Patrick Bet-David sits down with TraxNYC to break down his rise to building one of the most recognizable jewelry brands in America, the hustle and controversies behind it, and how he became a fixture of internet culture through viral moments and high-profile collaborations with figures like MrBeast, Cardi B, Busta Rhymes, Kodak Black, Young M.A, Pauly D, Alex Verdugo, and UFC champion Jon Jones. Most recently, a heated confrontation with George and Freddy Akay of Akay Diamonds sent his latest video viral, once again proving his ability to dominate the cultural conversation where business and controversy collide.
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Ⓜ️ MINNECT WITH TRAXNYC: https://bit.ly/4q8qDCG
🎙️ FOLLOW THE PODCAST ON SPOTIFY: https://bit.ly/4g57zR2
Ⓜ️ CONNECT ON MINNECT: https://bit.ly/4kSVkso
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👔 BET-DAVID CONSULTING: https://bit.ly/4lzQph2
💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time!
TIME STAMPS:
00:00 - Show intro
01:30 - TraxNYC gives the backstory on Diamond District war.
24:35 - What makes someone in the Diamond District?
31:45 - TraxNYC's Jewish mother and Muslim father.
42:30 - Inside celebrity clients and collaboration
49:00 - Trust in the jewelry business.
54:48 - How to ensure you're not getting ripped off.
1:03:30 - Uncut Gems
1:11:00 - Tekashi 6ix9ine beef.
1:15:30 - Items that TraxNYC won't sell.
1:35:00 - Where to invest you're money.
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ABOUT US:
Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.
So if you're watching this and in the last week, if you haven't seen this one guy who lost his mind after a guy over a $22,000 deal and this video on Instagram.
You have to have not logged onto Instagram to have not seen this video.
I don't know how many views it's at right now.
The week prior to that, it was about Nick Shirley.
But this week, Trax NYC, Maksood, posted a video pulling up to this man.
Let me see how many views it's at right now, Rob.
Can you see it or no?
Let's see.
Pulling up to George.
Pulling up to George.
Right.
And it's got now 73 million views.
It's been shared 651,000 times.
Can we start off with the clip, Rob?
Just play the clip first.
This is the one that he spits in my face.
No, go to the first one, Rob.
Not to this one.
Go to this one first.
Where's my f ⁇ ing money?
Motherfucker!
Where's my fing money?
Where's my money?
I got this bracelet.
Where's my f ⁇ ing money?
What are you going to do?
What are you going to f ⁇ ing do?
That was four years in the making, right?
You say VBS, I3, 14K.
How long have you guys known each other?
You...
Huh?
How long have you guys known each other?
A...
Four or five years.
Yeah, 64.47.
Thief!
You f ⁇ ing thief!
There is a violence.
There is a violence.
That's what he says.
There's a violence.
Okay.
So you can pause right there, Rob.
So, first of all, Trax, it's good to have you on.
Thanks, man.
We had you, we were at a, what was it, a Art Basil event at the Soho House, the Manek event that we had a couple of years ago.
You had me as a fan for many years.
Yeah.
And then I see this.
I'm like, what the hell is going on?
Now, keep in mind, you know, the jewelry.
When people found out you're going to be on, I had no idea the gold business in New York was this political.
The amount of messages I got, fans and haters.
Haters.
Do you realize Trax is Trax?
That's a let me.
I want to know what happened.
So hold me back, these bastards out there, bro.
So tell us the story.
Who is he?
Who is George?
Who are all the people involved in that conversation?
Yeah, they are, you know, they're just the sneakiest people you could ever imagine.
Right.
I moved into this exchange in 2018.
And I signed with these landlords, this Baharian family, that the father or the uncle or whoever, you know, there used to be a bank there.
They bought the bank.
They renovated it into a beautiful exchange.
And the family renovated him.
I know the family for years, for like 20 years, 10 years before whatever.
And I'm like, all right, cool.
I signed a lease.
2018, I move in.
You know, I start doing social media.
I start getting popular.
And I fill up the exchange with great neighbors and everything like that.
COVID comes around.
And this family, I don't know if they're Turkish or Syrian Turkish or Christian or whatever.
Not that that matters at all, but that's just people are curious about shit like that.
And lo and behold, unbeknownst to anybody, they buy 50% of this exchange.
The exchange or the building?
The exchange.
Okay.
Building is a co-op.
Other owners, you know, in the diamond district for years, been buying over there.
All sorts of characters with their stupid business, you know, mentalities and schemes constantly.
Some bullshit.
Always a problem.
But whatever.
It's manageable.
And they buy into this exchange because I'm there.
Right.
And I'm bringing in good, solid tenants, and I'm bringing in clients steadily.
But when they buy in, they, as landlords, so to speak, they're really partner ownership partners.
They're not landlords.
But then they sneak down into the booth across from mine and they never say that they're partners or that they bought into the exchange.
They just say they're renting a booth.
So I meet them.
I say hello.
And I start treating them like everybody else.
And I see something's wrong.
The father, you know, I ask him to look, you know, we're neighbors in an exchange, in a jewelry exchange.
I got the windows and you guys got this booth.
And I go to this father and I'm like, yo, these are old school chains.
I could sell them.
I could do an ad right now, do a commercial.
And he's like, he looks at me like I'm some bum, you know, like asking for some years ago.
Yeah.
And I'm like, looking at him, I'm like, what the, what's wrong with this guy?
You know, what is he, what is he talking to me like that for?
Then the son is trying to, he's trying to lie to me, sneak a little lie.
No, this, that, this, that.
And I'm like, I'm seeing that these people are just doing dirty things.
I'm like, what is wrong with these people?
And I just start to ignore them.
I don't give a shit about them.
Then a client, you know, takes a picture and then he tags their business.
This is again five years ago.
Tags there.
I mean, tags my business with his picture.
It says tracks YC with the very same picture that dumb bastard you just had in the thumbnail or whatever, George, a guy.
And I come up to him and I have him and I take my phone and I show him my phone and I'm like, yo, why is your picture?
What is this?
He grabs the phone out of my hand.
This is five years ago.
And he's like, and he's holding it like this.
He's like, no.
I'm like, did you just fucking grab my phone?
This is five years ago.
Yeah.
So you guys have had a feud for years.
Yeah, yeah.
No, I was listening.
He grabs my phone out of my hand and he's holding it like this, like I'm a, like I'm a child, like, you can't have this.
It's mine.
I, I snatched it.
I'm like, yo, bro, do you know what you're doing right now?
So then I start to beef with them and I start to warn them.
I'm like, yo, I'm not the one to play with, bro.
And in person, and then it turns out that they reveal that they bought in.
Then they're feuding with the actual landlords.
Then they're bringing in their own super.
Then they're firing a security guard.
Then they want to close the shop this way.
They want to close the shop when they leave, not when I close at seven.
They want to leave at six.
They want to close the whole shop.
I'm like, yo, get the fuck out of here, man.
I didn't sign my lease with you.
I don't know who you are.
I don't accept you as the landlord coming downstairs and pretending to be another tenant, you know, doing some sneaky garbage.
I'm not here for it.
I don't accept it.
I don't need it.
And I warned them.
And I warned them and I warned them and I warned them, don't do it.
Don't say your tracks in my C. Don't do this.
Don't do that.
He feels like he, you know, they felt like they bought in and now they own me.
They could say their tracks.
They could say this.
It's like I could come in here and I could say, I'm valutained and I could take your shit and I could, you know, tomorrow say I'm PBD podcast.
And just because I'm here, I'm there.
Just doing extra shit for no fucking reason.
So whatever.
But you know what?
I'm trying to market my business.
I'm trying to keep the peace.
I'm trying to do whatever I'm supposed to be doing.
And that's it.
New Year's Eve rolls around.
I'm happy.
I closed out of my record year.
Yeah.
I am uh I sold five million in December.
December alone.
Yeah, December alone.
Five million, you know, we're doing 40 million a year, whatever.
I don't even know what it is anymore.
I did my record December, record margins and volume and so on and so forth.
I'm happy.
I have my team.
I have all my ducks in a row.
I don't have any bullshit going on.
And then somebody comes up.
One of my members of my staff comes up to me.
He's like, yo, Max, a customer's looking for you.
There's 14K, 10K, and this happened and that happened.
I'm like, what's going on?
And then I go downstairs and the customer's there, desperate and sad on New Year's Eve.
And he's like, I bought this.
This guy said he's you.
I'm like, that I'm like, I can't take this shit anymore.
I'm just about to get enjoyed.
I'm not waiting for New Year's Eve.
This is New Year's Eve?
Yeah.
I'm not watching it drop the ball drop and thinking I can't wait till Monday to confront them.
I'm like, you know what, man?
Come downstairs.
I go inside their booth.
All right, since they're saying they're me, I must be them.
I go inside their fucking booth.
I give him his 22,000.
He spent 21,000.
I give him 22,000.
I said, you're made whole.
That's it.
You know, he's finally happy.
He's relieved because he's not, you know what I'm saying?
He's a regular dude.
I don't know where he got the money, but he's just a regular guy.
But, you know, these regular people that make money or get money somehow, they trust me.
They believe in me.
So they're looking for me.
This fucking dickhead says to him, he shows up a picture of Trax My C jewelry.
He's like, oh, I'm out of stock.
I'm going to order this later.
But I have this for you now.
And he tricks him.
And he does this nasty, sneaky shit that I warned him not to do five years ago.
So I get behind the counter and I go to war.
This is the clip, the first one that we showed.
Yeah, the first one is the one where I'm right here.
But what I'm saying is when you went to war, that's what you're talking about.
Yeah, this is after I fucking trashed their, you know, their scales and all their other shit.
This right here.
Rob, you want to play this?
This is, yeah, this is what I, with the customer.
The receipt from this disgusting company that pretends to be me, says they're TraxMyce, sells my customer a bracelet, rips them off, and rips them off on the gold.
Shit, they're saying it's 14 karat gold.
Well, we're going to test this bracelet right now.
Start the test.
10 karat gold.
So did they say they were Trax NYC?
Yeah, he tried to portray one of your products.
He said that he ran out.
Right.
He came up with a scheme.
Right.
So that we sell.
So you came with a picture of Trax and YC.
Yep.
I opened up the website for and then he said he ran out, even though he has nothing to fucking do with me other than to steal my fucking customers all day long.
These rats have done this over and over.
Okay.
So that's the customer.
$21,000.
You make him whole, $22,000.
You go up to him.
You guys have that issue.
Then you leave.
What happens next?
Right.
Well, before this, you could go to the next clip.
You just go to the next one.
I think it's this one when I made him whole.
And that's me fucking their shit up over there.
I just had enough.
Oh, I haven't seen this.
Yeah, this is the one.
So where is George?
Are you in a room where George is also in this room?
Not at this.
George is enjoying his New Year's Eve with his dumbass family somewhere.
Press play, Rob.
So not only did these fucking pieces of shit.
This is what started it.
Okay.
Rip you off on this fucking thing.
It turned out to be nine karat gold, right?
You had a check?
Yes.
So they're going to be giving you $1,000 on top.
Here's $22,000 for your fucking trouble.
These fucking bumps.
Is that them?
Yeah.
Their area.
Stop being green pieces of like shit, stop tracks.
I want this coming up.
That's their area.
You're doing that.
Yeah, it's on now.
So they're seeing this.
Yeah, it was a surprise.
What time is this?
Sorry, I surprise for this motherfucker end of the day on new year's eve, but what time?
4 p.m, 5 p.m.
So this is 4 or 5 and customers are around.
Yeah, now can you pause it real quick?
Yeah, where are?
Where is your shop right across from where i'm standing?
So this way yeah, right across, I might do the windows right, just like where the booth is facing.
I'm looking at my shop right there all day.
You guys are seeing each other.
I don't see them because I don't sit in my shop.
I have a mezzanine and I do my shit.
I have a team that runs my store downstairs.
You're upstairs.
Yeah, i'm upstairs.
I'm running around, i'm doing, you know, and I have a team, but I see them as i'm walking in, walking out, walking in, walking out.
But you know, I and I don't really sit in my shop for that particular reason.
I don't want to see these disgusting uh brothers and and and and their scheming ways.
I just don't want to be around it.
Man I, i'm very fickle when it comes to like that.
You know i'm saying if I don't like a person I just don't want to, I don't have it in me because i'll lose it.
You know I don't have it in me, okay?
So they see this clip.
This is end of day four, five o'clock.
Yeah okay, new year's eve, december 31st.
Yeah, what happens next?
Do they call you?
They don't call me.
They start trying to call the cops.
You know i'm saying they start trying to do this, they start trying to do that.
You know the police show up and they realize it's a civil matter because i'm refunding a person.
They, it's an impersonation my, when the cops come, my NYPD uh, you know my staff tells them, hey, we had to make this customer whole 22 000 this that this, that it's not just a clear-cut situation.
So the NYPD leave.
They show up the next day and but you know the heat is already on from this video and they're thinking, you know like, let's talk like gentlemen.
He says, or was, so to speak right, because he knows that the heat is on on this.
So it on the january 2nd, I pop out and then you see the events uh uh, you know he's sitting in his booth, this George.
Okay, so that's two days later yeah, and then this is the one you pull up to him.
Yeah, that's what we already played, so got it.
And he's surprised he's not seen you coming in.
You could.
So, by the way, pause.
Right, there are you on that site.
Yeah, that's tracks of my city.
I see it right behind it.
Okay, now I get it.
You guys are literally right next to each other.
He moved in there to steal customers for years.
That's what the he did.
They saw I was a successful guy and, like vultures, like parasites man, like parasites.
They moved down there.
At first they didn't even put their name on their booth so they could just say their tracks and y see, you know, saying they're sick, sick people bro, they're not regular people.
They don't buy a cup of coffee over there, bro.
They don't do nothing, they're cheap as hell.
You know where are they from?
You say Turkish.
I heard Syria.
I heard Turkey, I heard this.
I heard that.
You know i'm saying, listen, these are all Lines on a map.
I've been met so many amazing Turkish people.
I've never, ever, ever seen anybody like this.
Okay, so then, what does it say, Rob, where they're from?
Does it say anything or no?
I'm looking right now.
Yeah, so after that clip, after that clip, that's when just sitting there trying to steal customers from me and then lying.
No, just that bold-faced lying shit.
No, I didn't do it.
What?
You know, I'm like, yo, you fucking retards.
I had enough of that shit in the Diamond District.
Tell me one bold-faced lie to my face that you didn't do this and you didn't do that.
That's what you're going to get from me every fucking time.
So now go back to the Alaska.
And the last clip is when it's tipping point.
That's it.
That's when I already hit him and I posted this video and then I come back to him.
They're already closing the exchange.
They're lowering the gates like this.
This is what January 2nd?
Yeah, this is January 2nd.
This is after the Freddy trying to strangle me.
Like you can't really see it here.
But the guy who has his hand, one hand on my shoulder.
Black sweater.
The other hand he has on a chain like this.
And he's twisting it and strangling me.
Go on the Instagram account to show the full clip.
Bullshit, bro.
So he's trying to strangle you.
I think you were just on it.
Yeah, it's the third one.
Third one?
Yeah, right there.
No, no, no.
previous one right this one yeah that's right who was that guy Who's the guy who's got a father?
That's his brother.
That's his brother.
George and Freddy.
The two brothers.
You know what I'm saying?
He put his hand on my neck right away after his brother spit on me.
Who's there with you?
My staff came to rescue me.
Strangled me with my own chain.
Get out of this hospital.
Tracks and YC.com.
I love how at the end you just had to put tracks and yc.com.
You're just non-stop with it.
Why not?
No, I respect it.
And then the last thing is the clip that we saw of everybody walking out being arrested, handcuffed, but you weren't handcuffed.
So why were you not handcuffed?
And is this the one, Rob?
Yeah, go ahead and play this.
Well, because the NYPD decided that spitting and strangling, you know, they're looking for bruises, the NYPD.
Okay.
And that's you.
You know what I'm saying?
Yeah.
You know, if you were assaulted and you want to catch an assault charge, you put a bruise on somebody, that's an assault.
That's what they told me.
Okay.
If you have markings that they could photograph so they could, you know, prosecute a case to the judge.
Because if you say I assaulted you, you assaulted me and you have no markings, it's a hearsay type bullshit.
But if you have markings and they could have pictures of those markings, they could prosecute an assault charge.
So that's what they look for.
And I'm the only one who had markings because I got beat the shit out of by everybody.
How many of their guys jumped you?
What was the total?
I mean, it was the father.
The father is George?
No, the father is the older man, the father of George.
I know George and Freddie look like they're 80 years old, but they have a father that's, you know, he's standing like right next to whatever.
These are the two brothers, George and Freddy.
Okay, and the third brother.
And then they have this hitman over there with the other one there, whoever the fuck he is.
Is the father in this picture or no?
Yeah, he was in there somewhere.
Yeah, there's the father right there standing in front.
You know what I'm saying?
He was doing some kicking and some fucking screaming.
The dad was kicking.
Yeah, the dad, all I saw is, you know, everybody's coming.
I saw the dad just like his foot coming out.
And then, you know, this idiot threw a scale at my head as well.
And it hit one of my employees.
It's, you know, we're getting the surveillance footage.
You know what I'm saying?
There's Marcus, my team member.
The other father's over there somewhere.
So they're trying to break it up.
My staff come take it up.
But I can't breathe.
All I could do is pull back on the chain to try to breathe as this fucking idiot is pulling on my chain over a refund and all this and all that.
Listen, man, this is all a bunch of bullshit.
These people, you know, only just, it's just, this whole saga is an example of blind greed.
You know, money is my God.
This is what you're looking at.
Okay.
I have money.
That's what they came up to me.
This fucking dumbass, when I was arguing, you know, years ago with this fucking idiot, Freddy, in the middle of the argument, he, you know, I'm talking to him and he shows his watch.
He's got a gold sky dweller on.
He's like, you know how many of these I have?
I'm like, what the fuck difference does that make?
That you have to say, I have this.
So you could say you're what?
More important than me?
Because you have more sky dwellers?
Because I don't have enough sky dwellers in my showcase.
You have more.
That means you're greater.
What is your logic, bro?
They're all about, you know, I have money.
I have money.
These are just the lowest, biggest losers that without the dollar sign, they have nothing.
They have no ability to communicate.
They have no social skills, no personal skills.
All they have is a dollar to go, I have more money.
And it's just disgusting.
People like that are disgusting.
Now, let me ask you this.
This event that took place, are they in jail?
Are they out?
No, they got out.
They got criminal charges, the two brothers.
Assault charges, but I call the prosecutor and the DAO.
I'm not here to be strangled.
It's still a little hard to swallow over here, bro.
I'm not here to be strangled like a misdemeanor.
You know what I'm saying?
I never strangled anybody with a chain.
You know, I had markings.
I don't bruise easily, dude.
I had markings all around my neck, man.
And, you know, like to be strangled and pulled on like this.
And just, I'm just, I'm just thinking, all right, I know my staff is going to come through.
I got some serious guys on my team that they're not going to play around.
And they come and they rescue me.
And, you know, and then they start fighting, brawling over there as well.
They lost it.
They lost it.
They got exposed.
How many businesses are in there?
Maybe like 10, I think, or something.
So what are the other guys saying about it?
Do they know about the feud between the two of you?
Yeah, the other guys all hate them, but they try to kind of, you know, use them as a counterbalance towards me, but they know that's, you know, because they don't want their rent raised.
So they're like, hey, hey, you know, I'll be on your side.
You know, you're the partners in here.
They're all playing a game.
You know, people want to keep the rent low.
They want to be able to, you know, I pay for the windows.
The windows are, you know, all together like 40 grand plus.
A month.
Yeah.
Okay.
I'm paying for the windows and I'm bringing customers from around the world.
All right.
And if you're paying for a booth that's four or five grand a month per day, that's nothing.
Okay.
You sell a watch a day from some spillover customer of mine.
You're in the profit.
You're good.
So their business is to, for me to fill the exchange, pay for the windows and, you know, get a little something.
So they're playing, they're playing, but they don't give a shit about them.
You know, the Baharian landlords are good people and they're easy to do business with.
They're normal to do business with.
Baharian?
Are they Armenian?
No, they're Baharian.
Jewish, Baharian, Jewish family.
Jewish, Baharian family.
And that's fine.
And we do it and we pay the rent and we all get along and we all say hello in the morning and we say goodbye and I take a ring over here and I take it over there and I bring a customer here and we all work as one normal community.
It's only those motherfuckers in the middle that fucked it all up.
I was doing events in there.
Was doing there.
No, no vision, no talent, no nothing.
Just let me steal and let me sneak and let me stay.
They deserve everything they're going to fucking get, those motherfuckers, huh?
How much longer are you going to stay in there?
I'm going to stay in there indefinitely, you know, because I like that place.
I like doing business.
I have the mezzanine in there as well.
I'm better off in my own space, but I like community.
You know what I'm saying?
I'm better off in my own space.
I got to buy my own building.
But I like the community so far.
So I'm just doing it like that.
And that's it.
It's an exchange.
You could come.
You could take a look.
You don't like mine.
But don't say you're me.
I know the temptation is there when the customer's there going, are you tracks?
Yeah, I'm tracks.
You're not tracks, man.
Don't say you're fucking me.
You greedy, retarded bastards, bro.
And you think you're going to get away with it.
And there was other sneaky bastards, you know, doing sneaky shit, but I let it slide.
I let them correct their ways.
I don't want to destroy their business.
You know what I'm saying?
Because then they're going to hurt and then they're going to cry.
So I rather sit here and lose a little bite than cut them into pieces.
And I do that to some of the people, the bribes, and they know who they are.
The slobs coming up with a bribe, laughing, thinking you're smart.
You're not smarter than me, bro.
I see what you're doing.
You fucking whatever.
Got it.
So it's funny because you seem like you don't want to be there, but you also don't want to leave.
It's like you love the game.
What is the profile of somebody that makes it on 47th in the district?
What is the profile of a good businessman that makes it?
Do you have to be feisty?
Do you have to have a little bit of an edge?
Yeah, you got to have something going on, man.
I mean, the people that made it, the sad thing is, the people that have been successful for years in that business are some of the most ruthless people ever.
In jewelry.
That are, period.
They don't, they are just ruthless, okay?
When they're giving out credit or who they could rip off or whatever point of leverage that they could squeeze, they squeeze on it each time, every time, 100% of the time.
Okay.
Wherever they could lie to you, they lie to you.
Wherever they could fool you, they fool you.
And those are the people that have been successful.
But it turned it into a disgusting business that way.
When I was a kid, and I showed up there when I was 18, 19 years old, the people there were just disgusting.
The way they treated one another and whatever.
So 20 years ago.
Yeah.
Who did you work for at first?
I didn't work for anybody.
I just started photographing jewelry and putting it up on eBay and then selling it and then buying it from Canal Street.
By yourself or with a partner?
By myself.
Got it.
Right.
I hired my friends that, you know, the drug addicts that I used to have for friends I hired.
Back in the days.
Back in the day.
And then slowly you build yourself up.
Yeah.
And slowly I learned.
Well, I was building myself up pretty quickly.
Then I had to take a backstep because I was a young dude.
I got overwhelmed.
And I made mistakes.
You know, I was 18, 19.
And it took a long time to correct them.
But now I have the wisdom to do what I need to do.
I know what.
What did you do?
Huh?
What mistakes were there?
What mistakes?
Well, you know, I lost some of my key people because I ruined the relationship.
Right.
And then I had to backtrack for a long time.
The real mistake was my prices were too low.
My profits weren't high enough.
I believed too many people that were disgusting, like my other landlord, and they were all using and taking advantage of me.
You know, and I was just doing stupid business decisions that didn't make sense.
And then, you know, I started watching Warren Buffett and I learned what business is with one thing that he said that really changed everything for me.
Okay.
He bought a windmill company.
The windmill company was failing.
You know, and they were doing all sorts of shit, building windmills, doing this, doing that.
And how did he turn it around?
How did he turn it around?
Well, he stopped producing windmills, which were a loss in production.
And then he raised the price on certain key repair components.
And then it was in the green.
So you cut down the production of things that are at a loss.
Stop selling things that are giving you a headache and just focus on what makes money and increase the price on that.
And that's it.
Keep your business profitable and in the green.
So here's an example for my business.
I would have, you know, a 10-carat chain that's very light, but it would snap very easy.
So don't sell it.
That's it.
You know, you don't need a chain that snaps and then the customer's returning in two weeks or they think it's bigger.
They think it's this or think it's that.
If it's a headache, raise the price and forget it.
Just keep your business profitable.
Stop trying to please everybody and get every sale.
That's not business.
Okay.
Volume is not business.
Profit is business.
Keep your profits high on things you could sell.
Keep your expenses low, profits high.
And then when you know to make a move forward, you make a move forward.
I was making moves forward out of a self-esteem.
I'm an immigrant from Azerbaijan.
I landed in America in 1993 with my parents.
They didn't know anything about business.
Okay.
I opened up my business 11 years later in 2004.
I didn't even know if I could have a business.
I didn't even know if I could be successful.
So I had one foot in, one foot out.
But it's not about how you feel.
Business don't give a shit how you feel, whether you feel confident or you doubt yourself.
Business cares about your profit margin, what you're selling, and the principles behind business.
And that is something I had to wake up and learn that all these stupid feelings from Azerbaijan and the Soviet Union don't mean anything.
What means something is the product, the customer, profit margin, and things like that.
Yeah, it's funny because like I was telling you pre-going live, the moment we announced you're going to be on, I started getting messages.
FY, some people that are watching this, Trax is on Manect as well if you want to go find him.
The only thing is on Manect, you can't find him under Trax.
You got to look up Max Sud, M-A-K-S-U-D, Agajani, A-G-A-D-J-A-N-I, and you can ask him any question.
Prior to buying anything, I would probably be asking him questions saying, what do you think about this?
Just for a second opinion.
But when we announce that you're going to be coming on, next thing you know, I'm getting messages.
I cannot believe this.
Do you know what he did?
Do you know who he is?
This is happening to him.
There was some one guy named Joseph said he used to be in business with you, Kawari Akari.
You know, I don't know.
He says he's the one.
He and him did eBay stuff together and all this stuff.
He used to be in ninth grade.
I can't believe he had him off on Manek.
Manek, yeah.
He was in ninth grade.
We were in a class together.
This fucking guy, bro.
He keeps thinking he started me and he did this.
He did that.
His father was a jewel.
I was working on Canal.
And then he hired.
I hired him.
His father was a jeweler.
I went over there.
And, you know, God rest his soul, his father passed.
And, you know, I saw how to size a ring for the first time.
He's three years younger than you.
No, no, we were at the same age.
Ninth grade.
Ninth grade.
We were together.
And then we graduated.
I started my business.
And then he's like, yo, you started.
I saw him on Canal Street.
You started the business.
Yo.
And then we go.
That's how he speaks.
You know, I started you.
And then, you know, we go over there.
And he shows me, and his father's a jeweler, how to size a ring.
He teaches me a thing or two and introduces me to a couple of people on the block.
I'm like, cool.
You know, I'll hire you, you know, and this is my business.
I'm starting it, but I'll work with you.
And if you do well, you know, I'll cut you a piece or I'll get you this and get you that.
And all of a sudden in his head, he's a partner.
He's an owner.
He's this for the rest of his fucking life.
It's an ego trip, man.
These people are crazy.
Okay.
And you know, you're getting these haters popping out and saying, do you know this?
Do you know that?
They don't want me to be successful being an honest person because they went the path of the scumbag and they want to stick to that path because they believe that's the way the world really works.
And when they see an honest person being successful, it puts their whole philosophy in doubt.
So they want me to fail.
You know, because I'm actually doing actual business.
I'm changing the way the business is.
And they want to see me fall because of that.
You know what I'm saying?
And that bothers me, but it's okay because I'm ready for it.
Just like I was ready for it with those fucking stupid ass Akai brothers.
There's a lot of people circling around, you know, like hyenas trying to take a bite here, a bite there.
But once you get one and you get to grizzle them, and then they limp away half dead, then the rest of them know.
In the space you're in.
By the way, you said your background, Azerbaijan, Baku.
Is it true it's half Jewish, half Muslim?
Yes.
Well, my mother's Jewish.
I was raised Jewish.
You know, my dad never told me anything about the religion.
But then I found the Quran in the house, you know, when I was 15.
And I'm like, oh, I guess so.
Are you a Muslim, dad?
And he said, yeah.
You found out the first time he was Muslim at 15.
Yes.
Your parents are still together.
They're not together anymore.
But they separate when I was 25.
So they were together for 25 some years.
Maybe even a little longer.
Yeah, like 30.
Jewish and Muslim.
Yeah.
How did that happen?
Well, you know, the Soviet Union, it wasn't very a religious state, you know, so religion didn't play a factor back then.
You were just all communist, I guess.
So communism was above religion.
Yeah.
Yeah.
Yeah, absolutely.
Interesting.
So, so, I mean, genetic-wise, that's like perfect to get into jewelry, no?
I suppose so.
I mean, I'm happy with it, you know, because it gives me an open-minded perspective on faith, you know, whether it's Christianity or anything.
And that's it.
You know, I mean, my sister, I shouldn't say this, but I'm going to say it anyway because it bothered me.
My sister's like, don't say you're half Muslim because, you know, because she's an Orthodox Jewish.
And the people in her area, you know, Muslim is like a terrorist.
I'm like, I don't give a shit what they think.
You know what I'm saying?
Like, some of these Orthodox people are like, Muslims are scared.
You know what I'm saying?
Or I'm like, that's disgusting.
That's disgusting behavior.
You know what I'm saying?
Judging a person because you're scared of what they look like or what their name is.
All these fucking labels.
Listen, man, these are all lines on a map.
And I get a lot of that.
Oh, I'm Armenian or I'm Georgian.
Oh, I'm this or I'm that or I'm here.
Or someone messaged me in a DM and you know, don't be blaming us for genocide and bad.
I'm like, shut the fuck up.
Okay.
All right.
These are all lines on the map.
Your great-grandfather could have been from, you know, another place and you don't know it.
You don't know where these people are from and who they, you know, got together with, hooked up with 300 years ago on what line or what border.
It's all in your head.
You know what I'm saying?
It's a bullshit.
So with this event that took place, the event that took place at New Year's Eve and then the January 2nd.
Did you notice traffic being up?
Did you notice?
Did you notice people just coming in just to see you guys?
I got a year's worth of marketing in a weekend.
Before that, before that on my Instagram, I had 100 million views in 30 days.
Because I was doing a lot of videos and shit like that.
100 million in 30 days on Instagram.
Before.
Which is not bad.
Yes.
Now it's 320 million.
In a week.
Yeah, in the 30-day trailing, whatever.
Okay.
So now I'm up to like 320 million views.
And then, you know, they're probably going to be the same thing on YouTube and things like that.
You know?
So that's a lot of views and that's a lot of business.
And that was a big boost.
Thanks, George.
And Fred, thanks for ripping me off and strangling me, man.
It all worked out.
Not for you guys, though.
So the next thing is, you know what I'm saying?
I'm not here to be spat upon and strangled by these motherfuckers.
Excuse my language for nothing.
Okay.
I need to get restitution and I'm not going to keep a penny of it.
I'm going to give it to my family, my staff, and the people in New York and like throw the money in the air or something, whatever.
So you are going to sequester Bradford Cohen.
You know, he reached out to me as a client of mine, a serious attorney.
And he decided to take the case.
So whatever Bradford could do as what's fair restitution for me and my staff.
My staff comes to work to sell Julie.
They don't come to work to rescue me from murder, bro.
They're not coming to me to deal with them to begin with, stealing clients and all that other stuff.
They keep coming to me and they're like, yo, this is happening.
This is happening.
I'm like, yo, man, talking about it.
And these bastards, they're like, yo, let's talk.
Now that I put the heat on him, he comes up to me, let's talk like gentlemen.
Just the biggest hypocrite.
Ready to say anything when it's now time to talk like a gentleman.
For four years, I warned you.
I don't need to talk to you about anything.
I'm telling you, don't do it.
These are the consequences.
I'm not here to go back and forth and play with you, play your game.
And I don't advise anybody plays that game because some of these people, and it's that Middle Eastern mentality, and then no, no, those people need to be beat down, okay?
Not physically, so to speak, but metaphorically speaking, it's in a disgusting aspect of the culture.
No, this is this and this and that.
And here that's why the Middle East is in a shithole, as Trump would say.
You know what I'm saying?
Because people playing too much, man.
What's the worst event that's happened there?
I mean, has there been any has anyone died?
Has there any been any massive crimes that has happened in that district?
I mean, if you're telling me spitting on someone's face, you know, when you see that video, that was pretty much the worst.
That's what doesn't happen.
You know, listen, everything revolves around money.
Nobody there gives a shit about anybody.
You know, they all want the money.
And that's the, I mean, you know, brawls happen all the time.
Okay.
It's either a robbery or it could be a brawl over something because somebody is just blatantly stealing or, you know, give me my shit.
And people raise their voice.
But no one is as low as this dumbass bastard right here, spitting in my face and then running away behind the counter.
I tell you, that's a horrible look.
Yeah, yeah.
That is the lowest of the lowest.
And talking shit.
And then his brother is like, you know what it is?
Watch his brother's hand as he puts it on my neck right there.
Like, once you start to play that, press play.
And I start to move right there.
He has his hand on my neck.
You see that?
Yeah.
Yeah.
Don't put your fucking hand on my neck, bro.
This dumbass bastard Fred.
You put your hand on my neck.
That's why I slapped him right across his face.
His brother spits on me and he pushes me.
They think they own you.
We're the landlord, so we own you.
Yeah, you own me, you fucking dumb motherfucker.
I'm sorry to lose my temper over here, bro.
But you know what I'm saying?
The notion, and you're not a landlord, bro.
You bought into an exchange.
Collect your portion and get the hell out of there, bro.
You're banned.
They're walking out in handcuffs, these stupid bastards, the father and the two sons.
And then he turns to me.
He's like, this fucking idiot, Fred.
And he turns to me and he goes, Eviction is coming.
First and foremost, yeah.
How many years are you in America?
You can't speak English, bro.
Your father don't speak no English, dude.
My father speaks English.
He's walking out in handcuffs.
Eviction is coming.
Eviction is coming, bro.
You don't own any fucking thing, dude.
You bought 50% in.
You're not an operating partner, bro.
You're an idiot.
You're an idiot, bro.
You should have gave a refund, you dumb bastard.
You're walking around in handcuffs.
Shout out to the NYPD smiling.
But what I'm saying is, if a guy does that to anybody, I would never do business with a guy like that.
I don't know the guy.
I don't know.
First time I'm learning about him.
His name is George and his brother Fred.
I would never do business with some.
That has got to be the worst.
And by the way, is that the last guy that's being walked at the father?
I never did that in my fucking life.
It's the last guy that walks out.
That's fucking father.
That's the fucking father.
That's the 40 months.
That's your brother.
That's Fred.
Yeah.
And then that's the father.
Yeah.
Got it.
Yeah.
Father.
So exchange.
The father's raised, one who raised his kids.
Someone translate this shit to the father so you know what the fuck to do.
Yeah.
I mean, the spitting part is where it got to me.
I'm like, too much out of control.
Yeah, bro.
That's the ultimate insult.
Listen, ultimate insult.
$40,000 a month just for the windows, plus more for my mezzanine.
Okay, you're talking about I'm a tenant that's paying over $50,000 close to $60,000 a month, right?
Okay.
$60,000 a month, not a little amount of money.
I ride an electric scooter to work, okay?
Because I like to go through the traffic or whatever.
A standing scooter, a fast one, or whatever.
Literally, that's what you do.
I mean, that's what I, in the summertime, that's what I do.
Okay.
Now I drive or whatever in the car because it's cold.
But I like to ride in the summer because I like to get the exercise, you know, from Queens or whatever.
I just like it.
I don't need to impress anybody.
I get there.
I leave my scooter in front of my shop.
You know, it's mine, my shop, my window.
He's telling me, you got to move it, this, that.
You know, it doesn't like the way it looks here, there.
It's my window, bro.
I'm paying $60,000 a month.
I can't leave my scooter out front, bro.
You want to lose a tenant?
I'm the tenant.
I'm the one bringing the customers from around the world.
I'm the creative person.
You're the fucking bum saving every penny and not spending it since 1972 who still can't speak English.
That's you.
I'm a person who's fucking building a business since 18 years old in a creative way, not fucking anybody over, not stealing anybody's ideas, hiring young, diverse fucking people, doing the right thing, bro.
I'm putting a scooter out front.
You're telling me what to do when your sons are stealing my customers, man.
This is what you get.
You know what I'm saying?
People could have it correct for a long time in life and then shit catches up, right?
You don't want to be like Diddy when you're 50 or whatever.
You could have it all going well.
Money and all the sky dwellers you can imagine.
And then your end looks like this.
You got to do it correct, man.
Come on, bro.
So talking about Diddy.
I see some of the guys you've done business with over the years.
Let me see if I see.
Is that on the site?
These are all the people that go back to the homepage, Rob.
Yeah.
So Paulie D. Brister Beast does a lot of business with us.
Mr. Beast?
Yeah.
He's the best.
I mean, Mr. Beast is another fucking level.
Tell me why.
Why?
You made the diamond YouTube channel thing for him?
No, I make his gold, the gold medals for his Olympics and all his other.
Oh, there it is.
He wires over the money, man.
And we're going to do a video soon.
He wires over the money for the gold.
And, you know, he's not playing around.
He gets the real gold.
If he's saying he's giving out $100,000 worth of gold, he's giving out $100,000 worth of gold on a gold medal.
And it's like two seconds in a video for two seconds in a video.
We make him a gold medal.
Check this out.
He bought a $100,000 gold medal.
He bought $100,000 gold medal.
He used it for the video.
The customer didn't want the gold medal, so they gave the customer the $100,000.
I got the gold medal back.
And now the gold medal, since the gold price went up, is now $130,000.
So I got an extra $30,000 out of it, bro.
So that's Mr. Beast, bro.
That's a different level, man.
You know, a bunch of people.
Easy to deal with.
The best.
Listen, bro, this is the best that America has to offer.
Mr. Beast.
Yeah.
That's the best America has to offer.
So let me ask you: out of all the people you do business with, who is tough to get payments of?
Is it athletes?
Is it MBA?
Is it MLB?
Is it rappers?
Well, hold on.
There's nothing worse than the rap culture or the rap client.
I don't give a fuck.
Okay.
If you're a rapper and you don't want to do business or you don't do this, take your money and shove it up your fucking ass straight out.
Okay.
I don't need to be told, they like to get ripped off.
They like to get duped.
I'm not in the duping business.
The athletes are great.
Business people are the best, right?
You're the best client anybody could want because you're smart and you have money.
You know, this is what you want.
You want to buy a motorcycle.
You want to buy some shit.
You hire the money.
You want your product.
Good night.
Goodbye.
They want to be told they want to be this VVS.
They want to go, ah, ah, ah.
They want to pull up to the shop with 50 extra people.
One of them who wants to steal.
One of them.
It's the hood mentality.
That's just really what it is.
Now, that being said, you know what I'm saying?
I'm a big fan of rap.
Kodak Black.
Boss Man D Lo hit me up.
Bobby Schmurder hit me up.
You know what I'm saying?
I love Boss Man D'Lo.
That's my favorite rapper right now.
Him, Kodak, and whatever.
So I love it.
And Young May was a great rapper.
Cardi B. Great.
So I don't want to shit on him completely, you know, but I'm not going to hold back because I'm not here to, and they understand that.
You know what I'm saying?
When it comes to the money, they don't know how to do it.
And that's why they always end up broke.
Rappers?
Yes.
They're stealing.
And, you know, Buster Rhymes, another great client of mine.
They're stealing.
They don't know how to manage their money and their money's getting siphoned off.
And they don't even know it.
And then the person that's telling them what's up is the enemy.
The person that's giving him the bad news is the enemy.
It's the mentality.
And I'm not with that mentality.
I'm just not with it.
I don't give a shit, right?
I want to sell on tracksyc.com.
I want to do my own thing.
You need me.
I don't need you.
You want an honest person to do business?
John Jones is my boy.
You know what I'm saying?
The UFC fighter.
Yeah, he is the best.
After the UFC fight, he pulled up.
After the fight where he in Madison Square, where Trump was at, and Elon Musk and everybody came the next day.
And Kodak was the man.
But you know, Kodak, you're waiting for him for two hours, three hours, four hours to pull up.
You know, I'm waiting in his lobby of his hotel.
He's upstairs.
Kodak, it was funny.
I finally go up after like two hours to Kodak.
So he's in the bedroom over there.
You know what I'm saying?
And I'm just there.
I'm like, all right, but his crew is there.
So I start talking to his crew.
I'm having a good time.
And, you know, I just glance into his room.
He's sitting in the dark.
You know, he's got these big eyes.
He's sitting in the dark and he's just blinking, looking at me, brushing his hair like this.
You know what I'm saying?
Somewhere in his room.
And I'm like, you know what I'm saying?
But that's a fun experience.
Kodak is fun, but he's on his own time.
Kodak's on his own time.
Kodak is on his own time.
Who else have you done?
You did stuff with, is it not Diddy, but you did stuff with 50 or you did stuff with him?
I can't even mention his name, as it turns out.
Did he?
The other dude.
Money by Monday, I think I could call him.
You can't mention his name.
Yeah, I used his image or something like that.
And, you know, he's not one to play with either.
Let's just put it that way.
Really?
Yeah.
But you respect that.
Yeah, I respect it.
I mean, it was fair.
I did what I did because I wanted a little attention from him and I wanted to do a little something.
And, you know, he was fair.
But he was not playing around.
It was a money by Monday situation, but you know, that's what I wanted.
That's what I wanted.
You know what I'm saying?
I didn't react to 50 or whatever, like I did to these guys, because what I owe, I pay.
You know?
So that's it.
Oh, you got to be kidding me.
It wasn't that much.
It was nothing near that.
He started with that and you settle with it.
Yeah, no, he came with a donation to his charity.
And respect.
Very respectful, man.
Fair, fair.
But he is another man that is calculated and intelligent.
Okay.
This is a calculated, intelligent person.
Okay.
There's something that a man is.
All right.
And he understands these rules, these subtle rules of between me and you, me and this guy, me and this guy.
You know, how to behave, not to overcross any lines.
And even if I overcross a line, you are not going to react right away.
You're just going to take note that this person is off, right?
You know what I'm saying?
That's how a man acts in this world.
And, you know, it's a shame in the hip-hop world how they disrespect one another, baby mamas, and this and that.
And they just love to disrespect.
And then people get, you know, from the documentary, nothing hurts more than to find out that Tupac got killed, you know, over that jealousy.
That's what it was portrayed to be, allegedly, or it seems, you know what I'm saying?
Because of Diddy.
Yeah, Diddy, you know, being the hater that he was, sneaky, he's another sneaky one.
You know what I'm saying?
He's another sneaky one.
That's what it seemed like from the documentary.
Oh, it's all love.
I'm love.
I'm love.
But really, he's this and he's that.
Now, he could be something else.
I don't really know, but that's neither here nor there.
But to see these people die because of the stupid bullshit, to miss out on these talents like Biggie is sad.
Biggie and Tupac.
Both of those guys.
Yeah, both of them.
They should have been here right now.
That would be, it would be unimaginable.
Yeah.
It's incomprehensible.
I totally agree.
By the way, stay on that because that's interesting what you just said.
Because you said one is sneaky, one is a businessman.
So you said 50 is a businessman.
He's a man's man.
And Diddy is a little bit more on the sneaky side.
But you said there's some rules and codes.
Right.
To be in that world, you know, in the jewelry world, doing business with all these guys, you have to know the power place, right?
You have to know the human nature side.
Yeah.
Talk a little bit on that.
Yeah.
Listen, the jewelry business is a small community.
Okay.
You know, I might have to, and when I pick up a kilogram of gold, two kilograms of gold, I go, I take it, and I leave.
Okay.
Somebody writes the bill and my accountant pays it or whatever, or we work it out later.
It's trust.
The jewelry business is a trust game.
Okay.
That's why it's started by a Jewish community in the Diamond District.
Okay.
Because they know that when I give you this diamond and you have the client for half a million dollars, I have the diamond for $400,000.
Okay.
I got it in the rough.
I got it for $200,000.
I cut it myself.
Now I got it at $400,000.
Okay.
So I'm ready to make a money, but I don't have the customer.
You got the customer.
I hand you the stone.
You go sell it.
Bring me the money.
You don't go sell it and pocket it and run off like a drug addict, you know, with running off on the plug because we're in the same Jewish community.
I could trust you and we could do this and we could do that.
And that's how that business started.
It's built off of trust because there's no time to sign it, an agreement and get your affidavit, bro.
You need the stone.
The customers in the store, go.
Okay.
That's the jewelry business.
The hip-hop business and every other business has its own rules, its own thing.
You know, Silicon Valley, their contracts are this long or whatever.
Okay.
Warren Buffett, he doesn't do crazy contracts.
He knows who to do business with.
He's also runs on trust or did, you know, on whatever it is.
So that's really what it is.
You can't get a good deal, like Warren Buffett says, with a bad person.
Forget it.
Don't waste your time.
You're wasting your time with a disgusting person.
And that's that.
Just like I struggled with these Akai brothers, man.
Stay on this with the Jews.
So the Jewish trust, what is the code?
Because you hear the, you know, I had a guy back in the days was in a dealership business in LA.
His name was David.
Right.
And first time I saw $6 million of cash, it was 21 years old, 25.
I mean, whatever.
He had like a million dollars in cash.
And I said, what is it with you guys always having money?
He says in the Jewish code, when one Jew makes money, five Jews make money.
We make money together.
We're not worried about, you know, trying to only one person makes it and, you know, we don't want to.
Well, now, listen, this is what he said.
And they said they keep making business.
Well, is there, is there a code on why Jews do business together and they win together?
Yeah.
The code is don't steal like a petty thief.
That's the actual code, whatever anybody tells you.
Okay.
Don't steal like a petty thief.
Okay.
But when the numbers get bigger, the temptation gets greater.
All the time in the Diamond District, brothers turn on another brother.
Brothers.
Yes.
They can't split the pie.
They make the pie and then they can't decide it.
It's always, but I did more work, but I should have this.
But you didn't do that.
You took more vacations.
You spent more.
So I should have this.
They can't split the pie.
And they turn on one another.
And sometimes they get lawyers involved.
They can't do Thanksgiving dinner or Shabbat together or whatever it is.
But it's not to be a petty thief to run away.
One, probably because there's nowhere to run to, living in the same neighborhood and going to the same synagogue.
Community, okay?
It's just the Jews have an actual community where, you know, to be a thief, you're going to be ostracized.
So you're not going to be a petty thief.
So when you don't have that, then you could transact quicker.
Trust enables transaction.
That's what the people in the Middle East and other places in the world need to understand.
Okay.
You know, or I do business in Africa or whatever it might be.
You have to understand the value of trust to transact that doesn't delay, you know, like, what am I going to do?
What am I going to do this?
You know, if I'm going to buy something on PBD, I know I'm going to get it.
That's what a brand is.
Brand is a trust.
You know, I trust that when I spent $10 at McDonald's, I'm going to get a burger.
I know what it's going to be.
All right.
So that's just really what it is.
And that's just what it is in the Jewish community in the jewelry business.
You know, somebody comes in there that's not Jewish, all right?
And they're not from the community, you know, and even though for me, I had to pay millions of dollars in cash up front before I got anything.
Okay.
But I was all with it.
What do you mean by that?
Before I was able to get any trust at all or anything like that, you know, my first transaction was like, I need this.
Here's the cash.
It's not like I need it.
Give me, give me.
I built my credit up.
Okay.
If somebody comes in and they want something and you have to write them a memo, you're wondering if you're ever going to see them again.
They might be tempted because they're stupid to run off with five grand, 10 grand.
Who are the worst people to do business with that you've said I'll never do business with them ever again?
No, I don't know anybody or not?
No, of course not.
I mean, people will surprise you.
You could never judge a person by what they look like ever.
All right.
Because they will surprise you and shock you about who they are and what they're capable of.
All right.
And sometimes you might have a bad experience with a group or this or that, or you might have a great experience with a group and then the reverse happens or whatever.
So there is no set rule for that, you know, and that's by the grace of God.
But that's a rule, right?
That's also a rule that somebody could be, the good can be bad, the bad can be good at times and surprise you.
Yes.
Interesting.
Okay.
To the average person, say the average person sees a video like this and they see going back and forth where, hey, this is nine carats and he sold it to you at 14 carats, right?
What can the average, because it doesn't increase the level of trust.
Right now, gold has gone up.
I don't know what the numbers are.
$4,300, $4,400.
I bought a handful of kilos of gold that's always $40.
$4,500.
They're not playing around with that.
No, they're not playing around right now.
So it's a good time to be in a business.
But how about the average person?
What does the average person do to not get ripped off?
What the average person to do to not get ripped off?
Well, you know, you got to learn.
First, you got to deal with trustworthy people and then you got to test it.
Gold is not that hard to test.
But really, if you're a customer, man, you're not here to buy in and then run around and test it.
Is this Rolex a real Rolex?
Is it missing links?
Is it this?
Is it that?
Is it this?
Is it that?
Why not?
Because, man, you're here to have a positive transactional experience.
If I'm buying a motorcycle from Ducati or I just bought a Lamborghini, you know what I'm saying?
I don't want to look under the fucking hood.
I don't want to pop open the engine and check the valves and see whatever it is.
The difference is that's a Lambo.
That's Ducati.
If I'm buying gold from a guy I don't know.
Then don't buy it from him.
Buy from Trax and Lisa.
Give me some red flags, though.
Like, think about for buying.
Like, if somebody were to tell me, you know, hey, I want to find an accountant.
Right.
I'm doing 40 million a year.
Who should I hire as an accountant?
I would give you what things to look out for.
Who would you say, like, avoid doing business when buying jewelry when there's these two, three things?
Nothing off the top of my head, but what do you mean if you have an accountant?
What do you mean by that?
No, no.
If you're asking me, say you're doing 40 million a year, you say, Pat, what do I look for in an accountant?
I could tell you a couple of things.
What do you look for and what to look for?
What do you look for?
I would say don't go with an individual guys that's independent.
Go with a bigger firm.
Even if it's a 50, top 50 regional firm.
Go with a 50 regional firm.
And the reason for it is this, because if a guy walks and you have, there's a back in the days, there was a guy named Brian at Bally's that everybody did their taxes with him.
Three years later, 50 people got audited.
Everybody went to Brian.
And Brian's like, well, guys, I'm not in the business anymore.
But if you're with somebody with a name, that name is worth losing credibility.
So even if he walks, the firm still has to hold themselves accountable.
Sure, maybe they do.
Or maybe they don't.
Oh, they absolutely do.
You're dealing with a number like that.
So to me, buying from someone, you're in the space.
Are there any red flags?
Are there any red flags?
Buying jewelry, buying gold, buying diamonds.
Yes.
Well, you know, for me, when I walk in the room and I get irritated by a person or they don't respond, I already get turned off and that's it.
I don't really even look for flags.
It's just that if you don't say hello properly, if you don't have the dignity to say, hey, how are you?
Then you're a piece of shit and I don't want to have anything to do with you.
Okay.
If you tell me one thing, you know what I'm saying?
You're wearing a blue suit.
No, it's light blue.
Any deviation of anything, you're done to me.
You know what I'm saying?
I'm not here to argue over basic facts and all that.
So that's what it is for me.
Okay.
But for the average consumer, the only thing, if you're buying something and you feel like you're getting a deal from a small vendor, you could get it tested and that's that.
And you have to get a refund if you have to get a refund.
But there's a reason why there's brands because small vendors have to build a reputation that's very, very difficult.
And that takes a lot of time.
If you're a small vendor like I was and you're overlooked, you could attract customers by lowering your prices and doing it personal business.
You know what I'm saying?
And saying, hey, I got you.
Don't worry, man.
Here's my personal phone number.
Call me anytime.
Now that I'm a bigger business, people want to buy from me.
They can't call me up.
You can't call me up because I'm busy.
Or you could manect me or whatever.
But, you know, I'm busy.
So you could book me.
I'm a neck.
That's pretty much it.
But if you're a small vendor, you have the advantage of doing personal business.
There's advantages and disadvantages.
Being small, being large.
Advantages and disadvantage of being small.
Anyway.
Listen, I got a little gift for you.
You like gold chains?
You look like a gold chain guy.
I have it right now.
Okay.
You have one right now.
Well, I got you a link.
This is not some bullshit.
Okay.
This is a 14-karat gold link.
And I'm going to be remiss to lose it.
But if there's ever a person to have it, I think it's you.
So can I put it on?
Of course.
Let me put it on real quick.
Of course.
Oh, man.
This is a beautiful link.
Whatever.
But it's also good to strangle motherfuckers.
God is in it.
Live on the podcast.
TV is gone.
Doesn't feel good, right?
It doesn't feel good.
No, not at all.
George and Fred, man.
Guys, that's not cool.
Let me see this here.
Well, thank you.
Yeah, that's a beautiful link.
That's sick.
Yeah, I thought it was heavy.
It's heavy, I thought.
I feel it.
It's great.
It's not a joke.
I appreciate it, man.
Thank you so much for that.
My pleasure.
Yeah, I mean, and by the way, would you say that's a little bit of our hospitality, the Middle Eastern hospitality that we have where, you know, we're in the giving.
Of course, we like to make money.
Of course, we're, you know, we're paranoid sometimes and we're careful who we want to do business with.
Do you think that's a part of our nature to also want to make sure other people are happy with our service?
Yeah.
Yeah.
That's a, listen, every culture has a better nature and a worse nature.
And that's definitely the warmth.
Like last time I was in Azerbaijan or when you go to Turkey or you go whatever, you know, the warmth that people receive you in person is nothing like anywhere else in the world.
Okay.
They really, you know, welcome you.
When you're on their territory and you are vulnerable, that's when they treat you the best.
I agree.
I agree.
You know, in the Russian culture, I was talking to you about the Baku family, Azerbaijan family earlier.
One time, she invites us to a wedding.
I take my dad with me.
I don't think I've told the story.
It's not a big story, but it's my dad's going to crack up.
We go to this place in Glendale.
It's right across the street from, I don't know if that's John Marshall or John Muir, whatever that school is.
It's a little Armenian hall right next to the old Albertsons, I think it was, or Vaughn's, whatever it was.
And then we're sitting at a table.
My dad used to drink a lot, but he stopped drinking.
So this Russian man is like, listen, here, Gabrielle, and my dad hits one.
It's the second one.
At this point, if you say no, he keeps saying, I'm offended.
If you keep saying it right now.
Right, yeah.
12 shots later, my dad is sitting there saying, listen, if we say he's going to kill me, we have to leave.
So he says to me, we got to leave.
We get in the car.
I don't know how to drive.
I said, dad, I can't even drive.
I'm pulling over.
Right.
Because it was so bad.
But that's the one thing where it's...
Yeah, they don't force you to drink in Middle Eastern culture.
But in Russian culture, that's the thing.
In Russian culture...
It's an insult if you don't take a shot if they offer it to you.
They pressure you.
It's not really an insult.
They pressure you.
Pressure is an understatement.
They almost put a chain around me and try to choke me saying you better take a shot like Trax did.
It's like, hey, take the shot right now or else I'm offended by it.
But no, by the way, were you in that movie with Adam Sams?
Yeah, Uncut James.
You were in, what was it called?
Uncut James.
Yeah, I was watching it.
I was watching it.
I'm like, wait a minute.
Is that Trax?
Which scene was it that you were in?
You were.
Yeah, I'm in a couple of scenes.
You know, I'm in the beginning of the movie.
I'm on the phone with him, but when he's receiving the opal, I'm in that scene.
All right.
How was that experience?
Ashkenazi boys, the Safty boys.
That was an amazing experience.
I mean, you know, the Safdie brothers did the movie, and they were looking for this part when he's receiving the Opal, you know, with Garnett.
I was there with Garnett the whole day.
Shout out to him.
And they were looking for this part, and I have to give this speech while he's getting this opal.
And they didn't really know what to do with that because, you know, he's opening up a fish or something like that.
So I started ranting, kind of like I like to do.
And they loved it.
And they got me for the movie.
And we shot that scene all day.
It was just me and Adam Sandler that whole day, for the most part, shooting that scene.
And, you know, he's an amazing guy.
Amazing.
He was making me laugh.
He was, you know, doing all sorts of stuff.
I mean, that's a once-in-a-lifetime experience, man.
Being on a movie.
Especially a movie that has to do with your business.
Yes.
I mean, that's like the ultimate.
And with a guy like Adam Sandler.
The crazy part is like, I finally go doing a movie.
I'm out of the Diamond District.
I've been in the Diamond District doing bullshit the whole time.
I go to the sound stage in Long Island and they recreate a whole diamond exchange booth.
I get behind the counter because I'm playing a jeweler.
And, you know, some of the actors, the security in the movie, Lakeith or Kevin Garnett, they're asking me about watches.
They're asking me about shit.
I'm like, yo, bro, I'm acting.
You know what I'm saying?
While the, like we're on a break, they're like, all right, well, how much is this watch?
I'm like, this isn't even a real, this is props.
This is not, I'm not selling anything here.
It was weird.
It was a very weird experience, man.
Adam Sandler, Kevin Garnett.
Yeah.
Interesting.
And when you're watching him and he's acting, what was it like when you said, damn, this guy's a pro.
Did you see anything where you're like, he's a pro?
Was it kind of like, that's it?
He's a holly.
That's always.
He's a businessman, Adam Sandler.
Okay.
He's an entertainer, but he's not a holly.
He knows that he's just a mortal human being.
He's there to do his movies and make his money.
He's a smart man.
Okay.
And someone else might be.
Well, why do you think that is?
I think he's an extremely likable guy and people trust him.
He's easy to work with.
Super easy to work with.
So that's why he gets the business.
They're like, you know, I can have this guy, but it's going to be a headache and he wants this and all these pretenses and all this other shit.
And with Adam Sandler, it's like, boom, let's go.
How did they reach out to you?
Did they reach out to you or you reached out to them?
There was a, you know, A1 Studios.
I don't know what A24, whatever it is, Studios is, they had a casting system and they were looking for me.
And because, you know, my feud with Takashi at that time, I came up and they had me do, what's it called?
The casting call.
What was that like?
For a guy who's not an actor, what was it like?
It was easy because after what I went through in the Diamond District, screaming about, you know, money they owe or whatever it was was nothing.
And for especially to be in a movie, to build up my brand, it was nothing.
It was a cakewalk.
You know, what I went through in the Diamond District is something that is extraordinarily bitter.
And I lost many years of my life struggling with these animals until I turned into what you saw.
Did this bring business?
Did this bring notoriety?
Did this bring people coming to you?
Or what did this do for you?
This got the ball rolling.
All of my YouTube shorts and all my other stuff got the ball rolling.
All these events got the ball rolling.
It's all tactics.
It's all whatever.
Right now, I get a lot of attention, but from whatever happened, or so on and so forth.
And I'm still, I got beefing with these guys.
You know what I'm saying?
Akai and these guys, they called up and they're like, you know, some fucking, somebody in the diamond, some go-between, another, whatever.
I'm not even going to hurt his feelings.
He calls me up.
He's like, yo, let's make peace.
We're all on the same.
We're not on the same fucking block.
We're not all this and that.
These guys have been playing with me this whole time, bro.
What peace?
You spit my face, you strangle me?
Once you, you fucking strangle me.
What peace are we going to make, bro?
If I was really holding your fucking chain, you know, I'm still feeling this.
If I was really holding you and trying to strangle you for like 30 seconds, bro, am I going to come back into your studio and make peace?
No.
Right.
You know what I'm saying?
I spit your fucking face.
I'm just wondering how the hell are you guys going to coexist?
They're not going to fucking coexist.
I'm going to go to war every day.
I'm not here to coexist with anybody.
I'm going to cross from you.
Let's go to war every day.
Cross.
Let me curse out your fucking family every day.
Every day.
Every goddamn day, bro.
Every day.
Until people get bored of that shit, bro.
Revile you, motherfuckers.
Hey, what are you doing today?
I'm just going to work.
What was your day?
Babe, went after George.
They should have.
Is there a live camera for people to get it?
First, they're going to sue them, man.
Huh?
Is there a camera for people to sue?
There will be.
Whatever.
There has to be.
It's got to be documented.
I'm going to be tuning in.
Yeah, yeah, yeah, yeah.
Exactly.
You know what I'm saying?
Yeah.
If these fucking idiots are smart, they're going to fuck right off.
Good night and goodbye, bro.
Empty your safe and get the fuck out of there.
And if the landlords, the actual landlords, the Baharian family, have some sense, they'll throw them the fuck out of there.
That's it.
They shouldn't have never been there to begin with.
Sold half the exchange to some fucking idiots for what?
How much would the exchange sell for you?
I don't know.
20 million mortgage smorgases.
They have real money.
Half the exchange.
These George and Fred have money.
Yeah, man.
They're greedy animals, bro.
They have a different store.
They fucking hid their money.
George and Freddy, you didn't pay your fucking taxes, you greedy bastards.
You fucking hid that shit.
You siphoned it off from the government, the U.S. government, you fucking dumb motherfuckers, bro.
Go pay your fucking taxes and pay me, you fucking idiots, bro.
Until we turn that fucking leaf over and take a look in there, what you've been fucking doing.
Paying your sales tax, you stupid motherfucker, bro.
No, I'm not playing around with them, bro.
They fucking, yo, bro, you have never met greedier people in your life.
And you've met some, I'm sure.
These people, you know, you could produce some greedy people in this world and they could come from any culture, anywhere.
Hypocrites could come from anywhere, okay?
Like, you know, you know, Fauci, who's just telling you this is good for you, and this, and vaccine, you know what I'm saying?
And you're watching that on TV across the whole country, and you just can't believe what you're seeing.
These people are on that level.
They hid their money.
They had enough to do whatever they had to do.
They hid their money.
I don't know what they did.
Okay.
And they need to be turned upside down with their pockets like rabbit ears.
You know, Kleenex for the kids' tears, like Biggie used to say.
Okay.
They need to have their whole shit looked at and fucked with because they are ruthless.
And, you know, even here, they had a different exchange and they ran it into the ground.
The father would go on vacation and close the entire exchange.
I'm education, so you have to fucking suffer.
Lording over people.
You know what I'm saying?
Instead of having grace.
In New York?
Yeah, in New Jersey.
Instead of having grace, that you are in a position of power to be a beautiful person because he was probably treated like shit.
It's my turn to treat you like shit.
It's my turn, you know what I'm saying, to do something disgusting to you or to treat people like garbage.
No, no, no, fuck you.
Yeah, I think this is just the beginning.
It's going to be interesting what happens next.
By the way, said Takashi, what happened with Takashi?
Takashi, you know, when he was a Treyway gangster, so on and so forth, whatever.
I don't really even want to talk about this kid.
That was back in the day.
But Aiden Ross, he wants to, he's doing some fighting shit.
So I said, Aiden, we could fight.
He's going to fight.
Yeah, me and him.
Or you want to get in the business?
You got to fight, baby.
Or Takashi, you know what I'm saying?
He could fight.
Now, Tekashi's going to go inside for—I don't want to, you know, go back and forth with the kid.
You know what I'm saying?
But.
Did you ever make something for Takashi?
Yeah, I did business.
I knew him in the beginning.
I was at their house.
I was doing all sorts of shit over there when I first started, before I even did Uncle James.
I don't even remember what year it was.
But if they want to fight, you know what I'm saying?
I've had a couple of fights.
I'll fight Takashi or I'll fight Aiden.
Who'd you fight?
You fought who?
I fought Nico and I fought my MMA I fought.
Who?
My employee that ripped off or whatever.
This is my fight over here.
But my MMA fight, it's right in the thumbnail is my better fight.
You and Nico fought?
Yeah, me and Nico fought.
That's the Nico fight.
But go down, click that one.
Click straight like in the middle of the video.
And you guys got to get paid YouTube up in here, baby.
Rob, what are you doing, Rob?
All right, so click it right in the middle.
It's right in the middle of the beef.
You're doing UFC with him.
He's UFC.
He's an MMA guy.
Nah, he is.
Well, listen, he pretended he was.
He's a piece of shit, is what he is.
Yeah.
So, I mean, there was a thing.
So it's a long fight.
This isn't the best part of it, obviously.
But it's okay.
It's all a fight.
He tries to choke me out, but he fails.
Now, let me ask you.
Pause this real quick.
Trax, who were you in high school?
14, 15.
Who were you in high school?
Just a confused, awkward guy.
No, really?
That's what I was.
Were you fighting?
Were you getting in trouble?
I mean, I would have a temper.
I would have whatever.
You did have a temper?
Yeah.
You've always had this temper.
Yes.
Mom and dad, you have one of their personalities or no?
You know, my dad was a homicide detective in Azerbaijan.
It's a peaceful job.
Yeah.
So he was a tough guy, and that rubbed off.
You know, he's stepping over bodies coming home.
So that rubbed off a little bit.
My mom is not nothing like that.
She has no temper whatsoever.
But, you know, that made me hard, bro.
It just made me tough.
And you get into a lot of fights in school?
A few, not that many.
You know what I'm saying?
I'm a very, you know, peaceful guy.
If there's a misunderstanding, I might, you know, lose my cool.
You know what the Joseph guy said?
It's only the money that's really.
The Joseph guy would talk about.
He said one time he sneezed near you or something like that.
And he said he lost his mind.
Yeah.
Listen, dude, this dude would have a, he used to call it a snot bomb.
I don't know what was wrong with him, bro.
He would fucking.
We have a girl like that in the office like that.
Shout out to Mickey Rob.
When Mickey sneezes, the building shakes.
Yeah, no, that's not this.
There was like a smell that would permanate something.
It would be a disgusting smell.
And I'll be like, what the fuck, bro?
It would freak me out.
But yeah, whatever, man.
I mean, this guy's remembering shit from 20 years ago, 21 years ago, and still talking about it.
And he's like, I started you.
Taking credit for my.
It's like, imagine somebody from 20 years ago.
I started you.
Plenty of them do, though.
And I told them that.
I said, listen.
You know what it is when he gets a shout out?
When I get a message like that, it's kind of like, you know, that person said they started you.
That person said, without them, without this.
And by the way, You give some names, a Brian.
A, you know, there's a lot of names of guys that impacted on John, Jamie.
There's a lot of guys that I can give on business that helped out on a big way.
Right.
But when they say without me, you wouldn't be anybody, that's where you kind of sit there and say, come on, man, just pump the brakes a little bit.
If it was that much greater, you would be much bigger.
And by the way, I don't mind.
It's a part of the history that they have as well to say, I knew Trax When, dot, dot, dot.
You know, you're talking about you had a $5 million December.
You had a $40 million year.
Yeah.
What do you project doing in 2026?
I don't know.
More, I guess.
So maybe at 20% more.
20% more.
So we're going to hit 50.
Yeah.
That's good.
Yeah, that's a good sales, but you know, it's all about the profit margin.
You know what I'm saying?
I want to make a couple of million bucks a year.
That's it.
What do you, what, what product will you never sell that you used to sell?
You're talking about the 10-carat chains that you don't do because it breaks a lot.
What do you, what will you no longer sell that you used to sell?
Um, nothing in particular, nothing super cheap because super cheap shit attracts you know the people that expect the most from the least.
All right.
The luxury business is the only business that where you raise your price and you sell more.
It becomes more desirable, more unaccessible, like Chrome Hearts raises, you know, keychain 5,000.
This one's 10,000 or less.
What's the biggest product you ever saw?
Most expensive product you ever sold.
I think it would be a diamond, man.
You know, like $600,000 or something like that.
$600,000.
Yeah, something like that.
Stones, Solitaire Stones would be.
So you're not in the watch business?
The watches?
Yeah, absolutely.
Will you sell the Patek?
Will you sell the bigger watches?
Yeah, of course.
Of course.
We'll sell the bigger watches.
Yeah, we've sold skeletons.
We've sold this.
We sold that.
But, you know, the jewelry business is a listen.
If you want to understand the jewelry business, it's an inventory business.
If you buy the right inventory, you make 10% on your inventory easily.
Okay.
So 15%, let's say.
So if you have $100 million worth of watches, $10 million.
You can make $10, $15 million a month every month.
That's it.
You have the watches.
So they got to buy it from you.
Who do you guys buy it from to get it at a discount?
It's just the best way to buy.
Shout out to Moses.
Okay.
This is another jeweler.
The best way to buy is to buy from the customer because when they get 80% of their money, they feel happy.
They're like, you know, especially when the prices go up at the dollar and shit.
So, you know, they buy a watch for $100,000 and they wear it for two years and then they sell it for $75,000.
They're happy.
And then you could resell that watch and maybe it's now $110,000 worth and you resell it for $95.
$20K.
The next customer is happy too, but you just made $20,000.
So that's the way to buy is from the consumer.
That's why if you want to sell your watches, you go to 64 West.
Go to 64 West or Manect Tracks or Manectra.
MAK.
Especially Manect.
By the way, you know Roman Sharf.
Of course.
That's my boy.
I was speaking to him.
I'm going to dinner with him Wednesday.
He's an amazing person, man.
Yeah.
So Roman.
This is the best guy.
Roman comes on.
We do a podcast together.
We put Roman's phone number, not phone number, what do you call it?
Manect out there.
He ends up doing 300 Manects.
And he tells me, he says, Pat, I've sold a million dollars of watches on Manect.
Wow.
I'm not even kidding.
No, of course.
Deals in the business that he does.
And Roman's a good guy.
Roman's, I bought a couple pieces from Roman.
I just recently bought a big piece from Roman.
Forget everybody else, man.
Just go to Roman.
Yeah, Roman's a good guy.
So interesting.
So you guys collaborate?
You guys do deals together?
We're just friends.
Separately, just friends.
He helps me out and he does something for me.
You know what I'm saying?
And that's it.
But the friendship is there.
I enjoy his company.
He's such a supportive person, bro.
This is the opposite of the fucking Akai people, right?
You know, life can hand you death in one hand, life in the other.
Yeah.
Okay.
And this is the opposite.
This is a guy who's giving, who's caring, who's a really amazing, just a pleasant person.
Good father as well.
He's got a plans anytime soon.
Yes, it is in my plans.
And I have to get going on that ASAP.
You know what I'm saying?
Luckily, I'm 39 years old, but I have good jeans.
My grandmother was 101 when she passed.
You got a lot of living to do.
I got living to do, but I don't want to be too old.
But everything comes in its own time.
You know what I'm saying?
I had just got the Lambo that I really, really like.
Perfect color.
It's a Hurricane Storado.
Okay.
It's an off-road Lambo.
The only one.
I'm the only one in a Lambo in New York City.
Okay.
Yeah, that's that first click.
You could click that first video right there.
That's a bit.
That's it right there.
So this is me running over gold with my old car.
And then I melt down that gold because gold with my Audi SQ5 so I could crush it and fit it into the crucible.
There's an important business reason for that.
Once we pour it out into the brand new bar, I bring it over to Moses.
How's the Ferrari?
More for it.
I'm sick and tired of seeing his Ferrari shop.
So guess what?
I'm going to melt the bar into a Lamborghini gold bar.
I take the Lambo bar and I cash it in with Isaac and then I get this because I've been taking care of my business for 21 years.
Now my business is taking care of it.
Plain as fuck.
With some smart choices, I was able to take some gold scraps and get this Lamborghini.
And guess what?
If you see one flying through the city with money coming at you, it's tracksnyc.com.
Yeah.
COK.
So everything comes in its own time.
The Lambo came in its own time.
I always wanted to be on your podcast.
That came in its own time.
Wife's going to come in its own time.
Kids are going to come in its own time.
Just stick close to God.
That's really the plan.
Yeah.
Rob, can you do me a favor?
Go type in on YouTube and just type in tracks and then go to actually go to is that his channel?
Go on his channel.
Go on shorts.
Okay.
Go on popular.
Okay.
Go to the first one.
Guys, 205 million views.
7 million likes.
Let's see what he does in this video here.
Go for it.
We'll use this gold to work for our business.
We're going to turn these scraps into a powerful business move as soon as they go on fire along with this Rolex, which we're going to roast like a marshmallow.
Don't worry, it's just a fake Rolex.
It's all going to make sense as soon as we pour out this bar and throw that fake Rolex right in there.
Did that ruin the bar along with this band?
Let's find out when we flip it over.
Looks like absolute garbage up until you start hitting it with the hammer and reveal the bar.
The Rolex is stuck, but we're going to remove that, scrub the bar, and we have a 4,000 pennyweight piece of gold that we're going to join with its bigger brother in the safe.
Gold does not belong in the safe hiding from the light.
It's better put to business.
That's why we cash it in.
$800,000.
$447,000 and then begin making watch deals all over the Diamond District to add $447,000 worth of Rolexes in our shop, and that's business.
I'm going to show you how we use gold scraps, man.
So here's a question for you.
How do you come up with these ideas?
And why do you think there's so much interest?
205 million people watch this video, got 7 million likes.
Why are people interested in videos like this that you make?
I keep their attention from the first frame, okay?
And they have, what did Mr. Beast say?
If you're driving down the road and you see a cow and you've seen him all the time, especially if you're in the Midwest, you don't say nothing.
But if you see a purple cow, you go, oh, purple cow.
You know, it's when you haven't seen something before and you see it for the first time.
So that's the first time usually people are seeing gold melted, gold cashed in, and business being done all in one minute.
So I just want to show people something I see that they don't see and teach them something.
You know, after that one minute, you're a little bit smarter than you were than the minute before.
And that's really what it is.
It's valutainment.
It's valutainment.
Yeah, I like it.
I agree.
It's value.
Congrats on the Lambo.
That was a good-looking Lambo.
Yeah, that shit is great.
So Moses, is he down the street from you guys?
I saw the other day.
It's funny, the moment your video went viral, Complex, I think, put a list of 20 most popular jewelers or whatever it was.
Yeah, Complex.
Shout out to them.
Yeah, do you have that list, Rob?
I don't know if we even talked about it, but I saw this, I think, four days ago, three days ago, something like that, that they posted on there.
I think it's that one right there.
See if it's that one, Instagram or one of the two.
Is that it?
Go next, Rob.
Keep going.
This is the older one when they didn't love the job.
They just did a new one.
They literally just did a new one.
Yeah, yeah, that's 39 weeks ago.
Yeah, they did.
They did one.
Now they're putting up all my videos over there.
I'm living on Complex over there.
Yeah, they keep scrolling, I think.
Yeah, right there to the right.
Okay, there you go.
Yeah.
So go a little slower, Nadine.
Is she also in New York or no?
I don't know.
I never met.
Singapore.
Keep going.
Houston, Leo.
Yeah, Greg.
He's a support.
Thank you, Greg.
Greg looks like the guy from Bronx Tale, but it's not him.
It's not the same guy.
You know who I'm talking about?
The young guy that was hanging out with Sonny.
Keep going.
Moses.
What's Moses' story?
I'm starting to see him a lot as well.
Yes.
Moses is a very shrewd business, young business person that knows how to really price and negotiate and maneuver.
And he's also a nice guy.
He's got a good family.
Keep going.
Look at that chain right there.
Yeah, that I made.
You don't want to be choked by that one.
No.
That may choke you without somebody needing to choke you.
If the person is rich, let them fucking do it.
Go for it.
Keep going.
Go for it, Fred.
Japan, keep going.
Mavani, he said hello.
Yes.
Keep going.
Maharian boys.
Icebox, keep going.
Icebox boys, also normal people.
These guys are normal as well.
Keep going.
Jason Beverly Hills.
You know these guys?
No, I never met him, but I'm sure he's a normal person.
Benny did.
Benny's a good guy.
Yeah.
Keep going.
I've heard of Benny.
Yeah.
Jewelry Limited, very long time.
They've been in business.
In eBay days, I used to compete with them.
Oh, really?
Yeah.
Keep going.
Johnny's another guy.
Great guy.
Keep going.
I don't know.
I never met Gabby.
He seems like a normal person as well.
Elliot's another good dude.
He's, you know, keeps to himself.
Nothing wrong with him.
I'll tell you that much.
And Alex, I never met.
And he's first Alex?
I guess so.
Listen, the jewelry business is about the customer.
Again, it boils down to the clout and it boils down to, unfortunately, the rapper Drake.
Where does Drake shop?
I got it.
You know what I'm saying?
The jewelry's not that hard to make.
Now, these guys are creative and they do creative shit.
So they'll make a creative piece for their client, but it's just all corny bullshit to me.
You know what I'm saying?
That's why I say, fuck you.
Who's someone?
Did Trump's grandson buy something from you?
Yeah, Trump's grandson.
I was talking to Baron yesterday on the phone.
He hit me up with FaceTime finally.
No, he was by the way.
Baron's wanting to buy something.
Baron is a fan, I suppose.
He watched the video of me screaming at these guys.
He loved it.
I said, yo, your pops knocked me out with the Maduro move.
I'm like, yo, you couldn't tell him to hold off?
Why is that?
Why?
Because, you know what I'm saying?
Once he went into Venezuela, my views went down.
I'm just joking.
Oh, got it.
It became the new story.
Yeah.
So, Junior bought from you.
So, who is this?
This is Donald Trump III.
Yeah, yeah.
So, we went into the streets and shit.
I mean, you know.
With him?
Yeah.
That's him.
Yeah.
Secret Service was there.
Donnie.
He looks like a Trump.
Yeah, good kid.
Good kid.
Good kid.
You know what I'm saying?
Plus play rap?
That's really my passion is to give guidance to the kids.
He is pretty straightforward.
I mean, the parents ain't going to spoil him with a Rolex and all this other shit.
That shit has to be earned.
And if you're getting your kid a Rolex, you don't love your child.
You're destroying their life.
The Rolex is something you want to work hard for and then one day put on your wrist and say, damn, here I am.
You know what I'm saying?
I got there.
That's the reward.
Like getting your first sports car.
That might happen early in life.
That might happen later in life.
That might never happen.
Go back to that one.
Is that guy to his left is security?
To his left?
That's his friend.
Spread is a good one.
Batman's a good one.
They got the Bruce Wayne song.
Usually all the Rolex crowns are on this side.
Oh, yeah.
This one's the lefty.
All the GMTs.
They only came out in 2023.
And you know what?
When they saw it and they were looking at watches, you know, the kids, they want to see watches.
They want to see lit shit.
They want to see this.
But remember, when you're dealing with me, I'm not on the sweetness, man.
I'm not on the trying to be.
Oh, you know, there's the watch, and then there's the man.
You can have a Timex, a Rolex, a Patek Philippe, but it's got to be equivalent to who the man that's wearing it is.
You know what I'm saying?
What's more important?
Let me ask you something.
The watch or the wrist that's wearing it?
These watches are like trading pieces.
You buy them for 10% more.
You saw them.
When Akai saw this kid, they were scared.
They were cautious, but not cautious enough.
Who?
Akai?
Akai.
They're still there because they're seeing I'm with the president's grandson and they're still using my name and stealing my customers.
You know, the greed.
It blinds you, bro.
Greed blinds you.
Sin blinds you.
You know what I'm saying?
When you sin, you're blind.
You could win 99 times and that one time you lose it all.
You know what I'm saying?
Just like Diddy.
Who's the one person?
By the way, Diddy, you said you did something for Diddy or no?
When I was a kid, you know, for a Sweet 16, he gave me some business, but I was only like 20 years old, 21 years old, and the quality I had was just garbage.
And then he looked at it and he never did business with me again.
Because the quality of what you had.
I mean, I bought something from a vendor that was a G-Shock, fully iced, that just had shit diamonds in it, like horrifying.
How could he tell?
He's been around jewelry his whole life, but the price was good.
But somebody was setting up his birthday for the Sweet 16 MTV for one of the sons.
And then, you know, I got to, before I was doing it, I had crazy good prices.
So when they needed jewelry, okay, at that time, my markup was like 5%, 10%.
To make a name for yourself.
Yeah, to make a name for myself.
It was stupid.
Okay.
I could have made myself a 13%, 14%, 20%, 18%.
Be smart, bro.
Don't give it away.
5%, please be my friend.
But I need whatever.
So I had good deals.
They were attracted to that.
And then it all turned to shit.
But it's all right.
Yeah, I think he's a good one.
Who's the one person you haven't done business with that you'd like?
Is there anybody on your list?
That I like?
That you'd like to do business with?
You'd like to make a piece for it.
You'd like to.
Patrick Ben-David.
We already did.
I'm wearing your chain now.
I've got Trax's gold chain on my neck, and I feel safe.
I don't know, man.
Whatever.
Not really worried about it particularly.
I'm a fan of, you know, boss Mandilo hit me up.
I'd like to make a piece for him for the rap community to make amends because he's a real rapper.
Have they ever, have you been, you've been in movies, but have you been in a rap song or have they mentioned you?
Yes.
Which well, you know, there's a Jewish rapper, Kosher BLP.
He's coming up.
He's out in Florida.
Kosher BLP.
Yeah, Buster Rhymes did in his last album.
That guy right there, BLP Kosher?
Yeah.
Really?
Yes.
He's a great rapper.
I mean, he's coming up.
He's doing his thing.
And then you said Buster Rhymes?
Buster Rhymes, yeah.
Yeah.
What do you think about what do you call it?
Jacob the Jeweler.
What's the brand of the watch called?
Jacob and Co.?
Jacob and Cole.
Yeah.
Well, listen, he's a master jeweler, another Baharian that mastered the craft of jewelry.
And, you know, he had a flawless performance in the jewelry industry.
Very subtle, very thoughtful.
And as a person, the model, you know, as far as the watch is concerned, there has always been creative watches.
And that's it.
That's all there is to say about it.
You know, they're a little bit loud, and then he brands them a certain way.
But, you know, he had legendary watches for years.
And, you know, what I personally, do I personally would die for a Jacob and Co?
No, I wouldn't.
You know, that's not really a watch for me.
But he comes up with creative pieces.
And that's it.
Is there a watch you own you'd never sell?
No.
Roman says the Roman would say the same thing.
You know what I'm saying?
Not at the moment.
I mean, I keep my watches in my showcase.
My watch right now is some bullshit.
Rolex Day Chos that I just beat up and shit.
I'm still actually want to get my watch back that was stolen in a robbery that I got to post a picture of that was hand engraved by this guy, Sir Jewelry, which is an amazing hand engraver.
So I was going to do that video later and get that back because it's a one-of-one Rolex that was gifted for me for somebody, was a customer that somebody stole it.
Somebody stole it.
It was in a robbery, you know, at the Buddha bar or whatever.
The guys went to jail.
The police swooped in.
A bunch of shit happened over the course of my life.
That's always a wacky story.
But there was a robbery.
They stole the watch.
I want to get it back.
But there isn't a watch that right now I have a million and a half in the showcase.
That's not enough in the watch business.
Okay.
I might put in another 500,000, but I'm thinking, should I buy a silver mining stock and just let that go up?
Or should I buy more jewelry and that go up?
So I have to deploy another half a million, $600,000 worth of capital right now into the marketplace.
Watches.
Maybe.
You know what I'm saying?
What about silver miner stocks?
What's happening with silver?
What's this story about this battery Samsung is creating with using a kilo of silver for cars that could go 900 miles with BMW?
You don't want to find out about that a day late and a dollar short, my friend.
Okay.
If they have a 900-mile BMW coming out that charges in an hour, can you imagine that?
And it uses a kilo of silver each.
This is the E.V. Maxenberg was probably the only Gen 6 battery technology.
These models are part of a brand new, new class platform with production.
Is it tied to silver?
Yeah, you could ask that question.
I mean, this is just, this is kind of conceivable.
You don't even know about it, huh?
Just type silver in the search.
It's really cutting-edge news.
Solid state EV batteries.
Yeah, let's try that one.
Oh, it's a.
You're going to have to dive deep for it, but Yoda claims breakthrough could offer 900 miles driving range.
Right.
The Lambo's not going to do that, though.
Fuck the fuck 900 miles in the Lambo.
I mean, I have a V10 in that shit.
Naturally aspirated.
I don't need it.
I don't drive it on the bank.
I've got 900 miles on it.
I'm going to destroy that Lambo.
I'm going to have it upside down by the time I'm done with that shit.
How do you drive it?
Are you like?
Like with fucking Lambo, baby.
I'm not a good for you to do any tickle.
Yeah, you know, every time when I buy exotics, they're like, what are you doing with this?
I'm like, I'm going to drive it.
I bought a brand new Rolls Royce Donna.
I put 20,000 miles on it.
I bought a 458.
I put 18,000 miles on it.
I drive.
I bought an Inventador.
I drove it every day like it's a BMW.
Yes.
Interesting.
Okay.
So last question for you.
I'm a buyer.
Give me an idea.
If I got $10,000, $100,000, a million bucks, where should I put my money in jewelry?
Or should I?
Yeah, you should.
$10,000, $100,000, a million bucks.
That depends on how intelligent you are and how thrifty you are.
Now, if you're getting an emerald that's an $800,000 emerald for $250,000, you should buy that.
But if you don't know anything about an emerald, then you shouldn't do that.
Then you should just buy gold and lots of heavy gold jewelry because that's easy to scrap and easy to melt and go on with that.
Gold.
Yes.
So you're long on gold or you're.
I mean, I was explaining gold when it was $1,800.
I started making gold videos when it was $1,250 an ounce.
I started the business.
It was $350,000.
When you started the business 20 years ago, it was $350.
$350.
From $350 to $4,500.
It was $10 a gram.
Now it's over $100 a gram, $14K.
13X.
Yeah, something like that.
Okay.
On a chain.
All right.
So the price went up to $1,900 when the mortgage collapsed, the mortgage crisis.
And then it simmered back down to $1,250.
And I said, buy.
It went up to $18.50.
I said, last chance.
Now it's $4,500.
I don't know what the hell's going on.
The story of our lives is what's going to happen with the dollar.
My lifetime, your lifetime, the story of the dollar.
Trump is coming in trying to hold the dollar and save it after these people prostituted the dollar.
Okay.
They put the dollar out there like a whore.
Give me my money.
You know what I'm saying?
This is what they did with the dollar.
So the story of our lives is: can he save the dollar or not?
Because Zi Jingping is coming.
And he's not an idiot.
He moves quietly and carefully.
And they're working on the silver now.
They're working on the metals now.
But you can't trust the communists.
You want to stick with this.
So something is at play.
But Trump is only there for three years.
Xi Jinping is there for a long time.
We all know the play.
They want to show the dominance by taking Taiwan.
And when they do that, they'll wait until Trump is out of power and they have absolute dominance.
And then maybe they'll take it.
They're not going to take any risks, any unnecessary risks.
That's how you got to that position.
No unnecessary risks.
And the story of our lives in the dollar.
And for the average person, they're buying.
They're not buying.
You know, right now, the truth is, whatever they're saying, whatever the statistics are, you can't really hold your money in the bank.
You know that.
You have to hold it in something.
And for the average person, if you're not saving in precious metals, you're not saving, period.
So this paycheck to paycheck credit card shit that America is going through is very tragic to me.
And it shouldn't be like that.
Now, you're in New York City.
Have you thought about doing something creative like I love communism and taking it to Mamdani and handing it to him?
I don't want to have nothing to do with Mondani.
Really?
You're not a Mamdani guy?
Fuck you.
He's your mayor.
I mean, listen, I don't want to say it because he's my mayor.
He's going to be up my ass.
But I don't need any Mandani.
I don't need to have nothing to do with that.
I like Mayor Adams, to be honest.
I met him.
You know, he was a fine guy.
I don't know what this guy is going to do.
Let him prove himself and let him do something for the city.
Communism, schmammunism, all this other shit, all these games, and all these idiots that vote for this hope and change bullshit, and all these young kids with their, you know, they're lost, they're confused.
And I remember that I was one of them.
I was thinking Obama was a great president and hoping for a second term he's going to do it when he was just a bullshit artist the whole time, bro.
What do you mean by that?
I mean, when he came out with the Obamacare, his big move that took years.
You know what I'm saying?
He's a good cheerleader.
That's what the fuck he is.
Okay.
And he came out with Obamacare and the website crashed and it didn't work.
That means someone was coming up to him and saying, yeah, we're working on it.
He's like, great.
We're going to build the healthcare.
They're, you know what I'm saying?
Pretending.
People don't understand.
These people are fooling you and they are pretending while they're printing dollars and stealing them.
That's all that's going on.
So all that Obamacare that was just feeling sorry for him and wanting to be a success.
And when my eyes opened to that, because I was a business person waiting for a good economy and I was building a website and I had to do it by myself on my own.
You're the president of the United States and your website's crashing and then you're asking Google to help you.
And then, you know, he did YouTube videos in the White House because Google had to save the day.
He had to pick up the phone and call Sergey Bridge.
You know how much they spent on that website?
Yeah.
They got ripped off and they always get ripped off.
That was 900 million bucks or something.
My friend.
Yeah, they got ripped off.
It's just telling them what they want to hear.
And it's just, that's what communism is.
And that's what all of that is.
You're on your own.
You know, that's really what the Republican mentality is.
You had to realize these people aren't coming to help you.
It's only the primitive people of the world that are voting for these promises.
And that's why they get these dictators because they believe in the liars.
Okay.
And this is again, what I'm saying, I'm about to say is a little bit going to sound crazy, but it needs to be said.
Okay.
It needs to be said.
All right.
And there's a lot of super intelligent women out there.
You got Candace Owens.
She's got her problems.
You got Megan Kelly.
You got this and that.
But, you know, when women vote, they vote for the biggest bullshit artist out there that's telling them, you know, empty promises.
Okay.
All right.
And that's, you know, that's what's causing a lot of this.
I'm not saying, I'm not saying in any way that it's a concern.
Okay.
Because as a man, you might have a different mentality and you might be more cautious to bullshit.
But these dreamers and these promises, it's dangerous.
So I just want to put that out there for the women that might be watching.
Okay.
What I'm saying is, please stop voting.
I'm saying stop buying into bullshit promises and liberal dreams of kumbaya.
Okay.
That's my message.
Vote.
Vote intelligently.
You know, you need more female leaders.
You need more black leaders.
You need more amazing people that are standing out there and guiding people.
Right.
You need more Jewish leaders.
All right.
Like that's like what I consider myself to teach the Jewish people.
I'm responsible for my people.
I'm not responsible for other people.
I'm responsible for the Jewish people, you know, for Azerbaijan, for whatever, to give the right direction on moral behavior.
Okay.
And I would suggest for other groups and other people, it would be a big difference to the world if you stop believing in bullshit artists that promise you a bunch of shit.
We're going to freeze the rent.
We're going to do this.
We're going to that here, there, this, that.
These are all bullshit ideas.
They're going to come to nothing.
How many people suffered because of communism and because of all these promises of distribution?
You know what I'm saying?
Yeah, we're going to the central bureau.
You're going to call the central bureau and you're going to build apartment buildings in Kazakhstan from Moscow.
We need to have, this is not going to work, man.
They're all going to say, yeah, yeah, yeah, steal the money.
So wake up, America.
Wake up, America.
Manect tracks, Maxud.
Yeah.
And go buy some gold.
Absolutely.
That's what the key is.
I think that's what I took from the message here.
Yes.
Tracks.
Thank you.
Great to have you on, man.
Thank you.
All the best to you.
Stay safe.
Keep making noise.
You're meant to be on camera.
You are so entertaining to watch.
It's an understatement.
For a guy that's not in this space who just enjoys watching you, you can grab the attention of the audience from the second you're on till the end.