All Episodes
April 30, 2016 - The Joe Rogan Experience
03:09:45
Joe Rogan Experience #792 - Lewis, from Unbox Therapy
Participants
Main voices
j
joe rogan
01:37:58
u
unbox therapy
01:24:18
Appearances
j
jamie vernon
03:20
Clips
j
josh olin
00:01
m
marc morano
00:19
| Copy link to current segment

Speaker Time Text
joe rogan
Should we smoke weed?
We're live already?
I asked, should we smoke weed?
Right when Jamie gave me the gun sign.
What's up, brother?
Good to see you, man.
unbox therapy
Yeah, you too, man.
It's good to be back.
joe rogan
It's good to have you back.
This is like warm time, though, in Toronto.
You didn't really want to leave that bad right now.
unbox therapy
Yeah, you know what?
But I kind of felt like today out here was almost the perfect weather anyways.
Oftentimes I'll come out here, like I'm not a guy who needs to be in the heat.
You know?
joe rogan
Right.
unbox therapy
I'm not one of these people, when it snows or whatever, like I'm complaining.
I can handle it.
I feel like genetically I'm built for that environment.
joe rogan
Well, you're a Canadian.
unbox therapy
That's right.
Canadians.
Born and bred.
joe rogan
They can deal with it.
unbox therapy
So, yeah, so I'm not, you know, I don't mind a little bit of the cold, but today here in LA, this is God's weather.
This is like...
I think if every day could be exactly like this out here, there'd be a compelling argument.
But it's those hot days, getting into the car and burning.
Am I fired up today?
Am I fired up this morning?
This is coffee number three, all right?
Blame the caffeine.
joe rogan
There's two arguments, right?
The argument is if it's really cold out, you can always dress for the cold.
But you can't really dress for the warm.
unbox therapy
Yeah, right.
Undress.
joe rogan
But you could freeze to death.
It's super hard to heat up to death.
Like, you gotta really fuck up to heat up to death.
unbox therapy
The desert!
The desert!
The desert will kill you pretty much.
joe rogan
You gotta go to Death Valley.
I actually know a dude who died like that.
unbox therapy
Really?
joe rogan
Yeah, he went on like a sort of a spiritual walkabout kind of a thing.
This guy Evan Tanner.
He was a UFC fighter, former middleweight champion.
unbox therapy
Actually, I feel like I may have heard that.
joe rogan
Yeah, he was into these, you know, these long periods of solitude and spiritual quests and he decided to go out into the desert and...
You know, just try to find himself or whatever.
I don't know exactly what his purpose was.
But when you get out there and it gets to like 120, 130 degrees, you get disoriented.
And he couldn't figure out where he put his water.
unbox therapy
Wow.
joe rogan
Yeah, he couldn't find where his stuff was.
unbox therapy
You know what's funny?
How about that stuff in movies and whatnot, cartoons, where every time somebody's in the desert, they're seeing a mirage.
joe rogan
Yeah.
unbox therapy
What is that about?
joe rogan
Well, you can definitely hallucinate before you die.
unbox therapy
And do you think that's what that's predicated on, is an actual history of people having seen these oasis situations?
joe rogan
Well, you know what it is.
You know how when you're driving on the road and the road is really hot, it looks like it's wet, it looks like there's water on the road?
unbox therapy
Right, from the heat waves.
joe rogan
Exactly.
That illusion on the road can recreate itself, I'm sure, in desert situations.
It only makes sense.
unidentified
Right.
unbox therapy
And it's what you want to see.
joe rogan
Yes.
unbox therapy
So you're like, you know you're in rough shape.
joe rogan
Yeah.
unbox therapy
You create what you need to see.
joe rogan
Can you imagine if you did?
Imagine if you're like almost dying and you find water.
unidentified
You'd be so psyched.
joe rogan
You'd be like, yes.
I mean, I think those are the kind of moments that make people really truly appreciate life.
And I think that's one of the reasons why people in LA are so fucking spoiled.
unidentified
Mm-hmm.
joe rogan
And ridiculous is because they don't experience real weather.
It gets a little warm, and then the worst thing they have to do is turn the AC on.
But they don't have to shovel their way out of snow.
They don't have to drive on slippery roads.
They don't have to...
And there's a certain amount of community that comes with everybody sort of bonding together because it's a blizzard.
unbox therapy
Right.
joe rogan
You remember those?
unbox therapy
Oh, yeah.
joe rogan
Sure.
unbox therapy
You experience it all the time.
Happens all the time, yeah.
Yeah, it's the kind of situation, I think, where any time as a human being you lose a little bit of control over a situation, whether it's the weather or something else, you kind of take yourself outside of that realm of how we like to compartmentalize things.
The epitome of self-centeredness is being in control of absolutely every experience you have and never letting go.
joe rogan
And the rest of the world around you as well.
unidentified
Yes.
joe rogan
Not just your experiences.
unbox therapy
Exactly.
It's a control kind of situation.
And choosing to live in a place where shit can go wrong or you can have a snowstorm or whatever is kind of...
It's kind of an element in that.
It's an aspect of losing control over the space.
And so what ends up happening, you've got people sliding around.
You've got essentially people coming to the realization that the planet can kick the shit out of you if it wants to.
I guess an earthquake would work that way.
joe rogan
Earthquakes do work that way.
Even a horrible thing like 9-11 works that way.
unbox therapy
It did.
joe rogan
When I was in New York, we filmed Fear Factor in New York like less than a year, I think, after 9-11.
It was pretty close to when it happened.
And man, it was just such a different vibe.
Everybody was so friendly.
Everybody was so friendly and so nice.
And I had a friend who blacked out.
We were all...
Hanging out in front of this bar, and we stepped outside, and a couple of them smoked cigarettes, and I pulled out a joint.
I go, who wants to get down with this?
And they're like, okay, let's go.
unidentified
They're like these producers, like, I can't believe we're doing this.
joe rogan
And one of them, I guess she just doesn't smoke pot, or she just, for whatever reason, she took a hit, and then you see her eyes roll behind her head, and her legs go down, and she almost fell.
Like, we had to catch her.
unbox therapy
Passed out?
joe rogan
Yeah, she blacked out from weed.
I mean, like, it all just went...
unbox therapy
Do you think it was the weed, or was it in conjunction with kind of the drama of the whole event having happened?
joe rogan
No, no, it was definitely the weed, because she's from L.A., and we flew in to film Fear Factor there, and she just had a weird reaction to pot, for whatever reason.
It was fucking space weed, too.
unidentified
God!
joe rogan
Anyway, so we called the first responders, right?
We called the whatever they call.
I don't know who they call.
Paramedics.
Firemen showed up.
And I swear to God, these guys were treated like fucking superheroes.
Firemen and then cops came behind them and everybody was so nice and so friendly to them.
Because it was at that sort of honeymoon period after 9-11 when you realized, hey, when shit gets awful, we need these people.
We have to count on these people.
unbox therapy
Yeah.
joe rogan
So people were more friendly in the city in general and then really thankful when the firemen showed up.
unbox therapy
Yeah, there certainly is a kind of reset button effect when some kind of disaster happens where people feel like they've lost control, even for a moment.
Dude, like, I'm out here on the highway, or anywhere for that matter, and you have those moments where you're sitting around looking at all these vehicles and wondering how the hell this shit is staying together.
Like, how is everybody on this path?
Because it only takes...
joe rogan
One asshole.
unbox therapy
What percentage of individuals is that to like screw it up for everyone else, whether you're flying a goddamn plane into a building or swerving the wrong way or looking at your text messages or whatever it is.
I think, you know, often we kind of take these disasters and we kind of hold them up, you know, CNN style, like replay it over and over again.
When in reality, there's an argument to be made that the amazing part is that it's held together as well as it is.
Half the time.
You know what I mean?
joe rogan
Well, that's the argument.
There's a lot of arguments when it comes to that, but one of them about gun violence.
Somebody showed me a chart the other day of how many people have guns, how many people actually get shot by guns, and who are the people that are getting shot by guns.
How many of the people that are getting shot by guns are involved in gang violence or criminal activity?
And then it boils down to how many people, I mean, your chances of getting shot, your actual chances of getting shot.
Like, do we really have a gun problem?
Or do we have a numbers problem?
And it really, if you look at the hard, raw facts, it's way more of a numbers problem.
It's a 300 million people problem.
That's what it is.
And if you look at the actual number of guns versus the number of gun incidents, it's shockingly low.
But it's just we're dealing with so many human beings.
And those numbers just seem...
I just don't think human beings are supposed to have access to 7 billion human beings on Earth's worth of drama and stories.
LAUGHTER You know?
unbox therapy
Yeah.
You know, when it comes back to the gun situation, I think that there's...
The issue there, the way I see it, is a communication issue.
In that, I think, you've got these different groups picking a side on it.
It is sort of relative to their personal experience and how they've been affected by it.
joe rogan
Sure.
unbox therapy
As opposed to big picture, like, what's actually happening.
And inevitably, what will happen is you'll have some kind of...
Some kind of Columbine situation and all of a sudden everybody cares because of the type of people affected by it.
joe rogan
Of course.
unbox therapy
But then half the year when it's a different group of people shooting each other, then it's not making headline news in the same fashion.
So I think it's a lot more segmented.
I think that the issues affecting certain communities are more community issues than they are national issues.
You know what I'm saying?
joe rogan
Oh, they definitely are.
Yeah, like look at Chicago.
unbox therapy
Right.
joe rogan
And Chicago's close to you guys.
unbox therapy
Yeah, very much so.
And the weird thing about Chicago is it's really nice.
Beautiful.
If you're in the right spot, it's one set of circumstances, and then on the other side of some imaginary line, it's a different set of circumstances.
joe rogan
Their murder rate is up more than 70% this year from last year.
And last year was insane.
At least that's what I read.
unbox therapy
I mean, it sounds right.
I keep hearing about it.
joe rogan
It's terrible.
unbox therapy
There was some kind of a blog I was reading which was like based on infographics and all this guy does, the entire blog is just following Chicago violence.
That's the whole thing.
And he had it all mapped out.
He had every single shooting, fatal shooting, where the person was hit.
It's like an amazing amount of detail that he went into on this particular blog.
Yeah.
joe rogan
72% soared 72% in 2016. Shootings up more than 80%.
88%.
Wow.
That is insane.
So murder up 72%, shootings up 88% the first three months of 2016 compared to the same period last year.
Fuck, man.
There was a video that this guy did.
He was live streaming his neighborhood, and he got shot on video.
Did you see that?
God, it's fucked up.
He's just hanging out there, you know, walking around, and I don't know what he was saying, but he was filming something, and all of a sudden, you see him drop, and then you see the shooter standing over him, shooting at somebody else.
This is fucking crazy.
unidentified
Yeah.
joe rogan
You know, we look at, like, Juarez, Mexico.
Here it is.
This is it.
So this guy is hanging out here.
unidentified
You know what I'm saying?
I can't be out here without the stove being open.
At least I'm gonna duck and hide for cover.
joe rogan
At least I'm gonna duck for cover?
Is that what he's saying?
So he's listening to music.
unidentified
I'm fleeing so they pop a stove back over for the kids.
So he's wandering around.
Yep.
joe rogan
And someone just shot him.
unbox therapy
How many books?
What the?
This guy unloaded the whole clip?
unidentified
Crazy.
unbox therapy
And that guy survived?
joe rogan
No, that guy's dead as fuck.
unidentified
Oh, right.
unbox therapy
Well, that's weird, watching somebody die.
jamie vernon
I'm not really into that.
joe rogan
Yeah.
I mean, I assume he's dead.
I feel like if that guy kept shooting like that, probably his work was done.
unbox therapy
That's what it sure seemed like, but the weird thing is it looked like he was shooting over top of him.
joe rogan
Did he die?
jamie vernon
It says he was in critical condition.
joe rogan
Oh.
unidentified
I mean, by now he might be, but he might have also survived, so...
joe rogan
That place is a war zone.
unbox therapy
Yeah, it's weird.
And I think at this point, we've got enough evidence to realize that at some root level, we are still animals.
And when it comes to vengeance, revenge, everybody's susceptible.
If your brother or your neighbor gets killed or somebody you care about, you just want to go and do the same thing.
Whether it's in Chicago or it's in the Middle East or wherever it happens to be, people have been doing it.
You know, I was...
I don't remember who I was talking to about this, but it was regarding whether or not more humans were responsible for killing other humans in modern history or disease, like which one was the bigger figure.
Right.
And I was sitting there thinking about it.
I didn't know, but when I looked it up, it was like shocking figures in the direction of...
Humans killing humans.
unidentified
Really?
unbox therapy
Of course, you're including all the wars that have ever happened.
Millions of people that have died.
But this is modern history.
Over time, who knows?
I don't know if it was on a Wikipedia page or something.
joe rogan
You know the craziest statistics I've ever heard about humans dying?
unbox therapy
What's that?
joe rogan
Half of all the people that have ever died ever were killed by malaria.
unbox therapy
Mosquitoes.
The most dangerous animal on the planet.
joe rogan
Fucking malaria, man.
I know a dude who's had it more than twice.
Justin's got it again.
Justin Wren, he got it again.
He lives in the Congo.
Well, he spends time in the Congo.
He's got this foundation called Fight for the Forgotten.
And they go and they build wells in the Congo for people.
And he's been over there many many times and this is the second time he got malaria and one of the things he was saying is there's different forms of malaria and some malaria will last six months some malaria lasts five years and some malaria lasts thirty years thirty year malaria That's kind of like that Lyme disease.
unbox therapy
Hangs around, right?
joe rogan
Well, Lyme disease is devastating.
That's some really bad stuff.
Especially if you don't catch it quick.
There's a gigantic amount of people on the East Coast that have Lyme disease.
unbox therapy
Stuff just stays in your system.
joe rogan
Well, it's from deer ticks.
And they have to figure out what to do about that because there's a lot of places in the East Coast that are just overwhelmed with deer.
Because they don't have predators, so they have all these deer.
And the only predators that they're having now, coyotes, have kind of expanded their range.
And there used to be an animal that was more in the West, in the prairies.
unidentified
Right.
joe rogan
There's this amazing podcast right now, if anybody's interested in this.
My friend Steve Rinella has this show called Meat Eater.
And it's on the Sportsman's Channel.
And there's a new podcast, or not new, but he's been doing it for a while.
It's called The Meat Eater Podcast.
And he's got this guy on named Dan Flores.
And Dan Flores is a historian.
And he was one of Steve's former professors.
And he has this book coming out about coyotes.
And it is fucking fascinating.
The knowledge that this guy drops about coyotes will blow you away.
First of all, coyotes are wolves.
It's a kind of wolf.
They used to call them prairie wolves.
That's what they used to call them, but it's like a type of wolf.
And they breed with wolves, most wolves, except gray wolves, because gray wolves have a different genetic line.
They had left North America millions of years ago and then came back within X amount of thousands of years.
And so they kill coyotes when they find them.
But red wolves and some other North American wolves that still survived, those wolves bred with coyotes and they're creating this thing called a coy wolf, which is like a hybrid of coyotes and wolves.
unbox therapy
Let me ask you something.
Is this, where geographically is that happening?
joe rogan
All over the world.
All over the country, rather.
All over this country.
This country, like I said, there used to be a small range of coyotes.
But due to persecution, they've expanded their range.
Part of it, the persecution is not by humans, but by the gray wolves.
Because the gray wolves are killing them.
So what coyotes do, this is so fascinating.
Coyotes, when they call out.
When you hear coyotes, and then other ones call out.
What they're doing is, they're doing a roll call.
They're making sure that everybody's there.
And when coyotes get killed, when coyotes are under pressure, when coyotes get killed, there's a reaction in the mother where the female coyotes have larger litters.
So the normal litter, if nothing's disturbed, is between three and four pups.
But if they get killed, if they notice that their numbers are dwindling, their numbers jack up to as many as 13 to 14 puppies.
unbox therapy
Per litter.
joe rogan
Per litter.
unbox therapy
Bonkers.
joe rogan
And they're doing that as a result of being persecuted.
unbox therapy
Real-time upgrades.
joe rogan
Real-time upgrades.
So one of the things that they've been studying this is in Yellowstone Park.
Because Yellowstone Park, for more than 70 years, had no wolves.
Because they had eradicated wolves.
They had extirpated them from Yellowstone Park.
Then they reintroduced them in the 1990s.
So the population of coyotes during that time was exactly the same.
It was completely steady until they brought in wolves.
And when the wolves started killing the coyotes, because they're gray wolves that they brought in from Canada, the gray wolves started killing the coyotes, the coyotes expanded like crazy and multiplied like nuts.
And now, the initial thing that happened when they brought in wolves was that the wolves killed a giant percentage of the coyotes, and the coyote population dropped by 50%.
But then, once the coyotes started having much larger litters because they were being killed off by wolves, Their numbers went as high as they were before, and now even higher, and now they've expanded their range.
So thanks to the reintroduction of wolves in Yellowstone Park, we've got coyotes all over the continental North America now.
unidentified
Wow.
joe rogan
It's fucking crazy.
unbox therapy
It's interesting that you brought this up.
I had a very weird experience recently.
I live just north of the city in Toronto.
Like, still a completely urbanized area.
It would be like here to downtown LA, let's say.
And I was going to visit my parents' house.
They live roughly in the same area.
And I went past a place where I went to elementary school.
In a neighborhood.
Houses everywhere.
A wolf came straight in front of my vehicle, limping, looked right at me, and continued on into the back of that elementary school.
A legit wolf.
I was like, is this a coyote?
And I'm sizing it up as I'm staring at it.
So sure enough, I'm like, this can't be true.
I've never seen a wolf my whole life in this area.
And then so what I ended up doing is I went online and I typed the town name along with wolf and sure enough people have been spotting Wolves coming into that area.
joe rogan
Look at this.
My friends live outside of Edmonton.
They live in Alberta.
unbox therapy
That's a big one.
joe rogan
There's a big wolf was in front of my friend's truck today.
Just walking around.
That fucking thing.
He just sent me this this morning.
Just walking around on the street staring at him.
Fuck that.
unbox therapy
Yeah, that's a different kind of animal.
The way they look at you is...
joe rogan
They're fascinating, but coyotes are almost more fascinating because of their ability to adapt.
You know, they tried to wipe out the coyote during the 1930s.
I don't want to give too much of this information because this is all Dan Flores' information.
It's all really much better distributed by him off of this Meat Eater podcast.
You really should...
It's not the most recent Meat Eater podcast, but the one before that.
And today's date is the 20...
What are we, the 20...
30th?
unbox therapy
30th of...
joe rogan
Of April.
So find it.
Find it.
Listen to it.
It's amazing.
You might not be into hunting, and I get that if you're not a hunter.
It's not a hunting podcast.
That one is not about hunting.
It's all about the Wild West and about the animals that used to exist on the plains.
And they're actually trying to set aside a gigantic chunk.
I think it's in Montana or something like that.
Where they're trying to establish a new Yellowstone type of situation where they bring in a lot of these animals and allow them to live in a natural way in some large sort of, you know, like a savanna type area, like that, like recreating sort of the African savannas.
Wow.
Yeah.
unbox therapy
Now that sounds dangerous to me.
joe rogan
Well, they're just talking about animals that already exist.
unidentified
Oh.
joe rogan
Animals like wolves and bison and elk.
unbox therapy
Oh, like local...
joe rogan
Well, they're trying to have a protected area.
A large, wild, protected area where they can't develop and no one can frack and that kind of shit.
Yeah.
There's a video I put up the other day from, I think it was in Sweden?
I forgot what town it was in, but they were lighting a lake on fire.
The lake has gotten so fucked up from fracking that you can light the lake on fire.
So they go up to this lake with a blowtorch, and they blow it on the lake, and the whole lake lights on fire.
unbox therapy
That's like a bigger version of what the people were doing on the taps, right?
joe rogan
Yes.
unbox therapy
I don't know much about fracking.
joe rogan
The tap thing is controversial only because some people say that some of that natural gas that got into that water had already gotten into that water, and this is a common phenomenon that you could actually document back decades before fracking ever existed.
So it could be that the natural gas, which was already in the water, right?
They're already trying to...
That's what they're trying to get out when they're fracking, right?
That it was already leaking into some water in some places.
But that doesn't remove the possibility of fracking making more of that shit get into people's water supply.
So it's real tricky because these people that are anti-fracking...
They want to point out the dangers of fracking.
And the people that are pro-fracking, they want to pretend that there's no danger.
unbox therapy
And it's like there's no middle ground.
joe rogan
Yeah.
unbox therapy
It's like the documentary on Netflix, Merchants of Doubt.
Have you seen that?
unidentified
Yes.
joe rogan
Amazing.
unbox therapy
Yeah.
It's all about the agenda and the amount of money you have to further that agenda.
joe rogan
And how much you can extract if you can push your agenda.
unidentified
Exactly.
joe rogan
You extract money.
unbox therapy
And then you put it back in to continue the lobby or whatever it might be to continue that conversation.
And it's like, when they talk specifically about how individuals, they only need a fragment of information in order to confirm their pre-existing bias.
joe rogan
Yes.
unbox therapy
Like, you don't need a whole story.
You just have to present the alternative argument, make people think it's an argument in the first place, and then they'll pick the side that's more convenient to them.
joe rogan
Like climate change.
That's a perfect one.
I mean, there's this young Republican kid from my jiu-jitsu class who's, like, somebody brought up climate change.
It wasn't even a conversation I was involved in.
And he goes, it's a cycle.
There's always been a cycle of change.
I go, are you a fucking earth scientist, dude?
What do you do?
You just got out of the Marines, and I'm pretty sure you weren't studying earth science in Afghanistan.
Come on, man.
This is a super complicated issue that a lot of people, they have decades of science behind them, and they're researching the numbers, they're trying to figure this out.
They've got a consensus.
How come you're not with them?
unbox therapy
You know, I think part of it is the fact that the way we've sort of been conditioned via media is to feel empowered.
You know?
It's like, you watch this clip and you think you're getting information, but in reality you're getting a headline.
You know what I mean?
Because that's the flow that'll keep you engaged.
Where you feel like you're getting smarter, but there's no way in hell you're putting in the time to be educated on certain subject matter.
You're getting just enough To, as I said before, confirm kind of what you thought already and then go out and pretend that, as you mentioned, you're some kind of authority on the situation when there's other people out there that have invested so much more in their perspective.
But instead of admitting like, hey, I don't know too much about it or it is a complicated issue or there's more to the conversation, there's something empowering about picking a side even if you don't necessarily know.
joe rogan
Well, I think there's something very problematic about headlines, too.
Like, these gotcha, clickbait headlines.
Like, there was a headline recently about Bill Nye the Science Guy.
You know who Bill Nye is?
unbox therapy
Oh, yeah, I know who he is.
joe rogan
You know what the bow tie is?
unbox therapy
I grew up on that shit.
joe rogan
Well, Bill Nye the Science Guy has done a fantastic job.
unbox therapy
Don't ruin my childhood.
joe rogan
No, no, no.
It's not a bad thing about him.
He's fine.
It wasn't him.
But Bill Nye the Science Guy...
He's done a fantastic job of trying to make science interesting to people, and trying to educate people, and trying to make science something that's compelling, and make young people drawn to it.
So, Bill Nye, the science guy, was having a conversation with this guy, and the article, the topic of the article, or the headline said, Bill Nye favors prison terms for climate deniers.
So you're like, what the fuck?
So, like, has Bill Nye lost his fucking mind?
Has he gone crazy?
So I read this piece, and then I watch the actual interview with Bill Nye.
He never said such a thing, ever.
Someone suggested that climate deniers should go to jail because these...
Energy CEOs and these people that are spreading misinformation are directly harming the people that are going to be affected by that.
They know that they're saying something incorrect.
They do it to distribute propaganda, and there's other people that are going to be affected by it.
So Bill Nye says, that's interesting.
When you're talking about these energy CEOs and these people are making choices that are going to directly affect our quality of life, what do we do about it?
unbox therapy
That's all he said!
joe rogan
I mean, that's literally all he said.
The headline says, Bill Nye favors climate deniers going to jail.
I mean, this clickbait bullshit.
So then you read that, and you're like, he's a fucking fascist!
You're not even a scientist!
Do you know where he got his degree?
unbox therapy
And who's the type of personality who's most inclined to pick that is an individual who doesn't want to invest in discovering even the article.
Because it's easier.
It's easier to take the headline and form your perspective than it is to invest into it.
joe rogan
Also, because the people that are putting that headline out, all they want to do is make people read it.
That's it.
Watch it, read it, get the clicks, get the money.
That's where they get the ad clicks.
unbox therapy
The impressions.
joe rogan
Yeah, I mean, that's the only thing they're trying to do.
And they're trying to make it as salacious and as inviting as possible.
unbox therapy
Yeah, and the thing is, the only way to really combat that is to bounce, is to get out of there as quickly as possible.
Because the way I understand it, not necessarily an expert in the field...
Kind of done a few things on YouTube, but as far as Google PageRank is concerned, if a site is getting a quick bounce rate, like if people are landing on it and leaving really quickly, then it could potentially be ranked lower in the future because of that.
joe rogan
Oh, okay.
So you have to have a certain amount of time that you hover on a site before you get real money?
unbox therapy
Yeah.
No, no.
Not for them to unlock money, but for them to surface in the future.
Like Google will penalize sites that have low retention.
unidentified
Oh.
unbox therapy
Just like videos that have low retention.
joe rogan
That's very intelligent.
unbox therapy
Yeah, but the problem is that you probably had to read the whole damn thing to get to the conclusion that he didn't say it.
joe rogan
I watched the interview itself.
unbox therapy
Oh, it was video.
joe rogan
Yeah, it was video and there was a text along with the video.
unbox therapy
We should name the site, the piece of shit site that ruined your day.
joe rogan
Okay.
Well, it didn't ruin my day.
If you can find it on...
Because I defended Bill Nye on Twitter, and I said that's not his words, it's not what he was saying.
But let's watch the video itself.
And if we watch the video itself, you can see how deceptive it is to say that he favors people who deny climate change to go to jail.
Because that's not what he's saying at all.
Essentially, he's saying that we should look at people that are ruining the earth, like these energy CEOs that wantonly pollute these areas in order to gain profit.
Here we go.
Let's just play it so we can hear it.
marc morano
The environmentalist here at the People's Climate March in 2014, September.
He said that the climate deniers, his word, and energy CEOs belong at The Hague with three square meals and a cot with all the other war criminals.
unidentified
What is your thought on that?
marc morano
Do you think some of the rhetoric on your side, as I'm sure both sides, but some of the rhetoric on your side gets too carried away?
unidentified
I mean, what's your thought on jailing skeptics as war criminals?
We'll see what happens.
Was it appropriate to jail the guys from Enron?
Interesting.
Okay, right?
So we'll see what happens.
Was it appropriate to jail people from the cigarette industry who insisted that this addictive product was not addictive and so on?
And you think about, in these cases, for me as a taxpayer and voter, The introduction of this extreme doubt about climate change is affecting my quality of life as a public citizen.
So I can see where people are very concerned about this and are pursuing criminal investigations as well as As well as engaging in discussions like this.
joe rogan
See, that is a very measured response.
And he's essentially talking about people like the BP people that fucking polluted the Gulf.
That's what he's talking about.
You know, he's not saying that, you know, someone who, like the kid from my jujitsu class that thinks it's a cycle of life...
You should go to jail.
unbox therapy
Yeah, and even if you look at the very end there, he made sure to say, I can see why people might think something like that, instead of necessarily confirming that that's the outcome he wants to see.
joe rogan
Yeah, I mean, he's making good points.
unidentified
Yeah.
joe rogan
Like that Merchants of Doubt movie, which is an amazing movie.
If you watch that movie, you realize that the same people that were working for the tobacco industry, that were denying the addictive effects of tobacco, are the same people that are denying climate change.
The same human beings.
Like, not the same kind of people, but the exact same people.
unbox therapy
Yeah, that's a little bit much.
joe rogan
Well, that's what they do.
And they get checks.
There's direct checks from these tobacco companies.
There's direct checks from these energy companies.
They're getting paid for this.
unbox therapy
Yeah.
You know, coming back to the clickbait subject, I don't think that clickbait is always bad.
joe rogan
No, it's not always bad.
unbox therapy
Like, I think there's a difference between clickbait and lying.
joe rogan
Right.
unbox therapy
You know, like, I think sometimes clickbait gets too much of a bad rap.
Like...
In the sense of, I think a headline should be intriguing.
It should pique your interest.
It should compel you to click.
joe rogan
Yes.
unbox therapy
Which you could say is bait.
But I feel like navigating the real world is full of clickbait.
unidentified
Oh, sure.
unbox therapy
Just coffee is clickbait.
unidentified
Oh, yeah.
joe rogan
I mean, when you see a girl on a...
Yes!
That's clickbait.
That's clickbait.
unbox therapy
Yeah, so in that sense, I feel like, you know, there's a place for it, but I think people use the technique to essentially lie, and it gives the whole kind of system a bad rap.
joe rogan
Well, in that Bill Nye situation, there's not only is it clickbait, I think it's, like, he should fucking sue.
I mean, not really, but...
unbox therapy
Let's not employ any more lawyers, Joe.
joe rogan
Let's not get the ball rolling in that direction.
But so many people on my timeline were calling him a fascist, and these fucking left-wingers are so far left, now they're right.
Nobody had watched the video.
Nobody had read it.
It was just immediate reaction with as little information as possible for you to be upset.
unbox therapy
Yeah.
Again, the knee-jerk response of the web.
You know, there's a lot of stuff going on YouTube right now.
I'm kind of immersed in the YouTube world, social media world, whatever.
There's a lot of drama that's getting rewarded recently.
joe rogan
Like, what kind of drama?
unbox therapy
Oh man, like, without going into too much detail, there's a lot of channels that popped up kind of hating on people.
joe rogan
Yeah, that's all they do.
unbox therapy
Yeah, and that's like the entire agenda is to use other people's content as the vehicle for you to have a channel.
So like, today I'm going to shit on this video, and tomorrow I'm going to shit on that video.
So there's this kind of conversation about whether or not that—like, is that still fair use in that environment?
Because the understanding—I mean, it's not definitive, but the understanding I have of fair use is that, like, if you're compelling people to go look at the original, like you just did with the information about coyotes— You took a moment and you said, okay, this is this guy's research or whatever, so go check him out.
You actually did him a service there instead of the alternative of you could have just talked about it and so on.
Well, in the case of these types of videos, people are using actual clips from these channels that they're shitting on.
joe rogan
And that's making up their channel.
unidentified
Exactly.
unbox therapy
And maybe more importantly, they don't...
They don't compel you to go look at the original because essentially they're hating.
Why would you go as a viewer and go source out this thing that this person that you like is telling you is a piece of shit anyways?
You're not going to go watch the original, right?
You're happier to listen to this guy shit on stuff.
So anyway, the problem is that...
Algorithmically, it feels like drama sells, right?
Just like in the regular world.
And so some of these channels are rapidly growing.
Rapidly growing on the backs of essentially making fun of people.
So there's some sort of feeling in the community that YouTube has changed or you get a lot of these people that are like, make YouTube great again, stuff like that.
But I mean, I don't necessarily agree with that.
But I think that there is maybe a conversation to be had about how much freedom we're willing to give individuals to essentially build their product on the back of other people's.
joe rogan
Well, that is an important issue when it comes to fair use.
Like, if someone just decided to make an unboxing, unboxing therapy channel, and all their shit is just shitting on what you do.
Look at this fucking dummy talking about watches.
That's not really fair use.
I mean, they're kind of stealing your content and becoming something with your content only, exclusively.
Or other people's content.
Like, they don't really have content.
Their content is other people's content.
unbox therapy
And you get a few layers deep on that, and you realize it's kind of a fucked up scenario.
And you wonder about what it breeds.
There was this issue with the Fine Brothers.
Do you know who they are?
joe rogan
The Fine Brothers.
I've heard them.
unidentified
Who are they?
unbox therapy
Yeah, so they have this really popular channel, maybe like 10, 11, 12 million subscribers or something.
joe rogan
Jesus.
unbox therapy
Yeah, and they do react videos.
joe rogan
Oh, so they watch something and then they react to it.
unbox therapy
No, no, no.
They don't personally.
They have people on.
So it'll be like, kids react.
Then it'll be like, grandparents react.
And then it'll be like, famous YouTubers react.
Athletes react.
Somebody's reacting.
joe rogan
Right.
unbox therapy
But essentially, the core of their...
And they've been doing this for a long time.
The core aspect of the model is that there's this thing you're reacting to, whether it's a viral video, a trend, whatever it might be.
Well, recently they tried to trademark the term React so that anybody who uploaded a video with the term React in it, that they could claim it and earn the ad revenue.
joe rogan
Oh my god, they must be stopped.
unbox therapy
Did you know about this Jamie?
jamie vernon
I think I told you about this at one point when it first maybe like started online.
joe rogan
What kind of fucking cunt thinks that they can own the word react?
unbox therapy
So they launched this video where essentially they're explaining how this process will work for people.
They're telling you that you can sign up with us today and we'll license it back to you.
What?!
unidentified
Who the fuck are these guys?
joe rogan
They're out of their fucking mind.
They are out of their fucking mind.
jamie vernon
The story gets better.
unbox therapy
Yeah, but here's the thing though, real quick, they're not the only ones.
So there's other companies out there that have already been doing this in quiet.
There's a company called Jukin Media.
And, um, there was a story, this guy, uh, what was his name?
Uh, Devin Supertramp.
He makes, like, action, action videos.
I don't know what you would call them.
Action videos?
Sure.
He used a, he used a title called, People Are Awesome.
That was the title of his video for his demo reel.
joe rogan
I've seen that.
unbox therapy
Yeah.
And he didn't know that Juke and Media had already trademarked that title.
People are awesome.
They own it and have owned it.
joe rogan
How can you own People are Awesome?
Exactly.
unbox therapy
Exactly.
Because whoever's got enough money to pay the right lawyer, God knows how it happens.
That's insane.
joe rogan
The idea that you can trademark those three words together, that is so insane.
unbox therapy
So they were able to issue a copyright pulldown on his video.
Oh my God.
And so that was acting as his demo reel to get jobs and stuff like that.
And so he did a follow-up kind of explaining what had happened.
But so anyway, getting back to kind of the drama component, it's like people are kind of looking at YouTube now a little differently.
Like, wow, maybe here's this completely open space where people were allowed to do whatever they wanted.
But like, what are the consequences of that?
joe rogan
Well, you're putting out a certain type of frequency, right?
I mean, that's what you're putting out.
If you're putting out a frequency, what you're saying is you want to own all the react videos.
That's the greedy cunt frequency.
You threw out the greedy cunt bat signal, and you're letting everybody know you're a piece of shit.
You're a piece of shit, and you want to steal money.
unbox therapy
Well, you know the best part is...
joe rogan
That's stealing money, right?
I mean, it's stealing money.
If you make a reaction video, you want to watch Two Girls, One Cup, or a guy getting run over by a buffalo, If they want money from you watching that video, that's stealing.
What they've done is they've used lawyers to circumvent the system.
They've jacked the system and they're gonna try to steal.
Have they actually copyrighted the word react?
Is this valid?
unbox therapy
So they retracted.
What happened was the internet lost its shit, as you would expect.
And these guys, there were videos on YouTube which were live streams.
These were so funny when this was going on.
Essentially what they were is the subscriber count of their channel shortly after the controversy had hit and it just like fell off a cliff.
joe rogan
It should go to zero.
unbox therapy
It never went to zero.
joe rogan
100% go to zero.
It should go to zero.
It never went to zero.
They don't deserve anything.
If that's what they want to do, you really want to reach out to everyone using the word react in a video and you want money from them.
Fuck you.
Fuck you.
You're everything that's wrong with distributing content over the internet.
That's everything that's wrong with it.
You've taken one of the sneakiest, most diabolical fucking tricks in all of the legal system, and you've applied it to this open, free world of the internet.
And you're a piece of shit.
That's a parasitic behavior.
unbox therapy
Let me ask you something.
joe rogan
That's cancer.
unbox therapy
I agree.
They came back, retracted it, apologized.
Fuck them.
joe rogan
Fuck them.
Fuck them for even thinking that that would be okay.
unbox therapy
I thought you were gonna give them a second chance.
Come on, Joey!
joe rogan
No fucking chances.
You can't think like that.
You can't do that.
You can't do that.
You can't go after people.
It's not like it has anything to do with anything you created.
unbox therapy
Yeah.
joe rogan
You're just stealing.
unbox therapy
There were some stories going around that they had effectively shut down these small-time channels.
joe rogan
Oh my god.
unbox therapy
Completely.
People who had these- Cunts.
joe rogan
Who are they again?
unbox therapy
The Fine Brothers.
joe rogan
Cunts!
Cunts!
You can't do that, man.
There's probably some lawyer who talked them into doing that.
unbox therapy
Oh, yeah.
unidentified
Hey, we're gonna own this.
joe rogan
It's gonna be amazing.
We got it.
We got it, dude.
We got the copyright.
Yeah!
Fuckers.
unbox therapy
It's a weird...
Ugh!
joe rogan
That's so gross!
The idea behind going after people with...
It's not like...
There's something that you created and they came along.
Something completely unique and you wanted to copyright that.
unbox therapy
You know what happened was they went so far as trying to go after Ellen because she did reactions on TV. Oh my god.
So she would have kids reacting.
But you know what the craziest part?
joe rogan
They should go to jail.
You should go to jail for that.
You fucked up the whole legal system.
unbox therapy
Didn't that format exist before that?
joe rogan
Fuck yeah.
unbox therapy
Did Bill Cosby do that?
joe rogan
Dude, I did a react to Two Girls One Cup video like in 2003 or something like that.
unidentified
Way back.
joe rogan
Brian and I did it.
unbox therapy
You should have copyrighted.
joe rogan
So gross.
Yeah.
It's so gross, man.
unbox therapy
But anyway, I don't know.
I think, I don't know.
It's scary both ways, because at the same time, you're like, well, do you really want YouTube to come in as this massive governing body to stop stuff like this from happening?
joe rogan
Well, that, yeah.
That kind of stuff, yeah.
unbox therapy
Yeah, I agree.
joe rogan
There's some clear-cut shit, like the word react, you can't use react, or people are awesome.
Fuck you, man.
unbox therapy
People Are Awesome is still there and still functioning.
unidentified
Oh, fuck.
unbox therapy
If we title this video right here People Are Awesome, we're gone.
joe rogan
They would take it down.
unbox therapy
They're ripping us down instantly.
joe rogan
See, that doesn't seem right to me.
That's like saying love.
You know what I mean?
Copywriting the word love or action.
People are awesome.
unbox therapy
How many people have said that?
Didn't Disney copyright Happy Birthday?
joe rogan
Well, Happy Birthday to You, the song, was copywritten for a long time, but it's since been dissolved.
Now, because he used to go to a restaurant and they used to have to sing their own, like, Happy Happy Birthday.
They couldn't sing Happy Birthday to you.
That song that we all know, the iconic song, somebody owned it.
So if you wanted to sing that song in your restaurant, when someone came in, they were celebrating a birthday, you would actually get fined.
You would actually have to pay money.
unbox therapy
Let me ask you this.
I mean, just because we're on the topic, how do you feel in general about digital rights and whatnot?
Are you...
Are you really fancy about it?
Let's say you had some content.
I know sometimes you have musicians on here, right?
And they kind of seem to me to be a little bit out of touch with the internet space.
And I'm just wondering, if a person is purchasing or streaming or buying something that somebody's trying to sell digitally, How do you feel about that?
How do you think that should work?
joe rogan
Selling things digitally?
unbox therapy
Well, let's say, for example, you had a record and you found out that a bunch of people were pirating it.
How hard would you be willing to go after them?
joe rogan
Well, see, it completely depends upon whether or not...
What your business is so I my feeling is that one of the things about music and You could use the same argument for stand-up comedy is that pirating in a lot of ways empowers people like like when someone puts up my stand-up on their YouTube channel I'm not into taking that down because I think that even when I was selling it, I'm not into taking that down.
And the reason being is because I think the more people see it, the more people will come to see your live shows, the more people will come to support your stand-up, whether it's on Netflix or Comedy Central or whatever.
They'll pay more attention to it.
So in a way, it's kind of free advertising in that way.
Music companies don't tend to think about it that way.
And we had a recent problem that was pretty fucking disgusting.
Well, we had an act on, and the musical act played a small section of one of their songs.
And then the music company that owned that section of the song wanted all the ad rights for our show, for that episode.
And so, you know, we contacted the artist, and the artist said, well, I'll get that taken care of.
The music company's decision was, no, just tell them to not dispute the claim, and we'll take the ad revenue, and then it'll be fine.
We won't take down the video.
I go, you won't take down...
It's a fucking three-hour video.
We paid 15 seconds of a song, and you want all the ad revenue.
Fuck you.
And I told them, I'm like, look, dude, you get this taken care of, or I'm gonna delete the episode.
You go, fuck yourself.
Like, this is ridiculous.
That's some greedy, sneaky bullshit that record companies are still trying to do.
Because record companies have to justify the fact they've got X amount of employees in a giant building on Sunset.
You don't need that anymore.
Okay?
Your business is dead.
Okay?
Sorry.
But this is what you got.
You got iTunes Music, Google Play, and that's it!
That's it!
That's your business now.
The real business is artists getting their shit out on YouTube and on social media and then doing concerts.
And that's where they make the bulk of their money.
They used to be the opposite.
It used to be artists made the bulk of their money from the record sales and then they made some of the money from concerts.
So what happens was...
The record companies would rip them off for record sales and they would come up with all these elaborate accounting methods to fix the profit so they made it look like all their expenses had to be paid first before they counted the profit.
They didn't take into consideration the artists learning how to play, going on the road, Doing all these gigs, creating this song, all the time spent writing.
They don't take that into consideration, but they do calculate all their employees, all their expenses, all their advertising revenue, how much it costs to rent their building, how much it costs for insurance, how much it costs for errors and omissions insurance.
All those different things they do take into account before you get paid.
So the artists were fucked.
Like, there's a lot of artists that got unbelievably bad record deals.
Like, the reason why Prince had changed his name to a symbol, because they fucking owned his name.
So that crafty bastard just decided to make his name some sort of a weird symbol and become the artist formerly known as Prince, and they couldn't do shit about it.
It was a really clever workaround for Prince.
But it was...
Essentially in response to these devious practices by these fucking record companies, right?
So in that sense I think like if someone if you have an album and everybody loves it and then people start pirating it and then it gets all over the place like Some musicians I had Paul Stanley on from kiss I heard that one.
unbox therapy
That's kind of what I'm referencing.
joe rogan
He was super adamant about it, but he's so old-school, man.
unidentified
Yeah.
joe rogan
He's so old-school.
He was super adamant about it that it's stealing.
unbox therapy
Well, I get this vibe from those conversations that, like, it's almost like these people are kind of...
joe rogan
They don't get it.
unbox therapy
They're wishing that an ecosystem existed still that doesn't.
unidentified
Of course.
joe rogan
Well, he made fucking hundreds of millions of dollars through that ecosystem.
unbox therapy
But I think the truth is, the hard truth...
Is that, at least on the economic side, music isn't worth what it used to be worth.
joe rogan
Absolutely.
unbox therapy
And I don't like saying that because, to me, it matters.
And, like, I engage with it and it hasn't, like, in a non-economic way.
It might mean more than ever, now that more people have access to it and you can be exposed to so much more of it.
But on, like, a per-song basis...
There's a supply and demand situation now.
We have an abundance of potential music to interact with, so there's no way that each song can possibly be worth what it used to be worth.
joe rogan
Well, there's no way because it's so easy to access now.
That's one thing.
And the other thing is, the sheer numbers of songs that get put out every day, they all exist now.
You could go back and listen to some Roy Orbison from the 1950s, or you can listen to some shit that some new band you haven't heard of just put out last week.
They haven't stopped making bands.
They haven't stopped making music.
It's all just adding up.
So the collective pile of music is massive.
unbox therapy
I would say it's accelerating because the barrier to entry in actually...
Creating continues to be lowered.
joe rogan
Yes.
unbox therapy
Like actually the equipment you need.
joe rogan
A laptop.
unbox therapy
That's it.
joe rogan
Yeah, you know, laptop, microphone.
I mean, you can create music on, you know, GarageBand.
unbox therapy
100%.
joe rogan
You really can create a good...
Have you ever heard of Toneta?
Do you know who Toneta is?
unbox therapy
No.
joe rogan
Toneta is an interesting cat, man.
He's a guy who lives in Toronto.
Cool.
unbox therapy
What's up, Toneta?
Let's link up.
joe rogan
He's like this weird, androgynous guy in his 50s who's got a kid who makes his own music.
And he got famous for these songs on YouTube.
This is him.
He makes these videos where he just puts up a curtain behind him, and he makes these YouTube videos, and he sings these songs, and some of them are fucking good.
Like, pull up Really Big Cock.
That's one of my favorite...
unbox therapy
That seems like the right place to start.
joe rogan
But here's the thing.
It sounds like ridiculous, right?
But it's actually a cool song.
Like, listen to the...
Let's play it.
Give me some volume, Jamie.
Look at this guy.
There's no money in this for him.
him he's just some weirdo hanging out these are good songs Thanks.
unidentified
Thank you.
unbox therapy
It's a hell of a bass line there.
joe rogan
But look at this video.
I mean, this could not be any more Geocities.com.
unidentified
You know?
joe rogan
I mean, it's so low rent.
He does it in his apartment in Toronto.
He just has a camera pointed at him.
Like, really primitive.
He's got a bunch of different weird dresses that he puts on and outfits.
And he's really strange.
But this guy, he does it all himself.
And he's got this massive cult following from doing this all himself.
I bought his vinyl.
I own his stuff.
I bought it on iTunes, and I bought the vinyl of it, too, just because I want to support it.
unbox therapy
Yeah, and you know what?
That's a great point you make there.
I remember reading something recently, don't quote me, I don't know the figures, but that artists, a lot of artists are actually making more off the vinyl than they are off the digital.
Even though the volume is so much lower, just because the actual per unit cost is so high.
So like, big bands are doing special edition releases on vinyl and such to kind of get back some of that lost revenue that's existed because of digital.
So that's an interesting angle to take, but I think people are like you, where you're kind of almost doing it not because you really need to have it on vinyl, but because you want to support something that you like.
joe rogan
Unfortunately, I think it's a small percentage of people that do that.
Most people, if they can get it for free, they get it for free, because most people are constantly worried about their bills.
And if you can get something for free and download it and no one's watching, I mean, that totally makes sense.
Artists making more of vinyl sales than streaming services.
unbox therapy
This is the article I read.
joe rogan
Well, streaming services are the worst.
unbox therapy
But are they?
joe rogan
They are, and here's why.
They're owned by the record companies, and they've circumvented the whole selling album system.
unbox therapy
Right, but isn't it the demand from the customer that is always going to drive the marketplace?
If people want streaming services, sorry to break it to you.
That's the reality we have to live in.
joe rogan
Well, they want free money, too.
If you could just hand out free money, that would be great as well.
unbox therapy
But I mean, in this particular case, with music, right?
Doesn't music work better when you can just launch any song that exists on the planet?
unidentified
Here's the problem.
joe rogan
These streaming services are profitable, and they're making a lot of money.
Now, if the streaming services are making a lot of money, the artists aren't making any money.
unbox therapy
An artist doesn't need to be on Spotify.
There are plenty of examples of people who pulled their stuff off.
Taylor Swift.
unidentified
Me.
unbox therapy
Oh.
joe rogan
My podcast won't.
I won't put my podcast on it.
unbox therapy
There you go.
That's easy.
joe rogan
Yeah.
Well, it's because the amount of money that they pay you is fucking ridiculously low.
unbox therapy
Right.
joe rogan
It's insane.
Taylor Swift pulled her shit off Spotify.
When you get a big art, it's like Taylor Swift pulling their shit off Spotify.
unbox therapy
I don't know how much she made off Spotify.
The figure is maybe...
joe rogan
They're disgusting.
unbox therapy
A couple million or something?
joe rogan
No, she didn't make a couple million bucks.
unbox therapy
I don't know, maybe $500,000?
joe rogan
No, no, no.
It was so low, it was insane.
unbox therapy
I think it's somewhere in there.
I think it's way less than that.
But that's for the biggest artist that exists on the platform.
joe rogan
Well, we went over this before, where we looked at the one song that got played the most on Spotify and how much that artist got for it.
And it was like 2,000 bucks.
unbox therapy
Yeah, it's a fraction of a penny per play.
But see, my feeling though is, is the Spotify audience, are they a crossover of the iTunes audience, or are they a crossover of the pirating audience?
joe rogan
I think they're a radio audience.
Because it's like, instead of tuning into a local radio station...
unbox therapy
I guess what I'm saying is, in the absence of Spotify, do those millions and millions of users, do they turn to iTunes and give you the 99 cents, or do they give you nothing?
Because if they're giving you nothing, And stealing it, right, then isn't Spotify better than that alternative?
joe rogan
If it's the pirating audience.
unidentified
Exactly.
unbox therapy
And this is the fear, this is the thing that the music business doesn't seem to want to address, is that when Napster hit, everybody was a pirate.
I don't care who you are.
joe rogan
Right.
unbox therapy
I walk around and talk to people.
unidentified
Yeah, I was a pirate.
unbox therapy
It was so superior to any other method for discovering music, even if you didn't want to steal things, it's like, fuck, this is too good.
joe rogan
Right.
But the problem is, this is not pirating, because pirating nobody benefited from.
Everybody got free stuff, but no one profited.
What this is is record companies supporting these streaming services.
unbox therapy
I might disagree with that.
Well, again, this is not a direct...
joe rogan
But hold on, let me finish my sentence.
unbox therapy
Go ahead.
joe rogan
Record companies created a platform, a financially profitable platform to stream from.
That's a big difference between that and pirating, because pirating doesn't have any central location.
They're just floating around.
The only central location was Napster, right?
So Napster got taken down because of that.
But Napster wasn't really profitable.
Like, these Spotifys, they've figured out a way to sort of circumvent this whole downloading situation, make things streaming.
They stream everything.
unbox therapy
But there are alternatives to Spotify, like Jay-Z's service, Tidal.
joe rogan
Yeah, and they're equally criticized.
unbox therapy
Yeah, except that one is owned by artists, not record labels, and they have similar issues in trying to pay actual artists, because at the end of the day, if they raise the price of their service, if Spotify goes from $10 to $20, people aren't going to have it.
joe rogan
Well, what are the percentage of people that use Spotify that actually pay?
I bet it's way less.
I bet most people get the free Spotify, like the vast majority.
I'm sure the data's out there.
unbox therapy
It's a good question.
joe rogan
Because I don't think people are paying for it.
unbox therapy
I guess what I'm trying to get back to is just this idea that music just simply isn't as valuable as it was.
And I think that it's tough as an artist.
Again, I can sense, I feel the pressure of artists right now.
joe rogan
Well, it's the way you're saying it.
unbox therapy
Yeah, I know.
joe rogan
It's problematic in the way you're...
unbox therapy
Economically.
Economically.
I'm not saying the value, the inherent value in expression, like...
joe rogan
Maybe a better way to say it is the market is completely changed and dissolved.
unbox therapy
There you go.
joe rogan
It's not that the work is less valuable.
It's arguably more valuable in troubling times.
These are certainly troubling times and music is a massive source of inspiration and mood and enhancement to people.
unbox therapy
And that's why I also curbed it by saying it's arguably more important emotionally and all the rest of it.
But I'm just specifically talking about that.
I think...
I think artists need to recognize that and then whatever system comes forth for how to deliver the future of how we listen to music, at least they're involved in that process instead of just participating in the current one.
It's like you need to be on Spotify for a number of different reasons as an emerging artist because that's the way people are discovering music.
So there's a lot of pressure there to participate even though you're not getting rewarded for it.
joe rogan
As an emerging artist, but as an artist that already is doing well and established making money and you realize that Spotify needs people like you in order to legitimize its company, then it becomes an issue, right?
Well, our subscriber growth in the last six months of 2015, what does that mean?
Okay, just 10 million paid subscribers.
Apple Music, 10 million.
According to Stats Now, Spotify just crossed 100 million total users.
A paying number could be more than 30 million.
Why don't they tell you that?
But what does that mean, though?
That's not a real number.
They're saying could be more.
Whenever something says could be more, it could be three people.
It could be more than 30 million, but it could be like five dudes.
Spotify announces 20 millionth paying subscriber.
Okay, back in June of 2015. Spotify announces 20 millionth paying subscriber with an ad-based free user base of 55 million.
Okay.
That's a pretty decent...
75 million total and 20 million paying subscribers.
Huh.
See, the problem is, too, if you have a podcast on it, they can get rid of your ads.
They can put their own shit on it.
unbox therapy
They can do whatever they want.
Listen, I'm not making an argument for Spotify.
It piqued my interest in the number of times that it's being discussed.
I think, yeah, big artists, they can take a stand.
Taylor Swift can take a stand.
She doesn't need the $500,000.
joe rogan
But if you look at those numbers, that's a lot of money.
You're talking about 75 million people.
So 50, whatever they are, 50 million, they're using ad revenue.
And then the other 25 million, they're actually paying for the service.
That's an insane amount of money.
75 million people paying $10 a month.
Or 25 million people paying $10 a month.
And then the other 50 just getting their ad revenue from.
That's a lot of fucking people.
unbox therapy
Yeah, but you can see the breakdown.
It's not like hand over fist that they're making money.
joe rogan
Right, but it's still the record companies.
The record companies are the ones that are in charge of this.
They're massive contributors to these companies.
unbox therapy
Yeah, of course.
joe rogan
So they've figured out a new way to not pay artists and to stay open, stay valid.
unbox therapy
Yeah, artists appear to be people that...
Get taken advantage of, have been, for the last 50 years.
joe rogan
The Jay-Z thing is a great thing.
Like, to have artists doing it.
unbox therapy
But see, he was charging more, and that's why their user base, they're in trouble.
Apparently, they're in trouble, because they couldn't build a substantial user base at the cost they wanted to get.
joe rogan
How much is he charging?
unbox therapy
Well, what is it?
It was like 20 bucks?
jamie vernon
Yeah, but higher quality, you're getting two.
unbox therapy
Yeah.
joe rogan
Higher quality audio?
jamie vernon
Yeah.
unbox therapy
Yeah.
jamie vernon
Lossless audio.
unbox therapy
Higher quality audio...
jamie vernon
People don't care about that, though, which is the issue.
They really don't, right?
They just get the 320 kilobyte because you can't hear the difference.
It's really hard to.
joe rogan
Well, I had an amp once that I attached to my iPod.
I had an iPod and then an iPod amp.
I set it up once, never use it again.
That's bullshit.
Like, it's barely better.
unbox therapy
Convenience.
That's the thing.
Convenience, in many ways, trumps quality.
It trumps your...
joe rogan
Well, that's the beauty of iTunes.
unbox therapy
Yeah.
joe rogan
And then Apple's music streaming service.
unbox therapy
Well, see, but in the case of iTunes, you can make the argument, like, Apple's then involved in the promotion of your business, right?
Because they're getting a huge chunk.
jamie vernon
Yeah, they're the biggest distribution of all music right now, if you want to break it down that way.
They're not...
No CDs are being sold at like Best Buy unless you can really search really hard and find the one Best Buy that has.
joe rogan
Yeah, who the fuck has CDs anymore?
I threw a CD. I had a white stripe CD in my office.
I was cleaning out my office and I was sitting on my desk.
I'm like, I'm just gonna throw this out.
I have it on my phone.
Why would I want a stupid copy of it that I'm not gonna plug in anywhere?
jamie vernon
Here's the thought on that though.
I've been having a lot recently because I've seen some things happen.
If all of the music you like, let's say, pick your ten favorite albums of all time, you don't have them a physical copy of, but you have them saved on your Apple, your iMusic, whatever service you pick.
If it's all in the cloud, they can technically go change that music whenever they choose to.
joe rogan
Change it.
jamie vernon
Yeah, Kanye West has been doing something really recently right now, where he put out an album on Tidal last month, and for about a month they were kind of tweaking it.
They were changing the mastering on it, they were changing the featured artists on it even on one song.
joe rogan
Oh, so while it was up, he was tweaking it.
jamie vernon
He's gone back on another album that's already been out for a long time now and changed some of the mastering on two of those songs, and some people think he might be doing more.
No one knows.
But it's a thought that I've been having that.
One of my favorite albums, I went to go back and find, the track order is out of order now.
Some of the songs are missing.
It's because that artist has decided not to have the version of that album up on Spotify the way it originally was.
So if you wanted to have that album, you need to own it the way he put it out in 2011. Or you never have that actual album.
You have whatever they have existing in the cloud, and that's what you get to have for the future.
joe rogan
That's fascinating.
unbox therapy
That's some deep shit.
joe rogan
See, I support someone being able to do that, because that's kind of interesting.
Like, what he's doing by changing the mastering and adding new tracks and fucking around with things, it actually is compelling.
Like, it makes you want to kind of tune into it, and it's very intelligent on his part.
I think he does, like, as dumb as that dude is, Yeah.
And as egocentric as that dude is, he's so ridiculous, but he makes some really good moves.
Like when he goes on this massive rant about Bill Cosby being innocent right before he releases his shit.
I mean, it's a classic troll move.
unbox therapy
Yeah, it's a little too much for me most of the time, but...
joe rogan
He's so entwined in the world of hate, though.
He has so much hate coming at him, it almost makes sense to cultivate that hate and use it, like, judo-it in the right direction.
jamie vernon
He knows what he's doing, for sure.
joe rogan
100%.
jamie vernon
He knows what's gonna happen when he tweets something crazy.
unidentified
Yeah!
joe rogan
I mean, look, do you really think he thinks Bill Cosby's innocent?
Get the fuck out of here.
Nobody thinks Bill Cosby's innocent.
Even Bill Cosby's sitting around with his one fucking good eye going, maybe I did rape those girls.
Even he is, like, coming to terms with the fact that he might be a piece of shit.
His wife left him.
I mean, even that crazy wife of his would smile through all those interviews.
She's like, I'm a ghost.
That's dark.
unbox therapy
That's dark.
You look at those interviews and you watch her.
She's smiling.
She knows something's up.
joe rogan
Well, she's been protected by royalty for so long because he existed...
as a celebrity in a strange time when an artist can get away with almost anything I mean you were in a bubble you were different and I think that being in a bubble and also I think for a guy like you or I to try to even understand what it's like to be as famous as Bill Cosby it's impossible I think it's probably an unmanageable level of fame at a certain point in his life you know especially when he had Bill Cosby himself and the Cosby show on NBC he was fucking royalty man And during that
time, he was inviting these girls to come over and read scripts and suck his dick and fucking drugging them and they'd wake up with their panties down by their ankles and cum in their hair.
They didn't know what the fuck was going on and he just got away with it over and over and over again.
And because he got away with it and because of the way people treated him, it sort of fostered this really crazy sociopathic behavior that he had.
unidentified
Yeah.
unbox therapy
Where does that stand?
joe rogan
Oh, he's going to jail.
unbox therapy
Oh, he is.
joe rogan
Oh, yeah.
They're trying him, man.
The criminal case is going to go forward.
The judge already ruled that she had signed some shit saying that she couldn't testify against him, that she wouldn't bring charges, and that she wouldn't reveal the details of the case.
But then she did reveal the details of the case.
So you know what he did?
He sued her.
So he's suing her for going back on her deal because he paid her off.
I think he paid her like several million dollars to keep her mouth shut.
And because she is now talking about it, now he's suing her for that money back.
And the argument was that because they had made this deal, he shouldn't be able to be prosecuted.
But unfortunately for him, the deal that he had made was a verbal deal only.
There was nothing written down.
This is one of the things the judge had said, like, you gotta get this shit written down, dude.
We're going to trial.
So he's going to be charged.
And they recently announced it over the last couple of days that they're charging him.
There's a criminal case.
unbox therapy
Oh, man.
joe rogan
I mean, he's an old, old man with half an eyeball.
unbox therapy
Would that be a jury in that case?
joe rogan
That's a good question.
unbox therapy
Or a judge?
joe rogan
I don't know.
That's a very good question.
unbox therapy
Because you've got to wonder, being a juror up against Bill Cosby.
joe rogan
I don't think anybody would think that he's innocent.
At this point in time, I don't think anybody thinks he's innocent.
I think the water's completely tainted.
unbox therapy
Except for Kanye West.
He believes it.
joe rogan
I think in a way, what they're doing...
Well, Chuck D. That was one of the fucking saddest shit.
Chuck D. was calling him Dr. Cosby.
unbox therapy
Why is that?
joe rogan
I don't know.
unbox therapy
Because of the show?
Was he a doctor on the show?
joe rogan
He's a doctor, like an honorary degree that they retracted.
So he was calling him from Public Enemy.
unbox therapy
What is with those titles?
You know, like you're a doctor, so everywhere you go, everyone has to call you doctor.
joe rogan
He actually wanted people to call him Dr. Cosby.
That was one of his things.
He's a fucking weird guy, man.
I've told this story before, but I'll tell you it again just for you.
There was a show that I did in Seattle, the Seattle area, this casino, and one of the people that was working there said that Cosby used to have these people sit down before the show.
He had all the employees, like the ushers, the door people, they'd sit down and watch him eat dinner.
He would sit there and eat curry, and they had to watch him.
They'd stand in the room and watch him eat before the show.
unbox therapy
Watch him.
joe rogan
Watch him eat.
That's one of those things.
He wanted people to watch him eat his curry.
So he would sit down there and eat, and they would all just stand there and say nothing.
They weren't allowed to talk.
They'd sit down there and watch him eat.
And he also had security guards tuck him in bed at night.
Like, he'd go and lay down on his bed, and he wanted them to tuck him in, shut the lights out, and leave.
unidentified
Okay, let me ask you this.
unbox therapy
Let me ask you this.
Is this the case Of just a severely fucked up individual?
Or is this the case of a relatively normal individual getting fucked up by circumstances?
Like being this super famous figure?
joe rogan
You're responsible for getting fucked up.
If you're a normal person and you get super famous and you become fucked up, you are responsible.
unbox therapy
But a high percentage do, though.
joe rogan
Yeah, but not in that way.
That's an extreme version of it.
unbox therapy
That's a different kind of way.
joe rogan
Ego might get in the way and a lot of people might trip over the dick of ego.
unbox therapy
That's super common.
I saw when Prince died recently, I saw an infographic, I don't even know, maybe you tweeted it, about the average age of male pop stars when they die.
I don't know who tweeted it.
He was the exact age.
joe rogan
55?
unbox therapy
Whatever age he was, 54, somewhere in there.
That's the average age for a male pop star.
Female wasn't too different either.
joe rogan
Well, his situation was he was addicted to painkillers.
unbox therapy
Well, it just recently came out that he had...
joe rogan
He overdosed.
unbox therapy
But he had been refusing treatment for AIDS as well.
joe rogan
Is that true?
I don't know if that's true.
unidentified
Oh, really?
joe rogan
Yeah, let's look that up.
But I know for sure he had a hip issue, like a severe hip problem, that he'd probably need hip surgery.
He was taking pain medication, and he had overdosed on pain medication.
unbox therapy
Yeah, yeah, no, he was definitely addicted to pain medication as well.
I just remember a story coming out shortly after.
About HIV? That he had believed that he wasn't going to take treatment.
jamie vernon
That boy.
joe rogan
Prince suffered from AIDS but refused treatment as he believed God would cure him, U.S. tabloid claims.
See, that's U.S. tabloid claims.
But he was a Christian scientist, wasn't he, or a Jehovah's Witness?
unbox therapy
Yeah, Jehovah's Witness.
joe rogan
And Jehovah's Witness don't use medicine, right?
Isn't that what's going on?
But wait a minute, then.
How the fuck is he taking pain pills, then?
jamie vernon
Supposedly he was on opiates, too, so I don't think...
joe rogan
Well, that's pain pills, yeah.
jamie vernon
That logic doesn't make sense, I suppose.
joe rogan
Well, people are just fucking convenient with their logic, aren't they?
jamie vernon
Yeah.
joe rogan
He was a weird guy, man.
First of all, Prince was like androgynous and he was all about free love and he wore high heels, but he didn't like gay people.
Do you know one of the things that Prince...
I mean, Prince is like a known homophobe.
And one of the things that he said in a recent interview, and I hate to disparage him in his death because he was a brilliant artist and all that good stuff, but...
He was talking about how one of the problems with the world today is that God set all these rules and then, you know, people just decide they want to stick their dick in this hole or that hole and just do anything they want to do and you can't do that.
And they were asking him about gay marriage.
And, you know, he was saying that this is not what God wanted.
This is not what God asked for.
See if you can find the exact quote because it was pretty disturbing coming from a guy that you expect because of his sort of androgynous nature and how weird he was.
unbox therapy
Yeah, do you think he's like going further in that direction because...
joe rogan
He's getting older?
unbox therapy
No, no, no, no.
I meant just maybe because of his actual personal experience.
Like in a way, you know, some people, they overcompensate on one side.
joe rogan
Honestly, I think with Prince, based on what I've seen of his interviews, I think he was insanely sheltered because he was so famous and that he could basically say anything and nobody would disagree with him.
And he cultivated some really fucking wacky opinions.
First of all, he believed that the government was spraying things in the sky that made people fight in the ghetto.
unidentified
I remember that.
unbox therapy
I heard that interview.
joe rogan
Yeah, it's insane.
It was like, everybody would be fine, and then they would be spraying in the sky, and then be like, why is everybody fighting?
Why are we all fighting?
Because you're poor, and you're living in the ghetto, and there's crime, and that's just what happens in crime-riddled areas.
There's violence.
It's not the government spraying the sky.
Like, what a random thing to do.
The government just decided to spray the entire city and then hope that everybody beats the shit out of each other?
For what purpose?
unbox therapy
Very convenient.
joe rogan
They have money in ambulances?
Like, where's the profit margin in this to spend millions of dollars spraying the sky with anger chemicals?
And what fucking chemicals have been proven to make people angry when you spray it from the sky?
Yeah.
unbox therapy
Whiskey vapor.
joe rogan
They'd probably be more fucking and hugging.
I mean, what percentage of people actually get angry when they get drunk?
There's another one, because think about all the people that go to bars, right?
unbox therapy
Yeah.
joe rogan
You get a fucking bar filled with people, you got a thousand people in there.
How many of them become angry when they're drunk?
It's not even one.
unbox therapy
It's a small percentage.
joe rogan
It's a very rare thing that people get super angry and violent because they're drunk.
Most, like, I get happy.
unbox therapy
Same.
joe rogan
When I'm drunk, I'm hugging and laughing.
I might get a little obnoxious, but I'm not mean.
I'm definitely not looking to start fights.
unbox therapy
So, yeah, that's a weird one.
I think some people will say, like, hey, that guy's an angry drunk.
joe rogan
Some people are, yeah.
unbox therapy
Yeah, you've heard that before.
But is that just maybe who they are all the time?
joe rogan
I think there's some deep-seated problems.
unbox therapy
Yeah, and then somehow the alcohol sort of coerces it out of them, maybe?
joe rogan
Well, the alcohol releases your inhibitions and your anger.
What does it say?
Prince denies anti-gay rights remarks.
New Yorker stands by story.
jamie vernon
This is from 2008. Yeah.
joe rogan
Yeah, but see, the problem is they quoted him.
It was like there were direct quotes.
jamie vernon
Yeah, well, as far as this story came out, I'm assuming when he died, a lot of quotes came out of stuff he said.
And this story, which I traced back, which is when he was still alive, obviously, he came out after this story came out in the New Yorker.
He said he was grossly misquoted, and they took everything he said out of context.
joe rogan
Right.
jamie vernon
They stood by their story, however.
joe rogan
Well, let's read the context, though.
I mean, even when you read the actual quote itself, here's the quote.
It's up a little bit higher.
unidentified
There we go.
jamie vernon
That's his response itself.
joe rogan
He goes, you got the Republicans, basically they want to live according to the Bible, but there's a problem with interpretation, and you've got some churches, some people basically doing things and saying it comes from here, but it doesn't.
Then you've got the opposite of the spectrum, you got blue, you got the Democrats, and they're like, you can do whatever you want, gay marriage, whatever, but neither of them is right.
Asked about his perspective on social issues, gay marriage, abortion.
Prince tapped his Bible and said, God came to earth and saw people sticking it wherever and doing it with whatever, and he just cleared it all out.
He was like, enough.
Okay.
That's hilarious because a lot of people fucked each other in the ass listening to Let's Go Crazy.
unidentified
Yeah.
joe rogan
How many people sucked a cock because it was like, we're going to party like it's 1999, and they just said, fuck it, I'll just do ecstasy in my asshole.
I think he's sheltered, or he was sheltered, and I think he's a brilliant...
The outlier of outliers when it comes to brilliant artists.
And I think that you're by yourself too much.
You don't get to mingle.
You don't get to hang with people.
You don't have real conversations.
unbox therapy
But that's why I say, even in the case of Bill Cosby, are we looking at a condition of the circumstance?
Because if we have this data that says, hey...
Pop stars are dying 30 years before the regular public, on average.
These people obviously have an unusual enough circumstance that it's affecting all of them the same, unless the type of people drawn to that career in the first place are already substantially different than the rest of the public.
joe rogan
Well, they're definitely substantially different than the rest of the public in that they've developed as an entertainer from their formative years.
I mean, Prince was an artist and a musician when he was very young.
And then when he came out with I Want to Be Your Lover, I think he was only like 20 years old or something like that.
How old was he when I Want to Be Your Lover came out?
unbox therapy
Yeah, definitely Young.
joe rogan
That was a fucking jam, too.
Goddamn, that was a good song.
Because I remember I was living in Boston.
I'm 48, he was 55, so he's not that much older than me when he died.
And I was living in Boston when that song came out, and it was a jaw-dropper.
I was like, who is this guy?
With no shirt on, on the cover, trying to figure out what the hell...
Yeah, he was 20 or 21. 20 or 21. And that is a fucking beautiful song.
To this day, I'll play that song out of nowhere.
And it's just, he was an amazing artist.
So if he was that good at 20, 21, I mean, he was involved in music from the time he was a small boy.
So he developed in a very bizarre and strange way and was under the microphone at an incredibly young age.
To be that huge at 20 years old and also to be such a revolutionary guy when it came to style and fashion.
Dude, I had an overcoat when I was like 21. A long overcoat because I saw Prince with one.
I used to listen to Prince music.
I loved Prince when I was a kid.
He was so good.
He was so different and interesting.
There were so many good songs like Controversy.
You know, he had some and then also like some guys sort of like came along with him like Morris Day in the time because they were in Purple Rain They sort of came along with him and they got famous for a brief period of time, too He was amazing man.
It was amazing But I think I've always said this that I think you can't there's there's a balance in this world that you can't achieve when you achieve greatness when you achieve that kind of greatness I think it's at this at that is at the sacrifice of balance, right?
Whether it's balance in your social life or balance in your ability to have a healthy and objective perspective.
I think that's what we're seeing with Kanye West, too.
In order to really go after something and just be obsessed with it to the point of just carving out this magnificent diamond of art, you gotta be a fucking nut, man.
You gotta be Richard Pryor.
You gotta be nuts.
You gotta be out of your fucking mind to make something perfect.
And what he made was perfect.
I mean, Purple Rain is goddamn perfect.
He was perfect.
This shit that he did that you just to this day just go, God damn, he was so good that all the other stuff is probably a symptom of a lack of balance and development in his overall life that led to this incredible brilliance in his art form.
unbox therapy
Right.
So there has to be, there has to be, you have to sacrifice, you have to take from somewhere.
joe rogan
Well, they say James Cameron's out of his fucking mind.
unbox therapy
That's right.
joe rogan
They say James Cameron is out of his fucking mind.
And if you're on the set with James Cameron, like if someone's painting a wall, he'll fucking take the paintbrush away from you.
And he'll start doing it right.
unbox therapy
It's gotta be like this!
joe rogan
Because he's a madman.
And that's why...
I mean, James Cameron made a fucking submarine and went to the bottom of the ocean with it.
You know about all that?
unbox therapy
I heard about that.
unidentified
Dude!
unbox therapy
He was researching for the abyss or something.
joe rogan
He broke a world record for...
No, for his new movie.
unidentified
Oh, right.
Okay.
joe rogan
He's gonna do Avatar 2 underwater.
This crazy fuck.
He's filming shit underwater.
I mean, he's not just like a groundbreaking guy.
He's like the groundbreaking guys are calling him up for advice because he's way ahead of everybody.
He's a maniac.
He's making a fucking submarine to film a movie.
He's breaking world records in a single man submarine.
Look at this.
This is him.
I mean, this is he fucking went to the bottom of the ocean by himself in this fucking thing that he created.
I mean, he's revolutionizing the science behind filming underwater so that he can make movies.
unbox therapy
Do you think anybody tells him what to do?
joe rogan
Who the fuck could tell him what to do?
unbox therapy
Like nobody, like none of- Nobody.
joe rogan
His wife better shut the fuck up too.
Everybody better shut the fuck up when James Cameron talks.
unbox therapy
It's like when they're about to make a movie and he goes in there and it's just like they just write the check and get the fuck out of the way.
joe rogan
They don't even write checks.
unidentified
No.
joe rogan
I bet he probably writes the checks and then they write a check too after it's all over.
unidentified
Yeah.
joe rogan
I mean, he's insanely wealthy, insanely brilliant, and some of his movies are some of the greatest movies of all time.
I mean, he's just...
He just knows how to do it big.
Like, you know, there's some people that thought like Avatar was, oh, it's Pocahontas in space.
Like, stop!
Look, yes, there's iconic themes that exist in a bunch of different mediums, but that movie is fucking amazing.
And if you overthink it, and you say, oh, I've heard this all before, you know, this is fucking...
unbox therapy
Well, I mean, you could say the same for a lot of the sort of classic stories.
joe rogan
But he just, he nailed this insane version of that genre.
It's like saying a rock and roll song.
Like, there's some classic rock and roll themes that you would, you'd see, if you heard of this song, yeah, well, there's like themes in songs that you just kind of accept because it's cool to hear them in songs.
And that's essentially what he's done on a grand scale in Avatar.
unbox therapy
Yeah.
No doubt.
No dispute.
James Cameron's a badass.
joe rogan
He's a bad motherfucker.
unidentified
Yeah, no doubt.
joe rogan
But to be that bad of a motherfucker, you gotta be crazy.
He's making four Avatar sequels.
unbox therapy
Jesus.
joe rogan
Yeah.
You gotta be a bad motherfucker to be that.
unbox therapy
You know, but imagine the stress.
The stress of having that project.
joe rogan
Yeah.
unidentified
Ugh!
Yeah, of course.
unbox therapy
Moving people around?
joe rogan
Oh my god, yeah.
unbox therapy
Getting location, going to the bottom of the ocean?
joe rogan
And that's the only way to make a movie.
You can't make a movie by yourself.
unbox therapy
No!
joe rogan
You gotta have actors, you gotta write the script, you have a guy who points the camera.
unbox therapy
I hate the whole, all that, all the baggage, all the people.
It's a nightmare, it's weight!
joe rogan
That's why I'm a comedian, dude.
unbox therapy
That's brilliant!
joe rogan
So simple.
unbox therapy
Well, that's why I'm on YouTube!
joe rogan
Yes, so simple.
Just do whatever you want.
unbox therapy
You want to know something?
I had a bit of a nightmare situation out here.
joe rogan
Out here?
unbox therapy
Yeah, out here.
That's why I'm out here.
Well, I'm out here to be here on this show right now.
But yesterday, you know, I was on set.
I had to shoot this thing.
I'm not going to mention any brands or names, but there's like fucking a hundred people on set.
joe rogan
Of course.
unbox therapy
And I mean...
joe rogan
You don't need them.
And then they want to try to jizz in the soup.
Yes!
Yeah.
unidentified
Yes!
unbox therapy
That's the best way to put it!
joe rogan
Yeah.
unbox therapy
And it's just...
joe rogan
How about if you wear a different suit for every different segment?
unbox therapy
Dude, it's like, I've made over 850 fucking product videos that millions of people choose to watch!
joe rogan
Choose.
unidentified
Choose!
unbox therapy
This is not one of these situations where you got to stick it in front of their face on the way to where they're going.
This is something people like.
Like, let me look at the goddamn thing and get excited about it.
Well, guess what?
Newsflash, we don't have to fake it.
They want to fake shit that doesn't need to be faked because it fits the protocol of the machine.
You know what I mean?
unidentified
It's like, it just sucks the life out of all of it.
unbox therapy
Like, I think...
There's this thing that happens.
I mean, granted, whatever, James Cameron's brilliant and the shit they do in Hollywood is fucking amazing and all the rest of it, but I'm in this weird situation where, like, I'm the guy.
joe rogan
Yeah.
unbox therapy
I'm not acting.
joe rogan
Right.
unbox therapy
I'm the guy, so if I go on this thing and I don't look like the guy, well, that's not why I'm here.
joe rogan
Okay, like, what are they trying to change?
Like, what are they specifically fucking with?
unbox therapy
Oh, man.
All of it.
You name it.
All of it.
unidentified
Really?
unbox therapy
You name it.
unidentified
That's so crazy.
unbox therapy
Okay, so here's an example.
Like, when I do my videos, I want everything to be live.
Everything.
We shoot three concurrent angles.
If we catch it, we catch it.
If we don't, so be it.
That's what it was.
joe rogan
Right, so it's authentic.
unbox therapy
Yeah, because I want to capture, like, you know, I feel like your relationship with a product is a lot like a relationship with another person.
Now, you guys think I'm perverted at this point.
I don't mean in that way, Joe.
unidentified
Okay?
joe rogan
Okay, I didn't say anything, dude.
unbox therapy
Just the way you're looking at me, right?
joe rogan
I look at you that way all the time.
unbox therapy
But I'm saying it's like this process of getting to know the thing.
joe rogan
Well, as a person who watches you, sorry to interrupt you, but that authenticity comes through and that's one of the reasons why your videos are so compelling.
Because when you open up a video and you're checking out a new phone and you're going over the edges and you're experiencing it for the first time with the person that's watching the video.
unbox therapy
Yes.
I want to be, you know, you, the proxy version of you.
Like, how would you engage with this thing?
And in many cases, the de facto standard for these types of videos was like a person who had, was more sort of journalistic.
They're expected to make a report on the thing.
And it's like, that's cool.
I respect that.
That's part of it too.
But at the same time, it's like it doesn't, that part of it doesn't necessarily capture the excitement associated with the thing, the oohs and the ahs, and all that kind of natural reaction, which is impossible to fake.
All the rest of it you can.
All the rest of it when it comes to like, let's do that line again because, I don't know, you didn't say the spec right, or whatever.
Like, that would be the equivalent of the situation I was in yesterday.
But it's like, I'm willing to sacrifice some of that to get the intangible stuff, which is the oohs and ahs that will never happen again, not in the same way.
You know?
joe rogan
Yeah.
And I agree with you.
And I think that you understand what you're doing and you understand the appeal of what you're doing.
And to sacrifice that, to polish it, to make it more professional, or to make it more...
That's actually going to lessen the appeal of it.
And that's what they don't understand.
unbox therapy
It's a fine line.
joe rogan
It's like those fucking videos where people have these edits every five seconds.
They say something, there's a cut, and they say something, there's a cut.
You know that style of YouTube video?
unbox therapy
Jump cut.
joe rogan
That shit is gross, man.
unidentified
Yeah.
joe rogan
And there's a guy who did that recently.
It was a video about bow hunting.
And he's trying to do that style.
And bow hunting, which is like one of the most organic, visceral, primal things you could ever engage in as a human being.
You're going to go out and collect your food with a fucking sharp stick and a bow.
And so this guy's using this...
This common thing that you see these girls do.
And then I was like, there's got to be a better way.
unbox therapy
Bouncing around the screen like he's in this corner?
joe rogan
He wasn't doing that.
He was standing right in front of it.
But the fast cuts.
There was no pauses.
It's disconcerting.
It throws you off.
That is the opposite of authentic.
Because you know that there's all these edits and those edits take you out.
Also, those edits treat you like you're a moron.
Like you're so fucking stupid, you can't even listen to a guy talk.
Your attention span is so short.
I can't listen to Louis open this VR box and go over this thing in real time and inspect the overall build factor.
unbox therapy
To be quite honest with you, I'm kind of, you know...
I mean, you have this platform here where people sit down for hours.
You know, that's becoming not, you know, that's not the status quo on the internet.
The internet keeps chopping it in the other direction, getting shorter and shorter.
Conversation has to move faster.
You got to jump, the bow hunting guy's got to jump around the screen and so on.
And I mean, if you get obsessed with analytics and stuff, you can see like how often an average person watches for and so on.
And there's no denying the fact that people's attention spans are shrinking.
But it's like, do you want to contribute to that?
Or do you think that there's enough people that are willing to accept the alternative?
Because, you know, you've got an example here, which is unusual.
What do you think happens here that people stick around for three hours?
joe rogan
I never thought about it.
That's what happens.
I never thought about it.
I just said I like talking to people.
So let's record it.
unbox therapy
Right.
joe rogan
You know, I mean, but man, I took a lot of heat in the beginning from people that were telling me I had to edit it.
unbox therapy
Oh, really?
unidentified
It was so many people.
Oh, my God.
joe rogan
It was like some of the earliest comments were like, why is this show three hours long?
This is bullshit.
No one's going to listen to three hours.
Like, even my friends were telling me this.
Like, dude, you got to edit it.
Make it an hour.
I go, why?
unidentified
Really?
joe rogan
I go, after an hour people just shut it off.
If they don't want to watch more than an hour or listen, it was listen back then.
You don't want to listen more than an hour, just shut it off at an hour.
Who gives a fuck?
unbox therapy
Interesting, yeah.
joe rogan
But it was a who gives a fuck thing.
Like, I'm going to do what I want to do.
I'm not trying to make money off this.
I'm not trying to do anything unusual.
I just like having conversations with people.
So let's bring in someone interesting and let's talk.
Because the art of conversation, just having a conversation for the purpose of having a conversation is lost in a lot of venues.
Because what you're getting instead is interviews.
You and I are friends.
We've been friends for a couple years now.
When we sit down, I'm super confident that we're just going to have fun.
And we're going to talk and we're going to have a conversation.
That's why this podcast, I left my house today and I was like, I'm going to go have fun with Lewis.
We're going to have a good conversation.
It's going to be cool because that's what I want to hear.
I want to hear people having a conversation.
And so for me, it was just a matter of, well, I'm going to have this conversation.
It gives me an opportunity to sit down with someone for three hours, which is super rare in this world.
For sure.
When do you ever get a chance to put your phone aside and just sit down and just look at a friend in the eyes and just talk about things?
unbox therapy
Before, I mean, when I was, you know, I've been here for a couple days, and I'm telling people, okay, no, you know, Saturday, I can't hang out, whatever, I'm going to be on the podcast.
And they're like, what do you guys do to prepare for that?
And on your podcast, I'm like, no, nothing.
Like, you actually just sit down, and you just start talking.
And they're like, for how long?
joe rogan
For three hours?
unbox therapy
No, come on.
How do you do it?
You know, like there's some kind of magic to it.
When it's, when as you said, it is the simplest thing.
It's like, it's like, or it's maybe it's a forgotten thing of just being able to do this.
joe rogan
Well, if you actually are interested in life and you find another person who's actually interested in life.
It's a great way to put it.
I think the hard part is ending it at three hours.
Is it three hours?
We haven't even talked about a million different things.
I've been watching your videos.
I've got a lot of fucking questions.
There's a lot going on in the world.
There's so much to talk about.
I don't understand people who don't have anything to say.
That, to me, is perplexing.
When someone says, like, how can you find things to talk about for three hours?
How do you not talk?
unbox therapy
Yeah.
Well, in that sense, I think that there's kind of like a service being...
Like, it's surprising to me how many...
Like, when I'm saying, okay, I'm going to be on here and I put it on my Twitter or whatever, like, how many people, like, pumped about it?
Pumped.
Like, oh, thank God.
Amazing, right?
Like, they love the idea of it.
And for me...
communicate with them right for you it's the it's the standard so i think you're like really aware of it it gets it gets personal in a different way when you're using this medium where there aren't these definitive parameters that exist in your your typical youtube video your typical tweet or vine or whatever it is like those ones are all so it's almost like every social media is it has its kind of structure that it like landed on for the standard the status quo
but you you've been doing this for a while now and you've been on many different platforms and you just kept in here the same essentially like as far as the the format is concerned but i think there is something to be said for I think what ends up happening in giving people that access is that it means more to them.
Like, you simply can't get to know somebody in a three-minute segment that you can in three hours.
It's impossible.
So what they actually end up getting here is something that matters substantially more to them.
joe rogan
Well, they kind of get, like, digital friendships.
unbox therapy
That's what I'm saying.
joe rogan
Yeah.
unbox therapy
Yeah.
I think that's exactly, I think, how it's looked at.
In a world where we realize that there is this increasingly short attention span, you wonder how much of this kind of stuff here actually replaces the real-world version of it.
If people can't be in a movie theater without being on their phones, if they can't drive without being on their phones, if we are literally building new pathways in our heads for how we look at spare time, then is this thing an alternative to that?
Is this where people get that?
joe rogan
Well, you know what I think a lot of people do with podcasts?
It's one of the things that I do with podcasts.
It replaced radio in my car.
unbox therapy
Oh, for me too.
100%.
joe rogan
When I drive around, I don't listen to radio anymore.
I listen to different podcasts.
unidentified
100%.
joe rogan
Like Meat Eater, Radio Lab, TED Radio Hour, all my friends like Joey Diaz's podcast and Ari's and Duncan's.
I listen to all my friends' podcasts and different people's podcasts.
I just think it's an amazing thing.
I love the fact that at a red light, you could just go to your thing, press play, find it.
Oh, there's a new episode of this out.
Boom.
Press play and it goes.
So it stimulates you when you're in your car.
It gives you interesting conversations when you're on a plane or when you're at the gym.
And it replaces a lot of traditional standard media in that way.
Also, because there's no ads, there's ads in the beginning, and if you want, you fast-forward through those fuckers, but the three hours of the podcast is totally uninterrupted.
unbox therapy
That's unusual, though.
joe rogan
Well, it's my choice.
I was unwilling to do it any other way because I don't want it to be interrupted.
unbox therapy
Did they try to get you to change it?
joe rogan
Fuck yeah, they still do.
unidentified
Really?
joe rogan
Yeah, fuck you!
It's not available.
I'm just not doing it.
They want me to interrupt the middle of the conversation and go...
You know, I don't know if you know about Squarespace, Lewis, but Squarespace is a platform.
unbox therapy
Nothing against Squarespace.
joe rogan
Nothing against Squarespace at all.
They're awesome.
And it wasn't Squarespace that was asking.
It's the agents that sell these things.
unbox therapy
Of course.
They give zero fucks about the content itself, about the actual important part.
joe rogan
There was another thing that I had to fight with.
They were like, there's no way you're going to get ads unless they do it in the middle of the show.
I go, well, then I'm not going to have ads.
This is not my primary source of income.
So for me, this is...
A labor of love, if you will.
I mean, I want to do it correctly.
unbox therapy
You're making me feel special here.
joe rogan
No, it is.
I don't have anybody on that I don't want to have on.
There's no one that tells me what to do.
There's no producer.
So if I have someone like you on or anybody, it's because I think it's going to be an interesting conversation.
I'm looking forward to having it.
That's it.
That's the agenda.
That's the whole thing.
So I'm not interrupting that.
I don't have any...
unbox therapy
I think it's a great message.
I've got to be honest with you.
I don't think there's a lot of people out there pushing that particular message in the space I'm in.
I think, you know, especially since, particularly on the video side, on the YouTube side, it's emerging as this, like, real business, real enterprise.
joe rogan
Well, it's because there's so much money in it, though.
So much money in it.
It's craziness.
unbox therapy
Yeah, it's bonkers.
joe rogan
Yeah.
unbox therapy
But at the same time, there's no rulebook on it, you know?
Yeah.
taking a risk on that one.
unidentified
Yeah.
unbox therapy
And here's what's going to happen.
And because I've seen it, because I've been there.
unidentified
Yeah.
unbox therapy
And like, I think to hear somebody like you who's had success in this space to say, hey, fuck it, I don't compromise.
I'm going to do it this way, even when a million people are telling me to do it otherwise.
I think for a lot of people starting out, they might have a YouTube channel, they might whatever, to be empowered by knowing that you can do it.
joe rogan
Well, I got Steve Vernello to do it.
The Meat Eater podcast.
They don't interrupt the podcast anymore.
unbox therapy
Oh, he used to?
joe rogan
They used to interrupt it.
Like, if you listen to the Dan Flores episode, there's no interruptions.
And that's what makes it good.
This is my ethic.
Number one, don't do anything.
Or do your best, obviously.
Do your best to make it entertaining.
Don't do anything that would compromise the quality of it just for profit.
And as long as you just do that.
Do your best.
Don't do anything that would compromise the quality.
unbox therapy
I'm going to be completely honest here.
I've fucked up on a number of occasions.
Like in completing what you just said.
There are times where I get too deep.
unidentified
Too deep.
unbox therapy
And then I'm in it and I'm like, holy fuck.
This is a nightmare.
joe rogan
Like how so?
unbox therapy
Well, I mean with a brand or a sponsorship or something like that.
Where it'll be like, I'll know it's a nightmare once I'm in it.
But even though I've been sold a bill of goods that isn't the thing that I actually signed up for.
It happens frequently.
I mean, I'm dealing with the biggest brands on the planet.
And they're like, yeah, it's going to be completely conversational.
You're just going to discover the goddamn thing or whatever.
And then you get there and it's like, here's your script.
And it's like, what the fuck?
joe rogan
Oh, so you like for a certain product, they've actually given you a script?
unbox therapy
If you're there for a launch or something.
joe rogan
They give you scripts?
unbox therapy
No, I don't read a script.
I never read a goddamn script.
joe rogan
But they tried to.
unbox therapy
Exactly.
joe rogan
Whoa.
And what is that conversation like when you tell them no?
unbox therapy
It's like a bunch of producers pretending that it's impossible for me to say that.
Oh, how about this?
How about them trying to change your wardrobe?
joe rogan
They're trying to change your wardrobe?
unbox therapy
I'm like, dude, I've been in this hoodie forever!
I got the hat on!
Like, people know how I look!
It's this weird situation of, like, advertisers and the business side of the thing not being used to the idea of people...
Basically disrespecting the audience is what it is.
Because you're going to come at it from a respectful point of view.
I'm going to come at it from a respectful point of view.
But they're used to inserting things that nobody wants.
So they automatically assume if they're working with you that nobody wants what you're talking about in reference to that project or whatever.
So they come at it from a negative, from a guilty point of view.
As opposed to like, hey, people like this guy the way he is.
Yeah.
Leave them alone.
joe rogan
Right.
unbox therapy
You know, that's what they signed up for.
Why are we trying to rewrite it?
joe rogan
Because they want to jizz in the soup.
unbox therapy
That's what it is.
It's like, if you're going to have that environment, if you're going to have this situation where there's like 50 or 100 people to get this piece of content, everybody in there needs to carve out that groove for themselves, a place to fit.
unidentified
Right.
joe rogan
And they look for some way that they can tell everybody.
Like, Lewis was going to wear that hat.
unbox therapy
Yes!
joe rogan
And I told him, look.
unidentified
Yes!
unbox therapy
See, this I feel like you must have encountered.
joe rogan
Oh yeah, for sure.
unbox therapy
And how do you deal with it?
joe rogan
Well, luckily, in the podcast, I really didn't encounter it that much.
Because I encountered it outside of the podcast and it's one of the reasons like doing Fear Factor was a big one.
Like sometimes I would show up with stubble and they'd be like, you gotta shave.
I go, why?
Why do I have to shave?
Is someone gonna watch the show and go, this motherfucker didn't shave today.
I'm changing the channel.
I'm like, stop!
Stop!
And we would have these arguments where I'd have some stubble on my face and they would tell me, you really gotta shave.
I'm like, you can't tell me how to look.
This is what I am.
Don't look ridiculous.
I don't have a fucking big dildo poking out of my forehead.
Like, there's nothing unusual about how I look.
You don't get that right.
unbox therapy
It's really fucked up when you think about it.
Imagine, right now, if you and I were wearing makeup, looking at each other.
joe rogan
Right, like powder and shit.
unbox therapy
We're like regular guys.
We're like regular guys having a conversation in makeup.
Like, that's so fucked up!
joe rogan
Well, let me tell you something.
There are podcasts where they put makeup on before they do the podcast.
That's a fact.
unbox therapy
I've seen them.
I believe it.
I believe it.
joe rogan
They have a lady standing there and she'll powder your forehead.
unidentified
I know.
joe rogan
And she'll just, I'm going to put some anti-shine on your nose.
unbox therapy
How pissed off must people in the Hollywood makeup business be at YouTube and online media?
joe rogan
Well, the numbers.
When they get the numbers in, they realize you don't really have to make someone look like a cartoon.
unidentified
That's right.
unbox therapy
Yeah.
In fact, you could make the argument that if our goal is to connect with people on the other end, form these relationships, it's better to look to just in every way to be as close as you can to the real you.
unidentified
Right.
unbox therapy
Because that's how you form relationships in real life.
joe rogan
Unless you're never going to see people in real life.
Unless you're like one of those Instagram girls that just wear He puts filters on and takes pictures of himself.
I know a dude who does that.
I know a comedian dude who does that.
He puts filters on his fucking pictures and you look at him and you go, whoa, what's going on with your face?
You're a cartoon.
unbox therapy
You know what that is?
That's the beauty mode.
joe rogan
Mmm, beauty mode.
unbox therapy
It's on a lot of Korean devices.
joe rogan
Korean devices?
unbox therapy
Specifically.
unidentified
Really?
joe rogan
Like Samsung-type things?
unbox therapy
Samsung-type things, LG-type things.
joe rogan
They have a beauty mode?
unbox therapy
Well, you know the situation out over there.
unidentified
The situation.
unbox therapy
Well, I mean, regardless...
joe rogan
They do have a situation when it comes to plastic surgery.
Extreme one.
unbox therapy
Yeah, so that's where I'm going with it.
Very bizarre.
unidentified
It's, uh...
unbox therapy
It makes...
So this beauty mode, it makes your eyes bigger.
It smoothens your skin.
It changes the color, the complexion.
It can lighten it up.
It's very bizarre, dude.
joe rogan
Does it only work on LG and Samsung?
unbox therapy
Well, that's where it ships from.
I'm sure you could get an app on any phone.
But if you get, like, a Korean model, a Korean version of pretty much any flagship, that's the default camera app.
It actually is going to have beauty mode on by default.
What?
Yeah, it's going to be like...
joe rogan
By default?
unbox therapy
Yeah, it can be at level 5 out of 10 potential beauty mode.
But you know you see these selfies or whatever?
It looks like the person is painted.
You've seen them, I'm sure.
There was one famous situation where that chef...
Who's the chef?
joe rogan
Mario Batali?
unbox therapy
No, the one who's always yelling.
joe rogan
Emeril?
unbox therapy
No, no, no.
joe rogan
Bam!
unbox therapy
No, the one who's yelling at people, like, get out of my kitchen!
jamie vernon
Gordon Ramsay?
unbox therapy
Gordon Ramsay.
joe rogan
Oh, that guy.
unbox therapy
Gordon Ramsay and the mom of the Kardashians.
joe rogan
Oh, Jesus.
unbox therapy
What a combo.
joe rogan
So, she took the photo with the filter on.
unbox therapy
So, they each took their own.
They each took their own, and one of them, they looked...
joe rogan
Oh, my God.
unbox therapy
And so, somebody did, like, a comparison.
joe rogan
Oh, that's right, because she, of course, had a filter on.
unbox therapy
Oh, big time.
joe rogan
Made her look like an angel.
unbox therapy
Big time.
So, yeah, it's a good point, though.
It's like, what...
As we continue to progress into this digital realm, which one is the real you?
joe rogan
Well, we're hiding that reality.
We're hiding that reality with these filters.
And I think that's...
unbox therapy
Okay, there you go.
joe rogan
Okay, there's hers.
Look at her face.
unbox therapy
Look at his!
Look at his!
Okay.
joe rogan
That is so bizarre.
unbox therapy
There's the reality.
joe rogan
Oh, Jesus Christ.
unbox therapy
Yeah, man.
joe rogan
Wow, what a difference.
unbox therapy
Yeah, man.
joe rogan
Wow, she's like in a fog there.
That's so creepy.
That mode of photographing people is so creepy.
Like I said, I know a male comedian who uses that.
unbox therapy
Well, I don't know, man.
All of it is weird.
You need to kind of, in your head, you need to set up some rules.
That's what I want to do.
We need the rule book.
We need the social media rule book.
joe rogan
Yeah, we definitely do.
Well, we kind of have it.
We kind of have it in a way where a person like you or I, there's a clear rule book.
We look at that and we're like, get the fuck out of here.
unbox therapy
But it's unwritten.
joe rogan
It is unwritten.
unbox therapy
I need to write it down.
joe rogan
Why?
You know and I know.
Everybody knows.
unbox therapy
That's true.
It is kind of fun that way, but I feel like we could maybe save the situation.
We could say, hey...
joe rogan
No, you don't want to save it.
unidentified
You want to leave it like that?
joe rogan
You want them to be able to still do that.
unbox therapy
Yeah, that's true.
joe rogan
You want people to look like a fucking cartoon.
unbox therapy
Okay, Joe.
How many times do you take a selfie before you post it?
What's your maximum?
joe rogan
It's not that many, man.
unbox therapy
Come on, Joe.
Give us the truth here.
joe rogan
Listen, I'm a 48-year-old guy who's not that good looking.
There's not a whole lot I'm doing to make it look any better.
I mean, I might look for the best, like, smile, or, like, this one looks best.
unbox therapy
Take a few shots.
joe rogan
But it's me.
Every one of them is me.
unidentified
That's true.
joe rogan
There's no weird filters or shenanigans.
unbox therapy
Are we capping it at some point?
Like, are we going, like, fuck, I just took...
josh olin
Well, it depends on what you're trying to do.
joe rogan
Like, maybe you're trying to get everything in the background.
It's really dependent upon what you're trying to do.
unidentified
Okay.
Okay.
joe rogan
But it's never more than like a couple.
unbox therapy
You ever gone over 10?
joe rogan
I don't believe so.
Unless I was trying to achieve something very strange.
unbox therapy
I love how everybody's like a fine art photographer now that we have phones.
joe rogan
I mean, how would I ever get to 10?
No, I don't know.
unbox therapy
I'm kind of joking around, to be quite honest.
But I catch myself sometimes.
What the fuck am I doing here?
unidentified
I'm a grown-ass man in this place here.
unbox therapy
Like, what am I, taking angles here?
Like, you know, I kind of...
joe rogan
Do you do duck lips?
Ass out?
The arch?
unbox therapy
I might break the internet, Joe.
joe rogan
The pussy-out arch?
unbox therapy
Yeah.
But then I think about it.
I think, okay, if I catch myself, fairly confident guy, you know, I'm happy with myself to a certain degree.
If I catch myself at 10 or whatever the number is, How many goddamn photos are these professional Instagram girls taking before they pick one to post?
joe rogan
Very good point.
unbox therapy
Could it be a hundred?
joe rogan
Some of them is probably shocking numbers.
And then some of them, what's really weird, because they're taking these really, like...
Supposedly clandestine photos, but, like, who's taking the photo?
Like, why are you, like, looking off in the distance whimsically like no one's around?
There's a fucking guy right there with a camera, you lying bitch!
What are we doing here?
What are we selling?
unbox therapy
Yeah, well, you know, in the early days of Instagram, one of the unwritten rules was only phone photos.
If it didn't come off your phone, you just broke the rules of Instagram.
joe rogan
Oh, I didn't know there was a rule.
unbox therapy
Again, Joe, if I had the book, you would know.
It'll be on Amazon.com.
I'll be kick-starting it, actually.
joe rogan
But that's crazy because that guy that sent me these wolf pictures should pull up his Instagram so we could give this guy some props.
unidentified
No, no.
unbox therapy
See, in his particular case, those obviously aren't phone photos.
unidentified
Right.
unbox therapy
And he has broken the rules.
But that rule went away a long time ago.
Everybody was like, fuck it.
joe rogan
Oh, it did go away.
unbox therapy
Yeah, because photos from real cameras look amazing.
joe rogan
Yeah, but this...
Okay, that's...
Okay, I see what your point is.
unbox therapy
Yeah.
joe rogan
Yeah, but why would there be only photos from...
Why was that a rule?
unbox therapy
Because it's kind of like cheating.
Like, Instagram.
It should be, like, in the moment.
joe rogan
Oh, okay, okay.
unbox therapy
And what you just described of, like, this model overlooking Cabo or whatever it is, like, that's not Instagram.
I mean, it is.
It is now.
But in the early days, it sure as hell wasn't.
joe rogan
So did people get upset when they saw a professional photography shot?
unbox therapy
In the early days?
Yeah, for sure.
Amongst some of the tight-knit groups on there, some of the bigger photo pages that emerged, it was kind of like, hey, I built this business on the back of a stupid cell phone camera, and then some person comes in.
With all this heavy duty equipment and kind of interrupts it.
And I don't know how much of it was just them being competitive and how much of it was them believing in the ethic of it being instant.
joe rogan
My friend Meg has an Instagram page where it's all just Polaroids.
It's a photo of Polaroids.
unbox therapy
A photo of a Polaroid.
joe rogan
Yeah.
unbox therapy
It's kind of cool.
joe rogan
Yeah, that's all she does.
Or maybe she scans them.
I don't know if she scans them.
unbox therapy
For the record, I'm not of the opinion.
unidentified
Look at this guy.
joe rogan
This is CJM underscore photographer.
His name is Chris Montano.
And he sent us these photos of these wolves.
See that wolf down there?
That's one of the ones that he sent us.
I mean, that is a fucking amazing photograph.
unbox therapy
Looking right at him.
Black timber wolf.
joe rogan
Yeah.
Yeah.
Oh, it says it.
unbox therapy
He's got a promo code right now.
joe rogan
Promo code ROGAN. So if you go to ChrisMontano, M-O-N-T-A-N-O-J-R.com, ChrisMontanoJr.com, and use the promo code ROGAN, you get 20% off your entire purchase.
I guess he has these prints for sale, but let me pull it up so people can see it here.
unidentified
Yeah.
unbox therapy
That's amazing stuff.
I mean, I think anytime you look at a photograph and you go, how did he get that shot?
That's a good sign.
joe rogan
Yeah, so we're going to put these on the wall.
I'm getting tired of looking at Elvis.
unidentified
Wow.
joe rogan
So I'm going to decorate the back wall behind me with some other shit.
unbox therapy
And the thing is, it's made out of metal.
joe rogan
Yeah, he printed it on metal.
unbox therapy
That's wild.
joe rogan
It's dope.
I'm a...
You know, if I had one thing that I could look at forever, like if I had only one kind of art, it would absolutely be wildlife art.
Like, wildlife art to me is the most compelling.
It's just something about, especially like predators, like eagles and wolves and bears and shit.
unbox therapy
Did you see that video was making the rounds of, um...
joe rogan
Yes.
The eagle that ate the cat.
unbox therapy
Okay, fine.
You probably tweeted it then.
joe rogan
I did, for sure.
It was awesome.
unbox therapy
It's funny, when I come on here, every time I'm referencing something, I'm like, was it Joe that posted that, or was it somebody else?
But yeah, it's weird how people have that kind of...
How they have that perception of, like, nature only applies to stuff that I don't recognize.
joe rogan
Exactly.
unidentified
You know what I mean?
unbox therapy
Like, you're not a part of it.
joe rogan
Like an eagle eating a salmon is fine.
unbox therapy
Yep.
joe rogan
But an eagle capturing a cat and feeding it to his chicks, not good.
unbox therapy
And then they had to, I guess I was reading through the article there, and they had to say, like, oh, the cat was probably already dead.
joe rogan
Bullshit.
unidentified
Yeah.
joe rogan
Bullshit.
They fucking scoop up cats all the time.
unbox therapy
Sure, why not?
joe rogan
That's a lie.
unbox therapy
Yeah, why not?
joe rogan
We're weird.
We have a hierarchy of animals.
And things like cats and dogs are more favorable.
That's why that Yulin Dog Festival in China is so problematic for people.
unbox therapy
Is that dog eating?
Yeah.
joe rogan
Yeah.
unbox therapy
My brother ate dog.
joe rogan
Yeah?
unbox therapy
Well, he was in China here and there, and he said that there was one point where they were at a restaurant that all they had was dogs, so he was in.
unidentified
Whoa.
joe rogan
That's all they had?
unbox therapy
It was a dog.
It was a...
joe rogan
A dog restaurant.
unidentified
Like Kentucky Fried Chicken, but dogs.
unbox therapy
Kentucky Fried Dogs.
There you go.
But anyway, I don't know.
joe rogan
It's problematic.
unbox therapy
I think it comes back maybe full circle to the whole way that we started this conversation, just about people, whatever's convenient.
You want to compartmentalize certain things.
That's the way that's going to be.
And it's not...
Yeah, and it's a similar thing with the coyotes and me seeing a wolf here, and it's like, whoa!
Right!
You get this reset of like, holy shit.
joe rogan
That's a natural animal.
unbox therapy
You feel small.
And probably you even more so, because you actually go out in the wilderness and whatnot, go hunting and whatnot.
I mean, it's a humbling experience, I assume.
joe rogan
It's very humbling.
It's very psychedelic.
People think that that sounds crazy, like going out to kill an animal is psychedelic.
But what's psychedelic about it is...
It's boundary dissolving in that you enter into a truly wild world, and there is these large animals that live in this wild world, and you feel their world.
There's no cell phone service out there.
You're in the woods with the trees and the animals, and you're a part of this natural environment for a very brief time.
And people are like, well, why would you want to go there and kill those animals and this?
There's all these weird arguments that you could have back and forth about this, these conversations that you could have about whether or not it's okay to kill these animals.
I've made these conversations with myself, believe me.
Before I started hunting for the first time, my thought was, I'm either going to go hunting, and I'm going to never eat meat again, I'm going to become a vegan, or I'm going to be a hunter.
And I decided to be a hunter.
And one of the reasons why I decided to be a hunter is, I realized I don't like factory farming, I think it's fucked up, I think the way we get our food...
I think we've made a huge mistake.
It's a great decision, but a huge mistake at the same time, in that we've all...
We've decided to live in these gigantic urban areas.
And these urban areas, that becomes our natural world.
And in that natural world, we don't see tigers.
We don't see wolves.
We don't see bears.
We don't see these animals.
So our association with these animals is very unnatural.
Our world consists of streets and cars and buildings and elevators.
And that's our natural world.
That's the natural world that we live in.
When you go out into the woods and you see the actual natural world, the tooth, fang, and claw natural world, and you find mountain lion shit that has hair in it, and you look around and you see an elk at the top of a ridge, and he's trying to fuck all these other cow elk and trying to fight all these bulls that are coming in.
Last time I was elk hunting, they had found a dead elk that had been killed by another elk.
This thousand pound animal that died because this other animal with fucking a tree grown out of its head speared it in the side and killed it.
I mean it's really wild to see like these things kill each other so they can fuck.
And you're out in that world, and when you do, it makes everything seem...
The whole predator-prey experience seems very intensified.
Like, your connection to your food is very intense.
The whole thing is like...
And also, from a wildlife management standpoint, what we're talking about with Lyme disease, the reason why they have Lyme disease is because they have too many deer.
They have too many deer.
They have these ticks.
These ticks get on these deer.
They develop this disease, and these ticks get onto people.
And it's because of an overabundance of deer, the overpopulation.
They could nip that shit in the bud if they could figure out how to dwindle down the population of deer.
unidentified
Hmm.
joe rogan
When you have too many animals, too many game animals, too many wild animals, and the balance gets overrun, whether it's too many wolves or too many bear or too many deer, wildlife biologists understand what the correct numbers are in order to keep that harmony.
And you have two options.
Option number one, hunters.
They pay money.
They go out there.
And the money from those tags is responsible for the protection of these wildlife areas, protection of habitat, or option number two, they hire snipers.
They hire people to go out there and kill these animals, and that's what they're doing in Zimbabwe with lions.
They're killing 200 lions, rather, this year because they have so many lions now because of what happened with the dentist.
Where the dentist went over and shot Cecil the lion and became this big thing.
Well, they had a control of their population.
They had this sort of ecosystem balanced out.
unbox therapy
And the hunters got scared.
joe rogan
The hunters got scared.
They moved off.
They don't go there anymore.
And so now they have all these lions that are destroying this undulate population.
So they made a wildlife biologist decision to go in there and kill 200 lions to lessen the impact on the undulates.
unbox therapy
Yeah.
joe rogan
And in North America, they do that with bears, they do that with mountain lions in most states.
They figure out what is the healthy number where all these animals can coexist.
unbox therapy
Yeah, well, it's one thing to have an opinion on that matter, and it's a different thing to actually have exposure and then maintain that opinion.
You know what I mean?
It's one thing to be on Twitter, sitting on your couch, Watching TV saying a couple words about how you think about the planet, the wilderness, and so on.
But to maintain that perspective when you're actually in it, I would have to believe and speculate that that's a difficult thing to do.
joe rogan
Well, there's a deep respect that comes and a deep love for an animal that is going to sustain you and feed you.
The thing about it is these animals, they're not going to live forever if you don't do that.
Their life is incredibly brutal and incredibly short.
And what you're doing as a hunter is you're going into that world and you're dipping your toes into it for a brief amount of time, a week or whatever it takes to find an animal.
And then that animal's gonna feed you for months.
And to me, it's so much more ethical than buying it from a store.
I mean, that can't even be argued.
unbox therapy
Yeah.
joe rogan
But from a vegan perspective, like, they don't want anything to die, they want everything to live forever, but it doesn't work that way.
Because first of all, if you don't shoot animals, If you don't control bear populations, the bear are going to decimate the moose population.
They're going to decimate the deer population.
They eat all the calves.
They eat all the fawns.
That's just what they do.
That's what they've always done.
Not only that, they go and they eat each other.
Bears are all cannibals.
I mean, there's a massive amount of cannibalism in the bear world.
They eat cubs.
It's one of the first things that males do when they come out of hibernation.
And if you don't control their populations, they will do that to every fucking thing that's out in the woods.
And the only thing that can control their population is another predator.
And the only predator for bears is people.
That's it.
And the people will go, what about people?
People are overpopulated, man.
Why don't you fucking shoot people?
Why don't you kill yourself?
How about I start with you, you fuck?
unbox therapy
Sounds about right.
joe rogan
You non-human loving fuck.
Yeah, I mean, life eats life.
And that is a weird reality.
unbox therapy
I think there's a part of it, though, the complicated part of it is that obviously everybody can't Exactly.
joe rogan
Well, that is true, but that doesn't mean that everybody can't survive on the amount of money that you make every year.
It doesn't mean you should give up that money, because everybody can't make the amount of money that you make.
unbox therapy
Why are you singling me out here?
joe rogan
I'm just saying, for anybody.
Look, if you make more than $35,000 a year, you're in the top 1% of the world.
We live in a very strange time.
unbox therapy
I just mean, I think some people's perspectives are formed by, in some ways, their capabilities.
If all they ever knew was going to McDonald's or whatever...
It's a hard thing to break.
joe rogan
It is a hard thing to break, and it's a hard thing to recognize that it can't...
Well, people say it's not sustainable for the entire population.
Well, I'm not the entire population.
Not only that, what we're doing is not sustainable for the entire population of the world.
unbox therapy
Personally, I don't know.
I'm kind of optimistic about it.
I don't know if it's sustainable or not sustainable.
joe rogan
Hunting is not.
There's not enough animals.
There's just not.
unbox therapy
You gotta farm them.
joe rogan
Yeah, I mean, if you wanted to eat the way people eat today, there has to be some sort of farming going on if you want to eat the amount of meat.
And people find that problematic, and that's for a good reason.
unbox therapy
They're right.
Is there a way to do the farming part better?
joe rogan
Maybe.
There certainly is.
But there's also problems with just eating vegetables.
Just eating vegetables, first of all, displaces massive amounts of wildlife.
Second of all, when you buy grain, you are responsible indirectly for the death of thousands of animals.
There's just no way around it.
Those combines are indiscriminate, and they grind up deer fawns and rabbits and rats and mice and groundhogs and everything else.
Then, on top of that, pesticides.
unidentified
Yeah.
joe rogan
You know, I mean, unless you're buying absolute organic where there's no pesticides used, you're for sure going to be responsible for the death of millions of bugs.
unbox therapy
If you live in a house, you display, you know what I mean?
Like, everybody's fucking with animals.
joe rogan
And on top of that, there's some very real and compelling evidence that plants have a level of intelligence.
We don't want to think of them as sentient because they can't communicate with us.
They don't say anything to us like, ow, don't chop me down, it hurts.
But they communicate with each other.
There's something that plants do.
Now this is a crazy thing that they found with giraffes, that the plants that giraffes eat, if they're downwind, so like if the giraffes are eating this plant and the wind from the plant they're eating goes downwind and catches these other plants, the plants will change the chemical composition of their leaves and become more bitter, making them less attractive to predation.
So they're communicating with each other.
unbox therapy
It's like telepathic shit right there.
joe rogan
I don't remember what planet was that does that, but they have proven that plants do calculations, that plants are doing some kind of strange mathematics, that they're communicating with each other.
They know when other plants are being chopped down.
There's some shit going on with life, and we don't have the capability to understand dolphins, okay?
We don't know what they're saying.
When dolphins communicate with each other, they have a complex language, they have dialects, they sound differently in different parts of the world, they recognize each other, they have a very bizarre way of communicating that we have not been able to decipher.
But we recognize that it's going on because it's close enough to our own kind of communication that we say, oh, these things are smart and they're talking to each other.
Well, there's something going on with plants, too.
And this is a recent thing where the science behind it is starting to catch up, where it's emerging, where they're doing these tests and they're running these numbers and they go, look...
They're not wooden in the sense that it's not...
You're not talking about a rock.
A living plant has some sort of awareness.
There's something going on.
And different ones have more awareness.
And there's some sort of communication through the actual...
Actually, ecology of the ground.
I mean, the ground itself is a living thing.
Dirt itself is some sort of an organism.
Like a person is.
Like a person is an ecosystem.
We are responsible for the lives of Untold trillions of bacteria that live inside of us, right?
Well, it's the same thing can be said of the dirt itself.
The dirt itself is some sort of a strange balanced ecosystem, right?
Where worms and bacteria and all of these different funguses and all these different life forms all exist together and then the plant feeds off of those life forms and the plant in some respects It relies on the death of biological things like mammals and rats and bugs.
It relies on them for the very nutrients that it needs to make a plant in the first place.
It's all very, very complex and deep.
It's all connected.
And to deny that you're eating life, some strange life form, when you're having a salad is the height of convenience.
There's nothing wrong with eating a salad, but I don't think there's anything wrong with eating an elk steak either.
Life is consuming life, and it's just more obvious when you shoot an animal and you're there when it dies.
unbox therapy
What about when humans find a way to grow meat in a lab?
joe rogan
It's gonna be very interesting, and they're kind of there right now.
unbox therapy
Yeah, I remember reading something about They had the meat ready to go, but they couldn't actually consume it because the governing body or whatever for food and beverage or whoever the hell it is said that it would be illegal to consume it.
For some reason, again, probably some food lobby or something.
But theoretically, right, we could find a way to manufacture all this shit.
joe rogan
100%.
Yeah, we can.
There's gonna be a way one day.
unbox therapy
And then what do we do?
What do we do with wildlife then?
joe rogan
Good question.
Well, here's a better question.
What do we do when we have robot fuck dolls and there's no need to date?
What happens when...
unbox therapy
I don't think we're that...
I think we're already there.
joe rogan
We're pretty close.
unbox therapy
Because, I mean, it's not a robot fuck doll, but you have porn already, which many people consider to be one of the sort of...
Building blocks.
That's what I was looking for.
Building blocks of the web.
Like the reason that the web was adopted or VHS or DVDs or whatever.
joe rogan
HTML5. It all goes the way of porn.
When porn adopts that, everything else goes along with it.
unbox therapy
The sort of fundamental needs that people have and so on.
And so...
Yeah, man.
You have to wonder how disconnected from other people we can get as this stuff continues to improve.
We were looking earlier at this HoloLens development kit.
I was recently playing with the HTC Vive, which is probably the VR headset to get right now.
And it's like, man...
These experiences are getting closer.
And you look at the camera that Facebook just came out with.
I don't know.
It's like $60,000.
Facebook buying Oculus has to be one of the creepiest things on the planet.
To know that they see where that's going and that they were interested in that.
And what their sort of agenda and objectives are currently.
joe rogan
Well, virtual communities.
That's what's going to happen.
We're all going to be able to sync up together in some virtual place.
unbox therapy
Right.
And we'll all be, like, low-calorie takers at that point.
joe rogan
We're all going to look like Asian supermodels with big tits.
That's what we're going to be.
We're going to go there, and we're all going to, like, sync up with each other.
And we're probably going to be able to fuck each other in some sort of a virtual environment.
unbox therapy
Yeah, it's a total recall, man.
But the thing is, it's actually...
joe rogan
And Tonetta's going to be playing.
unidentified
Got a really, really, really, really, really nice cock.
unbox therapy
The physiology part of it is only part of the conversation.
There's also the psychological part in that.
For the most part, I feel like...
There's a trade-off.
I feel like women in my life make me different than I would be if they weren't in my life.
And in many ways, I think they make me a more moderate person.
Like, about the way I think about a lot of things.
joe rogan
Because you want to fuck.
And you want them to like you.
That's what it is, right?
unbox therapy
Yeah, yeah, yeah.
Whatever the reasoning is, the biological part pulls you in, but then there's a psychological aftermath of you now being a different person because of the moves you made in the first place.
joe rogan
And then there's the compromise.
You have to figure out how much do you compromise.
Like, do you become some sort of hen-pecked bitch?
unbox therapy
Yes.
joe rogan
Because we know a lot of guys that are hen-pecked bitches because they've given in to the aggression of their mate.
Like, their mate is the dominant one in the relationship.
You know, I have a relative like that.
I have an uncle like that.
I just got a wife that just runs the ship and everybody just gets the fuck out of the way.
unbox therapy
So part of me worries, though, that, like, in the absence of those interactions, what happens to the psyche of...
Males and females now just kind of allowed to bathe in their own perspective over and over and over again and never have to make those adjustments and never have to make those compromises.
Because historically, that hasn't really been a good sign.
You send a bunch of guys into jail without any females or you send them off to war without any females, they become fucking savages pretty goddamn quickly.
So is that what's going to happen?
Is the digital onslaught going to create some kind of hyper-aggressive male?
joe rogan
It may do the opposite.
unbox therapy
Oh.
joe rogan
It may do the opposite because all of your sexual needs would be satisfied so easily.
unidentified
All the time.
joe rogan
So easily that you'll be satiated.
So your need for sex is not going to be there anymore.
So maybe your need for posturing and aggression won't be there anymore because the need for you to be preferable to the other men.
You don't have to posture.
You don't have to peacock.
And if you could just put on your Facebook virtual reality headset and go fuck the Asian supermodel in another dimension, why would you be a dick?
unbox therapy
I'm with you on that.
But what about never having to compromise?
joe rogan
That's a problem.
unbox therapy
See, because we talked before about all these people that suck because they want to control everything about their lives.
unidentified
Right.
unbox therapy
Because they don't want to interact with people.
It's all got to be their way.
What the fuck is this lineup?
What the fuck is this car in front of me?
What the fuck is this and that?
They want to complain about everything.
I want to sue this person over here and do this over there.
And in an environment where we take that a step further, and now we never compromise for other people, when we do emerge from Our headset world, what is our personality?
joe rogan
It's a good question because what is our personality based on?
Most of our personality is based on the long-running equation of your life.
All the interactions you've ever had with other people and how they've reacted to you and how you've adjusted your personality accordingly.
unbox therapy
Yes, there's a cool...
This is reminding me of something.
There's a cool channel on YouTube called Smarter Every Day.
I don't know if you've ever seen it.
joe rogan
No, never heard of it.
unbox therapy
Okay.
It's a guy, he's a scientist, and he does these videos that sort of, I don't know, attacks sort of everyday things that might seem obvious, but then breaks them down a little bit.
Anyway, he did a video about a bicycle.
And what happened was, this was a bicycle that had a gear in the steering.
So that left was now right, and right was now left.
joe rogan
Oh, I can't remember this.
unbox therapy
Maybe you've seen this before.
And what he did was, he took this bicycle around to various talks that he was giving at different universities and stuff.
And he made a bet to people in the audience, I bet you $100 that nobody in here can ride this bike.
And of course, every time he got somebody coming up going, I can do it easily, whatever.
They get on the bike, they couldn't pedal it once.
Even though they're completely aware of what change has been made to it.
And so he spent six months before he could actually get down the street on this bike that was reversed.
And what he talks about in the video is about how he has...
The pathways that he had created in his mind for how to ride a bike...
We're very difficult to rewrite.
Once they're in there, they're in there.
And so he did an experiment where he took his eight-year-old, I want to say, who had just recently learned how to ride a bike the right way, gave him the same bike, and in a couple of weeks he had it down.
The kid could ride either bike.
He could ride the reverse bike or the regular bike.
And so he was building this kind of...
Perspective that like but potentially when it comes to language when it comes to learning when it comes to everything that the absence of those Pathways for young people actually makes them more Flexible yeah a greater ability to change their way of thinking right on a more frequent basis Because he was looking big picture at it and the funny thing is when he went back To go back to the regular bike.
unidentified
He couldn't ride the regular bike Hmm Wow That doesn't make any sense.
joe rogan
Maybe he's retarded.
unbox therapy
That's possible.
I doubt it, though.
He's a really smart guy.
I doubt it, though.
joe rogan
He might just be uncoordinated.
I would like to see the same thing with athletes.
unbox therapy
We're getting you the bike, Joe.
joe rogan
I would like to see the same thing with an athlete.
unbox therapy
That they could figure it out?
joe rogan
Well, they might have a better understanding of how their body works.
unbox therapy
It's true.
I don't think that...
I don't know how critical the test was.
I think he had a number of test subjects.
joe rogan
Yeah, because I just feel like it's like a boat.
You know, like when you're steering a boat, if you want to go right, you turn the rudder left.
You know what I'm saying?
Like if you have an outboard motor behind you and you want to go to the right, you have to go like that.
unbox therapy
Conceptually, it makes complete sense.
It's the fact that it's actually...
There it is.
It's actually not the fact that you don't know how it's working.
It's the fact that you keep triggering back into that state of mind of riding a bike.
And when you're riding a bike, you're not thinking about riding a bike.
You're just riding it.
joe rogan
Yeah.
unbox therapy
You can watch a bunch of people fail in the actual video.
joe rogan
Well, it makes complete sense because pathways that you've developed are incredibly difficult to break.
And one of the things that when I was teaching martial arts, I found was it's way easier to teach a person who has no martial arts experience whatsoever than a person who studied a different style where they might be using bad mechanics.
So if they develop bad mechanics and then they came to a really good school, it was incredibly difficult to break them of their bad habits. it was incredibly difficult to break them of their bad Whereas like if I could get two people and one person was like, say one person maybe even had a black belt in one style and one person was a white belt.
I feel like if the black belt had bad technique and bad form and bad Bad mechanics if I could watch the two of them progress over a few years Eventually the white belt would surpass the black belt and move forward and be able to reach their full potential where the black belt with bad mechanics even though they might know how to fight good or Because they might know what they can do and even though what they're doing is not optimized with the most effective technique They know what how it works and how it fits
in the language of the community Like I think fighting is kind of like a language and even with like your shitty words and your bad grammar You could still form a sentence and still talk and communicate with people that's similar to the articulation of a real polished Technical martial artist versus a person with like a very limited vocabulary with street knowledge The person with the polished vocabulary will be able to express themselves more clearly.
And expressing yourself is what you're actually doing when you're fighting.
unbox therapy
That's a really cool way to look at it.
joe rogan
So the person who starts out with nothing is better off than the person who starts out with shit technique.
Unless the person who starts out with shit technique is super open-minded And has no ego and is willing or has very good control of the ego and is willing to try to completely learn everything from scratch and not go into it saying, hey, I'm already black belt.
I already know my shit.
unbox therapy
Right.
Yeah.
joe rogan
Which most people do.
unbox therapy
It's an interesting topic.
I think it applies across the board, to be quite honest.
You know, I started working with a couple people for my channel.
I have an editor now.
He's a guy who I've known for a long time, but he doesn't have a background in editing at all.
He didn't have any kind of preconceived notions of what these videos should look like, but I liked that when he came in because I was like, you know, I can kind of...
Finesse this idea of how I want things to look and how I want them to be and he can kind of learn Starting with this These parameters the ones that you know as opposed to somebody coming in who would have been like a professional in the space And I think that particular perspective is something that a lot of startups are are doing as well when it comes to hiring new people is it's like are you hiring?
Are you hiring a person and their skill set?
Or are you hiring a personality?
Are you hiring potential?
And what is the difference in each of those decisions?
Sure, if you hire a professional, probably you're going to be able to snap your fingers and be achieving things immediately.
But in the end, is that person as capable of flexing and floating along with the needs of that business over time?
joe rogan
That's a good point.
And also, do they come into that business with a preconceived notion of what their future is going to be based on, like, I'm going to move from here to there, and then I'll get a corner office, and then blah, blah, blah.
And they have this idea already mapped out in front of them.
And then when things aren't that way, they maybe be disappointed or don't know how to react.
unbox therapy
Yeah, this is the equivalent of the bicycle pathway thing, but mapped out in a different scenario.
But it gets me thinking about myself, too, in what are my pathways that I can't break in thinking about subject matter in looking at the way I behave.
Because I feel like not being able to ride the bike the other way is the perfect example of...
How we treat a lot of things.
I think our perspective should always be floating.
We should always be able to – in politics and stuff, they're always talking about that guy, he flip-flopped.
He used to say that.
Now he says this.
Well, isn't that normal?
Isn't that life?
joe rogan
Well, flip-flopping in politics is hilarious.
Because it's the one part of life where you're supposed to have a preformed decision by the time you enter into public office.
And it never changes.
unidentified
That's right.
joe rogan
You can't evolve.
unbox therapy
It's weird.
As a society, it seems that we value, for some reason, a person who doesn't change their opinion.
When in reality, it should be the other thing.
joe rogan
Well, also, some of these opinions, it's not like murder is bad.
You know what I mean?
I mean, they're complex issues that require a lot of consideration.
unbox therapy
Yes.
joe rogan
Especially when it comes to things about maybe the economy or things about what shouldn't be a crime.
Is it actually a crime to make people prisoners?
Is that more of a crime than selling drugs?
What is the crime here?
unbox therapy
It should be dynamic.
And it always has been dynamic.
That's the thing.
But I don't know what it is exactly that holds it back.
Also, I think it's a fine line because on the other side of it, if a person's bouncing around from day to day on how they feel about something, it could be a fucking nightmare as well.
joe rogan
Well, then they shouldn't be a leader.
unidentified
Yeah.
joe rogan
I mean, that's sort of the problem.
unbox therapy
I even mean in your life, in a relationship.
joe rogan
Of course.
unbox therapy
Yeah.
It's like there's this groove somewhere in the middle of committing to certain things but being open-minded about others.
It's kind of a balance to it.
joe rogan
Well, isn't that the case with pretty much everything in life?
That life really doesn't have a whole lot of real solid black and whites.
That there's a lot of room for consideration.
There's a lot of variables that you're managing on a daily basis when it comes to many things in life.
unbox therapy
Definitely.
joe rogan
And that's why a lot of things, when you look at them and you go, ooh, well, okay, there's a lot of ways to look at this.
And when someone wants to come at it from a real hard black or white perspective, that usually is either someone with a deep agenda or someone who doesn't have a considered nuanced perspective of the subject at hand.
unbox therapy
It's one of the most...
It's one of the most frustrating things about living a substantial part of my life on the internet is that, and I don't know if we talked about this previously or not, but it's this idea of everybody having kind of a microphone.
Everybody being able to blast out their kind of perspective.
I don't like the comment section on YouTube.
And my comments are not that bad, okay?
But I don't like the way it works.
The idea that you could create this video, put all this effort into it, formulate a perspective, and then everybody's gonna scroll to the top comment, and this dude put in what?
10 seconds?
A knee-jerk reaction, and he gets to occupy that real estate?
I don't like it.
I think there's a better way to do that.
joe rogan
What is the better way?
unbox therapy
I think...
The person who published the thing has to have a little bit more control over...
Kind of like in a forum, traditionally, how you could have moderators who had certain abilities that others didn't.
You should be able to promote people in your community to be kind of the authority figures.
Just like everything else you have to manage in life when it comes to people.
joe rogan
But isn't that censorship in a lot of ways?
I mean...
unbox therapy
No!
I don't think it's censorship...
joe rogan
You have the option to not have comments.
unbox therapy
Okay, but that's not a good look.
joe rogan
It's not a good look?
unbox therapy
No!
You have comments turned off...
joe rogan
You're a feminist.
unbox therapy
Yeah.
If I come to your video and you have comments turned off, I'm like, oh, I get it.
I get it.
You're probably talking bullshit.
Because you're not even willing to have anybody say anything here.
joe rogan
Well, they can say it.
They just don't say it right underneath your work.
unbox therapy
Yeah, see...
I wish.
I mean, it would be cool if it was that way.
It would be cool.
And trust me, whenever I engage in anything slightly more artistic or subjective online, I'm thinking, man, it'd be cool to turn off the comments and let it just breathe a little bit.
But at the same time, I'm like, this is the format that has been what everyone's accepted and expects now.
And so I feel like probably the healthier approach is this idea of tweaking it.
unidentified
And What are the numbers?
joe rogan
What percentage of people actually comment?
unbox therapy
It's fucking tiny.
joe rogan
It's so fractional.
unbox therapy
But they dominate the goddamn perspective.
That's the problem.
joe rogan
And the ones with the shittiest points of view are the ones that are the loudest.
unbox therapy
The loudest, most black and white, just like the headline science we were talking about before.
joe rogan
There's a reaction that you have to a really negative, aggressively shitty comment.
unbox therapy
Yes.
joe rogan
Where it's like a...
unbox therapy
I'm gonna reply to that.
Now there's a whole thread underneath that guy's single comment, which then pushes it to the top because it's creating conversation.
And this is stuff that like on the highest level, the biggest businesses in the space, if you're Google, if you're Facebook, they're having boardroom meetings about this stuff.
joe rogan
Did you hear about what Clinton's doing?
unbox therapy
No.
joe rogan
Hillary Clinton is spending one million dollars to combat forum trolls and people on Reddit and Twitter and social media.
unidentified
Yeah.
unbox therapy
With what?
With her own mercenaries?
Who's gonna do it?
joe rogan
Exactly.
They have a hundred people that are working for her that actively go out and correct people that are saying negative things about this fucking career criminal that might be the President of the United States someday.
unbox therapy
See, I don't like that either.
You know, when I'm talking about maybe tweaking the comment system, hell no to that.
joe rogan
But look at this.
Like, do you have it, Jamie?
It is bizarre.
Yeah, it's creepy.
I mean, this is the first time anyone's ever done this before and done it openly.
unbox therapy
The way that politicians have been able to use social media.
joe rogan
Paying online trolls to attack anyone disparages her.
unbox therapy
Hey, who's the guy who wrote that?
Isn't that the guy, the Twitter guy?
joe rogan
Oh, is it that guy?
unbox therapy
People were complaining, is he black or is he white?
unidentified
He's the white guy that pretends to be black.
joe rogan
It's not Izzy.
He definitely is.
unbox therapy
I don't know.
I haven't followed it.
joe rogan
If you follow it, there's no evidence whatsoever there's any African American in him at all.
You look at his brothers and his sister, they all look like him.
His dad's white.
The whole thing is a mess.
His mom's white.
Yeah.
Don't ever pull up this guy's articles.
There's a lot of other articles on it.
That guy's a fucking fraud.
It's weird that that guy's employed, too.
He's employed by the Daily News or something like that.
jamie vernon
Yeah, that's what it was.
joe rogan
Jesus Christ.
Do you guys have Google?
Like, what are you doing, Daily News?
unbox therapy
Probably because you can promote the article and tweet it out.
I assume he has a following.
joe rogan
I guess.
There's a lot of that going on.
Who the hell knows?
That is a lot of what's happening with these newspapers, too.
They've sort of fallen into the clickbait realm, too.
They have to survive on that.
Do you remember when they used to try to make you pay to subscribe?
unbox therapy
Some do.
New York Times is still paywall.
You get like 10 articles and then you have to pay to continue to be on it.
Newspapers, I mean, those institutions are the most entitled group of people that still exist.
Then maybe radio.
I can't wait, to be honest, for every car on the planet to ship with Android Auto or Apple CarPlay because then it's a wrap.
joe rogan
Android Auto, the problem is, I've seen a lot of cars that have Google CarPlay.
I have it in one of my cars.
unbox therapy
Oh, okay, cool.
joe rogan
But I don't recall ever seeing a car with Android Auto.
But isn't Android at least 50% of the smartphone market?
unbox therapy
Oh yeah, probably more.
Maybe not in the US. Globally, it's more than 50. More than 50. Yeah, because in emerging markets, nobody can afford iPhones.
joe rogan
But you could tell me this.
The latest Samsungs, like the Galaxy S7, it's basically a wrap, right?
I mean, they're a wash.
You've got pros and cons, but they're both pretty goddamn commensurate.
unbox therapy
Oh yeah, 100%.
I wouldn't have a problem recommending...
Yeah, an S7, any of the Nexus devices.
What else?
I mean, the one that I didn't really like that much.
I haven't made a video about it.
Sometimes, the problem with me is sometimes if I'm not into something, I just don't make a video about it.
And so people are like, why is this guy always so fucking excited about everything?
It's like, well, shit, I want to make a video about the stuff I'm excited about.
joe rogan
Trying to be positive.
unbox therapy
Yeah, and I understand how that can look like, you know...
You're not taking a strong position, but if I put my SIM card into a phone and I'm not feeling it, it's not going to last in there very long.
So anyway, I had some issues with LG's latest phone, even though I like some stuff about it.
The G5, it's a modular phone.
I don't know if you remember, there was this thing called Project Aria?
joe rogan
I remember.
unbox therapy
It was a modular phone.
Anyway, that obviously never happened, but LG kind of Took the approach of trying to make what the consumer version of that would look like.
So there's modules.
So the battery compartment, you can pull out the battery and then reinsert a camera module, which is going to give you a better grip, different attributes to the camera.
unidentified
What?
joe rogan
Pull this fucking thing up.
unbox therapy
You can then pull that out and you can put in another module, which is a better headphone amplifier.
So you can run better headphones off of your phone.
unidentified
Really?
unbox therapy
Yeah, so, and I like, like, that kind of shit turns me on.
I like that stuff.
So when I see it, I'm like, fuck, I want to support that.
Even if it's not 100% polished.
Yeah, so here you go.
If you scroll down, you can see how the battery pulled out on the bottom in that picture there?
unidentified
Uh-huh.
unbox therapy
So they call them friends.
That's a bit of an issue with translation there.
joe rogan
Ew.
unbox therapy
But the different modules are called friends, and you'll see here he can slide it out.
Hopefully he does.
In this clip here.
There.
So that pops out.
unidentified
Whoa.
unbox therapy
And you could even just carry around another battery, which that's becoming a tougher thing to do with phones, obviously.
Oh, you're getting killed here.
Yeah.
joe rogan
Fucking ants.
unbox therapy
Getting hit.
joe rogan
I like the options.
I don't want to save.
I want to be a loser.
Can I click on I want to be a loser?
unbox therapy
So anyway, I don't know if they show any of the other modules here, but they're opening it up to third parties as a port.
So essentially, if you're an audio maker and you want to have your own amp, or if you're God knows what accessory you might want to have utilized that, maybe a bigger battery.
unidentified
Right.
unbox therapy
You know, maybe a...
Who knows?
Whatever it is that you might want to improve, you could access that and do so.
joe rogan
What an uphill battle it is, though, for these cell phone companies to come up with something that you can get other people to jump in on and make accessories for.
Because people look at it and go, man, I don't know if this is going to catch on.
Do we use our resources and our engineers to develop something for this LG platform?
We can just make some shit for the iPhone and it's going to sell for sure.
unbox therapy
And this is a problem.
This is why there's such a huge abundance of accessories for that platform.
And it's something to consider for a person.
There's some of the modules.
joe rogan
Wow, the module on the bottom, the brown one, is that the camera one?
unbox therapy
Yeah.
joe rogan
What the fuck, man?
unbox therapy
Wood and grip.
So you get a real shutter, like a regular camera.
joe rogan
What is that upper left one that looks like a speaker?
unbox therapy
That's actually LG's camera one.
joe rogan
That thing is?
That's a camera?
unbox therapy
So basically what it does is it gives you a bigger battery, first of all, and then it gives you some control over the shutter as well as a wheel.
Now, on a professional camera, that wheel normally would be mapped to shutter speed or something more professional style of interaction.
So it wouldn't just be click and go.
You could get more control over the manual functions of it.
And that one in the middle, I think, is a digital analog converter.
So a headphone amp from, I think it's Bang& Olufsen?
Some high-end audio company.
So you can drive bigger headphones.
But anyway, I really like the approach.
Another thing they did on that phone is they put two lenses on the back.
And a lot of people think on the next iPhone we might see two lenses as well.
I'll ask you this before I get into this next part.
Actually, you know what?
I'm going to get to that in a second.
I'm going to go dual lens.
But the dual lens on the LG, one of them is super wide angle.
So you can capture a really wide frame.
That's one of my pet peeves about phone cameras.
You can see both of them there.
They're not very wide.
So you want to capture a group or architecture or a beach or something.
It's always this really narrow field of view.
So in this particular case, one of them is super wide, and one of them is a more standard field of view.
And so it's like having an interchangeable lens system, but it's always in your phone.
So right from within the app, you can switch between lenses.
joe rogan
That's interesting.
I like that.
unbox therapy
So the iPhone might do something similar.
joe rogan
What do you not like about this phone?
unbox therapy
Okay, so I don't know how fair it is, but really the way I evaluate a phone is how it kind of interacts with all the other devices that I expect it to interact with.
So, for example, if I get in my truck and I want this shit to seamlessly connect via Bluetooth, start playing my podcast, and so on, this phone, for whatever reason, it had no problem linking up The multimedia portion to play the music, the podcasts, but the headset portion, for whatever reason, it wouldn't connect for answering phone calls via my Bluetooth.
Again, this is anecdotal.
This is my personal experience.
It's tough to even put that out there because who knows?
It's just the way that's talking to my truck.
But that issue doesn't exist with any of the other flagships, so that's something that I'm going to consider.
Another thing is build.
So a lot of people were upset because of the way that that modular portion fits in.
It's not completely flush.
It's a little bit rough around the edges.
And so, again, it's so competitive in this marketplace that any little inch you're going to give up is going to have a drastic impact.
And lastly, I don't like their software, their skin that they put on Android, but we talked about this before.
I'm like a purist when it comes to that, and I usually modify that anyways.
But there was some weirdness from the get-go about not just the skin they have on there, but But how hard it is to really switch it around too much.
The Samsung theme store is a little bit more elaborate if you want to change the appearance of the way your TouchWiz.
TouchWiz has gotten a lot better, but I still have a Nexus in my pocket right now.
joe rogan
Now, the Nexus phones, what's the service?
Illuminate this.
There's something where, with Google, you can pay Google, and that becomes your provider.
And your phone will work on everything.
T-Mobile, Verizon.
unbox therapy
Not everything.
joe rogan
No?
unbox therapy
Well, is it?
I don't think so.
joe rogan
No?
unbox therapy
No, I think it's just select carriers because I think the Verizon bands are different.
Oh, they're CDMA. Right.
Yeah.
joe rogan
But I thought that CDMA and GSM, like most phones will work on CDMA and GSM like the iPhones will.
Like if you travel overseas and you're in a GSM environment only, you have Verizon.
unbox therapy
Yeah, iPhone is actually one of the few.
I'm not sure if Nexus does or not.
Really?
joe rogan
That seems crazy that they wouldn't.
unbox therapy
It bounces around.
I think it might be T-Mobile and it can bounce to Sprint and AT&T. Well, that's CDMA and then GSM as well then.
joe rogan
So they're going back and forth between two different types of payments.
unbox therapy
Yeah, maybe they are.
I'm not 100% sure.
That service is not available where I am.
Oh, okay.
joe rogan
Is it in Canada?
unbox therapy
Yeah, no.
So I'm not 100% sure on that, but with Nexus devices in general, You can do whatever you want with them.
They're completely unlocked.
So even if you just went to the Google Play Store and ordered a Nexus 6P or 5X, any SIM card you put in there is going to work.
joe rogan
And Nexus does it that way so they can give you the pure Google experience.
You're buying it directly from Google with no skins, no apps, no touch wiz, no bullshit.
unbox therapy
And the tough part about that is there's so few people who have ever even experienced it because you can't pick it up in a Verizon store or an AT&T store.
joe rogan
That's got to be frustrating for the Google people.
unbox therapy
Yeah, I think so.
But at the same time, it feels like they could do more from a marketing perspective to build awareness around the brand.
joe rogan
Definitely, because I'm barely aware of it.
unbox therapy
I know.
Most people are.
I think part of it has to do with the oil business and the highway business.
You don't want to piss off carriers.
Because carriers still pull so much weight in this world.
joe rogan
But it's just weird that the carriers would want to jizz all over the soup.
unbox therapy
Oh, we're back there.
Yeah, yeah.
joe rogan
Why are the carriers jizzing on the Google suit?
unbox therapy
Well, hey, I mean, there's tons of evidence of Verizon and Comcast and fucking you name it.
Like, they're all trying to protect this really...
This really strange business.
I mean, they started out as, what, cable companies and doing home phones.
And then it was like, all of a sudden, this whole thing was mobile.
AT&T. And we could bounce around.
And it's like, really, the business has changed, but they've continued to try to lock you into this...
unidentified
Bundle.
unbox therapy
The bundle of things that you could have.
The TV package that's $200 and you watch four stations.
I mean, they're banking so hard that I can understand what they're trying to protect.
They're trying to lock you in.
Anything you buy that they're going to lock you into a contract and it's a few hundred dollars, I mean, it's pretty obvious.
There's a bit of a play there.
joe rogan
Yeah.
unbox therapy
People are wising up, though.
A lot more people are buying their own devices now.
joe rogan
So, Jamie, see if you can figure out what exactly that Nexus service is and how it works.
unbox therapy
Google Fi?
jamie vernon
Yeah, Project Fi.
It's not saying anything on here specifically about which networks.
unbox therapy
Click on the network button.
jamie vernon
It just says it uses the best network, and it goes from LTE to Wi-Fi back and forth.
It doesn't say which carrier they're actually in.
joe rogan
LTE to Wi-Fi?
jamie vernon
Yeah, it bounces back and forth.
LTE. LTE, I'm sorry.
joe rogan
To Wi-Fi.
But how's it using Wi-Fi when you're driving?
unbox therapy
Oh, get access to two 4G LTE networks.
joe rogan
Okay.
unbox therapy
So it's two networks.
I don't remember who they are.
joe rogan
Project Fi access the best of two 4G LTE networks so you can connect to more towers and get fast speeds at more places.
unbox therapy
I'm nearly positive that one of them is T-Mobile.
jamie vernon
It doesn't say on here.
joe rogan
Why wouldn't it not say?
That seems crazy.
jamie vernon
They might have a white paper somewhere on the internet that you can get your hands on, but...
joe rogan
Listen to this.
Connect to better Wi-Fi.
There are lots of Wi-Fi hotspots out there, but not all of them are high quality.
Project Fi automatically connects you to more than a million free open Wi-Fi spots.
We verified for fast...
But how does that affect you while you're walking around?
Is it really going to go from Wi-Fi to Wi-Fi?
That sounds ridiculous.
jamie vernon
They had a little graphic on here that kind of just shows it.
But I mean, it's just graphics.
It's not real-life application.
joe rogan
Right, right, right.
It's not giving you actual data.
Experience.
unbox therapy
Yeah.
joe rogan
Mm.
Calls and text over Wi-Fi for more coverage.
See, this sounds good in paper, like maybe in 10 years.
unidentified
Yeah.
joe rogan
Calls transition seamlessly from Wi-Fi and cell phone networks.
Tell it to people their phone drops off left and right and they're yelling at you.
unidentified
Yeah.
joe rogan
I fucking hate this.
unbox therapy
Switching networks is a bit of a nightmare.
joe rogan
I don't know.
unidentified
I mean...
unbox therapy
Again, this is kind of, to me, this is kind of along the lines of that modular phone.
It's like, I like it.
It speaks to me in some way.
This idea of innovating in the space, but that doesn't necessarily mean it's all the way there.
joe rogan
Jamie, see if you can find, instead of this commercial cartoon they're showing us, actual data of what networks they're using and how it works.
unbox therapy
You probably can, yeah.
joe rogan
Because Chris Ryan, Dr. Chris Ryan, the guy who wrote Sex at Dawn, he was the one who first told me about it, and that's why he bought the phone.
He's like, I love it because everywhere I go, it just finds the best service.
unbox therapy
Yeah.
joe rogan
And I was like, oh, okay.
That sounds like a great idea if it's in paper.
Who's a partner?
Sprint and T-Mobile.
Okay.
Needless carriers in the US to launch our service.
Well, you know what, man?
So that's exactly what Ting does.
Ting uses Sprint and T-Mobile as well.
They use T-Mobile for GSM and Sprint for CDMA. And so you would get the same coverage that you get with T-Mobile or with Ting.
But with Ting, you only pay for what you use.
Ting has a great deal where if you barely use it, like I've barely used my phone before and I've got a $10 bill.
unbox therapy
Yeah.
The one thing that they have there is that Wi-Fi transition thing.
unidentified
Yeah.
unbox therapy
Maybe you're using less data.
I don't know.
joe rogan
But you have to log into Wi-Fi networks.
That's what I don't understand.
How could that be verifiable?
unbox therapy
I know.
And they're like reliable.
I don't know about that.
joe rogan
I mean, but this idea of free Wi-Fi hotspot, if you go to like Starbucks and use their hotspot or Coffee Bean, you have to log in.
unbox therapy
Mm-hmm.
joe rogan
So are you going to have to pre-login to all these places in order for it to seamlessly transition?
unbox therapy
Yeah, unless they've got some kind of clearance, maybe, where those IMEI numbers could somehow have access.
I'm not 100% sure how that works.
joe rogan
Boy, that sounds fishy as fuck.
unbox therapy
I'm not 100% sure how that works, but Wi-Fi calling and whatnot is cool, because generally speaking, even in your own places, like the places you frequent, like your office and your house and such...
joe rogan
I have Wi-Fi calling on my phone.
I love it.
unbox therapy
Exactly.
joe rogan
It's amazing.
unbox therapy
It's high quality.
You have a great connection.
So it does make sense in theory.
The way they were showing it on their graphic is probably overstating it.
joe rogan
Right.
unbox therapy
Yeah.
But anyway, so in the Android space, I think it's pretty easy.
I think right now for me, it would be probably an S7 or the Nexus 6P is in my pocket, which I like.
joe rogan
Can I see that?
Yeah.
Pull that bitch out.
unidentified
Yeah, yeah.
unbox therapy
This, again, what you're seeing a lot of now is you're seeing the fingerprint scanner being moved to the back of the device.
joe rogan
So you could just do it as you're holding it open?
unbox therapy
So yeah, exactly.
You'll notice it sort of fits in there.
unidentified
Wow.
joe rogan
Yeah, that's nice.
I like that.
That's actually really clean.
unbox therapy
I've actually got a skin on it.
joe rogan
Oh, this is a skin?
unbox therapy
Yeah, yeah.
It would look a little different.
It's a little more grippy like that.
joe rogan
I like it.
unbox therapy
Yeah.
joe rogan
This is really thin and nice.
unbox therapy
Yeah.
It's, um...
joe rogan
Is this a 6P? Is that what it is?
unbox therapy
That's a 6P. It's the bigger brother, so the 5X is pretty much identical.
The screen's a little lower resolution on that one.
joe rogan
No physical buttons on the outside.
unbox therapy
Just over here on the side.
joe rogan
Yeah, but none on the screen.
unbox therapy
Oh, yeah, yeah.
No, they're all digital, so...
joe rogan
Yeah.
unbox therapy
Well, if you look at an iPhone, that giant home button increases the size of the bezel substantially.
joe rogan
Yeah, it does.
unbox therapy
Another thing that phone makers, I don't remember if I talked about this before, is forward-facing speakers.
It's such a huge thing.
The fact that we don't have that on a lot of devices yet.
joe rogan
Yeah, the iPhone has a little dinky speaker on the bottom.
unbox therapy
On the bottom.
It's like, from a design perspective, you can't imagine ever doing a drawing where for any reason you'd do that unless it was an absolute necessity.
But the thing is, a lot of phone makers keep trying to slim down the devices.
It has to be thinner every single generation.
And so that usually means they're subtracting things rather than adding them, which is a problem for people who are super into tech.
Are you complaining about the thickness of that?
That could be a little bit thicker if you've got better battery life, say a better camera, right?
Or do you need it to be that thin?
joe rogan
No, I'm good with it the way it is.
I like it.
The battery life is fine.
The 6 Plus?
unbox therapy
Yeah, it has a huge battery.
joe rogan
It's pretty fucking good.
unbox therapy
Yeah, it has a huge battery.
joe rogan
I was actually okay with the 6. The 6 was okay.
The battery life was not bad.
I picked up one of these again, and I was like, ah.
I like the screen better.
unbox therapy
I like the big screen.
Bigger screen, yeah.
joe rogan
Especially for going on a website or something like that and reading emails.
unbox therapy
The real argument against the big screen is one-handed use.
joe rogan
Right.
unbox therapy
So if you're a person who takes public transit on the subway and they got a coffee in one hand, then you can make the argument that any of these giant phones, it's difficult to interact with them one-handed.
joe rogan
Well, then the argument is the new iPhone, the one that they've come out with, the old 4-inch one.
unbox therapy
The SE, yeah.
joe rogan
That sucker fits right in your hand.
unbox therapy
Oh, it's tiny.
unidentified
Perfect.
joe rogan
But it's so easy to text one-handed with.
unbox therapy
Oh, yeah.
Definitely.
I was kind of lukewarm about it, just because it's like...
joe rogan
Going backwards.
unbox therapy
It's like, what are we...
You know, the stuff I get excited about is the innovation and sort of the people behind it, the research, development and such.
And it's like any time you see a company kind of going back.
But then again, I thought about it when I made a video about it.
It's like, well, if you drive a Porsche, they don't look all that different.
joe rogan
Well, not only that, a Porsche is smaller than an SUV. Like if you invented an SUV and you're like, I don't I don't want to drive an SUV. I want a little car that zips around.
That's kind of what that phone is.
It's like a little sports car.
unbox therapy
Yeah, because it's fast.
joe rogan
It's fast.
unbox therapy
They upgraded the camera.
I feel like we could have seen a new design.
That's all.
It would have been interesting.
They've had a lot of time to figure out what they wanted to do with a smaller phone.
joe rogan
But the edginess of that old phone, it grips.
It's got a hard, angular sort of edge to it that fits right in your hand.
unbox therapy
That one is one of the slipperiest phones that exist.
joe rogan
Yeah, exactly.
Well, that's why I like this skin.
I got this skin.
It's got texture on the outside, and it's wood.
unbox therapy
Yeah, you're gripping.
joe rogan
Yeah, I like it.
unbox therapy
So the issue with the next iPhone, this is what I'm going to ask you, Joe.
There's rumors, they're probably beyond rumors, that they're going to give up the headphone jack.
joe rogan
Yeah, that's gross.
unbox therapy
You're not happy about that?
joe rogan
No, I think that's gross.
Like, cut the shit.
unbox therapy
What if you're gonna get improved audio?
joe rogan
How much improved?
What are you doing?
You're just making things proprietary.
unbox therapy
They're trying to sell a fuck ton of Beats headphones, is what they're trying to do.
They own Beats now.
joe rogan
See, and then also the problem with that is, are you gonna be able to charge it at the same time as listening to music?
Is it gonna be one of those things?
unbox therapy
So here's the thing.
I had an idea.
I'm just going to put it out there because I'm not going to do it.
I'm too fucking busy.
But for a set of headphones that use that port that actually have a battery that charge your phone while you're listening.
Because you know a lot of people carry around backup batteries anyways.
joe rogan
That's not a bad idea.
unbox therapy
I'm not going to make it.
Like I said, I'm busy.
joe rogan
That's not totally a bad idea.
unbox therapy
But anyway, the point being is it's not universal.
So you couldn't just be over at your friends and grab any pair of headphones.
All the stuff you may be already invested in.
A lot of people have invested a lot into audio.
And everything fits with this 3.5mm universal jack.
And it's been that way for God forever.
50 years?
More.
More than 50 years.
It used to be a quarter-inch jack like this stuff here, which could be adapted, but essentially it's been that analog connection for as long as there's been audio equipment.
So this is a big move.
If the leader in the marketplace gives up on that and goes with a strictly digital connection, you can expect all the other people to follow suit because Apple just has that kind of pull.
joe rogan
Well, they were the first ones to abandon the floppy disk.
Remember that?
CD drive.
Yeah, they abandoned everything.
I mean, the new ones, these new laptops, they don't even have a USB. They just have the C, USB-C. Yeah.
Like, what?
unbox therapy
One port to provide power, to interface with it.
It really should have two.
Most of the PC manufacturers with competitive products to that MacBook have two USB-C ports.
joe rogan
Yeah.
Do you think that they're trying to establish the cloud?
Is it to try to encourage people to upload data to the cloud?
unbox therapy
That's part of it.
That's part of it.
But honestly, not to be too pessimistic about it, but Apple does have a history of this sort of planned obsolescence.
unidentified
And I fully believe that...
unbox therapy
At least with the next generation, a lot of people were hoping it would be this generation.
You'll just see that second port, and they'll go, now with two ports.
Everybody runs the lineup for it.
But anyway, the most controversial thing on the next version is certainly going to be this idea of giving up the headphone jack.
joe rogan
Is that confirmed?
unbox therapy
It's pretty fucking close.
jamie vernon
I got a question about that.
Wouldn't they still be able to use that little port to have headphones that plug into the charging port?
unbox therapy
An adapter, you mean?
jamie vernon
Those are new headphones everyone has to go buy, but that doesn't completely kill...
Headphones.
unbox therapy
Yeah, oh yeah, they could totally stick an adapter.
joe rogan
Yeah, but then you'd have to have some new thing in your pocket that you'd hold on to.
That's annoying.
jamie vernon
It doesn't have to be an adapter, but they could put out, just like they put out earbuds with every iPhone, they could just give you new ones that plug into there.
Oh yeah, no doubt.
unbox therapy
Oh yeah, no doubt.
joe rogan
Right, but the problem is you wouldn't be able to charge it at the same time.
You'd have to have one or the other.
jamie vernon
I'm saying that wouldn't be wireless.
The new ones they give you wouldn't be wireless.
They just plug into the port we charge into now.
joe rogan
Right, that's what I'm saying.
You couldn't charge and listen at the same time.
jamie vernon
Oh, I get you on that.
unbox therapy
Yeah, I know there's going to be some drawback and people are going to lose their shit and then everybody's going to buy the fucking iPhone.
joe rogan
Well, it's so convenient that it works so seamlessly with your laptop, and Macs do make the best operating system for home computers, in my opinion.
We're going to try some Windows shit out, because Razer is going to send us some laptops.
I heard about this.
unbox therapy
Am I invited to this party, or what?
joe rogan
Hell yeah.
You want to get in on the Doom party?
We're going to have a Doom LAN party.
unbox therapy
Do you really know what you're getting into here?
joe rogan
In what way?
unbox therapy
Well, I don't know.
I mean, how elaborate will this thing be?
What kind of systems are you getting?
What's happening here?
joe rogan
We're probably going to use Razer's laptop systems.
They have gaming laptops that are pretty fucking substantial.
unbox therapy
Yeah, definitely.
Sure they do.
The Razer Blade.
joe rogan
I actually was one of the Razer developers early back in the day in the 90s.
unbox therapy
Excuse me?
joe rogan
Yeah.
I was one of the guys who helped them with their mice.
unbox therapy
Get out of town.
You know how much cred you're getting right now?
joe rogan
The original Razor guy, Robert Krakow, was a friend of mine.
And he was trying to figure out...
I met him, I think, at E3. I think I met him there.
I forgot where I met him.
But I was friends with the id Software guys way back in the day.
I met John Carmack way back during Quake 2 when they were developing Quake 3. I got to play Quake 3, the early developer model.
unbox therapy
You were deep, man.
joe rogan
That was deep.
They had their original, the Razer Mamba, their original high sensitivity mouse.
And ergonomically, people didn't like it.
They loved the fact that it was like a really super sensitive module inside of it that would, the sensor that would pick up the movement.
It was super sensitive and high DPI, but we didn't like the ergonomics.
The shape didn't seem right.
unbox therapy
What was wrong with the shape?
Too flat?
joe rogan
It was a really weird shape.
It had like a hump in the back, then it leaned forward to a flat front like a duck's foot.
It was real weird.
Do you remember the early shape?
unbox therapy
I'm trying to remember it right now.
I don't think I can pinpoint it in my head.
joe rogan
Well obviously people have different shaped and sized hands.
unbox therapy
And also some people employ the claw.
joe rogan
Yes.
unbox therapy
They have a different grip.
joe rogan
Yeah.
unbox therapy
And so I guess you'd want a different shape depending on the grip you utilize.
joe rogan
Well, there's a lot of variables, right?
One of the variables is do you rest your arm?
Do you rest your arm or you're a hoverer?
And do you go with high sensitivity or you do low sensitive and quick movements?
And do you use mouse sampling?
Like, you know, there's like mouse acceleration.
Do you know what that is?
unbox therapy
Yeah, of course.
joe rogan
So like if you move quicker, the mouse actually moves quicker than that.
Yeah.
It works on some sort of like a gyroscope, or that's probably not the right word.
unbox therapy
Accelerometer.
joe rogan
Yeah, accelerometer.
Whereas if you move quicker, it actually covers distance quicker than your movement.
It helps you move quicker.
And then when you're into flying slower movements, it slows down.
Some people like that.
Some people don't like that.
unbox therapy
Depending on the game.
joe rogan
Depending on how you play.
But for me, it was first-person shooters.
So me and my friend Lou Morton, who was a hardcore gamer, who was one of the writers for NewsRadio, and a bunch of friends that were in my Quake clan at the time, we got together with the Razor guy.
And we had a LAN party.
And we brought in a bunch of different shaped mice.
And we all showed which mouse we used and why we used it.
And I believe at the time I was using a Microsoft mouse.
And I really liked laser mice because back then they were...
They were not quite good enough for games.
They were a little awkward.
They weren't as sensitive.
They would miss things.
But they wouldn't require cleaning.
And the ball mice required cleaning.
unidentified
Oh, God.
unbox therapy
Yeah, right.
joe rogan
And so we all had these different ones that we would use.
And so they compiled all of our suggestions and then created their next generation mice.
So this was in the 90s.
So I was like one of the early guys that helped them with the shape of mice.
unbox therapy
So imagine all the kids out there right now with a Razer mouse.
joe rogan
I was just one of them.
There's a lot of people.
unbox therapy
He's like, don't get carried away there.
joe rogan
I wouldn't do that because it was a gaming mouse that one of the big...
Logitech.
Logitech had the best shape.
unbox therapy
I love Logitech mice.
I use one right now.
I use the...
What is it called?
The Performance MX. Love it.
Wouldn't use anything else.
joe rogan
But they had one that was specifically designed for gaming, and it only had three buttons.
But the shape of it, the Logitech gaming mouse just fit perfectly in your hand.
unbox therapy
I think it was the MX518. That was a super popular gaming mouse back in the day.
joe rogan
Could be.
I mean, they just called it the Logitech gaming mouse.
unbox therapy
Oh, did they?
joe rogan
Yeah, it was a gray mouse.
It didn't have any buttons other than the three buttons on the top.
unbox therapy
This might be earlier than I'm thinking.
joe rogan
Yeah, it was kind of crude and primitive, but people really loved it because you would set these buttons for different things.
Some of them would set one of the buttons for a jump.
Some of them would set one of the buttons.
The way I would have it, I would have the index finger would be my trigger.
That's how it would shoot.
The middle button would be a rail gun, and the far left button would be a rocket launcher.
So if I wanted a rocket launcher, I'd hit that far button, it would come to me instantly and I could shoot it, and then the railgun would be the one that I would count on for like a long-range sniper shot.
And so you have all your keys, your keys would be in front of you, WA, S, and D for movement, and then various weapon keys were just really close, like lightning gun was up here, a C, you would hit that for this and that for that, and you would configure it based on what you would like.
Yeah, that was one, but that was not the one.
This is probably a new one.
unbox therapy
That looks more modern, yeah.
joe rogan
I'm trying to find one from the 90s.
No need, but that's pretty dope.
That one right there.
unbox therapy
They have tons of buttons now.
The performance mice now, you could have...
Never mind the ones for those massive multiplayer games.
joe rogan
Yeah.
Oh, those guys are crazy.
unbox therapy
Those mice can have like 30, 40 buttons on them to trigger certain behaviors.
unidentified
I don't know.
unbox therapy
I'm not an expert in that space.
joe rogan
Those games scare the shit out of me.
unbox therapy
Really?
joe rogan
Those massive multiplayer games are the ones that just suck your life up.
unidentified
Oh, yeah.
joe rogan
Those people just vanish from the world.
Now, what is going to happen with those people when they get a hold of something like this?
This box that we have in front of us, Lewis and I were playing with this before the show, and we had the gentleman in that helped work with it.
unbox therapy
Yeah, let me give them a shout-out.
Master of Shapes on Twitter.
These guys, they create...
Mostly VR experiences, but this headset here is actually an AR headset, and you may have heard of it.
It's called the Microsoft HoloLens.
Essentially, you've got a lens in front of you in a fairly narrow field of view, but what ends up happening is you have this digital representation that's overlaid on your own physical space.
That's how I would describe it.
You tried it out, Joe.
Why don't you give us some feedback?
joe rogan
Well, right now it's kind of crude.
There's some holes in it.
And this is just developer kit, so it's not meant to be a polished consumer product.
But it's pretty...
It's pretty revealing as far as what the potential is.
And we're in for a wild ride in the next 20 years.
I mean, what we're seeing with this is kind of a crude version of virtual reality in a video game where things are coming at you.
But you know they're bullshit.
They don't look real.
You're pressing a clicker and you can shoot them out of the air.
It's kind of fun.
unbox therapy
It's kind of interesting.
From a gaming perspective, I still think...
The VR experiences are a lot more immersive than something like this where you can still see your surroundings.
Exactly.
When you put the headset on and everything is gone, and you're doing some zombie game or some shit.
I was playing with the HTC Vive recently.
Most people are saying that's the one to get for VR headsets.
joe rogan
Really?
Over Oculus Rift?
unbox therapy
Yeah, just the way the tracking is done.
It's a very smooth experience.
They've got controllers that come with it that map against the headset itself.
They're wireless.
You're still wired into a huge gaming PC via your head.
But it's kind of cool.
Some of the demos I did have these digital walls that you bump into.
So you know the limits of where you can go.
But some people have done some really interesting things.
If you can bring up Jamie Into the Void.
Have you seen this yet?
joe rogan
No.
unbox therapy
Okay.
Should I say anything or should we play the clip?
unidentified
Just play it.
unbox therapy
Okay, play the clip Into the Void.
Yeah.
joe rogan
I'm curious if someone is going to develop something like those laser tag warehouses.
unbox therapy
Oh my god.
How the fuck did you just nail it?
How did you just nail it?
That's what we're about to watch.
Somebody in Salt Lake City built this experience where you have this pack on, which if you get shot, it's like an actual physical...
joe rogan
I think we have talked about this before.
Did this come up?
I feel like this came up in one of the Red Band podcasts.
jamie vernon
I feel like it did too.
I'm looking for it right now.
unbox therapy
Or just Void?
jamie vernon
Yeah, I see something called The Void.
unbox therapy
Yeah, yeah.
That might be it.
joe rogan
See, because if you can establish, if you can get a place...
Where you have this enormous warehouse space, and then in that warehouse space, you set up like, have you ever played paintball?
unbox therapy
Of course.
joe rogan
I played paintball once in Boston.
There's this place in Lynn that had these black lights, and it was a warehouse, and you would run around, there was boxes and all these barriers and shit.
So here it is right here.
unbox therapy
Okay, here we go.
joe rogan
Where dreams become reality.
Okay, so this girl is walking around, and there's actual walls, and she turns a corner, and she's in some fucking magical land.
unbox therapy
So the computer in this case is in the backpack.
unidentified
Whoa.
unbox therapy
So you're completely untethered.
joe rogan
Oh my god.
And so...
They've constructed all this stuff...
Unparalleled visuals and body tracking.
And so you're wearing a suit, like an X-Men type uniform.
And it's got sensors on it.
Virtual worlds built over physical environments.
I do believe we've talked about this.
jamie vernon
This looks a little familiar now that we're getting to this part of it.
I don't feel like it looked exactly like this.
joe rogan
No, I feel like this is the updated version of what we saw before.
unbox therapy
I think they've actually launched now, I think.
You can actually go do it.
It's not just a concept.
joe rogan
4D environmental effects.
So you got air that blows on you and shit?
unbox therapy
Yeah, to go along with what's happening.
joe rogan
Wow, do you have rain?
Explore with and play against others.
unidentified
Whoa.
unbox therapy
So they would have to be mapped in that physical space as well.
joe rogan
Well, at least you're going to move around a little and get some exercise.
I kind of like that.
I like the idea of actually holding a physical gun and having to aim a physical gun.
Give you some hand-eye coordination.
And by the way, of course, this is how they're going to train soldiers now.
unbox therapy
Oh yeah, big time.
joe rogan
They're going to get people that are really good at doing it this way and they're going to train them for the battlefield.
This is wild, man.
Oh, Jesus Christ.
Doom.
unbox therapy
Yeah, you can imagine if when that thing grabs hold of you, and your vest is gripping you tighter, and you're feeling the physical surroundings, that's going to hijack our sensory system big time.
joe rogan
Sure, especially when it gets better and better, where it's more and more reactive.
You can feel it in very specific areas of your body if something grabs your shoulder like a zombie.
From behind, you turn, it actually has its hand on your shoulder.
Holy fuck.
unbox therapy
And the thing is, after people grow up with those kinds of experiences, how the fuck are they going to go to the movie theater and just sit there?
joe rogan
They're not.
Well, the movies are going to have to ramp it up.
unbox therapy
That will be, yeah, that'll be the equivalent of what it is.
Maybe Disney, maybe some Star Wars down the road, you'll be in it.
joe rogan
Well, sometimes, though, you just want to go to the movies, you know?
You want to go on a date, eat some popcorn, sit down and relax.
unbox therapy
Right.
Although I think that those experiences, who knows?
Who knows if the next generation will give a fuck about any of that.
They don't need a date.
They don't need the popcorn.
joe rogan
Yeah, right?
They don't even need a date.
unbox therapy
No, that's what I'm saying.
They got it all figured out, man.
They don't need to leave the house.
joe rogan
What is our personality, the collective personality of human beings?
How much is it going to be affected by robot sex slaves?
unbox therapy
100%.
100%.
No one will compromise for anything.
We will be such ugly motherfuckers, dude.
joe rogan
Or be completely unneedy?
unbox therapy
No.
Not at all.
I do not think so.
Where are you at, Jamie?
You want to weigh in there?
jamie vernon
We're getting real close to demolition, man, I feel like.
All the things that are happening with that.
Taco Bell is going to become everyone's favorite meal.
We're going to have to wipe our asses.
unidentified
Taco Bell?
joe rogan
Why is Taco Bell going to be a...
jamie vernon
That's just what it was in the movie.
joe rogan
Oh.
jamie vernon
Three shells to wipe our asses, and no one knows what that means still, and that's what we're headed to.
unbox therapy
Yeah.
Or The Matrix, or whatever sci-fi film you choose.
joe rogan
No wonder.
unbox therapy
Ultimately, I think we're just becoming...
We continue to have a smaller slice of the pizza.
And the digital realm, the internet, the data realm continues to have a bigger slice of the pizza.
So, as long as that continues in that kind of direction, we're going to become more and more passengers and less and less drivers.
And, of course, that's happening, too.
I'm sure you heard about the Model 3. Like, they...
unidentified
They moved so many fucking units, sight unseen.
unbox therapy
Like, can you imagine buying a car without seeing it?
These people...
joe rogan
Tesla's are so proven, though, and it's Elon Musk.
He's, like, literally Tony Stark.
unbox therapy
Exactly.
But all that stuff, all that hype around it, right, it doesn't come easy.
It's all part of kind of a perspective.
They represent something bigger.
Like, in so many ways, tech is like our god.
Like, we worship it.
Like, this is evidence of that, in my opinion.
If you're going to buy something without seeing it, that's the ultimate fucking cult.
The ultimate coercion.
joe rogan
But you're only buying it from a massively proven brand.
unbox therapy
100%.
100%.
But it's like...
joe rogan
Do you know how many people do that with Porsche as well?
unbox therapy
Listen, with iPhones?
joe rogan
Yeah, but Porsche has a Model R that's coming out.
It's actually very retro.
The Porsche Model R is so spoken for.
It's a 911 with a GT3 engine, but a six-speed manual transmission, and none of the external...
What am I looking for?
Aerodynamic spoilers and shit like that.
It looks like a regular 911. And all the aerodynamics are sort of built into the undercarriage of the car in order to keep it down at weight.
And what they've done is made a very retro type experience.
unbox therapy
What about all the electronics?
joe rogan
Well, you can shut all that But this car, there's so few of them that they're selling this car now for a million dollars.
This is a regular fucking 911 that just has retro capabilities and people are selling them sight unseen for a million dollars.
unbox therapy
But I understand it at the high end.
Because at the high end, this is not car number one for most people.
This is like, yeah, on a whim, whatever.
I have some fucking money burning a hole in my pocket.
In the case of the Model 3, that's a $35,000 car.
joe rogan
Wasn't that more understandable then?
unbox therapy
How so?
joe rogan
Because it's less of a risk.
unbox therapy
No, no, no.
I'm talking about volume.
joe rogan
Right.
unbox therapy
So I looked at their numbers and then went and referenced it against, like, what about Honda Civic?
How significant is this number?
Like, I'm sure Porsche is only going to make, what, 50 of those?
You know, I don't know.
joe rogan
Not that many.
unbox therapy
Not even maybe.
joe rogan
Not that many for North America.
unbox therapy
Yeah, so in those cases, you understand it.
Like, it's, you know, super exclusive.
joe rogan
They'll probably make, like, 911. That's probably what they'll do.
unbox therapy
Exactly.
And number one and number 911 will be worth the most and whatever.
But in this case, it was like, there's not as much that can be learned from a sort of small experiment like that.
But there's a lot more that can be learned from when you're moving half a million cars.
Because then it's like, holy fuck, this is now an industry trend.
This is not like some outlier.
unidentified
Right.
unbox therapy
And so when I saw the numbers and I'm like, holy shit, like Honda only sold this number of whatever last month.
Now we have this significant, we kind of have proof of concept in a different way now.
joe rogan
Yeah, I definitely agree with you there.
I think that the proven brand of Tesla has gotten people so excited about what this guy's capable of with a smaller, less expensive car that the price of entry for the Model S or whatever it is, the expensive one, was a little too much.
unbox therapy
Yeah, yeah, certainly.
joe rogan
When you come around with a $35,000 version of it, and it looks pretty dope, and it has that big laptop screen just like the other ones do, people just jumped in.
unbox therapy
Yeah, oh yeah, 100%.
But the part that brought me to Tesla in the first place was just the autonomy of them.
They're completely capable right now of driving themselves.
joe rogan
They do.
I have a buddy who does it.
He gets on the highway and texts.
unbox therapy
Oh yeah, 100%.
joe rogan
He just drives.
Well, apparently the BMW 7 Series does the same thing as well.
unbox therapy
And certain Mercedes-Benz.
joe rogan
But they want you to have your hand on the wheel.
It actually asks you to have your hand on the wheel.
unbox therapy
Which to me still makes...
joe rogan
Makes a little bit of sense.
unbox therapy
I know.
See, that's the thing.
Obviously, there's going to be some friction between where we're going and where we're at and how much control we're willing to give to these systems.
But getting back to the pizza thing, that's a huge one.
If we're willing to give up control of our vehicles, I think we're also probably willing to give up control of a lot of other things.
I'm not sure if we talked about this before, but there was this really interesting...
I don't know if I read it or if it was on a podcast.
It was relating to Facebook in the early days and how one of the biggest issues they had was people getting tagged in photographs that didn't want to be tagged.
And so they did this kind of test where they were like, well, how the hell do we allow people to get taken off the photograph without having to go to their friend and saying, I don't want to be tagged in that photograph?
Because that was an embarrassing thing to do.
joe rogan
Right.
unbox therapy
And so what they did is they put in these stock answers that you can send off to your friend.
Like, select A, B, C. Like, I don't want to be in that photo or I look stupid or whatever.
And the second that they made it a multiple choice, way more people began to use it because they didn't have to come up with their own reason.
They felt like it was more accessible.
So humans are low friction.
We're lazy as fuck.
And many times we get overwhelmed at the prospect of having to come up with our own, I don't know, our own method for dealing with the awkwardness of life.
So if you can imagine in the future, if these things, our phones and the systems we interact with...
Get really smart at figuring out the correct responses for certain inquiries.
Let's say a girl texts you and she's like, hey man, meet me at 8pm or call me later.
What if your phone knows better than you are, than you do, at what the correct response is if you want to sleep with her later?
Like, here's the 50% likelihood if you say this...
This might be the outcome.
But if you say that, you understand where I'm going with this?
joe rogan
Well, sort of, but that doesn't take into account personality and the playful nature that people engage in each other and how that's attractive.
unbox therapy
It takes into account nothing of that.
joe rogan
Right.
unbox therapy
Okay?
But you and I are fully aware of that.
Facebook has this exorbitant amount of data to say people aren't doing that.
unidentified
Right.
unbox therapy
People prefer to have the fucking stock response.
Look at emoji.
Where the fuck did emoji come from?
unidentified
Hmm.
unbox therapy
And now everybody's like...
It's like there's a face for everything.
joe rogan
Right.
You used to make your own fake ones on your phone with characters.
unbox therapy
And before that, you didn't do it at all.
joe rogan
I still do that.
I don't use emojis.
unbox therapy
Well, anyway, they blew up.
Everybody's using them now as this alternative form to expressing yourself with the tools you have available because they're de facto.
So there's something accepting about seeing...
Answering a multiple choice question versus one that requires more input from you.
The same reason people jump to conclusions when they're building a response or a perspective on any of those issues.
And I envision a future.
I mean, if you've ever used any of the wearable devices, I'm not wearing one right now.
They fucking bother me way too much.
joe rogan
What do you got on there?
unbox therapy
This is just a G-Shock.
It's a plain watch.
unidentified
Okay.
unbox therapy
Because these things, like, I don't understand how that's helpful, to be quite honest.
joe rogan
I don't like it.
unbox therapy
It interrupts more than anything else.
It's like, the objective was what?
To get me to look at my phone less?
But now I'm flashing you in the face every five seconds?
unidentified
Yeah, it is odd.
unbox therapy
Like, they really didn't solve the problem.
Maybe we have to figure out how to use them better.
But one thing I noticed immediately on the Apple Watch when I was experimenting with it was the auto-responses.
For questions, for texts, for anything.
It would have five or six options for how to get back to that person.
And maybe none of them are perfect, but just the easiness of it is why you want to interact with it.
You're like, ah, fuck, maybe I'm not late because I'm at the grocery store, but it's easier than pulling out my phone and telling the person where I actually am.
joe rogan
How far away do you think we are from entire conversations taking place with predetermined questions and answers?
unbox therapy
This is what I'm talking about.
I'm saying that.
Pete's is shrinking.
And our involvement in any of this, the meaning of any of this, is becoming less evident.
Eventually, it'll be computers talking to computers through us.
joe rogan
And then...
unbox therapy
We'll just be the vehicle for the delivery.
And we'll be the thing that helps it get to that point.
joe rogan
Well, isn't that the thing that people are worried about more than anything anyway, is artificial intelligence?
And what better way for artificial intelligence to emerge than to convince us to stop using our own?
unbox therapy
Yes.
Yes.
It's an amazing hack.
unidentified
It is.
unbox therapy
It plays on our own inability to put in work.
joe rogan
Well, it also reduces variables and it cuts down the unlikelihood of success.
It cuts down on all the possible pitfalls and mistakes and chooses a much more potentially successful scenario for you.
unbox therapy
And this is what's going on on the web on a daily basis.
When you're on YouTube and that next recommended video comes up and it catches your attention, that's this fucking thing in action.
And it works.
And they're the smartest people in the world, engineers sitting around day and night, A-B testing.
What works on Joe Rogan?
What works on this other person?
And then hyper-focusing in on the success stories.
And finding the things that are universal.
And ultimately what we end up finding out is that we all think we're so fucking unique, yet our behavior is the complete opposite.
We all do the shit we're expected to do.
joe rogan
So fascinating that no one saw any of this coming either like 10 years ago No one thought that that was gonna be a real issue that you're gonna have a bunch of Predetermined answers to a phone call coming in how do you respond with a text?
Yes gives you a bunch of options.
unbox therapy
Yes.
joe rogan
Nobody Nobody thought that that was like a slippery slope.
unbox therapy
How about this?
How about how do you trust that anything if you're gonna be like fuck Is the robot talking to me again or is it actually you this time?
You know what I mean?
Can you imagine having those conversations with your loved ones?
Yo, turn your fucking, turn your robotic responses off.
joe rogan
Yeah, right?
unbox therapy
Because what about getting back to people, right?
I suck at it.
joe rogan
What about robotic responses that mimic the way that you talk all the time?
unbox therapy
Yes, because they're analyzing your keyboard in real time and making suggestions already.
joe rogan
Yeah.
unbox therapy
They're already pooling the data.
joe rogan
Yeah.
unbox therapy
You know, but the thing is, we know we're lazy to begin with.
Now, if we can get this system in place to auto-respond, I can't even get to all the emails I have right now.
Right.
So, if I can turn this guy on when I'm not available, this responder...
joe rogan
Answer emails for you.
unbox therapy
Bingo.
joe rogan
Oh, if you could download your consciousness into a robot assistant that knows exactly what you would say.
unbox therapy
Yeah, robot version of me.
Is it me saying it, though?
joe rogan
Nope.
unbox therapy
I don't know.
Then you're getting into the whole what is consciousness thing.
I don't even know if it's transferable.
If it is transferable, then it would be you, right?
joe rogan
Is it essential?
unbox therapy
Yeah.
joe rogan
Is it necessary?
Or are these emotions and all these things that we're clinging to, we hold on to so dearly, are they just artifacts of our ancient primate ancestors?
unbox therapy
Yeah, 100%.
Definitely.
I think the cool part of this, like the weird thing to identify is how our physiology has been kind of the system for the distribution.
Like our own, we talked, we started off the podcast talking about entitled people, talking about that self-centric emerging kind of way of living.
And you look at these things, that's what they needed.
They needed us to develop into those people.
We had to become dependent on them.
We had to have everything we wanted to see available on a whim for us to become the person necessary to continue this distribution process.
We had to rely on it.
We had to stop relying on ourselves in order to enable the reliance on something else.
We shut down our own sort of Our own sort of response mechanisms for a lot of things.
I wake up in the morning and this fucking thing, I pick it up.
unidentified
I pick it up and I look at it and my fucking neck is cranked up and I'm in pain.
unbox therapy
Why have I not had a coffee yet?
Why am I not on my way to work?
Why am I not making something that I get incredible amount of fulfillment out of?
And again, I think a lot of people aren't willing to admit this.
Nobody ever wants to admit that something has control over them.
But in this particular case, there are plenty of times where I go, why am I looking at this right now?
And I'm still looking!
unidentified
You know what I mean?
It's fucked!
joe rogan
And then you go check something else, and then you go look at this.
unbox therapy
It is fucked.
joe rogan
It is, in a lot of ways.
Well, that's why a lot of people are flipping the flip phones.
unbox therapy
Great transition.
I have a phone in my office right now.
It's called Punk'd.
Bring up a picture of this thing.
joe rogan
Punk'd?
unbox therapy
It's made by a company in Denmark.
It is the intentionally modern, nice-to-look-at dumb phone for people trying to get off the system.
Bring it up.
joe rogan
Whatever happened to discipline?
unbox therapy
See, is that fair?
Is it fair?
joe rogan
Sure.
If you leave heroin out.
Are you going to shoot heroin?
I don't shoot heroin.
unbox therapy
Well, here's the thing.
joe rogan
Are you going to shoot heroin?
I have discipline.
unbox therapy
Yeah.
joe rogan
I'm sure it's wonderful.
But the heroin addicts, it's right there.
You can't have it right there.
unbox therapy
What happened when they put, what was that study?
The cocaine in the mouse?
joe rogan
Yeah, that study's no good.
unbox therapy
No?
joe rogan
No.
Here's why.
Because it's in an artificial environment.
unbox therapy
Oh yeah, they were depressed to begin with.
joe rogan
Well, they're in a cage, and they're being stared at by people.
If you take those monkeys, those same mice, and you leave them in the woods, they wouldn't be doing the cocaine.
unbox therapy
Yeah, they'd be happy in woods mice.
But here's the thing.
You have data, and you have opinion, right?
And in big fucking digital companies, they value one way more than the other.
joe rogan
Right.
unbox therapy
Data.
And the truth of the matter is that people can't keep away.
Whether we want to argue it, it's like we are the proof.
The evidence is out there.
joe rogan
Or it's hijacked our curiosity.
With every click, something fascinating may come, even if it doesn't.
unbox therapy
There you go.
joe rogan
Even if it doesn't.
unbox therapy
There you go.
So it's like, discipline over what?
Discipline over the way we think about everything?
You know what I mean?
joe rogan
We just have to recognize when it becomes a problem, stop using it that way.
unbox therapy
Yeah, but again, I think that's like, it's not going to slow it down.
joe rogan
It's not going to slow it down for everybody, that's for sure.
unbox therapy
Or most people.
The mass movement continues on.
joe rogan
You find this punk thing?
He can't find it.
unbox therapy
Oh, it's P-U-N-K-T. Sorry, they're getting fancy with...
What can I say?
They're from Denmark.
joe rogan
Maybe that's how they spell it there?
unbox therapy
Yeah.
It has battery life for like two weeks.
joe rogan
Really?
unbox therapy
All it does is make phone calls!
You know, anyway.
Yeah, look at that little guy right there.
joe rogan
The punk phone launched at the London Design Festival lets you call and text.
It also has nice buttons and it's easy to hold.
And that's about it.
Okay, but the texting even is that old school method of like...
unbox therapy
Yeah, so you're not going to want to, yeah.
joe rogan
Yeah, you press four times to get a Z. Yeah.
Yeah.
unbox therapy
But see, the weird thing was...
For somebody who wanted to make this statement, you had to go buy literally some old device.
Well, here's a new one.
It's a modern design, but it's intentionally done.
joe rogan
Yeah.
unbox therapy
You know what the designer is saying about it?
They're not trying to convince people to quit with their smartphone.
They're just saying, hey, put a SIM card in it.
Set up call forwarding when you go on vacation.
And just don't take this.
If somebody really needs you, they can get in touch with you.
joe rogan
Right.
unbox therapy
But otherwise, you're not going to have that pull.
And so I haven't cracked it open yet.
I'm going to do a challenge.
joe rogan
Well, I'd like a flip phone better than that, honestly.
Because flip phones, you can shut it to hang up, which is like the ultimate hang up.
unbox therapy
It's pretty cool.
joe rogan
Yeah, I mean, I missed that.
Click.
unbox therapy
Yeah.
joe rogan
Perk out.
unbox therapy
Flip phones are cool, don't get me wrong.
I had a flip phone too.
I don't know why they took that particular approach.
I just think they're interesting because they're making that statement as opposed to like the flip phone marketplace, which is just like old leftover phones.
joe rogan
I feel like you can just self-discipline.
Maybe I'm old school.
unbox therapy
Joe, there's no such thing.
joe rogan
I like it.
I use discipline.
unbox therapy
Listen, I think discipline is fucking incredible.
It's one of the greatest characteristics a human being can have.
joe rogan
But.
unbox therapy
I didn't say but.
joe rogan
You were ready to.
unbox therapy
You said but.
No, I mean, when it comes to phones, I think we have the evidence.
I think we have the evidence.
joe rogan
We certainly do.
unbox therapy
Even you, I believe you have that moment that I spoke of.
joe rogan
Oh, 100%.
Definitely do.
unbox therapy
So where's the discipline at that point?
joe rogan
When I realized it, I put it down.
unbox therapy
Right, but it's too late.
It already got you.
unidentified
Not too late.
unbox therapy
It already clickbaited you.
joe rogan
No, and then I realize the next day and I don't do it.
I check my text messages when I wake up.
I look at people I care about that actually have my number.
I look at that.
unidentified
I go, okay.
joe rogan
Then I check my emails or anything super important I have to get to.
And then I put that fucker down and then I go about my day.
unbox therapy
And you know what?
I think I'm coming off kind of harsh here.
I'm a guy who talks about technology all the time.
It sounds like I'm shitting on technology.
joe rogan
No, you're just recognizing a real issue.
unbox therapy
That's all.
So I'm going to do an experiment.
I have the punk phone.
I'm going to do, and I'm announcing it here.
unidentified
Okay.
unbox therapy
This is the first time anybody's heard of it.
joe rogan
How long are you going to live on the punk phone?
unbox therapy
This is what I want to ask you.
joe rogan
I'm going to send you text messages with nothing but YouTube links.
Nothing but links to websites and autopilot videos.
I want to Rickroll you.
unbox therapy
This is sabotage.
This is a real question for you, coming from your perspective.
How long do I need to do it for to really gather the insight necessary to say, hey, this is how this thing is changing me?
joe rogan
I think you should talk to someone who's done it.
Like, what you should do is you should have a conversation with Ari Shafir.
So he's had a text phone, or a flip phone rather, for over a year now.
unbox therapy
Still?
joe rogan
Oh, yeah.
Yeah, he decided he was an addict, and he said, look, I'm not going to change it any other way.
I tried to say, well, just have some discipline.
Nope, not going to do it, because I'm an addict.
And so he just got a flip phone, and that's all he uses.
He has a flip phone that flips two ways, so you can flip it sideways and actually has a full keyboard, so he can send a reasonable text message.
But that's what he does.
unbox therapy
Talk to him.
I mean, some people have told me that in order to build a habit, it has to be 30 days?
joe rogan
I think it's 90. Oh, shit.
unbox therapy
That ain't gonna happen.
joe rogan
You can't do it for 90 days?
unbox therapy
Dude, what am I gonna do on my channel?
joe rogan
Would you do it for 30, though?
30 days?
unbox therapy
30 was the high end of consideration.
I was thinking two weeks.
joe rogan
Yeah.
Give it a shot.
unbox therapy
Yeah.
I don't know.
But for me, it's hard because it's kind of my business, too.
Right.
It's different.
joe rogan
Well, it's mine as well.
With comedy, I rely heavily on information.
I rely...
And podcasting as well.
I rely really heavily on finding out what's going on in the world, what's the new latest shit that's going down right now.
I mean...
So many times during this podcast, Jamie will pull something up as the podcast is going on, like, breaking news, check this out.
Paris just got attacked, or this just happened, or that just, you know?
unbox therapy
Conor McGregor retired.
joe rogan
We gotta end this, bitch.
We're out of time.
unbox therapy
Okay.
Really?
Are we?
joe rogan
Oh, we flew by.
Three plus hours.
unidentified
What?
joe rogan
Yeah, we're over three hours.
unbox therapy
We win.
joe rogan
Dude.
See, it's so easy.
Like, what we were saying before.
unidentified
It is.
joe rogan
Like, it's really harder to end it than it is to just...
I mean, it's easy to keep going.
Keeping going is the easy part.
unbox therapy
It's incredible.
joe rogan
Lewis from Unbox Therapy, ladies and gentlemen.
Enjoy it on YouTube.
The most, uh, really intensive, uh, like, comprehensive breakdowns of technology from a cool dude.
Thanks, brother.
Appreciate it, man.
unbox therapy
Thank you.
joe rogan
We'll do this more often, man.
unbox therapy
You got it.
joe rogan
Fuck yeah!
Export Selection