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Feb. 19, 2014 - Rush Limbaugh Program
37:44
February 19, 2014, Wednesday, Hour #2
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Greetings, my friends, and welcome to Views Express by the host on this program, documented to be almost always right ninety-nine point seven percent of the time.
You can count on it.
We're all about the truth on this program.
Daily, relentless, unstoppable, pursuit of the truth.
You want to be on the program at 800-282-2882, the email address, L Rushmore EIBNet.com.
Okay, I normally wouldn't talk about what I'm going to talk about next, but I'm going to talk about it because I have a giant C I told you so here.
Just a huge C I told you so.
It's it's nothing.
It's a big C I told you so, but it's nothing that I alone predicted or came up with.
Jimmy Fallon.
Got the tonight show.
Jay Leno sent packing.
They put Jimmy Fallon in there.
Do you know on his inaugural night he had four million.
I'm like, I don't want to do it that way.
I I this is not I don't want I'm not dumping on Jimmy Fallon.
That's not that's not the point here.
I don't even want to talk about ratings because they don't matter right now.
Comparing Leno's last show to his first is not, even though they did promote the hell out of it.
Um there's a column by the head writer for Johnny Carson.
His name is Raymond Siller, and it ran a couple of days ago in USA Today.
And I think it was, yeah, I think it was and he explains in this piece why late-night comics just don't hit Obama, why they don't make jokes about Democrats.
Interestingly enough.
In my spare time yesterday, I happened to read an interview with Lauren Michaels, who is producing the Tonight Show for Jimmy Fallon, Saturday Night Live, uh tapped Conan O'Brien.
He he is Mr. NBC late night.
And the uh person interviewing him asked him why they don't hit Democrats and do uh you know much Obama humor.
And he said, Because this is what he said.
He said, Because the Democrats take it personally.
You wouldn't believe the grief we get.
We just don't, I'm not they they take all these jokes personally, Republicans, they just laugh at it.
The Democrats take it personally.
And then he said, besides, there isn't anything funny about health care.
There's maybe two jokes in healthcare, and then what he could do.
He said there really isn't anything funny about what the Democrats are doing.
Now he is one day, he's a registered independent, but make no mistake.
Now, Raymond Siller was one of the head writers for a time for Johnny Carson.
And the headline of his piece is Late Night Comics Protect Obama.
This week, the tonight show with new host Jimmy Fallon returned to its storied birthplace at 30 Rock in New York City.
Jimmy is talented, he's likable, and probably closest to my old boss Johnny Carson, doing characters and sketches.
Once again, NBC ditched Jay Leno for a trophy comic.
This, despite Jay's consistent ratings dominance.
You know, I was talking about this last night in another point in my spare time.
I had a instant message flash going back and forth about ratings and late night, and I offered the following opinion to the person I was talking with.
I I said it's it's obvious that ratings don't matter anywhere near as much as they used to.
Otherwise, there wouldn't be a CNN.
There would not be an MSNBC.
If ratings mattered, they wouldn't exist.
Nobody's watching.
When you've got 75 to 100,000 people, and you are a national cable news network, nobody's watching.
You barely get an asterisk, but there they are.
And I proffered this opinion.
I think we've gotten to the point in in uh not just media, but our culture.
I think television executives, management types, programmers, are more influenced by what the media says about a talent or a show than what the ratings are.
I saw why'd they get rid of Leno?
His ratings are through the roof.
Why'd they get rid of the guy?
Really?
And Raymond Siller addresses it here.
Once again, NBC ditched Jay Leno for a trophy comic.
This, despite Jay's consistent ratings dominance, NBC hopes Fallon will hold Leno's audience and not become Conan O'Brien, too.
The current late night landscape is populated by 19 comedy and talk shows.
Leno was the every man.
He was the flyover fave.
He was middle of the road.
He was less ironic than Letterman and Kimmel.
The Caesar sounded to their kale, and the only one willing to launch comedic drones over the current West Wing.
The only one, and he had the highest ratings.
So why did they get rid of him?
Well, what they would tell you is that there they just they dug deep.
They drilled way down in those Nielsen numbers, and they began to see erosion in the 18 to 34.
And when they see that, the erosion in 2554 is next.
And that means they want to be ahead of it, so we're going to get rid of Leno before he loses the demo.
That's exactly what they did to Carson, by the way.
It's portrayed that Carson called his shot and got out, and there may have been some of that.
But but I remember specifically, it's one of the things I always wanted to do before he I wanted to be on the tonight show, and I never made it.
I never was invited, and I didn't try to get on.
But I I was studying when they when they decided to get rid of him, or when he decided to leave, and that's what they said.
We are beginning to see the erosion of the young demos.
Now, okay, are 18 to 34 year olds even watching television today?
They're watching Netflix, they're watching their iPads, their iPhones, smartphones, or whatever, or on websites.
The actual number of people that plop themselves down in that demo and watch TV is a diminishing number.
Now, there are still some young kids that instead of going to school do it.
But I mean the active, the kind of demo that the advertisers want, they're not plopping themselves down.
They're on the go, they're watching video on demand.
It's a changing, and so to hold Leno prisoner to that, I thought was curious.
Now there's some there, there's another reason why they wanted to get rid of Leno.
It has nothing to do with ratings.
This is my point last night, the guy I was talking to.
So I'm going to put Jimmy Fallon in there, and as my point was as long as the New York entertainment media loves Fallon, he's safe, no matter what the numbers are.
And I think that's a different.
I think why is CNN still there?
Because the media, they are the Democrat Party.
I was just watching CNN, and there's some info babe up there who used to be one of their reporters.
She was a domestic reporter, then she did lifestyle stuff, and then they sent her over to Moscow.
She was the Moscow bureau chief.
Jill Doherty's her name.
Now she's at the Kennedy School.
It's an incestuous revolving door.
There aren't any journalists anymore.
They're just Democrats, and they're assigned to various places.
Okay, we're going to send you over to CNN to send you over to NBC.
We're going to send you up to the Kennedy School.
You're going to quit, you're going to go work for a Congress.
When you finish doing that, we're going to take you back to CBS.
This is how it works.
Then a couple of Lauren Michaels said, this is Jimmy Fallon's last job.
There is no job after this.
This is the job that he retires from.
Well, that's Jimmy Fallon's, what, 38?
I mean, it's a long time to make this.
But I I'm just, it's a different, and this may not even matter to you all.
I mean, this is inside baseball stuff To me, because ratings used to be the only thing.
You, as a as a performer, talent, whatever host, you wanted ratings insurance wherever you could get it.
Yeah.
And now, when I'll yeah, if well, I don't even want to bring that up.
But there is a point in time where ratings will again matter.
But right now they don't.
And it's more important.
I find this fascinating with because as a culture now, it seems more and more everybody's obsessed with what is said about them and what's thought about them.
You go to social media and everybody's vomiting everything about themselves.
That's why I laugh at people worried about the NSA.
What do you mean?
We don't even need the NSA.
You're telling us everything there is to know about you, and then some.
You care more about us knowing who you are than the NSA cares about finding out about you.
Look at me.
Look at look at Meet the Press.
Look at Meet the Press used to be the only Sunday morning show.
The uh when David Brinkley left ABC's this week, I mean Russard owned it, CBS did their show.
Now those shows are done without any regard for ratings, really, because they've got their Senate uh roster of advertisers going to sponsor them no matter what, because of the serious nature of the shows, the newsmaker, newsmaking aspects.
But meets the depressed folks is nothing anymore what it was ratings wise, but it's still there.
So you couple all this with uh I really do think that and you so you're gonna see as a result in the media, you're going to see more PR campaigns, and you you're gonna see more people hiring image-making PR firms to craft a public image, and somebody's longevity is going to be based more on what the media says about them and their show than what their ratings are.
Because if, for example, if you're Lauren Michaels, if the media loves Fallon, who cares who's watching?
The media loves him, that means you love Lauren Michaels, because Lauren Michaels picked the guy.
It means Lauren Michael's a brilliant guy.
Regardless of what the numbers are.
As long as they've got enough advertisers, it'll still pay the freight based on whatever.
But with Leno, he had the numbers, it didn't matter.
And I'll guarantee you that it was a combination of two things.
Their claim that his numbers were starting to erode when they drilled deep down, and the fact that he was getting older, and their assumption that there's just no way this guy can stay relevant to young demographics.
He's too old.
The chin is too heavy.
The chin is just got too much weight, dragging the whole host down.
That's the point.
Johnny Carson, but they still forced him out, too, didn't they?
I still maintain that Carson, you know, the image, I'm not trying to disrupt the image.
I mean, uh the image is that Carson, you know, picked it and chose it and decided when to go.
And I don't doubt that he was ready to go, but I don't, you know, these are these are very, very important franchises.
And now you've got Letterman, and he's the dean.
And there was a New York Daily News story today about all this, and uh and the reporter letterman, yeah, Letterman 63, 64, and he looks it.
It said, well.
Anyway, Mr. Siller then continues.
Jimmy Fallon's competitors or Leno's competitors haven't exactly hammered Obama, hardly a smidgen.
The paucity of Obama jokes is the dog that didn't bark.
Like their news anchor counterparts, our hosts go gentle into that late night, despite their target-rich environment of this regime.
With his pen and phone, our selfie absorbed presidents, one whacked uncle away from appointing himself supreme leader.
Remember, this is the head writer, former head writer for Johnny Carson, Raymond Siller.
It isn't that they've abstained from attacking Democrats.
Bill Clinton got savaged during his eight-year run.
We could expect uh torrential yucks if and when Hillary declares.
But they're tongue tied.
And when it comes to roughing up the current president, the only plausible explanation for their fear is being labeled racist.
And that's unfortunate.
What rankles some Obama critics isn't the color of his skin, it's the thinness of his skin.
Fox News and Rush Limbaugh get under Obama's skin.
I'm honored to be mentioned in this piece, by the way, by Mr. Siller.
He lives in New York, and he still follows all this stuff.
Johnny Carson's former head writer.
You ought to read this.
It's at Breitbart now.
They've linked to it at Breitbart.
It might have been a piece for Bright.
I thought it was USA Today, but maybe it's Breitbart.
Anyway, it's there.
We'll link to it at Rushlinbaugh.com.
Make it easy for you to find this.
Okay, Doug Elmendorf of the uh CBO is back and uh claiming that if we do what Obama wants on a minimum wage, it's gonna have a bad effect on employment.
And of course, the regime is out saying Illmendorf doesn't know what he's talking about.
We've got soundbite scalore, and of course what I think about it, so don't go away.
Just so there's misunderstand no misunderstanding here.
I don't know Jimmy Fallon, haven't met him.
I wish him the best.
That is a um it's a great gig, the tonight show.
It's a big deal to them that they're moving it back to New York.
I don't I don't think the audience is gonna care, but they just want a good show.
And I hope it is.
But you know, these we live in such a a great flux in in our society, and the traditions are going by the wayside.
The Today Show, tonight show is one of them.
And there's some people think, eh, there's no way it can survive.
It's it's just gonna be evolved out.
And others think, oh no, no, this thing is such a franchise.
The tonight show, no matter, it's always gonna it's people are always gonna be wanting to watch comedy at 11 30 at night, at least the uh Eastern time zone.
But I hope it goes great for Fallon.
I hope it I hope he you hope it's everything he wants it to be.
I don't know him, I've never met him, but I don't want to be any misunderstanding about any of this.
Wish him the best, like I do everybody that does this when they give it a shot.
Here's Joe in uh LaSalle, Illinois.
Welcome to the EIB network.
Hello.
Yes, Rush.
Thanks very much for taking my call.
You bet, sir, any time.
And I uh I really have to apologize.
I uh I was not your biggest fan twenty years ago, but uh now I see the light and uh well thankful for what you're doing on.
Thank you.
I'm glad that you stuck with it long enough to uh see the light.
Yeah.
Well, the question I was asking her is uh I don't they can they can uh give you you know you pay he says you're gonna get $8,000 back in uh gas amounts.
Well, you that means you're paying sixteen thousand right now, uh the average American, right?
Now, this is this is fascinating.
This is fascinating.
I'm you you are Joe, you are providing me a learning opportunity for me in a teachable moment.
Because this is fascinating the way you heard this.
No right or wrong here.
The president says that by 2025, you'll be saving eight thousand dollars a year on your fuel bill.
Now, Joe here heard that.
Correct me if I'm wrong.
You heard that somehow you're gonna end up with $8,000 that you didn't have, right?
Right.
Or you're going to be spending $8,000 less than you are now.
So that means if Obama said that he's gonna cut fuel bills in half, then the way you heard it, people must be paying sixteen thousand dollars a year now, right?
That's right.
Well, they're not, obviously.
So it what did he really mean when Obama said by 2025 you're gonna be saving eight grand on your fuel expenses?
What he meant by that was That whatever you're spending now, whatever it is, it's going to be $8,000 less in um in eleven years, because we're going to get twice the mileage per gallon that we're getting now.
So you heard, you heard Obama say, you're going to save $8,000, and you're thinking, where is this coming from?
You you and you're you're very wise to be looking at it that way.
Because how could anybody know what you're going to be saving on fuel costs each eleven years and then to peg a figure to it of eight thousand dollars?
But what's it based on?
Now, the reason I like Joe, you actually stopped to think about this, and you're trying to envision how the hell it's possible.
But you write most people, you know, the low information crowd, the people you used to hang with, they're sitting there thinking, oh wow.
Wow, I'm gonna I'm gonna be spending $8,000 less in 11 years on gas than I'm spending now.
Obama's gonna give me eight what they heard it an entirely different way.
You're trying to figure out.
Wait a second.
Based on what?
Where's this number coming from?
He just threw it down there.
You're you're way ahead of the game, Joe, and I gotta applaud you.
Yeah.
Well, and I uh I can't understand they already took out all the steel in a car pretty much in the last thirty years, so uh you can't make it you can't make it any bigger than a motorcycle, really.
For me to go from a twenty mile an hour car or twenty mile per gallon car to a forty-mile-an-hour motorcycle is about what you gotta do.
Joe, let me tell you if if people start spending eight thousand dollars less on gasoline, the states are gonna be raising your fuel taxes to make up for it.
So nobody's gonna be saving any money if Obama's involved in anything.
Okay, we're gonna stick with the phones.
And this is Kevin in Cynthia.
Yeah, we're gonna get to the minimum wage stuff.
We have lots of stuff left to go, actually.
But uh we got some people on hold for a while with good stuff.
Kevin, Cincinnati, great to have you.
Hello, sir.
Hi, Rush.
How are you today?
Fine and dandy, thank you.
I have a I have a uh a dilemma that I want to run by you.
I have a um actually he's six years old, a six-year-old son, he's gonna turn seven next month, but he came on from sch from school last week.
He's in first grade, and of course, as any parent does, uh, what'd you learn today in school?
And um he said we went over biographies today.
So I said, Well, tell me about it.
What'd you learn?
And he so he went through, you know, well, George Washington, and I said, What was he?
Well, he's the first president.
He mentioned um Thomas Edison invented the light bulb, and interestingly enough, he said uh the third one was Henry Ford.
And I said to him, Well, what did he do?
And he said, We learned he invented the car.
And I said, No, he did not invent the car, son, and he said, No, yes, he did.
Wait, wait, wait, wait, wait, wait, wait, wait, wait.
Just a second, Kevin.
Do you I'm gonna venture a guess here that a lot of people in this audience do think Henry Ford invented the car.
That is what's taught that Henry Ford invented the auto, and it was the Model T or the Model A. Right.
A lot of people that's uh your your son's not the only one who's taught that.
I understand that, but it's ridiculous because what he really did is an amazing teaching moment.
And why would a teacher I don't know if she's lazy or or I she doesn't know just dumbfounds me.
She doesn't know.
She also thinks Henry Ford invented a car.
She doesn't know that it was a guy named Wilhelm Meibach in Germany, who founded Neimler Benz way back when.
Yeah.
He what what what Henry Ford did was invent the assembly line, the automation of the manufacture of automobiles, which made them cheaper so that everybody theoretically, I mean in a in a in a proportion of way, could afford one.
Because up until then they were all handmade, and the only people could afford women are king and queen.
And what a great lesson to teach a first grader.
Whoa.
Uh It just dumbfounded me.
The other the other thing I thought about was your books.
And I I have a feeling he's a little too young for for your books, don't you think?
At seven, basically.
He's not too young for you to read it to him.
And he's not too young for the audio version of it.
Um He will grasp it, you you think?
If your son is being taught biographies, he's in the first grade, and he's being taught biographies of people like uh George Washington and and uh Edison and so forth, then yeah.
I mean, the the book is written for a reading proficiency of 10 to 13 or older.
We've tried to target it to an interest level of 10 to 13.
What we found is that a lot of adults are learning things in it that they didn't know.
But yeah, it's it's clearly it it children's book, uh first stab at it for me.
But I don't I think I think it would be ideal if somebody was reading it, or if let me send you the audio.
I'll send you the audio version and you can see.
You can run a little experiment.
That would be amazing.
I'd I'd appreciate it.
I held off buying it just because I thought maybe it was a above him.
I have to do something to counter some of this stuff that that he's learning.
Yeah.
Voila.
It can be if you if you ask him this every- you're gonna be doing this every night.
Sure.
Now, this Henry Ford stuff, I don't think that I I just think the teacher doesn't know.
You'd be amazed the number of people who are shocked right here, having heard for the first time Henry Ford did not make the car.
Right.
That's that's just sad.
It's such a great teaching moment of what he really did do.
What he did do was brilliantly invent a way to make him cheaper and faster, which made them a mainstream product.
It was I mean, Henry Ford really is the guy who said Sayonara to the horse and buggy.
And then Bill De Blasio in New York came along and finally, you know, dotted the T's across the eyes on that or wiped him out.
Henry Ford.
By the way, paid his employees amazingly, you know, so that that's not.
Well, you know, Henry Ford, he had another thing.
That's exactly right.
Henry Ford had an operating philosophy that everybody that worked for him was going to be able, based on what he paid them to afford one.
He didn't want somebody on the assembly line not able to afford what they were making.
And that's why he invented this way of manufacturing.
He didn't he didn't subsidize it.
He found a way to reduce the cost so that people that works for him could afford one.
Well, Rush, all I can say is you've you've stepped up and and um started writing these books to to help kids, and you've um you've got your work cut out for you.
I know.
But that's it's it's a in addition, but not only is it work cut out, it's a it's a gold mine of a market because of what uh the the vast amount of misinformation has been taught.
I mean, practically everything about American history is wide open to be taught truthfully.
Uh and it's exciting.
You know, it really it is fun.
We're gonna get a second book in six months.
Two books in six months for the young crumb crunchers.
We just went to pre-order in the second book uh ten days ago.
Well, it'll be two weeks on Friday.
Rush Revere and the First Patriots to compliment and go along with the premier book, Rush Revere and the Brave Pilgrims.
That's they're they're great.
But I you hang on here, Kevin, because I need Snerdly to get your address I can send you an audio version.
Yeah.
Oh yeah.
Yeah, people loved Henry Ford.
He was very popular guy.
Yeah, no, no.
Right, they didn't, they didn't begrudge him.
But the the problem is, um, I it's like the Ford Foundation, the Rockefeller Found the Liberals have taken all those things over.
The original Ford Foundation was a conservative bunch, but the Libs have gone in and taken over every one of these.
The Ford Foundation, the uh Rockefeller, their various foundations, and any number of them that started out as very conservative, uh oriented and And designed and purposed in their missions, and the left just moved in and populated them.
And that's why some people have today kind of a confused opinion of Henry Ford.
Some people think it was a doctrine or liberal because of the Ford Foundation.
And he's not.
He wasn't.
He was he was uh I don't I don't think he was hated and and reviled like traditional rich people were he be brought he brought the automobile to the masses and precisely because it was not overcharged.
Anyway, I got to take a uh no, I've got time to squeeze one more Ted in in Mur.
Now, Kevin, don't hang up.
Snerdley's got to get the address where he can send you the audio version of the book, the first book.
Uh Snerdley, make a note.
Unless an audio version of the second book when we get it for his son, who's going to be seven in next month.
Here's Ted in uh Murraysville, Pennsylvania.
Great to have you on the program, Ted.
Hello.
Ditto's from Steeler Country Rush.
Yes, sir.
I knew that was Western Pennsylvania.
Yes.
I just like to question your assertion.
I know you're the all-seeing and all-knowing, but your assertion that ratings don't mean anything anymore to the advertising industry.
I've been retired over 30 years in the publishing business, mostly newspapers.
And I, you know, got down on my hands and knees looking for good numbers.
We were fighting numbers all the time with uh radio and TV people.
The newspaper industry even went out and did their own surveys to quantify their readership.
And I every time I if I ever open up NBC MSNBC or take a look at CNN, I'm I'm just amazed at whose advertising on there.
Why?
Why I I don't understand.
Maybe you can help me with that.
Why would an advertiser I can totally tell you?
I can totally tell you.
Okay.
Fox News needs to be included in this answer.
Fox News has any given moment three to four times the audience of MSNBC and CNBC.
I agree.
And that's been the case for years.
But it's only recently that the same advertisers you see on CNN started showing up on Fox.
Fox for the longest time had to rely on all this weird per inquiry stuff, the Ronco vegematics and stuff.
The reason is because the media buyers, predominantly female, in the basements of these ad agencies are propping CNN up.
They're all libs.
They come out of of edu, they come out of their university education.
They're liberals.
They know CNN's a fellow traveler, and they're propping them up.
They're buying cost per thousand and sending the money to CNN.
They're not they're not sending results-oriented clients there because there aren't going to be any results, but they're sending cost per thousand clients there, and they purposely were leaving Fox out.
This happened to me when this program started.
Same exact thing.
Simply because I at the time when I started 25 years ago, the the rub on my well, we're controversial and advertisers don't want any controversy.
And we found that it wasn't executives making this, it's these media buyers that nobody knew, and nobody ever run into.
They're in the basements of these businesses.
But I'm here to tell you that CNN is being propped up by ideological fellow travelers at these agencies who know full well what they're doing.
Well, then they have to be lying to their clients.
No, but buy.
No, it's not how it's done.
It's it's the the I need to define terms.
Cost per thousand.
Oh what they're doing is taking the ad they place on CNN, and then they're buying it, and it's not, it doesn't cost much because there isn't any audience.
They're buying it somewhere else.
They're telling the client this ad's going to reach X number of people with this buy.
CNN, MSNBC, Irankov.
They're they're they're packaging all kinds of different places to reach the audience.
But these ads are just ads that make impressions.
They're not results or they're not they're not ads that you can measure their success the moment they run.
There's not a phone number to call.
There's not a sale on, there's nowhere the the the the um uh consumer goes to buy the product immediately.
If your image or brand type ad that's simple cost per thousand, you just you're just paying to get your your company name, your your image, whatever you want, in front of as many eyeballs as you can.
It's called cost per thousand.
And the way they they don't just buy CNN, they'll pack it, maybe buy MSNBC at the same time, and then maybe buy a local station in New York or Washington, they'll add that audience up and they'll tell the client with this buy, we're reaching this many eyeballs.
Well, okay.
And another comment I wanted to make is I appreciate your MSNBC boycott.
Every time somebody opens their mouth and says Chris Matthews or MSNBC, you're you're talking about him.
You're giving them uh you're giving them notice.
Well, it it finally hit me that I why should I assist that?
That's insanity that's on that network now.
Literal insanity.
It is.
It's gotten to the point why why promote it?
You know, why create curiosity tune in?
Um I just I've I I've banned MSNBC sound bites.
And just very rarely do we suspend the ban.
Now, you TV uh newspaper advertising, that's a whole different uh ball away.
There you're talking circulation.
There it does matter.
It really does matter.
Telling an advertiser how many people in the local community are going to see the ad.
So what newspapers have done is they've cast themselves as niche.
And they approach advertisers niche advertising.
I mean, media is so fragmented today.
Used to be three networks and PBS.
Now there's 200 plus or more.
It's a whole different advertising landscape.
And so it's a lot of it has become has become niche.
A lot of advertisers, uh uh uh a lot of TV networks will target a specific very small audience and then try to sell advertisers in the fact that they're getting every eyeball in that audience.
It may only be a hundred and fifty thousand.
Sci-fi network, I don't know what the number is, it's made it up.
But they're out there telling people we're getting everybody who loves this, everybody watching it.
So if you want to reach a target-rich environment, disposable income, and then they price it accordingly, which makes it affordable.
There's all kinds of ways around this, but you cannot discount and do not take out of the equation the fact that liberals are everywhere propping each other up, even advertising buyers.
We'll be back after this.
Yeah, you could say, you you can say that Henry Ford invented global warming because Henry Ford made it possible to mass produce the automobile, which is the number one killer of the climate, right?
According to the convoluted view of the left.
Now, I got a couple emails about this advertising business.
I I was running through that pretty quickly.
Let me let me just explain this cost per thousand thing, because it's this is all inside baseball.
But people do wonder, like this guy said, well, how how if CNN doesn't have any audience, how are they getting advertising?
The way it works, you and and do not don't doubt me on this.
Liberals are everywhere, and they fully understand what it takes to prop up the things they believe in.
They believe in CNN.
CNN is brave and courageous for soldiering on even though nobody watches.
They're sticking with the cause.
They're hammering Republicans, they're promoting Obama.
They're paying a big price.
Nobody watches, but we need to keep them on the air.
Now you can't go to the ABC widget company and say, I need a million dollars from you to buy a campaign on CNN.
The ABC widget guy is gonna say, what?
I'm not throwing my money away.
Nobody's watching.
So what the media buyer will do will suggest a cost per thousand campaign, which is different from results oriented.
Basically, when the commercial runs, there's no immediate evidence that it's resulting in higher sales.
Results oriented does.
You know if it's working right then or not.
That's what we do here, in large part.
So what the media buyer will do in order to save CNN will take this million dollars, theoretically, and they'll spend some of it at CNN and some of it at MSNBC, and then they'll maybe buy uh some local show somewhere, and they'll just add up all the eyeballs.
And they'll tell the client with our brilliant buy, which includes CNN, which is highly prestigious to certain people.
We got you on CNN, we got you on MSNBC, and we're going to reach X number of people.
And with this million dollars, here's how many people will see your spot.
And the client says, cool.
He doesn't care where the eyeballs are, as long as they are qualified eyeballs.
People that might be interested in this product.
Now, some are more sophisticated and will probably say, look, I don't want you throwing my money away on CNN.
There's nobody watching it.
You might also have a manager who loves CNN and will not have a problem with some of his dollars going there.
It's it's, folks, it is really it's it's it's it's easily done.
I got it.
I'm out of time here.
I wish I wasn't, but I am.
Okay, this is getting good.
Is it getting good with the White House and Doug Ilmendorf at the CBO on unemployment?
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