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Jan. 2, 2025 - On Brand

02:29:02

OB #92 - Russell's Magic Necklace: Part One

Lauren leads a dive into Russell's magical EMF-blocking necklace he's been selling for some time, what it's made of, and the claims being made about it. Hint: it's all Much Dumber than you might suspect. Support us on Patreon! Purchase a magnet handmade by Lauren!

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	This is Propaganda Live.
	I only suggest how to think and how to vote.
	Extraordinary cultural moment.
	Already iconic.
	Already iconic.
	We love you.
	You're welcome here.
	Where did this guy come from?
	It's like he's been doing it for ages.
	He's very confident.
	Plainly, and this is a matter now of fact and record, I'm right wing.
	I feel that Christ may have had a better vision.
	Is this misinformation or is Vivek Ramaswamy in the laboratory?
	That's sort of like a poem.
	Is this Eminem?
	Man, if we didn't come together in that stream, I'd say it was just the key.
	Now, these are the kind of conversations I think that the legacy media can no longer compete with.
	Win, win, win, win, win, win, win.
	This is on-brand, sort of.
	Or rather, it is on-brand, but it is also off-brand.
	Because this week we are doing a thing we have not done in 83 weeks and 91 episodes of our show.
	And that is taking a little breaky for a week.
	Both myself and Lauren taking an actual break, and not even for health reasons.
	Lauren's had a chaotic couple of months, and things are still somewhat chaotic in the Owl household at the moment, FYI, with my daughter very much.
	Enjoying her Christmas presents.
	And not only that, but Russell hasn't posted anything new since December 19th.
	So there's not even any, like, fun and terrible Christmas bullshit for us to cover.
	It would just be, you know, some terrible COVID nonsense or something like that.
	So we're taking a little breaky from the main show and off-brand this week.
	But we will be back with a bang next week.
	And not only that, but on the Sunday of that week, January 12th at 8pm GMT, 2pm CST, we will be having our monthly live stream on YouTube, which is going to be amazing fun, and I hope to see you all there.
	Patrons, you can ask questions, of course.
	It's going to be nice reconvening in this year of 2025. In the meantime, I'm aware that some of you will be playing catch-up from the holiday chaos in terms of...
	I know some of you will also be chomping at the bit for new content because you have the opposite problem.
	And so this week we're putting out parts one and two of the off-brand deep dive into Russell's magic EMF blocking necklace.
	You know the one that was doing the rounds a couple of months back with everyone justifiably taking the piss out of Russell for it?
	That one.
	And Lauren leads a deep dive into the simple questions like, what is it made of?
	What is the company claiming it can do?
	And where does all this bullshit come from?
	The story leads us back to the 1800s, and Lauren does in fact do an actual journalism by the end of it.
	It's really interesting and very much worth being educated on as well.
	Plus you get to see me getting progressively more baffled by the bullshit, which I hope is fun.
	So I hope everyone...
	Everyone has a terrific week.
	And in the meantime, enjoy learning about this crazy magic necklace earning Russell potentially quite a lot of money.
	All right, it's off-brand.
	We're off-brand.
	Off-brand.
	We're off-brand.
	All right, so.
	Hi, welcome.
	Hi, how are you?
	So there's been a lot of hubbub and scuttlebutt around this necklace that Russell has been.
	Hawking.
	Hawking was the word I would use, yes.
	Months, right?
	I walk my wares, it's okay.
	He's been selling this stuff for a while.
	Yeah, like, better part of a year, I would say at least, that I've been aware of it and seen the ads and everything.
	So yeah, he's been at it for some time.
	It's just, it's now, the world has picked up on it because of a social media post.
	I would have loved.
	Loved to have gotten my greasy little paws on this immediately.
	But also, it's just a necklace, right?
	There's no reason it should register to you, necessarily, unless you have this kind of background with it.
	Yeah, the rationale was to me, I'm like, ah, it's stupid EMF blocking bullshit.
	I'm like, ah, you know, and it just kind of fell to the wayside.
	But I'm curious what we're going to be getting into.
	Yeah, and we also had the 5G free, so we have already talked about the kind of EMF radiation blocking, which we're going to get a little more into the term radiation, which is fun, today.
	Because I want to get into this necklace bullshit.
	I want to get into...
	And Airstech, right?
	Oh, I'm sorry, it's Aries Tech.
	Aries Tech, yeah.
	I thought it was Airstech, and Russell always pronounces it Airstech.
	Because it's a confusing name, but one of the charlatans calls it Aries.
	I think that the thing is also, you can kind of go back, I think, so...
	This company is not brand new.
	They've been around.
	And I can't deal with the company so much because I feel like this is a larger problem.
	So we're not going to be dealing with the specific company today.
	Because also a lot of the stuff is obscured and engaging with it has just sort of a limited utility for me as far as understanding what's going on.
	But I know that they've been around for a while and they keep trying on new branding and new hats.
	I love that they reuse the same websites.
	So it looks fine, but if you hover over the tab on the top of your browser, you can see that they haven't changed the original name for the product.
	Yeah, that's fun.
	There's so many just little instructive things.
	Because, listen, also, I get it.
	Having an online store is a waking nightmare.
	It sucks.
	So I empathize, but also, they are making too much money to not fix it.
	Sorry.
	Yeah.
	Sorry.
	Yeah.
	No, sir.
	So.
	All right.
	So how are we going to do this?
	So I think that, you know, I'm sure.
	All of you that are here, you know, since we're off-brand, this is like you're on top of it.
	So I'm sure you've seen the videos.
	And what I'm going to tell you, up top, it's a piece of plastic.
	And I get that that's oversimple, but my point is not oversimple.
	It's just how simple it is.
	And if you're listening to me only and you're not like looking, also like I can just describe this, right?
	So I picture a similar process to like making a pendant that has like iridescent paint on the inside and a little bit of texture.
	And then you see the image on the other side.
	So like a taxidermy.
	Like a plastic taxidermy eye for a snake or something.
	Like I went and looked up taxidermy eyeballs and you can get bags of a hundred on like Alibaba Express for three or four dollars.
	Or like for even for like plushies, right?
	Like whatever.
	Just like animal eyes.
	And so there's like a texture that looks, you know, it's iridescent and catches the light.
	Makes it look alive.
	And they are...
	Painfully mundane.
	Or any, and I mean any, pendant that has a little, you know, a spirograph design in it.
	I'm going to use the word spirograph.
	The definition of these terms has been kind of changed to work with Kind of popular culture over time because I did tattoos for a long time.
	And I was still tattooing whenever the whole geometric pattern tattoo thing kind of took off.
	And I did it.
	I really enjoyed it, actually.
	Black work is like a whole thing now.
	It's like its own genre.
	But I was just...
	Hi, I was there.
	I helped start.
	My friend Ian in Colorado was like...
	We were really doing it, and we were comparing notes quite some time ago, right?
	So we were all just kind of brainstorming.
	And so anything that looks like...
	And so the word fractal, the word...
	So fractal vectors, those mean other things in other arenas, right?
	They mean other things for science.
	We're talking about art stuff.
	This is art stuff.
	And I will support my thesis.
	But just go with me.
	I have to use terms in art terms because that's the only patent that this company has.
	Is for the artwork.
	Okay.
	The cover of the book, if you will.
	Like the piece of plastic.
	The way that they design it is the only patent they actually have.
	I'm going to use words that some of you know the definitions for.
	We're not talking about the real...
	We're talking about pictures.
	And what I know is how people talk about pictures when they want a hexagonal fractal pattern.
	I know, like, that is, there's a lot of, like, you know, it's a snowflake or something else, right?
	Like, so picture a snowflake, picture a spirograph.
	So I'm going to be using those visual terms.
	This company benefits massively from those terms meaning different things in different subjects in different arenas.
	Like, they are talking about pictures and they are benefiting from the kind of confusing, less...
	Commonly understood terms for basic computing, science, whatever, right?
	So these are technical terms that they are benefiting from double meanings.
	We need to keep that in mind.
	So I know it's going to record scratch on some of you.
	I agree.
	You are correct.
	Let's talk about it.
	So that's kind of what we're dealing with.
	And yeah, if you want to picture like...
	An iridescent little, you know, or if you ever got like one of those like hemp necklaces with like a little glass, like clear glass with like a little iridescent mushroom in it.
	That iridescent little speckly kind of like blue, purple, whatever piece of glass, which can also be reproduced in plastic.
	That's kind of in the middle, right?
	Yeah, yeah, yeah.
	I was just going to say, my ex used to make, still does presumably, like fused glass jewelry.
	And it really reminds me of a lot of that stuff.
	Yeah, well, because like metal oxidation, like there's, you can anodize metal and it has that, like, there's a lot of different ways to anodize metal and you can get that iridescent kind of quality.
	And so, and I mean, you use metals and glass, so it's the same kind of concept, basically.
	And so...
	Iridescent, right?
	So the middle is like a blue iridescent thing.
	And we'll look at it in a minute.
	But I don't want to take too much time on the website necessarily unless we absolutely have to.
	There's a lot of information to get through.
	But I also, like, my goal is to arm y'all with the information to not just look at this website but other bullshit like it and be like, no, no, no.
	You aren't going to get me today.
	LB warned me about you.
	I already know about you.
	So that's kind of the...
	Or just picture, I mean, also, maybe not a lot of you have taxidermy in your house, and I understand.
	So you can't picture the eyeball for, like, a taxidermy, you know, off the cuff.
	Cool.
	Yes, that's why I'm making this other kind of...
	But you can figure it out, right?
	Or even, like, for a plush animal.
	Something that looks alive so it catches the light.
	Yeah.
	Yeah.
	So there's a blue-purple kind of fuzzy, iridescent thing in a black field, and then all of their kind of encasing jewelry looks exactly like, I'm going to hold up this.
	I have this brass ring that unfortunately, I love it, but it absolutely broke on me.
	It's like this little tree of life.
	It's like a geometric, just focus on it, you stupid thing.
	Oh, fuck.
	The camera, not your audience.
	But yeah, a brass ring that started absolutely cutting my fingers.
	I couldn't wear it anymore.
	Very upset.
	And it's on my desk because I want to figure out something else to do with it.
	But yeah, we love a sparkly tchotchke.
	That's fine.
	Okay, so...
	Actually, I think before we started, what we were talking about was like...
	There's several names.
	We'll parse through that later.
	So Aries Tech is the name of the company.
	And Aries, so one of the doctor, one of the neurologists, bless his heart, in their promotional content calls the devices an Aries.
	And I think that's what they used to call them.
	Now they are called Lifetune.
	So it's an air...
	The device is...
	What they use interchangeably, from what I can tell, is a lifetune and an Aries.
	It's a sticker with the little eyeball on it.
	Right?
	Yes, and it's spelled A-I-R-E-S, which is not the same way you spell...
	Yeah, it's not the way you spell the Greek.
	God, Aries.
	Exactly.
	But that's how he says it.
	Yep.
	Exactly.
	So, let me see here.
	So let's see, what are we going to do?
	So we're...
	Yeah, let's look at the website.
	Airstech is...
	This is the website.
	And please load, baby.
	There we go.
	Yeah, only a proven solution for neutralizing AMF pollution, creating safer environments without disrupting your daily technology use.
	So right up top...
	And I'm just going to kind of overview what they are advertising.
	So if you can see it, you get more information.
	But if you're just listening, I'll try to give you kind of the basics so you can still follow along and understand the things that you need.
	But you do get to see the goofy bullshit as a benefit if you are watching.
	And they're advertising it.
	And I think we know this by now, but they're advertising it like a piece of equipment that you would plug into a device.
	So they're like, it's compatible with iOS and...
	And Android, whatever.
	Right?
	Like, so they're saying, they're using all that language.
	That's obviously absurd.
	That's the time I'm going to spend talking about that.
	That's dumb.
	Whatever.
	It's a sticker.
	It's a sticker.
	It's a sticker or a pendant.
	Like, that's it.
	That's all.
	What they're complaining.
	Complaining?
	What is that even?
	Okay.
	I don't even know what that was supposed to be.
	Claiming.
	What they're claiming?
	Yeah, they're claiming is 22 patented technologies, right?
	And that's why I'm looking at the website.
	Proven in 25 plus clinical trials and 20 million in research and development.
	Okay, girl.
	Whatever.
	So let me see here.
	Okay, good.
	Yeah, that's what we're looking at.
	So yeah, this is what we're looking at here.
	Yeah, I have had a look at some of those clinical trials.
	Gobbledygook.
	Listen, also, we're going to talk about that in a second, but those clinical trials, they have so many.
	They have so much research.
	They have research.
	They have trials on their website.
	Does it have anything to do with what they're selling?
	No.
	Not even a little bit.
	Yeah, so trusted by experts.
	This is the guy we'll be talking about, Dr. Dogris, for a second.
	And there's more charlatans.
	And then they are preying on athletes, specifically.
	So this is something to consider that I think is really important.
	And this is a whole other rabbit hole that I know about that I would have loved to have gone down.
	But that's for another day.
	Basically, so yeah, there are athletes that are getting endorsements.
	There's a guy from, let's see, there's a basketball player in Canada who they've...
	They are an ad partner with the UFC. The UFC and WWE are the same company now.
	They have merged.
	So, WWE, UFC, they are a partner with this company.
	And then, yeah, these are the objects themselves.
	We get protected today with Lifetune.
	So the same little blue circle spirograph, but it's a very teeny tiny dots of spirograph in a black field are in the different...
	So from left to right, you can see the pendant, which...
	So Lifetune Flex is the pendant necklace.
	Lifetune 1 is the sticker that you put on your phone that's the size of about a dime.
	And then Lifetune Go is this square guy that you can clip on your purse.
	We will see that in a minute.
	And then Lifetune Zone Max has two of the blue guys in a business card.
	Well, it's like, yeah, it's slightly bigger and it sits in a little wooden thing.
	There's a picture somewhere of it between two children on their iPads or whatever.
	It sure is.
	It's the cheapest thing you can use.
	Okay, I've had to use business card holders.
	I've had to engage with all of these products for decades at this point.
	It's the cheapest professional-looking business card holder you can buy.
	Yeah.
	What stuns me about it is the prices.
	We'll get to that.
	That's also so obvious.
	It's like so obvious that that's a massive problem, right?
	So that's the website that we're looking at.
	This is the thing that we're looking at.
	So I'm going to stop sharing.
	And then if you want to...
	I'll get that the fuck out the way.
	Clips.
	So...
	On the website, oh, I can see again.
	Good, good, good.
	Okay.
	On the website and on their YouTube channel with more likes and subs that is for comfort, they have this very professional-looking video.
	This is the promotional video.
	This is the meat and potatoes of the claims that they're making.
	So what we're doing first is we're trying to look at the claims and look at what it is and what they're claiming about it.
	So I've got kind of clips of this video, and then I want to make sure I'm staying in the same place.
	Yeah, let's see.
	So what I do want to say first, before we see this guy and see this research, and I do want to explain kind of my position here.
	I'm not super concerned with the particular charlatans associated with this company.
	I am sure they are corrupt shitheads.
	Dime a dozen.
	Okay.
	This company is by no means particularly special in its efforts.
	Also, because my mom is a jeweler, I have seen this shit.
	She's had to fix it.
	It's this kind of thing.
	This kind of wooey jewelry that is four times as expensive as it should be at a minimum.
	Has been coming through her shop since the 90s and it's shitty plastic.
	So people are like, can you fix this?
	Like, no, it's too shitty.
	So like, this is nothing new.
	It's like taking a piece of jewelry, like, you know, taking a mood ring you got at Claire's and taking it to like a professional jeweler and saying, can you fix this?
	And you're like, no, it's a piece of plastic that broke.
	So I'm like, very familiar.
	She even falls or some of the shit.
	Anyway, whatever.
	We're all susceptible.
	I'm more interested in explaining the origin of this particular breed of nonsense that I've been watching just cycle through over and over and to demystify a lot of the language I see used in many scammy marketing pitches all over the place, not just here.
	And hopefully give you all the tools to spot the shit from a football field away in the future.
	It's not my intention to insult anyone's preferences here.
	I do want to say this up top.
	I am literally awash in tchotchkes myself.
	And as a practicing magpie, I genuinely think they're both great and actually pretty important for humans as far as enjoying stuff.
	I don't think it's a bad thing.
	I think that it can be a bad thing if you let it get out of control.
	It's kind of like anything.
	Water's great for you.
	Too much of it, you'll drown.
	So don't drown in it, but enjoy it.
	And more on that later as far as talismans and how they work for people.
	But if you think I'm coming for your favorite talisman, I mean, you're missing my point.
	I can't stop you from thinking that.
	I'm going to politely request that you not assume that I'm coming for you, because I'm not.
	So, let's see how they are pitching this thing with these lovely...
	Oh, I bet they found them out of nowhere people for this.
	So, if you would like to play...
	Oh, I'm sure.
	Roll the first clip.
	So, this is the intro.
	Wow.
	Hello, I'm Anastasia.
	Hi, my name is Quinn.
	Hi, my name is Darlene.
	Hi, my name is Vin.
	I just know a little bit about EMFs.
	They're emitted from electronic devices.
	I know that they stand for electromagnetic fields.
	I know a little bit about EMF, but I would definitely like to learn more.
	I spend about five hours a day on my phone.
	So my daily average right now is five hours.
	See what they go straight into.
	Five hours and 14 minutes.
	15 hours and 25 minutes.
	That's a lot.
	Kind of embarrassed, actually.
	I have definitely thought about how my phone being around me or on me can definitely be a bad thing.
	I can't see it, so I don't always believe it, you know?
	Uh-huh.
	So do we see how they're connecting these ideas directly?
	Like, we meet the people, we look at their daily screen time, and then...
	No, no, we talk about EMFs, and then we talk about their daily screen time on their phone.
	Right.
	What smells to you?
	Just off the bat, that one.
	Have you watched this video?
	I feel like maybe you have.
	No, I don't think I have, to be fair.
	I cut these clips, but I purposefully tried to avoid actually watching any of it.
	You were like, I'm not going to look at the presents before they're wrapped.
	I won't do it.
	You were trying to preserve your own surprise, which I appreciate.
	I like to be surprised.
	The connecting of these ideas is some bullshit.
	The 15 hours is definitely bullshit.
	Or it's work!
	Or you're working!
	Or you just happen to have, like, your phone unlocked for that amount of time and maybe not, like, doing anything with it or whatever.
	But yeah, there is an obvious kind of connection of, you know, even in this first little segment of, like, well, you know, looking at my phone can't be that bad.
	And also, oh yeah, EMF, so maybe I'm, like, exposing myself to EMFs for this many hours a day.
	Oh no!
	You know.
	Right.
	This kind of...
	And so let's also just say off the top, EMF, electromagnetic field.
	That is a field that is generated by a magnet that is connected to electricity that is turned on.
	Fortunately for me, and I've casually called this LB's specific particular set of skills series, where like...
	I have all this disparate information and I can put it together because of my particular weird experiences.
	Would you like to see an electromagnet right here?
	It's a tattoo machine.
	I was going to say, yeah.
	This little baby boy was made just for me and has made me a lot of money.
	So this is an electromagnet.
	When you turn it on, then it is a magnet.
	So you can see the top bar.
	That's...
	Well, it's got lead in it.
	It's like soap, brass, or steel, or whatever.
	Got some electromagnets here.
	Yeah.
	Well, and this is like the guts.
	You can see the guts.
	That's the only thing.
	It's like, this is a doorbell.
	It's the exact same mechanism.
	So you can see that if the magnet was engaged, then this magnetic piece of this, like the needle bar, would stick.
	Well, if it was broken, it would stick.
	It goes up and down, but we'll get to that.
	But basically, the magnet would suck up the steel.
	It doesn't stick and it doesn't move because it's not powered.
	So, electromagnets are not magnetically powerful unless they're plugged in.
	Right?
	Yeah.
	Right.
	Yeah, yeah.
	That's all we're talking about.
	The magnetic field...
	Magnets.
	Look at all these magnets.
	This is magnets.
	It's a lot of magnets.
	Way more magnetic field than that electromagnet.
	Yeah, some of these might end up in your house.
	Simple.
	That's an electromagnetic field.
	Okay?
	Yeah.
	Okay.
	Next, please.
	So the brain scan is like we're starting the testing.
	So they try to do this through a brain scan, like an EEG, with a very unflattering hat on these lovely people.
	And I will say, I held up a guitar before, for anyone listening.
	That's what I was holding up, because guitar pickups, inherently, it's copper wire wrapped around a magnet, and then you plug it in, and then it picks up the sound above it in the electromagnetic field.
	Cool.
	Okay, let's have a look at part two.
	That's you.
	We're picking up live 19-channel EEG. Wow.
	Now, go ahead and bite down for me.
	So they have, like, a graph showing their EEG. So that's your jaw muscles, right?
	He just breaks...
	So he bites down, and it shows a lot of action in the graph that's, like, you know, looks like a light detector or whatever, like the lines, like a heartburn.
	Okay, that, like, went all over my head.
	So the baseline...
	What does that mean exactly?
	The red means that it went up.
	The blue means it went down.
	And the green is good because that's what we want to see.
	So the green is normal?
	Uh-huh.
	Oh, wait.
	Actually, let's pause this really quick.
	Can we pause this super quick?
	So, yeah.
	I had that plan.
	I didn't write it down.
	Sorry.
	Yeah.
	So the brain scan.
	We're getting the baseline brain scan.
	The brain scan is on a...
	A low activity is blue.
	Some activity is green, yellow.
	And then a lot of activity is red.
	Remember?
	Yeah, right.
	Good as green.
	Well, it looks like a heat map.
	It's not heat.
	It's not heat.
	We'll get to it.
	Yeah, I don't know whether to bring this up now, but obviously, like, I have epilepsy.
	I have had multiple EEG scans in my life.
	ECG scans in my life.
	No, EEG. The ones in your head, not your heart.
	And I've never seen any that look like that.
	I've never seen anything.
	And maybe that's just a technical difference, but I'm just, seems sus to me.
	But it could just be a technological difference.
	Well, we're talking about brain activity.
	Brain activity, including that guy, they were doing the baseline.
	The guy clenched his jaw and all of the...
	Picture a heart monitor line, like the beep, beep, beep, right?
	The lines were very placid.
	And then he's like, okay, clench your jaw.
	This is weird they put this in the video, honestly.
	And he's like, okay, clench your jaw.
	And the guy just clenches his jaw and all of the lines, all the 19 lines go everywhere.
	In theory, their scan should show activity because that's the activity they are measuring.
	If the guy can clench his jaw and the activity can go up to the highest heat, it's not heat, but it looks like a heat map.
	So I'm trying to kind of like use that terminology, right?
	There was a guy...
	Well, we'll get to you in a second.
	Nope.
	Okay.
	I'm getting ahead of myself.
	This is what we're looking at.
	And the baseline was placid.
	I don't...
	I genuinely...
	I mean, this all seems...
	Completely spurious to me.
	We'll get to it.
	So now we did our baseline and now...
	I'll try to explain it, but you do have to look for it because each of the four test subjects, well, they're not using different things.
	One of them uses a VR headset.
	Two of them are on their phone.
	Anyway, we'll see it.
	But they're using different electronic devices.
	So they're getting their baseline for devices without an Ares Lifetune sticker or pendant.
	Dog tag, if you will.
	We're getting kind of a before and after situation as to how effective these little plastic doohickeys are supposed to be.
	So we've started the after, so hit play.
	Let's see the rest of this.
	Lovely.
	Yeah, this will be the effect of the technology on it.
	Right there is what you look like after 10 minutes of having the phone up against your head with no Ares device.
	Lots of red.
	That's wild.
	Very red.
	A lot of red on there.
	I can't believe how much EMF actually affects the brain.
	That's insane.
	Definitely going to think twice about taking phone calls now.
	At least close to my head.
	That is nuts.
	Like, the connection of EMF to...
	Brain activity, not heat.
	They're just letting people kind of come to their own conclusions.
	And, okay, maybe this is nitpicking, but not for nothing.
	These people seem polished.
	They don't just seem like...
	We're all a little more TV-ready than we were.
	If you want to know the difference, watch a dating show from the 90s.
	Watch Elimidate.
	Watch Blind Date.
	People were not as TV-ready.
	Everybody's a little more TV-ready because of the way the content works.
	We all have video on our phones.
	But these are actors, and so they are going to be yes-anding.
	So I'm not even mad that she's doing her job, but saying I can't even believe the amount of what EMF does to the brain.
	Mm-hmm.
	There is no connection made whatsoever here, nor does any exist.
	We'll get to it.
	Oh, good.
	Now my throat doesn't even want to be able to record.
	Thank you.
	Great.
	Cool.
	Okay.
	All right.
	So let's play the next one.
	The Lifetune, what I call Lifetune installation, which is putting a sticker.
	How to do it.
	It's very important information.
	Yeah.
	And if you're watching, watch the purse.
	This is the Lifetune device.
	There we go.
	And I'm going to put it on the VR headset.
	This is the Aries Lifetune Mini, and I'm going to clip this to my purse.
	Clips it to her purse on her lap.
	That's what we've done.
	I just need to bring attention.
	Also, this gal, they use a...
	Picture as like the cover of the video.
	So whenever the video isn't playing, but it's just on their website, they have her looking so crazy because these stupid little hats, you know, they're like, and it is an EEG. Like what they're doing is an EEG. It's like they're, I've seen EEG and then QEEG for the head, right?
	And so, man, it's just not lettering.
	A swimming cap.
	Yeah, it's striped red and blue.
	Oh, dear.
	Yeah, yeah, yeah.
	It's a look.
	It's a look.
	So the installation is...
	And so I think the contention is that you have to buy one of these little stickers for every single device that you have, plus have one on your purse.
	Like, so...
	You need a lot of these, and that's kind of the contention.
	So, like, clipping it to your purse and your phone and a VR headset.
	Like, I'm looking at, like, five things I would have to buy a little sticker for if I want it.
	So, the one that stuck to a purse is a little bit larger than, like, an American, like, half-dollar coin.
	So, it's like, but it's...
	I hovered – I did the thing where I hovered over the tab.
	Accidentally, I found what those are – like the ones that are a little bit bigger that you clip to your purse or they make into a necklace that's like a little over like maybe inch and a half square.
	They are – I hovered over and it was an Aries pet tag.
	That's what the website used to call it.
	So it's for your pet, right?
	And now they're like – To protect your pet from your pet's phone.
	Right.
	Right.
	Or you just train your dog to follow you everywhere.
	And it's slightly bigger.
	So what they're kind of implying is that, like, bigger covers a little more footage.
	Like square footage.
	Right, yes.
	Yeah, yeah, that's the idea.
	I'm looking around my room now and there's at least, like, 30 things in here that would require this little tag on it just to make me safe from the dreaded EMFs.
	On her purse.
	Listen, if you want to put it on your phone or on the VR headset next to your head, interesting.
	Purse that's on her lap just really hit me.
	It struck me as genuinely hilarious.
	Oh, this is a prank.
	We're watching a prank show now.
	This is SNL commercial.
	Go ahead and play the next clip.
	So let's see what happens with these little stickers.
	Let's see the effect they have.
	So this is what it looks like when you have the Aries.
	Oh!
	It's even better than the baseline.
	Soul green!
	How did they do that?
	I can't believe how different they are.
	Honestly, I thought there would be like a little bit of a difference, but this is pretty insane.
	That's really cool.
	A small device like that can make such a huge difference.
	Would this make you want to have an Aries on your phone?
	Oh, yeah.
	Sign me up.
	I could get a bunch of them.
	I'm very surprised at how well the device works.
	And I want to give it to all my friends and family.
	Like, you have to have this.
	At the beginning, I was thinking, oh, here I'm going to be discouraged from living my life with my electronics.
	But we actually have a solution.
	And that's pretty great.
	Is it?
	Is it pretty great?
	She's like, I don't have to stop any of these things that I'm doing.
	She's so happy.
	They're not going to tell her to stop.
	It's just an amendment, which matters.
	Okay?
	So, we've seen the website.
	This is their main selling, like, piece of content.
	I love the idea that it's better than the baseline.
	Like, having this on you is better than just your brain with nothing.
	You know, this actively improves.
	I think they're just pictures, dude.
	That's just pictures.
	Oh, yeah.
	They 100% are.
	I just love the concept that, oh, no, even without any of the EMF stuff, this would just improve your brain in general.
	Like, wow, okay.
	Yeah, and not for nothing.
	And this, I do feel like this is nitpicking.
	I don't know, man.
	But I wonder if we can pull it up.
	I'm not sure.
	So I can describe it for you.
	I'll describe it, right?
	But also, if you're watching, you've already seen it.
	If you're listening, I can describe this.
	Your head is a circle.
	It's like a bird's eye view of your head is a circle.
	That's the measurements that they're showing you, where the color fields are.
	And there's two little ovals where your ears are supposed to be.
	And there's an oval where your nose is supposed to be.
	And I would love for someone to tell me if this means anything.
	Because I also know that NASA still uses...
	Computer shit from the 90s, whereas using Windows 95 or whatever.
	So old technology can be around for a long time in medical uses because it's not really worth updating.
	It works for what it works for.
	And maybe this is nothing.
	But as one who has been familiar with MS Paint and the Photoshop and all that stuff for many years, I know.
	Yeah, there we go.
	Okay.
	Oh, no, go back to that one.
	Yes, that's perfect.
	The one before him.
	The guy.
	The one you had first.
	Asian champion.
	Yes!
	Here's what I'm looking at.
	The circle.
	You've got the circle, you've got the ears, and you've got the little oval on the top of the circle.
	Bird's eye view of the head for the nose.
	In all of the...
	Well, I don't know if it's all of the...
	In the baselines that we establish, the nose oval is a half oval.
	And in half, but not all, of the after with Aries versus without, the oval is complete, not cut in half.
	Because if you're looking at the top...
	Same with the ears.
	It overlaps over the top.
	I'm like, that looks different.
	Why does it look different?
	That looks like you forgot...
	To clip the nose and ears.
	You forgot to put those little ovals of nose and ears behind the big circle in your MS paint drawing.
	Is what that looks like to me.
	Now!
	Because it also looks very grainy.
	It's very pixely to look like old medical equipment.
	Or maybe it really looks that way.
	I don't know.
	Again, I do want to say, it looks like no EEG that I have ever seen.
	But again, could just be a technological difference.
	You know, I am in a different country and all this other stuff, right?
	Caveat.
	But it looks like nothing I've ever seen.
	Nor I. And I'm very curious about this key on the side here.
	Well, I mean, that's kind of whatever.
	That's like, it doesn't mean anything.
	Well, this is the problem.
	I want to know what it means.
	We'll talk about it.
	We'll talk about it.
	Well, I already said what it means.
	No, the key on the side is, like, the blue is no activity.
	Green is, like, so you're going, like, Roy G. Biv, right?
	So you're going, like, blue is no activity.
	Blue is dead.
	Green is...
	It goes minus three, minus two, minus one, zero, one, two, three.
	I'm like, what is that measure?
	Like, what's the actual scale that it's supposed to be?
	Yeah, right.
	That it's supposed to be measuring.
	Three what?
	Because it doesn't matter.
	That's the thing.
	In the chart, they already measured the baseline.
	The baseline is zero, so they don't actually go from one to ten.
	They don't go from one to seven.
	They have below and then above.
	Because zero should be blue, which is dead, which is the bottom.
	It should be zero to seven, not minus three from zero in the middle, which is green.
	Picture a rainbow, everybody.
	And then from the green in the middle, the top is three.
	Green shouldn't be in the middle if you're measuring activity.
	It should go from zero to six or whatever because zero is no activity, which is blue.
	And then red is the most activity.
	Which should be the top number, not a plus minus.
	You're absolutely right.
	What I'm trying to look at right now is what I have done is forgotten to put a layer behind another one when I'm making a digital image.
	And it looks like someone forgot to clip the ovals for the nose and the ears on these circles to make them look the same.
	On the image on the right, especially.
	Yeah.
	It's not especially.
	It's one or the other.
	So the one on the left that we're looking at, that's the way it should look.
	If it's the same program measuring the same brain activity.
	And then the one on the right, if it's the same exact program looking at the same exact brain activity, why would your nose be a different shape?
	Why would your ears be a different shape?
	And color as well.
	They're slightly different shades.
	I mean, that's whatever.
	Shades are...
	I mean, but the shape being cut off.
	If it was the same program, it would look identical, just with different results in the middle, and it does not.
	And it's old software.
	Maybe not.
	Listen, maybe they got this EEG off eBay, third-hand.
	I don't know.
	I don't know.
	But it just struck me funny as far as what we're measuring here, right?
	And genuinely, if one of you listening knows better than me and that is a thing that happens, I will accept that as fact.
	I absolutely will.
	If you are a radiologist, if you know about this stuff, I trust you.
	But if you're a radiologist and you think that that is hokum, I would also like to hear.
	So that's just, I wanted to point that out as like, they don't have to put this shit in there.
	You know what I mean?
	So these are the test results.
	This is what we are to expect.
	So yeah, we're good with that.
	We can go back to just the screens of us talking.
	I can go back to my script.
	So yeah.
	And there's also a lot to talk about as far as like their research.
	So this is part of kind of their research.
	And they have two sections of the website that talk about the research and the science.
	And specifically, they have just lists.
	that other people have done, sure.
	And some they've put together, okay.
	None of it applies.
	I'm going to say that as a blanket statement and then we will address it singularly as needed.
	But you can, listen, we could have a website and we could post 25 studies about duck behavior patterns that has nothing to do with our podcast about Russell Brandt.
	Right?
	Yeah.
	Yeah, yeah, yeah.
	So, there might as well be...
	They might as well be research papers on duck animal instinct behavior because they apply as...
	It is as valid an application as it is to their piece of plastic art.
	Okay?
	So, I'm not...
	To me, that whole research thing, because you and I both looked at some of these and like...
	They're talking about science.
	It has nothing to do with what they're doing.
	And it's not just me and it's not just you.
	So, right, the studies either seemed irrelevant.
	So real studies on subjects vaguely adjacent to the claims they're making but not actually about what the things do that they make.
	So, like, they have a lot of research on stress and research on environmental factors and research on EMF or whatever.
	Because also at the end of the – so at the very end of the video, there's this like scare quote after the lovely lady is like, I want to buy these for everyone I know.
	Is that basically there's like – they claim – or no, they don't claim.
	They state that – and this is in 2011. The World Health Organization, the WHO. 2B carcinogen.
	2B carcinogen, right?
	2B carcinogen.
	Would y'all like to know what a 2B carcinogen is?
	And that classification, what that means.
	It is possibly carcinogenic to humans.
	The classification is based on limited evidence from animal studies and epidemiological studies on humans.
	So anecdotal.
	For studies, but individual experiences, right?
	For example, the IARC's classification was based on an increased risk of glioma, a malignant brain cancer associated with wireless phone use.
	That kind of stuff has been debunked, but they're basically keeping the door open if research ever shows a connection, which so far kind of doesn't.
	So what it means, group 2B means that there is some evidence that RF-EMF, so radio frequency EMF, not just EMF, can cause cancer in humans, but it is not conclusive.
	Yeah, so the classification applies from any transmitting source, including cell phones, tablets, baby monitors, cell towers, radar, and other Wi-Fi.
	What it doesn't mean, the classification does not mean that RF-EMF has been scientifically proven to be carcinogenic.
	Some research suggests that exposure to RF-EMF from mobile phones likely doesn't increase the risk of brain cancer.
	However, research in this area continues.
	That last phrase is a nice way of saying This was a theory and we'll listen if anyone can ever prove it.
	So far it's not proven.
	Yeah.
	And also, I do like the fact that they're citing the WHO here, because obviously in this media space, the WHO is supposed to be evil.
	Evil.
	Evil incarnate.
	Why are you listening to them?
	Yes.
	Like, oh, it's convenient?
	Oh, it's convenient.
	Okay, cool.
	Yeah.
	So, all right.
	So the Gary Fong channel is on YouTube, and he had a really great kind of debunk.
	And I don't necessarily want to overlap, because it's not...
	Super important with what we will be talking about today.
	He is kind of addressing more of the research.
	And I think he does a really good job.
	It'll be linked in the show notes.
	And so, old Gary really did us a solid.
	And this is kind of the more direct addressing the technology claims that this company is making.
	So it's like the patent and technology claims that are made in their main promotional video is what he's addressing, but also on their website.
	And he went through the research as well a lot more thoroughly than I think is even necessary today.
	Because like I said, I don't care about the other stuff that you think might apply to your piece of plastic.
	And other people have done a better debunk.
	So basically, Gary has experience with patents, medical patents, technical writing, jargon, all that kind of stuff.
	And so he's the one that found they only have one.
	They're saying there's 22 patented technologies.
	And the language of who owns those patent technologies changes depending on which page of the website you're on.
	But all the stuff that's updated is just patented, not their patents.
	So Gary found the one patent they have.
	Which is for the design patent.
	So it's what the thing looks like.
	It's an art patent.
	It's a patent you get for your logo for your business.
	Art.
	That's it.
	So it's what the thing looks like.
	He's like, I couldn't find any technical use case, any kind of mechanical patents.
	Just the eyeball one.
	Just the looking pretty one.
	Right?
	Yeah, he also pointed out – yeah, and so the video, it will be linked, but yeah, case study, e.g.
	brain scan performed by California-based neuroscientists.
	Oh, no, no, that was – this is the name of the video, case study, e.g.
	brain scan performed by California-based neuroscientists and PhD, Dr. Dogris.
	That's one of those guys.
	I'm sure he's a POS, and we're not going to look into it because there's too many of them.
	And he's so generic.
	So that, like, yeah, he's that guy.
	Yeah, he looks shady as fuck, yeah.
	Well, sure.
	Well, I mean, you can have long hair and be a doctor, fine.
	But...
	Yeah, I mean, in combination with the thing he's selling and the things he's saying, shady as fuck.
	There's a lot of connections with no actual connective tissue in the information, right?
	And so what Gary pointed out, and I really appreciate, was that the EEG brain scan, which is what we're talking about, is entirely misrepresentative of the information.
	It looks like a heat map.
	Predator, right?
	Predator vision.
	But it's not.
	It is...
	Electrical activity, not heat or stress or whatever you would associate with heat or injury.
	The red dot on the Advil commercial is where it hurts.
	Or Pepto-Bismol, your stomach's red, you take the stuff.
	That's what it's indicating.
	So even one of the test subjects, clenching his jaw.
	And presumably, since all those 19 wires start going crazy, that clenching your jaw would make the thing go orange or red, but they don't tell us.
	One would assume.
	So, and Gary really, I think, appropriately was very upset with the fact that this was not represented, like this was implying and not representing.
	And I think he's completely correct.
	I think it's very interesting.
	There's a lot of this research stuff that is junk.
	Gary did a great job.
	If you want to check that out, I highly recommend it.
	It is good.
	Because there's also a lot to cover.
	We already talked about in a previous episode the 5G free radiation kit thingy.
	They're everywhere.
	Stickers with metal backing.
	That they're overcharging massively for, because it's just a sticker with some metal on it.
	And let me tell you, as a person that had to sticker a bunch of Bruce Springsteen tour posters, they have metal in them to look shiny and official.
	The same sticker you would put on a ball cap or whatever.
	Those silvery, holographic...
	It is a layer of metallic ink that reacts to light to make an iridescent surface.
	I probably have something behind me.
	Mike brings home that paper all the time.
	It's the cheapest thing.
	It's not as cheap as regular paper, so you do have to pay a premium if you want to be on Fries McGee and have all your stuff UV printed on it.
	It's pennies, not tens, twenties, hundreds of dollars.
	And we don't necessarily need to rehash just the metallic ink on paper or even a metal stuck to paper, a very thin metal, which is like what our credit cards, you know, like that's the chip in your credit card or whatever.
	It's a piece of metal with some information that communicates a code when it is engaged in the machine that wants to read it.
	Okay?
	And you need power to do that.
	You need electricity.
	And we talked about the tendency of these companies to make these kind of products to apply the research and the science of a specific device like a credit card or a Faraday cage.
	But then these products will...
	Have maybe some of the constituent parts of that device, but the fact that it works is the whole – you need the whole device to function.
	Like a Faraday cage.
	Are we going to do that?
	Yeah, we're going to go back to that.
	Okay, cool.
	So I'll explain that in a second.
	And just to refresh, we do not need to be protected from EMF's electromagnetic fields because we are humans.
	We are not metal and therefore not magnetic.
	Also, sticking a magnet to a piece of metal does not injure it.
	So if it did, I wouldn't be selling magnets.
	Okay?
	Okay.
	Yes, technically.
	The thing is, it's like these little nuggets of information that we have gotten, and we will get to more later, which is genuine.
	It's like, I'm not even mad.
	It's magic.
	I love it.
	I love how creative people can be.
	The results aren't great, but the creativity, 10 out of 10. So, we find out that there's iron in our blood.
	Technically.
	Our blood contains trace amounts of iron.
	Yes.
	Okay?
	Iron is the additive.
	Ferrous metal, which makes it magnetic and can hold a magnetic charge potentially if there's enough iron in it.
	Non-ferrous or non-magnetic metals tend to be more expensive because they're more rare, they're more expensive to make, they're more pure, and have specialized use cases as a manufacturing component.
	So we're talking about not fancy electronics like any old thing, okay?
	Your remote, your key fob, all that stuff.
	And so it's in a manufacturing...
	Sometimes you want magnetic, sometimes you don't.
	That's just a difference of application.
	Yeah, yeah, yeah.
	Yeah, and ferrous kind of metals are not like automatically charged.
	Like magnets, like the ceramic magnets I use, they're not...
	They need to be charged with energy, with, you know, like the, you know, your high school magnetic...
	Yeah, you need to charge them up with, like, yeah, yeah, it's the same with the magnets in the guitars.
	How much charge they have affects the output of the pickups, right?
	And I have a demagnetizer whenever you're, you know, like, I have a little thing that you stick your screwdriver in whenever it gets either, like, you want it magnetic or you don't.
	You can demagnetize, you can magnetize.
	It's very simple.
	They can lose charge.
	So magnets can lose charge a number of ways by exposure to extreme temperatures, which I have to worry about because I order magnets in the summer and winter and they have to be shipped.
	And I had to figure out the best adhesive for magnets without exposing them to high heat because they won't be magnets no more.
	They'll just be hunks of iron, right?
	Yeah.
	Also, if they get a good whack, and that is a problem with pickups.
	That's a problem with, you know.
	Music equipment.
	Instruments.
	If they drop.
	Yeah, instruments if they drop.
	Or that charge can also just dissipate or degrade over time.
	Also, the size of the magnet, I can't use magnets that are too small or else they won't stick enough.
	My rule for a magnet, let it be known, is if I can toss it from a short distance and it sticks, then I'll use it.
	If it's not, the magnet ain't sticky enough.
	To hold some shit to your fridge, I don't want to use it.
	Yes, I am picky.
	That's just how it is.
	So, the trace amounts of iron in our blood do not exist in concentrations high enough to hold a magnetic charge.
	All those magnets I won't use are all far more magnetic than any of our blood will ever be.
	Well, I did just kind of have this thought, and it's never occurred to me in quite this way before, but do these people think that when you're near an electromagnetic frequency that somehow we're conducting electricity through our blood?
	Is that the contention?
	Is that because there's iron, so it's all like...
	Well, I don't think they're prosecutors.
	I think they're defense attorneys.
	They don't have to prove.
	They just have to poke holes.
	It's not their job to prove beyond a reasonable doubt.
	It's their job to poke holes in the prosecutor's case.
	So none of this is specific.
	And reading the research does not make you understand more.
	It's not more specific.
	So yeah, trace amounts of iron in our blood.
	Do not exist in concentrations high enough to hold a magnetic charge.
	Hold a compass.
	If it points to the North Pole and not you, you are less magnetic than the base magnetic field of our home planet, which we evolved to exist upon.
	Okay?
	Okay.
	The planet is more magnetic than you are, or else compasses wouldn't work, right?
	Right.
	Yeah, yeah, yeah.
	I love tearing this apart, by the way.
	Don't know if y'all can tell.
	So, back to Faraday cages.
	Okay.
	I am also, listen, I love a reality show.
	And I'm very interested in, like, a lot of this stuff I came in contact with because of my totally rational, normal, wanting to learn how to do stuff impulses on the internet.
	And I, like...
	I love that Andy at Poor Pearl's Almanac talks about this all the time, too.
	It's like, you have to sift through a metric ton of insanity.
	And then you're like, just tell me where to plant my...
	Just tell me where to put the garden box, dude.
	I don't need to hear about the end of the world.
	So Doomsday Preppers.
	Oh, that show.
	I love that show.
	In the early aughts, right?
	Faraday cages were a big deal with Doomsday Preppers.
	And they would have Faraday cages.
	What a Faraday cage is, the most basic kind of Faraday cage is like...
	You put your electronic or other thing you don't want injured by an electrical pulse or whatever.
	Listen, go with me.
	A lot of the stuff isn't real.
	I'm just trying to tell you what they think.
	Magnets won't get to it, right?
	And I mean, there's parts of our phone that are like, that used to be able to be demagnetized and now they can't.
	Like, a cassette tape, if you run a magnet across it, it's not going to have the music on it no more because magnets.
	So, magnets are everywhere.
	And so like, so the Faraday cage, you have like a container of your thing that you don't want to get.
	To have access to the magnet or like radio waves, whatever.
	You don't want waves to get to it.
	And what some preppers thought that an EMP, okay, or electromagnetic pulse was the cataclysmic event that would, you know, that would destroy civilization as we know it.
	So a Faraday cage, basically you have this like, you can use tinfoil and as long as it's an enclosed envelope, then, and actually Gary uses some other material.
	Way more high-tech, kind of like military-grade material to illustrate this further in his own video.
	Great.
	But you can just use tinfoil because it dissipates.
	Basically, it works like a lightning rod.
	It dissipates the electromagnetic field or whatever over the surface without letting the thing on the inside be affected.
	Right.
	To use another guitar example, by the way, like the electronics of a guitar will sometimes, because it's a copper coil, especially with single coils where it's just a copper coil going around a magnet, it will sometimes, like the wiring will pick up signals from electronics.
	You don't want that.
	It sounds terrible.
	And so what you can do is you can line the insides of the guitar with copper.
	You can get like sticky copper sheets.
	Well, I'm trying to use examples that are...
	Form a little Faraday cage.
	Yeah, yeah, yeah.
	But that's my personal interaction with them on a regular basis.
	Sure.
	Tinfoil, I think, is like you put a tinfoil closed envelope around something and then that...
	Yeah, like the radio waves, right?
	Will dissipate or whatever.
	Whatever waves are coming at it.
	Will dissipate over the surface and not impact the thing inside.
	Sure.
	So.
	The Doomsday Prepper.
	Because the thing is, is all of these conspiracy theories and these conspiracists, this is another, like, we are consolidating a lot of disparate conspiracy theories that have been bopping around and entertaining me and Mike since the 90s or before.
	So we're going to pull in a lot of threads.
	Doomsday Prepper is being one of them, thinking that the EMP cataclysmic event, which if it happened, if it were possible.
	I'm going to say that again.
	If it were possible to make, it'd be like a bomb of electromagnetic power, which they call radiation.
	Pin in that will get there.
	That would reset all the clocks and fuck up every laptop, right?
	So they're like, okay, it's like a machine-generated electromagnetic field and then weaponized like a bomb.
	That's one of the Doomsday Prepper.
	Things they thought was going to happen.
	And that would be like a government making like a nuclear bomb, but different.
	End of Fight Club.
	Like if you blow up the four big towers of information of the credit card companies, then everyone's debt gets wiped away.
	So it's also Nestor or Jesra.
	It's like a whole thing, right?
	It's that idea.
	Or the polar switch.
	oldie but a goodie where the north and south poles and this is another doomsday proper thing where the north and south poles of the earth would flip i've heard the reasoning and lore several many times I have never really understood this one and why it would happen.
	They say that there's evidence.
	It's kind of flat-earther-y.
	It's fun.
	I've got to say it's fun.
	It fucks you up.
	Yep.
	If that happened, it'd be a lot.
	It'd be a lot.
	Yeah, so an EMP weapon is technically physically possible, kind of.
	And electronic devices are susceptible to magnetic radiation the same way your debit or credit card is susceptible to a magnet, a.k.a.
	magnetic radiation.
	Right.
	There also has to be enough iron in a magnet, like our blood doesn't have enough, to be magnetic because magnets don't stick to you, right?
	So you don't have enough iron in your blood to be...
	Ferris.
	You're not a ferris metal.
	And the radiation is just the field of magnetism that is radiating from the magnet.
	Well, that's a thing.
	So, not to say that modern electronics aren't harmful.
	Okay?
	Pin in that.
	A separate idea is that modern electronics are harmful.
	And stressful.
	Separate idea that they are connecting.
	I will talk about that later.
	Pin that for the end.
	So, because that's in the emotional manipulation part.
	So, if, like, your phone, right?
	On or off.
	This is, mine's on, it's just not awake, but it's on.
	Screws and metal shavings and paperclips aren't, oh, there we go.
	There, yeah.
	You want to say hi to the people?
	Aren't flying at this object right now.
	So...
	And it's supposedly generating the magnetic field that they are trying to remedy right now.
	So either the EMF is extremely weak or small or both.
	So...
	This.
	I don't have...
	And listen, screws are around and they're not flying at this.
	So...
	Maybe that's not necessarily it.
	Maybe there is not enough of an electromagnet to create a field.
	Because the size and power of the electromagnet, that's where the field is.
	So, the electro part of the electromagnet...
	I love that a tattoo machine is the best example because you can see all the constituent parts.
	You can hold up a guitar and it looks like a guitar.
	This doesn't look like anything except for the one thing it's supposed to be.
	And you can see all the parts and I can show them to you.
	Yes.
	It's such a great example.
	You know what I mean?
	Because it is only an electromagnet with a little thingy on top.
	And it needs an energy source or power supply like this right here to be magnetized.
	And there are magnets in it, but the electricity generated powers the magnet.
	If it's not powered, it's not magnetized.
	So let's see.
	Actually, let's look at this.
	So electromagnetic coil tattoo machines, because there's several different kinds.
	Rotary is a motor.
	But they oscillate, which moves the needle bar, sometimes they're brass, sometimes they're steel, up and down.
	And so...
	Oh, right.
	So the coils that are in front...
	Just focus on the thing, camera.
	So these coils, and they're wrapped, right?
	There's this guy right over here.
	So basically, the coils oscillate.
	So the needle bar goes up and down.
	I wonder if you can see it on my side.
	You can see that little bit of copper at the top there.
	This is a magnet wrapped in a copper wire in a coil.
	They're a very fun part of the machine to make, frankly.
	But also, all these people are great at wire-wrap jewelry because it's the same skill set.
	To make shit look nice and work well.
	To make these little electromagnets.
	So then, when you turn this on, I hope this is not loud and terrible.
	I don't think it will be.
	Oh.
	Right?
	I can easily slow down or stop the needle bar with my finger.
	And we are looking at the size of the coils.
	That produce energy that is soft enough for skin.
	So for an EMP, or an electromagnet, as it's understood, would have to be massive and generate...
	It would also generate a ton of heat, because if your capacitor is...
	In bad shape, which mine usually get there.
	Sorry, unfortunately.
	What we say is you could fry an egg on it.
	It gets very hot.
	It generates a massive amount of heat.
	In addition to...
	Because it's making power.
	And if you tattoo for a long time, it takes hours to tattoo.
	Shit gets hot.
	It shouldn't, but it does.
	It just happens.
	It is extremely difficult to direct and concentrate electromagnetic power.
	As a field in the world.
	That's why we have lasers, but we don't have lightsabers.
	Yes, we do have lasers.
	No, we do not have lightsabers.
	We do not have that kind of technology yet.
	It is very difficult to contain and control.
	Not so much contain and control.
	A Faraday cage does that.
	To direct is different.
	To direct through the air.
	Very, very different.
	So, are electronics extremely susceptible to magnets?
	Yes, absolutely.
	They contain magnetic or just plain metal components that will screw up if exposed to a magnetic charge, right?
	Imagine taking a giant magnet, like a big old red cartoon magnet, to an office full of computers.
	And they break because they have sensitive parts.
	We all know this.
	What else are they sensitive to?
	Not just magnetism.
	Water.
	Extreme temperatures.
	Whatever you can't let happen to your phone is what you can't let happen to electronics because the parts inside will get fucked up.
	I will say that this entire conversation is the reason I have been quietly amazed in the last few years with the advent of this technology.
	This is my magnetic charger for my phone.
	And I'm like, this is incredible.
	It's mind-blowing to me.
	It's because teeny tiny Faraday cages are protecting the magnetic parts or they're using a different kind of part.
	That's the thing.
	It's just a different function.
	And if you can find a different function that won't be as susceptible to a magnet, then you would do that, right?
	And then you can use magnetic chargers, all that kind of stuff.
	Because you can insulate, whatever.
	So Faraday cages are very effective in dissipating magnetic radiation.
	Right?
	Radiation.
	Radial.
	Ra.
	Sun.
	Sun's rays.
	That's actually where the fucking word comes from.
	Radiant.
	Radiating from the sun.
	That's all radiation can mean.
	And we're talking art stuff.
	Is radiating from a single point in a circle.
	Okay?
	Over the surface.
	Right?
	While protecting the object inside.
	That's the ferrity cage.
	So.
	What we learned from 5G Freeze claims, and most of you probably know, that they're using the components of like a Faraday cage, metal-like aluminum, without the structure of a Faraday cage, a sealed package.
	Packet, right?
	Yeah.
	So...
	So they say they are filtering magnetic radiation.
	They use that word all over the place for the bad parts, which is a very handy term because nuclear radiation is fucking scary and extremely dangerous.
	Radiation is just rays dispersing from a single point.
	Nuclear radiation or uranium, right?
	Radium.
	That's the dangerous stuff.
	I have drawn like a million radiation patterns in my life.
	Or you have too with a fucking spirograph.
	Or a compass.
	Not a direction compass, but see these terms?
	Art shit?
	Like a drafting compass where one end is pointy and the other end has a pencil and you make a circle.
	That's all radiation is when they're talking about it here.
	Like it.
	Okay?
	Not all radiation is nuclear.
	Radial tires are not going to melt your flesh like Hiroshima and Nagasaki.
	It's just not true.
	And also, These claims.
	Because we're just talking about an object that sits, it's a sticker.
	So, just like an air purifier needs to suck air in through an intake, push that air through whatever filtration device you want, and shoot the clean air out the other side.
	Any device making claims to clean or somehow pacify what was once unsafe, it needs an input, processing area, and an output.
	That input could, in theory, attract ferrous metals with a magnet.
	But it would need to be powered if it's about EMF, right?
	Even ionic filtration for whatever, like, it needs to have power.
	It needs to be plugged in.
	It needs electricity.
	So if you're not, if there's no power sucking the thing you're cleaning through it, it's not cleaning.
	It's not cleaning.
	And so all the research that they put on the website, or not all, But a lot of it is about technology that is sucking something dirty through a place to clean it and then shooting it back out.
	Like a Faraday cage is a specific structure.
	But just aluminum foil does not protect your credit cards from a magnet or RFID reader, right?
	Right.
	So that's what all this research is.
	It's about the substances or it's about mechanisms that have nothing to do with the piece of plastic they're selling.
	So let's have fun.
	Let's talk about some terms.
	I'm going to pull the structure.
	So we're going to talk about, like, all right.
	Also, I cannot find reliable pictures of this thing.
	I cannot figure out exactly what it's made of, but I do know.
	I can theorize with a lot of evidence.
	But they don't really, they use the fanciest words for everything, kind of inexplicably.
	So I'm going to share my screen again.
	And so, all right, I'm going to show you what I am reading from.
	Is this language right here?
	We are going through this website.
	I will...
	Most of it's not visual.
	It's all just kind of...
	It's language, right?
	So what I am going through is...
	And I do need my...
	I'm going to stop sharing my screen because I need my notes to go over this.
	Thank you.
	And where are you?
	Just work.
	There we go.
	So on the structure of the website...
	We're going to go through the language, and then we're going to talk about what these motherfuckers are actually talking about.
	Okay?
	So then first, on the top, Aries.
	It isn't the right spelling.
	It is very confusing.
	Anyway, Aries, silicon, resonator, chip, antenna.
	Okay.
	Antennas.
	Do they...
	That's a bunch of words.
	Okay.
	Yeah.
	Do antennas make TV without power?
	No?
	Okay.
	Yeah.
	An attenuator within the Aries silicon resonator chip.
	Silicon resonator chip.
	Okay?
	We'll come back to that.
	Diffracts the EMF and its energy level by creating a holographic, canceling, coherent electromagnetic wave.
	Without electro, there is no magnet.
	Which essentially reverses or cancels the original chaotic energy wave emitted by the source of EMF phones.
	The Ares silicon resonator chip is comprised of 1.2 million circular resonators etched onto a surface of a silicon wafer using state-of-the-art lithography equipment.
	It creates a microscopic...
	Okay.
	That was true.
	What I'm hearing is it's a drawing.
	That's what I'm hearing.
	Trying to pass through this, I'm like, hey, that sounds like a lot of circles in a drawer.
	Well, it creates nanofractal diffraction matrix that initiates direct and inverse Fourier transform in its interaction with electromagnetic radiation.
	So, it creates a microscopic, so small, nano, also small, fractal, Oh, yeah.
	Fractal.
	Okay.
	It's just a fractal design.
	That's just a picture?
	Yeah.
	Diffraction is like diffusion.
	It should say refraction because that's what light does.
	It refracts.
	Matrix.
	A screen in a screen door is a matrix.
	Anything can be a matrix.
	We use the term matrix and substrate for the piece of wood you carve to make a picture.
	Okay?
	Matrix.
	It was a movie?
	That's not what we're talking about.
	It's also a broad term and there are scientific applications of mattresses and that sort of thing.
	But it can mean a lot of different things.
	Because it's a basic concept.
	It's a grid.
	It's a graph.
	It's grid paper.
	Okay?
	So then it continues.
	Structure Aries microprocessor.
	What is the main...
	Okay.
	This is amazing how they...
	This is the first list.
	The first bulleted list.
	What is the main difference between the Aries microprocessor and traditionally used microprocessors?
	This should be a comparative list.
	It is not.
	They go on to describe regular microprocessors as we understand them.
	The first bullet, any modern expert understands.
	A processor first as a digital device with a von Neumann architecture, i.e.
	a device that unambiguously assumes the sequential execution of a program's code.
	A von Neumann architecture machine, actually, so not just architecture.
	A von Neumann machine is defined as a computer system that follows the von Neumann architecture.
	So a machine does something different than the architecture.
	Characterized as a central control unit, primary memory for storing instructions and data.
	An arithmetic and logic unit for operations.
	And a register bank for storing intermediate results.
	It's a storage bank for electronic processes.
	For, like, computing processes.
	That's the machine.
	The architecture is the storage bank.
	Okay?
	So unambiguously assumes, stores, the sequential execution of a program's code.
	The program.
	It stores the program.
	Second bullet point.
	And again, this is about microprocessors, not their thing.
	So they're explaining what a microprocessor is.
	It's so helpful, isn't it?
	They're not.
	All information within the processor is written exclusively as rigorously defined levels of memory cell polarization, which means that an external power source is an absolute requirement.
	So they're saying an external power source is required for a microprocessor normally.
	And then another Trash sentence that means nothing because there's no power to these.
	Third point.
	The processor is only a core that processes a previously created program, reading it command after command from the area of memory where the program's code is stored and, if necessary, reading data to be processed, which is previously prepared in a form that the processor would understand.
	It's the language the processor understands so it can store the language.
	No processor can independently get data from its external environment.
	Only through sensors and analog-to-digital converters Or an input device.
	So picture air purifier.
	Microprocessors can only hold the information or the waves or whatever from an input device.
	This should be a comparative list.
	It is more obfuscating, not less, to me.
	It seems to be very complex and confusing terms.
	It sounds smart for how a microprocessor works in the most basic.
	Yeah, yeah.
	It's literally like someone found the description and was like, right, what is the most complex way we can put this so that people don't understand what the fuck it is we're saying?
	What a great observation that we will continue to see over and over, because I think that's the only thing this business actually sells, is that, is confusion.
	They sell confusion.
	Words.
	Yeah, just lots of words.
	So this should be a comparative list.
	From this, you can see why Russell is a great advertiser for it.
	Oh, more words?
	I have those.
	He says a lot of words.
	He can do that.
	More words that people are less familiar with?
	Definitely.
	Okay, cool.
	So it can't add anything without input, obviously.
	However...
	The thing is, the next thing should be, even if you want to make this list...
	If you want to make any kind of comparison, you want to...
	Say, okay, that's a traditional microprocessor.
	Here's what our Aries microprocessors do.
	So next heading, Nanotech microprocessor, we assume is theirs.
	They should be addressing the same issues of you need an input and you need electricity for a microprocessor to work.
	And ours doesn't work is the next thing you should address.
	So I'm going to read the next thing.
	The Ares microprocessors are manufactured with precision using a photo masking etching process.
	Does that sound like addressing the function to you, or is that how we make it?
	Yeah, that's definitely how we draw.
	Well, it's very specific.
	Genuinely, they are explaining how microchip technology works, which is interesting.
	And I am going to simplify all of the terms they are used because they throw around all these terms that sound very sophisticated and they're very simple.
	And it's something that comes up in printmaking all the time.
	I have spent years trying to understand these processes because they are really specialized and they are very complex.
	But the basic mechanic of producing, fabricating, so printing is a stamp.
	And it's not more complicated than that.
	So we're going to demystify all of this shit.
	So we're going to start complex and move to simple.
	The photo masking etching process, photo masking etching, which is used for microchips, is a step in the fabrication of photo masks or masks.
	You can just say mask.
	You can say masking fluid if anyone has used that for like or painter's tape, okay?
	Photo mask.
	Mask.
	Masking tape.
	Masking tape is in the name.
	Which are templates that transfer patterns to wafers to create devices.
	Oh, shit.
	Where did I put that thing?
	Is it down here?
	Yes.
	Okay.
	Yeah.
	Silicone wafer is something they say a lot.
	And we'll get to that in a second.
	I found a lovely person to explain it.
	And actually, I was looking for something else and he covered it.
	So, the wafers.
	The silicone wafers.
	Because you also need, if you're going to make a bigger picture very small and then like burn it or carve it into that small thing, it needs to be very dense.
	The material needs to be able to hold the image of the design that you are putting on the surface.
	So silicone wafers are perfect for that.
	That's why they're used in electronics and they're common.
	You are surrounded by them right now, everybody.
	Including the thing you're listening to this on.
	So let's see.
	Here's the steps.
	One, design.
	The pattern is created in a drawing package and transferred to a lithography tool.
	We will also be talking about lithography.
	Two, coat.
	A photoresist layer, masking tape, is coated onto the chrome-coated glass plate.
	It's a glass plate.
	Three, you expose.
	The pattern is printed onto the photoresist layer.
	Like developing a photograph.
	Four.
	Oh, wait.
	Develop.
	Okay.
	You expose and then you develop the photograph.
	The resist is developed to create a template over the chrome.
	You make the picture.
	Five.
	Etch.
	The chrome is etched away.
	The resist is clear where you can see through it.
	Six.
	Clean.
	Photo mask is cleaned and expected for defects.
	Seven.
	Protect.
	A thin membrane called a pellicle, I don't know why, is attached to protect the mask.
	Photo masks are used to create a variety of devices, including integrated circuits, optics, and solar cells.
	The etching process is important because it helps ensure the transistors across the wafer have nearly identical shapes.
	It's quality control.
	You know what else uses the photo masking etching process?
	T-shirt printing.
	Because you make a transfer.
	Here's what they're explaining.
	I have to not dump a bunch of stuff on the ground right now.
	For those little pillows that I make when y'all see anything screen printed.
	Oh, just anything screen printed.
	Here's how this works.
	I have made one of these by hand, which is the dumb way to do it, but I can't do the other way.
	Digital is better.
	I can't help it.
	I'm sorry.
	I'm old.
	This is a transparency.
	Okay?
	And you have to make sure it's nice and opaque or else it won't work.
	And also, I don't know, people aren't as familiar.
	I think that Mike and I were the last...
	Unless you want that special specialization, we were the last art students that had to learn how to develop film photography and completely analog.
	Because digital was coming in whenever I was still learning.
	Exposing a transparency for screen printing is the same process as exposing...
	So basically, if you want to make a picture, you have your film.
	And that's also...
	I think it's also magnet.
	No, it's exposure.
	So the film is covered with an emulsion, which is light sensitive.
	So light comes through the camera onto the little piece of film.
	The reason that film used to be bigger is because they had to use glass plates and now we have film.
	And so there is the picture, like the light exposes the parts of the photosensitive emulsion depending on how bright the light is, right?
	So the bright of the light, the more of the emulsion basically like is no longer opaque but is then transparent.
	Then, when you want to make a picture, you put that little piece of negative, and you put it far enough away from your photo paper that's also photosensitive.
	And then you shoot light through the negative to the paper, so it's the same picture, but bigger.
	And that is entirely controlled by the distance of your negative from the photo paper.
	So enlargements are further away.
	But you also can focus or else they're fuzzy.
	Same exact thing.
	Because when you print, like when you screen print, light sensitive emulsion is on the screen.
	And then you put this guy, my stencil that I drew with my hands because I'm old.
	Don't do it that way.
	I just don't know better.
	And light goes through the top onto the screen.
	The parts that are black aren't opaque.
	And the parts that get light are made opaque.
	So then you have a stencil that is onto this screen.
	And then you push ink through the screen to make the picture.
	That's why they're backwards.
	That's also complicated.
	Anyway.
	This is basic shit.
	I mean, the thing is, it's a basic process.
	And I hope that made sense.
	I feel like it's instinctive, but for me, I've also been around this shit for my entire adult life and then some.
	So I'm trying to make it as simple as possible.
	It is...
	These are all very complicated explanations of a very simple process that will make your t-shirt.
	And even Mike, I was talking to him, you know, because he was like, if you need me to help explain printing.
	And I was like, no, because you still know too much.
	No, no, no.
	But he did volunteer, which is very nice.
	And he's like, you can print like copper ink on a piece of paper and make a circuit.
	Like if you take, like if you have, you know, your screen with a little circuit on it and you use like.
	Metallic, like hopefully very conductive, so copper, right?
	Like copper ink and scooch it through and then make that picture onto a piece of paper and you take electricity and you put one end to the other end, it will complete the circuit.
	So that is what they're doing to make electronic components.
	And you are reproducing it directly so you can make a big...
	So when I was talking about exposure, right?
	You can, exposure and like enlargement of a photo.
	You can do the opposite too.
	You can take a big picture and then make it very small.
	So then you can go micro where computers used to be the size of a room and now you can make the parts really little through all of the combining all of these processes.
	Frankly, it's fucking fascinating to me.
	Okay, so that's photo masking, etching, blah, blah, blah.
	We are going to talk about etching because they keep talking about state-of-the-art micro-lithography equipment.
	Would you like to know what micro-lithography equipment is?
	Yes, please.
	Tiny carving.
	It's tiny carving.
	But it's not just...
	It's tiny etching, but we're going to talk about the difference between etching and carving.
	And this is even super simple.
	Like, I said this to Mike, and he was like, eh!
	And I'm like, no, no, no.
	You're talking about art stuff.
	No.
	This is easy for us, right?
	We don't have to go and make the thing.
	Because etching honestly took the longest.
	Like, lithography took the longest for me to understand.
	I've had it explained to me 500 times by experts, and I'm like, I think I kind of got it.
	So lithography for dummies.
	Because micro-lithography is something they talk about all the fuck over the place.
	And it's just carving shit, okay?
	But.
	Etchings.
	Like, the process of etching.
	To etch.
	To carve your name in a wood desk at school.
	To etch, right?
	It's just a different word.
	So, what we know, etching came before...
	So, carving came before etching.
	Etching came before, like, printing.
	So, I would say, not really.
	Etching came before photos could happen.
	So before you can take a picture and then expose – like before they figured out the light-sensitive emulsion part to photos to put in newspapers or books.
	Before that, you had to physically make – that's why we had drawings before we had photos.
	That's maybe a better way to put it.
	And we all know what an etching looks like, I think.
	At least we should.
	So it looks like this, right?
	It's a plate that has an etching on it that is printed and it's got those like – Oh, it doesn't look great on this, but you know what I mean.
	The line work is very specific because the way that you make the image is through hatching or cross-hatching.
	So it's like how dense or how loose your lines are.
	Because there is no gradient.
	You can't.
	Put a wash of color over something.
	It's either a lot of lines.
	It doesn't matter how hard you press.
	A lot of lines.
	No lines.
	That's how you get your tone.
	So we all know what etchings look like.
	Newspapers.
	Old newspapers.
	Those make lithographs.
	The word Greek derivative meaning lithos or stone and graphene meaning to write.
	Lithography being one method of reproduction by etching.
	So, stone writing.
	Write on stone.
	Etching is not carving.
	So, carving, and I have a bajillion million examples.
	Carving, but things get carved.
	But it's not carving.
	Carving is manual removal with tools of the...
	This is a substrate medium matrix.
	Wood!
	It's a piece of wood.
	And then...
	So you go in your little wood block and you take your little gouge right here and you go beep bop boop and then you have a picture of a UFO, which is what Mike gave me to show you guys today.
	And you can also use linoleum.
	Linoleum is good, right?
	And then you take your piece of, it's not that, like it's slightly nicer.
	It's the same stuff as the floor.
	I have used floor linoleum.
	And it's not great, but it works.
	And you carve into it with your little gouge.
	And then you take your ink and you get it all gross.
	And then you put it on a piece of whatever.
	Okay?
	So, what I use for the stuff I've shown you all before, I have carved into a piece of what is a fancy version of eraser plastic, basically.
	This pink stuff.
	And then the opposite.
	Here, let me see if I can get it lined up.
	So, right.
	Here we go.
	You have your matrix.
	This is called a matrix.
	That's a thing.
	Substrate or medium, right?
	And you go with ink and then you stick it to, in this case, a piece of fabric, right?
	And then the fabric has the ink on it.
	It's the opposite image.
	That's carving.
	That is manually removing part of the substrate or matrix to make a picture.
	Etching, I'm simplifying, but etching uses chemical reactions which can be more exact because you're not carving.
	You are making the design and you are letting the chemicals do the work.
	Because if I'm carving, maybe more when, less than if, if my hand slips with my little gouge, I fuck it up.
	And then I kind of got to start over or hide it.
	With etching and lithography, you have the image finished and then the process, like if you use photosensitive anything, like you can transfer an image and then it is a different process so you can get more finer details.
	It's a different set of tools.
	It's just a different...
	It's way more like drawing or painting than it is like carving and squishing.
	Squishing is involved.
	But basically it uses a chemical reaction as simple as oil and water.
	That is also a chemical reaction.
	Rather than a mechanical tool.
	So you remove...
	The chemical reaction either...
	Reacts with grease on a lithography stone.
	Oil and water, right?
	Oil, grease, ink, different stuff, right?
	You put water where the color shouldn't be and then you put oily ink where you do want the color to be and then that's what the paper picks up.
	When you etch, so like what I showed you with the newspaper, you make a permanent plate by Masking off, masking tape, except just with like a grease pen or something.
	Or like if you've ever done it on Easter eggs, you know, you take the little wax crayon, the pause wax crayon, and that's where the dye doesn't go.
	It's the same thing.
	You use a little crayon and then you, well, or like a very fancy one.
	It's everything, right?
	On to your desired substrate medium, your matrix, copper plate.
	And then you use chemicals, like you use an acid, to etch all the things that you haven't masked off.
	And that creates a plate that you can use to make the same stamp over and over again for your newspaper.
	When you combine photomask, which is developing a photo...
	As you're on your substrate instead of photo paper, then you can start putting photographs in newspapers and you can start being that exact.
	You don't have to use hand tools.
	You don't have to use human-sized hand things.
	You can let the photo do the work rather than make a drawing.
	And so it's much more exact.
	So photosensitive emulsion, right, like then makes the picture.
	I know it sounds complicated.
	I hope this is making sense or at least kind of resonating because when you are letting the chemicals...
	If I'm looking at somebody, regardless of how accurate my drawing or my carving, my mechanical application and removal of the thing with my hands is, I can be almost exact but taking a photo and then taking that same photo to make your plate.
	Will be the exact thing you're looking at, right?
	So when you need very exact, very tiny things, any circuit board, anything, that's what you're going to do.
	You're going to take this big picture of a circuit board and make it little, and then the silicon substrate can hold that little carving or even just like the circuit.
	So then they go on to explain.
	Oh, my God.
	Okay.
	The etched nanoslits are made of exact width specifications of microns and microns and blah, blah, blah.
	More than 200 times smaller than the average human hair width of 100 microns.
	The result is unmatched efficiency and effectiveness of the microprocessor.
	That's how all of them are made.
	Like a more sophisticated version of the thing I just explained.
	Point blank period, right?
	Which I think I learned so much about how microprocessors are made, but it's not magic, right?
	Yeah.
	I'm not going to ruin my one thing.
	There we go.
	Yeah.
	It's still just, yeah, it's a tiny drawing is what I'm getting.
	Well, specifically, even a microprocessor is like, it's not necessarily, it is a tiny drawing, but it's a drawing intended to be storage, which if you use the stuff, like if you put a microprocessor in a computer, it's like, it's a brain.
	It's like thinking storage.
	Well, this is it, like a microprocessor, you know, you have the distinction of being powered and all this other stuff, like there's a function for it.
	Whereas it sounds like they're just kind of doing the pretty drawing bit and putting it in a pendant.
	Or carving into it.
	The thing is, what I can't tell, the one thing that is patented is their image.
	What it looks like.
	And I can't tell if it was just in the manufacturing process.
	The gold filigree looking geometric pattern that's exactly like my ring.
	On the outside.
	Because there's like black and gold on the outside, mostly gold.
	And I can't tell if it is etched from the backside or if it's just a printed piece of paper that is put under resin.
	I'm annoyed that I don't know that.
	I'm assuming because they keep talking about micro lithography and micro carving.
	It's just what a 3D printer does.
	It's just carving into like a piece of...
	Plastic.
	The back.
	It's like the most basic.
	You're carving into a piece of plastic.
	You're carving your design into a piece of plastic.
	And then you put gold dust or leaf or you put gold pigment into those grooves and then wipe the rest away.
	And then you put black under it, another layer, to make it pop.
	And that's, I don't know if that's how they do it or if they just put glue.
	So like resin, epoxy, think glue, right?
	You're just gluing a piece of paper.
	I don't know.
	And I can't tell and that bothers me, but it's also not that important.
	So, you know, the rest of this.
	So then there's like a big block of text that is absolute gobbledygook.
	So what they're talking about later, you know, like we're going through the structure page again in the.
	We are talking about how this thing is made.
	They have a list.
	I don't know why they think it's so particularly impressive.
	Talking about the depth of cuts and the amount of cuts into their matrix, which is how you make any of this stuff.
	It's how you make a mold and then you produce things from that mold.
	Yeah, but to people who don't know any better, it sounds impressive.
	Which is exactly why I'm picking this apart hair by hair.
	So the next section, right, is circular diffraction lattices.
	The new product lineup utilized three distinct microprocessors.
	Their version, which is just a scribble.
	It's a scribble!
	Their microprocessor is a scribble.
	It's not even a drawing.
	A drawing is coherent.
	They're like, we did all this work to make the right drawing.
	Okay.
	Okay.
	They didn't.
	With increased complexity of the circular diffraction lattice, the effectiveness is increased.
	So we're going to talk about some words here.
	So we are talking about diffraction.
	It's just like light refraction.
	One makes a bunch.
	Lattice, graph paper, lattice on the side of your house.
	Because we're talking about pictures.
	We're talking about pictures of things.
	And then they have...
	C16, C28, C32, and then under each of these is like an increasing number of like 83521 circular etchings, circles, spirograph.
	16, fractal vectors.
	The fractal vector, the vector is the middle of the fractal, the spirograph.
	It's the middle of the compass.
	That's all that is in this context.
	So they're just like, look at how many circular etchings, spirograph, with 32 fractal vectors, middle of spirograph, middle of compass.
	That's all they're talking about here.
	And then there's a big block of text that definitely was cut and pasted from somewhere else that they need to put page breaks in and they won't.
	Basically, they go through this whole transformation process.
	So they're trying to explain...
	Let's see.
	I wonder if...
	I don't know if any of these sentences are helpful.
	I'm going to try.
	Okay.
	So the main difficulty for such a processor in processing signals that exist in nature is the fact that the signals in nature are analog, i.e.
	they are uninterrupted in time.
	That's not what analog means.
	While the processors we have described can only work with discrete data.
	That is true.
	Real processors can only work with discrete data.
	Therefore, signals transform from their natural form into a discrete digitized form.
	What?
	That's...
	This transformation...
	Inaccuracy...
	Right.
	Okay.
	They're basically claiming through the rest of this explanation is that their design, their proprietary design is a four...
	And they keep using the term Fourier transform.
	It is...
	None of this really makes sense.
	But yeah, so basically they're explaining why their picture they chose is special.
	But they don't really explain why.
	And actually a Fourier transform, which they throw on several times, like they find these like obscure terms that no one knows about.
	So, a Fourier transform, a function derived from a given function and representing it by a series of sinusoidal functions.
	No, that's not helpful.
	I figured it out from somewhere else.
	Right.
	In physics, engineering, and mathematics, the Fourier transform is an integral transform that takes a function as an input and outputs another function.
	So, it's input-output.
	What they are saying...
	They keep using the term Fourier transform and the input is question mark and the output is question mark.
	So they're kind of saying like, well, we make it sticky enough for the EMF. The EMF will be attracted to this piece of plastic sticker and then we'll shoot back out again because go fuck yourself is why, I think.
	And what they're saying is, like, the ideal processor is a three-dimensional harmonizing structure, but even in its two-dimensional projection, which implements the forward and reverse Fourier transform, just moving, is simpler and more effective than traditional signal processing circuits.
	Okay.
	Okay.
	What?
	It's nothing.
	They have, like, a very complicated...
	Impossible to decipher for me equation.
	And then they show the little blue kind of like fuzzy circle in the middle that's on the black field in the center of these things is the spirograph.
	It's a very complicated spirograph and the circuit is created from rings using the algorithm in the form of a self-affene matrix.
	Self-affene matrix is another way, like self-affene is another way to describe a spirograph.
	It's not anything more than that.
	They found all these different words that mean things somewhere else, but it's just a spirograph here.
	And Matrix is just a grid.
	And then how the neutralizer operates.
	It goes into all this other information about how real science uses this same technology somewhere else with power and an input and output.
	Right.
	The thing is, I want to engage enough with it to talk about it, but I don't want to engage that much to give it any kind of credibility because they're talking about all this real science that applies to something else.
	This is specifically where all of this does not apply because you're not explaining in any tangible concrete terms what is inputting and outputting and why it doesn't need power.
	So there's a lengthy explanation of how these silicon wafer circuits work.
	But those rules probably apply when we're assuming the circuit has been closed.
	You have to close the circuit.
	Application to atmospheric particulate without any input or output just doesn't apply.
	No, I will not entertain any of those claims because the premise is flawed.
	So, yeah, this is an art project exercise is what we're talking about.
	So I'm saying microprocessor is storage because it's kind of how they're meaning it in a very fancy roundabout way.
	It's the storage in the middle that purifies the air of our air purifier.
	And then I guess the design, like the spirograph design in the middle is supposed to confuse the EMFs and harmonize them.
	Our pal Gary pointed out is that there, or I don't know if he found previous, I think he found previous literature or maybe it's in one of the other like patents or something or whatever information they have.
	They were claiming that, well, no, it's because there's, this is like an actionable, like defined word.
	They can't claim they block EMS because he was using fabric, like specialized like fabric that does actually block radiation.
	They can't claim that.
	So instead, what they claim is they harmonize EMFs.
	So they take all these free radicals.
	And they also say that it's anti-free radical.
	So they're taking all of this chaotic energy.
	And then if something was pushing it through, which it's not, this picture they drew would take that chaotic energy and make it nice.
	See, what I'm confused about is if that were true, if they had managed to find a way to build this microprocessor, essentially, that harmonizes the EMF frequencies, why wouldn't they then, like...
	Patent that, for a start, in the sense of an actual microprocessor to be used in technology, and why wouldn't you then be making EMF-free laptops and shit like that?
	You know what I mean?
	I sure do.
	Surely this would be revelatory if it were true.
	I would like to talk about the silicone wafer, because there are legitimate...
	Technologies that are really neat.
	And we are going way too long, so this might be a two-part.
	Because there's a whole other part of this.
	But it is genuinely like a separate part.
	And also, this is useful on its own.
	So we're dealing with the nuts and bolts in front of us, and I also have kind of like the backstory, so this is probably going to be a two-part.
	Because we'll be here all fucking day.
	So, let's see.
	Yeah.
	I wanted to just round out that big wall of text that doesn't really mean anything.
	Yeah, so this is again from the website.
	This phenomenon opens the door to the future creation of a fundamentally new, previously unheard of technical device, which is exactly what you're saying, capable of sustainably changing the nature of the manufacturing process, making it both environmentally friendly and entirely safe for humans.
	The Ares microprocessor is protected by several patents.
	No, it's not.
	One.
	And it's just what it looks like.
	What does that sentence have to do with the one before it?
	Nothing.
	And it's exactly what you just said.
	So they just keep describing the process of making basic electronic parts.
	So would you please play the semiconductor?
	Yes.
	Because they keep talking about semiconductors and superconductors.
	Just like they're using the word microprocessor in a silly way.
	Okay?
	Okay.
	Here I have a circuit with a battery, light bulb, and gap.
	If I fill this gap with a metal, the light comes on.
	If I fill this gap with glass, the light stays off.
	You probably already know this, because metal is an electric conductor, and glass is an insulator.
	But what happens when I fill this gap with a silicon wafer?
	The light stays off, so you might think the silicon's an insulator, but what if I heat it up?
	Thank you.
	It lights up.
	Pretty cool.
	Right?
	The silicon is insulating at room temperature but conducts electricity when it's very hot.
	It's a semiconductor whose conductivity changes based on the environment.
	Hmm.
	Interesting.
	Right.
	If you apply heat or if you apply electricity, then it becomes a conductor.
	So that's how, like...
	A switch can be made, right?
	Like, or that's how your phone knows when it's too hot.
	There is something in there that's like, I'm hot and you're not going to be able to charge me anymore or else it'll burn up, right?
	So, I'm frustrated and I'm not.
	I like that we can make two parts because there's a lot of stuff that, like, there's things that I wanted to get to that I thought maybe we wouldn't be able to.
	And I... I want y'all to understand thoroughly and completely how they are getting you.
	Right?
	I want it to be as clear as I can possibly make it.
	And I know, I'm sorry, the print stuff is like, as I'm saying it, as I'm writing it, I'm like, yeah, this makes perfect sense to me.
	But then as I'm saying it, I'm like, oh no, maybe this won't make sense.
	I really hope it does.
	No, it makes sense.
	It won't make sense to me anyway.
	Yeah.
	Well, I think that it's...
	So, I'll do a little teaser for next week.
	Well, I'll do that in a minute.
	So, I did want to talk about, and I think we can talk about a little bit of this now, and then maybe wrapping up, we can talk a little about this because it's important, right?
	So, the prices are crazy.
	The prices are crazy.
	So, one, a Lifetune 1 is the little sticker that is, I looked, it's roughly the size of a dime.
	It is $89.95 USD. It is £69.15.
	Picture yourself buying one eyeball for a teddy bear with a sticky on the back for $90.
	Because that's what they're selling you.
	That's it.
	Okay?
	It's completely insane.
	I know!
	It's the cheapest one!
	The price is, like, yeah, the fact that it starts there, and it goes up to, like, what, like 400 and something?
	The pet tag.
	I'm calling it the pet tag.
	It's Lifetune Go.
	It's the pet tag.
	$219.
	It's $220.
	$169.73 in pounds.
	Two-pack.
	Oh, they're giving you such a deal on the two-packs.
	They'll give you 20% off or whatever.
	30% off.
	Because if you get packs of them...
	Like the Lifetune 1. A three-pack.
	Because also, what we talked about from the video, the promotional video, is like, well, you need to have one on every...
	Oh, if you have a VR headset, if you have a tablet, if you have a phone.
	All of these things need a little...
	A little magic sticker on them, right?
	This is it.
	So if you buy into this, you're going to need, like, loads of these things, which cost a fucking fortune.
	They sell three, four, six-pack.
	There's also a bunch of combos that were really confusing and, like, very irritating.
	It's intentionally meant to confuse you.
	So the three-pack is $269 retail, $239.95 sale.
	Aren't they looking out for your happy ass?
	Thirty whole dollars off.
	Yeah, six-pack is $538.99 retail, and sale price is only $279.95.
	It's only $500!
	The pet tag is $220!
	I'm convinced, Lauren.
	Think of the savings!
	Oh my god, think of the savings.
	Won't you think of the savings?
	So...
	What should I be charging for magnets?
	Mine has a whole magnet on it.
	And it's got metal leaf.
	And it's got resin.
	Put a silicon wafer on the back of that bad boy.
	Bitch, I do!
	Bitch, I do for fun!
	I'm so mad I don't have any, like, now, but, yeah, I save goofy little parts of, like, electronics to glue to resin surfaces.
	I make these by accident all the time!
	And I'll tell you what, they're way the fuck less than 400, usually less than 40!
	The smaller ones!
	Goddammit!
	I mean, if we base things on what AresTech are doing, you are both under-explaining and under-pricing all of these things.
	Really, you should be charging hundreds of dollars!
	Hundreds!
	No fucking shit, dog.
	So, um...
	Yeah, I'm so annoyed and genuinely like, am I going to talk about it all the time?
	Because I've been learning the process of printmaking for years because I live next to it, I make art, and boy, some parts seem really cool that I'd like to explore.
	So I've had to kind of explain it to myself over years because the people that I hang out with are really good.
	They don't even necessarily explain it simple enough for me to get it.
	And they're giving me too much credit by making these explanations.
	I'm like, you guys still don't know how dumb I am.
	And I've had to catch up to speed.
	It takes a lot of work.
	And I've also wanted to do it.
	And it's so interesting, especially working at the print shop.
	It's very illuminating.
	But it's still a fickle process.
	It's really difficult to get dialed in.
	So the fact that we can make circuits this way is impressive and incredible.
	So most of this website is just explaining other science that does not apply.
	And I think that also the coverage I found of Russell, the coverage I think is directed towards people who obviously know these are a scam.
	And there is a whole section of people that do not know that these are a scam because they haven't had all these constituent parts explained in this like clear, plain language way.
	Because if you try to Google all of these terms, you get the scientific definition.
	You get the industrial application definition.
	You don't get the basic prints or a stamp definition.
	And that's right.
	But that's what these companies are counting on to mystify even further.
	All this official sounding shit and all the smart sounding words for just highway fucking robbery amounts of money.
	I laughed out loud hard.
	When I rewatched that video the second time and the gal's like, I'm going to clip this to my purse.
	And then she's like, I'm amazed at the technology.
	I could be a little more snowed with the sticker on the phone.
	But it's on your purse?
	And your brain looks different in a picture where the nose oval looks wrong?
	No!
	No!
	Get fucked!
	Get pissed!
	Suck a dick!
	Get out of my face!
	When you put it like that, it sounds obvious.
	Right, but genuinely, the obfuscation, that's real, and it works.
	I notice my own, and I think we all probably, if you're honest with yourself, don't call yourself stupid.
	I don't think there's anything wrong with it.
	I think that there are things...
	In any marketing that I have to actively tell myself and remind myself, no, that's not how this works because my brain wants to believe it because of my own experiences and because of my own, like, knowledge.
	They are playing on, like, they're both manipulating lack of knowledge in some instances and a presence of knowledge in others.
	It's the thing that, like, whenever you talk about cults, right?
	Like, when people talk about cults, they're like, what?
	Professors at MIT and Mensa, like, they're the ones, like, they were part of it.
	They went to Jonestown.
	How did that happen?
	Because they use smart words and they exploit people that maybe their specialty isn't exactly right.
	They don't really understand the laboratory, and they don't really understand sterile versus non-sterile.
	They don't really understand, like, well, how, like, well, maybe you don't have to use a scientific method because you're a doctor.
	You use the information that's gleaned from a lab in the scientific method, and then you apply it.
	I'd like you to take it seriously as the scientific method, but no one's guaranteeing that.
	And I had to explain the scientific method to enough fucking doctors out of my own face!
	Where they pick up their paycheck at their office to know, yeah, not everybody automatically goes to the scientific method because their dad wasn't a chemist and they weren't boring like me.
	That's fine.
	Like, it's not fine, but it is what it is, right?
	So, there's a whole history that I know about this.
	And I think it's so fucking interesting.
	And since we've got to do two parts, I can include the thing that we thought we were going to cut.
	About the impact, the social cost, the social construct, where this stuff came from.
	I'm a little teaser for anybody that needs to...
	Because this won't be here all fucking day.
	I'm not trying to do that to y'all.
	The...
	The like...
	Oh, I'm so overwhelmed.
	I just got so overwhelmed by how angry I am at this.
	Because I made resin jewelry.
	I started just playing around with resin stuff.
	I looked 27 years ago.
	I've been at this for a long time.
	And so I was around for...
	So tutorials, which were originally on message boards, you would have to upload like, oh, videos at first were not even a question.
	You uploaded your photos to PhotoBucket and they would host your shit for cheap or free.
	And then you had to put a link in the thing to your little message board and then tutorials were pictures.
	And then those tutorials eventually kind of became videos or on like blogs like ThreadBanger or whatever.
	And intrinsic with resin art.
	Tutorials and information.
	Just like doomsday preppers, you have to sift through a metric ton of bullshit from crazy people, and then maybe the recipe will be at the end, or maybe they've got some good stuff in there.
	And so the production of Organite, which we will talk about next week, we will talk about Orgones and Organite.
	Resin art as it became commercially available for consumers because it wasn't always that way.
	But when people started getting access to these materials, orgones and organite began to be produced.
	And I saw it.
	I almost made it as a fun joke.
	I almost made it myself and put it on Etsy as a fun joke like 15 fucking years ago.
	Which made me crazy.
	I distinctly remember the peep show episode about orgones and all of that.
	The orgazoid.
	The orgazoid.
	Organ, but still.
	It's about resonance.
	Negative orgones and all of that stuff.
	I might have to go and watch that.
	Every piece of the Oregon story, there's a layer of a deep well of sadness at the base, but then so much fun, goofy, candy floss bullshit on top.
	It's much like the pendants themselves.
	So, next installment of Off Brand, I will be talking about...
	Well, actually, I do want to explain...
	That's right.
	The one thing I didn't even write, because it was too obvious and it didn't occur to me.
	The reason that I am going to talk about Oregonite, all that kind of stuff, is because as soon, as soon as I saw this shit being sold, I was like, oh, Oregonite.
	I was like, I'm sure that's what this is about.
	I'm sure this is the new, because there's the new, new age version of the Oregon Blaster and the resin art.
	I had been seeing for years.
	And unfortunately, there's a lot of the videos that I remember watching.
	Either they were on a blog and it was before YouTube and I don't remember life before YouTube.
	That's entirely possible.
	Or...
	And this is what I told you.
	We were talking about it before we were recording and while I was trying to put this together and I was like, I think I don't...
	I think that some of this stuff is not on YouTube anymore because there was a body count to the cult that really popped off with the Oregon Blaster.
	And so all of it is either scrubbed or it's hidden or something because...
	Interesting.
	Yeah, it's a cult that ended up with a body count.
	So this stuff does affect real life.
	I cannot imagine someone's grandma buying a two-pack of a Lifetune Go, which is the pet tag...
	And wanting to buy one for every grandkid, and you get two two-packs at $350 each, that's $700 for your, like, for a keychain!
	For a keychain to put on your purse!
	Yeah, it's insane.
	I just, it makes me want to scream.
	It makes me want to absolutely, like, it makes me homicidal.
	It's such a fucking scam.
	Yeah, it's such an obvious fucking ripoff.
	Right.
	And so we're talking about the modern version.
	We're talking about the modern kind of processes and the selling points.
	And I'm telling you, these are maybe a dollar at the most to produce.
	At the absolute most to produce.
	Things that are priced from, and I mean everything that they have.
	Maybe a couple of bucks with all the packaging, all the shipping, everything.
	So they also advertise free shipping.
	Fucking, they should be paying you.
	Let alone just offering you free shipping.
	Yeah, shipping should fucking be included.
	We're talking a markup.
	Thousands of percent.
	Yeah.
	Orders of magnitude.
	Yeah.
	I'm curious what Russell's percentage would be.
	Me too.
	That's not even something I thought about until the last minute to figure out and maybe look into.
	The thing is, we don't need to wonder where their fucking money is coming from.
	If they're selling a handful of these, the profit margin is fucking crazy.
	And let me tell you, it better not show up in some Wish.com booger-ass fucking condition.
	I would lose my mind.
	The thing is, when the profit margins, when the markup is that much, they can afford to give the people advertising it, the affiliates, a way bigger percentage, because it doesn't matter to them, which then incentivizes the...
	People advertising it to do a really good job and make sure they really hit it hard because they can get a couple hundred bucks per thing out of it.
	You know?
	We thought those emergency kits for Highway fucking Robbery is like $150 for like $15 maximum worth of stuff.
	This is...
	That was small potatoes compared to the markup that they are selling.
	And they have reviews with people who took pictures that look like real reviews.
	God only fucking knows.
	I don't.
	I also don't necessarily want to look at the reviews because they only have good ones on their website.
	I don't know.
	I didn't look on Trustpilot or any of that kind of stuff.
	It blows my mind I make these on accident.
	And I thought it was still going to be a little more complicated.
	I hoped.
	Because I had two thoughts.
	I saw these at first and I was like, oh, it's a piece of plastic that I can make in an afternoon.
	Or like, well, I don't have, you know, I don't have an embossing machine.
	I don't have a 3D printer.
	I don't have like industrial equipment.
	But like any jewelry you buy, like any plastic jewelry you buy, there's embossers, they're engravers and they engrave into the plastic or matrix or substrate.
	Those are not fancy fucking words when you're talking about art shit.
	They are different when you're talking about...
	And also, if you Google these things, the technical terms come up first.
	I still got confused whenever Mike would say substrate and mean a piece of linoleum.
	I had to be like, oh right, linoleum.
	Because substrate or matrix...
	Those words are easy to use in my house now, but I had to be like, whoa, whoa, what are you talking about?
	And just get the definition right in my head.
	So all of those definitions that they are trying to exploit you with are not it.
	It's not it.
	It just isn't.
	And yeah, I mean like I have little fucking I have pieces of resin with crap in it everywhere.
	I'm surrounded by it.
	And so like It just really – it adds that little dash of galling to know that they are complicating these like – oh!
	I knew I was forgetting something.
	It's the last thing that I wanted to say.
	It's sort of like complicating all this information.
	And since we do have a little bit of time, I don't have to cut it.
	I'm going to – where did I put it?
	Fuck.
	Okay.
	Because we're talking about kind of – I am trying to concentrate on the contemporary stuff.
	So fun fact.
	Peek behind the curtain.
	About writing artist statements, grants.
	Etc.
	All the crap we have to write as artists to be taken seriously that has nothing to do with what we make at all.
	I have lived my life.
	I have directed everything in me to make art that speaks for itself.
	And then the first thing you have to do...
	Is to not let it speak for itself.
	If you want to be taken seriously in any way, have access to resources.
	There's lots of flowery language that sounds impressive to muckety mucks with money so we can keep surviving while making art or have access or whatever, right?
	And there are also tutorials all over the internet that are similar to padding your resume, but they're for art processes.
	So you can't say I make stamps.
	People will...
	Not take you seriously.
	So you've got to use the fancy, you know, the photo emulsion substrate mark make, you know, whatever lithography.
	Yeah, yeah, yeah.
	Oh, I was going to show you guys lithography because lithography is its own kind of thing.
	It's kind of like, it's a lot more like painting and it is very sophisticated.
	It's been around for a long time.
	It's old.
	I think it was invented in the mid 1800s.
	Such a cool thing.
	And a lot of our friends do lithography.
	And so I'm also, the thing is, is like my friends who are successful and good at this, like.
	They have to do the same flowery artist statements.
	It's something we bitch about all the time.
	It sucks and we all hate it, but we have to do it.
	We could dismiss this kind of language as fluff if it weren't absolutely dire in being able to access art spaces and resources for us as individuals.
	If we want to talk about grant writing and arts funding, that's for another time, but I'm happy to do it and how fucking corrupt and shitty it is for our purposes right now.
	I am intimately familiar with this kind of linguistic padding.
	And I did want to show you guys some actual lithography that we have in the house.
	This is a Catherine Polk that she sent Mike because she ended up liking his stuff.
	They became buddies.
	She's fucking great.
	And so you can kind of get the idea of like every single color is a different stone.
	It has to be...
	And the stones are big.
	So with lithography, it's not like a new headstone, but old-timey headstones that are just kind of like the rectangle, or like Arlington Cemetery.
	They were used, actually.
	So our friend Emmett, I should say, our friends Emmett and Sam, all of Sam's lithos are way too big.
	I can't show you any of those.
	They went and found, like, basically somebody was on Craigslist in, like, Kentucky.
	And they're like, hey, we're tearing up our back patio.
	And turns out they use lithography stones for the whole back patio.
	So artists, come get them.
	Because if not, we're breaking them up because it's limestone.
	So they all had, like, these ghost images that were, like, up to 100 years old at that point.
	And actually...
	Probably one of those that was a paving stone in Kentucky made this.
	My friend Emmett.
	Amazing friend Emmett.
	I can back up.
	There we go.
	I look really attractive by squishing my neck.
	Very cool.
	He has a color palette that he uses.
	There's a color palette that works better for lithography.
	Oh, these are actually good examples.
	So you can get, this is the kind of like variety you can get in like traditional bare bones lithography.
	Is this kind of like layer, you know, these like pastel layering things.
	And it relies on like basic, like I said, like basic kind of chemistry.
	And so that's one thing you can do.
	So it's kind of like making more than one painting because you're still sticking colors and then...
	Stick into paper in a way that is a little different than relief printmaking, so carving stuff.
	This is also a litho.
	This is Dennis McNett.
	If y'all have heard me mention Wolfbat or Hollow Wolfbat, this is the namesake, Wolfbat.
	Nice.
	Yeah, it's a friend Dennis, so you can get a lot of different applications.
	You can use different kinds of paper, blah, blah, blah.
	It's every...
	Process has its own benefits, right?
	And its own kind of applications.
	And so, I don't know.
	It is very cool to think about, like, how lithography for a guy trying to copy his writing in the mid-1800s now makes microchips.
	Because it is.
	But it also, we have pictures.
	We have too many pictures in our house.
	They're like pieces of paper that have pictures that our friends made on it.
	So also when you go see prints in the world, now I hope it makes more sense that like, and I'm going to have like links and stuff, you know, from some of this, like just language that I use.
	So if an article will help you, it'll be in the show notes.
	Yeah, this is, I think it's a really interesting, it's interesting if there wasn't kind of an impact on it.
	And I do have a lot of experience for like making shit sound flowery because it's what you need to do as an artist.
	We all hate it.
	You need to sell yourself.
	Yeah.
	Oh, are you good at making pictures?
	Well, if anyone's going to take you seriously, you have to be a writer now.
	Oh, okay, great.
	Yeah.
	Yeah, a lot of musicians.
	Yeah, like the Arts Council.
	Yeah, the Arts Council's in this country.
	Very similar problem.
	Yep.
	Overly familiar.
	You don't get arts funding.
	You don't get grants.
	So anything that you think you're paying for, anything that you think that you are contributing to...
	Nobody gets it unless they can talk good like this website.
	So there, I think that's genuinely part of the problem in like the value of flowery language with no substance, the flower of like alienating flowery language and how it appeals to rich people and people with influence and resources who happen to be hardening all of them as well.
	The gatekeepers.
	Are people that respond to this kind of language.
	Yeah.
	Think about that.
	Just don't forget that.
	That anyone that would invest in this company, which there is an investor page.
	I mean, all the money that's sloshing around with the UFC in this company.
	If I talked how I talk, Adam, they'd call the cops.
	I'd be out on my ass.
	But I can say this.
	And I can say it in two sentences, but this guy packs a fucking website full of gobbledygooking bullshit, and that works for investors.
	They have investors.
	It's a whole page on the website, and you can look at it yourself.
	Crazy.
	And the stuff I definitely would not be able to get to today, now I think we can probably talk about it, because that's also part of it, too.
	This is appealing for a reason.
	Yeah, man.
	Just...
	This is what he's selling.
	Mm-hmm.
	I'm so...
	Compelled by the, like, yeah, what is he even making?
	And I don't even know if we can access that information.
	I really, I assume we will not be able to figure out how much money he's making or what they pay their sponsors at all.
	I don't see that.
	It's unlikely.
	Like, some of the...
	Some of the advertisers will have options for affiliates if you scoot around on their website a bit.
	And we'll show their rates and that kind of thing, depending on how much you sell.
	And usually it will vary.
	The more you sell, the higher the cut.
	Right.
	Because that's how affiliate marketing works too.
	But then there's two different kinds of affiliates.
	It's very different if you can apply.
	That's an MLM. It's like you're applying to be an affiliate.
	Right?
	If you want to do affiliate marketing and then you have a link, you're going to get like 10% or 20% maybe if they're very generous.
	Well, yeah.
	I mean, there was one...
	As an individual who applies.
	I think it was Brickhouse.
	I think theirs on the absolute upper limit was like 45% if you got high enough sales.
	It was a lot.
	But that's high enough sales.
	Yes, yes.
	But then, you know, Russell, I mean, he does reach a lot of people, so it depends.
	No, no, no.
	That's what I'm saying, though.
	The percentages that we can see, like, are public, that we can see if you are an influencer, if you are someone who is applying, it's very different if they call you.
	You get a different deal that is not public if they call you.
	Period.
	So a celebrity endorsement.
	Is entirely different than something that's publicly available to apply for and be approved for and then enrolled into a program as an affiliate marketer.
	So, God only fucking knows how much...
	Or it might not be that much more.
	Maybe.
	They get to do whatever they want.
	Yeah, this is the thing.
	It's going to be very difficult to find out.
	There might be something, but...
	Maybe.
	I mean, unless...
	I would guess it's probably quite a chunk of money that he's able to make off this.
	I mean, or not.
	It depends on how much.
	If he's not pushing it that much, he's probably not making that much.
	I cannot imagine being a person who buys that.
	I cannot put myself in the headspace of a person that pays that amount of money.
	Because to me, that is a massive sum.
	That is huge.
	Yeah, and I can only imagine to a lot of Russell's audiences, it's too much money.
	Even if the thing worked, how they said, that's a huge investment.
	So that's the thing, you have to have two elements.
	You've got to scare people enough to make them want to buy it, and then they've got to have enough money to actually buy the thing.
	Like, that's tough.
	Well, this is it.
	The problem is, like, you have people who don't have the money who will, like, spend their last dime or will go into debt because they think that this thing is going to make them healthy.
	You know, because, oh, I have these chronic illnesses or I have these other issues.
	Oh, it's EMF frequencies causing it.
	Well, I'm going to go and buy this thing and that'll fix the problem.
	And no, it won't.
	And you will be hundreds of dollars poorer for it.
	Yeah.
	It's good stuff.
	Yeah.
	It's good stuff.
	Yeah.
	And, you know, I do, you know, it's kind of like a summary.
	Like, I am saving the, I'm saving kind of the history and the orgone of it all and like the lore, but also kind of like why wellness stuff, you know, can make these vague claims, but not really not have a lot of meat on the bone, I guess, as far as like scientific support.
	Um, because these are claims that are very vague and singling out EMF as the culprit is, you know, and, and like using the WHO classification of like, maybe tell, like, let us know as like this scaremongering kind of like label to put onto it is to put onto this product is like.
	It is its own kind of, I don't know, it's its own thing.
	It's its own like, it's that gray area that allows them to thrive and put something in this place.
	And it really like.
	It's not the WHO's fault, first of all.
	They're doing the right thing.
	They're doing the responsible right thing.
	Listen, give us a call if you find something.
	No one has yet.
	And there is proof to the contrary, but we're open.
	That is the most generous position to take.
	All of these elements that these companies, this company or others, but this company in particular, all these disparate elements that they are blaming on EMF and are saying it's EMF,
	It is impossible without rigorous, very specific scientific study that would be almost impossible to prove if it were true.
	Because there are so many other environmental elements in our bodies that could be causing the same thing that is attributed to EMF. Obviously, I feel like I pretty thoroughly run through their claims in the research,
	but it's still, even if there's something going on, even to design the experiment that you'd have to assume the conclusion would be virtually impossible anyway.
	And I can tell you putting a dog tag on your purse is not it.
	I know that for a fact.
	I know that to be true.
	That's their stealing.
	They're just stealing.
	Yeah, it's just, it's fraud.
	It's straight up fucking fraud.
	It's elaborate in the way it's presented, but it's fraud.
	And that's what we're looking at.
	That's fun.
	Fun times.
	So yeah, so that's the now.
	And then we'll get to the how we got here.
	So how did we get here?
	We will talk about that in part two.
	And thank you all so much for coming with me on this very stupid journey.
	I hope it made sense.
	But also, ask questions!
	You know, that's why we have a comment section, so you can ask questions if something wasn't making sense, especially with, like, the technical stuff.
	Okay, and that is the end of Part 1 of the Magic Necklace Tour.
	I hope everyone has enjoyed.
	Part 2 will be out on Sunday.
	In the meantime, if you want to support us in what we do, head to Patreon.
	OnBrandPod.com.
	Thank you, mouth.
	Slash OnBrand.
	We would love to have you.
	If you want to get in touch, drop us an email.
	It's TheOnBrandPod at gmail.com, and we will get back to you.
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	Wonderful people having lovely conversations over there.
	If you prefer more anonymous browsing, there is a subreddit, OnBrand underscore pod, and some lovely human beings over there, too.
	If you want to find us on socials with TheOnBrandPod ever, except for where we not look for the logo, Oh, and personal socials.
	I'm at L with official.
	And Lauren is at made.by.lauren.b.
	And if you click the link in the description, you can purchase a magnet made by Lauren with real live actual gold.
	You know, none of this fucking promissory notice for a, you know, just words on paper.
	No, no, no.
	Actual gold sent to you in the mail.
	Well, do it wherever you want it to go.
	And you can attach it to things, because it's magnetized.
	It's good stuff.
	Anyway, take care of yourselves and each other, and we'll see you on Sunday for part two.
	But yeah, thank you very much.
	We love you.
	Bye!
	And who's dead?
	Henry Kissinger?
	It's an old favorite.
	It's an old favorite, and I'm happy dancing on that particular grave.
	Henry Kissinger's still dead, everybody.
	Woo!
	That's not win-win-win.
	That's lie-lie-lie-lie-lie-lie-lie.

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