It's Bread Week here at WTW! King Arthur Baking Company is in the hot seat with the Right over an accelerator opportunity that is *racist against white people*. We're here to tell you what's really going on here and why we're keeping a close on New Hampshire from here on out. Be sure to check out Project Potluck! They are doing some fantastic work to build a community and resource network in the consumer packaged goods space for people of color. Feel free to email us at lydia@seriouspod.com or thomas@seriouspod.com! Please pretty please consider becoming a patron at patreon.com/wherethereswoke!
Anywhere you see diversity, equity, and inclusion, you see Marxism and you see woke principles being pushed.
Wokeness is a virus more dangerous than any pandemic hands down.
The woke monster is here and it's coming for everything.
Instead of go-go boots, the seductress green M&M will now wear sneakers.
Hello and welcome to Where There's Woke.
This is probably episode 33, if I were to guess, just plus or minus.
I'm Thomas Smith.
That's probably Lydia, if I had to guess.
I think you're right.
I think that's who I am.
Got some accuracy being demonstrated here.
Good.
How's it going?
Oh, pretty good.
How are you?
Good.
I am just, you know, I love doing this show and I'm realizing, like, the biggest challenge, I've probably said it before, but the biggest challenge is just the minute you start researching literally anything, it somehow all comes back to a massive web of right-wing bullshit.
Oh, yeah, I have some of that on today's episode.
And you just can't even, I was trying to do, I have another topic that hopefully I'll get out soon.
I was like, oh, this'll be a good, You know, I need something where it's kind of going to cut itself off.
It won't go forever.
I can just do this thing.
Yeah.
Yeah.
No.
And then I just start on something and it's like, God, all roads lead to right wing nut jobbery.
Yeah.
But hazard of the job and we'll make it work.
So I'm excited for today's episode.
Yeah, yeah.
So I want to give a shout out to our Facebook group because that's actually where I got the lead for this story.
If you want to send leads, tips our way, you know, the Facebook group is a great place to do that.
Check us out there or you can always email us too.
But this is about what happens when flour, not flowers that grow from the garden, but flour for baking, goes woke.
Yeah, how does it do that, though?
Yeah, great question.
I can't be white anymore.
I have to be non-white flower.
Is it going to involve something stupid like that?
I mean, that's a whole other thing that I have in my research, too, that we can talk about.
But, you know, why don't we turn to this guy, Dixon Hexenhammer, whatever his name is.
Over on YouTube, I sent you a clip to kind of explain what's going on here.
OK, here we go.
All right, everyone.
Now we have some Vermont news, actually.
A tale of racism from a state that's 97% white, but it's not racism aimed at people of color or colored people, whichever the liberals choose is the politically correct term of the week.
No, it's aimed at white people, again, which is interesting.
He's dressed like a hippie.
Yeah.
What's going on here?
I only say that because, like, clearly he's some right-wing nutjob.
But, like, what's the aesthetic?
Yeah, no, he is a right-wing nutjob.
So he shows up on, like, Rational Wiki.
His name is Tara Warwick.
And before he was, like, kind of these alt-right views, he considers, well, now he considers himself a libertarian.
But everyone's like, no, dude, like, you're alt-right.
That's not, yeah.
Are they the same?
Tomato, tomato?
Well, it's not mutually exclusive.
True, true.
I wouldn't say they're the same, but I would say that often those people hide behind, oh, I just think government should get out of our way, and then it's like, also they believe in fascism, so it's, you know.
Yeah.
He's a Holocaust revisionist, so.
So, yeah, it takes kind of a moderate tone on that whole thing.
Look, I'm not saying it didn't happen.
Just, you know, need to do some revisions in our understanding of it.
Okay.
Yeah, very reasonable.
Very anti-immigration.
He says that Muslims have a vested interest in attacking us and you know, obviously he's like pro-border wall.
What is that alleged vested interest?
I don't, I don't know.
But yeah, he's interesting because like he's, you know, pro-legalizing all drugs and he's pro-LGBT rights.
He doesn't like transgender people that, you know, that's kind of the Oh, so it's again, pro-LGB.
LGB.
Yeah, exactly.
Right.
So we don't know.
There could be a cue in there, but we're not sure.
Yeah, exactly.
And then he supported the January 6th.
Wow.
Yeah.
Just said, good for them.
He didn't participate, but yeah.
Good for them.
Yeah.
Okay.
And he's not just like, this guy has 500,000 subscribers.
Yeah, he's big.
On YouTube.
Pretty big.
Yeah.
Yeah.
Bigger than us, as always.
Yeah.
Okay.
Well, let's get back to his thesis.
King Arthur Baking, over in... I can't remember exactly which town they're based in.
I've actually been there before.
You'll find their flour and so forth on shelves all around the state, and people from other places buy it too.
It is reasonably good quality.
But they've gone completely berserk, and somehow they think that their baking pitch fest thing here is not going to result in a boycott.
I know if I have to buy flour for some compelling reason, I'm not going to buy it from King Arthur at this point.
Not going to happen.
Because I don't want to contribute to racism against white people.
And that's exactly what it is.
For their baking contest, basically businesses are going to use the King Arthur flour and bake stuff, and then they're having a contest.
And it's to uplift Communities of color and the way that they're doing that is by precluding any white owned business from actually taking part So basically literally segregation against whites And in Vermont it'll pass the smell test by the way, the white NIMBYist liberals won't complain about this They'll say oh, that's very very good of them.
I think I'll go buy more flour.
That's the way that they are They don't care, because it'll look good on paper.
It makes them feel better about themselves to have contributed absolutely nothing to race relations and actually damaged them, but it looks woke on paper.
We've seen this as a trend, by the way, with left-wing movements lately anyway.
So they're going to have their pitch fest, but no whitey need apply.
No whites allowed.
This is a safe space for the tiny minority of Vermonters that are non-white.
Virtually all Vermonters are white.
Just to be clear.
It's like 97%.
So, I don't know.
I mean, they're not going to take much of a hit in sales in a woke state like Vermont, but there are people from outside of the state that buy King Arthur flower.
I'm seeing many calls for boycotting.
Already.
Creaky chair.
It's pissing people off.
And Vermont's a high-tax state and shit like that.
So, you know, the profit margins on a business owned in this state tend to be smaller than elsewhere.
So can you weather a 10% reduction in sales?
What about when you have to lay off employees?
Are you only going to, are you going to pledge to only lay off white ones when you have to downsize because you're not selling as much flour?
Yeah.
God, they're all one guy.
It's amazing how it's all one guy.
Yeah, and you know, there hasn't been, like, huge amounts of coverage here.
A lot of it's been on Twitter, but Outkick picked it up.
They're affiliated with Daily Wire.
And Outkick says, King Arthur Flour is hosting an upcoming baking competition.
The brand will provide financial support to the winners of the bake-off.
The competition is a grand opportunity for up-and-coming bakers and baking companies.
Everyone is eligible to join the competition.
Well, almost everyone.
According to King Arthur Flower, white people are not allowed to compete.
The company calls the exclusion of white people a form of inclusion.
How about that?
So that was the article they wrote.
Also, we got the creaky chair.
Why does his sound sound like it was Skype from 2005?
It's like got that tone that something that only seems to bother me.
500,000 subscribers would be able to invest a little bit.
How down sampled is his fucking audio?
It's awful.
Yeah.
Anyway.
And then, you know, things on Twitter.
Someone said, I will never use King Arthur racist flour.
Disgusting.
Too bad for them as my one woman baking business is growing.
King Arthur Baking Company, you're getting the Bud Light treatment.
I'm so angry right now.
My breads and cakes aren't worthy of their support.
Yeah.
Cancel culture at work here.
Yeah, yeah.
And then Libs of TikTok chimed in too about this on Twitter, of course, and it says, uh, bakeware company is holding a competition for bakeries and the winner receives mentorship and financial support.
Only black-owned bakeries are eligible to participate.
No whites allowed.
Anti-white discrimination is the only type of hate that's permitted.
Do not give this company any of your money.
Instead, go to official, you know, at official PSQ, which provides products from founders who share your values.
Don't give money to people who hate you and everything you stand for.
Check them out here, publicsquare.com.
And then the Daily Wire's headline, once we break this down, let me know what you think.
Baking company hosts competition barring white participants.
Yeah, I just, I know we're going to debunk, but you can't, I don't even think you can do that.
But okay, we'll humor them.
And it's written by someone named Spencer Lindquist who writes for the Daily Wire Now.
He previously wrote for The Federalist and Breitbart.
He's the president of his college Republicans group at Pepperdine University, and he actually grew up around me.
So here I am, like, trying to find him and where he went to high school.
And some of his other pieces include things like, the left has a pedophilia problem and it's out in the open.
My high school taught me critical race theory six years ago and tried to reeducate me when I fought back.
Critical Race Trove from California District tells students how to use witchcraft on people who say all lives matter.
Oh my God.
Academics call for critical race theory to be taught in kindergarten, worn of racist three-year-olds.
So this is a serious journalist.
Do you want to know what's really going on here?
No.
All right.
And thanks for the episode, everybody.
Thanks for listening.
Swear there's woke.
Yeah, yeah.
We're wrapped up.
See you next time.
So King Arthur Baking Company was just a little bit of- They sent a cup of flour to a trans person.
Is that what happened?
Yeah, exactly.
Just a little bit of background.
They were founded in Massachusetts in 1790.
They were actually like the first flour company in America.
And they were the Henry Wood Company, then later the Sands, Taylor and Wood Company in 1895.
And then George Wood, who was the wood at the time, The company saw a musical production of the King Arthur story in 1896, and he was like, oh my God, you guys, we have to change our name.
Wow.
So they changed their name.
What an inspiring story of this corporate birth.
And the reasoning behind it was they wanted their company to exude the same qualities as King Arthur as purity, loyalty, honesty, superior strength, and a dedication to a higher purpose.
That's what I need in my baked goods.
And their company, you know, it is interesting kind of watching the evolution of their marketing and everything and what the Sticks, Hex, and Hammer guy talked about in his video a little bit later is like the logo.
He says, you know, it's the logo of King Arthur riding on a horse and he's holding, you know, the knights of...
of Ted Barre.
No, like the Red Cross flag thing and like coming back from battle.
And there are elements of like, you know, it's kind of a little weird and concerning there.
But that's not their logo anymore.
And so I know that he doesn't use it or buy it ever because he would know.
They've actually changed their logo.
They moved their headquarters to Vermont in 1984, and in the late 1990s, the owners of the company really wanted to make sure that it wasn't being passed off to a random group of other people.
They had a lot of pride in their company, and so they began transitioning to an employee-owned company, and they made 100% employee-owned in 2004, and they've been that way ever since.
Yeah.
That's interesting.
And from their website, as employee owners, we're not beholden to outside shareholders who care only about the bottom line.
We have the freedom to emphasize other values like social and environmental responsibility and the wellness and satisfaction of our employees.
That's why King Arthur shares its profits both inside and outside the company.
We invest in sustainability, support community groups nationwide, and offer every employee 40 hours of paid volunteering time per year.
They're regularly named one of the best places to work in Vermont.
They, you know, offer that 40 hours of paid volunteer time.
They offer eight weeks of paid parental leave.
And that's, that's, I mean, you can go volunteer for a cause of your choice and you still are just getting, it's like time off.
Yep.
That's actually really cool.
It is really cool.
I would have enjoyed that.
I know.
When I worked for the man.
They do tuition reimbursement up to a certain amount.
They do charitable contribution matching.
They do, you know, matching retirement savings.
They offer all their employees free flour and two loaves of bread a month.
Only problem is, white people, shot on sight if you try to get in a building.
Sounds like a great place to work.
Yep.
If you're not white, that's why they are in Vermont.
Yeah.
97% white.
They have a flagship bakery and a school that offers classes and demos at all skill levels.
They have like paid classes and things.
But then they also partner with schools to do classes virtually in person.
And those are all free.
And the students leave with two loaves of bread and they encourage the students, you know, it's one for you and one for you to give to someone in need or as an act of kindness.
And one more for the next white person you kill.
So this is something that that's what this company is.
Those are their values.
They are, you know, a certified B corporation.
They have things related to efforts that they're making for sustainability and renewable agriculture and, you know, these various things where they're invested in people and the planet.
And we'll get into more of that, too.
But what exactly is this competition that they're saying that no whites are allowed?
It is called Baking Pitchfest.
This is actually an opportunity that they are providing in partnership with a nonprofit organization called Project Potluck.
Project Potluck is a 501c3 that was founded by people of color for people of color.
And what it is, is it's a free community that provides access to resources, mentorship, events, in the consumer packaged goods industry.
This matters because there's been a lot of discussion about the pervasive racism in the restaurant industry, racism in venture capitalist funding opportunities, right?
And so these are efforts within Project Potluck to address those inequities.
And this is a little sidebar, but what you were talking about earlier when we kicked off the episode about how everything is connected, Bear with me.
So late last summer, Edward Bloom, he is the guy that is behind the cases ending affirmative action through SCOTUS.
So last year, when SCOTUS ended affirmative action for college campuses, he is the guy behind those cases, students prepare admissions.
And he created a new organization in Texas in June 2021 called the American Alliance for Equal Rights.
And just recently, they sued a venture capital firm that's owned by black women because they have a grant program that's for black women.
And they're suing under Section 1981 of the 1866 Civil Rights Act.
And the reason why that's important is because that language was originally intended to protect black people from economic exclusion after slavery.
And it specifically says, you know, that black people are afforded the same rights and benefits enjoyed by white citizens in contractual relationships.
And so now they're flipping it on its head, reverse discrimination and saying, these grants are contracts and you are violating Section 1981 of the 1866 Civil Rights Act by not Allowing white people to have access to these opportunities.
So this is something that is being fought right now.
It could have dramatic impacts if this is something we know he has money.
We know he has connections, Edward Bloom.
There's Koch connections there with some of his other organizations.
He can take this financially to the Supreme Court.
If the Supreme Court wants to hear this, assuming it makes it all the way there, which I think it could, then what you might be looking at is like a grant will be seen as a contract now, and then grants are open to everybody, everywhere, like what, how would that even work?
Yeah, nonsense.
So that organization, the American Alliance for Equal Rights, is on my radar now because obviously it includes him.
It includes Kenny Zhu, who is an anti-DEI, 26-year-old conservative activist.
He's also on the board for students for fair admissions.
And then Richard Fisher is on the board of this, too.
And that's Abigail Fisher's dad.
And Abigail Fisher is, yeah, University of Texas.
The B-minus average student that complained Yep, that complaint.
And then that whole story, just so you know, they didn't seek that out.
I guess Richard Fisher and Bloom were friends, longtime family friends, and Bloom had been seeking out the right student to sue the college system.
And then Richard was like, how about my daughter?
She just got rejected from University of Texas and she's really, really sad.
Can you help coach her for the media?
I feel bad for her a little bit.
I don't know.
It feels like she was used a little bit.
Oh, yeah, for sure.
I mean, I'm sure she'll turn out to also be terrible, but like... Oh, she is.
She's on the board for skin hyperpigmentation.
Yeah.
It's just also like a bad draw in life.
Like you have some asshole racist dad that's like, let's use you as a poster child for this.
And then I'm sure she got a bunch of like bad treatment by a lot of people for that and will harden in her racist views too.
So that's really like what we're talking about in terms of what's happening in the real world.
And Project Potluck is attempting to bridge those gaps in a way, but I do have concerns with things later down the line and the potential impact there.
So back to the contest.
They must be members of Project Potluck, and in order to be a member, you have to be a person of color.
They have two different opportunities for this contest.
They have a bakery opportunity and a baking product opportunity.
The baking product is offered nationwide, and the bakery is limited to Washington state for some reason, and then Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont.
Interesting.
— have to do with some sort of state law stuff.
— Yeah.
And what the opportunity here is $10,000, the opportunity for mentorship, the financial support of King Arthur Baking Company moving forward.
And it is specific to people of color because King Arthur is partnering with a 501c3 in which that is their mission.
This is not unlike other things that King Arthur does.
King Arthur, my guess, not King Arthur the person, but King Arthur Baking Company.
I talked about their culture and their values at their company level.
And, you know, they sponsor baking contests all around the country every year.
You basically just write in and say, I would like to hold a baking contest.
And they say, okay, and your only requirement is you either have to do one adult competition, one youth competition, or one of both, and then they cover the prizes.
And granted, the prizes are small potatoes, but they're the ones paying for it.
Oh, good, you get some small potatoes anyway, okay.
And then you bake, use those with the flour.
Yeah, and the potato flour, and yeah.
You win enough of them, you get some other ingredients, chives, sour cream.
You got yourself a stew.
You got yourself a stew, yeah.
They also do rising partner grants, which is something they do on an annual basis.
These are offered as three-year agreements with the company or organization that's been awarded the grant.
It includes financial support, mission elevation, engagement opportunities with their company.
And when we talk about accelerator opportunities, because that's what this is, this is not something where it's like, McDonald's is doing their Monopoly thing, and if you're white, they're not going to hand out the fries with the Monopoly sign.
Do not pass Go, white people!
It's in the same way that in Silicon Valley there are accelerator opportunities.
And they become specific to a group of people.
What I just mentioned right there, we have a black women-owned venture capitalist firm that is offering grant opportunities to black women and their work.
And this is not unique to King Arthur Baking, and this is not unique to the work that they have done and continue to do.
Other accelerator programs are being done similarly to this.
Through Whole Foods, they do accelerator programs.
Target does accelerator programs.
Kroger, Pepsi.
This is just not a unique thing to King Arthur Baking specifically.
It's just because that they have partnered with this 501c3 and their particular mission and that they are trying to address the lack of diversity in these spaces by encouraging innovation and entrepreneurship from communities that traditionally don't have access to those things.
Yeah, I don't really know.
It's not a law show, so I don't really know how the law on that works, especially given how much this conservative Supreme Court has ruined everything.
I don't have any sense anymore of like, is that fine relative to the way the law has been ruined?
I don't know.
I assume it must be in some way, but again, it's freaking out about a tiny program that might help.
A bakery of color.
Yeah.
Somewhere.
And ignoring anything else they've ever done forever just to focus on this one thing.
Who knows how many other previous programs they had was, you know, taken advantage of by white people.
Not in any bad way, but just because, again, the state they're in is 97% white.
I'm sure most of what they do probably benefits white people.
Or not, and it doesn't really, like, you can't just ignore the broader context of what the mission might be.
Well, and it could be that they recognize they're headquartered in a 97% white state.
And so anything local that they offer is disproportionately, when you look at, you know, they're a nationwide brand.
And so if they're doing anything local, they're disproportionately offering opportunities for white people.
So this is a chance for them to address that and make it a little more equitable across the board for their, you know, they do annual impact.
And I imagine that this is something, it's just important to them.
I think I mentioned they're B Corp certified, or maybe I didn't.
You did, but I was going to ask what that meant.
Yeah, so B Corp certified means that you meet specific metric that addresses like sustainability and economic progress.
Basically, like you have to earn a certain number of points out of 200.
In order to go through the certification process, and I think it's 80 out of 200, and King Arthur Baking Company continues to increase their B Corp score, so they're at like 123.
What is it again?
How do you earn points?
What are you trying to do?
What is it?
It's specific to if you are B Corp certified, it's indicating that you are dedicated to social and environmental impact.
And it's something that is a quick indicator for consumers that this is a company that takes ethics seriously, that takes the environment seriously, that's making efforts to improve those things.
So it's one of those many certificates, like organic or something that's like... Or like LEED certified, right?
Like that you would get on a... It's not like a government thing, right?
It's just a... No, no.
So that is something that they continue to work on.
They've been certified for 15 years.
So before it was even cool, I'm sure.
Now it's really cool.
Yeah, they have a kind of strategic plan that they issued in 2022 called the 2030 People and Planet, and that includes goals focused on restoring nature, building a more equitable world.
The end of the white race.
Yeah.
It's all that kind of stuff.
So this is a company that is doing good work, and even as a conservative, if you were paying attention at all, this is not out of the norm for the kind of company they are.
That's kind of my position on it.
Like, this is not surprising at all.
So let me share with you a little bit about what non-insane coverage of this looks like.
Alright, so this is out of BakingBusiness.com.
In a new collaboration, King Arthur Baking Company and Project Potluck, a nonprofit championing people of color in the consumer packaged goods and food and beverage industries, have launched Baking PitchFest 2024.
This accelerator program is designed to elevate POC entrepreneurs in the baking industry, offering them opportunities for growth, mentorship, and exposure to the industry.
Cool.
Pretty reasonable.
And then they go on to say, applications will be accepted from this state to this state.
And they have, you know, some quotes from the folks that work at King Arthur Baking Company, as well as Project Potluck.
Molly Lawrence is the Corporate Social Responsibility Manager, and she says that the diversity of applicants and the potential for innovative products and business concepts furthers their mission to support increased racial and ethnic diversity in the field.
A testament to our commitment to fostering a more inclusive baking community and empowering creative POC leaders in the industry.
And Kathleen Casanova, the executive director at Project Potluck, says, Baking Pitch Fest 2024 is more than a competition.
It's a platform for empowering people of color to break barriers and redefine the narrative in baking.
Yeah, doesn't this just strike you as like, one of the many little corporate events?
I mean, it sounds like this company's actually pretty cool, but like, one of the many little corporate whatevers, oftentimes, or cynical nothing, or maybe they're pretty cool, that's like, hey, we're gonna help stray cats.
And then someone's like, what about fucking dogs, assholes?
And you're like, it's just, they're just doing a stray cat one, or they're just doing a whatever, you know, like, it's just whatever your cause is.
Hey, we're gonna do, you know, lung cancer.
What about breast cancer, you fucking racist?
And you're like, it's just a little corporate-y initiative.
Nothing.
Like, can you just relax?
Yeah, yeah, exactly.
And it's just blown so far out of proportion.
Some of these tweets, man, like, racism is racism.
Looking at you, King Arthur Baking Company.
Those that claim this is only natural, as it's just the pendulum swinging the other way, like, just remember... Yes, it's the flower pendulum.
We all learned about that.
And Martin Luther King talked about the great flower pendulum and how one day he hoped it would swing toward justice.
And the other piece that I learned as I was doing this, and you know, we always talk about redlining in the space of buying homes and getting a loan for buying a house, right?
But that also applied to business loans.
Right, yeah, good point.
This is something where, like, you have these established bakeries that have been around for a long time, and Black people didn't have the opportunity to start bakeries in particular areas or get the money to start them at all in the same way that white people did.
And so why can't this be an opportunity for $10,000?
Like, it's $10,000 to try and help out a company that is getting their feet wet now, you know?
I don't know.
Yeah, you should roll those feet in some flour, dry it off.
Yeah, I think that a very prevalent view, I mean, it's an insanely stupid view, except for it's a view held by probably six members of the Supreme Court, including the conservative black member of the court, which is the only way to undo racism is literally quoted in decisions.
The only way to stop making distinctions based on race is to stop making distinctions based on race.
Yeah.
And this idea that like if you tomorrow, this is one of the reasons that I really became somewhat radicalized on issues of race in America, which is it's just an insanely stupid and non-educated and ignorant view to think that all that needs to happen is you reset to zero.
Yeah.
First off, that's not actually happening.
But even if you did, even if you granted like, oh yeah, we'll just say somehow tomorrow, snap your fingers, everything is perfectly non-racist starting tomorrow.
There's no bias in anything, in any decision, blah, blah, blah, blah, blah, blah.
That does not account for the centuries of systemic racism.
You can't just leave A particular group of people vastly underprivileged in every single meaningful sense and then be like, well, no, we'll just reset though.
We'll just reset.
The Monopoly comparison is one that I've always found compelling that I thought I thought of, but then obviously everyone's thought of everything.
So someone else also had thought of it.
And anyway, point is, you can't just take the Monopoly board, let all the white people own all the fucking properties because you've redlined the black people out of owning them.
And then be like, well, no, but it's all neutral rules of Monopoly though.
Like from now on, whether or not you're white, black, or green, you know, they always throw in another color, or purple.
If you land on Broadway, you're paying fucking 1,400 whatever dollars it is in the Monopoly game, no matter what race you are.
And it's like, but who owns Broadway and why?
Oh, it's just white people mainly because they had that privilege.
Because they got there first and forcibly kept other people out.
That sure doesn't sound fair.
Yeah.
How will we undo something like that?
By never talking about race again.
It's the only way.
You gotta get a cat to jump on the table, knock over all the pieces, and then we'll actually start over.
Yeah.
Critical race theory is the name of that cat.
You gotta get the cat slash one of our kids to be so bored by Monopoly.
The kids, we've played it, they can do a turn or two and then they're like, boy, this sure is boring.
Yeah.
Let's do something else, even though this was our idea.
Yeah.
And then just, you know, like a fun little history thing that I learned here is, man, there is this element of this that's a little uncomfortable hearing about is like, white flower, the whiter, the better.
Oh, God.
Yeah.
And King Arthur flower, historically, their marketing, they never bleach their flower.
And it is, it's pretty white.
And so that's like what they would use in a lot of their marketing materials is like, look at how white this flower is.
It's only the best.
Hashtag flowers so white.
Yeah, and there's a lot of racism tied to white bread, too, because... Man, why is all the white stuff the worst stuff, too?
I don't want to get stuck with white bread.
Does anyone still just eat, like, white bread?
Now, I hint to sourdough and no other thing.
There's just, like, does anyone still But I'll probably find out, like, similar to how Budweiser is the most popular beer, you know, bad example now, but similar to how, you know, the shittiest beers are the most popular by far, probably, I'm sure Wonder Bread is still probably, like, the most consumed bread, and it's just the worst.
No, I think it's like, I think it's moved into classism now because white bread, it's so processed and so cheap that now it's looked as like, you know, a way to look down on people who can't afford something else.
But initially it was by 1930, 90% of the bread that people were eating was made in factories and white bread was, you know, affordable, easy to buy.
And they were saying like, hey, it's really clean.
No one's touching it.
Gotcha.
Other breads made back then had, like, body parts in it and stuff, like from Upton Sinclair's The Jungle.
Yeah.
It's like somebody falls on the bread maker.
Oh, yeah, yeah, yeah.
It's fine.
It's okay.
That person, they're done.
Also, they had no rights as a worker, so it's fine.
So this guy who was a food columnist for McClure's magazine in 1906, he was also a doctor.
His name's Woods Hutchinson.
And he wrote something that is just horrible.
No race ever yet ate black bread when it could get white, nor even brown, yellow, or other mulatto tint.
Jesus Christ.
Yeah.
And that, you know, it was a pretty popular magazine at the time, widely disseminated, and so people are reading that and they're like, yeah, white bread's the best.
White bread's the best.
Oh my God.
And they, you know, because it's in a factory and it's packaged in a bag, it doesn't look like it's been out with bugs and touched by people, whereas like if you're buying bread from Immigrants and in other spaces or like home bakeries, there's this idea that it's dirty and just this horrible history to just bread in this country like everything else.
Yeah, we turn everything racist.
Like you can find a way.
You look any item.
It really should be.
Is there a subset rule to the rule?
Whatever the rule 35, whatever the porn one is, like anything has porn made about it or something like that.
Remember that?
What was that?
Rule 34?
I don't know.
Some internet joke thing from a time before you probably remember or whatever.
But like there should also, rule 35, if there's a thing.
Then there's racism of it, like somehow.
I'm not saying like every single thing is racist all the time.
I just mean like, look into the, in this country, probably in everywhere, but like in this country, look into the history of fucking anything.
You're like, well, what could be the problem with flour?
How could we get at in any way from flour to racism?
It's like, no, it's actually like two steps.
We found a way.
That's one of the easier Kevin Bacon's.
There's no, flour was just in a movie with Kevin Bacon.
That's not even a challenge.
But I think that Project Potluck is, it's a super cool company.
I want to include the link to, in the show notes, just in case we have any listeners that are bakers and are looking for a community.
That are racist against whites as well.
Just so we can kind of help them connect with those resources.
And to go out, I have to subject you to this.
We got to go back.
Well, on the bright side, do I get to stop looking at this fucking guy's face?
No.
Jesus Christ.
Nah.
Yep, sorry.
We're going back to Dick's Hexenhammer.
This is, I gotta say, I mean, we cover some hateable folks.
This is one of the worst.
Like, this guy's face, I just fucking... Yeah, yeah.
Very punchable, this guy.
Could they afford a 10% reduction?
Shut the fuck up.
Also, he was like, where are they gonna find the people to do this contest?
Vermont's 97% white, and it's like, that's not accurate.
Like, this is all just wrong.
You're wrong, you're wrong, you're wrong.
All right, go ahead and press play.
A part of the country at the moment.
I'd prefer to just go over to New Hampshire myself.
Basically, you get Vermont with a lower cost of living, no sales tax, of course, and beach access.
You know, you live reasonably close to the beach and take a half hour drive and Go take a weekend in Northampton.
Yeah.
I always liked the Windjammer there.
That was the little hotel that we stayed at.
It's convenient because it's literally like you walk across the road and one little strip of parking and then you're at the beach.
Okay.
And it's right next to the area.
It's right between Northampton, the rocky side, and the other side is like the long sandy tourist beach.
Like 25% of this movie- I've heard the rocky one from time to time.
Any directions to it?
Yeah.
So I turn on... It's just that it's racist.
It's extra funny because, of course, flour is really white.
And their packaging is white.
You have to make a joke, though.
And a Templar soldier, a deus volter, literally King Arthur, is their brand logo.
So everything about it is green, blue, white, but then you're the company that decides to have the black-only baking contest.
Uh, by the way, what do you define as a person of color?
Yeah, you can end it.
What about someone who's, uh, you know, uh, quarter black?
No, I want to hear him out.
Do they qualify or are they too white?
What if they're like, what if they're like Nikki Haley or something?
He's making so many good points.
I really...
Your mind has been changed.
How do you do that?
It's just like, these people, they don't ever talk to other humans in a way where the other human can talk back, you know?
Do me a favor.
Sticks and hammer, this fucking asshole.
Just go to Project Potluck, because that's where the thing, that's where it matters.
It's not like the flower people were like, we hate whites, only non-white people.
It was that they're backing Project Potluck, right?
Yep.
And so, somewhere in Project Potluck, They will have had to figure this out or do, you know, like they, I don't know if they'll have some membership rules or some crap, but like, or if it's just, you know, in general, people are like, Oh, Oh, I understand.
That's not for me.
Okay.
That's for other people.
Cool.
You do a thing that's for you.
And I, I, a white asshole will not make a fucking stink about it.
Cause I recognize that for all time, most of society was specifically for me.
So I'll be like, Oh, that's a organization.
That's not for me.
Well, there's so many members groups that are that way, right?
Yeah.
There's, you know, Asian American, Pacific Islander, lawyers groups, and you know... No, I must be allowed to join them.
Yeah, and so if this guy just fucking talk to, just ask him, hey, what if I were a quarter?
But they'd be like, no, you probably qualify as a person of color in our mind.
I mean, we don't put a specific, that's just me imagining.
They'd be like, well, I don't know.
Do you identify as non-white?
Well, no.
Okay, well then what are you talking about?
If there's somebody who wants to apply and they identify as non-white and it's Rachel Dolezal or something, well then yeah, they'll be like, hey, we just kind of didn't question your self-identification because we take it for granted that people aren't fucking cynical assholes trying to commit fraud, but it turns out you're a cynical asshole trying to commit fraud, so you're out of the group.
That's probably what would happen.
Doesn't seem like that hard of a question, but I love when these people get spun out in the show.
And now what if, okay, what if you're cloned and part of you is, is black.
They use just like the forearm of you is black.
And then it's just like, dude, who are you talking to?
What even are you fucking talking about?
It's amazing.
There's a whole industry of this exact white idiot.
Like it's, it's crazy to me.
They're so dumb.
My conspiracy theory is that New Hampshire tourism paid him to do this.
We're unraveling this conspiracy.
It goes all the way straight through Big Flower onto Big Beach Access.
I know, I started this video and I was like, there's a lot to say about this nothing burger of a story.
And it's, you know, seven and a half minutes long.
And I get to a two minute pitch about why we should go to New Hampshire, where we should stay.
That's the next time on Where There's Woke.
The New Hampshire connection.
Yep.
And a shout out to Sam Pranger over on our Facebook group for giving me this lead.
Love it.
Yeah, yeah.
And looking forward to hearing from other folks, too.
Send them my way.
I like digging into this stuff.
When we blow up this New Hampshire conspiracy, Sam, your name is going to be household name.
They're going to be like, you know the whistleblower?
Whistleblower?
No one thought to, well, that was kind of us though.
You got to give us credit.
Like you tipped us off, you know?
You're like our informant, but I mean, it's really the intrepid journalism of Lydia Smith that's gotten to the bottom of this New Hampshire, this vast underground New Hampshire conspiracy for the New Hampshire Travel Bureau.
