Well, and I wanted to, I mean, the thing that I followed up on, or I want to follow up on with that is, I've spoken to many disinformation experts and researchers, people who've gone undercover and all of those things, and the underarcing theme, I say under on purpose, is that kind of goes unspoken, is that most of these conspiracy theories... have a kernel of truth yes and in general in general that kernel of truth comes down to something the united states government did to black people yes and so and so what i found and i still find so uh i suppose compelling and obviously is the largest challenge is that with Other conspiracy theories, you know, if you're talking to somebody, you can say, oh, that's ridiculous. They don't do that. But for a lot of black people, you have to say, they don't do that anymore.