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Nov. 11, 2025 - Health Ranger - Mike Adams
01:02:33
John Roy of Dawson Knives: American-Made Kitchen Knives, Black Friday Deals & the Future of Steel
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Time Text
It's been crazy.
Crucible Industries went out of business in March and then they were bought out.
So they moved the operations overseas.
So now that we're hit with the 50% tariff, plus with MagnaCut, on top of that, you have to deal with French inflation.
So people don't realize what I used to pay literally doubled overnight.
Now, we went to another steel mill here in the United States.
That went under in August.
Oh, no.
A second one.
And so this is unprecedented times because we have never seen two steel.
I've never even seen one, but that's two steel mills in the same year.
Welcome to today's interview here at the newbrattown.com studios coming to you from the great state of Texas.
I'm Mike Adams.
Thank you for joining me here today.
And I'm going to be joining.
Oh, we've got a lot of extra lights you may have noticed because we're showing something really cool here.
Some new line of American-built knives that are for your kitchen that our guest, John Roy from Dawson Knives, is going to be explaining.
Welcome, John Roy.
It's an honor to have you back.
Thank you, Mike.
I'm so happy to be here.
And I'm really excited about this new line of kitchen knives that we'll be introducing for this Black Friday sale.
Yeah, exactly.
We'll tell people about that coming up.
We've got discounts for people who are watching this video, you know, pre-discounts and so on.
But let's just start from the beginning again.
I know you've been a frequent guest here and we love your company, all-American company made in Arizona with just amazing powdered steel.
Tell us a little bit about Dawson.
Again, just a quick review and then bring us up to speed on this line of knives, which we're going to show the viewers.
Yeah, so we're a three-generation company.
We've been around since 1973.
And the amazing thing is, is that just this whole idea of keeping everything American made and not only American made, but American source is actually very unique in our industry.
And we keep trying to find ways, especially with these new hurdles and this economic times to keep it American made.
And so our family has strived to make not just the best products, but to keep innovating and coming up with new ideas and even advancing some of these old world ideas and bringing together some really amazing cutlery and some really amazing knives and manufacturing processes.
So that's what's extraordinary.
And we've talked before about how your family, they learn how to grind the edges on all of these knives.
And that is an art that takes years to master.
And I want to bring up this.
This is the new steak knife that you have available.
First time that we're showing it here.
And it's got a G10 handle.
It's got, you know, full-tang metal.
Tell us about the metal alloy that's used here and the construction of this knife.
Yeah, absolutely.
So the guy who invented MagnaCut invented that steel and it's called ProCut.
So the really cool thing about it is that ProCut came out in May.
So it's the newest advancement in metallurgy.
It's a high-carbon steel.
It's a non-stainless.
So they call it semi-stainless, but it holds an incredible edge.
It holds an even better edge than MagnaCut.
So we started playing around with this steel as soon as it came out in May.
We actually had the inventor, Alaron Thomas, on our podcast when we talked to him about it.
And oh, yeah, really cool guy.
And so we actually went into all the ins and outs of this steel.
And the amazing thing about this steel is that it just keeps cutting and just keeps cutting.
And with that finish, what you see there is a stonewash finish that makes it very rust resistant.
So even though it's a non-stainless, by doing that finish, and then we use a food grade lube on it.
So it's all food safe, food grade.
It's called frog lube, and it works great, seals in the pores, and you never have to really worry about rust.
I know about frog lube.
And so, yeah, that is food-grade, and it's used in the firearms industry.
And I don't know if you know this about frog lube, but we ran frog lube through our FTIR instrument to find out what it's made of.
Yes.
So what did you guys find out?
I'm curious.
It's mostly coconut oil.
That explains the smell.
I was trying to beg that smell.
It's coconut oil with some of the mint essential oil and a green color.
At least that's what our instrument told us.
It's a great lubricant.
Don't get me wrong.
It's great for firearms.
It cleans firearms.
And it is food grade because it's coconut oil, or at least that's primarily the component of it.
Yeah, that's all we use on these pro-cut knives.
We put it on there.
It does great.
So as soon as we get them out and we clean them and sterilize them, we put the frog lube on there and we don't have a rusting problem.
It's amazing what it does.
And so that's why we always want to keep our product food safe.
We're not throwing a serrocoat on there, which is great for guns, but not great if you're going to eat off of it.
Yeah, totally.
You don't want ceracote on your steak knives.
All right.
So let me mention that there's, this is on sale just for people who are watching this or people who know the secret code of the URL here.
It is healthrangerstore.com slash BF as in Black Friday VIP.
Okay, BF VIP.
And that will take you to this page, which is the VIP early access.
This is our biggest sale of the year, as you can see.
And you're going to save big bucks.
So during our Black Friday sale at healthrangerstore.com slash BFVIP, that stands for Black Friday VIP.
You're going to be able to save on this knife, you'll be able to save almost $20.
And on the other knives, you'll be able to save over $23.
And again, that's not available to the general public.
It's just if you're watching this video or you're a VIP customer, you'll have access to that URL.
So that's our Black Friday sale.
And it'll take you to this page, VIP early access, our biggest sale of the year right here.
And then you'll be able to save on a number of items in addition to these amazing knives.
Okay.
So, John Roy, we are, we're in a tough economy right now.
People are choosing their expenditures wisely.
You and I know that it's, there's a saying when it comes to knives and gear, buy nice or buy twice.
Have you ever heard that?
Yes, I have.
Yes.
That's pretty good.
So, yeah.
So why is this?
Why are your knives?
And there's others here.
There's the, this is the hearthfire, for example.
This is an amazing kitchen knife.
And my mom uses this and she absolutely loves it, by the way.
She said cutting through meat is like slicing through butter, she said.
Oh, that's awesome.
Yeah, yeah.
That's so cool.
Why are your knives the buy nice option?
Why does it make sense even economically to buy nice?
It's because we've been around for so long that we have seen knives that were bought even in 1973 still being used today, being passed down from generation to generation.
You just don't see that anymore.
The knives that you get on Amazon, you're going to have them for a little bit and they're not going to hold their edge and you're going to having to buy another one.
And then you're going to have to buy another one.
And then you're gonna have to buy another one with our knives.
They're handed down.
These are heirloom pieces made by American craftsmen.
And every knife that we work on, we put it through test.
We make sure it's of the utmost quality.
And then we even look at our steels, make sure that we're using the best steels.
And our heat treat process is the best in the world.
In fact, we're getting ready to release some new processes that will be patented in our Hamon line.
So doing a differential heat treat hardline that you will actually see on every blade, just like the ancient Japanese.
And this is something very unique.
And in that process, we'll be doing that.
So you're getting the best that America has to offer, and you're getting the best quality from people who are some of the best in the industry.
We've innovated so much in the industry.
We're one of the best sword makers in the United States and one of the best knife makers in the United States.
So these pieces are very rare because we don't even offer a cutlery set on our website.
This is the first time in the history of Dawson that you can get a full cutlery set where you can get the steak knife, the meat slicer, a sentuku, and a French chef's knife.
So you can actually own a full set of Dawson kitchen knives.
And the prices that you guys are giving are just value in their own.
I mean, the moment they buy them, they're already going to go up in value.
So it's a rarity.
And all of those knives are available during our Black Friday sale, which is kind of ridiculous that we even have these discounted because the value is so great on them.
But we want to make things as affordable as possible.
But I want to back up and say something, John Roy.
You know, you and I have known each other for years now.
You've been to our studio before.
You drove all the way out to Texas to visit us a couple of years ago.
That was when we were setting up our old studio right at the very beginning.
Yep.
And we had audio problems.
I remember in our first interview, we didn't have it nailed down.
But you have been so gracious.
You and your family have been so gracious that every time that I've proposed an idea, you have been willing to work with me and to work with our audience on those ideas, whether it's the now famous Escape from LA knife.
And given that Mom Donnie just won the mayorship of New York City, I think we have to have Escape from New York City knife.
You know, because now we're shifting the focus.
But you've been so gracious.
What do they say?
Like 9% of New Yorkers have already decided they're going to leave.
Yeah, exactly.
9% of a whole city.
I know.
And I heard that Texas is going to do like a New Yorkers tariff.
Yeah, that was our governor.
He was joking around.
I think they're all going to move to Florida, actually.
But nevertheless, every time that I've said, hey, can we have a Tomahawk, you know, or can we have a machete?
Can we have a ranch machete?
You're like, yeah, we can make that work.
And then I asked for weird features like the reverse bottle opener thing.
And you're like, yeah, I can see how that would actually work.
So, John, you've been so gracious.
I just got to thank you every time that.
And then the kitchen knives.
You know, we talked about this over a year ago.
And you're making this for us and our audience.
That's what I want to get across to the viewers.
What are your thoughts?
First, I want to thank you so much, Mike.
And some of these ideas have been challenging, but you know what?
That's awesome.
That's how we grow.
And we come up with some incredible stuff that you just don't see in the industry.
And so it has allowed us to really push ourselves and create a better product.
And I'm so grateful for everything you guys do at Health Ranger because without you guys pushing forward on a lot of these ideas, we probably wouldn't have walked out in that direction.
The Tomahawks, very difficult to do, but man, American history, we're all about that.
And so we were able to produce one of the best tomahawks.
We even worked out with harmonics on the tomahawks and really make them first class, just going above and beyond.
Now with the kitchen knives, that's something that everyone has always asked us about.
And this is the first time that we actually put it all together because if we were going to make it, we want to make it the best.
We wanted to make it so people in the kitchen who are using these are saying, wow, this is amazing.
This design is really well thought out of.
The steel is really good.
This is something that's going to be in my kitchen for 30 years.
Maybe this is something that I pass on to my grandkids, that they will always have a piece of American history in their home and American craftsmanship.
So I really appreciate you pushing us on these kitchen knives because really they're fantastic.
I have a set of them myself.
My wife is very grateful.
So she thanks you too because we finally have kitchen knives that are made by us in our own kitchen.
So I really want to thank you, Mike.
Well, it's so awesome to work with you.
And like this knife right here, the shape of this, let me see if I can get the reflection just right so people can see it.
The curve here at the front, this allows a really rapid rocking motion on the cutting board.
And then the height of it allows for very thick cuts.
And the ergonomics of the handle are really extraordinary.
So it starts out with a thinner neck.
It gets thicker here for your palm.
And then it's thinner here so it doesn't slip out.
Your pinky goes right in this constriction right here.
So you don't lose your grip.
It's not going to come apart.
You know, it's not like those cheap, you know, store-bought knives that the rivets pop out after three months and the wood starts falling apart.
You know, this is a completely different animal here.
And people have to really use it to feel the difference.
It just feels like what kind of feedback do you hear from people who start to use these knives in their kitchen?
Yeah, so we get a lot of feedback.
So when we started designing this, we actually went to chefs all across the country.
One of them is my sister-in-law.
And so we worked out a bunch of different designs.
And so when you look at the handle, so you have this and you look at this handle right here.
It gets you out of the way.
So you're up here.
You also have this little lip that allows you for sharpening, but it also protects you.
So you can't cut your fingers.
You're not going to hurt yourself.
So you can actually move really fast with this.
Now, just like you're saying, the ergonomics of the blade allows you to keep cutting.
And so when you're doing that rocking motion, you're able to cut.
And with that being said, you can cut longer because you're only having so much of the knife actually touching and hitting that hard surface.
So when we actually designed these, the rock wool on these kitchen knives in ProCut are running about RC 63.
It's almost 64.
So these are pretty darn hard, pretty darn sharp, and they're still easy to resharpen.
And that's why we went with the carbon steel because you can still resharpen them at your home, but you can get to those higher levels of rock wool C.
So you're going to just be cutting for a long time.
That's one complaint that we always hear with people with kitchen knives is that they go dull so quickly or they go dull really fast.
So they're always having to resharpen or they're just cutting with dull kitchen knives.
So those are some of the designs that we decided to put into this.
Plus, if you notice, you also have a removable handle, so it's easy to clean.
So, if you have to take off that handle and clean the blade, you can do that.
If you got gucked in there or whatever happens, so we really made this with the idea of being user-friendly in the kitchen, but also for the professional.
So, we combine both worlds in that.
Okay, that's awesome, John.
Let me mention that this early bird Black Friday sale begins November 12th.
I want to make sure I'm accurate about this.
So, yeah, November 12th is the early access, and that's where you can go to healthrangerstore.com/slash BFVIP.
And I should mention that each day during the Black Friday sale, there's also a special gift that you get when you place an order over a certain amount, which these knives will qualify.
You're going to get an extra gift, a mystery gift that's something from our store of at least $101 in value.
So, what we're doing to help people this year is we're giving away extra items.
Could be a superfood pouch.
It could be an essential oil.
It could be a personal care product that we make and that we sell.
Whatever it is, there's a different one each day.
And so, when you purchase these knives, you're going to get an extra value gift during any of those days of our Black Friday sale that's worth at least $100.
That's going to help everybody that's crunched right now for, you know, just for dollars.
And I want to ask you about that too, John, because you have been impacted by the difficulties of the supply chain.
Your steel provider in Syracuse, New York was acquired by a European company that, you know, what was that like a year ago or earlier this year?
Talk us through how some of the challenges that you've had to overcome in being able to keep prices in a reasonable level while facing much higher raw materials costs and metal costs.
It's been crazy.
And you know what?
That happened in March.
So Crucible Industries went out of business in March, and then they were bought out by a French company.
So they moved the operations overseas.
So now that we're hit with the 50% tariff, plus with MagnaCut, on top of that, you have to deal with French inflation.
So that's higher than over here.
Yeah, exactly.
So people don't realize what I used to pay literally doubled overnight.
Now, we went to another steel mill here in the United States.
That went under in August.
Oh, no.
A second one.
And so this is unprecedented times because we have never seen two steel.
I've never even seen one, but that's two steel mills in the same year.
So then we had to pivot from there.
So now ProCut, which is going to be made in America, they had to transfer the ingots to Sandvik.
So Sandvik picked it up.
They're a Swedish company, but they have a mill here in the United States in Pennsylvania that has been operating since 1972.
And so in the future, ProCut will be made there.
So that will get us through the tariffs and all that.
And that's one reason why we decided to use a steel to keep it American-made, to use that ProCut.
So there's going to be a lag in the supply chain for ProCut for a while while they're moving the ingots.
It's something like 55 tons that they have to move from the other mill to get it to this new mill where they're going to be making it.
So that's going to happen, best case scenario in February.
So from February going forward, there'll be plenty of American-made ProCut.
But in the interim, That's the pro cut that we have.
And so that also makes these kitchen knives really unique and rare because you're getting a really amazing steel that's going to go dry for a while, which also is going to increase the value.
But mainly it's just really good steel.
So in the meantime, we have to scramble to find other steels to use.
And it makes it really difficult.
I mean, I can understand the tariffs, but right now there is not a replacement and we keep losing industry here.
So it's making it very difficult to navigate for a business like ours that's been around for 52 years.
I've never witnessed this kind of climate.
It's interesting, to say the least.
Well, that's an understatement, right?
What else is interesting is that the Supreme Court just heard oral arguments about a lawsuit challenging the constitutionality of Trump's tariffs.
And according to legal experts who heard those arguments, it is almost certain that the Supreme Court will strike down those tariffs as unconstitutional the way Trump is invoking them.
He's quoting a 1977 law, which doesn't even mention tariffs.
And he's saying it's an emergency because of fentanyl.
And it's like, okay, if there's a fentanyl emergency, why are you tariffing steel?
What's, you know, what's that got to do with fentanyl?
Nothing.
So it's possible that these tariffs could just be dropped, actually, possibly this year.
But, you know, we'll check back with you to see what the case may be.
We hope that, especially on steel, that tariffs are dropped, even though we support domestic steel manufacturing.
But the reason that, I mean, the Syracuse company went out of business long before the tariffs kicked in.
You know?
Yeah.
Yeah.
It's not the tariffs that, I mean, okay, they help, but the real issue is regulation.
It's the terrible amount of regulation that we have to go through with years of bad policy.
What killed that company?
Coal.
You regulate coal.
You made it so difficult for anybody using coal because you said it was dirty and terrible.
So now the steel company has to pay literally an extortion fee.
So it's almost like the mob.
And you're like, you got to pay this or otherwise we shut down your plant.
And so that's what happened to them.
They couldn't pay it anymore.
And that's also a reason why when the French company bought it, even though they had a whole plant, they could have just taken over and continued to produce it here.
The regulation is so bad that, and this is Europe, by the way.
Just, I mean, just keep that in mind.
That'd be better for them to work in.
I mean, there are fewer regulations in France than in New York.
You know, I don't think there's fewer.
What I think is that this plant has been around with this company.
So these mills have already been around.
I think they're getting some sweetheart deals over there so they can sidestep those regulations.
If you're a new plant, that would be a problem.
Yeah.
And that's what word is on the street.
But coming into the United States and taking over that plant was going to be a big headache because of the regulation.
It's all regulation.
You know, if Trump wants to change it and make it better for America, fix the regulation.
Don't tariff when we don't have the industry.
Make it so inviting that people look at the regulations and say, oh, I could deal with that.
I'm not being, you know, racked over the coals.
I can go ahead and actually make my steel.
And we could do that.
When you lose two plants, two steel plants here in America that make the steel that we need for cutlery and many other things, you have a problem.
I mean, we lost the second plan in August.
Tariffs were in effect.
If this was going to be such a boom, then that plant would have been fine.
Investors would have said, keep that plant open, keep it going.
But it didn't help.
And that's the point.
So, in essence, we just put a 50% tax on our business with no solution.
It's not like I can go over there and look and say, hey, I'll go over this with this plant or that plant.
That is very rare.
And so I'm happy that Sandvic, the Swedish company, did pick up ProCut and that will be produced in Pennsylvania.
So praise Jesus.
Thank you, Lord.
But overall, not a huge fan right now in the steel part of it.
I don't know why we're 50% on steel.
We could be, I mean, at least more reasonable, 25%.
That would be at least, okay, I'd do 25, but 50, ouch.
Yeah, that seems punitive and it is impacting American businesses like yours.
But it also reminds me and our audience that all of these knives that you're announcing today, this is a strictly limited supply.
And these are made as they are ordered.
And even then, there's a limit because you only have so much of the ProCut steel.
But you're sitting on the slabs of steel right now or the sheets or whatever you call them.
And you're going to cut and grind and make the knives as people order them, correct?
Yeah, what I want to do is, and I'll have my, I want to put up pictures of the process.
I really do.
Or this video.
Yeah.
And so when we're going through these, we get these orders.
And that way I'll have my team and we'll go out and just show you.
These are handmade.
There's no AI involved.
There's no robots involved.
It's good old human ingenuity and hard work and a lot of it.
And people who love being here every day that have a passion for it.
And I want people to see this is the process.
And it's pretty amazing.
When you order your knife, you're going to be able to see that process start from beginning to end and all the care and all the love that goes into it and what makes an American business great.
And I think it's very important for people to realize every time we have people come by and we've had people come by from your show to our shop just to see the operation.
They're always amazed how much goes into a knife.
Like I never thought, I thought it was this just, you know, here's a knife and just throw it together, but they get to see the whole process and all the care and they always leave impressed and end up buying a few knives, but and happy to support our family Christian business.
Yeah, let's, I want to show the knives and I want you to walk us through these.
So yeah, show that shot of the four knives here.
And these are the steak knife, which is the smallest one.
Then we have the hearthfire, the divine, and the envision.
Yes.
And can you walk us through these and what, you know, how what's the best application for each of these knives?
Yeah, absolutely.
So the steak knife, obviously for steaks.
Yeah.
And we made it very robust.
You know, back then, a steak knife was a status symbol.
People used to have steak knives.
They would take it with them.
It would be like going to a gentleman's club or cigar club and you would have a steak knife, you know, or you're going out to eat and very, you would bring out your steak knife.
And so when we developed this, we wanted to make a steak knife that was robust, that wasn't chintzy, that really shows craftsmanship.
And that when you put it on the table, people go, wow, that's a pretty cool knife.
Tell me more about it.
And so it works really good cutting even large steaks from ribeyes all the way down New York strips, thick steaks.
So we really worked on the design, getting it up, getting that nice flow up on the top and a good handle.
So it just perches your hand just above the plate.
So that way it makes that nice, smooth contact and a really nice cut on the steak.
So it's an amazing tool.
Now, the one below that is the divine.
So that particular one is a new one.
So we haven't released that before.
So this is the first time, along with the steak knife, that it's being released.
And it's our Sentoku knife.
So it actually comes from Japan.
So it's like the Japanese chef's knife.
And it works great for fish.
It works great for sushi.
It works great for vegetables.
It does an amazing job of vegetables.
With the straighter blade?
Yes, exactly, where it comes down.
Yep.
That's the one.
And it just, and the whole design and the way that it comes through, it's just an amazing chopper.
The Japanese have used it for centuries.
And so it is a design that has now become popular here in America.
And so a lot of us have it in our kitchen.
I've been using that knife a lot.
And I really, sometimes that's my go-to knife over the hearth fire.
It just depends.
But I mean, that's why I like using that knife for just vegetables and fish.
Yeah, absolutely.
I can tell that would be very rapid for chopping celery and carrots and things like that and onions, et cetera.
And then, okay, what about the now?
We've talked about the hearthfire before.
Yes.
Last time we had John, but what about the Divine?
No.
This is like the thicker hearthfire or the taller.
No, no.
So that one is actually the hearthfire.
The divine was the other one.
That was the Japanese one.
Oh, okay.
That was the one with the go down.
Yeah.
So you, so, okay, that one's the envision.
That one is really cool.
Okay.
This is the envision.
Yes.
And that one is a meat slicer.
So like I barbecue a lot.
So when I go back there with my family and it's it's fun.
So we do like a food night.
So to make it fun with my boys, and one of them really likes to cook.
I mean, he'll make noodles from scratch and it's awesome.
So I thank the Lord that I have someone in my family that loves to cook when I don't feel like it.
But so we'll do like a night where we pick like different places.
Sometimes I'll do, you know, we'll do sausages or I'll do burgers or cook a steak.
The great thing about that meat knife or brisket.
And so that Envision is an amazing meat slicer.
So I'll do a brisket.
It just cuts really well.
Try tip.
If I'm cleaning an animal, we just got elk.
So my son, the one that likes to cook, just got himself a cow elk.
It was his first time ever hunting.
And he actually got himself an animal.
So that was his first time doing that.
So we had to clean it all up.
That knife worked great.
We were able to use it, clean the animal, you know, doing the deboning part.
And then just when we got our cuts and everything done with it, it just worked out really good, especially with the back strap.
Now, when we're cooking with it, it's just a clean meat slicer.
If you're doing a turkey dinner, that is the go-to knife right there, the Envision.
That one works great out there by the barbecue.
I use it all the time out there.
It is my knife.
So that's one that I claim on.
Oh, yeah.
And so it's a great knife for those kind of things, you know, whenever you're dealing with meat in any capacity.
Okay, let me remind our audience that you can also sign up with your email address to be alerted when this VIP sale begins.
So just go to healthrangerstore.com slash BF, as in Black Friday, VIP, B-F-V-I-P, and then enter your name and email here.
And we will email you when it begins.
And we've got savings on a lot of things.
Again, this is our biggest sale of the year.
We've got discounts on all kinds of things, plus these new knives from Dawson Knives.
Now, John Roy, you're always working on interesting things.
And I don't want to give away, you know, what's the next project right now, but I'm so glad that you're so innovative.
Can you just speak to sort of your vision of where you're taking Dawson knives in 2026 and beyond?
And by the way, robots will not take over your job anytime soon because doing what you do takes a human artistry master.
Well, I really appreciate that so much, Mike.
Yeah, I saw a robot just recently that this guy spent $80,000 on and it was like running into mirrors, trying to cook eggs and fell into the kitchen.
So I feel pretty safe in my job for quite a while.
I can only imagine with knives.
I think it would actually be an OSHA violation to have a robot like that in my industry.
Yeah, probably.
Right.
No, your jobs are safe for many years to come.
But that also means that these are not going to get dirt cheap like sort of robotic factory Walmart goods.
They're never going to be dirt cheap.
They're always going to be works of art.
Yeah.
And in fact, it's only going to be more and more so.
I think it's amazing what we're able to do.
The next cool stuff that's coming out is we're working on, and I'll have to show you, Mike.
I think you'll be really impressed.
Copper Damascus.
So it's Damascus with copper.
I almost want to just grab a piece, but I'll have to show you later.
But it's really cool.
It's like nothing you've ever seen.
It's Samai.
So you have a black core.
So it's a black.
And then you have copper Damascus all along the top.
We're thinking about making kitchen knives with those.
I mean, they'll be amazing.
It'll be unlike anything that anybody has out there.
Another thing that we're working on is Hemon lines.
So you're going to get a Japanese looking hard line or Hemon line that goes over there.
So it'll be black and then gray, but it's actually just not a finish.
It is in the steel like Damascus.
It is literally harder on the bottom.
So you could, no matter what you do to it, it's always going to be there.
And so the differential heat treat will actually allow us to take it up to a rock wall of 65 and not have it be brittle at all.
And then the back end, a rock will of 25.
So it's like a shock absorber.
So it'll take all that shock.
So every time you hit something, it's going up into that upper part.
And that way it won't break.
And in fact, we're going to be doing tests.
We're starting one right now where we could bin one 90 degrees and have it come back.
Yeah, it's pretty wild.
It's pretty wild.
So these ancient techniques, we're pushing them forward and the process.
So people can do it like onesies, twosies.
They can work on that.
They might be able to produce onesie, twosies.
They're not getting them as hard as we are or the differential heat treat like we are, but they'll do onesies and twosies.
We have come up with a process where we can do like 20 at the same time.
Wow.
Like we could do 20 of them.
And that's a really cool process.
And it's really unique because it's kind of like a forging type deal.
And you got a flame.
It's really cool.
I mean, it's just the whole thing.
Turning heads at the knife show events a lot.
I remember the story you told me about one guy that kept stalking you at the show, offering cash for the knife design, you know, the escape from LA knife.
Like he wanted it at any price.
What are you hearing from people at the knife shows?
You know, it's a funny thing.
Like everybody's always watching us.
And I'm not saying that to be like arrogant.
They just are.
And they let us know.
I mean, you always look at your competition and we look at the other guys, what they're doing out there and, you know, what they're coming up with.
But for, I mean, we're not huge.
I mean, but people really take their time.
And especially in our industry, they really know us.
And they're always seeing what direction we're going because we're always coming up with something new.
Like when it was MagnaCut, nobody was using MagnaCut at the time.
We were the first ones.
In fact, nobody wanted to take the risk.
We moved our whole production over to it.
We had to find out the heat treat.
The heat treat was so hard on MagnaCut.
So we figured it out.
And then everyone copied.
Now everybody's got a MagnaCut blade.
And now it's overseas.
So it's not America anymore.
So now we're the first ones in ProCut.
Just give it some time.
Everyone's going to be on ProCut eventually.
But with these new hard lines of the Copper Damascus, you're going to see people trying to innovate their own Copper Damascus, doing their own thing with that.
They watch us like a hawk and they kind of take some of our ideas and see which way we're going and how we're deciding to do things.
We are really taking everything to the next level.
Like in those boxes, those are new boxes.
Eventually, we'll have foam in the boxes.
And then the level next after that, we're already innovating.
They're almost going to be like Apple iPhone boxes where you can pull out and they'll have foam on the top and the bottom.
And you can actually assemble your knife.
So you'll be able to take on and put on your handles.
You'll have a little tool and you assemble, you know, a sheath or whatever comes with it.
So we're working on that.
We've got these hard lines.
People will be able to swap out the handles with different colors.
Oh, yeah.
Yeah.
With any color that they want, they'll actually come in a little box, just like a little Apple iPhone box, and you'll pull out and you'll get those too.
And we're working on that.
Wow.
I mean, we're working on so many different things.
And like one of our innovations that we're working on, and it may not be, I would say, tech innovation in this, but I think it's cool is building pieces that tell stories of Christian saints, like Irenaeus and different things like that.
And having that be put to the forefront, which is cool.
I mean, wow.
That way you can, you know, you have a sword and then it tells the whole story of that, the sword's name after that saint, like early Christian church saints.
And it tells that whole story.
And you get to know about like Irenaeus or Ignatius or Augustine.
And so you get to learn this history about the early church.
At the same time, you get a really cool blade and now it's a story behind it.
Is it engraved in the blade or the handle or both?
What are you talking about?
Yeah.
So we can actually engrave a little something on there about it.
And then when you go to the website and you'll even get a card and then it'll tell you about it.
So it's really cool.
It's different.
And so this whole idea of DASA knives, not just being a knife company, but also a, you know, in a way, going to our American history and then our Christian roots on top of that.
So having both things at the same time.
So that's, that's kind of what we're doing.
And yeah, it's not really done.
Most companies want to play it safe.
They don't want to voice their opinion.
They don't want to talk about, you know, Christianity.
Or, I mean, we're not a story or even America, exactly.
So we're doing both.
We don't shy away from it because it's who we are.
It's what makes every piece of steel we make has the essence of America and our Christian heritage.
And that's why we are who we are.
See, and you've always held that ground spiritually and philosophically.
But after Trump won the election, we are now seeing across, for example, Silicon Valley and big tech, they are purging the wokeness big time.
They're purging the woke out of big tech.
And then across all industry, they're getting rid of the climate cultism because climate cultism is completely incompatible with the idea of rebuilding America's industry and having data centers that need a lot of power.
Right.
I mean, but you're not a person that just, you know, wavers with whatever way the wind is blowing.
You've held your principles this entire time.
It's just, it's just that society is now catching back up to your principles a little bit more.
That's kind of cool.
Yeah, you know, you have to stand.
You got to stand somewhere.
Like when we were in the Obama era, we stood and we were very unpopular and we were canceled in a lot of different places and people didn't really like us.
And it was not because we were political.
We just were Christians and we loved America.
I didn't see anything political about that.
And that's who we are.
And you're always going to get pushback.
And you know what?
It's always going to come around full circle.
And the funny thing is when it's full circle, it's going to be, oh, well, that's really cool.
That's awesome.
That's hip.
And then when it's not popular anymore, we're still going to be the same way.
And it's a funny thing because we work with our marketing company and they tell us like, hey, you might want to tone that back.
Oh, we might get more people if you do this.
You might do that.
And I'm like, but that's not what it's about.
You know, every day that I wake up, you know, someday I'm going to pass away.
I'm not going to be here anymore.
You know, there's one thing we guarantee we're all going to die someday.
So if I'm going to die, then I'd rather die for my beliefs and what I believe in because I am passionate about it.
And I want to share that legacy with the people that I connect with.
And I want them to have a better life.
That spirit, that honesty is, it resonates in your craftsmanship.
It's in the knives.
And that, see, I think that's a great asset to your company is the fact that you are vocal, that you stand for something.
You stand with your principles no matter what happens in society.
And of course, I share that with you.
You know, I don't wake up each day and ask myself, how can I be mediocre today?
You know, how can I please the greatest number of average masses?
No, come on.
That's pointless, right?
You might as well just go home if you're going to do that.
Exactly.
And that's why I listened to you, because at the end of the day, it's about being genuine.
It's about your character.
I mean, it's easy to be popular.
Jesus even said, you know, you're not, the world is going to hate you because it hated him.
You're going to be rejected because the servant isn't greater than the master.
And why do we keep thinking that we want to be popular and have that over the truth?
Because, you know, the truth is never going to be popular.
I mean, it may be popular for a little while, but then someone's going to find a reason why it shouldn't be.
And then it's going to change.
It's like, whoever thought, I mean, when I was growing up, that there would be any question that there was more than two sexes.
There was always two sexes.
That's it.
I mean, you can look at it.
You can see it.
But now that's not a popular truth.
And today it's coming back to being popular.
Yeah.
But it's always the same because it was the truth.
I mean, it's just what we decide.
So I just have to say that people should just be genuine and who they are and always stand on the truth and find people like that.
You're going to be unpopular when everyone's saying you can't talk bad about that guy.
Oh, no, that guy.
No, you should never make a deity out of any person.
There's only one deity and that is God in heaven.
And Jesus Christ is his son.
That's it.
And so if you hold any man to that standard, you got to self-evaluate yourself.
Yeah.
And you got to realize they're flawed and they're going to make mistakes and that you need to look at that and don't hate the messenger who's telling you, hey, that guy isn't perfect.
Human delusions come and go.
But what I love about what you do is that this is real.
Okay.
This is real physical in the 3D world.
And it uses really, you know, the table of elements is from the mind of God.
And all of the elements, all the physical matter in our universe is a creation of our creator.
And you work with those elements in very special ways to create useful things that require no batteries, no passwords, no logins, no updates.
This is not Windows 11.
This is a kitchen knife that you can count on.
You know what I mean?
And I love that.
It works when the power grid goes down.
It's timeless.
It's timeless.
And what it's made of isn't going to vanish tomorrow.
It's not going to crack if you leave it out in the sun, which happens to a lot of products.
You know, it's only going to get more valuable, not less.
So it's an incredible thing that you're doing.
And John, I appreciate your philosophy, your family, your company.
You have any just any final thoughts as we wrap up today's interview?
Yeah, I just want to say thank you so much, Mike.
I really appreciate how your company has always worked with ours.
You guys have been amazing over the years.
And that's why we're so happy to offer this limited edition kitchen knife set.
And they get to have it at a wonderful price.
Will it be that price in the future?
Absolutely not.
This is a once in a lifetime chance to get it.
We are very proud to make a set that will probably outlive you and your grandkids and the generations to come.
But that way you'll always be able to pass it down with pride, knowing that somebody in America who holds those values, their Christian heritage, made those pieces so that way you and your family can enjoy them for a lifetime.
Okay, well said.
Let me just mention the full set, you can get four knives makes up the set.
I'm just going to go through the list.
It's the Hearthfire Chef's knife.
It's the Divine.
That's the Stonewash Blade Finish.
It's the Envision Meat Slicer, which is also a utility knife, as well as the steak knife that we've shown here.
Those are the four.
They're all amazingly discounted.
I don't even know why, because there's such a limited supply.
They're discounted only for this pre-sale, which begins on November 12th.
And you can sign up for it.
Go to healthrangerstore.com slash BFVIP, put in your name and email address here, and then we'll email you when this sale begins.
And when it does, get your order in as quickly as you can because there's a limit.
We're going to have to turn it off once we hit.
And the limit's not that high.
It's only a few hundred of each of these.
Again, the steel is very, it's hard to get right now.
And you're never going to see this kind of price again.
And we only do this once a year.
And next year, who knows if we're even going to have these same knives available?
I don't know.
So just get them while you can.
So, John, thank you so much for joining me today.
It's always really intriguing to speak with you.
Well, thank you so much, Mike.
I'm always so happy to be on.
And I have the most amount of fun out of any type of podcast I ever do is when I'm with you.
So thank you so much, my good friend.
Oh, well, hey, before we go then, let me tell you about some fun that's going to happen soon.
Because with your knives, this is great.
So, and some people might say this is dangerous, but don't worry.
We'll have flamethrower standing by.
Next year, we are going to buy robots, okay?
And we have this massive facility out here that I'm looking at.
We've got thousands of square feet with a concrete floor.
We're going to be testing robots doing real world things, which is going to produce a lot of hilarious fail videos, probably.
And things like folding laundry, which you would think that they could do that, but it's complex.
Doing dishes without breaking them.
Okay.
That's a whole different ballgame.
That requires a much higher level of robot finger grip feedback.
And then cooking, chopping vegetables with knives.
So when we give the robots the knives, we're going to stand back a little bit extra, a little more distance.
So really, this is a stress test on the knives, Mars on the robot topic.
Yeah, we're going to give the robot one of your knives and this is like a bunch of carrots and say go to town with this cutting board and these vegetables.
And we're going to find out what it does.
I would love to see those videos.
I will probably cringe, but I would love to see the videos.
And I know our knives will hold up, but this ought to be good.
Robot 12, put down the knife.
You know, we're going to have to have our ARs here, you know, have our security dog get the robot, rip its arms off.
Is he going to use like a superpowered taser?
We need a safe word.
We need a safe word where the robot shuts down automatically.
Oh my gosh, this is so good.
Yeah.
But we will be very cautious when this happens.
But that's coming.
And then we're going to, well, I'm not going to spill the beans, but if a robot, by the way, if a robot can actually use your knives and do something useful in the kitchen without damaging people, that's going to be a pretty big breakthrough.
That would be the robot to get.
That would be the robot.
Yeah.
But we're also testing it at pulling weeds and harvesting tomatoes and using a shovel and shoveling dirt and things like that.
Because my feeling is, I don't need a robot to just talk and dance, right?
No.
Who cares?
I need a robot to do that.
Especially for $30,000 to $80,000.
Yeah.
I don't need an $80,000 storyteller that could just make up poetry and whatever.
Who cares?
I need a robot who's going to get things done.
It's going to take on my chores and help me grow more food and cook more food that's homegrown food.
Like that's a real thing.
And my guess is, John, this is going to take two to three years before we get a robot that can do these things.
I 110% agree with you.
I mean, just looking at what they're doing today, I mean, even my brother's industry, he's in Silicon Valley.
They have robots coming in and out and they are not there yet.
In fact, you have to have people or things in place to keep the robot away from hurting you.
So, I mean, it's not there yet.
I agree, at least three to four years.
Best case scenario.
Okay, then I'm not going to give the robot your knife first because your knife is too sharp.
I'm going to give it a really dull.
I'm going to go to Walmart and buy a crappy knife.
And I'm going to, I'm going to like chop nails or something, make it really dull, and then give that knife to the robot.
I might actually send you a trainer.
I'll give you a trainer.
Let's sharpen it.
Let's see what he does.
Yeah, let's simulate cutting celery first.
Make sure that it's okay.
Right.
I think that's the safe way to approach this.
Yes.
Oh, man.
But it's going to be wild, man.
It's going to be wild.
I'm not giving it your swords.
That's for sure.
No.
It's two days.
No.
No, that's going to require, yeah, he'll go Terminator.
Yeah.
And we got to secure all the firearms in the building, everybody.
Secure the firearms before the robots arrive.
There might be a Stuxnet virus pre-installed.
And they're like, oh, did you get to the Health Ranger studio?
Yeah.
Pick up the guns.
Yeah.
No, not allowed.
We have more guns than you do.
We don't want to send back the robot ventilated.
You know, something's wrong with your robots.
It's full of bullet holes for some reason.
We don't know how that happened.
Yeah, we were just testing how resilient they were.
Yeah.
If you shoot here, you're going to talk about a one-shot.
Hey, Elon Musk, we found out your robot is not bulletproof.
Exactly.
It's got a problem.
I can see through its chest.
What happened here?
Okay.
That's good.
This is really, this is going to happen.
This is this is coming.
Okay.
I think you're the only person doing that.
That's pretty remarkable.
Well, I mean, we haven't even found a robot worth buying yet.
So that might be six months out.
We'll see.
But yeah, that's coming.
Okay.
Anyway, thank you so much, John Roy.
It's always a pleasure to have you here.
We always have fun.
Keep up the great work.
Tell your family hello.
And for everybody watching, again, it's healthrangerstore.com slash BFVIP.
That's Black Friday VIP.
You can sign up for early access here.
Just put in your name and email address, and we'll email you when the knives are available.
And don't give them to your robot.
Okay.
Thanks for watching today.
I'm Mike Adams, the HealthRanger, Brightown.com.
And thanks, John Roy, for being here.
It's always a pleasure.
Our biggest sale of the year is about to begin here at HealthRanger Store.
And I'm going to walk you through some of the really deep discounts and specials that we have together this year and bonus items.
This is the best value that we've ever put together because we know that everybody's hurting in this economy.
And we want to give you more value for your dollars.
So let me walk you through this.
You're going to love it.
So first of all, go to healthrangerstore.com slash BFVIP.
BF means Black Friday.
So BFVIP, here's the page.
And you can sign up to be alerted via email when this sale goes active, which is November 11th.
Or you can just start shopping with us on November 11th.
And here's some of the specials you're going to see.
So first of all, we have all these amazing discounts that are detailed on the page.
If you scroll down, you'll see discounts 20%, 30%.
And then we've got many different discounts from our vendors that are even much higher.
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And we've got discounts on many of our in-house products that I'm going to describe here coming up.
So let me walk you through some of these discounts and some of the bonus items.
No matter what you buy, when you purchase $99 or more, not only do you get this issue of our Natural News Collector's Edition magazine that people absolutely love because it's filled with articles and how-to information and nutritional information, you also get for every order that's, again, $99, you get this free gift right here.
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Let me go through some of them.
Show this shot here on my desk.
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Again, go to the webpage, healthrangerstore.com slash BFVIP.
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This is not something that we publicly announce to other lists or on social media.
You either have to watch this video or be a VIP customer in order to even know about this.
You're going to get these great discounts.
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Those are also on sale and much more.
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The bottom line is this.
If you go to healthrangerstore.com slash BFVIP, you're going to have access to all of this a day before our Black Friday sale begins.
And once our Black Friday sale begins, then, you know, of course, we have different specials each day during the sale, which begins November 13th.
But that's when we're going to start running out of products, especially the popular products and the deeply discounted products.
So this day ahead here, this pre-sale, the VIP early access, allows you to get these products, number one, while they're in stock, while they're discounted the most, and while you have all the bonus items that we include based on how much you spend.
And again, those expenditure levels are 99, 199, or 299.
We are really doubling down on making it worth your investment in your health to buy honest, laboratory-tested, clean foods and superfoods and nutritional supplements.
We want to give you extra value so that you get more for your dollar.
And we understand the economy is tough right now.
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We've been manufacturing like crazy for the last few months, getting ready for this event.
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So take advantage, healthrangerstore.com slash BFVIP.
And thank you for your support.
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