Clif High - Welcome to Alt Reality, and what to do about it!

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April 5, 2017 - Clif High

32:22

Welcome to Alt Reality, and what to do about it!

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	Whiteboard behind me.
	Ooh, that's nice.
	Got a little personal heater here.
	It's cold as hell up here in the northwest for April.
	And it's raining, as we can see.
	Well, you probably can't, might hear it on the mic.
	No, no, you can probably see some of it in the window.
	Yeah, so the rain issue.
	Welcome to Cliff's woo joe on strategy and tactics for awakening humans or awakened humans.
	We're all in a process though, no matter where you are on the on the path, you're still on the path.
	So, you know, this is a case where the master truly acknowledges that they're still a student.
	Anyway, so everybody's still on the path here.
	So this is a process of awakening.
	So welcome to the Cliff's School on Strategy and Tactics for Awakening Humans.
	What we're going to discuss today is the um uh issue on uh YouTube because it affects so many people, does not affect me.
	I'll be flat out on that.
	My I've never depended on advertising revenue from YouTube.
	Uh I've made some money on it.
	I could not even tell you right now exactly how much it was in the past year, except that I've had to do taxes.
	So recently, and that hurts.
	Anyway, though, but you know, like Oscar Wilde says um I'm quite happy to pay taxes, I'd just be twice as happy to pay half as much.
	Anyway, um, so here we are.
	Uh YouTube ran into a problem.
	Uh it was apparently um an existing uh emotional uh problem for YouTube and its advertisers as a bubble was pinpricked by the Washington's um or Wall Street Journal uh with an article that may or may not be bogus, doesn't matter if it's bogus.
	At this point the damage has been done.
	And the um end result is the loss of advertising revenue.
	Now the way that this shapes up, we're gonna sort of treat this like a war college uh situation briefing to tell you where everything is at at the moment, and then we'll um uh uh go ahead and and discuss some uh of the strategies and tactics that are under uh that that are potentially available to you as an awakening human if you're caught up in this.
	This video is primarily for those people that are actually uh caught up in this and may have to react to it.
	So our uh strategy and tactics big briefing begins with a brief uh discussion of where we're at and what's happening.
	And so we have YouTube up here.
	Can we see that?
	No, no, chance in hell.
	Okay.
	So YouTube has an advertising issue.
	Uh the advertisers are trying to sell things.
	And whether it's a position, uh product, uh, an idea, whatever, just does not matter.
	They're advertisers are trying to sell things.
	Uh in the process of trying to sell things, these advertisers uh have submitted themselves to YouTube's algorithm and the algorithm in the advertiser's view uh is sloppy.
	Now we've also got to acknowledge a lot of the advertisers are sloppy.
	They don't when they set up their ads, they don't uh set up exactly uh what they think they are or what they should be setting up in terms of their uh limitations and constraints because YouTube and Google allow you via negative selection to isolate and not associate with uh anything you want that you can find and and clue clue into uh based on a keyword.
	So uh you YouTube and Google in that regard, both in the YouTube advertising platform, and I even even Twitter.
	Uh these are the ones I'm most familiar with.
	All three of these uh platforms allow you to as an advertiser disassociate from law from any level of language.
	So the onus is really on the advertisers.
	They could have done this all along and never bothered with any of these issues.
	If the advertisers were smart, they would employ uh really good uh radical linguists and uh go through and and uh set up ad campaigns that were exclusionary and we're we're targeted exactly to the people they were after.
	I did this, I was very successful at it, it's very relatively easy.
	And the these platforms, YouTube, Google, and Twitter, assist you in this, and that their software is very reasonably well designed.
	And so if you know what you're you're thinking, if you think about it, you don't even have to know what you're doing.
	You can do it as a novice.
	You can go through there and decide, no, I don't want my video associated with um uh you know uh any words around the quoted phrase white supremacy.
	I don't care where it comes up, I don't care if it's an academic discussion or if someone's touting it as a lifestyle, I don't want to be associated with it.
	It's that easy.
	So you know it's not a problem.
	Anyway, so advertisers are trying to sell stuff, they ran into these word issues.
	Uh the Wall Street Journal uh being uh butt heads and and um uh basic dicks um decided they were gonna use that to come on up and nail what they saw as a bubble that was uh supporting um their hated enemy,
	the alt anything, you know, because they're again they don't care if it's alt right, they don't care if it's alt left, if they don't control it, uh they don't want it around, okay.
	Uh basically that's really what it amounts to.
	Wall Street Journal here will just read in any legacy media, any old mainstream media.
	Now, they think the way old um mainstream media thinks, okay.
	Uh these guys, so therefore, because they have been dependent upon advertising their entire existence, and because YouTube was not smart enough to come up with a any other kind of a operating um algorithm for for their structure operating mechanism, and so relied on the old uh print media uh pay paid advertising kind of an approach, were in this particular excuse me, some people are in this particular problem.
	Okay, so the Wall Street Journal decides to pop this particular bubble of advertising dollars, ads and dollars that had been feeding the alt anything, alt left, alt right, it just did not matter.
	And so uh uh Wall Street Journal writes uh the article, they get everybody whipped up, and the advertisers leave the platform, they they hold back their dollars, so their their advertising dollars are going away, and and Wall Street Journal and the legacy media is of the opinion that this bursts the bubble and causes the deflation of the alt media, rather, you know, takes away its uh its uh uh operational base.
	Uh it's funding, and that's that's their goal there get rid of the funding.
	And so they uh they try that, and that's what they end up with, but it's only temporary so far because YouTube still needs to stay in business.
	So YouTube still needs to add the advertisers, so it's not enough that the advertisers have decided to leave.
	YouTube has to say to itself, okay.
	Well, how do we deal with getting them back?
	And once they're back, how do we keep them happy and so on?
	So YouTube is developing a strategy around this, uh, as everybody is uh those that are affected by it, uh those like myself that are marginally affected, not by uh not in funding, but in the um the nature of what's going on in terms of information available and so on.
	Uh so uh YouTube strategy is uh is controlled via keywords, that's what they're attempting to implement right now.
	Uh there may be another strategy behind that though, in the sense another strategy to be rolled out later on, and that other strategy could involve um uh let's just say uh uh a human intervention through software in at least uh getting approval, and this would be some uh to get advertising, so this would be some form of uh partnership approach.
	Not only would you have to be authenticated and vetted as a human that they could reach uh through, you know, and be taxed basically, uh reach through your banks and so on, but you'd also have to be um uh vetted as somebody who isn't gonna use language they don't want you to use, and uh that's really what it comes down to.
	And so, regardless of of what kind of language it is, if it falls on you know too far that way or too far this way, you they don't want you using it.
	And so um, except for when they want you to use it, another another thing entirely.
	Uh so here we are in this situation.
	Now the people that have been damaged by this, curiously, of course, um are going to be all of the alt-right who are the intended target of the Wall Street Journal.
	But also we have this situation where we have the that didn't work out at all.
	Man, it's just too um too wet in here to do that.
	Okay, so we'll try another another tack.
	Okay, so the um uh the people who've been damaged here are curiously not merely the alt-right.
	Uh it also includes the um entire spectrum of the uh uh alt sexuality or alt gender uh alt-identity uh thinking.
	Okay, so that entire genre uh or or not even a genre because there's multiple genres within it, uh, that entire area of thought within YouTube uh has been uh slammed by these these ad boycotts, and um uh that was a developing problem before the Wall Street Journal decided to come in and muck about with things.
	Uh, this is simply because the uh tendency of the content was towards the extreme, and then within that area they found themselves making some money off of their content, and so the only thing they could really grasp at that time was that it was the extremity of their content that was drawing the audience,
	and then they would produce something more extreme, and it was on a self-perpetuating cycle, drawing more audience and more money and so on, until basically they ended up uh as all people on YouTube do, or any anybody in the media this way, you end up consuming yourself and narrowing in on a focus that you think is what draws the audience.
	And so uh you become a basically a caricature of yourself, and that works for a while and then the audience falls off.
	Uh so most of the uh YouTube and other alt media uh practitioners, uh many of them are just new enough they have yet to go through a single cycle.
	Now, a um uh a mental cycle can be thought of in the print world as two years, uh basically it's 26 months, uh, but would for our thinking two years, and the uh two-year uh uh framework means that every two years you can repeat the articles you had two years back,
	mostly entirely completely, because no, nobody's gonna remember them that's still reading your magazine, but also in that two-year period of time, you've cycled through the entire readership and and basically replaced all of the uh readers as people are drawn to it and then drop off.
	Uh, this is also true now of all of the people that are on YouTube.
	Uh and it basically content creators uh that had been monetizing uh to um create a living for themselves, and so in doing so, the new media uh much of it had yet to reach a natural cycle, and then this came along.
	The natural cycle might be for say the um uh gaming sites.
	You may find that uh the gaming sites have a million or two or three million uh subscribers, but they may cycle through all of those subscribers in a very short period of time 18 months, uh 16 months, a year, who knows.
	And by cycling through, it would be someone that uh subscribed to their channel and then watched uh very diligently and then slowly over time became um uh distracted, so to speak, their attention wandered to other areas until they basically don't watch that channel anymore.
	Uh that process on gaming channels might be in a range from two months where you're bored with this guy after two months, but some of these other fellows have enough uh things of interest that you may hang around on their site for six months a year.
	I I it's it's not I have yet to determine that.
	I wasn't really interested in even going into that.
	Uh it was just an ancillary part of this.
	Uh so the numbers are not solid there, but the concept is the and it has to do basically with a boredom threshold threshold.
	When do you get bored with a content producer's content?
	And at that stage, you go and find someone else, you piggyback and you go on.
	So um, I've talked to a number of advertisers, um, number of people that work for advertisers, uh, or excuse me, number of people that work in advertising for companies.
	Um there so I've learned some things about the advertising uh world in the new media and have discovered that, for instance, uh the uh mini beauty channels have a very high cycle rate.
	Uh, that they they tend to have very fiercely loyal followers, short duration though.
	They just don't stick with the channel all that long.
	Um, but can be effectively advertised to while they're following the channel.
	Uh unfortunately for those channels, though, uh, their longevity is very very short as well.
	Uh and it and it seems to have a bell curve and peak and fall off within about four years.
	And it probably has to do with the changing nature of the individuals involved and the um uh spread of interest you get as you grow older.
	And so uh, in any event, these channels uh fade out fairly quickly.
	And uh those channels are also trapped in the extreme uh aspect of this.
	Uh they get started in, there's some um perks to doing the YouTube thing, and then in order to keep it continuing, they end up getting more and more extreme, and so attempt to draw more audience that way and grow it.
	And uh the metaphor of the model doesn't really work for that particular uh niche market that way.
	Uh so uh they've been hit hard by advertising ban.
	Uh the um alt-sexual media uh alt sexuality part of this, alt gender part of it um uh of it all has been hit hard, alt-right has been hit hard.
	Uh everybody advertising on uh YouTube or getting advertising revenue on YouTube has been hit very hard, except our legacy media buddies of CNN and you know MSNBC and all of these guys, uh Wall Street Journal, any of those kind of fellows.
	So those guys are still uh doing well with their corporate buddies.
	Now, the point of this particular talk was to desire um to uh bring up the idea and enlighten uh the thinking towards alternative means for using the same platform because fundamentally, here's here's the problem YouTube faces.
	They can't get rid of all the alts, all right.
	Uh that's a huge chunk of their audience.
	So, for instance, if um YouTube existed only with uh approved sources, I'd never go there, I'd never watch videos, wouldn't spend a moment of my time on it, you know.
	Uh, nor as a creator would I put stuff there.
	Um I would put stuff over in a paid site, even like Vimeo, uh, that sort of thing.
	Uh so uh YouTube has a very definitive limit here, and what they're gonna run up against and what they have yet to grasp, and they're in the process of uh going through that grasping and understanding and having it become internalized in the noggins of the of the uh people that are currently the buttheads and and dicks in charge is uh that um it is the alts that are the counterculture that are the drawing source that
	are the emotional media.
	Uh it is not legacy.
	So, for instance, let us look at it in another way.
	Should YouTube decide to go over to entirely approved legacy media sources for news and everything, they're basically signing their own um uh death knell or death warrant as a as a corporation because the uh we can see that uh CNN, MSNBC, broadcast media, Wall Street Journal, all these things are dying, had been dying hugely, uh, and are not growing a new audience.
	So they're uh and are not attractive to any of the generations uh other than those that were raised on them.
	So they uh they've got a real issue there.
	They they need the alt media, they need it to continue, they need it to be healthy in order to continue to bring in those people that could be drawn there.
	So YouTube's approach at this point is going to be uh as follows.
	My prediction.
	They'll draw a Berlin wall uh between two halves, they'll have the alt over on one side, and they'll have the approved on the other.
	And uh they will still attempt to try and drive their uh alt traffic this way, and they I think will Become um they will be sanguine about the uh generation and death of the alt side.
	In other words, the alt media not receiving dollars as the uh legacy media does will necessarily generate and die lots and lots and lots of creators that will come on in and not be able to make it go, they won't be able to come up with a metaphor or some theme that allows them to make it uh without the advertising revenue coming in.
	Uh so um some will.
	Now, in doing so, in doing this wall here, as well as uh hurting the alt-right, alt political, let's call them that, and the alt um uh sexual gender alt sex gen, um, and not only hurting those guys, they've also damaged all of the uh uh the body people, male or female bodybuilders or beauty channels, all right.
	Uh so they've damaged those guys.
	There's a lot of them, there's surprising number of those guys.
	They've also damaged all the health channels.
	Uh, that actually was part of their goal.
	Um, and they've damaged all of the um uh gaming channels, and they've also uh they want to take out some of the stunts as well.
	That's part of the things they're trying to get rid of.
	Anyway, so they've got this list, and they've kind of got it segregated this way.
	They don't care so much about these guys really, oh, they just want them controlled.
	Uh they don't want them gone, and they're quite happy to support them.
	Uh, these guys they want gone, the alt politicals, and the uh alt sex gen, they want under tight control, um, and then you're gonna try and use them.
	This is the way that they're thinking that is to say the powers that be.
	And so if you happen to be as I am, smack into this range right here, or I'm even worse because I'm like um uh seriously woo-woo here.
	So we'll put woo-woo way down.
	All right, and so under those circumstances, since I'm down here, um, and they're really after us.
	Uh I knew what I was getting into, right?
	I mean, I it was like um part of the proposition.
	I was an adult when I went in and did this.
	Oh, some of the shit I'm saying here might get me killed.
	Who knows?
	You know, uh, these people are wacko, they're bad shit, they're crazy, they don't behave like normal regular humans.
	Uh, there uh many at the people uh people at the top are pedophiles, many of them are being blackmailed.
	Um, probably most of them are constantly stoned on all kinds of bizarre drugs we've never even heard of.
	Um that's our world, that's the world.
	Welcome to our world, okay.
	And uh so this is a world we live in.
	So if you're up in any of this area here, uh I feel bad for you guys.
	I feel bad for you.
	You're you're just collateral damage.
	You know, uh, they wanted to control us.
	If you're down here in the uh alt sex gen stuff, there's there's nothing I can really recommend for you because it's been seriously targeted.
	Uh, if you've been making money that way, maybe you can go back to it if you get extremely uh academic and and uh that sort of thing, you'll still have the audience to some extent, and they might allow ad revenue to come back in, but it seems a little dodgy at this point.
	Uh up in this area here, there's some things you can do.
	You have to recognize that what they're doing is they're controlling you through the advertising.
	Advertising dollars, advertising dollars, and um uh in doing that, uh, if you want to control uh if you want to take back your control of your own uh situation, then you need to sever that bond to the advertising dollars and just write it off and figure some other way of making money.
	So you can go to pay per view where you have enough of a loyal audience that you're able to set up a paywall, and people pay a couple of bucks a month to see or week or whatever it is uh to see your videos, maybe on an individual basis, and it's pennies, who knows.
	Uh, the micro payments idea is really good, where you uh hook up with um uh Bitcoin and that kind of thing, and then send out a password, and your videos are up for a short period of time, and then they they drop off.
	Um, and you can manage all of that on your own on your own PC.
	Uh, there's also the idea of sales directly, in the sense of selling uh like uh Philip DeFranco sells t-shirts, so you can Sell stuff directly once you get a loyal audience, uh, they will send you in dollars by buying your stuff directly, and then you're no longer dependent on this on the advertising revenue.
	Uh, beyond the pay-per-view, the micropayments, and direct sales, you can also work on the idea of independent advertising, okay.
	Independent advertising.
	Well, independent advertising, it's down there.
	Um, because here's the here's the idea on that.
	That's the idea that uh, okay.
	So um, let's take the example of one of these uh fashionistas.
	Uh they get uh frequently they get hooked on this whole YouTube thing because they go on out and they do something or they see someone else doing it, and uh then the clothing manufacturers uh mail them a bunch of crap, right?
	And so they do a try-on or um whatever they whatever it is they call them, uh modeling where they model the clothes that have been sent to them free by the by these people, and they're just thrilled they got all this free free uh stash here, free free clothing, and this is just cool as hell, can't beat this, and then they're they're hooked, you know.
	It's like drug dealers.
	Hey, here you want to you want a little bit of crack, it's good for you, you know.
	Wake up in the morning.
	Um, anyway, so um uh the uh fashionistas uh are in that situation where uh they can actually do this for as long as period of time as they're into that that particular mindset and they're able to develop that audience.
	If they have the personality that draws the audience, they can do direct sales for uh uh or of independent advertising uh for the people that provide them with the products, that is to say, they can make um infomercials basically, and uh so uh make revenue that way where the advertisers pay you directly for a product that you produce, right?
	And so um uh one thing that might really uh shake up the world would be if a lot of the YouTubers that fall into these categories right here that had skills were to go on out and independently make spec advertising for companies they happen to like, not for showing necessarily, maybe there'd be competitions and stuff.
	I don't know, but also uh to show the companies and if the companies like it, maybe they would sponsor the ad.
	You know, it cost you a little bit of time and effort and ingenuity to put together something that you think would help sell their product or get their message across and so on, to the point where those people are likely to give you money and support your efforts in the future.
	So uh talent is usually supported in history uh by a number of different approaches.
	Talent usually ends up finding its way.
	So if you're good at this kind of thing, that's a really good approach.
	So there are other other options than their advertising dollars, and it it you know, there's a lot of people aren't gonna want to hear this.
	It means working.
	You gotta get off your butt, you gotta do stuff, you gotta you know, set up the the sales connections to the corporations, all this kind of stuff.
	All of this thing, all these things you can learn.
	None of this is beyond you.
	You figured out how to use all this technology and make these videos, so getting the things uh funded is within your capability.
	This is something that is not necessarily easy, it'll be challenging, but when you're done, you'll own that, and you won't be you know being strangled by the your short hairs when the advertisers cough.
	So, um anyway, so uh that's the that's the rant of the day, a little bit of a whiteboard thing.
	Remember, there are other options to YouTube's advertising in order to make money, and you still use YouTube.
	Now, here's the thing about YouTube, they need you, they need that audience.
	You'll note uh that a lot of the other crap they've got out there does not sustain a long-term uh relationship with an audience.
	The audiences come and go and and flow through, and that's fine insofar as YouTube is concerned, because they can report millions of people are watching this kind of video and millions of people are watching that kind of video.
	From an advertisers viewpoint, though, most of those millions of people are a waste because most of those people are not gonna have any kind of a brand identify identification or brand loyalty that piggybacks off of that video or that genre into their product, unlike the alts, all right.
	All of them.
	I mean, look, Alex Jones makes um uh enough money to support a crew uh doing that work there with his sales with direct sales, so there's your role model.
	There is somebody that can has gotten out and invented a way to get it done and and has achieved it and gotten it done.
	So, guys, it's not that difficult to do.
	And as I say, it cuts the corn on advertising.
	Now, YouTube admittedly doesn't need me.
	Alright, doesn't need any of us.
	At the moment, it's getting 400 hours of programming videos being uploaded every damn minute.
	So it does not give a rat's ass about any individual given or creator at all.
	Because we're replaceable, we're self-replacing.
	As soon as I stop making videos, whatever little time slice I'm allotted by universe is taken over by somebody else with their own ideas and off they go.
	So YouTube doesn't care about us on an individual basis at that level.
	But it does care enough, even though it's a failing company, never made a dime in profit, that sort of thing, is supported by Google, its parent, it does care enough to form and spend millions of dollars on all these creator promotion uh things.
	Their idea, their version of the uh Oscars, uh their version of all these creator schools, all these things in their entire and the staff devoted to uh corralling, and that's really what it is.
	That's the whole point.
	It's not to pump up the creators, it's not to pump up the YouTube brand, because they don't have to do that.
	The technology is so nascent and there's so many trillions of people on the planet, billions that have yet to even see YouTube, that growth is not an issue for them at this stage.
	But what is an issue is controlling the creators.
	So they've corralled them, they're attempting to corral them with all these free gifts, sucking you in, saying, hey, look, you get a silver hoosie was it, because you've got a hundred thousand subscribers.
	And oh, by the way, we want to invite you over here to this creators um workshop where we'll teach you how to do shit, and basically they're teaching you how to do stuff their way and not do those things they don't want you to do.
	And so they're there, it's a control mechanism.
	And it's working, and it works really well.
	Uh so you know, there's no reason for them to stop that.
	Uh, and like I say, they don't need any any individual or even uh genre of uh creators, except that they really do, and this is what they're in the process of discovering right at the moment.
	Uh and it'll take them some months to discover this, okay.
	It's gonna take they're gonna have to take a couple of big hits before this really gels out.
	And I would not look for the advertiser issue to be resolved for 18 or 20 months uh minimum.
	Uh it'll be up and down, up and down like currencies uh fluctuating over that period of time as they go through the this process of discovering uh what actually what YouTube actually is.
	Now I've actually I've done a lot of analysis on YouTube because I had to go through and do that in order to be effective in the process of uh going through and uh discovering uh what is uh or discovering some of its underlying operating um principles, and uh it's gonna end up discovering who and what its audience really is.
	Uh that discovery is going to change how YouTube does things.
	I have some uh vague hints that about some things that YouTube probably doesn't even know about itself because I had to run uh my spiders against the YouTube comments and then had to figure out how to um encode um uh context and other uh components that I usually seek out in the text.
	So uh I learned some things about YouTube and its audience.
	Uh it was such uh learning that led me to my uh projection that oh well, based on YouTube alone, Trump's gonna win and he's gonna win in a landslide.
	Uh, this is back last year, obviously.
	And it was uh during the um June, July, and August period that I got really intense on YouTube and ran all these things through.
	And it was at that point actually that I happened to catch in real time some of the algorithm algorithm changes just in the way my data capture was working, and the fact that I was doing analysis on YouTube in order to fold it in as yet another social media uh being folded into our process.
	So uh my supposition about YouTube's understanding is that they have a view of their own business that's that's woefully inadequate to the reality of their business, and they're gonna run into a big wall if they proceed along a per a certain path, because that will kill their business, basically, um, in terms of the growth and so on, and we'll all migrate off somewhere else.
	That's not the case at the moment.
	Everything in terms of my data sets shows that we're in for a very rough couple of years with the um all media with the media wars going on, uh, but uh during that period of time it will be possible for uh people with a plan to implement that plan and uh you know uh plan the work, work the plan, and succeed.
	So uh basically it's kind of like well, get to it.
	Advertising revenue isn't likely coming back the way it had been in the past.
	Wild, wild west of the previous um uh eight, nine years in YouTube and advertising uh will not be repeated.
	New algos are being put in place as we s as I sit here and speak, and uh you're going to be feeling and dealing with these uh algos if you're a creator for any number of years.
	So you may want to decide, okay, now's the time to get real serious about this and come up with some other form of uh funding for my efforts.

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