The angle that many of these right-wing media figures decided to take was to Google the alleged shooter's name, at which point they found another person with the same name who didn't have Nazi tattoos. The story started to become that this second person they'd found was the real shooter, and that the guy with Nazi tattoos was just another guy, and that the media was trying to say that he was the shooter so they could make the story about a Nazi to make Trump people look bad. It was important to invalidate the story that this guy was a Nazi extremist because he has the risk of making normal people associate Nazi extremist murderers with their content model.