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Jan. 31, 2017 - The Joe Rogan Experience
01:44:08
Joe Rogan Experience #910 - Gary Vaynerchuk
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g
gary vaynerchuk
53:25
j
joe rogan
47:56
Appearances
j
jamie vernon
01:07
Clips
j
josh olin
00:04
t
tj kirk
00:01
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Speaker Time Text
unidentified
Five, four, three, two, one.
joe rogan
Gary V, ladies and gentlemen.
Dude, I have gotten so many fucking tweets about you.
Ever since I said we were going to do this podcast or I don't know if I announced it online or tweeted or something, man.
You're doing something out there, dude.
You got a lot of people behind you.
A lot of people excited about you.
gary vaynerchuk
Well, listen, I'm super thrilled to be here.
I really appreciate it.
joe rogan
I appreciate you being here.
I'm thrilled to talk to you.
gary vaynerchuk
Thanks.
joe rogan
You're a motivational motherfucker, man.
You got a lot of people up and at them.
gary vaynerchuk
I'm super grateful.
You know, it's funny, I spent the three years, for the last year I've been okay with it, but the three years prior to that, I specifically didn't want to be a motivational speaker.
joe rogan
How come?
gary vaynerchuk
I was selfish in deciding that I just didn't want to be that, that I was more proud, in my own mind, of being an entrepreneur business builder who happened to have entrepreneurial tendencies, and I feel like the motivational speaker thing,
by percentages, can get a little ugly, gets a little kind of hollow, can get a little spammy, And for my own mind, the way I had it in my brand was I suppressed and stopped putting out the content that I would tell my boys and my internal employees, but for the last year I embraced it a little more and so, you know, it's got a place, you know, I mean, you can't, and I know you feel this because as soon as you announced it too, I got so many emails and tweets and DMs of the same thing.
If you're lucky enough that some way The way you communicate brings value to others.
You need to be smart about that.
And so I'm trying to figure it out.
joe rogan
Yeah.
I mean, I definitely think you need to be smart about it.
You don't want to get greedy with it or stupid with it.
gary vaynerchuk
There's a fine line between manipulation and doing the right thing.
joe rogan
For sure.
gary vaynerchuk
And for me, when I go on stage...
That is my zone.
That's my arena.
That's my court.
I just don't think anybody does it better.
joe rogan
Like when you give motivational speeches?
gary vaynerchuk
They're usually business talks, but I'm so rah-rah that it takes, you know, I feel like I'm a defensive coordinator that's giving you the plays.
But I'm gonna give it to you like, we can do this, let's rip their necks out of their body.
And so, when I'm up there, that and the YouTube videos and things of that nature, that's the majority of what people see of me.
And that's only one version of it.
I'm very conscious of the motivational thing.
I think a lot of people use motivation for their own selfishness.
I know it all plays out in 30 or 40 years, but along the way, for my own appetite, I want to balance it the right way.
joe rogan
Well, there's a lot of people that are doing it that haven't...
They don't really do anything else.
Like, I know a guy who does motivational speaking.
He used to be a shitty comedian.
And now he's just doing these weird motivational speeches.
And they're like...
They're sort of hobbled and cobbled together from other people's shit.
And it's like...
It's fake.
gary vaynerchuk
You know what?
Listen, I don't judge anybody.
Very honestly, I don't give a fuck.
Really, I really don't.
Really, I don't.
But about what other people are doing, entertainment, escapism.
People can say reality stars are this.
People say watching football like my beloved Jets for three hours is stupid.
People can judge escapism any way they want.
Here's my big thing.
I'm a businessman so I talk about business content.
It's not just finding your inner peace.
What scares the shit out of me is everybody who fucking says that they're a business coach and they've never made a fucking dollar outside of selling other people how to make a dollar and that whole scheme is basically sell other people on how to make a dollar.
So I just don't want to go down that path and I think I can look the part very quickly and that's why I suppressed it for a little while but then in the last three or four years I've built a very large agency, a media agency and so I think I felt good that I went and executed again just like I did when I built the wine business so I filled that bucket of building another big business which makes me feel more comfortable to go out and do the content and being out there.
joe rogan
Well, there's definitely value in giving people motivation.
There's definitely value that other people get from it.
It's a real positive thing, and there's ripples that come off of that.
And I feel like I gain a lot from a lot of people that are motivational.
I get a lot out of it.
I love it.
When they're real.
When they're real.
It's hard to find.
You've got to separate.
Find out who's a real health expert and who's a bullshit artist that has sort of compiled and remembered a bunch of things that other health experts have actually studied and done research on.
gary vaynerchuk
It's headline reading versus practitionership.
And I couldn't even imagine what you guys are dealing with.
Being at the top of the sphere of this important medium, you must get bombarded and it takes work.
I've been able to navigate who I want to fuck with and have drinks with and who I stay away from.
It takes a lot of time.
joe rogan
Yeah, it does.
gary vaynerchuk
Because it can look the part and you gotta dig and you know this, there's people that you actually respect Who haven't done the work and are lazy about putting somebody else on?
And they're like, yeah, that's a good guy, but they're not.
And they're like, fuck.
And the whole thing is really interesting, actually.
joe rogan
And then there's hosers.
There's a lot of hosers out there.
There's no getting away from that, though, in kind of all walks of life.
And I think you're right, though, to not concentrate on the negative ones, because it's really just a waste of resources.
It's a waste of energy.
But...
This is an amazing time, though, to get a message out there and to motivate people and to show people that there's something positive, not just in being inspired, but in inspiring others.
gary vaynerchuk
Yeah, I mean, listen, you know, the communication infrastructure of society is incredibly interesting right now.
Look what you and I are doing.
Do you know, I mean, like, if you map what you're doing right now, like, it's insane.
You basically had to give up all the economics to the biggest radio station in the world.
Like, everybody can reach so many people and, of course, everybody's head's gonna go to what's going on in politics and what's going on.
And it's true.
Like, the reason a dictator When they're creating a coup d'etat, wants to take control of the media, is because people go with what the media's telling them.
And so, yeah, I mean, I think it's imperatively important to try to navigate and distinguish yourselves.
To me, I'm saying this quite a bit lately, which is, if you're feeling good right now, like, for example, I am.
I feel enormously optimistic.
You have a massive sense, you have responsibility to communicate that because the wave of negativity is extreme.
joe rogan
Yeah, I agree.
I agree.
And I think it's super beneficial.
And, you know, what you were saying about the media being powerful, I mean, the most powerful thing about it is everyone has access to it now.
There's nothing keeping anyone from starting an Instagram page and just putting up little videos every day of how they feel and how they think.
And it might only affect one person, it might affect a thousand people, it might get to a million people, and it builds.
gary vaynerchuk
And what happens, Joe, is I think people look at this in a cynical way.
They're like, social media's bad.
That person has no talent.
Why are they successful?
This political thing is going on.
That's bad.
This is bad.
And what they don't realize is these social networks haven't changed us.
They've exposed us.
Twitter didn't change your opinions.
Twitter allowed you to express them.
Back in the day when something was on TV or on the radio, we were yelling.
When I used to listen to sports radio, Mike and the Mad Dog, in the 90s in Jersey, I was yelling back at Mad Dog like, you idiot!
No, the Jets should do this!
But now, that voice is in play.
And it's one famous person away from retweeting it to getting the foundation.
That's the match that can start your infrastructure.
joe rogan
Not only is it in play, but if you have opinions on sports, you could start your own podcast and it just builds and it could be massive and bigger than anything on the radio because it's such a superior medium.
gary vaynerchuk
People forget that blogging was a precursor to this.
I mean, where do you think Bill Simmons came from?
People are confused.
People forget real quick.
I mean, that was my story.
I owned a wine store in Jersey.
YouTube came out, it was five months old, and I'm like, this thing's gonna be big, and I decided to sit in front of a table, drink four bottles of wine for 20 minutes, and it was good enough that a lot of people wanted to watch it.
joe rogan
That's what you started out?
That's what you started doing?
gary vaynerchuk
If you want to take it all the way back, I was born in Belarus in the former Soviet Union.
So I have a very immigrant story, came to the States in 78, lived in a studio apartment half the size of this studio with eight family members, real immigrant shit.
My dad got a job as a stock boy in a liquor store for two bucks an hour in New Jersey.
Became the manager of that store eventually, you know, that immigrant thing, just work every hour.
That's what my dad did.
I didn't even know my dad until I was 14, even though he slept in my home every night.
And we moved to Jersey.
I was straight entrepreneurial DNA, like lemonade stands, like shoveling snow.
I used to rip people's flowers out of their yard and ring the doorbell and sell it back to them.
It was real, raw entrepreneurship.
And then I'm 41, baseball cards were like the thing in 87, 88, 89, 90, that was culture.
And I became a baseball card dealer and I was making two, three thousand dollars a weekend selling baseball cards in the malls of New Jersey.
Then my dad owned a small liquor store eventually in Springfield, New Jersey, dragged my ass in.
I hated it, but around 16 I realized people collected wine that was connected to what I liked, which was collecting baseball cards and football cards.
And I, at 16 years old, spent every minute of my life trying to become the foremost expert in wine.
I would go into science class junior year and not give a fuck about Saturn and would just sit there and read the Wine Spectator and decide I was gonna be the greatest wine retailer of all time.
Heard the internet in 94, in a dorm room, playing Madden 94. My friend came in, he's like, you gotta see this.
Went to a room, heard, that whole thing.
And 15 minutes in, was on a bulletin board, and seeing that people were selling wine, and decided that I would launch a wine website.
And in 1996, I launched one of the first e-commerce wine businesses in America.
unidentified
Wow.
gary vaynerchuk
And so then in 98 I came home full time and from 98 to 2003 in that five year window I built my dad's business from a three to a 60 million dollar business on the back of email marketing, Google AdWords, and just having a website.
And that became my first foray into using technology to grow very quickly.
joe rogan
So do you sell wine through that website?
So buy and sell?
I don't know jack shit about wine.
I just ask the guy, what's good, dude?
gary vaynerchuk
Do you like it?
joe rogan
Love it.
gary vaynerchuk
That's all you need to know.
joe rogan
Yeah, I like wine.
gary vaynerchuk
The one reason I broke out in wine, everybody who's listening right now, real quick, take a step back.
Do you know anybody that's into wine?
Everybody probably knows one or two people.
They know what I know.
Every one of those people are a straight douchebag.
Anybody that's really into wine thinks like it's some magical information that they impose on others and they become a straight dick.
Since I knew so much about wine, I was like, you know what, I'm gonna take this away from all those assholes.
So I started a YouTube show and I started comparing the wines to like Hillbilly Jim's like, you know, like boot and like, you know, like racquetballs and like the gum out of a Topps pack.
All the stuff it actually tastes like and it democratized wine and it was a good thing because wine should not be on a pedestal.
If you like it, good.
There's no cheeseburger expert running around going, Joe, you're using the wrong cheese.
It's from the wrong ear.
It's so douchey that nobody wants to get into it so I was like, fuck that, I'm gonna help wine and it did.
It got a lot of young people into it.
joe rogan
Yeah, there's a weird pretentiousness to wine that doesn't sort of, it doesn't really exist with a lot of other liquors.
Like, it doesn't exist with tequila.
gary vaynerchuk
Well, you're seeing it, right?
Like, craft beer.
You're seeing it with whiskey.
joe rogan
But craft beer's more down home.
unidentified
I agree.
joe rogan
I mean, it's kind of cool.
unidentified
But you know what?
gary vaynerchuk
There's some Brooklyn heads that are trying to be douches, too.
joe rogan
Well, Brooklyn's a rough spot.
It's a weird spot.
It's so confused.
It thinks it's like North Carolina.
It thinks it's Asheville, North Carolina, like planted in the middle of New York City.
What a weird place Brooklyn is right now.
And it wasn't like that when I was living in New York at all.
gary vaynerchuk
No.
joe rogan
When I lived in New York, Brooklyn was kind of like rough.
It was like Guido's and, you know, and air quote urban.
You know, it was a different spot.
And now it's just all these weird hipsters with skinny jeans and fucking vests on and It's half my employees at VaynerMedia.
gary vaynerchuk
For all of you listening, love your jeans.
See you Monday.
joe rogan
Why are they doing that?
They can't even run on those things.
What if you have to get away?
What if something's chasing you?
gary vaynerchuk
None of those guys are getting away from anything.
joe rogan
They're not getting away.
They just accept their fate.
gary vaynerchuk
They're not stealing.
joe rogan
They roll their pants up, keep it tight.
gary vaynerchuk
They're paying 6x the price of whatever in North Carolina for the same item.
joe rogan
Yeah, I don't get that.
I don't even get that living together thing.
Everyone smushed into that one spot.
It just seems like that's retro.
gary vaynerchuk
I love that.
That I love.
I live in Manhattan.
You like it?
I can't live anywhere else.
joe rogan
You definitely could, by the way.
gary vaynerchuk
I could, but I really prefer not.
joe rogan
Why do you like to be smashed in like that?
gary vaynerchuk
I need speed.
I need the action.
unidentified
Yeah?
gary vaynerchuk
I get to other places, like LA, like here we are, right?
And like, there's nothing going on here at 11pm tonight.
joe rogan
Sure there is.
You just gotta go to the city.
That's fine, but not- Well, right out here in Woodland Hills, no.
gary vaynerchuk
That's fine.
But like, yes-ish?
joe rogan
Yes-ish, but not Manhattan-ish.
gary vaynerchuk
No, and not that that's bad.
joe rogan
Right.
gary vaynerchuk
By the way, it's probably mainly good for 99%.
I just know what I'm about.
Like, I like it.
I like the action.
joe rogan
You like there being a restaurant open at 1am that you can get a nice meal at.
gary vaynerchuk
And it's not even that cool.
I'm not cool enough for that.
Here's what I like.
joe rogan
What do you like?
gary vaynerchuk
Noise.
unidentified
Oh.
gary vaynerchuk
So for example.
joe rogan
That's what I fucking hate.
gary vaynerchuk
Right.
So I love it.
So let me give you a good example.
I have to sleep with a sound machine because I need the chaos.
joe rogan
No.
gary vaynerchuk
Yes.
When I walk in my office floor and everybody's got headphones on and there's no sound, I freak my shit and like poke somebody and say like blast your Spotify or iTunes.
Like I need sound.
joe rogan
Really?
Uh-huh.
Man, I'm the total opposite.
I want to be on a mountain.
I want to hear birds chirping.
gary vaynerchuk
Nothing makes me happier than hearing like sirens and people yelling at me.
No, really.
It really puts me to sleep.
Like Lizzie, my sister right now, I know she's listening.
She knows there used to be a train outside our house in Edison, New Jersey.
I couldn't sleep.
The train would come by and it'd be like one of those hippies.
I'd be out.
I need sound.
joe rogan
That's so weird.
unidentified
I need action.
gary vaynerchuk
It's why I love social.
Okay, that makes sense.
You know what I mean?
Post, reply, DM. I'm an action junkie, and luckily I haven't deployed that against drugs or a little gambling early on, but I've gotten away from it.
I can't win enough to get me excited, and I can lose and get pissed, so I finally won that game.
joe rogan
Were you gambling like Vegas gambling or sports?
gary vaynerchuk
Vegas.
joe rogan
Like craps?
gary vaynerchuk
Like craps.
And like dumb shit like roulette.
Like I would just decide like putting like $500 on the number five because like fuck if I hit this like you know just like dumb shit like I'm gonna win $18,000.
joe rogan
I go to Vegas so much for the UFC. I don't gamble at all.
I've never gambled in Vegas.
I've gambled on fights and that's it.
gary vaynerchuk
I should really bet baseball.
I've been a hardcore like 25 year fantasy baseball player.
joe rogan
So you know a lot.
gary vaynerchuk
The only time I've ever really made money gambling was when I knew up and coming pitchers were coming up and that's how they really run it and that's where I've made my biggest arbitrage.
joe rogan
It's hard to make money on fighting, too.
When I used to gamble, when I first started working for the UFC, I'd still bet on fights.
And then I thought about it for a while, and I was like, I'm probably not supposed to do this.
It doesn't make any sense.
I can't affect anything.
And no one ever told me I can't do it.
It's not like I'm a manager or anything like that.
gary vaynerchuk
You don't want people to say that your commentary was slated.
Yeah, I agree.
unidentified
Exactly.
joe rogan
They say that anyway.
They said that, and it has been me, they said I was biased for people I bet against, which is hilarious.
How did that happen?
But I stopped doing that like more than 10 years ago.
It was probably 2002 or 2003. Like right after I first started doing commentary, I quit doing that.
But you used to be able to make a lot of money.
gary vaynerchuk
Because there were some killers.
And people were undereducated in that sport.
unidentified
Yeah.
joe rogan
Well, there were some killers that would come in from other countries.
And I would go, you know, like they didn't know about this guy.
And I'd be like, oh, this like Adlon Amagov guy was coming in from, you know, I forget where he's from.
But I was like, Jesus Christ.
What's the line?
Fucking bet the house.
You know, there was a few guys.
gary vaynerchuk
I'm from Parts Unknown.
There's a few guys from Parts Unknown.
I was always fascinated when they were like, from Parts Unknown.
I'm like, holy shit, where's he from?
joe rogan
Well, that's no good for a global enterprise like the UFC because you want to engage those people in the other countries.
There's this guy, Habib Nurmagomedov, who's the number one contender in the lightweight division.
He's this fucking murderer.
He's such a badass.
And he's undefeated.
And the big thing about this guy is that he's from Russia.
He's from Dagestan.
And it's a really weird place because it's not a large place, but there's a bunch of killers that come out of this one spot, and this guy's like the main killer.
And so they're planning on doing a big UFC in Russia, and if this guy's fighting in Russia, it's going to be fucking bonkers.
You know, it's like that's a big deal, like Conor McGregor in Ireland, and you know, it's a big deal to fight in your country.
gary vaynerchuk
100%.
The regional thing has always worked.
You know, World Cup, Olympics, these are historic things.
Look, nationalism is on the rise.
joe rogan
Yeah, no, it definitely is.
And even, you know, statewide, you know, like Cowboy Cerrone fought this past weekend in Denver, you know, and he's just from Denver.
So when he goes to Denver, they go fucking crazy.
Yeah, hometown stuff is amazing.
There's always that.
You know, it's a fascinating thing.
Is that your signature on your fucking iPhone case?
That's a little weird there, buddy.
gary vaynerchuk
I'm a weird dude.
joe rogan
You got like a watermark signature?
That's a signature, by the way, that anybody could rip off.
You'll be super careful with your checkbook.
gary vaynerchuk
No, I'm alright.
Luckily, I don't have any checks.
I don't even know what a check is.
joe rogan
I got a buddy of mine.
His name is Guido Orlandi.
He's a good guy.
And his signature is this.
It's like, that's it.
Which was great until he got divorced.
And then his ex-wife just fucking went off with his signature.
unidentified
Clean house.
joe rogan
Just drained the poor guy.
unidentified
Poor dude.
joe rogan
Yeah.
Still, he fucking stuck to his guns, though.
After she drained him, kept that fucking signature.
gary vaynerchuk
He's like, you can take the money, but you ain't taking the signature.
joe rogan
You ain't taking my big old bitch.
unidentified
I love it.
joe rogan
And I guess nobody could tell you how you write your name.
You know, you can write your name any way you want.
So he just decided that's how I write it.
That's it.
gary vaynerchuk
I like it.
Where is he right now?
joe rogan
That's a good question.
He's a pool cue maker.
gary vaynerchuk
Interesting.
joe rogan
He makes custom-made pool cues.
No shit.
Yeah.
And last time I heard, he was somewhere in the Midwest where pool is always connected to gambling, and it does better in places where there's not as much to do.
gary vaynerchuk
Right, not as many options for gambling.
joe rogan
Although Manhattan is like a good spot for pool.
unidentified
It is.
joe rogan
Oddly enough.
gary vaynerchuk
It's like a date thing, like, you know.
joe rogan
But I mean pool.
Pool.
Like pro pool.
Like real pool.
Gamblers.
High level players.
Yeah, I can play.
I can play decent.
gary vaynerchuk
What about darts?
joe rogan
No.
I've got a dart board over there.
Somebody gave it to me.
I never even opened it up.
gary vaynerchuk
That's what I can do.
joe rogan
Are you good at darts?
gary vaynerchuk
Yeah, better than I am in pool.
joe rogan
People love darts.
gary vaynerchuk
Yeah, I just have good hand-eye coordination.
joe rogan
Yeah?
unidentified
It's a fun...
gary vaynerchuk
Riffle ball.
joe rogan
It's fun to play.
gary vaynerchuk
Yeah.
joe rogan
But it seems like you're looking at the same thing over and over again.
That's my problem with bowling and darts.
You're looking at the same goddamn thing.
unidentified
That helps me.
gary vaynerchuk
To me, pattern recognition, it's kind of how I think about content and business and those things.
I like pattern recognition.
joe rogan
Why do you like pattern recognition?
gary vaynerchuk
It comes to me.
joe rogan
But you like chaos.
gary vaynerchuk
I do.
But I definitely am a big, big fan of pattern recognition.
To me, everything just happens over and over and over again.
You just have to understand the historic.
So for example, my great thesis right now where I think all the money is going to be made.
This is the television and that is the radio.
joe rogan
So you're pointing to your phone is the television and the TV is the radio.
gary vaynerchuk
And it's 1948 to 1957, meaning we're going from a primary, as a society in the US, the primary device in our lives is switching from the television to the phone.
The same thing that happened in the late 40s and early 50s from the radio to the television.
If you go back and understand the brands, the media companies, the personalities, what happened in that decade, then you can start making bets on understanding, oh wait a minute, if the phone's the television, Then Facebook and Twitter and Instagram or ABC, NBC and CBS, shouldn't I become Bob Hope and Lucille Ball?
Because if you go back and read, a lot of the radio stars didn't go to television because they disrespected the medium.
So I would tell you, I asked you this before we went on, I was fascinated because I know you've been really a pioneer in this, an early dude.
You went to podcasting, and I'm sure now everybody's like, oh my god, can I be on your show?
But when you first started it, it didn't have the brand as a platform it has now.
I'm sure plenty of people were snickering at it, or what does it mean?
That's what it is.
joe rogan
They were doing it recently.
gary vaynerchuk
People are still doing it.
joe rogan
Howard Stern was making fun of podcasts just a couple of years ago.
Not even.
A year ago he was mocking people doing it.
Now we get 95 million downloads a month.
gary vaynerchuk
Of course he's mocking it because everybody mocks the competitive thing that's rising above them.
unidentified
There's that.
joe rogan
There's that, but it's also...
unidentified
That's what it is.
joe rogan
Yeah, it is that, for sure.
gary vaynerchuk
Let's just save ourselves some time here.
joe rogan
Yeah, in that way.
Well, in my opinion, radio is fucked.
Because you have to tune in at a certain time.
You have to listen to their commercials.
The medium of podcasting is so superior that it's instantaneous.
You pause it when you want.
You get back in your car.
It Bluetooths to your car.
It plays anywhere.
You can go from your car to headphones.
It can play in your car, or it can play in your headphones.
You could pick it up.
You could put it on your laptop.
You could have it stream in your house.
You could do whatever the fuck you want with it.
You delete them.
You download them.
They're instantaneous.
You can get them whenever you want.
You can go through the archives.
gary vaynerchuk
I agree.
joe rogan
I mean, and it's also 100% uncensored, 100% unproduced.
There's no one, like with this, it's me and Jamie, and that's it.
I mean, there's no one else involved in this.
That's it.
gary vaynerchuk
And look at Jamie.
joe rogan
Yeah, he's just chilling.
But I mean, it's really amazing in that respect that there's no corporate, and like when you get to these kind of numbers, usually you'd be in some giant building somewhere, and there'd be a gang of people involved, and they'd have meetings, and after the show meetings.
gary vaynerchuk
Editorial post, and...
joe rogan
We didn't ever have a fucking meeting ever.
gary vaynerchuk
Do you guys even talk to each other?
joe rogan
Yeah, all the time.
We're friends.
But we smoke a little weed, knock some pool balls around.
Jamie has a good idea.
We go, yeah, let's do that.
And we fucking wind up doing it.
But it's so informal.
And it's like there's nothing going on like corporate.
gary vaynerchuk
What's amazing is it allows the talent to rise to the top.
joe rogan
Well, it also allows people to be themselves, which is what allows the talent to rise to the top, or allows the...
I didn't even say the word talent, but allows content to find its way in a pure manner, where it's not...
Like, if you have a bunch of people influencing what you do, as soon as you start compromising, and as soon as you start compromising, you just can't...
It's never going to get through the right way.
Like, one of the beautiful things about stand-up and one of the beautiful things about podcasting is that, like, if you go to see a guy like Bill Burr, His Netflix special is out right now, ladies and gentlemen.
Just came out.
He was on earlier today.
You see his thoughts.
There's no one telling him what to say.
When you watch a stand-up on stage, that's their thoughts.
They've figured out a way to hone it to their personality, and then, boom, put it out there like that.
And that's the same thing with podcasting, and that's never existed before.
They've never had the opportunity.
gary vaynerchuk
The internet is, we take it for granted, it's really fundamentally only 22, 21 years old.
Windows 95 really kind of put normal people on it.
It is the great shift in our society, and I think we haven't fully quantified its impact across the board.
joe rogan
Well, if you think about 20 years and what a short period of time that is in human history, and if we go a hundred years from now and look back, they will look at this like this great explosion of content and creativity and expansion and integration, this integration of thoughts and ideas and the instantaneous ability to communicate that's just never existed before.
gary vaynerchuk
And they're going to think it's slow.
Oh yeah.
Everybody's like, it's so fast, and the kids, the kids.
I mean, I love how these kids are not going to be capable to live in society because they're on a phone.
I was told that I would not be a functioning human being because I played Zelda and Mike Tyson's Punch-Out too much.
joe rogan
Well, they were right.
You wouldn't be functioning that way.
gary vaynerchuk
I tell my friends all the time, what world do you think our kids are going to be living in?
You think they're going to be outside throwing a racquetball against a fucking wall?
No.
The world's shifted.
joe rogan
Yeah, they'll be taking selfies of their ass.
gary vaynerchuk
That's exactly right.
joe rogan
That's what they're doing.
gary vaynerchuk
They're going to be putting on contact lenses and living in a VR world 24-7.
That's what they're really going to be doing.
joe rogan
That's really what they're going to be doing.
Yeah, what do you think is next?
Like if you look at the cell phone, you look at technology and the integration in our lives, what do you think is the next step?
gary vaynerchuk
Voice.
Voice is going to be really interesting because it's on us now.
So let's take a step back.
It's all about time arbitrage.
The thing that we're all addicted to is time.
So Uber.
Uber doesn't sell transportation.
Uber sells time.
joe rogan
They sell convenience.
gary vaynerchuk
That's exactly right.
And it's packaged in time.
So, voice.
When Alexa can order your package for you, instead of, like, whatever's faster.
Like, the iPads that we talked about.
joe rogan
The earbuds.
gary vaynerchuk
Thank you.
Whatever's faster.
Whatever's faster is what we're going to gravitate towards.
So, I think voice activation, AI, AR, those kind of things are really going to start to populate up over the next half decade.
joe rogan
Those earbuds that you're wearing, do you work out in those things?
gary vaynerchuk
No.
joe rogan
No?
They don't hang in there?
They'll fall out?
gary vaynerchuk
I haven't tried it.
I'm not quite sure.
joe rogan
Yeah.
That's the only thing I would worry about.
They look pretty badass.
gary vaynerchuk
I'm upset.
It's the best product Apple's put out since the phone itself.
joe rogan
You really believe that?
gary vaynerchuk
I really believe that.
joe rogan
Now, do they work the way the other, like, is there a button you can press on them to answer the phone?
Like, how does that work?
gary vaynerchuk
The truth is, I'm not even sure.
By the way, probably, but I'm so weirded out.
I'm so bad at that.
I never get the full value out of products because I don't even have the time to read.
joe rogan
That's actually probably good because that means that a product has to be really, really good to impress you because it becomes so easy to use.
gary vaynerchuk
That's a very good insight.
joe rogan
Yeah.
gary vaynerchuk
No, seriously.
joe rogan
Yeah, because there's some shit on one of those Fitbits.
Like, good luck with all that.
I'm not getting in there.
gary vaynerchuk
And plus, it's Apple's own product, right?
You know what they're going to do.
They're going to make all that shit not work.
The next stuff.
They're not here to be friendly.
They want your fucking money.
joe rogan
Somebody gave me one of these GPS watches that you have to charge every other day or some fucking stupid shit.
gary vaynerchuk
That's been the other thing.
The thing charges.
I thought it was, like, that three days, like, you know, instantaneous.
It's been really good.
joe rogan
It lasts for three days?
gary vaynerchuk
Mine have been lasting for as long as three days, yeah.
joe rogan
Yeah, I ordered it, but they're not going to deliver it until March, I think.
They're back-ordered for quite a while.
There's too many people like you.
unidentified
Yeah.
joe rogan
Maybe you, in particular.
You fucked it up, dude.
gary vaynerchuk
Sorry, everyone.
joe rogan
I like it.
I like it.
So you think voice, meaning like voice control, voice...
One of the things I use all the time as a comic is the notes feature on the iPhone has that little voice thing.
And it's amazingly accurate.
And accurate enough that I could realize what I'm saying, like even if it fucks up a word or something like that, I can go back and look at it.
But have you ever used it?
gary vaynerchuk
Yeah, I do.
joe rogan
It's fucking incredible.
gary vaynerchuk
But I think it's the 2.0 of that, right?
Where things are actually happening because of your voice.
joe rogan
So, we could talk right now, and this fucking thing is gonna be able to pick up a good 99% of everything we're saying, and I'm not even touching it.
gary vaynerchuk
It crushed it.
I just killed it.
joe rogan
Perfect.
unidentified
Yep.
joe rogan
It got it a hundred percent.
gary vaynerchuk
So to me where it gets really exciting is when everything around you is being at, so when everything becomes smart, then it starts getting really interesting.
So our phones are smart, right?
joe rogan
Right.
gary vaynerchuk
But what happens when your belt is smart and now all of a sudden you go to order a Big Mac and you try to pay with your phone but your belt's talking to your phone and when you go to pay it declines and it looks at you and says, order a salad, fat ass.
joe rogan
Your belt is telling you it's tightened.
gary vaynerchuk
Correct.
joe rogan
It's too tight.
It's pushing against your body.
gary vaynerchuk
Or what about when your refrigerator reorders another case of Budweiser because it understands how often you drink it.
And so you're down to two.
It knows that you're going to drink two tonight because that's your average.
And as soon as you get home that night and open and grab the first one, it's already reordering it for you.
joe rogan
So your refrigerator becomes an enabler.
gary vaynerchuk
Everything's going to be an enabler.
joe rogan
And you start chewing your refrigerator for alcoholism.
gary vaynerchuk
That's exactly right.
Your toothpaste is going to have one drop left.
It reorders it for you.
joe rogan
Right.
gary vaynerchuk
So we're going to get into that place where everything is smart, and that's when it starts getting a little bit interesting.
joe rogan
Mmm.
gary vaynerchuk
And then and then virtual reality porn is gonna be interesting.
joe rogan
Well, it's already interesting.
Have you ever done the HTC Vive?
You ever fuck with that?
Yeah, Duncan has the porn on the HTC Vive and he tried to get me to look at it briefly.
I looked at it briefly.
gary vaynerchuk
Like six hours?
joe rogan
No, a few days.
It's not, it's just too much.
You know, you could just stare at someone's tits.
They're just too big.
The whole thing is too weird.
It's just too bizarre.
gary vaynerchuk
It's not gonna be bizarre.
You know what was bizarre ten years ago?
Dating somebody that you met online.
joe rogan
Oh, yeah.
gary vaynerchuk
Yeah.
I mean, like, bizarre gets redefined real quick.
joe rogan
Oh, for sure.
gary vaynerchuk
And guys are real simple.
You know, all you need is one of your buddies in five years saying, bro, no, seriously.
That's it.
Just that tone.
And that was it, right?
You fell poor, Jamie.
No, bro, seriously.
joe rogan
Well, how many people are getting laid now because of online?
It's got to be giant.
Like with Tinder and swiping, all these different things.
gary vaynerchuk
We missed it.
We missed it.
joe rogan
Yeah, I mean, it seems like probably I bet less people are in committed relationships now because it's just a fuck rampage out there in the streets.
gary vaynerchuk
Yeah, we may never recover.
It's just a rampage.
joe rogan
But a buddy of mine, my friend Greg Fitzsimmons, one of his good friends, got divorced.
And, you know, fucking, you know, the whole deal.
Torturous marriage, hung in there too long, the whole deal.
No sex for the last year and a half plus.
Got out, and now he's just on a pussy...
Catastrophic rampage.
I mean, this dude is just crushing it.
gary vaynerchuk
And he's sad, right?
joe rogan
He's happy!
unidentified
Of course he's happy.
I'm kidding.
joe rogan
He's so happy!
Every time I see him, he's got a giant smile on his face and his phone's vibrating.
It's amazing.
Yep.
gary vaynerchuk
Happiness.
joe rogan
And you don't even have to be...
He's not a good-looking guy.
He's alright.
But I mean, it's not even that.
unidentified
Is he charismatic?
joe rogan
Water finds its own level.
You know, you can find your level.
You find what it...
gary vaynerchuk
Well, that's exactly right.
unidentified
Yeah.
joe rogan
Who's willing to fuck you?
They're out there.
They're out there.
gary vaynerchuk
There's always someone.
joe rogan
Someone's willing to fuck you.
unidentified
That's hard.
gary vaynerchuk
100% true.
joe rogan
You just gotta find that person.
gary vaynerchuk
That is true.
joe rogan
It might not be everybody.
gary vaynerchuk
No.
But what's real fun is when you actually break out of your level.
joe rogan
Yes.
gary vaynerchuk
Once in a blue moon.
joe rogan
And every now and then.
gary vaynerchuk
Every now and then, below your level.
unidentified
Yep.
gary vaynerchuk
Or above your level.
joe rogan
Every now and then.
gary vaynerchuk
Those are the moments you actually talk about.
joe rogan
You're at the three point line and it's nothing but net.
You're like, what?
gary vaynerchuk
How did that happen?
joe rogan
Yeah, well, you know, it's fascinating to me because I'm really concerned about the integration of human beings and technology.
Not concerned, I shouldn't say concerned, but puzzled as to the end point.
gary vaynerchuk
Oh, the end point is the robots kill us all.
joe rogan
You think so?
gary vaynerchuk
Yeah.
joe rogan
Really?
unidentified
Yep.
joe rogan
Why do you think that?
I think we integrate with them.
I think we become symbiotic.
gary vaynerchuk
Yeah, I mean, we integrate with them until we become a bothering force to them.
joe rogan
Yeah?
gary vaynerchuk
And we don't stop them.
joe rogan
Well, I think it's those pussies that are scared to integrate that we're going to have to kill off.
I think it's folks like you and me, they're going to get the chips.
gary vaynerchuk
So you think we're going to be like on team robot?
unidentified
I really think that.
gary vaynerchuk
We're going to kill those humans.
joe rogan
I think there's going to be some folks that want to make their own homemade bows and arrows and shit and chop their own wood.
gary vaynerchuk
100%.
joe rogan
Yeah, with a stone axe like those assholes.
I don't use matches.
I'll fucking rub sticks together.
Those people, they're going to be a problem.
gary vaynerchuk
I think people are going to be scared of it.
People are scared of technology.
joe rogan
Yeah, for sure.
gary vaynerchuk
Every generation of it.
I'm real curious how far it gets before we get to 80, 90, 100. What are we going to really see at the tail end?
You think of somebody who's 90 years old now, the shit they saw.
joe rogan
Right, right.
gary vaynerchuk
I mean if you go the whole gamut, like in their 40s and 50s, they're like, a television?
unidentified
Right.
gary vaynerchuk
You know, like, I mean, so.
joe rogan
Yeah.
gary vaynerchuk
Do you remember, I don't know, how old are you?
joe rogan
49. Perfect.
gary vaynerchuk
You're a little, I don't know how this plays out for you.
You might have been a slightly, I'm 41, so it's slightly, it'll be interesting to see what you say.
The jump from fucking Atari to Nintendo.
joe rogan
Oh, yeah.
Giant.
gary vaynerchuk
Was insanity.
joe rogan
Giant, yeah.
gary vaynerchuk
Insanity.
Or the iPhone.
unidentified
Oh, yeah.
gary vaynerchuk
From the fucking Razer or whatever.
unidentified
Oh, yeah.
gary vaynerchuk
So when you have those moments, That's when it gets interesting.
When you have that quantum product that leaps everything.
unidentified
Right.
gary vaynerchuk
The iPod from whatever, you know, the MP3 fucking horseshit things we had.
joe rogan
Well, I think it's going to be artificial parts, too.
I think that's going to be a big part of it.
Like people who are blind, giving them artificial eyes that work better than real eyes.
And then people, I mean, initially it's going to be not as good, and then it's going to be as good, and then it's going to be better.
unidentified
Well, it's plastic surgery, right?
gary vaynerchuk
You're 80, 60, 50, now you're 19. Right.
joe rogan
Well, not even plastic surgery.
It's going to be genetic manipulation.
gary vaynerchuk
No, no, no.
I'm saying back to pattern recognition.
When plastic surgery came out, you were 50, 40, that range.
Now, 18-year-old girls, 16-year-old girls are attacking it earlier.
So when first it's going to be for the blind, and then some dude's going to be like, wait a minute, fuck this.
Why is my friend who was blind can see shit better than me?
I'm going to just do that, and it's going to go from defense to offense.
joe rogan
Somebody showed me a breakdown of Kylie Jenner's plastic surgery over the years.
And she's only like 20 years old.
gary vaynerchuk
That's right.
joe rogan
And this girl has had her face just chopped apart.
She's had her chin whittled down.
She's had her hips widened, her breasts enhanced.
She's a little kid.
gary vaynerchuk
I get it.
joe rogan
And she's just, they're just sculpting her with scalpels.
unidentified
Yep.
joe rogan
It's very, very, very strange.
Because she doesn't look remotely like she used to look just a couple of years ago.
gary vaynerchuk
That's right.
joe rogan
And I'm thinking...
gary vaynerchuk
And is heralded for it amongst her peers.
joe rogan
Yeah, yeah.
gary vaynerchuk
And so what do you think is going to happen?
People are going to follow that panel.
joe rogan
Oh, for sure.
Yeah, I mean, they're jumping in head first.
gary vaynerchuk
So it starts with celebrity, then it goes to the affluent, and then it goes to the middle class.
joe rogan
Well, yeah, the amount of money that it costs to do something like that has got to be in the hundreds of thousands of dollars, because she's had some really extensive stuff done.
I mean, you just didn't see that when we were kids.
gary vaynerchuk
No.
joe rogan
You didn't see a 20-year-old girl that had...
Maybe a girl got a boob job.
unidentified
Maybe.
joe rogan
Maybe.
gary vaynerchuk
But not even 20. That was so rare for us.
Maybe in our 20s we heard about such stuff and we're like, wait a minute, why didn't they do that?
Yeah, I get it.
joe rogan
But now it's bizarre.
They're doing stuff to their hips.
Girls are getting their hips widened.
gary vaynerchuk
Of course, because ass is the offense now.
joe rogan
I know, but it's just so strange to see.
When you look at a person, you know their ass is mostly like some...
Weird extra substance that they're sticking in there.
Pump it up.
gary vaynerchuk
But you know what?
The guys respond like my good friend Moose said a long time ago.
joe rogan
You have a good friend named Moose?
gary vaynerchuk
Yeah, Rob Moose.
So we call him Moose.
He said about fake boobs.
He's like, if they're fake, why can I put them in my mouth?
joe rogan
Yeah.
If I can touch them, they're real.
My 1999 album.
I think that it's a fascinating thing because we don't care.
But we do care when it gets to lips.
You know, there's something about lips.
We're like, hey, hey, hey, slow the fuck up.
Like, you can get those preposterous tits and nobody blinks.
But as soon as you get to lips, guys go, Jesus!
Like, there's something about...
When they have that crazy lip implant thing, that's a strange one, man.
There's something sad about that one, where it elicits a response that you don't get out of the boobs.
gary vaynerchuk
I get it.
joe rogan
And for dudes, nothing.
Not a dick implant in sight.
Not a goddamn thing you can do.
gary vaynerchuk
That's gotta start happening soon.
joe rogan
I think it's going to be genetic.
Yeah.
And when it happens, I used to have a bit about that.
It's going to take about 30 minutes for the first guy to die of an overdose.
Because if they come out with a pill that makes your dick bigger, we're not taking one.
gary vaynerchuk
We're taking them all.
joe rogan
Dude's going to go, how many give me a stroke?
Give me one less than that.
Let's fucking do this.
gary vaynerchuk
Guys are simple that way.
joe rogan
Yeah, well, we're gonna morph, because vaginas are gonna have to change to deal with the size of the dick, because dudes are gonna have carpet roll cocks.
It's just gonna be this giant...
You know what?
We're not gonna stop.
Like, people don't understand.
Like, once we have that ability to get bigger dicks...
gary vaynerchuk
That's right.
joe rogan
It's gonna be like those crazy ladies who crush beer cans with their tits.
gary vaynerchuk
Yeah.
joe rogan
You ever see them?
They get, like, a triple Z tit.
gary vaynerchuk
I'm on Instagram.
Smash!
joe rogan
Yeah, it's gonna get to that point.
gary vaynerchuk
By the way, Instagram is, you know...
Soft porn.
joe rogan
It's the spot.
It's soft porn, though.
I like how they don't go full Twitter.
gary vaynerchuk
Well, that's why I'm glad.
It's soft porn.
I like soft porn better.
joe rogan
Twitter, you can fuck.
You can do whatever you want on Twitter.
I kind of like that.
gary vaynerchuk
Don't be confused.
Instagram can go there, too, if you want to.
joe rogan
Well, you have to be private.
It has to be a private page.
gary vaynerchuk
And then they get pulled.
Tumblr was really there.
joe rogan
Really?
gary vaynerchuk
Oh yeah.
joe rogan
Tumblr?
Jamie's nodding furiously.
gary vaynerchuk
I was an investor in Tumblr and the growth was enormous at one point.
I'm like, where's all this growth coming from?
I'm like, oh, porn.
joe rogan
Oh, well Tumblr at one point in time became like really tormented social justice warriors making bizarre blogs that are very difficult for you to understand.
gary vaynerchuk
On that note though, it was a very creative space.
joe rogan
It was.
You say it was, like it's gone.
gary vaynerchuk
It's gone.
joe rogan
What happened?
gary vaynerchuk
Everybody left.
joe rogan
Is it, but it's still active, right?
gary vaynerchuk
Yeah, but it's like, like, you know, there's like, Like MySpace.
It's like a club.
joe rogan
Right.
gary vaynerchuk
Like, sometimes a club is the hottest club in your city.
joe rogan
Right.
gary vaynerchuk
And it's still in business six years later, but like, it's bridges and tunnels and shit like that.
joe rogan
Right, right, right.
Yeah, weird.
Bridges and tunnels, that's funny.
People don't know what that means.
gary vaynerchuk
I wanted to give you a little...
I'm doing some recall for you.
joe rogan
Powerful jersey.
Yeah, it's interesting, the trends.
Why did MySpace go away like that?
gary vaynerchuk
Because the operators weren't good enough.
So I'll tell you what's interesting about the trends in social and business, digital, that people don't understand.
Everybody was waiting for Facebook to go away.
Zucks is a beast.
He's an extremely talented, all-time CEO. And so he was good enough.
If MySpace was run, first of all, it sold to News Corp.
And so once it was owned by the big company, you talked about it earlier today.
No, they wanted to milk it.
You know what they did with it first?
The second they got it, they pumped the shit out of their X-Men movie that they owned into the platform.
Because the economics of the movie were greater than the investment they thought, and so they were milking it, right?
joe rogan
Oh, so they bothered people with spam.
gary vaynerchuk
So it's like somebody buying this and just pumping ungodly amounts of whatever products they thought your audience read it into the point where they just saturated it.
joe rogan
Isn't it weird how something gets a stink on it and then that's kind of it?
No one wants to come along and try to revamp Myspace.
gary vaynerchuk
So that's another interesting insight.
One of the things that I'm dying to know in a 15-year window is will there ever be a recall?
Will something die?
Because I want to buy it, to be very honest.
I want to buy a historic brand.
I want to buy Friendster.
First of all, I just want the IP. So I think nostalgia plays.
So the same way we talk about Saved by the Bell and fucking the Smurfs.
I think that I can buy...
Tumblr in nine years for $40, aka $11 million, and just make enough on t-shirts to the kids when they're 40 that are now 25 that were 15-year-olds doing all those weird sites because they're like, yeah, Tumblr was the best.
joe rogan
Well, you got a good point because Jamie and I were looking the other day at all the Netflix shows, like what's most popular.
Fuller House is the most popular show.
gary vaynerchuk
They're bringing everything back.
24 just coming back.
joe rogan
24 is going to be on that?
On Netflix?
gary vaynerchuk
No, it's going to be on Fox.
joe rogan
But it's a different 24, right?
It's a new guy.
gary vaynerchuk
Yeah, but I mean, yes, but they're bringing nostalgia.
My big theory is nostalgia is one of the most underpriced assets in the world.
So my entire thesis in business, so I want to buy the New York Jets.
Let's take a step back.
joe rogan
Okay, you do?
gary vaynerchuk
Yes.
joe rogan
Really?
gary vaynerchuk
Yes.
joe rogan
Whoa.
gary vaynerchuk
And I'm going to.
Oh my God.
Be careful.
Jesus Christ, you're scaring me.
So, the way I think I'm going to buy the Jets and the reason I built my company...
joe rogan
You're going to sell Friendster?
gary vaynerchuk
No.
But I'm going to go and buy...
Mug root beer or animal crackers or Cracker Jacks or Rainbow Pops.
I'm gonna buy a brand and then market it like it's 2020 instead of the horseshit TV commercials and fucking billboards and print and all the bullshit that these companies do.
joe rogan
Right.
gary vaynerchuk
And then I'm gonna buy it for $130 million, do my thing, and then resell it for $2.3 billion, buy the Jets, win Super Bowls, and then I can die.
joe rogan
Damn, dude.
That's the ultimate goal?
gary vaynerchuk
That's the plan, brother.
joe rogan
Own the Jets.
unidentified
Yes.
joe rogan
But don't you think that you're the kind of guy that you'll own the Jets and go, you know what, man?
It's not enough.
gary vaynerchuk
Well, I need to win Super Bowls.
joe rogan
Right.
gary vaynerchuk
So I'm going to be like crazy.
I'm going to make all these crazy owners seem calm.
I'm going to do shit like I'm going to play.
I'm going to be a 71-year-old wide receiver.
joe rogan
Oh, don't do that.
Maybe you can do that once genetic engineering gets to the point where they can just regenerate limbs.
unidentified
That's right.
gary vaynerchuk
I'm going to come out with my fucking bionic eyes and like fucking run a 4-3-40 with my new fucking feet.
joe rogan
Yeah, right.
gary vaynerchuk
Made from like duck fucking ass or whatever, you know?
joe rogan
Yeah, like when they integrate...
What was that article about they're integrating spider silk into human tissue?
They're creating artificial skin for human beings where they're going to integrate spider silk into human tissue to make it bulletproof?
gary vaynerchuk
That's fucking rad.
joe rogan
Yeah, that's a real thing.
gary vaynerchuk
I heard that Peter Thiel, and I want to make sure I'm saying this right, but I think Thiel...
joe rogan
Yeah, look at this.
josh olin
Bulletproof skin made from spider silk proteins and human skin cells.
gary vaynerchuk
By the way, guys, this is all coming.
I think it's Peter Thiel, but it might be some other mogul in Silicon Valley is putting young blood in himself.
joe rogan
Yeah, it is him.
It's him, right?
gary vaynerchuk
Is that going to work?
Ask him.
joe rogan
This is the theory that it's based on.
gary vaynerchuk
Forget about getting a log dick.
Tell me something that won't let me die, and that I will definitely do.
joe rogan
Well, not only will it not let you die, which it's entirely possible that it's going to extend your life, but more importantly, it'll give you more energy while you're alive now, which makes it fascinating because you're going to be able to do things.
unidentified
Would you do that?
joe rogan
Yeah, fuck yeah.
I'm thinking about doing it tomorrow.
I might fly up to Oakland tomorrow.
gary vaynerchuk
What about the spider skin?
joe rogan
I'm doing that too.
Go ahead, man.
gary vaynerchuk
You're in for everything, right?
joe rogan
Shoot, bitch.
But the thing is, the bullet will destroy your bones.
See, they're going to have to do something with the bone.
They're going to have to give you some wolverine adamantanium bones underneath.
Because the spider silk's not enough.
gary vaynerchuk
How does Hugh Jackman get so jacked in like four minutes?
What does he do?
Steroids?
joe rogan
Steroids.
100%.
1,000%, 1,000,000%.
And he also does intermittent fasting, so he drops a lot of body fat.
gary vaynerchuk
Got it.
joe rogan
You know, you get into a state of ketosis.
You don't eat for 14 hours.
He pounds, like, low carbohydrate, high fat, high contact.
So his body's burning fat.
He's doing tons of steroids, I'm sure, allegedly.
I don't know, Hugh.
You seem like a nice guy.
I'm not shitting on you, buddy.
I like him.
I'm a big fan.
I like Hugh Jackman.
gary vaynerchuk
Yeah.
He's handsome as fuck.
joe rogan
But I think he's on steroids.
gary vaynerchuk
Understood.
joe rogan
Pretty sure.
Yeah, I'm just telling you, I'm an expert in that shit.
I can tell.
I mean, like, it's very difficult to look the way he looks without doing them.
Very, very, very difficult.
gary vaynerchuk
Well, I saw him at the Knicks game the other day, and I'm like, man, he fucking beefs up fast.
joe rogan
Yeah, yeah.
Well, he does the right shit, though.
You know, I mean, that's the thing about, like, saying someone does steroids.
It's not enough.
Like, it's not like he takes a pill.
gary vaynerchuk
Do you think people should do steroids?
This is a conversation that my trainer, so I started working out three years ago, finally taking a series.
I've had two trainers full-time.
They travel with me.
I've really gotten into it.
I've got my life much happier.
joe rogan
How many trainers?
gary vaynerchuk
I've had, I only have one trainer at a time.
joe rogan
And they travel with you?
gary vaynerchuk
But they travel with me.
So I was really out of shape, never worked out, didn't have a muscle in my fucking body three years ago.
And I'm like, I'm gonna die.
This is stupid.
And I can afford it.
I'm not held accountable to myself, but I'm very good at being accountable to others.
That's why I run good businesses.
I don't want to let the team down.
So I figured it out.
I fucking found the binary switch.
So I hired somebody and they travel with me.
joe rogan
Every day.
unidentified
Seven days a week.
joe rogan
If you can afford that, that's an awesome idea because it will force you to work out.
gary vaynerchuk
But both of them are...
No, not both of them.
The first guy, Mike is like, it was interesting, he wasn't saying do steroids, but it was interesting to hear a perspective of like, I've been fascinated by the steroid conversation in general.
Like, I think certain things become taboo and then they don't.
joe rogan
Yes.
gary vaynerchuk
Like marijuana.
joe rogan
Right.
gary vaynerchuk
Right?
Is steroids that I'm asking you because I feel like you're closer to that genre than I am.
joe rogan
Well, they most certainly work.
100%.
So let's go over that first.
Let's take it from step by step.
Here's what's important.
It's very important that young people don't do them.
And this is why.
Because you ruin your endocrine system.
It's very important that young people realize...
gary vaynerchuk
Under 18?
joe rogan
No, even into your 20s.
When you do steroids and you're a young person and you have a healthy endocrine system, what happens is you inject exogenous steroids or exogenous testosterone into your system, it shuts down your natural production of testosterone, and then you're fucked.
Because then when you get off the steroids, your body doesn't work right.
Your testicles aren't functioning correctly, and it takes you roughly, depending on the person, and depending on how you treat it, like what treatments you use to kickstart your endocrine system again, half the time you're on the steroids to recover.
So if you did a two-month cycle, for one month you're going to be miserable and your dick's not going to work.
gary vaynerchuk
Got it.
joe rogan
So it's very important for young people.
However, once you get older, like I'm 49, then it becomes...
unidentified
When I hear that, that's why people do it.
joe rogan
What do you mean?
gary vaynerchuk
Well, because it's a self-esteem enabler.
joe rogan
Uh-huh.
gary vaynerchuk
Right?
For a guy.
And if I'm a guy right now, and I feel like I need the muscles for the summertime, he's like, I'm going to go on a cycle for two months.
I'll have a shitty fucking May or April, and I'll be ready to roll.
unidentified
Yeah.
joe rogan
Yes, but no.
You know, you should get your blood work monitored.
Like if you're really considering doing something, I think the most important thing is to do very little.
To do just a small amount.
Give yourself a little boost.
You don't want to go fucking hog wild and take some Anadrol 50 and turn into a fucking gorilla.
You don't want to do that because it's too much of a shock to your system.
However, when you're in your 40s, like you are, then testosterone replacement therapy becomes a very viable alternative because your body is just simply not producing testosterone correctly.
However...
gary vaynerchuk
Can I become a gorilla?
Because I just got excited.
joe rogan
You could kind of.
gary vaynerchuk
Yes.
joe rogan
It'll take some time.
But here's the thing, like the Hugh Jackman thing.
Get back to that.
That motherfucker works hard.
There's no way you look like that unless you work hard.
gary vaynerchuk
So you have to do both.
joe rogan
Like really, really, really hard.
You gotta do fucking heavy deadlifts, heavy squats.
You gotta shock your system.
You gotta get your body to think, holy shit, this crazy asshole wants to We carry around gigantic amounts of weight.
We're fighting against gravity.
We have to incorporate all of our resources.
Your body does not want to use resources to get bigger.
It just doesn't.
It resists it.
Because it's not healthy, and it's not a smart survival tactic.
For your body to put on all this meat, then all that meat needs fuel.
Your body's not totally convinced you're going to have this fuel.
Because for thousands and thousands of years, food was very, very difficult to come by.
So for your body to be convinced...
That you're doing this all the time.
We need this extra mass.
Like you have to have massive amounts of food and massive amounts of work.
That's hugely important.
And then steroids.
Those things too.
But more important than steroids is balancing your diet out.
Making sure your nutrient levels are all consistent, they're all healthy, that you have the proper amount of vitamin B, vitamin D, all these different essential nutrients, essential fatty acids, all the proper amino acids.
Like a steroid is just a band-aid.
How often do you work out?
At least five days a week.
At least five days a week.
gary vaynerchuk
Zero?
jamie vernon
No, no, probably three days a week.
joe rogan
Jamie runs a lot.
He's a fucking stud.
But, you know, I do a lot of different shit.
unidentified
I love hoops.
joe rogan
Jamie, he's a fucking runner.
How many miles do you run?
A lot of miles.
jamie vernon
Not right now.
That's what I told you.
I'm doing weightlifting, and I was just getting back into basketball.
I was shooting hoops this weekend.
joe rogan
But when you were at your peak of running, you were running some pretty impressive numbers.
jamie vernon
Yeah, like 25 miles a week, easily.
gary vaynerchuk
Yeah.
Back to basketball, I just put up a post.
I didn't let my brother AJ score on me, he's 11 years younger than me, until he was like 15. Score!
joe rogan
You wouldn't let him?
gary vaynerchuk
No!
Now I have a four year old guy, Xander, my little guy, he's got a weird condition.
When he picks up the basketball, he starts kind of weirdly crying because he knows dad's going to come out of somewhere and block the fucking shit out of him.
And so I posted this thing about it today on Instagram, and it was funny to watch everybody.
I mean, everybody's in these fucking eighth place trophies.
I want to kill people.
Like, all this fucking infrastructure of fake fucking self-esteem, and then these kids go into the market, and they get punched in the mouth, and they don't know what to do.
joe rogan
So you don't let your kids score on you either?
gary vaynerchuk
Nope.
joe rogan
That's hilarious.
gary vaynerchuk
I will not let...
I'm fucking gonna beat the...
Until he can win, then he's good.
My brother AJ's a better basketball player than me because I didn't let him...
What are you gonna let people score for?
joe rogan
That's a very interesting perspective.
Let me give you mine.
gary vaynerchuk
Please.
joe rogan
I don't think you should ever be very competitive with people who are not competitive with you.
So here's a perfect example.
gary vaynerchuk
That's an interesting thought.
joe rogan
When I do jujitsu...
Yeah, I'm a black belt in jiu-jitsu.
If I do jiu-jitsu with a white belt, I treat them very kindly.
I might tap them out a little bit, but there's no way I roll with them the way I would roll with another black belt.
gary vaynerchuk
Well, that's fighting.
There's a difference.
joe rogan
It's not.
It's a game.
Jiu-jitsu is a game.
gary vaynerchuk
Respect.
joe rogan
So if I'm rolling with someone and they're making mistakes, I'll correct their mistakes.
If I wanted to, if I'm rolling with someone who's a white belt, I could just cut right through them.
Just keep cutting right through them.
But you know what you do with them?
You discourage people from doing it.
And it's not really fair because you're not getting anything out of it either.
All you're getting out of it, you're practicing like a grappling dummy.
And occasionally, maybe that's a good thing to do.
I feel like once you get into the blue belt and purple belt range, then I'm going to go with you 100%.
unidentified
Yeah.
joe rogan
But when you're dealing with someone who's not really competitive with you, it doesn't make sense.
You're not getting anything out of it, really.
gary vaynerchuk
Yeah, no, I think it's an interesting perspective.
I'm still not letting Xander score.
That was a really lovely...
joe rogan
My kids kick the shit out of me.
In what?
Martial arts.
I have an eight-year-old, and she's allowed to punch me and kick me full blast.
She doesn't kick the shit out of me.
gary vaynerchuk
But you can slice her in half.
joe rogan
Yeah, of course.
unidentified
Yeah.
joe rogan
But, she's 50 pounds, but she leg kicks me full blast.
I mean, I don't ever hit her back.
She sets up leg kicks, she throws a left hook to the body, and then she comes around with that right leg kick.
unidentified
Whap!
Whap!
joe rogan
I mean, she's allowed to hit me full blast.
So, like, she'll go, can I hit you?
I'm like, alright, go ahead.
And she'll just tee off on me, so it gets her used to doing it.
If I, like, every time she went to do that, I checked it, and I hurt her shin, or I punched her in the face, well then she's gonna have this mental block in her head that she's not gonna be able to overcome.
One day, she's gonna get to a point where I can light spar with her.
She's not there yet, but maybe she'll get there somewhere.
gary vaynerchuk
I do think certain games play out differently.
joe rogan
Right.
gary vaynerchuk
I mean, like, I'm not letting my seven-year-old daughter score a basket either.
joe rogan
Right.
gary vaynerchuk
But I probably wouldn't punch her in the face.
joe rogan
Right, right, right, right.
gary vaynerchuk
I'm not letting her beat me in Uno.
joe rogan
But you're not even letting her.
gary vaynerchuk
Ever.
joe rogan
No, that's funny.
gary vaynerchuk
But I won't like snap her neck or rip her throat out like a roadhouse.
joe rogan
Well, what I do is like, here's another example.
Like if I'm rolling with a girl.
gary vaynerchuk
Yeah.
joe rogan
If a man is doing jujitsu with a girl, if you're going full blast, you're not getting anything out of it either.
So what I do is if I'm sparring with a girl, I pretend that I'm only as strong as them.
So if they're pushing against me, instead of going, get the fuck out of here, and just locking down and giving them the full chimpanzee strength, I give.
I give with things.
So I don't allow my body to use full blast.
So as they push, I just give in and try to use technique and find a better way in.
I just try to go with it.
gary vaynerchuk
Yeah, I do.
joe rogan
I let them score on me in that sense.
I'll let them get side control on me, and then I'll hip escape and try to get back in.
But everything I do, I do with almost no strength.
gary vaynerchuk
I understand.
joe rogan
I just move my own body away.
gary vaynerchuk
I would tap them out in four seconds probably.
I just don't know any...
joe rogan
I understand.
gary vaynerchuk
By the way, just because 99% of you don't know me, I wouldn't have done it at all.
I would have never even got in there.
I don't know that thing.
joe rogan
But if you did know that thing, I think maybe you'd probably have a different opinion on it.
gary vaynerchuk
Correct.
What I mean by that thing is if I... I'm either going to go in there and not let the guy score, or what would have mostly likely happened is I wouldn't go in the ring, whatever that ring is, at all in the first place.
I'm not trying to discourage.
joe rogan
No, I know what you're saying.
gary vaynerchuk
But if I'm playing like...
Yeah, I just think that...
joe rogan
But when you're playing basketball and you're playing basketball with a small person that doesn't move as good as you, you're trying...
gary vaynerchuk
I'm fucking gonna blow them out of the building.
joe rogan
You're just knocking them by and slam down their face.
unidentified
That's hilarious.
gary vaynerchuk
No, first of all, I'm not slamming shit.
joe rogan
Right, I know.
But you're laying up.
gary vaynerchuk
But if I can win 11-0 and remind them for the rest of their lives, I'm interested in that.
That's so fucked up.
I am, I am, I am.
I mean, I don't know what else to say.
joe rogan
I understand what you're saying.
gary vaynerchuk
I'm addicted to competition.
It's fun.
I enjoy it.
I'm not trying to hurt people.
I think there's two ways to build the biggest building.
One, just build the biggest building.
Or two, tear everybody else's building down.
I have no interest in tearing other people's building down.
But if I fucking build the biggest building, I'm letting you know.
And the same way that you should let me know.
I'm not going to cry about that.
But I love the game.
That's why I love business.
It's the one place you can do that forever.
joe rogan
I agree with you, but I just feel like physical things, that becomes a very problematic...
gary vaynerchuk
You went to a different place.
I'm not in rings, and that gets into...
joe rogan
But even basketball, you run faster, you're bigger.
gary vaynerchuk
I feel very comfortable shutting out my seven-year-old daughter in basketball, but I'm completely not comfortable punching her.
joe rogan
Right, I see what you're saying.
Yeah, let her score, man.
Let her sneak through a little bit.
gary vaynerchuk
How much do you think the pay-per-view of McGregor-Mayweather is going to be?
Because it's not a debate anymore.
unidentified
Giant.
gary vaynerchuk
It's 100% going to happen.
joe rogan
I don't know about that.
gary vaynerchuk
It's 100% going to happen.
joe rogan
No.
gary vaynerchuk
I'm putting it on tape right now.
joe rogan
Yeah.
gary vaynerchuk
Whatever this is.
joe rogan
You might not be right.
gary vaynerchuk
Well, listen.
You know what?
Either build the biggest building or not.
You and I will have a nice little exchange in four years and you'll make fun of me.
You'll call this clip.
It's happening.
joe rogan
Well, I would say.
gary vaynerchuk
They're doing everything they can to make it happen.
joe rogan
If you looked at it in terms of a 0% chance to 100% chance.
gary vaynerchuk
Where's your number?
joe rogan
I think we're in the 70s.
I think we're in the 70s or 80s.
gary vaynerchuk
Good job by clarifying, because I think that's where I think we're at as well.
joe rogan
I think there's a significant legal hurdle to overcome with the UFC, and they might not overcome that, depending on how they play that card.
This is my opinion on it.
McGregor has publicly stated that he believes because of the Ali Act, he can compete in boxing and not do it with the UFC. But he wants everything to be smooth, so he would rather have the UFC involved.
But he also wants the UFC to recognize what he says is their place.
So there's Mayweather Productions, the UFC, and McGregor Productions.
Promotions, rather.
So this is what he is stating now.
He's going to be a partner in the promotion, and so there's going to be some sort of a negotiation for how things are split up in three ways.
And then the question becomes, can they work that out?
Okay, if they can work that out, then it becomes a question of...
Should they do it, and will it be competitive, and is it good for their brand?
And that's where they might have a debate on this.
gary vaynerchuk
I think what's going to end up happening is the economics are going to be so big that it's going to override the brand play.
The math is just going to be too big.
joe rogan
It's possible, but McGregor's so big, the economics of him fighting in MMA, like, see, look at it this way.
So if he fights Mayweather, Maybe there'll be four million pay-per-view buys, right?
gary vaynerchuk
What was Pacquiao Mayweather?
joe rogan
What was it, Jamie?
Four and a half or something?
We looked at it the other day.
Just Google it real quick.
I think it was like four and a half.
I think it was the biggest of all.
gary vaynerchuk
4.6, right?
It was definitely the biggest.
joe rogan
Was it a 4.6?
I think it was the biggest of all.
We'll find out.
I think it was the biggest of all time.
And I think that those numbers, though, here's the deal.
McGregor can do those numbers over the course of three fights.
So, is that it?
4.6?
So 4.6 million pay-per-views.
Now, McGregor has done 1.5 for the Nate Diaz rematch, 1.3 for Eddie Alvarez, somewhere around those range.
So that right there, just those two together are roughly 3 million pay-per-views for two fights.
gary vaynerchuk
Yeah, but how much money did he make in those fights?
joe rogan
A fuckload.
gary vaynerchuk
He made a lot.
joe rogan
Not the same money he would make as a co-promoter.
gary vaynerchuk
And if he loses in a boxing match, it's so simple for him to say, that's not what I do, and go back.
joe rogan
That's true.
gary vaynerchuk
Whereas, I don't know MMA, not even remotely close to you, and not enough to be dangerous here, but from what I understand, I've done a little homework, he doesn't have a lot of great natural fights.
He has a third fight with Diaz.
joe rogan
Great natural fights?
gary vaynerchuk
His next three fights.
joe rogan
He's got a bunch.
gary vaynerchuk
Help me understand, that's why I'm setting it up for you.
From a financial standpoint, from what the fans want, right?
The champions underneath him, it seems like he's fought several of them.
He's won those pretty glaring.
joe rogan
Well, he didn't win the Nate Diaz fight glaringly.
He lost the first one and the second one was a very close decision.
gary vaynerchuk
But no, Diaz is the big one.
No, I know.
Diaz and him three is the big one.
joe rogan
That one, I think, brings in close to 2 million pay-per-view buys.
gary vaynerchuk
I really do.
unidentified
I agree.
gary vaynerchuk
I believe Diaz III. If 1.3 and 1.2, then Diaz III. 1.5.
joe rogan
1.5 and 1.3.
gary vaynerchuk
Yeah, I agree.
joe rogan
1.3 for Eddie Alvarez, where he won his second world title, right?
The other one is Tyron Woodley, or whoever wins the Tyron Woodley vs.
Stephen Wonderboy Thompson rematch for the 170-pound title.
That's an interesting fight, too, because if he goes up and And challenges at 170 and wins that, Jesus fucking Christ.
Now he's through the roof.
Now he's the biggest star in sports.
I mean, he becomes this gigantic, huge, global, worldwide phenomenon.
That's entirely inside the realm of possibility.
Now, he's not favored in a fight against a 170-pound champion.
Because the guys are bigger, they're faster, or they're stronger, rather.
But he's fast as fuck.
He's really clever.
He's very interesting.
The way he approaches fights, he's very intelligent.
And it's not outside the realm of possibility that he could beat someone at 170 pounds that's holding the world title, whoever that is.
So that's a big fight, too.
With him attached to it could bring in 1.5, maybe 2 million pay-per-view buys.
So what you're talking about is in a couple of fights, he could make what he could make in that one Floyd Mayweather fight.
gary vaynerchuk
If he wants to be a global icon, there's no way anything he does in just MMA trumps that fight.
joe rogan
No, no, you're right.
You're right.
gary vaynerchuk
Because it transcends.
joe rogan
It transcends the sport.
gary vaynerchuk
It transcends.
joe rogan
Also, it's a really good match for him because Mayweather doesn't really knock people out.
I mean, he knocked out Victor Ortiz.
gary vaynerchuk
I mean, Ortiz went his hands down.
unidentified
Exactly.
joe rogan
He fucked up, he headbutted him, and then he was trying to apologize, and then Mayweather KO'd him.
But that was a different sort of scenario.
Before that, the last guy I believe he stopped was Ricky Hatton.
unidentified
Yeah.
joe rogan
He's better.
By the way, Ricky Hatton is like half the size of Conor McGregor.
Conor McGregor is a big guy.
He's 5'9", he's broad-shouldered, and he can fight easily at 170. He cuts weight down to 155 in a fairly healthy manner.
Very unhealthy for him to get down to 145, but he has done it.
If they fight, I assume they're going to fight somewhere in the 155 pound range.
Conor will be significantly bigger than anybody Floyd's ever fought before.
gary vaynerchuk
What was your favorite sport growing up?
joe rogan
Martial arts.
gary vaynerchuk
Growing up.
joe rogan
Right from the get.
Because?
gary vaynerchuk
Like Bruce Lee movies?
Like why?
Chuck Norris?
joe rogan
Yeah, definitely that.
Chuck Norris movies got me into it.
gary vaynerchuk
Yeah, you're in the right age too.
joe rogan
For sure.
Yeah, there was that.
But there was also the finality of it.
gary vaynerchuk
Like finish him?
joe rogan
Yeah, well it was just, it was so real.
Like it didn't matter to me anymore.
gary vaynerchuk
Who was the guy that took the hat?
unidentified
I love that.
joe rogan
The hat?
gary vaynerchuk
I was thinking Mortal Kombat.
The guy who took his hat off.
Raiden.
No, no, not Raiden.
The guy who had the hat sliced you with the hat.
Raiden was like...
joe rogan
Someone sliced you with a hat?
jamie vernon
Yeah, it was like Mortal Kombat 3 or something.
joe rogan
It's just, to me, it was so much more dangerous.
It was so much more...
There's so much more on the line.
gary vaynerchuk
Were you a fight fan?
Like a boxing fan?
joe rogan
Yeah.
gary vaynerchuk
Yeah, I was a big fight fan too.
joe rogan
I've always described martial arts as high-level problem-solving with dire physical consequences.
That's what I look at it.
Yeah, it's also you're problem solving someone who's improvising in the moment.
And there's such a psychological factor involved in it.
gary vaynerchuk
It's why you like stand-up too, right?
It's how I think about keynotes.
So one of the reasons I think my speaking career has gone so well is I'm reverse engineering the crowd in real time.
joe rogan
How so?
gary vaynerchuk
I'm literally giving the talk and feeding off the reactions and navigating in an improv manner on my business content.
joe rogan
Huh.
So you don't have a clear outline?
gary vaynerchuk
I have a clear outline for the first seven minutes, which is I already gave you that spiel.
I like to frame up my life.
I'm an immigrant, lemonade, that little spiel I already gave you.
That's all I've got.
And then I basically go into the State of the Union.
joe rogan
Okay, so now if you're gonna give a speech, so if you're gonna give one of these keynotes, what's your objective?
Like what are you trying to accomplish when you're doing that?
gary vaynerchuk
Like brand.
Legacy.
So I talk about stuff that most people think is coming and I think it's actually here and they don't think it's real and they think I'm a futurist or a disruptor and so I'll go and talk about Instagram and why I think people can go from zero to 100 million in their business in seven years or from zero to 100,000 a year.
So the amount of people listening right now that are making $81,000 a year doing something they hate.
That could make $80,000 a year on Instagram either selling something or slowly but surely building their brand and then doing content deals is staggeringly practical.
joe rogan
How do people make money on Instagram?
I don't make any money.
I have 1.8 million Instagram followers.
I've made zero cents.
gary vaynerchuk
The way people make money...
The way people make money is always the same.
So I would argue you do make money because you're using a chess move instead of transacting just on that platform.
That is a platform where you create reach and awareness that drives towards things of this nature and then you either Sell advertising or get into business development where you have pieces of equity in businesses that you build through the attention.
People sell against attention.
So either you're doing commercials or you're doing step two, which is you're building brand.
So one thing I've never done is I've never been paid ever for a piece of content I put out on social, which is the majority of how people get paid.
But I get paid $100,000 to give a speech.
And I've done that because of the attention and awareness that I've been able to build on those platforms.
joe rogan
Jamie, book me some speeches.
I'm gonna start doing speeches.
Fuck this.
Fuck all this posting pictures of my food.
gary vaynerchuk
So Joe, I think you could sell stuff.
Right now, I'm obsessed with people buying and selling shit.
I don't know if you know this, but it is scary.
Scary how much money can be made if you go to thrift stores and marshals and dollar stores and garage sales and flip shit on Craigslist, eBay, Letka.
joe rogan
Really?
gary vaynerchuk
And I mean real economics.
joe rogan
So people go to thrift stores, they buy a bunch of vintage clothes, and then they go on Craigslist.
gary vaynerchuk
It's even scarier than that.
Now that you have a phone and you get the eBay app and you just scan shit, it's not even vintage clothes, which is like the thing most people listening think makes sense.
It's fucking every single thing on earth.
Every single person right now that's listening, that needs $5,000, it's in your fucking house.
It's in your closet.
It's in your basement.
It's in your attic.
Your shit that you're not using is worth money, and you just don't want to put in the work to flip it.
joe rogan
Huh.
unidentified
Uh-huh.
gary vaynerchuk
So I started something called the 2017 Flip Challenge, right?
And I made this video, and the amount of email...
I'm getting...
Hundreds of emails a week of people like, holy shit, I was on fucking welfare, I have college loans, I wanted to take my family on a vacation, and it was the fucking fourth pair of shoes in my closet that I didn't have.
Or, people that are not as fortunate, maybe really don't have a lot of stuff in their home, they were just going to dollar stores or thrift stores, scanning with the eBay app, and one guy found, some guy just bought like 80,000 fucking American apparel t-shirts for 49 cents and is like selling them for like 16 bucks on eBay.
The flip, man, I'm telling you, the reason I'm saying this right now is I want somebody to leave with something tangible from this interview for themselves.
The flip, like all this fucking tchotchka shit here, like I'm looking, yeah, I'm like looking, I'm like that Biggie thing's probably 11, and this fucking Buddha thing.
joe rogan
Sell it for 11 bucks, you think?
jamie vernon
That's worth way more than that.
gary vaynerchuk
Yeah, respect.
It probably is, you know, but like, you know what I mean?
joe rogan
It's PlastiCell, that guy makes those, he actually sculpts them, and then makes a mold of the sculpture, and then sends them out, they're dope.
And the sunglasses actually come off of Biggie, look at that.
gary vaynerchuk
I love it.
joe rogan
Look at his eyes.
There's details in his eyes.
It's dope.
And then we got a Conor McGregor one here and a Tupac one.
This PlastiCell guy is a bad motherfucker.
gary vaynerchuk
So Joe, on this thing, seriously.
I'm fascinated by this.
joe rogan
By what?
gary vaynerchuk
This flip.
joe rogan
Flipping shit.
gary vaynerchuk
Yeah.
Because you have to understand, because of the content I put out, I get asked a thousand times a week through social DMs, email, live streams, how do I start?
I need money.
How do I raise money from venture capitalists?
I'm like, you don't.
You're not raising money from venture capitalists.
98.9% of the people are not raising money from venture capitalists.
You're not inventing the next Instagram.
Let's get a lot more fucking practical and start learning how to actually make money and then take that money and if you want to go build an app with that money, mazel tov, but learn how to actually make the money and the flip thing has been, I've been putting out business content for a long time, it's been the one thing that I'm watching people actually pull off.
joe rogan
Mmm.
That's a really interesting perspective because you're talking about something that's very practical.
Like someone can actually get going on that.
gary vaynerchuk
Books.
joe rogan
You know, like if someone comes to you and says, I want to start the new Facebook, you're like, well, good luck.
unidentified
Well, that's what happens.
gary vaynerchuk
You know this.
joe rogan
Right.
They just think immediately that they're going to be able to start something like that.
gary vaynerchuk
I can't imagine how many people at a UFC match come up to you like, hey, I'm starting this business.
It's going to be like, it's going to be for UFC fighters.
joe rogan
Yeah, they want me to invest.
unidentified
It's hilarious.
gary vaynerchuk
Yeah, I mean, you get pitched 24-7.
joe rogan
I don't invest in businesses I fucking believe in.
gary vaynerchuk
Let alone ones that you don't.
joe rogan
Yeah, exactly.
Like, I've had people come up to me that have, like, super solid businesses that I really think what they're doing is awesome.
gary vaynerchuk
Have you ever passed anything that's gone on to be, like, monster?
joe rogan
Yeah!
gary vaynerchuk
What?
joe rogan
I don't know.
I'm not interested.
I don't, I'm not, I'm just not interested.
To me, I mean, obviously I have a very different life than you do in terms of like that is what you do.
You're about business.
unidentified
Yes, yes.
joe rogan
I'm not, that's not what I do.
I get it.
So me, anything that takes away from my time and my thinking.
unidentified
Is that?
Yeah.
gary vaynerchuk
The family.
joe rogan
Like people say, well, you won't have to do anything.
You just invest in it.
No, you don't know.
You don't understand.
Because then I'm going to think about it.
And that's very valuable.
My thoughts and having that resource occupied by...
gary vaynerchuk
And the thing that people don't realize is you are doing something.
They're leveraging your name, and now you're associated with it, and you care about your name.
Yeah.
joe rogan
There's definitely that.
gary vaynerchuk
I mean, that's real.
joe rogan
Even if my name wasn't associated with it, if they were just using my money, I don't want to think.
Less thinking.
Yeah.
Well, I have too much shit I'm already thinking about.
It's not less thinking.
It's like my thinking is overrun.
gary vaynerchuk
You know what you want.
joe rogan
Exactly.
I avoid anything new just simply because I get obsessed with things.
I don't have the time.
gary vaynerchuk
I get it.
joe rogan
Yeah.
gary vaynerchuk
What's the last thing you got obsessed with?
joe rogan
Archery.
gary vaynerchuk
Archery?
joe rogan
Yeah.
gary vaynerchuk
Like, bow hunting?
joe rogan
Bow hunting, yeah.
gary vaynerchuk
People get really...
unidentified
I'm obsessed.
gary vaynerchuk
You're in deep shit.
joe rogan
Oh, yeah.
gary vaynerchuk
How long have you been doing?
joe rogan
Trust me, five years?
Five years hunting.
gary vaynerchuk
It's going to continue to get worse.
joe rogan
Less than five years.
Four and a half years hunting.
gary vaynerchuk
You hunting?
joe rogan
Three years bow hunting.
gary vaynerchuk
What are you obsessed with, Jim?
unidentified
Pussy.
jamie vernon
Basketball?
Honestly, for the last little bit, last year, it's honestly what you talk about, but I haven't been following you for the last year.
I've been following you since you were on Dignation a long time ago.
joe rogan
By the way, Jamie's the first person to tell me about you.
jamie vernon
Yeah, I initially talked to you about him twice, and then I got an email from your guy, serendipitously.
But content and different things, pattern recognition, too.
I've been just trying to figure out all this stuff.
Almost because, what, five, ten years ago, I wanted to be Zuckerberg, Instagram, all that stuff.
And I know now it's not there.
I'm doing a different job now.
gary vaynerchuk
You know what's interesting about that?
The thing that has really...
Come to the top on my content that's really also helping people is self-awareness.
One thing I'm enjoying listening to you, I'm like, this guy really like, just like martial art, it's been really interesting.
I'm sitting here kind of thinking, I'm like, wow, there's some real self-awareness going on here.
And even just thinking about you now saying that, I wish I could figure out, forget about a drug to make your dick bigger, if I could give somebody a pill that would allow them to deploy self-awareness, the amount of happiness that would be going on in this world would be tremendous.
joe rogan
I understand that.
I can give them a solution.
Struggle and overcoming obstacles and very difficult problems to solve.
Problem solving, whether it's through martial arts or even through complicated things that don't seem complicated like yoga.
Very difficult tasks teach you about yourself.
Those things teach you about personal awareness.
gary vaynerchuk
So let's take a step back.
joe rogan
Okay.
gary vaynerchuk
The amount of people That when they do that, and fail, decide to spend all their fucking time on pondering and blaming is unbelievably high.
joe rogan
Well, that's just a problem with the way their mind is structured.
gary vaynerchuk
Okay.
joe rogan
That's just consciousness structuring.
gary vaynerchuk
Hence why I'm interested in that self-awareness pill and or populating this conversation to the top.
Because when you start caring about what you are versus what you're not, good shit happens.
joe rogan
Right.
Well, yeah, exactly.
Or, you know, think about what you are.
gary vaynerchuk
Fighters, right?
Like when I think about Larry Holmes, I got a conversation once about like how the jab that he was...
joe rogan
The eastern assassin.
gary vaynerchuk
Uh-huh.
Man, it's really interesting when you start tripling down on your strengths.
Obviously, you have to round yourself out.
You don't want to get exposed, especially in MMA. Obviously, it's so multi-dimensional that way that it becomes a vulnerability.
But, fuck man, I'm big on tripling down on people's strengths.
joe rogan
Yeah, it's huge.
Well, one of the interesting things about MMA is people that you would call specialists.
Like, there's a few people that are really good at one aspect of MMA and they dominate people because of that.
Anderson Silva, who's the greatest martial artist of all time, was just a sensational striker.
And when every fight starts off standing, you had to deal with his striking.
Before you could get to him, before you could take him down, before you could try to submit him, you had to get through that.
And he's a specialist.
Damien Maia is a specialist in a completely different way.
He's one of the top welterweight contenders, probably number one now, next to Wonderboy, who's going to be fighting for a rematch of the title.
But Damien Maia is a pure jiu-jitsu specialist.
His striking is only to get close enough to you to grab you, drag you to the ground, strangle you.
And in that way, a lot of what he is is a throwback.
But his jiu-jitsu skill is so elite that everyone else who goes to the ground with him, even guys like Carlos Condit, who's a former world champion, really high-level guy, just gets smushed like a bug and strangled.
Because he's such a specialist.
gary vaynerchuk
I get it.
joe rogan
Yeah.
Martial arts is very interesting in that way, because that works with some people, but it doesn't work with other people.
I mean, other people have beaten Damien Maia because of the fact that he's, in many ways, one-dimensional.
But that one dimension's a motherfucker of a dimension.
gary vaynerchuk
I'm a big boxing fan.
I grew up a big Aaron Pryor fan.
joe rogan
Me too.
gary vaynerchuk
A big Pernell Whitaker fan.
joe rogan
What was in that bottle, man?
Panama Lewis.
What the fuck did he slip him?
What did he slip him?
gary vaynerchuk
I'm dying to know.
joe rogan
I would like to know.
Panama Lewis is still alive.
gary vaynerchuk
I'm able to quantify that because I think about a lot of the boxers who had their one or two things.
It was just fascinating.
joe rogan
Sure.
gary vaynerchuk
Like, you had to figure it out.
joe rogan
Sure.
gary vaynerchuk
Roy Jones.
Roy Jones.
You know, it was funny.
You were talking about Conor.
I was like, when Roy Jones found his moment to go up to heavyweight, you know, Okay, well here's a perfect example.
joe rogan
We're talking about steroids.
gary vaynerchuk
Yes.
joe rogan
When Roy Jones went up to fight John Ruiz, I don't know Roy that well.
I've met him.
He's a great guy.
I'm a huge fan.
He's probably one of my favorite boxers, if not my favorite of all time.
gary vaynerchuk
He was a great fan.
joe rogan
But I'm pretty sure he did some Mexican supplements to fight John Ruiz.
gary vaynerchuk
Just to get up to that weight?
unidentified
Yeah!
joe rogan
He was 200 pounds.
He was jacked.
tj kirk
He was shredded.
joe rogan
It's not necessarily that natural for you to put on that kind of weight.
He went from 168 to 175 to 200. That's a lot of big jumping.
And looked amazing.
And kept his speed.
Then, here's the thing.
Dropped back down to 175 again to fight Tarver and looked like shit.
Had a really hard time making the weight, and I think, also, you look at his body, it was smooth, his muscle tone was different, it didn't look the same, and I think a lot of that is his endocrine system potentially suffering from the steroids, like taking steroids and then the crash.
I don't know.
This is pure speculation.
But all my years of seeing people do the same thing, seeing people take steroids or take anything, any anabolic enhancements, and then dropping down and getting off of them again, you've seen flat.
I get it.
gary vaynerchuk
Pattern recognition.
joe rogan
Well, I know a lot of pattern recognition about fighting.
That's one of the things about fighting is pattern chunking.
You know, you see things you've seen before, you know, and you see it coming before maybe even the other guy sees it coming.
gary vaynerchuk
And that's what I do with consumer behavior and that's how I bet on business.
unidentified
Makes sense.
gary vaynerchuk
I was an early investor in Facebook and Tumblr and Twitter.
It was because I just knew that that looked to me like email.
That looked to me like...
unidentified
Right.
gary vaynerchuk
I invested in Twitter because I thought it was the next email.
joe rogan
What do you think of Snapchat?
gary vaynerchuk
So I invested, first full disclosure, I wrote a $5 million check into Snapchat, so I'm a big investor.
joe rogan
Wow, I guess you like Snapchat.
gary vaynerchuk
So I like Snapchat.
joe rogan
Are you responsible for those puppy dog filters?
unidentified
I'm not.
joe rogan
Because that shit's got to stop.
gary vaynerchuk
Not me.
joe rogan
Ladies, listen to me.
Stop taking pictures with the puppy dog nose.
Stop!
gary vaynerchuk
I like it.
Or don't.
joe rogan
Don't listen to me.
I'm just fucking around.
Do whatever you want to do.
The flowers on the head, though, aren't making you look any better.
gary vaynerchuk
Yeah, it is.
It gives you a very Coachella vibe.
joe rogan
It's fake.
They're fake flowers.
I think you're a crazy person.
gary vaynerchuk
Well, should they do that or should they put the lip injections?
joe rogan
No.
They should definitely have the fake flowers over there.
gary vaynerchuk
Snapchat has to figure out the next move because Instagram's features have, in the short term, affected it.
And where Snapchat was on the verge of becoming a monster was we started seeing 40 and 50 year olds download it.
When the features came to Instagram...
It gave those 45-year-olds a reason not to download another app and that's why Snapchat's lost a little momentum.
It's not that a 20-year-old, yes, some are using stories more on Instagram now.
It wasn't like a mass exodus of that.
It was the growth that they were feeling 40 and 50-year-olds that were just starting, just like Facebook back in 2010-11.
They just started getting your aunt that wanted to act like she was in it starting to download and then the network effect because her aunt has a friend and that's what happens.
It stopped that and that is the concern that Snapchat has which is it wants to be at full scale because that's how you justify a $20 billion valuation which is what it wants to go IPO at.
joe rogan
I think Snapchat's big thing is the filters, like the zombie filter and the rainbow throw up, all that stuff.
Like, that's what makes it cool.
And the fact that I can take your face and put it on my face, like, that's kind of dope.
I mean, a lot of people do that, and it's really pretty amazing if your face is similar, like, similar size to what you can pull off.
It's amazing!
gary vaynerchuk
I agree.
I mean, listen, they've done a lot of smart stuff, especially with AR and all that kind of stuff.
It's going to be very fascinating if the glasses take off at full scale or what else are they up to.
You know, they call themselves Snap now.
I've never seen a social- They're not Snapchat anymore?
As a company.
They're Snapchat, but as a holding company, this is corporate bullshit.
Nobody cares.
But the reason I care is when they came out with the glasses, speckles, I've never seen a social network act like a fashion brand.
There's something different about Snapchat that way.
joe rogan
How does it act like a fashion brand?
gary vaynerchuk
Because of the glasses?
If I woke up tomorrow and found out that Snapchat was coming out with sneakers, I'd be like, uh-huh.
Whereas that would make no sense for Twitter or Instagram or Facebook.
unidentified
Huh.
gary vaynerchuk
So that's where I'm curious if they're opening up that avenue.
Snap is very LA'd out.
It is not hardcore Silicon Valley product.
It's got a little of that LA flavor.
Evan's got that.
joe rogan
What's the difference?
gary vaynerchuk
The difference is Silicon Valley is very tech nerded out.
It's a little different now because everybody's gone there to make their millions but it is still very grounded in technology.
Engineers are the rock stars and it's a San Francisco vibe.
Snapchat is an LA company.
And it started by a very young entrepreneur who's way cooler than the majority of entrepreneurs that we've seen before build these products, just in life.
He was a cooler kid.
And the vibe of the product, the exclusiveness of it, the awkwardness of using it, and they like that.
It's like, if you don't understand us, fuck you.
It had that vibe.
And so I'm curious to see how that plays out.
joe rogan
Hmm.
Yeah, I don't use it.
I have it on my phone.
unidentified
What do you use?
joe rogan
I use Instagram and Twitter and Facebook.
And Facebook, honestly, I kind of use Facebook only because Instagram links up to it.
Got it.
But it's interesting, like, when I look at the numbers.
gary vaynerchuk
Use it as a distribution.
joe rogan
Yeah.
Yeah, I use it, and I don't interact with people that much on Facebook, and people get mad, but I don't have that much time.
gary vaynerchuk
It's not as native to interact there.
unidentified
Yeah, right.
gary vaynerchuk
It's a lot easier to interact on a Twitter.
joe rogan
Yeah, Twitter's easy as fuck.
Instagram's a little weirder because when you get a comment, if you reply to that comment, then you have to go find the original comment.
gary vaynerchuk
It's not as native.
joe rogan
It's clunkier.
gary vaynerchuk
Twitter is the water cooler of our society.
joe rogan
Yeah, I agree.
gary vaynerchuk
It's got a lot of shortcomings.
joe rogan
Yeah.
gary vaynerchuk
For content and how much people are paying attention to the newsfeed, but definitely from a conversation standpoint, there's nothing close.
So for example, when this airs, that's where I'll go and engage with people, because a lot of people have never heard of me before that listen to this, and I'll respond to those feedbacks much more there than anyone else.
joe rogan
Yeah, I will too.
And that's where I have the most followers too.
And I'll interact with people more.
But I also feel, like I said, I just think that...
Jamie was just telling me the other day that Instagram makes it so you can like people's comments now.
gary vaynerchuk
Yes.
It's a new little feature.
They've been...
As you know, Jamie, it sounds like you're really getting deeper and deeper in this game.
They've been innovating very fast.
Tons.
Tons.
Snapchat today put out a way for you to link out to websites.
So there's just movement.
There's always movement.
Facebook is definitely going to launch stories in Facebook.
joe rogan
Yeah?
gary vaynerchuk
Because they just launched it in Ireland.
So I've already seen the preview of it.
It's out.
So that's coming.
So that will be interesting to see what that does.
Plenty more to come.
I think Facebook should become a television company.
I think they should actually come out with a television.
An actual television?
An actual physical television.
This is just what I think they should do.
And when you're in your feed, you see something, you just flick it, and it goes on your television.
You watch it.
joe rogan
So like Apple TV does?
Uh-huh.
Hmm.
Don't do that, Facebook.
Listen to me.
gary vaynerchuk
Facebook, listen to me.
I have a better track record.
If you want to talk about fighting somebody, Facebook, if you want to fight Tumblr, listen to Joe.
joe rogan
There's a lot of TV companies out there.
No one's going to buy your fucking TV. Trust me.
You're going to make a lot of TVs.
They're going to be sitting in a warehouse somewhere.
gary vaynerchuk
Gary B. is going to be, I made a mistake.
I made a mistake for the TV. I'm going to say, and in this keynote, look at this great clip from 2017 when I fully predicted the Facebook TV. Why would they get involved in selling TVs?
What would be different than their TV? Because when you own the hardware, you own the action.
joe rogan
Right, but why would anybody buy that when you could do like a little Google Chrome thing that sticks right into a USB port and just shoot it right from your Android phone and instantaneously goes to your TV? If you make the best product, everybody has permission to play in anybody's space.
gary vaynerchuk
So if you make the best TV? Sony had no permission to go in the video game space until they made the fucking PlayStation.
Everybody's like, what the fuck?
joe rogan
Right.
gary vaynerchuk
Right?
Like, Netflix wasn't supposed to produce the best original content.
joe rogan
Right, but that's a difference, right?
Like, there's a platform, if you're selling a console that makes video games, then you have to hire a bunch of people to make games for that, or, you know...
gary vaynerchuk
No, you don't.
You're the Razer and the Razer Blade thing, right?
Like Facebook can just, first of all...
joe rogan
Razer and Razer Blade?
gary vaynerchuk
What do you mean?
So you just become the platform, other people can make it.
Like Sony didn't make those games.
joe rogan
Right, but they hired people too.
They made some of their own games.
gary vaynerchuk
Yeah, but they mainly bought from other producers.
But more importantly, Facebook...
joe rogan
They created a platform and people built for it.
gary vaynerchuk
And when you have the kind of money that Facebook has, Facebook can go out and buy the number four TV manufacturer, steal two people from Samsung, and they're in the fucking game.
joe rogan
Right, but everybody already has a TV. Getting them to buy a Facebook TV. Yeah, but one more time, and you know this, Joe.
gary vaynerchuk
We used to have Sony TVs now.
We have Samsung TVs.
joe rogan
Jamie, are you with me on this?
gary vaynerchuk
No, he's with me.
jamie vernon
I'm with both of you.
I see what you're both saying.
gary vaynerchuk
If he's saying I'm with both of you, I'm leaving.
No!
joe rogan
Jamie's super honest with me.
gary vaynerchuk
Jamie, you need to be historically correct.
jamie vernon
Yeah, it's a great point.
You brought up that Snapchat sneaker thing a few weeks ago.
At least that's what I saw a few weeks ago.
And I think that's a great point.
It's not going to work for everyone, though.
joe rogan
It's a good idea if you want to go broke.
jamie vernon
But it's a brand thing.
joe rogan
Put all your money in Yeezys.
gary vaynerchuk
You know what's interesting?
Wait a minute.
That was actually where I was about to go.
You just walked into it.
I'm fascinated by the following.
The fact that you even said Yeezys three years ago.
Right.
You would have never said anything but Nike.
joe rogan
No, you don't understand us.
The reason why I say it is because he buys Yeezys and I mock him on a daily basis.
gary vaynerchuk
I get it.
joe rogan
I think they're the shittiest, fucking goofiest looking sneakers I've ever seen in my life.
gary vaynerchuk
And?
joe rogan
And they sell it crazy.
gary vaynerchuk
Bingo.
joe rogan
There's a lot of retards out there.
unidentified
Bingo!
gary vaynerchuk
Hey, how about this?
You know, I'm of the age when UFC started, when mixed martial arts started hitting the scene, right?
Royce Gracie, like way back.
Hoist.
Hoist, I apologize.
What did everybody say about that?
No chance.
Fucking stupid.
joe rogan
Well, that's different.
gary vaynerchuk
No, it's not.
Sure it is.
It's primal.
joe rogan
Everybody understands fighting.
gary vaynerchuk
Fashion is primal.
It's the way we express to each other.
joe rogan
Yeezys are definitely not primal, bro.
gary vaynerchuk
Yes, they are, brother.
Yeezys are primal.
joe rogan
That stupid stripe that they have, the color stripe on the side.
Christ.
jamie vernon
Makes them harder to duplicate.
joe rogan
They look like shit.
Wrong.
Trust me.
Five years from now, you're going to be making fun of those things.
Hang in there, buddy.
jamie vernon
These shoes I have on my feet right now...
joe rogan
Those are pretty dope.
I like those.
jamie vernon
These have been retro'd like four or five times and that's because they resell for $700 and they're like $160 shoes.
joe rogan
But those look better.
Those are Jordans.
They look cool.
gary vaynerchuk
I've never wore a pair of Jordans in my life.
unidentified
Really?
gary vaynerchuk
I hate Michael Jordan with my entire heart.
unidentified
Whoa.
He's a Knicks fan.
Whoa.
gary vaynerchuk
I'm a 41-year-old Knicks fan.
joe rogan
Is that just because you're a Knicks fan?
gary vaynerchuk
And if you're a 41-year-old Knicks fan out there right now, fuck you if you bought Jordans.
joe rogan
I don't believe what you're saying.
jamie vernon
It stopped the next championships.
gary vaynerchuk
That's right.
joe rogan
So you're just loyal because he's a really good basketball player.
You're loyal to the team that he crushed.
You're loyal to his characteristics that you admire and you do on your own daughter.
unidentified
Yes.
gary vaynerchuk
I fully respect that.
I respect and understand he's the greatest basketball player of all time.
joe rogan
Right.
unidentified
Is he still?
joe rogan
Is that still Jamie?
gary vaynerchuk
That is probably right.
I mean, listen, you want to get into Wilt and there's some different ways to debate that.
Here's what I will say.
I hate when people argue with me on this.
You can separate respecting somebody's skill set and thinking they're a piece of fucking shit.
joe rogan
But you only think he's a piece of shit because he beat your team?
gary vaynerchuk
Yes.
joe rogan
That's it.
gary vaynerchuk
Isn't that more than a fuck enough?
joe rogan
I guess.
gary vaynerchuk
Like Tom Brady?
Choke.
Would be phenomenally happy with that.
joe rogan
If he died?
gary vaynerchuk
Listen, I don't want to go there because I think a lot of people listen to this shit.
But if he fell down and could never play again?
If he retired after Sunday, I'd be real happy.
Real fucking happy.
joe rogan
You just don't like that he's really good and he wins.
gary vaynerchuk
Correct.
joe rogan
That's so weird.
gary vaynerchuk
At the expense of my team.
joe rogan
See, but that whole my team.
I understand if you own that team, but you don't own it yet.
gary vaynerchuk
No, it's my escape.
Joe, it's the one place I get to escape.
It's my three hours fucking 16 times a year where I can recalibrate my whole fucking insane life.
joe rogan
Well, I'm coming in from a weird perspective.
A weird perspective as a person who's a sports fan because my sports that I only watch are martial arts and...
As a fan of them, I'm a fan of performance more than I'm a fan of a person.
So I'm not a fan, like when I watch people fight, I'm a fan of whoever wins the fight.
I'm a fan of how they win it.
You're a bandwagon fan?
Not a bandwagon fan.
gary vaynerchuk
I'm kidding, I'm kidding, I'm kidding.
joe rogan
I'm a fan of technique.
gary vaynerchuk
You love the craft.
joe rogan
I love the craft and I also love...
I love moments.
I love someone dominating a moment.
gary vaynerchuk
I think that is exactly right.
And I love when I don't have a horse in the race.
joe rogan
But you always have a horse in the race when it comes to basketball.
gary vaynerchuk
And football.
I used to win hockey and baseball but my teams won championships and then I get out.
joe rogan
Alright.
So no baseball.
So if you could appreciate someone who's a bad motherfucker who breaks the home run record.
gary vaynerchuk
That's stuff I get excited about.
That's why I love that.
That's why I like boxing so much for that.
I tend not to have a horse in the race.
I usually root for the underdog.
joe rogan
That's a good move.
gary vaynerchuk
Yeah.
joe rogan
It feels better when they win.
gary vaynerchuk
Yeah.
That's usually my default.
joe rogan
Yeah.
When someone is the favorite and they beat the shit out of someone, they go, well, I saw that coming.
unidentified
Yeah.
joe rogan
Like when Tyson was in his prime, those were weird fights because they were executions.
unidentified
They were.
joe rogan
We fought Bruce Seldon.
gary vaynerchuk
Those were real events.
Bruce Seldon was post...
By the way, Bruce Seldon had...
No, that's Smoking Burt Cooper, who I think of when I think about Bruce Seldon because they had a similar body shape.
joe rogan
Right, jacked.
gary vaynerchuk
Smoking Burt Cooper knocked down Holyfield in Atlanta.
joe rogan
Yeah.
gary vaynerchuk
And I thought he had that fight.
I was so excited.
joe rogan
It's a great fight.
Holyfield's a stud.
Holyfield is a fucking stud.
gary vaynerchuk
Real stud.
joe rogan
Yeah, I mean, there's a lot of great boxers, but Tyson had something going on where...
gary vaynerchuk
Well, he transcended.
There's pop culture.
joe rogan
Yeah.
He was an executioner.
Yeah.
gary vaynerchuk
It's pop culture.
When they transcend into pop culture.
The problem with that, a lot of times, is I feel bad for those from Ronda, right?
Like, the drop-off is so extreme when you get to become a cultural icon.
joe rogan
Yeah, but her she's a real weird case because she's essentially done So you got to wonder like her mindset when she was winning was this mindset of a destroyer She would go in there and smash these girls and she was all in but then she got wooed by Hollywood and all the distractions and movies and TV shows and all that nonsense and then Bought into a bad strategy against one of the best strikers
in the sport and fought the absolute worst way she could have fought against that elite striker and got fucked up.
And once she got fucked up, man, the wheels came off She takes a whole year off and then comes back again and just gets annihilated.
Like really annihilated.
And now she's essentially done.
gary vaynerchuk
Here's my big point on MMA in the modern world.
If you lose the entire fight within the time of an Instagram post, you're in deep shit.
joe rogan
You are, but you're not.
See, because she beat Kat Zingano in 14 seconds, and Kat Zingano's still in the mix.
And MMA math is all fucked up, but this is, it doesn't really work this way, but this is a fact.
Kat Zingano stopped Amanda Nunes.
She beat her in the third round.
But Ronda Rousey, after that fight, armbarred Kat Zingano in 14 seconds.
gary vaynerchuk
Yeah.
joe rogan
So, it's bananas.
gary vaynerchuk
You know what's really cool about MMA? I've said this.
You might have caught this, James.
It's the closest thing to entrepreneurship because everybody loses in entrepreneurship.
Boxing's funny.
That loss really dangles.
It's devastating, that loss.
I've been more fascinated from afar, and I'm not as deep into sport, and you can correct me if I'm wrong, but there is an absolute different level because the way the sport...
Is structured, there's an acceptance by the fan base of the loss in this sport that I think is very different than boxing.
It's a scarlet letter in boxing.
When you're coming up, you need to keep it clean.
joe rogan
Right, you want to be undefeated.
You want to be an undefeated contender.
It is a big factor.
And in MMA, almost no one is undefeated, except Nurmagomedov.
He's one of the very few guys that's a top contender right now that's undefeated, and he's just a destroyer.
But, you know, he's rare.
He's very rare.
Most people at the top have lost a couple of times.
What Conor showed when he lost, he showed the ability to regroup, take it on the chin like a fucking man, make no excuses whatsoever, and jump right back in and win.
And that's super, super rare.
gary vaynerchuk
I agree.
joe rogan
He's a phenomenal individual in his ability to visualize things, his belief in himself is just unflappable, and his incredible confidence and ability to operate under pressure.
That's the big thing, is being dwarfed by the moment.
Being dwarfed by the moment happens so many times.
gary vaynerchuk
So much.
joe rogan
People allow those negative thoughts to creep into their mind.
gary vaynerchuk
All those eyeballs.
joe rogan
All those eyeballs.
A lot of fucking eyeballs, baby.
A lot of eyeballs and a lot of doubt.
gary vaynerchuk
What was the biggest audience you performed?
What was the first time you took a quantum jump?
What was the number?
Did you go from consistently doing clubs, then what was the first time?
Because I had a very weird thing happen to me with speaking.
It was always like 500, 300, 49, 80, and then I got this weird gig for RE-MAX National Convention at the MGM-Gram, like 15,000.
joe rogan
Jesus Christ.
gary vaynerchuk
And I was like, it was such a funny...
joe rogan
What was that like?
gary vaynerchuk
I mean, I would do it every day if I could.
joe rogan
Seems really bizarre, right?
Like, the attachment from the people?
gary vaynerchuk
Uh, yes, but I focused on the people that were closest to me.
joe rogan
Okay.
gary vaynerchuk
It worked for me.
joe rogan
Yeah, that's a good move.
That's the way to do it.
And while taking into account all the people that aren't right there.
Yeah.
gary vaynerchuk
What about for you?
What was the...
joe rogan
Well, I mostly started out with clubs for a long time.
I mostly did clubs.
And then as I started getting more and more popular, I moved into larger places.
And the biggest place that I've ever sold out was in Denver, which was like 5,700 people.
So that's a different experience, man.
It's just weird.
It's weird.
Someone's addicted to their phone.
gary vaynerchuk
Someone's addicted to their phone.
joe rogan
You have another meeting tonight?
gary vaynerchuk
Yeah.
joe rogan
What are you doing tonight?
gary vaynerchuk
Doing a biz dev meeting.
joe rogan
Really?
gary vaynerchuk
Yeah.
joe rogan
A business development meeting tonight after 10 p.m.?
That's hilarious.
gary vaynerchuk
I normally...
joe rogan
And you live in New York, so this is 1 a.m.
for you.
unidentified
Yep.
gary vaynerchuk
And I left at 4 a.m.
this morning because I had Chicago meetings.
joe rogan
You on speed?
What are you doing?
gary vaynerchuk
Popping pills?
No, my brother still has a weird...
No.
I'm like, seriously...
joe rogan
Are you super clean?
gary vaynerchuk
What do I have?
I'm super...
unidentified
What do you have?
gary vaynerchuk
I've never even tried smoking a cigarette.
joe rogan
Whoa.
gary vaynerchuk
Yeah.
joe rogan
Well, that's good.
Smoking a cigarette's probably not a good move.
No pot, no nothing?
gary vaynerchuk
Nope.
No.
joe rogan
No?
gary vaynerchuk
Much to the chagrin of every one of my friends.
unidentified
Maybe make you a little bit more creative.
gary vaynerchuk
I just think I have natural something.
Because my brother literally thinks I'm a robot, like literally has asked weird questions of my parents.
joe rogan
Well, you seem passionate.
If you're passionate, you're engaged.
If you're engaged, you're excited, you have energy.
gary vaynerchuk
You know what I am?
I'm grateful as fuck.
joe rogan
That's good, too.
gary vaynerchuk
If you really asked me what the slight variation of that is, I think it's gratitude.
joe rogan
Gratitude's huge.
gary vaynerchuk
It's gigantic.
I think gratitude is a real drug.
joe rogan
I think it is too.
gary vaynerchuk
So I'm just grateful.
joe rogan
Well, it's certainly fuel.
It's energy.
And it's warmth.
And it's a feeling also that's very attractive.
Like other people recognize true gratitude and they get excited by it too.
unidentified
Yeah.
gary vaynerchuk
And perspective.
I think perspective is another one.
joe rogan
I agree.
Yeah.
Perspective is good.
You know, being honest and humble and recognizing that, yeah, you work hard.
Yeah, you bust your ass.
But yeah, you're also like super lucky just to be living in America.
unidentified
400 trillion to one.
gary vaynerchuk
Yeah.
Your dad might have decided to jerk off one more time the day before, and we wouldn't be here.
Damn.
Jamie, your mom might have wanted to take a quick glass of wine.
Like, 400 trillion to one, the odds of being a human being.
No, seriously.
I know I'm getting this little weird thing, but we're going down this path.
I'm fascinated by that.
joe rogan
Yeah, no, it's a real statistic.
If you think about cum, you really start dividing and conquering.
gary vaynerchuk
If you really understand that you could end up on your dad's chest or napkin instead of becoming a human, it's humbling.
joe rogan
Yeah, it is, in a lot of ways.
gary vaynerchuk
Yeah.
joe rogan
But once that happens...
gary vaynerchuk
Once you become a human?
joe rogan
Yeah, once you become a human, then, even then, the odds of being fortunate to have good health, fortunate to not have the fuck beat out of you by your parents, or being in foster care with abusive people, or a million different factors.
gary vaynerchuk
You're going down the path that I think about on a daily basis.
I also had the misfortune of three of my four grandparents dying before I knew them.
Because everybody died in Russia in their 50s because everybody was fucking miserable from communism.
So I haven't had a whole lot of death in my family.
I mean, it's real good.
So I'm grateful.
joe rogan
Gratitude is giant, man.
It's really good and you know what and you can extend that gratitude like there's a lot of people that woe is me But god damn it if you just need to look at look at it in a balanced perspective There are people in parts of the world that would fucking literally kill to be in any position That anyone listening to this who is woe is me right now.
gary vaynerchuk
You know what the problem with woe is me?
Nobody's fucking listening My friends, let me tell you who's listening to you complain.
Either the two or three people that kind of have to because they're your parents or your other fucking losing friends.
Nobody gives a fuck.
That's the problem.
What people don't understand about complaining is it has zero ROI. Right, and also excuses.
joe rogan
Excuses are terrible.
The worst thing you could ever do is give yourself a reason why you're not successful or not happy or not this or not that.
gary vaynerchuk
It's always your fault.
joe rogan
Yeah, well, it's easy for you to say, Gary.
gary vaynerchuk
Yeah, I got it.
joe rogan
Your dad fucking owned a wine store, bro.
gary vaynerchuk
Yeah, I got it.
unidentified
Oh, you're fucking, you're so happy he started a fucking YouTube channel, bro.
I get it.
Well, my dad, he fucking used to hit me with a belt.
gary vaynerchuk
If anybody's made it that looks like you, that's it.
unidentified
That's it.
joe rogan
It must have happened.
gary vaynerchuk
There's a blueprint.
So, I get it, man.
joe rogan
What is even making it, right?
gary vaynerchuk
Well, that's your own definition.
joe rogan
Is anybody happy?
gary vaynerchuk
That's it.
joe rogan
Is anybody that's in similar circumstances, did they navigate their way better than you?
Learn from them.
Learn from them.
gary vaynerchuk
I think, for me, the journey is the fucking addiction.
joe rogan
So you just love the whole puzzle of it all, the game.
gary vaynerchuk
You know, it's funny.
I was listening to you about fighting and the performance.
That's how I feel about business.
Actually, buying the Jets is gonna be the worst day of my life.
joe rogan
Because then you're gonna need a new mountain to climb.
unidentified
Yeah!
joe rogan
You need to buy an island.
Start a country.
gary vaynerchuk
No, I don't want that shit.
You know what I want?
I want to build a honey empire.
joe rogan
Honey?
gary vaynerchuk
Honey.
joe rogan
Honey.
Like bees?
gary vaynerchuk
I want to build one of the most successful business things ever, and I want to do it in a way that I treated my employees and my business partners in a honey manner.
joe rogan
Oh, okay.
Not actual honey.
gary vaynerchuk
No honey, like honey and vinegar.
joe rogan
Right, more honey than vinegar, right.
gary vaynerchuk
Correct.
joe rogan
Right, you get more flies from honey.
gary vaynerchuk
I was super pissed when Steve Jobs was the icon in Silicon Valley and all my young friends started becoming dicks to their employees because they thought they were getting more out of their employees.
unidentified
Yeah, that always disturbed me about him too.
gary vaynerchuk
I hated that fucking narrative.
I fucking hate that.
joe rogan
But I wish I knew what the actual truth was.
I wish I got to see him communicate with his employees and see what it was that freaked him out.
Like, was he really a dick or did he work with a bunch of ne'er-do-wells or lazy people or fools or, you know, what is it?
unidentified
Number one.
joe rogan
Number one what?
He wanted to be number one.
For sure.
unidentified
No, no.
gary vaynerchuk
He was a dick.
joe rogan
He was definitely a dick?
gary vaynerchuk
Listen, truth is, back to the way you talked about steroids and Hugh, I don't know.
joe rogan
Right, I don't know either.
gary vaynerchuk
It's super hard when a whole lot of human beings are saying it who worked for him.
joe rogan
Yeah, I think he was absolutely completely obsessed.
And I think for a lot of people, that really wasn't what they wanted.
They wanted a job.
You know, they wanted to do good at their job.
unidentified
I'm obsessed.
joe rogan
Yes.
gary vaynerchuk
But I deploy empathy.
I know that other people have other goals and wants and needs and that shouldn't come.
Mine, even though it's my company, it shouldn't come at their expense.
It's my job as a leader to figure out how to provide for them and figure out what's left for me to do what I do.
That's leverage.
joe rogan
Right, but what he wanted to do was create something unbelievably powerful and he had this super vision of it and he wanted everybody else to share that vision but not really necessarily sharing the rewards of it.
Which is a big problem, right?
gary vaynerchuk
Nonetheless, listen, I don't know shit about him to critique it.
Here's what I know.
joe rogan
I don't like turtlenecks.
gary vaynerchuk
Ready for this?
Ready for this?
The bottom line is, he impacted an entire generation of young 25-year-old Silicon Valley CEOs who weren't smart enough and decided just to be assholes across the board for like two years there and it really sucked.
joe rogan
So you would know that.
I don't know anything about that.
So explain to me what that was like because you might as well be talking to someone from another country.
gary vaynerchuk
That whole era of like Web 2.0, that second wave, that 2004, that Kevin Rose, right?
You know, who invented Dig, and Zucks, and Ev Williams, and the investors, Sokka, and all these characters.
It was just a crazy thing.
You knew you were sitting in a game.
It was kind of like Hip Hop 85. Like I would go to these meetings, I would be in San Francisco, I would hang out with them, and I just fucking knew.
I even have videos in 2009 like saying this shit.
I just knew.
I was like, these are going to be the fucking fucking characters that are going to be the next icons of the world because they're building the products that everybody's going to pay attention to.
And there was just a lot of things going on.
At first it was pure as shit.
Like these kids really just wanted to save the world.
Let's make the world better with technology.
Then you start having assholes like me come in who had commerce ambition.
And I'm like, yes, you saved the world, but let me own 10% of the company while you save the world.
And then you had the worst wave, which was the people who blindly just thought because they were 22 and wore a hoodie that they were going to invent the next Facebook.
joe rogan
Right.
Yeah, there's a lot of posers, right?
gary vaynerchuk
Absolutely.
You understand that there's a very big difference between being an entrepreneur and being a successful entrepreneur.
joe rogan
Right.
gary vaynerchuk
Yeah, huge.
But the market right now, everyone's like, oh, you're a CEO, an entrepreneur?
Like, as if you won.
That's like me saying I'm a basketball player.
I play basketball.
I'm not making any fucking money.
joe rogan
Right.
gary vaynerchuk
And so, yeah, we have a real issue in fake entrepreneurship right now.
Everybody thinks, you know, it's cool.
It became cool.
It's crazy to me how cool entrepreneurship became.
When I was a kid, being an entrepreneur meant you were a loser and had an idea.
You're laughing because a lot of youngsters are listening.
You don't know.
Back in our day, entrepreneur was a word that you rarely heard.
I used to think I was a businessman.
That's what I said, not an entrepreneur.
joe rogan
You must hear a lot of really shitty ideas.
gary vaynerchuk
For a living.
joe rogan
Yeah.
Because I get some emails sometime and I'll get like one paragraph and I'll go, get the fuck out of here.
What is this nonsense?
And I'll just delete it.
But you must get that like all day long.
gary vaynerchuk
All day long.
joe rogan
It's hard to separate, right?
Like how do you find those little diamonds?
gary vaynerchuk
Sometimes you do and sometimes you don't.
You have to take your L's.
I have an email that I always look at from a good guy named Joe and he worked at a company called Air Bed and Breakfast.
Joe at Air Bed and Breakfast.
Gary Vee, we're huge fans here at our company.
We'd love for you to invest.
Never even replied.
Now Airbnb is worth a lot of money.
joe rogan
A lot of fucking money.
gary vaynerchuk
Email from my boy Ben Lair, founder of Thrillist.
Sent me an email.
He's like, hey, I really like these guys.
You should look at it.
Didn't jump on it.
Warby Parker.
Big glass company.
You know, like, it happens.
joe rogan
Yeah, that's a weird one, right?
Who the fuck saw that a glasses company was going to be giant?
gary vaynerchuk
Not me.
But, other times, you know, Venmo.
joe rogan
Zappos.
gary vaynerchuk
Knew it right away.
Like, you know, it happens.
I mean, it goes both ways.
joe rogan
I saw Amazon.com.
I was like, bitch, how much money are you going to make selling books?
gary vaynerchuk
Yeah, oh yeah, yeah.
I'm from the generation where people made fun of my dad because I didn't open a second wine store and I went on the internet.
They're like, the internet's a fad.
Youngsters, listen real quick.
People debated the internet itself.
Forget about is Snapchat gonna be here in five years?
Back in 1994, five, six, seven, eight, people were like, the internet's not gonna be here in five years.
joe rogan
Go earlier than that.
When IBM first came out with their home computer, people were thinking that's ridiculous.
gary vaynerchuk
That's what always happens.
joe rogan
That's a joke.
gary vaynerchuk
The telephone is not a viable product, as one said, by the people that didn't want the telephone to win.
joe rogan
Yeah, nobody saw a lot of things coming.
So what should we do, Gary Vee?
Let's wrap this up.
What should we do?
What should people do?
gary vaynerchuk
People should fucking stop complaining.
joe rogan
Right.
gary vaynerchuk
Good call.
People should figure out who the fuck they are.
joe rogan
Good call.
gary vaynerchuk
People should not listen to America propaganda of fixing the shit they suck at.
They should be tripling down at what they're good at.
They should be competent in certain areas, but you're not gonna become Beyonce or your bone structure is a certain way.
You're not gonna solve everything.
Your IQ can get a little bit better, but don't worry about the incremental.
Figure out what fucking puts you on fire and you're halfway decent at.
If you're lucky enough right now to be listening and you're good at what you like, become tunnel fucking vision.
Because there's way too many voices telling you what and how.
And here's the other thing, and this is the big one, because you have a humongous audience.
The biggest thing that I've seen dividends from, have the conversation with the person that's holding you back.
The reason most people who are listening right now are not doing that thing is they're worried about the opinion of somebody, usually their mother.
Usually their father and the reality is that your spouse may be the person holding you back and you have to have that conversation.
joe rogan
Cut him off!
gary vaynerchuk
We have to get to a place where you're doing you because the number one thing that scares the fuck out of me is regret.
And you're going to sit there at 72 and you're going to say, I wish, I wish, I wish.
And whether that's money or spend more time with your family, there's a million ways to do this.
Not everybody wants to buy the Jets.
Not everybody wants to smoke weed on the beach in Bahamas.
Everybody's got a different fucking thing.
Figure out what your fucking thing is and stop making fucking bullshit excuses.
Who the president is.
Your mom did this.
I missed it.
I had that idea for Uber.
Then why didn't you fucking do it, dick?
That's what I think, Joe.
joe rogan
Better words have never been spoken.
Gary, you're a bad motherfucker.
Thank you, sir.
unidentified
Thanks for having me.
joe rogan
Pleasure meeting you.
unidentified
Real pleasure.
joe rogan
So glad you did this.
gary vaynerchuk
Thank you.
joe rogan
Good night, everybody.
We'll be back tomorrow, episode 9-11, with fucking Alex Jones.
That's right.
You heard it.
And Eddie Bravo.
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