Regime Media Imploding: What’s Next for MSNBC? Plus Michael Knowles & Alex Marlow | TRIGGERED Ep.194
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Thank you.
Hey guys, welcome to another huge episode of Triggered.
As I've been telling you, there is so much going on.
We're working harder than ever to get this country back on track.
It's basically a full-time job for me.
I thought I was maybe going to free up a little bit after the election, turns out.
Maybe, maybe after January 20th when my father is sworn in as the 47th President of the United States.
But we're ready for major action.
Minute one, day one on inauguration today.
And today, We're going to do a deep dive into all the biggest stories with Breitbart News Editor-in-Chief Alex Marlowe, a great friend of the show, someone who follows this.
We're also going to have Michael Knowles from The Daily Wire, who's going to make his debut on the program.
I've done his a couple times, I think, and we've been friends, but this should be a lot of fun.
These are guys that understand and saw some of this cultural revolution, not like the Chinese one the good way, happening for a long time.
So we're going to have a lot of fun.
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And joining me now, host of the Michael Knowles Show on the Daily Wire, none other than Michael Knowles.
Michael, great to be with you.
It's been last time we sat down.
I was on your show at the RNC. We had a good time.
I see you got the cigars there.
We still have not had time to actually sit down and have one.
We're going to have to change that.
I sort of assumed my schedule was going to open up on like November 6th.
Turns out it's It's pretty busy until January 20th, so maybe in D.C. around the inauguration.
How you doing?
That's a good idea.
You know, you have had one or two things on your mind, I would say, over the last few weeks.
So your cigars are waiting here.
They are ready for you.
I like the idea.
The inauguration is a good time to celebrate, although, as I'm sure you are well aware, I don't think your life is going to loosen up after the inauguration either.
I think, you know, the left is going to fight tooth and nail, and the squishes in our own party are going to fight tooth and nail for the foreseeable future.
Yeah, I'm not going into government.
I've made that very clear.
I've always been a business guy.
I sort of, you know, spent the last...
Nine years campaigning and found different angles.
But yeah, going back into the business world, hopefully there'll be time for a cigar.
I know it'll get me into a little bit less trouble than sort of the This, which got me into a lot of trouble last week.
I'm scrolling through Twitter, and one of the leftist accounts, I guess I was at the SpaceX launch, and like, you know, when the Xen or whatever it is you get in there, you know, when I get Tucker's Alps and stuff like that going, you know, sometimes they get a little crunkled up, so I was adjusting it, and they're like, Don Jr.'s doing coke, and I'm like...
You know, I'm looking at like 7 million views of, I'm like, listen, first of all, I am apparently like the most famous coke head who's never even done coke, which is sort of hard to believe, but like according to the left, I'm like, but if I were to ever do it, if I was to do it on live TV, standing in front of Elon and my father, that's a whole new level of I don't give an F. That would be real brazen.
That's Hunter level.
Yes, you're not quite at that Hunter Biden level of audacity.
I like to think of Zins as Diet Coke.
You know, it's totally legal.
And I've gotten sucked into him a little bit, too.
I'm much more of a cigar guy.
I really don't have an addictive personality.
But I have friends who...
Who are really hooked on them.
And so, you know, I've had a few here or there every once in a while.
And I said to my friend, I said, do those nicotine packets, do they have any side effects?
And he said, yeah, the side effects are they make me a better husband and father.
You know, they make me really more focused.
I said, okay, all right, sounds good.
It's funny.
During the campaign, you can't just stop for 90 minutes and sit down and have a cigar and enjoy it.
I was like, I'll do this to satisfy some of the craving.
I was probably having too many cigars before that, and now it's like you do a tin a day, and I'm like, I don't know if I actually solved the problem or not.
Two cigars a week, I felt like wasn't really excessive, but I didn't have the time, and now a tin a day of this.
But you're right.
For me, Yeah, I'm definitely not Hunter Biden.
I'm not known, you know, despite sort of the narrative of the media, where I am significantly worse.
You know, it is a calming force for me.
And, you know, I can be a little high strung.
So the happy medium, a little bit of it all.
Nicotine is good.
Well, think about the media, though.
I mean, really, so they lie about you.
They lie about everybody.
Before the election, they ran a piece.
The New York Times had a piece on how election falsehoods were flying in the run up to the election.
And they were pressuring YouTube to take us out.
And the reason I saw this piece, it's not that I read the New York Times.
I don't.
It's that my face was right at the center of their banner.
So I said, man, what did they get me on?
I thought I'd been pretty precise in my commentary.
And I looked.
They didn't even mention me in the piece.
They just put my face there because they wanted to pressure you to take me off.
So they got caught lying about FEMA. DW I think broke that story.
They caught lying about FEMA discriminating against the Trump supporters.
They are lying consistently.
About all of the confirmation, you know, the cabinet nominees.
And so at a certain point, you have to think, look, we've been complaining about the press for a long time, but, you know, they had a monopoly on the control of information, so we just have to deal with them.
But I wonder now, you know, as your father is assembling his team, as maybe Caroline Levitt is looking at the new press briefing room chart, maybe it's time to reorder that chart and maybe take away some people's seats.
So we're going to break some news here because I literally had this conversation.
I was flying back.
I was on the plane, I guess, with my father either.
I think it was coming back from the SpaceX launch with Elon last week.
And I was sitting there and we were talking about the podcast world and some of our friends and Rogan and guys like you and me to a lesser extent.
I wouldn't be able to get a seat.
That would be nepotism or whatever the hell.
I'd be indicted again.
I'd have to do more congressional testimony, so I'll pass.
But we actually had this conversation about, like, given how the media has behaved.
I mean, you brought up the New York Times.
You know, you saw the fact check of Bobby Kennedy talking about the different ingredients in Fruit Loops.
And it was like, no, it's exactly the same as Canada, except we use yellow dye number five here instead of, like, orange, like, carrots.
And we use, you know, purple dye number...
$2,376,000 instead of blueberry extract.
And I'm like, that's your fact check?
It's the same but for these really toxic chemicals that are banned in dozens of countries.
I don't get it.
But we had the conversation about opening up the press room to a lot of these independent journalists.
If the New York Times has lied, they've been adverse to everything, they're functioning as the marketing arm of the Democrat Party, Right.
followings, like it's not like the New York, I mean, how much money are they losing a year?
The Washington Post lost 70 to 45 to $70 million.
You know, it doesn't seem like they're a great success.
So just because they've been there longer, it's like the way Congress functions.
Like you get a committee, not because you know anything about banking, but because you've been there longer.
And it's like, right.
Doesn't seem like a great way to do things.
So we've had that conversation.
You're like, that's a great idea, Don.
I was like, I think we should do this.
And so that may be in the works.
Let's see.
That's going to blow up some heads.
So, you know, we'll see.
This is great.
Because the other thing, they're going to answer you.
The left is going to answer you.
And they're going to say, well, the reason that you need to keep the New York Times and the Washington Post in there is because they influence people.
And the whole point of the White House briefing room is to convey the message of the White House to the American people.
And okay, I get it.
I get that's why Reagan dealt with them.
It's why the Bushes dealt with them.
Sure.
But this is different.
You have the New York Times and the Washington Post themselves admitting that podcasters and streamers are eating their lunch.
So at this point, if you consider, I mean, just Rogan alone, Being the pivotal moment in media in the 2024 election.
Someone was joking the other day that if you took a time machine back 20 years, you say, hey, I got to warn you about something.
A conversation between the host of Fear Factor and the host of The Apprentice is going to be the most pivotal political media moment of the year.
You say, wait, what?
What was that?
But it's true.
Those two guys may literally stop World War III, Michael.
Who would have had that in their bingo card?
But it's true.
By the way, I'd love to see Rogan in the White House press briefing.
Even rotate guys out, but give them the chance to do that.
And if people are being dishonest actors, they should be penalized for that.
It's not like the New York Times has ever fact-checked something against the Democrats in a way that was positive for Republicans.
It'd be one thing like, hey, we made a mistake.
It's a flagrant violation with one intended purpose, and that is to You know, push the Democrat Party agenda.
And, like, that doesn't work anymore, so why not?
And again, if you were to base it on merit, if you were to base it on reach, if you were to base it on influence, you know, if you took the top 10 podcasts out there, like, they have much more of that than any of those legacy media.
And it was last week where I watched MSDNC or MSNBC, depending on which way you want to go, literally, like, panicking on air, being like, how do we get back relevance?
Well, I think if you're admitting your irrelevance on air...
To your viewership, then why do you belong in that room based on all the prior criteria?
Well, I love the journalist who was worrying about this, who said, I don't know that we can be relevant again.
His last name is Barnacle, which just totally sums it up, doesn't it?
I don't mean to make fun of the guy's name.
Scrape that shit off the bottom of the boat, Michael.
It's been there a long time.
It's not really adding too much.
And that is cable news right now.
So I think, okay, great.
If they're dishonest, if they're not asking questions that are in the interest of the American people, and the American people aren't even paying attention to them, Is this a charity?
Is the White House Briefing Room a charity now for journalists who otherwise will be out of work?
Sorry, guys.
Learn to code.
I don't know what to tell you.
Yeah, exactly.
It's not like it's the 1950s where there were no other options and that was it.
And they were, you know, perhaps honest dealers.
Perhaps they had left a tinge for a much longer period of time than we'd like to acknowledge.
But Now it's not even close, but maybe that's, you know, I guess we've been going for a bit, but I guess maybe that's where we'd start is talking about that sort of, let's call it, you know, MAGA, you know, America first cultural shift.
I've been talking about it a lot.
You know, we've been seeing it, whether it's at the NFL or otherwise, Republicans struggled for decades with branding.
They struggled with broadening their coalition.
And now we've actually done it.
What Signs of a cultural shift are you seeing?
And more importantly, how do we build and solidify on the stuff that we're witnessing to create, just sort of solidify that trajectory as we move forward as a movement?
I saw the cultural shift happening pretty early in 2016. In fact, when the MSG rally happened, I pulled out my OG 2016 MAGA hat, which was the white one with the smaller It was the first run of them.
Because I remember thinking at the time, when you guys rolled out that slogan, I thought, I don't want to be accused of hyperbole here.
I truly believe this, and I believe it today.
This is poetic diction.
I mean that in a technical way.
This is a use of language that actually cuts through the miasma and the propaganda and reaches people.
It's what George Orwell would call a good use of English language in politics.
Short, mostly Saxon words that really stir people's heartstrings, that avoid the ideological traps.
And that's what your father was doing as early as 2016. It takes a little while sometimes for these things to really seep in.
But where am I seeing the cultural shift?
You don't need to take my deep interpretation of it.
I see it in one in five black guys voting for your father.
I see it in 46% of Hispanics.
I see it in reportedly 40% of women under the age of 30. I see it obviously in married women.
I see it in the popular vote.
How about 50% of 18 to 29?
That was, to me, I mean, maybe that was the biggest, that I was sort of to my friends over the last six months, I'd say, you know, listen, I... You know, I've been seeing it for a while, and I've been seeing it brewing.
But, you know, if you took, like, on a per capita basis, right?
So, on a per capita basis, like, I'm taking more selfies with, you know, black men than anyone else.
Like, and it's not at a rally.
It's like they're showing up for it.
It's like, at an airport somewhere randomly, I was like, I saw that.
I felt it.
It wasn't a one-time anomaly.
Like, I was like, this is going to happen.
Like, it's going to be a seismic shift.
And, you know, you saw the NFL last weekend.
You know, guys doing the...
The Trump dance, you know, in the end zone, it was like, you know, everyone was there.
They were getting there for a while, but there was still a fear of reprisal.
There was still a consequence.
Now it was like...
Flip switched November 5th, 2024. It's okay to love your country.
It's okay to be like, yeah, who wouldn't want to make America great again?
I mean, you talked about sort of the trap of like this, the simple words.
It's like the other trap was like the Democrats being like, we don't want a MAGA. I'm like, you know, you wouldn't want to make America great?
Like, I don't understand.
I don't know.
That's not a winning message.
Seems like that's your job, but like you do you.
It's fine.
Yeah.
I saw it even in my...
I have liberal family members.
My family's pretty politically split.
Maybe it's even lean's liberal.
And I still have liberal friends from New York, California, wherever.
And what I noticed immediately was after the election...
They didn't really bring it up.
And even if I brought it up, I just kind of floated.
I wasn't trying to rub their faces in it, most of them.
Yeah, you were.
Just a little touch.
Just a little bit.
Thanksgiving's going to be fun.
Thanksgiving's going to be fun.
It is going to be, I'm going to be that uncle.
I am that uncle, and I can't wait to be that, reprise my role.
But I noticed, I was talking to one liberal relative of mine, and he says, you know, He won the popular vote.
So there's got to be something.
And I thought it's funny because the popular vote really shouldn't matter.
And legally, it doesn't matter at all.
But at MSG, I was asking around.
I said, this was an amazing rally.
But why is President Trump wasting time?
Well, I didn't say wasting.
I said, why is he digressing?
I get it's a big show.
It's MSG. It's an iconic.
Well, he's a New Yorker, right?
Like every New Yorker wants to play MSG. So I think there was a component of that.
I'm like, this was a bit of a vanity play, Dad.
I'm like, what do you know?
And he was like, no, no, no.
And you're right.
Thank you.
The answer I heard, and again, this wasn't my, because I said, I was like, this seems like a waste of time, doesn't it?
And said, he's making a play for the popular vote.
Yeah.
That pulls so much off the table, right?
Because even if you win, even if the law, even if it's the Constitution, it didn't matter.
In 16, it was like, but he lost the, it was like, well, but that's not the game we're playing.
Like, if that was the game we're playing, we would have done it differently.
But to win both, you pull that soundbite that they've latched onto off of the table, right?
They can't utilize it as a, but more Americans wanted Hillary.
It's like, That's gone.
And so it solidifies the mandate.
Totally.
It totally does.
And even, again, it shouldn't matter that you win one in five black guys.
I don't care.
It doesn't, you know, what do I care about these things?
But it does, because then the racism argument's gone, the sexism argument's gone, even the fact that you do so well among single women, the young people argument's gone.
It's just all gone.
So, you know, some of the left is just in a circular firing squad.
Some of them are saying black guys are sexist and Hispanics are racist and, you know, they kind of play in that game.
But some of the other ones...
All those people that aren't allowed to be racist and couldn't possibly be racist are now racist.
There was a shift.
You missed it, but it happened, you know.
But then some people like Katie Couric was talking to Jen Psaki and she said, you know, Kamala was a bad candidate.
I mean, she didn't use those exact words, but that's what she was saying.
And but this is really devastating for them because they told us the whole time they said Kamala is a great candidate.
She's historic.
She's smart.
She's on the money.
And then they're saying, yeah, we kind of knew that was fake.
And just in the same way that Kamala and the media had told us Biden, he's smarter than ever.
He's sharp as we've ever seen him.
He's not seen.
And then we knew they were lying.
So they've been caught in the span of three months.
They've been caught lying to us on major issues twice.
Well, but they were lying before that, because if you went back six months ago, she was the worst vice president in history.
She didn't do anything.
She had so many opportunities she didn't take.
She's not a particularly good or charismatic speaker.
Like, they were saying all of these things.
Then it was like...
Wait a minute, we don't think Biden can win, so we're going to implement the most democratic coup in the history of, I don't know, whatever they were trying to sell us.
I mean, it was like, even Gavin Newsom was kind of like, eh, that's what we were told to say, so we're going with it.
I don't know what happened.
It was just, just put her there, but like...
Super democratic.
And then it was like, oh, now she's the greatest thing since the last spread.
And I was like, well, how do you, like, I'm like, play the clip.
Play the clip.
And like, you could kill her with it.
And then because she was incapable of doing those things, it just made it so much worse because everyone was like, wait a minute, it's actually right.
Like, yeah, she was offered the spot to go on Rogan, but everyone sees like, if she can't handle 20 minutes with Bret Baier asking the same questions that she'd been asked in like the other three interviews she did, it's not like she did a lot, but it's like, I mean, if you failed miserably on the what would you do differently question, you would think you'd have a team of people to be like, okay, here's how we answer that when it inevitably comes back up in every interview we are going to do from here on out.
And it was like, it didn't change.
There was no thought to it.
And it was like, oh, she's just not capable.
I was like, please, I will pay for her to go on Rogan.
I will give her that platform.
Just give her the mic.
We should spend our money not doing ads for us, just giving her the mic and letting her speak.
Because every time she opens her mouth, she digs her own grave.
No, she made the right decision, actually, not to go on Rogan.
For her, yes.
That was a good tactical decision.
Of course.
And she lost anyway, but she would have lost by more had she gone on Rogan.
You know, she actually did know her own limitations there.
And so I think there is a little bit of soul searching going on now, which is good.
And that's why Republicans have to press our advantage.
And I think your father's doing it very well.
The transition broadly has been quite good.
Obviously, you know, there are always some misfires that happen every now and again.
But I think broadly it's been pretty good because you think about some of the nominations.
Before the AG controversy, you saw the one that got all the fire was Pete Hegseth over at Fox.
And so they put up Pete Hegseth and the left immediately says he's unqualified.
It invited a conversation into how badly their own secretaries of defense have failed.
It invited a conversation into how the Pentagon is currently being run.
And then I think, you know, the fact that they're coming so hard after Bobby Kennedy and Tulsi Gabbard, I think is really telling.
You're over the target.
They're right over the target, and the only guy who has really gotten this in the Democrats, to my mind, is Hakeem Jeffries.
He was asked on Meet the Press if Tulsi Gabbard is a Russian asset.
This is a fake attack that was made up by Hillary Clinton in 2020. It's been parroted based on Hillary Clinton, who is known for her fake attacks about Russia, by the way.
I think you've probably heard a thing or two about that.
As a recipient of some of that hatred and millions in legal fees and countless hours of congressional testimony for treason, Yes, I agree.
It seems like...
Yes.
The short answer is you've been around that a little bit.
They're still trying it.
But Hakeem Jeffries says...
I would not characterize her that way.
And why not?
Because he realizes that most people voted for your father.
Huge portions of people across every demographic group voted for your father.
And your father took the show on the road.
You know, it's not as though he hid the people that he was going to put around him.
Tulsi was speaking at those rallies.
Bobby Kennedy was speaking at those rallies.
Bobby Kennedy brought people over.
I think of someone like Zach Levi, the actor in Hollywood.
He said, I was a Kennedy guy, now I'm voting for Trump.
Tulsi brought people over.
And so to say today that Tulsi Gabbard is a Russian stooge or whatever, To say that today after the election is to say the American people are Russian stooges.
It's like the principal Skinner meme.
You know, is it possible that I'm out of touch?
No, the children must be wrong.
And that's what the Democrats are saying.
Yeah, I'm watching it today.
Whether, you know, you brought up Hegseth.
I'm seeing, you know, the memes of like Pete Hegseth, who's kept himself in shape, was actually like a warfighter.
And then you see it with like Lloyd Austin looking like, you know, Darth Vader with the mask and the thing.
And then, you know, like...
I don't know.
Like, which one do you want fighting your wars?
You know, or you juxtapose, you know, Pete Hegseth or even, you know, Tulsi Gabbard, you know, in their military guard versus Admiral Rachel Levine.
And you're like, I don't know.
And then you juxtapose that even further onto the Pentagon failed yet another audit, seven in a row, unaccounted for billions, not millions, billions of dollars, 260 billion they lost in the last time.
They don't even know where it is.
I mean, You know, I don't think that these people can really preach from the high horse they're preaching on without opening up themselves to the attacks on the hypocrisy and the insanity that's going on in the military right now.
That's right.
Well, I forget which one it was, which of the left-wing talking heads said that these nominations are a middle finger to America.
And they totally get this wrong.
What they don't understand is, it's what they want.
The election of your father was a middle finger to the political class.
And so if you say, well, I loved Politico's piece when they were going after Pete.
They said, look, we spoke to sources in the defense lobbying industry, and they think that Pete's a terrible choice.
Like, exactly.
Right.
That's why.
That's why.
He's a great choice, actually.
It's so laughable.
I mean, what's great is, you know, and again, hey, I'd love for the Democrats to become normal, and we probably agree on a lot of things to do that, but to me, after being in this sort of battle and being a target for so long, I actually take a lot of satisfaction in watching some of the shows, and I have more fun watching the left-wing shows now, because I have people that you watch them with a straight-faced face, I don't care if you can't afford groceries.
Three-year-old children must be able to go through gender-affirming care without parental consent.
And I'm like, please keep dying on this hill, for the love of God.
Please do it.
Because we will actually be a common sense, one-party country that can actually do something good.
Because if they keep doing this and they don't even get that no one's on board with this insanity, that's awesome.
This is the key, and I think you've already done this very well, and I think this is the key to the White House messaging once everyone's back in office, assuming Biden doesn't blow us all up before then, is common sense.
You know, the Italian communist Antonio Gramsci, who is this left-wing theorist who's had a lot of influence on the American left, especially in the 60s and 70s, he said that you can't have a revolution succeed if you lose the common sense.
You know, you go to the common people and you say, I've got all these crazy theories for fixing your life.
And they'll look at you and they'll tell you to pound sand because they like their lives.
So you have to be able to hold on to the common sense.
And there have been times in my life when the Republicans did not seem to be in control of the common sense, when Democrats could at least plausibly make that claim.
And that is out the window.
And to your point, Don, the transing the kids issue is not only a matter of justice, you have to deal with it as a matter of justice, but it's such a political winner because, getting back to that poetic diction, getting back to cutting through the miasma, Because it's so visceral.
You just know immediately this is wrong.
It isn't true.
This is cruel.
This is awful.
And so, yeah, pin that on them.
That's what they're trying to do.
And we're just going to be here trying to give people their normal way of life and have common sense.
Yeah, one of your colleagues, Mary Margaret Olihan, actually, you know, at The Daily Wire, did a thing on that, you know, talking about that, and she goes back and I guess saw some of my tweets from, like, 2017, where I was, like, talking about, like, the trans women, you know, in sports, and she goes, oh,
wow, like, he was a leader on this earlier, like, and I went all in, because in 2017, let's just say Twitter was, you know, 95%, like, radical leftist, and I put up this thing, like, this is insane and ridiculous, like, where are the soccer moms, and it was before it was, like, In every sport, at every level, you know, where they're winning every state championship.
It was like, there was one or two, and I still said it's insane.
And I knew I was onto something when 95% leftist Twitter was like, oh, I freaking hate Don so much, but like, I'm with him on this.
Like, I can't believe I'm agreeing with Don Jr. on anything.
He's literally the worst.
And it was like, oh, this is a winner.
Because if even they in their minds and yet, you know, the trans mafia, you know, at the top was still able to push this and jam it down people's throats.
But no one was ever buying it.
And I think that was so important that they still went all in despite no one not having any real buy in to get that movement moving forward.
Yeah, they're in a real trap on the left because transing the kids is the logical conclusion of their premises.
Their premises are that men and women are basically the same and consent is everything, but autonomy is everything, and so kids need to consent even though...
We have ages of consent because kids can't consent.
That's where they're starting.
They're probably not even aware that those are their starting premises, but it leads them inevitably to this position that is not only awful, but is so deeply unpopular.
And there's a line from Chesterton who says that the job of progressives is to go on screwing things up, and it's the job of conservatives to make sure that they never get fixed.
And unfortunately, you're seeing a little bit of that right now, because right now on an issue that is so clearly a winner and is a symbol of so many other important winning issues, you've got conservatives who want to go squishy, who want to find some middle ground.
What, we're only going to remove some of the people's genitals?
I mean, it's just so complex.
No, there's no middle ground on this one.
No.
Hey, and I've gotten hell from even conservatives when I say, you know, in your 20s, you want to do something.
Honestly, I don't care.
I actually said I'm fairly liberal on the issue, and that got me killed because they were like, you're a liberal.
I'm like, I don't know.
If you're 20-something years old, you want to mutilate your body.
Like, I don't care.
I don't want to hear about it.
I don't want to pay for it and stay the hell away from my kids.
You know what?
Maybe that's a libertarian view.
You know, fine.
But it's a common sense and majority voter view.
That's for sure.
Yeah.
There's no question.
And even the right was like, how dare you?
I'm like, I don't care.
They don't want to do that.
They want to castrate themselves.
Fine with me.
One less headache down the road.
But that'll get me into trouble, too.
But it's true.
But they can't grasp that.
To take away parental consent, it's like, that kid couldn't buy a pack of cigarettes for 15 more years, but you're going to say that their teacher convinced him to do this, and you're going to literally have government-sanctioned kidnapping to pull them away from their parents because a three-year-old...
I'm like...
I don't know, guys.
Crazy.
By the way, there's something, too.
You mentioned getting knocked a little bit because your view isn't the most ideologically pure or consistent.
There is actually something in democratic politics to recommend that.
Aristotle points out that prudence is the paramount political virtue.
And most people are not hyper-consistent ideologues.
Most people don't spend their time delving into political philosophy.
Most people are just kind of living their lives and doing their thing and enjoying their traditions and their families and their communities.
So you might say, sure, the totally consistent view is we shouldn't let anybody do this.
And here are the 10 reasons why.
But you know what?
If in the year of our Lord, 2024, you're trying to win an election and you're trying to pull together in the art of inclusion, in the art of the second best, a winning political coalition, how about we take the win, guys?
You know what?
Let's not clutch defeat from the jaws of victory here.
Yeah, you need a little bit of pragmatism, but we're talking about youth, right?
So I think one of the areas where we've seen sort of that dramatic shift is on college campuses.
You have obviously faced a lot of left-wing agitators.
Now, I think you've willingly put yourself in that arena, but you've taken some heat quite a bit on college campuses.
But have you noticed a shift in there being more support?
Oh, without question.
In the early Trump days, 2017 and 2018, the campuses were just filled with these screaming kids.
And occasionally, we still get...
I was at an event at Pittsburgh, U-Pittsburgh, and some Antifa wackos came up, burned me an effigy on the street, threw an explosive at the building when I went on stage, were arrested because they injured cops.
So, you know, those things still happen.
There's a real threat of violence.
But when you get into the room now...
If before the questions were, I don't know, call it 50-50, hostile or supportive or something like that, now I would say you still get a handful of hostile questions, much more support generally, but even the hostile questions seem to be a little bit more inquisitive.
There's curiosity now.
That's right.
There has to be a curiosity because it's not only that their preferred candidate lost, it's that their predictions were proven wrong.
Everything about the 2024 election was so bizarre.
They thought Biden was going to be the nominee.
Then they thought Kamala could win.
Then they thought she'd at least win Hispanics or whatever they thought.
And these things didn't happen.
The popular vote.
Certainly the popular vote.
And maybe something in the Rust Belt or Sun Belt.
And it didn't happen.
Anyone who has even a modicum of integrity here has to reconsider their priors.
And so I love the Q&A, and I sometimes joke that maybe my ratings would be higher if I were tossing more bombs or using more provocative language, but that's not really my style.
I feel confident in my views.
I don't think that they're going to stump me on any questions.
I want to persuade them.
I want to bring them along.
And so now I was just at the University of Iowa, a very left-wing campus.
And you had a handful of kids who were asking me all sorts of nasty questions.
But then very quickly, it turned into sincere questions.
And they were actually, I don't even remember the topic, but they were actually trying to figure out, well, hold on, wait.
Why do you think this, Michael?
And why do it would seem most Americans think these sort of things?
I think there has to be a reckoning.
Otherwise, the Democrats are going to relegate themselves to minority status permanently.
Yeah, and I've seen it.
I've done these events on college campuses.
I mean, you know, and I saw some of that cultural shift myself.
I did a bunch of events, you know, with Turning Point.
And I, you know, I went to like a frat party in Arizona at, you know, ASU. And it was like, there's...
Like, 15, you know, female coeds in, you know, rather skimpy clothing wearing MAGA hats, and they're like, Donald, will you take a selfie?
I'm like, yes, I will, because I'm not all that evangelical.
This is right up my alley, and I'm like, you know, I'll get myself in trouble with the conservatives.
Again, I usually get myself into trouble, but it was like, that would have never happened.
And you're right, now you see some of those things, and I've answered some of these questions myself, and you see it like, wait a minute, I never even realized that was an option.
They've been spoon-fed a narrative for so long, they've never even heard a corollary or why we get to this.
And once you open that door to why and how, all of a sudden they're like, wait a second, my entire worldview has just been blown up because I've never even had exposure to an alternate viewpoint.
Yeah, of course.
And part of this also is just the natural swinging of culture.
I think your father's been a big part of accelerating that swing back or maybe changing the momentum.
But this does happen where you think, I don't know, in the middle of the 2000s, you had the height of fashionable liberalism.
You had the rise of Barack Obama.
You had the new atheists, those generally insufferable sort of publishing people who, you know, would mock religion.
Much of which was a response to historical phenomena.
Less than being a natural intellectual development, it was a response to 9-11, a response to scandals, a response to whatever.
So that was all hip and cool 20 years ago.
And it's been proven really weak.
It's been proven shallow.
People have become more miserable in self-reported happiness over that time.
Our country has obviously frayed and cracked and crumbled.
And so when you see someone like J.D. Vance, J.D. Vance converting, actually becoming more religious.
Someone like a J.D. Vance, who is becoming more conservative, actually, than the Republican Party has been in a long time.
Someone who is intellectual, who is young, who is plugged in.
You start to get this sense that there is an actual cultural undercurrent by which being kind of a little more traditional, a little more conservative, that's actually...
Kind of hip, man.
You know, it's actually kind of cool.
Yeah, you're actually cool.
It's like, if you're the rebel of the 70s, you're not a liberal, you're actually a conservative.
If you're going against the man, you know, the man, if you're going against him, like, you don't stand with everything that corporate media says, everything that corporate, you know, big ag and big tech and big this and your teachers, I'm like...
If you're a liberal, you're just agreeing wholeheartedly with the man.
And if you actually diverge from that even a little bit, they'll go after you for breaking that narrative.
And so the true rebels right now are on the conservative side.
Yeah, of course.
I mean, you even think we were joking earlier about cigars and the nicotine pagans or whatever.
But, you know, the thing about cigarette smoking, I was taught as a kid, cigarette smoking is not cool.
And I agree with that.
But cigarette smokers just look cool.
I don't know what to tell you.
They're behind the jam.
I'm never getting rid of those images.
I'm like, that guy's a badass riding on a horse.
I'm like, I don't know.
I want to be like that guy.
Yeah.
Yes.
And there is this sense of now, you know, puffing on a cigar is politically incorrect.
The left wants you to take a bunch of depression drugs and all sorts of pills and marijuana and stuff.
But something like tobacco, a founding crop of America, is considered politically incorrect.
You're not allowed to do it.
And so, bizarrely, you know, 70 years after the 1950s, you're back in a place where Something like, I'm not focusing on tobacco in its own right, I'm just saying as a symbol of something else, where really a lot of behaviors from the 1950s, wanting to have a family, being a man and thinking women are pretty, and actually preferring the pretty women to, you know, that stuff.
We saw it last week, it was Miss Universe, like, it's the first, like, I was like, I put up a tweet, and you know, again, I get hate and I get love, but like, it was like, you know, Elon commented, so I was like, this is good.
It's like, wait a minute, like, A woman without a penis who has a reasonable and healthy body mass index finally won a beauty pageant.
You didn't have the token.
I don't know.
It's sort of hard to win Miss Universe if the average man I know wouldn't even look at her at a bar.
That's just...
That's my break point.
And it was like, wow, an objectively attractive woman that didn't check a bunch of boxes and, you know, had female genitalia, like one Miss Universe or whatever pageant it was.
Like, I'm like, this is a win!
Yes, I... And everyone else came in on it like, wow, that is unusual for us to happen in 2024. We're back.
It's crazy.
Yeah, we're back.
I guess that's the conclusion.
I was in a car yesterday driving back from Louisiana to Nashville.
My producer's in the front seat.
I'm sitting in the back riding, doing work, whatever.
And he says to me, wow, Michael, this is crazy.
You're not going to believe this.
I said, what?
He goes, a hot chick won Miss Universe.
Stop the presses.
Someone you'd actually sleep with if you weren't happily married.
You know, like...
What is going on?
What is happening?
It's no, truly, you think like, oh, wow, are we becoming normal again?
That's cool.
And even, you know, you hear with like Elon coming out, Elon, who in many ways is a very abnormal person.
You know, he's this super genius.
He's running five of the most exciting companies in the world.
He's advising the president.
He's catching rocket ships.
He's, you know, in many ways, very abnormal.
But in some ways, he's very normal, which is he, you know, he posts funny memes and he says people need to have more kids and they need to do normal stuff.
And you think, yeah, there's an appetite for that.
We have been deprived of that for so long.
We've been told by a corrupt political class, led in no small part by the media, the crooked press, We've been told you can't have that if you desire those normal things.
You're evil.
Something's wrong with you.
And finally, that cracks up a little bit.
It's like breathing fresh air again.
I'm not joking.
The day after the election, I thought it was going to drag on for days and days.
By the way, me too.
I was like, we're going to have weeks of this crap and...
And we didn't.
I spoke that morning to Marsha Blackburn and I said, Senator, is this going to go two weeks now?
She said, no, Michael, we're going to have 270 by midnight.
And I said, okay, we'll see about that.
And I think Daily Wire called it at 1215, 1220 or something a.m.
And I kid you not, in the days that followed, I felt lighter.
Not just because of how good the administration could be, though I'm obviously excited about that.
It was almost a relief, as though God spared us.
This media was just coming at us, you know?
Well, you know, I saw it, like, you know, in the two weeks since, you know, I go out to dinner to, you know, with my kids to some local restaurant, and the owner will be like, hey, like...
We're expanding.
I'm like, what do you mean?
like, well, we've been thinking about it for a while, but like, we literally were waiting for those results to decide whether we have to hunker down and just, you know, prepare for incoming fire.
Or if we're actually going to take a chance, take a chance to live our American dream, take a chance to be an entrepreneur and grow our business.
Like I've heard that conversation and like, and I've been really busy, so I haven't been out all that much, but from like three or four different businesses that I happen to, you know, be in there.
So it's really, really a big deal.
It is.
You can just kind of feel it in the air.
And so now what's going to happen for the next month and a half, or more than that, I guess, is you're going to have the Biden administration trying to screw up everything that they possibly can.
Well, they're starting World War III, I mean, with these long-range missiles that can target Moscow.
I mean, like, you know, they got to...
I guess it's the last-ditch favor to their pals at the military-industrial complex, but, you know, hopefully we can fix that.
But it's like they're trying to put up obstacles for my father to create world peace.
It's like...
Again, it's sick.
I guess you also see it in corporate America still.
I think we have a chance from a governmental perspective now, and I talk a lot about the parallel economy and building our own network to go against what we see as the wokeness in the corporate world.
I know Daily Wire is doing something similar.
What does that parallel economy mean to you?
Because I think you can't just win the government side if If that woke virus is still controlling corporate America, and that's how you get your board seat, and that's how you get by, whether it's ESG or DEI, that doesn't seem to benefit shareholders.
What does that mean to you as it relates to the parallel economy?
Well, think about all the way back to Barry Goldwater, who lost in a landslide, but some say he didn't really lose.
It took 16 years to count the votes, and he helped Reagan win in 1980. Barry Goldwater's book, Conscience of a Conservative, ghostwritten by Brent Bozell, points out A conservative is not merely against monopolistic, tyrannical government power.
We're against an undue concentration of power everywhere.
You know, if the government's depriving me of my rights, that bothers me.
But I don't suddenly feel good because it's a corporation that's depriving me of my rights.
Whoever is doing it, I want that to stop.
And so you had a lot of corrupt practices in the media, or rather in corporate America, certainly in the social media, which controlled the whole public square and kicked us out, tried to kick us out, but then also just in retail, in regular big corporations.
I think a good example would be GARM, the Global Alliance for Responsible Media, was this cartel that brought together corporations all around the world And said, hey, we're going to harness your power and we're going to wield it against any social media site, any platform that allows conservatives to speak their mind.
And fortunately, we were able to help break that up.
So Garm is no more, but they're going to try to do something else.
Elon was very helpful with that as well with Garm.
So you need to offer people alternatives.
And there's two sides to it.
You know, at Daily Wire, we have Jeremy's razors because Harry's razors tried to cancel me one time years ago because I said men and women are different.
And so they tried to cancel me and they said that, you know, we had a misalignment of values.
They insulted our audience.
And so Jeremy, like a complete maniac, spends a year or two and at least a million dollars, at this point millions of dollars, to launch his own competitor, Razor Company, and eat Harry's lunch, which is exactly what happened.
Then Hershey's decides to go trans, so Jeremy launched his own chocolate company.
There was the she-her...
A chocolate bar.
And then the he-him.
And the he-him, of course, had nuts.
So, you know, you had the chocolate company.
But then, okay, those are obviously reactive products.
We sold a zillion of them.
You know, I mean, people really liked it.
Good business.
But then, for something like Mayflower Cigars, which I look forward to smoking in January with you.
I'll be smoking one today, actually.
But something with Mayflower, it's not as though we're saying, hey, stop giving your money to woke people.
There aren't woke cigar companies.
It's saying something different.
It's saying, look, this is a good product.
We know this is a really high-quality product.
It's made with care.
It's artistic.
There's a story here with Mayflower.
Though I'm a little bit swarthy and New Yorker myself, some of my family on my father's side comes from the Mayflower, very waspy.
This is part of American history.
There's family heritage here.
And so it's not just that we're offering you the opportunity to Harm another company.
We're offering you a positive vision here.
And I think this is something that MAGA has really done, both culturally and in government, which is to say, hey, it's not just that we're going to beat back those woke Democrats, or we're not even just going to cut the government.
We're not merely against something.
We're for something.
We're for safe communities.
We're for healthy food.
We're for a strong America.
We're for the flag and hugging the flag and living in a good country.
That's a much more inspiring vision than just attacking someone else.
I agree.
Well, you know, Michael, thank you so much for joining us.
Guys, check out Mayflower Cigars.
Follow Michael Knowles.
Just great stuff, man.
And I definitely am taking you up on that cigar in January.
I'm assuming you're going to be at the inauguration.
If not, hit me up and we'll make sure that happens.
Excellent.
Thank you.
I'm looking forward to it and I'll make sure I bring a box.
Thanks a lot, bud.
Be well.
And much more coming up.
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Guys, joining me now, Breitbart News Editor-in-Chief, the one and only, the brilliant, the Alex Marlow.
Alex, how are you, buddy?
Don, it is so good to see you, and I always appreciate when I get the invite from Don Jr., that always is a good way to get a smile on my face, so I appreciate it.
Listen, I'm glad to have you, man.
You know, I'm always pushing the stuff at Breitbart.
You guys have been on a lot of this movement for quite some time.
I mean, I think you saw it and or helped create the window for a lot of what we've been trying to do as well.
Yeah, it's interesting how you phrase that because that is true.
It's both because we try to be ahead of our audience in a way, but we also try to respond to our audience.
And I've got that job as editor-in-chief of Breitbart of trying to decide when we really want to push our audience because we feel like we're ahead.
But also to note, sometimes if they're all calling us out that maybe we're on the wrong side of something and we get to take it in.
But your dad's rise, we absolutely spotted before anyone else in the media.
I'm very proud of that.
I will dine out on that for the rest of my life.
So I get used to me bragging about that if you haven't heard me before.
But also, I still am surprised at how much good can be done because he brought in so many people you did as well to this coalition in this election.
Even I couldn't believe how big the coalition got by the end, where you got comedians and UFC fighters and the Trump dances in the end zone and all the podcasters.
Who would have seen that?
I mean, even I didn't see it getting that big this fast.
Yeah, I mean, you guys hit on that.
I've been talking about it a ton, but, you know, the notion of the viral Trump dance.
I mean, I watched the NFL last weekend.
I mean, you know, four or five guys doing the Trump dance in the end zone, you know, but it's a sign, you know, beyond that of a massive shift.
These people may have thought about those things.
They may have even been on board, but it was like, I can't say anything.
You know, there's my Nike contract.
No, they've thrown coalition to the wind.
They don't care.
It's cool.
It sort of goes back to, I guess, Andrew Breitbart himself, his own vision about the relationship between politics and culture, that politics is downstream of culture.
If you've lost culture, it doesn't matter what your politics are.
You're not going to get there.
Certainly not, you know, in a democracy or in a republic.
What's sort of the big takeaway for you from these election results and maybe the stuff that's happened since then in the cultural phenomenon?
Yeah, there's a couple things that I'm looking at that are a big deal.
There's one thing that's a compliment to your dad and his team, that he's improved.
And this is one thing that I thought I knew Donald Trump very well.
I've interviewed him nine or ten times.
It's not like I know him as well as even a lot of people in media.
There's other people who have spent more time with him.
But I've been a student of his, and I felt like I didn't know he had the capacity to improve as much as he did.
I thought he was who he is.
That's way good enough for me.
My favorite politician anyway.
But he improved.
He made the coalition bigger.
He got more disciplined.
He didn't make as many mistakes.
He seemed to understand when to step on the brakes, when to step on the gas.
And that really was a pleasant surprise for me.
And if he applies that to this administration, he's going to be a more historical figure than he is now.
I think that's really big.
I think the failed first assassination attempt, that really opened the floodgates to a whole new demographic of supporter, the obvious one being Musk, who it was very clear after that that he was going to go all in.
And that's a huge benefit to Trump.
And I don't like everything Musk does or stands for.
I'm not a Musk super fan like so many people on X, but he's a cultural force second only to Donald Trump in this world at this moment.
And for him to come out the way he has, with all of his charisma and all of his energy, very inspiring.
And you know that's going to bring millions of people into this huge tent with a capital Y. Those are really big ones.
But I also am heartened by the cabinet picks.
I know today is where we're talking about this.
There's a lot of cabinet pick drama right now.
But the instinct to go with people who are going to be loyal to him Not trying to win over the establishment, not trying to co-opt the middle, not trying to get squishy rhinos.
Yet people who will be loyal to Trump and his agenda and are fighters and are not intimidated by the media, those are the people who are going to dismantle the deep state and drain the swamp.
It's not going to be the rhino types that unfortunately got way too many spots last time.
Yeah, I mean, it's sort of, you know, promises made, promises kept.
You know, bringing in Tulsi Gabbard, whether you agree with everything she said or not, it doesn't matter.
Like, there's a lot of people that came over because they loved what she had to say, and she's going to have a powerful position.
I mean, you know, obviously, RFK Jr., you know, we may not agree with everything.
I'm on a policy, but, like, this guy understands what's going on in the world of health.
I've gotten, you know, I was a big part of bringing both of those guys in, sort of back-channeling it, keeping away the leaks, and just doing that with my father and them directly.
You know, being able to bring in these people from outside of the Republican Party who had incredible value to that, had their own sort of base and following.
It's not just one guy, one idea and everything.
Like, it's actually a coalition of real people.
Musk obviously being the largest of all of them, but now you have like an actual team.
And the way I look at it, I'd love to hear your thoughts is, had you won in 2020, It would have been, hey, the same guys in the administration, many of whom were sort of the rhinos that you brought in to appease the establishment or were given to you by those people.
This guy is great.
Trust me.
And you didn't know any better.
But now, after nine years of being in the game, four years in office, four years fighting out of that, Now you can actually create a government from scratch of people who will actually go to the mattresses for the mandate that the American people want.
Not just what my father wants, but what was told by the American people who were sick of Washington, D.C., go fight for it.
Yeah, and by the way, it's very, very, very minor scale, but that's similar to my job at Breitbart.
It's not just what I want.
It's also what does the audience need?
What do they want to get?
And I got to honor that.
That is part of the gig.
And your father feels that clearly with what he's doing, I think, in terms of the policy he's setting forth.
But this is really noteworthy that it's probably the worst case scenario for the Democrats, the way it worked out.
Is that they had Trump in their hair for four years anyway.
They're obsessed with him in the interim.
And he's going to be just such a stronger president with such a stronger cabinet this time around.
And a clear agenda.
I bet the first hundred days are going to be absolute gangbusters.
Which, Don, I don't mean to insult the man or you or anyone involved, but the first year of the Trump administration was not your most effective year.
It was not a great year.
The priorities were not there.
I think that's fair.
We've got to be objectively honest.
We've got to be honest.
You know why?
Because the first night he had ever slept in Washington, D.C. was in the White House.
And you have sort of, at the time, an RNC that wasn't exactly, let's say, welcoming.
I remember I was sitting there with Steve Bannon when the Axis Hollywood tapes came out, and Reince Priebus, who was heading the RNC at the time, Well, you can drop out now.
And I'm like, we got 10 days left.
Like, what do you mean drop out?
Like, Steve and I were literally the only people that weren't even considering this idea.
I guess my father, too.
And it was like, well, you just drop out now.
It's going to be the most historic upset ever.
And it was like, you can just get out now and just give it to her.
And like, it was like, I don't know.
But it's different.
You just didn't have the knowledge base.
And I think there was a lot of benefits from coming in as an outsider.
But I think there's also some liability to that in terms of an effective start.
Now it's very different.
It's way different.
If you think about the Lafayette, which has been a big area of obsession for me lately, and if you think about the assassination attempts, and you think about the calling us all Nazis because we won a Madison Square Garden rally, it's all so ridiculous that I honestly think that there was a moment where maybe post-coronavirus,
where Trump was under, and post-January the 6th, Where maybe if Trump had won again in 24, then he would not have even been able to field the cabinet that he fielded last time.
That has totally changed now.
After all these attacks, now I think everyone wants to go and drop everything and come and help Donald Trump.
And that should be very intimidating to people who don't share our values because they blew that.
Even if he won again, he might have had, you know, he's picking up scraps for people who will help him out because of all the attacks.
Now that's not the case.
Now he's got Elon freaking Musk right by his side.
Yeah, I mean, you at least, you have a voice.
You know, Twitter 1.0 versus Twitter 2.0.
I mean, I know this because I was on there.
I had a huge platform before because of The Apprentice and all these things.
So it's like, I knew what was going on.
They were like, how dare you say they're shadow banning you?
How would you know?
I was like, well, yesterday I was getting like an average of 5,000 retweets a post.
Today I'm getting...
Three.
They're like, well, 3,000, that's not big.
No, no, like, three.
Like, three retweets.
Like, not 3,000.
Like, something happened.
Now it's so obvious all of that's out there.
I mean, I guess on a policy front, I know you've highlighted, really, that the second Trump term will be, you know, a deregulation bonanza.
We hear a lot about red tape.
We see the insanity.
We see what's going on at FEMA. We see it across the board.
We see the Pentagon, you know, failing its, you know, audits every year.
You know, You know, what is, what's the red tape in your mind?
Where would you like to see it go?
I'd like to see it all go, but where do you want to start and what do you think are the biggest things we got to tackle early?
It's so funny you say this because I was just assigning my team.
I said, we need to start laying out what it actually looks like.
What does deregulation?
What does swamp draining look like?
The first thing you got to do is you got to put the right people in place and that's happening.
You can see this with the, this is why we're getting the Tulsi's and We're getting the Robert Kennedys.
That we're getting perhaps Hegseth, maybe if he survives.
And the intention of Matt Gaetz, though, he didn't make it.
But the whole point is these people would all fearlessly dismantle elements of their own bureaucracy.
And tapping the people for cabinet positions who are willing to look under the hood and are willing to hand out pink slips by the pound.
Those are the people who we need in those roles.
And that's exactly who's getting picked.
So I think it starts there.
But then it goes beyond that.
It goes through these budgets and going through and making people justify their use to the American public.
And if it's not justifiable, you leave.
Getting people in these posts who are not going to go make money from the sectors that they're supposed to manage.
That's why I kind of like the Hegseth pick is out of the box as it is.
He's not going to go to Raytheon like Lloyd Austin when he's done.
I mean, that's where these guys are going to go.
And that's part of why the swamp...
You can't ban that from happening.
You can't be a general.
Absolutely.
They're the guys in charge of procurement.
They don't negotiate the price on anything because they're like, well, we want the price high so they make more money because that's the inevitable board seat.
These are the things we've got to stop, whether you're in Congress, whether you're in the Senate, whether you're a general.
If you're in the procurement process, you're signing off on these things, you shouldn't just be able to go into the private sector and profiteer as a kickback for the favors that you were doing by basically costing the American people tons of money.
I'll tell you, it's all memes today because we're still having fun and we're having a party online.
But the idea of the Doge idea is actually potentially historic because you got a guy, Musk, who, for all things he's done, the thing here that speaks out to me is that he cut 80% of the staff at X or Twitter, whatever you want to call it, and it got more powerful.
So, if that doesn't strike the fear of God into all of you in the DOJ and the State Department and things we know are too bloated, that he can't figure out where the fat is and just cut it fearlessly, then it will make recommendations.
I mean, he's not going to have the authority to do it on his own, but he'll make the recommendations.
That's exactly the approach we need to take.
If we couple that, Don, with...
Closing down the border, reining in immigration, and tapping our energy sector, which is a concession layup Biden has offered your dad, which is if we start fracking, drilling, opening up oil leases, the price of everything is going to go down.
And that is going to make an economic boom that's going to make everything else possible.
So, you know, we touched on some of these things, but, you know, what do you think specifically is causing the most level of panic amongst sort of official Washington, you know, with these picks, whether it's, again, Tulsi, RFK, you know, Elon and Vivek on the outside with Doge?
Is it just a matter of being exposed?
Are they worried about that?
Is it once you have that exposure, they can't just wait it out for four years?
You see a lot of that, but we'll just wait it out four years and we'll get back to business as usual.
Once the American public sees that, It's sort of hard to go back.
I mean, they're going to try.
Is it that the dollars won't flow to the left-wing allies as easy as you see with the NGOs?
Can you take this sort of inside that whole racket?
And what do you see is causing this panic?
Again, not just from the left, but from, frankly, a lot of the rhinos on the right that are just content with business as usual in Washington.
Here's where I would start with this.
I would start with the fact that how lost the left looks.
You're seeing some people stand up and say, well, maybe men shouldn't be in the women's bathroom, or maybe men shouldn't be beating women at sports, or maybe it's not so bad if you had a border.
It's not so bad to have a border.
Borders are pretty good.
Every other country is a border.
We should have one.
And they actually enforce it, shockingly.
Yeah, right.
So, I mean, it's not so bad.
They have them.
And so...
Our issue with the left is that they're not going to do that because their power centers are so committed to this radical ideology that they have with the trans stuff and the open borders and the soft gun crime DAs, that that's where their power centers are.
I think a lot of their voters are sick of that stuff, but that's where the money is, that's where the jobs are, and that's where all the influencers are the loudest voices.
That's where the activist class is.
And so they're going to have to have a civil war the way we had ours.
We had our civil war on the right and the populist America first side that your dad leads won.
And the rhino side that, you know, the Bush family, the McConnells, they all lost.
And so that's where we're at.
And so they need to go through that.
But that's going to leave them completely lost because the more powerful side has the ideas that have been rejected.
And that's why they're freaking out.
They're having a total crisis of consciousness.
Their identity was completely blown up, and their whole media told them Kamala Harris was going to win, and she was going to win by a lot.
She was going to win Iowa by three points.
Nostradamus coming out and saying that it's a guarantee.
Take it to the bank.
Kamala's got this thing.
I've never been wrong before.
And then what happens?
She gets absolutely shellacked in the biggest electoral blowout that we've seen in decades by a Republican.
Then what do they do?
She's leading their polls, Don, to be the 2028 nominee.
I'm so psyched.
I'm like, I'm all in on this.
Like, watching MSNB, like, I don't care that you can't afford groceries.
That's the number one one.
It's like, you know, children must be able to go through gender-affirming care without parental consent.
When I hear that, and like...
On in the media?
I mean, and maybe this is the question.
It's like, what's the opportunity?
You talked about the civil war in the Republican Party.
Obviously, the populist side sort of won.
The Democrats maybe need that reckoning, but you do need that same reckoning in the media or in the way that people consume media.
Is there an opportunity to reshape how Americans engage?
And perhaps we're seeing that.
What are those conversations like at Breitbart?
There's an interesting thing that happened that Mark Barnacle, who comes from a media family, was on MSNBC. And he was saying how he, thrown in the towel, that we're not going to be able to compete with social media because he was reacting to a story in CNBC that X was the most powerful social platform.
And we all know the power of podcasts and the geniusness of Trump going on podcasts and going on Twitch and going on stuff like that.
People are getting their news from these alternative sources now as default.
And that's not going to change because the younger generations aren't cord cutters, Don, like you might be or I might be.
They're cord nevers.
They never had a cord.
They never had cable piped in their home.
They're not getting ABC and NBC and CBS. They're not going to pay for the Washington Post.
If they're buying the New York Times, it's for recipes.
And the recipes aren't even that good.
You can get free ones that are better online.
They're just not that good.
I do this for a living and I don't pay for the firewall at the Washington Post or the New York Times.
I refuse to do it because literally it's irrelevant to me.
I've had, and you know some of my guys on my team, they're like, hey, they just did a big logo article in one of the, you know, legacy media papers.
And they're like, what'd you think of it?
It was like, that's behind the paywall.
I didn't even read it.
Like, they were like, Don, it was two days ago.
I was like, I really don't care.
It's almost irrelevant.
And by the way, same goes for even conservative media.
Like, I'd been banned off of Fox for two and a half years.
And guess what it did to my...
Everything else.
Nothing.
It didn't actually change anything.
Those same people were already following me in five other places.
I wasn't on for two and a half years and it didn't change anything for me.
Wow, that's amazing, because, you know, I've been basically iced out there, too.
Laura Ingraham's been having me on, and Kudlow has me on, but that's it.
Yeah, they brought me back a little bit after the convention, because it's sort of like, you know, but, you know, it's fine.
I don't have a problem with it, but it was like...
Everybody knows.
Everyone knows that you're one of them.
I'm not trying to just flatter you here, but everyone knows you're one of the most powerful guys inside of Trump's inner circle, so that just seems weird that they wouldn't at least try to get you on their stuff.
It just seems very strange to me.
Listen, I took adverse positions to, you know, some of their advertisers and some of their board members.
And so, you know, it doesn't matter.
You know, you could be a voice for the movement.
And I'm like looking at everyone else they have on.
Well, I got more followers of them on each and every platform.
But like, I guess I literally had it.
One of the shows had me the day my father was indicted.
They're like, we'd love you to talk about it.
And then I'm like, okay, I'm waiting for the video van to show up to hop in there and do the studio from the van.
And like five minutes before, I'm like, hey guys, the van's not here.
They're like, oh yeah, we found someone better to talk about it.
I'm like, so you found someone better than me to talk about my father's literal indictment with our businesses in New York that I literally run with my brother.
And it was like some journeyman lawyer.
I'm like, Yeah, and I'm friendly with some of these people.
I won't name names, but like, I was like, he's like, yeah, dude, I'm sorry, dude.
We got a call from up high.
Like, you know, can't do it.
I'm like, okay, that's fair.
Like, I get it.
We all play that game.
Like, I'm going to keep being honest and open.
And, you know, obviously I supported Tucker a lot.
That probably didn't help the cause.
But I'm like, I don't know.
He's a pretty good voice in our movement.
But it's all power moves.
And I don't like this game.
I don't like playing them.
And I've never...
I've tried to avoid them as much as I can as Edward Breitbart.
And there's always a lot of incentive to try to power move people.
But ultimately, this is a battle of ideas.
And the ideas that are resonating with our audience And will hopefully drive your dad's policies in the beginning of this administration.
Those are ascendant ideas.
And the idea that America is a great place and that we want to have fun again.
The outrageousness that they said that we're the joyless ones.
They said we're the joyless, they're the joyful ones.
Those people are all bummers.
They are walking around thinking they're surrounded by closet fascists and Nazis who are garbage.
And we're out there doing the Trump dance in the end zone.
It's like, we're having But if you look at the, you know, whether it's depression rates, or the people who are on, you know, depression meds, you know, if you look at like the people who are like, disproportionately on that stuff or affected by it, it's, it's the left.
Yes.
You know, what was it like?
I think it was like white suburban women were like the highest medicated class.
And those are the people that are like, because they want for nothing, really.
They have it pretty easy.
So like, I guess, you know, wokeism and virtue signaling is like, it's literally their currency in life.
And when that's pulled away from them, it's like, what do we do?
But it's interesting to see that.
So when I heard this joy, I kept going, it seems like the joy is gone, guys.
I don't see a lot of joy.
It's gone.
They're very confused people.
And one thing that's noteworthy about your dad and about your style, about my style, we're trying to have clarity, and sometimes that doesn't mean we're perfect, but we want to communicate with our audience in an authentic way.
Kamala, who is a full-time career woman, doesn't have children of her own, they keep shooting her in the kitchen.
They keep talking about how good she is at making chicken.
We were just told that's not the key to success.
The key to success is being a girl boss.
But Hillary Clinton really carries hot sauce in her purse.
Like, they don't learn.
They don't learn.
And that's why the blue-collar billionaire theme works so well with your dad, is that he's somehow more relatable, having a totally unrelatable life than Kamala Harris is, who's a total mediocrity.
We never liked her.
She was always mediocre.
She was mediocre in California, where I'm from.
She was a mediocre senator whose big thing was trying to take out Brett Kavanaugh and it failed.
She did nothing as vice president.
Everything in her portfolio went backwards.
And then they anointed her without her having to get one vote.
And she stunk in the election.
She was lazy.
She campaigned improperly.
She had no good ideas that resonated with the American people.
And now they want to nominate her again in 2028.
And I say, do it.
You got it for it.
You got it.
The one thing I, you know, and I'm still a baby to this game, but I think I've learned a lot in nine years.
The one thing that seems to resonate with people in politics is authenticity.
You don't even have to agree with like if you're authentic and real people like, OK, I can like that guy.
And if I like that guy, I'll probably vote for him.
And and they don't have much of that, if any.
You gotta do it.
Yeah, they don't have any of it.
And this is a huge advantage for us.
And that's why we have to run up the score.
That's why we've got to drain the swamp now.
We've got to get the best people in there that we can.
And we've got to send a signal to anyone who's not on board with the Trump agenda, anyone who's going to be interfering with that, that that will not be tolerated at all right now, because that is what the American public voted for.
And I've never seen an opportunity this big.
This is our biggest opportunity.
This is the lowest moment the left has ever had.
They have no bench.
Nancy Pelosi is going to run again.
She's a billion years old.
I bet they run Biden again in 2028. I bet it's a Biden-Biden ticket.
It's going to be Joe and Hunter.
I don't know who's going to be at the top of the ticket, but that's it.
Can we make shirts?
Can we do the job?
You want to get in on it with me?
That'd be solid.
Well, I mean, yeah, no, it's wild to see all of that.
I'm actually seeing, I hadn't even read this yet, my team just gave it to me, that Comcast basically said that they're willing to sell off MSNBC for pennies on the dollar because it's tainting all of NBCUniversal.
By the way, My next call as soon as we get off of here is going to be to Elon and be like, hey man, I've got the funniest idea in the world for you.
You know, maybe we'll let Alex Marlow of Breitbart run MSDNC. Do you expect any other major sort of media disruptions or major deals with this?
Because like I look at CNN, it's all artificial, right?
It's artificial.
It's not real.
The ratings don't justify the level of advertisers.
And you know, again, I like them more than, obviously, CNN, but, like, you know, I've talked about it just a few minutes ago.
I've had my issues with Fox News and whatever it may be, but you look at the advertisers that are there, and it's like, it's the pocket catheter.
And I'm like, well, how...
They get 5X the viewership.
No, but it's true, right?
It's my pillow in the pocket catheter.
Like...
Recycled on end.
And I'm like, but they have five times the viewership of CNN's average show.
And yet, you know, there's still sort of, let's call it white shoe, you know, advertisers on these things.
It can't be working.
There's got to be something.
You know, what do you see going on there on the media side?
Well, first of all, if you're going to talk to Elon, you should suggest my big idea, which is we need to have the eye catheter, and he can invent it.
It's like something that's digitized.
I'm not sure I'm into the brain chip yet, but I could do one of my most catheters, just in case.
Just have that go for me.
Yeah, I've had an interesting conversation with about it.
Yeah, I'm like, I'm not sure I want to wire myself that way.
I could see downside, but I can also see, you know, for people who've, you know, whether it's, you know, traumatic brain injury, I could see it for something.
I'm just like...
I'm not there yet.
This is really exciting for me because of my first book, Breaking the News, which came out a few years ago and was New York Times bestseller.
And I mentioned I won't be getting any more money for it.
So the point is that I'm proud of this.
One of my main legacies, I think, in the book was pointing out that it's not as simple as liberal media bias.
It's actually corporatism is what is driving the media.
And these news outlets were really fronts for major mega corporations that operate around the world.
And so when you take a company like NBC, Comcast, Universal, it wasn't just that they're reporting from the left.
Of course, they're on the left.
They're protecting the status quo from a multinational conglomerate that has deep interest in China.
So they're not going to be investigating the coronavirus.
They're not going to be telling us about that.
And they're basically trying to gatekeep to make sure that other voices don't break out and that they can control things at a corporate level.
And try to use their mega platform to do that, to get their agendas through across the world.
It's actually much more nefarious than these guys just, you know, went to Berkeley and now they're liberals.
They're not buying an ad because they're advertising their product.
They're buying an ad to prevent anyone in the news from actually investigating The ramifications, the repercussions of said product.
You know, it's just like, you can't touch that because that's our biggest guy.
Just avoid the topic entirely.
So it's a sort of, it's a lie by omission.
Exactly right.
And that's why independent voices have broken out, because I think there has been this underneath people have been starting to understand that and that there's something even worse than liberal media bias going on.
But now what's happened is that with Donald Trump coming in and with the fact that these people lied to their audiences and they lied not just about the election, but if you read the section of that book on MSNBC, particularly Rachel Maddow, Rachel Maddow comes off as a full blown kook the way she dealt with Russia.
Everyone says she's so smart, she's a Rhodes Scholar.
She comes off as an absolute freak show if you read her actual quotes about the Russian collusion fake nonsense story that was always fake and we always knew it was fake.
So what's happened now is NBC, Comcast, Universal, as you point out, Now it's a liability to have NBC because they actually besmirched the whole brand.
They disparaged the brand.
And so they got to offload it by any means necessary to protect the whole.
They got to cut off the part immediately if they're going to save the whole.
It's an amputation is what's going on.
Yeah, it's incredible to see.
And I hope it continues.
Because, hey, I'd love there to just be some honesty.
And I think both sides are aware of that.
But as someone who was sort of the recipient of the Russia, Russia, Russia nonsense for nine years and did a lot of testimony about it and all that stuff, everyone knew it was a lie.
Didn't stop them from doing it.
There's still people accusing us of that.
It didn't matter.
And so when news became entertainment, when the advertising was just the way to get them to not You know, I think the American people now see that it's all been a lie.
And I think it's actually been great for, you know, guys like yourself, people who would be out of the mainstream, guys like myself in the podcast world or even on social media where, you know, I can get what's going on out there because, A, I have a pretty good access to be a fly on the wall in so many of these things.
But, like, I'd see...
I saw it when my father was president.
Like, I was in the room for some of these things.
Like, I saw what happened, and I see the way it's reported and leaked.
I'm like, it's not at all what happened, but it didn't matter.
They'd scream about it for days on end.
And, you know, by the time the correction came out six months later, it didn't matter.
They were able to effectively get what they wanted at the time.
And so that's why it's so critical to really cut off that power that they had to be able to drive and or create a narrative, because it didn't matter if it was disproven later.
They still got what they needed in the moment.
Yeah, their incentives were, number one, to protect the corporation, number two, to push their narratives.
And that's what they did.
You had the right word there with narratives.
I mean, that's it.
That's what they do.
And then truth is not a left-wing value at all.
So there's no incentive for them to be truthful at all because the ratings don't...
MSNBC maintained higher ratings than CNN did, and MSNBC was even less truthful than CNN. CNN was one hoax after the next, not to justify anything CNN does.
But there's at least a few people over there who are probably not entirely partisan.
MSNBC, their audience will not tolerate any balance.
And this is one thing I'll be watching as some of these networks suggest that we need to have more conservatives on.
That's not going to balance.
Their audience doesn't want balance.
Their audience wants the hysteria.
They love the drama.
I mean, I definitely know guys, you know, from conservative media, they're like, listen, you know, we want your dad to win, but like, we'll make a lot more money if he doesn't, because it's easier to be screaming, you know, from the minority, right?
You can scream about everything that someone's doing wrong much, much better than defend, perhaps, you know, whether it's missteps or mistakes of your guy, if he's, you know, not doing 1000% of what he said he would do.
Yeah, and that's, I think, a gross miscalculation.
I think your dad's good for everyone's business, no matter what business you're in.
After Trump, I think conventional media is over because it's just too boring to cover everything.
You need another way.
They don't have the personality to actually generate real viewership without the hysteria created by Trump derangement syndrome one way or the other.
Yeah, that's right.
And I think that that's why we have a historic opportunity, as I keep mentioning, to just run up the score, because we're converting people at a rapid rate.
It's so heartening that young men are coming to our side, suburban women are.
People just don't care about abortion that much, Don.
I mean, they care about it a little bit, and your dad's position is probably the mainstream position in this country, believe it or not.
We're not told that, but it probably is.
And it just doesn't affect enough people for them to only have a party based on that one issue.
And that's all they've got right now.
And so this is our chance because we can be the party of good government, of reduced budgets, of fighting corruption, of authenticity, of borders, of a strong American identity, which we haven't had in forever.
We've been embarrassed to say we're Americans.
We're proud of it.
All this is coming back and coming back now.
And it's really just I've never been so optimistic, to be honest.
Yeah, it just, it feels great right now.
And you're right about the abortion issue, because if they were actually intellectually honest, they'd look at what happened.
It's like, well, it said back to the States, like, neither Trump nor Kamala Harris actually have the power to do any of the things that you think they're going to do.
You know, Kamala Harris can't just wave a magic wand if she won and, like, give you the, you know, the drive-through abortion for your six-year-old, you know, that you want to be able to have the right for, and Trump can't ban it that way.
It's sort of like the public is going to speak in the individual states, and so that's like, I don't under, like, they were never even intellectually honest about that argument.
It was just hysteria.
It always was.
It's one of these things where you saw this in the polls, where quite a number of people who listed abortion as a top issue still voted for Trump.
So it's people who, they get it.
Abortions unfortunately went up after the Dobbs decision, after Roe v.
Wade was overturned.
And I'm a pro-life person and I don't take the issue lightly, but the reality is that if you want an abortion in this country, you can get it.
And it's going to be a little harder for some of you, but that's not the end of the world.
It's such a serious issue.
We're talking about terminating the life of your young in the womb.
You might have to take a plane flight.
That's not so much to ask if you must engage in that activity.
And a lot of people Are okay with that.
That's okay with it.
If you really want your abortion, you can get it.
And it's a state's right issue.
That's Donald Trump's position.
And why the Supreme Court needs to justify it or else you can't vote Republican.
I understand that logic.
And apparently a lot of Americans agree with me.
Well, Alex, thank you very much for being here.
As always, great talking to you.
Guys, check out Alex Marlowe on Breitbart.
Check out everything they do.
Great stuff.
True leader in the movement, both in terms of pushing it as well as sort of seeing what was going on in the zeitgeist.
Huge thing.
Alex, thank you very much, and I hope you have an awesome Thanksgiving, buddy.
Don, could I share that?
I got a new show.
I'm on Rumble.
It's big.
Let's go.
The Alex Marlowe show just started two weeks ago, so we're just getting our feet wet, but we're off to a great start, and the Rumble numbers are great, so I really appreciate Rumble, and everyone that wants to check it out, wherever you get your podcasts, the Alex Marlowe show, just a daily new show.
I want you guys to get the truth.
Truth first, and then I'll give you my take after that.
I love that.
And guys, check it out as long as it's not competing with Triggered, okay?
You know, as long as he's not competing with Triggered, you can watch Alex.
Otherwise, definitely don't.
But I appreciate it, buddy.
Thanks a lot, man.
Congratulations on that as well.
And guys, make sure to check that out.
You'll get some real information there.
Thanks, Don.
Guys, thanks so much for tuning in.
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