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Nov. 15, 2025 - The Michael Knowles Show
11:14
Michael Knowles DESTROYS Woke Commercials... They Keep Getting Worse

Michael Knowles takes on the most disturbing woke commercials the internet has to offer — from unhinged corporate virtue signaling to bizarre progressive messaging that completely misses the mark. Watch as Michael reacts, roasts, and reveals the deeper agenda behind modern advertising gone mad. Which commercial was the worst? Comment below! Don’t forget to subscribe for more weekly reactions and cultural breakdowns. - - - Today's Sponsor: Hallow - Put your relationship with God first. Head over to https://hallow.com/knowles for three months free today! - - - Privacy Policy: https://www.dailywire.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Time Text
I have terrible news for you folks.
We all thought that Woke had been exterminated.
And it largely has been.
However, little traces linger on.
Little hints of liberalism linger on.
And there's a silver lining to that.
It means that there are, in fact, more woke commercials for us to see.
My producers have assembled them.
We will find them.
We will find the libness.
We will identify it.
We will quash it forever.
Take it away.
More importantly, we agreed that our role as his parents was not to change him, but to love him.
Hey, we have to do everything in our power.
It's fine.
I wanted to.
Okay.
Hey, Sam.
Yeah?
Here.
Have fun tonight.
Listening brings us closer.
Audible.
So, okay.
It used to be the commercials just led with all the woke.
So you couldn't even identify what the company was.
That was the game.
Okay.
Now you don't have to do that.
Now, at the very least, we can say that in the woke commercials, they are leading with the product.
That's an improvement.
And there's even something to, like, you know, the kid is like, I'm having, you know, strange thoughts and desires about sex.
And maybe the dad says, okay, buddy, well, you know, you try to be like kind of nice about it.
It's the part at the end that's a little much.
He's gay, but he has a special connection to classical music.
He's there with the guy, it's like a son with the guy, and they pull their hands away.
And then the dad's like, hey, say, kid, here's a six bag of miller, some poppers, and keys to my car.
You go get crazy, kids.
Ah, audible.
Jane Austen novels.
Okay.
All right.
Next one.
Yeah, as a kid growing up, so everyone's looking at the freckles.
Didn't really like it.
I mean, we're just about coming.
I looked at it as something that only motivated me to go harder.
I used to get upset by it, but then I realized none of it really matters.
I trust myself and my passion.
I live my dreams, I do what makes me happy.
How do you say I love you in a second?
I love you.
It doesn't matter what the people say.
Everyone's entitled to their opinion, for sure.
Learn not to keep speaking.
All you need is love.
All you need is love.
Love.
Love is all you need.
Love is all you need.
Want a sprite cranberry?
All right.
I take it back.
I thought the new commercials were at least leading with the product.
You want a Sprite?
But if you said, Michael, list 1,500 products that that ad could be selling, I would not have guessed Sprite.
McDonald's Sprite, boy.
When did that ad come out?
There's no way that's a 2025 ad.
That ad has very strong 2022 energy.
I don't believe that that's a new ad.
We'll look it up later.
Next one.
I mean, your journey.
But your road to the Kennedy Center.
Your drive.
Whoever you meet along the way.
Wherever you go, whoever you become, we're with you.
Along for the ride.
And they led with the product.
It was like, hey, Nissan, no one's buying our cars anymore.
Maybe we can pander to the gays.
Well, did it work for those people?
No, it never does.
I mean, these people somehow delude themselves into thinking it might, but it might work for us.
Our company is in serious distress.
Maybe if we pander to the gays, especially, I don't know when that commercial came out.
I'm gay.
In a way, that would make sense if that were a new commercial because Nissan's having serious problems.
And so maybe they're saying, like, all right, this is a last-ditch effort.
You know, this is all right, let's see.
No one's doing woke anymore.
Maybe we could do woke and maybe that'll help prop up our sales.
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We are a league as diverse as a country.
A league of Jacksons and Kwans, Eliminians and Messims, Moscows, Custases, Sinopolis, Shigures, and Burrises.
A League of Reeds, Rice's, O'Shea's.
Who?
Oh, Shag Hennessy!
And the Wusu Hansas.
A league where what makes each of us different makes all of us stronger.
Canadians have football?
That's fights.
Canada.
You got to grade Canada on a curve.
I would never make the claim that woke is dead in Canada or whatever, America's evil top hat.
That's fine.
Are there any, like, Smiths?
You know, like, in the league of this, like, I don't know.
O'Shea, I guess, is close, but the Irish, I don't know.
Oh.
Okay, that's fine.
I don't care.
Canada can do what it likes.
Until it's the 51st state, they can do what they like.
I do feel it's much better for Canada.
Next one.
Procter and Gamble is always Procter.
I experience racism and prejudice every day.
I see the eyeline of someone who's afraid of one who looks like me.
When we see black faces on television, they are mostly negative.
When I see stereotypes in TV and movies and film, it's disappointing.
It makes me sad.
They only want to see us either as slaves or thugs.
I noticed I was always getting thug roles, something that warranted aggression.
Growing up and seeing certain caricatures of black people in commercials and films, and that being a direct line to racism.
It's so beautiful when you see stories of everyday people and how showing the family dynamic in reality would be a great thing.
Procter and Gamble.
Okay, again, they led with it.
But what's the thesis of the commercial is that, you know, all prejudice, prejudice, which is something that all human beings constantly necessarily engage in because we don't have the time or the resources to rationally analyze every single thing we do all day.
So we all engage in some kind of prejudice.
Some of it's unjust.
Some of it is totally justified.
But he's saying the reason that people have prejudice, especially racial prejudice, is because of the media.
I think, first of all, the media are all making ads like Procter and Gamble.
That was last year.
This year I'm trying to earn a living.
What are you talking about?
The media are doing the exact opposite of what you're suggesting.
But it reminds me of a Chris Rock bit where Chris Rock said, he was like, yeah, people are always blaming the media for racism, whatever.
It's like, I tell you what, when I go to the money machine later tonight, I'm not looking over my shoulder for the media.
That's for sure.
Oh, no, the media is coming to get me.
It's like, oh, no, Walter Cronkite.
Okay, I'm sorry.
I'm sorry.
He's butchering it.
Could you just let me every time, every time black people want to have a good time, some eating it as?
So anyway, that's not the worst one.
The most egregious one, I guess, is it's between Sprite and the gay.
Like, hey, kids, take the car out tonight.
Get wild.
Hey, kids.
Ever hang around the gymnasium?
Go hit the bathhouse.
Get crazy.
Here's some drugs.
I'm accepting Audible.
Probably the audible.
audible ones probably the weird right is coming up on the inside sprite is a close runner-up though okay Okay.
And hey, maybe this will be the last rope commercials we ever put up.
Maybe they'll all be gone after this.
Only time will tell.
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