Sept. 1, 2025 - Bannon's War Room
48:38
Participants
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| Speaker | Time | Text |
|---|---|---|
| This is the primal scream of a dying regime. | ||
| Pray for our enemies. | ||
| Because we're going medieval on these people. | ||
| You're going to not get a free shot on all these networks lying about the people. | ||
| The people have had a belly full of it. | ||
| I know you don't like hearing that. | ||
| I know you try to do everything in the world to stop that, but you're not going to stop it. | ||
| It's going to happen. | ||
| And where do people like that go to share the big lie? | ||
| MAGA media. | ||
| I wish, in my soul, I wish that any of these people had a conscience. | ||
| Ask yourself, what is my task and what is my purpose? | ||
| If that answer is to save my country, this country will be saved. | ||
|
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War room. | |
| Here's your host, Stephen K. Bannon. | ||
| Here's your host, Stephen K. Bannon. | ||
| It's Monday, 1 September in the Year of the Lord 2025. | ||
| It's Labor Day, and this is our Labor Day special. | ||
| Can you believe we're at September already? | ||
|
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Phew. | |
| All hands, it's been all hands on deck. | ||
| as President Trump not just drives the narrative but really drives the actions that we're seeing to save the country and we're going to get into that today in particular about work, entrepreneurship, all of it, where it is taking our country and how we in this audience can help even drive it further. | ||
| And we're going to do it with a bunch of people that you hear regularly on the show. | ||
| We're going to take a little more time to go through exactly what they're working on. | ||
| And one of the things I hope to inspire you today is how starting off as an entrepreneur is never easy. | ||
| And you've got to be able to handle failure because, you know, 80% of the time as you're doing even entrepreneurial activity, you don't feel like you're winning until it starts to all come together so we get into all that we got just an all-star cast today also i have some commentary on some of my favorite topics like h1b visas and all the everything that's out there to suppress the the value creation of work of the american citizen i want to start with taj gill um | ||
| and taj i want to compare and contrast something you know you you've um i have you on here a lot to talk about when we have um you know developments in military activity because you had so many deployments you you were the tip of the spear for really a couple of decades in um in defending our country and particularly defending our country's interest overseas and at least as you were led to believe at the time, the vital national security interest of the United States. | ||
| How would you compare and contrast today because you've totally changed, you know, your focus, at least in your daily activities to be an entrepreneur in this incredible coffee company that you committed because we talked to you, I talked to you for years as you were setting it up about a level of excellence and to be able to do something different in a very crowded field, which is really for, I'm going to do coffee, I'm going to make the best coffee that's ever been, right? | ||
| right as we call it the champagne of coffee compare and contrast that to all those years you spent as both a Navy SEAL and then a contractor essentially doing Navy SEAL, Navy SEAL responsibility maybe for more pay but less benefits. | ||
| Compare and contrast what what your focus was every day there versus what your focus in here not just kind of the work you did but the your task and purpose at the time. | ||
| Yeah it's it's basically like 180 degrees out now back then it was it was just like war war war you know um went straight from the SEAL teams over to contracting working for the government on classified programs. | ||
| And it was literally all I all cared about was, you know, shooting guns, blowing things up, doing the mission. | ||
| And I was constantly cycling in and out of Iraq and Afghanistan and Africa, and that I I it was a completely different mindset. | ||
| And then, to be honest with you, I didn't even realize I had gone overseas so many times until 2015. | ||
| I was doing a reinvestigation for my security clearance and the federal investigator told me to write down every single trip I've done on a government passport. | ||
| And I dug through all my emails and all the trips and I started writing them down. | ||
| And then I realized I've been overseas so many times. | ||
| And I thought it was only like four or five times. | ||
| And it was like sixteen times in the war zones. | ||
| And then there was a bunch of more trips to not to war zones to other places. | ||
| But I was just continuously going in and out of the war zones and all over the world working for the government. | ||
| And now I've got a total mindshift change. | ||
| You know, this days, it's about my wife, my kids, the business and just being a good person, you know, connected with God. | ||
| It's completely different. | ||
| The whole mind shift is completely different now, like 180 out. | ||
| Like back then, you know, I had one daughter back then and I rarely saw her. | ||
| I was gone like 10 months out of the year for basically since the late nineties up until 2014 is when I stopped going overseas. | ||
| So it's a complete and total different mind shift. | ||
| And that, and then that now it's just like getting business done, taking care of the family, being a good American, you know, being aligned with God and that's it. | ||
| What is it in the risk you're taking? | ||
| Like when you stepped out and did this, you just had an idea. | ||
| I want to make the greatest coffee in the world. | ||
| But at the time, you had no earthly idea of the complexity, where you get the beans, how you roast it. | ||
| I mean, everything. | ||
| Walk people through how you basically start with a blank piece of paper. | ||
| And because I think this is, it's that first step. | ||
| that I think keeps a lot of people like, I can't do it, right? | ||
| I dream about it. | ||
| I want to do it, but I can't make that first step of that commitment to actually make it done. | ||
| Walk us through your journey in that regard. | ||
| It started actually the coffee was a secondary idea. | ||
| It first started out I was doing the T-shirts. | ||
| I was doing these Hillary Clinton kill my friends T-shirts for a few years and that actually was cranking and that was just a fun idea. | ||
| It was like a side project. | ||
| You know, when Hillary is running for president in 2016, I wanted to get the whole Benghazi story out there. | ||
| So I made the T-shirts and then it turned into something that I didn't know it was going to turn into a business and I was running it and then we ended up being banned on the social media and like Zuckerberg shut down all our advertising accounts on Facebook and Instagram and that's what the whole business was hinged up on back then. | ||
| So coffee was on the whiteboard. | ||
| It was always on the back burner. | ||
| And so I figured it was a good time to pivot to coffee. | ||
| So just before we shut down the T-shirts, I started selling coffee for a couple months just to kind of test it out. | ||
| And people liked it, and then, you know, it took it took a while to find a good roaster that would help me, you know, find the beans, because most of the coffee out there, it's burnt and it's bitter, it's acidic. | ||
| You have to drink it with milk and sugar. | ||
| The milk and sugar is just to hide the taste of the acidic coffee. | ||
| So that's, that's, it was a process. | ||
| And then I wanted to have my own blends. | ||
| So the first blend was a breakfast blend and my wife and I did that. | ||
| It took months to create that. | ||
| And then we got that one down. | ||
| And then I came to you for marketing instead of relying on Facebook and Google and Instagram, because I don't want to be banned again by those people, because they don't like true Americans. | ||
| They don't like conservatives. | ||
| They don't like patriots. | ||
| So and then you're like, I remember the first time I came to you, you're like, do you have a dark roast? | ||
| And I said, no. | ||
| And you tell me, come back to me when you get a dark growth. | ||
| And then we worked with you on the dark growth. | ||
| We got the dark growth going. | ||
| And then we started marketing. | ||
| And now we're pushing it out on multiple channels. | ||
| Now we're doing Google. | ||
| Now we're doing Facebook. | ||
| We're doing Instagram. | ||
| We're doing War Room. | ||
| And we have a robust email marketing platform. | ||
| And we've done over a hundred thousand orders through our online store. | ||
| Last spring we hit that. | ||
| We've got almost thirteen thousand five star reviews. | ||
| And it's continuously growing. | ||
| And now we're looking for more marketing channels. | ||
| And we're just going starting this thing up and growing it slowly. | ||
| We bootstrapped the whole thing, no investors, nothing. | ||
| We just started it from scratch and slowly wound it up and it's starting to take on a life of its own and it's cranking and we've got all sorts of different coffees, we've got flavored coffees, espresso, K cups, mugs, tumblers, everything. | ||
| And it's and we're just going to keep slowly growing it. | ||
| No, Quad, walk people through, if you're going to, if they have an interest in being an entrepreneur, what has been the scariest moment in this journey for you as an entrepreneur when you thought you'd reallyre going to fail. | ||
| So everyone fails, but get back up, get back on the horse. | ||
| You know, you have to keep going and use the failures as lessons. | ||
| You know, don't do it again. | ||
| So fail, try again, fail, try again, fail, try again. | ||
| And, you know, it's all about networking and marketing is the key things. | ||
| Networking, marketing, networking, marketing. | ||
| You have to have a good product, but if you have a great product and your marketing and your networking marketing and have a good product and just keep going. | ||
| You that failure is part of the it's part of the journey. | ||
| So if you fail and things are down, just be creative and use your problem solving abilities and figure it out and keep going. | ||
| And that's it, but that's life, right? | ||
| Problem solving, keep going. | ||
| What the SEALs, obviously, you have very little margin for error there between success and failure. | ||
| And failure leads to not just not accomplishing the mission, but injury, death, casualties, et cetera. | ||
| What lessons did you take from the Navy SEALs that you use every day as an entrepreneur? | ||
| Well, first off, never quit. | ||
| You know, that's that's the cornerstone to it. | ||
| But then training and preparation. | ||
| You just got to put your nose in the grindstone and train day in and day out. | ||
| And that's what makes you good. | ||
| So that's why I wanted to have a really good coffee. | ||
| That's why I wanted to have a coffee that you can drink black. | ||
| I didn't want to have a burnt coffee because in the SEAL teams, we always had the best guns, the best gear, the best guys. | ||
| And I didn't want to bring a crappy product to the market. | ||
| I wanted to bring a top notch coffee to the market. | ||
| And that's why every blend we do, it takes a while to roll them out because I want to make sure they're premium. | ||
| I don't want nothing B tier, nothing second tier. | ||
| I want everything A tier, you know, tier one, everything is the best. | ||
| And that's, that's what our coffee is. | ||
| And that's why we have almost thirteen thousand five star reviews on our website. | ||
| Go scroll around the internet and find another website with thirteen thousand five star reviews. | ||
| It's, it's very hard to do. | ||
| Usually the only place you find those is on Amazon. | ||
| We have those on our website. | ||
| So just the best gear, the best guys, and never quit attitude. | ||
| That's what I brought from the SEAL teams over to the entrepreneur side. | ||
| Walker, where do people go to get to the website, how they look at the reviews? | ||
| Because I keep telling people, this is not Taze and Steve telling you to buy the coffee. | ||
| Just go to the website, look at what your own competitors, people in your exact position ordered the coffee and then gave a review afterwards where do people go what they what should they be looking for we got about a minute or so i want to make sure everybody can get to the site and uh spend some of the day to day Labor Day looking at what you have to offer. | ||
| Yeah, the website is warpath.coffee. | ||
| And this weekend you don't need a promo code, but every other time of the year we use promo code warroom. | ||
| We're just trying something different this weekend, but we're doing up to 25% off on different products. | ||
| Some are less, some are more, but warpath.coffee promo code warroom is what you usually use. | ||
| And just start scrolling through the reviews, click on the Reviews tab and look at the reviews. | ||
| The reviews are amazing. | ||
| Like people love this coffee.e out there. | ||
| We use premium beans and they're fresh and we roast it on a perforated drum so we don't burn it. | ||
| And that's why you can drink it straight black. | ||
| That's why it's not bitter. | ||
| It's not acidic. | ||
| You don't need milk. | ||
| You don't need sugar. | ||
| You can drink it the healthy way. | ||
| You can drink it the way that sailors do it, the way that workers do it. | ||
| Just try it. | ||
| It's the best coffee out there. | ||
| We have a crazy customer return rate. | ||
| Like, you know, when I work with different marketing companies and stuff, they look at our customer return rate and they're like, dude, this is insane. | ||
| We've never seen a conversion rate like this. | ||
| We've never seen a customer return rate like this. | ||
| People love this coffee. | ||
| Warpath.coffee. | ||
| Of course, the Mariner's blend done with the Navy Seal on. | ||
| In fact, it says made by Navy Seals. | ||
| Tej Gill. | ||
| Love you, brother. | ||
| Great job. | ||
| Great transition. | ||
| Love you too. | ||
| Into the field of entrepreneurship. | ||
| Never give up. | ||
| Never quit. | ||
| I think it's going to be a theme throughout the day. | ||
| The resilience of the MAGA movement. | ||
| in the grit and determination that's part of what's going goes into being the right stuff remember that the right stuff music will take us out at Navy Block we're gonna take a short commercial break back in the warm worm in just a moment. | ||
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| I want to thank also, by the way, Getter. | ||
| So I'm up there all day and all night. | ||
| It's a totally free app. | ||
| I use it because I love it and also it's got a tremendous amount of anti CCP types that hang there. | ||
| The new federal state of China and others. | ||
| Also it's the easiest social media. | ||
| I'm a complete idiot when it comes to this. | ||
| And so I need something quite easy and the team can tell you, hey, if Steve Bannon knows how to link to a story and put it up on Getter, it's got to be simple. | ||
| What I really love is the great news and information I get from the people I follow and also just the different streams I look at in there. | ||
| And I'm not like Ben Harma. | ||
| Ben actually reads every comment. | ||
| I try to get to as many as possible and give them a like or a repost. | ||
| I try to repost a lot of stuff there to make sure you get more followers and more traction. | ||
| So go to Getter. | ||
| Great way to stay in contact. | ||
| And also you can see kind of what we're thinking. | ||
| If you go to the Getter account, particularly early in the morning, you kind of get a feel for some of the things we're going to cover in the show because I'm getting some articles, comments, maybe other content coming from Twitter, et cetera, up there all the time and it's totally free. | ||
| Also, I want to thank our sponsors for our Saturday show, Birch Gold. | ||
| I think now more than ever, you know, in this whole aspect of seizing the institutions, the Federal Reserve is going to be a huge throwdown with the Federal Reserve, just all of it, not just simply about the the governor of the Federal Reserve. | ||
| It's deeper than that. | ||
| You know, Scott Besson, the Secretary of Treasury, one of our contributors here for years. | ||
| Scott, who as you know is a safe pair of hands. | ||
| In fact, that was kind of the key for him being selected as Scott's a sa very plain spoken, obviously brilliant. | ||
| He'll be able to explain President Trump's economic strategy and the capital markets will respond. | ||
| And obviously the ten year bond and everything's important about refinancing our massive debt is kind of been handled, I think, incredibly properly under Scott, and you tell that just from the math. | ||
| Stock market on fire and the bond market under control. | ||
| Scott has said, Hey, we need a fundamental go back to the basics on the Federal Reserve, go back to the basics of the dual mandate, which is full employment and keeping inflation under control. | ||
| We have to have a total kind of rethinking of the vision of the Federal Reserve. | ||
| And so that's an institution that President Trump has actually, you know, confronted. | ||
| And there's going to be some fundamental changes, not just the Justice Department and other cabinet positions, but particularly HHS, which is the most sprawling, even as far as the Defense Department goes, HHS is the most sprawling. | ||
| You've seen this showdown over CDC, which I think people... | ||
| It's interlinked with the World Health Organization and Big Pharma, all of it. | ||
| You're seeing the throwdown there. | ||
| And so across the board., it's kind of the seizing of these institutions and what I call the full maximalist position. | ||
| We're burning daylight. | ||
| We only have so much time. | ||
| Although the polling's now out, and I had it up from Semperfor the other day, the great Dave Weigel had the poll up there. | ||
| 53% of Republicans now would like President Trump to stick around for a third term. | ||
| And I think the momentum for that's only going to build. | ||
| And so stay tuned. | ||
| That's one of the big things we're working on all this week. | ||
| It's just going to be absolutely crazy as I'm going to be giving a bunch of speeches and not just interviews, but speeches and going to a number of things around Washington, DC, and we'll have more on that later in the show. | ||
| Preparation, be prepared. | ||
| One of the things that we've tried to or some of the things we've tried to go through with you is things like to make sure you understand the grid, make sure you understand energy, what is what drives the cost of inflation, particularly the calculation. | ||
| How important is full spectrum energy dominance when it comes to the Trump economic plan and the Trump national security plan? | ||
| We keep advising people, hey, be prepared. | ||
| You've always got to be prepared. | ||
| You've got to keep preparation and being ahead of the curve and being able to think down range at the forefront, particularly today, nowadays, not just with the storms and all these natural occurrences where I think, hey, look, it's just because of the media coverage. | ||
| They seem extraordinary, but they have massive impact in people's daily lives. | ||
| You know, what do you do in kind of making sure that your family and yourselves are protected? | ||
| And that's why MyPatriot Supply has always been the top company in the space, kind of invented the space. | ||
| We've been a partners of theirs, a sponsor for years and years and years. | ||
| Remember, we went out to East Palestine or Palestine., I think it's called out in Ohio. | ||
| We had them there at the time live. | ||
| It's just incredible support they've given to the show and to the audience. | ||
| Uh, Jake, see, uh, see Wolf, uh, you're with us. | ||
| Tell us first, I know you've been attracted to this just in your personal life, but the preparation industry, you know, for years, people felt that, hey, that's a tinful hat crowd. | ||
| These, these preppers are the craziest of the crazy and, and, and they are, you know, they're all wing nuts. | ||
| Now, you've seen from all the natural disasters and man made disasters and just, you know, you got what's happened in the capital markets, what's happened in national security right now. | ||
| You've got. | ||
| an amphibious group down in the Caribbean with a Marine Expeditionary Force. | ||
| They're talking about kinetic interdiction with the cartels in Mexico, Central America, even maybe Maduro. | ||
| So things are happening. | ||
| What is it that the prepper community and basically getting ahead of things, it's not really for wing nuts anymore, is it? | ||
| It's actually mainstream. | ||
| And the reason is those folks knew something that people didn't that you've got to, you can't depend on the government. | ||
| You can't depend on these corporations. | ||
| What you have to do is depend upon yourself and your family. | ||
| And you've got to get organized in order to. | ||
| be prepared, sir. | ||
| Oh, for sure. | ||
| See, I don't know if you just saw the article from the Washington Post that just came out a couple days ago about FEMA. | ||
| They, well, a bunch of them obviously quit after the whole debacle of if you have a Trump flag in your yard, then we're not going to serve you. | ||
| But they also just like, don't even answer half the calls they get on or anything. | ||
| It's like, unbelievable. | ||
| They're starting to get defunded. | ||
| The fact that if you're waiting on government programs, especially federal programs to come save you, it's going to take days. | ||
| And like this one just for the war room posse like FEMA, there's not your safetyety net. | ||
| There's a chain around your neck. | ||
| They want you standing in line. | ||
| They want you waiting on rations, begging for the federal government to feed you. | ||
| It's their playbook. | ||
| They keep you weak, scared, dependent. | ||
| But you know, as patriots, that's not who we are. | ||
| And you call us crazy for being prepared. | ||
| I call us ready and we're not scared because we are ready. | ||
| It's the same reason why people can still carry. | ||
| It's the same reason why you put on a seatbelt when you get in your car. | ||
| We are ready for the inevitable and things happen. | ||
| And Steve, one of the great things that we're doing this week for Labor Day is we have a huge sale going on. | ||
| Like a lot of our great big bundles, three month kits, everything. | ||
| They're going to be on a great big sale. | ||
| This is the time. | ||
| This is the time to stock up. | ||
| This is the time to save all your money. | ||
| And as a war room policy, we don't beg, we prepare. | ||
| Yeah. | ||
| I want to hit that again from FEMA because, you know, President Trump's had a particular issue with FEMA and part of it goes to the thing that, you know, FEMA, part of the part of FEMA was so woke that they saw they would be very slow to respond to Trump, uh, Trump parts of the country. | ||
| This is one of the issues we had in western North Carolina, eastern Tennessee when they wouldn't go. | ||
| If they saw Trump, uh, there was, you know, these, uh, accusations. | ||
| They saw Trump signs in the yard, they would pass it by, but they were always just kind of mailing it into Trump areas. | ||
| And so President Trump was always worried about this, but go back through your weak scared independent. | ||
| That's kind of the mantra how the government looks at it. | ||
| What my patriot supplies is exactly the opposite, but walk me through that weak scared independent. | ||
| Well, I mean, it's just like any kind of assistance program. | ||
| They tell you they raise your ticket, their taxes, they screw you over. | ||
| And then they develop these programs like, and I don't want to get on like the low level FEMA workers who are actually out there trying to make a difference, who believe in the mission. | ||
| But it's the big time executives that are calling the shots. | ||
| They don't care. | ||
| They're just there to pocket money and do their own stuff. | ||
| Like their whole mantra is for them to get rich from your tax money and to keep everyone else just begging for their help. | ||
| I think that's just a bully way to live. | ||
| Like just personally, I've been different countries around the world. | ||
| You know, I've been in Afghanistan for a year and the beggars just they die. | ||
| They do. | ||
| Like it's a sad thing to say, but it's the truth. | ||
| And so that's why working for My Patriot Supply has been nice because that's our whole mantra is getting people ready for the inevitable, whether you're fighting FEMEMA or natural disaster, it is a great mission to be a part of. | ||
| Hey Jake, hang on for a second. | ||
| I'm going to hold you through the break. | ||
| And because I want to, one of the things that very early on, some of the writers about Trump's victory in 2016 and then after he was driven from office unfairly with the stolen election, what happened in 2021, they talked about the MAGA movement and resilience and being anti-fragile, right? | ||
| And how powerful that was and how important that was in our movement. | ||
| I want to come back and talk about my Patriot Supply and particularly folks thinking through and getting prepared, right? | ||
| It shows your resilience. | ||
| It shows you're antifragile. | ||
| Nothing can break you. | ||
| That's one of the keys about our entire movement because the concentrated power in the country, not only trying to break President Trump constantly, Do I ever refer to the fact that if we don't get these redistrictings done appropriately and fairly, that when they would steal the House of Representatives, the first thing Hakeem Jeffries would do would be impeach President Trump and try to stop the Trump movement dead in its tracks? | ||
| Jake Seawolf on the other side about MAGA as resilient, MAGA as anti-fragile. | ||
| And remember, you're the tip of the tip of the spear. | ||
| The right stuff, this great Academy Award-winning score from Bill Conte is going to take us out in every segment of the day, except for the last, which I'll have a surprise for you. | ||
| Short commercial break. | ||
| Back with my Patriot Supply when we return on Entrepreneural Monday, known as Labor Day. | ||
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special. | |
| War Room, here's your host, Stephen K. Bannon. | ||
| Jake Seawolf, resilience, anti-fragile, grit, determination, all of it. | ||
| These are the basic foundational elements of the American character in the MAGA movement. | ||
| It's the reason as a country we've accomplished so much in what, 250 years, the 250th, our year of our 250th birthday. | ||
| Talk to me about that. | ||
| How's my Patriot Supply and the types of products and services you guys have get us ahead of the curve and make us more resilient, make us more antifragile, make us have better grid determination and really support us and especially in tough times, sir. | ||
| Well, I mean, we could start off with the reason why my Patreon supply grew so big, so fast, is because our whole idea was trying to make the industry affordable for Americans and still have quality. | ||
| And a lot of these other companies, they don't believe in quality. | ||
| They don't want affordable. | ||
| They just want whoever's got the fatest pockets to win. | ||
| And we saw the market in that and we tozed differently. | ||
| We want our meals to be affordable for everyone. | ||
| Like our whole movement is to try and get every American prepared, because that's the patriotic thing to do, especially when you see all these things like FEMA, like we had a lady down in Florida, great story. | ||
| She was ready for a hurricane came through. | ||
| FEMA took three days to get to their neighborhood. | ||
| She fed all of her neighbors off of her being ready. | ||
| That wasn't a government handout. | ||
| That was the neighbor. | ||
| And of course, they're all like, yeah, maybe we should obviously be on that same train, because as someone who's been 14 years in the military, I can tell you, like if you're trusting the federal government to take care of you, you were absolutely deeply in the wrong. | ||
| And Steve, I just a quick comment on the stolen election thing too. | ||
| I think this should be noted that back when Obama was elected, I was stationed in Germany at Grafenbeer, and me and all my buddies, we had to like do this whole mail in voting thing or whatever. | ||
| And so we went over there and tried to get it all done as quickly as we could. | ||
| And because apparently we voted for the wrong person, we all got letters back four months later saying, We didn't count your votes because you took too long. | ||
| And that was pretty heartbreakingaking as a soldier who says, yeah, you guys have a voice in this, unless you vote for the wrong people, I guess. | ||
| So I'm definitely convinced that stolen voting elections is a thing. | ||
| Oh man, that's that's so in your face. | ||
| Talk to us about it one more time before we let you go, I want to make sure people know because you said it was about affordability and quality. | ||
| I also think the big thing that changes, and this is before we take on any sponsors to make sure they get access. | ||
| I think the sales reps and the consultants, the advisors you have, because most people come at this and they go, hey, you know, I'm not living in some remote part of the country. | ||
| Because those guys are, you know, they do it. | ||
| They've moved their families. | ||
| They've integrated into their lifestyle. | ||
| Like the rest of Americans are, how am I, I need to be prepared, but how do I go about it? | ||
| What I've always appreciated from you guys is the accessibility you have to walk people through everything, to start the very basics and, hey, these are basic packages. | ||
| I think so. | ||
| Like the woman in Florida, something happens. | ||
| You got a basic package or a couple of packages. | ||
| All of a sudden, the entire neighborhood is living off your rations for two or three days before the, before FEMA shows up. | ||
| So, what do you think? | ||
| So walk me through when people go to the website or call in, particularly take advantage of the sale you got this weekend. | ||
| How do they interact with people? | ||
| How do they actually contact sales reps and these consultants and advisors you have? | ||
| Absolutely. | ||
| We try to make our website as basic as possible, and even then it can be overwhelming because it's always like, how much water do I need? | ||
| How much food should I get? | ||
| And like the biggest thing is what is your budget and what are you being prepared for? | ||
| And some of those things you can't really find on our website, but when you call in, not only do you get an American, but you also get someone who knows what what they're talking about. | ||
| We have formulas, we have charts, We have graphs and we help you build a plan that works for you. | ||
| Can you buy everything now at once? | ||
| Do you want to buy little bit here and there and make progressive orders to progress towards having that safe future? | ||
| And even if people do want to buy it all at once, but can't afford it, we have a payment plan. | ||
| It doesn't even take your credit. | ||
| That's your personal information. | ||
| We're not asking for social security numbers or anything. | ||
| Because our whole basis is that we want Americans to be ready for whatever the outcome is. | ||
| We do our best. | ||
| Jake, see Wolf one more time. | ||
| Where do people go? | ||
| I want people to build a relationship with this great company, My Patriot Supply. | ||
| Even if you don't use it at first, just know it's there, understand it. | ||
| Like Jake said, they can help you think through what your lifestyle is of what's appropriate. | ||
| You know, what you want to be in this story, you want to be the woman that has the package that when neighbors are there and the government doesn't show up in some sort of disaster, that you're the person there handing out the food. | ||
| You're not the person running around begging for food. | ||
| So where do people go again? | ||
| mypatriotsupply dot com and we have people on a 24/7 standby ready to take your call. | ||
| So use that number. | ||
| We love hearing from everyone, especially the war room public. | ||
| posse, you guys are the most legit. | ||
| So definitely call in if you're a war room posse. | ||
| Thank you, sir. | ||
| I appreciate you. | ||
| Appreciate your brother. | ||
| Thank you, Jake. | ||
| Great job. | ||
| Resilience. | ||
| You know, this is the reason they're so shocked this time. | ||
| If you noticed, look, we curate these other channels all the time. | ||
| So we see it in all its living glory every day. | ||
| But if you see some of the actions they took, they never, ever, ever in a billion years ever thought Donald Trump would be back. | ||
| They never thought in a billion years that MAGA would be back. | ||
| They thought when they stole the 2020 election, that's it. | ||
| We've seen these guys, they're defeated, they'll just go away. | ||
| That is resilience, that is being anti-fragile as a person and as a movement. | ||
| That's having the grit and determination to say, no, we're not going to, we're fighting for our country. | ||
| And yes, this is a major setback because you stole an election. | ||
| And, you know, but we'll recover from that. | ||
| We'll think it through. | ||
| And though, remember, think about those four years in the wilderness, I would argue are the the most important four years of the MAGA movement. | ||
| Why? | ||
| Number one, we didn't quit. | ||
| Number two, we regrouped and thought things through at a very sophisticated level. | ||
| Everything you see that's happening today is the fruit of what happened in those four years, both the groups like, you know, Russ Vote and CRA, Center for Renewing America. | ||
| And look at Russ now over at OMB with the entire team that we've had, you know, on the show forever, Payoletta, Jeff Clark, the entire team. | ||
| Look at Stephen Miller setting up, Stephen Miller setting up the America First Legal Institute, right? | ||
| And Stephen's not even a lawyer, but understanding how important law firm was when he had to think it through. | ||
| That's being resilient. | ||
| That's being antifragile. | ||
| That's the manifestation of that. | ||
| And the things you're seeing today, particularly I love it when I go and get her and I see, you know, somebody's put something up that's happened and they go, that's what I voted for. | ||
| It's coming, you know, you're seeing these results every day. | ||
| And look, we're still at the top of the first inning in saving the country and turning the country around, but it's from those years of productive work. | ||
| We didn't waste a second, right? | ||
| The watchword was always, hey, we're burning daylight here. | ||
| And you see that in the urgency of the administration. | ||
| This is extraordinary. | ||
| And on Labor Day, I think it's always time to think through what is our labor been for? | ||
| What is our efforts been for? | ||
| What direction have we been putting our our energy? | ||
| Miles Grimmert joins us from my favorite Field of Greens over at Brickhouse. | ||
| Got my got my package right here that I take every day. | ||
| Talks us about I want to talk about how you started the company. | ||
| And I on Labor Day, when we have you guys on, we always we get feedback from the audience. | ||
| It was inspiring people that, hey, maybe this year's your shot. | ||
| Maybe it's the time you step out and be an entrepreneur. | ||
| Maybe that that. | ||
| that second gig you got or that side hustle you can really turn into a business walk me through your journey sir is it's pretty much always been entrepreneurship. | ||
| actually, the COO that is a couple of offices down right now, he's worked for me since I was sixteen years old. | ||
| So, uh, as soon as I got my driver's license, I started a big landscaping and, uh, and kind of fixer up our company. | ||
| We'd build people's decks and we, you know, we had like six trucks and everyone that, uh, was my friend worked for me in high school and to pay for college. | ||
|
unidentified
|
And, uh, hold on, hold on, hold on, hold on, hold on. | |
| This is, this is when, this is when you were sixteen and seventeen years old. | ||
|
unidentified
|
Yeah. | |
| You started right away with a, uh, with the landscaping business right out of the gates. | ||
| Yeah. | ||
| And it took off. | ||
| Actually, uh, my high school., once it started getting big, they had this big mulch drive for funding their sports teams. | ||
| And I actually bought the book from them and gave them a cut of that. | ||
| So one of their students was running, you know, basically took over their entire mulch drive. | ||
| It was pretty cool. | ||
| You know, we had a tree digger truck, we had a big dump truck, and then I was up in Ohio, so, you know, we had a scooped on the front of our trucks to take up snow. | ||
| We did everything. | ||
| And that was pretty much how my friends and I, you know, put our way through college. | ||
| And then in college, I got into tech. | ||
| It was my big thing. | ||
| I had a top hundred app. | ||
| And then that, you know. | ||
| You know, I stopped doing the landscaping and everything back then, you're young. | ||
| I should have just sold the company. | ||
| I didn't even think to do that. | ||
| You know, I'm young and learning business at the time. | ||
| I just let it go and had a bunch of trucks sitting in the garageway. | ||
| But, um, anyway, so I started getting a tech and next thing you know, I'm running out of money. | ||
| I couldn't even afford college next semester and I I sat down with my friends and they're just like, well, you're I was always in fitness. | ||
| And I said, well, you're strong. | ||
| Why don't you sell supplements? | ||
| And they figured I was going to do that, you know, door to door to afford, you know, keep the servers on for the app company and pay for college. | ||
| But, uh, instead I built this, like, uh, I was like a knockoff bodybuilder dot com, but it was a big, you know, um, reseller of nutrition products online. | ||
| And I mean, that's kind of the way I got into nutrition. | ||
| It really took off because I kind of took the tech background. | ||
| I was able to market well. | ||
| I mean, we're sponsoring Indy cars and everything like that. | ||
| Very low margin, especially selling to someone else stuff. | ||
| But I learned pretty quickly that the products I was selling, there was no reason to sell one versus another. | ||
| It was all who had the prettier girl on Instagram or who had the guy with the bigger vein on the muscle mag. | ||
| And it was a race to the bottom of, you know, of the product cost. | ||
| And there was really nothing there. | ||
| And supplements and nutrition, especially supplements, you can make a product that's $500 and it's going to be worth $500 a month or more. | ||
| whatever. | ||
| But I wanted to create a super high quality product and not just, you know, be a marketing gimmick like everyone I was pushing. | ||
| I didn't know why I was pushing one pre workout versus another protein versus another. | ||
| I wanted, you know, I knew there were better products out there. | ||
| And so I went to Dr. Kim, who I know you've had on a few times, and he was the number one doctor at the biggest company at the time. | ||
| And I presented him with this idea because his mentor, I knew, and he was very frustrated with even that company. | ||
| He would come up with an amazing formula and they're like, no, we're going with the cheap thing. | ||
| And so he was frustrated. | ||
| And I came up, you know, I came up to him and said, listen, I got this idea. | ||
| I know how to market this properly. | ||
| Let's use your formulas that are as high quality as we can get that won't blow people out of the water. | ||
| Let's make the highest quality products on the market that people will get the best benefit from. | ||
| And so he bought into the idea and he left that huge company and Cushy Job to join me and it kind of just blew up and we've kind of stuck with that, the brick house way of building products and doing things ever since, which is if it's not a better product or a different product, then we're not going to sell it. | ||
| So we started off small up in Ohio and it just continuously grew and then after a couple of years it just blew up. | ||
| Now it's just huge. | ||
| It's been amazing. | ||
| Miles, hang on for one second because I want to get back and talk about the race to the bottom and particularly what you learn is so many buddies, my hardcore athletes, the workout guys, also the guys that do the lifting and everything, the supplements there and the different path that you guys took because I think it's, it illuminates a lot for the audience. | ||
| I want to thank our traditional Saturday sponsor and our special sponsors. | ||
| on the specials we do and that is of course Birch Gold. | ||
| I want to thank the team at Birch Gold. | ||
| I think now more than ever, it helps you to be able to think through not just the capital markets, but also all geopolitics, national security, all of it. | ||
| That's what we're trying to provide you here. | ||
| We sum it up in the end of the dollar empire. | ||
| It's seven free installments. | ||
| We're coming out with eight and nine. | ||
| Also, we're coming out with a physical copy of the book that you guys can get. | ||
| Pulling it all together. | ||
| It will get you up the learning curve on not the price of gold, but what? | ||
| what drives the value of gold that's over at birchgold gold birchgold.com promo code bannon It's our entrepreneurial special we do every Labor Day. | ||
| Short commercial break. | ||
| Back in a moment. | ||
|
unidentified
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Warroom. | |
| Here's your host, Stephen K. Bannon. | ||
| So, Miles, you've got an entrepreneurial background. | ||
| Talk to me about particularly, because there's so many supplements out there, what you meant by race for the bottom? | ||
| And particularly, you got so many guys that work out, so many guys are into bodybuilding, et cetera. | ||
| And you said, hey, that was all a race to the bottom. | ||
| So, what's fundamentally different when you had this idea? | ||
| What's fundamentally different in the kind of marketing you used to do for these different supplements and what you really created and the kind of driving idea you had in creating this over at Brickhouse and Field of Greens, all of that? | ||
| Yeah, actually Field of Greens is a perfect example. | ||
| There you can take extracts and you know, buy these extracts from fruits and vegetables and you can put them into a pill or a powder and you can get it very, very cheap. | ||
| Like I, I, we, Mike can look at them and say that thing costs like two bucks to make and there's really nothing there. | ||
| However, they they kind of prey on the, you know, lack of knowledge from a lot of customers where it will say fruits and vegetables and they're not wrong. | ||
| It is fruits and vegetables and they can say there's thirty different fruits and vegetables in here and it does this and this. | ||
| But even if you look at a capsule, like take two seconds to look at it if it's a capsule versus our, you know, 11 gram scoop. | ||
| I mean, there's just a huge difference in what you're getting into it. | ||
| So number one is there are ways you can make these products extremely cheap, but then, but not really do what they say they're going to do. | ||
| So even if you're buying, like, a vitamin C from, you know, not to knock them out, Kroger's or any random store, there's levels of quality that there's a reason that that vitamin C there is ten dollars versus, I'm not, we don't sell vitamin C except for in a multivitam, but versus one versus, like, GNC, that's twenty dollars. | ||
| Like, it is higher potency. | ||
| Your body absorbs it better. | ||
| And so there's the companies that are just going to race to the bottom so that they can put all their money in selling you their vitamin C products. | ||
| A C product versus putting their money into their product. | ||
| And so that's why I say it's a race to the bottom, just putting something in there that looks like it does what it says it does, and let's pull our money into marketing. | ||
| And that's all, that's all around. | ||
| I mean, there was protein was a huge thing with this back in the day, people would put extra amino acids in their protein because you can spike the test and say, oh, I got 50 grams of protein per scoop, and they only have 25. | ||
| But yeah, because you added a bunch of amino acids in there and you just put cheap protein in there, actually 60 percent of it will turn into fat, and you're not really absorbing any of the good stuff. | ||
| So, I mean, there are companies out there. | ||
| We have our own protein now, not to say too much, but there are other great proteins out there as well that you absorb., you know, over ninety percent of it, but you're paying a premium for it. | ||
| So there's a race to the bottom versus the high quality products on the market. | ||
| And we really wanted to create stuff that was new and different and high quality. | ||
| Talk to me about this, the study you did with Auburn and about reversing the biological, not reversing the biological clock, slowing down the biological clock. | ||
| And tell people why their biological clock may be different than their own age as far as the duration they've been on this earth. | ||
| Yeah, we wanted to, as from coming on here before, we always are trying to find ways to let people know our product is better and different. | ||
| Whether we have the better health promise where you can go to your doctor and if they don't say, yep, you're healthier based on everything we're looking at, then we'll give your money back. | ||
| But we wanted to actually have scientific numbers proving that what Mike created was doing what we said it did. | ||
| So we partnered up with Auburn to do a study. | ||
| We didn't influence them in any ways. | ||
| And we figured the best way to do this was a biological age study. | ||
| So there's a difference between your actual age and your biological age. | ||
| And it's usually about 8 to 16 years. | ||
| So your biological age could be much older than you actually are on how many times we've gone around the sun. | ||
| So then the way they test this is through all your studies. | ||
| Your liver, your kidneys, your heart. | ||
| It's really your cell's function on your body. | ||
| And so we took a bunch of participants. | ||
| They didn't change anything. | ||
| They didn't change their diet. | ||
| They didn't work out more. | ||
| They still drank if they drank before. | ||
| It was all ages. | ||
| And the only difference they made was they took field of greens. | ||
| And after extensive studies, we were able to see that field of greens did lower your biological age from increasing too rapidly. | ||
| It slowed down your biological age from going up weight. | ||
| Wow. | ||
| So it's hard for me. | ||
| People go to the site. | ||
| Where do they go? | ||
| How do they go through the site to get information, how they contact people. | ||
| You know, the Warren Posse likes to delve into it. | ||
| This is one of the reasons our sponsors have great robust websites and then they have access to folks like you and Dr. Kim, et cetera. | ||
| So where do they go? | ||
| So brickhousenutrition dot com, we're running a 25% off sale just Labor Day, 25, but if you're on brickhousenutrition dot com, like you said, we can heat map our website to make sure everything's where it should be. | ||
| And your audience does, one of the first things that actually the first thing they click on is the nutrition facts panel and then they go down to the science section, which is pretty cool. | ||
| So you're one hundred percent right. | ||
| Everyone is actually researching the product. | ||
| So we're happy to have, you know, nothing's hidden on the website. | ||
| So you can see all the nutrition facts, panel, the science, everything behind it. | ||
| Why Mike made things the way he did. | ||
| The Auburn studies right there on the Field of Greens page. | ||
| So yeah, Labor Day 25% and 25% off everything from, you know, our best selling weight loss lean product to our radiance collagen, which is the best on the market. | ||
| And we want to have a study on that too. | ||
| But yeah, everything 25% off is a great way to try to get healthy as fall comes out. | ||
| Before I let you go, I just want to make sure because folks that when they watch cable., particularly Fox, they're bombarded with a certain company nonstop. | ||
| Yeah. | ||
| On their ads. | ||
| Why is why you guys took a fundamentally different, it's a reason it's not a pill. | ||
| You took a fundamentally different approach. | ||
| Give me a minute on that before I let you go because that's, I think, the most, the thing that shows the biggest difference in Brickhouse and Field of Greens. | ||
|
unidentified
|
Yeah. | |
| We took a science approach versus a marketing approach. | ||
| So, like I said earlier, you can take extracts from products, put it in a capsule and say it's, you know, it's going to do X, Y and Z. We brought Mike on for a reason. | ||
| So he, every fruit and vegetable is. | ||
| is not extracted, it's desiccated, which is just freeze dried and crushed up put in the product. | ||
| And each one is for a specific reason, whether it's heart health, liver health, skin health, you know, metabolism. | ||
| Everything is in there for a specific reason, not just to say that we have, you know, certain fruits and vegetables extracted in there that doesn't really do much. | ||
| And even if you look at the serving size, it's just you can't keep up. | ||
| We can say that we have a full serving of fruit and vegetables in each scoop. | ||
| And I mean, that's the real difference. | ||
| No, no one else can say that. | ||
| And we have a nutrition facts panel proves that it's real food. | ||
| Just look at our competitors. | ||
| It says supplement facts right on it. | ||
| Ours says nutrition facts because we can legally say that they can't. | ||
| One more time, where do people go? | ||
| brickhousecentricion dot com and please use the code Labor Day 25 to try everything at a discount. | ||
| Myles, fantastic story. | ||
| I love the I love the I love the I love the landscaping the landscaping business at sixteen. | ||
| He's got seven trucks and all his high school classes, buddies working for him. | ||
| Thank you so much, sir. | ||
|
unidentified
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Appreciate it. | |
| Thank you so much for having me again. | ||
| That's that's entrepreneurship. | ||
| Right Stuff takes us out. | ||
| Short commercial break. | ||
| Be back for the second hour of our traditional Labor Day special. |
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