Nov. 24, 2023 - Bannon's War Room
49:01
Participants
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| Speaker | Time | Text |
|---|---|---|
| This is the primal scream of a dying regime. | ||
| Pray for our enemies. | ||
|
unidentified
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Because we're going medieval on these people. | |
| I got a free shot all these networks lying about the people. | ||
| The people have had a belly full of it. | ||
| I know you don't like hearing that. | ||
| I know you try to do everything in the world to stop that, but you're not going to stop it. | ||
| It's going to happen. | ||
| And where do people like that go to share the big lie? | ||
|
unidentified
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MAGA Media. | |
| I wish in my soul, I wish that any of these people had a conscience. | ||
|
unidentified
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Ask yourself, what is my task and what is my purpose? | |
| If that answer is to save my country, this country will be saved. | ||
|
unidentified
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War Room. Here's your host, Stephen K. Bannon. | |
| Okay, welcome. | ||
| It's Friday, 24 November, Year of the Lord 2023. | ||
| It's Black Friday, and we're honored to have you here. | ||
| I know you've got busy holidays. | ||
| I want to make sure everybody had a great Thanksgiving, and I want to thank Dr. Larry Sweikart for being our co-host yesterday on a show that I love more and more every year that he's a co-host on our Thanksgiving special. | ||
| Today's our Black Friday special. | ||
| We've got a ton of great folks here that are going to join us, obviously get you up to date on everything that's happening throughout the world, but also talk about Black Friday and particularly the alternative economy we're building with the patriot companies that support the patriots. | ||
| That would be you, the MAGA movement. | ||
| I'm going to get him on in a second. | ||
| He's going to co-host for me in the first hour. | ||
| Of course, he's the entrepreneur, the former Navy SEAL, who is in back of Warpath Coffee. | ||
| Tej will be on here in a moment. | ||
| I want to go to Michael Seifert. | ||
| Michael, you're a great way to start our Black Friday special in that the fact is you've kind of conceived of the Patriots economy. | ||
| We work in Silicon Valley. | ||
| Talk to me about how you came up with the idea. | ||
| Uh, how you came up with the idea and then built the app, but I want to know how you got the concept first for PublicSQ for Public Square. | ||
| Well, Steve, thanks so much for having me, and I hope you had a great Thanksgiving. | ||
| It was a pretty simple idea, honestly. | ||
| If you head to publicsquare.com today, you'll see tens of thousands of businesses that have all aligned with the core values of our platform. | ||
| We love the country. | ||
| We love our Constitution. | ||
| We're a pro-life, pro-family, pro-freedom message that we want to advance for all of humanity, and we best believe that we can fight for those values in the battlefield, honestly, of commerce. | ||
| Not just the ballot box but commerce. | ||
| The idea wasn't that innovative in a sense. | ||
| It was actually pretty simple. | ||
| There are a lot of companies in this country today that don't like us all that much. | ||
| So we created the nation's first list of companies that do. | ||
| They love our freedoms and our liberties and they would never infringe upon them. | ||
| They're America first at the core. | ||
| They're family owned and operated and they come from all different industries so that customers can know with blessed assurance that whether they're looking for Coffee, a new insurance provider. | ||
| We had a guy go on publicsquare.com last week and buy a bike. | ||
| No matter what you're looking for, you're going to find options that align with your values so that you don't have to feel like you're funding your opposition when you're simply trying to transact in this economy. | ||
| That's the parallel alternate economy we've created. | ||
| And Steve, the best news of all is that we're actually just getting started. | ||
| This platform only launched less than 18 months ago. | ||
| So it's taken off at incredible speeds and we have high hopes for the future. | ||
| When you were at Silicon Valley, it's not that people, it's not a field of villains, there's a lot of good people, but there's a mentality, there's kind of a, the spirit out there is quite frankly different than the patriot spirit. | ||
| Walk me through, when you were there, why you couldn't do this and remain in a Silicon Valley company. | ||
| What is the mindset out there? | ||
| That is so opposed to this idea you had of building a parallel economy with really companies that supported the core values of America. | ||
| Well, I'll tell you this. | ||
| It actually boils down to a simple human desire that is innate and found in most everyone's human psychology. | ||
| People want to be liked. | ||
| At the end of the day, they want to feel like they belong. | ||
| And in Silicon Valley, there's a number of executives that have essentially said that in order to belong, you have have to parrot this message. | ||
| In order to belong, you have to kowtow to the regime. | ||
| I mean, if you look at X this week and all the advertisers that are quickly pulling off that platform, the executives of those companies actually didn't do the research as to whether or not Elon Musk or X or whatever is anti-Semitic. | ||
| They're simply polling because they got pressure to do so. | ||
| This happens every time there's a social justice campaign, every time there's a Pride Month. | ||
| You have all of these rank-and-file members of these tech companies that hear the message sung from the diversity officer at the top, feel like they have to parrot it in order to be liked and in the good graces of the tech oligarchs, and then they fall. | ||
| But here's the good news, Steve. | ||
| The parallel patriotic economy is so attractive, not just to consumers who want to spend money in alignment with their values, but also to employees who are tired of being employed by people who don't share their values. | ||
| We have hired a team at Public Square of scores of incredible employees that come from major corporate entities like Target, like Etsy, like Amazon, like eBay, and they're just done. | ||
| So just like we have these renegades that are forces of nature, honestly, in commerce, paving the way for a new American frontier, we also have that in the employment world. | ||
| Brilliant minds that are standing up and saying, you know what? | ||
| My desire to innovate and my desire to achieve incredible triumphs in the world of technology and innovation and commerce actually finally overrides my desire to be liked. | ||
| When that pivot happens, You see a lot of people that are going to start feeling far more comfortable speaking up and speaking out because the American people do not want what the progressive authoritarians on the left are selling. | ||
| We're finally speaking up about it. | ||
| When you first did this, given that you had a pretty good career going to Silicon Valley, what did your colleagues, I mean, did people say you're crazy? | ||
| You're walking away from really making some real money on companies that are really going to make it. | ||
| I mean, did you have a lot of blowback from people who were friends of yours or maybe just didn't see the mission or see the vision as you saw it? | ||
| I was actually very fortunate because I worked in the digital marketing side of actually a private equity group that was focused highly on small business. | ||
| So I actually had the opportunity to be exposed to this marketplace far before doing what I do today. | ||
| So I had a little bit of an easier bridge to the world I'm in now. | ||
| A lot of people, when I would pitch this idea, though, that were surrounding me peripherally, I would say things like, we need a parallel, we need a parallel economy, we need this alternate form of commerce. | ||
| And there was some head tilts. | ||
| There was some eye rolling. | ||
| There was a little bit of confusion and questions like, are you sure the country is ready for it? | ||
| And the reality is nobody asked me that question anymore, Steve. | ||
| Today, when I pitch this idea and I tell people what we're building and what we've built thus far, the only response is, oh my goodness, thank God this exists. | ||
| So we were thankful that we had enough sort of forward-thinking prophetic insight about what the future would look like. | ||
| We saw the writing on the wall and we wanted to jump at it quickly because then when you start seeing banks cancel customers because of their political views, you know that we are real far down the cliff and it's important now that we exist as a solution. | ||
| I got a lot of confusion. | ||
| I got some subtle criticisms. | ||
| I got some, yeah, you know, I'll see you back in the workforce here in six months. | ||
| I got a lot of those, but at the end of the day, we prevailed and there were enough people in our circle that saw the vision and wanted to help achieve it that joined us early on. | ||
| We wouldn't be here without it. | ||
| Give us your SITREP, your situation report. | ||
| One year essentially into this, where do we actually stand in building this parallel economy? | ||
| If you go to PublicSquare.com, you're going to see that you have these tens of thousands of vendors you can purchase from directly on our platform. | ||
| We also offer the opportunity for you to link your products. | ||
| We have hundreds of thousands of products on the platform now. | ||
| We recently launched e-commerce so that all of your transactions can take place at that digital interaction point of sale on our platform. | ||
| You no longer have to go to the other websites in order to transact. | ||
| So we're counteracting Amazon. | ||
| That's really the point there. | ||
| I'm also seeing businesses prosper in such a heavy degree that they're moving their ad spend from Facebook and Google and these other places in order to support the parallel patriotic economy. | ||
| You're seeing other companies like Target and Walmart and Amazon and these other entities embrace globalism to their own demise. | ||
| Meanwhile, these companies that are trying to revive Main Street and pursue an American Renaissance are actually prospering. | ||
| So I'm very excited. | ||
| I'm bullish on the future of the parallel economy. | ||
| Our situation report, a State of the Union a year into this, is that the country's seen nothing yet. | ||
| Wait till the American Renaissance wakes up and says, hey, we need to move our manufacturing back to our shores. | ||
| We need a new era of prosperity for the United States. | ||
| Wait till people recognize that our country's in demographic collapse and we actually need to promote the expansion of the family unit. | ||
| There's only going to be one place that is singing a pro-American, pro-domestic, pro-family tune, and it's the Parallel Economy Public Square, the Marketplace. | ||
| So I'm excited, Steve, and grateful for any opportunity that we have to be able to share the message. | ||
| It's certainly relevant now more than ever. | ||
| So where do people, how do people hardwire into this? | ||
| Tell me, just walk through the steps, and Mo and Grace are going to put this up in all the chat rooms, and I'm going to have it up on Getter throughout the day, but how do people, how do people get involved? | ||
| How do they find out more about this? | ||
| How do they hardwire into this? | ||
| Well, first off, you can head to PublicSquare.com. | ||
| We actually had recently had a brand revamp. | ||
| We were PublicSQ.com, but we ended up buying all the rights to PublicSquare and now have switched our positioning a bit from a brand perspective. | ||
| We're PublicSquare.com. | ||
| If you still go to PublicSQ.com, it'll take you to the right spot too. | ||
| But if you go to PublicSquare.com, just like this, you see on the screen here, You can scroll through, you can find the different categories. | ||
| If you're a consumer, you can take part and engage in the experience and shop in alignment with your values. | ||
| Stop funding your opposition and purchase here. | ||
| If you're a business, you can actually add your business on this platform as well. | ||
| If you scroll down about midway on the page, you're going to see an add your business button where you can then take part in the free journey to promoting your product, services, or business to the patriotic parallel economy. | ||
| And it's working, Steve. | ||
| Not only is that a liberating experience for businesses, it's also a lucrative one. | ||
| There is so much economic power in the MAGA movement, in the America First movement, $7 trillion of GDP represented on the conservative side in the 2020 election. | ||
| It's about time we put it to work, and you can start all of that at PublicSquare.com. | ||
| And all this is free. | ||
| If you want to go on and enlist as a consumer, you want to download the app for that, totally free. | ||
| If you're a business or an entrepreneur, the one that puts up your product or service, totally free. | ||
| Totally free, correct? | ||
| That's exactly right. | ||
| We make our money on e-commerce transactions. | ||
| We broker fees there and selling digital advertising and subscription packages. | ||
| So we don't have to sell consumer data in order to make money. | ||
| And there is no sign-up fee for a consumer or a business taking part in the experience. | ||
| You got it. | ||
| Seifer, it's been unbelievable what you've been able to accomplish since we got to know you when you first came up with this idea. | ||
| It's just been incredible. | ||
| A great success story. | ||
| And, Maga, this is your success story, this parallel economy. | ||
| As Michael says, if you just take the people that voted for President Trump in 2020, it's $7 trillion that's out there that we could build. | ||
| And if you're tired of giving your money to people that hate you, this is a vibrant, robust alternative. | ||
| One more time, Michael, I just want to make sure everybody on Black Friday gets a chance to go check it out. | ||
| Head to PublicSquare.com. | ||
| You'll see lots of Black Friday sales today. | ||
| You'll also see Small Business Saturday. | ||
| It's coming up tomorrow. | ||
| We'd love for you to take part. | ||
| 98% of the businesses on our platform are small businesses, so this is a great opportunity to support Main Street. | ||
| And then finally, Cyber Monday is coming up as well. | ||
| If you'd like to shop online, we have those opportunities all at PublicSquare.com. | ||
| Thanks for having me on, Steve. | ||
| Michael, thank you very much. | ||
| Let's get back to work. | ||
| It's Black Friday here in the War Room. | ||
| Let me bring in my co-host, Tej Gill. | ||
| Tej, first of all, when we talk about Patriot's economy and alternative economy, I want to just go back through your experience as a Navy SEAL and then as a contractor, the years that you fought on foreign battlefields to defend this country. | ||
| Just walk us through it for a second. | ||
| I was in the military. | ||
| I started in 1996, went straight through boot camp, went to FUDS, into the SEAL teams, and 9-11 kicked off. | ||
| We deployed December of 2001, and a couple weeks later, I was actually swimming over the beach in Pakistan to do a reconnaissance mission, and then did the shipboarding mission for a couple months, and then the rest of that trip was in Africa, then got into Iraq in 2003. | ||
| I was in the invasion. | ||
| You know I was in and out of Iraq until 2008 and then after 2008 shifted to Afghanistan and I was in and out of Afghanistan until the end of 2013 and at that point I blew out my ACL and after I finished rehab and stuff I basically hung it up and started doing the stateside security then I started a t-shirt company and now I'm selling coffee. | ||
| I'll tell you what, we're going to take a short commercial break. | ||
| When we get back, we're going to get into all of it. | ||
| We're going to talk about the current situation in the new war that we're getting sucked into every day. | ||
| I want to thank Real America's Voice and particularly Tara Dahl and the great coverage we've had at Israel. | ||
| Particularly, I think, unique coverage On the northern border dealing with the Persian militias and everything that the Israelis are facing which is really a threat That's 10 times X 10x what the Muslim Brotherhood in Hamas are so this is Black Friday We're gonna be highlighting throughout the day throughout the morning some of the great entrepreneurs We work with both in building an alternative Patriot economy and also people are there to make sure that you're that you're getting | ||
| Everything you need to prepare yourself for what's ahead, health-wise and otherwise, here in the War Room on Black Friday. | ||
| See you back here in a second. | ||
| Just saying, just saying you were right on so many topics. | ||
| Right, from the vaccines to what you needed for your health, to Ukraine, to the southern border, to the financial condition of the country, all of it. | ||
| Tej, when did you get the idea? | ||
| The coffee, by the way, Warpath Coffee. | ||
| I start my day with two things. | ||
| We're going to have a field of greens to get my morning boost, and I get right into my coffee. | ||
| Warpath.coffee. | ||
| And Tej, I got to hand it to you, brother. | ||
| For somebody, I didn't think, you know, I'm not sure how much about the coffee business you knew. | ||
| I knew you studied. | ||
| But in the year and a half we've worked for you, you've perfected dark roast, which I think is the hardest to make, and I gotta tell you, given how much I love dark roast coffee and how much I drink of it, it's really, you've taken the acid out of this. | ||
| You've made something that's very special. | ||
| Warpath.coffee, promo code warroom to check it out. | ||
| How did you get coming off, because I know you did security for years, we use you as a security guy, I know Ann Coulter did, other people, other prominent names in the conservative movement, Peter Schweitzer, Others. | ||
| How did you get the idea of coffee, right? | ||
| Because one of the things I want to do in this show today is inspire people in the audience on Black Friday, not just a consumer day. | ||
| We want you to go to these sites, check it out. | ||
| But I want you to inspire you with the stories of the Michael Seiferts, who was a guy in Silicon Valley who had an idea of the parallel economy. | ||
| And his company's already gone public. | ||
| I mean, he's on a roll. | ||
| He's a very dedicated guy. | ||
| Warpath is on a roll, too. | ||
| How'd you get the idea? | ||
| Yeah, so actually it kind of ties into the parallel economy thing. | ||
| I was running a t-shirt company and it was a conservative t-shirt company and it was doing very well. | ||
| It was cranking and we actually got banned. | ||
| Our advertising accounts got indefinitely suspended on Facebook and Google and Instagram and that was actually our bread and butter at that time. | ||
| So I've been tinkering around with the idea of coffee for a while, but I hadn't pulled the trigger on it. | ||
| So it was kind of born out of necessity when the t-shirt company went downhill after the big tech shut us down. | ||
| So I started testing it out. | ||
| I found an amazing roaster. | ||
| The beans, we roast them on a perforated drum, an old school Burns roaster. | ||
| So it helps prevent the tips of the beans from getting burnt. | ||
| It's called tipping and that's where you get this bitter taste and the acidity and all that stuff. | ||
| So it was really born out of necessity and now it's my passion and making great coffee is what we do. | ||
| No, you're amazing. | ||
| I want to make sure the audience knows because we used to try to help you with the t-shirt company. | ||
| Your t-shirt company got suppressed because it was the Hillary Clinton, was it the Hillary Clinton t-shirts specifically? | ||
| I knew you had a couple that were what I would call edgy and you got banned for that? | ||
| Right, so we started out with the Hillary Clinton kill my friends t-shirts because of the Benghazi thing. | ||
| The two Navy SEALs there, Ty Woods and Glenn Doherty, they're both teammates, friends. | ||
| Glenn was a roommate for a little while. | ||
| So when she ran for office, I made these t-shirts and we just made it for fun. | ||
| I had no idea we were going to sell so many. | ||
| A friend of mine got me on Fox and Friends and I talked about the shirts. | ||
| The next thing you know, we have thousands and thousands of orders. | ||
| So I turned it into a business. | ||
| And then later on, we did a I don't kneel t-shirts because all the football players were kneeling for the national anthem and those shirts really really took off and then in 2020 we were posting pro-Trump stuff because we're a conservative company and that uh we actually posted the the voter fraud graph from Wisconsin with a big spike in the middle of the night and they said as a company we posted false false information so they | ||
| Indefinitely suspended our advertising accounts and then they shadow banned us to the point where even if you typed in the name of the company, it was Project Warpath, you could not find it. | ||
| It was, they just buried it online. | ||
| So that's, that's how that ended. | ||
| It wasn't even a shadow ban, it was a death sentence. | ||
| I want to inspire people to take that first step. | ||
| What was it that convinced you? | ||
| Because now I think you're one of the best, not just the best coffee companies, but you understand roasting and the process. | ||
| What was it that made you take that first step to say, hey, I'm going to go get into the coffee business? | ||
| Because I want people to understand you have to mitigate your risk, but you have to be bold and make that step. | ||
| What did you do? | ||
| What inspired you? | ||
| Like I said, I'd been wanting to do coffee for a while, and the t-shirt company was on fire at that time. | ||
| I didn't have the bandwidth to do both and it started out of necessity. | ||
| And at that time I started learning about, you know, digital marketing and social media and the whole business thing that, you know, supply and demand and all this stuff and how to negotiate terms with my suppliers and all this. | ||
| So I just, I took that template that I learned from the t-shirts and I moved it over to coffee and like the t-shirts, you know, we had these edgy messaging on the t-shirts, but we always had the best quality t-shirts and They were printed by the best printer, so I did the same thing with the coffee. | ||
| I found the best beans, found the best roaster, and then that's how it started. | ||
| And then now it's taken off, and especially thanks to the War Room Posse. | ||
| Now, people, I gotta tell you, I get so much great feedback on this. | ||
| War Path Coffee, WarPath.coffee, Go there right now with War Room. | ||
| If you're in the War Room, you got it in the Dark Roast. | ||
| If you're a Dark Roast person, none better in the world. | ||
| The Mild Roasts are spectacular and all the different flavors. | ||
| We're going to get into that in a second. | ||
| Let me bring in Myles Grimard. | ||
| Myles, you're at Field of Greens, which is another thing I start my day with every day. | ||
| But I want to go back. | ||
| I'm trying to inspire people. | ||
| Use Black Friday today to get some of our favorite entrepreneurs on. | ||
| Walk us through your journey. | ||
| How did you, because you've got a competitor, or at least one of your competitors, that must be putting hundreds of millions of dollars in advertising. | ||
| I've never seen anything like it. | ||
| One of the reasons we first met you guys is that one of your competitors, because we monitor cable, as people know, we monitor cable TV constantly. | ||
| BBC, MSNBC, CNN. | ||
| And on CNN and MSNBC, on Fox, there's one of your competitors that has just had a marketing campaign like I've never seen before. | ||
| How did you guys start this company? | ||
| What was the inspiration that led you to go do this? | ||
|
unidentified
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I mean, I'll say the name. | |
| It's Athletic Reese. | ||
| I know all about it because we're actually, you know, that we've grown thanks to audiences like yours. | ||
| We actually compete with them on buying ads all the time. | ||
| So when we are trying to buy the Fox News ads and stuff like that, we are. | ||
| And you'll see us on ESPN now. | ||
| We try to bid with them. | ||
| They've gotten so big, though, that I don't know how much I can say. | ||
| I have some inside information. | ||
| They're going for a Yeah. | ||
| Almost, you know, like the Amazon sale, they don't show a profit, but they're trying to build up their, their revenue high enough. | ||
| Um, we put all of our money into, um, back into the company and growing it in the best way possible. | ||
| And I know Michael was on earlier. | ||
| Um, I also started in tech, um, and it is a, it is a weird world, but I love what he said. | ||
| I love the company on there. | ||
| But one thing you brought up too was manufacturing and that's a perfect, um, I guess the way we reinvest in our companies in America, I know I'm in Texas, but I own a manufacturing company that not only makes Brickhouse's products, but our competitors as well. | ||
| And we've fought to get a lot of the big competitors of ours in. | ||
| And I mean, one big thing is, especially in this market, and As the business owners, like Taj, I think his name was, is, you know, starting is, um, I think most of the business leaders, they're always going to be the more, um, conservative free market type people, but they are always steered in the, you know, you want it like, like, uh, Michael was saying, you want to be, you want to play along, get along. | ||
| But, uh, the, the one thing, um, he mentioned manufacturing and it kind of spurred my brain about how different it is. | ||
| I know some other places where you'll hear that you have to get a license to cut hair or something. | ||
| And one thing I found in the manufacturing of this is there are private companies that certify us. | ||
| I just had to deal with this yesterday, so we're also getting pharmaceutically recognized. | ||
| You don't have to go through a government agency until you get a pharmaceutical, but like making protein, stuff like this. | ||
| There's this great free market aspect to it where we want to pay the private companies to come inspect us and say, yep, you're doing the best possible versus some of the smaller manufacturers might have a, we try to follow or we follow these guidelines. | ||
| It doesn't actually say we're certified to follow these guidelines. | ||
| So there's this, and that's what I love about the manufacturing company that we built and we try to support local businesses when we're buying our products from our farms and everything like that. | ||
| Sorry, I know I went on another tangent. | ||
| I was listening to your first two people and I really got me excited. | ||
| No, no, no. | ||
| No, that's what I wanted to have you on this morning. | ||
| How tough, you guys have taken, you've, just like Tej, You've gone to quality. | ||
| One of the things about Tej and Warpath, although they started small, even as a t-shirt company, they would always go to the highest quality printers, the highest quality material, just like he's done here, to take the longer time to roast. | ||
| The reason we were attracted to you guys, you've kind of done the same thing. | ||
| Your process is more complicated. | ||
| It takes, I guess, longer. | ||
| It's a little more expensive, right? | ||
| Your margins are going to be lower. | ||
| What was it that drove you? | ||
| We've got about a minute. | ||
| I want to hold you through the break, but what was it that drove you as an entrepreneur to say, hey, we've got to go do a quality product here that's not just an extract, but it's really taking and it's really going to be organic? | ||
| What was it that drove you to do that? | ||
|
unidentified
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The real drive was I started in tech background and through lawsuits. | |
| I wasn't the one doing this. | ||
| I was in college and I ran out of money. | ||
| And a friend just goes, dude, you're in shape. | ||
| Why don't you sell supplements? | ||
| And I kind of just used my brain. | ||
| I was like, oh, I think I could build. | ||
| A uh an online type of distribution company is very successful but in that I realized there was it was it was a very big company that we would sell everybody else's things and you know from the muscle farms the ONs and and everything else and I realized there was it was a race to the bottom dollar you know they're always trying to give me the best deal and it it was all the same kind of crud in the products and I realized that there was this open pathway where if I could use and bring on some you know some | ||
| Some great other entrepreneurs to help us market and everything like that and bring on the best doctors. | ||
| There was this pathway of creating higher quality products and people would be willing to pay for it if we got it in front of them and said, here's why ours is different. | ||
| It's I know it's not the prettiest girl on Instagram that we're marketing to and I know it's not the guy with the biggest veins in his arm on muscle bag. | ||
| But we actually put the highest quality products in there. | ||
| So, we brought on the head doctor from MusclePharm. | ||
| Look at that. | ||
| Once we took him over, look what happened to that company. | ||
| Kind of tanked. | ||
| So, we brought him over to us to actually create high quality products. | ||
| Hang on one second. | ||
| We'll take a short break. | ||
| Be right back. | ||
|
unidentified
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War Room. | |
| Here's your host, Stephen K. Bass. | ||
| So, Miles, I want to go back because today we're going to highlight the entrepreneurs we work with on Black Friday. | ||
| We're trying to give you access to their products, but also we're going to have some time to learn about them as people. | ||
| And what we're trying to do is use these folks as examples for the audience. | ||
| I know you guys, a lot of people out there got ideas, particularly in a tough economy. | ||
| Maybe the job's not working out. | ||
| You think you're doing something else. | ||
| We want to inspire you with the leaders we've got today. | ||
| So continue on. | ||
| You're in this quality thing. | ||
| Other things are not working. | ||
| You're able to garner up. | ||
| And your theory of the case is, if we do something better and higher quality, eventually, if we build it, they will come? | ||
|
unidentified
|
Exactly. | |
| And like I said, I came from a tech background. | ||
| I knew where You're they're bidding against these these kind of old ways of doing things again, where it's especially, you know, Amazon. | ||
| It's a race to see who can get to the bottom dollar and you know, it's a great company. | ||
| But, uh, we don't allow our products to be sold on Amazon, uh, because we don't want to diminish the value of our products. | ||
| Uh, we think we have them fairly priced as it is. | ||
| I mean, one thing we actually deal with a lot is people will do credit card scams, you know, cancel the order. | ||
| And then they try to sell them on Amazon behind our backs. | ||
| Um, cause people are always trying to get our products on Amazon, but, um, so we don't allow that. | ||
| And then, I mean, as it built something else that we ran into, you'll love the name of it, but, um, is we were running into. | ||
| Our partners weren't always holding up to our, like the actual manufacturing quality that we wanted. | ||
| And so that, I mean, we put tons of money into building our own manufacturing company up in Marion, Ohio. | ||
| It's huge. | ||
| It's the best equipment out there and it follows all the great standards. | ||
| It's actually called Big Pharma because I thought it was funny. | ||
| For some reason, that company name was taken. | ||
| But I thought it was ironic. | ||
| But so yeah, we make not only our products, we make our competitors products. | ||
| And like, again, when you look at the free market, when If we help someone else to do very well and we're making their product well, the economy is a scale. | ||
| When they're shoving ingredients through our door, it allows us to keep the lines running, allows us to keep the jobs going at all times, allows us everything works better in this free market economy that you're talking about, rather than You know, when anybody else gets involved from the outside, any bureaucrat, it gets, it gets tougher. | ||
| That's why when we decided, all right, maybe it's a good idea to get a pharmaceutical license. | ||
| Oh, there's just so much red tape involved. | ||
| And now we're like, we're debating pulling the plug on that one. | ||
| It's just the free market is it's allowed us to be successful and do the highest quality things without having to deal with bureaucrats. | ||
| Just tell us, tell our audience, I'm going to go to Tayshia's, but why have you been adamant about not allowing your product to be sold on Amazon? | ||
| Most people, you know, for the patriot economy, a lot of people in the war room, I notice this when people come on with books, they say, give me something else. | ||
| I won't order it off Amazon because I just disagree with Bezos and the Washington Post. | ||
| Yours is not from a political perspective, though. | ||
| Just what's the business argument against allowing your product to be sold on Amazon? | ||
|
unidentified
|
As soon as you go to Amazon, the biggest reason, to be honest, is you lose the customer. | |
| We fight really hard by paying a lot of money for being on shows like yours. | ||
| You know, working with us and these things that I don't know if your audience knows us. | ||
| These are like very nice things. | ||
| We don't pay extra for these. | ||
| This is like your thank you to us. | ||
| And so thank you very much for allowing us to come back on and talk about our products. | ||
| But we work really hard to get a customer. | ||
| And if you're really working really hard to get a customer, but they're buying it through Amazon, that's not actually your customer. | ||
| So we work really hard to get that customer and build that relationship. | ||
| If someone has a problem with our product, We want to be there to take care of it. | ||
| I mean, we have people every Black Friday, Cyber Monday, not this time, but usually everyone gets a note, like a handwritten note from someone in their order. | ||
| You're dealing with real people on the other line. | ||
| You're not dealing with AI bots from Amazon. | ||
| So there's like a customer business relationship that we always want to maintain, and we don't want to lose that to Amazon. | ||
| Also, as I'm sure most business people that are listening to this right now, typically you're gonna lose money on your first order with any customer. | ||
| You have to pay a lot of money to market to them, and then you gotta, you know, product cost, ship, everything else. | ||
| You have to do a great job as the business to keep that customer happy, to make sure that they buy two, three, 10 times. | ||
| And that's when you make your money. | ||
| About two to three months out is when you start to see a profit. | ||
| And so if you have Amazon dealing with that, they can always go to another, you know, another company. | ||
| Maybe it's not as high quality, but they have a better, you know, they pay people in Beijing to give higher ratings on their star system. | ||
| So we want to make sure that we're keeping that client relationship. | ||
| And if we ever lose a customer, it's a big deal for us. | ||
| And so The things we say, you know, whatever keeps the customer happy is how our company runs. | ||
| No, in fact, the reason when we make sponsorship deals with guys like yourself, we always include coming on the show because we wanted people to find out about it. | ||
| I mean, we do a pretty tough screening process. | ||
| We find the business is fascinating. | ||
| We know our audience is going to want it, but they're also going to want to know these companies and the people that run it and know more about it. | ||
| Real quickly, just talk about Field of Greens. | ||
| Why? | ||
| Because this is kind of a revolutionary product. | ||
| You know you're not going to be able to out-market or out-spend for advertising. | ||
| Why should people go and check this out? | ||
| Why on Black Friday, leading up to the biggest party time of the year, the holidays, normally you would try something like this in January. | ||
| Why do you recommend they go and check it out today? | ||
|
unidentified
|
Well, Field of Greens is number one. | |
| While you've got your family around, you're going to be feeling healthier and a little more energy throughout the day. | ||
| Field of Greens, it's unlike our competitors. | ||
| It's real fruits and vegetables. | ||
| And I always say just as proof, look at the facts panel. | ||
| It says Nutrition Facts. | ||
| All of our competitors say Supplement Facts. | ||
| There have been a couple of new ones that came along that saw the The good idea about that. | ||
| But right now we're the biggest one that does that. | ||
| And that is our big difference compared to all of our competitors. | ||
| It is fruits and vegetables. | ||
| That means it's good for the whole family. | ||
| If you want your kids to get their fruits and vegetables and they have trouble eating off the plate, you can do that. | ||
| If you don't have time to cook your fruits and vegetables and shop for all the different things. | ||
| There are so many different fruits and vegetables even in there and the superfoods that you can't buy yourself that we source from all over. | ||
| And it's going to be cheaper if you just get it from us anyways. | ||
| Just put it in there and you get it all your fruits and vegetables in one scoop. | ||
| Now, this is the first time. | ||
| Talk to us about the Black Friday. | ||
| What are people coming to the site today? | ||
| What should people look for? | ||
|
unidentified
|
Yeah, if you go there, it's for Steve Bannon. | |
| It's just, I know it says BFCM at the top, BFCM 23. | ||
| Please just use the code SALE. | ||
| And that's how we know that you came from Steve Bannon and all the listeners. | ||
| And you get 30% off. | ||
| 30% off, which you've never done before. | ||
| That's a big deal, and it gets you introduced to the products. | ||
| One of the reasons we wanted to have the guys on today. | ||
| Miles, thank you so much. | ||
| Great story. | ||
| You guys are great guys over there. | ||
| Love what you do, and I absolutely love the products. | ||
| Made a big change, so thank you. | ||
| Gets me going first thing in the morning. | ||
|
unidentified
|
Thank you so much, Steve. | |
| I really appreciate you doing this for us. | ||
| Thanks, brother. | ||
| Appreciate it. | ||
| So Tej, let me go back to you for a second. | ||
| This is because we've noticed this in the folks we deal with, is the kind of search for quality as an entrepreneur. | ||
| And the idea was, I can build something better and different that will have long-term sustainability. | ||
| How did you, I know coming off the t-shirts, you had everything to top quality. | ||
| How did you translate that into coffee, which was something you were very interested in, but essentially when you started off didn't know a lot about? | ||
| Uh, I knew I wanted high quality. | ||
| I knew I wanted the best. | ||
| Um, I learned that in the SEAL teams, you know, we, we always had the best gear, the best guns, like always had the newest stuff, the latest and greatest. | ||
| So I wanted to have the copy the same way. | ||
| I wanted the best copy, the best packaging, you know, the best beam. | ||
| So it took a little while to track all this stuff down. | ||
| But then once I did, um, I wanted to also create my own roast. | ||
| You know, I didn't want to just ask the roaster like, hey, give me one of your roasts. | ||
| So I got beans from origins from all over the world. | ||
| My wife and I have like 25 bags of beans in our kitchen and we started mixing them up and creating our own blends and That's how it started. | ||
| We created the breakfast blend. | ||
| Actually, the dark roast blend we created for you, Steve, because when you first helped us with the advertising, you said you only drank dark roast, so we created that one for you. | ||
| It's all about being creative. | ||
| And then you can have the best ideas in the world, but if you don't do anything with it, it's just an idea. | ||
| So you need to action your ideas and then you need a network of people that can help you. | ||
| You can tap into, you know, it may be just advice, maybe like advertising, whatever, but you need a network of people, which is a team and you need a good product. | ||
| And then you need marketing. | ||
| Without marketing, you can't have the best product in the world. | ||
| If nobody knows about it, nobody's going to buy it. | ||
| Tell me about the, for our audience out there, because we know people always, you know, like you, the world's five to seven against, right? | ||
| What was the dark, and launching this, when was the moment that you looked at the wife and go, hey, did we make a mistake here? | ||
| Or did you ever have that one moment that you just questioned why you were doing everything you were doing? | ||
| Oh yeah, there's been more than one moment. | ||
| You know, being an entrepreneur is tough. | ||
| It's 24 seven, you know, working weekends, working late, stressed out at night. | ||
| Um, sometimes I was like, I'm thinking maybe I should just go get a job. | ||
| It'd be way easier, but it pays off in the end. | ||
| You just have to persevere, put in the hard work and just keep going. | ||
| Don't quit. | ||
| If you keep going and if you have a good product and you can push it out there, it's going to catch on and it'll, it'll, it'll be on fire at some point. | ||
| Well, you gotta have the network, you gotta have the marketing, you gotta have the product, and you gotta have the perseverance. | ||
| The perseverance, I want to go back to every person that will be on the show today, the different entrepreneurs. | ||
| They become obsessed and focused on what they're working on. | ||
| Talk about that 24-7 commitment, because even as hard as working as you have a job, you can, when you get off, you can put that behind you. | ||
| When you're an entrepreneur, and it's depending all on you, you've got to actually be consumed by it, don't you? | ||
| Otherwise it's not going to work. | ||
| Yeah, you have to be completely consumed. | ||
| It's literally 24-7, you know, sleepless nights, early, early mornings. | ||
| You know, you're at an event with your kids and the phone rings, you got to answer it. | ||
| If it's for business, you're sending emails, you know, you're talking to marketers. | ||
| It's non-stop. | ||
| Even some of my buddies have like massive, massive companies with hundreds of employees and, you know, They have managers for everything and they still have to be involved 24-7. | ||
| It's a non-stop thing. | ||
| And especially if you're the one who created the business and you're the one who gets it pumping, you're the key man. | ||
| So you think you can step out, then it falls apart. | ||
| So, you know, it is literally 24-7, but when it's going well, it's very rewarding. | ||
| I got about a minute on this side. | ||
| Talk about where they go on the site, the different types of coffees you have, because I'm always, we push it all, but really, as you know, the Dark Roast is my love, because I absolutely love Dark Roast, and I live on Warpath on Mariner's Blend. | ||
| Give me a minute on the rest. | ||
| Yeah, so it's warpath.coffee is the website. | ||
| If you use promo code War Room for Black Friday, we're going to give you 25% off your entire order. | ||
| And then it's free shipping if your order is over $65. | ||
| We have the breakfast blend. | ||
| It's a medium roast. | ||
| It's very smooth. | ||
| And then if you like the darker coffee, we have The mariners blend, it's roasted longer. | ||
| That's why it's darker. | ||
| So it's got a little bit more bite to it, but it's still smooth. | ||
| And then we recently introduced a summer blend, and we're going to run that year round. | ||
| It's somewhere in between the breakfast blend and the mariners blend. | ||
| It's a Caribbean The base of that blend is a Caribbean coffee, and it's really good. | ||
| It's got a little bit more flavor to it. | ||
| Like I said, it's right between the medium and dark roast. | ||
| And then we have some flavored coffees. | ||
| We have a holiday blend that's cinnamon, dark chocolate, hazelnut. | ||
| That one's really popular. | ||
| We had that out last year. | ||
| People email us all year round asking for it to come back. | ||
| And then we have pumpkin pie and dark chocolate. | ||
| Hang on one second. | ||
| We're taking a short commercial break. | ||
| Go to warpath.coffee right now. | ||
| Put in War Room. | ||
| You get a 25% discount. | ||
| Short commercial break. | ||
| Back in a moment. | ||
|
unidentified
|
War Room. | |
| Here's your host, Stephen K. Vance. | ||
| I want to thank, of course, Birch Gold. | ||
| For being our sponsor here at Birchgold.com. | ||
| There we've had a long-term program of talking about the end of the dollar empire, all the different aspects of that to make sure that you're as smart as possible when talking about macro events in your country. | ||
| But also you can talk to Philip Patrick and the team about gold as an alternative, as a hedge. | ||
| It's been a hedge for 5,000 years of man's recorded history. | ||
| Of course, in the turbulence we're going through now, you always need a hedge. | ||
| But find out, get the details from Philip Patrick and the team. | ||
| Go to birchgold.com and then talk to one of their advisors and consultants. | ||
| One of the things we're trying to do on Black Friday is do a little more in-depth introduction to the great entrepreneurs We got a chance to work with number one and President Trump in the second term, obviously entrepreneurial capitalism, entrepreneurial finance is at the backbone of the MAGA movement. | ||
| We're not into state capitalism. | ||
| We're certainly not into finance capitalism. | ||
| And so that's where these entrepreneurs and their stories of their successes and their failures here on Black Friday. | ||
| Remember, two things we're trying to do is assist companies in building an alternative Patriot economy and the others, the folks that are helping you either get healthier or to be prepared. | ||
| And to be prepared for the turbulence that's ahead, so very honored. | ||
| SILENT, S-L-N-T, Aaron Zarr. | ||
| Aaron, tell us your story. | ||
| You're a new sponsor here. | ||
| We've had you on a couple times, but people are fascinated by the Faraday bags, how you make these, the pouches, the backpacks, everything. | ||
| Tell us your journey. | ||
| How did you get here and be the founder and the head of S-L-N-T? | ||
|
unidentified
|
Yeah, it's been quite a journey, but I hope you had a good Thanksgiving and thanks for having me on. | |
| Silent is a brand that's evolved from originally Silent Pocket and prior to that was MIA Mobi. | ||
| It's a family started business in 2009 and it was really conceptualized by my father who wanted to take pouch and be able to have control over what he would coin the electronic leash. | ||
| So as mobile devices became more popular and more in demand, there's a convenience that really outweighed kind of the sleepy effects in the background of privacy, security, and your health. | ||
| So that was kind of the premise behind it to give people more control, to be able to truly disconnect. | ||
| That was a long time ago, so I've been well at it over a decade, and now we make a full comprehensive line of Faraday bags that give anyone the power to take back their freedom and really have ownership over when and how they connect to the grid, and they look good. | ||
| They look amazing. | ||
| Is this a bigger concern today than when you and your family first started or when you jumped into this full time a decade ago? | ||
| Is it more we should be worried about on what the electronic leash or the ability of the government and other entities, cyber criminals, et cetera, to actually look into what's on our devices? | ||
| Is it a bigger threat today in your mind or is the threat lessening? | ||
|
unidentified
|
Threats rapidly increasing. | |
| I mean, it's pretty insane. | ||
| But even back, you know, a decade ago, all these were present and there's been external factors that we've seen from overreach of government and corporation that have really led to people waking up and realizing that they could take a little more control in their own hands because powering down your device, turning that off, airplane mode, is just kind of like lipstick on a pig. | ||
| It's not really cutting it. | ||
| So you really have to be able to Take your phone, put it in a silent Faraday bag, and know that you're fully cut off. | ||
| And what we're looking at right now, there's so much uncertainty in the world, and there's no way to disconnect. | ||
| I mean, how do you disconnect from electronics? | ||
| How is it, with all the exposure to this, all the discussion, the Patriot Act, everything, how big the MAGA movement's getting, how could the threat be getting, when people are becoming more awake to this, how could it actually be getting worse? | ||
| Is it just that governments are more determined than ever, private corporations, cyber criminals? | ||
| I mean, why is the situation getting worse when people are becoming awakened to what this issue is? | ||
|
unidentified
|
Well, I think on the consumer side, we are Our liberties have been chipped away, our freedoms have been chipped away, so we don't really have much autonomy when it comes to using anything that connects to the internet. | |
| Everything that people own from their, now their smart appliances at their house, to their laptops, their phones, to their car keys, all emit and receive signal, and that opens up vulnerabilities for your privacy, your security, as well as your health. | ||
| But on the flip side, you know, what we're saying, and on the military side, and really the tip of the spear, we work with special ops guys, is that the battlefield is extended into the pocket. | ||
| And by having a smartphone, you're really jeopardizing the well-being of the people around you, and you can bring that back home. | ||
| So, if you're a freedom-loving American, then you need to take a little more control in your own household, in your own life, to protect your digital footprint. | ||
| So you're saying nobody's going to do this for you. | ||
| This is another thing we keep telling you. | ||
| You've got to be prepared. | ||
| You've got to be self-reliant. | ||
| This is where you have to take it. | ||
| use your own agency and take your own action? | ||
|
unidentified
|
I'm going to put together go bags and have, you know, there's natural disasters, there's world events that you have to be prepared for. | |
| And that's, you know, getting your head out of the sand and acknowledging that there's a lot of uncertainty, a lot of unsafety. | ||
| And it's not designed for us to live in fear. | ||
| But being vigilant and being prepared for situations is is important for every American and every American family. | ||
| So when it comes to your digital footprint, you know, you could be Protected from physical threats, but are you protecting from unseen threats? | ||
| And those would be wireless threats and getting your information stolen or being tracked by GPS or being hacked on your phone. | ||
| So you're only as strong as, you know, defending from all angles. | ||
| Aaron, where do people go? | ||
| Where's the site right now at Silent to see all the great products you've got? | ||
| They look beautiful. | ||
| They perform unbelievably. | ||
| But where do people go to immerse themselves in information, which is our specialty here? | ||
|
unidentified
|
Yeah, I mean, SLNT.com holds everything that we do. | |
| We have an amazing Insight section which has blogs and how-to videos, information topics to learn, but really most importantly it's easy to adopt with a small investment. | ||
| In some of our products you gain instant peace of mind around when and how your devices connect. | ||
| So if you use code Bannon at checkout, we're doing 20% off site wide. | ||
| We don't do sales like this. | ||
| It's Black Friday and it's going to be for a limited time, but there's free gifts associated with that. | ||
| And it's really, again, I can't emphasize enough that a small investment in physical products like this give you, you know, Undeniable strength when you're out there living your own life. | ||
| And that's what we want to give people back, is peace of mind. | ||
| Aaron Czar, thank you very much for being an entrepreneur, for being part of this preparedness, part of the Patriot economy, and for coming on and supporting War Room. | ||
| Really appreciate it. | ||
| I know our audience loves it. | ||
| So thank you, sir. | ||
|
unidentified
|
Yeah, War Room Posse needs to check out the products, and we appreciate you putting us on and being able to talk about them. | |
| We're going to push it hard. | ||
| Thanks, brother. | ||
| OK, Tej Girl is going to stick around. | ||
| I'm going to get another Navy SEAL to join us, too. | ||
| Eric Prince, former Navy SEAL, is going to join us in the next hour with Tej over at Warpath Coffee. | ||
| A lot to go. | ||
| Stick around. | ||
| 90 seconds. |
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