| Time | Text |
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Why All Publicity Is Not Good
00:08:26
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|
| The woke market has crashed. | |
| Read the room. | |
| They knew who they were going to piss off. | |
| Why would you have a corporate goal to piss off consumers? | |
| Listen, I don't own a car. | |
| This idea that all publicity is good publicity is not true because Bud Light got a lot of publicity and they also lost about 30% of the value of their shares. | |
| People are taking the lyrics of defying gravity and really holding space with that. | |
| That's really powerful. | |
| A green-skinned woman is mocked, bullied, and humiliated because of her skin colour. | |
| A green-skinned woman! | |
| There is no such thing. | |
| I did see it with my wife. | |
| It's the ninth circle of hell for me. | |
| With political hostilities paused for Thanksgiving, our focus turns to those for whom there is no seasonal respite. | |
| Celebrities and ultra-woke corporate lunatics. | |
| We begin with premium car maker Jaguars and you have been billed as so ludicrous that it seems almost purpose-made to generate a debate about it. | |
| No driving, no roads, no cars. | |
| It looks more like the Norwegian entry for Eurovision Song Contest than a campaign by a luxury motor brand. | |
| The backlash has been as amusing as, frankly, I would say it's justified. | |
| This parody promises the Jaguar ad, but with 100% more Jaguars. | |
| And there's been plenty of that. | |
| Although it has to be said that from an awareness point of view, everyone in the world now knows that Jaguar has a new campaign now and it's been viewed hundreds of millions of times on social media. | |
| Well, Django's managing director, Rawdon Glover, told the Financial Times that criticism has been driven by vile hatred and intolerance. | |
| Has it? | |
| Or is it another example of the, what I would call the virtue signaling death spiral that brought us Me Too Gillette and Dylan Mulvaney's Bud Light? | |
| Here to discuss all this and more from an adrotic YouTube channel, pop cultural critic Gary Beekler, the uncensored regular contributor Esther Kraku, and the man who can always be relied upon to defend the indefensible when it comes to all things woke, author of the case for cancelled culture, Ernest Owens. | |
| Ernest, let me start with you on this one. | |
| Because it's become a bit of a laughing stock, this Jaguar ad. | |
| What's interesting to me is, and full disclosure, I used to be an ambassador of a Jaguar like 15 years ago when they, you know, literally got a nice jag to drive around and I felt pretty cool in my nice smart sports car. | |
| This is obviously a radical departure from anything they've done before. | |
| Is there, a genuine question, is their method to the madness? | |
| I mean, they're appealing, it seems to be to a community which I would not normally think would rush out and buy jaguars. | |
| Are they going to? | |
| I think that, to be honest, the fact that we're even talking about it means that they've done what they want to achieve. | |
| I think that the marketing idea behind it was brilliant because they knew who they were going to piss off. | |
| And I think that, to be honest, that was the goal. | |
| I mean, we haven't been talking about Jaguar. | |
| Why is the goal to piss off your consumers? | |
| Why would you have a corporate goal to piss off consumers? | |
| I'm curious. | |
| I mean, some consumers. | |
| I mean, listen, I don't own a car, but I found it interesting. | |
| I definitely did. | |
| I think the fact that people are talking about it is going to introduce more people to the brand. | |
| But they're not talking about it. | |
| People on this car are not going to like it. | |
| I know people are not going to like it. | |
| I know you're not going to like it, but I think some people thought it was funny and creative and different. | |
| But the fact that you are even talking about it excels the whole thing. | |
| It's so iconic class that this is what they wanted. | |
| Okay, Esther, I mean, to be fair, Jaguar is a very successful company. | |
| Not anymore. | |
| And so it's going to be very interesting to see what happens here because we've seen with Gillette, we saw it with Bud Light, we've seen it time and again. | |
| When corporations tend to veer woke like this, it tends to go broke in the short term and they revert back to their previous style. | |
| But can you see a method to the madness? | |
| No, absolutely not. | |
| Here's the thing: this idea that all publicity is good publicity is not true because Bud Light got a lot of publicity and they also lost about 30% of the value of their shares. | |
| And Gillette was a total designer. | |
| Well, exactly. | |
| And so this idea that Jaguar has as a method to the madness, they're forgetting the people that usually buy it. | |
| Jaguar, like many cars, are lifestyle brands and they're associated with certain people. | |
| Jaguar is associated with upper-middle-class British women who don't want to look like asylum inmates, which is basically what the people in the advert look like. | |
| They don't want to look crazy. | |
| They don't want to look like they have nowhere to be and they're just bone idle. | |
| And the reality is, Jaguar, this is the method to their madness, which is just madness. | |
| They're trying to pivot more towards electric vehicles. | |
| The shock they're going to have is the people that say, oh, this is great and everything, they either don't drive because they live in London or they wouldn't buy Jaguars anyway. | |
| So they're alienating the people that typically would, whose consumer spending has gone down because I don't know if people have noticed, but the British economy is going to pot. | |
| And it's just, it's just a crazy strategy all over. | |
| And who are they going to sell this to outside of some British consumers? | |
| Well, that's the question. | |
| I mean, neutrosic. | |
| The question for me with all these things, I remember as a long time Gillette consumer, when they launched that ridiculous commercial attack basically on their male consumers calling us all a bunch of wannabe Harvey Weinsteins until you proved otherwise. | |
| And it cost them $9 billion on the bottom line before they did a screeching U-turn back to the burly guys carrying little babies, making men feel good about themselves rather than criminal. | |
| And then we saw the thing with Bud Light with that ridiculous Dylan Mulvaney campaign, which is completely the opposite of everything that Bud Light would normally be selling to their consumers and they got the kicking it deserved. | |
| Is the same thing going to happen here, do you think? | |
| Absolutely. | |
| The woke market has crashed. | |
| It's been pushed off for so long because the general populace of both of our fine countries have been done with this stuff for a long time anyway. | |
| And read the room. | |
| Look how much the world changed just in the last couple of weeks. | |
| The perception of the world with Donald Trump's election, re-election, is people being done with this stuff. | |
| I was waiting for the punchline in this ad because this could be the greatest troll ever. | |
| If they come back and go, just kidding, and they show a guy about to shag a girl and a Jaguar. | |
| That'd be awesome. | |
| But that's not going to happen here. | |
| And they didn't even have a car in there. | |
| And when you're being trolled by Elon on Twitter, like, do you sell cars by the guy who's outselling them? | |
| It's hilarious. | |
| So I love seeing this. | |
| I mean, go ahead and crash and burn at this point if you're going to be this dumb. | |
| I mean, the guy, Rawdon Glover, from Jaguar, said, if we play in the same way that everybody else does, we'll just get drowned out. | |
| We shouldn't turn up like an auto brand. | |
| We don't want to necessarily leave all our customers behind, but we do need to attract a new customer. | |
| To which I would say, having owned Jaguars in the past, I mean, you are going to feel alienated if you're a Jaguar driver right now. | |
| You're going to think, I have nothing in common with this. | |
| This is not aimed at me anymore. | |
| They don't want me to do it. | |
| Well, rich people don't want to look crazy. | |
| I mean, like, poor people don't want to look crazy. | |
| So, I mean, what's going to happen to the CEOs? | |
| It's probably going to be handed as P45 in the next few months because that's exactly what happened with Red Bull that tried this sort of woke campaigning in 2020. | |
| They were fired. | |
| The CEO fired the entire team. | |
| I mean, when you replace your marketing team with asylum inmates and Canva, what do you expect? | |
| Why would any wealthy British woman, of which there are a reducing number of them, well, you know what? | |
| You know what? | |
| We may be on the verge of true historic greatness here, where it may be in like six months' time we reconvene and Ernest has been proven right. | |
| And that doing such a extraordinarily weird campaign aimed at people like Ernest turned out to be a piece of marketing marketing genius. | |
| And Ernest will have now bought five Jaguars off the back of it, as will all his mates. | |
|
CEOs Fired for Woke Campaigns
00:06:49
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|
| And you know what? | |
| You'll have the last love, Ernest. | |
| Possibly. | |
| But what I will say is that I just think historically we have seen campaigns that when you look back at Apple, when you look at people who have done radical wild things, some stuff don't work and some things do. | |
| But I think it's very interesting that the group that's so against council culture are so invested in killing this brand that's been around for decades over one silly ass. | |
| I don't think I just want to like calls are not cheap. | |
| I'm not going to say that. | |
| I love the brand of Jaguar. | |
| I actually want to help them, not kill them. | |
| I think you look, I think. | |
| So anyway, we'll see, Ernest, whether you're proven right. | |
| I wouldn't put money on it just to be that's an FYI. | |
| They're not going to go away. | |
| I mean, this is not going to be that bad. | |
| I think it's going to be okay. | |
| Let's see. | |
| Let's turn to Wikidata. | |
| So Wicked's the biggest movie in the world right now. | |
| It's taking nearly $150. | |
| A woke movie doing great at the box office. | |
| Shocker. | |
| What's that? | |
| Shocker. | |
| I said shocker. | |
| They just made them $10 million over the amount they spent on it. | |
| That's not exactly. | |
| Hang on. | |
| What's the point you're making? | |
| No, but it could have flopped. | |
| What's the point you're making? | |
| It's really broken as well. | |
| Hang on. | |
| Hang on. | |
| What is the point you're making, Ernest? | |
| That's what I'm making is what I find interesting that there was this whole during the whole election cycle, there was all this talk about, oh, people are done with this woke marketing and this type of stuff, but it outpaced Gladiator the box office. | |
| This very hyper-masculine film that was supposed to be the big juggernaut, but Wicked is doing numbers. | |
| People don't like musicals anymore, but all of a sudden people went to go see Wicked. | |
| Okay, first of all, Gladiator says underperforming. | |
| Hang on, let me know. | |
| Secondly, they've just broken even. | |
| They just made the money. | |
| But it is indisputably doing well. | |
| I want to play. | |
| This is very odd. | |
| This is like a mashup from the press tour from Cynthia Arrivo and Ariana Grande, who've been just behaving in a slightly odd manner. | |
| Ours is so full of queerness and celebration and beautiful differences, and so is Earth. | |
| This week, people are taking the lyrics of Defying Gravity and really holding space with that and feeling power in that. | |
| I didn't know that that was happening. | |
| I've seen it. | |
| Yeah. | |
| That's really powerful. | |
| That's why I wanted. | |
| I didn't know that was happening. | |
| Every day in the Emerald City is appropriate. | |
| Oh my God. | |
| Yeah. | |
| I mean, look at like... | |
| That's just great. | |
| But it's true. | |
| Even like the chickens. | |
| Those two get stuck again. | |
| Now, Nadroti, it's all a bit weird. | |
| There's a suggestion there's a kind of wicked cult that's being developed here. | |
| There's always been a wicked cult, to be real, with the play that, full disclosure, I saw 20 years ago on a date with my wife. | |
| And it is patient zero for like the subversion of expectations, but this has had a fan base for decades. | |
| This was always going to do well if they made it close to the source material. | |
| And it was a film made for women and gay men. | |
| And they are going to see it in droves. | |
| And that's fine. | |
| That's the kind of film that should exist. | |
| For me, I just don't want Marvel to be wicked or Star Wars to be wicked. | |
| That's where the problem is. | |
| This movie proves there's a difference between men and women. | |
| They both like different things. | |
| And not all women will agree, but they will definitely go see it. | |
| We saw with Barbie. | |
| I would say Barbie was more hyper-political than this. | |
| This is just a play where people break out in song. | |
| I did see it with my wife. | |
| It's the night circle of hell for me. | |
| I hate musicals, but I went because, you know, my wife has gone to a lot of superhero movies with me. | |
| I'll probably take my daughter to see it. | |
| But Esther, today, hilariously, the British Board of Film Classification has issued a trigger warning on Wicked because of potential discrimination against green-skinned women. | |
| and persecution of talking animals. | |
| The warning issued on their website states, a green-skinned woman is mocked, bullied, and humiliated because of her skin color. | |
| A green-skinned woman! | |
| There is no such thing as a green-skinned woman in the real world. | |
| Even Ernest knows there are no green-skinned women. | |
| Right, Ernest? | |
| Yes? | |
| No, I agree. | |
| Thank you. | |
| No, I'll come back to you, Ernest. | |
| I'll come back to you. | |
| I just wanted to get clarification. | |
| There are no green-skinned women in the world. | |
| Esther, why do we have to endure this? | |
| I think, to be honest, I'm such a cynic. | |
| First of all, I also hate musicals. | |
| There's not enough money you could pay me to go and watch that film. | |
| But also, I think the cynic in me is saying this is a PR move. | |
| This is saying, oh, slap something ridiculous on it so that the Daily Mail will pick it up, which it has, by the way. | |
| One of the most red newspapers in the country has picked it up. | |
| I don't think anyone's going to mistake the discrimination of green-skinned people, one, because it doesn't exist. | |
| I mean, why don't they draw parallels with, I don't know, yellow-skinned people, people with jaundice? | |
| It's ridiculous. | |
| They're doing this as a PR study. | |
| And the person is going to be offended by that. | |
| And Ernest, the persecution of talking animals, for God's sake. | |
| Yeah, like Dr. Doolittle. | |
| No, I think, to be honest, I think that trolling's on both sides, clearly. | |
| Clearly, they succeeded in what they knew was going to happen, right? | |
| That certain, you know, publications that clearly look for stuff like this to get angry about were going to react in a way that they're not going to be able to do that. | |
| It is not the British Board of Film Classic. | |
| You have to get to the point where they're not. | |
| It's not their job to goad people that they don't like. | |
| Supposed to be a neutral organization? | |
| I think, right. | |
| I mean, true. | |
| But I think part of it is at the start of conversation, right? | |
| I bet you go on wicked. | |
| It's a very handsome sum to do this. | |
| I can guarantee there is some email chain somewhere in that organization that says we will give you a nice donation. | |
| It's obvious. | |
| There's no such thing as green skinned people. | |
| No, but you can't take it so literal. | |
| I think it's interesting. | |
| Like conservatives, far right. | |
| You all have imagination about other people all the time, about what they're doing and what they're not doing. | |
| But for whatever reasons, even in fantasy and joke and humor, you all don't even be able to be loose, like let go about that. | |
| Ernest, Ernest, Ernest, I can't take that. | |
| Ernest, you do understand, Ernest. | |
| Just because people don't sign up to your very woke worldview, it doesn't make them automatically far right. | |
| I mean, you are aware of that, right? | |
| No one is offended by this. | |
| It's not like anyone who's not. | |
| Everybody at this desk is making assumptions about my values. | |
| I'm not in this woke world. | |
| I think I'm in a very conscious world. | |
| I don't know how you should wake up. | |
| What does that mean? | |
| You mean you're more awake than us because you've been so woke for so long. | |
| You can say I'm more conscience. | |
| I'm more compassionate. | |
| Do you think you have a bigger conscience than the rest of them? | |
| I'm more compassion for different people. | |
| Oh, shut up. | |
| I would say compassion for different people. | |
| Really? | |
|
Aid Without Losing Dignity
00:12:31
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|
| It's true. | |
| No, you don't. | |
| Yes. | |
| I have compassion for transgender people. | |
| Do you have compassion? | |
| I have compassion for people who look different from myself. | |
| Hang on. | |
| So you're assuming we have. | |
| I have compassion for different folks. | |
| Apparently we don't have compassion for those people. | |
| Some of the things you've said on this show proves that. | |
| Do you have compassion for women? | |
| Do you have compassion for green-skinned people? | |
| Do you have compassion for... | |
| Do you have compassion for women in women's sport or not? | |
| I have compassion for anyone in any sport. | |
| Right. | |
| If you had compassion for them, you wouldn't want trans athletes ruining the integrity of women's sport. | |
| Let's move on. | |
| I want to move on to something more serious. | |
| No, we're moving on, Ernest. | |
| You've had your say. | |
| You've called us all a bunch of uncompassionate, far-right lunatics, which I think is probably enough for one segment. | |
| Let me switch gears now to a more serious topic, but an interesting one. | |
| Band Aid has been accused of perpetuating a white savior narrative after Ed Sheeran told his followers he didn't approve of his vocals being used on the 40th anniversary re-release of Do They Know It's Christmas. | |
| Posting to Instagram, Sheeran shared a statement by Ghanaian British musician Fuse ODG, who accused the campaign of dehumanizing Africans and destroying our pride and identity in the name of charity. | |
| And I'm delighted to say that Fuse ODG joins me now. | |
| Fuse, welcome to Uncensored. | |
| Great to have you. | |
| Thank you for having me. | |
| It's a really interesting story of this. | |
| When I first read what Ed had said, I thought, hang on, come on. | |
| You can't attack band, you can't attack Bob Geldoff, Band Aid, the whole thing live-aid. | |
| It was so fantastic. | |
| It did so much good 40 years ago. | |
| Why go after it? | |
| Then I read what you'd said, on which this is what Ed based his response on. | |
| And it did make me to stop and think: if I was currently living in Africa, would I want this narrative to keep playing out, given how thriving and successful large parts of the African continent have become? | |
| And I think that's really the point you were making. | |
| But I don't want to put words in your mouth. | |
| Right. | |
| Yeah, no, definitely. | |
| Well, first of all, I think it's very important that, you know, to recognize that the British public are a nation of givers. | |
| And, you know, 1984, when the crisis started, you know, the famine, it needed immediate attention. | |
| So I understand the sentiment behind helping that crisis. | |
| And in the short term, it made a lot of sense. | |
| You know, there were great intentions behind it. | |
| There's a lot of efforts from the artists, Sir Geldoff, and the team. | |
| There was the intention to help something immediately. | |
| The perspective that I'm coming from is that fast forward 40 years later, right? | |
| I think there's a way to execute things because in the midst of this act of kindness, trying to solve a short-term crisis, we've created another crisis, which is the identity crisis. | |
| Where for me, growing up in the UK, these kind of images really affected me to the point where I disconnected with being African. | |
| I was not proud of being African. | |
| And it's because of these kind of images that feeds, you know, it just feeds a negative perception of the continent. | |
| And I just feel like, you know, there's a way to solve a crisis without having to put down the people. | |
| So I'm just saying we just need a different model to allow us to solve a crisis but still maintaining the dignity of the people. | |
| Because for me, I fell back in love with myself because I went back to Ghana. | |
| And I just want that child in school to just be themselves and for other people to also see them as equal and just respect them. | |
| But I feel like images like what Band Aid put out, it really, really destroys our collective pride and identity. | |
| And that's all I'm saying. | |
| Very, you know what? | |
| You really did make me think. | |
| Now, Esther, you are also of Ghanaian heritage. | |
| What's your response to that? | |
| Oh, no, I totally agree. | |
| I mean, I was actually in Accra growing up when the 2004 single came out. | |
| And I remember me and my relatives were just like, what is this? | |
| I mean, I don't think you need to have children covered in flies or mud or take as sort of really quite dehumanizing pictures of people to appeal to people's sense of charity. | |
| It's not necessary. | |
| I've never seen a charity ad in the UK where you have like sort of British children going up chimneys with missing people. | |
| Hang on, hang on one second. | |
| All right, hang on. | |
| Hang on. | |
| I'm going to jump in because I remember watching the original Michael Burke, wasn't it? | |
| The original BBC report. | |
| And it was unbelievably powerful. | |
| And there was a genuine, absolute crisis going on in Ethiopia. | |
| Right. | |
| With so many children just literally dying of starvation. | |
| And he was so angered by what he saw that that visceral rage came out through the screen. | |
| He was able to control it, but you could see it and feel it. | |
| And Bob Geldo felt it and he felt we are going to do something about these kids. | |
| As you said, Fuse, in the short term. | |
| So I think there's probably two different issues here, right? | |
| There is. | |
| Because on the one level, I totally agreed with what they did at the time. | |
| On another level, I can understand why four decades later in a far more prosperous Africa than there was then. | |
| I can understand why you're not. | |
| Because also there are better ways of raising money. | |
| No, there is. | |
| It's possible to raise money without having to put those kind of images out. | |
| But I understand at the time, they had to put those kind of images in order for the public to be able to... | |
| It did shock the world. | |
| It shocked the world. | |
| But I just feel like 40 years later, to still position Africa as a place of pity, it's just not constructive. | |
| Well, what about the response from Bob Geldof? | |
| He said, no abstract theory, regardless of how sincerely held, should impede or distract from that hideous, concrete, real-world reality. | |
| There are 600 million hungry people in the world. | |
| 300 million are in Africa. | |
| We wish it were other, but it is not. | |
| We can help some of them. | |
| That's what we'll continue to do. | |
| Does he have a point, Fuse? | |
| I mean, you know, if half the world's hungriest people still live in Africa, what is wrong with him continuing to prick the conscience of prosperous people outside of Africa to help? | |
| Yeah, just to put it into context, 300 million people, there's 1.4 billion people in Africa, right? | |
| My issue is that there's a way that we can still help people without having to take away their pride and dignity. | |
| There's 95.5 million people that can't afford a proper meal in Europe. | |
| That's one in nine versus one in 10 in Africa. | |
| But somehow we're able to help and bring these initiatives to help these people without having to destroy their pride and identity. | |
| And also, another issue that I like to point out is that, yes, there was a crisis happening and they needed an immediate solution to it. | |
| But it branded the whole of the continent as a place of famine and war and poverty and death. | |
| But it was just a crisis in one country. | |
| And I always give the example of Ukraine being in crisis and all of a sudden the whole of Europe is war stricken. | |
| So we just have to be very careful with the way that we execute. | |
| Because I understand the sentiment of wanting to help because it's great to help, especially when there's a crisis. | |
| We all need to come together to help. | |
| But please, let's be mindful about how we actually execute these help because sometimes, well, in our scenario, for Africa, it has crippled us over the 40 years. | |
| And I understand that in the short term, it helped. | |
| And, you know, I'm grateful that it helped at the time. | |
| But let's also look at what is caused now. | |
| Okay, let me bring in Ernest because you've been nodding away here, Ernest. | |
| What do you think of this? | |
| Well, I think, you know, everything he's saying is very valid. | |
| And what's been said, I mean, I've been to Ghana and love the country and think that, you know, when I went to Ghana and what I saw in person and my experience there was nothing like the narratives I've seen growing up, watching stuff, you know, on TV and commercials. | |
| And I think about, you know, the fact of that impact, right? | |
| You said 40 years ago, we got a president, you know, elect that referred to African countries as shithole countries. | |
| And part of what he was thinking was the types of images that we've seen growing up of Africa being depicted in the type of way that it is. | |
| And so for me, it's like there's other ways to counter the narrative. | |
| I think that while it can be compelling to see people impoverished and all these things, if that is the bulk of the majority of the narratives that we're seeing visually of one particular area of the world constantly, even when we're not asking for charity, then you got to mix it up and do something better. | |
| Let me bring in Nadrosik because you've been waiting patiently. | |
| What do you think of this debate, Joralik? | |
| I think it's interesting being an expert in Africa myself, never been there, but I would say starving children should be the priority no matter where they are. | |
| And fixing that problem, pride, I would swallow that. | |
| I understand the perception. | |
| Maybe I think there's a reasonable conclusion we could come here. | |
| We could talk about the region maybe and not, you know, because there's shithole countries. | |
| It's not exclusive to Africa. | |
| There's shithole countries around the entire country. | |
| Yeah, you're right. | |
| Starving children are the priority, right? | |
| But I'm thinking about my daughter right now, right? | |
| I want my daughter to step outside her house being proud of who she is. | |
| Imagine your daughter stepping out, feeling like, you know, anything that represents her is poor, is famine, is death, it's just nothing that's building her self-confidence. | |
| And as a result of this, this issue, I'm having to affirm my daughter every day because I know when she steps out, the world view of how people see her is not so great because of images like band aid initiatives. | |
| So all I'm saying is that there's a way to execute this. | |
| I'm not just thinking about myself. | |
| It's too late for a lot of us older ones who've disconnected with who we are. | |
| I'm thinking about my daughter. | |
| I just want her to be herself. | |
| I just wanted to be proud of who she is. | |
| I wanted to understand that she is more than what the world tells us. | |
| I have to affirm her every day. | |
| So what I'm trying to say is that we've created an identity crisis as a result of trying to help something in the short term. | |
| And I understand we have to prioritize the people starving, but let's also think about the future, the next generation of leaders. | |
| Let me get Najoli because you want to respond to that. | |
| I do. | |
| Well, as a father who's raised two boys, you know, I absolutely understand, especially one of them being special needs. | |
| I understand having to talk to your kid about being an individual and not having to kind of close out the world and understand that the world is not going to cater to you because of this special need. | |
| And this is something you have to teach your kid individually as a father. | |
| I'm not going to tell you how to father, but I understand. | |
| I'm just going to compromise. | |
| Compromise where maybe focus on the region, wherever that region is, and going, this region needs help. | |
| And do show pictures because people aren't going to know if you don't. | |
| And it sucks to see that. | |
| Nobody wants to see that. | |
| Nobody wants to see starving children. | |
| I'm so glad that you gave an example of your son because you've been working so hard indoors, building his self-confidence. | |
| I've been doing that. | |
| A whole nation of us been doing that with our kids. | |
| But it's so hard when initiatives like Band Aid come again and it feels like it's setting us back because it's 2024. | |
| We're supposed to embrace each other. | |
| We're supposed to uplift each other, not put each other down. | |
| There's a way we can execute this without putting ourselves down. | |
| And that's why I've even taken upon myself. | |
| We've launched an educational app that teaches black history so we can highlight Africa's contribution to the globe. | |
| So my daughter can understand that there's other representation of you that's been powerful. | |
| So you can be this powerful. | |
| We even have an affirmation tool for her to affirm herself. | |
| It's called School of New Africa. | |
| And this whole crisis has pretty much presented a situation where we've had to become the solution to it. | |
| Same way you've been working behind doors to be the solution to your child. | |
| I've had to bring the solution for my daughter. | |
| And I feel like we just all need to work together. | |
| If there's an issue, if there's a crisis, you need to allow the people that you're helping to lead the conversation so it doesn't cause another crisis. | |
| Should Ed Sheeran take should his name be taken off the record as he wanted? | |
| I think he should have asked for approval. | |
| I think that's just like common courtesy. | |
| Sometimes my argument is more an economic one because ultimately I think there are better ways of actually providing the people that need the help. | |
| A lot of these big charities, they don't actually end up helping the people that need to be helped. | |
| They get swallowed up in administration and all of that. | |
| And I think a side effect of these kinds of images coming out of Africa, although they are important, you don't see parts of Africa as tourist destinations, which actually benefit private enterprise, that benefit people that actually have the ability to be able to benefit their local communities, not rich, corrupt politicians. | |
|
Grateful for Free Speech Shift
00:03:02
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|
| You know what, though? | |
| If Britain carries on down the road, it's been kind of, we might end up being on the subject of appeals from Africa to help their poor friends in England. | |
| Because it's that bad. | |
| Do the Brits know it's Christmas? | |
| With pictures of starving little English kids in the spring. | |
| Because there are lots of countries in Africa which are absolutely killing it right now. | |
| And they look at us and go, wow, what happened to you guys? | |
| So, look, it's a great debate. | |
| Fuse, great to have you on our sensor. | |
| Thank you very much for coming in. | |
| Send Ed my best. | |
| And good to have the rest of you. | |
| I want to end just by asking each of the panelists. | |
| It's Thanksgiving in America tomorrow. | |
| Ernest, what are you feeling thankful for? | |
| I'm feeling thankful for being alive and being able to be as outspoken as much as I can. | |
| That I still have my rights of free speech as long as I do. | |
| And hopefully I will in this next administration in 2025. | |
| So I think it's feeling optimistic about it. | |
| We'll see. | |
| You will always have a place on this show to defend the indefensible. | |
| You know that. | |
| Esther? | |
| Because it's not American. | |
| Well, yeah. | |
| I'm grateful for good health and prosperity. | |
| I would say I'm grateful for free speech, but there are people in prison right now for Facebook posts. | |
| So I don't think that's going to last very long under Kiss Alma's Britain. | |
| But I'm just grateful for a healthy family and the things that we take for granted. | |
| Nedronic? | |
| Grateful for my higher power and sobriety. | |
| I am grateful for the shift that's happening in America. | |
| And I will happily fight for Ernest's right to free speech every day, even if he's wrong. | |
| Well, he usually is wrong, but I agree with you. | |
| I would too. | |
| And Fuse, finally for you, what are you feeling thankful for? | |
| I'm just thankful for my health. | |
| I think being healthy is the most successful thing anybody can have in life. | |
| So yeah, that's the main thing. | |
| Without health, nothing else matters. | |
| Well, you say that, but actually, Arsenal's return to form is actually, for me, more important because it has a direct effect on my health. | |
| So when we had a little wobble last month, I fell ill. | |
| Now we're playing out of our skins again, and I feel radiantly healthy and buoyant and happy. | |
| So never underestimate the power of football or soccer, as Nedronic and Ernest would call it to reinvigorate your health. | |
| I've got to leave it there. | |
| Happy Thanksgiving to our American friends. | |
| And obviously, over here, we view all these things, these celebrations in America, a slightly different light. | |
| If it hadn't been for old mad King George, you would probably have King Piers now, and life could look very different for you guys over the pond. | |
| But there we are. | |
| You can't have everything. | |
| Thank you very much to my panel. | |
| We're getting closer to it, though. | |
| King Piers. | |
| You can call me King Piers. | |
| We're getting closer to it over here. | |
| You can call me King Piers, Ernest, if you want. | |
| No problem. | |
| I'll call you Prince Ernest. | |
| Right. | |
| Thank you all very much. | |
| Cheers. | |