So Kellogg's makes one brand, Fruit Loops, for instance. They make one cereal for the American people and in the same factory make a different concoction for other nations. So they have the ability to sell us less harmful, less addictive, less processed foods, but they choose not to. And they instead push these highly addictive, highly processed foods that have an array of different... Food dyes and chemicals in them that are banned in other countries.