick, pasty, kind of like sit in your stomach.
joe rogan
And that's regular flour that you buy from a grocery store?
philip frankland lee
Yeah.
But there are specific flowers that we use and that you can get that are much different.
Durham, 00, all these different types of flowers.
joe rogan
What is this 00 stuff that everybody says is the best?
I shouldn't say everybody, because I've really talked to everybody about it.
philip frankland lee
No, but everybody does say it's the best.
It's become very, very popular in pizzas, in breads, and it really is...
The best way I would sort of describe it is it's much lighter.
It's much cleaner.
joe rogan
Is it easier to digest?
philip frankland lee
I mean, it feels easier to digest.
I don't know from like a...
Compound makeup, whether, you know, what it is that makes it different, but it feels much better.
joe rogan
That's when people describe pasta and pizza in Italy, that they don't use the kind of flour that we have over here.
And, you know, Maynard Keenan from Tool?
He has a bunch of restaurants in Arizona.
philip frankland lee
Really?
joe rogan
Yeah, he's a vineyard.
Yeah.
Do you know about?
philip frankland lee
No.
I knew he had a vineyard.
I didn't know he had restaurants.
joe rogan
Yeah, yeah, yeah.
His Osterias.
Very cool.
Yeah.
I think...
Is it Merkin Vineyards Osterias?
Is that what he calls them?
He named his...
He's such a fucking freak.
He named his restaurant after a fake vagina toupee.
That's what a Merkin is.
American Vineyards Tasting Room in Austria.
philip frankland lee
I don't know him, but I've listened to enough Tool to know he's an interesting dude.
joe rogan
Oh, he's super interesting.
Super fucking smart guy.
And a very cool guy.
I love him to death.
By the way, if you ever get a chance to eat there, the pizza is insane.
philip frankland lee
My sister lives in Arizona, so I'll have to check it out sometime.
joe rogan
It's in Scottsdale.
It's an old town in Scottsdale.
Yeah, that's where she lives.
We had a UFC in Phoenix, and we drove all the way out to Scottsdale to eat there.
It was that good.
But I went to visit him anyway.
But anyway, his explanation was that when they changed wheat or they started adjusting and manipulating wheat to develop higher yields, that the problem is that that wheat has more complex glutens in it.
And you definitely get higher yield per acre, but it's more difficult for people to digest.
philip frankland lee
Yeah.
joe rogan
I don't know if that's true.
But it makes sense to me.
philip frankland lee
I mean, that's what they say is true.
joe rogan
Here it is.
Double zero flour, also known as doppio zero or zero zero flour, is a finely ground Italian flour commonly used to make pasta and pizza dough in Italy and other parts of Europe.
Grind sizes vary from double zero to two.
Oh, so it's the size of the grind.
Double zero is the finest grind and two is the coarsest.
Huh.
Is it from different wheat?
philip frankland lee
Well, you would imagine, just think about...
joe rogan
Their wheat is just different, period, right?
Like, their food is different.
philip frankland lee
Well, of course, yeah.
joe rogan
Their steaks are different.
They're all grass-fed cows over there.
philip frankland lee
But you would imagine if you have something finer rather than more coarse, if you're going to dilute that in water...
joe rogan
Yes.
philip frankland lee
Right?
Or with whatever you're going to use to make your pasta, the finer it is, the more it's going to spread out and become fine for a better...
joe rogan
Well, it just seems like it'd be easier for your body to break it down.
philip frankland lee
Yeah, because it's not as thick and as coarse.
joe rogan
Right.
So are you using a specific combination of flours?
Is there a way?
Do you like it?
philip frankland lee
So different pastas are going to have different flours and different combinations.
joe rogan
Just for the flavor aspect or the texture?
philip frankland lee
Yeah, so, I mean, depending on if you're looking for a chewier noodle, if you're looking for something that's softer, more pillowy, and then, you know, the amount of hydration, and there's certain things that go into it to make it specific to what it is you're trying to achieve.
joe rogan
And did you do this by trial and error?
Is this something that you learned from, you know, is that like from...
philip frankland lee
So, I worked with, I mean, I've worked in a lot of restaurants that made fantastic pasta.
I've never worked in a pasta restaurant.
So, what we're doing at the restaurant right now is sort of a conglomeration of, you know, really what everybody, you know...
The way that I sort of run the restaurants is it really is like a conglomeration of the entire team.
So anyone who has anything, you know, of value to add, it gets added.
So, you know, there may be that, you know, this cook has this recipe and this cook has this recipe and we've worked together to kind of develop just like the best recipes that we can do.
Because I've never been a fan of not being as good as we can because it was only my idea.
joe rogan
That's interesting.
So you pick people that you work with that you can collaborate with.
philip frankland lee
Yeah.
joe rogan
So like sometimes will someone come to you with an idea of a dish and you guys like talk it through?
philip frankland lee
Yeah, so we actually, at Scratch Bar back in 2017, we used to change the entire menu every single month.
So 20 new dishes.
joe rogan
Oh, wow.
philip frankland lee
And for a long time, it was just me.
Just solely me, just with a notebook, just coming up with new dishes.
And then eventually I was like, I need to keep the team engaged.
And also the team would come to me and be like, hey...
We were thinking we want to cook rabbit next month.
So we started implementing every Friday during family meal.
It wasn't mandatory.
You could either stay, eat with the team, and we can talk about what you guys want to cook next month, or you can go and call your girlfriend or whatever.
And we started really working together to kind of put these menus together.
And at this one point, one of our younger cooks had the idea to do a...
He said, well, what if we do something like a bagel and cream cheese?
And everybody laughed at him.
And I was like, no.
There's no such thing as a bad idea.
We have to, like, what?
Okay.
So, obviously, we can't do bagel and cream cheese.
So, what is, like, I see where you're coming from.
Now, how do we get there?
And we worked together over probably about a month and a half.
And where we got to...
You know, and I worked with him on how to actually think, what are we thinking about, right?
So, first of all, we have to make everything ourselves.
We're not making bagels.
That's not an option.
So, okay.
And how do you do that at a world-class level?
So, instead of making, oh, well, bagel chip.
Well, I'd have to make a bagel to make a bagel chip, so no.
How about a cracker?
Well, if we put caraway in that cracker, then we're going to have the flavor of rye bread, which is going to be reminiscent of a deli experience.
Okay, so we have a caraway cracker.
Okay, we can make our own cream cheese.
We've done that before.
But I love Lakshmir.
So instead of Lakshmir, maybe we're going to fold in right at the last second fresh salmon roe, you know, smoked salmon roe.
So you have like, you're going to put a layer of this homemade cream cheese that's really light and airy because what we do is we would strain off the whey and then reincorporate just the amount that we would want so it would be the right texture.
And then we thought, okay, instead of, we've already got the salmon aspect, so what if we do, what if we smoke sea urchin?
And we put that on top.
And then we dehydrated small little red onions, which gave you the flavor of an onion bagel.
And then you eat this little thing.
It was this big.
And it was like, okay, we figured out how to take this idea, which everyone laughed at, and turn it into something at a world-class level.
joe rogan
Wow.
Now, why would you...
You said, like, almost matter-of-factly, we're not making bagels.
Like, why would you not make bagels?
unidentified
Yeah.
philip frankland lee
I mean, it's a very difficult thing to do, and we're not, I mean, Scratch Bar, as you saw a picture of it, we're not set up to be a bagel factory.
joe rogan
Bagels, they're kind of boiled, right?
philip frankland lee
They are.
But the thing is, what's really difficult about Being a restaurant where you have to make everything yourself is like, if we're going to make something that everyone's used to, we have to make it better than that.
And I've never made bagels and that's a huge undertaking to put a bagel program on the team just so we can have this one dish.
So we're not making bagels.
joe rogan
Because there's a lot of variation in the level of bagel.
philip frankland lee
Yeah.
joe rogan
You know, it's really interesting.
philip frankland lee
And we want to, whatever we put out, like if we cook a steak, it's gotta be like, fuck, that's the best steak I've ever had.
Fuck, that was the best, whatever.
Now when we put out this final product that was this big, people would take a bite and they'd go, fuck, that's kind of like a bagel and cream cheese, but fucking good.
And if I gave them a bagel that wasn't as good and the guy from New York's like, this isn't as good as the bagel I grew up with, then I'm, you know, I'm fucked.
joe rogan
Yeah, just don't let people in New York in.
The New York people are very particular about their pizza and very particular about their bagels, but I think they're right, unfortunately.
philip frankland lee
They may be.
They may be.
We had good bagels in LA. I haven't found a good bagel here yet.
joe rogan
I've heard it explained to me that there's something about the water in New York.
philip frankland lee
I realized, I hired a chef.
Who was working at the restaurant.
I was really excited for him to try my favorite bagels in LA. And he tried it and he's like, this isn't very good.
And I was like, I don't understand.
It's really good.
And I realized that the bagels he grew up with are different than the bagels I grew up with.
He's like, this is really soft with like a crispy exterior.
And I was like, yeah.
He's like, no, it's supposed to be chewy.
It's supposed to hurt your jaw.
And I was like, why would I want to do that?
joe rogan
Interesting.
philip frankland lee
But he was explaining to me the culture of bagels and why you want this, and I was like, Yeah, I like this one.
joe rogan
Yeah, it's a flavor profile though.
The difference in the flavor of bread.
Bread is probably the best example because Italian bread from New York or New Jersey has a very particular flavor profile that's unavailable when you get bread in California for the most part.
philip frankland lee
Yeah.
To be honest, I've not spent enough time in New York.
I've probably been there two or three times for like weekends.
joe rogan
Really?
philip frankland lee
Yeah, I haven't spent a lot of time there.
joe rogan
Oh wow, that's kind of crazy because that's like one of the culinary capitals of the world.
unidentified
Yeah.
joe rogan
Wouldn't you imagine, right?
philip frankland lee
I would imagine, but I haven't.
joe rogan
That's funny.
philip frankland lee
Yeah.
joe rogan
When you create these restaurants, do you have any desire of doing something that is not a tasting menu, or is that just you prefer being in complete control of the experience?
philip frankland lee
I prefer tasting menus, especially now post-pandemic and the way the world is going.
You asked the perfect question, how do you inventory?
It's not difficult to inventory when you know exactly what you're selling.
And if I have 30 people coming in and a 20-item menu...
What if everybody buys the ribeye, I have to throw away all the chicken?
Or, I have to sell the chicken when it's past its prime and not very good, and then people won't come back because it wasn't very good.
So, beyond that, we've found our success in these sort of experientially driven, sort of fine dining tasting menus.
It's also what I enjoy the most.
I'm someone who, like, when I look at a menu at a restaurant, I get a little bit of anxiety.
I don't I'm like, I get upset because I'm like, I don't know what to order.
There's 30 things on here and I, you know, this is, I would much rather go to a restaurant and be like, hey, we're really good at this so we're going to cook you this.
joe rogan
Well, it works.
And I love that, you know, you don't have to think about anything just waiting for the next piece of food.
That's all you have to do.
philip frankland lee
Well, I mean, you don't go to a movie and then tell it what you want it to do for you, you know?
It's like you go to a restaurant because they serve the food you want or you like the chef and what they've done in the past, and then you say, okay, I would enjoy whatever you cook for me, or I would like to enjoy it.
joe rogan
Well, one of the things that I loved about the sushi bar experience is that it's a communal experience.
Everybody's experiencing the exact same piece of sushi at the exact same time.
So we're all sitting around this bar together, and you say, please enjoy.
And then people eat it, and they go, oh!
And everybody looks around like, oh, I love it.
And you hear the noises.
And it's such a small room.
What do you guys have, 10 people?
philip frankland lee
10 seats, yeah.
joe rogan
10 seats.
I mean, that's...
philip frankland lee
Yeah, so in March, we're opening another sushi restaurant here in Austin.
The ranch won't open until probably August, September, because we have a lot of infrastructure work to do.
But March, we're opening a new sushi spot here.
joe rogan
And where's that going to be?
Beachside?
philip frankland lee
It's going to be, I can't say exactly yet, but it's going to be a little bit outside of town.
It's going to be about 10 minutes past the airport.
joe rogan
And that will be Omikase as well.
philip frankland lee
So it's going to be called Sushi by Scratch Restaurants, which is what the LA Montecito sushi bars are becoming as well.
And it'll essentially be the same, well, I don't want to say the same like we've just phoned in another one, but it's going to be another of the same concept.
joe rogan
And by the way, your brother catered Andrew Schultz's wedding.
philip frankland lee
Yeah, I broke his balls about that a little bit.
He, I mean, it turns out Andrew's wife, her parents, I've known them for years.
joe rogan
Oh, that's crazy.
philip frankland lee
Up in Montecito.
And so I've actually met his wife a couple times, not knowing, you know.
But Lennon didn't know that, didn't know who, like, who, wasn't told, just told, hey, can you cater my daughter's wedding?
And that was it.
joe rogan
Oh, that's funny.
philip frankland lee
Yeah.
joe rogan
It was a fun party, though.
And the sushi was off the hook.
philip frankland lee
Yeah, I'm sure it was.
joe rogan
Tell your brother he nailed it.
philip frankland lee
Yeah.
Well, you're telling him that right now.
joe rogan
You nailed it.
I was posted up there.
I ate a fucking couple of pounds of sushi.
philip frankland lee
Yeah, he told me.
joe rogan
Well, listen, man, please let us know as soon as your new place is up.
I'll post about that, too, and I'll fuck up your waiting list there, too.
philip frankland lee
Yeah.
Well, by the time this goes up, SushiBuyScratchRestaurants.com will be up and running.
joe rogan
Nice.
philip frankland lee
And people can go on and join the wait list, and we'll actually release the reservations probably in the next week or so.
joe rogan
Alright.
Beautiful.
Well, thank you, brother.
It's been great becoming your friend.
And what you do when it comes to your food is fucking sensational.
I didn't think sushi could be that good.
I really didn't.
It was a new eye-opening experience, so thank you for that.
philip frankland lee
Thank you.
joe rogan
And thank you for this awesome whiskey.
philip frankland lee
Yeah.
That stuff's special.
Be careful with that, though, because by the time you finish it, there may not be another bottle.
joe rogan
You live.
unidentified
Sure, sure.
joe rogan
You consume.
Keep moving.
Keep moving, Philip.
Thank you very much.
Absolutely.
People want to follow you on Instagram.
philip frankland lee
Yeah.
Phillip Franklin Lee is mine.
And then we have Sushi by Scratch Restaurants, which is all of our sushi bars.
Pasta Bar Austin and Pasta Bar LA. This is all Instagram, everything else.
Yeah.
joe rogan
Facebook?
philip frankland lee
I don't think we're on.
We might be on Facebook.
I don't know.
joe rogan
Eh, figure it out.
unidentified
Yeah.
joe rogan
Figure it out, folks.
philip frankland lee
Follow me and you'll find it.
I'll post about it for sure.
joe rogan
All right.
Thanks, brother.
Appreciate you.
philip frankland lee
Thank you.
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