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June 27, 2014 - The Joe Rogan Experience
02:54:25
Joe Rogan Experience #516 - Lewis, from Unbox Therapy
Participants
Main voices
b
brian redban
13:47
j
joe rogan
01:21:07
u
unbox therapy
01:14:39
Appearances
Clips
c
craig jones
00:02
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Speaker Time Text
joe rogan
Hello, beautiful people of the internet.
It's time to party again.
Oh, shit.
unidentified
Yeah!
joe rogan
This episode of the podcast is brought to you by Stamps.com, a super easy and convenient way to ship things.
If you have a business, if you do things out of your home, or do things out of your office, you can print...
Why does this sound weird?
Does something sound weird?
unidentified
I think it's just the headphone.
joe rogan
There it goes.
The jack just wasn't.
With Stamps.com, you can print U.S. postage for any package or letter right from your desk.
Super easy to do.
You can use the digital scale that they provide with our free offer.
If you go to stamps.com, click on the microphone in the upper right-hand corner and enter in the code word JRE, you will get a $110 bonus offer, which includes a digital scale and up to $55 of free postage.
It is the way Brian sends all of his t-shirts when you go to deskwad.tv, those sweet kitty Do you have a new one now?
I have four new ones.
Four new ones.
Jesus, Louisa, ladies and gentlemen.
Go there.
Waste some money.
Or spend.
Enjoy.
Purchase.
This is one of the new ones.
That blue one, is that a concept?
Or is that one?
brian redban
All the new ones are concepts.
I'm at...
I'm creating a whole new store.
It's going to be a big store, and all these new ones are test products.
I'm seeing how the manufacturers are...
joe rogan
Glorious!
And all of them will be sent with stamps.com.
It's the fucking easiest way to send anything through the mail.
You don't have to fuck with the post office.
You do it all from your desk, whether your desk at your office or your desk at home.
Weigh all that stuff out, put the postage on it, print it up from a regular computer, slap it on the box, and hand it to the postman, and you're diggity-diggity done.
It's so easy to do.
And again, use the code word JRE and you get this $110 bonus offer which includes a digital scale and up to $55 of free postage.
Avoid time-consuming trips to the post office and you can save up to 80% compared to a postage meter.
A postage meter is the way businesses used to do this and it's a huge pain in the ass.
It's expensive and there's multi-year commitments and hidden fees.
But Stamps.com eliminates all that mess and nonsense and allows you to do the exact same thing from your home computer.
And again, use the code word JRE when you click on the microphone in the upper right-hand corner and get your $110 bonus offer.
We're also brought to you by Onnit.com.
That's O-N-N-I-T, a human optimization website.
What we try to do at Onnit.com is Look, I'm a big fan of supplements.
Some people aren't, and I completely and totally understand that.
If you're curious, though, about supplements and curious of the benefits of supplements, I believe that the benefits are substantial.
Especially if you pay attention to, I mean, there's always going to be weird fat loss claims.
Have you guys seen all this shit with Dr. Oz?
unidentified
Yeah.
joe rogan
Dr. Oz is fucked, dude.
He's fucked.
They brought that guy in front of...
What was it, Congress they brought him in front of?
That's not good, son.
brian redban
No.
joe rogan
Because he's a liar.
He's a creepy liar saying he's got miracle cures and these little berries that they make pills out of.
They give him kickbacks.
Doctors are human beings, ladies and gentlemen.
And sometimes doctors do creepy shit.
And that is a creepy fuck.
The fat thing to me is...
It's insidious.
It's extra creepy.
The fat thing is a self-esteem thing.
It's a discipline thing.
It's a health thing.
There's so much connected to fat.
To me, it drives me more nutty than people that are claiming that are making your dick bigger.
Because that's just so stupid.
If you buy big dick pills, you're just an idiot.
But the fat thing is like, God, you're sad and you're just thinking, if I could just get rid of all this extra me.
brian redban
It's the porn of vitamins and supplements, though.
That sells the most of any other thing that you'll ever see.
That's why they always have celebrities like Anna Nicole Smith, Dr. Phil, and all that stuff like that.
joe rogan
Dr. Phil does it?
brian redban
Or, I mean, Dr. Oz.
I'm sure Dr. Phil does some.
unidentified
What you need to do to make your relationship better is lose some fucking weight.
unbox therapy
You gotta wonder what it is about a doctor getting on TV as well.
The motivation.
joe rogan
That is true.
I was talking to a researcher, a friend of mine from up in Canada, and he said you always have to, and that was his take on it, that there becomes an issue, even with super intelligent people.
When you become a celebrity, when you're a celebrity doctor, when you're a celebrity astronomer, when you're a celebrity whatever, that there's the pitfalls of fame that fall into that and the monetary benefits of twisting information in one way or another Like what Dr. Oz is doing.
He's obviously getting paid by these companies to say that they have these fat pills.
But he's so stupid, man.
They asked him, would you say that a pill is a miracle?
And he's like, no, I thought the word miracle.
I mean, you certainly couldn't say a miracle in terms of, you said miracle on your show, you fuckhead!
More than one.
They showed, was it Jon Stewart or that other guy?
The new guy on HBO? Who's the new guy on HBO with the glasses?
John Oliver.
I trust people with English accent and glasses.
Implicitly.
Immediately trust those guys.
But he's really good.
His show is really good.
And he did a fantastic thing.
Breaking down what a scumbag Dr. Oz is.
unbox therapy
It's a really good video.
Sometimes you see those infomercials where there'll be a doctor who will vouch for something that's happening there.
You almost wonder if there shouldn't be some kind of regulation.
If that's some kind of abuse of their position in society or something.
joe rogan
Well, it's abusive, and here's one of the more insidious things about it.
The real problem is there are things out there that can benefit you, but the only way to find out is to get things that have been backed by science.
Double-blind, placebo-controlled tests, things that have been done where you know for sure, and getting back to Onnit.
All the stuff that we sell is stuff that we...
There's a history of human use, it goes back a long time, and there's research pages on every one of the supplements.
And supplements are just a part of what we sell on it, but I think that supplements can give you things that you're just not going to get from your diet.
When it comes to alpha brain, nootropics and things along those lines, the amount of food that you would have to eat to get the same nutrients that you would get from four alpha brain pills is pretty fucking substantial.
You'd have to eat like bowls of moss and You've got to keep that shit fresh and you wouldn't be able to take it on a plane.
There's a lot of issues with it.
Also, I think that when we isolate and locate various components of food that are beneficial for people, that is a scientific thing.
There's this idea of anti-science in connection to nutrients and vitamins.
And nothing could be crazier.
The issue is...
That some of them are being sold without this science.
And that some of them are just bullshit.
And we at Onnit are very committed to making sure anything we sell has some sort of benefit that's absolutely provable.
If you go to AlphaBrain and read the research page, we've conducted our own studies.
We're in the middle of the second one right now.
We conducted one, a double-blind, placebo-controlled study.
That showed benefit in memory.
It showed a couple statistically measurable numbers.
And you can see those.
We have it all listed.
And we also have all the data that is currently available, all the studies that have been done on the individual ingredients, which is very important to point out.
Sell anything before we do it.
We make sure that there's data on the individual ingredients first.
The idea behind things like AlphaBrain are that you can combine various nutrients and use them in a synergistic fashion.
Boy, I sound smart when I say that, but I'm actually really dumb.
So don't listen to me.
Go to Onnit.com and read all that shit.
On top of that, we sell the very best strength and conditioning equipment that you could buy.
I like kettlebells.
I'm a huge fan of them because I believe that when you're swinging things and using momentum and using your whole body as one unit, it mimics actions that you would have in the real world.
Even just moving furniture or something like that.
There's kettlebell exercises that would make you better at picking up shit and moving around your house.
It's as practical as that.
Kettlebell swings, when you're doing pass-throughs in between your legs, like you're doing figure eights in between your legs with kettlebells, when you're doing cleans and presses and cleans and jerks.
All those different exercises strengthen your whole body as an individual unit and when it comes to The term human optimization, I mean, that embodies it, in my opinion.
That's what I'm interested in.
I think the human body should be like a race car.
And I think that if you have a race car, and for whatever reason, you don't want to put race fuel in it, and for whatever reason, you don't want to give it a 500 horsepower engine, and for whatever reason, you don't want to give it big, fat tires that grip the road, guess what, fuckface?
Your race car is going to suck.
It's just going to suck.
It's just not going to work as well as a race car that is...
Designed and constructed by a guy who took his body or a gal who took their body and Did the best thing they could do for it drank a lot of water ate fresh leafy green vegetables takes in a lot of high-quality protein and exercise make that motherfucker work you You've got to exercise.
It's one of the most critical parts of life.
Because if your body doesn't think that it has to do anything, guess what?
It just starts to go soft and get useless.
If your body doesn't think that it has to work, it goes, well, we don't have to use any resources staying healthy and fit.
Let's just fucking turn into a ball of mush.
Don't let that shit happen to you people.
Alright?
Go to Onnit.com.
O-N-N-I-T. And if you use the code word ROGAN, you will save 10% off any and all supplements.
All supplements have a 100% money back guarantee.
First 30 pills for 90 days.
You don't even have to return the pills.
Just say...
Hey man, I took new mood.
I didn't feel any better.
Well, you're a fucking freak.
Here's your money back.
Okay?
And if you're mad at us, you're selling snake oil.
Go read the research behind it.
There's a reason why we sell it.
And the reason is we are trying to give people an edge.
An edge in life.
An edge that I, myself, personally enjoy.
God, that sounds douchey.
But it is true.
I think you get an edge in how I... I will say it in reference to my own self because it's the only reference I really have.
I don't know how other people feel.
But my own self.
When I'm eating healthy, I exercise regularly, and I take supplements, I feel better.
Onnit.com.
O-N-N-I-T. Use the code word ROGAN. Save 10% off any and all supplements.
Again, tonight...
Is there any tickets left?
brian redban
Yeah, there's still tickets left.
Icehousecomedy.com.
It's Sarah Tiana, Joe Rogan...
Tony Hinchcliffe, Greg Fitzsimmons, and myself.
unidentified
Powerful!
joe rogan
Powerful show.
And it's in the little room at the Ice House, which is so much fun.
And by the way, Joey Diaz and Mad Flavor, a.k.a.
Mad Flavor, rather, and Dom Herrera will be at the Ice House in the big room at the same time.
So it's a fucking party at the Ice House.
brian redban
It's going to be a great night at the Ice House.
joe rogan
My friends!
All right.
Without any further ado, Lewis from Unbox Therapy is here.
Let's fucking geek out.
unidentified
Joe Rogan Podcast, check it out!
The Joe Rogan Experience.
unbox therapy
Train by day, Joe Rogan Podcast by night!
unidentified
All day!
joe rogan
I love when a dude shows up at a podcast and he's got a bunch of shit that if I saw on a shelf I'd be like, ooh, what's that?
unbox therapy
Yeah, I figured coming straight from Google I.O. that it would make a lot of sense to bring some of this stuff inside.
It would have been a shame to leave it out there.
What exactly is Google I.O.? It's their developers conference, so it's focused on bringing together people that are making apps sort of...
Google-centric type of applications, but it's also turned into a consumer-facing conference because a lot of people are paying attention at that time.
I think they had a million concurrent streamers of the actual event.
joe rogan
A million?
unbox therapy
A million worldwide.
joe rogan
Concurrent.
unbox therapy
Concurrent.
joe rogan
Jesus Christ.
I know.
That's incredible.
unbox therapy
It sounded like too much to me, but I'm not going to question Google.
joe rogan
Well, that's a good television show on HBO. Yeah.
Isn't it?
I mean, what does Game of Thrones get on Sunday night?
unbox therapy
I don't know if they do it concurrent.
I guess it would be.
joe rogan
I would imagine.
I mean, a lot of it's DVR'd in this day and age.
unbox therapy
That's what I was wondering.
joe rogan
Almost everything's DVR'd.
unbox therapy
So it has to be an event where you sort of feel like you need to catch it live or else you're going to miss something.
Whereas, I mean, you could watch the Google I.O. conference after, but...
Yeah, a lot of people paying a lot of attention to the things they were doing.
joe rogan
What are those Macworld conferences?
Those are the big ones, right?
unbox therapy
Not anymore.
joe rogan
They're not big.
unbox therapy
Not anymore.
WWDC, Apple holds its own conferences now.
So Macworld was actually an independent body, and they just used it as a vehicle to introduce new products.
It was like a convention for Apple and Apple-related stuff.
joe rogan
Right.
unbox therapy
And they decided to opt out of all third-party conventions.
They're not at CES in any form.
joe rogan
Apple's not.
unbox therapy
Apple, they want to control the entire experience.
And so many of them happen on their campus, and then some happen in downtown San Francisco, like Google I.O.
joe rogan
That's a big point of debate and dispute, isn't it, with Apple?
unbox therapy
Yeah, the controlled environment?
joe rogan
Yeah.
unbox therapy
Definitely.
joe rogan
Always has been.
unbox therapy
For sure.
I mean, there's good sides and bad sides to that kind of approach.
Obviously, controlling the entire software and hardware experience means that you're going to get a product that generally is fairly polished, but from an innovation standpoint, it means you're sort of cutting off your limbs in a sense that you're not bringing people into that development circle that might have otherwise been there because it is sort of a walled garden effect.
joe rogan
Isn't that fascinating?
I always remember back in the day when the clones were legal.
unbox therapy
Oh, right.
joe rogan
Apple clones.
You'd be able to go, and there were stores that would construct you an Apple computer.
unbox therapy
You mean like semi-recently, like Hackintoshes, they were called.
joe rogan
Yeah, but not even semi-recently.
A long time ago.
It used to be actual retail distributors.
unbox therapy
Right, right, right.
joe rogan
Used to sell Mac products.
unbox therapy
I recall.
joe rogan
Way more powerful than Apple was making.
unbox therapy
Right, right, right.
joe rogan
They would sell them with five fucking hard drives.
unbox therapy
Right, right, right.
joe rogan
And souped up.
unbox therapy
I built a couple of them myself.
unidentified
Did you really?
unbox therapy
Yeah, way back.
joe rogan
And then Apple just put the kibosh on that.
unbox therapy
Yeah, I can almost remember the name of the big company.
It was like either Cylon or Cy something.
joe rogan
Yes, I think it was Cylon.
unbox therapy
And there was some kind of court case and they had to stop.
I don't think you want to go up against Apple in court.
joe rogan
Well, back then Apple was way weaker but still formidable.
unbox therapy
Still scary as hell, man.
joe rogan
Yeah.
So they now are the one computer.
But the problem is, if you look at it from the product point of view, they make the best shit.
They just do.
They make the best laptops.
They make the best desktops.
They make the shit that crashes the least.
They make the operating system that's the most beautiful.
unbox therapy
I would say they make the best shit for the most people.
joe rogan
For the most people.
unbox therapy
Yeah, because I think that if you really want to get in there and tinker, if you're a heavy-duty power user, then a lot of this, like you look at this MacBook Air or your MacBook Pro, There's so much of it that's embedded.
It requires the entire package topper.
You want to go in there and put more RAM in it or something, or swap out a hard drive.
It's not going to happen.
joe rogan
You've got to bring it somewhere, and the geniuses, the Apple geniuses, how pretentious you feel.
Look, I love Apple, but how fucking dare you?
unbox therapy
How do you feel about the Apple Store experience in general?
joe rogan
I enjoy it, you know, for the most part.
unbox therapy
Right.
joe rogan
I think it's a very busy place when it comes to selling computers.
unbox therapy
Right.
joe rogan
Remember when Windows tried to have a Windows store?
unbox therapy
I think they're still trying.
joe rogan
You could coyote hunt in there.
unbox therapy
Yeah, right.
joe rogan
You could fucking find coyotes hiding out in the back.
unidentified
Well, the thing is...
joe rogan
Nobody in those fucking things, man.
unbox therapy
I took a picture of an empty one before and tweeted it out and everybody got it.
They're not known for selling hardware, right?
They were a software company.
You see a Microsoft sign in a mall, it's like, what am I buying here?
joe rogan
Well, as an ignorant person, ignorant as far as development of a product like a laptop, I'm pretty ignorant.
I don't know too much other than the things I vaguely paid attention to online.
What is stopping someone from making a super high-end Windows laptop that looks like this, that feels like this?
unbox therapy
Oh, there are so many that look and feel like this.
joe rogan
Are they this high quality?
unidentified
Mm-hmm.
joe rogan
And they give you the same experience?
unbox therapy
No, because you're running Windows.
joe rogan
That's right!
Why is Windows so much worse?
They have so much money.
brian redban
They dropped the ball.
joe rogan
How bad did they drop it?
brian redban
Pretty bad.
After the Windows ME experience of 1999. It's not just like they dropped the ball.
joe rogan
They dropped it, and then they shit on it, and then they fell on it, and then they broke their hip.
unbox therapy
I don't want to speak for everyone, but I don't recall an experience with Windows where I cracked open a laptop lid and felt that kind of experience ever.
So even when XP was the thing, or even before that, 95, or however far back you want to go, you didn't get that same pleasure you get out of booting up an Apple product and getting into the OS and seeing the cohesion of the whole thing.
Windows, even in the old days, was sort of like a necessary evil.
Windows was the way to get to the shit you actually liked, whether you wanted to load a game or a web browser or whatever.
But on its own, it's always been utilitarian.
It's always been ugly.
joe rogan
Yeah, I always envy the dudes who ran NT. Yeah.
The Windows NT guys.
Those are the guys that are really new things.
unbox therapy
Oh, right.
joe rogan
He's running NT. Oh, NT. There's a bunch of shit you couldn't get, like drivers for certain video cards.
If you wanted to play games, if you ran NT, it'd be a real issue.
unbox therapy
People do that now with Linux.
That's sort of the counterculture OS. Off the grid, open source.
joe rogan
Savages.
brian redban
Yeah.
unbox therapy
IBM actually originally innovated that, and now I don't know who.
I think it's just open source.
I don't know if it's in anyone's hands now.
brian redban
I do think Apple is the best of making an operating system slowly die like a cancer instead of just immediately.
I'm going through an experience right now where...
My iMac is just dying.
unbox therapy
It's the operating system's dying.
brian redban
I redid it from scratch.
I put new memory in it and stuff like that.
The operating system's just saying, like, this model, you need to replace it soon.
joe rogan
This is the Brian Red Band conspiracy theory.
Ongoing conspiracy theory when it comes to operating systems.
brian redban
But they do it with iPhones.
Everyone knows you have an iPhone 4 and you get the new operating system.
You got all the new updates.
That's going to be way slower.
Even some programs might not work on it.
unbox therapy
Well, it's not always the case.
That does happen.
unidentified
Right.
unbox therapy
There are sometimes things that happen within an OS that require more hardware to be able to perform at the same level of speed.
joe rogan
Not in Brian's world.
It's a goddamn conspiracy.
Trying to get people to buy these new fucking things.
unbox therapy
Well, I mean, if you want to get a Mac Pro, go for it.
They're beautiful things.
joe rogan
But it seems like...
With this or with a Samsung Galaxy Note 3 or whatever.
When new shit gets made, new possibilities, you're going to need more processing power.
Apps require more.
The new videos that they're taking, the new photographs, we take bursts of photographs.
God, there's got to be some processing going on.
You're going to need a faster rig.
That's just the way it is.
unbox therapy
There's no doubt that, especially on Apple products, but in general...
There's this structure built in where the expectation is to upgrade your device every time that contract is up, right?
joe rogan
Well, I think there's no option.
If you're in the game, if you're in this loving electronics game that everyone in this room is in, we're all fucking dorkenheimers when it comes to new electronics.
When you're in that game, you have to keep up.
If you do not keep up, if you try to run an iPhone 3 on the newest iPhone software, it's just going to be clunky because the iPhone 3 didn't have near the capabilities.
And these new applications, the video that you can take, the photos you can take, the new weird things, you can measure your heartbeat with your camera lens.
unbox therapy
With this watch.
joe rogan
You can do it with your watch, but your iPhone can do it or an Android phone can do it just by holding your finger over the camera lens.
Jamie showed it to me.
I didn't think it would work.
How does that work?
brian redban
I don't believe it's accurate.
unbox therapy
It's super accurate.
joe rogan
I did it with a regular heart monitor.
Yeah, I did it with a chest heart monitor and I did it with that at the same time.
It's dead on.
It's dead on.
I have a new watch, though, that does it on your wrist.
You don't have to wear a chest strap anymore.
brian redban
He's got the newest watch that we just announced, which is amazing.
unbox therapy
Yeah, we're actually just talking about it.
You can see it on the bottom there.
unidentified
Yeah.
joe rogan
That's the heart monitor on the bottom?
unbox therapy
Yeah, it's the optical.
joe rogan
Oh, that's so pretty.
Let me see.
Oh, so pretty.
How'd you make it green?
It was green for a second.
unbox therapy
Oh, it might have just...
joe rogan
Oh, look at that.
unbox therapy
Yeah, it might have gone into sleep mode or something.
brian redban
What's the model of that watch?
unbox therapy
So that's the Gear Live, they're calling it, which is kind of bizarre.
joe rogan
They tried to get me into this at the Verizon store.
I told them to go fuck themselves.
unbox therapy
Yeah, they probably tried to get you into the old version of it because this isn't even on the market yet.
joe rogan
Ah, you devil!
You're one of those guys.
unidentified
Yeah.
joe rogan
Ooh, look at that collar I made it to.
Oh, I made it go green.
unbox therapy
It's pretty.
The difference here between the previous Samsung watches and this one is this is the first to be running the open platform that Google has created.
So not a modified version of software.
It's running something called Android Wear.
And what Google is hoping to do on your wrist is essentially replicate what they've done on the phone.
joe rogan
And if you're looking at it, this is the wrist thing.
That The thing in there is the monitor.
unidentified
That's right.
unbox therapy
So it's optical.
It's actually going to look under the surface of your skin.
joe rogan
And it has a clasp on the back that locks into place.
It's very well designed.
brian redban
It's crazy.
unbox therapy
And so the beauty of this going this direction with it is if you can build a platform instead of a one-off device, then the likelihood that a developer will jump into it and build something really cool that you never foresaw happening is that much higher because of the mass market effect.
If everyone's running the same software on their wrist, it's better for everyone.
So there's this kind of love-hate relationship between Samsung and Google over this, because for the longest time, Samsung has been trying to diminish its reliance on Google as a whole.
For their brand, it's so essential for them to sell products, and so they've been moving into some different operating systems now that are not very good, but independent of Google.
brian redban
Yeah.
joe rogan
This is awesome, man.
unidentified
This is really cool.
unbox therapy
Yeah, so I can tell you some of what it does.
I mean, it's not really that much new comparative to the old smartwatches.
Essentially, you're going to get your notifications here.
It has a microphone on it so that you can input voice commands, etc.
If you, for example, want to text somebody back, you can catch the notification here, respond to the text right on your wrist, and leave your phone in your pocket.
They were saying on stage that they believe 70% of our interaction with our device could be curbed by having one of these on your wrist.
So, essentially, most of the day, your phone could remain in your pocket.
But I was talking earlier with Brian about how Really, the goal here, the endgame, is preemptive computing.
So, the idea that this thing will know what you want to do before you know that you want to do it.
And that's what Google now has been pushing in that direction.
So your flight lands and it can estimate how long it's going to take you to get home.
Or the proximity sensor says that you're in the airport, so it looks at your travel itinerary and brings up your boarding pass right on your wrist.
So those kinds of things are what make wearing something on your exterior more interesting, where a buzz in your pocket is maybe not as effective as the information you can get here.
joe rogan
Like, so the travel distance and things along those lines, things that updates, those Google updates that you get on your phone, temperature, warnings.
unbox therapy
So things like that.
But again, I don't know that we can necessarily imagine all the potential uses for preemptive computing.
I mean, essentially, much like the Nest thermostat, I don't know if you've heard of that before, it's a really fancy thermostat you put in your house.
And it's a learning thermostat.
And they just took over the marketplace.
They recently got acquired by Google, by the way.
And one of their designers was one of the original guys who worked on iPod.
So really, there's a cool story there.
But anyways, they acquired Nest.
Nest's product is a learning thermostat that never needs to be programmed.
The programming is just you using it.
So you come, it's Wi-Fi connected, you come home, and you adjust it, and you don't realize there's patterns in your behavior.
That at 3 o'clock you always like it to be a certain temperature, and at 6 it's different.
And eventually it will draw out an algorithm to deal with your behavior, at which point you no longer need to ever worry about it or touch it.
The goal of the product is to require less and less interaction from you the more you use it.
brian redban
What's weird about Nest is that they also have these new products.
They're now taking over washer and dryers.
They're getting to the point where it is going to be like that old Flintstones where they control, they're the central computer of your house.
And they're just like, hello computer, what are you doing here?
And they also have these smoke detectors that also do carbon dioxide.
Carbon monoxide and stuff like that.
So they could even turn off and be like, oh, let's turn on the oven.
Let's gas this guy and kill him.
So Google's going to be able to murder us in our house in the future.
joe rogan
Or warn you if someone's breaking into your house trying to murder you.
brian redban
Well, they just acquired Dropcam, which is what I've been preaching about forever because Dropcam's one of the greatest, I think, inventions in a long time.
It's these little cameras that film amazing HD and that you can put all over your house that connect to your Wi-Fi.
And then you get a text like, oh, somebody's walking through my house.
You're sitting there watching full HD. It's recording in the cloud for you.
Recording a lot of stuff.
And it could also learn certain things like just watch this part of the house.
You know if it's me walking around because it's doing detections of what kind of object motions it is.
joe rogan
Do you shut all that off, cover it with t-shirts when you fuck?
Do you put socks over them?
brian redban
When I remember.
unbox therapy
Of course not.
He needs to have that in the cloud.
brian redban
No, I need that in the cloud so I can get hacked, but I also need it as proof.
What if that video we were talking about, that guy that was doing the drone over the beach, and that woman attacked him, and he had recorded it.
If it wasn't for his little recording there, what would have happened?
joe rogan
She said that he attacked her.
Yeah, but there was a video of her beating the shit out of him.
brian redban
But what if you meet a girl at a bar, you're both drunk, and you go back to your living room like that comedian that just happened to a comic recently in Denver, and he got in a whole bunch of trouble.
unbox therapy
But how do you feel about that world, though?
Everything being recorded all the time?
joe rogan
That's the question I was going to ask.
brian redban
It's going to be great once something bad happens, when nothing's bad happening, and I don't really care, you know?
joe rogan
Sort of, except if you do something fucked up and someone gets a hold of it.
brian redban
Yeah, just don't do anything fucked up.
It's great.
It's like that Lego movie.
Everything is awesome.
unbox therapy
I don't know if it's really that simple, though.
It's access.
You've seen before the effect of, say, for example, editing on the end product on a show or something like that.
You can totally change context, change narrative.
Somebody having footage of you doing any kind of behavior could potentially be used to harm you.
brian redban
But we all know if you have a Photoshop that there's ways to detect it.
It's Photoshop if there's an edited.
There's so much smart little algorithms that you could tell that there's one grain that's not supposed to be there in a film.
joe rogan
Sure.
Yeah, that's as far as actually altering the image itself, but not the context of the image itself.
You could have someone doing something that's actually not fucked up if you knew the whole story.
Yeah, that's what I mean.
That's what I mean, yeah.
Yeah, it's an issue.
It's certainly an issue.
And it's certainly an issue because there's people that have that power over others.
That's what the real issue with the NSA is.
Wait a minute, you're monitoring every single person in the country?
Are you assuming we're all criminals?
Because if not, then do you pick a target that you know is innocent?
Is it okay for you to monitor them?
No, it's not, right?
We all agree.
So the only reason why it's okay is you're looking at us all as potential criminals.
unbox therapy
issue that sure definitely just that philosophy of government that philosophy of ruling over people because it's omnipotent for sure on my way over this just reminded me of something uh or before i left the hotel i saw on the tv about that guy whose kid died in the back seat of his car i I don't know if you heard about this.
In Georgia.
joe rogan
Did he leave the kid in the backseat?
unbox therapy
How old was the kid?
The kid was a toddler.
Left him in the backseat, overheated, and died.
And today, I guess, they find out the dude was Googling hot car death, backseat death, prior to the event.
brian redban
Oh, just to see how long it would take.
joe rogan
Oh my god, so he did it on purpose.
unbox therapy
That's the thought.
joe rogan
Oh no!
brian redban
Or he was seeing how long he could leave his kid in there while he runs and gets...
unbox therapy
Fine, but that's pretty fucked up on its own, man.
joe rogan
Either one is fucked up.
He tried to kill his kid.
He killed his kid.
What?
unbox therapy
You see, the problem is stories like that resonate so close to home that you're like, fuck it, give them all the power they need.
You know what I mean?
joe rogan
Yeah, well that's how I feel sometimes.
I don't even pull this up, dude.
I don't want to see that guy's face.
unbox therapy
Yeah, no, you don't.
joe rogan
Sometimes I feel like that when it comes to location services.
Do you want Google to know where you are?
unidentified
Right.
joe rogan
I guess.
You have to think about where am I? What am I doing?
brian redban
I showed them on yesterday's podcast how everyone's iPhones has on default just all the locations that they sit at.
unbox therapy
Yeah, that's right.
joe rogan
Very strange.
unbox therapy
It is.
And you really start to wonder about all of this power we give to these devices over us, to these companies that we have this inherent trust.
We're at a point now where we rely on these things to a degree that doesn't really allow for an opt-out.
Not for me, obviously.
Not for this podcast.
Not for all kinds of exercises.
joe rogan
And if we knew that the police and the DEA and the whatever organization that might be investigating you was infallible and super ethical.
There was no corruption.
There was no issues whatsoever with lying in order to close cases to make your ego look better.
But we know that's true.
We know that's true.
We know there's been a lot of prosecutors that have willingly put people in jail because they didn't want to admit they got the wrong person and they wanted to convict those people.
unbox therapy
Those stories always mess me up when this guy gets let out of jail 25 years later on DNA. It seems like the only truth is the scientific truth.
There's no other truth.
Once it's in human beings' hands, it's like Google with these self-driving cars.
They can eliminate so much.
joe rogan
Yeah, almost all accidents.
unbox therapy
Yeah, like 90% are human error, right?
Look at airplanes.
Their safety records are insane, and the majority of that...
We'll put a plane in the sky and let it fly itself, but we won't let a car on the road do so.
Yet, the number one way that you will die between the ages of 4 and 34 is in a vehicle.
joe rogan
Well, we're letting it happen.
When you say we're not going to let it happen, they're letting Google Cars happen.
They're driving them right now.
unbox therapy
Well, they're out there, but they're not publicly available.
There will be some...
I mean, the oil and gas companies, the dealerships.
Look what they did to Tesla in New Jersey there.
joe rogan
I don't think they'll be able to do that.
unbox therapy
Not long-term, but they can put...
Sort of like the marijuana thing in Colorado.
It ebbs and flows, right?
It goes a little bit this way, it comes back that way.
joe rogan
I think it'll be so transparent, though.
It'll be the real issue.
Why would you try to avoid something that is easy, convenient, and unbelievably safe?
unbox therapy
There'll be somebody with some kind of economic...
joe rogan
I think personal freedom issues are going to still apply.
Like, I like to be able to drive in a car.
unbox therapy
Yeah, that's true.
Could you imagine a point at which that becomes illegal?
joe rogan
It could happen.
unbox therapy
Definitely.
joe rogan
I mean, or you could have to take your car to a fucking racetrack.
Can you imagine if the only way you could drive your Subaru was to take on a racetrack?
unbox therapy
Well, but if you have a relic...
I sometimes feel like on the regular roads, if you have a really nice car, it's kind of like...
Putting a muzzle on a dog.
Really, to get the most out of it, a racetrack would be good anyways.
joe rogan
That is definitely true, to get the most out of it, but damn, you can get a lot out of it.
unbox therapy
You can get a lot out of it.
joe rogan
It depends on where it rode.
Take Angel's Crest Forest, the Angel's Crest Highway.
You've been up there.
Out near where that gun range is, too.
All these crazy winding doors are beautiful.
It's so fun to drive.
unbox therapy
There is a way.
It's just that, unfortunately, 98% of the way people drive sucks.
Like, you're sitting in gridlock.
joe rogan
First of all, your phone should not receive or send text once it's in the car.
It should be a thing where the car recognizes via Bluetooth that your phone is in the car.
No text, fuck.
unbox therapy
That's a good segue because one of the announcements actually at Google I.O. was Google in the car which again talks to all these different devices and is essentially going to overhaul your car dash unit which by the way they all suck.
They're all terrible.
Everyone's experienced the shitty capacitive screens and the slow input and pretty much everyone agrees just slapping your phone in the center of the dash is going to give you a better experience than the three or four thousand dollar unit that the car company installed.
joe rogan
Yeah.
unbox therapy
Apparently, part of what holds them back is that they have to have approval so far in advance, three years or four years or something, to get approved to go into a motor vehicle that they're so far behind by the time you're actually driving it that you've got a crappy experience.
But the goal here for Google is that your phone is actually the brain because this is modular.
This changes.
You upgrade this all the time.
Your car, on the other hand, not so much.
So if this is the brain doing all the processing and just outputting video to a monitor that also happens to be touchscreen, you don't necessarily have to worry about that so much.
New points of interest on NAV, for example, they don't happen on these locked-off circumstances, whether you have a VW or a Ford or whatever.
Each one of those experiences relies on those companies to go input those new POIs.
So a new restaurant opens, it's not going to be there, whereas in the case of this, it's always going to be current information.
unidentified
Wow.
joe rogan
So the phone will sort of, the car rather, will sort of act as an app?
unbox therapy
Sort of.
I would honestly think of it as more of an output method.
So like, basically, imagine when you plug this phone into a TV, you would see this, let's say you see this image up on the screen there.
So let's imagine the same thing but on your car dash.
joe rogan
Right.
unbox therapy
Why not?
We're all doing this anyway.
joe rogan
Did I say phone would be an app?
What I meant is your car would be an app.
unidentified
Right.
unbox therapy
Yeah.
joe rogan
Essentially your car where you'd plug into your phone.
unidentified
Yeah.
joe rogan
Have you ever seen those dudes who run those really large lenses?
They take photographs, they plug it in, and apparently there's software that allows you to use these lenses with certain cell phones.
unbox therapy
Oh, really?
joe rogan
Have you seen them?
unbox therapy
I haven't seen that.
joe rogan
Yeah, they make large lenses.
Jamie, you know about all that shit, right?
Yeah.
unbox therapy
Like a physical adapter?
joe rogan
Yeah, they put a physical lens open.
Some of them have applications that go along with them.
The car is sort of acting like that.
It's like an extension...
And there's some sort of an application that will allow your car to interface with your phone.
unbox therapy
The only thing is, you wouldn't have to do any work.
Essentially, it would be baked into your phone, and if you never used it, you'd never need to worry about it.
joe rogan
But you would have to have a specific operating system, though.
Because, say, if you have Subaru, and Subaru only handles Android, but you have an iPhone.
unbox therapy
Exactly.
So they announced, like...
joe rogan
That's a huge pain in the dick, though, when it comes to switching phones.
Like, I like going back and forth from Android to Apple.
unbox therapy
And this is something I wanted to talk about, how now, with more and more connected devices, it's becoming super important to pick your team.
joe rogan
Oh, no.
I know.
You're separating people.
unbox therapy
I like both.
joe rogan
I really do.
I love my note.
I love the screen.
The screen's incredible.
I love the online experience.
But you know what I got recently, man?
I got a fucking iPad Air, the big one, with a Verizon connection.
brian redban
That's what I got, boo.
joe rogan
You have a Verizon connection on that bitch?
unidentified
Yep.
joe rogan
Yeah, my web browsing with a laptop or, you know, I mean, my web browsing with a phone are basically over.
brian redban
You know what's great about this also, Joe, is when you're on the road, I have AT&T as my cell phone, but a lot of places AT&T sucks or vice versa, and you can just make a hotspot using this, so you're always having the best network.
joe rogan
Oh, clever boy!
Clever boy!
unbox therapy
There's an interesting thing there in that...
Picking a platform, maybe it won't be such an issue in the future anyways.
As much as I like Apple, I've got products here.
The iPhone is in my pocket daily.
I've got this laptop here.
They have zero traction in emerging markets.
At all.
It's not even of interest to them.
They sell here and only here.
joe rogan
I don't know about you, but I'm American.
And I don't really give a fuck about some mud hut in the middle of nowhere.
unbox therapy
Except that those people in those mud huts are making killer apps now.
joe rogan
Oh, damn it.
unbox therapy
And if their first device that they get their hands on happens to be an Android device, that matters.
joe rogan
Right.
unbox therapy
This is a global circumstance.
joe rogan
I've been saying for a while that it's almost like Apple can't win.
Because even though they have really high-level stuff, you start looking at the Moto M8, you go, ooh, that's pretty goddamn close to an iPhone.
I mean, if it just had a better camera, the camera's kind of whack.
unbox therapy
Oh, I've heard you guys talk about this before.
I wanted to talk about this specifically.
Cell phone cameras, okay.
Everybody in the tech world knows that this thing takes the best Instagram photos, right?
brian redban
Instagram.
joe rogan
iPhone.
unbox therapy
Okay, I said that specifically because it's the number one way that we share photos and ultimately how you share it is the biggest part of it.
Who cares if it looks great on your phone when other people have to look at it if it doesn't?
So other phones came out and you guys talked about it.
joe rogan
How about Instagram you saying this?
unbox therapy
There you go.
Do I keep talking?
joe rogan
You're good.
unbox therapy
Other devices came out.
There's a Nokia device.
There's a 41 megapixel phone.
A Windows phone.
joe rogan
40 what?
unbox therapy
41 megapixel.
But you see, that device is not focused on the output method.
It's just like, let's just make these crazy images that are huge.
Well, how the hell do I get that thing onto Instagram?
For the longest time, Windows Phone didn't even have Instagram.
But here's the problem, okay?
Instagram is a piece of software.
And in order for it to work smoothly, it has to compress your photos.
Okay?
So the thing you're taking on your phone just in the camera app is not the same thing that other people end up seeing on the other side of Instagram.
brian redban
Right.
unbox therapy
You know what I mean?
And that compression algorithm is very sophisticated.
It has to go in there and figure out what can I remove and what do I need to leave in to make a beautiful picture.
Right?
Now, if you're building the iOS side of Instagram, of that app...
It's very easy to build because what are your parameters?
It's the same camera every time.
Right?
joe rogan
Right.
unbox therapy
Android?
Holy shit!
How many Android phones are on the market?
joe rogan
A lot of fucking Android phones.
unbox therapy
So now, how many parameters as a developer do you need to deal with because all those phones have different attributes?
So the way they take a picture is different.
So going in and trying to figure out what to remove in terms of bits and bytes to still have a good picture on the other side is very difficult to do.
So it's not necessarily a technical limitation on the side of the device.
The Galaxy S5, for example, has a great camera.
A great camera until you try to upload to Instagram.
brian redban
Well, I'm talking about taking photos on my camera on both...
And trying to take the best photo.
unbox therapy
Right.
No, no, that exists too.
This is a great camera.
Don't get me wrong.
It has a big aperture.
This is still, like, in terms of mass market, you can't argue this against the Nokia one just because that's...
It hangs off the back.
It's a giant thing.
But what I'm saying is the bigger problem...
I believe the bigger problem is the Instagram problem.
People hit me up on Twitter all the time saying, like, my photos look great.
Dan I upload them.
They look like mud.
They look like shit.
You know, once I get them up there, so...
This goes deep.
Tech guys will carry around two devices for that specific reason.
I will take pictures on...
Even if I took a picture on here...
joe rogan
Send it to your iPhone.
unbox therapy
But if I uploaded it on here, it would be different.
joe rogan
That's ridiculous.
unbox therapy
Yeah, it's crazy.
brian redban
I mean, when I upload my photos from both of my devices, a Note 3 and my iPhone 5S... All my fucking phones...
All my notes photos are shit compared to this camera.
joe rogan
They're not as good.
brian redban
And if you have a program like Instagram that is taking random...
Because a lot of times I use Instagram, but just like photos I find on the internet.
Or a screenshot or something.
unbox therapy
That's another good example.
brian redban
And those programs should be able to be like, Okay, we're going to make everything a screenshot that's uploaded through this algorithm.
Meaning, if you have a photo that's taken on one camera, you have a screenshot, you have a camera that you uploaded, whatever...
All those photos should be able to go through one single programming thing, like, we're all going to transfer this into what a screenshot is of that phone or whatever.
Meaning it shouldn't be, like, who cares what different photos it is?
It's the programming that should be able to interpret it and output it.
unbox therapy
Oh, no doubt about it, but it's just, if you say you're a developer on Instagram, first of all, Instagram's not really making much money right now anyways.
joe rogan
How could they be?
That's a good question.
Do people pay for Instagram?
brian redban
Facial recognition so that they can own all your faces.
unbox therapy
That's one aspect.
joe rogan
Do you download it for free or do you pay for it?
unidentified
No, no, no.
unbox therapy
It's a free app.
But you will eventually start to see promoted Instagram posts from brands.
In your feed, no choice.
joe rogan
Ew!
unbox therapy
Twitter's doing it.
joe rogan
Twitter is doing it and they gross me out when they do it.
Promoted tweets.
unbox therapy
Your friend is following X brand.
brian redban
Does Instagram own your photos?
Are they allowed to use whatever...
unbox therapy
They recently updated their TOS because they said that, and then people freaked out, and then they modded it.
I'm not sure what the current state of their terms of service is, but honestly, Instagram's probably my favorite social network outside of YouTube because it's just streamlined.
It's images.
It's fast.
There's not too much...
Facebook is a disaster.
I'm pretty sure that's why they purchased them.
For example, if I put a picture on Instagram from an interactivity stamp, this is how you know software is working when people want to use it.
If I put a picture on Instagram, the comment stream is happening faster than anywhere else, even though I don't have the same number of followers.
joe rogan
There were a lot of douchebags on Instagram, though.
unidentified
Oh, most definitely.
joe rogan
I think maybe even more than on Twitter.
brian redban
Oh, yeah, more on Twitter and less than YouTube.
unidentified
What do you mean?
unbox therapy
Can we do a douchebag definition?
When you say douchebag there, I'm curious as to the...
What specifically?
joe rogan
Just dumb assholes.
unidentified
Oh, okay.
joe rogan
Just dumb, insulting assholes.
Like, you ever go to Kim Kardashian's Instagram page?
unbox therapy
Not in a long time.
joe rogan
Jesus, Louisa.
Go there and just read some of the fucking comments about your children.
unbox therapy
Right.
joe rogan
I mean, anything.
Anything that happens.
Just the fucking hate.
unbox therapy
I'm sure it's there.
brian redban
It's deluded YouTube.
It's because you're commenting on a photo or a video instead of like a Twitter where you're just talking about words.
joe rogan
I honestly think anything worth anything should be comments deleted.
Comics disabled.
Because the problem is, like, they very rarely...
It's rare that it generates a really fascinating conversation in the comments.
It's super common that it's just cunty shitheads.
unbox therapy
It depends on the subject matter.
Like, in my case, sometimes I do get relevant discussion in the comments.
unidentified
Yeah, me too.
joe rogan
Tech discussion.
unbox therapy
They're pretty respectful, but you get this weird fanboyism stuff that gets militant, surprisingly.
It's bizarre.
unidentified
I don't know.
unbox therapy
I have this theory.
You know when you go to a coffee shop and you look around at Starbucks, everyone has their phones on the table.
You notice that?
It's in a public space.
It's representative of you in some way.
Right.
I have this feeling that this is, for a lot of people, this is a major investment, you know, outside of their car or whatever.
It's really close to you.
It's in your pocket all the time.
And so, I think people are really concerned with making the wrong decision.
You know, they're really concerned that their thing is not the best.
And so, in my case, what will happen is, I'll put up a video, and then, you know, they haven't even had time to finish watching it, and Apple sucks, or Android sucks, or whatever.
And really, it's fear.
It's fear that you made the wrong decision.
Hmm.
And so, well, like many places in life, you get angry when you're afraid.
And so, God forbid a new product comes out that obsoletes yours, and you don't have the money to replace it.
So you take this position of defending the other thing, because that's easier than justifying the cost of the new one.
So, I've actually, there were a couple of really cool articles on fanboyism that I was interviewed for.
And, you know, we went deep into how, you know, how people sort of figure that out.
But there's definitely this undercurrent below the tech space, the consumer product space, where these are becoming more and more like fashion symbols, like, you know, representative of your personality, maybe more so than as a tool, you know, less of a hammer and more like a...
A piece of jewelry, like a watch or something.
joe rogan
Isn't it also that people just love being on teams, whether it's Team Democrat, Team Republican, Team Chevy, Team...
unbox therapy
Most definitely.
And I've done some rants on this in the past, like...
I feel the need to tell people, like, I'm a fan of technology.
When I was coming up as a kid, like, if anybody brought me any of this stuff, I would be super excited.
Of course.
And I'm cool with saying that, you know?
But, yeah, there is definitely a team aspect where people, they want to belong to something.
I say belong to team technology, if that's what you're into, because the truth is these devices and these platforms push one another.
That the positive things that happen in Android push iOS to be better, and the positive things that happen in iOS push Android to be better.
And the same thing goes for laptops, desktops.
Really, anywhere there's innovation, having a little bit of competition is a positive thing.
joe rogan
Yeah, unquestionably.
And I think that it's important that there's all this competition out there, and it's important that there's debate, but people just have to be...
They're just assholes.
Just so many.
unbox therapy
That's true as well.
joe rogan
That's really what it is.
unbox therapy
They're out there.
joe rogan
People just...
Getting all slobber-mouthed about their various platforms.
unbox therapy
It's easy to do, right?
Getting angry is probably the easiest thing to do.
joe rogan
It's probably the easiest.
unbox therapy
In terms of emotions, anger is a reaction that people that don't have the ability to process something, they choose anger.
It's the easiest one.
Those are not the dominating comments.
Definitely not on my stuff.
The dominating ones are more along the lines of...
Like I said, technology in general, being happy about innovation.
You post a new unboxing video of one of these things and everybody's cool with it and everybody's interested.
And that's part of the reason why people watch my videos is because they sort of want to see the whole movement of the place in general.
It could have been an Apple channel.
A lot of people do that.
They'll have an iOS-related channel where they'll do app reviews specifically for a platform or something.
But But yeah, I don't want to give them a bad rap completely.
They're not all douchebags.
joe rogan
No, no, no, they're not.
I mean, it's a small, loud minority.
unbox therapy
Yeah.
joe rogan
Really.
I mean, but that loud minority can ruin the conversation.
unbox therapy
That's a problem.
joe rogan
Yeah.
unbox therapy
I mean, YouTube implemented this idea where you have your real name.
joe rogan
That's a great idea.
unbox therapy
You know?
joe rogan
I love that idea.
They show a fucking picture of you, too.
unbox therapy
And a picture.
joe rogan
A picture of you when you wake up in the morning.
What?
Oh, you fuck.
Not so cocky now about Kim Kardashian, are you, you little puke?
unbox therapy
So yeah, I mean, that's one way to remove anonymity on the web, but a lot of people don't necessarily...
Like, for example, on Reddit, I mean, could there ever be your real identity on Reddit?
joe rogan
That's interesting.
You know, there's benefits.
There's pros and cons.
There's benefits to anonymity because a lot of times you'll get truth that someone might shield from you because of the social stigma of, you know, just social cues and interactions.
They might just back off of it and go, ah, I wasn't honest with them.
Like, you go to see someone in a movie...
Like, what'd you think, man?
Like, oh, fucking Christ.
This movie's a piece of shit.
You don't say that.
You go, oh, it's pretty fucking good, man.
But if you were a random guy, there are so many things wrong with this movie, they should burn it on the moon.
unbox therapy
For sure.
joe rogan
You could say something like that.
And you would really mean that.
unbox therapy
So, I don't know.
Do you think things are better for people having that ability?
Or would they be better in the alternative space where...
Because you know anyways, right?
When somebody really isn't into something...
They don't really need to say it, do they?
joe rogan
No.
unbox therapy
You know, you can feel it.
joe rogan
But I think that interaction in general...
I think, first of all, I think this stage that we're in, this stage of commenting and being able to interact with people online, just...
Like, you put up a video, they could just shit all over your face.
I don't like his face, the fucking guy's annoying.
unbox therapy
Oh, definitely!
Pick something.
joe rogan
Anything.
They just decide.
This is a new ability that never existed a decade ago.
It didn't exist two decades ago.
There was nothing remotely similar to this.
unbox therapy
Not that I can think of.
joe rogan
So, we don't really know how to deal with it.
And there's so many people that just get away with doing things on it that they would never do in real life.
Just because they really shouldn't have that ability.
It's not a natural ability.
The natural ability to communicate with each other is an ebb and flow interaction.
It's not send a missile and sit back and wait.
unidentified
Boom!
joe rogan
And it explodes.
unbox therapy
Well, that's the thing.
Now you have the art form of trolling.
That's a whole thing.
joe rogan
And it is an art form when done well.
It can be good, right?
There's a new website that I just started following, or a new Twitter feed that I just started following that's a total troll.
It's kind of a parody account troll, but it It turns into a troll.
I should almost not say the name.
You don't want to help them?
Well, fuck it.
It's all about Salon.com.
Their Twitter handle, I think, is Salon.com.
There's Salon, that is one Twitter handle, and then there's Salon.com.
Hold on a second.
I'll find out who it is.
brian redban
I'll follow it.
Salon is the official verified one.
joe rogan
Exactly.
It's called Salon.com and it's hilarious.
It's really funny.
unbox therapy
The unfortunate part of that is them using that name may be a problem in the long term.
joe rogan
Keep it down.
You're the one that announced it.
Goddammit.
Listen, they need more people.
It's really funny.
There was one about a kid.
Misogynist superheroes.
Why men's rights activists are wearing capes.
unbox therapy
Whoa.
And they're just trolling!
joe rogan
It's really funny, man.
unbox therapy
Yeah, see, if it's sophisticated and well thought out, it's acceptable in my opinion.
joe rogan
Scary, the six most popular video games that allow you to kill female players online.
The last anti-Semitic slur.
We need to stop using the J word already.
Oh, they're just trolling.
This is good.
unbox therapy
That's gold.
joe rogan
I like this kind of trolling because if you go to the fucking comments, God, there's a lot of people that do not think this is trolling.
unidentified
Really?
brian redban
But isn't this the kind of trolling you hate also?
joe rogan
Well, no, because this is obvious.
But mom, errands are gay.
the 10-year-old's vile rant that proves what a homophobic patriarchy we live in.
unidentified
I like that one.
unbox therapy
I think there's a place for it.
joe rogan
It's obvious!
unbox therapy
There's a place for it.
joe rogan
Come on, man.
Anybody fucking reading that.
Look, you don't deserve to be able to comment.
This should be your test.
If you really believe this, you're either not paying attention, like you're half awake, or you're too fucking stupid to comment on.
unbox therapy
How do you feel about this?
What if there was some reputation attached to your name?
Because that's essentially what's happening on YouTube, right?
If you log onto a video and it happens to be somebody in your Google Plus circles, for example, they'll rise to the top.
joe rogan
Well, that's why you shouldn't use Google +, because that's retarded.
unbox therapy
You don't have a choice for commenting now.
joe rogan
10 signs your cat might be racist.
Look, you know, there's a bunch of different ways to look at it.
I don't think there's any...
There's any absolute.
But I think, ultimately, the real issue is that we're just not used to this kind of freedom.
This freedom of communication and freedom of interaction.
Freedom of reaching people.
Freedom of...
I mean, there's websites dedicated to just, like, anything.
Like, you could reach people.
You could contact people.
You could comment on people.
You could start your own website, and boom, people comment on you.
I mean, this kind of interaction, it's just...
It's completely...
It's an adolescent thing.
unbox therapy
Yeah.
joe rogan
So when you have cases like that guy that got fired because they outed him on Reddit, he used to do a lot of creepy shit on Reddit.
Remember that guy?
He was in Texas, I believe he lived.
unbox therapy
Yeah, his name was like something Acres.
joe rogan
Yeah, yeah, something.
And it was a really interesting debate because obviously the guy...
It was really creepy online.
But to him, it was like a role that he was playing.
To him, he got enjoyment out of this trolling and posting pictures of dead people and whatever the fuck he was doing.
unbox therapy
Yeah, I think his big one was creep shots, right?
joe rogan
I think so.
Like up the skirt type pictures.
unbox therapy
Which, surprisingly, for a long time, if you searched.
For Reddit, it was the top hit.
It was like Slash Creepshots.
joe rogan
Meanwhile, I want to know who's searching Reddit for Creepshots.
unbox therapy
But here's the thing.
They banked a lot of dough on that guy's work.
Right?
joe rogan
Oh, Reddit did.
unbox therapy
Of course.
If they're accumulating traffic through Google searches, right, to that particular thread, ultimately they earn money through advertising revenue like anyone else.
Keeping people there is going to...
joe rogan
Right, but they're an open forum.
Completely open forum.
unbox therapy
Not completely.
joe rogan
Not completely, because they're moderated?
Is that what you mean?
Huh.
So you're saying that by them tolerating, if so, it could be proved that they tolerated those creep shots?
unbox therapy
He got a Reddit trophy, a statue, for being one of the best moderators.
joe rogan
And he did a lot of upskirt shots?
unbox therapy
Yeah, creep shots was, I think, the most famous thread or subreddit, sorry.
joe rogan
Oh, no.
He ran a subreddit called Creep Shots?
unbox therapy
Creep Shots, and there was another one...
joe rogan
Wait a minute, wait a minute, wait a minute.
So Reddit knew about the subreddit?
unbox therapy
Yeah.
joe rogan
Oh.
brian redban
That shit's sexy.
I don't care what you guys are.
joe rogan
What it's done to guys?
It's all kilts.
All Scottish men.
brian redban
I mean, that's still a...
unbox therapy
Also, the underage ones, though, he was also on...
So, under 18 only, and I think, I believe the goal was to attempt to harvest pictures from girls' Facebook accounts, so you would pretend to be, you'd have like one of their friends' profile pictures, you'd be somebody at their school, or I don't know, fake it.
brian redban
Right.
unbox therapy
Get access and then pull down the Facebook photos and upload them so girls had no idea they were showing up on this subreddit until they found out at school the next day.
joe rogan
God damn, that is so fucked up.
And there's a grown man doing that to a little girl.
unbox therapy
And guess what the moderator's job was?
To remove pictures of girls that look too old.
unidentified
Oh my god.
brian redban
That's great.
joe rogan
So what do you think about that?
What's your thoughts about that?
unbox therapy
I have a love-hate relationship with Reddit.
This idea that...
That it's an open forum is one that everybody believes, but the vast majority of Reddit users are consumers, not producers.
They're just there to consume content.
You would never know if you're actually seeing an open forum or not.
You're not managing it in any way.
They're super against self-promotion.
This is how I've bumped into them a number of times because I'll tweet out.
If somebody's talking about me on Reddit, I'll tweet the link.
On numerous occasions, tweeting that link brought the whole post down.
brian redban
Wow.
joe rogan
Hmm.
brian redban
I just stay in my subreddit.
I don't go out of Reddit much.
I think it's good for certain things, like I use it for episode discussions of podcasts, or like the Deskwad subreddit, and Joe's subreddit is really interesting.
unbox therapy
Listen, it's still human beings.
There's obviously cool people there.
That's not up for discussion, but these veiled moderators in the background can essentially shape your experience there.
joe rogan
Well, there's also been issues with censorship.
Remember Alexis Hahanian, when he was on the podcast, talked about issues of things being censored from technology forums?
unbox therapy
Oh, definitely.
joe rogan
Yeah.
unbox therapy
Yeah.
Certain keywords.
joe rogan
Yeah.
unbox therapy
Certain keywords would knock the post down immediately.
joe rogan
You couldn't type in those keywords.
unbox therapy
Apple or whatever.
A strange list of keywords.
Someone did a little investigation on it.
They did a little study.
joe rogan
I wonder if that's still the case.
unbox therapy
I haven't attempted...
joe rogan
We actually found this out, I believe it was after Alexis was here, so we didn't get a chance to ask him about it.
Yeah, yeah.
Yeah, I mean, if they're making money off of the fact that their forum gets a tremendous amount of traffic, and you have...
A subreddit that you're aware of.
Someone must be aware of that, correct?
unbox therapy
Oh, definitely.
It's not there anymore.
joe rogan
But how crazy is that?
You're censoring things like the word Apple or Samsung or whatever the technology words are.
You're censoring that, but you're not censoring upskirt shots of 18-year-olds or catfishing.
unbox therapy
Well, here's the thing.
Upskirt shots of 18-year-old girls don't buy ads.
Right?
It's the free promotion they don't want.
They don't want people hacking...
Their system, in a way.
Finding a way to get exposure through their platform without paying for it.
joe rogan
Right.
unbox therapy
So, you know, Twitter...
Facebook's doing the same thing now.
Facebook promoted posts.
I don't know how active you guys are on Facebook, but, you know, your post is reaching, what, like 5-10% of the actual audience that signed up to see your posts?
And, oh, you want to reach more?
Pay us money.
joe rogan
Right.
unbox therapy
That's inevitably where we end up on any of this shit, is that eventually they hook you, and then they find a way to monetize.
unidentified
Right.
joe rogan
How do you feel about Bitcoin?
How do you feel about electronic currency?
unbox therapy
Love it.
joe rogan
Love it.
unbox therapy
Super cool.
joe rogan
Fascinating, right?
unbox therapy
I think, oh, yeah.
I'm not an expert, right?
But I think that money is super low-tech right now.
Money sucks right now.
Like, this idea that there's this intermediary body that needs to sit in between you and I if we want to exchange money.
joe rogan
Yeah.
unbox therapy
That's bizarre in today's day and age.
I mean, I can send you email.
That could be encrypted.
joe rogan
And here's how you know it's fucked.
They have all the money.
unidentified
Yeah.
joe rogan
That's how you know the whole deal is rigged.
unbox therapy
It's messed up.
joe rogan
What they're providing is really not that big of a deal.
unbox therapy
Not at all.
joe rogan
What are they storing?
What are they doing?
They're processing a bunch of things, mostly on computers today.
unbox therapy
And that's what Bitcoin proved.
Bitcoin proved it because Bitcoin was able to process transactions on an enormous scale.
It was bigger than an independent institution, and they were able to do it in a fashion that's completely secure, and they were able to do it for free without any kind of venture capital, right?
If they didn't – like you think about the fees you paid or how big the banks are.
Go to any city.
The biggest skyscrapers are the big banks, right?
Insurance companies, financial institutions.
joe rogan
The crooks.
All the crooks and their big fucking castles.
unbox therapy
I mean, you think about it, Bitcoin came out and outed all those guys, in a way.
Because it said, you don't need to take all this money to achieve the transaction, to achieve the endgame.
So, I mean, yeah, I'm a big fan of alternative currencies in general.
I don't know if it's going to be Bitcoin or something else.
We're probably at a super early point right now with it.
And it's going to be, you know, it's hard at any time when you're looking at something in its earliest form to see the endgame, to see where it ends up.
But, you know, when the first, like, for example, when the first iPhone jumped on the scene, I'll never forget that moment.
Before that, the devices before that and after that, how much they changed in an instant.
And so I feel like once, when there's some big dynamic moment That Bitcoin is able to achieve or alternative currencies are able to achieve.
Some really cool feature where we can, I don't know, tap watches and spend money and we never have to pull anything out of our pocket.
Like the Starbucks app.
I'm using that shit all the time.
joe rogan
Is it one of those things you pull and you scan?
unbox therapy
Yeah, so what it is is you can, you don't have to, but you put in your favorite locations and when it senses proximity nearby, you just swipe over and there's a barcode and you're done.
brian redban
Or you could just shake it now.
unbox therapy
Yeah, the latest one you can shake.
brian redban
And it just brings up your payment.
And it collects every 10 times you get a free drink.
unbox therapy
Your loyalty program.
brian redban
Yeah, and then it also gives you free music and free apps.
I mean, Starbucks did their app right.
unbox therapy
Oh, the Starbucks app is fantastic.
joe rogan
Every 10 times you get a free one?
brian redban
Every 10 times you get a free one.
joe rogan
That's amazing.
That's incredible.
brian redban
And it automatically uploads, so you'll always have...
unbox therapy
And the thing is, in the past, I've been so reluctant to do rewards programs.
They're so bizarre.
You're at a department store, and it's like...
Every thousand dollars, you earn a dollar, and they say, ah, fuck it, I don't care.
But this one, they made it in such a way that it's a more convenient purchasing process, so it's like, oh, I'll take the loyalty on the side.
It's a side deal, why not?
joe rogan
Right, that's a cool way of looking at it, too.
That's nice that they did that.
That's so clever.
And ten to one is like a really good ratio.
Like, buy ten drinks, you get one free.
That's really, really generous.
unbox therapy
I don't even know if it is.
Is it ten?
brian redban
Yeah, it's a 10, and you get to get whatever you want, so that's when you go, I'll have seven shots of chocolate by throwing a knife.
joe rogan
Oh, you get any drink?
Yeah, it's great.
Oh, that's fascinating.
It's not even a commensurate drink, so you can buy like five shots of espresso?
brian redban
Yeah, I've done it before.
unbox therapy
Yep, you can get a super drink.
joe rogan
Wow.
unbox therapy
And they give you one on your birthday as well.
brian redban
Yep.
joe rogan
They give you a, because of the app?
unbox therapy
The app just tells you it's your birthday, go get a free drink.
joe rogan
So when you're at the store, you hit the app and then just shake it, and then it pays for the thing?
unbox therapy
Yep, yep.
joe rogan
The world's getting ridiculous.
How do you feel about Google Glass?
unbox therapy
Actually, that's a good thing to talk about because I feel like these are the interim glass, these watches.
joe rogan
Interim.
It's like that's going to get you to a glass.
unbox therapy
One day.
Glass is nowhere near ready for mass consumption.
joe rogan
Yeah.
unbox therapy
Well, it's $1,500, first of all, which to some people might not seem like a huge hurdle, but it's gigantic.
And second of all, it's obtrusive.
I just got back from San Francisco where there's glasses...
There's a huge percentage of people wearing glass.
joe rogan
Didn't someone get in trouble for driving with them on?
unbox therapy
I didn't hear that story, but I can imagine.
joe rogan
I think they had to drop the case.
unbox therapy
Right.
joe rogan
But I think a guy got in trouble for driving with them on because they were saying that he was using his cell phone while he was driving.
unbox therapy
I'm sure that's happening.
I know some bars have outlawed them locally.
joe rogan
They should.
unbox therapy
Yeah.
brian redban
That's fucking crazy.
joe rogan
Well, they have those weird cameras that you can buy that look like buttons.
They have those.
And they also have the ones that Stanhope used.
Stanhope had a hidden camera show for a while and he had glasses.
This was a long fucking time ago.
unbox therapy
Little camera in the...
joe rogan
Yeah.
I want to say this is in the 90s.
Might have been the 90s.
Doug had a really funny fucking hidden camera show.
And one of the things he did is he had these glasses and there was this little center thing.
And you couldn't tell.
unbox therapy
Oh, definitely.
joe rogan
So that already exists.
unbox therapy
Yep.
But anyway, in the case of glass, there's this really weird experience.
If you own it, We're good to go.
To make that kind of a statement.
joe rogan
I think it's going to have to look like your glasses.
unbox therapy
Yeah, it'll have to be regular glasses.
It'll have to be regular.
joe rogan
It's got to be.
I mean, as things get smaller and smaller, that shouldn't be prohibitive, right?
No.
The lenses themselves, the bars on the side of the lenses, just some sort of...
Like, right now, it's a little oversized and you swipe it.
unbox therapy
Yeah.
joe rogan
You know, and I've done it.
unidentified
Yeah, yeah, yeah.
joe rogan
I didn't like it.
unbox therapy
No, no, no.
joe rogan
It felt silly to me.
I don't want this thing in front of my face.
unbox therapy
Yeah, and there's this, and the prism, and I actually got the version.
joe rogan
But I wear sunglasses all the time.
So if I went out and I had no navigation in my car, I just slap these bitches on, and I see everything that's coming at me.
I see the weather up here.
I mean, that would be the shit.
Why haven't they done this?
unbox therapy
The shit.
joe rogan
Why haven't they just created some dope-ass Oakley-style sunglasses that have a fucking screen in it, like a goddamn movie theater, and I'm driving around and I got all my information.
unbox therapy
You're done.
joe rogan
Like, look, dude, your girlfriend's right over here.
unbox therapy
That's what everybody wants.
joe rogan
She thinks you're at Target.
brian redban
I think what it's going to be is, like, we're all going to have our own Google Glasses, but it's also going to have something that broadcasts our avatar, so it's not going to...
We're going to feel comfortable you recording me because my face is going to be replaced with a cat face and my voice is going to be replaced with something else.
joe rogan
That's just your retarded world.
No one's buying into that.
Get the fuck out of here.
unbox therapy
In some ways there's a race between glass and other forms of augmented reality too.
Like this thing I brought over here.
This little piece of cardboard.
joe rogan
But ultimately isn't glasses the most convenient to have on and more common because people have them on all the time anyway.
unbox therapy
Oh, no, definitely.
joe rogan
What is this, Brian?
What do you got here?
brian redban
This is Oakley Airwaves, which is kind of like their version of, I don't know, like a Google Glass, where it has its own speed.
joe rogan
So ski goggles.
brian redban
Yeah.
unidentified
Dude.
unbox therapy
You can drive around with those.
joe rogan
That is dope.
brian redban
That's what I'm talking about.
Remember when I said the privacy face?
That's what I was kind of talking about.
unidentified
Whoa, whoa, hold up, hold up.
joe rogan
It has navigation?
brian redban
Yeah.
joe rogan
Wait a minute, back that up.
It has fucking navigation in your ski goggles?
brian redban
Do you want to listen to this?
joe rogan
Fuck yeah!
Play that shit.
That's the craziest thing I've ever heard in my life.
That's amazing!
Airwave 1.5, technology that delivers the good straight to your brain.
So what we're seeing right now is the speed, how fast you're going, the altitude, vertical, your jump analytics, so how high you're jumping, and it's showing as you're looking down the speed, your airtime, Buddy tracking.
Your phone.
You can play music with this fucking thing.
You're getting text messages.
You're looking at your navigation screen.
Look at you.
You're picking your music.
All dogshit music.
Jesus Christ, kid.
You've got such cool technology.
unidentified
But you're skiing.
You're like, yeah!
joe rogan
But you're skiing.
Fuck, man.
unbox therapy
How are you interacting with all that stuff, though?
joe rogan
Um, poorly.
Crashing into trees.
Sunny bodoing yourself left and right.
Look at the fucking...
Oh, it slips off different lenses.
brian redban
Yeah, you can put it on sunglasses.
joe rogan
Dude, you can go Terminator style.
I think I'm just going to wear this to the mall.
brian redban
That's what I'm saying!
It's just the paparazzi glasses thing that I was talking about.
Like, it's going to be Star Wars.
joe rogan
She had the really big one that went over your whole face.
That bitch is smart with that.
brian redban
That was a good move.
joe rogan
This is amazing, man.
But if you're a skier...
Do you ski, Brian?
brian redban
Yeah.
I love skiing.
I used to be in a ski club.
joe rogan
Dude, ski with one of these bitches on?
God damn, that would be cool as fuck.
That's amazing.
brian redban
Oakley.
joe rogan
Fuck yeah, Oakley.
brian redban
Oakley.com Airwave if you want to watch it if you're listening to this.
joe rogan
That's amazing.
What a great idea.
It's only a matter of time before someone did that.
That's way better than Google Glass.
brian redban
$600.
That ain't bad.
joe rogan
Yeah, that's not bad.
That's way better than Google Glass, though.
unbox therapy
I sometimes feel like when I watch those promos, though, that it's not...
joe rogan
They're bullshit.
Yeah, it should be you doing it.
Well, you know.
I mean, that's what you do.
unbox therapy
That's what I do, man.
I take the bullshit out of it.
joe rogan
What's been the most disappointing product that you had to do that to?
unbox therapy
Wow.
joe rogan
Was there one product that you got?
unbox therapy
Sometimes, like, I'm trying to think right now.
Sometimes it's so shit that I wouldn't even want to give it the exposure, you know?
That's smart.
joe rogan
Give me an example of that so we can give it some exposure.
unbox therapy
Some guy...
I hate doing this, though.
Some guys, it's like their dream.
They got a prototype product.
unidentified
Fuck them.
joe rogan
Fuck them.
They're shitty ideas.
unbox therapy
One guy had...
This was back in the day when a lot of people were into little docking stands for your phones and shit like that.
And some guy had one essentially glued onto your phone.
It was this sloppy material.
I regretted it immediately.
I was upset.
So that's an example.
joe rogan
So you put it on your phone?
unbox therapy
Yeah, yeah, yeah.
joe rogan
Ugh, how'd you clean it off?
Like rubbing alcohol and shit?
unbox therapy
Yeah, yeah.
joe rogan
That's it?
So a glue was the worst thing?
unbox therapy
A glue, a shitty glue.
No, I mean, let me think.
joe rogan
What about like big time stuff?
Like a phone or a laptop that was dog shit?
unbox therapy
Oh, wow.
You want to go there.
joe rogan
I do want to go there.
unbox therapy
I was upset with my PlayStation 4. Really?
joe rogan
How come?
unbox therapy
Because the controllers are not very durable.
I had within a few weeks, I had the rubber from the thumbsticks starting to degenerate.
I posted a video.
It has almost a million views.
joe rogan
Oh my goodness.
brian redban
I'll tell you what I'm sick of.
Behringer mixers.
I found out that Behringer, as a company, I've always used Behringer because I've always supported German brands.
No, it's just German brands.
unbox therapy
It's Chinese.
brian redban
Oh, is it?
But it was created in Germany, right?
unbox therapy
I think they just use a German name.
brian redban
Okay, so hilarious.
joe rogan
Brian's done his research, bro.
He always used German.
Wait, what?
unbox therapy
I don't know if it's Chinese.
I'm pretty sure it's not German, though.
brian redban
Wait, no, no.
Actually, it was just the first mixer I ever got, so I just went with it.
But I've had to replace, like, I've spent more on mixers in the last five years, and then I researched it.
Podcast mixers.
Yeah, podcast mixers.
I just had to replace my third one, and this time I went with Yamaha, just whatever.
But I found out that there's like class, like in the past, they've had like lawsuits and stuff where pretty much they just take a good mixer and just copy it with shitty parts.
Like they're like the first version of like when you go get a fake iPhone in China.
It's the exact same shit.
But like I went to a guitar center the other day and they were like, yeah, we stopped carrying all of Behringer because of this.
And I just now found out after spending so much money on Behringer and having so much shit fry out.
joe rogan
So Yamaha's a good move though, right?
brian redban
Yamaha's pretty good.
There's something with an M, I can't remember, like Moki.
unbox therapy
Mackie.
brian redban
Mackie.
Mackie supposedly is what everyone else loves.
joe rogan
How many times have you burnt out?
What do we have here?
What does that say?
brian redban
This is a Behringer in the headphones.
joe rogan
Jesus.
brian redban
But yeah, I've replaced three $400, $500 mixers in the last two years, three years.
unidentified
Damn.
Damn.
brian redban
My headphone jack just went out yesterday.
joe rogan
This is our second headphone jack.
brian redban
Yeah, headphone jacks went out all the time.
They all fucking suck.
I'm sorry, Beringer.
I'm not a fan anymore.
unbox therapy
I can't believe he said that.
These mics are the shit, though.
joe rogan
I just want to say that the statements you just heard, the opinions, are only that of Brian Redband.
brian redban
That's my opinion.
joe rogan
They do not represent the rest of this podcast.
unbox therapy
You know, in general, though, products have gotten a lot better.
joe rogan
They have to, right?
unbox therapy
They've gotten just market-wide.
joe rogan
You You can't get away with a dud.
unbox therapy
No, it's just too much PR now.
joe rogan
Yeah, and total exposure.
That's one thing I fucking love, and one of the reasons why I wanted to have you on is the kind of videos that you do, and there's a lot of other folks that are doing them now, they're so comprehensive.
They would have never existed on a network television show.
Even when you used to have the old tech TV days, which was excellent.
I love the screensavers.
I love that.
They didn't have the time to do what you're doing.
And specific to that device, like, you don't have to worry about, you know, oh, I have to be off the air in six minutes because that's when the commercial goes.
We have to go to break.
There's no break.
All that stuff is dog shit.
That's a dumb...
That's silent movies.
unbox therapy
Right, right, right, right.
joe rogan
You're doing a puppet show.
You might as well be showing, this is a real monster.
No, it's not.
Okay?
You can't use rubber claymation anymore.
It's 2014, you fuck.
And you can't keep reviewing tech items on television.
So...
Essentially, what's going on is the internet has created a platform for you guys to completely change the technology review market and make it super interactive.
Say if you're thinking about getting a new iPhone.
You go online, go to CNET, go to your site, go to all these different sites, and you'll just hit review after review after review.
Informed, detailed, in-depth reviews that many times the guy will say, I've had this phone for the past five days fucking with it.
Here are my thoughts.
You're just not going to get that anywhere else.
unbox therapy
No, it's...
The platform has enabled that to happen.
Like it's enabled so many new forms of entertainment to happen.
joe rogan
Like this?
Like podcasting?
unbox therapy
Like this, for example.
Nobody would have given us a show.
joe rogan
Not a fucking chance in hell.
A radio show?
Yeah, I'm bringing this guy with me.
unbox therapy
But it's not as good...
joe rogan
He occasionally says retarded shit, but it's kind of cute.
unbox therapy
It's not as good because of the...
Even the way you said that.
In the old days, old media, somebody had to give you something.
You know what I mean?
joe rogan
Right.
unbox therapy
Now, you go out and get it.
joe rogan
Well, see, the old days, someone had to hire you for a show.
unbox therapy
That's what I mean, yeah.
joe rogan
There's no way.
There was a predetermined time slot.
Like, if you had a radio station, all you have on that radio station is the times that you're broadcasting.
unbox therapy
Right.
joe rogan
We could simultaneously broadcast.
I mean, we could, if we wanted to, if Brian and I got together and said, you know what, let's start a fucking podcast empire.
Let's, like, get everybody that we can contact online, have them send us...
We could start hiring people.
Before you know it, we could have 50 podcasts going on at the same time, just dumping them out into the internet.
You don't have to have a 24-hour time period where Frosty, Heidi, and Frank are from 8 to 10, and then after that, it's fucking Conway and Steckler.
You don't have to have that anymore.
unbox therapy
No, and it brings up a lot of deficiencies in the traditional media model.
The dinosaurs!
Yeah, everything is essentially on demand.
And it honestly feels strange for me to plan my day around a live event.
joe rogan
How about watching commercials?
Don't you want to fucking throw up in your pants?
Like, what are you showing me?
Why is the program stopping for this horse shit?
unbox therapy
To be honest with you, commercials don't We need to be as bad as they are.
brian redban
No, look at our formula, Joe.
Now, we might do it a little long, but what if we were advertising Coca-Cola in 30 seconds and we could do whatever the fuck we want?
I would watch that.
unbox therapy
See, here's the thing.
When the Super Bowl happens, everyone...
unidentified
I've got to replenish my glycogen.
joe rogan
Corn syrup is good after you come.
brian redban
I've got to put a frog inside that can of Coke for two weeks.
joe rogan
Is Coke bad for you?
Fuck yeah, it's bad for you.
So is living in a city, you fuckface.
Have a Coke and a smile and shut the fuck up, bitch.
It's old school.
Yeah, but the only reason why that works is because I forced that.
They're constantly trying to get me to do ads in the middle of podcasts.
unbox therapy
Oh yeah, definitely.
joe rogan
Every new ad, that's one of the first things that comes up that's a debate.
They want to interrupt the show and insert ads.
I'm like, that's not an option.
unbox therapy
It's a super crappy model.
joe rogan
It doesn't work.
unbox therapy
No, it doesn't.
joe rogan
It's offensive.
unbox therapy
It's a holdover from a time that doesn't exist anymore.
It's like, well, let's just take the platform that existed...
And bolt it on to this new thing instead of developing something from the ground up that fits with this language.
This is a whole new language.
I even feel this way about individual social networks.
I feel like YouTube has a language, Facebook has a language, Twitter has a language, Instagram.
When you're a content producer, you sort of feel like all those places are the same because you're broadcasting to all of them.
But ultimately, more often than not, those users are platform independent.
They have a place where they like to get at you more than one other place, and that becomes their habit.
And so, since their consumption model is unique, so say you're people who view this podcast on YouTube versus who listen to the audio only versus who...
Independent people, all with their own mindset.
And trying to figure out the right way of interacting with all those groups is something that big brands are trying to do now through their social experiments, etc.
So when people come and talk to me, brands or...
Advertisers or whoever it might be, it's like, listen, we need to build something from the ground up native to this platform.
Don't bring me something from somewhere else.
This is not a national ad campaign.
This is 850,000 very sophisticated viewers with a super high sensitivity to bullshit, right?
Because they're not used to getting it here.
joe rogan
They're not getting any of it.
unbox therapy
They're not getting any of it.
joe rogan
About your own life.
unbox therapy
That's right.
joe rogan
People who are hosting podcasts will tell you the truth about their own personal fuck-ups.
unbox therapy
Exactly.
And so, it's a really unique proposition.
Huge value.
Huge value for a brand.
In some ways, I feel like this whole marketplace is heavily undervalued.
When you compare CPM figures from the traditional media world to this world, these people are more fucking dedicated.
joe rogan
Well, they're loyal if they know that you're kicking them the real deal.
Unbox Therapy is not going to lie.
You're not going to lie.
unbox therapy
I'm me.
joe rogan
You're deep into discovering the flaws, which is actually essential to the development process.
unbox therapy
For sure.
joe rogan
To ensure that you still have a job and that these companies create and innovate.
It might be painful for them.
They might not enjoy some of your criticisms, but it's critical.
unbox therapy
I'll give you an example right now.
joe rogan
Please do.
unbox therapy
Live example.
joe rogan
What live example?
unbox therapy
Samsung keeps making these shitty ass chargers, okay?
brian redban
Yes.
unbox therapy
Look at this damn thing.
This is the charger for their watch.
This is a beautiful looking device.
That's the charger.
Install the charger, Joe.
Go for it.
Bitch, I'm super clever.
brian redban
You know who also has done that in the past?
Sony used to do that shit all the time with their Bluetooth headsets and shit.
unbox therapy
Oh, you mean proprietary stuff?
Yeah, yeah.
joe rogan
That's it?
unbox therapy
These are all going to be proprietary.
That's what you got to do every night before bed.
You're not doing that.
You had a few drinks.
brian redban
Well, that's why the new Apple watch is going to be...
joe rogan
Dude, I'm coordinated as fuck.
I'll do this all day.
I'll be on heroin.
I'll do this.
unbox therapy
I'm not saying you can't do it, but that's not a pleasurable experience.
joe rogan
You're so funny.
unbox therapy
So you would like it to be just like a regular USB? Because, you remember what I said before about opening up an Apple laptop?
That breath of fresh air that you get, you can't measure it.
It just keeps you liking and using the device.
joe rogan
It's sort of like their keyboards and their mice.
They're so clean and everything.
unbox therapy
I just want to look at the damn thing.
You know what I mean?
If a beautiful thing will always be more attractive, I forgot the damn charger for the LG G-Watch.
joe rogan
No worries.
unbox therapy
LG, on the other hand, the entire back is a magnet.
All you do is just drop it.
joe rogan
LG wins.
brian redban
Better.
Apple's new watch, you just lay it down on the counter.
unbox therapy
Of course.
Wait a minute.
joe rogan
You lay it down on the counter and it charges?
unidentified
Yep.
unbox therapy
How's that work?
unidentified
Hold on.
joe rogan
How's that possible?
unbox therapy
Go ahead.
brian redban
Well, a lot of...
You can do this right now.
You can go to Best Buy and buy these things that fit on the back of your phone.
unbox therapy
You don't need to buy...
In some phones, you don't need to buy anything.
This is already Qi-enabled.
brian redban
Yeah, yes.
Where you can just lay it down on a mat and it will charge.
joe rogan
Oh, a mat.
A specific part.
brian redban
Yeah, yeah.
joe rogan
Okay.
I thought you were saying it charges in the air.
No, no.
brian redban
Apple's new...
unbox therapy
I'll tell you my one criticism of the mats.
The problem with the mat is traveling.
Traveling with a goddamn mat.
brian redban
Unless it becomes as big as the iPhone and then hotels just have that mat, which is probably going to happen.
unbox therapy
It's going to take a while, but Starbucks actually are starting to implement Qi-enabled surfaces.
So, it will happen, but it's definitely not there yet.
And in the meantime, the little charger for this LG, it's super thin and it's about the size of the watch.
And they can connect if you put them together in your bag.
joe rogan
Because it has a magnet.
unbox therapy
But I had the watch before this, the Galaxy Gear.
Okay?
This is the Gear Live.
The naming conventions are terrible.
That's one of the hardest parts of the job, actually.
Just getting the names right.
brian redban
Well, it's better than the old days of model numbers.
unbox therapy
Yeah, I guess so.
But anyway, the Galaxy Gear had this wacky thing that strapped around the whole device.
It was shit.
It screwed up the experience for me, and I think they ruined the device.
If the UI... See, UI doesn't end here.
joe rogan
User interface.
unbox therapy
Yeah, exactly.
Or UE... For people who are going, who the fuck is this?
Or user experience in general.
A lot of people assume, like, if you're a developer, you're building it for this and that's it.
No.
This is UI. This is aluminum.
Or UE. It's user experience.
The whole experience is encompassed in the way you interact with the damn thing.
joe rogan
Dude, you sound like a wine connoisseur.
unidentified
Ha ha!
joe rogan
You sound like one of those dudes who's really in a certain grade.
unbox therapy
Yeah, I think I'm getting fired up right now.
unidentified
I like this guy.
joe rogan
Yeah, I like you too, man.
I agree with you 100%.
And I think that also what we were saying before is that these criticisms, this very detailed review that you'll do about these products is super critical.
Super critical for the development.
They should be hiring you.
unbox therapy
Oh, I get lots of interest from them.
joe rogan
Do you get offers?
Did Apple tell you to shut the fuck up?
Just come over here.
unbox therapy
I'm sure Apple's not a huge fan of mine because I did some leaking of different components.
joe rogan
Oh, how dare you?
How did you do that?
Did you get it offline?
unbox therapy
From China, yeah.
joe rogan
It's on the internet.
It's out there.
It's like pee in the ocean.
You've got to deal with it.
unbox therapy
They're probably not a big fan of mine.
It's funny, at their keynote, I had leaked the iPad Air chassis, the entire body, before it came out.
So I had the entire form factor, right?
It was on Forbes.
joe rogan
Did they get mad at you?
unbox therapy
No, they didn't.
I never heard a word about it, but in the keynote, they addressed it.
Like, the big keynote that everyone was watching, they're like, we think you guys might be familiar with this next device.
Like, Tim Cook addressed it.
So I was like...
joe rogan
Did you feel like a certain amount of geek power right there?
unbox therapy
I'm on the radar.
unidentified
Ooh.
joe rogan
Did you feel like you did something?
Like you made an impact?
unbox therapy
No, I didn't.
I didn't really because I feel like these things are going to leak out regardless.
There's just so much.
joe rogan
Because of guys like you.
That's like saying someone's going to murder someone regardless.
Yeah.
unidentified
Yeah.
joe rogan
Well, because of a murderer.
unbox therapy
I guess you're right about that.
But I honestly, I'm much more interested in the demand for it.
Like why do people care so much?
That's another thing that shows about how...
Our attachment to these devices is insane.
I put out a video like that and it's like, I don't know, 2 million views.
It's on Forbes.
It was everywhere.
I had the Google notifications turned on for whenever I was getting a news notification every time my name was being used.
It was just going off.
It was on all these different sites that were embedding my video.
They're doing it because investors want to make adjustments to their plans Based on the reviews.
Not the review, I mean the leak.
So they see the iPad Air chassis before it actually comes out and they go, hmm, are people going to like that chassis?
Are people going to buy that chassis?
joe rogan
When there's a leak, do you give opinions on the leak?
unbox therapy
Yeah, I compare it to the old one.
I do physical dimensions.
I pull the measuring tape out.
joe rogan
Have you ever known of anyone that's given some sort of review and it's actually changed the final product because they listened to what people were saying about a leaked product and went, wait, wait, wait, hit the brakes.
This could be a disaster.
unbox therapy
That's a good question.
Probably on Kickstarter or something like that.
But not on a big...
I don't feel like they would ever let you know.
You know what I mean?
unidentified
But I think brands...
unbox therapy
Are definitely paying attention to the chatter.
They need to.
And the market research is going deep now.
They invest way too much money in creating these things to take a risk that everyone's going to hate it.
joe rogan
And a guy like you is a direct line to that.
unbox therapy
Yeah, I'm tapped into the pipeline now.
joe rogan
You're doing this all day long?
unbox therapy
Access to the vein.
Yeah, yeah, yeah.
This is my thing.
brian redban
When I used to do cameras, when those little baby video cameras became really popular, whatever those were called.
Remember, you used to have a couple of them.
joe rogan
The HD ones with the SD cards.
brian redban
Yeah.
Kodak had one, and I did a really bad review on one of Kodak's little ones when it first came out.
unbox therapy
Yeah, I remember exactly what you're talking about.
brian redban
Yeah, and it was because during low lighting and stuff like that, it had a bunch of fucked up problems.
Noise.
Yeah, Kodak Contact, I mean, they actually did a firmware upgrade based on just one review.
unbox therapy
Oh, there you go.
Here's an example.
brian redban
Yeah.
joe rogan
That's tremendous.
unbox therapy
Yeah.
joe rogan
Look, that's a super valuable resource for a company.
unbox therapy
Definitely.
joe rogan
Because they're not going to get that kind of objectivity from the people that work there.
And there's also a hierarchy with managers and people that work under the managers.
And maybe the manager's a dick and he doesn't want to listen to Mike's advice.
And Mike is kind of soft-spoken, but he's got really good ideas.
There's a lot of that social shit that goes on in a giant corporation like that.
unbox therapy
Something that doesn't get talked about is the cultural aspect.
The vast majority of this stuff comes from halfway across the world, right?
We all know that.
I don't know what I can say on this, but...
joe rogan
Are you withholding information?
unbox therapy
No, I'm not withholding information.
I'm just...
brian redban
He doesn't want to burn bridges.
unbox therapy
There's a...
Yeah, I'm not going to name...
joe rogan
Just try a way to dance around it.
unbox therapy
Yeah, I'm not going to name any brands.
joe rogan
Okay.
unbox therapy
But some...
joe rogan
It rhymes with Amsjung?
unbox therapy
Some are completely out of touch with the way life works over here.
joe rogan
Okay, in America.
I see.
That makes sense.
unbox therapy
And it shines through in certain decision making when it comes not only to products, but to the way they market those products, to the way they communicate with press, or the way they communicate with their own people.
I've been in some circumstances where it's been very foreign.
joe rogan
That makes a tremendous amount of sense.
And it seems like, of course, it seems obvious.
unbox therapy
Yeah, but everyone wants to pretend that User experience in Asia is the same thing that we're going to want here.
joe rogan
Right.
unbox therapy
You know?
Like, how many...
Okay, I'm going to go on a bit of an Android rant right now.
joe rogan
Don't do it!
unbox therapy
This is a Nexus 5, okay?
joe rogan
Beautiful phone.
unbox therapy
This is a Google product.
This is the unadulterated Android experience the way Google intended.
joe rogan
I don't know if they would have intended that wallpaper.
unbox therapy
No, they probably didn't.
Actually, that's a good friend of mine.
Please don't say anything about that.
joe rogan
I don't even know what it is.
unbox therapy
I'm just fucking around.
No, you're right.
It wouldn't be stock.
That's not a stock wallpaper.
They have the best developers in the world.
If you're a badass developer, where are you going to work?
Apple?
Google?
Amazon?
I mean, whatever.
Somewhere in Silicon Valley.
Somewhere in the Pacific Northwest.
You'll be all set.
If you're the best developer in the world, you go into Asia?
Is that your number one priority?
Is that where you're going to go?
joe rogan
If you like Asian chicks and heroin.
brian redban
Are you going to Japan in September?
joe rogan
I'll let you know.
unbox therapy
But anyway, here's the problem.
The R&D that goes into that software, extensive.
So much money.
So many smart people, right?
What does Samsung do?
Three weeks, they overhaul the motherfucker.
Come on!
How are you going to take something that took that long to develop and you're going to skin it and you're going to change everything about it?
joe rogan
In three weeks?
unbox therapy
Well, no, I'm exaggerating.
joe rogan
Oh.
unbox therapy
If you pick up a Samsung device, it's not the same as an LG device, it's not the same as a Motorola device, it's not the same.
There's this fragmentation.
In the tech space, it's called the F-word, by the way.
Fragmentation.
joe rogan
They call it the F-word?
unbox therapy
It's a big deal.
joe rogan
Because they decide to add their own user interface.
Bullshit.
Samsung has their own thing that they do.
What is it called?
unbox therapy
Their UI is called TouchWiz.
joe rogan
Yeah, what?
You're not touching my dick.
That's what I hear.
unidentified
TouchWiz.
joe rogan
I'm peeing.
brian redban
So that's the original operating system and everything.
Is it night and day difference?
Because I've always used, I guess, a skin version.
I've always used Samsung.
unidentified
Fuck them all.
unbox therapy
Fuck all that shit.
joe rogan
This guy's hardcore, dude.
He's super hardcore.
He's like Antonopoulos.
Remember Antonopoulos said that?
He breaks everything down and roots it.
unbox therapy
Yeah, here's the thing.
It's like, I just really believe in the intelligence level of the original developers.
And I can't imagine how they sleep at night knowing that most people's interpretation of Android is a Galaxy device.
brian redban
They're like artists, man!
unbox therapy
They're sitting there.
This is their art form.
And they're sitting there putting all of this energy into simple decisions like the shape of an icon.
You know what I mean?
Right.
And then someone goes, he goes, I will build a better eye gun.
It'll be a happy face.
No big deal.
You know, it doesn't make any sense.
It would be like you get some beautiful painting and you send it halfway across the world to Asia and tell them, eh, do what you want with it.
joe rogan
Right.
unbox therapy
We never do that with any other kind of art.
joe rogan
That's interesting.
So you're accepting it as an art form.
I guess you're right.
It's created.
Someone creates it.
unbox therapy
Someone draws the whole thing up, man.
The guy behind this is Matias Duarte.
He was at Google I.O. He's their lead designer.
And it's about to get overhauled as well.
The new version is called L. And it's even more beautiful, in my opinion, than this 4.4.4 that I'm working on right now.
joe rogan
Wow.
unbox therapy
But here's another problem.
I'm using 4.4.4.
That's the latest Android OS. What's that called?
joe rogan
It's always candy, right?
unidentified
KitKat, yeah.
unbox therapy
KitKat.
This version, that specific iteration of this software, you will not find it on any Galaxy device right now, right?
The updates, and this is a big discussion because...
We're going to involve the carriers now.
The carriers are really to blame for enabling this process.
So Android in the beginning...
Android has had to make so many sacrifices to catch up.
And one of those sacrifices is letting carriers dictate how they're going to implement these devices.
Verizon, AT&T, etc.
So you buy a phone from Verizon, there's a bunch of bullshit from Verizon.
joe rogan
You boot it up and you see a Verizon logo, which is disgusting.
unbox therapy
Dude, in some cases, they put the logo right on the outside of the phone.
There was a Galaxy, I think the S4, had Verizon on the button on the front.
unidentified
Tiny little button strapped with Verizon.
unbox therapy
So those are changes that the carriers want to make because they're hoping to build their own ecosystems and capitalize more.
The carriers are not in an innovative business.
They're in an accounting business of finding a way to just juice you for a few more pennies.
You could do a little Ting spot right now if you want.
brian redban
Except for Ting, Joe.
joe rogan
Except for Ting.
brian redban
In the middle of the pocket.
unidentified
That's it.
unbox therapy
That's it.
joe rogan
They're clever.
brian redban
Yeah.
unbox therapy
Now when an economy moves in that direction where their objective is just to pinch more pennies, what happens to innovation?
It takes a fucking nosedive.
joe rogan
A fucking nosedive.
unbox therapy
A fucking nosedive.
joe rogan
It does.
unbox therapy
And because all of a sudden now, the bottom line is affected by someone, some nerd, with a report in front of them saying, just get rid of that, you know, whatever.
It's made through subtraction, not addition.
joe rogan
That's fascinating.
That's a really interesting way to look at it.
I really like the idea that it's a piece of art.
I love that you're looking at it that way.
Because you're absolutely correct.
I think of it as technology, but it is something that's created.
Anything created is art.
And it's certainly beautiful.
I love scrolling through.
I love how Android, like my Galaxy Note 3, has a different thing when I'm flipping through the pages.
unbox therapy
Like an animation or something?
joe rogan
I love the fucking pen.
I love that they figured out how to do that.
unbox therapy
You're using the pen on a regular basis?
joe rogan
I'm surprised.
Well, I'm a comic, so I write notes.
unbox therapy
I knew that part.
joe rogan
I'm a big...
I think there's something about physically writing things that has a different impact.
And then I upload them to Evernote, so I have the actual note itself on my iPhone as well.
unbox therapy
Definitely.
joe rogan
That's cool.
Oh, dude, Evernote is fucking fantastic.
But what I really love about it is that you take a note, like this here.
This is a note...
That I wrote on the note.
unbox therapy
Wow, decent writing, man.
joe rogan
Yeah, not bad, right?
And you can put it here and it comes out like, you know, yellow paper.
unbox therapy
Cool.
joe rogan
It's really big.
Can you see that?
You're not going to be able to see it because of the phone itself, just the glare.
But handwritten notes come off.
It's so responsive.
The pen is so responsive.
unidentified
No, it is.
unbox therapy
Definitely.
I agree.
joe rogan
Any handwritten note that you make looks really...
Like Alex Ohanian, he made a little Reddit alien.
On the note.
We put it up.
You do things with it.
unbox therapy
There's no doubt that the pen has far more precision than your fingertip.
No doubt about it.
There's all kinds of industries that are affected by that.
Comedy is one, as you said, but also artists, for example, are doing insane illustrations on the note.
Top quality stuff that they put on there.
The apps that exist, like...
Different sketching apps.
joe rogan
What do you got there?
Is that something for an app?
unbox therapy
No, it's a sketching app.
brian redban
Yeah, this is actually an art app, and it's great because it's called ColorBox HD, and it has every single pen you could possibly imagine.
unbox therapy
It's like a mini Photoshop.
brian redban
So if you have a favorite pen that you actually like, it has the same character.
joe rogan
So now when you draw with a pen, a stylus, what kind of stylus do you use?
Do you have a specific one you use?
brian redban
No, I mean, I just got this app recently because I've been trying to draw more on my iPad now.
I've been trying to use my iPad more.
Actually, I have two iPads and I've been trying to just carry this around instead of a laptop lately.
Surface, Microsoft's version of it, you know, just released this whole thing where you could trade in your old MacBook Air and get like $650 credit towards their new Surface, which is like their version of this mixed with a laptop or a MacBook Air.
So I've been trying to see if I could just use this more.
Tony Hinchcoff doesn't even have a computer.
Everything that he uses is just on an iPad.
joe rogan
That's ridiculous.
brian redban
I know.
That is what I'm trying to see if I can get to, though.
Because I love this thing.
This is one of my favorite things of tech.
joe rogan
I just bought it.
It hasn't been delivered yet, but I'm looking forward to it.
I bought a mechanical keyboard.
unbox therapy
Yeah.
You just got some major street cred in the tech world for doing that.
Yes, you did.
joe rogan
Ooh, nice.
I would miss that.
Of course you do, yeah.
unbox therapy
It comes back to user experience in general.
joe rogan
Well, I think about, yeah, user experience is very critical.
I think about things that I enjoy.
I drive a manual transmission most of the time.
I like that.
I like shifting the gears.
I'm a part of it.
It's an enjoyable experience.
It's tactile.
unidentified
Yeah.
joe rogan
You feel the snicks of the gear.
I mean, I wouldn't want to do it if I was stuck in traffic all the time, but if I'm not stuck in traffic, I know I'm not going to be.
I'll drive that car.
And I think there's something to that.
Tactile experience.
unbox therapy
For sure.
There's a lot of pushback happening now.
Digital interfaces, people miss.
Mechanical keyboards are a perfect example.
joe rogan
It's also an issue with cars.
Electronic steering.
Electric steering is a new thing in sports cars.
There's actually a blowback and more people are buying older sports cars that have no power steering.
Like the old Porsches.
The old Porsches were super light cars and they had manual steering.
So you turn the wheel.
You felt everything.
You're connected to those front wheels like a go-kart.
And the new ones are totally electric, so it's sort of like a video game.
There's no difference.
Like if you have a hard turn or if you have an easy turn, there's no difference in the amount of effort that you have.
It's just going where you tell it to go.
unbox therapy
Same as the transmissions.
I drove a GTR, which has the electronic transmission that can shift more efficiently than any human.
But it's like...
What is that really about?
What are we really connected to?
Do we really need to go that split second faster?
Or do we get more out of it, like you said, through feeling more of it?
It's hard to really pinpoint.
joe rogan
If you have an old-school muscle car and it's an automatic, you're missing out on half the fun of having an old-school muscle car.
Shifting those gears yourself.
I had an automatic Barracuda, and I hated it.
I hated the fact that it was automatic.
It used to drive me crazy, but that's how...
When they were building it, they were saying there's no way to put this engine with a manual transmission.
They're just knuckleheads.
unbox therapy
Right.
joe rogan
But I talked to a guy.
I was going to have it fixed up before I wound up just selling it and getting rid of it because it was just a content nightmare.
unbox therapy
There was a negative connotation probably associated with that.
joe rogan
Well, not because of the automatic transmission.
unidentified
Oh.
joe rogan
It was because of the bill.
I had it built for a television show, and there was all this behind-the-scenes drama.
Not from the people that made the show, but from the builders of the car itself.
unidentified
Oh.
joe rogan
It's a lot of nightmare shit that I don't want to get into.
unbox therapy
Right, right, right.
joe rogan
The big nightmare shit was that I don't trust those things.
I got at home, and as I was pulling into my driveway, the suspension just detached from the frame.
unbox therapy
I heard you say this, yes.
joe rogan
I was just on the highway 10 minutes ago going 65, 70 miles an hour in that fucking death trap.
unbox therapy
That's freaky, man.
joe rogan
Which would have been horrendous.
If that blew out, I would have crashed into other people.
unbox therapy
I know.
joe rogan
Who knows?
What if I was responsible for someone else being injured or killed?
I would have felt horrible just to drive this cool thing.
unbox therapy
Yeah, it's true.
I sometimes get that feeling about fast cars in general.
I feel like you drive that car and you get in an accident and it's completely not your fault and everyone goes, look at the dickhead in the fast car.
Absolutely.
joe rogan
And they should.
unbox therapy
I guess.
joe rogan
They should.
unbox therapy
Because it does say something about your personality.
Well, a lot of auto insurers would say it does.
joe rogan
It also says something about your ability to control something.
And the problem with buying a fast car is that they don't have any gauge whatsoever on your ability to control it.
No.
Say like Tanner Faust, who's a race car driver, the guy on top gear.
unbox therapy
I know him, yep.
joe rogan
If that guy walks into a Corvette dealership and buys a Corvette, you can be rest assured he knows how to handle that car.
unidentified
Yeah, yeah, yeah.
joe rogan
But there's a lot of people that get in those things.
They hit the gas.
They just spin into trees and slam.
unidentified
Yeah, I know.
unbox therapy
Sometimes I feel like it is kind of bizarre that they let people walk out of the shop with 500 horsepower.
joe rogan
How about more?
How about in a shitty chassis?
Like these new Shelby Mustangs.
I fucking love the Shelby Mustangs.
unbox therapy
Right.
joe rogan
And they're not that good.
They have a solid rear axle.
I mean, it's a massive piece of engineering to control that solid rear axle.
But you could get one for like $50,000 and it has 660 fucking horsepower.
unbox therapy
Right, right, right.
joe rogan
That's insane.
unbox therapy
It is.
joe rogan
And it's so fun to drive.
They're one of the most fun American cars ever created.
The new Shelby Mustangs.
They're not the best handling car.
They don't brake the best.
The brakes are mushy.
The suspension is dog shit.
If you get a convertible, you might as well be driving around in a fucking wet lasagna noodle.
They're bouncing.
But the tactile feel that you get from those is so fun.
The boom, the engine, the whine of the fucking supercharger whine.
unbox therapy
I think sometimes efficiency is boring.
joe rogan
Fuck yeah!
Priuses suck!
Those are boring as shit!
unbox therapy
Not just fuel efficiency, but efficiency in general.
Think about coffee, for example.
You could find some crazy way to precision engineer some coffee bean and get it into a form factor that could ship to you already made.
But you talk to any coffee connoisseur and it's like, they gotta get the beans.
They gotta roast the beans.
They gotta put them in the grinder.
You know, part of the experience is not just the consumption of it, but everything leading up to it.
joe rogan
Yeah.
unbox therapy
Actually, I heard you talking about addiction last night, and I was thinking, and you were talking about ritual on the podcast last night.
Yes.
It seems to me that, at least in my business, the ritual is the thing.
The wanting is way better than the having.
joe rogan
It's a lot of it.
unbox therapy
I think it's better than the having.
joe rogan
I don't know about all that.
unbox therapy
Because you want to know what happens when you have something?
You immediately start to think about whether or not you should still have it.
It has to enter your mind.
At some point.
joe rogan
I think that's an attitude though.
I think that's a matter of focus.
Because there are things that I have.
unbox therapy
That you'll never get rid of?
joe rogan
That I never feel like that.
unbox therapy
That you'll never get rid of?
joe rogan
No.
My car?
I mean, I might one day sell it.
unbox therapy
You will one day sell it.
joe rogan
But I love it.
I've had it for a couple years.
unbox therapy
I'm not saying you can't love products.
I'm just saying it's like a relationship.
It just changes.
When you see a really hot girl and you start to hit it off or whatever, that's a certain type of magic.
That can't ever happen again.
joe rogan
That's true.
Yeah, you can't ever recreate that.
And some people go their whole lives trying to get new magic.
unbox therapy
Trying to get back to that first high.
joe rogan
I have a friend who did that for the longest time.
He eventually got married and had a kid.
But one of the things he said, he goes, I just want a lot of beginnings.
unbox therapy
There you go.
joe rogan
He goes, I don't like relationships, man.
He goes, in the beginning, everybody's trying so hard.
Everybody's so excited.
Everybody's so friendly.
And he goes, and then all of a sudden, bitches are yelling at you.
Showing up at your house.
unbox therapy
Overnight.
joe rogan
He goes, I just want a bunch of beginnings where people like me.
unbox therapy
But not to pull this back and make it super nerdy, but it's the same thing here.
Right.
My channel is called Unbox Therapy for a reason.
That there is some kind of intangible thing that happens when you get some new thing.
joe rogan
Yeah, I think there's definitely something to it, but there's also, people would say it's material fetishism.
Oh, definitely.
When you're constantly obsessing about materials, maybe you should go for a fucking hike.
unidentified
Yeah.
joe rogan
We should go out and look at the birds and see the meadows.
unbox therapy
Except that the eventual future is everybody lying down on a couch with a VR headset interacting with a world that isn't real.
joe rogan
I think that's possible.
I think it's probably inevitable.
I mean, scientists believe that it may be going on right now.
That might be the world we actually live in.
It's just so complex and so good.
unbox therapy
I wanted to talk about this cardboard over here.
joe rogan
What is it?
unbox therapy
Getting back to VR. I could tell you weren't excited when I first picked it up because it's a piece of damn cardboard.
joe rogan
I assume there's something inside of it.
There's nothing inside of it?
For real?
unbox therapy
Let's play this game.
Guess what it is, Joe Rogan.
joe rogan
Let me hold it.
unbox therapy
Okay, but you can't open it though.
joe rogan
Okay.
It stays this way.
unbox therapy
Yeah.
You know nothing of this, I assume.
joe rogan
No.
Absolutely nothing.
unidentified
Okay.
joe rogan
To me, I would assume there's like a memory card in here or a screen or something that you're protecting.
unbox therapy
Okay.
That this is the shipping material.
joe rogan
That's what I would assume.
unbox therapy
Yeah.
This is the first thing they gave us at I.O. before they gave us any watches, and this is the world's cheapest VR headset right here.
joe rogan
Okay.
unbox therapy
There you go.
That's what it is.
unidentified
Huh.
joe rogan
So it opens up.
unbox therapy
It opens up.
There's lenses inside of it.
You build it.
And it is a place that the phone sits.
And this is NFC enabled.
joe rogan
Your phone sits on it.
unbox therapy
So your phone mounts inside of here.
And the NFC on the back of the phone will launch an application.
And that application...
On the screen, then it's going to display, through the lenses, an interactivity similar to Oculus Rift, but right here, with a piece of cardboard for $5.
joe rogan
See, that's what happens, man.
Someone gets cocky and they spend billions of dollars developing Oculus Rift, and someone comes along and says, not only fuck you, but fuck you with cardboard.
unbox therapy
Google did say, fuck you with cardboard, but the real reason for that is because VR... It's going to be tough to sell in the long run.
It's too expensive.
It's too elaborate.
And so developers won't get on board.
So this is a development material, a development kit, so that the imaginations of developers everywhere, they can check out what their app might be like if they did a virtual reality version of it.
joe rogan
So for folks who are listening to this, which is most people, most people download this and listen to it.
unidentified
Right.
joe rogan
What we're looking at is like, say if you ever order a book on Amazon.com and it comes in a little box, it's very similar to that.
Or maybe back when you used to buy CDs, you'd buy a CD on Amazon that would get delivered to you.
Maybe you can still do that.
They would look like that.
It's a small, maybe like 10x8, right?
10x8 probably?
unbox therapy
Yeah, something like that.
joe rogan
Just looks like a piece of cardboard.
Have you done this yet?
unbox therapy
Nope.
joe rogan
Can we do it now?
unidentified
Nope.
unbox therapy
I don't know how smooth it's going to be.
joe rogan
We'll just know.
We'll talk about other shit while you do it, but let's just check it out.
Let's see how long it takes.
unbox therapy
Let's do it.
Here we go.
joe rogan
Because I am completely fascinated, and I'm sure we can think of things to talk about while it's happening.
unbox therapy
Hashtag cardboard.
It's g.co slash cardboard, I believe is the site, if you want to know more about it.
joe rogan
So Lewis is opening this stuff.
And there's a bunch of things in there for folks who are listening.
unbox therapy
This magnet, as well, controls your interactivity with the device.
So you click by touching this magnet.
joe rogan
Whoa.
Okay, so what he's got here is he's unfolded the Amazon box.
It looks like an Amazon box.
unbox therapy
I need scissors, guys.
joe rogan
Oh, do we have scissors, Jamie?
unbox therapy
Oh, no, I don't.
This is perforated.
joe rogan
Of course it is.
unbox therapy
It does show scissors, but I don't think I need to.
joe rogan
Yeah, let's get the scissors.
Let's not fuck this up.
This is the first time.
I'm sure we have scissors here.
That's how we cut our butter.
unbox therapy
So this is...
Cut our butter.
Oh, perfect.
joe rogan
So he's taking this apart right now.
unbox therapy
This is exclusive, by the way.
joe rogan
Is it?
unbox therapy
No, I don't think so.
joe rogan
No?
Okay.
Let's pretend it is.
unbox therapy
Some other developers probably did it.
joe rogan
Don't you know how this works?
unbox therapy
It's mass media exclusive right now.
joe rogan
So he's cutting this box open, and inside the box, or inside this folded up piece of cardboard, there's lenses, too, that look like those little...
Instamatic things.
What are those things called?
You press that button and those...
No, you know, it's sort of like a Polaroid, but you remember those old-school things where you'd press it and there would be a picture of a dinosaur and you'd look at it.
unbox therapy
Viewmaster.
joe rogan
Viewmaster, yeah.
Very much like Viewmaster lenses, but I'm assuming they're a high-quality lens that's just embedded in this plastic because they look pretty slick.
Does it look good?
unbox therapy
I'm not supposed to be looking that distance.
joe rogan
Oh, yeah.
Well, put this all together.
It's not a play game.
He's going through the whole user experience.
unidentified
No, no, no.
joe rogan
I'm not.
unbox therapy
I'm a little bit perplexed right now.
To insert, I think you should have to build this.
There you go.
Joe Rogan builds Google Cardboard.
joe rogan
That's a good idea.
Is there any directions?
unbox therapy
The directions are only what's on there.
And a finished product picture.
joe rogan
To assemble, insert the numbered tabs.
Into the corresponding slots.
Okay.
4, 4, 3, 6, 2. So everything's numbered.
That's interesting how they did it.
unbox therapy
Oh, you know what?
In the meantime, I'm going to hop on the Wi-Fi with this device so it's ready to go.
joe rogan
Yeah, this is not good for a podcast.
unbox therapy
No, not at all.
joe rogan
I'm not going to talk.
I told you.
unbox therapy
We'll try it out after.
joe rogan
Yeah, we'll try it out after.
Maybe we'll post a quick video from here.
unbox therapy
Yeah, we could do that.
We could do a quick video experimentation.
But the role here is not only to say fuck you to Facebook for spending $2 billion, but to essentially say that VR is not going to get anywhere in its current state.
And to give a sort of way to prototype applications without necessarily investing in a VR headset That's the objective of this program.
joe rogan
However, I mean, the games on the iPhone didn't kill PlayStation 1 or 4 or whatever the fuck.
unbox therapy
They didn't kill it, but the rumor is these are the last of the consoles.
joe rogan
Really?
unbox therapy
Yep.
For example, the 360 and the PlayStation 3 lasted for a decade.
joe rogan
Yeah, but the experience of like, I just got an Xbox One recently.
unbox therapy
You playing that UFC game?
joe rogan
No, I haven't played it yet.
unbox therapy
I think you and I should do one versus one.
It would get a shit ton of views.
joe rogan
Yeah, that would be fun.
I would definitely do that.
I narrated it though.
It would be weird playing with my own voice.
Oh, right.
unbox therapy
That's true.
You did narrate it.
joe rogan
Yeah.
unbox therapy
I forgot about that.
That would be extra cool.
joe rogan
That shit took forever.
I had to narrate all the specific movements, specific combinations, specific ways guys got knocked down.
unidentified
Dude, it came out well, though.
joe rogan
Oh, they know what they're doing, man.
Those guys are bad motherfuckers.
unbox therapy
In the old days, you boot up a basketball game or something, and the cadence is off.
You can tell where the different phrases are inserted.
joe rogan
Yeah.
unbox therapy
Yours is smooth, man.
joe rogan
Yeah, they're bad motherfuckers.
They know what they're doing.
unbox therapy
So did you go up to Vancouver for that?
joe rogan
No, no.
We did it all in Calabasas, actually.
unidentified
Oh, really?
unbox therapy
Okay.
I know they have a big studio in Vancouver.
joe rogan
Yeah, they have studios.
They rent studio space here, too.
unbox therapy
Oh, okay.
joe rogan
Warning, the following glitches are very rarely occur in the game.
It actually kicks all sorts of ass.
Also, this isn't actually Rogan and Goldberg.
unidentified
Silly.
joe rogan
Oh, this is Tommy Two-Tone.
Or Tommy Toe Holder.
brian redban
He does a good Joe Rogan voice.
unidentified
Let me hear it.
joe rogan
Put the volume on.
unbox therapy
Is this an impersonation?
joe rogan
Yeah.
unidentified
It's good.
brian redban
He's using glitches from the game.
unidentified
This is really happening.
joe rogan
It's pretty good.
unidentified
Alexander Gustafson, John Jones, and here we...
It is all over.
joe rogan
Goldie and Joe commentate UFC glitches.
unidentified
What technique is Duvo Santos utilizing here? .
Mike, he's pretending to be a turtle that can't flip over.
He's trying to confuse Frank Mir.
unbox therapy
Oh, that was you?
joe rogan
No.
It's an impression of me.
unidentified
Yeah, yeah, yeah.
No, I know.
Take down using only his feet, and he got it.
brian redban
There's some great glitches.
unidentified
Look at this one.
The mummy guard.
joe rogan
The mummy guard.
unbox therapy
You know, EA's not happy about this right now.
brian redban
Oh, you know what?
I think they might have to be like this glitch game.
unidentified
No, dude.
unbox therapy
No, dude.
This guy's going to get fucked up for this.
joe rogan
Oh, my God.
Look how bad the glitch is.
unidentified
Joe, one of the benefits of completely freezing your body during a fight with yourself.
While one of the advantages is that your opponent is completely confused.
He's unsure if you're a real person anymore.
joe rogan
Look how good that Cormier body moves.
unidentified
And it is great for takedowns.
As you can see, Cormier has landed two now.
And the Iceman is back on his feet.
This crowd is going crazy, Joe.
Ow!
Referee Eve Levine with the psychic knockout.
joe rogan
Oh, they got connected with each other.
unidentified
This is funny Look at this Look at this He's been landing those Effectively all night Joe Gustafson is so elusive Joe The guy just flew through the air.
joe rogan
What are they doing to make a guy do that?
I want to know what they do.
I mean, it's a glitch, obviously, but what is the combination that makes the character behave like this?
Gus Simpson, for folks just listening to this, he's flying through the air, like spinning around and flipping, and then landing on his head and flipping around.
unidentified
Carmouche with a nice 70-foot sliding takedown.
Oh, she's out, Joe.
She's out, and Liz Carmouche doesn't realize it.
joe rogan
Carmouche doesn't know that Ronda Rousey's out, so she's punching at the air on the ground.
unidentified
Ronda taking a moment to catch her breath.
Eve Levine looking intensely at the action.
Carmouche is going to tire herself out, Mike.
Ronda needs to be careful not to hit her in the back of the head.
Right into the butt back mount!
And Gustafson has no answer for this mummy guard.
joe rogan
Yeah, people listening to this, you're not going to get anything out of this.
So just go to EA, UFC glitches, Tommy Toholtz, he's a really funny guy.
He does a lot of these videos.
He's got a whole series of them.
Really funny stuff.
Most of it on UFC and MMA. Watch how it ends.
unidentified
I think it ends right here.
brian redban
Oh, he had nothing happen somewhere.
joe rogan
That's hilarious.
brian redban
It's funny.
joe rogan
So those glitches, not good.
No.
People are probably very upset.
unbox therapy
They're upset that you just showed that, actually.
unidentified
Sorry.
unbox therapy
Tough shit.
joe rogan
It's not going to keep people from buying it.
brian redban
I think it's just a patch of wave to fix that.
I think that's just funny enough to people go, whoa, there's a new UFC game out?
Right.
unbox therapy
But the reason that I'm not fully on board with it is only because it kind of fucks up the relationship between independent content creators and game developers.
Because what they do is...
joe rogan
It's reality.
unbox therapy
They're going to take a hard-line stance.
And then it happened with Nintendo.
They fucked up...
There were guys making a career posting videos about Nintendo shit.
Gone.
Complete career over.
joe rogan
Well, that's bad on Nintendo.
unbox therapy
Yeah, and Nintendo got shit for it, but it doesn't change the reality.
brian redban
You know why, Joe?
Because they couldn't attach all that money, all that advertising YouTube money to...
That's extra income now for Nintendo to be able to put Nintendo videos up now.
Nintendo owns the rights to it so they get money off all these.
unbox therapy
There's a real discussion about whose intellectual property that is that we just watched.
Did we watch something from EA or did we watch something from Tommy Tohold?
And he doesn't have a product without them.
joe rogan
Right.
He doesn't have a product without them in this instance.
So they might put a block on that particular video.
I doubt they would.
This is why I doubt they would.
It's because the UFC sanctions his show.
They like his show.
unbox therapy
Cool.
joe rogan
So I'm sure he has some sort of an arrangement with them.
unbox therapy
Yeah.
joe rogan
So I don't think it's going to be an issue.
unbox therapy
Oh, for the record, I think it's funny as hell, and I would totally watch it.
All I was trying to say is that I have a lot of friends in the gaming side of YouTube, and it's a fucking disaster.
unidentified
Yeah.
joe rogan
Yeah, how does that work when guys are doing comments, when they're commentating on a match?
Who owns that?
Like Starcrash or Starcraft rather?
Those are big things, right?
unbox therapy
True, yeah.
joe rogan
Podcasts and...
unbox therapy
Most of the super competitive gaming, the developers are on board with it because that's a big part of their business model.
But generally speaking, they're also involved in the events themselves and the setup and whatnot.
So they have more control than an independent guy in his bedroom or whatever, his office, chopping together something like that.
joe rogan
Right.
unbox therapy
But there are enormous YouTubers, like 10 million subscribers, 20 million subscribers, whatever, that their whole model is playing games, other people's intellectual property.
And there is no clear guideline yet on what's considered fair use and what isn't, especially when you're commercializing the content.
joe rogan
Well, the guys who create the video games, though, would be foolish to try to stop any sort of an interactive community like that.
unbox therapy
That's what we all think.
But, again, you've got some gray-haired dudes sitting in an office.
They actually got the job after Blockbuster went under.
joe rogan
These motherfuckers!
unbox therapy
And, you know, that's the way they behave, and that's not going to change overnight.
joe rogan
Listen, this is how Blockbuster went down.
I warned them.
I was on the board.
unidentified
I told them, you've got to be careful because these DVDs are on the way.
DVDs and Laserdiscs are going to ruin our market.
unbox therapy
It's amazing.
joe rogan
Well, pretty much everything within the next couple years.
I mean, I have a CD slot, a USB CD slot that I attach to this.
unidentified
Oh, externally.
joe rogan
I watch CDs or DVDs on.
unbox therapy
Right.
joe rogan
Never used it once.
unidentified
Yeah.
joe rogan
Never touched it.
unidentified
No.
joe rogan
And it made me realize, like, remember when the floppy disk went away and everybody fucking freaked out?
Like, Apple said, no more floppies.
unidentified
Right.
unbox therapy
No!
joe rogan
You can't fucking...
unbox therapy
Well, that's the weird thing about technology.
We were talking earlier...
About how these devices are becoming almost a status symbol.
Having old shit is people who are going to sneer at you.
You rock an old computer or an old disk, hand somebody a CD and see what they do.
They get upset.
joe rogan
Go over to some chick's house and she's got some old ass computer.
You're going to be like, this bitch is a brokester.
Crazy ass, old ass computer.
unbox therapy
There's a weird...
There's a weird...
There's like a tech prejudice.
joe rogan
Why don't you have an R key?
You don't have an R key?
You just press that button, you know where the R key used to be?
Put a piece of tape over that thing.
Fold some tape up, draw the letter R on it, and stick it over that little button.
brian redban
Do you save old tech?
Like, I just found my old dash the other day.
I wasn't one that had the first dash.
unbox therapy
I have a dash.
That's not...
There's a certain age at which I think it becomes cool again, kind of like Cars.
Like I recently showed my four-year-old the original Sega Genesis and we were playing Streets of Rage.
And he fucking dominated.
joe rogan
At four, that's hilarious.
unbox therapy
Because if you gave me that game at four, I'd be crying.
I like to sort of go back in those origin stories in my childhood and stuff like that.
I did an unboxing video of the original NES Nintendo 1985. I found one in mint condition in the box.
People in the comments were telling me, like, listen, this brought tears to my eyes.
brian redban
Did you smell it first?
unidentified
I swear to God!
unbox therapy
But it's not because of the product, right?
It's because of the promise.
If you remember being a kid and that NES being under that Christmas tree, at that moment, even if your dad was a fuck-up, you know, your mom was a bitch, that console, for a moment, guaranteed a certain number of hours together because people used to game together.
Like, for me and my brother, that's what it was.
The thing is under the tree, you look at one another, you're like, I know what this means.
It's not about the console.
And this is a huge problem with gaming now, is that it's all online.
Yet the most beautiful shit happens in real life.
You want to fuck up the guy next to you, not some dude in...
Who knows where?
joe rogan
Right, that's why LAN parties are so fun.
unbox therapy
Yeah, exactly.
joe rogan
You know, you high-five each other after you fucking shoot each other to death.
unbox therapy
We used to do it in my parents' house, main floor, upstairs.
And then immediately after the multiplayer match would be over, the losing team would run up to where the winning team was and immediately start fighting, you know, whatever.
Goofing around, like get pissed, yell at one another, go back, do another round, etc.
joe rogan
Yeah, those are fun, man.
LAN parties are fun.
That's so true, too, about so many games taking place online now.
So much of the experience is people not interacting with other people online.
It's a very different experience than being in a room.
Like, if we set up computers on this beautiful, big-ass table, this would be a great place for a LAN party.
unbox therapy
This would be a sick place.
joe rogan
This would be the coolest LAN party ever.
brian redban
I'm down.
unbox therapy
Definitely.
joe rogan
We should totally have a fucking Quake party here.
unbox therapy
I'm down.
joe rogan
I haven't played Quake in forever.
I bet I suck at it.
unbox therapy
You would be my ass.
I was never that good, so...
joe rogan
Well, I was never good, but I was good compared to regular people.
unidentified
Listen to this elitist talk over there.
joe rogan
It's true.
unbox therapy
Good compared to regular people.
joe rogan
Compared to regular people, I'll fuck you up.
But compared to those real Quake players, those guys always killed me.
unbox therapy
Well, see, this is about the brands trying to own the entire experience.
They want to own...
Not just your money when you buy the game, but they want to own everything you do with that game after the fact.
joe rogan
Well, I like that you take this psychological approach, though, because I think it's very interesting.
Not just the psychological approach to the reason why people become fanboys about particular brands, but the interactive approach.
unbox therapy
Yeah, yeah.
joe rogan
Of two people enjoying a video game together.
unbox therapy
Definitely.
joe rogan
Like those fight games, those karate games, you know, like Mortal Kombat style.
unidentified
Oh, definitely.
joe rogan
We do get out with each other.
That's half the fun.
unidentified
Yep.
joe rogan
Is that you're doing it with another person.
unbox therapy
We used to, you know, get home from school.
And, I mean, you knew who was good.
The guy who was good was the guy down the street.
joe rogan
Yep.
unbox therapy
You know, it's like, dude beat the game.
Didn't die once.
unidentified
You know?
joe rogan
Yep.
unbox therapy
There were legends.
Legends were made, you know?
Now it's an anonymous face somewhere else and everyone's bitching and complaining online.
You get on Xbox Live.
It's a disaster.
joe rogan
The thing about those games, though, is that they can make the day vanish.
unbox therapy
Oh, definitely.
joe rogan
They are magic.
You throw those games on your day and, oh, look, you're starving to death and it's three in the morning.
unbox therapy
I'm like, what the fuck happened?
That happened.
joe rogan
Fuck yeah, dude.
unbox therapy
What was it?
World of Warcraft?
joe rogan
Yeah.
unbox therapy
That baby died?
joe rogan
More than one.
brian redban
Yeah.
unbox therapy
More than one.
brian redban
There was a few of them.
Yeah, Warcraft.
unbox therapy
See, those games scare the shit out of me.
I won't get invested for that reason.
joe rogan
Dude.
brian redban
I think what's going to happen, though, especially with all the Apple TVs and Google TVs and stuff, that we're going to...
They're going to start taking over the game market to a point where all our phones are going to be controllers.
If you have an Apple TV, we can download Angry Birds and we all come over to my house and we all pull out our phones.
Put up your controller app and we all are playing.
joe rogan
We have Apple TV. You can already send images and video to the screen.
You can watch it up on a big screen.
Watch a video.
unbox therapy
Ultimately, unless you're connected...
Unless you're tapped in, Oculus Rift style, plugged in, they can't monetize what's going on here, the enjoyment we're having.
They don't want that.
It doesn't do fuck all for them.
Like the Nintendo Wii, when it first launched, it was all about getting together with friends, right?
It didn't even have online gaming, I believe.
And you play Wii Sports and people goofing around in front of the fucking TV and dancing and doing whatever it was.
It got to a point.
And now Nintendo has all kinds of problems.
Because at first it was immediately appealing and then it eventually fizzled out.
It didn't have that same kind of...
joe rogan
Nobody gives a fuck about Wii.
I never hear Wii.
unbox therapy
Exactly!
brian redban
Put it in your bedroom.
It changes everything.
joe rogan
What happened?
unbox therapy
Oh, you're back to playing it?
brian redban
I took my Wii U. Never used it.
I got the new Wii U. It has a nice big controller.
It has a tablet and stuff.
Never touched it.
Decided, fuck it, I'm going to put it in my bedroom TV, use it for Netflix.
Now, I can't get enough of it, because it's got a huge screen, so you're scrolling through Netflix, surfing the net.
joe rogan
And then you watch it on the screen.
brian redban
Yeah, and you watch it on the screen.
It's the perfect bedroom video game.
joe rogan
So better as a controller than as a video game console.
brian redban
Yeah, it kind of is, but it's just great because your controller is like...
It's like having an iPad and you're searching for videos on Netflix or stuff like that.
joe rogan
Which is way better than using your remote control to find the R, duck, duck, duck, duck, O, duck, duck, duck, duck, duck, S. When you're trying to find the name of a movie, that is annoying as fuck.
You can't just go like that.
And put Apocalypse Now, you know?
What do you think about the Microsoft version of that?
The Xbox, the Kinect, is that what it's called?
unidentified
Yeah.
joe rogan
What is it called?
unbox therapy
Kinect, yeah.
joe rogan
And it's like a thing?
unbox therapy
Yep, it's a camera.
joe rogan
It sees your body move?
unbox therapy
Yeah.
joe rogan
How is that?
Not ready for prime time?
unbox therapy
Oh, it works.
joe rogan
You don't look excited.
brian redban
It's great.
unbox therapy
There was a huge controversy with it over them having it be always on.
joe rogan
Right, so they could watch you fuck on the couch.
unidentified
We seem to keep coming back to that podcast.
joe rogan
Welcome to the podcast.
unbox therapy
We're immature.
Perfect spot.
So there was a big controversy at first that nobody wanted it and they were including it anyways.
Then it was going to be always on and then it was going to be expensive and all that shit.
The reason I think people don't want it is because an Xbox buyer, you've got to look at the core demographic of who's going to get an Xbox the minute it comes out.
There's a certain sex and a certain age group, etc.
that that stuff is popular with and they want to run around shooting people online, essentially, the vast majority, or play sports games or whatever it is.
And there's just only so much you can do right now in terms of a motion game.
Do I want to do Dance Dance Revolution?
unidentified
Yes.
joe rogan
Why don't people learn martial arts on those things?
Striking martial arts?
unbox therapy
That's the Joe Rogan game.
brian redban
The fitness apps, Joe, are some of the best things about the Kinect because it reads your body.
And so if you're doing some kind of hard workout that they have available using Xbox Fitness...
It will tell you if you're not bending your arms right.
And I'll be like, bend your arms!
Bend your arms!
And then it tracks how much calories...
joe rogan
Someone should do that with martial arts techniques.
Yeah, they do.
unbox therapy
No, no, no.
Not somebody with his credibility.
joe rogan
That would be something that would be really beneficial to someone learning martial arts techniques.
Because most of the striking techniques, whether it's striking with your hands or with your feet, knees, and elbows, you're learning them in the air before you ever strike things.
Right.
unbox therapy
So as like a beginner sort of?
joe rogan
Not even just as a beginner.
Like one of the most important things when I teach people kicks, specific kicks, is practicing them in the air.
Because if you're constantly relying on hitting something to maintain your balance and to maintain the distribution of your weight, you'll bounce off of things and you'll rely on those things and you don't penetrate them enough.
unidentified
Right.
joe rogan
And one of the keys to learning how to kick correctly is actually learning how to kick in the air.
It's also controlling the dexterity of your legs because you're not relying on anything to stop the momentum of your shot.
You have to tighten up your entire body on the extension of the kick or the punch.
And so in doing so, you actually strengthen the tendons, and if you're doing it correctly, you develop more dexterity.
More dexterity when you're throwing kicks.
There was always a thing in demonstrations.
My instructor when I was a kid, Jae Hun Kim, would do these really impressive demonstrations where they would throw kicks at your face.
You would stand there, and they would stop them, like right here.
We would all do that.
Right, right, right.
Michael O'Malley, who's another one of my instructors, who's this incredible Taekwondo black belt, multiple-time national champion, and he's a big, tall guy, and he would throw these insanely impressive kicks like half an inch from your face.
unidentified
Wow.
joe rogan
Just wheel kicks where the toe just...
He knew, because he threw so many kicks in the air, he knew where objects were.
He knew how to stop, so he developed this dexterity.
So you could use that, the teaching things correctly.
unidentified
Yeah.
joe rogan
All you would essentially need is an open area where you could extend your legs.
unbox therapy
That's what I was just about to say.
How many people are going to put their foot through their TV? It's going to happen.
brian redban
There's actually two games that I know of.
One's called UFC Trainer, which is a game that just does that.
It teaches you different UFC moves.
But there's a new Ronda Rousey one also.
It just does that.
It pretty much does that.
It uses your Kinect.
And it teaches you different moves.
joe rogan
Kick to the balls?
brian redban
Really?
joe rogan
Ready, kick the balls.
Look at this.
Ready, go.
And kick the balls.
This is ridiculous.
Get the fuck out of here.
Can you do a cunt punt?
Can you do a...
unidentified
Okay, I just want to identify something.
unbox therapy
As you had that video up, did anybody notice the physique of the two guys playing?
joe rogan
The average video game player.
unbox therapy
There's your problem.
joe rogan
Have you ever seen the Magic the Gathering photo where the dude went to a Magic the Gathering place and took pictures of everybody's ass cracks?
Him giving a thumbs up in front of all these different ass cracks.
And, you know...
unbox therapy
That's what I'm getting at, though, with the Kinect.
It's like, for guys that are really into that thing, you don't have a problem getting out of the house anyway.
You know what I mean?
Right.
joe rogan
Elitists.
unbox therapy
Yeah.
joe rogan
Those goddamn people who move their bodies.
unbox therapy
That's right.
That's right.
Exactly.
So, I don't know.
I don't know if motion gaming will ever be...
Will ever be a big thing?
Or if it is a big thing, it's going to be so far down the road that it's just so immersive.
It's so amazing.
brian redban
I like it more for Skype.
I like it more for different applications.
unbox therapy
Connect.
brian redban
It's so cool being able to Skype.
I could call you on my Xbox.
Call Joe Rogan.
Yeah, that's cool.
unbox therapy
That's pretty dope.
joe rogan
That's some goddamn science fiction shit right there.
That is pretty dope.
Do you ever do that on the road?
Do you ever bring a laptop on the road and HDMI it to the TV and Skype through the TV? Yeah, I... No.
I was at the airport the other day and some kid was bringing his console.
Full console, the whole deal.
Controllers.
brian redban
Games.
People do that.
unbox therapy
To be honest, I'm not that addicted.
I feel like this whole process of doing what I do has actually desensitized me in a way to a lot of this stuff.
I think I was in some ways more of a fanatic before than now.
Does that make any sense?
joe rogan
Hmm, how come?
Are you jaded?
unbox therapy
Maybe.
joe rogan
But you don't seem like it.
unbox therapy
No, I'm not.
joe rogan
Maybe you're just normalized.
unbox therapy
What it is, is it's like, so much, for a lot of people, like I said, these devices are really important to them.
They get some new thing that's like a super highlight, etc.
Of course, you're going to be psychologically impacted when companies are just sending you fucking everything.
How can it not?
It affects the process.
joe rogan
So you get everything for free?
unbox therapy
Everything.
joe rogan
Everything.
Do you get to keep them?
unbox therapy
No, not everything.
I shouldn't say everything.
joe rogan
Do you get to keep them?
unbox therapy
This I don't.
joe rogan
You have to pay for your laptop.
unbox therapy
Apple won't give you shit.
joe rogan
Really?
unbox therapy
Ever.
joe rogan
Well, why don't you use something that's...
If you say there's all these Windows computers that are great, it's just the user experience.
It's not as good?
unbox therapy
Windows?
I don't...
brian redban
He loves Windows, Joe.
unidentified
No, I'm not paid by it.
joe rogan
Read between the lines.
You can think for yourselves, ladies and gentlemen.
You hear it as clearly as I do.
unbox therapy
Let me put it this way.
Pretty much, the vast majority of people in my business on YouTube, I know them all personally, use Apple computers.
joe rogan
Yeah, it's kind of universal amongst anybody who has enough money to buy an Apple computer.
unbox therapy
The PC people are going to fucking not like you saying that.
joe rogan
Listen, I'm sorry folks.
I tried Windows 8. It's dog shit.
unbox therapy
Yeah.
joe rogan
Tried Windows 7. Diggity, diggity, dog shit.
unbox therapy
There's a reason why Apple is the company they are and Microsoft is the company they are.
That's the way I like to say it.
joe rogan
We used Alienware for the podcast for a while, which makes fucking awesome computers.
We used it for the podcast for a while because they were sponsoring us.
So they gave us some free computers, and I like that they sponsor fighters, too.
They do, right?
Quite a few.
unbox therapy
A guy just fought.
Little guy.
joe rogan
Mighty Mouse?
Demetrius Johnson?
unbox therapy
Oh, no, no, he's not.
Sorry.
He's got a big sponsor, though.
Oh, Xbox!
joe rogan
Yes, he does Xbox.
But a lot of guys have been sponsored.
The computers are incredible.
As far as high-end laptops for gaming, they're fucking monstrous.
unbox therapy
Definitely.
joe rogan
But I didn't like the interface.
The Windows notifications kept popping up.
All these different...
The notifications drive me fucking crazy.
That shit was ridiculous.
This is a clunky operating system.
You guys are clunkers.
unbox therapy
It's true, man.
joe rogan
Bill Gates is too busy chasing pussy.
That's what he's doing.
He's out there doing coke.
unbox therapy
Hey, you can't say that.
joe rogan
Flying...
Flying around in this private fucking spacecraft.
unbox therapy
Allegedly.
joe rogan
Allegedly.
Tooling around the fucking harbor in his boat.
unbox therapy
Microsoft does some good things.
Like, the Xbox is a success.
The Xbox is a success.
joe rogan
Why if Microsoft is so goddamn popular?
Why if Microsoft is so immersive?
unbox therapy
Microsoft's problem is that they're so damn popular.
joe rogan
That's it?
unbox therapy
They had to fucking hold on to vintage...
Retro stuff for so long.
joe rogan
Because otherwise they would give up a percentage of the marketplace.
unbox therapy
God forbid somebody can't type a Word document or open their Excel spreadsheet from 1997. That's really what held them back?
I think it's a part of it.
I mean...
joe rogan
How did they hold them back in the user interface though?
unbox therapy
Because when they put out Windows 7, they put this new UI, which they didn't really want to give a name, but it was essentially a touch-based UI. It was a huge overhaul, where now they wanted one platform to work on tablets, laptops, desktops, etc.
People freaked out.
People were like, how am I going to do this?
A, B, C, D. Because of the market penetration of the old OS, Windows 7 and XP before that, so on and so forth, the voice of the people, their old customers, was louder than that of the new customers they didn't have yet.
Much like the automakers, the domestic automakers, I think had the same problem.
Your user base gets so big that Your user base gets so big that you're more worried about pissing them off than you are about attracting new people.
joe rogan
Wow.
That's weird.
unidentified
It is weird.
joe rogan
So they have to take those things into consideration when they innovate.
unbox therapy
They have to pull back all the time.
unidentified
Oh, man.
unbox therapy
But if you think about it, no one ever bought a MacBook because they were worried about Microsoft Word.
joe rogan
That's true.
unbox therapy
That's the key, is you bought a MacBook because it was a tool, just a platform.
joe rogan
Essentially, when you deal with things like documents, spreadsheets,.doc, almost anything can open those now.
It's not just Microsoft Word.
unbox therapy
Exactly, and that's the problem.
The exclusivity that they had for so long is not really that important anymore.
joe rogan
It doesn't make any sense.
unbox therapy
Once upon a time, it was.
But now, Google has everything.
You do everything in the cloud.
Google Docs does everything.
I haven't touched a Microsoft product in a very long time in terms of software.
joe rogan
Which brings me to those Google laptops.
How do you feel about those Chromebooks?
unidentified
I love them.
joe rogan
Do you like them?
brian redban
I love them.
joe rogan
Do you?
brian redban
I think they're great.
joe rogan
Do you fuck with them?
brian redban
I think it's the perfect finally price point to be able to give somebody like your mom a laptop and have her do exactly what she wants to do with no extra bullshit.
My mom probably wants to just surf the net.
Maybe look at some photos, watch some Netflix, and that's all she's really probably going to do to the max.
She's not going to be editing videos, and if she does, I'm sure there's an app that she can actually do it at if she wanted to.
unbox therapy
The problem is a lot of people were saying with Chromebooks is, why aren't Chromebooks just Android books?
Yeah.
unidentified
Why is it?
unbox therapy
There's an enormous ecosystem of apps available on Android.
joe rogan
Is it because of the fact that Chrome is their browser?
unbox therapy
Chrome is their browser.
Make their browser more popular?
Global leader.
joe rogan
Is it?
unidentified
Yep.
joe rogan
Wow.
unbox therapy
By far, too.
joe rogan
Isn't that crazy?
They beat out Microsoft Internet Explorer?
unbox therapy
Ask people.
Ask the average person how they feel about Google in general.
Everyone always thinks that they're a positive brand.
Ask them how they feel about Microsoft.
It's a completely different...
Maybe there's some public relations issues.
I don't know exactly what got fucked up there, but Google appears like this company that's giving us all this great shit and not asking for anything.
Because what they're asking for is fucking way deeper than that.
joe rogan
Yeah, they're asking for a connection with you.
unbox therapy
They're asking for you.
joe rogan
Yeah, they're immersing themselves in your world.
brian redban
And to control your house.
unbox therapy
They want more than your wallet.
Microsoft and Apple and everybody else.
joe rogan
Remember that song, We Want Your Soul?
We want your soul.
brian redban
Deadmau5.
joe rogan
Your house.
Is it?
brian redban
Oh, wait.
joe rogan
No.
Somebody else.
Anyway, cool song.
But essentially about that.
This immersive connection.
Do you think that Microsoft fucked up because they were a part of...
They were essentially one of the very first portals into this new world, using Windows and this world of technology.
But now, this new world has kind of emerged from the people who grew up in the internet.
And they grew up with the accountability of forums, of social media, of internet.
unbox therapy
Take it as a given.
joe rogan
And that this accountability has sort of shaped the way they do business.
Which is what I've been saying for a long time is what gives me hope.
Because I think the smartest, most innovative, most progressive people in terms of technology and innovation also are very ethical.
It seems to be a part of the whole package.
You don't hear about evil, big, new tech companies.
You hear about companies like Google, companies that are trying to do things correctly.
unbox therapy
There were a couple of protests at Google I.O. Of course.
Yeah, they recently acquired Boston Dynamics.
joe rogan
Yeah, they make robots.
unbox therapy
They make pretty fucking gnarly robots.
Scary robots, bro.
People are scared.
Some of their technology goes into some of those drones doing that activity out there.
joe rogan
Well, how about artificial intelligence as well?
I mean, they also have Kurzweil on board who wants to make people turn into fucking computers.
unbox therapy
They're the overlords, bro.
Honestly, I feel like super technologically advanced people are insanely secular.
I don't know where their moral compass is.
I think they get off on control.
joe rogan
Really?
unbox therapy
Yeah.
joe rogan
In what way?
unbox therapy
Well, look at Google's ecosystem, for example, or even Apple's.
joe rogan
Okay.
unbox therapy
Everywhere you go, the objective of one product is to get you to buy the next one.
joe rogan
Is it, though?
Isn't the objective of their products?
Let's talk about Google Maps.
unbox therapy
Google is an advertising company.
joe rogan
Right.
unbox therapy
And it's funny that I'm talking about them, because in a sense, they employ the both of us, and we both post shit on YouTube.
joe rogan
Yeah, I'm a big fan.
unbox therapy
That's money, and I love...
joe rogan
I have a unique insight as well because a good friend works there.
unbox therapy
Yeah.
joe rogan
At a very high level.
unbox therapy
And my friends work there too.
I'm not trying to say anything negative about it.
joe rogan
No, I know you're not.
unbox therapy
Yeah, but the model is such that for us to get the most out of technology, technology has to get the most out of us.
joe rogan
Yeah, but isn't that just a side effect of the immersion?
unbox therapy
Sure.
joe rogan
I mean, I don't think it's necessarily...
unbox therapy
That's what I said.
It's not negative or positive.
It just is.
joe rogan
Yeah.
But that's like what we're talking about today about...
Your phone preemptively knowing how far away you are from work because you're going to work.
That's right.
We always look at the negatives, but the positives of that are pretty strong.
unbox therapy
But let's go back to the Porsche or let's go back to the muscle car.
That there will always be individuals that liked it better the way it was before.
joe rogan
Yes.
But the good thing is you can have both.
But you can't with phones.
unbox therapy
You can't.
joe rogan
Some dudes do.
They go back to the flip phones.
unidentified
Do they?
joe rogan
We sell them on Ting.
Do they really?
Yeah.
They sell the beautiful fucking shitty button phones.
unbox therapy
My guess would be that that's not an expanding market.
joe rogan
Dana White, he fucking uses one of those all the time.
That's how he does all his texting.
unbox therapy
Does he appreciate you telling that to everybody?
joe rogan
Yeah, he loves it.
unidentified
Really?
joe rogan
He jokes about it.
I have pictures of him holding up his phone.
He can do it at dinner.
He can be at dinner, and he's so good with his thumb that he can be underneath the table, and he can be texting you.
unbox therapy
That's a very bizarre use case scenario.
joe rogan
I like it.
unbox therapy
I really like it.
joe rogan
He's a real wizard with it.
So I've had him show me.
He's done it before.
unidentified
That's cool.
joe rogan
He'll go, okay.
He'll look at his phone real quick, and then he puts it on, because he gets it onto my number, and he puts it under the table, and then all of a sudden my thing, dude, I'm texting you right now.
unidentified
I'm like, shut the fuck up.
joe rogan
This is crazy.
He does it all with his thumb because his thumb is so educated as to where.
So he's like three presses to get an S.
unidentified
That's right.
joe rogan
He's doing all that shit.
unbox therapy
That's T9.
joe rogan
Yeah, he's doing all that shit.
unbox therapy
That's ridiculous.
That's a skill he doesn't want to give up, you know.
He's got to stick with.
joe rogan
It is a skill.
unidentified
Yeah.
joe rogan
I was reading this thing the other day about typing and handwriting recognition.
And one of the things that they were talking about was shorthand.
Is that, like, people forget that short...
unbox therapy
Like, actually writing things?
joe rogan
Yes.
unbox therapy
Yes.
joe rogan
Greg's shorthand, I think it's called.
I forget.
It's, like, really old technology.
Like, it's from the 1800s.
unidentified
Oh, wow.
joe rogan
The implementation of it.
When they first started using it.
And, like, what things stand for what vowels and what things...
And you could write hundreds of words per minute in shorthand.
Faster than you could ever fucking type.
unbox therapy
Wow.
joe rogan
Yeah.
unbox therapy
But it never took off.
joe rogan
Well, it did.
It just took off for, you know, people who didn't have computers.
unidentified
Oh, right, right.
joe rogan
And then once people developed typewriters and computers, like, there's a new pen that they have that I haven't...
I ordered it just to see, like, what the fuck the technology was like.
unbox therapy
Oh, one of those scribe pens?
joe rogan
Yes.
This is what it does.
It doesn't just...
No, this is what it does.
As you're writing, it takes a photograph of your notes.
It also transcribes an audio.
There's an audio recording capability.
So say if you and I were talking and I was doing an interview with you and I was asking you about all these different things and I was writing down my notes, it would take photos of the notes and it would take photos of the notes...
And correspond those notes to the audio recording.
So if I said, ask him how big his dick is, and then I would click on that, and then it would go back to the conversation where you were talking about women always being in pain when you have sex.
Like, oh yeah, yeah, that's why.
unbox therapy
So for like students, a student in a lecture or whatever, that would make a lot of sense.
joe rogan
Perfect example.
As long as the lecture was clear enough, you didn't take in too much extraneous noise.
unbox therapy
Yeah, they were close to the actual professor or whatever.
joe rogan
But what a great idea.
I mean, I think I should pull up the name of it just in case.
unbox therapy
I've heard of them before.
I've never tried one.
I'd like to.
brian redban
I had the old one where it just had a little memory card and it just remembered what you wrote.
unbox therapy
Right, yeah.
Does it translate the written word into a digital form?
joe rogan
That's a very good question.
brian redban
OCD? I think it did.
I never really played with it too much, but I know a lot of things can do that now.
Most scanners can do it.
joe rogan
It's called a Livescribe Sky Wi-Fi pen.
It's really interesting, man.
I'm really curious to try this thing out.
I mean, I wish almost that I was a reporter.
unbox therapy
Well, report on it when you get it, man.
joe rogan
Too much work.
But the idea behind it is quite fascinating.
And I love that I had read something about Shorthand.
And that's where it...
unbox therapy
Yeah, these guys have been around for a bit.
But this is obviously a new product.
joe rogan
Yes.
Yeah.
Shorthand is fucking interesting, man.
It's interesting.
Yeah, it is Gregg Shorthand.
That's what it's called.
Named after the inventor who's named John Robert Gregg.
A system of pen stenography that gained popularity in the early 20th century.
But it was...
Created a long fucking time ago.
unbox therapy
No kidding.
joe rogan
But I love the idea that this pen records an audio of us having a conversation and then I should use it for podcast notes.
I think I might actually use it because I have stacks of these things sometimes that I go over, like these notes that I make during shows.
unbox therapy
Shit, I feel like I'm underperforming.
I think you took one note so far today.
joe rogan
Well, it's really usually things that I wanted to talk about that I forgot or that I knew I knew I was going to forget or didn't want to forget or an idea that I had while it was happening.
But I don't remember half of these fucking things.
Nigerian gay marriage.
Okay, what the fuck does that mean?
The world's end.
Herpes infected monkey in Florida.
Emotional needs dog.
unbox therapy
Some juicy stuff there, man.
joe rogan
Yeti, Attenborough, Colorado floods.
Yeah, I mean...
I don't know what half these fucking things mean.
I don't know what the point was.
But if I had written them down with a corresponding audio recording, I mean, then I would really be able to click on it.
unbox therapy
Yeah, yeah, and possibly jar the memory.
joe rogan
Yeah, that's when he was talking about this, and I wanted to bring up that.
unbox therapy
Right.
joe rogan
Amazing.
unidentified
Yeah, yeah.
joe rogan
I mean, just, I love that aspect of new technology, and apparently it works on a special type of paper as well.
unbox therapy
Yeah.
joe rogan
I'll find out all about, I won't do an unboxing, but I'll talk about it on this.
unbox therapy
I think you should do it.
joe rogan
I'm not doing it!
unbox therapy
I think you should.
joe rogan
I'll tell you about it and you can do it.
unidentified
That's what you do.
joe rogan
I have decided to limit myself as far as how many things I do.
unbox therapy
Well, yeah, you have to.
joe rogan
If I don't, I will just keep doing things.
unbox therapy
It's true.
joe rogan
The next thing you know, I'll be a professional racquetball player or something stupid.
unbox therapy
Which would be pretty cool.
joe rogan
Take up a lot of time.
Yeah, whatever it is that I have, whatever my disease is, I know how to manage it.
That's good.
Don't do too many things.
So no unboxing videos.
unbox therapy
No, no, no.
I was just joking around.
But you want to know something?
Like the origin of unboxing videos is the everyday guy not in this world.
joe rogan
Yes.
unbox therapy
You know, getting something and giving you his reaction.
Like, in some ways, you become sophisticated to a point where you might not be addressing the things that the everyday guy is looking to have addressed.
It's possible.
joe rogan
But, essentially, you are the everyday guy.
unbox therapy
Yeah, I still am the everyday guy.
joe rogan
You're immersed in this world of technology in a far deeper level.
And isn't it the everyday guy's opportunity to listen to that, watch those, and then get deeper and stuff?
unbox therapy
I'm on the Joe Rogan podcast right now.
Yeah, there you go.
So, you know...
In some ways, yes, you are the everyday guy, but when you start talking to these brands directly, things get fucking weird.
Things get weird.
It affects you.
joe rogan
Yeah, but does it?
unbox therapy
It does.
joe rogan
It doesn't affect us.
I mean, it does, but it doesn't.
unbox therapy
It does, man.
unidentified
Hmm.
joe rogan
In what way?
Do you put on kid gloves for LG? No, no, no, no.
No?
unbox therapy
No.
I'm finding it hard to articulate, but tech news, right?
Big tech sites that are out there.
unidentified
Right.
unbox therapy
They would have a report underneath on a review.
For example, the product they're reviewing, there's a huge banner ad right above it.
joe rogan
Yeah, but if they are honest and always committed to being honest, I mean, isn't that goddamn essential for the company themselves?
If you put out a dud, I'm sorry, but you put out a fucking dud, what you need to do is get rid of those weak-ass engineers and designers and put out that dud.
If you don't, your fucking business is going to go under.
unbox therapy
They do do that.
joe rogan
There's a tide coming, and if you've got a shitty foundation, your fucking house is going to get into the ocean.
unbox therapy
Definitely, but...
These tech websites have a floor full of salespeople and a floor full of reporters.
joe rogan
Those floor full...
Whoever's the problem, they need to be...
unbox therapy
I'm not saying anybody's the problem.
I'm saying that...
joe rogan
Thrown into the water.
unbox therapy
I'm saying you're not reporting on a murder.
You're reporting on something that somebody's spending a lot of money to try and sell.
joe rogan
But if it's dog shit, it's dog shit.
unbox therapy
I agree with that.
But that's not so much of an issue anymore because this is getting really iterative.
It's not so much an issue anymore of dog shit or not dog shit.
It's...
We're talking about a sliver.
joe rogan
Right.
unbox therapy
In fact...
A popular tech website that I won't name for a very long time has been running ties.
They do a point analysis on devices, and they've been running ties on the flagship Android phones and the iPhone.
A tie!
On a decimal point analysis.
How the fuck do they tie exactly?
joe rogan
Well, do they tie exactly because they just tie exactly?
unbox therapy
No!
joe rogan
So they're doing it because they don't want to piss people off, so you don't believe them.
unbox therapy
I won't make that leap, but when I see something like that, automatically my mind starts telling me that there's something more here than meets the eye.
joe rogan
Isn't there an issue also with putting a quantitative value on a review?
unbox therapy
Oh, most definitely.
joe rogan
Like a five star or a four and a half star?
unbox therapy
They go way beyond that.
I'm talking like 8.3.
joe rogan
Right.
unbox therapy
Decimal point analysis.
Right.
joe rogan
Well, we saw that about the UFC game when you were watching that Kinect UFC game.
It was like 6.5 in its review.
unbox therapy
That's right.
Because those exist because people want to be told what to buy.
They don't want to do the work.
And I'm not hating on the audience.
Everybody's busy as fuck.
If you can tune in and find out what the best shit is in five minutes or less, so be it.
Do it.
The problem is that the more you take your guard down and the more that you allow for yourself to be programmed to respond to those things, the less likely that you're going to be able to get any kind of accuracy out of it.
joe rogan
Totally makes sense.
Yeah.
I see what you're saying.
It certainly opens up the door to that possibility.
unbox therapy
And so you've got all these people in the business calling themselves journalists.
I've always been against it.
I've always been against it.
I don't think you can be a product journalist.
joe rogan
Well, you know, that's a very interesting situation when someone's an embedded journalist, right?
unbox therapy
What do you mean by embedded?
joe rogan
Well, you're also in bed with the company that you're analyzing.
unbox therapy
Oh, literally.
unidentified
Yeah, yeah, yeah.
joe rogan
Embedded.
unbox therapy
Yeah, yeah, yeah.
joe rogan
I mean, there's an issue with mixed martial arts that...
The UFC has had problems with companies that have been critical of the UFC and it's damaged the relationship that they have with the reporters.
But if you're a real reporter and you have a real opinion, the problem is when you work for a corporation.
When you're an independent like yourself...
It is the responsibility of that independent to be completely objective, because that's what everybody turns to you for.
And as soon as we can't count on you for that, the whole process of having an independent, it becomes irrelevant.
Like, it doesn't matter.
You're not an independent.
You might say you're an independent, but you're an LG fanboy.
unbox therapy
There's no doubt that...
There's no doubt that the reason channels like mine have success is because we are third parties.
Because we are not in any meaningful way attached to anything and because for the most part we look to be like everybody else.
Like, here we are.
We started a YouTube channel.
Well, anybody can start a YouTube channel.
So the context helps to support the messaging in a way.
But the problem is that the further along this path you go, the more important you become.
And the treatment changes.
You know, it's like if you were walking...
It's like...
If you're a really good looking person...
joe rogan
That's me, bitch.
unbox therapy
If you're Joe Rogan and you're walking around...
Yeah, you know what?
Fuck it.
Let's use Joe Rogan as an example.
joe rogan
Let's use Brian Redman.
unbox therapy
Too late, too late.
joe rogan
Sexy face.
unbox therapy
If you're walking around, you get a certain kind of treatment.
And that treatment that you get develops character.
You can't help it.
joe rogan
It's like hot women.
Hot women.
They have a certain amount of worth that they attach to themselves because everywhere they go they're treated like...
unbox therapy
You can't hate them for it.
That's the world.
We're a product of the environment.
joe rogan
Right.
unbox therapy
And I can't pretend that I am not a product of the environment that I have to exist within.
joe rogan
Well, I just have very specific rules.
When I engage in my environments where I have privileges, I have very specific rules.
unbox therapy
Okay, let's hear about it.
joe rogan
Like martial arts is a big one.
It's a huge one.
Because the UFC that I work for is the biggest, greatest mixed martial arts organization ever.
However, along the way, during the time that I've been employed with them over the past 12 years, there have been instances where I've actively promoted fighters that were in other organizations.
unbox therapy
Really?
joe rogan
Because I like them.
Because I like them, because I think they're really good, and because I have to be honest.
unbox therapy
But they didn't pay you any.
joe rogan
Not a fucking penny.
Because I have to be honest.
When Fedor Emelianenko was in Pride, and he was one of the best heavyweights in the world, I constantly would talk about him on broadcasts.
To the point where some people didn't like it, and some people thought it was not smart.
But it is smart.
You know why it's smart?
Because I have to be honest.
If there's some guy out there that's murdering motherfuckers in some other organization, and I pretend that the guys we have are the only guys that I want to see fight, then that's ridiculous.
That I'm a ridiculous person, and I don't deserve that position.
unbox therapy
I completely agree with you.
joe rogan
So in that same vein, isn't it the case with tech reporting?
Like, yes, you do get a very privileged position.
LG's sending you their sexy new watch, and you're getting all these...
unbox therapy
Let me explain.
Let me give you an example of this.
This phone, the most popular single device on the planet.
joe rogan
You paid for it.
unbox therapy
Yes.
But this phone specifically is probably the best way to do an analysis of the entire market because of how popular it is and because of how important it is as a piece of news.
brian redban
iPhone.
unbox therapy
iPhone.
joe rogan
iPhone 5S with that little thumbprint thingy.
That you can use your dick for as well.
Did you know that?
unbox therapy
Yes, I did.
joe rogan
I bet you did.
unbox therapy
And you could spoof it.
And you could spoof it with a little bit of wax.
Spoof it?
Yeah, hack it.
joe rogan
Oh, how dare you.
brian redban
You could have to chop off somebody's finger and use an 8-volt battery.
unbox therapy
Or you could do that, yeah.
joe rogan
8-volt battery.
unbox therapy
I think if you catch a person sleeping and dip their finger in hot wax, that would do the job, too.
joe rogan
Yeah, you don't have to chop.
unidentified
You're getting a little violent over there.
brian redban
If you're on the go.
joe rogan
Taking it to a terrible level.
If you're on the go.
unbox therapy
This device moves the needle.
The reason Apple doesn't spend as much money on marketing as Samsung, because they don't have to, this phone comes out, it's on the cover of the New York Times.
joe rogan
Hands down.
unbox therapy
Done.
Why is that?
joe rogan
It's the best.
unbox therapy
There's a couple of reasons, though.
brian redban
It's the best.
unbox therapy
It's actually not that easy.
When they are about to launch a new device, they give this out to people.
Apple does send stuff to people.
Not to me, but to people.
joe rogan
How come not to you?
unbox therapy
Oh, God knows.
joe rogan
Who gets them?
unbox therapy
Traditional media people.
joe rogan
Ew, like fucking Business Week, that kind of shit.
unbox therapy
Exactly.
joe rogan
Wall Street Journal.
unbox therapy
Bingo!
joe rogan
Some fucking crook over there.
unbox therapy
You got it.
joe rogan
Lining his pockets with funny money.
unbox therapy
Let me tell you how it works.
Oh, I just noticed that was shot in Toronto, that Jimi Hendrix picture.
joe rogan
Oh yeah, man.
unbox therapy
That's cool.
joe rogan
Got arrested for heroin.
unbox therapy
That's cool.
Okay, so a very selective group of people gets this device.
Then they maintain something beside it called the blacklist.
And a blacklist is people who are never going to get the device.
For one reason or another, there are many ways to get on that list.
joe rogan
Are you blacklisted?
unbox therapy
No, there's no public record of the blacklist.
joe rogan
But it's just a blacklist.
unbox therapy
Everyone in the business knows that it exists.
I want to do a fucking documentary on this, by the way.
joe rogan
Nobody would watch it except you and your fucking friends that review shit.
unbox therapy
No, no, no, no.
Because Apple is a giant.
Apple affects our lives in ways, everyone's life, in a way that I might not be articulating.
But...
So how does that process work?
How do they decide who gets that device?
Well, you would assume that the people with the biggest audiences maybe would get it, or maybe just send it to anybody who wants to talk about it.
You would think all the exposure would be good.
joe rogan
Right.
unbox therapy
Well, why is it that when this device launched, like, 15 motherfuckers got it?
Worldwide!
Like, a super limited number, an inner circle number.
Of reporters.
joe rogan
Because they can count on those people to only give glowing reviews.
unbox therapy
And if those people, working for whoever, decide that they're going to write something different, guess where they can find their new home?
joe rogan
The blacklist.
unbox therapy
The motherfucking blacklist.
joe rogan
Yeah, but that's their fault.
unbox therapy
Whose fault?
joe rogan
Their fault.
unbox therapy
Really?
Because the reason that newspapers' doors are open is because of the fucking device.
The coverage sells the ads.
joe rogan
The reason why newspapers' doors are open is because they haven't fucking burned to the ground yet in the great fires of the internet.
unbox therapy
But truthfully, it's not just the newspapers.
There's big tech sites that get them as well.
joe rogan
I'm sure.
unbox therapy
So there is a group that gets it, but the problem is you have this fear, this inherent fear, that if you don't do what the controlling party says to do, you don't get that access to the device anymore.
And unfortunately, it's the access to the device that drives the traffic.
Because if you get this review up a week before anyone else, guess what happens to everybody else's reviews?
joe rogan
What happens?
unbox therapy
The value of them dips because the majority of the purchasing and purchasing decisions are made based on the very initial reviews.
joe rogan
But how much value is there in a high-traffic site these days?
unidentified
Oh!
Ridiculous.
Big.
joe rogan
Massive value.
unidentified
Huge.
unbox therapy
Fucking huge.
joe rogan
So a site like Aris Technica, is that a high traffic one?
unbox therapy
Yeah, that's a big one.
The Verge is big.
joe rogan
Which is The Verge?
unbox therapy
The Verge is big, yeah.
joe rogan
So a guy who writes for one of those is going to get access.
unbox therapy
Let me say this like this.
If you're a reporter working at The Verge and you get the task of doing the new iPhone...
And listen, I am not fucking attacking the verge.
The iPhone is a great phone, arguably the best phone on the market, and nobody really comes out and says shit that's untrue about it.
I'm just talking about a potential that exists that steers in a direction way outside the world of journalism that doesn't happen when somebody is murdered or you're investigating a crime or you're...
I don't know.
joe rogan
It being financially beneficial for you to support certain companies.
unbox therapy
That's what I'm saying.
joe rogan
And this is also the psychological aspect of knowing that you're on this elite list of 15 journalists that are going to receive a new phone.
unbox therapy
That's right.
joe rogan
And you're like, look at you.
I can't write that.
Do you think guys write really scathing reviews and then park them aside and go, ha ha, that was just for fun?
Now, let's suck some dick.
unbox therapy
Definitely.
There's guys that have written stories after the fact, after they've been blacklisted, about explaining what happened.
They're not getting the device anymore.
And the problem is, The Verge, for example, has record page views the days these devices launch.
Record page views.
joe rogan
I'm sure.
So they have to.
unbox therapy
They have to have it early.
They have.
They can't.
Literally, people are employed.
On that paycheck, you're seeing a percentage that came from that fucking report, from having access to that product.
joe rogan
But if you get one, like, how much difference would it make if you get one the day it comes out, like, when everybody else gets one?
unbox therapy
Which is what I do.
Which is wait in line like a fucking idiot.
joe rogan
Look at you, you're old school.
It's fun.
You're retro.
unbox therapy
I have to, but for this stuff, the other stuff I get, you know, I get early now, and the other brands do it.
They're like, fuck it, yeah, let's get this shit out there, you know?
Apple...
Fuck no.
Their PR team is...
I'm definitely blacklisted after this podcast.
So are you, actually.
joe rogan
This podcast?
unbox therapy
Yeah.
joe rogan
Why?
We're both using Apple products.
unidentified
Apple's nice to me.
joe rogan
We both have iPhones.
unbox therapy
It doesn't matter because I've even brought up the notion.
The notion is enough.
brian redban
A lot of Apple engineers write me all the time.
They love listening to this show.
I think we have this weird cheat code.
unbox therapy
Shut the fuck up!
joe rogan
Dude, yeah, we have a lot of Apple people.
Don't worry about it.
brian redban
I love the shit.
unbox therapy
I love the shit.
I love the stuff they're making, all the rest of it.
I'm just talking about people prancing around calling themselves journalists when that's not the reality.
It's not an open access story.
It's not like some shit went down in some foreign country and you and another guy both have the same opportunity to go there and investigate it.
This is way different.
joe rogan
I see what you're saying.
I absolutely see what you're saying.
When there's such a large financial benefit to having early access, especially when you look at page views and things along those lines, when an iPhone comes out, you have essentially 24 to 48 hours where people are really freaking out.
unbox therapy
That's right.
joe rogan
And during that time, you can accumulate millions and millions of hits, right?
unbox therapy
Oh, it's absurd.
joe rogan
Tricky shit, man.
But if everybody fucking did it ethically...
Well, you see, with iPhones...
iPhone may be a bad example because it's such a stellar product.
And it's really...
And a uniquely...
A controlled situation, which is what we were talking about earlier, which is their whole argument.
Like, look what we've done.
The reason why we have this controlled environment is that we put together the hardware, we put together the operating system, we make everything compatible.
There's nothing that fucks up.
unbox therapy
Right.
But why are they sending out 15 units?
If they know their shit is badass.
joe rogan
Because they're tired of your bullshit, bro.
Tired of your fucking snarky comments.
unbox therapy
Yeah, they are.
Because they...
Deep down, they are fucking masterminds at controlling public relations.
joe rogan
Yeah.
unbox therapy
Masterminds.
joe rogan
Is the climate any different with Tim Cook as opposed to Steve Jobs?
Fanboy alert.
I know who's the CEO of Apple.
unbox therapy
That's pretty good.
I don't know that I can accurately answer that.
I think people always say that under Steve's influence, they had product guidelines forecasts for way after his death.
So I think they're probably still executing on stuff that he had in the pipeline.
joe rogan
What a fucking maniac that guy was.
unbox therapy
Definitely.
joe rogan
I know there was an article that some billionaire investor guy dumped all his Apple stock after he read the biography because he said Steve Jobs is an asshole.
unbox therapy
Oh, probably.
joe rogan
That's why he dumped it.
I should pull that up because it's a fascinating story.
unbox therapy
I think it's pretty hard to manage a company of that stature and not be an asshole.
joe rogan
Also, you gotta think about what is an average person's life.
An average person's life is you have a job, but you also have a fucking family and a lot of other shit you do.
Your job is not your whole life.
To Steve Jobs, Apple was his whole fucking life.
unbox therapy
And his personal life suffered because of it.
joe rogan
Yeah, I'm sure.
Well, that's probably had something to do with his health as well.
Probably.
Investor dumps Apple stock.
brian redban
I need to get one of these Nexus phones now.
Now I can't stop thinking that.
I may never have ever used the actual fucking operating system.
unbox therapy
Dude, you can find clips of the even newer one.
They're calling it L. Right.
brian redban
I saw the...
unbox therapy
Dude, it looks so beautiful.
Just the way they're looking at design and working with dimensions up and down.
brian redban
Now, is the Nexus...
Is that 5?
unbox therapy
This is 5, yeah.
brian redban
Is the Nexus 5 the only one that does that?
Or is somebody like Sony or somebody...
unbox therapy
Running 4.4.4 now is just...
The Nexus will always get updates first.
brian redban
Right.
unbox therapy
Because it doesn't have to come through the carrier.
This is an unlocked device, completely open.
joe rogan
Right.
His name was Julian Robertson.
He's number 503 on Forbes' billionaire list.
And CNN reported Monday, this is a while ago.
This is way back in 2013 in October, right after the book came out.
The guy, this hedge fund investor, sold all of his shares in Apple because he's read the biography of Steve Jobs and decided that Apple, the founder of Apple, was a really awful person.
He admits that his stock did very well for him, but he would rather let someone else make the money from now on, said the CNN investment show closing bell.
unbox therapy
See, even that, I'm all skeptical of that whole thing.
unidentified
Yeah, me too.
joe rogan
That's crazy, though.
He's saying it caused a crisis of consciousness.
unbox therapy
Yeah.
joe rogan
Wow.
unbox therapy
A guy that's worth billions saying anything...
joe rogan
It says, I came to the conclusion that it was unlikely that a man as really awful as I think Steve Jobs was could possibly create a great company for the long term.
I just don't believe that bad guys do well in the long run.
Who fucking wrote that book, though?
Walter Isaacson.
How does he, I mean, how well does he know Steve Jobs?
I mean, obviously you can decide to paint us a, like, you don't know your best friend all the time.
You know him when you're hanging around with him.
There's a lot of times when people are alone, like, to paint a portrait of Steve Jobs without a steeply intimate relationship with him...
I think, you know, you could go all sorts of ways.
You could go the way of these 15 companies that get their Apple phones in advance and paint this really glowing, glamorous picture.
Or you could just paint some picture that you think is going to sell a lot of fucking books.
Some scathing, awful depiction of...
It's like, you ever watch a historical depiction, like a historical documentary, like Lincoln?
You ever see the show?
unbox therapy
Never, no.
joe rogan
The problem is you know those people didn't really say that.
unbox therapy
Oh, right, right.
joe rogan
You know they didn't say that in that author.
So when you have a book on Steve Jobs' life, you have some vague facts that you don't maybe know the entire circumstances, the context of the conversations.
It's like you're flavoring things.
You have facts, and then you're throwing those facts in and pouring your own colors on them and your own shapes to paint your own picture.
unbox therapy
I sort of wonder though, getting back to the asshole comment, like in the movies and stuff as well, he'll come in and fire somebody in front of everyone else.
joe rogan
Oh wait a minute, this guy's an idiot.
Because listen to the rest of his quote.
In an interesting twist of logic, Robertson also said that if Steve Jobs was still alive, he'd still be an Apple investor.
brian redban
And then he said, after watching the Ashton Kutcher movie, he thought Steve Jobs was sexy.
joe rogan
Oh, you didn't say that.
It's not even Steve Jobs.
It's Ashton Kutcher.
So there's no question in that.
He's the man who killed three and a half men.
unbox therapy
What does that tell you about billionaires?
joe rogan
They're all fucking crazy.
Well, if I was a billionaire, I wouldn't do any interviews.
I'd just be out bawling.
I'd just be flying around in fucking spaceships and throwing champagne at people.
Why would you even do interviews?
Like, I sold my Apple Stopped.
unidentified
Fuck you!
joe rogan
I'm 90 and I'm worth a fucking hundred billion dollars.
unbox therapy
I'm pretty sure the only objective there is to influence the market.
That's it.
joe rogan
That's what he's doing?
unbox therapy
Yeah, same as that ICANN guy.
When you're that big and you hold that much stock, your behavior affects so many things.
He might be hedging.
joe rogan
Well, we don't know how much stock he had.
unbox therapy
No.
joe rogan
We know he sold his stock.
unbox therapy
We know if he's a billionaire, he could afford to influence the market.
joe rogan
Huh.
This is interesting.
I don't know, man.
Who knows?
unbox therapy
No, nobody knows, but I find the stock market to be a bizarre place because you're talking about the evaluation of a company and it's impacted by...
joe rogan
Confidence.
unbox therapy
That's a fucking scheme.
joe rogan
It's a ridiculous scheme.
It's one of the weirdest methods of controlling an economy ever.
unbox therapy
It's bizarre.
joe rogan
The idea that it's actually what we rely on.
unbox therapy
Yep.
joe rogan
Confidence games.
Those things, the stock, those fucking movies of Wall Street where people are on the floor.
unidentified
That's right.
joe rogan
That's the underlying system.
That keeps food on your table and your mortgage pay and the roof over your head.
unbox therapy
Goofy antics.
joe rogan
Just so crazy.
And that's some archaic shit that maybe worked out with something like Bitcoin.
That like when digital currency starts taking over, we have a sort of a different idea of a monetized value because of digital currency.
That could be something that...
It eventually gets reworked as well.
unbox therapy
For sure.
I mean, you have to worry about the financial companies getting a hold of it.
Of course.
joe rogan
Well, do you think that in that sense that that's one of the reasons why transparency is a good idea?
Because people who do have ulterior motives and obvious...
Bad intentions, financial intentions, and bad social consequences.
unbox therapy
Transparency to what degree?
joe rogan
That's a good question.
unbox therapy
You were mentioning earlier that you're transparent, I'm transparent, but again, I don't necessarily share everything about...
I don't know, there's a level of transparency that makes sense, and then at some point it gets weird.
joe rogan
Right.
unbox therapy
Like if a finance guy had to...
If we were able to grasp the amount of money these fucking guys are making by trading one inanimate thing for another inanimate thing, I don't think society would be very happy about it.
joe rogan
That's a good point.
Yeah.
unbox therapy
It's essentially a gambling ring.
So many of these hedge funds now, it's not even about investing in a company you believe in.
It's in making a play.
joe rogan
Well, that's one of the reasons why the Bernie Madoff situation was so confusing.
Because I was like, oh my god, this guy, he was involved in...
You know, people that were incredibly rich, and he was moving their money, and he was doing it in full view of the world.
It wasn't like, he had a huge business, a building.
unbox therapy
A whole floor, man.
joe rogan
Yeah, I mean, you watch them move money around, and all these billionaires and millionaires were investing with him, and he did it in front of everybody.
unbox therapy
That's right.
That exposes the entire system.
What about the crash?
joe rogan
Yeah.
unbox therapy
What about the bailout?
joe rogan
Yeah.
What about the bailout?
Yeah.
unbox therapy
I mean, that was in front of all of us.
joe rogan
It's all so crazy.
It's all so crazy.
And I think that, like the news, like the evening news, like a lot of things, we're dealing with dinosaurs.
We're dealing with these forgotten relics, or not forgotten, but current relics of an age where they're not relevant anymore.
It's just the ideas behind them that make them aren't relevant.
unbox therapy
Nope.
joe rogan
And they've also been compromised to a point where they're so unstable when it comes to things like the stock market.
When you look at derivatives, Peter Schiff tried to explain derivatives to me and how people bet on things failing and how much money there is in that aspect of the economy.
It's so bewildering that anybody ever let that happen.
unbox therapy
And it's not about what makes sense.
It's about what you can convince people.
That's the problem.
It's much like a betting line on a fight, a UFC fight.
I was listening to one of your fight broadcasts there where you were saying you had a great record picking winners, but you will never say it or something like that.
joe rogan
Well, I never give predictions.
unbox therapy
You don't want to give predictions, but I would imagine, being who you are, that you could fairly accurately predict winners over and over again.
joe rogan
Pretty accurate, but not 100%.
Here's a perfect example.
unbox therapy
Name one that you got surprised.
joe rogan
Oh, I get surprised all the time.
Chris Weidman Anderson Silva surprised me.
I thought Weidman was going to give him some troubles, but I never thought he would win by knockout in the first round or the second round like that.
unbox therapy
No, that fight surprised everybody.
joe rogan
Yeah.
unbox therapy
There was no way.
But I guess you don't necessarily need to be perfect in order to make a lot of money.
joe rogan
TJ Dillashaw, Hennon Burrell.
There's another one.
Hennon Burrell, one of the best fighters on the planet.
TJ Dillashaw dominates him for five rounds and then head kicks him.
unbox therapy
Yeah, I know.
It's crazy.
So yeah, it's not a science.
But, that being said, I think you could knock it out of the park a good enough percentage of the time to make a killing.
joe rogan
Oh yeah, man.
If I wanted to bet money on fights every week...
unbox therapy
That's what I'm saying.
Oh, I could make some cash.
So the line that they draw is based on what they can sell.
So it's relative to the betting that's already occurring.
That's why the line moves, right?
It's no different in the stock market.
If you can convince people that a stock is valuable, guess what?
It's valuable.
joe rogan
Do you think it's unethical if I bet on fights?
I can't affect the outcome.
If I bet on fights myself, if I decided to do commentary on a fight...
Wait a minute, this is not in your contract?
I don't think so.
unbox therapy
Really?
joe rogan
I don't think so.
unbox therapy
This is breaking news right now.
Joe Rogan...
joe rogan
I don't...
I mean, I'm not a player.
unbox therapy
No, no, I agree.
joe rogan
If I was a player or a coach, then I would think that betting on fights could be very problematic.
unbox therapy
So you have contact with the fighters.
joe rogan
Is that insider trading?
unidentified
LAUGHTER What is that?
unbox therapy
I don't know.
I would do it.
You should have your own show on YouTube.
Like, who was that guy that got ousted?
He used to be the betting machine in football.
joe rogan
Jimmy the Greek?
unbox therapy
Jimmy the Greek.
joe rogan
Yeah, but that was because he was racist.
But he wasn't even racist.
craig jones
He was just kind of being accurate about how they used to breed slaves.
joe rogan
Just the way he said it.
unbox therapy
Right, exactly.
It was just so fucking brutal.
But he had a segment on national TV about betting.
That's crazy.
Like, people care.
You know how many people would watch a show of you giving your picks on an upcoming event?
joe rogan
It's too mean.
It's too rude.
unbox therapy
How is it rude?
joe rogan
It's rude.
I've been rude before.
Pull up Kimbo Slice vs. Seth Patrizzi.
We were in the...
Here's a perfect example of it.
We were backstage in Atlanta.
I was working at the Punchline in Atlanta.
And while we were there, it was when Elite XC was on TV.
And Ken Shamrock was supposed to fight Kimbo Slice.
But Ken Shamrock got cut backstage while he was warming up and the doctors wouldn't let him fight.
So because it was going to be on TV, Seth Petruzzelli, who was earlier on in the car, had already been approved by Athletic Commission, already made weight, decided to fight Kimbo in the main event.
unbox therapy
He had already fought that night?
joe rogan
No.
unidentified
Oh, okay.
joe rogan
He was approved to fight that night.
unidentified
Oh, I see, I see.
joe rogan
It all happened that day.
unbox therapy
I see, I see.
joe rogan
So they rearranged the car the day of the fight.
They paid the other guy money.
unbox therapy
Got it.
joe rogan
They got Kimbo to fight Seth Petruzzelli.
unidentified
Got it.
joe rogan
And so we're backstage, and I found out about it literally as it was going on.
I was like, oh my god, Seth Petruzzelli is going to fuck him up.
And then the fight happens, and it literally lasts six seconds.
Seth Petruzzelli knocks him out.
And I was like, see?
I told you.
Here it is.
He could play it.
But is this the fight?
Is this me watching the fight?
This is not me watching the fight.
Pull out the video of me predicting it.
Because I predicted and we were watching it backstage as it was happening on the screen.
But it was very mean.
Because I was like, Seth Petruzzelli is going to fuck him up.
But I like Kimbo.
He's a nice guy.
So I felt bad after I said it, even though I was correct.
unbox therapy
There's a weird thing about fighting that...
When it's over, you're on the ground and bloody.
unidentified
Here it is.
joe rogan
Seth Perezelli is fighting Kimbo Slice.
unbox therapy
Oh no.
joe rogan
This is a last minute replacement.
unidentified
I gotta think Seth Perezelli's gonna fuck him up.
joe rogan
If I'm wrong, you'll never see this.
So it doesn't matter.
So we're sitting here backstage.
What's wrong with that?
What's wrong with it?
Here we go.
unidentified
This is why they do this.
joe rogan
Watch how fast this is though.
unidentified
Yeah, I saw this.
Oh my god, you're fucking right.
Oh, yeah.
He's a man.
Oh, what'd I say?
What'd I say?
Seth Pachizelli is a bad motherfucker.
joe rogan
I felt bad about that.
I mean, I probably shouldn't.
Damn, how high do I look in that picture, by the way?
unbox therapy
That too.
brian redban
That beard, bro.
joe rogan
That's your sexy beard, but I look very intoxicated.
unbox therapy
Well, you were motivated at the time.
I think with a little more composure.
joe rogan
Well, not only was I motivated, it was in the moment.
unbox therapy
Yeah, I know.
You're excited about it.
joe rogan
I got off stage and they hadn't fought yet.
And I was like, oh shit.
So I literally had just gotten off stage.
And boom, you were in the dressing room.
And oh, they haven't fought yet.
unidentified
And what?
joe rogan
Seth Petruzzoli's going to fight?
And then we made the video.
unbox therapy
Yeah.
See, with more preparation, you could phrase it in a way that isn't insulting, I think.
joe rogan
Well, my partner at Onnit, Aubrey, is an active bettor under my advice.
unbox therapy
I heard him betting on one of the fight broadcasts.
joe rogan
Very strong average.
Like, well into the 80%.
At one point in time, we were at 90%.
unidentified
Wow.
joe rogan
We've gone full cards where we are 100% correct.
unbox therapy
Wow.
joe rogan
Yeah.
Yeah, he fucking...
unbox therapy
Dude, let me tell you, if you're 90%, you need to be spending some money.
joe rogan
No, because I would get addicted.
The problem is, one of the reasons why I don't gamble on it, is not that I worry it would affect my commentary, because I absolutely would not let it.
I've been accused of being biased before, but if I am biased, it's because I enjoy certain styles.
It's certainly not biased because I want one person to win.
I just think I like when people fight effectively and intelligently.
I like when people are exciting.
I have very specific things that I like about the sport of fighting, and one of them is I enjoy technique, and someone who's a real technician, a craftsman, someone who really immerses himself.
It doesn't mean they're going to win.
Sometimes a fighter who's just stronger or faster just clubs someone.
I mean, there's fighters...
Fights have been lost where the other guy was clearly the better fighter, but he's still lost.
A perfect example is Ernesto Hoost fought Bob Sapp.
It's a weird example because it was in K-1.
unbox therapy
Bob Sapp's the huge guy, right?
joe rogan
Exactly.
And Ernesto Hoost is one of the greatest kickboxers of all time, but Bob Sapp has beat him twice.
It doesn't make any sense.
It was only because Bob Sapp was 375 pounds of fucking solid steroids.
unidentified
Yeah.
joe rogan
And just running at him and just Donkey Kong.
I mean, if you watch the fight, you see Ernesto Hoost, who's this masterful technician.
But he just can't deal.
Pull up some of the video of it, because it's three minutes.
We got three minutes?
All right.
Probably shouldn't pull the video up then.
unbox therapy
Three minutes left?
joe rogan
Yeah.
unidentified
Shut up.
joe rogan
We did three hours, man.
unbox therapy
Three hours.
joe rogan
It's over.
unbox therapy
That's it?
unidentified
Yep.
joe rogan
Look, it's three hours and ten minutes.
See?
unbox therapy
Dear God.
Now I know why everyone says that at the end.
joe rogan
Flies!
unbox therapy
What the hell, man?
unidentified
It flies.
unbox therapy
Did we even talk about technology?
unidentified
We did.
unbox therapy
We did, okay.
joe rogan
We talked a lot about technology.
unbox therapy
All right, good.
joe rogan
We could definitely do this again, though.
When are you going to be in town again?
unbox therapy
I don't know right now.
joe rogan
Come on, son.
Come up with a schedule.
unbox therapy
I should know.
I could make a reason, probably.
joe rogan
I've been here a lot this month.
A lot of fun talking to you though, man.
Really enjoyed this.
unbox therapy
Thanks for having me.
joe rogan
We'll definitely do this again.
unbox therapy
For sure.
joe rogan
Follow him online, Unbox Therapy, youtube.com forward slash Unbox Therapy.
You got it.
Really cool stuff.
Really cool to have you on here.
And again, we could just go on for days and days and days.
So we'll definitely have to do this again.
unbox therapy
Cool.
joe rogan
For sure.
Thanks to our sponsor.
Thanks to Stamps.com.
Go to Stamps.com.
Use the code word J-R-E and get the $110 bonus offer, which includes a digital scale and up to $55 of free postage.
Stamps.com.
Use the code word J-R-E. Thanks also to Onnit.com.
Go to O-N-N-I-T. Use the code word Rogan and save 10% off any and all supplements.
There are very few tickets left for tonight at the Ice House.
We are in the little room and Joey Diaz and Dom Herrera are in the big room.
It's going to be a motherfucking Pasadena party, bitches.
Tonight we got Sarah Tiana, Brian Redband, Tony Hinchcliffe, Greg motherfucking Fitzsimmons, and me as well.
Good times and it's one of the coolest clubs on the planet Earth.
One of the oldest clubs in North America today.
Started in 1960. It's a fucking awesome place.
A lot of good vibes.
Alright, much love, my friends.
We'll be back next week.
Crash from the Float Lab will be here.
Lots of other stuff coming up.
I'll talk to you soon.
Give me a break.
See you soon.
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