Trish Regan critiques MSNBC's impending rebrand into Versant, citing a 57% viewership drop and Rachel Maddow's alleged $25 million salary as unsustainable costs. She attacks Jen Psaki for lying about Trump's health and notes her ratings are 47% lower than Alex Wagner, blaming management under Rebecca Cutler for retaining untrustworthy hosts while Fox News thrives on Trump alignment. Regan predicts Maddow will be fired or moved to podcasting, arguing the entire cable industry must reinvent itself against streaming services and online platforms where concentrated viewership makes such expensive talent unjustifiable. [Automatically generated summary]
Transcriber: CohereLabs/cohere-transcribe-03-2026, Qwen/Qwen3-ForcedAligner-0.6B, sat-12l-sm, and large-v3-turbo
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Cable Networks Facing Disaster00:15:00
The cable companies are going down, especially the super uber duber liberal cable companies, just as Donald Trump hits a new all-time high in the polling.
All is right with the world on this Friday.
Welcome to the show, everyone.
I am Trish Regan.
It's wonderful to have you here.
We got a lot going on.
We are packed.
I hope you subscribed.
I hope you're sharing.
I hope you're liking.
I hope you're making comments.
Again, I can see your comments because the show is live and I enjoy all of your comments.
So keep them coming, everyone.
First off, we begin with MSNBC because they're going to be making some changes, like some really big changes.
Don't forget, just in about eight weeks or so, they are spinning off this Versant or Versant.
I guess that's how they say it.
I was trying to give them a little extra something, you know, a little French in there to kind of go with their socialist mentality.
Anyway, Versant is going to be this new spinoff from Comcast, and they're going to take all the cable companies that they've got that they don't want anymore over at NBC, and they are going to sell them to the public separately.
Now, who's going to buy that stock?
What do you think?
Anyone?
No, no one.
Anyone?
No one is going to buy it.
So, what does that mean?
They've got to come up with a brand new way to be relevant and to be profitable.
And I'm not so sure that MSNBC is going to get them there.
I mean, they get some good players, right, over at CNBC, and they have maybe, you know, some other networks, lifestyle type networks, and the sci fi network, and this, that, and the other that they might be able to salvage.
But what's going to actually happen to the likes of Rachel Maddow, who allegedly is demanding $25 million a year?
That's down from apparently $30.
for one show a week, mind you, and the likes of Jen Saki, who took over her spot and has managed to take it to new lows overnight.
All right, she was supposed to be the next greatest thing.
They thought that somehow she was going to solve their problems instead.
She's digging them in deeper.
Listen, I'll tell you overall, to be fair to MSNBC, like it is brutal.
It is brutal out there in cable land.
I am thankful.
Can I just say that again?
I am very thankful that I'm no longer in the cable news business because it is a dying business.
I used to be in the network news business, having worked for a network.
Right.
Cause when I was a little kid, I was growing up and like we would watch the ABC evening news or NBC evening news or CBS evening news.
And I thought, oh, well, I want to be a reporter and I want to be on TV.
So that'll be just great.
Not, not, not.
Unfortunately, I should have gone straight to cable, but I was at network and I thought, well, this is it.
Right.
Until I realized, you know, everything is so tightly controlled and tightly wound.
And you're lucky if you get 12 seconds on the air for your live tech.
And God help you if you make it at 13, 13.
And you're getting a call from the executive producer saying you went one second over.
because they time it all out.
They have to.
They got 22 minutes of programming.
And so it's scripted, it's tightly wound, and you can feel it, right, as a viewer on the air.
So forget network, that's over.
Then along came cable.
By the time I got to cable, I was like, well, this is great.
You know, we actually have a little bit more freedom here.
Granted, even that is very, very strict and very, very scripted and very, very layered with lots and lots and lots of management and people that think they're very important and they're going to tell you what to say and how to say it.
Well, that's no good either, let me tell you.
having survived all of this.
And this is what we're about to see happen with network news and cable news outlets.
This is the product of it because all of a sudden, what comes on the scene?
But streaming, streaming.
And this is basically taking huge numbers and huge share away from the cable companies.
So it might have worked five years ago to pay Rachel Maddow 25 million.
It doesn't work now.
It doesn't work the profitability.
And let me tell you, when they become versant and they get spun off and they have to actually stand on their own two feet, it's really, really not going to work.
And again, all the ratings are bad.
I mean, like even Fox is not looking great.
And Fox is by far the best of the bunch.
But then you get to MSNBC and you're looking at, gosh, a really brutal month in August.
Okay.
Compared to July, MSNBC was down 9% in total viewers, down 11% in the key demo in primetime.
I mean, if you compare it with June, it was even worse because they were down 57% in total viewers, down 71% in demo.
I mean, like, I don't know how you do that, right?
If these were earnings, you'd be in a lot of trouble.
And like, this is going to matter, right?
Because this controls ad rates.
And if you factor in the reality that one, you don't have the ratings anymore.
And two, the viewers don't trust you anymore.
Of course, they kind of go hand in hand.
And three, the industry has changed so massively.
Then I don't know. how you're going to be able to command much of a premium to pay these talents.
So you got a couple different scenarios in front of you, right?
You get rid of the costly ones like the Rachel Maddows of the world, and maybe you double down on some wallflowers.
I mean, they've got that woman that I can never remember on at four o'clock, right, with the long, drapey blonde hair.
That's one option.
And you probably need to do something different with your primetime lineup.
I don't think that Jen Psaki, by any stretch of the imagination, is going to cut it.
You know why?
Nobody wants to watch Jen Psaki.
Nobody wanted to watch her when she was stumping for Biden day in and day out, lying for Biden day in and day out.
And you look at the new numbers, and my gosh, they're definitely not watching now.
These are brutal.
These are absolutely brutal numbers.
I mean, I shouldn't laugh, right?
I really should.
It's no better at CNN.
CNN is a total disaster, too.
And there's a reason for that.
We're going to talk about the bias at CNN coming up.
Media Research Center did a study, and it's unbelievable.
Their most successful show, which is the one that puts Scott Jennings on the air because he actually has a backbone and will fight back.
The host on that particular program, she's interrupting every conservative she can, left and right.
I mean, there's actually a study that was done on it.
It's unbelievable.
I'm going to show you.
But anyway, take a look at these numbers.
This is why it's so sad over there in Cableville.
Again, Fox is king here, maybe because people are like, okay, you know what?
I like Donald Trump.
I actually feel like Fox is clued in.
They're plugged in.
They know what's going on.
You also had some breakouts in some new networks like News Nation is doing okay.
My old employer, Fox Business, seems to be doing okay, beating CNBC, by the way.
But the top three dogs here for the news business are really suffering.
And you look at those numbers and heck, I got to tell you, we're doing more here right on the little Trish Regan channel on the Trish Regan show than these guys are doing.
Any given day over on cable.
It's not amazing, it's, it's just like amazing.
And, by the way, like recently, this has just sort of started to pick up within the last six months.
I'll go somewhere and somebody will say to me, hey, I know you I, I listen to your podcast, I watch your podcast every day right, and i'm like wow, like do you know me from cable?
Because you know, I did work at CNBC and Bloomberg AND FOX and all this and they're like no, never saw you on cable.
Like yes yes, We are triumphing here.
Please make sure you subscribe, share, like all that good stuff.
Be part of this as we grow to a million subs.
We're getting really, really close.
They don't make it easy, though.
I'll tell you the closer we get to a million, the harder it feels like it is.
So much for compound returns on our subscribers.
Anyway, the point on this network is it is a disaster and there's going to be some survivors.
I'll give you a clue as to who will survive this ordeal.
Here we go.
We will become MS Now, which stands for my source for news, opinion, and the world.
And look.
Andrew, they even have a graphic up.
I like that.
It is actually.
It looks very sporty.
Survivor, as is the wifey.
Okay, so the Morning Joe show, if you notice, they've really started to change their tune.
Their numbers still aren't there, but they've started to be less, less anti-Trump.
They're trying to like offer a path forward for the Democrat Party.
So, you know, they know which way the wind is blowing.
They're the ones that went down there to Mar-a-Lago right after Donald Trump won.
I mean, Joe Scarborough showed up in a suit and tie for the first time in like years at work the next day.
So, you know, it's a new day.
It's a new dawn and they get it.
But then you've got the others like the one that used to work for one Joe Biden who's just never, ever going to be able to figure this out, Jen Psaki, because she does not, dare I say, have talent.
You see, you actually do need to have just a little bit of talent to get on there on camera and actually tell a story and have people be interested and want to watch.
They kind of have to like you.
Or if they don't have to like you, they have to hate you.
They have to have something.
But when you put somebody on who doesn't command any kind of talent, presence and there's plenty of them on MSNBC, then you're not going to get the ratings.
It's actually not that hard.
But apparently this new person in charge, Rebecca so-and-so, who got rid of Joy Reid, good move for her.
That was smart.
Don't get me wrong.
That was a good move.
But she's then sort of tried to rebrand it with a whole host of other characters, none of whom are commanding enough to really be worth tuning into.
Not to mention, let's be honest, I mean, these people lied to you.
And I think that that starts to catch up with them, shall we say.
Really and truly.
I mean, this woman especially, okay?
So little peppermint patty there who used to be on the stump every day, you know, is just shilling for Biden, carrying his water, lying for him over and over and over again.
Do you really think the public is going to trust her after everything we went through?
I mean, the Democrat Party itself had to get rid of Biden.
He's no longer, was no longer a candidate.
They had to put poor Kamala Harris, a sorry excuse for a politician, you know, forgive me.
It has nothing to do with her being black.
It has nothing to do with her being a woman.
It had everything to do with, again.
Not somebody I'd put on TV, let alone run as a candidate.
She can't even string a sentence together.
For goodness sakes, she needs CBS to edit the heck out of her in order for her to make sense.
Well, they got Jen Psaki in there, who I'll give her this was a heck of a liar.
I mean, she did a really good job lying for Biden over and over and over again.
But I don't think that that's what the public wants.
Even Democrats, even liberals, they actually do want some truth.
And so right now she's out there continuing to lie, or if she's not lying, she just doesn't understand the direction the country's going in.
For example, the other night, what did she say about Trump's polls?
I mean, this expired within 12 hours.
We may never know why Donald Trump suddenly spent a week hiding entirely from the American public.
But you don't actually need baseless online conspiracies to explain why he might not want to show his face in public right now.
I mean, for starters, there's the polling.
And boy, is it brutal.
Brutal.
Well, sorry, Jen.
Donald Trump just had the highest polling numbers he's ever had.
Like, by the next morning, your little monologue was obsolete.
Because, again, you just can't really, I guess for whatever reason, get a feel of which way the wind is blowing or what direction we're going in.
I give your morning show hosts credit for that.
Now, they may not be the most truthful.
Right, because I do believe that it was one, Joe Scarborough, who told us this was the best Biden ever.
So they, they all, have kind of a lying problem, but they do kind of have a feel for the direction of where things are heading and where the country is and the reason why nobody likes Democrats anymore or anyone in the Democrat party.
I mean like look, I mean any way you slice it, you get a Democrat party that looks like it's going extinct.
You ask that hairy guy you know one that actually does have personality over on CNN, and he's.
His words were, the Democrat party brand is now garbage okay, garbage like no one wants to be a Democrat.
You look at all the new numbers of registrations, everybody's registering as a Republican and here we go.
No sooner did Jen say that than Daily Mail comes out with its poll with a partnership of JL Partners, which showed us that Donald Trump has now the highest approval ratings ever, ever for him in history.
Like, this is historic.
It's like, you know what?
If she were a business reporter, people often say this about Jim Cramer, my former colleague over at CNBC.
Like, if Jim tells you to buy a stock, sell it.
But if Jim tells you to sell a stock, buy it because he's always.
It's kind of like that with Jen Saki.
If Jen is telling you the polls are the worst you've ever seen, she's probably wrong.
And sure enough, here she is totally wrong.
The president is now tracking at a 55% approval rating per this new poll, 45% disapproving.
But quote, James Johnson, who did the poll, says this is the highest approval figure we have ever shown for Donald Trump.
I mean, that's a big deal.
Okay.
It's a really, really, really big deal.
And people are excited because why?
Well, he cares about.
Being tough on crime.
It's really not that hard to figure out, guys.
I mean, the Democrats are so foolish.
They get themselves boxed into a corner where they're trying to sit there and tell you, oh, but it's really not that bad in D.C. and it's really not that bad in Chicago.
I'm sorry.
Have you seen the murder rates in any of these cities?
You guys want to look a gift horse in the mouth.
You don't want to actually accept federal help and federal dollars, by the way, to have more police officers there, National Guard on your street.
Well, then it doesn't really seem like you're on the side of the people now, does it, very much?
Here is the Trump approval rating.
Interestingly, this also kind of tracks with what we saw on tariffs.
Right.
Remember you know the, the day that he announced the tariffs and the markets went crazy and everybody was kind of freaking out and you see a huge decline in his poll numbers.
And then all of a sudden this has been an upward trajectory and you can tie this to two things.
One, of course, the markets have been doing very well.
The economy has stabilized.
Look, in the second quarter we grew 3.3 percent.
I know today's jobs report wasn't ideal.
We'll talk a little bit more about that later.
I think it has a lot to do with ai and productivity gains, etc.
But look at this sweeping upward curve and that's directly attributable to one thing.
People like how tough he is on crime.
So when Jen Psaki sits there and says his polls are bad and people don't agree with this crime thing, she's just lying through her teeth again.
And people know she's a really, really, really good liar.
And that is why Jen Psaki is likely going to be gone.
I mean, I think they'll keep her on in some way, shape, or form because she's got a valuable Rolodex for them.
But you don't want this kind of dead weight.
You don't want to be paying someone big bucks to run a primetime show when they can't deliver the numbers.
And believe me, she can't deliver the numbers.
She's going from bad to worse.
These ratings are so bad.
New York Post recently did a story.
Here is the headline.
She was dipping 47% in ratings last month compared to Alex Wagner.
Again, Not somebody who you'd remember, right?
They just love their wallflowers over there.
Rachel, you'd remember.
For better or for worse.
Ratings Plunge for Mom Show00:08:41
She actually packs some punch.
And I'm going to say this without any kind of bias.
Look, I think she takes you down crazy rabbit holes.
And I think she also lies through her teeth and presents a lot of misinformation that is borderline crazy conspiracy theory type stuff, right?
But it's entertaining.
She's entertaining.
I mean, she's no glamour girl.
She wears the same outfit, I think.
Every single day.
It's like that Seinfeld episode.
Remember, when he was dating that girl though obviously a guy would not be dating Rachel Maddo um, nor would she be dating him.
But there was that episode where he's like she wears the same thing every day.
Maybe she's like Superwoman right the same costume.
So Rachel has the same black blazer on, with the same black undershirt and the same haircut every single episode.
But she's compelling.
She does tell a story.
She weaves together a narrative quite well, And that's why she was successful.
Can she be successful in this new climate?
Not at 25 mil, if that's indeed what they're paying her.
Anyway, here's Jen Psaki's massive dip, 47% dip in ratings last month compared to poor Alex Wagner and Rachel Maddow.
And it goes on to say this drop off is really, really pronounced, especially within the demo area.
You know why?
Because nobody in the demo is actually watching cable television.
They're all watching this.
I mean, like my kids, Have I told you guys this story before when they were like, I first started doing YouTube and they were like, oh, phew, mom, like finally, you know, you've made it.
And I'm like, again, former network correspondent, cable show host, the whole bit, you know, multi Emmy nominations, the whole thing.
And I'm like, I think they're like kidding me or teasing me.
And like, really, you're going to kick me when I'm down?
No, mom, we're serious.
I mean, we never really knew or understood where you worked before, but now we know.
You know why?
They don't actually turn on the television and go to a network.
No, They watch on their computer.
They watch on their phones.
I wish they wouldn't watch so much, right?
That's on mom.
But the point is, this is a change.
And so what they're seeing at MSNBC is nobody's watching in that critical demo.
I mean, staggering, just 78,000 viewers, a 52% decline.
You can't continue that way.
But here's the thing.
You got a woman in the seat who's got Zippo personality.
In fact, if you read the whole article, I'm trying to see if it's actually the quote is in here.
Somebody actually says an insider there at MSNBC that she's boring.
I'm like, well, yeah.
I mean, I could have told you that.
She's boring as all hell.
She was boring when she was the press secretary, too, but she did a good job at lying, which was part of that gig.
And here's the deal.
On TV.
You really shouldn't be lying, all right?
Number one.
Like, that's, she's an operative for the Democrat Party, and people know that.
I mean, she sat there and lied to us about Biden, and she's still lying about Biden, yet says this about Trump.
I think cover up is such a loaded phrase.
I never saw that person, not a single time.
And I was in the Oval Office every day that was on that debate stage.
I'm not a doctor.
He was a person who told a very long story in the Oval Office, but that was the case 30 years earlier, right?
So, how do you differentiate?
I don't know.
Cover up.
Is a very loaded term.
It's a bit of a dangerous term.
He had been basically absent from the public eye since last Tuesday.
And that absence, and you may have seen this over the weekend if you looked at any social media platform, prompted quite a wave of online speculation about the president's health and well being.
We may never know why Donald Trump suddenly spent a week hiding entirely from the American public.
Then she goes on to cite the polls, which again, as I explained to you, within 12 hours were obsolete.
Look, I think people are just.
Not excited by her.
There's nothing to look at.
I mean, it doesn't have to be looks.
Trust me.
It really doesn't.
Rachel Maddow is compelling on television and she's nothing to look at.
So it's not that it's looks.
I mean, looks can help on the margin.
But there's no looks and there is a lisp and she's reading a teleprompter and you can tell.
And so there's no excitement.
There's no energy.
There's no nothing.
And she's the woman who lied for this guy.
America is a nation that can be defined in a single word.
I was going to put him, uh, to put, excuse me.
America is a nation that can be defined in a single word.
I was going to put him, uh, to put, excuse me.
Okay.
America is a nation.
It's worth watching, right?
Okay.
So poor Jen.
I don't believe that Jen will actually make it through this.
I think she'll be fine as a contributor, but I think that they're going to have to do some kind of switcheroo.
And they do have talent there.
You know what?
I'll give you an example of somebody who I don't think on a personal level is necessarily all that.
you know, without disclosing too much, all that wonderful.
But she's a little more exciting on TV.
You probably don't even know her because I think they bury her at like 11 or 12 o'clock.
But Stephanie Rule, who actually used to work in finance and has an okay head on her shoulder and has some spunk and has some personality.
And you need that.
You want spunk.
You want personality.
You want intelligence.
And you want somebody who's compelling.
So you don't have that in Jen Psaki.
You don't have that in, I remembered her name, Nicole Wallace.
Not there.
Chris Hayes, okay, you know, it's like the inverse of Rachel Maddow a little bit.
Lawrence O'Donnell, maybe, I guess, as long as you're not paying them too much.
But this is a prime gig that Jen now has.
And so she's in the big leagues.
And in the big leagues, you got to be able to deliver.
And if you can't deliver, then why are we putting you there?
It is time to make a change.
So my sense is they'll keep her on as some kind of contributor, but she's not going to have a show.
Which brings you to what happens then to one Rachel Maddow.
Right, because it's not just Jen Sake that's going to be disappearing again.
Look at this.
We've got a whole thing going on.
August was miserable.
Granted, it was august.
A lot of people go away in august, but they're still watching.
I mean, we had a great august heck.
We were in the top 100 on the Youtube podcast list last week, number 85 and climbing.
Okay, do your part share like, subscribe to the podcast playlist, download them all.
Everything you can do, tell your friends, but the reality is and Gary, thank you for your generosity.
I'm going to get to your comments to everyone.
Um, here in today's show, why not?
Right, it's friday.
But I would just say that the entire industry is really struggling.
And so it makes it all the more important to be really thoughtful about how you're spending your money as a network and who you're spending it on.
And 25 mil, I'm sorry for Rachel Maddow, it's not going to fly.
Think about it.
I mean, they allowed this to happen.
This woman, Cutler, Rebecca Cutler is her name.
And she thought the answer was to get rid of Joy Reid's program.
Okay, thumbs up.
I told you you had to get rid of that program.
Did I not?
I mean, Joy is interesting to watch, albeit she comes across as, suffice it to say, not the most intellectual, really.
I mean, at least Rachel kind of comes across like she maybe knows a thing or two.
And the other woman I mentioned has a background in markets and the economy, and I think is on television anyway, a fairly straight shooter with some personality.
So again, these are options that you have.
I'm trying to help management.
I don't know why.
I don't need to help them.
But it's just so obvious.
I mean, clearly they got people in management that don't know how to pick talent.
I'll tell you, talent could pick talent.
Talent would know who was threatening and who was not.
It's actually hard for me.
Like, think about it.
If you're me and you're in a cable network, like, the reality is it's hard for somebody who's really good.
And I am, dare I say, without doing my arm too much.
I'm pretty good at what I do.
And, you know, you're a woman.
Like, it's pow, pow, pow, right?
Claw, claw, claw.
So a Jen Psaki is perfectly fine because nobody feels threatened.
Nobody really thinks she's any good.
So why would you bother?
Rachel's got a whole other thing going on, right?
She's not necessarily trying to score in the looks department.
And so I think that, you know, sometimes it's like just go along to get along.
And that's why they keep these people there.
Cost of Broadcasting Untruths00:04:42
And I'm telling you, it's not going to work.
So Rebecca Cutler, I got some advice for you.
Find yourself somebody on the left with some personality.
You know, I've seen some.
They tend to like be more populist in nature, right?
There's some of the Democrat, oh, God, there's this guy.
Is it Chuck Rocha?
I think he is a, I think he's a liberal.
And I used to put him on my show because like he was interesting.
Again, you know, you want interesting people there.
They canceled the readout, which was smart because it was just a very sort of dumbed down show that was very obviously lots of race baiting, lots of hate that would come through on the screen and nothing to back it up.
I mean, at least Rachel tries, right, to back it up with statistics and stuff.
So Joy Reid was a smart decision.
I'm telling you, this woman, Rachel, cannot continue to collect $25 million.
Shareholders aren't going to stand for it when there are no numbers to support it.
I mean, how is she going to earn her keep?
Let me ask you.
I think we just learned over at CBS that, you know, if you're losing $40, $50 million a year on a show, you're probably not going to keep it going, which is what Stephen Colbert was doing.
You're losing at least $25 million and a whole lot more, whatever it costs for the staff for Rachel Maddow.
So you got to actually pull the cord or cut the cord or do something because this woman.
Is not doing it.
The bottom line of this dossier, the bottom line allegation, the point of it is that the Trump campaign didn't just benefit from Russia interfering in our presidential campaign.
The point of this is they colluded, they helped, they were in on it.
This is kind of a real story.
The connections between the Trump servers and the Alpha Bank servers were real.
They were covert communications that someone was trying to hide, that the Trump organization and Alpha Bank appear to have been trying to hide.
Now we know that the vaccines work well enough that the virus stops with every vaccinated person.
A vaccinated person gets exposed to the virus, the virus stops.
Does not infect them, the virus cannot then use that person to go anywhere else.
It cannot use a vaccinated person as a host to go get more people.
We and other news organizations have generally stopped giving an unfiltered live platform to remarks by former President Trump.
It is not out of spite.
It is not a decision that we relish.
It is a decision that we regularly revisit.
And honestly, earnestly, it is not an easy decision.
There is a cost to us as a news organization of knowingly broadcasting untrue things.
That is a fundamental truth of our business and who we are.
Yeah.
Like, oh, gosh, darn it.
That's Russian misinformation, that Hunter Biden laptop fed to you courtesy of the Russians and Rudy Giuliani, who, by the way, I understand is recovering.
Prayers for Rudy right now.
America's mayor, he did a wonderful job on New York.
Why?
Oh, because he cared about law and order.
It seems that, you know, people do actually want to be safe.
Another reason why Donald Trump's climbing in the polls.
Why?
Oh, he's cracking down on crime and it's going well in D.C. and people like it.
They're begging for him in Chicago.
You see, all those lies, they weren't being told by Trump.
He was actually being very forthright and sometimes too truthful.
Do you remember in spring of 2020?
It was May of 2020.
I had been hearing from sources in February of 2020 before we shut down the whole nation, right?
I had heard that the virus had come.
from Wuhan, China, that there was this lab in Wuhan, China, that there were people that had gotten sick in Wuhan, China.
I mean, this story was out there, right?
Certainly among people in the know that had contacts within the administration, et cetera.
So clearly Donald Trump had heard this intelligence as well.
And so finally, a Fox reporter asked about it in May of 2020, and they came right out and said, hey, have you heard anything that this could have come from this Wuhan lab?
And he said something to the effect of, yeah, I've heard that.
I've heard it could come.
And they lost it on him.
I mean, all of a sudden he wasn't allowed to be on the air anymore.
And I'll tell you, full disclosure, when I worked at Fox, same deal.
Like they'd be like, you can or cannot take Trump with this, you know, rally he has tonight.
They really would, they were so afraid.
And it's like, guys, like who's telling the truth here?
Turns out Donald Trump was telling the truth and it was the media and the deep state that were lying.
And so there's this tremendous bias.
CNN Must Reinvent Itself00:02:07
people are over it.
And I'm just telling you that this network is going to have to reinvent itself.
All these networks are going to have to reinvent themselves.
Again, Fox, the best of the bunch here, and maybe they'll continue to print money for a little while, but I'm not sure what happens to the rest.
I'm really not.
Like CNN, disaster.
Disaster.
We're going to get to it.
Okay.
MSNBC, clearly a disaster.
They don't have anybody there.
They can deliver.
They can report.
And they're caught in the middle of this changing landscape where they're getting the competition, you know, with their legs cut out from under them by the likes of all these pods.
where it's a very different environment, obviously, and there's no teleprompter.
And there's, gosh, darn it, I don't even get like a commercial break.
So you may see me putting on my lipstick and drinking my water mid-show, but it is what it is, right?
And I wouldn't trade it for the world.
So Rachel Maddow, she's likely gone.
And I think the entire industry is going to have to figure this out.
I don't think they can afford her.
I don't think shareholders are going to go for it.
Unless she's back on the air five nights a week delivering ratings, it's lights out.
And she'll be fine.
She'll go off and do a podcast somewhere.
and then she won't have to go into the office and it will probably be better for her and her lifestyle.
But I'm just saying for the network itself, if I were management, I'd be nervous and I would definitely, definitely be looking to change the entire lineup because I need people to watch.
And if they're not going to watch, I better make sure I got darn cheapos in the slots, right?
Really, really cheap talent because I can't afford to be paying these big salaries if in fact Rachel's scoring 25 mil.
25 mil too much, right?
My gosh.
All right.
CNN.
Same sort of deal here on CNN.
Were we looking at their numbers earlier?
You saw this, guys.
This is no good.
CNN.
Whoa.
Okay.
So during primetime in July, CNN had 444,000 total viewers and 78,000 in the demo.
That's not really very good.
Okay.
Because again, we're doing more than that on any given day right here on the Trish Regan channel.
I'm very proud of it.
Like 100 and some odd million views a month.
It's incredible.
Really.
And you know what else is interesting for advertisers?
They actually can really pinpoint.
It's like if you're a fan of the show.
Nielsen Ratings Remain a Mystery00:01:16
They know a whole lot about you, you know, whether we like that or not, because of the data footprint online.
Whereas if you're tuning into MSNBC, maybe you're going to watch the commercial, maybe you're not, but, you know, they have no idea.
They also don't really know who they're getting.
They have these very broad categories that Nielsen ratings will deliver for them.
And so nobody's watching and you can't pinpoint exactly who is watching.
And let me just ask you, has anybody, let me ask this question to the group right now.
Let me know in the live chat.
Have you ever, ever?
I want to know if anyone has ever been contacted by Nielsen ratings.
Have you ever gotten anything?
I'm just looking off camera so I can see some of your comments and reactions.
I have no, I mean, like, does Nielsen ratings, it's kind of a mystery.
They used to have these diaries where you were supposed to write down exactly what you were watching.
And apparently now they have certain remotes for your household and they say that they can track all this stuff.
I'm not so sure.
Really and truly, I'm not so sure.
How would they come up with this data?
Let me know if you've ever gotten a Nielsen.
Remote in your house.
I've asked everyone, like, no, I don't know a single soul, a single soul that's ever had a Nielsen.