Real Coffe - Scott Adams - The Scott Adams School -3135 04/16/26 JOSHUA LISEC Joins The HOME TEAM Aired: 2026-04-17 Duration: 01:15:42 === Micro Lesson on Hypnosis (03:43) === [00:00:00] Hmm. [00:00:02] There's somebody. [00:00:03] And there he is. [00:00:05] Good morning. [00:00:06] Just as predicted. [00:00:08] Hello, Gracie. [00:00:12] Good morning. [00:00:13] You guys, is everyone exhausted from filing your tax returns? [00:00:18] I know I am. [00:00:20] Yes, you are. [00:00:22] I did make it, though. [00:00:23] Owen made it. [00:00:25] Yes, he's the winner, winner, chicken dinner. [00:00:27] So that means it's April 16th, you guys, 2026. [00:00:32] And we have Joshua Lysak today, allegedly. [00:00:37] We promise. [00:00:38] We promise. [00:00:38] He'll be sliding in here. [00:00:40] And, you know, like I always say, like Kramer in a minute. [00:00:43] But we definitely, I am so ready for my coffee. [00:00:48] You have no idea. [00:00:49] Marcella, are you ready for yours? [00:00:51] I'm ready. [00:00:53] Owen? [00:00:53] Born ready. [00:00:55] Oh, shit. [00:00:57] I was born ready. [00:00:59] I ran someone ready. [00:01:02] All right. [00:01:02] Well, then, if you guys are ready, I'm ready. [00:01:05] Let's do it. [00:01:06] And to get the fun going, all you need is a cup or a mug or a glass, a tank or chalice or stein, a canteen, jug or flask, a vessel of any kind. [00:01:15] Fill it with your favorite liquid. [00:01:17] I like my coffee. [00:01:19] And join me now for the unparalleled pleasure of the don't be mean hit of the day, the thing that makes everything better, the simultaneous sip. [00:01:26] Go. [00:01:30] Nailed it. [00:01:36] That was delicious. [00:01:37] Okay, you guys, so. [00:01:39] Joshua is working on coming in. [00:01:42] So don't worry, we still have a show. [00:01:45] We are the most prepared podcast ever, and it's not even close. [00:01:50] Okay. [00:01:52] So, I did want to start because I was thinking for all of the people out there that don't quite know how to pet your dog, I've seen a lot of you making mistakes. [00:02:05] I actually have friends I can tell you, I've actually had the nerve to critique the way Dave Portnoy. Was petting Miss Peaches when he first got her. [00:02:16] I was like, why is he petting her like that? [00:02:19] I know why. [00:02:20] He did not see this micro lesson. [00:02:23] Here's a micro lesson on hypnosis. [00:02:27] Not the entire body of hypnosis, but just one specific part. [00:02:32] I'm going to demonstrate on my dog, Snickers. [00:02:35] And one of the most important parts of hypnosis is observation. [00:02:42] Meaning that you want to look at the subject, in this case the dog, to see what you're doing and how they're reacting. [00:02:52] Is this something the dog likes? [00:02:55] Surprisingly, yes. [00:02:57] How about this? [00:02:59] How about that? [00:03:00] Is a dog like that? [00:03:02] Well, if this were some other dog, that would be really annoying. [00:03:06] But it turns out that this dog loves this more than just about anything. [00:03:13] See that sleepy-eyed look? [00:03:15] It's like, oh, yeah, I could have some more of that. [00:03:19] So you can actually practice on your dog doing different things and then watching their expression. [00:03:26] Now, she's not doing a good job today because she's acting like she likes everything I do. [00:03:31] But usually you can find little micro differences in her breathing or her muscle tone or positioning, how her eyes are closing, all sleepy like that. === Cheating and Social Circles (10:13) === [00:03:43] And that's your lesson. [00:03:46] In hypnosis, you've got to watch what you're doing and how it affects your subject. [00:03:57] That goes for some dating advice too, you guys, right, Owen? [00:04:02] Yeah, it didn't go so well when I went on that date and started patting my date's head. [00:04:07] You're like, do you like this? [00:04:11] Marcel and I could have helped you out with that. [00:04:15] With the setting? [00:04:17] The advice, the advice. [00:04:20] Listen, Scott gave us some great dating advice, you guys, and a lot of it, not all of it, but a lot of it still lives on locals.com. [00:04:29] ScottAdams.locals.com. [00:04:31] Where we hope you guys come over and subscribe. [00:04:33] It's a good time over there. [00:04:35] And the locals right now, they're chatting out there. [00:04:38] We call them the beloves. [00:04:39] Like Scott said, we are all the beloves. [00:04:42] And we are also all Scott's debris. [00:04:44] But anyway, come to locals. [00:04:46] We want to see you over there. [00:04:48] You can send pictures in the chat, the whole kit and caboodle. [00:04:52] So, you guys, today, when Joshua gets here, we have a fun lesson set up. [00:04:57] He's working on coming in. [00:04:59] But in the meantime, don't worry because we have stories. [00:05:04] This is just one of those things I think Scott might have laughed at. [00:05:09] It's just the irony of which this was fed to me in stories today. [00:05:13] So I want to show you this clip and it kind of goes into what we're talking about. [00:05:18] And Owen, I'm going to actually come to you first after this clip to get your take, okay? [00:05:23] All right. [00:05:25] Men cheat more, but women cheat better. [00:05:28] Like women cheat bigger, women cheat in ways that are like the soft place to land, the exit out of the relationship. [00:05:36] And culturally, by the way, Women get away with cheating in a way that men don't. [00:05:42] If a man cheats on his wife, he's a piece of garbage who couldn't keep it in his pants. [00:05:47] If a woman cheats on her husband, it's, you know, she was desperate for love and attention, and this was her journey, and she needed to figure out who she was, and she needed to learn that the relationship was truly over, and only by crossing that final threshold of being with another person did she really solidify in her mind the distance that had developed between she and her spouse. [00:06:06] She's the hero of that story, even though she's the one who cheated. [00:06:09] Do you think there's some truth to that though? [00:06:12] You kind of did a satirical take on it. [00:06:15] I think there's truth. [00:06:16] Look, I think the truth is at the bottom of a bottomless pit. [00:06:19] And I think as someone who gets paid to tell people's stories, I will tell you that, you know, most people, if you really listen to their story, there's some element to it where they're a sympathetic character. [00:06:36] I mean, I'm skeptical anytime someone tells me the story of their life and they're the hero of the story. [00:06:41] I prefer when someone tells me the story of their life and they have heroic moments and they have weak moments. [00:06:46] And then, you know, that gives a credibility to the story. [00:06:52] So, ironically enough, the man's name, he's a divorce attorney. [00:06:57] His name is James Sexton. [00:06:59] And that was the Trigonometry podcast. [00:07:02] But before we fully talk about that, here's the funny thing the next clip that was fed to me was this. [00:07:13] I was like, what are the chances? [00:07:17] So I was like, okay, that was pretty funny. [00:07:19] And that was posted by one of my favorite accounts, ClownWorld at ClownWorld. [00:07:25] So, Owen, what do you think about what James Sexton said there on trigonometry? [00:07:32] Well, I do. [00:07:33] I mean, I definitely think there's a double standard of sorts with when men cheat versus women. [00:07:40] And I think it probably just has to do with the stereotype of, You know, men kind of being the ones that take accountability and are responsible for their actions. [00:07:49] And I think a lot of women in general, this isn't universal, of course, there's exceptions, but you know, as a stereotype, I think it's that a lot of women don't feel like they're accountable or don't want to be accountable for what they do. [00:08:01] And so there's always some reason or some justification. [00:08:04] And, you know, women want to understand how you're feeling and all that stuff. [00:08:08] And men just don't do that. [00:08:09] And, and, uh, so people kind of assume that men want to cheat, which men, many men don't. [00:08:16] But, um, Certainly, some do. [00:08:18] I think the, as I recall, the statistics are kind of maybe even in terms of the number of men and women that cheat. [00:08:24] But, you know, I think it's, you know, I don't know. [00:08:31] I mean, I think, you know, I've certainly never cheated on anybody. [00:08:34] I've always been just the type of person that would have one person at a time, essentially. [00:08:38] So I can't really put myself in the mindset of a man who cheats. [00:08:42] But I think, you know, certainly in probably in both cases, there would be some underlying reason. [00:08:50] In at least in the majority cases, I mean, I'm sure there's some guys that are just by their nature cheaters, just horn dogs, yeah. [00:08:57] But I think, um, you know, in many cases, it's probably that there's some problem with the relationship, there's probably something going on in the marriage or in the whatever relationship they have that isn't fulfilling some need. [00:09:10] And again, I don't do say that to justify it, it's just that's true. [00:09:14] And I think, you know, what he's pointing out is that in many cases, the social circles around women might be jumping right to that justification, as opposed to with a man where they say, oh, you know, you violated your, you know, vows and all that. [00:09:30] So I think what he's saying is probably true, especially just in terms of how people around that person in their social circle and family and all the rest would react to it. [00:09:41] But in terms of what's actually going on, I think it's a lot more equal to me. [00:09:45] At least that's how I look at it. [00:09:47] So, I mean, there's a lot of talk about this stuff now, especially with Swalwell. [00:09:51] And, well, I'll just leave it at Swalwell. [00:09:54] We know everybody else. [00:09:56] Marcella, what's your opinion? [00:09:57] I always feel like, well, the men are cheating with someone and they're women. [00:10:02] So, I feel like maybe it goes both ways. [00:10:07] Not everybody's cheating with the same sex partner, some are, you never know. [00:10:11] But what do you think? [00:10:13] Do you think women get a pass on this way easier than men will? [00:10:17] Well, as Rush Limbaugh would tell you, you know, obviously he's not longer here with us, but he would call them the Feminazis. [00:10:28] So the idea changed after, you know, the women's liberation movement and all of that. [00:10:35] I think it's caused this different filter where men are, you know, bad for cheating, but women, when they do cheat, oh, sorry for them. [00:10:48] What did the men do? [00:10:50] That she went out of the marriage and cheated. [00:10:54] There was a time in America where men cheating was like sort of ignored under JFK and before that. [00:11:06] The press didn't cover it, you know, but now it's used, like as we saw, we talked about yesterday, in order to blackmail, in order to, as BJ said yesterday, in order to get a politician out of office, you use that against them. [00:11:21] And I think they're using it against female and male. [00:11:25] Politicians, but overall, I think it's just the filter that we look through it. [00:11:30] I think cheating is wrong overall. [00:11:34] But it's going to happen because it's biological. [00:11:38] I personally think that there are certain people that are biologically more certain to have that and want that. [00:11:49] And I think Scott pointed out that his argument was that if you think you're the person that would never cheat, it's probably just that you never had the opportunity. [00:11:59] I don't fully agree with that. [00:12:01] I don't think I would be in that situation, but I have to admit that I've never been in the Situation where, like, some woman was hitting on me and I had to resist it or something like that. [00:12:10] You were like, no, no. [00:12:12] Yeah. [00:12:12] So, you know, it's kind of hard to know how I would behave if I were in Swabo's position where, you know, he potentially has a lot of power and influence and that, you know, there may be a lot of opportunities or, you know, whatever. [00:12:26] So, and again, I'm not excusing anything that he did. [00:12:28] I think he's a complete slime ball. [00:12:29] But, you know, I understand that people who are in powerful positions or are super attractive or whatever might be in a totally different situation. [00:12:37] So it's kind of hard for me to put myself In their shoes and say, This is how I would behave if I were just like that. [00:12:42] Yeah. [00:12:43] I mean, it's definitely, you know, it's a, it's definitely a hot topic, especially, especially right now. [00:12:49] And, you know, it's been going on as the days have been existing. [00:12:53] So it is interesting. [00:12:55] And I, and, you know, then there are different cultures around the world where like the woman's got to be like, you know, relinquished to the house or covered completely because, you know, God forbid. [00:13:05] But those men also typically beat the shit out of their women. [00:13:09] So it's, it's a crazy world. [00:13:11] Anyway. [00:13:12] Cheating, not cheating. [00:13:13] It's just a thing. [00:13:15] And I think Scott used to say too that, correct me if I'm wrong, did he used to say that you're not meant to be with one person your whole life? [00:13:26] I feel like that was kind of his take. [00:13:29] It's not natural. [00:13:30] You don't have one soulmate. [00:13:32] Well, the soulmate, yeah, but I think he was kind of like. [00:13:35] Well, I know he talked about how sometimes relationships just run their course. [00:13:40] And probably in the context of his marriages, it's like he looks. [00:13:45] Back on it positively, even though it didn't last forever. [00:13:48] And then he kind of pointed out it doesn't necessarily need to last forever. [00:13:52] So I think he definitely had some kind of perspective like that. [00:13:55] Right. [00:13:56] Yeah. === Viral Egg Coffee Trends (04:09) === [00:13:57] All right. [00:13:57] So Joshua's almost with us. [00:13:59] I just got an update. [00:14:02] So anyway, you guys resist the urge if you can work on your marriages and relationships if possible. [00:14:08] There's so much good information YouTube videos, mentors. [00:14:12] You can do it. [00:14:13] Be useful. [00:14:15] Try to make a better way if you can. [00:14:18] Really, just do what you want. [00:14:21] Okay. [00:14:22] I'm like, why am I giving you advice? [00:14:24] I don't know. [00:14:25] Well, maybe I could. [00:14:26] Yeah. [00:14:26] I mean, Erica said it was okay. [00:14:29] Do what you want, but don't cry to me if it all goes south. [00:14:33] How about that? [00:14:33] There. [00:14:34] Cover my ass. [00:14:36] Okay. [00:14:37] So, Marcella, you had a light story for us. [00:14:41] Was it about, I'll let you pick which one because Joshua was almost with us. [00:14:45] So let's just. [00:14:47] Oh, so I have, I have, well, the first story is very short. [00:14:50] It's called Egg. [00:14:51] Coffee. [00:14:52] So I know we do the sip every day, but I don't know if you guys are sipping with an egg coffee or just a regular coffee. [00:14:59] So, egg coffee has gone viral. [00:15:03] It's basically a Vietnamese drink blending raw egg yolk, sugar, condensed milk, and over strong coffee for a sweet marshmallow like foam. [00:15:15] And it's like, it's gone viral on TikTok, Instagram, of course. [00:15:21] It is the rage. [00:15:24] So I don't know. [00:15:26] Why would you have breakfast and coffee? [00:15:29] Just have it all in one. [00:15:31] All right. [00:15:32] So here, my mom's dying right now. [00:15:34] I can hear her because you guys brace yourselves for impact. [00:15:38] Okay. [00:15:39] So my mom was born in Italy. [00:15:41] I don't, that's all I can tell you. [00:15:43] She was born in Italy. [00:15:44] I'm going to blame it on that. [00:15:46] And yes, We used to do this. [00:15:50] So hold on to yourself. [00:15:51] Okay. [00:15:52] She would take an egg yolk, put it in like a mug. [00:15:56] Okay. [00:15:56] And then you'd put about as much sugar as you could hold in your fist in there. [00:16:02] Okay. [00:16:02] A lot of sugar. [00:16:03] And then she would take a fork and start doing this. [00:16:07] Okay. [00:16:07] So this is basically the Vietnamese coffee without the coffee, like this. [00:16:12] And it would start to grow and then eat it. [00:16:18] And it was a raw yolk with all that sugar. [00:16:22] And she said, Oh, it's eggnog. [00:16:24] And I'm like thinking, Oh. [00:16:25] And then when I got older and I saw like eggnog, I'm like, Hmm. [00:16:30] One of these things is not like that. [00:16:31] Maybe she'll try it if she's watching. [00:16:33] All she needs to add is condensed milk and then the coffee. [00:16:37] And Vietnamese iced coffee, I don't, the one that I ever had did not have the egg part of it, but it had the condensed milk and the sugar and all that good stuff. [00:16:45] Fricking the best coffee ever. [00:16:48] So, mom, shout out to you. [00:16:50] And what were you thinking? [00:16:52] Owen, will you ever try this? [00:16:54] Absolutely not. [00:16:55] No, I like eggs and I like coffee, but they do not belong in the same vessel of any coffee. [00:17:01] You might try this, you guys. [00:17:02] No. [00:17:03] I bet it is good because it got really, really fluffy. [00:17:06] No. [00:17:07] Look who is here. [00:17:08] I don't see that. [00:17:09] Hey, everybody. [00:17:10] How are we doing? [00:17:11] Hello, Joshua. [00:17:12] Good morning. [00:17:12] Joshua, would you ever drink a Vietnamese coffee, but it's got a twist? [00:17:19] So it's. [00:17:21] They're very strong coffee, condensed milk with a raw yolk beaten into it. [00:17:29] Oh, yeah, sure. [00:17:30] Yeah, I think I would. [00:17:31] I think I would too. [00:17:33] I need to try this. [00:17:34] All right. [00:17:34] Yeah, let's go get one. [00:17:36] So, welcome, Joshua. [00:17:38] I know technical difficulties are so fun, but you made it and we're so happy. [00:17:44] Yay. [00:17:45] Thank you. [00:17:45] Yes, I used to be able to join from the iPhone app, like on Rumble Studio, but now when you click the link, it says, you go to the link and it says, download the. [00:17:54] Download the Rumble Studio app. [00:17:56] But I do have the Rumble Studio app. [00:17:58] Click it again. [00:17:58] Download the Rumble Studio app. [00:18:00] But that's exactly what I'm trying to do here. [00:18:02] So, okay. [00:18:03] So, yeah, now we're all good and we're ready to roll. === Preparing for Transitions (10:46) === [00:18:06] And I have a lesson for you all should that be the time for that. [00:18:10] Listen, anytime's the right time. [00:18:11] So, we do have news, but we also prepared something, right, Joshua? [00:18:15] And I think that it's a great lesson for everybody. [00:18:20] So, can somebody please clip this, though, and tell Rumble, please, Rumble, please help us help you? [00:18:27] Okay. [00:18:28] So, Joshua, you came up with a good lesson for us. [00:18:31] And if you're ready and you had a minute to breathe, we'd love to dive into it. [00:18:36] Yes. [00:18:36] And as I like to do, let's make sure the glare isn't so bad here. [00:18:43] Okay. [00:18:45] So, the lesson I'd like to share with you today, everyone here at the Scott Adams School, is about writing. [00:18:51] Wow, a writer wants to talk about writing? [00:18:54] Who could have possibly guessed that? [00:18:55] So, I'm going to teach to you today a method that I have actually trademarked because it is a unique method for creating content. [00:19:05] It is called The Best Way to Say It. [00:19:08] Some longtime listeners of the Scott Adams School and also Coffee with Scott Adams will Recognize some of these methods here. [00:19:19] So, the methodology is called, as I said, the best way to say it. [00:19:24] Got to put a little trademark registration up there in the corner and a little smiley face. [00:19:31] So, it goes like this Suppose you want to communicate something in essay form, a long form thread, you have a Substack, you publish on LinkedIn, you have the opportunity to write an op ed, or you want to write a book. [00:19:49] Short form, long form, the best way to say it method will work for you to communicate with the clarity, with the specificity, with the level of detail that you need. [00:20:03] And the process is going to go a bit like this. [00:20:06] So, first of all, you're going to do what I do with my ghostwriting nonfiction book clients, which is we actually, before we do any of the writing or below the full outline, we start with a title and subtitle, or at least the working title for this. [00:20:22] Your title, be it your article, essay, white paper, that main headline of your thread, the first thing that you see, that is what you're promising people. [00:20:33] Rather than say, okay, for example, I'm going to pimp my literary ride here, so to speak. [00:20:39] My book's so good, they call you a fake. [00:20:42] I could have titled it something like an irreverent business guidebook for. [00:20:52] Scaling your business beyond your. [00:20:55] Okay, that's just Snooze Fest. [00:20:57] Okay, the Snooze Fest. [00:21:00] It's not bad, but it's like, okay, what's the benefit here? [00:21:05] Well, the benefit of it is that you become so good at what you do that people think it's fake and they have to come and look. [00:21:11] Wow, really? [00:21:11] I can get that much attention? [00:21:13] That's amazing. [00:21:13] Okay, so you want to start with, even if it's a working title, we're going to do this the title of your work, which really is the promise of it. [00:21:25] Okay. [00:21:25] What is it that you're actually promising people? [00:21:27] What is the payoff that they're going to experience? [00:21:30] Okay. [00:21:30] From reading your thing. [00:21:33] And then from there, once you know what you're going to be promising people, you're going to do a brain dump. [00:21:43] This is stream of consciousness, unfiltered, uncensored. [00:21:47] I'm going to see if I can move a little bit here so people can see it. [00:21:50] There we go. [00:21:51] So you're going to do a brain dump of literally everything you can say on that topic. [00:21:57] You're going to go. [00:21:58] There is no censorship. [00:22:00] There is no, oh, you know, maybe what? [00:22:03] How do I really want to say this? [00:22:04] Just write it as fast as you possibly can. [00:22:07] Okay. [00:22:08] I did an interview with a newspaper in the United Kingdom this morning, and my official count of nonfiction books ghostwritten since 2011 is now 111. [00:22:20] This is what I do, people. [00:22:21] I start with a title and then I go. [00:22:24] Now, when I'm interviewing someone in the ghostwritten situation, I'm getting the brain dump from them, and I'm also kind of leading the witness a little bit by asking them questions that are more likely to get them talking. [00:22:34] And now I have a transcript, which is basically a brain dump. [00:22:37] Now, in your case, let's say you want to start a Substack, and your first piece, you know, oh, I think I want to write about this new law, this new rule, or this new policy affecting my industry, my profession. [00:22:53] So, what do I say? [00:22:56] What do I say? [00:22:57] Maybe you have a couple of ideas, but okay, it's going to be like, well, I'm even bored out of my mind as I think about this idea. [00:23:04] Well, what do people want to read about this? [00:23:08] What can you actually promise them? [00:23:09] If there are changes in this industry that affect how you need to do business, then are there loopholes you know about it? [00:23:18] Are there specific carve outs that don't affect this portion of the industry? [00:23:25] Are there severe fines that are going to be levied against those who aren't aware of it, for example? [00:23:32] So, what is the thing worth promising? [00:23:37] Is it the abatement of pain or a guarantee of pleasure? [00:23:43] Pain and pleasure motivates behavioral change. [00:23:46] I want a behavioral change. [00:23:48] I want you to go from not reading my thing to reading my thing. [00:23:51] I want behavioral change. [00:23:53] So, I need to promise. [00:23:56] I need to threaten and coerce. [00:23:58] Very bad things will happen to you if you don't read this, but also good things will if you do. [00:24:02] Smiley face. [00:24:03] Okay. [00:24:04] But that's just clickbait. [00:24:05] Yeah. [00:24:05] And it works. [00:24:06] Next question. [00:24:07] You're going to brain up everything you could possibly say on that topic, but that will take weeks. [00:24:12] There is usually top of mind a supply of the core material that needs to be present to fulfill this. [00:24:20] Just write it all out. [00:24:22] Well, there was this experience that happened with the client. [00:24:24] So then you write out notes for that client. [00:24:25] Well, I also want to make sure I tell people this. [00:24:27] You want to exhaust top of mind information. [00:24:33] So when you're looking at, wow, that's only five pages in my Google Doc, I thought I was going to say more than that. [00:24:39] And that took 45 minutes. [00:24:40] That wasn't so bad. [00:24:42] So now you have brain dumped everything for your Substack, your LinkedIn article, or what have you. [00:24:48] That now is going to fulfill the promise. [00:24:50] But Joshua, it's all out of order. [00:24:52] It's messy. [00:24:52] Part of it's a bulleted outline. [00:24:54] It's literally all over the place. [00:24:56] Okay. [00:24:57] So then from here, you're going to restructure, restructure, restructure, or really you're going to reorder it. [00:25:08] Now, I think in terms of this, what makes sense for your order? [00:25:13] Is it chronological? [00:25:15] With this example of this change in your industry, that very bad things will happen to you if you don't obey it. [00:25:21] But there's a nice little carve out sweet loophole that only you are uniquely aware of, which you deploy on behalf of your clients. [00:25:27] Wink, wink, contact form below. [00:25:32] The order has to make sense. [00:25:34] So, is it yesterday this new rule became law or something? [00:25:41] That's a natural place to start. [00:25:42] And then you go from, you could do chronological order of literally the chronological order, the history of the thing. [00:25:51] Or maybe is there more so a. [00:25:55] A linear order and the chronological order doesn't matter. [00:25:58] So, what I mean by linear, as in a line of things that will now happen that may not be in chronological order, but the structure is going to be in linear order. [00:26:08] So, for example, you could say something like, Here's what I'm now doing for my clients since this is legal. [00:26:15] You should do one, two, three, four, five. [00:26:19] And maybe you kind of have to do them all simultaneously, but there's a natural order for those things. [00:26:25] So, those are two ways to restructure all your content. [00:26:28] How do I restructure my brain dump? [00:26:32] Well, one easy thing to do is create a new bulleted list, either in a separate document, if you've got two monitor action, or just up at the top of this. [00:26:41] You create a bulleted numbered list, starting with one, bullet one. [00:26:46] Okay, looking at my brain dump here, hmm, looking at my brain dump, what is the very first thing that should go very first? [00:26:53] Well, that goes in cut and paste, or highlight it and paste, put it where it goes. [00:26:59] In point one. [00:27:01] Okay, what comes immediately after that? [00:27:03] Looking at my brain dumped notes. [00:27:05] Okay, that's the second thing that should go. [00:27:08] Okay, now that's the third thing that should go. [00:27:10] And then so on and so forth until you now have a properly chronologically structured, restructured rather, or linearly reordered numbered bullet list of things. [00:27:22] Someone in the comments joked that you could just go pulp fiction with this. [00:27:29] I suppose so. [00:27:32] But when we look at it, but this person did it that way, or that person did it that way, you are not a prominent late 20th, early 21st century filmmaker. [00:27:43] That's not the best way to say it. [00:27:47] The next thing you do, now that you have this linear or chronologically reordered, bulleted, numbered list of everything that fulfills this promise, you want to see is anything really important missing? [00:28:03] Suppose you look at these steps and you realize, oh, I totally forgot that you need to have one of the people at your company be listed as like the compliance officer or something like that. [00:28:14] Who's the contact person for this that you need to have registered with the whatever? [00:28:18] I need to include that as well. [00:28:19] So, is there anything that's obviously missing? [00:28:22] So, that way, in case it wasn't top of mind in your brain dump and you forgot to write it down, anything missing, you can now make sure it's no longer missing. [00:28:32] You add it. [00:28:32] This is where you could do additional research. [00:28:35] You could pull links. [00:28:36] You could find the things that now need to be present in order to have the best way to say it be the thing that is now that you have now written. [00:28:48] And then finally, Finally, I'm going to put it over here so we can all make sure that we see it. === Hinting at Future Steps (03:06) === [00:28:53] And then the final thing is going to be transitions. [00:29:01] Transitions are key to make it readable, to make it enjoyable. [00:29:05] Now, what do we mean by transitions? [00:29:07] Well, here's the first thing I want to say about this. [00:29:11] Okay. [00:29:12] And my brain dumped restructure. [00:29:15] The second thing I want to talk about is this. [00:29:17] And now, the third thing, no one's reading that. [00:29:20] Sorry. [00:29:20] Even if you have a clickbait promise, it's now going to feel like it was, in fact, clickbait, sadly. [00:29:26] Oh, you promised all these amazing things and then didn't actually deliver on them. [00:29:31] You hoser. [00:29:32] Okay. [00:29:33] So you want to ensure that there's Preparation for the next thing you're about to say. [00:29:39] We've all heard the expression tell them what you're going to tell them, tell them, then tell them what you told them. [00:29:44] It's a little bit like that. [00:29:46] But in step one, just as an example, I'm going to illustrate this. [00:29:54] I think it's the hypnosis technique. [00:29:56] And it's going to be a slightly, slightly, slightly oversimplified. [00:30:05] But imagine you have step one here. [00:30:07] I want to make sure it looks good. [00:30:08] Okay. [00:30:08] Imagine you have step two. [00:30:11] And imagine you have step three. [00:30:13] Most people would explain this like, oh no, it is in fact hoser, not poser. [00:30:18] It is in fact hoser. [00:30:19] That's a thing people say in Canada. [00:30:21] Okay. [00:30:22] I have a weird glare here. [00:30:24] Okay, there we go. [00:30:25] More intimate. [00:30:26] With Joshua Lysak. [00:30:28] So these are the three steps. [00:30:29] It's a transition free experience. [00:30:31] Step one is you're gonna do this, and then step two nobody wants to read that. [00:30:35] Nobody wants to read that. [00:30:36] Here's how you're gonna write it you're gonna write it. [00:30:47] Everyone who understands neuro linguistic programming or hypnosis or hypnotherapy understands what I just did. [00:30:54] These are called nested loops. [00:30:56] It is a way of preparing people for the next thing, helping them understand the big picture without getting lost in the details. [00:31:03] So, as I'm talking about step one, I'm hinting at what's going to come in step two. [00:31:08] I'm hinting at it. [00:31:09] Okay. [00:31:10] I'm saying, and you're going to need this later. [00:31:13] And this will become very important in just one step. [00:31:16] Or, doesn't that make you wonder? [00:31:19] Oh, that's what comes next. [00:31:22] Oh, well, fancy that. [00:31:24] I wasn't expecting that. [00:31:26] Who knew? [00:31:28] I want to make sure that I'm sharing this here with my people over on X. [00:31:32] But the point is, you will then do the exact same thing with the second step. [00:31:38] You're going to kind of prepare people for the third step. [00:31:40] That's what these loops here mean you're sort of talking about what's going to be happening next. [00:31:46] You're preparing them, you're hinting at it, you're telegraphing it. [00:31:49] The thing is, and then finally, You want to explain holistically. [00:31:54] Here's what all three things in order will result in happening for you. === Explaining Benefits Holistically (15:53) === [00:31:59] Here are the benefits. [00:32:02] Okay, let's say teaching the best way to say it live to Scott Adams fans. [00:32:12] Okay, very good. [00:32:13] Thank you. [00:32:13] Yes, we are a spontaneous people here at the Joshua Lysik experience of this whiteboard inspired by the legendary great influencer Scott Adams. [00:32:22] So remember this nest, this single loop right here explains. [00:32:26] And now that you've done all three steps, you are able to achieve the thing that I promised you. [00:32:31] So it's not clickbait. [00:32:32] It's all bait and no hook, I suppose, because bait, fishing, hook, right? [00:32:38] It's like you put the bait on there, then you trick them, and then you pull the fish. [00:32:41] It's all bait and no hook. [00:32:43] Wow, I got a nice little snack. [00:32:44] It was worth it here with this. [00:32:47] That is the process known as the best way to say it. [00:32:50] Do we have any questions or hypotheticals? [00:32:52] Joshua, how would I do it like this? [00:32:54] Either from the three of you here with me now or anyone in the comments, we can get to. [00:33:00] I love that. [00:33:01] I feel like it's almost like if you had to think about writing out directions for somebody to do something. [00:33:11] And then if so, I feel like I would write the way you're saying, then I would go back and try to imagine, do, or whatever the thing is that was written. [00:33:24] So I'd be like, okay, so if I do it exactly the way this was written, will I get the result? [00:33:28] Like when you said, is anything missing? [00:33:30] Yeah, it might be like you said. [00:33:32] You've got to like download this form and did it. [00:33:34] I mean, that's a huge part at that, and a really good tidbit to give to somebody that might not know, you know, the ins and outs. [00:33:43] I always feel like I want to read things like you're saying that always give me like a little bit of like behind the curtain and insider tips, something that like, no, duh, I'm not going to just find anywhere else. [00:33:55] So I like the what's missing part the most, I feel like, because I always had this. [00:34:03] Well, so one of the things I do sometimes. [00:34:06] In my other life, I help other businesses with things that they don't know that they're missing. [00:34:12] Basically, I call it business betterment. [00:34:15] If anybody wants to use that, feel free. [00:34:19] And so it's like, it's all the things that I didn't know along the way because nobody told me. [00:34:25] And that's what is so important to offer people. [00:34:28] It's like, you know what? [00:34:29] Nobody told me this. [00:34:29] I had to find out the hard way, but I'm passing it on to you. [00:34:32] And like, don't gatekeep things like that because, If you release the gatekeeping, I feel like then you're going to have people that are like, I'm going to him or I'm going to her because they're not like trying to keep it all for themselves and they're giving like the insider tidbits. [00:34:48] So I like the way you frame that. [00:34:52] That wasn't a question. [00:34:53] That was a comment. [00:34:54] Thank you. [00:34:54] Yes. [00:34:55] Another analogy that I used. [00:34:58] So, this is the best way to say it as a method I teach, and so good they call you a fake for expanding it into books and then having the book be sort of the foundation, the cornerstone, the linchpin. [00:35:10] Pick your metaphor of everything you do in your business so that your book is basically your business operations manual for getting results. [00:35:18] Because then, what you do is when you give everyone the instructions to get the amazing result that people pay a lot of money for, they read it and they go, This is literally everything I will ever need, step by step, with no steps skipped. [00:35:32] Yes. [00:35:32] That's way more than I thought it was going to be. [00:35:34] Can I hire you to assemble it for me? [00:35:36] Can I hire you to just do all of this for me? [00:35:39] I understand. [00:35:39] Like, I got all the things. [00:35:41] I read your book. [00:35:42] This is what I want done. [00:35:43] I don't have time for that crap. [00:35:45] Right. [00:35:45] You want to strategically overwhelm readers in your Substack or your LinkedIn or your thread or your book or what have you. [00:35:51] And then when they feel the, oh man, this is going to be hard. [00:35:56] Oh, by the way, I do this for a living for people. [00:36:00] You can get on my email list and learn more with this free bonus chapter that's now available to you. [00:36:04] There's this infographic that puts everything here in just one place. [00:36:08] Wouldn't you like to get this freebie? [00:36:10] Oh, what's this? [00:36:12] There's a free call booking link available. [00:36:14] Oh, isn't that convenient? [00:36:15] Just as I was thinking, this is going to be way too hard to do it myself. [00:36:18] I learned that the author does all of this thing for people just like me for a reasonable fee. [00:36:25] Oh, isn't that interesting? [00:36:27] I think I should book that. [00:36:28] But I don't have any objections now. [00:36:30] Anymore. [00:36:31] I'm not making this person compete on price because I read their book or what have you. [00:36:36] This is all persuasion, all of this. [00:36:39] And it's trademark, not copywritten, because it's an actual experience. [00:36:44] It's a unique way of doing business, it's a unique way of things rather than copyrighted. [00:36:47] But copyright, trademark, I've ghostwritten some books on that too. [00:36:51] Pick a topic, people, and I've ghostwritten something on it. [00:36:54] One exception is when I challenged people on this, one exception I got one time was have you ever written about taxidermy? [00:37:01] I'm like, I have not written on taxidermy. [00:37:04] So, almost everything I've written something about. [00:37:08] There you go. [00:37:09] Get on it. [00:37:11] And actually, if you want to write on taxidermy, I want to know this is a serious question. [00:37:17] So, maybe you could take it from this standpoint. [00:37:19] It's a very long story. [00:37:20] I'll save it for the cave one night, you guys. [00:37:23] But I have a goldfish who's in a bag of frozen water in my freezer for about 10 years now. [00:37:32] I want to taxidermy him, or I want to put him into like a paperweight, like an acrylic paperweight. [00:37:39] You guys, you just, you have no idea. [00:37:41] Anyway, so I do want to know can you taxidermy a goldfish? [00:37:46] He's a pretty good size. [00:37:47] His name was Jeter. [00:37:49] And maybe you could write a story about Jeter, my goldfish. [00:37:54] Go ahead, Barzalet. [00:37:56] Look at poor Joshua. [00:37:57] He's like, Have you done? [00:38:00] I had never asked you, have you done fantasy? [00:38:03] Like ghostwritten for fantasy, meaning like the Lord of the Rings, you know, that kind of. [00:38:13] Fun enough. [00:38:14] I got my start as a ghostwriter completely by accident because I began my career as a literary professional as a novelist, by the way. [00:38:23] I had my own, we'll slide this off here. [00:38:25] I had my own. [00:38:28] Novel series, and kind of it was in the adventure, thriller, action, let's say space. [00:38:33] And what happened was, I wrote these novels, teeny tiny book publishing experience deal, et cetera. [00:38:42] And then people are reading my novels and asking me if I will write their life story like it's a novel because they tried to write their autobiography. [00:38:48] It reads like a Wikipedia article. [00:38:50] Nobody wants to read that. [00:38:51] Can you write it more like a memoir where there's like characters and dialogue and setting descriptions and inciting instant and a three-act story to kind of make some sense of my life? [00:38:59] So even I felt like my life meant something. [00:39:01] I go, Okay, sure. [00:39:04] And I do, yes. [00:39:05] And so that is the experience of Joshua Lice becoming a nonfiction ghostwriter people want to have the inspired by true events version of their life story, which is way better than the real thing. [00:39:15] Wait, so you have all these novels that, how do I get my hand on these novels that you wrote? [00:39:23] Published in 2012, they're out of print. [00:39:26] As far as I know, there's like three copies in existence anywhere in the world now. [00:39:32] I mean, obviously people have. [00:39:34] You know, people who purchased them the decade plus ago, they exist somewhere. [00:39:38] But I have written fiction since then. [00:39:42] You did ask about fantasy, so I will start there. [00:39:45] I began, let's see, I was, I would have been 14, 15 years old when I started writing my own sort of fantasy series saga. [00:39:54] And I never actually finished it. [00:39:56] I think I was interrupted by the end of my high school experience, sort of college. [00:40:01] And I sort of did the brain dump of all the things to say. [00:40:06] And I didn't quite know what the method was for writing. [00:40:09] I didn't quite understand 3x story structures, starting at the end in mind, building your entire arc of the protagonist around the antagonist. [00:40:18] I didn't quite understand that. [00:40:20] The balance of world building versus action of the characters, all of the things that make, or rather separate good from bad fiction, I didn't quite understand yet. [00:40:29] I think the premise was pretty solid. [00:40:31] And there are a few, let's say, fiction pieces that I have started since then that I thought would be an interesting idea. [00:40:38] But because of the business value created by a nonfiction book, where a CEO or an entrepreneur or a founder or a management consultant can say, I literally wrote the book on this business enterprise, hire me, bish. [00:40:50] That's what I've been doing for more than 10 years now, writing those books for those founders, consultants, et cetera. [00:40:58] Joshua, a couple of things. [00:41:00] One, imagine the fantasy slash romance novel you could write now compared to when you were writing things in 2012, like how much you've changed. [00:41:15] That was just a request. [00:41:19] We want one, Joshua. [00:41:21] And also, I just want to shout out to the most amazing comments going by in the chat. [00:41:27] Of how many people have some sort of pet in their freezer? [00:41:32] It's quite amazing. [00:41:34] I mean, I thought I was going to be like shunned, but wow. [00:41:39] So, Joshua, I wanted to ask you if you could give us an assignment. [00:41:44] So, I was saying to you, I feel like a lot of people are stressed out right now. [00:41:49] And I think writing can be very meditative. [00:41:53] You can use it as an escape, whether it's for like 15 minutes, a half an hour, an hour, whatever. [00:41:58] So, Could you give us an assignment of, you know, how we can just sit down and just start to write and, like, just to not, like, we don't want to be burdened by like picking a title or a topic. [00:42:12] Maybe you could even give us a topic and everybody can write about the same thing. [00:42:18] Oh, okay. [00:42:19] Can we do this? [00:42:20] You give us a topic. [00:42:21] Okay, everybody, listen, class project for extra credit. [00:42:25] Okay. [00:42:25] I'm writing this down. [00:42:26] Joshua. [00:42:27] Yes, everyone, write this down. [00:42:28] Joshua's going to give us a topic. [00:42:30] We're going to all set a timer. [00:42:32] Let's just do 10 minutes. [00:42:34] Okay. [00:42:34] 10 minutes. [00:42:35] That's doable for everybody. [00:42:36] Concord about 10 minutes. [00:42:38] And Joshua's going to give us instructions on how to begin this process and quickly write for 10 minutes. [00:42:45] And then, if you're so inclined, I think it would be so interesting for us to post what we wrote. [00:42:50] If you can, I'll make a link with Joshua and all of us. [00:42:55] If you want to share and post what you wrote, how interesting it would be to see all the different variations that come from a topic. [00:43:04] Maybe Joshua gives us an actual title because that's the kind of the hardest part. [00:43:08] So let's just see how that could go. [00:43:11] So, what do you think, Joshua? [00:43:13] Sure. [00:43:14] Because I sort of work in the experts niche of book publishing, where I like looking on my shelf, I have books by physicians, clinicians, surgeons, lawyers, attorneys, accountants, people who have multiple letters behind their last name for one various degree, professional certification, or accolade or another. [00:43:33] Consulting hypnotists also have that, by the way. [00:43:37] Most of the people that I have interacted with over the years from Coffee with Scott Adams and now the Scott Adams School community, you're some sort of a professional who has attained some level of success. [00:43:48] And a number of you are something like best kept secret of your niche, your space, your industry, your thing. [00:43:55] You have a decade, two, three, even of results achieved, but you have like 45 followers on X. You have 50 LinkedIn connections, let's say. [00:44:07] Okay, you have a nice website and it looks pretty and whatnot, but like, Is there inbound? [00:44:11] Are people finding you? [00:44:12] Is there that opportunity mill working on your behalf? [00:44:17] And we have all heard the expression of thought leadership. [00:44:21] Okay, thought leadership. [00:44:23] There is a quote that I don't recall who said it, but it's something like You can't be a thought leader if you're not sharing your leading thoughts. [00:44:31] Okay, that's just fun. [00:44:33] So, what I'm going to recommend as the assignment here is to become a thought leader in one simple step. [00:44:40] And that is to follow the best way to say it method to write something the length of an article. [00:44:45] It could be for your Substack that you are now deciding to create as a result of watching this, your first ever LinkedIn article, or perhaps your full ever X article that you have yet you've published. [00:44:55] Or you could do it as a thread. [00:44:56] Pick whatever short form piece that you want. [00:44:58] And I would like to assign you the breaking news subject. [00:45:04] What is the breaking news of your industry? [00:45:06] The breaking news, like actual breaking news. [00:45:09] So in my case, in the ghostwriting and publishing space, I am the breaking news. [00:45:15] I was just featured in Business Insider pointing out that 90% of the ghostwriting profession is done. [00:45:20] It is wiped because of generative AI. [00:45:23] And that people, it's not that people don't like generative AI. [00:45:27] They don't like knowing that it was generative AI. [00:45:29] So if you can hide it, you win. [00:45:30] You get it good, fast, cheap content. [00:45:33] So I'm getting interviewed left and right by people because I am the breaking news with that headline 90% of your entire business is gone as a ghostwriter in the ghostwriting profession because of the generative AI use. [00:45:47] Now, people who started ghostwriting with me five years ago, 10 years ago, let's say they're landscapers now, they work at a nonprofit, let's say. [00:45:57] Or their one lady, she became a certified esthetician and they're not ghost running anymore. [00:46:03] I ghost write still and make a living doing this and co authoring books because I write the things that AI is not allowed to say. [00:46:11] So I will be in business for a while because I go past the edge where it says, as an LLM, I'm not able to, blah, blah, blah. [00:46:18] Maybe an LLM is not able to, but a JL is. [00:46:22] That's right. [00:46:23] Is the breaking news of your space. [00:46:25] What is it? [00:46:26] What's the new regulation, the new policy? [00:46:29] And this, you can just simply repurpose the best way to say it. [00:46:33] Could we update it a little bit? [00:46:35] Because there are a lot of people that are not working, haven't worked, and they are not in that space. [00:46:41] So I wanted to do something. [00:46:43] I love that idea. [00:46:44] And by the way, that's something everyone who is in an industry should be writing for sure. [00:46:50] But I want to do one where we're all writing on the same exact thing. [00:46:55] So whether it's like something generic and we all have the same title. [00:47:01] It's like a specific title. [00:47:03] And I just want to see how each one of us processes this one thing. [00:47:08] So maybe I can't even think of a title right now, but just something that's like universal because there's just so many people that aren't professionals. [00:47:19] I would have a hard time doing what you're saying too because I'm in so many different areas. [00:47:24] But I want to think of the people that are retired, that aren't working, that were homemakers, they raised children. [00:47:31] Like, what's something we can all write about? [00:47:35] I think the breaking news can be repurposed actually for this people also, because we live in a society. [00:47:41] I do speak with a number of homemakers and people in that community often. [00:47:45] And what does affect them? [00:47:48] What goes on in your town, your city, your village? === Writing Without AI Nuance (04:53) === [00:47:52] Everybody has some breaking news somewhere. [00:47:56] Suppose one goes to Google, google.comslash news. [00:48:01] Google has a news based search result. [00:48:04] If one may not know what is the breaking news of your industry, just search it in Google News. [00:48:11] See what's coming up. [00:48:12] Published 12 hours ago, published one week ago, published three days ago, published a month ago. [00:48:18] And the same would apply for your city or your village if you are, in fact, retired. [00:48:24] So I do believe the breaking news assignment is repurposable to everyone and is also a way of actually learning new things and getting into the world of a ghostwriter a little bit where you're assigned. [00:48:36] A project you got to write this okay, now write this book about these things that you may not personally know or understand. [00:48:41] So now you have this whole assignment laid out to you. [00:48:44] I do a lot of research real quick, and often I learn new and fascinating things. [00:48:49] So I think that even for those who are retired or those who are homemakers or stay at home daddy bloggers, let's say, I believe this assignment is relevant to them as well to actually learn what's going on. [00:48:59] Because as a thought leader, sometimes your job is not to know everything, it's to curate the important things. [00:49:09] Okay. [00:49:09] So we can do something new about ourselves. [00:49:12] And if you have like multiple things going on, maybe just pick one of them and just focus. [00:49:18] Because again, just I think just commit to 10 minutes. [00:49:22] You could do 15 minutes, like 10 or 15 minutes. [00:49:24] So you're not like, you know, taking away from other things you need to do. [00:49:27] But I think it is meditative. [00:49:30] And again, so now it's industry specific. [00:49:33] So we'll see that, you know, what your industry is. [00:49:38] And we'll get to know more about you that way. [00:49:39] It's a great idea. [00:49:40] So, We'll make a post, Joshua, or Josh, why don't you make a post? [00:49:45] Include the Scott Adams School in the link and like tag Marcella and Owen and I. [00:49:50] And then you guys, if you want to post, and then Joshua can, you know, glance over them too. [00:49:54] And, you know, I'm sure he'll have feedback or, you know, some kind of interesting take on all of our different positions. [00:50:04] What do you guys think? [00:50:04] Are you in? [00:50:06] Do it now. [00:50:08] We had some good titles. [00:50:09] Why is Fluffy in the Freezer? [00:50:11] Why I Hate Gardening? [00:50:15] Something about false eyelashes. [00:50:18] So, yes, I mean, all of these things, let's do it. [00:50:20] I love that. [00:50:21] And that way, it's like a little extra credit project we get to do together from the Scott Adams School and our guest professor. [00:50:29] Marcella, what do you think? [00:50:31] Are you going to do it? [00:50:32] Yeah, I may write how I prepare my coffee. [00:50:35] Listen, whatever works. [00:50:38] I'm kind of, you know, because the other thing would be writing about being a lawyer or like AI maybe taking over my job, which, like Joshua, I do some controversial cases. [00:50:52] AI does not go there. [00:50:54] So it does help that, you know, but it, you know, it's sort of different. [00:51:00] I mean, I want to read that article. [00:51:01] Marcella, I want to read the article. [00:51:03] The breaking news of AI is what has generative AI done to the legal profession? [00:51:09] And what are the untouchable cases for AI? [00:51:11] I mean, that sounds kind of interesting. [00:51:12] The untouchable cases. [00:51:14] All right. [00:51:15] I mean, Kimberly, it's not homework. [00:51:17] It's just for fun. [00:51:18] We just use school terminology. [00:51:20] You're going to be graded. [00:51:21] You're going to be graded. [00:51:22] And if it's not good, you have to sit in the back of tomorrow's live stream. [00:51:27] No one will be getting graded. [00:51:29] It's just for fun. [00:51:30] Someone says, no, they're not doing it. [00:51:32] They'd rather go to detention. [00:51:34] Detention might be the name of our nightly cave. [00:51:38] And should we add that you cannot use AI to write this? [00:51:42] Yes. [00:51:43] Nowhere in this procedure did I say use AI because AI doesn't know what's inside your brain necessarily. [00:51:48] Not yet. [00:51:49] When one's doing the brain dump, it's about getting all the things that are top of mind for you down and on paper. [00:51:55] And then some people will say, well, I'll just then copy and paste my brain dump into AI and have it restructure it. [00:52:01] AI doesn't have all of the nuance that you do. [00:52:03] It will organize it in a way. [00:52:06] And this is why it's so difficult to use AI to write nonfiction, is because nonfiction has to be step by step with no steps skipped. [00:52:14] And if AI, because AI is not embodied, it hasn't actually tried to physically swing a golf club or prepare the coffee or do whatever the thing is that you're teaching how to do or adjust your career to the onslaught of generative AI, ironically. [00:52:29] AI rewriting AI, how does that work? [00:52:33] It's very difficult, I have found, to straightforwardly just have prompt AI very simply and then have it write something out here. [00:52:40] And it's rather hard. [00:52:43] It's actually faster to just write the thing yourself, in my opinion. === Nonfiction Requires Detail (15:44) === [00:52:46] Yeah, we want you to. [00:52:47] The whole point is like the experience of writing it, too, typing it, handwriting it, whatever you want to do. [00:52:54] If you handwrite it, take a picture of it and upload it. [00:52:57] But it's just the experience of like having that quiet time and using your brain and really like. [00:53:03] Thinking about a subject for 10 to 15 minutes takes your mind off of everything else. [00:53:08] You could just put every, it's like putting your phone down, you know, just take a pause, do something that you wouldn't normally do, write about something you wouldn't normally write about. [00:53:17] Really, the world's your oyster. [00:53:18] It doesn't have to fully be your main industry, it could be any part of your life. [00:53:23] Let's just put it that way. [00:53:24] But just tell us, you know, the breaking news of that part of your life. [00:53:28] I love that, Joshua. [00:53:30] I think that's good. [00:53:30] I think we'll all enjoy doing that. [00:53:33] I'll go ahead and share today's show with that. [00:53:35] Uh, the assignment I'll tag the three of you, and this game kind of be the thread. [00:53:39] Everyone post your link to your article that you've written up, uh, the breaking news of your world. [00:53:44] And some people will say, Well, you know, we had the first ever uh disturbance of the peace in my little village of 150 people. [00:53:53] That's interesting. [00:53:54] I didn't know your village existed. [00:53:55] All right, so Joshua will write out the assignment in a post on X, and we can also uh post it on locals for those of you not on X. [00:54:04] And so it will say, I'll share it to locals, Joshua. [00:54:09] Um, So, you'll write the title, you know, Breaking News of Your World, we'll call it, instead of industry. [00:54:17] And he'll give the little parameters. [00:54:19] And again, just, you know, 10, 15, 20 minutes. [00:54:23] Don't make it like a project, project. [00:54:25] No one's being graded. [00:54:26] It's just for fun. [00:54:28] It's just to kind of go through what Joshua taught us today. [00:54:31] So, I cannot wait to read the comments after this show. [00:54:34] They are off the chain today. [00:54:37] I love it. [00:54:39] You want to write about contrarians? [00:54:42] Okay, do it. [00:54:44] Do you post in the X community, Erica? [00:54:46] That's why I keep missing things. [00:54:48] I do, Dave. [00:54:49] I do. [00:54:51] If you guys go to Scott Adams' page, also, we repost this show every day. [00:54:58] All of our links for X are in that post. [00:55:01] Joshua's will also be in there. [00:55:04] So listen, you need Pope jokes? [00:55:07] Okay. [00:55:08] So, yes, we're looking after you guys. [00:55:10] We want your brains to keep functioning. [00:55:12] And Joshua is like the best person to. [00:55:15] Get us thinking calmly and critically, which I like. [00:55:19] I like it. [00:55:20] Everybody said Joshua's so calming. [00:55:22] I love when he's here. [00:55:23] I'm exactly. [00:55:25] Did I attend Villanova? [00:55:27] Hmm. [00:55:30] Okay, guys. [00:55:30] Any Pope jokes? [00:55:31] I don't have any Pope jokes. [00:55:33] Does anyone have a quick Pope joke for K Blues? [00:55:35] She's looking for a Pope joke. [00:55:37] I don't have any. [00:55:39] Yes. [00:55:41] Okay, good. [00:55:42] Marcella, anything that you want to close with or discuss? [00:55:47] No, we'll have news tomorrow. [00:55:49] We have a lot of news tomorrow. [00:55:51] Yeah, we have a lot of news that's going on. [00:55:53] I have one. [00:55:54] What? [00:55:54] There you go. [00:55:56] What do Catholics do when they get in arguments over the catechism? [00:55:59] What? [00:56:00] They pope and seethe. [00:56:02] Oh, Lordy. [00:56:04] Bless your soul. [00:56:05] And I laugh. [00:56:07] I'm like, bless your soul. [00:56:10] I love it. [00:56:11] Do you have any. [00:56:13] Any tips on writing ex post? [00:56:16] Is that the same as writing a book? [00:56:19] Or is there a slightly different one? [00:56:22] It is. [00:56:23] With the best way to say it, methodology I just showed here, I do unfold this all the way out to nonfiction books. [00:56:32] It has to do with a number of steps. [00:56:35] So, for example, let's say I'm going to use a golf metaphor. [00:56:38] Okay. [00:56:39] So, suppose you're teaching how to put the ball straight on the green. [00:56:44] So, you swing the club back, swing it forwards, and the ball kind of goes where you exactly aim for it, given the undulation of the green. [00:56:51] That could probably be an article. [00:56:53] If it's how to go from never swinging a golf club to winning your first amateur tournament in 12 months or less, is that an article or is that a book? [00:57:08] That really, really, really needs to be a book. [00:57:10] If not, a book plus a companion workshop course with video content that's available for a $99 cross sell. [00:57:19] Okay, so it has to do with the scope of the thing. [00:57:21] If you're teaching, like, here's one little thing to do, okay, that's an article length, that's 150 words to 1500 words, let's say, somewhere in there. [00:57:32] It has to do with the scope of what it is that you're promising. [00:57:36] Okay, I like it. [00:57:38] All right, for the five dollars for me to write a book with Joshua. [00:57:42] Go! [00:57:45] All right, you guys, thank you so much, Joshua. [00:57:47] I'm glad you got in here. [00:57:49] We really miss you, so we're glad you. [00:57:51] Come on and visit with us. [00:57:54] You're part of the family. [00:57:55] And tomorrow we have so much news to get to. [00:58:00] It's insanity. [00:58:01] So we'll be here tomorrow. [00:58:02] Is tomorrow Friday? [00:58:03] No. [00:58:05] Yes. [00:58:06] What the heck? [00:58:07] These weeks are flying by. [00:58:11] Thank you. [00:58:12] You guys, you guys, we love you all. [00:58:15] Did you guys like my disappearing trick today? [00:58:19] I took Owen off the screen and then I, he's gone. [00:58:22] He's just gone. [00:58:24] You didn't even see him. [00:58:28] Oh my gosh. [00:58:29] That was amazing. [00:58:29] All right. [00:58:30] So, you guys, start your goodbyes. [00:58:31] We love you. [00:58:32] And I will be on today's Thursday. [00:58:36] I might be on tonight. [00:58:38] Or tomorrow night. [00:58:39] I'm not sure which one yet, but I'll be on the what to be named cave. [00:58:44] And we want to just say to be useful, to get out there and touch some grass, do your writing assignment, check Joshua's Twitter handle, X handle. [00:58:55] I will also repost Joshua's post to locals. [00:58:59] And don't be embarrassed. [00:59:01] Remember, don't be embarrassed or afraid to share your writing. [00:59:04] Like you are so not being judged. [00:59:06] And maybe this is a really good way for those of you that have a fear of that to. [00:59:11] To get over it because literally no one cares. [00:59:13] I mean, look at us. [00:59:14] We come on here every day. [00:59:16] You know, we're just putting it out there. [00:59:18] I don't care. [00:59:19] It's all good. [00:59:20] So we do our best. [00:59:21] You do your best. [00:59:22] Be useful to Shelly and to Scott. [00:59:26] And always a closing single sip to our Scott and Joshua. [00:59:30] Thank you so much from Marcella and Owen and I. [00:59:32] We really appreciate you. [00:59:34] All right. [00:59:34] Love you guys to Scott. [00:59:37] To Scott. [00:59:38] Bye, guys. [00:59:39] See you in the morning. [00:59:41] Farewell. [00:59:41] Thank you. [00:59:45] Marcella. [00:59:47] Are you running out the door, Marcella? [00:59:50] Yeah. [00:59:50] Okay, you go, girl. [00:59:52] Bye. [00:59:53] Bye. [00:59:57] Should I stay for a minute, you guys? [01:00:00] I cannot wait, by the way. [01:00:01] I have to go back and read these comments. [01:00:03] I was like, oh my God, am I the only one that's going to tell this crazy story? [01:00:08] No, you guys are just as insane, and I'm so here for it. [01:00:11] Thank you. [01:00:14] Oh my gosh, let me see. [01:00:17] You guys are so cute. [01:00:19] Hi. [01:00:22] So I only can stay for a minute. [01:00:26] It says, Thank God it's Friday inside the Pope's slippers for toes going first. [01:00:33] Oh, I love it. [01:00:34] You love the extra visit. [01:00:36] You guys, oh, you guys, I see Dr. Von Hardy, thank you for making us a thumbnail. [01:00:45] You guys, I need thumbnails for the show. [01:00:47] So if you guys want to play around with AI, that could be. [01:00:50] Something else that's fun and meditative. [01:00:53] But make us little thumbnails. [01:00:55] You know how we put one in for each show? [01:00:57] We need a few. [01:00:58] Yay, bonus. [01:01:02] Yay. [01:01:02] Okay, who's, oh, look at this dog. [01:01:06] So pretty. [01:01:08] I mean, Darla, I could write about my frozen pet. [01:01:12] It's really like a, it's just, oh my God. [01:01:16] Behind me, you guys, wait, can you see it? [01:01:19] Let me see. [01:01:22] Okay, so follow my finger. [01:01:24] Wait, right. [01:01:26] Okay, right here, tucked in next to a picture of my dad right here. [01:01:31] It's a little tiny, like, mason jar with my other fish, George. [01:01:37] That was George Steinbrenner. [01:01:39] So I put him in the freezer because he died young. [01:01:42] And I put him in the freezer in a Ziploc bag because I was like, I can't flush him. [01:01:47] Okay, I just couldn't do it. [01:01:50] Oh, wait, how about I'm telling this to everybody? [01:01:52] Hold the phone, Erica. [01:01:57] Oh my God, I'm like telling everybody this story, and it wasn't just Rumble and YouTube. [01:02:01] So I put him in the freezer and he got freezer burn. [01:02:08] And I was like, oh no. [01:02:12] So he's very wispy. [01:02:15] He's like disintegrating and all that good stuff. [01:02:18] Oh my God, look at that cat. [01:02:21] So I don't have a business called Business Betterment, but my tagline is Business Betterment. [01:02:28] I don't do it as much anymore. [01:02:30] I just don't have time, but I was like heavy into that. [01:02:33] Like, people would have me come in and look at their business, other business owners. [01:02:38] And sometimes it's really just so easy for someone else on the outside to look in and be like, here's what I see right away. [01:02:46] Here's what I gather from talking to people. [01:02:49] Here's my experience on your website. [01:02:51] Here's my experience, you know, trying to get information, or this is what your marketing material comes off as. [01:02:59] I'm very opinionated. [01:03:01] So it kind of comes natural to me. [01:03:04] Yikes. [01:03:05] Oh, so K Blues, I have all the resin stuff in this cabinet. [01:03:11] I bought like the epoxy, the this, the that, the UV light thing, the molds. [01:03:16] So, all right. [01:03:17] So here's, you guys, I'm sorry. [01:03:19] See, don't be embarrassed. [01:03:20] I'm not sorry, but I'm just telling you that. [01:03:23] So I was afraid to do the taxidermy thing for Jeter because I don't want to mess it up. [01:03:31] So, I have to figure out a way to get him dehydrated, but I still want him to stay like a little bit plump. [01:03:38] And I think that I found this spray that I can spray him with. [01:03:41] But so, in order to practice first, okay? [01:03:45] So, a couple of years ago, we were at like an Italian festival of all things where you can throw a ping pong ball and win a goldfish kind of a thing or some little fish. [01:03:53] So, I went up to the kid that was working that booth and I was like, listen, I know this is really crazy, but do you have any dead fish? [01:04:01] And he's like, oh, yeah, we have lots of dead fish. [01:04:04] And I'm like, could I just have one? [01:04:06] I was like, I know it sounds crazy, but I'm trying to turn one into a paperweight. [01:04:10] And he didn't care, but he's like, yeah, lady. [01:04:13] So he gave me like three dead fish and he put it in one of the, I'm like, make it look like it's not dead. [01:04:19] So he put it like in the bag or whatever it was. [01:04:21] So I individually put them in bricks of ice in the freezer because I'm going to practice with them before I get to Jeter. [01:04:29] I don't know. [01:04:30] This is where I'm at, but Jeter's been dead for a very long time. [01:04:34] I'd say eight to 10 years he's probably been gone. [01:04:38] So, oh no, it's about, oh God, no, it's been about 12 years he's been in the freezer. [01:04:45] Stella's right next to me sleeping. [01:04:47] She's on a chair perched in the window. [01:04:52] So, everybody who's not a vegan has dead animals in the freezer. [01:04:59] Good Lord. [01:04:59] Yes, a practice run. [01:05:03] Oh, and Jay, it's crazy. [01:05:07] So it's just funny. [01:05:09] And when I opened the freezer, I'm always like, Hey, Jeter. [01:05:11] But I had him from the day he was born. [01:05:13] The people that lived across the street from me had a koi pond and they had goldfish and koi and whatever. [01:05:19] And the day that they were born, he's like, Hey, you want to pet goldfish? [01:05:23] I'm like, Oh, we got to get me two. [01:05:25] And I mean, he was like this big, him. [01:05:28] And so it was George Steinbrenner and Jeter. [01:05:31] And so I had them in this bowl on my kitchen counter. [01:05:34] And, um, And so, George died maybe like a year in. [01:05:43] He didn't make it, which, you know, goldfish. [01:05:45] But Jeter, look at my glasses, they are crooked. [01:05:48] Jeter was going so strong. [01:05:50] I had him for years and he was like very interactive. [01:05:54] Like, we had a lot of fun. [01:05:55] Okay, you guys, I'm going to just tell you this story and then I'm getting off because this is just too much personal information. [01:06:02] Will I freeze Stella? [01:06:04] No. [01:06:07] Every fish matters, right? [01:06:08] So, I so one day after this is after George died, I come downstairs and Jeter's upside down. [01:06:18] And I'm like, oh no, like what is happening to him? [01:06:21] This is like really before like the internet was like jamming with information. [01:06:27] And so I put like some of his little flaky food in there and he would try to like get himself right side up and eat. [01:06:33] And then he'd float upside down again. [01:06:35] I'm like, all right, he wants to eat. [01:06:37] Like, I don't know what's happening. [01:06:38] So I start Googling. [01:06:40] Google, Google, Google, and I find somewhere a suggestion to try to feed him peas. [01:06:49] And that maybe because his food is dehydrated, that's what's happening. [01:06:52] So I got a bag. [01:06:54] No, that's a lie. [01:06:56] I had to test it. [01:06:57] So I got a canopies, canopies, and put them in the freezer, drained them, put them in a freezer, like in a Tupperware container. [01:07:07] Then what I would do is I would take one out and it would like thaw in like a second between my fingers. [01:07:13] And I would just like push on it and the pee would come out of the little skin and drop it in the tank. [01:07:18] And he would eat the pee. [01:07:20] And because it wasn't this dehydrated food anymore, after like two days, he righted himself. [01:07:26] And then he lived for like five more years and like quadrupled in size. [01:07:32] So he used to eat frozen peas, fresh little canned peas, nothing fresh about canned peas. [01:07:40] And he lived and grew and got so big. [01:07:43] And I would like change his water with him staying in the bowl. [01:07:45] You know how they're like, you have to acclimate them and blah, blah, blah. [01:07:48] He was in a bowl that was like this. [01:07:50] And I would just run the Tap water. [01:07:53] I would drain half the bowl while he's in there. [01:07:56] I'd pour the water in so the jet of the water would like kind of stir up the bottom. [01:08:00] And I'd pour out like the dirty water, put more water, pour it out till it was like clean and put them right back on the counter. [01:08:07] And he had all that like oxygen in the water and he was eating peas. [01:08:11] And I'd give him a little bit of flake food here and there. [01:08:14] But man, we were like happy as little clams, the two of us. [01:08:18] He had a nice big bowl. [01:08:20] It was amazing. [01:08:22] Yep. [01:08:22] That was my story. [01:08:23] I can't believe I just shared that on here. [01:08:24] How'd you like it? [01:08:27] I did. [01:08:27] I saved him. [01:08:29] I fixed him with peas. === Acclimating New Pets (07:12) === [01:08:30] And when you think about it, that food he was eating was like little cardboard flakes. [01:08:36] And he wouldn't have been eating that in the water, right? [01:08:39] Why would I give him dehydrated food? [01:08:40] It makes no sense. [01:08:43] Makes no sense. [01:08:45] So, oh, you're laughing. [01:08:47] I love that. [01:08:50] Water. [01:08:50] I say water. [01:08:51] Do I say it weird? [01:08:52] Is it Jersey? [01:08:53] Oh, did you guys see? [01:08:54] I'm going to show her tomorrow the. [01:08:58] The politician, I don't want to say, I think she's a congressperson in New Jersey. [01:09:04] I'm not sure. [01:09:05] But anyway, she's amazing. [01:09:06] I've already friended her on X, and she is so good. [01:09:11] She is so jersey. [01:09:13] And I'm going to get her on this show. [01:09:14] I'm telling you, you're going to love her. [01:09:16] I saved him with pee water. [01:09:17] Don't pee in the water. [01:09:21] Oh my gosh. [01:09:23] You like it, Mary Kay? [01:09:24] That's so funny. [01:09:26] They take a drink while eating dehydrated fish flakes. [01:09:28] I know, but it's like this paper. [01:09:31] Oh, good. [01:09:35] Was Jeter the DJ? [01:09:37] Yes, he was Derek Jeter. [01:09:40] Eat your peas with honey. [01:09:41] Really? [01:09:43] Is that a real thing, Kobe? [01:09:47] Where's Mike? [01:09:48] Did he leave? [01:09:48] Bye, Mike. [01:09:51] Oh, look at this kitty. [01:09:54] You had Erin Rogers in the freezer for a couple of months because she died in January. [01:09:59] Oh, so she's buried now? [01:10:02] Bless. [01:10:03] Mm hmm. [01:10:06] Are you guys going to do the writing assignment? [01:10:10] Let's do it. [01:10:13] Jeter with the heater. [01:10:16] Oh. [01:10:18] Oh, keeps them on the knife. [01:10:21] Mm hmm. [01:10:23] All right, bookish. [01:10:25] Have a great day, Gracie. [01:10:28] I'm trying to get Jesse's attention. [01:10:31] I've loved him for years. [01:10:33] I sent him a DM. [01:10:35] I don't think, I don't know, I don't know, I don't know how to, like, he will respond to me usually if I message him on, if I comment on him, but I need to, I'll look into it because I'd really love to have him on. [01:10:50] Yes, with the writing assignment. [01:10:52] Yes, you write for a living. [01:10:55] I mean, listen, you guys, write about, oh, like Baltimoreans, write about anything, just pick anything. [01:11:01] It doesn't have to be, you know, industry or directions. [01:11:05] And I think it's just kind of, I really wanted to do it just because it's just a way to kind of clear your heads. [01:11:11] And sometimes I like to just like get out of everything I'm thinking about and the noise. [01:11:17] So I think it's just kind of fun. [01:11:19] And I think Joshua will get a kick out of it too that, you know, he came on and that we're all doing it. [01:11:24] You'll be a reader. [01:11:25] Come on, tree. [01:11:27] Hmm. [01:11:31] Comment and tell. [01:11:32] Yes, I did tell him to check his DMs. [01:11:35] You know what? [01:11:35] I'll write him a fresh new DM because now my glasses are making me nuts because now my message, I'm sure, is buried somewhere. [01:11:44] You're inspired. [01:11:44] You'll write about your fish story. [01:11:46] Oh my God. [01:11:48] You have to. [01:11:49] I want to read that. [01:11:52] How to save and send. [01:11:54] So, Darla, you could also just take a picture of it because I know you can upload a photo, right? [01:12:00] You could take a picture of it. [01:12:02] And then just post it as a picture. [01:12:07] Let's see. [01:12:08] Oh, you have an idea for a topic, Stephen. [01:12:13] I mean, you can if you want to. [01:12:16] Let's see. [01:12:17] Take notes. [01:12:18] Three headlines for the day. [01:12:20] Take notes on what happens in the news. [01:12:22] The three headlines for the day. [01:12:24] Yeah. [01:12:27] I love you guys. [01:12:28] Okay, you guys, I am going to go. [01:12:32] Oh, look at this baby. [01:12:34] I told dad no freezer. [01:12:35] You're going to need a bigger freezer anyway if you wanted to do that. [01:12:40] Crank one. [01:12:41] Please don't feel that way. [01:12:42] I mean, unless you really feel like, but don't worry about that. [01:12:48] If you want to do it, do it. [01:12:51] You could even audio it if you really feel that way. [01:12:56] Let me see. [01:13:01] Oh, flavor. [01:13:04] Oh, you guys, I hope you're doing something good today. [01:13:09] Do your stories, be useful, all the good stuff. [01:13:12] So I'll either be on tonight or tomorrow night. [01:13:15] I just have to see which way my day shakes out. [01:13:19] And you guys, I purchased a little convertible car from a friend of mine. [01:13:26] It's like a 2014, but I always, my whole life, wanted a convertible. [01:13:31] And it's like a retractable hardtop. [01:13:33] That was the only. [01:13:34] Priority. [01:13:35] I wanted it to be a hard top that retracts, not the soft one. [01:13:39] And so I finally got it. [01:13:40] I had to do a little fixing up to it because it needs some mechanical stuff and whatever. [01:13:44] Again, it's not like, you know, a shiny, heinie, but it's so cute. [01:13:49] And I just want to take it for a ride today so bad. [01:13:52] So I think I'm going to do a few errands with it and just let the wind go by. [01:13:56] I'm very much looking forward to it. [01:13:58] So it's a dream come true for me. [01:14:01] I'm very excited. [01:14:03] Comedy show for you today. [01:14:04] Ooh, you're going to a comedy show? [01:14:08] Oh, Julie, that's awesome. [01:14:10] You guys really, you know, I was talking to Marcella yesterday and I was just saying, like, how amazing, honestly, like, we feel everybody is and that we really look forward to coming on and seeing everybody and doing this. [01:14:25] So, you know, thank you guys so much for showing up for us and, you know, to keeping this group together. [01:14:31] If we don't show up, we can't keep it going, right? [01:14:35] So I like that we're all still together. [01:14:38] I love it. [01:14:39] All right, you guys. [01:14:40] So, convertibles are overrated when you get hit by a bug on your forehead at 70 for the first time. [01:14:48] Yes, I know. [01:14:48] We have motorcycles. [01:14:50] I know that pain. [01:14:51] We have motorcycles and boats. [01:14:54] We go boating a lot. [01:14:55] So, I've been hit in the face. [01:14:57] I've been hit in the face. [01:15:01] Scott Ritchie, make today special for sure. [01:15:05] You guys are the glue. [01:15:08] The bare shoulder is very sexy. [01:15:10] Ooh la la. [01:15:11] This is my cleavage, my shoulder right now. [01:15:15] Oh my gosh. [01:15:17] All right, guys. [01:15:18] I'll see you either tonight or tomorrow morning for sure. [01:15:22] I'm sure Scott had a Pope joke. [01:15:26] Resting, sleeping, and acupuncture. [01:15:29] Mary Kay, get better, feel better. [01:15:33] And I'll see you guys tomorrow. [01:15:36] Thanks, you guys. [01:15:37] Thank you, guys. [01:15:41] Bye, Gracie. [01:15:42] Bye, guys.