Win By More, Lose By Less: Donald Trump's Strategy for Victory
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Hey, everybody, a list of ideas that Donald Trump could use in his campaign.
Win by more, lose by less.
We will tell you what that means as we talk about this ever-developing, rapid-changing race.
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Yesterday, Kamala Harris made the announcement official.
Tim Walz is the vice president.
Not the vice president of the country, but the vice presidential selection.
Who is Tim Walz?
Well, we went yesterday in great meticulous detail and showed you that he is a Marxist from Minnesota.
He is without a doubt one of the most radical selections ever for vice president.
Similar to Hubert Humphrey and other Minnesota Democrats of the past, he is out of the mainstream
of this country.
But Kamala Harris has a very specific plan.
And mind you, I watched the entire announcement yesterday.
I watched the entire thing in Philadelphia, from Josh Shapiro's speech to John Fetterman's
speech to the segue of Kamala Harris coming out with Tim Walz.
Let me tell you my first observation.
Kamala Harris is receiving coaching and she's accepting it.
There were at least five times yesterday Because I've watched a fair amount of Kamala Harris throughout the years where she wanted to laugh.
And she wanted to cackle.
And she stopped herself.
Somebody on her team, who knows what they're talking about, has told her, stop cackling.
We love you Kamala, but you gotta stop doing that.
Watch this clip right here.
This is cut 63.
This shows how she's being coached.
She is being micromanaged by the best that Hollywood has to offer.
And more importantly, she's receiving the coaching.
Having watched Kamala Harris now for over five years very intimately, you could tell when she's about to do that horrendous nails-on-a-chalkboard cackle.
But she didn't do it once yesterday.
But she wanted to.
Watch closely.
Play cut 63.
Good evening.
Good evening.
Good evening everyone.
Good evening.
She doesn't know what to do other than say good evening right at the beginning.
She's almost about to do that awful cackle that she's done and she stopped herself.
Her speeches are even shorter than Biden's.
They're very crisp.
She does not go off teleprompter.
They are well-written.
They know that she's insanely unlikable.
She's received the coaching.
Stop cackling.
Hide her away.
It's been 17 days that she has now been hiding from the media, and it might end up being 71 days.
Why would Kamala Harris have to take a single question this entire election season?
And if she does, she'll sit down with George Stephanopoulos or Lester Holt, and it will be easy softball-type stuff.
The Democrats are playing to win, and she is receiving this coaching.
The cackle is gone.
The more presidential-type aesthetic is in.
She's got that goofball Bernie Sanders with a beer belly walking around with his jaw down to his knees as if he's never been in an auditorium before.
The guy's the opposite of presidential.
But Kamala Harris at the rally yesterday in Philadelphia, Shows us the scripting.
Because Kamala Harris is a fake candidate, but Tom Cruise is a fake fighter pilot.
You can play a part.
She actually might be a good actress.
Mel Gibson is a fake William Wallace.
Russell Crowe is a fake Maximus.
She wants to win.
And the Hollywood scripters and the coaches of the Democrat Party are telling her, stop cackling.
Stop the over-the-top type of hand movements and gestures.
She's got to get a little better at that.
Read the teleprompter.
Don't get too animated about Trump.
And then exit stage.
And she says, okay.
She is more ambitious than Lucifer.
She will do whatever it takes.
We know that from her career.
From Willie Brown, California Attorney General, U.S.
Senator, Vice President.
She was obviously in on the removal of Joe Biden.
Mrs. Hur at the rally last evening talking about how they're going to pass universal background checks, red flag laws, assault weapons ban.
The assault weapon ban was a mistake if you were trying to win over potential swing voters in Arizona and Pennsylvania.
She shouldn't have said that.
But everything she is saying is based in data, is based in polling.
She does not go an iota, a comma, a syllable off of script.
It is an artificial intelligence, chat-GPT infused campaign.
And it is easy to make fun of, but it very well might end up working.
Does that mean Kamala Harris is going to win?
No.
Does it mean that this is going to be tight?
Oh yeah.
This thing is going to come down to the wire.
They're playing Moneyball.
They're running the numbers.
It's all stats.
While our side is mostly about vibes and attitude and the flow of energy, as one consultant told me back in 2020, you just gotta let the MAGA flow, man.
Direct quote.
When I asked the night before the election of whether or not Trump was going to win in 2020 in Grand Rapids, Michigan, he said, the vibes are great.
I said, I know, but what are your internals, what are your low propensity, likely voters, early voters, demographic profile, how are you doing in Macomb County, Wayne County, Maricopa Pinal, Pima, Cochise, Yavapai, Apache, Navajo, Gwinnett, Cobb, Luzerne, Bucks, Allegheny, and he said, this is just a consultant, it wasn't, he's like, Crowds are big.
Now, this campaign is much better.
It's much more sophisticated.
Susie, James, Chris, they're doing a great job.
But the Democrats are overanalyzing it.
They are overthinking it.
And it might work for them.
Everything is being run through an information processing system.
And their strategy that they broadcasted to us is very simple.
It is six words and you should commit it to memory.
Win by more, lose by less.
Those six words is the Democrat Harris Walls agenda for the 2024 campaign.
What does it mean to win by more and lose by less?
It is about the vanishing swing voter.
Kamala Harris wants to win by more in heavy Democrat areas, which is why she's running a complete base campaign.
Run up the score in downtown Philadelphia.
Run up the score in the LGBTQ centers.
Run up the score in the black centers.
Run up the score at the base of your party.
Run up the score in university campuses.
And then Mr. Walz will be responsible for losing by less.
Mr. Walls will be responsible for going to rural areas and having Trump win by 25 instead of 30.
25 instead of 30.
Having Trump win by 22 instead of 24.
The lose by less, win by more strategy has proven to be very successful for Democrats
in recent years.
They are not interested in swing voters.
They think they can win swing voters by relentlessly pummeling them with television advertisements and maybe they'll be late breakers, but they kind of shrug their shoulders and they say, we have 5,000 ballot chasers.
We know where all of them are.
We have more data.
We have more money.
We have more sophistication.
We have more campaign infrastructure.
So we are going to run a campaign where the enthusiasm itself in the urban corridors is electric and is kinetic and is combustible.
And in the rules, we get some of Donald Trump's base just enough to second-guess themselves.
Maybe go to third party, maybe not show up, and that's where Walls is going to be camped out.
Win by more and lose by less.
This strategy plays to their strengths.
It's a very smart play.
Now, the more conventional play would have been... Josh Shapiro.
Win over swing voters in Pennsylvania.
That still might end up being the better play, but they are running a new type of campaign.
Swing voters, schming voters.
Who cares?
Who cares if Shapiro wins over people in the middle?
We're going to win by more and lose by less and plow this thing with brute force because we have money they don't have, we have bodies they don't have, we control the election apparatus.
Who's going to stop us?
As Kamala Harris says, when we fight, we win.
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Kamala Harris, they say it was a big crowd.
I mean, for her, it's a big crowd.
It was 10,000 people.
That would be considered a medium-to-lower-size MAGA rally.
But for them, it shows some signs of life.
There's no spin, no BS.
It was a medium crowd for them.
10,000 people in Philadelphia.
They spent a lot of promo.
They spent a lot of money on that.
I think they had some performing artists, but not what they had in Georgia.
The base of the Democrat Party is thrilled.
And I want to play some pieces of tape here.
This is Kamala Harris speaking about universal background checks, red flag laws, assault weapons ban.
And without going too deep into the policy here, because I want to try to just examine what they're doing from a political standpoint, there is no technical definition of assault weapons ban.
The Walz-Harris combo will be the most radical gun-grabbing administration in American history.
While crime is going up and we are being invaded and there are 99 known terrorists that have been released into the interior of this country by Kamala Harris herself, they're going to try to take your guns away.
This is Kamala Harris reading her teleprompter.
Listen carefully, play cut 68.
So Tim is a hunter and a gun owner who believes, as the majority of gun owners do, that we need reasonable gun safety laws in America.
So as governor, he expanded background checks and increased penalties for illegal firearm sales.
And together, when we win in November, we are finally going to pass universal background checks, red flag laws, and an assault weapons ban!
Hold on a second.
Tim Walz wouldn't be able to own a firearm.
He's got a DUI.
I don't think Tim Walz would be able to own a gun.
He's got stolen valor.
Would Tim Walz be able to pass a background check?
Tim Walz is a live-action role player of a Midwestern, kind of folksy type guy.
Tim Walz went 96 miles an hour in a 55 mile an hour zone.
Would Tim Walz be able to pass a background check?
In our book, Right Wing Revolution, we talk about how the left is always putting things in drag.
You got pictures of Tim Walz pheasant hunting.
And let me just say this, Tim Walz...
I'm just going to venture a guess here.
I would love to put you and Don Jr.
You each get 25 rounds.
And you guys go work a pheasant field this October.
I think he'll make a fool out of you.
Let's see how good of a shot you actually are, Tim Walls.
It is pure propaganda.
They're showing these pictures of him out in his...
With his over-under, he's like, oh yeah, look at me, I'm a huge hunter.
And people say, wow, he's so folksy, he hunts.
Look at him hunting.
Don't think about the fact that he wants to cut your kid's parts off, or the fact that he put tampons in boys' bathrooms, tamponed him.
I'm just a folksy midwestern guy.
Meanwhile, rioters are looting a target and it took him 20 hours to approve the National Guard and Minneapolis was burned to a crisp.
But hey, he live-action role plays as a pheasant hunter.
The play of Tim Walz is more and more about that blue state, blue wall, not blue state, but blue wall rust belt than anything else.
It also has elements when it comes to Nebraska, because Tim Walz was born in Nebraska, in that singular Nebraska congressional district.
They think Tim Walz will be able to help with the Big Ten vote.
They think their strategy is this.
Soften the MAGA base and soften the conservative turnout in our most, in our best areas to win, where we get 70 or 80% of the vote, and then go get 70, 80% of the vote in your very heavy Democrat areas.
And they have run the numbers and they think they can win.
Now, a counter to this needs to be that we start to think more creatively about where this campaign is going.
I understand there's a fair amount of bitterness and people that are tired and they're fatigued because they thought we were running against Biden.
That's over.
Those excuses are waning.
We are now in a political trench fight for the future of our civilization.
And it's time for us to start to propose creative, new, fresh ideas to put the Democrats on defense, put our candidates in the best possible positions.
Like we've said on this show, a town hall debate is the only type of debate that President Trump should agree to.
Nothing else.
Kamala Harris can't speak to voters.
No matter how much coaching, no matter how much chat GPT programming she gets, she's not bright enough or talented enough to actually speak to human beings.
We are going to go through ideas that I have that I've been pushing for privately and now publicly of how we can juice up and spice up this campaign.
I think you're going to love it.
I want to hear from you.
Freedom at CharlieKirk.com.
What do you think this campaign should be doing so we can play to win?
Hey everybody, Charlie Kirk here.
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charlie4hillsdale.com Here's the good news everybody.
Because I'm feeling a sense of people that are looking at what Kamala and the media are doing.
They're saying, where does this race actually stand?
We are in a commanding position in Ohio.
A commanding position in Florida.
We're in a commanding position in Iowa.
We are in a very good position in North Carolina.
And the Sun Belt is very, very winnable.
And it's very healthy.
And that is with the shotgun wedding honeymoon of Kamala Harris.
But it's time that we play offense and that we realize it's time to spice up the race a little bit.
So here are some ideas that I sent into the campaign that I think that we need to apply immediately.
And I want your ideas, freedom at charliekirk.com.
The first of which is this.
We need more President Trump grandfather content.
I think it should be a requirement that every single time President Trump answers questions every day, he should have a rotation of a different grandkid on his lap.
I thought it was one of the most powerful visuals at the RNC when he had grandkids on his lap.
He is the pro-family candidate.
He has five kids, and I think nine grandkids?
Nine or ten grandkids?
He is doing this for his grandkids.
And in my personal opinion, President Trump needs to keep on saying that.
What a great way to win over the boomer vote.
Which, by the way, we need boomers to rise up in big numbers.
And the boomer vote is looking better, everybody.
I know I've been a little tough on the baby boomers in the past.
The baby boomers can save this country.
I'm very pro-boomer.
It is Project Boomer.
Baby boomers need to realize that their grandkids will not have a country if Kamala Harris and beer belly Bernie Sanders ends up becoming President and Vice President of the United States.
President Trump is doing this for his grandkids and what an amazing optic.
Of having his grandkids sitting on his lap saying, this is why I'm fighting.
This is why I'm campaigning.
If Kamala wins, their future is dark.
If we win, and our movement wins, it is a bright future.
Inflation will be in retreat.
The border will be secure.
There'll be peace in the Middle East.
There'll be peace between Russia and Ukraine.
There won't be any more stock market collapses and crashes like you've seen.
Family first.
He has this beautiful, amazing family.
Let's put it on display.
Idea two, which I don't think is gonna happen.
Get a dog.
Americans love dogs.
I think it would be an amazing visual if President Trump got a dog.
Just, it doesn't have to be a German Shepherd.
It could be a poodle.
And just say, this is my dog.
Or at least get Baron a dog.
There has to be some sort of dog in the equation here.
What I'm getting at is we have to show President Trump as the human being that he is.
Here's the idea that people like the most.
Number three.
Almost every week that he visits, let's say Detroit, Milwaukee, Eau Claire, Scottsdale, Vegas, Atlanta, Buckhead, Charlotte, President Trump should schedule going to the local grocery store Have it be filmed by Logan Paul.
Have all the television cameras come, but also have it vlogged.
And have President Trump just camp out at one of the registers and pay for everybody's groceries for like an hour straight.
It'll cost like 10 grand.
And talk to the voters.
How much do those apples used to cost?
Wow, bacon has gone up twice?
How much does this have?
He is so good in those environments.
Imagine President Trump at a grocery store.
Just living it up with random voters, even people who hate him.
He would be like, OK, I guess you're not voting for me, but you still get free groceries.
But you won't get free groceries if Kamala Harris went something hilarious like that.
He's so good off the cuff.
He's a natural.
Kamala Harris is avoiding human beings.
We should be going in front of as many human beings as possible.
And the rallies are fine, but it's now time for Trump 3.0.
And Trump 3.0 is him going to the local publics in Palm Beach and saying, all right, I'm going to pay for everybody's groceries, but I want to hear and get it on camera.
Single mom who can barely afford and President Trump says, you know what, honey?
Why don't you go back and double up these groceries?
It's on me today so your family can eat really well this week.
Could you imagine the visual?
Kamala Harris is over talking about the most radical stuff imaginable and he's talking about paying for people's groceries right there.
It would be, first of all, money very well spent.
Second of all, that is his heart.
He is the most generous tipper.
He loves people.
He's a great human being.
Those kind of spontaneous moments.
And inflation is a winner of this election, and no place is inflation felt in such a gut-punching way that is anxiety-inducing, financially, than at the checkout line in the grocery store.
And you know, don't go to Whole Foods, where I shop, you know, all these, you know, all of those of us that are into all the more natural foods.
Go where, like, where Blake shops.
Go to Fry's.
Or, you know, go where the everyday American The majority of the middle class goes.
Have to get him into those environments.
Okay.
Number four is pretty self-evident.
Visit the border every two weeks.
Every two weeks you gotta go down to the border.
JD was just there.
You gotta go down to the border.
You gotta do a press conference.
And you have to tell that story.
The border needs to be a top two issue of this election.
And you do that by going down to the border.
And I gotta be honest, we have to play more offense on the horrifying nature of what's happening on the border.
When we go down to the border, it's too much patty cake, patty cake.
I hope that we win.
No, no, no, no.
You have to tell the story about how kids are missing in this country.
88,000 kids.
That women are getting raped.
Go down to the rape tree.
I would send President Trump down to what they call the rape tree, right on the border, and say, right there, that's where the women are tied up, and they are raped on a daily basis, ages 11, 12, and 13 years old.
Go down.
And I've been there, bound in Yuma.
And President Trump should go down there.
Again, you could have a legion of agents.
Should go down and there are thousands of abandoned passports.
Thousands.
They call it the drop zone.
Anyone can do it.
You can go up there, President Trump.
Anyone can go there.
You guys can go down to Yuma.
Thousands of abandoned passports of people from Kyrgyzstan, Pakistan, Afghanistan, Iran, Russia, and they abandoned their passports so that, it's on the Mexican side of the border technically, it's like right in the gray area, that they cannot Do a background check.
Kamala Harris is the biggest child sex trafficker in history.
That story needs to be told.
And not just told, it needs to be demonstrated.
Next one.
This is from Allie B. Stuckey.
This is her idea.
I think it's great.
The repeal of Roe vs. Wade and sending it back to the states is being presented as only a negative thing.
But thanks to the repeal of Roe vs. Wade, there are babies that are alive today that otherwise would not have been alive if it was not for that.
Tell the story, the other side of the story, that there are two-year-olds that are alive and well.
Go to their homes.
Go say hello.
Go to these little toddlers.
You need to contextualize.
And then, go to Minnesota, and do a press conference, and do it immediately, and say, the Democrats and Tim Walz support infanticide.
John Solomon broke this story, to his great credit, and we publicized it yesterday.
Eight babies, under Tim Walz.
They survived an abortion.
I want you to think about how graphic this is.
This is the sickness of the Democrat Party.
These are fully developed babies.
The abortion fails.
The baby's fighting for his life or her life.
The baby is taken out of the womb.
Fully alive.
Killed.
Perfectly legal in Minnesota.
Tim Walz supports that.
If they want to make abortion the number one issue of this election, they just put a infanticide supporter at the top of their ticket.
The country is not as pro-life as I am.
No reasonable person supports what I just described.
No reasonable person.
So many families would kill to adopt these babies that were born alive.
I want to be very clear.
This is not 8 weeks or 9 weeks or 10 weeks.
These are 30, 32 week, 33 week, fully developed babies.
99% of normal people object to this.
And you want to talk about being weird?
You creep?
Tampons for boys is weird.
Murdering babies on operating tables is sick and weird.
Promoting genderqueer in Minnesota schools is very creepy and weird.
Tim Walz.
Play offense on the abortion issue.
Next one.
Trump goes to a preschool and reads to kindergarten kids.
How great would that be?
This all, by the way, this pulls into the whole idea because Tim Walz is all into pornography for kids.
He's a big fan of it.
He actually tweeted out a picture of him reading genderqueer.
He could go into, again, it could be a Christian school or a public school, it doesn't matter, go into a school and President Trump just spends 20 minutes and he goes through, reads the Constitution or something very patriotic.
Imagine the optics.
I think it's great.
Roundtable of 15 suburban women.
I think it's very important.
Just hear out their concerns.
What are they thinking?
What are they seeing?
What are they doing?
Even if they bring up abortion, bring up the post-term abortion.
Get it on tape, by the way.
Suburban women aren't in favor of this post-term abortion stuff because they don't know it's happening because the media is lying about it.
During the DNC, I think President Trump should counter-program and go to a different city every single day.
He should go to Phoenix.
He should go to Vegas.
He should go to Atlanta.
Counter-program the DNC.
Go to a grocery store during the DNC.
Do a rally during the DNC.
Every Sunday, President Trump should visit a church in a battleground state.
Every Sunday.
And then afterwards, he can go to Dairy Queen or fire stations.
The more retail politics, the better.
Do a Victims of Illegals event, and do it frequently, of all of these families that have lost their loved ones.
And then finally, in this list, and I want your ideas, freedom at charliekirk.com, visit the Little League World Series in Pennsylvania next week.
They love him there!
It's literally in Pennsylvania.
It's in Beth- it's in, uh, not Bethlehem, Pennsylvania.
It's in, uh, it's in, uh, north-central Pennsylvania.
And offer to throw out the first pitch.
So those are my ideas of how to spice it up.
By the way, if you have them, email us freedom at charliecouric.com both privately and publicly.
We apply this.
We allow this force of Donald Trump into the wild.
We win.
I'm convinced of it.
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The campaign's doing a great job.
And they got a lot going on.
My recommendation, my encouragement to them, as I am their biggest supporters and fans, is let's develop these new wrinkles.
Let's allow this Michael Jordan of politics to go win the game.
You're in the fourth quarter.
You got Michael Jordan.
Don't overthink this.
Let him take the game-winning shot.
You could draw up the play as much as you want.
We're gonna play to win.
I want to play some of the post-rally commentary yesterday of Harris Walls.
They're thinking that Walls could bring men back to the Democrat ticket.
This feels as if it was contrived by people that think they know what white men want.
That they think they know that white men want tampons for ten-year-old boys in bathrooms.
They want the elimination of fossil fuels, driver's licenses for illegals, diversity, equity, inclusion offices, rioting.
And by the way, I think we have this tape.
Tim Walz's wife has one of the creepiest interviews I have ever seen.
By the way, did you see Tim Walz?
He shakes his wife's hands.
Every heterosexual male I know shakes his wife's hands.
It's totally normal.
Not creepy.
Not weird.
Like, totally stable.
Absolutely mainstream.
He shakes his wife's hand.
And the media doesn't even cover it.
He literally shakes his wife's hand.
As if he's meeting the Prime Minister of Spain.
Or he's like on the campaign trail meeting some county commissioner.
Oh, hello, honey.
Nice to meet you.
This is what we do, right?
This is Tim Walz's wife's... Again, you wanna talk about creepy and weird?
Yeah, that's him shaking his hand of his wife.
And she's like, no, honey, we hug.
Oh, that's right, of course!
Hug the wife, shake the hand of the man.
Hug the wife, shake the hand of the man.
Hug the... He's gotta rehearse it.
Doesn't come very natural to him.
Here is Glenn Walls in one of the darkest... I want you to imagine this.
I want you to imagine if your local city is burning to a crisp.
Would you all of a sudden put down your windows and... What is that smell?
It's napalm.
It smells like victory.
I love the smell of napalm in the morning.
I mean, these are really sick people.
Can you get that clip, Ryan, by the way?
The smell of revolution.
Play cut 57.
I would say those first days, you know, when there were riots, I could smell the burning tires.
And, um, that was, that was a very real thing.
And I kept the windows open for as long as I could, because I felt like that was such a touchstone of what was, what was happening.
You kept, you, you kept the windows open as long as you could?
What was that?
I love the smell of burning tires in the morning.
Smells like revolution.
These people should not be allowed anywhere near power.
It was a touchstone of what was happening, of people losing their small businesses, police precincts being burned.
The city that you are, your husband, your husband, your very close husband, is tasked with overseeing, and we're supposed to believe that that's like normal?
And you're the one calling J.D.
Vance weird.
Okay.
The game is on.
Yeah, Kamala Harris, the most radical, unlikable, cringe vice president in history, she has now selected the governor of Minnesota, Tim Walz, and they're going to try to win by more and lose by less.
It's going to be incumbent on every single American patriot to step up and be fearless.
You have the truth on your side.
I can say that with conviction.
Tim Walz peddled a fake internet rumor against JD Vance yesterday because they cannot run on the truth.
The truth is a threat to this entire synthetic regime.
It's going to require a grassroots movement the likes of which we have never seen before.
Do you want to be free or do you want to be captive of the state?
It is a choice.
Donald Trump is for a free society.
Kamala Harris, as Joe Biden would say, she might put you back in chains!