Clif High - Business notes about the Pure Sleep Product

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Nov. 20, 2021 - Clif High

18:04

Business notes about the Pure Sleep Product

Business notes about the Pure Sleep Product Generation 2 coming Last batch of Gen 1 on 2021-11-24

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	Okay.
	Hello, humans.
	Hello, humans.
	All right, so this is a short video about business stuff.
	Pure sleep.
	Okay, so this is just a little short thing about my pure sleep product for those who are customers and who may be and want to care about it.
	Pure sleep is a very great formula, right?
	It aids the getting to sleep and even more, in my opinion, beneficial, it aids you when you wake up.
	There's no hangover, there's no residual sleepiness, you feel energetic and ready to take on the day, right?
	It eliminates inflammation and does all this stuff that causes that effect in the morning, that you feel better on getting up.
	So it's a great formula, but it's a terrible product.
	Absolutely just a bitch of a product.
	And this is because of the formula that I came up for to achieve the end result.
	And so what I did was that I've got all of these elements from which I want specific things to join up that we may achieve the effect that we get out of pure sleep when you wake up, right?
	And so we have all of these ingredients.
	And technically speaking, the 100% of the ingredient is necessary, but it's not what I'm after.
	The other stuff within any given ingredient, the other proteins, the other carbs, these kind of things, although there's minimal carbs are not what I'm seeking.
	It's these particular, basically, bioflavonoids that when they combine with the GABA and the other stuff, they produce a situation where your body is able to repair and recover from the travails of the day previous such that you'll be much better positioned for the coming day.
	All right, so as a product, you have different considerations than as a formula.
	So as a formula, I take, you know, a little bit of this, a little bit of that, put it into a cup and I'll stir it up, and there we go.
	It's good.
	But when we've got to do this on a mass scale and achieve consistency throughout, there's other things that intrude.
	So when I'm mixing this stuff up at home, I don't have to take into account flow rate through tubing and potential heat effects in that tubing of the flow rate of the material going through.
	I don't have to take into account all different kinds of things that are involved in the manufacturing process when you go from making it at home to trying to scale, right?
	And so you'll notice if you're a pure sleep purchaser that we're continually running out.
	We're attempting to, we have solved that, okay?
	So today in this business note, I'm announcing generation two of pure sleep.
	So pure sleep formula was great, but as a product, it was really terrible because it caused problems all throughout the process.
	Not only with the supply chain and having to get stuff from all around the planet, but also within the processing of that material individually, you know, getting these various different kinds of things that don't really want to go together and then grinding them all up and mixing them.
	And it's the grinding and the mixing that has become very, very acute.
	It's the bottleneck.
	It's the slowdown.
	There's just no getting around it.
	In fact, it's gotten so bad that the woman that owns the company that does the grinding told the people at Pure Bulk, I'm paraphrasing, to make a point.
	But basically she said, you know, if you ever bring me this crap again, I'm going to get a stick and beat you about the head.
	It's that bad for them, okay?
	It is just hellacious.
	The problem is this.
	If you get into the grinding process, no matter what you do, you're going to generate heat because this is a kinetic movement.
	And now I've come up with some other mechanisms where you can actually mix with air, but even that generates heat.
	And we don't have the machinery to do this in quantity in any event.
	But the point is that all of our ingredients are very heat sensitive and have narrow ranges.
	It becomes an issue of on a hot day or when you've had a lot of other grinders and stuff going in your factory and thus the ambient temperature is higher, you're going to have more shutdowns on our material because it has this sensitivity to the heat and can't get up over a certain level.
	You've got to shut it down, let everything cool down.
	And even then, these machines are water-cooled.
	So it becomes a real issue.
	And then they have to stop and use manual labor to actually get the stuff to uncake and all of this because of the nature of the material.
	So now, this has been an ongoing problem.
	This has been a problem that has beset me since I first started trying to take this thing out on scale and had to go and learn about all of these aspects of going that route, right?
	Of making an actual product and delivering the product in a consistent manner and meeting expectations, et cetera, et cetera.
	So I knew I was getting into that when I got into this business of saying, okay, this is really good.
	I like it.
	It helps people.
	I've been making the pure sleep for myself, but also had started making it for individuals.
	Everybody loved it.
	They wanted me to make more, and I didn't want to.
	So I decided, okay, we've got to get someone to make it for me, right?
	Get it commercial so I can get out of the mixing of this business.
	Anyway, though, so the upshot is that the grinder says, nope, not doing it anymore.
	I don't care what kind of money you pay me.
	It's just not worth it.
	And we've been paying huge rates for the grinding process on a kilogram level that are just killing us.
	So Pure Sleep has a razor-thin profit margin, just barely enough to bring it to market because of the nature of the problems and dealing with the production of it, as well as the types of materials that were involved.
	So what I've done, now, so I let me get back to that point.
	I had anticipated, not the grinding problem, because it's always been a problem.
	I didn't know it was just going to finally get to the point where it drove her crazy and she wasn't going to have it anymore.
	But I should have anticipated that, but I didn't.
	But I did anticipate that there were going to be problems with our supply chain because of the nature of the materials in Pure Sleep.
	And also because so many people bitching at me when it goes sold out that I thought, okay, we've got to solve this issue.
	We've got to get out of this.
	So over the past, let me see, since March, something like that, I've been messing with the chemical analysis of what I needed to do.
	And so we had two really problem ingredients in here.
	And so what I've done is I've been able to eliminate those problem ingredients and we've replaced them with other ingredients that will provide the same chemical response in the body, biochemical response, right?
	And actually, it's going to be better.
	There's a couple of things in here that are better now.
	So we're now into generation two of pure sleep.
	We can't sustain generation one as it is now.
	And in fact, we've been told by this grinder, and this is probably the only one willing to work with us, that, you know, nope, not going to do it anymore.
	But the substitution that I had been doing in order to get us around future anticipated supply chain problems will aid us in the grinding process and eliminate that as an issue.
	It'll also improve the product and make it much more consistent and much more reliable.
	One of the things I got rid of here was monk fruit.
	Our problem with monk fruit, okay, so the initial thought on the product was to obtain a level of sweetness for taste, but also because the sweet part of it, okay, so this is tricky.
	We have, they say five tastes, and I've heard other people describe seven.
	I can agree on the five, okay, where, you know, sweet, sour, et cetera, right?
	Salty, and so on.
	These tastes are biochemical initiators, trigger switches, you know, like boom, you know, that kind of thing, right?
	So when you get a sweet taste, it actually initiates a process in your body.
	It's not simply the registering of that taste.
	It's not simply the taking in of the glycos in some form or sucrose in some form, right?
	It is more than that because it triggers off all of these processes.
	That is part of the nature of pure sleep, is that it had to obtain certain things in order to be effective because in order to be effective, you need to effectively sleep.
	You need to lower the body temperature slightly before you start getting into this sleep phase.
	So there's all these biomechanical processes that have to go on.
	So I got rid of the monk fruit because it was just a real pain because it's not consistent.
	No matter what we do, so the measurements in the range of sweetness from monk fruit are very wide.
	The need at a production level, at a manufacturing level, is to reduce that width down to something that's consistent to where you know that you're not going to get bitched at by a customer that says, hmm, this batch isn't as sweet as the last batch, right?
	Because the sweetness is necessary in triggering the response that you have to engender in the body.
	So I've gone through this whole process.
	I've eliminated these two problematic elements in the mix and I've replaced them and we've got a better mix.
	One of the ones that I replaced, that I got rid of the monk fruit, though, we replaced it with organic sugars.
	And these organic sugars are a better match for what we're going to do with the product because of the other two elements that are coming on in, which provide some body support.
	Okay, so they provide body support for sleeping through the night without things like digestion and kidney processing and these kind of things waking you up, right?
	This is a big deal for older people.
	So older people wake up frequently and even get up and go pee, that kind of thing, right?
	These kind of issues have to be understood in a more holistic sense.
	Like if your body's getting you up, you know, if you're in your 70s and your body's getting you up four times a night to go pee, there's a reason for that that you don't want to have, if you avoid that and you were to dampen that down inappropriately, you might actually incur an increased chance of urinary tract infections, right?
	And so these kind of things have to be understood.
	So over these past months, I've been looking at this and I've come up with a solution for the product that makes it better.
	Taste is still the same, still gets you to sleep well.
	You still have the same perk you up in the morning effect and so on.
	Without, and, okay, so then we've also reduced the amount of material necessary for that same effect because monk fruit was very voluminous.
	It is very, very fluffy, very powdery.
	And so we can reduce it with a very much smaller amount of sugars, reduce the cost because monk fruit is very expensive.
	It's hard to get the kind of quality we needed in any way, shape, or form inexpensively.
	Not true with sugars.
	You can get very high quality sugars at very low cost.
	So anyway, and you also use very much smaller amounts because of the nature of what we're trying to do here.
	So it's going to be a better formula.
	It's going to have hormone triggers in the mix itself in terms of the drinking of it that are going to affect a more quality sleep, hopefully for everyone, over a longer period of time without interruptions, without inducing potential for unwanted side effects, so to speak, right?
	Like dampening down the ability, the need to get up and go pee if that's what you need to do.
	If your body says go and eliminate, you need to.
	And it also hopefully will reduce our costs.
	So it's a long business notes thing, but in any event, so this, now, at a practical level, we won't have these out for a while, right?
	This next batch won't be out for a while.
	We have a new batch of Pure Sleep 1.
	All right.
	So Generation 1, Pure Sleep.
	The last batch is coming out on the 24th.
	24th or 25th of this month.
	It's a metric ton, which is, it would seem a lot, but it'll sell out.
	It'll sell out very, very rapidly.
	Not like in a day or anything like that, but in a few days or a week, maybe it'll be gone.
	Coincidental to this, they're having Pure Bulk is having a holiday sale starting on the Black Friday, 20% off on their selected items throughout the Pure Bulk catalog.
	And so you probably need to take advantage of that.
	But here's another biz note that we're going to business note as to how we're going to organize this.
	I can't tell you when Generation 2 is going to start up.
	But once we've started Generation 2, we shouldn't run out anymore.
	We shouldn't have any of these grinding issues.
	It should be a smooth flow all the way through.
	We shouldn't have the grinding lady beating us over the head with sticks, telling us to go away.
	And so we should be thereafter able to keep supplying need.
	So the guys at Pure Bulk have asked me, and we're going to go ahead and do this deal, where once Generation 2 comes on, we'll have an opening special for it.
	And, you know, I don't know.
	Maybe we can get it in before Christmas.
	I just don't know how soon this can happen.
	But the opening special on it is going to be buy X number and get one free along with your purchase because so many people are recurring purchasers of Pure Sleep.
	We thought we would throw the benefit that way.
	It will not necessarily result in new packaging or anything.
	And we don't know at this point what our cost structure is going to be.
	But we do know that going to Generation 2 and the formula I've got there will greatly reduce the impacts of hyperinflation on our production.
	And hopefully, as I say, will eliminate the issue of both supply chains.
	Well, I know we'll eliminate the grinding as a problem.
	It'll just go away with this new formula.
	And also, hopefully, because we're going to bring so much more of it back to North America, hopefully we'll be able to eliminate the supply chain issues affecting us in the future for continuing production of it.
	And there's other small benefits to me in the sense that the formulation is better.
	They're all hydrophilic.
	They all suck water out of the air.
	But this one is going to be less so than the current generation of Pure Sleep.
	So Generation 1, we're going to have another metric ton show up on the 24th, and it'll go fairly rapidly.
	So just be advised.
	And then we're already starting as of, you know, we had a business morning at crack of dawn kind of stuff to discuss all of this just so that the customers won't be left hanging as we go through the process.
	They're going to try and get this whole thing worked out as smooth as possible.
	But once Generation 2 is there, we're good.
	Okay, so we shouldn't have any more production problems.
	And so that's basically the biz notes on this.
	So they're having their, Pure Bulk is having their sale on Black Friday, but Pure Sleep will be back on the 24th.
	There is no discounting on Pure Sleep ever because the margins are so razor thin because of all the costs we've got to get.
	So for instance, our grinding costs already have escalated over five times or something like that, close to five times the cost.
	And she actually told him, I was hoping you wouldn't pay it.
	I was hoping you guys would go away.
	Anyway, so, you know, and I understand, you know, I've worked these jobs when I was a kid and just married.
	I worked a whole hell of a lot of very interesting jobs where I had to do things with large paddles and big industrial equipment areas where I was covered up in a suit causing chemicals to go flying everywhere.
	So I appreciate her issues.
	Anyway, though, so Pure Sleep, there you go.
	We're going to go into Generation 2.
	I'll make an announcement when that's available.
	Pure Sleep Generation 1, the last metric ton will go on sale, be available on the 24th.
	And there you go, guys.
	It'll go out fairly quick.

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