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Why We Left Google
00:14:33
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| This is an iHeart podcast. | |
| Come on girls. | |
| Hi girls. | |
| Caitlin and Brendan Foley keep a cow for warmth, a donkey, he's kind of a watchdog, a billy goat with a punk hairdo, and three dozen other goats on their farm, Hoofprint Cheese Company. | |
| Happy goats, delicious cheese, wonderful life. | |
| That's the goal anyway at the Hoofprint Cheese Company in upstate New York. | |
| As far as we can tell, the goats are happy and we know the cheese is delicious. | |
| But farming is lots of work, little sleep, and it's generally not so lucrative. | |
| Still, it's a job like no other and for many, it's wonderful enough. | |
| On this edition of On the Job from Express Employment Professionals, we'll meet a couple who's come back to the land to make a living doing what they love. | |
| If you want to find your next job, or if you're a company hoping to grow your workforce, Express Employment Professionals is for you. | |
| Find more information at expressprose.com. | |
| Now, Karen Michelle brings us a story from New York's Hudson Valley about how a 10-year-old's love of goats blossomed into a way of life. | |
| The Hudson Valley of New York State has a long history of farming. | |
| In Dutchess County alone, less than 100 miles north of Manhattan, in 1890, there were at least 3,400 farms. | |
| But 100 years later, the number had dwindled to just over 600. | |
| There's hope. | |
| The farm to table movement has spawned a resurgence in farming, small farming, and younger generations are choosing to stay, and newcomers are also tilling the soil, tapping the trees, and breeding livestock for meat and milk. | |
| Both 31 years old, Brendan and Caitlin Foley are among the young folks opting to make a living, or at least most of one, milking goats and making cheese. | |
| But it still takes real outside jobs to keep Hoofprint Cheese Company going. | |
| Oh, Miss Bell that you are something. | |
| You know that? | |
| Caitlin Foley has always had a thing for goats, as her mother Diane Massarone knows well. | |
| This one at about age eight decided she wanted a goat. | |
| I guess most kids ask for a pony, but I really just wanted a goat. | |
| I read about them and learned about them and how much of a personality they have. | |
| And so I just really wanted a goat. | |
| The family, mom, dad, Kate, and her two sisters, were already raising pigs and sheep. | |
| That's in addition to her parents' other jobs. | |
| He is a caretaker of the estate where they lived and kept the animals, and she at a local private school. | |
| But Kate, evidently as straightforward then as she is now, insisted a goat. | |
| Diane gave in. | |
| Well, we knew nothing about goats and we said, sure, sure, sure. | |
| And we just kept pushing her off and pushing her off. | |
| And she just kept at it. | |
| I want to go. | |
| And she would look at pictures of goats. | |
| And so finally, we decided when she turned 10 that we would surprise her with a baby goat. | |
| So she, did you come home from school? | |
| She came home from school and we told her to put her boots on. | |
| We had to go to the grocery store. | |
| And she couldn't understand why she had to put boots on to go to the grocery store, but we were going to a farm where she could pick out her baby goat. | |
| And that was her surprise 10th year birthday present. | |
| Which meant going into the farmer's living room where she had a play pen full of baby goats for Kate to choose from. | |
| There are a whole lot of kinds of goats, depending on the kinds of counting, but most folks are familiar with two kinds of goats. | |
| Alpine, the ones you usually see in fairy tales and movie musicals, and spaniel-eared Nubians, who even to this formerly non-goat person, really are adorable. | |
| So she had the long floppy ears that I thought were very cute, and she had her coloration, her pattern was really cute. | |
| She had a belt in the middle that was white and brown on the head and the rump. | |
| And she was the most friendly, the most outgoing. | |
| She was one that would follow me around the living room. | |
| And I just knew that that was the one that I wanted. | |
| And so we brought her home. | |
| And she was a Nubian goat, so I named her Newbie. | |
| And we had her for her whole life living with us. | |
| Or with her family, Kate's family, who had to build a barn for Newbie and learn about goats, how to milk and breed and birth and care for a growing herd. | |
| And then Diane started making cheese. | |
| And, well, there was lots to do, which she says was no big deal. | |
| Well, my husband grew up on a dairy farm. | |
| And I grew up at the Millbrook Hunt Club. | |
| So we were used to animals. | |
| And we both had a passion for animals, and that came through in our kids. | |
| And it was just a normal way of life for us. | |
| They clearly passed that love of caring for animals on to Kate. | |
| She even worked at her high school zoo. | |
| Yes, there was a zoo. | |
| She went away to college to study biology. | |
| And during her first year on a visit home, she started dating a young guy who'd worked on their farm, Brendan Foley. | |
| That was about 10 years ago. | |
| I was thrilled. | |
| I loved Brendan right from the start. | |
| And he was always part of the family anyway, so it was great. | |
| Time passed. | |
| Caitlin graduated and started working in zoos. | |
| Brendan finished his degree in applied mathematics. | |
| We picked up and we moved to New York City. | |
| Kate had gotten a job at the Prospect Park Zoo in Brooklyn, and I was in the process of getting a job in Manhattan at an actuarial consulting firm. | |
| So we lived in Brooklyn for four or five years, four and a half years or so. | |
| By then, they'd had enough of city life. | |
| Just as the Hudson Valley had lured artists to its light and landscapes, that's how it was for the young couple. | |
| We got to the point where we decided that we didn't want to do what we're doing for the rest of our lives. | |
| And we're young enough to be able to make a change and we don't have kids. | |
| And we still weren't married at this point. | |
| But we had been together for quite a number of years. | |
| And, you know, so we don't have those types of obligations and people that are relying on us in that sense that we can make a change. | |
| So it wasn't very long afterwards we decided that, you know, what if we started a farm? | |
| And what if we did something, you know, along the lines of what Diane was doing with goat cheese and goats and goat milk? | |
| Because Kate knows goats. | |
| You know, I like goats. | |
| I took care of them, but I'm not an expert in it by any means. | |
| Kate really is, that is 100% her domain. | |
| How scary was that? | |
| It was pretty scary. | |
| We both had, you know, pretty good jobs that we were doing just fine down in the city. | |
| And to leave that and make that change, it was a little bit scary, but we knew it was 100% what we wanted. | |
| So that's what we did. | |
| Well, this is only a little over two years ago that we made this decision. | |
| And we had nothing. | |
| You know, we didn't have any goats. | |
| We had no machinery. | |
| We had no equipment. | |
| We didn't have a place to do it. | |
| So we spent the next several months trying to figure out how to do this and how to start and how to make this transition. | |
| The first thing we did was we moved back up here and we started acquiring animals. | |
| But at first they had trouble finding goats, a goat. | |
| And so Caitlin's parents called the farmer where she'd gotten a newbie. | |
| She did have this one little doe that she had really liked and she had kept. | |
| And she said that she would be willing to sell her to us. | |
| And so my parents called me up and said, We found your first goat. | |
| Let's go back and, you know, we're going to go get her. | |
| And it was sort of reminiscent of when I was 10 years old and we did the same thing. | |
| But we went there and they had this very cute little doe named Velvet. | |
| And we picked her up and brought her home and she started a hoof print off. | |
| Hi girls. | |
| Come on over. | |
| Come on girls. | |
| Come on girls. | |
| Come here Velvet. | |
| The logo is a goat's hoof. | |
| No surprise there. | |
| And there's a model. | |
| Hi girls. | |
| Happy goats, delicious cheese, wonderful life. | |
| It kind of goes along with our goals for the company. | |
| Oh, honey. | |
| We had talked about not being organic. | |
| That isn't of any particular interest to us. | |
| But we do want to provide a good living environment for the goats. | |
| We want to make sure that they're healthy and what they're doing because we think that that passes through in the milk. | |
| And we think it's the most humane thing to do. | |
| So the happy goats is right in line with what we're trying to do. | |
| Delicious cheese, we hope is what emanates from that from happy goats. | |
| And the last line, wonderful life, is we hope that this is the rest of our life. | |
| But this is what we really want to do. | |
| This isn't about making the most money you can make in life. | |
| This is about rather doing something that you want to do that you like doing that you feel good about doing. | |
| So providing a living that you can live off of sustainably and at the same time provide great food for the community. | |
| We're going to take a short break and when we come back, well, Brendan sounds calm talking about that good life. | |
| Getting there is a bit of a stretch. | |
| They, like many of the new generation of young farmers, also work off the farm, as we'll hear when a group of them get together for a meal. | |
| You're listening to independent producer Karen Michell with a story we call, Forget the Big City, It's the Country Life for Me. | |
| On the job is brought to you by Express Employment Professionals. | |
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| Now back to Karen Michelle and the young farmers of the Hudson Valley of New York State. | |
| Sukoup Farms is the site of this month's gathering of a group of young farmers. | |
| So we're, okay, let's see if I got it right. | |
| Harlem Valley Farm and Food Alliance, right? | |
| Okay, this is, I guess we're already a year old. | |
| Right? | |
| We had our first event in September. | |
| It was our first farm day. | |
| People went around and toured each of our farms in a single day. | |
| Jennifer Soukoup is one of 10 members of the group, all seated around an impromptu table in the Maple Farm shop and production space, eating dishes sourced from their farms. | |
| Pig was the main dish and flavored with Sukoup's maple syrup. | |
| Jennifer had gone to college to become a chef. | |
| Hoofprint cheeses, Kate, and Brendan Foley were among the eager eaters. | |
| One of the things that you probably noticed just going around the room, we're all in our 20s. | |
| 30s and 30s, and essentially 40 caps us out. | |
| So I feel like we're really the next generation of farming in this area. | |
| And we're all trying to band together in order to provide some support for one another. | |
| And really, all of our goals here, we all want to have farm-to-table production, so direct sales to consumers. | |
| So all of us have there's something less tangible that appeals to the group too. | |
| My name is Josh Viertel, and I feel like one of the really special things about this group having to come together and create some of the connections that I think our grandparents probably already had. | |
| So when we need a bunch of round bales of hay because we're running short for cattle, or advice about what style of trailer to get, or an issue with someone in town hall. | |
| You know, when you lose rural communities and you lose farms, you're not just losing those farm businesses, you're losing a sort of way of life where you think to lean on each other. | |
| And that's a really important thing. | |
| And I think for us, a thing that called this group into creation was maybe trying to create that or in some way formalize it, make sure that we have that in a time and a place where that doesn't necessarily always exist. | |
| But things have changed. | |
| Where there were once hundreds of dairy farms in Dutchess County, now there are about a dozen. | |
| In the past, dairy farms sold their milk to bigger companies who do the processing and selling. | |
| Quite a different business model. | |
| Some farms changed completely. | |
| Jennifer Sukuk. | |
| My father-in-law used to have it as just a dairy farm and then he had some beef cattle and he never sold any of that directly. | |
| He made maple syrup, but it was only he, you know, gave some to his family and friends. | |
| So when I took over, I really started shifting it from just that wholesale to retail and it's been really slow. | |
| I mean, it's been five years, but it seems like it's so slow changing. | |
| And then, yeah, yeah, even like with the pumpkins in the fall and stuff, we've gone from just putting it on a cart outside to pick your own in the pumpkin patch to then turn into, well, we'll take a hay ride up there, which is now turning into our whole fall. | |
| Some of these young farmers, like Jennifer and her husband, took over the family farm. | |
| Others started their own. | |
| Most of them went off to college to become something else. | |
| A physical therapist, a biologist, a mathematician, a chef, diesel mechanic designer, but they were called back to farming. | |
|
Benefits Beyond Milk
00:05:37
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| Not that most of them can make a go of it without at least someone in the family keeping an outside job. | |
| Andrew Richards' father-in-law had an apple orchard. | |
| He wanted to start a distillery and asked Urbanite Andrew if he wanted to do it. | |
| He said, sure, he could read books to figure out how, but it took his wife to make it possible. | |
| Without her job, I wouldn't be doing what I'm doing. | |
| Yeah. | |
| Healthcare, the whole thing. | |
| I do take care of our son. | |
| I'll take credit for that. | |
| There were lots of nods around the table. | |
| Most of these farmers and distillers have kids. | |
| Brendan and Kate Foley are the exception. | |
| I think the goat kids are going to be our kids. | |
| They both have outside jobs. | |
| Kate works for a farm animal vet nearby. | |
| So I'm there Monday through Thursday. | |
| I'm usually there at 7:15 and I leave there about 4:30. | |
| And of course, you know, chores are done on the farm before and after that. | |
| Kate's job is technically part-time, so no benefits. | |
| That's where Brendan's job is key. | |
| Hi, Tom. | |
| It's Brendan. | |
| How are you? | |
| Brendan works for a pension and health actuarial consulting firm. | |
| Much of his work involves being on the phone with his clients. | |
| So I guess, you know, the first thing is I had sent you over. | |
| About half of the week, Brendan can stay home, at the farm, that is, wearing his usual t-shirt, muck boots, and a bandana on his head. | |
| But on other days, he puts on a dress shirt and takes a commuter train into Manhattan. | |
| When he and Caitlin decided to move 90 miles away and start a farm, he'd already been working for the company for a few years. | |
| His boss was amenable to the arrangement. | |
| And for now, Brendan says the four-hour commute is worth it for the health care and retirement benefits. | |
| Well, there's certainly a very long-term goal of having this be our life, this being the cheese and the goats. | |
| That's long-term. | |
| But in the foreseeable future, the reason for having the outside job, the reason that at this point it is a necessity, is because all of those things that we take for granted in life, such as health benefits and like the ability to retire, is very hard to do with a farm. | |
| The cost of entry into this business is very high and the margins are not particularly high. | |
| If you have an outside job, you can help fund this operation and you could also continue paying for those things that, you know, those what-ifs. | |
| You know, what if something happens? | |
| What if I, you know, fall down and break my leg and I can't do any of this? | |
| I still have disability benefits. | |
| I still have, you know, I still have a job that I can go to. | |
| So to the extent that we can keep at least one off-the-farm job for the time being is imperative. | |
| It's essential. | |
| Long term, we hope that eventually the business turns to a point where it's profitable enough that we can start paying ourselves a reasonable salary with health benefits and with retirement allowances or benefits and IRA or a 401k. | |
| That's the goal. | |
| It's just in the next few years, it's difficult. | |
| So essentially, he's there working nearly all the time. | |
| Brendan had gotten up at 3.30 in the morning to check on a batch of cheese. | |
| It wasn't ready, so he came back at 5. | |
| The couple had to do chores then anyway. | |
| And today, between calls to clients from the room that holds medicines and cleaning supplies and a whiteboard that keeps track of the pregnant dose. | |
| We've got Chloe, Belle, Lilac, Shobani, Cheyenne. | |
| Brendan makes cheese in a room nearby in a big stainless steel vat with dials and charts that look like something out of an old black and white movie featuring a mad scientist. | |
| I just turned the heat off at 139 degrees in a super. | |
| Today, Brendan's making a cow's milk cheese for a local dairy farm. | |
| I know with 100% confidence that this is. | |
| She's their only client, but Hoofprint hopes to make making cheese for others 20% of their business. | |
| Now they sell raw goat's milk, goat yogurt, and four of their own cheeses, all sold out for the year, except for a few precious vacuum packs. | |
| You like it? | |
| I love it. | |
| Thank you, Mom. | |
| It's a pale yellow, hard cheese that hits your taste buds immediately, but like a fine wine, has a long finish. | |
| This is a beautiful cheese. | |
| And at $30 a pound, it's not cheap. | |
| We're not trying to be some exclusive cheese manufacturer here. | |
| But I think that part of what we're doing here is not just making cheese. | |
| Part of what we're doing is providing a farm experience. | |
| And those are things that you don't get off of a store shelf. | |
| Those are things that have value to people. | |
| Perhaps no one more than Diane, Caitlin's mother. | |
| I hated them living in the city. | |
| I worried every day and I knew they weren't happy. | |
| And I was just thrilled. | |
| When you decide on a job and you want to make a certain amount of money, you want to make that money because you want to have a certain lifestyle. | |
| But the way they were going, they weren't living the lifestyle they wanted. | |
| So they, this way, they're living the lifestyle they wanted, and that's priceless. | |
| Though Brendan acknowledges there's a social downside. | |
| Always smelling like barn. | |
| It's not necessarily like a cow. | |
| It's not like, it's just barn. | |
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The Country Life Trade-offs
00:00:47
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| Brendan Foley. | |
| He and his wife Caitlin run Hoofprint Cheese Company in Millbrook, New York. | |
| That was independent producer Karen Michelle presenting Forget the Big City. | |
| It's the country life for me. | |
| And that's all for this edition of On the Job from Express Employment Professionals. | |
| Find out more at expressprose.com and you can listen to every podcast this season at expressprose.com slash podcast. | |
| This podcast is produced by your host, Steve Mencher, for Mensch Media, iHeartRadio, and Red Seat Ventures. | |
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| See you next time on the job. | |