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April 27, 2023 - Stew Peters Show

01:27:37

THE UNPLUGGED ALPHA WITH RICH COOPER – MEN SHOULD “UNPLUG” FROM SOCIETAL CONDITIONING.

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	In
	the Trenches with Teddy Daniels.
	In the Trenches Folks, welcome to In the Trenches with Teddy Daniels.
	Man, have I got a good one lined up for you today.
	Folks, there's a lot going on in the world about masculinity, toxic masculinity, whatever the case may be, guys being betas, and what it means to be an unplugged alpha.
	Folks, I recently read this book called The Unplugged Alpha.
	It's written by a man by the name of Rich Cooper, the no-bullshit guide to winning with women and life.
	Folks, I'm a big reader.
	I read a lot of books.
	I rarely watch TV. This one was kind of special to me, Rich Cooper.
	He has a YouTube channel, Entrepreneurs in Cars.
	Rich drives a McLaren.
	Very, very, very successful businessman.
	He is what you would describe as a high-value man or top 1% man in the world.
	This guy and his YouTube channel coaches men through to help men not make the wrong choices with women.
	Guys.
	The right one will make you, and the wrong one will break you.
	So Rich wrote this book.
	I read this book.
	I read it twice.
	I tabbed it up, and I reached out.
	I reached out to Rich Cooper.
	I said, Rich, watch your content.
	I read your book.
	Man, let me tell you, this is a book that should be mandatory reading for all men.
	And I would love to have you on In the Trenches with Teddy Daniels.
	Rich agreed, and we're going to sit down with Rich in a second.
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	And folks like Rich Cooper, let me tell you, I'm sure he would end up agreeing.
	Folks, without further ado, it's my pleasure to introduce and interview the top G, not Andrew Tate, Rich Cooper.
	Top 1%, high-value man.
	Coaches high-value men.
	Puts high-value men together in networks.
	Chase excellence, guys.
	Not women.
	And here's Rich Cooper.
	Have you heard about China's shocking secret?
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	Folks, as promised, the man, the myth, the legend, Mr. Rich Rich Cooper, author of The Unplugged Alpha.
	Folks, I read this book twice.
	Second time I had to go through and tab it up, I have been following Rich's channel on YouTube, Entrepreneurs in Cars, been following him for some time now.
	And let me tell you, this is a book that every man needs to read.
	Rich, I can't thank you enough for joining us today on In the Trenches.
	And I really want to start with this.
	I laughed because it's so true.
	Your 20 red flags for women and dating.
	What made you come up with those 20 red flags or those personal experiences or experiences from other men that you coach?
	A bit of a combination of both.
	I wanted to include a useful what-not-to-do guide in the book because in life, I find it's easier.
	You get better results if you tend to avoid going certain places.
	You know what I mean?
	Doing certain things, hanging out with certain people.
	Then it is being more specific about what it is that you want to hang out with and be with and the people you want to be around sort of thing.
	Yeah.
	The red flag notion came to me several years ago.
	I'd done probably close to a thousand coaching calls by that time.
	And it's like the same thing would keep coming up over and over again.
	I'd keep copious notes at the end of each consult and be like, you know, when I was writing the book, It seemed pretty obvious that if guys avoid women with these 20 characteristic traits and you're not going to find a woman probably that doesn't have any of them.
	They're going to be super rare.
	You might find, you know, like a handful that might have one or two that are going to be somewhat forgivable or they're taking ownership for.
	But the vast majority of guys that have terrible relationships with women get divorced, get taken advantage of, are betrayed.
	You know, in any number of those senses, they'll find that there's a stack of red flags present in that woman that they probably didn't know about, but overlooked their spidey senses might have picked up on it.
	You know what I mean?
	Well, and reading your book and the 20 red flags, I'm sitting there, I'm reading through the 20 red flag chapter, and I'm thinking...
	Yeah, I fell for that one.
	Fell for that one.
	Fell for that one.
	And Rich, I'm telling you, I wish this book was out when I was 20 years old.
	I really do.
	I get that a lot.
	It could have saved a lot of people a lot of heartache.
	So I'm reading the red flag stuff.
	And I actually, and I know you said you may be working on another book down the road.
	A couple red flags that I've noticed in women that weren't necessarily in there.
	And I know that you can go on and on and on with like 50 to 100 red flags.
	Absolutely.
	Easily influenced women.
	And when I say that, Rich, it's you have gained notoriety doing what you do.
	I've gained notoriety doing what I do.
	You have haters.
	I have haters.
	And...
	When a woman that you're involved with or seeing says to you, oh, did you see what so-and-so said about you on social media?
	Is that true?
	And it's like, listen, I'm here, they're here, I don't care what they say.
	Stay off the pages, stay off the crap, okay?
	Because all they want to do is bring me down.
	And you had written in your book, too, that haters never come from above, they come from below.
	Explain that to folks who may not get that.
	Well, hate never comes from above you.
	You'll never get hate from somebody doing better than you because they're doing better than you.
	They're not envy or jealous of you.
	Envy is a terrible emotion.
	That's usually where it comes from.
	And their strategy is, I see this guy up there.
	He might have things that I want or doing things that I want to be surrounded by certain men or women, for example.
	So I'm just going to say mean shit to bring them down because that's all I got.
	Like when they get to the point where it's just point and sputter and they just say mean shit and they don't even know what they're talking about 99% of the time, you just have to laugh at it.
	I mean, if you don't have haters, you're probably not that influential.
	You probably aren't doing something right.
	You probably aren't standing up for anything at the end of the day.
	If I may, I'd like to kind of take a few steps back because you brought up the potential red flag of women that are easily influenced by others.
	And I think that women in general are far more influenced by others than men are.
	Now, strong, virtuous, alpha, stand-up sort of guys aren't that easily manipulated, which I think is one of the reasons why society, culture, the state is trying to soften masculinity and bring men down, because you're more controllable.
	But women inherently, I believe, are more susceptible to manipulation, to propaganda, you know, if you will.
	You know, the group think in women is quite strong.
	I think it's an evolutionary result of them being the softer, more protected sex and men being more disposable.
	So you could call it a red flag, but I think you're going to find that present in a lot of women to some degree.
	I agree with you 100%, but I think it also depends on what degree.
	Women who listen to their girlfriends more than they will value their man's opinion.
	Well, Susie said this, and Mary said this, and I think I should do this, and I think I should do that.
	You know, Susie's boyfriend or Susie's husband doesn't do this or doesn't do that.
	And I think women who hang out with other women who are dating betas, okay, and pussified men I think her girlfriends resent the fact that she is with somebody who stands in his own frame as well.
	They do.
	And what you'll find is women will adopt your frame if she sees you as her best option.
	So it might start with Susie says this, or Susie came across that, or the internet said this, you know, is that true sort of thing.
	But if you're on your purpose, you're on your grind, you're doing what you're about, you have yourself as your own mental point of origin, you're out there putting your little dent in the universe, doing something of significance.
	What men will often find is when you're that guy, she will adopt your political views.
	She will adopt your musical taste.
	She will adopt even your culinary taste.
	She will adopt music that you like.
	Women conform.
	You know, to the cup.
	Women are more like water and men need to be the cup because women fill the cup, you know, sort of thing.
	So one of the big things you say all the time, Rich, is chase excellence, not women.
	And I've kind of rephrased that to that movie Field of Dreams.
	If you build it, they will come.
	Where it's more important for men to work on themselves, to chase your own success, chase your own dreams, build your own kingdom.
	And then once you have that...
	They will come out of the woodwork and you will have your choice of women.
	Is that true?
	I always tell guys to chase excellence and never chase women because you will find when you're doing something of some significance, then women will be attracted to you.
	They're like the moons of Endor, if you want to call it whatever.
	They sort of just start orbiting around you.
	They'll start following you on social media.
	They'll start to comment on your social influence, your posts, your videos, whatever you happen to do.
	That's just what they do.
	You know, women look for strong, virtuous, you know, men that are essentially, how can I put this?
	You're gonna have to cut this part out, no man.
	Unbreakable, unshakable.
	Competent, I think, is a word that I would use there.
	Women like competent men.
	Men that can get shit done, that can make it rain, that can solve problems, that don't need to call the plumber to fix something basic in a dishwasher.
	Guys like that.
	Gotcha.
	Now, Rich, you got into a little bit of dating app and dating app profiles.
	Now, I have a buddy, 40 years old, a little younger than me, tall dude, good-looking dude.
	He's on dating apps.
	And he was over the house the other night, and I'm like, so, brother, how's everything working out?
	And he's like, dude, this is the land of broken toys.
	Why are all these broken women on dating apps?
	I think it's just women.
	That's just the state of women today.
	I don't think that dating apps particularly attract...
	Broken women, it's just, it gives them a place to amplify their presence and then you find them there.
	You also have to keep in mind too that, you know, women that are of better, higher character usually don't need to use dating apps, probably because they're either linked up with a guy, might be married, might be in a relationship.
	You don't get, let's just say that the pickings aren't the greatest on dating apps.
	They're kind of more so like leftover women.
	You don't get a lot of tens on there, if you know what I'm saying.
	Exactly.
	One of the things that you probably noticed I'm a little famous for on Twitter is I get a lot of stuff sent to me, you know, screenshots of dating profiles.
	You'll be astonished at the number that show up in my feed of pregnant women that are in their 20s with four kids already from four different fathers saying that they want to get right with a man and settle down and have them become the father that steps up and raise the kids that aren't there sort of thing.
	It's out there.
	And these are the ones that obviously get, you know, the most attention because they're most, you know, sensational.
	They're the ones that get pushed out there on social media because it's like, oh, look at this entitled woman who thinks that she's deserved of a high class, high quality, you know, the guy with the six sixes, six foot tall, six pack abs, six figure income, all that stuff like And the 600 horsepower car.
	The 600 horsepower car.
	Gotta have that.
	Gotta have that.
	Yeah, so there's a little bit of delusion there when it comes to women on dating apps.
	And why wouldn't they be delusional?
	You know, women have been put up on a pedestal their entire lives by men.
	And they don't...
	They don't rationalize in their head.
	They don't actually compute that their value has declined as they've gotten older, as they've had children, as they've had children with multiple men, as they show up on dating apps already pregnant with another man's seed in their belly.
	It doesn't compute.
	They still think that they're that 18 year old hottie that went down to Cancun that everybody, you know, was talking to or in high school.
	They don't adjust themselves.
	They don't sort of, you know, recalibrate themselves to the reality of the world.
	So that's just something that you have to contend with as a guy is women have that entitlement sort of personality mindset today, because all they have to do.
	I mean, an average five, Teddy can go on a Instagram and post an average picture of herself and hundreds of guys, thousands of guys might even come in, swoop in betas, you know, beta orbiters, thirsty guys that don't have a lot of attention with women.
	We live in a simp economy today.
	This is why things like OnlyFans is so popular.
	You have so many of these losers out there giving away their hard-earned money to very average women for things like You know, a message back or even more disgusting.
	I mean, there's been these women that have sold used underwear, dirty bathwater, sanitary products.
	They've sold to some of these thirsty betas that follow them.
	So this is a world that we live in.
	I mean, we live in a simp economy today.
	There's a lot of guys that are at that spot, unfortunately.
	Well, and a lot of these guys, too, on their dating apps...
	And again, my buddy, brother, we sat down, we took a look at all this stuff on these dating apps, and I actually showed him in the book how to fix his profile, okay?
	Because you do touch on that.
	And he, all these women are like, I want an alpha man.
	But then you see these guys on there saying, I'm an alpha, I'm this, I'm that.
	And I told him, I said, he goes, should I put something like that in my profile?
	I said, first off, brother, don't get your feelings hurt.
	You're not an alpha, okay?
	You can get there, but you're not there.
	Second off, true alphas don't have to go out and announce anything.
	That they are alphas.
	I was waiting for you to say that.
	Yes, you take any group of people.
	Rich, I was law enforcement.
	I was in the military.
	I played Division I collegiate athletics.
	You can sit back and look at a group of people and realize who the leader of that group is.
	Without any titles, without any ranks, without anything, you can observe behavior.
	And see who the alpha is.
	And I told him, I said, listen, you never call yourself an alpha.
	I said, that's a term that other men and women will call you.
	True alphas don't go, I'm the alpha.
	That just doesn't happen.
	Yeah, the king doesn't need to announce that he's the king.
	He's just known as the king, right?
	Exactly, exactly.
	If you have to let people know you're in charge, you're really not in charge.
	And then, Rich, on these dating apps too, these women and their profiles, My kids come first.
	And I know you got a lot to say about that.
	So go ahead.
	Have at it, brother.
	Yeah, good.
	You know, have fun with your kids being first because I'm not coming second, third, fourth, fifth after the cat, your job and whatever else is going on in your world, drinking wine with your girlfriends.
	You'll get that.
	And look, women, I mean, if you're willing to listen and observe the facts and accept them for what they are, they will tell you what they're about, right?
	You know, How many times have you seen on dating apps, oh, I'm a mom to three superhumans or whatever, and it's like, really?
	Your kids are solving cold fusion?
	Like, what is little Johnny doing today, right?
	He's playing video games and eating Froot Loops and you can't cook.
	You know, it's a sales pitch, right?
	Like everything on dating apps is going to be marketing and women will try to market themselves and the position, you know, they're trying to sell is I'm a good mom, I'm a good person, you know, I'm the kind of person that you want to be around sort of thing.
	Interestingly, though, they don't want much to do with your kids.
	They don't want to have any responsibility, your kids, if you have kids, but they will want authority over them.
	But they won't allow you to have any kind of authority over their kids if you get into a long term relationship.
	But you will have to have some responsibility to raise those kids as if they're your own.
	So it's not a great deal.
	I mean, not all women will be like that.
	But you will find a large proportion of women on the dating marketplace that will put their kids first, their job second, their three cats fourth, and their night out salsa dancing and drinking with their girlfriends fifth.
	And you're going to show up six, sort of thing.
	And these guys are happy to do that because it's low-hanging fruit, and for some of them, it's just the best they can get, right?
	So there's always going to be a contingent of the population, the male population, that will fall for that.
	And the single mom issue, Rich, and I read about the situation that you had getting involved with a single mom, and it was almost identical to a situation that I had in the past to where you had to provide.
	You were the provider.
	The father in this case was just out of the picture, nonexistent, the other side of the country.
	But don't dare discipline.
	Don't dare...
	Tell Johnny or Joey, hey, knock it off.
	Sit down.
	But you can put the roof over the head, food on the table, clothes on the back, rides to school, rides to this, go do this, go do that, pay for everything at the zoo, but don't tell Johnny or Joey to behave.
	Yeah, that's the whole, you've got responsibility to those kids, but no authority over them.
	And when you have responsibilities with no authority, that's essentially slavery.
	Why would you sign up for that?
	It's a bad deal.
	It is.
	It is.
	And guys, if you're listening, you need to be listening, okay?
	Rich lays everything out.
	And it was years and years and years of everything that I've been looking at put together, like, beautifully, Rich.
	Beautifully.
	And, you know, we always used to have a joke You know, me and my buddies, hey, be the guy.
	Hey, women want me and men want to be me.
	And that's not a joke.
	That's a real thing.
	Correct.
	100%.
	Yeah.
	So you actually want to go out and be the man that is admired by other men and be the man that women fawn over.
	And being that man would be a high-value man.
	Now, what is your definition, Rich, of a high-value man?
	Because we hear that term all the time.
	Again, I think it's that whole, you know, you can't call yourself an alpha.
	You can't call yourself a high-value man either.
	Society determines your value, and you'll know your value is high if you have women fawning over you, if you have men that are demanding your attention or your assistance or your help sort of thing.
	It's one of those things that you'll come to a realization when it hits you.
	It's like taking a frying pan to the forehead.
	You know it's there.
	A lot of guys will use that term.
	I'm a high value man.
	I think there's a video clip or a short clip somewhere on one of my YouTube channels.
	You know, I'm doing this consult, you know, with this guy who's calling in on one of my podcasts and he says, well, I'm a high value man.
	And I said, no, no, no.
	And, you know, this cat was, you know, He was a decent looking guy, but he was out of shape.
	I saw that.
	He had this Amish looking beard, you know, like it didn't really suit his face.
	His wife wouldn't let him watch my videos.
	He said something along the lines of, you know, my wife saw one of your videos and she said, yeah, I don't want you watching that guy anymore, you know, sort of thing.
	That's not a high value guy.
	That's a beta that's under the control of his wife.
	And when you said in response, well, she's really not going to like this one then, is she?
	Right, yeah.
	I'm sure she's seen that by now, but that's also the delusion that men are under, too, because men have become feminized.
	They've been taught to behave like defective women today, right?
	That's why you get these softer, weaker men that are adopting the characteristics and the personality traits of women.
	One of the things that I've noticed recently is a lot of men will start conversations with, I feel like.
	Okay.
	And that's what almost all women start conversation.
	Well, I just feel like my notch count doesn't really matter, Becky, because my past is in the past.
	It doesn't matter how many guys I banged.
	And I just feel like that I should be accepted for who I am.
	And a man should take me and my, you know, five kids from five different fathers, you know, and just adopt us all sort of thing.
	That's like...
	That's how women talk.
	That's how they think.
	That's how they rationalize things with their feelings.
	And you'll start to notice, and your audience will notice this too.
	I'm sorry I've done this to you, but I've changed the scope of your understanding and conversations now.
	But you're going to hear a lot of guys start conversations with, I just feel like.
	And leave the feelings to the women.
	Men are rational, deductive thinkers.
	That's how we solve problems.
	So you will notice this.
	And the guys that are thinkers, the guys that are at the forefront of this sort of thing, they'll start conversations with, I think.
	Or my experience is, you know, something along the lines of that.
	So you'll see that more and more.
	It's just the, you know, the point in time and history that we're at.
	You know, we have weaker men.
	The pussification of the West is a real thing, and they don't want a strong, resilient, independent society.
	They want society, they want soft men so they can be controlled.
	Exactly, Rich.
	And I talk about that a lot.
	I do mostly politics and culture on this program.
	We talk about the COVID mandates, the mask mandates, all of that that happened.
	And Rich, down where I am, There were mask mandates in place for about two years.
	I walked freely wherever I wanted to without a mask on my face.
	I do not want the government in my life.
	The government has no right to dictate to me my freedoms.
	But so many men out there, they caved.
	They caved, and you still see them driving alone in their car with a mask on.
	And I'm thinking to myself, Rich, our ancestors used to hunt bears with sticks, and now we have people driving around in cars by themselves with masks on.
	I'm sure you'll agree with me, this is the one time in history right now to where our country, our world, our entire system is being run by the softest I don't think that we allowed it to happen.
	It's, you know, it's a whole boiling of a frog in a pot.
	It doesn't know it's being boiled because it happens so slowly.
	The systematic pussification of the Western male is a combination of a number of things, right?
	Culture, Even popular sitcoms.
	When I was a kid watching TV shows, Dad would come home.
	He was a strong masculine figure.
	That was kind of the Leave it to Beaver sort of era around then.
	And there was a few sitcom shows that followed that, but...
	Even like the Cosby show, Home Improvement with Tim Taylor, the guy, like the father, the husband, was always the butt of all jokes.
	He was an incompetent idiot that couldn't get anything done that was used for comedic purposes during the show.
	So we've grown up on a steady diet of...
	You know, women are these brilliant things that should be cherished in worship and men are bumbling idiots.
	You'll see it in advertisements for commercials.
	You'll see it everywhere you go when you see it.
	You'll see it in TV shows and movies.
	I'll sometimes sit back and I'll throw on a A Netflix or a streaming show, Teddy.
	And I'll watch it for 5 or 10 minutes.
	And if it starts feeding the pussification of the West narratives sort of thing, it's not straight up and up sort of thing.
	There's no man's man character in the show.
	I'll just turn it off.
	I'm not going to watch that shit.
	I'm not going to have anybody in my household watch that kind of garbage.
	So that gets turned off immediately.
	The other thing too is...
	Most people don't know this, but testosterone levels have been dropping in men dramatically over the last 60-70 years.
	I had a guy on a podcast recently, Dr.
	Anthony Jay, he wrote a book called Estrogeneration.
	And he basically talks about how environmental estrogens have slowly been polluting us with things like toiletries, the foods that we eat, the packaging, The agricultural pesticides that are put on food that we consume that act like estrogens in our body, they even allow estrogens to remain in the city water lines, Teddy.
	Wow.
	Women on birth control, they're urinating out hormones all the time.
	And there's a lot of women on birth control.
	In many places in the world, birth control is free.
	Women can just get it for free from the government.
	And that all ends up in the sanitary system.
	And the sanitary pipes and facilities are real good at removing particles, large particles, anything that could be bacteria that they can neutralize.
	but hormones are tiny and they don't take them out.
	They can take them out, but they don't take them out.
	I actually asked him in one of the podcasts, you know, I said, do these people at the facilities know that there's estrogen in the water?
	And he said, yeah, they know.
	So they know it's in the water.
	They're not taking it out.
	So as you're drinking tap water, you're increasing the estrogen level in your body and you're reducing the testosterone levels.
	You can get that out of your water.
	If you use a five stage reverse osmosis water filtration system, by the way.
	Even well water.
	If you're in farm country and farmers are using pesticides like atrazine, that's going to run off into your well water and you're probably drinking atrazine, which is going to convert into estrogen in your body.
	There's a lot of problems out there that compound this narrative that's softening and weakening the Western male.
	Rich, you...
	You touched on a book, The History of Marriage, and how things were completely different 150 years ago.
	And it has slowly gotten to the point to where it is today.
	And I look back, and I said this a while ago, Rich, that I did not start to notice it Right.
	So queer eye for the straight guy.
	Right.
	And, you know, everybody prancing around, you know, going to hair salons to get their tips frosted.
	And again, like you say, a touch with your feelings.
	And I think that really ramped up the onslaught of the attack on masculinity.
	Going back the past 20 years, Rich, or 30, yeah, 20, 30 years, what major things have you seen in the past 20, 30 years that have really amped up this onslaught on the masculinity attack?
	Man.
	Well, you know, we talked about estrogeneration.
	You know, we talked about media, Hollywood.
	Culture is pussified.
	I think, you know, the whole scandemic was an interesting test, wasn't it?
	Yes, it was.
	How many men, leaders of their household...
	Wore face diapers and complied and took experimental vaccinations that the government said were completely safe that we're now seeing were not effective and aren't completely safe.
	I find it fascinating that they're able to develop a world-saving cure like a vaccination in something like six to eight months, but we've had cancer forever.
	They haven't been able to figure out how to solve that one yet.
	You know, you just sort of have to step back and take a look at the code in the matrix and see what's going on out there and ask yourself questions and say, you know, okay, that's an interesting story.
	Now let's take a look at it from a different perspective.
	But people don't do that anymore.
	They don't use critical thinking to solve anything because they use groupthink now, right?
	You know, we just, oh, everybody's doing this.
	I'll just start doing that myself as well.
	There was an interesting experiment that was done.
	I wish I could recall the name of it, but they used a dental office.
	What they did was everybody in the dental office was a paid actor.
	They had everything there, the coffee tables with the magazines and the water thing and the TV with the news on and the receptionist sitting behind the counter with all the files and everything behind them.
	The one person that came in, it was their first time there at the dental office and they thought they were going in for treatment.
	What they did was Every couple of minutes they would play a loud beep.
	So they'd be sitting there doing their things, beep!
	And everybody would just put down their magazine, not look at the TV and just stand up and do this.
	I saw that.
	I saw that.
	Yeah.
	Go ahead.
	Yeah.
	And it took this individual that was the placed object there, you know, like the test subject, I think it was twice.
	And then by the third time, they got up and they didn't ask any questions.
	Why are we doing this?
	Like, nobody would talk.
	They would just stand up and sit down and complied.
	And it was like, you know, it only took a couple stabs at it.
	So I think that, I don't know, look, is there some room full of powerful people that figured this out?
	And they're like, you know, let's pussify society.
	I don't even know if I'd give them that much credit.
	I just think that's Probably just the direction that we're going in.
	And there's some realization there that a softer, weaker society is a little bit more controllable than one that's got independence, you know, thinking skills, critical thinking skills.
	That's just the way that human beings are.
	And, you know, this trend that's moved away from...
	You know, the nuclear family, because you were talking about the history of marriage.
	The TLDR version of that of that book is that, you know, the history of marriage is that people got married for the acquisition of in-laws.
	They didn't get married for love.
	They didn't get married to have kids.
	Like, that was all a byproduct of it, you know, sort of thing in some cases and other cases maybe not.
	But it was, I had stuff.
	My family had stuff.
	You know, I got a doctor in my family.
	I got a guy that's good with law enforcement.
	You got a guy in your family that's a dentist.
	You've got a bunch of land that we can farm.
	The acquisition of in-laws allowed you to form a stronger, more productive family unit and you would rely on each other to get stuff done.
	Now, the state's the head of the household.
	Anybody that's gone through the divorce machine realizes how little to no control you have over your own life as a man and a father, if you have children, over the direction and the future of your life, right?
	It's a shame.
	It really is.
	You know, getting into that as well, you reference, and I call it, the silver bullet, right?
	Domestic violence allegations and how that is a tool.
	Rich, you know, I do a lot of stuff with other folks who run Dad Talk today and everything else and try to help guys who are going through similar situations.
	And they always talk about the silver bullet and how...
	False domestic violence charges, unproven, just allegations, have ruined men's lives.
	What do you think needs to happen with that system?
	Well, look, I mean, if that's going to change, then you have to punish women for falsely accusing men of doing things they haven't done.
	And men have tried for decades to change that law and legislation.
	We got these guys out there called MRAs, stands for Men's Rights Activists.
	And it's a noble cause and they try to do the right thing, but nobody listens to them.
	They just laugh.
	They're just completely ignored.
	Nobody takes them seriously.
	What needs to happen is women need to say, you know what, this is bullshit.
	fathers brothers sons are being taken advantage of uh get the gals together and the thousands maybe even tens of thousands and march on capitol hill and policymakers and say we need to change laws to make them fair um nobody should be allowed to falsely accuse anybody and have them removed from their house thrown in jail and denied access to their children that's wrong right it is It is.
	And it happens all the time.
	Rich and I looked at the stats.
	Over 80% of those allegations turn out to be false.
	Over 80%.
	I wouldn't be surprised if it's higher.
	Oh, I agree.
	I agree.
	Because most men, because they don't want to lose their jobs, they don't want to lose their position, they don't want to lose their status.
	And that's the thing.
	Men have lost their jobs because women have accused them of domestic violence when they've done nothing.
	There was a recent case in the last six months.
	I can't remember the guy's name.
	He was a schoolteacher in California.
	I saw that.
	And he climbed to the top of the building and he committed suicide because his wife accused him of domestic violence, which he didn't do.
	And he ended up losing his job in the school board because of the false accusation.
	And he self-deleted himself, right?
	Yes, he did.
	And it's a shame.
	But I hate to say it, that's a weak-minded person.
	That's a weak-minded individual.
	And no man who values himself would ever put himself in a position to...
	It's the woe-is-me attitude.
	It's the victim attitude.
	Now, yes, you can be accused of things that aren't true.
	But you know what?
	Be strong.
	You know they're not true.
	Go to court, get it handled.
	But to jump off of a building over something like that, like, honestly, brother, I'd spend the rest of my life handling business.
	You know, if I lost my job, this, that, the other thing over false accusations.
	Just to take the easy way out to me, that's not courage, that's not brave, that's not anything.
	Now, Rich, do you feel that the education system is indoctrinating our children to be more feminine?
	You look at the pronouns that are happening now.
	People have their pronouns.
	I did an episode and I said people who use pronouns suffer from a mental illness.
	Mm-hmm.
	Yeah, there's a degree of mental illness going on there.
	Like, pronouns are just a star.
	You know, you have these kids and that are encouraging kids to change genders.
	You know, it's just absurd.
	When I was a kid, if there was a guy walking around wearing women's clothing, it would be, you know, you would point at them and be like, you know, look at that sort of thing.
	That guy's a little nuts.
	You say that today, and I had this conversation with my kid back in the summertime.
	I pointed out somebody that was clear.
	Well, you can't say that.
	That's not right.
	That's not politically correct.
	And I had to take my time to correct her and make it clear that, no, that over there is mental illness.
	Rich, I think we're losing the connection here, brother.
	Rich, I think we're losing the connection here.
	And parents the authority to parent them in such a way that they feel is fair and reasonable.
	Schools encourage the use of pronouns.
	There's a case I saw in the last couple of weeks.
	There was a woman, I think it was in Florida, that was being sued by the state because she was asking questions about what her child was being taught in school.
	And imagine that, you know, you have a kid in school and you can't ask what the curriculum is.
	You can't ask what the school is teaching your kids.
	I remember when I was a kid, when it came to things like sex ed, there had to be a consent form that went home, you know, where your parents would say, yes, it's totally fine for my child to learn this curriculum.
	And some parents would have their kids opt out.
	They wouldn't sit in the classroom.
	You know, by their own choice.
	Now schools are just basically saying and doing whatever they want.
	And you've got schools that are lying to kids, you know, they're using this critical race theory stuff, they're using all these notions, like they're feeding children this idea that if you're white, then you're somehow privileged, or you could perhaps be racist or born racist, you know, because of your skin color.
	And that just leans into areas of complete absurdity.
	It does.
	It does.
	And the other thing that they're starting to teach out there in society, and I've really noticed it in the past seven to ten years, is the whole toxic masculinity garbage that's being pushed.
	Now, Rich, I don't know what your opinion is on this.
	Here's my take on this.
	There's no such thing as toxic masculinity.
	It's masculinity.
	And those who named it toxic masculinity are feminists and beta men.
	And I think feminism is what ultimately killed masculinity in the Western world.
	Yeah, so that's interesting.
	Feminism went through several waves.
	It got to equality.
	Let's be honest.
	Women have equality in the West.
	They can do everything a man can do.
	These notions that women are paid 70 or 80 cents on a dollar for the same job a man would do is complete bullshit.
	They've turned that upside down.
	Men work longer hours.
	They work more dangerous jobs that pay higher wages.
	Take jobs that are usually shorter hours easier that don't pay, you know, quite as much.
	So that's been cast aside.
	But even though that's the case, feminism, which I believe now, and I start using the term toxic feminism, since they like the term toxic masculinity, let's just play their game.
	Toxic feminism is no longer about equality.
	It's gone past that.
	Now it's about a supremacy movement.
	It's about the domination and destruction of masculinity.
	The subjugation of males to women.
	And it's not a good thing.
	The funny thing is none of these women out there that are straight, that are straight heterosexual women, want anything to do with the weak beta males that they're trying to change men into.
	They only want to still be with the strong alpha males.
	They do.
	And if you don't agree with their narrative, they have another term that they'd like to throw out, which is misogynist.
	Explain misogyny, Rich.
	Women can't even explain misogyny.
	Like if a woman uses the term misogyny and then you say, well, can you explain what that is?
	Like with a guy like Andrew Tate, you know, he was the guy that was called, you know, toxically masculine and he's a misogynist.
	And there's lots of street interviews out there of guys going up to gals on college campuses and saying, okay, well, can you explain what a misogynist then if a guy like Andrew Tate is misogynist?
	And they couldn't, they all just walk away.
	So they just use these catchy phrases, you know, that they think have meaning that will shut you down.
	And it's actually very easy to deal with because all you have to do is just say, okay, well, explain what a misogynist is to me.
	And they can't.
	They never can, right?
	Mm-hmm.
	Well, Rich, and it's simple, too.
	I wouldn't even waste my time in conversation with somebody like that.
	Because, obviously, it's not a woman that I'm going to be interested in or attracted to if she's using the word misogynist.
	It's a disqualifier, absolutely.
	Exactly.
	Save my time.
	Now, we can't drop the F-bomb on here, Rich, but your chapter, Manage Your Fs.
	Talk about that because, brother, I'm going to be honest with you.
	I was always that guy.
	That would literally fly off the handle at everything.
	Okay?
	Oh, you're going to challenge me.
	You're going to cut me off.
	You're going to do this.
	You're going to do that.
	It wasn't until I got older and life rich and started really understanding who I am and building what I built for myself that it's like, this guy's really not worth my time.
	I'm not going to let these energy vampires in.
	I'm not going to give them My attention.
	Explain why that's so important, Rich.
	Well, I think your energy is like a energy bar in a video game, if I can use that analogy, right?
	I used to play this game when I was a kid, Mortal Kombat.
	I'm sure some of your viewers probably heard of it or picked it up at some point.
	And it's just player versus player combat.
	at.
	You take hits all day and your energy bar would go down until you die.
	And that's not what happens in our lives as men, as we go about our lives.
	But the truth of the matter is you only have so much energy and reserve to dispense for things that are worthy of set energy.
	Yeah.
	So there's a lot of things in life that we've, that we've been encouraged.
	Yeah.
	Things that are beyond your control, things that are outside of your perimeter of your scope of control should be ignored.
	You give it none of your time, but the thing with mainstream media is it's engineered to steal your attention and get you angry over things.
	Like how many people when Putin invaded Ukraine, you know, they completely got distracted from the beer bug and, you know, the the jabs and all that stuff.
	And they all change their social media profiles to I stand with Ukraine, blah, blah, blah.
	Do you know the whole story?
	You know, do you do you look at it from both sides or is it just because media says, you know, Putin man bad, orange man bad, this guy bad, you know, anti-vaxxers bad.
	You know, it's like and then it was like, yes, anti-vaxxers bad, Putin bad.
	And they're all just robots like these NPCs.
	They don't use any sort of critical thinking, so they want to steal your attention to the And the vast majority of society, guys also, will give away energy, Fs, you know, as we say in that chapter in my book, will dispense Fs on things that are not worthy of said F. Reserve your energy for things that are deserving of said energy and only dispense it on those things that you can control.
	Ignore everything else.
	Turn off the mainstream media.
	You don't need the outrage.
	You don't have any control over it.
	Who cares what happens over there?
	It's some proxy war.
	Well, our money's going there, Rich.
	That's a whole different discussion, though.
	Trust me.
	You know?
	Boy, our tax money's going over there, and Biden's looking to raise taxes again in the U.S., and I'm thinking, if we have $200 billion that we could just send to Ukraine, why are we raising taxes?
	Isn't it unbelievable, the amount of military equipment they left behind in Afghanistan, the amount of money they've given Zelensky over the war?
	You know, I don't even want to get into it.
	I mean, I'll leave that with you.
	I'm sure your audience loves hearing stories from you.
	Oh, brother, we hit on that every day.
	You're a combat vet.
	I mean, what do you think of this war out in Ukraine with...
	I think we shouldn't be involved at all.
	It's not our fight.
	It's not our war.
	And then when Zelensky goes on TV and says that America's sons and daughters will be forced to fight, hold on now.
	Anybody who's seen war, anybody who sees combat, Rich, They don't want war for anybody because war is truly horrible.
	It is hell.
	It is the worst experience that anybody can go through.
	I took several bullets in Afghanistan and there were days over there, Rich, I feared for my life.
	There were days that I did not know if I was going to make it stateside again.
	And honestly, the people who want this war so bad against Russia and the people who support Ukraine so much, I think we go out.
	Anybody who has a Ukraine pin on their shirt or a Ukraine flag on their social media profile, round them up, put them on airplanes, give them a rifle.
	You want this war?
	You go fight this war.
	Now, if the war comes to my house...
	Here's the thing.
	Most of these guys could not even carry the rucksack, though.
	No, they couldn't, brother.
	No, they couldn't.
	But I'll tell you this.
	If the war came here, okay, I would plant my feet...
	On U.S. soil and fight like there was no tomorrow.
	But the war's not here.
	It's over there.
	And that's not our fight.
	And again, it's weak men who have gotten together, you know, pray for Ukraine, pray for this, pray for that.
	Let me tell you, Rich, you know, Ukraine men, and again, this is the whole equality thing, aren't allowed to leave the country.
	The women are out partying in Europe.
	It's not until reality smacks people in the face that people want to go right back to traditional gender roles.
	You're the man, you stay and fight.
	You know, it's not my job.
	I'm going to go over here.
	I'm going to party with my girlfriends.
	You're the man.
	You stay and fight.
	That's the traditional gender role.
	And the closer you are to reality, the closer you're going to get to those gender roles.
	And again, that's in Europe.
	That's not even in the Western world here.
	That's in Europe that they're going back to that.
	What's your take on that, Rich?
	Yeah, you know, it's funny.
	Whenever there's a flood, there's a war, there's a fire, there's police that are required to enforce chaos.
	They always call us big, strong guy.
	You know, one of the things that I find is sad is, you know, when you see these videos of, like, two policewomen or even three policewomen that are trying to arrest a guy.
	Subdue, yeah.
	The bad guy, you know, they're trying to subdue him.
	And, you know, he's in one cuff and the other cuff is going on.
	And he literally beats the crap, destroys all two or three of them, and dries off in the squad car.
	Why are we putting women in harm's way?
	Why aren't we acknowledging that women are better at certain things and men are better at certain things?
	And we should embrace that rather than try to fight it and try to make women terrible versions of men or make men terrible versions of women.
	Who's this guy that's out there all over social media?
	Dylan Mulvaney or whatever his name is?
	Oh, Lord.
	Yeah.
	He was just on with Drew Barrymore.
	Drew Barrymore, the White House.
	She was down on her knees.
	You know, you're so brains.
	Come on.
	That's what media gives, you know, attention to.
	It's giving oxygen to these bizarre narratives, and it's just weakening society.
	It's normalizing weirdos.
	You know, this is not normal.
	There was a survey done in the last couple of months, and they were asking younger men and women if they identified, you know, whatever the alphabet, you know, LGBTQ people.
	Plus P, exactly.
	The alphabet soup.
	And something like 30% of young men and women identify with that community.
	That's not the reality of the way society and humans have operated for millions of years.
	A very, very tiny percentage of society is in that squadron.
	And that's fine.
	I don't care.
	Do it.
	But I don't need it on TV. I don't want it in the schools, you know, with my kids.
	You know, do your thing as you want to do.
	Like, I'm more of a libertarian.
	I don't give a shit.
	Just don't bother me with whatever it is that you're going to do and keep your hands out of my pocket, you know, sort of thing.
	I'm with you, brother.
	I'm with you.
	We hit that all the time.
	And let me tell you, that community comes after us.
	And I'm of the saying, do what you want to do.
	Be who you want to be.
	Don't force your beliefs on me, and because I don't believe what you believe, don't come at me and definitely keep that shit away from my kids.
	You know, like, Rich, we're in a society now where drag queen pedophile story time is normal happenstance in schools all over the place.
	It's normal.
	And how do we stop this, Rich?
	How do we stop this from going forward?
	How do we stop the pussification of men?
	How do we get a strong manly society back?
	You need men at the head of the household again.
	You need the state to step back and stop infringing on men's rights in their own household as the authority, as the leader.
	That is not going to happen.
	I mean, part of the problem why you have these drag queens doing story time for children is moms are encouraging them.
	And I've looked at a lot of these videos.
	I mean, you've probably seen the same ones, too, where they're all clapping and they're doing the dance.
	Where are the men?
	There's no men in these rooms.
	Why?
	I don't know.
	Are they single-parent households?
	Are these single moms that think that it's a good idea to bring their kids to one of these storytime happy hours where some he-she is dancing around in some bizarre costume exposing genitalia while they're doing this to small children?
	There's no men in these places.
	And men have been removed from the head of the household.
	And to answer your question, I'm not a let's go fix this sort of thing.
	I'm a enjoy the decline kind of guy.
	Let's draw a perimeter around the people that I love and that I care about and that I can control.
	And everybody on the outside of the perimeter, there's an us and there's a them.
	And then you define that with that perimeter wall.
	There's a great author.
	His name is Jack Donovan.
	I highly encourage you to check it out as a follow-up book.
	And even your audience, he's got a book called The Way of Men.
	He writes about masculinity and things of that nature.
	And The Way of Men is kind of like the way of the gang sort of thing.
	So I'm not about fixing the world as much as we would all like to do that.
	I think that we're at the point in time where it's like, you know what?
	We need a reset of some kind.
	And that's when we'll be able to fix the world.
	Whether that's Another war, a world war, a meteor, a flood, whatever that happens to be where men are then required again to solve the problems that are created and will be sacrificed, of course, because men have always been treated as disposable sex and women have always been treated as a protected sex.
	And that's okay.
	It's always been women and children first when the ship goes down.
	When the Titanic sank, that's what it was.
	Right.
	So that's what I think is going to be what's going to reset society to a place where it's more balanced.
	Because right now, it's at the point where it's just insanity.
	You know, like you can't turn on any social media channel or anything, watch a TV show, go to a school without rainbows, pronouns, whatever the different flags happen to be at that point in time.
	Inclusivity of this, that and the other thing.
	These people are the least tolerant people I've ever met.
	They are.
	You know, they're not inclusive of anything.
	They're only inclusive of their own ideas.
	Exactly.
	And Rich, we've been we've been playing defense.
	We have been on the defensive side of this trying to stop the encroachment.
	But like you said, you know, something drastic needs to happen to where men in this country can go back on offense and truly fight those fights.
	And I don't know what it's going to be.
	I don't know what it's going to take.
	I think we all hoped that Donald Trump might have been the guy to do that, but he didn't.
	He let cities burn down under his presidency.
	He let a lot of things happen and slide that I didn't think I would see him let happen and slide.
	So even a guy like that, who is arguably an alpha male, Stand-up virtuous guy, a father, a very successful billionaire with multiple businesses.
	Doesn't take shit from anybody sort of guy.
	Society didn't get any better under his presidency, unfortunately.
	And I don't see the state leaders fixing this.
	He would have been the best chance, right?
	So what's it going to take?
	And that just leaves me to draw a perimeter around what you can control and who you love.
	Just enjoy the decline.
	And if the reset comes, prosper then.
	I agree with you, brother.
	I agree.
	And that's a great way to look at it because I've been trying to find a way to go on offense when ultimately I'm responsible for my kids.
	Ultimately, that's my responsibility.
	Absolutely.
	It's far too difficult to go and save and protect the city when you haven't got your own house in order because they constantly try to penetrate your perimeter with their nonsense in Hollywood, TV, school, education, marketing, everywhere you go.
	Rich, I got another good question that I wanted to ask you.
	We're going to switch gears here.
	You hear all the time...
	About the bad boy complex, how nice guys finish last and girls want the bad boy.
	Now, to me, the bad boy is different than a high-value male.
	The bad boy may not necessarily have the six figures, the six feet, any of that, but he has the attitude.
	So what...
	Explain that bad boy complex that women like to go after.
	And I think you touched on it a lot in your book, talking about how women make rules for betas but break them for alphas.
	Yeah, women will explicitly break rules that they set for beta males.
	I mean, they'll tell a guy who's plugged into the matrix of beta male, you know, a softer sort of dude that's, you know, been conditioned by society to, you know, just be a nice guy.
	They'll make him wait.
	Eight dates for any kind of intimacy.
	But she can't afford to let a guy that she deems as an alpha follow her eight-date rule, you know?
	She'll get with him in the first date.
	You know, I told a story in my book.
	I'll tell it right now to your audience.
	There was this gal that I was out with.
	Just no F-bombs, Rich.
	That's all, brother.
	No F-bombs.
	I got you, Teddy.
	I got you.
	So there's this gal that I was out with, and we're in the bar, and she's going on about how her dating experience has kind of sucked, and she's had to set this eight-date rule sort of thing.
	And I just said, no, no, I don't play that game.
	I'm not going to have somebody dictate to me when intimacy happens.
	I'm not going to negotiate desire with anybody, right?
	And she kind of paused there for a minute, and she thought about it, and it was incredible, Teddy.
	You know, she just looked at me square in the eyes, and she said, okay, let's go in the bathroom right now.
	She went from, you have to wait.
	And be a beta orbiter for my attention, for my intimacy, to let's go to the bathroom right now.
	Now, I wasn't interested in this gal.
	She didn't look like her pictures, but I sat down with her, had her drink anyway, because she was interesting and funny.
	So I thought I would, you know, do that to enlighten and enjoy the moment.
	But that's how women operate.
	You know, they'll test you.
	The shit test.
	The shit test, right?
	So they want to test you to see if you're a competent man, if you're an alpha or if you're a beta.
	And they're always in their hindbrain trying to establish, you know, what kind of guy you are.
	Because women want to know that they're with the best guy they can possibly get.
	And women can't afford to let an alpha male slide, the bad boy, you know.
	It's the reason why you'll see these women that will...
	What's it called?
	Hybristophilia?
	These women that fall in love with criminals?
	Yes.
	They'll go and write love letters to people that have murdered dozens and dozens of people.
	Um, and in some cases, uh, conjugal visits, you know, want to have their children.
	Um, and people think, well, there's no rhyme or reason for that, but men don't do that.
	You know, there's no men that, uh, you know, fall in love with female killers that I'm aware of anyway, but it's very, very common with women.
	So they, they want to be with a dangerous man.
	Like they want to be with a competent, dangerous, strong sort of guy.
	Uh, but there's a part of them that also wants them to walk softly and carry a big stick to Like the beauty and the beast theory.
	Yeah, they want both.
	Yeah.
	They want both ideally in the same man.
	But if they can't get it in the same man, which is hard to get, they're okay with getting it in two men.
	That's why you see so many of these women on dating apps that are pregnant or with children from different men now looking to get right with God and settle down and find some beta provider to pay all the bills and the housing and for school and colleges for all the kids sort of thing.
	It's very common in our species to do that.
	It's very uncommon in the animal kingdom.
	Like cuckoldry is essentially what these guys are doing.
	They're cucking themselves.
	You know, they're letting themselves get in a position where they're taking responsibility for another man's DNA.
	Absolutely.
	Now, Rich, the two things to finish up.
	You see all the time, these older, I would consider them ugly guys who With young, hot women on their arms.
	How does that happen?
	Money.
	Success and money.
	Success influence money, right?
	They may not be, you know, the hottest good-looking guy that these gals can get, but to them, their priority is, you know, like a seasoned gentleman.
	I mean, if you're a good-looking guy that's in great health and you're able to sexually perform, obviously, that's going to be better.
	But guys like, who is it?
	Leonardo DiCaprio, who's known for dumping women after they hit about 25 or 26 and just get a new girlfriend.
	Dates 19-year-olds.
	And, you know, the funny thing is, is you get all these gals out there that get so angry at him.
	Oh, how can you do that?
	Why doesn't he grow up and date a woman, you know, his own age, blah, blah, blah.
	But any successful guy worth his salt, any guy that's accomplished anything in the world that's influential, that has money, that's competent, that has reasonably good looks still, even in his, you know, autumn years of his life, in his season years sort of things, has no trouble getting younger women.
	Right?
	I'm in an LTR right now, so I got a girlfriend, but even when I wasn't, I had no trouble dating women in their 20s.
	It's not difficult, right?
	Like, I drive a nice car.
	I have money.
	I have an interesting life.
	I have competent friends.
	Like, I do cool stuff.
	It's not difficult when you're older.
	So again, that's one of the reasons why I tell guys chase excellence, not women, right?
	You'll, you're going to be the guy that'll be spoiled for choice.
	Men peak around 35, like late thirties, 38, 39.
	Their sexual marketplace value peaks around that, but women peaks around 21, 22.
	And that's not me trying to condition society and lie to them and say, oh, that's wrong.
	You know, women are beautiful at any age or any size.
	That's not true.
	They've done surveys, cultural studies across all cultures, all continents worldwide, across every single religion.
	And you ask guys from the age of 18 all the way up to 75, you know, with a row of women different ages, and they all collectively pick about 21, 22 as the most attractive age, right?
	You're right.
	You're right.
	Now, the Unplugged Alpha, the name of your book...
	That is a mindset that men should adapt.
	Rich, do you think that at a point in some man's life where he may have had beta tendencies, he can regain his frame and go back to or become what society would deem as an alpha?
	If he adapts the mindset that you have Yeah, I see four distinct categories.
	You've got alpha and beta, right?
	Left hand side, you got alpha, right hand side, you got beta.
	You've got unplugged at the top of that and plugged in at the bottom of that.
	So it's a four square quadrant sort of thing.
	So you can have a plugged in alpha.
	That's what I was.
	I've always been a man's man.
	I first heard this term in my late 20s.
	I think it might have been even early 30s when I was having lunch with my accountant and we were looking at the books.
	And he said something like, Rich, you're a real man's man sort of thing.
	And I didn't really know what that meant.
	But I've always been that guy.
	I was plugged into lies.
	Be a nice guy.
	Be the shoulder to cry on.
	Take on the responsibility of some other dude's kids because it's the right thing to do sort of thing.
	You know, that's a plugged-in alpha, but an alpha can unplug and become an unplugged alpha.
	Like, that's the concept of the book, like, is essentially, that's the ideal place to operate as a man.
	You can also be an unplugged beta.
	Like, there's a lot of guys out there that fall into a category, you know, known as, like, MGTOW or, like, Black Pill, where they sort of look at the code in the matrix and they're like, Well, I'm not tall enough.
	I'm not in good enough shape.
	I'm not good looking enough.
	My jawline's not right.
	I don't have enough hair.
	You know, whatever like rationalization that they make, you know, money is the root of all evil and all the people with the money have stolen it from the other people.
	Like losers like this, right?
	They don't want to take ownership for their lives.
	So they see everything.
	They see what women respond to.
	You know, for example, they respond to strong, virtuous, competent, wealthy, interesting men, but they don't want to do the work.
	It's easier just to complain or join groups of guys online and collaborate in that sense.
	And that would be an unplugged beta.
	The victim mindset.
	The victim mindset, more or less.
	Yeah, the victim mindset.
	So all four of these quadrants exist.
	And I think that you can move wherever you want to as long as you're maximizing your potential.
	I mean, if you're poor, become rich.
	If you're overweight, become fit.
	If you're incompetent, become competent.
	Learn skills.
	Again, chase excellence.
	It is your obligation as a man, if you want to optimize your reproductive strategy, if you want to have a woman, if you want to have children, it's your responsibility to make something of yourself.
	You don't deserve a woman.
	You know, one of the things that...
	You hear a lot in some of the traditional conservative spaces, guys like Jordan Peterson.
	He got razzed when he started talking about stuff like enforced monogamy.
	He kind of backpedaled on that.
	The notion was that...
	Monogamy should be enforced.
	Women shouldn't leave men.
	And that's just the way things should be sort of thing.
	Like the relationship shouldn't break up.
	But you're not going to change millions and millions of years of programming and how women mate select by telling them you have to stay with the fat incompetent loser that's doing nothing with his life that can't keep a job.
	Right?
	This is just how women operate.
	So understand that men compete and women choose.
	And when you accept all these things and you unplug from all these lies where you're told just to be a nice guy or whatever, like all these Disney movies that have told you the prince and the princess and all that sort of stuff, you know, when you unplug from all that nonsense and you see what women actually respond to and, you know, that money is really just a store of value and it's not the root of all evil or any of those things, you have a lot more control over your life.
	And then you'll start to draw a perimeter around your life, your family, your kids, the people that you love.
	And you'll have control over those things, too.
	And, you know, you nailed it, Rich.
	It's men compete in life, and women stand at the finish line and F the winners.
	That's what they do, okay?
	Like the guy with the boat.
	You'll have a guy with a fancy yacht, and then you'll have like seven or eight women, hot women with bikinis on that yacht.
	For that man to get that yacht...
	He had to become successful, had to make money, had to be able to buy and purchase that yacht.
	For women, all they had to do was be hot and show up.
	That's it.
	That's it.
	So there are different standards.
	Men are made.
	Women need to preserve their values.
	So that's the big difference between men and women, right?
	Is that men need to become something.
	They need to make themselves of some competency, of some value.
	Women need to preserve it, which is why when you get into conversations about promiscuous Promiscuity with women is a very, very bad thing for women.
	They don't make great wife material.
	Men generally don't want promiscuous women, but women on the other hand, they don't seem to care if a guy's been with a bunch of women.
	In fact, they tend to prefer men with experience.
	Right?
	Because that shows pre-selection.
	It shows that other women have selected him.
	So now she looks at him and says, oh, I want that guy too because he has something.
	He must have something because all these women have selected him.
	That's why a woman would rather date a married guy that lives with his wife than a single guy that lives in his mom's basement.
	Okay.
	Okay.
	And I say this too, Rich.
	Boy, you just drew me for a loop because I had my next question ready for you.
	Um, Okay, here we are.
	When guys go out to the clubs and they see the women shit-faced or dancing on top of the tables or hanging around with a bunch of dudes, those are not the women that men want.
	Okay?
	I would rather have the good-looking women Quieter girl sitting in the corner.
	I don't want the girl dancing on the table.
	That is not attractive to me.
	I don't want the girl shit-faced in the bar hanging all over a bunch of guys.
	That's not attractive to me.
	I want the girl who can...
	Knows how to act in public.
	Knows how to carry herself.
	And carry herself confidently.
	And not a woman who is constantly going to be pining for men's attention.
	Okay?
	You mentioned it in your book, and I feel the exact same way.
	You have friends that are guys?
	Not anymore.
	Girls nights?
	Not anymore.
	You can do that, but you're not going to do it with me.
	And explain that rationale Rich.
	So you have to set boundaries in your relationship with a woman.
	If you're dating a gal and she says to you, Teddy, look, I dig your vibe.
	I want to claim you.
	I don't want to share you.
	Okay, fine.
	So now she's having the talk.
	And by the way, guys, it's not you that brings up the talk.
	She has to bring the talk up because men are the gatekeepers to relationships.
	Women are the gatekeepers to sex.
	So women decide when sex happen.
	Men decide when the relationships happen.
	Unfortunately, most guys are betas.
	So as soon as one girl touches his peepee...
	He gets excited and wants to get into a relationship with her right away.
	Throws a ring on it.
	Throws a ring on it, Rich.
	She needs to come to you and say, look, I don't want to share you.
	I want to claim you and let's be in a relationship.
	I dig your vibe.
	Well, that's when you take a look at her life because probably at that point, you've dated a bit.
	You take a look at her life and you think to yourself, is this the kind of woman that I want to invite into my life?
	Does she have a whole ton of red flags?
	Does she use social media to post sexy, provocative pictures soliciting the attention of men that are, of course, liking, commenting, and sliding into her DMs?
	Is she the kind of gal that likes to go out every few months and have a girls weekend in Vegas, New York City, Cancun, Ibiza?
	You know, like one of these types.
	Because if that's the kind of gal that's coming at you saying, I'd like to claim you and I want to be in a monogamous relationship and only be with you, then that's when you put your foot down and say, okay, well, I don't date or I don't take women seriously that go on girl strips.
	I don't take women seriously that use Instagram publicly for soliciting the attention of other guys.
	And then you shut that shit down.
	And if she complies, great.
	If she doesn't comply, then it's goodbye.
	That's the attitude to have.
	And brother, there's a lot of men out there that are working towards having that attitude.
	Exactly.
	And by the way, that's not being controlling or being insecure.
	That's protecting somebody that you love and care for.
	I can't possibly love and care for a woman that's going away to Las Vegas with her girlfriends for a weekend because I know what happens in Las Vegas for a weekend because I used to go to Las Vegas for a weekend.
	You and me both, brother.
	Okay?
	So it's got nothing to do with insecurity or controlling.
	It's about me protecting something that I love.
	And if she's not down with that, that's cool.
	You know, go find some loser that will let you run around on him behind his back and potentially put your relationship at risk and betray you.
	Because that's eventually what is going to happen.
	Yeah.
	Yeah.
	Now, Rich, again, I've said it before, I'll say it again.
	This book, The Unplugged Alpha, should be mandatory reading for every single man out there.
	I don't care what age you are.
	Like I said, I wish I read this book.
	Rich, I wish you wrote this book 20-plus years ago.
	Well, it took me 20-plus years of mistake to write it.
	Yeah, exactly.
	And the sad part, brother, the sad part is I read it and I realize all the mistakes that I've made in my past.
	And unfortunately, I'm going to be honest, even if I had read your book, I'd have been like, I'm the type of guy, I still got to learn from my mistakes.
	I still would have gone out, made the same mistakes, but then I wouldn't have made them so often because I was like, damn, I should have listened to Rich in the book.
	He was right.
	I wanted to go do my thing.
	I screwed up, and now here I am.
	Could you imagine how much different the world would be, Teddy, if every man was required to complete a course on what's in that book at 18?
	It would be incredible.
	Absolutely.
	The state would never allow it, though.
	No, they wouldn't.
	And I say that the reason that the government attacked masculinity first is because they knew that a nation of strong men would never stand for what's happening today in the world.
	Rich, you have a club called the 1% Club.
	What is that?
	Tell us about that.
	And I want you to give all your socials, everything else, so people can follow you as well.
	Yeah, I think the best place to go where it's all centralized is my website, which is just richcooper.ca.
	Yeah, I'm a Canadian.
	Yeah, the community that I have is actually broken down in a couple of sub-communities, but the main one's the 1%.
	And, like, you know, one of the first questions I always get from guys is, okay, now that I've unplugged and I've seen how, you know, society has fed me a sequence of comforting lies and I see the uncomfortable truth and I've read your book and all that sort of stuff, Where do I find like-minded men?
	And that's why I created the community.
	So it allows guys globally, you know, to get together at a place where other guys aren't going to be sitting around going, well, happy wife, happy life.
	Don't listen to that kind of stuff.
	You know, you'll be surrounded with like-minded guys that are also on the same purpose, doing something of some significance in their life.
	And there's different tiers within that sort of thing.
	We have meetups and get-togethers and, you know, we travel and we do vacations and stuff like that.
	I was just down in Colorado a couple weeks ago doing some skiing in Breckenridge with a bunch of the guys.
	One of the members has a ski lodge out there.
	So there's lots of opportunities to network and get with other guys that are competent at that skill level where you'd like to hang around.
	Because I think that the way of men really is the way of the gang.
	And men need other men to hold themselves accountable.
	You know, like, the test of a true friend, I believe, is they'll talk shit to your face.
	Like, you'll play around, but they'll always protect you behind your back.
	Exactly.
	Exactly.
	Rich, you talk about it being in a gang.
	I pulled out the books that I have read lately.
	Okay.
	This one's a staple I always go back to Sun Tzu the art of war.
	Okay, Jordan Belfort the way of the wolf the wolf of Wall Street.
	Okay, I have the mission the men and me lessons learned from a Delta Force command.
	It's about leadership.
	And this one, which a lot of people are going to find interesting, the 1%er Code, How to Be an Outlaw in a World Gone Soft.
	And when you brought up, it's almost like being in a gang.
	You know, that's why mostly men motorcycle clubs, that's why they attract the types of people that they do, because they've unplugged from society, they have their brothers, and they do their thing, which I think I took a look at your 1% Club,
	Rich, and I think that it's incredible that you put something together like that for men out there that are like-minded, unplugged, And also as a networking and resource community as well.
	Yeah.
	Yeah, there's talk about women and relationships in there, but a lot of it now is built around self-care, making money, business networking, solving problems, you know, stuff like that.
	So there's always the element of solving your sexual strategies.
	But once you figure that out and you get that out of the way, there's a lot more to life, you know, to what guys need to accomplish than just chase gals.
	And Rich, for those that don't know or those that may be unfamiliar, Give folks, and we should have done this at the beginning.
	I was just excited to have you on here.
	Give folks a little bit of your background.
	Like, a lot of people don't know.
	You drive a McLaren.
	You know, your YouTube channel.
	Entrepreneurs in Cars.
	And that's how you started this whole thing.
	Give folks a little bit of your background.
	Because here's the thing, Rich.
	A lot of people will talk on subjects or topics that That they may not be qualified to talk on.
	You are a man that is 100% qualified to talk and give advice on the topics that you do.
	So give a little bit for us.
	Unfortunately, that comes with age and experience.
	That's part of the reason why my beard is gray and no longer dark anymore.
	That salt, you always have more salt than pepper at some point, that just comes with making the mistakes.
	I've run businesses for well over 20 years now.
	I grew one of the fastest growing, most Productive and most awarded debt settlement company in Canada for almost 15 years.
	My brother assumed it four or five years ago.
	I started YouTube up just because I wanted to talk about stuff.
	The plan really was interview entrepreneurs and their success rights.
	Then I ran out of friends with cool cars real fast.
	Stuck the GoPro to the windshield and started talking about other life issues and people started asking questions about relationships.
	I remember this one guy said, you should do a video on the kind of women not to date.
	I thought to myself, alright, well I got lots of experience with that so I can make that video.
	And that blew up.
	So I just sort of Started talking about conversations and stuff that matter to men.
	The Unplugged Alpha book has turned into a podcast.
	So if you go to YouTube and search for The Unplugged Alpha, you'll find the podcast channel.
	I do that every Monday night at 8 o'clock and I take call-ins as well.
	So there's Q&A elements to it.
	It's what I do, Teddy.
	I like doing it.
	I found my purpose in life, and I'm going to keep doing it until it no longer makes any sense to me.
	But right now, it's what I enjoy doing.
	I've got a second book coming out later on this year.
	I'm going to do a first edition update to this book and add some stuff that I missed when I wrote it a few years ago.
	That's where I'm at.
	Rich, it's incredible.
	And this book here, this one is actually going to get passed down to my teenage son for him to read.
	So he doesn't go out there and make the same mistakes that Rich Cooper made and the same mistakes that Dad made.
	And...
	I'm telling you, it's incredible.
	Folks, follow Rich Cooper on YouTube, Entrepreneurs and Cars, richcooper.ca, and every Monday night, his YouTube podcast, The Unplugged Alpha.
	Rich, I'm going to let you have final word, brother.
	I truly can't thank you enough for coming on today.
	No, I just want to, you know, express some gratitude for you having me on, man.
	It's been a great conversation.
	Went real, real well.
	There's nothing else I need to add.
	You know, you guys have the website and everything else where to find me.
	Teddy, you seem like an awesome dude.
	I'm glad you're doing what you're doing, and I hope you carry on with it.
	Thanks for, you know, very, very grateful to be on your show today.
	I appreciate it, brother.
	And one of these days, I want to ride in that McLaren, okay?
	You got it, man.
	Anytime you're in Toronto, just hit me a message.
	Hey, you got it, buddy.
	Thank you.
	Folks, Rich Cooper.
	All right.
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	Folks, how can you not love Rich Cooper?
	This guy is a wealth of knowledge.
	And you know what?
	Through years and years and years of his own personal experiences, years and years and years of coaching other men, Years and years and years of his own show.
	Let me tell you a wealth of knowledge.
	And again, I wish I had this knowledge years ago.
	The Unplugged Alpha, folks, is a mindset.
	It's a mindset.
	You may not agree with everything Rich says.
	And being hard-headed guys, we're probably going to have to go out and make our own mistakes anyway.
	But you can't say you weren't warned.
	You weren't warned.
	Folks, I want to get on up to Toronto and hang out with Rich for a weekend.
	I'm sure me and that guy would have a blast together.
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	Teddy, why do you have them in your hunting bag?
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	Folks, I love you guys.
	I can't thank you enough for tuning in.
	Great, great interview with Rich Cooper.
	Guys, go to Amazon.com.
	The Unplugged Alpha by Rich Cooper.
	Follow him on YouTube, Entrepreneurs in Cars.
	And I have his website.
	Here we go.
	richcooper.ca is his website.
	He also has another one, Entrepreneurs in Cars.
	Wealth of Knowledge, guys.
	Tells it how it is.
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	Folks, thanks for tuning in again, yet again today, on the Stu Peters Network.
	Love you guys.

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