PBD - Patrick Bet-David - “The Luxury Watch Bubble" - Roman Sharf REVEALS: Luxury Watch Lies, Market Crash & Watches To Own

Nov. 15, 2024 - PBD - Patrick Bet-David

01:41:19

“The Luxury Watch Bubble" - Roman Sharf REVEALS: Luxury Watch Lies, Market Crash & Watches To Own

Luxury watch dealer Roman Sharf sits down with Patrick Bet-David to discuss the truth behind the booming grey market, Rolex’s dominance, and whether investing in luxury timepieces is a smart move. Are watch prices headed for a crash? Find out in this in-depth conversation. --- Ⓜ️ CONNECT WITH ROMAN SHARF ON MINNECT: https://bit.ly/40MElRO 📕 PBD'S BOOK "THE ACADEMY": https://bit.ly/3XC5ftN 🎄 PURCHASE THE VT CHRISTMAS COLLECTION: https://bit.ly/4hDCt3S 🧢 LIMITED EDITION USA RETRO NAVY SNAPBACK HAT: https://bit.ly/3C4GxtL 📰 VTNEWS.AI: ⁠https://bit.ly/3Zn2Moj 👕 VT POLO SHIRTS: https://bit.ly/3Y4Npig 🎙️ FOLLOW THE PODCAST ON SPOTIFY: https://bit.ly/3ze3RUM 🎙️ FOLLOW THE PODCAST ON ITUNES: https://bit.ly/47iOGGx 🎙️ FOLLOW THE PODCAST ON ALL PLATFORMS: https://bit.ly/4e0FgCe 📱 CONNECT ON MINNECT: https://bit.ly/3MGK5EE 👔 BET-DAVID CONSULTING: https://bit.ly/4d5nYlU 🎓 VALUETAINMENT UNIVERSITY: https://bit.ly/3XC8L7k 📺 JOIN THE CHANNEL: ⁠https://bit.ly/3XjSSRK 💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time! SUBSCRIBE TO: @VALUETAINMENT @vtsoscast @ValuetainmentComedy @bizdocpodcast @theunusualsuspectspodcast ABOUT US: Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

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	And this is an inside job, a big inside job.
	They're not telling you the whole truth here because they're embarrassed.
	That's why I don't trust watch salesman.
	You have no idea how much fraud is on the watch space.
	I can tell you stories for days.
	That's a $1.6 million watch.
	That's a $1.6 million.
	It's also made entirely out of a piece of crystal.
	Billion-dollar idea for the watch business.
	I'm about to shut down the entire idea, ready?
	In one sentence.
	There's one different.
	Go ahead.
	This is an addictive, slippery slope.
	You mean to tell me this took 100,000 hours to make?
	And now they're asking for some $15 million.
	Well, guess what?
	I would pay for it.
	Those watches are going to be 10x value the minute you walk out that door.
	And they don't want that.
	So there's 12 of these watches in the world.
	By the way, this actually goes with the software.
	I knew what you were doing.
	I knew what you were going to.
	And then when the story broke and I was dubbed the Russian oligarch, the highest offer I had on it was $45,000.
	For the shoe.
	So the Shah wore it.
	That's the watch that he wore.
	That's his.
	Not his.
	If it was his, it'd be a lot more money.
	sent you's i want what was his did you ever think you would make it I feel I'm so loose, I can taste sweet victory I know this life meant for me Yeah, why would you bet on Goliath when we got Bet David?
	Value payment, giving values contagious.
	This world of entrepreneurs, we get no value.
	They hate it.
	I didn't run, homie.
	Look what I become.
	I'm the one.
	Okay, so if you're a watch person or not a watch person, but want to be a watch person, you're thinking about my budget as $1,000, $5,000, $10,000, $100,000, maybe a million.
	Where do I go?
	Who do I trust?
	How do I see if this is worth the investment or not?
	And if I were a Rolex, what does it say about me?
	If I were a Patek, what does it say about me?
	If I were a Jacob and Cole, what does it say?
	If I were an Apple, what does it say about me?
	We're going to talk to a guy that's super qualified in this area.
	He's one of the OG guys.
	By the way, interesting background.
	He's a refugee from USSR, goes to Austria, Italy, from there comes to the States, Brooklyn, New York.
	Afterwards, starts selling newspapers, gets into sales, joins the U.S. Army, comes out, goes to school, I believe Penn State, gets his electric engineer degree, then goes into watches.
	And he took a small business of selling watches, known one of the OG guys at a great market of watches to build in a 25,000 square foot facility, 30 employees doing $130 million a year.
	Roman, it's great to have you on the podcast.
	Thank you so much for having me.
	Yes, and we got a collection of $10 million of watches here, which we'll talk about as well.
	See what it's like.
	Yeah.
	And so to the audience, now they kind of have an idea of the entrance of getting into the watch business, but maybe tell me specifically, like how it happened.
	I was a baseball card guy.
	I like collecting cards from the time I was a kid.
	How did you get into the watch market?
	Was it the appeal?
	Was there a story that somebody inspired you?
	What's the story?
	There's actually a great story.
	The nickname I go by around the company is they call me the founder.
	Long story, I'll tell you later.
	But what happened was, is I was in banking.
	I was working for Deutsche Bank at the time, commuted to New York City two hours each way from Philadelphia.
	It was a bit of a rough commute.
	I unfortunately was there on 9-11 as well when it all happened.
	Our office was World Trade Center 4.
	I get approached by a guy that comes to me.
	He's like, Roman, you know, all this internet stuff.
	I'm like, well, it's a little bit more complex than that.
	You know, I manage Deutsche Bank's global payment system, which processes $42 billion a month.
	And I'm running a team that manages the hardware, right?
	And he's like, well, yeah, whatever.
	He had no idea.
	He's like, well, eBay is kind of blowing up.
	I sell watches.
	I know you like watches.
	And I always love watches due to the mechanics because I'm an engineer by trade.
	How about I give you some watches and you put them on eBay and sell them and make a profit?
	Your cost is $10.
	You can sell it for $12,000.
	My response to him was, and this is a guy I've bought watches from before.
	The response was like, that's never going to work.
	Who the hell is going to buy $10,000 watches?
	What year is this, by the way?
	This is, we're going back to 2001, 2002.
	My business started when my wife was six months pregnant with my son.
	So it says old, my son's going to be 22.
	That's how old my business is.
	And I'm like, this is never going to work.
	Of course, it pays to have a wise woman on your side.
	He goes, I think this might work.
	We should give it a shot.
	I said, all right, because I don't have enough to do at the bank.
	So we started doing this part-time.
	She was helping me out, taking pictures with a digital camera, which is like four megapixels.
	Lo and behold, six months go by.
	A guy buys a $9,650 watch.
	It was an Automarket, Royal Oaks, City of Sales, Limited Edition to 1,000 pieces.
	I remember it till this very day.
	If you have the kind of time to scroll back on eBay feedback at our store, about 50,000 pages, you can actually find that sale.
	Guy from Germany sends me a wire, $9,650.
	I'm like, okay, maybe this can work.
	What would you make on that deal?
	I made $1,100.
	Okay.
	Is that real money at the time for you?
	Like, are you and your wife sending me a business?
	So I'm making at the time I'm living comfortable.
	I'm making $125,000 a year plus bonus at the bank.
	My wife was at home at the time.
	And I'm like, okay, well, this is nice.
	Now, after taxes, that paycheck dwindles down to about $7,000 a month, which was really good money 20 years ago.
	And after about a year of doing this part-time, my son is born, sleepless nights.
	Just so you understand, I would leave at 5.15 in the morning to go to New York.
	I would come back at 7.30 at night.
	My son was already asleep and he was asleep when I would leave.
	I would see him on the weekends, literally.
	And then I would do this stuff part-time.
	Again, there was no iPhones back then.
	There was no high-speed technology.
	So I would do this part-time.
	And sometimes I'd get to bed at 2 o'clock in the morning.
	Plus, the team that I ran were 12 guys that worked out of Singapore.
	12-hour time difference.
	So sometimes my lunch meetings were at 2 o'clock in the morning.
	Let's just say the bags under my eyes speak for themselves, right?
	I worked an average of about 40 hours to 50 hours at the bank and another 30, 40 hours doing my own thing.
	And I did that for almost three years.
	Having a conscious mind that I have a family to support, I have a son who just bought a new house.
	I realized that I'm going to have my side business bring me an income of one and a half of what I'm making now to feel comfortable that I can leave the corporate world.
	And it was a tough, tough choice.
	I was progressing really fast where I was.
	I had an opportunity to go far with the bank, but I did see economy shift post 9-11.
	And I saw a lot of guys get up and leave one day.
	And I'm like, do I really want that to be me?
	If I mess something up, let it be on me, not a corporate decision.
	I never blamed the bank for it.
	It was a proper corporate.
	They'd let go of 15,000 employees at that point, mostly out of New York.
	Every other guy on my floor got up and left.
	And I said, you know what?
	I'm here.
	I'm making the same amount of money as the bank is bringing me.
	I can support my family.
	I'm going to go full-time.
	And then the website came, and the rest, as they say, is history.
	Very cool.
	Congrats on the success with watches.
	I think the way, how did you and I did it?
	I was looking at buying a, I was looking at buying a, what was it?
	I was looking at buying a Patek, right?
	The Grandmaster.
	The Grandmaster Check.
	Right.
	And then I talked to a guy who, through Adam, the gold guy, funny guy, track Max, who is very funny, by the way.
	He was at our Manect event, and I just like his.
	He is a, we call him a piece unique in our industry.
	He's a great friend of mine.
	He's a great guy.
	He's, he's very, he's different.
	Yeah.
	And so we're talking about this watch here.
	Yes.
	And I call you.
	I'm like, hey, what do you think about this?
	I'm calling a bunch of different guys.
	I'm ready to, you know, cut a check on a watch.
	I'm like, yeah, well, before you do this, you may want to think about XYZ.
	And from there, the conversation turned.
	I bought a watch from you for my wife.
	I think I bought that like two, three months ago, and you were able to make that work.
	And it was very easy dealing with you, yourself, Adrian, the crew.
	So the experience was good.
	But I got a bunch of different questions I want to ask you within the watch business, okay?
	From somebody who is not in the space, somebody that, you know, maybe is, somebody that is an obsessed watch guy.
	When you think about buyers, your customers, there's different profile of customers that buy watches.
	What do you notice?
	Profile of watch buyers.
	Is it a guy that, hey, he had a big commission day, $50,000, wants to drop 20K on a Rolex?
	Is it a guy that's always coming back buying?
	Is there a guy that's trading?
	What profile of customers do you guys have?
	It's really not about profiles.
	It's really understanding what your client wants, finding out what your client wants.
	And it changes with times, just like trends change, times change.
	Social media revolutionized the world to an extent where I would say the number one reason a person buys a watch today is flex, right?
	That would be the number one reason.
	Then you have a type of client who is a big horological geek.
	He wants complications.
	He wants watches that are uber complicated.
	He wants watches that can be a full-blown perpetual calendar, not just a daytime watch.
	You also have guys that are quote-unquote investors, right?
	While I tell people watches are not an investment, they're an expensive toy first and foremost, which is the first thing I told you to remember.
	You're going to tell me that.
	You know, you're the one that came back to say, I can't believe you're talking me out of a $5, $6 million watch, right?
	But there's a reason for that because my job is to educate the consumer first and foremost to a point where they would feel stupid to buy anywhere else, regardless of price within reason.
	That's always been my motto.
	And then when people ask me, hey, can you suggest a watch?
	I come back to them with questions and I ask them, hey, what sings to you?
	Is it the history?
	Is it the brand name?
	Is it the flex?
	And I always say, please, if it is the flex, let me know.
	There's nothing wrong with it.
	Majority of buyers are out there for the flex aspect.
	But there are, of course, different type of flexes.
	So you have your vintage guys, you have your modern guys, you have your latest and greatest guys.
	Then you have the impulse buyers.
	The guys that see me post a watch on Instagram and five minutes later, I get a DM and they want that watch.
	They want it now.
	They want it yesterday.
	Those are the impulse buyers.
	Those are guys that usually end up trading back and forth all the time.
	I have clients that will literally trade me watches on a monthly basis two to three times.
	Every time I'm making a profit, every time they're seemingly taking a hit, but they don't care.
	This is they're into for the hobby.
	They want to do it all day, every day.
	And then you have the guys that are seasoned collectors that are putting it away as a portfolio.
	Hey, Roman, I want to put away X into watches.
	And it usually ends up being watches that they never thought about buying, nor are they very flexy, nor are they something that people want to show off.
	So stories with watches, like you'll see guys will say, you know, I see you wearing this watch.
	I see you wearing that watch.
	Like cars.
	Like, you know, I'll talk to my youngest son.
	I say, I just see you in a Porsche, and he likes to Porsche a lot.
	My oldest son, a truck or a Jeep, right?
	You kind of see them in that.
	Do watches match based on personality, size, skin color, you know, industry, wealth?
	Is there a match with it as well?
	Like what you wear, what you don't wear?
	How do you view watches?
	Like if I go to a place, I want to buy a suit, I'll go to a guy and say, hey, Stefano, here's what I'm looking for.
	Here's what you need.
	You need this, this, this, this, that.
	And you need to do this.
	You need in your closet to be this, this, this, and that.
	How do you to a buyer, somebody that's thinking about buying a watch, when it comes down to buying a watch, you got to keep in mind what this, this, this, this, that.
	What would that be?
	So it used to be very stereotypical.
	Your stockbroker had the gold Rolex, right?
	Your car salesman had the gold Rolex, right?
	And most of the stuff was Rolex.
	You had guys that were in the upper echelon of corporate world that would have Patex.
	But those things have changed.
	And the reason is perception in the world.
	You walk into a corporate environment, you're wearing $100,000 Patec Philippe that will work against you regardless of the position that you hold.
	If you hold a high position and you're not walking in wearing a diamond encrusted Jacob because now you're looking down to those that work for you.
	We have become so infatuated with perception and how we're seen by others that everything you just said has gone away as we know it.
	However, there are certain questions that I would ask an individual in regards to, hey, what do you do?
	What's your day-to-day look like?
	Who do you interact with on a daily basis?
	If you're a plumber coming to fix the plumbing in my house, you're not going to come in wearing a big diamond watch.
	So a lot of this stuff comes down to practicality, right?
	Hey, are you an active?
	Do you have an active lifestyle?
	You know, do you go skiing all the time?
	Are you riding motorcycles?
	Are you riding bikes?
	What do you do on a daily basis where I can put you into a watch that can withstand it?
	But the very first question is budget, because I say buy what you like first and foremost within the budget that you can afford.
	Don't overspend because this is an addictive, slippery slope.
	You start down the slope, you can see how quickly you're going to want another and another.
	You mentioned baseball cards.
	I collect four million one cards, and I know exactly it's the same exact concept.
	I want every card in every set and every grade and so on and so forth.
	It gets away from you very quickly.
	But for, say, today, it's the trends that dictate what one would put on his wrist.
	And then you have the big trendsetters.
	You know, you have the big celebrities, some of them you had on here.
	Guys like Jay-Z all of a sudden set a trend on vintage pieces.
	But then again, it started with Kanye when he put on the Cartier Crash, seemingly a woman's watch that started the craze for small collectible Cartier watches.
	Jay-Z is wearing a version of this watch with a baguette bezel today.
	He actually bought that recently, a couple of months ago.
	How much is that worth?
	That one is about 800 grand.
	What is the story of that watch?
	So this is 62.
	You want to come see what that watch is?
	Go for it.
	So this is a vintage Rolex Daytona.
	Back in 1986, Rolex started what we like to call off-catalog pieces.
	You would know them as, for example, the Rainbow Daytona today, right?
	That's an AFCAR off-catalog piece.
	You have the Tiger Eye, basically gem set-encrusted watches.
	But this is the watch that started back in 1986.
	They made it with a diamond bezel, they made it with a diamond bezel, diamond dial, and they also made it with a baguette bezel, diamond dial, which is the one that Jay-Z wears today.
	Production on these pieces, we're extremely low.
	We're talking about maybe 30 pieces a second.
	Oh, you got to be kidding me.
	Oh, it gets rarer, trust me.
	So there's only 30 of those.
	Exactly.
	So when you talk about a short production number, because Rolex doesn't make limited editions, they just make short production.
	This was a test.
	Will this work?
	Can we get somebody to spend an exorbitant amount of money in 86?
	It came out.
	What do they sell it for?
	In 86, this watch trade is somewhere around $6,000 or $7,000.
	Oh, and so from there to now, trading at?
	You want to talk about investment.
	I know you're calculating things in your head.
	Yes, absolutely.
	This watch, you want to talk about this watch?
	How about this watch?
	This watch originally sold for Daniel.
	Let's see.
	This watch over here, I'll show it to you.
	This watch originally sold for around $3,200 back in the early 80s.
	Last auction result on this particular piece was a million and a quarter.
	What is it?
	It's a Patek Philippe 3700.
	So all the Nautiluses that you know today were born from this watch when Genta designed it back in 1976, like the Royal Oakie did in 72.
	Of course, that one's a little bit more special that was made for the Sultan of Oman, the late Caboose.
	This was.
	Yes.
	And that's, see that little stamp on a dial?
	Yeah, that's it.
	So one without it would be about a two, three hundred thousand dollar watch.
	That little stamp makes a million dollar difference.
	That little stamp makes a million dollar difference.
	Yes.
	And there's a steel version of it as well, which was a few hundred dollars.
	And again, same stamp.
	There's only 12 of these known in the world.
	There's six of these.
	There's also a white gold version that we sold.
	There were three in the world.
	One is in a museum, one we sold, and one belongs to a collector in Germany who's got more money than Germany.
	So that one sold for $2 million.
	So you sold that one for $2 million.
	So what is this one going to sell?
	So this one is going to be four and a quarter.
	$4.25.
	Okay.
	So what else?
	What else you got here with the watches?
	So when it gets to rarity, and this is a lot of times, this tickles people's interest.
	They're like, oh, what do I go with?
	And I start telling them a story.
	And it's not a story.
	It's not a salesman-y story.
	It's a real story.
	So there's 12 of these watches in the world.
	Seemingly a Rolex Daytona.
	If you look close enough, it's got a blue dial.
	This was a friends and family executives edition, right?
	This particular watch has provenance.
	It used to belong to Adam Levine, but there's only 12 of them.
	And they were given to high executives and friends of the Rolex family.
	So this was never sold publicly.
	This was never sold to an individual.
	was only given as gifts to high executives as well as certain friends of the brand.
	12 ever made.
	They rarely come out in the market.
	They rarely trade.
	But then you can flip this.
	What would that trade for?
	This one was $650,000.
	$650,000 and there's only 12 of those?
	Yeah, just so you know, a regular Daytona today retails around that $50,000 price range.
	Okay, I got it.
	So let me ask you a question.
	So let's just say I am holding a special birthday for my 50th, which is four years from now.
	And I want to go get a custom Rolex watch build or whatever brand it is that I want to get a built for a number of guests.
	That would be the example for me to work with them to build something custom.
	Will never happen.
	Will never happen.
	They will never do it.
	Why not?
	Because Rolex is so exclusive and all these brands are so exclusive.
	You made a video that I reacted to where you talked about, hey, you can get a few Patek Felite watches from Patek and then they'll make you a custom watch.
	Right.
	They will never do so.
	It will never happen.
	Patek and Rolex, they keep a lid so tight that at this point, they don't need this, nor do they want to create that chaos because they know that the minute you do that and you make a limited run of 50 Rolex watches or Patek watches, those watches are going to be 10X value the minute you walk out that door and they don't want that.
	See, what you just did right there, telling me about that Patek will never do that.
	That's why I don't trust watch salesmen.
	Because the guy that told me that told me that in the Venice store when I bought a Patek watch.
	The majority of the staff that staffs these boutiques, they have zero availability on the stuff that you want, they're clueless.
	So how does a buyer, how does a buyer who is buying secondary market watches, not brand new, not directly, I'm buying it from somebody.
	How do you process who to trust and who not to trust?
	Like, for example, this is why when you and I spoke, I was about to probably dump $10 million into watches and you pushed me away from it.
	And you remember when you and I talk, I'm like, listen, Roman, you make me not want to buy these watches, right?
	I was ready to go buy 10 million set of stuff for the family.
	I know if I buy $10 million worth of cards and I ask the seller to meet me at PSA's headquarters, they'll go there.
	The president of PSA will be there.
	Hey, would you mind if we put in a new case and you look at this card and verify it?
	Great.
	Ken, can we put it in golden vault?
	No problem.
	Or heritage.
	Can we do something?
	Yeah, go to this guy, go to that guy.
	Great.
	There's a vault for me to go to.
	PSA graded all of that.
	So in the card community, back in the days, there was a lot of fraud.
	Like even the first Hannes Wagner card that Bruce McNull and Wayne Gretzky bought, later on stories came out that that card was cut, edges, which made the corner so perfect, but it's not the same size as a regular Hondas Wagner card.
	I'm like, wait a minute, you just, you know, the corners were cut.
	Yeah, that one right there that sold for $451, I think at an auction in New York, if I'm not mistaken, back in the days that the two of them bought.
	And I think nowadays, if you want to buy Hannes Wagner, you're going to spend, I don't know, a million to $15 million, depending on which one you're buying to quality, right?
	But when it comes down to watches, there is no PSA.
	There is no BGS.
	There is no Beckett grading service.
	There is no SGC.
	How does a buyer trust the fact that they're buying a watch that's not fraud?
	How do you do that?
	You buy the dealer, not the watch.
	And I've been saying this for 20 years.
	And I tell people, there's a ton of, you don't want to talk about fraud in the card space.
	You have no idea how much fraud is in the watch space.
	I can tell you stories for days.
	But I tell people, buy the dealer, not the watch, and do your homework.
	And the number one rule is actually very simple.
	If it's too good to be true, it usually is.
	Give you a quick example.
	A guy calls me up.
	It's like, Roman, it's like, I want to buy this two-tone Rolex you have for 10 grand.
	I said, okay, no problem.
	He's like, but listen, I'm a little hesitant.
	You know, I got burnt before.
	So what happened?
	I said, I bought the same one on eBay and it turned out to be a fake.
	This is years back.
	I go, that same watch trades today for 20 grand.
	But he goes, you bought it on eBay.
	How much did you pay?
	$1,200.
	I asked him, what do you do for a living?
	And the guy is like some super doctor.
	I said, so you went to school for 45,000 years to become this fancy doctor, and it never dawned on you that a watch that trades for 10 grand, that you're buying for $1,200 is a little too good to be true.
	I go, show me the eBay seller.
	I go on there, and back in the day, eBay allowed us.
	They don't do it anymore.
	Guys would put up listings saying, Rolex-like watch.
	It doesn't have boxing papers.
	Read the description carefully and look at the price and act accordingly.
	So they were selling clones.
	eBay stopped, put a stop to that after a while.
	I said, so when you read all that and you saw that, didn't dawn on you that you're going to get a fake?
	It's like, well, I thought it was eBay.
	I thought it was going to be a good deal.
	Common sense will always prevail.
	But today's day and age, you have no idea for the first five to seven years being in business, I spend more time proving people that they're not going to get a brick in a box from me.
	They're actually going to get a real item.
	Today's day and age, you're protected from every angle.
	Let's skip that.
	Let's go to you.
	So instead of like, here's a story, right?
	So Omega says ex-employees responsible for the $3 million fake speed master watch.
	Rob, if you can go a little lower, zoom out a little bit, right?
	So that's first, let's see what the watch is.
	See what it looks like.
	So that's the guy right there.
	Okay, let's go a little bit lower.
	Zoom in so we can read this.
	Omega says it's been a victim of organized criminal activity, alleging three of its former staff members admitting working with intermediaries to sell a fake speedmaster watch for $3.4 million.
	The watch was bought by Omega itself for 3.115 million Swiss francs, 25 times the auctioneer's upper estimated price at a Phillips auction in Geneva, November 2021.
	Omega told CNN in a statement that it had intended to display the watch at its museum in BN Switzerland with high ups in the company, believing it be a rare and exceptional timepiece that would be an absolute must for Omega's showcase collections.
	The item was thought to be a 1957 stainless steel cornigraph wristwatch with a broad arrow hands and was described by Phillips as one of the very first and most collectible Speedmaster models.
	So you can go a little bit lower, Rob.
	So if these guys at this level screw up, I'm talking about not me trusting you.
	I want to know you.
	Like they come to you in the dealer world.
	How do you know they're bullshit?
	How do you know?
	Because sometimes.
	Sometimes, first of all, this is, notice they say organized crime.
	This was a scam long coming.
	A lot of people out there, when it comes to the vintage world, it all comes down to knowledge.
	You want to buy from the most knowledgeable guy.
	Why?
	Because when you're going back to the 50s and the 60s, Rolex has the shittiest records, and so does Omega.
	Their archive and their record system, they're terrible, right?
	Patek Philippe probably has one of the better archive systems due to a friend of mine.
	I worked there for 15 years creating that archive system, sitting in the basement, doing all the research.
	There's no internet.
	There's no Google lens, right?
	So this is records that you're lying on from the 50s.
	One of the guys was working for the Omega Museum.
	He was very knowledgeable in what the watch is supposed to look like.
	They buy a watch that has the same case, that would have the same type of movement.
	They did something to the dial to turn it brown, right?
	That wasn't done naturally.
	They did something to the dial to turn it back.
	Let's go back to that rock.
	Go ahead.
	I'm listening.
	Turn the dial to brown.
	Right?
	And then what they did is they did subtle little things to show that that is no longer reference X, but it's now reference Y, which is uber rare.
	You can change hands, you can change buttons, you can do all those things, but it requires tremendous knowledge in the world of vintage to be able to create what we call a Frankenstein.
	That's what this is.
	It's a Frankenstein watch, right?
	It's put together.
	And it's done in this industry mostly with stuff from the 50s and the 60s from companies that don't keep good records like Rolex or Omega.
	So you're saying that's not common for it to be browned?
	It can naturally turn brown if it's set in the dark for 20 years.
	That wasn't done naturally.
	But there is a process that you can use to make it turn that way.
	Got it.
	And does that make it more mystique and most tropical dials?
	So for example, the watch I'm showing you here, this watch is just starting to turn tropical.
	If I put it in the dark for another 10 years, it will turn completely brown.
	But does that make it more valuable?
	It does because it makes it a lot rarer, less of something.
	This is what it comes down to when it comes to vintage watches.
	So this was done maliciously.
	It took a couple of years of planning.
	The original watch that that was was actually sold in auction.
	They augmented a watch a little bit.
	And then eventually, if you take a zoom in to this versus the original Auxit result a few years prior, you can see certain scratches that match, kind of like a photo match.
	Got it.
	This was done maliciously.
	Let me tell you what happens, or at least what I do when it comes to vintage timepieces.
	What I do is I partner up with an individual whom I trust and who I know is knowledgeable.
	Because the biggest fear I have is to sell you a watch where there's something not correct on the watch because of my knowledge.
	If I don't know something, I will reach out to an expert.
	I have a friend of mine, his name, Adam Golden, Mental Watches, and he's a vintage guy.
	He's actually an attorney who turned collector who then said, screw being an attorney.
	I'm going to be a vintage watch dealer.
	He knows the stuff inside and out.
	He lives and breathes vintage watches.
	So rather than me taking a shot and saying, hey, Patrick, here's this great watch.
	And you pay me a million bucks.
	And then Patrick finds out, well, the buttons are not original.
	Something is wrong with the dial.
	It's been reloomed, refaced, repainted, or something like this.
	This is the worst of it.
	I'd rather make half the money and have an expert on my side the way I can confidently walk into a room, say, this is a correct watch, and this is the watch for you.
	But how about when you're buying from a private owner who's not in the business?
	How do you know if the watch he or she is selling is fake?
	Well, first of all, I can tell a fake room from a, I mean, I can tell a fake watch from a room away.
	How?
	Right.
	Experience.
	You can't buy experience.
	How did Omega screw up here?
	Because Omega, this was done by people that worked for a mega in their museum that were verifying all this stuff.
	You understand?
	This is an inside job, a big inside job.
	They're not telling you the whole truth here because they're embarrassed.
	But when you have somebody on the inside who's supposed to be the guy telling you this is the correct watch, do you know why I fetched so much money?
	Because the insiders knew that Omega was going to bid on that watch.
	And you know, when Rolex or Omega come to the table in auctions, that's when records are set because they don't care.
	They keep the paddle up until they win because they want it for their museum.
	Got it.
	Okay.
	So what else?
	But when you say you can tell from, like, give me the most basic stuff.
	Like, for me, I can, you know, certain things in my business, I can see if somebody's full of shit or what they're doing because I've been in the business for a long time.
	So I'm with you.
	I read that part as well.
	But I'll be able to say, one, I'll look at this, two, I'll look at this, three, I'll look at this, four, I'll look at this, five, I'll look at this.
	Okay, how do you know somebody's, the other day we get an email, hey, you know, I'm stuck at the airport.
	Can you please send me $2,000?
	My credit card's not with me.
	Oh, shit, Pat needs $2,000.
	First step is what?
	Go check the email.
	Oh, it's not Pat's email.
	It's fraud, right?
	Like basic stuff like that.
	What are some trusts that you trust?
	You can verify and really process.
	So any watch that comes in, we do buy a lot of watches from the public.
	When it comes to buying B2B, I only deal with dealers with whom I have recourse.
	So if something happens down the line or something is wrong, I know I have recourse.
	I can return the watch for a full refund.
	So I deal with trusted individuals.
	But when it comes to buying from the public, it gets a little bit trickier.
	So we have a service center.
	Every single watch that comes in from the public goes to my service center.
	So I have three watchmakers sitting there.
	They will test the watch.
	I don't care if it's a brand new Rolex and it seemingly looks okay and the paper's okay and everything is okay.
	It still gets checked inside and out.
	So the minute that if you open up a watch, a professional watchmaker opens up a watch, they'll tell you if the watch is fake or not, of parts were replaced.
	If the watch is really new, is it actually working properly?
	So we do a full-blown test.
	Costs me to the tune of 30 grand a month to do that, just so you know, just a checking process.
	That's number one.
	So you get a qualified watchmaker to do so.
	After it comes back from my watchmaker and it hits the sales floor, there's another check.
	Adrian, my head buyer who you just met earlier.
	Again, it's a quick look.
	It's a quick look now at things like papers and boxes.
	There's a lot of telltale signs.
	Again, they all come from experience.
	But at the end of the day, I make you sign your life away when you sell something to me.
	If you ever go through the selling process on my website, you'll see that you're going to have to provide all the profit identification.
	You're going to have to provide certain paperwork, sign a certain contract, right?
	So people will shy away to try to fraud people like us.
	They'll usually go after the smaller fish.
	Yeah.
	So, you know, back in the days, I'm from Glendale.
	So there was a lot of cars that were salvaged.
	Not pink slip.
	They still sold.
	And it wasn't shown salvage.
	And you sold more.
	So you kind of had a way of, you know, doing that.
	And then eventually they couldn't do it anymore because it was regulated.
	It was reported.
	And now we're kind of looking at the, it's like, hey, man, you have a salvage car.
	It's not a salvaged car.
	This is a salvaged car.
	It's not $30,000.
	It's $18,000.
	Well, no, you have no idea what you're talking about.
	You had an accident and it totaled this.
	And here's what you're doing.
	Oh, shit.
	You're stuck.
	You're cop, right?
	Credit, experience, trans unit, and Equifax.
	What is the equivalent of that in the watch space?
	Doesn't exist.
	Doesn't exist.
	Does not exist.
	Why isn't somebody doing that?
	Everything nowadays is about grading service.
	Why isn't there a watch grading service?
	You create your own rapport within the industry.
	And there's not that many of us that have the type of rapport where I was just talking to one of you guys before we started.
	I told him a story how I can walk into any room in my industry and I can walk out with $10 million worth of merchandise without signing a single piece of paper.
	That's the reputation that you build up over the years.
	And that is what it's all based on.
	My industry is still very much based on a handshake.
	Go ahead.
	So if you were to say, are there the top, like when you buy autographs of presidents trying to buy an autograph of Nicola Tesla?
	Is this a real autograph of Nicola Tesla?
	Is this a real autograph of George Washington?
	Is this an autograph, you know, big collection with that?
	How do you find that out?
	There's typically five guys who do COA, certificate of authenticity, who have been around a long time, who have the most credibility based on experience, 40 years.
	If the COA comes from this guy, boom, you're good.
	This is a real autograph.
	If the COA comes from that guy, boom, it's good.
	Who's the COA from?
	Such and such.
	I've never heard of them before.
	They just started two years ago.
	I'm not trusting this.
	That's a fake, right?
	You kind of move on.
	So billion-dollar idea for the watch business.
	What if somebody came out with a grading service for watch?
	It's been tried.
	There's a multitude of companies out there that have really concentrated on something what we call, is the watch clean?
	Because the watch could be stolen, right?
	That's the biggest issue that you face in our industry.
	You never know.
	A watch could be stolen.
	I've had issues.
	In fact, three months ago, a guy calls me up.
	Hey, Roman, I bought this Richard Meal from you.
	I just went to get it serviced at Richard Meal.
	They're telling me the watch came up flagged.
	It's red.
	There's no real system in the watch world to know if something is stolen or not.
	There's not a centralized system.
	Think about it.
	Europe, you have the Interpol here.
	You have the police.
	You have insurance companies.
	You have all kinds of stuff.
	You have guys claiming watches to be stolen just to get paid from the insurance company fraudulently.
	And then they go out in the open market and they sell them.
	Guy bought a watch from me five years ago.
	I said, all right.
	Here's a letter from RM.
	Five minutes later, the guy received a refund.
	I went, pulled up my invoice from five years ago, who I bought it from.
	I showed the guy the invoice, showed him the letter.
	He sent me a refund.
	It goes down the chain to the guy that doesn't have recourse, which is why extremely, extremely important to have resources.
	But as far as the systems are concerned, it's extremely difficult to come up with that database.
	Number one reason is privacy.
	Would you want to take your baseball card collection and give me every PSA number of every card that you own and put it in there so it's for public view?
	It's kind of tough.
	These things have serial numbers.
	Some people don't want to know the world to know what they own.
	Let me tell you, if there was a grading service and that was done by professionals who had access to things with serial numbers, I think these watches, instead of selling for a million, they'd sell for $7 million.
	I think they would sell.
	You may be right.
	There's only one problem.
	What's that?
	I am that pro.
	And there's not guys out there that are going to be able to do that.
	There's not a guy out.
	I mean, eBay tried it.
	Right.
	eBay did the authentication program.
	They called me up.
	They wanted me to pilot the program.
	I have a good relationship with them.
	I told them, I was like, who's going to be open up these watches and telling me they're authentic?
	Show me who your expert is.
	You expect me to send you a brand new $100,000 role for somebody to open it.
	Well, you know what happens is here's what happens.
	What happens is, like there was a moment where credibility from BGS went to PSA.
	Yes.
	And the market had, wait a minute, who's authenticate?
	Oh, that guy left BGS, Beckett, and he went to PSA.
	No way.
	Yeah.
	They also went.
	This other guy went.
	That other guy went, what?
	And they're giving away nine and a half for nothing.
	Dude, PSA is not going to give you a nine and a half.
	They're going to give you an eight or nine or seven where you can get a nine and a half.
	So a PSA eight is worth more than a nine and a half BGS.
	Yes.
	Wow.
	Why?
	Because the top graders went with PSA.
	That's why I asked who the top guys are in the space.
	Because if this came in right now, Rob, can you do me a favor and go to CGCC?
	Just type in CGCC and type in Spider-Man.
	Maybe I'm not saying it correctly.
	CGC.
	Okay.
	So if you go to take one of the C's out, so CGC, this is type in CGC comic books.
	Okay, CGC comic books.
	So what CG CGC does, click on that, zoom out a little bit.
	CGC is the grading service for comic books.
	That's what these guys do.
	And it was founded just 24 years ago.
	Okay.
	If you type in right now, most expensive comic book ever sold, most expensive comic book ever sold.
	Okay, watch what it says right there.
	Superman 1.
	But why?
	It's a summer 1939 CGC 8.0.
	And it sold two years ago for $5.3 million.
	I try to buy this.
	They won't sell it.
	Right.
	And now they're asking for some $15 million for a comic book like this.
	But guess what?
	I would pay for it.
	I would pay for it just because CGC is next to it.
	Or Marilyn Monroe CGC 9.6, Playboy issue number one, worth a lot of money.
	Then they did this grading with video games.
	Rob, type in the most expensive video game ever sold.
	Have you seen this stuff or no?
	So the Marriott Brothers, the one, the retail with the hook, that one?
	I don't know which one it is, but if you type in most, look at this one here.
	Yeah, Mario Brothers.
	Yeah, that's it.
	So most expensive video game ever sold was sold for $2 million in August of 2021.
	But look at the grading.
	People ran to their attics to see if they still have that leftover.
	Because that was like an extra that you got with the concept.
	But I'm telling you, like what I'm sharing with you, Roman, is if I was in your world and I was really getting into that business, that I would go raise 10 million bucks.
	I'm about to shut that entire idea right in one sentence.
	There's one difference.
	Go ahead.
	And all this stuff, wait till you stop by my office.
	You want to talk about collectors?
	I'm big on cassette tapes.
	I think they're huge right now.
	I'm huge on Formula One stuff.
	I love comics.
	I love all this stuff.
	You know the difference between me bringing you these two Richard Meals here?
	What's that?
	Two Richard Meals.
	Are they real?
	Are they fake?
	I'm telling you, they're real.
	You know who I am.
	I've been doing this 20 years.
	You trust me.
	I came recommended.
	I'm going to hit up company.
	You're buying them, right?
	So I got about $800,000 here.
	Each of them is what?
	$800 or $400,000?
	$400.
	This one's a little cheaper.
	This one's a little more expensive, right?
	You know the difference between this and what you're showing me on the screen?
	There's no plastic case, nor would these titles ever be practical if they were to be sealed in a plastic case.
	Nobody collects watches for the purpose of doing what?
	I have all kinds of beautiful displays for my Formula One cards.
	I have these frames where the flabs fit in perfectly.
	I have these boxes where they slide in, the protectors, and you name it.
	People wear these.
	Unless you're Jake Paul and you're wearing your Pokemon Charizard around your neck and a necklace, which is still slabbed, you're not doing it with this.
	And that's the difference.
	As much as you want to have a grading, how good is the grading?
	The minute that this watch, I buy a brand new Rolex, customer just bought it.
	He flipped it to me out of profit.
	He just picked it up from Rolex two days ago.
	It's brand new.
	Still has sticks.
	You know what I would do?
	I'm still checking the watch.
	But you know what I would do?
	Here's what I would do.
	Let's go with that.
	Say you buy a watch and non-grade it.
	Like, let's just say right now, if I wanted to buy this, what would I have to pay to buy this?
	440.
	Okay, let's say 440, right?
	And there's five guys that are selling this between 380 to 440.
	Okay.
	But the one guy has it graded by BDC.
	I'm just giving a number.
	And it's for 600.
	But I know for a fact it's going to be legit.
	I would pay the 600 just because the credibility.
	And then guess what?
	You would be one of 10 million people that would.
	No problem.
	But I think it's a bigger market.
	I think it's a bigger market.
	Then I would take that.
	And if I don't care about the grading, I know it's legit.
	Guess what?
	I take the case out.
	I take my watch.
	I wear the watch.
	Three years later, when I want to sell it, I will go back to that grading service company and I'll say, this is the watch, the serial number.
	I'll record it when I'm taking a watch and I'll say, can you grade it again?
	Because I want to sell it now.
	Then I would sell it to somebody else.
	You know what question you just answered?
	What's the difference between gray market and authorized dealers?
	Which is what?
	So you're talking about wanting to buy a watch that's graded, that's slab, that's been authenticated.
	There's a slew of people out there that will still go out to the world and pay full retail for a watch they could easily get brand new on a secondary 30 to 40% off, but they still feel comfortable inside to walk to an authorized dealer, an actual store, where this is a company boutique or an authorized dealer and they're buying that watch.
	What you're talking about is the difference between buying the gray market and buying from an authorized dealer.
	Because when you're walking to an authorized dealer, they're authorized to sell the brand.
	We're not.
	We're the gray market, right?
	This is the difference.
	I think this would sell more than the authorized dealer.
	I think this would sell more than the authorized dealer.
	But let's get off this topic.
	This is just for me, my fascination of knowing the fact that I think someone could figure it out and I am so with you because I collect the same things you collect in the same space.
	I get it.
	So I'm just thinking like if somebody did that, you know, like remember that BMW, the one with Tupac that they were selling.
	I don't know if you remember when that was for sale or not.
	Rob, can you type in Tupac BMW for sale?
	Okay, the one that got shot, right?
	Is that the one?
	Can you go type in?
	Look what they're selling it for.
	See the number?
	$1.75 million.
	Okay.
	So can I fully get it from the VIN number?
	Can we go back and check the, I don't know.
	I don't know if I can or not.
	It would be some processing that I would want to do for me to say, yeah, this is the role.
	Well, this is not.
	Maybe they changed it.
	Maybe they did this.
	Who's the grading service?
	Am I going based off of the MV?
	Do I trust 100% the MV?
	I don't know.
	But again, for me, it's purely the graded.
	But let's go back to it.
	You said something.
	You said, you made a video when the fact that if you have this many watches with Patek, they'll make a custom watch for you, right?
	Okay.
	So for a guy like me, I bought this watch.
	This is the first watch I bought.
	I bought it in 2015.
	I was in Paris.
	We had flown in from Dubai.
	And the watch couldn't be sold for another six months.
	I go downstairs to the what do you have that you can't sell?
	He says, I have this.
	I said, what is this?
	I have, why can't you sell it?
	Well, I can't sell it because the market, we just got it.
	There's only a few of them, but I can sell it to you in three to six months.
	I said, well, I'd like to buy it.
	I'm telling you, I can't sell it.
	Anyways, by the fifth day, we build a relationship.
	He agreed to sell it to me.
	No problem.
	I bought the watch.
	I bought this for my son.
	This is for my oldest son.
	I bought another Petek for my son.
	I bought a Senna.
	My daughter Senna, I bought it for her.
	My wife bought everything I own with watch.
	I'm not in the business of reselling.
	I'm in a business of, hey, son, I wore this because when I was in, you know, France, I bought this for you because you were three years old and I said, one day this is going to be yours.
	I wore this watch when we sold our company and I was signing.
	I was wearing this history, family.
	It means a lot to my kids, right?
	I do the same with art.
	I love it.
	But going to it, for a guy like me who would like to put on a big 50th birthday party and reward the people that have been most influential in my life.
	And I would like to find a way to make a custom watch collection to sell it to them.
	Okay.
	Who would I go through to be able to do that?
	Nobody?
	You're not going to Paddock.
	You're not going to Rolex.
	Okay.
	You're not going to Omega.
	But there are plenty of brands that would love an opportunity.
	And so, for example, big brands or like the new ones.
	So for example, I brought with me Elise Nardon, right?
	This is a Jacques Mart meta-repeater striking time.
	This is one of the most complicated movements that a watch can have.
	A meter repeater.
	It literally chimes out the time, right?
	So it will, if I wind it, oh, you can hear it.
	You can actually, let me just wind it real quick.
	And it's also a mechanical automation, kind of like the big clocks they had in medieval times.
	So if I depress this, you can, well, you can take the headphones.
	Oh, see how the guys are moving or striking a bell?
	Wow.
	By the way, that's a beautiful watch.
	Come close and see, Daniel, come here.
	You got to see this.
	They made only 30 of those.
	It's a $380,000 watch.
	And obviously what you're paying for is the complication.
	Not only does it chime out the time, it also actually animates on the screen.
	And Jacques Mart's quick side story goes back, literally means guys ringing bells.
	So think about medieval times when either you wanted to tell people what time it was or you wanted to warn them of a fire or anything like that.
	That's why it's called Jackie Mart's.
	Although there's another theory that in 1905, some monks wrote a book that talked about Jackie Martz, a guy named Jackie Martz, who invented the automation of the clocks actually striking bells automatically on top of the towers.
	There's always a story behind this stuff so you go to a brand not Rolex not Patek not Omega You go to a brand like Elise Nardan.
	Now mind you, they've been around since 1846.
	They made their money in marine chronometers.
	In fact, they were so good that the English Navy ditched their marine chronometers and they were able to use theirs that they sold them throughout the time.
	U.S. Army, same thing.
	They used chronometers at sea because back then, you needed to know where you are at sea, right?
	And what you needed to know is the difference of time that has passed since you left the port of entry so you can calculate where you actually are, right?
	So they made their big name.
	They've been around since 1846 continuously.
	This is a brand with a ton of history.
	So this is a brand that would actually value somebody like you.
	Remember, Patek, Rolex, some of these brands, they'll have their noses up in the air.
	Omega is owned by a big group, right?
	It's this watch group.
	How about AP or VC or those guys?
	AP is also going to be very difficult.
	A lot of these companies, the industry that you're going into, they have their noses up in the air and they think about how is it going to affect us and what is that going to start?
	If DBD wants to have a watch made, then the next guy is going to want to have a watch made.
	What they do instead is they take on ambassadors, they make limited editions for them, right?
	So Jay-Z was an ambassador for AP.
	LeBron was an ambassador for AP.
	John Mayer is an ambassador for AP, right?
	They either make a limited edition or they'll make a limited run that is by the person.
	But if they do a limited edition of 30, they're not giving Jay-Z the 30 to do.
	They're giving one to Jay-Z.
	That was a big thing, by the way.
	Francois, the ex-CEO of Automarket, he came to the Swiss and said, hey, I want to use this hip-hop artist as an ambassador.
	And they all flipped out.
	What are you talking about?
	World of hip-hop, AP, where this, because remember, these are all suit-wearing white gloves, very conservative people.
	They only allowed him to create, they did 10 pieces in platinum.
	They did 50 pieces in rows and they did 90 pieces in stainless steel.
	And they only allowed him to sell it in America.
	But when they sold like hotcakes, this thing came with an iPod signed by him, big box, awesome watch.
	And when they saw the success of that, that's when they loosened up a little bit.
	Oh, there it is.
	And what did that, so they gave it to Jay-Z and then they sold the rest.
	Jay-Z got one to wear one as an ambassador.
	And they sold the rest.
	And they sold like hotcakes.
	They sold over retail.
	Back in those times, the AP offers with limited offshore were the hottest thing, and I was selling a ton of them.
	So, if a stainless steel one that back then retailed for somewhere around that $15,000 to $17,000 price shares, they were selling on a secondary for $35,000.
	Wow.
	And what's it selling for today?
	$17,000.
	$17,000.
	This is when people ask me about watches being an investment.
	You have to remember one thing.
	You are joking.
	Trends.
	Think about the trends because this is what's selling.
	That's the latest and the greatest for AP, the Frosted Rainbow.
	This is the watch that trades at double its retail value today.
	Trends.
	Remember, this is something you put on and you wear and you flex with.
	And now what do you do?
	With the fuel of social media, you look up to those that you admire on social media.
	What's make this special?
	So this is a, first of all, it's a frosted finish.
	So you can notice, notice, feel it.
	Oh, my God.
	It feels like sandpaper a little bit.
	This is all hand-hammered.
	Daniel, can you zoom in on this?
	It feels amazing.
	Right?
	You also have a rainbow bezel.
	So these are sapphire bezel done as a rainbow.
	This is obviously, Rolex started with a rainbow Daytono, and then everybody kind of caught on with it.
	It's also a skeleton double balance.
	It's a super accurate watch.
	So what does this go for?
	This is going to cost like $380,000.
	This is $380,000.
	But in this, when it first came out, what was this?
	When it first came out?
	The MSRP on the watch is $168,000.
	And it's selling for $380,000 right now.
	Exactly.
	What is it going to be worth in 15 years?
	Back to 180?
	This is where I wanted to talk to you about investments, right?
	Notice I brought a little bit of everything.
	I brought the latest and the greatest and the hype, right?
	But I also brought you proven pieces.
	The last auction result on this watch was a million and a quarter.
	And that watch is how old?
	This watch dates back to late 70s, early late.
	Late 70s, right?
	So that's an investment.
	You buy that, you set that aside, you're going to be fine.
	But then here's the thing: that also depends on the quantities, right?
	And who actually owns these watches in the market?
	So if you think about it this way, if I needed to get you two of these, you call me and say, I want one for me and I want one for him.
	I would say, sorry.
	I like them a lot.
	That much?
	Not that much, but my response to you would be, I'm sorry.
	I'm going to have a hard time.
	You're going to be like, well, why?
	Well, there's only six cities in the world.
	So what am I going to do?
	I sold one of these before.
	So this is the second one I have.
	I would go back to my client who paid me a million too and say, listen, would you consider selling your watch?
	Now, people that are buying million dollar watches, they're not exactly somebody that are motivated by money.
	They're motivated by things that nobody else has and they can't have.
	And I'm going to have to make him an offer he can't refuse.
	So if you buy that watch and tomorrow somebody wants it, you say, you know what, Roman, I'll part with it, but I'll need 2 million.
	Imagine if you own the highest-graded Mickey Mantle, the one that sold for $12 million, right?
	And you're that collector.
	What would it take for you to get rid of that card?
	It would have to be some ridiculous offer or something where you, oh, you know what?
	If you get me the number one Superman, I'll let go of this.
	Like on Ken's show, right?
	Remember that whole ordeal with the comic books, the last episode that he did or the last season?
	By the way, I'm interviewing with Alex at my office when I get back on Thursday.
	They're doing a whole interview.
	They want to talk about Formula One and collectibility and all that stuff.
	Alex, Guy, the one that was on the show.
	Yeah.
	Yeah.
	So, okay, so let's, so let's go back to this.
	So we, so if again, Petek, the idea of that watch that we looked at, you and I, the Grandmaster, Rob, if you can go to it.
	So this watch, I think Sly just sold his 5.2.
	I think I saw 5.2.
	Was it 5?
	Well, all in, it was 5.5 million.
	You're adding the 22% or whatever.
	You have to.
	Totally get it.
	So if you take the 22 out, you got to put it in there.
	I get it.
	Okay.
	So what makes this watch unique?
	Where when you and I were speaking, I said, how many of these did they make?
	You're like, nobody knows how many they made.
	Is it 8?
	Is it 12?
	Is it 16?
	It's not high.
	Is it less than 20?
	Most likely, yes.
	More than 10?
	Yes.
	Okay.
	So 10 or 20 of this they make.
	And it says the Grandmaster Chime is the most complicated Pet Tech watch ever made.
	It boasts 20 complications, a reversible case, and two independent dollars and six patent innovations, the development, production, assembly process.
	Staggering.
	You mean to tell me this took 100,000 hours to make?
	100,000 hours.
	So I was about to buy one.
	You and I talked about this and you persuaded me to get away from buying it.
	And we talked about the dollar amount.
	It was a good one.
	By the way, just so you guys know, if you're thinking about buying a watch, you can Monect Roman and ask him a question about a watch.
	Whether you want to buy a watch from him or whether you want to buy a watch from somebody else, you just want his counsel.
	You can send him a Minect.
	And I would highly recommend you ask an expert like him before you buy a watch.
	He's on Monect, download the app, go to Roman Sharf or use a QR code.
	You can go ask a question from him.
	So what makes that watch be worth as much as it was where Mark Wahlberg owned one, right?
	Sly had it that he sold and a few other people that owned it.
	And Sly made a video saying, I cannot believe I got this watch.
	He put his gloves on the whole presentation.
	Remember when I'm sure you've seen that?
	I had that watch in my hands.
	I'm friends with Sadavi, so I was there to preview.
	What makes that watch that special, that right off the bat?
	It's not like it's an old watch.
	It's not like a prince had it, a king had it, a president had it.
	It's not like that's a watch from the Shaw.
	It just came out five years ago, and they're already asking that big of him an amount right there.
	It's sold for $5.4 million.
	Show the watch that he's holding, Rob.
	What makes this so unique?
	People want what they can't have.
	Now, Paddock has what's called an application process.
	In order to get up to that watch and to be able to get it from Paddock at retail, which is roughly about half that, right?
	You would have to have a history with Paddock dating back years.
	You have to start from the ground up and you would have to buy an X amount of watches over years upon years upon years.
	Then you have to go through a vigorous interview process with Stern.
	He'll literally fly you out to Switzerland before he flies you out to Switzerland to say, what's your purchase history?
	How many pieces have you bought?
	You literally have to work your way up to it, starting with a $20,000 Paddock to $200,000, $300,000, $400.
	To get to this, which is the ultimate grand complication.
	And this is the biggest scam that a company could create.
	And I salute them for it.
	Imagine this.
	You want to spend $2.3 million on a watch.
	You call Patek the Leap and they say, what have you bought from us before?
	Where's your history?
	Oh, you haven't bought enough from us.
	I'm sorry.
	We can't sell you this watch.
	Like, think about it.
	Think about what that creates inside the mind of a person that can afford this $2 million watch.
	And what do they do?
	They go out in the secondary and they pay to say, hey, F you, I have the watch.
	It's the inavailability.
	If you can't get it, you want it.
	Same thing with Richard Mill.
	You can't get them.
	There's a line that's a mile long for that.
	Ferrari.
	You know, the Ferrari dealership and, you know, the SP3 comes out.
	And you look at the SP3.
	If you were on the list, you could have bought it for 2.4 million, right?
	But you have to have the SP2.
	That's right.
	You have to have the Manza and you have to have the SP1.
	You have to have a couple of this.
	Look at this guy.
	I just saw one two days ago in the dealership.
	They got a client of mine got that watch in purple.
	The car in purple?
	The car in purple.
	And I'm like, why?
	Well, it's got purple.
	Yeah.
	To your friend, whoever your friend is, not my taste, but good for you.
	When I see this car, you're just like, you freaking car, I want you.
	It's gorgeous.
	And I'm a La Ferrari guy.
	My youngest son liked the Enzo.
	So we look at the Manza.
	We want to get some kind of a collection to put in the hangar.
	But you want this SP3.
	If you're not in the system, haven't bought them.
	By the way, Jay Leno cannot stand Ferrari's point system, cannot stand how they work.
	I mean, he's been so critical that he doesn't even buy anything directly from them because he can't stand the fact that they do what he do.
	You need to own all these other cars.
	With Patek, similar system.
	What's your system?
	It's literally exactly the same.
	Okay, perfect.
	So whereas in Ferrari, they want you to have a Testerosa.
	They want you to have a Pista.
	They want you to have an Italia.
	They want you to have a V12.
	They want you to have a disc.
	Engines, different models that they look at, right?
	What's Patex?
	Patex is, again, it's literally a volume.
	Is it just dollar amount or volume?
	A volume as well as as you're going up in complications, right?
	So let's say you started.
	So it's not like you started with a California, let's say, and then you moved yourself up to a PISTA 8K.
	Is it buying directly from them or from anybody?
	It's buying either directly from them or buying from their authorized dealership.
	perfect so if you have bought it from authorized okay so the levels does it eventually go to the point where they will make a one-off just for you Yes.
	So why'd you say they don't do it?
	Like you said earlier, the exceptions are so rare.
	I've been doing this for 22 years.
	Yeah.
	Okay.
	I sold four one-off paddocks in my entire career.
	So the sales guy in Venice, I just talked shit about you.
	He was telling the truth.
	So you could get to a point that they make one for your family.
	Yes.
	But the amount of spent and the connection, it's also not just about the spend.
	It's also about who you know and how important are you of a figure.
	It's not about sometimes even the spend, but they have shied away from doing stuff that's unique for many, many years.
	The youngest piece unique Patek, actually, we sold one last week, but that one dates back to the 70s.
	It was a unique dial special order dial.
	It was an $880,000 paddock.
	But there's only one of it.
	There's only one.
	I've sold a $39.39.
	If you saw that watch, we'll call it the Billionaire's Watch.
	Put in Paddock $39.39.
	That looked like a half a million bucks to you?
	Is that what it is?
	Yeah.
	Well, the one I sold was, I think the retail originally on the watch was somewhere around $300,000 and something when I first sold them.
	This watch was made with a black dial for someone.
	At the time, the market on a regular one was $350,000.
	That one sold for $550,000.
	Again, somebody had a relationship.
	Somebody had somebody on the inside.
	Don't forget, that happens too.
	Because that particular watch didn't really come from a collector.
	It came from an individual who posed as a collector for many, many years, had some inside hook within the company, managed to get that watch.
	And then when it does, when it does happen with that relationship, whoever the individual is, what does that look like?
	Is that you go in?
	What do you want to be unique about it?
	What would you like it to have?
	Does it have meanings for your family?
	Is there certain things?
	There's going to be limitation out to Wazoo.
	There's not going to be, oh, I wanted the orange dial with these markers and I want you to put a diamond at 11 o'clock.
	That doesn't happen.
	But is it kind of like you go there and the artist tells you, here's what we're going to put together for your family, or do you have any influence over the art?
	You have some influence.
	For example, you can deviate just a tiny bit because most of these unique watches, they usually have some sort of a different dial that usually translates into a color.
	So if a watch is normally not made with a black dial and you're asking for a black dial with red markers, they may entertain that.
	Got it.
	So it's not genetically.
	You're not going to see a dramatic difference.
	Most people won't know that that's a one-off.
	And why is it when it comes onto watches, would you put them at the top?
	Are they the cream of the crop?
	So Rolex is king and Patek Philippe is the Rolls-Royce, right?
	When I say king, I say in terms of sales.
	I mean, this is a company that spits out over a million watches a year.
	Their sales in 2023 were more combined than the other three brands below them in terms of sales, right?
	Rolex is number one in terms of popularity up here.
	Is Rolex Mercedes?
	Rolex, yeah, I would say so.
	And then Patek is Rolls-Royce.
	Patek is Rolls-Royce.
	And what makes Patek Rolls-Royce?
	It's the prestige.
	It's the prestige.
	Majority of their catalog is pretty conservative.
	They tend to an older crowd, a more successful crowd, I would say.
	Rolex is a first money watch, right?
	My very first watch was a Rolex.
	I bought it at Pawnshop for $1,000 when I got my first corporate job.
	My Rolex walked into the room five minutes before I did.
	Hey, everybody, look, I have a Rolex on my wrist, right?
	People don't do that with Patek.
	Why not?
	It's more conservative.
	If majority of their lineup, what's hot now is their Nautilus is their stainless steel stuff.
	The young kids are wearing that because it's hot.
	It's popular.
	It's in all the rap songs, right?
	Where 90% of the Patek catalog, you can get at a discount.
	You know that, right?
	90%.
	90% of their entire catalog, I can bring to you at a discount.
	How much of a discount?
	Anywhere from 10% to if it's on a secondary, maybe less than half.
	Don't think that Paddock and every single brand, to include AP, are big almighty like Rolex.
	Rolex is the mightiest in terms of majority of their catalog today, trading at over retail.
	That's how popular they are.
	With Paddock, it's Nautilus, it's Aquanaut, and a few other brands, a few other brands.
	I just type right now, Patex, Paddock's market cap, $2.37 billion.
	And they're the third largest market cap.
	And it got 6% of the market share.
	Okay.
	When you look at them.
	Rolex.
	Rolex.
	Rob, can you type in Rolex market cap to say Rolex is at $11.25 billion market cap.
	Cardiere's at $3.59.
	Omega is $3 billion.
	Yep.
	Omega is $3 billion.
	And these guys are at $2.6.
	Omega is the money horse for Swatch Group.
	So I noticed a stat that Humberto was showing me earlier.
	Only 2% of watches are made in Swiss, Switzerland.
	Yet 50% of the value of watches is from there.
	Why is that?
	Imagine what one is good for, right?
	If you look at certain countries, you can say, hey, you know what?
	Belgiums are known for their chocolate.
	It's the best chocolate.
	They invented chocolate, right?
	I was actually at the shop where the chocolate was invented in Brussels.
	It's in the middle of Town Square.
	The shop is still there.
	It was done for medicinal power.
	How about it was when you had it?
	Like right there.
	I love chocolate.
	So for me, I'm just like, and then, but it's the idea.
	I am in the shop where it was invented and I'm eating this chocolate.
	It's like, you know, and if you think about a fancy watch, you automatically think Swiss and that sticks with you, right?
	You think about car engineering, and I'm not talking about Ferraris.
	You think Germany, right?
	Why though?
	Why is the history Swiss though?
	Is there a history of two guys and it's got something?
	So original watch started, the original very first watch, as we know, was a drum pocket watch that was done.
	The oldest known example that exists today dates back to 1525 to Germany.
	From Germany, it went to England, it went to France, and then eventually it settled in Geneva.
	Back then, Geneva was a state, a country state.
	It wasn't part of Switzerland.
	It was just Geneva, the state, right?
	And that's where all the craftsmen settled.
	It was just a question of where they were geographically.
	Now, the minute there's a center created for something, we're going back to 1700s, 1600s.
	The minute there's a center that's created for something, it becomes a hub, right?
	Just like a port city becomes a port and becomes an important trade route, right?
	Or trade hub.
	It's the same thing.
	And once you have a certain population of these craftsmans, the others will flock.
	Apprentices will flock to learn.
	And eventually that will grow.
	And that's how you end up with Geneva being the capital of the watch world.
	So it's kind of like Silicon Valley.
	That's what it is.
	Exactly.
	Exactly.
	That is exactly.
	They're over there building these.
	the way i saw this video rob if you can pull this up about rolex and this this this other guy who is a uh uh not this rob if you can go to the other one where i brought a jacob uh you did We'll get to that.
	There's a watch about Rolex where it says, hey, I can't stand the fact that they're doing XYZ about Rolex.
	And why do they do this?
	Similar thing that Jay Leno said about Rolex.
	I send it to you, Rob.
	We looked at it at lunch.
	If you don't have it, I'll text it to you.
	Here it is.
	And it's the distaste for whatever Rolex does.
	If you look at it, I just send it to you.
	If you can pull this up.
	Yeah, and it was what makes people annoyed about Rolex.
	And I'm curious to know what your reaction is going to be to this.
	Go ahead, Rob.
	Buy a Rolex.
	Yeah.
	What's so funny?
	We ain't selling you a Rolex.
	Well, I got the cash right here.
	If you buy $50,000 worth of jewelry, I'll put you on the waitlist.
	$15,000?
	How long is the waitlist?
	Yep.
	Anywhere between one to two years.
	Okay, let's get 10 of those watches right there.
	Thanks for your purchase.
	We'll reach out if we have a Rolex for you.
	Yeah, this is one of the reasons why I am absolutely sick of Rolex.
	The attitude, the arrogance, and definitely the dealing under the table because this happens every day.
	Like, I shoot up.
	I was in America two weeks ago.
	This is literally what a dealer said to me.
	I'll help you out, but you need to help me out.
	You need to put some money under the table.
	It's a disgrace and it's bad for the industry.
	I would like to buy it.
	Is that really happening?
	So the fat funny guy on the screen is actually a friend of mine.
	When he said he was in the U.S., he was at my house.
	But let me tell you how it all works.
	Think about a store.
	You're a dealer.
	You have a Rolex line, right?
	And you're a business, right?
	You get allocated only so many pieces.
	Now you go online and you say, the number one most popular watch in the world is the Rolex Daytona.
	It's the most known watch, right?
	And it's also the one that's consistently has traded over its MSRP, dating back to when I started when the MSRP was $5,400, right?
	Today it's $16,000.
	I'm a dealer.
	I'm getting allocated this watch, but along with it, I'm also taking 20, 30, 40 other pieces that don't sell over a list.
	In fact, I have to discount them.
	They're also hard to sell.
	And I see a Roman out there selling at the peak of the market during COVID.
	The Rolex stainless steel Daytona traded at $60,000.
	Klein calls me up and he goes, Roman, they're giving me a Daytona at retail.
	I said, okay, but they want me to buy a pair of earrings with it for $35,000.
	Do the math.
	$35,000 plus $16,000.
	We're at that $55,000 price range.
	What do you think of his earrings?
	What are they really worth?
	Because I'm going to dump them.
	I don't need $700,000.
	I told him I can sell them that pair of earrings for.
	If you did the math, at the time, that Rolex traded at about $50,000.
	You take the earrings.
	They're not doing anything illegal where Rolex can't penalize them for it.
	But at the same token, they're getting all the money.
	You know why?
	Because all that dealer has to do is pick up the phone and say, yo, Roman, I got five-day tonas for you.
	What are you paying?
	Oh, market is $55,000.
	Here's $50,000 a piece.
	That's it.
	It's that simple.
	Wow.
	What happens with the Ferraris?
	What happens in car dealerships?
	You know, when these things are reselling for it, you mentioned the SP3.
	What's the market?
	$5 million on it?
	$4,5 million.
	Exactly.
	But now I got a guy that's sitting there making a $65,000 salary as a salesperson, and his job is to stand there all day say, no, you can't have this Rolex.
	Let me put you on a list.
	I walk in there and say, hey, it's 10 grand under the table.
	What are you going to do?
	It's real people.
	It's real businesses.
	It's just reality.
	Yeah, I mean, at the end of the day, when you think about the business side of it, it is business.
	I mean, you got to find a way to.
	But again, it goes back to it.
	When I was in Monaco and I'm driving around and I'm talking to everybody about watches, what should I buy?
	You should buy this.
	And I'm trying to test everybody what they're going to be saying.
	There's a whole street in Monaco that's all watches.
	You go from one to the other guy to the other guy to the other, and everyone's talking shit about each other, but they're all friends.
	It's an interesting, you should buy from me.
	He's a good guy, but you should buy from me.
	Here's what I can do for you.
	And I buy it.
	Have you been to 47th Street in New York?
	Similar?
	Do you have bulletproof underwear?
	Put them on.
	Is that what it is when you go there?
	No, but it's an interesting thing when it comes down to these watches.
	By the way, I saw an article, Rob, if you can go to this.
	And the president's timepieces.
	I don't know if you've seen this or not.
	We have the story right here.
	So if you can zoom out, presidential timepiece, look at president's luxury watches.
	Okay.
	And you get to judge to see how their taste in their watches is.
	Keep going.
	Go lower when it shows the pictures, Rob.
	Go a little bit lower.
	Okay, there we go.
	So Joe Biden has, what is that Rolex right there?
	It's a day just 41 Jubilee.
	Okay, go to the next one, Rob.
	Omega Speedmaster.
	Okay.
	So far, what do you think about his taste for watches?
	I think it's very basic and plain.
	And these are core pieces of anyone's collection that's into watches.
	And they're also very subdued and they're modest.
	Makes sense.
	It fits them.
	Speedy is an iconic watch.
	Another iconic watch from Omega.
	This is an iconic watch.
	See Master and Speedmaster are two of the most iconic watches from something that you ought to have in your collection.
	Not that one, the Speedmaster above.
	The one above it, can you go back above, Rob?
	Yeah, that one.
	That one right there.
	Should have it in your collection is what you're saying.
	You can buy them on a secondary pre-own anywhere from $2,000 to $4,000.
	Oh, really?
	Okay, let's go to the next one, Rob.
	Keep going.
	How about this one?
	Seiko, the $300 Seiko.
	This is this is part of staying humble.
	This is probably something that was given to him by somebody.
	Carries somewhere.
	Mind you, this is the watch that almost killed the swatch industry back in 1969 when they invented the courts watch.
	You know that, right?
	Well, so you had the courts crisis in 1969.
	The Japanese came out with the Seiko.
	And remember, when it comes to watches, while people think that the main thing is aesthetics, innovation, and things like that, the number one thing every watchmaker chases is accuracy.
	That's why you have all these turbillon watches, triple turbillions, and so on and so forth.
	Right away.
	That little thing almost single-handedly killed the entire Swiss watch industry.
	Oddly enough, what saved the Swiss watch industry?
	You're not going to believe what it was.
	It was the Swatch watch.
	Because the gentleman in charge at the time said, you know what?
	We're going to fight fire with fire.
	We're going to create a Swiss quartz watch called the Swatch Watch.
	And all the proceeds went back into the kitty and they saved Brian.
	If it wasn't for that, it wouldn't be brands like Blanc Pong, Glashouce, and many, many Brigade and many, many others that would have died.
	Interesting.
	I did not know that's.
	And now imagine that's like getting it.
	It's like, remember, did you have a Blackberry before?
	Yes, of course.
	And I swore by my Blackberry and I would never get rid of my BBM Messenger and all that stuff.
	And then the iPhone came out.
	Yep.
	And what happened to the Blackberry?
	Came over.
	They made a movie about it.
	I don't know if you've seen a movie.
	I didn't see the movie about that.
	Interesting.
	Okay.
	How about, well, this one's.
	This is the one that said it was going to kill off the Swiss watch industry when they came out in 2001.
	I think they did all impacted at all.
	Zero.
	Zero.
	Zero impact.
	And they said it was going to.
	Oh, yeah.
	They thought this was going to be the next quartz crisis.
	I bought one of them.
	I didn't get rid of my fancy watch.
	I had it on the other wrist.
	And then I realized I have enough notifications in here.
	Do I really need my wrist buzzing now?
	I'm good.
	And I took it off.
	You don't wear it anymore.
	I don't wear it.
	I bought one.
	I wore it for about two weeks and I never wore it again.
	Same two weeks.
	Yeah, exactly.
	And by the way, my son, it's somewhere in the hood.
	I don't even wear it anymore.
	Did you see that comedian that told the joke about the whoop?
	No.
	His name is Modi.
	Funny ass guy.
	He goes, These young people, I don't understand.
	I'm on a beach.
	I see this guy, and he goes, I'm like, what time is it?
	He goes, oh, my watch doesn't tell time.
	He's like, well, what is it?
	It's a whoop.
	Find him.
	There it is.
	That's it.
	Oh, my God.
	That's the most hilarious thing ever.
	Generational difference.
	Philip Things.
	I wear a watch.
	I always will.
	Since I was 13, I've worn a watch.
	Millennials don't wear watches.
	It's true.
	Apple Watch is not a watch, sweetheart.
	Checking your emails on your wrist is a cry for help.
	It's not a watch.
	The summer begins.
	We're on the beach.
	I see Leo with a black watch.
	I go, Leo, what time is it?
	Because it doesn't tell you the time.
	Your watch doesn't tell you the time.
	It's not a watch.
	It's a whoop.
	A whoop.
	What does it tell you?
	It tells you how you're doing.
	I said, well, I look at my wrist.
	I see a gold Rolex.
	I know I'm doing good.
	I saw this guy.
	What time it is?
	Good for him.
	You were saying.
	Yeah.
	So you had it for two weeks and you got rid of his face.
	I got rid of it.
	Same here.
	Let's go to the next one.
	So that's Joe Biden.
	Here's Trump.
	Vashran Constantine.
	I mean, this is most likely, again, something that was actually probably given to him.
	I would imagine this is something because this looks like they did a remake of this watch, right?
	And this looks like the original watch from 1968.
	This must have been passed down to him from someone.
	Every so often they'll do a remake.
	They'll take historical watches.
	They call it the history collection.
	They're dubbing this to be the Hysterique.
	I think this is actually one of the original ones from 1968.
	Is this a popular watch or not necessarily?
	It's not.
	Okay, go to the next one.
	How about this one?
	Pate-Philippe Ellipse.
	Now, the ellipse, and this is a smaller version of it.
	This is what was known as the old man's watch.
	This was Paddock's answer to the big chunky gold watch to show off kind of thing.
	Never really took off, was never popular.
	In fact, there isn't an ellipse out there, with the exception of a few rare ones, that sells way below its original price.
	What is sell for today if I wanted to get one?
	If I wanted to buy that, if I was to buy that today, they put a market price of $16,000 on it.
	I would be a buyer below $10,000.
	You got to be kidding.
	Wow.
	Go to the next one, Rob.
	Well, the president.
	They date.
	Okay, so this is an old day date.
	It's 18038, right?
	And you have quick set dates and you have not quick set.
	You have to turn the thing, right?
	So a non-quick set today, wholesale price, depending on condition, that bracelet looks beat to shit, depending on condition.
	It costs anywhere, wholesale price to buy anywhere from $10,000 to $12,000, sell for around $1,516.
	I would pay Donald Trump a million dollars for his.
	For his.
	Yes.
	That's a different story.
	Yes.
	Keep going, Rob.
	Keep going, Rob.
	Who do we have next?
	I think this is Obama now.
	Let's see what he's got.
	You're gray.
	I mean, Obama historically worn what we like to call fashion watches, right?
	These are well-made watches.
	They're not made to the highest standards.
	So some of the stuff was made in China-like movements.
	A lot of them are quartz, and they're basically cheap, good-looking watches, hence they're called fashion watches.
	So this is not a significant watch.
	It means nothing.
	It looks good.
	You buy it 90.
	Let's see the next one.
	Now, this is a Rolex Cellini.
	These are no longer made.
	This is the Rolex's stepchild, as I like to call it.
	So when people say, are there such thing as unpopular Rolexes?
	This would be it.
	This is their way to show.
	Unpopular Rolex.
	Remember, Rolex was always, what, a tool watch, right?
	Original, back 50 years ago, 60 years ago, this was a tool watch.
	You needed to tell the time.
	You need to measure somebody's pulse, right?
	That's what they use them.
	They use it for a tool, right?
	They're also waterproof.
	That's how the whole thing started with the oyster case.
	This was their attempt at doing a dressier Rolex because every single Rolex is sporty, right?
	And it flopped.
	So this was a collaboration with Cellini for many, many years.
	And now they actually replaced it with a 1908 or something.
	They called a new model.
	It looks very similar.
	When you want a Rolex, that's not a Rolex you flex in.
	And that's why it's not popular.
	Interesting.
	Because you can tell a Rolex from a move away.
	Would you be able to tell that's a Rolex?
	No, not at all.
	Not at all.
	Exactly.
	Not at all.
	Keep going.
	Obviously, that's a $40 time watch.
	He's probably trying to win an election.
	I don't know why.
	Listen, this is, and mind you, this is a man that spent $25,000 to $40,000 on cowboy boots, but yet he spent $40 on a watch.
	$40 on a watch.
	Wow.
	$25,000 to $40,000.
	But that's a flex.
	Think about it.
	That's a reverse flex.
	Obviously, it comes from a well-off family, right?
	Of course.
	Got a ton of money.
	Wears $25,000 cowboy boots.
	But putting on a $20 watch with it, there's a bit of a flex to that.
	It's an indirect flex.
	Exactly.
	Keep going, Rob.
	Keep going, Rob.
	Clinton.
	So Langanzuna or Lang and Sons, Richard I. Pearl and Reed Manual Wine.
	So market price, $80,000.
	No, it's not.
	Probably picked this watch up in a low 20s, low to high 20s.
	Again, original retail on this watch was somewhere around the $40,000 price range, and you'll find them on a second at anywhere from $30,000 to $40.
	Wow.
	I don't know who came up with $80,000.
	Well, he overpaid for it.
	Bill, come on, Bill.
	I don't think he should.
	I don't think he paid for that.
	If Hitler would negotiate, he wouldn't pay nothing.
	But keep going.
	Let's go to the next one, Rob.
	Would the salesperson still be around?
	I don't know about that.
	I don't know about that.
	How about this?
	So Jaglar Culture Master Compressor.
	This was a diving watch.
	So JJ Le Court, or Jaeger, as we call it in English, they're known as a watchmaker's watchmaker.
	Their watches are very reasonably priced when it comes to their retail price because they make all their movements.
	A lot of the companies in Switzerland, they use the factories to create movements for them.
	And they were big on a Navy Seal Kick and diver watches.
	This is part of the master.
	Who would know what watch this is?
	Like who, in what space would people know what watch this is?
	With watch guys, probably seven out of 10 people would know.
	It has a distinctive profile.
	If you see the two big crowns, you see the red things?
	I see the two.
	That means they're open.
	So, like, you have to actually close them so you can go diving.
	So, and market price on this watch today is probably on the secondary, probably maybe $5,000 to $6,000.
	Would military guys own this or no?
	It's got nothing on it.
	Okay, especially Navy guys or SEALs.
	Got it.
	Keep going, Rob.
	This is Reagan, Rolex.
	Okay, so a plain old day just, no date.
	This is the cheapest Rolex that one could buy at the time.
	This is still the cheapest Rolex one can buy.
	Today's market price, again, not Reagan's, on a watch like this with anywhere from $2,000 to $4,000.
	This is that beginner Rolex where you don't have a big bank that people call us for.
	Say, hey, just let me get an old day just.
	Got it.
	That was the watch I first owned.
	I paid $1,000.
	Not that very one.
	No, So here's where it gets interesting with John F. Kennedy's.
	So he's got this one.
	Are you familiar with this?
	Yeah.
	It's an old Omega from the 60s.
	Most of them look like that.
	For $350,000 in 05?
	Does that make sense to be that expensive?
	Well, that's because of Kennedy.
	Got it.
	Jackie Kennedy.
	You know the sneaker scandal that I had?
	People offered me 50 grand for those sneakers.
	I paid $9.
	I mean, they're still in my office.
	I didn't sell them.
	The Trump sneakers.
	The Trump sneakers.
	The ones that he signed and they created that whole, I called the sneaker gate.
	I was dubbed the Russian oligarch and all that stuff.
	So those sneakers to me are priceless.
	And this is a Kennedy piece.
	And why wouldn't you want that in your museum?
	I'm excited.
	Yeah, I would mind it.
	Keep going, Laura.
	If it wasn't his watch, I'd probably pay $1,500 for it.
	Are you familiar with this here?
	Absolutely.
	Tell us about this watch here.
	So, again, there's another Marilyn Monroe watch that was auctioned.
	This is the Rolex.
	They also auctioned off a Cartier, a small little tank Cartier.
	After that auction and the news broke, I sold 30 of them to women because they wanted the same look and feel.
	And those watches traded for about $2,000.
	I think the Cartier fetched something also like $300,000.
	Is it true that this was a gift from Meryl Monroe to Jack?
	Who knows?
	By the way, that's May 29th of 62.
	She died two months later.
	Yeah.
	Maybe he didn't like the watch.
	Or maybe the conspiracy theories are true.
	Yeah.
	Maybe it's like, hey, why would you write something like that and give it to me?
	And now my wife knows and she's going to go spend some time with Onassis.
	Yeah.
	So by the way, is there that watch?
	Like, has that watch ever shown up in an auction or anything or not really?
	No.
	Okay.
	Got it.
	Rob, let's see the next one here.
	What does it say?
	What would you do, Rob, right there?
	I was going to copy and paste and see if I can get away.
	Okay.
	Can you do that?
	Let's see if that watch is ever sold.
	Marilyn L. Monroe watch, so the Rolex watch given John of Gandhi Ranoro first.
	Although Kennedy never wore this and it's widely accepted is that Lyndon Johnson is the president to give the timepiece its famous nickname.
	Marilyn Law Monroe made history with Rolex.
	What does that mean?
	Lyndon Johnson is the president to give the timepiece its famous nickname.
	What is the nickname, Rob?
	You understand?
	The Rolex given the president was officially the first date.
	Although Kennedy never wore this since Wiley's one, the date gives the ability to tell it to her first watch.
	Yeah, but I'm trying to see if there's any link between it or any credibility behind the story that she gave it to.
	A lot of it's going to be hearsay.
	Monroe gift made it to our radar, but that wasn't the only president in the White House.
	There were many, a handful of other presidents with an expensive watch.
	The original day date, also known as the president, came in town.
	Interesting.
	18K.
	So the nickname they're referring to is that they nicknamed the watch the president.
	So the watch is the nickname is the president.
	Got it.
	That's what you're asking.
	So I'm asking to see if she actually gave that watch to him.
	Reporter JFK told his aide to get rid of this watch and the note, and it successfully stayed out of the public eye for more than four decades before hitting the auction in 05 and selling for 120.
	It's worth a lot more than that.
	Oh, I would be wouldn't be surprised.
	A lot more.
	Wow.
	So there is some credibility behind this watch.
	Yeah.
	So go back to the list, Rob.
	I think we got a couple more left before we wrap up on that here.
	So this is Eisenhower.
	This is FDR.
	Do you recognize that watch, or that's just it's a Tiffany and Co. watch.
	So Tiffany and Co., again, a humongous retailer.
	You have to remember that while Rolex is king today, that wasn't the case many, many years ago.
	So you have.
	You were king back then?
	Well, you had a lot of retailers that were kings, right?
	And that's why you have Tiffany Stempaddix and Tiffany Stemps Rolexes that date back to those times and they sell for stupid money because there's very little of them.
	But Tiffany and Co. was a big name.
	And guess what?
	Everybody wanted a piece of the pie, just like today.
	They wanted to jump into the game.
	They had a good enough name to sell it.
	Tomorrow you decide to make a PBD watch, you have enough of a following.
	Well, you'll sell some watches, right?
	It's the same concept.
	Well, Trump made a watch.
	Isn't Trump selling his watches for like 100K or something like that?
	$100,000.
	What do you think about that?
	Horologically, not great.
	But from a perspective of the man and the following that he has, he will sell 147 of those watches for 100 grand.
	There will be people that will buy because of him.
	There'll be people will buy it because they want to show him that they have the watch and that they bought his watch, right?
	There are many facets to this.
	From a horological perspective, no, not a horological masterpiece, but from a perspective of, hey, I'm Donald Trump.
	Here's a gold watch for $100,000.
	Trust me, there will be 147 people out there that will buy it.
	You think long term this will have any kind of value from Trump's on his own watch?
	Most likely not due to the fact that they're making 147 of them.
	Yeah, so gold sneakers buying.
	If they make $50,000.
	How many days did they make?
	$147.
	So $14.7 million.
	Yeah, give or take.
	Is there anything about the watch that makes it unique?
	No.
	And you're a fan of this guy?
	Yes.
	I'm a fan of the man.
	I'm not a fan of the watch.
	Okay, listen.
	Even more respect.
	Now, to be fair, you bought his sneakers.
	Yes.
	And what'd you pay for it?
	Nine grand.
	You pay nine grand for the sneakers.
	Yes.
	And I heard you wore it the day he won or the day after?
	I sent you a text, remember?
	Yeah, yeah, I remember that.
	Is that you?
	That's me.
	There you go.
	This is what?
	The Times and Philadelphia Inquire.
	I don't know.
	I had people as far as Japan fly into this interview.
	And my phone threw up at the office.
	I was on Peters Morgan.
	I was on every news outlet under the sun.
	I'm like, guys, I'm a sneakerhead.
	I collect sneakers.
	I have over 100 pairs of sneakers.
	I figured in my mind, these are worth at least 10 grand.
	You got the president, you got the gold sneakers.
	They're friends and family.
	Only 50 made, only one signed.
	How can I go wrong?
	I got offered $12,500 a minute after I bought it.
	Is yours signed?
	Yes.
	That's the whole point.
	You have the only signed one.
	There were two pairs that he signed out of the 50.
	So the way sneakers release is they do a friends and family run, right?
	The regular run was 1,000 pairs.
	Then they do a friends and family.
	Those are the ones that usually give to people and things, kind of like the Rolex I showed you earlier, right?
	So this was a friends and family pair.
	Now, regular sneakers, forget Trump sneakers.
	Any other sneaker that's friends and family trays is usually 5 to 10 X.
	It's a regular pair because they're numbered and they literally say friends and family on the box.
	That's what this was.
	On top of that, it was signed by him.
	So I said, sneakers are worth at least 10 grand.
	I walk back to my son, who's in the sneaker business, like, dad, you out of your mind.
	How much did you pay?
	Two minutes later, a guy walks up.
	I was like, I'll give you 12 and a half.
	My son was like, okay, maybe it wasn't a stoop.
	That's fine.
	And then when the story broke and I was dubbed a Russian oligarch, people, the highest offer I had on it was $45,000.
	For the shoe.
	You sold her now.
	It's in my office front.
	You won't sell.
	Listen, because of that, I got to meet him, right?
	I made the video where I talked about how the world went crazy on me and dubbed me an oligarch and this, that, and the other.
	One of the guys that follows me on my YouTube channel, who's a big watch guy and a fan of my channel, showed it to the president.
	He showed me my reaction video to people dubbing me a Russian oligarch.
	I'm like, guys, I'm an army veteran.
	I was born in Ukraine.
	Get out of here, right?
	I was laundering money to Vladimir Putin by buying these sneakers.
	I understand, right?
	Yeah.
	And guess what?
	He showed him the video.
	He's like, I want to meet this guy.
	I get a phone call.
	I get on the plane.
	Next thing you know, I'm at a golf club having lunch with the guy for two hours.
	It's great.
	How was it?
	It was amazing.
	It confirmed my beliefs of why I wanted to vote for him is the fact that he's not a politician.
	He's a real human being with emotions, and he is exactly the way he is in person.
	It was a very casual conversation for two hours.
	We talked about business politics.
	15 minutes, he's talking to my son about sneakers and what he thinks.
	I'm like, here's the president of the United States, 78 years old, talking to my 20-year-old and asking him for his opinion.
	I'm just like, right?
	And it was just, it was just an amazing experience.
	You feel a powerful presence in a room, yet you don't feel like you're being talked down to, right?
	The one thing that did it for me that just told me that's really a real human being.
	None of this is an act is his phone rings, picks up, his voice changes, tone of voice changes.
	I knew it had to be Melania because one of my wife calls and I'm in the middle of the big business meeting and I'm Mr. Big Bad SEO.
	And then my wife goes like, oh, hi, honey.
	It's literally like, it was just real.
	And it confirmed that that's the guy I wanted to vote for.
	Very cool.
	I love that.
	And you said you're from Ukraine.
	Yeah.
	So Soviet Union originally.
	I get it.
	This is why the war is going on.
	Your thoughts on Zelensky or Putin?
	How do you feel about those things?
	So one of the biggest heat that I caught after all this, how can you support Trump?
	And how can you, you know, he wants to cut off aid to Ukraine.
	I'm like, idiots, the war will stop the minute he walks into the office.
	He will be the one to stop the war.
	There's too much money being made on both sides.
	And I know how corrupt Ukraine is.
	I know how corrupt a lot of the former Soviet republics, the China countries, are still.
	It takes decades upon decades to get to a system where it's somewhat reasonable in terms of a government that is not corrupt.
	So, and I know it firsthand.
	If you want something done in Ukraine, you can pay people off still, right?
	Even all the way at the top?
	Even all the way at the top.
	I cannot deny or confirm, right?
	At that point, I'm not at that level.
	But listen, I have a nephew whom I got out of there the minute that the war started.
	And I visited him numerous times.
	And he was doing extremely well.
	He was in the restaurant business at a few restaurants, kind of like a Starbucks.
	They call it Mary Berry over there, right?
	And guess what?
	Zoning, this.
	Go try to pay off a zoning officer of the United States, see what happens to you, right?
	Over there?
	He goes, What's the big deal?
	Zoning?
	Oh, there's a playground 20 feet away.
	Here's a couple of hundred bucks.
	Goodbye.
	And you get anything done.
	That's on a very low level.
	Imagine what happens on a high level.
	Yeah.
	Do you think Zelensky, have you ever tried selling him a watch?
	Has there ever been a watch?
	No, I don't have any direct contact.
	Any chance of selling Putin a watch?
	Nah, Putin wears a Blanc Pan Aqualong.
	Yeah, I saw these are these are the watches he has, right?
	This yeah.
	So what do you say about his watch?
	So I don't know how true this is.
	I don't know if he actually has those watches.
	The watch he was mostly seen wearing was a Blanc Pan Aqualong, which is about a $7,000,000, $8,000 watch, right?
	So that one.
	There you go.
	The other ones, I don't know where they got that information.
	Go a little lower, Rob.
	Go a little lower.
	Keep going.
	Yeah.
	So the Paddock Perpetual 50-40, about a $45,000 watch.
	It's a nice watch.
	It is.
	It is.
	The F.B. Jorn, this is a watch that trades at like triple its retail value.
	This is the entry-level Jorn, chronometry blue, they call it.
	It's blue, and it's made out of tantalum.
	Really cool watch.
	How much is that watch?
	Today's market is $78,075,000.
	Not worth buying it.
	It is.
	It is worth buying it.
	It is.
	F.B. Jorn, you know, one of the here.
	This is one worth buying.
	This is the cream of the crop.
	He's known for his Terbion.
	His ever second-made Terraby just fetched and set a record.
	It's sold for pull-up Joran record, $8.1 million.
	It just sold for it.
	It's the highest record for an independent watchmaker.
	That watch, that watch is around $550,000.
	It is.
	Yes.
	That's the Jorn to have.
	And this is going to retain its value.
	This is going to go up in value, actually.
	This is going to go up in value.
	So if you ask me for an investment piece outside of these vintage pieces, this would be another one I would want you to buy.
	I can't fit this one here, but it's gorgeous.
	Open it all web.
	You got it.
	Don't be afraid.
	Okay.
	There you go.
	Yeah, this one's gorgeous.
	And that club is worth them patient.
	You want to try to get an allocation for FB Jorn.
	There's a circle and an inner circle, and you have to literally give your left kindy to be allocated on FB Jorn, which is why pretty much all of them trade on the secondary two to three to four X.
	This is gorgeous.
	This is absolutely.
	By the way, this actually goes with this outfit.
	I knew what you were going to wear.
	Can you imagine?
	All right, so I'm going to make you an offer right now.
	$8.3 million.
	That's the watch.
	Wow.
	That was the second watch he's ever made.
	Who bought it?
	I don't know.
	I know there were two collectors.
	One came in from China, and I think the other one was from Japan.
	Correct me if I'm wrong.
	There was a big bidding war.
	And I know that it set a record.
	This is the highest ever number paid for an independent watchmaker.
	I mean, that's somebody who's part of a group who's around 20 years old.
	And Jorn Francois Paul Journ, he is a beast when it comes to this stuff.
	So, as I said, if because of the conversation we had earlier when we first met on the phone, and you asked me about investment type of watches, I wanted to show you something that's a little bit more diversified.
	It doesn't necessarily have to be something that's 50 years old.
	It could be something that's modern that you simply cannot get.
	The horology is there, the popularity is there, and the auction results are there.
	Which high-end watch gets the most criticism?
	Most hate?
	Like, it's like, oh, those guys, you can just pay this.
	Hublo.
	Really?
	Why Hublo?
	Because of my little fat funny friend that you just saw on the screen, because he has a following on YouTube as well.
	I think my YouTube is a half a million followers.
	He's like at a million and a half, right?
	He's extremely funny.
	And he is somebody that started talking shit on Hublo a little while back.
	Did it actually work?
	Did they take a hit?
	No.
	Nothing.
	They just built a third.
	I was just in Switzerland.
	I was visiting some of the factories I do business with, and I drove by them.
	They started with one five-story building, then two, now they have three.
	Trust me, they're thriving and they're smart because they support software.
	Do you have Hublo yourself?
	Of course.
	You like Hublo?
	Of course.
	I love Hublo.
	How about Jacob and company?
	Absolutely love them for two reasons.
	Tell me.
	Number one, you know, the five-time zone, iconic one.
	Who was it?
	It was Drake that just wore two of them.
	Remember, it was all over the thing.
	That was a watch that was, the movement was made in China.
	The case was made in China.
	It was a cheaply made watch with a diamond bezel that had a carrot and a half of diamonds and a colorful dial, and it worked off of a battery.
	Which one?
	No, not that.
	Put in Drake five times on right there.
	You can see it.
	Second one?
	Down?
	Yeah, that's it.
	Right?
	The original is actually down on the bottom.
	See that?
	The colorful one?
	That one.
	Right?
	So the very first version he made of it, and that was a watch that was, I don't know, everything like $6,000 to $7,000.
	This is Jacob the Jeweler, who was in a booth, who started in the booth that was the size of just this part of the table you're sitting on on 47th Street in the corner of 5th and 47th, 6th and 47th, right?
	He sold a lot of hip-hop jewelry.
	He sold a lot of stuff to hip-hop artists.
	And then he said, why don't I make my own watch?
	And that's what he made.
	It was the cheapest made watch ever.
	And guess what?
	I put that watch in the top 10 most iconic watches ever.
	Really?
	Yes.
	Alongside with masses like Automarket and Potec Philippe.
	Why?
	Because of what it did and what this man has accomplished.
	Going from a booth this big to where he is today, where I mean, building apartment complexes, the tallest in the world, and making watches such as this and the celebrities that wear them, he revolutionized.
	He took the stuffy Swiss watch industry and he brought the world of hip-hop and flex into it.
	He is the king of flex.
	He is the guy that you want to flex here.
	His $700,000 on this, all yellow cut baguette diamonds and the Terbian.
	This is $700K.
	Yes.
	And guess what?
	He now is no longer making his watches in China, obviously.
	He took hirology to the next level.
	Did you see Jay-Z wearing the Bugatti watch he just came out with?
	I had that on my wrist in Geneva.
	I'm proud to flex to say I was the second person to get that watch after Jay-Z.
	But he now uses a factory, a company called Concepto, which they make some of the most innovative movements and some of the most highest quality movements.
	So he went from that time zone watch to creating something like that.
	And that entire animation, that works.
	You press a button and those cylinders go up and down.
	And what did that sell for?
	What is a watch like that go for?
	The retail on that watch is 380,000.
	That.
	Yeah, and good luck finding one.
	You won't find that one.
	Worth buying or no?
	If you want to flex, if you want to have that watch, and if you believe in Jacob, the man himself, then yes.
	I'm getting one.
	There's watches that I hear, like, don't waste your time buying anything, you know, with those guys.
	I hear the criticism from guys in a marketplace on who not.
	I've heard Hublow.
	I've heard a few others.
	I've heard him sometimes with their one.
	By the way, some of the stuff is really creative.
	Matter of fact, Rob, isn't there, they have a $20 million gold watch, right?
	Wasn't there something with The Billionaire?
	Right.
	Yeah, pull up Jacob and Co. Billionaire.
	Is that what it's called?
	The watch?
	It's called The Billionaire.
	Rob, see if there's a video.
	That's it.
	That's a $20 million watch.
	Has he sold it?
	Does anybody own it?
	Does he still have it himself?
	Not yet, but he sold.
	This is one of the variations.
	He made many of those.
	Like Floyd Mayerweather had one.
	A couple other guys had one.
	Who has the biggest watch collection?
	Who has the biggest watch?
	It's going to be tough to say because do you quantify by a dollar amount or amount of watches?
	There's guys out there that have thousands of watches, but quality.
	Quality.
	Because somebody could have a thousand dollars watches.
	From the world of celebrities.
	You've got guys like John Mayer.
	You got guys like Mark Wohlberg.
	You got guys like Kevin O'Leary.
	So it's not billionaires.
	Not really.
	Really?
	Because Bill Gates wears a $40 watch.
	He wears like a...
	He doesn't care.
	Yeah, he doesn't care.
	Remember, remember what I told you when you said, I want to see if I can get this $5 million watch?
	I asked you, how many guys do you know that can afford the watch?
	You said, okay, that's a small pool.
	I said, and out of that pool, how many of those guys actually be willing to spend $5 million?
	Because some guys will be willing to spend $5 million on a rookie Bay Brut card versus an expensive watch and wear a Timex, right?
	It's not.
	Watches are not, you have to be into this stuff.
	I was about to get it, and then I put it elsewhere.
	But by the way, Rob, there's a story.
	If you can pull this one up, and then we can maybe wrap up on the finish.
	Two more stories I want to go through and we'll wrap up.
	The story of a watch, Hitler's watch that sold for $1.1 million.
	Did you follow this?
	No.
	So if you go to this one, there's a story of there was a watch he had.
	Is that it?
	Yeah, right there.
	So Hitler's watch sells for $1.1 million at controversial auction.
	Ji Jones de Rosander called it opponents on the open letter.
	Go a little lower to see what the watch is.
	So despite this, which Merlin sold a wristwatch, believed to have belonged to him for $1.1 million.
	What is the watch?
	Go up to see if he can recognize the watch.
	Do you know what watch is?
	It's a Jezebel Coat Reverso from the early 30s.
	The reversal was originally created in the 30s.
	It was made for polo players.
	It flips over so you can protect the watch as they're playing the match.
	What's special about this watch?
	It's one of the most top iconic watches out there.
	It's made till this day.
	They're about to celebrate 100-year anniversary not too long from now.
	And again, what's special about it is the fact that it belonged to Haddold Hilton, Hitler.
	That's it.
	You can buy a vintage reverser from the 30s for $5,000, $10,000, $20,000, depending on the condition.
	Who bought it, by the way?
	Alexander's auctions, based on, Rob, go back on Marilyn, sold a controversial anonymous anonymous buyers.
	Who wants to be the guy to say I bought Hitler's watch?
	Golden Eagle from Hitler's bedroom.
	Several of the Genocida dictator sketches and painting and dress that belong to Eva Brown, his wife, auction house, believed Hitler received a reversible gold watch made by Andres Hubra on April 20, 1933, and his 44th birthday bears the letter AH, Vostigan and Nazi.
	Wow.
	A French soldier nabbed the watch made for when his allied unit reached Hitler's summer house in Bavaria.
	According to Electronic Auctions, the watch and its history have been researched by some of the world's most experienced and respected watchmakers and military historians, all of whom have concluded that it's authentic and indeed belonged to Hitler.
	Proction House.
	Well, consider that my real grandfather died in World War II fighting the Nazis, I wouldn't be the buyer for that watch, as you can imagine, right?
	And considering what I wouldn't buy a Stalin watch either.
	You know, so for me, it's again, there are people out there, believe it or not, a lot of the Nazi memorabilia that's being sold and traded today are actually purchased by Jewish people.
	Did you know that?
	To get rid of them.
	Not to get rid of them, to make sure the world doesn't forget.
	I'm Jewish, so I know.
	There's a lot of Jewish collector out there that collect Nazi memorabilia.
	Would you buy this?
	Would you buy this watch?
	No.
	Why wouldn't you buy it?
	To me, it's, I have, I have, I have, well, they're no longer with us, but I've had people in the family that had the tattoo on their hands.
	So to me, this gives me goosebumps just reading about it.
	I would completely against it.
	Would not do it.
	I don't care how collectible it is.
	And I can see how people can say it's super collectible.
	It's this.
	That's not a man that did a lot of good in this world.
	I agree.
	I agree.
	I lived in Germany for almost two years.
	And we went to, I lived in Erlangen.
	So we were a few minutes away from Nuremberg.
	And we used to go there history, just seeing all this stuff, the history of it.
	Yeah, it's got an.
	Did you ever read his book, Mein Komp, or no?
	No.
	Yeah, very, very weird guy on what he did.
	Rob, go to the Tyrese clip.
	This is the next one I want to show you.
	So here's Tyrese.
	Okay.
	I don't know if you've seen this or not.
	It's a very interesting clip.
	But he's talking about, you know, the jewelry and the watches he has, whether it's real or not, and why.
	Go ahead, Rob.
	No.
	You can't tell.
	You know why it's not real?
	Because I've lost so much of this shit.
	I didn't spent a half a million dollars on the fucking watch.
	Call Jacob the jeweler, nigga.
	Call all of them.
	All your most favorite, popular jewelers online, and all got my black centurion.
	You don't know what Centurion is?
	That platinum card.
	No, that Centurion card, a black card.
	They know what that Centurion is.
	That thing goes through.
	I'm good.
	I don't lose no sleep over trying to win the popularity contest from showing up with all this jewelry that I'm going to leave on a nightstand and have a housekeeper to say, I don't know.
	I'm sure you don't know.
	I'm sure you don't know what I'm 250.
	I got a point.
	I agree with his point, but I am completely anti-fake stuff.
	If you are buying something fake for the purpose of flexing, and people give me the excuse, oh, well, I travel to places where it's dangerous and therefore I choose to wear a fake watch.
	I just don't wear a watch.
	If you're going to, the amount of time, effort, history, innovation, hard work, sweat, and tears that goes into these little marvelous things that we like to call watches is immeasurable.
	I can talk to you about for 10 hours.
	If I go down every single watch, we'll need another eight hours to talk about it, right?
	I have respect for those that innovated over the last few hundred years.
	I have respect for those that created something that people thought was impossible to do.
	I just showed you a watch that has an animation on a screen.
	It chimes out the time and there's no battery inside, right?
	The craftsman that put the diamonds into this Jacob watch, the double spherian watch that you see over there.
	What is that one?
	This is a Purnell double spherian watch.
	Yeah, please.
	It was done by a gentleman named Eric Kudre, who is the second or simultaneously created what's called a 3D terbion.
	It spins across three axes, right?
	Because the original Terbion was made for the Queen for her pocket watch because it was running slow.
	So Brigade invented it to make the pocket watch run on time.
	And that was only working if it was perpendicular to the ground.
	This is 3D.
	That's a $1.6 million watch.
	That's a $1.6 million.
	It's also made entirely out of a piece of crystal.
	So you know the crystal on top of your watch?
	That entire watch is made out of that.
	Wow.
	The error rate on creating those crystals, probably seven out of 10 fail.
	You're literally cutting it out of a crystal.
	It's tough.
	But when I see somebody put on a fake watch, because they're doing it for one reason or one reason only, there's no doubt in my mind that this is flex and flex only.
	You're trying to impress somebody.
	And to me, that is like the worst thing you can do to a watch, at least for me.
	If you come in and you wear a fake watch, and I will know, I will know from across the room.
	It happened to me in an event.
	We did an event with Selim Orange County, the girls that sell real estate.
	We did a charity event with them.
	Guy walks in with a Richard Meal.
	And he was probably 20 feet away when me and Adrian goes, oh, that's fake.
	He didn't even know.
	He got actually duped.
	Also, he says.
	But fake watches and doing what he does.
	And you know what?
	Don't wear anything.
	That's it.
	I just, I'm very anti-facilitated.
	It's interesting that billionaires don't have a big watch collection.
	Like, you know, you know what I would do?
	Oh, they do.
	You just, they just don't show it and you don't know it.
	I have, so we did an event.
	It was a client appreciation event at the Aqualina in Sunny Isles here.
	And Kevin Oliver actually showed up when he wasn't even so somebody brought him.
	In that room, we invited 150 of our top spenders.
	So in that room, you had everybody's net worth started with an M and there were six people in the room whose net worth started with a B.
	And those guys have watches.
	You just don't know about it because they're not in the limelight in the likes of John Mayers or Mark Wahlberg, et cetera, or Michael Jordan.
	Michael Jordan has a Purnell, by the way.
	Which one?
	This one.
	No, this is the Piece Unique.
	It's a one.
	So he has a similar, he has a red crystal.
	Really?
	And he paid for it.
	He wasn't given to him.
	Michael Jordan's a huge collector.
	What's the most unique watch he's got?
	Oh, is that the one Purnell to the top right?
	Yep, that's it.
	That's the one.
	What's the most unique thing he's got?
	It's tough to say because there's really no information.
	I never sold him watches.
	I wish I did.
	I would love to sell the greatest player of all time a watch, but I don't know.
	I know he's got a ton of watches.
	I know he's got a lot of artwork.
	I know he's got two Purnells.
	And the stuff that you see online, it's not necessarily true, right?
	People find pictures, they see images.
	Well, that could have been an image taken.
	He tried something on.
	Does he own it?
	I don't know.
	Makes sense.
	Yeah, he's, I don't know why.
	He gives me the vibes of somebody that's got a big watch collection.
	He has a huge watch collection.
	That I can tell you.
	Who have you sold watches to over the years?
	So I keep my client list fairly private.
	Anything that's public, that people would know.
	I don't make it public.
	So people want to know who you've sold it or no.
	So I'm not, so there's guys in my industry who call them a cloud chasers, right?
	Oh my God, I sold Patrick Beth David a watch.
	Unless Patrick Beth Davis decides, well, you did it on your podcast.
	In fact, you didn't even mention my name.
	You just said Roman on your podcast when you bought your wife a watch.
	You said, I bought it from a guy named Roman.
	That was the clip.
	I had a thousand people say, hey, Patrick Beth Davis just gave you a shout out.
	They knew it was me.
	And the only mention.
	Roman watch.
	People know Roman watches.
	They figured it was me.
	But if tomorrow you decide, you know what, Roman, I'm going to purchase this watch from it.
	I'm going to make an Instagram post and I'm going to tag you.
	Great.
	I will never ask you to do that.
	Well, let me tell you what.
	I like the way we've done business together.
	My experience has been superb with you.
	And I said that at the beginning and I said it.
	The best kind of sponsorships are the ones where you don't ask for it and the customer does it.
	And that's why I said everybody should go on Manect and ask you questions before they make a purchase for a watch.
	It's good to have access to somebody.
	I'm going to be live.
	I'm going to be live as soon as I get back.
	I'm just finishing a couple of things with your girls.
	They're going to look at my setup.
	I'm probably going to go live next week with it.
	And again, I'm taking all the proceeds and they're all going to my charity.
	Fantastic.
	Respect to you.
	Roman, for me, if you want to know what this customer is looking for, okay?
	Anything with history tied to my community, Iran, Shah, Assyrian, Armenian.
	Pull up Automarky Gay Cobra.
	Go to my website.
	Actually, go to luxurybridge.com, Seamus Plug.
	Type in Cobra.
	Just click the whole thing right here.
	Or just go to Autumn RPG.
	It's fine.
	There we go.
	So the Shah wore the watch.
	If you go third to the right, that's the watch that he wore.
	That's his?
	Not his.
	If it was his, it'd be a lot more money.
	What I'm saying to you is I want what was his.
	I want to know what he had.
	I'm interested in that.
	Okay.
	Because if you got something like that, or we got four years to go till I'm 50.
	If we find out something, someone, that we can make something that's going to be unique to people that are important to my life.
	I can get that done in the next two weeks.
	So don't worry about it.
	So that's the other one to be thinking about to be unique from a bigger name that we have.
	Okay, so that's that part.
	And then the last one would be a one-off from, you know, Paddock or somebody like that that we can make for the family.
	I would have a lot of interest in that to put something there.
	So if we had to...
	Well, I appreciate you giving Mission Impossible.
	Thank you so much for having me on the podcast and leaving me with Mission Impossible.
	You said you were very competitive, man.
	I said, let's, you know, let's do it.
	Let's have a conversation.
	Let's make it out of it.
	For sure.
	Yeah.
	So those are the things that I'm interested in.
	To me, I don't have any fake watches.
	I'm not in a business of having fake watches.
	To me, it's purely about passing it down to the kids.
	I've never sold a watch.
	I've literally never bought a watch to sell the watch.
	Even when you and I were talking about that grandmaster, I would have bought that to want to give it to my grandkids.
	I would have bought that to keep it in the business.
	So you preach into the choir.
	Yeah, exactly how you feel.
	That's one of the most important things in life to me is my family.
	That's the number one most important thing.
	I've told you before for me, it's family, God, country.
	I'm a simple guy.
	That's what I believe in.
	I love it.
	And you like nice sneakers, so you have good taste.
	This was great, man.
	I really enjoyed it.
	It's good to finally meet you face to face.
	Absolutely.
	This was fantastic.
	Appreciate you for coming out, brother.
	Thank you so much.
	And guys, all the links, everything will be below.
	Take care.
	God bless.
	Bye-bye.
	Thank you, guys.
	Guys, I get a million DMs a day.
	You guys are asking me, how do I get into the watch industry?
	Well, I've been doing this for 22 years.
	I don't have time to answer a thousand DMs a day.
	I try my best.
	However, all those questions can be asked of me on Minect.

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