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Oct. 27, 2025 - The Golden One - Marcus Follin
11:29
Two Ways to Build an Audience

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Absolutely aesthetic garment, if I may be so bold.
So, as you see in the title of this video, two ways to build an audience.
Now, that's just a title, there are thousands of ways to build an audience, but I want to make some make some points here which can bear with you as you embark upon whichever journey.
And now, this is not only for you know metapolitical actors or content creators.
I'm sure everyone can find something useful in this video.
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Now, on to the topic at hand.
Two ways of building an audience.
There are thousands of ways, by the way.
I just had to, you know, pick a title for the video.
And also, I'm painting with a very broad brush here.
So, yeah, take it with a pinch of salt.
Way number one, a broad audience, a broad rich.
Way number two, a deep rich and a deep audience.
Optimally speaking, you should combine the two.
And this is also how I have done it over all of these years.
So, what I mean with a broad rich is that you try to get as much attention as possible, as many likes as possible, as many views as possible.
And that is good.
There's nothing bad with it.
That is needed as well.
And I salute everyone on X who might, you know, sometimes rage bait.
It can be useful as well to share this bad news, but there is also a danger, and this is something I'm acutely aware of myself, that if I were to only post, you know, the latest bad news from Sweden, then that would make me something that I shouldn't be.
I don't want to be a propagandist in that sense.
I don't want to be someone who only posts hot takes.
I want to be someone who can be a good example to show a good path to the younger talents.
So, I made a video last year.
This is my most popular video to date, 400,000 views, something like that.
I talk about a horrific crime here in Sweden, and I don't regret making that video at all.
It was unnecessary video.
I try to live by the code of honor saying that you should speak out against evil when you see it.
And I made it clear that I've committed my life to restoring order to Sweden and to all European nations because ultimately, it's the same societal situation we find ourselves in.
So, I made that video, but if I were to only make videos like that, if I were to only post hot takes, I wouldn't develop, I wouldn't accrue an audience which is interested in anything deeper.
And this is a mistake I see some people do.
Are obsessed with only chasing likes and attention, so they forget to make you know good in-depth content.
So, if you have the financial incentive of getting as many views as possible, I sort of understand it.
In my case, I've been demonetized on YouTube since 2019, so it doesn't really matter if this video gets a thousand views or 10,000 views.
My main concern is that I hit deep in some videos, and in some other videos, I want to hit as many individuals as possible.
So, a broad rich depends on what.
So, I shared this on X and Telegram, two different posts I made on X. One is a nice picture of me preparing for a podcast episode, didn't get many likes at all, and then more of a sloppa post.
Now, the sloppa post here is a good message.
Still, we should call out psychopaths who torment dogs.
So, I didn't do anything wrong there.
I'm happy I made the post, but it's important to not get blinded by only you know the amount of likes because you also need to have the deep reach, especially if you actually have the capacity to it.
So, for me, I've been in the game for a long time, been a public figure for a long time, and often I get recognized and I meet subscribers and supporters.
I'm also and I'm always happy, I'm always white-pilled because I see this is a well-spoken, polite, jacked man coming up saying good work to me.
So, I know that I have actually impacted him in a positive way.
It wouldn't be the case if I only slopped a post that if I only shared bad news, then I wouldn't have this positive impact on anyone.
And this is something I've done well over all of these years, if I may be so bold, is that I have you know always tried to focus on being constructive and productive and actually giving some sort of valuable insights so that people can be you know productive in that sense.
Because ultimately, I want to reach the young talent who can actually go into say institutions of power.
And to do that, you cannot be someone who's addicted to rage bait, you cannot only be a consumer of hot takes.
And I know this on the right wing, many nationalists are super passive, they're only ever interested in the next hot take, they aren't interested in actually changing anything, they're quite comfortable to be perfectly honest.
We need to call out the faults on our own side.
So, I don't want to appease them, I don't want to be their propagandists, I want to be a shining light so that the actual good guys can have someone to listen to so they can, you know, go upwards in society by approaching life in a constructive way.
So, anyway, keep that in mind.
If you want to build an audience that don't only slop a max, and I know it can be enticing to see many likes and a lot of attention and everything like that, but you also need to think: will this have a deep, profound impact on anything?
Sometimes it might, and again, it's good to have these accounts that share also bad news.
We need to talk about the bad news, but we cannot only do it because then you might end up blackpilling people and you know, having people not do anything at all.
So, you need to be constructive and productive in that sense.
Now, on a similar note, and this is something I might talk more about in a different video, but I want to say it now as well that the rhetoric you use, the presentation, will have an impact on the sort of audience you gain.
So, if you use crude, foul language, you will attract crude and foul individuals.
To be honest, I'm being a bit harsh here, but that is often the case.
So, if you use language about women which is not incongruent with chivalry, then you will attract guys who might not be the best guys.
If you use a lot of slurs, you might attract guys who are not particularly productive and intelligent.
So, if you formulate yourself in a good way, you will attract good guys.
If you formulate yourself in a angry, immature way, you will attract angry and immature individuals.
So you will attract what you present.
Like will attract like.
So simple psychomagical technique there.
So if you want to attract a certain audience, then you have to embody certain ideals.
And as I said in the video titled Don't Be Anyone's Fool, be mindful that yes, you might have an audience that likes your stuff because you are saying angry and edgy things, but they will probably not be the guys who are actually committed, disciplined and can do something for a long period of time.
Remember, the struggle for European civilization, it's a marathon, it's not a sprint.
And if someone says that it could be over in, you know, a short period of time, they're lying to you.
It will take a long time and we need to be disciplined.
So you want to attract the disciplined guys, the guys who can actually go the distance.
And these guys will probably not be this angry, impulsive individuals.
So be mindful, what sort of language do you use?
Do you use a language that attracts good individuals, individuals who can actually do something good, who can actually contribute in a positive way to the great struggle?
Yeah, then it's good.
But be very, very mindful of using language that is crude because high-quality individuals will sort of be drawn back to it.
So I actually used the F word many years ago and then my good friend Jonas, shout out Jonas Nilsson.
He said to me, you know, you should think about this because it sounds quite bad.
And I hadn't thought about it before, but when he said it, I was like, yeah, you have a very good point here.
Let me stop using the word because it doesn't really add to my gravitas.
So there are guys who can get away with it because it sort of suits their presentation.
But for the majority of you, myself included, cursing, using foul language, talking ill about different groups, it's not a good look.
So after all, you want to attract good, high-quality people.
You want to convince people in institutions of power, in positions of power, that you are fit for leadership.
And they're not going to think you're fit for leadership if you use a foul language with slurs and everything like that.
If you comment on a female politician's post on X, you say some rude thing to her.
It's a bad look.
You look bad if you use that language.
She doesn't look bad if you call her a bad word on B. You look bad.
So be mindful of the rhetoric you use because that will attract, it has a direct relation.
It has a direct correlation.
The language you use and the audience you will attract.
So if you want a high quality audience, use a high quality language.
Use a high quality presentation.
Again, we are in a situation now where it is life and death.
Will our civilization survive?
Will our people survive?
We can't afford to be sloppy.
Very simple stuff.
So be as sharp, disciplined as possible.
Be a Roman studio marching through the desert.
You're being beset by Parthian horse archers, but you don't break rank.
You continue to march forward in a disciplined manner.
So anyway, that all being said, hopefully it was insightful at least as I check in from this nice autumn forest.
So thank you as always for watching.
Thank you for your support.
Again, do become a channel member.
If you want to listen to the podcast episodes, head over to leggygloria.com, read Dauntless and Demigod Mentality and treat yourself to some nice wool.
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