Health Ranger - Mike Adams - Mike Adams and John Roy: Tackling Tariffs, and Preserving American Knife-Making Heritage

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Aug. 30, 2025 - Health Ranger - Mike Adams

01:02:12

Mike Adams and John Roy: Tackling Tariffs, and Preserving American Knife-Making Heritage

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	Welcome to today's interview here on Brighton.com.
	I'm Mike Adams, the founder of Brighton.
	And today we've got a really great success story for you about made in America and what it means to be made in America because a company that we have partnered with for several years now is known as Dawson Knives.
	And joining us today is John Roy.
	with the Dawson Knife Company, his family.
	This is a multi-generational manufacturer of extremely high quality knives with innovative materials including Magna Cut and others.
	They're based out of Arizona and they have mastered the art of making incredibly useful, resilient, high quality knives that can last for, frankly, for generations right here in America.
	So joining me right now is John Roy to give me an update on what they've got cooking because it's always new and interesting.
	Welcome, John Roy.
	It's great to talk to you again today.
	Hey, thank you, Mike.
	It's just great to be on.
	And yeah, we've been working hard out here and we're coming up with some new knives, some exclusive knives to you guys.
	We're we have a new meat slicer.
	So utility knife slash meat slicer, it's called the Envision.
	And it's something that we really wanted to focus on, you know, being all American.
	So we were thinking about barbecues, we're thinking about grilling, steaks, fish, you know, vegetables, you know, just any of those kind of all American cookouts.
	And so we had to custom make this knife that had a lot of feedback.
	We worked with a couple of chefs and a couple of barbecue places to get this Envision.
	So it's what we envisioned as the perfect grilling and steak knife.
	for an all American cookout.
	So that knife is not yet available, but are you saying that's in the pipeline?
	Yeah, so that knife is not yet available.
	We're hoping to have it out.
	So we just gave it to you.
	That's the one that you have that envisioned for this Labor Day sale that's coming up.
	Oh, wait a minute.
	So wait, are you talking about this one?
	Yes, that is the one I'm talking about.
	Oh, good.
	Because I didn't know the name of it yet.
	Yeah, so I know.
	We just came out and we're working with our team and they're like, you know, I always saw it envisioned.
	This is what I envisioned for the American cookhouse.
	So let's just name it that.
	Let's go with it.
	Okay.
	This is the envisioned.
	This is our utility meat slicer.
	We've been practicing.
	And like I said, just taking it out to a bunch of chefs and barbecue places, and they just love it.
	And we got great feedback on it.
	Okay.
	So I was aware that we're going to offer this on Labor Day.
	I just didn't know that was the new name for it.
	Let me just mention to people, if you go to healthrangerstore dot com slash Labor Day, then you'll be able to access these knives.
	These are pre order only.
	And I believe there are a hundred sets available there's i think a couple of different handles different handle colors uh so yeah we're going to be offering these during during labor day very limited run um And that's in addition, remember the chef's knife that we offered, we launched with you, here it is, a few months ago.
	And people absolutely love this, but it's a much taller knife.
	Yeah.
	It's got, you know, a different feel, a different weight, et cetera.
	So tell us about Number one, I know you're only doing cutlery knives with us.
	So tell us about how that's been going for you because what you're known for, I should even tell the story.
	The way I even connected with you in the first place was I was shopping for quality swords.
	Remember that?
	And I do remember that.
	Yeah, it was crazy because at that time, when we sold you, I think the first sword was the Dark Knight.
	And so you got the Dark Knight and it came out to you and you were like, hey, this is a really cool sword.
	And one of our customers was like, hey, John, you gotta check this out on Mike Adams.
	I mean, he's talking about this sword that he bought from you.
	And you were showing us how you were using it.
	I thought it was, it's really awesome.
	And yeah, we're known to be sword makers.
	We've been making swords since 1988.
	Oh, wow.
	Yeah.
	So we were part of a whole generation of American sword makers.
	Barry has a lot of Japanese flair and influence in his swords.
	He was he had a lot of training.
	And so over the years he competed with people like Phil Hartsfield and them out in our industry.
	He's won multiple wars.
	We won it with Blade, which is, you know, a big knife show.
	And they're kind of like in our industry.
	They're the main.
	critics, you know, when it comes to knives and swords.
	And so we've won multiple awards over the years.
	We were considered one of the top five sword makers in the United States, especially for American handmade.
	And we've passed that on for three generations now.
	And we've taken that craft and that discipline and we've applied it to our knives and then also to our new cutlery line.
	Well, that's why I want to mention, you know, you and I worked together on these designs like this is the mass ratio bushcrafting knife, which is also available, and the G ten handles and the Magna Cut steel.
	I mean, this is an extraordinary.
	I love the curve of this.
	And of course, you and I worked on the Escape from LA knife, which has been very popular among certain groups because it's got a giant pry bar on the front.
	And that knife is available as well.
	But I want to focus on the fact that you're a U.S. manufacturer, that you source everything possible from the United States.
	But there was a change, there was a purchase of, I think, the Syracuse, New York Steel Manufacturer that was purchased that now forces you to purchase Magna Cut steel from the EU.
	Is that where you have to get it now?
	Yeah, that hasn't changed and it's really sad to see a smelter that has been around since 1907 go out of business because of bad domestic policies that really just hurt this nation because we don't have a replacement.
	And so now the company that bought them out in the EU is actually, you know, France.
	And so when we get this steel in a magna cut, not only do we have to deal with their inflationary prices, which are pretty high and it's a lot higher than America, but on top of that, we have to be hit with a 5050% tariff now.
	50%.
	Used to be 35%, but now it's 50 on steel and aluminum coming from the EU.
	Oh my.
	And so it really has made this Magna Cut steel exceptionally precious.
	And so we're seeing price increases coming across the board and they were talking about price increases for the rest of the year and possibly into the new year.
	So it makes it very difficult.
	And so we work really hard to source everything that we have in our manufacturing process and our consumer products.
	So just to give you an idea, every material that we have we buy here in the United States or try to at least.
	And we get our G ten, our sheets, we get our leather, we get even screws.
	I mean, we just get it all down the line, even down to our boxes.
	We are we work with an American company that sources all their material for box material here in the United States.
	And so we are very particular in everything that we do, keeping every single dollar that we can that you spend on these knives here in this country, helping our economy and not China or the EU or some other place.
	So we've been experimenting with other steels.
	There's one more American made steel and maybe down the road we'll see how it goes.
	But right now it's it's magna cut and this is where we're at.
	Okay.
	All right.
	That's very interesting.
	You know, Trump's tariffs are designed to ultimately support domestic manufacturers or I should say to encourage domestic manufacturers to set up.
	But in the meantime, you know, it's not a thing for someone to let's launch a smelting company.
	You know, that's that's like a ten year project, you know?
	Yeah.
	So in the meantime, you are forced to pay these higher tariffs from the EU, from France.
	And, you know, there's nothing wrong with supporting France, but we, as Americans, we'd rather buy this in America.
	It's just not available, period.
	So that means your knives are going to become, at least the Magna Cut knives, will continue to increase in price for the foreseeable year or so.
	There's no way around that.
	Maybe it's a good reason for people to purchase now before those price increases kick in.
	Yeah, I have to say that it's really just a tax right now.
	A tax.
	Yeah.
	Yeah.
	It's a 50% tax that they just added on our material.
	And, you know, when you're making a knife, most of your costs are going to come from steel.
	I mean, that's major, major.
	Makes sense.
	Knife.
	Yeah.
	And so this affects the swords and the machetes and I mean, everything that's made of Magna Cut or what about CPM 3V?
	Oh yeah.
	They bought the whole line.
	Yeah.
	They bought the whole line.
	There's only one and it just came out.
	The same guy who invented Magna Cut is Pro Cut.
	And so we are just starting to go into Pro Cut and testing it against Magna Cut.
	And.
	And there's still a lot of research.
	The smelter that is making it right now is small in America.
	And so they can't keep up with all the quantities.
	So some of it does come from Europe, but if this Procut takes off, then it could push a lot of that into this American smelter that already exists, and they would expand operations.
	But right now we're Yeah.
	So right now we're testing the properties of that versus Magna Cut.
	And the guy who invented Magna Cut, Lauren Thomas invented Procut.
	So that's he's trying to get that back into America and we'll see how that go goes.
	Wow.
	Well, you would think he knows what he's doing since he invented MagnaCut.
	I mean, he knows like a little dose of nickel, a little bit of chromium, you know, whatever goes in there.
	He's basically, he's like stirring up a giant brew of metal.
	The guy's a genius.
	He really is.
	It's funny because he actually lived in Arizona and I used to see him at the shows.
	So we used to be knife shows.
	And so when I was little and he was little, you know, my uncle, his, his d father used to do Damascus, so he would sell it to Barry and he would buy it to make Damascus knives.
	And so, you know, we'd all kind of hang out, you know, and over the years, it's funny how we all stayed in the knife industry.
	And he's a very cool guy, very intelligent.
	I mean, he is really re shaping the whole steel world, cutlery world.
	He's creating these mixtures that no one has ever tried or done before.
	It's very unique.
	And then combined with that, you have a special heat treatment method that you came up with after hundreds of, you know, trial and error type of experiments.
	Can you tell us a little bit about that?
	Yeah.
	so our special heat treat has been worked out through generations.
	And even now, we still work on refining it to stay ahead of the curve, especially with new alloys, new steels like Magna Cut.
	And so we work really hard to get a differential heat treat, so kind of doing what the Japanese did, getting the jamon lines and getting your edge harder and your back softer.
	And doing that with these powdered metals is extremely difficult.
	It's just tough.
	I mean, and that's why a lot of people can't heat treat outside of the little parameters that they give them.
	And those are just guidelines, I mean, really very basic stuff.
	And so we exceed those.
	I mean, we don't settle for just standard.
	We go to the next level on all our stuff.
	And that's why we're known as one of the best heat treaters in our field.
	And everything is in the heat treat.
	That determines if you have a good blade.
	That gives you toughness, it gives you sharpness, edge retention and corrosion resistance.
	If you don't even heat treat it right, you're going to get more rusting because the molecules have not bound it right.
	So there's a lot that goes into it.
	I found this in Texas.
	Texas is a place where I am in central Texas.
	Things rust rapidly because there's enough humidity in the air.
	And then what happens is the morning temperatures are cooler.
	So then there's condensation on tools.
	And then that condensation, of course, begins to eat away with the oxidation.
	And the tools rust rapidly.
	Your tools are not rusting.
	I mean, the MagnaCut stuff, which I have a lot of, because all the different samples and the stuff I've purchased, and that windstorm soared on top of that.
	Oh yeah.
	Which is just amazing.
	It's a masterpiece.
	guys are amazing but nothing is rusting but i did buy this cheap like katana a couple of years ago from Amazon.
	And, you know, it's like a full katana and I I carry it in the back of my ranch vehicle.
	I keep it there all the time to hack at like tree branches that are in the way of the path.
	And I don't care about it because it's a piece of junk.
	And sure enough, that thing is just rusting rapidly, which I think gives a little bit of a serrated edge for the hacking.
	Like little rust bits are eating away the edge.
	So it's like a natural oxidation serration.
	I mean, that's actually very observant.
	That's probably exactly what it's doing.
	Yeah.
	So you're just kind of like having this axe saw coming out with this brutality.
	But you know, you get what you pay for.
	And it's out there just to hit limbs and you're not betting your life on it.
	So you know, exactly one with it.
	You get to see what it does.
	You get to see what Rust could do to a blade.
	It's brutal.
	And you know what, today, you know, we're making stuff that really helps the end user have something of value.
	When you're buying a Dassault knife, it's not like you're leasing.
	Like everything today is made to lease..
	So you get something from Amazon, you know, what, last year, maybe if you're lucky.
	I mean, even appliances today, they hardly last at all.
	True.
	And so with the Dawson knife, you're actually owning it.
	This is what ownership feels like.
	You can buy one and then pass it on, one generation, two generations, three generations.
	Totally.
	We're almost up to four generations of people that have owned our knives.
	And I think that's one thing that is very American, is ownership and being able to own something.
	Our parents are very happy because they used to own something.
	Yeah.
	They owned their home.
	They owned their cars.
	Their cars would actually last.
	They owned their appliances.
	They had this idea of ownership.
	And today we look at a world that doesn't want any ownership.
	You know, this you will have nothing and be happy.
	You know, baloney.
	But yeah, so this, so this knife, this is built the way that a refrigerator used to be built in the 1970s.
	Or a dishwasher.
	And some of those fridges are still running.
	And again, this is available Labor Day.
	If you go to healthranger store dot com slash labor day.
	And that runs through midnight, September 1st.
	first, you can pick up these knives.
	It's pre-ordered.
	They'll be shipped to you within, I think two weeks or so.
	I also want to mention, show my screen, here's the Escape from LA tactical knife that is very popular with ranchers and outdoors people.
	And it's just such an unusual, I mean, you know, look at this.
	Look at this pry bar.
	And this is, this, I call it the reverse bottle opener.
	This is for grabbing wire or fences or nails or prying nails.
	or the big staples out of fence posts and things like that.
	It's got an oversized finger guard here and it's got the serrations for the thumb and it's got these holes you can tie it to, you know.
	You know, some other tool or a stick or whatever you need.
	And it comes with this really amazing sheath here as well.
	So that knife is, it's going to last, you know, more than one lifetime.
	That's why it costs $400 plus.
	In fact, that's actually a deal.
	I mean, you can't make a cut knives, especially for that size, you know, if you're going to find it.
	And, you know, I also recommend that everyone watch the video.
	You're going to see us actually cutting through fence nails.
	You're going to see us cutting through barbed wire.
	You're going to see us slide.
	These things are heritage pieces that you can bet your life on.
	If you've ever had a situation, and maybe you don't, but if you pass it on to your kids, if they ever had one, they would be able to use this knife to its fullest potential and survive.
	And that's the whole point.
	That's why we build these.
	We don't build it just for the moment of purchase.
	We build it so four generations down the line, we feel pretty confident that they will have a knife that they can depend their life on.
	Yeah.
	Yeah, exactly.
	And again, that's the American way.
	That's the American spirit.
	This is what America used to be known for.
	And it's companies like yours that are keeping that alive.
	And frankly, if we're going to have a golden age in America, which, you know, arguably Trump is trying to do things to, you know, bring back manufacturing to America, right?
	If we're going to have that golden age, we have to get back to making really high quality products with the craftsmanship.
	You know, this like...
	I mean, this, it takes years of training.
	Can you tell us about like how many years of apprenticeship it takes in your company to become a master grinding expert on a like a like a sword with special curves and everything.
	Yeah, so we're well, we start them at about the age of sixteen.
	And by the time they're twenty three, they're pretty proficiency.
	And so it takes about seven years.
	And they have to work really hard.
	And then we only train this craft to family because, you know, they're going to stay with it.
	And they have a passion for it.
	And they're understanding.
	You know, it's a lot of hard work.
	You're going to be standing in front of a grinder all day.
	And you're going to be hogging out a lot of steel.
	But there's so many nuances.
	It's like how you move your hands, you know, how does that work?
	I mean, how do you place?
	Where are you going to dip in?
	Where are you going to go out?
	So really, you know, the human becomes a five, you know, access machine.
	He's moving all around and he's getting in, twisting and he's working up and down.
	Well, you know, he's he's working that piece of steel because it's an artwork.
	It's understanding that, you know, not everything in this world as perfect as you may try to get it is still imperfect.
	And so you have to have a feel for it and understand what you're doing.
	Now you can program a machine and it can produce a blade.
	Yeah.
	I mean, it'll grind a blade, but it's not going to get all all those nuances, it's not going to get it to a perfect level where that blade just sinks.
	That blade cuts perfectly.
	That blade has this perfect harmonics that is working with it.
	And that's one thing that people forget about and that's something that we train and we work really hard on.
	I was trained, I actually have been grinding blades for over twenty years.
	Wow.
	And you're getting feedback as you're holding it.
	You're getting feedback from the vibrations and the resonance and so on.
	I mean, it's not just a one way thing.
	Like the knife is talking to you as you're work you're feeling it.
	You're feeling the vibrations.
	You're actually feeling the movement too.
	So you can tell if it starts to get hot, it starts to stick a little bit.
	I mean, you can tell all kinds of little things as you're working through.
	You can even feel the imperfections of the belt.
	And so you can even cheat, Oh, well, this belt was, wasn't made very well.
	So I can feel that's a little.
	So I'm going to cheat a little.
	I'm going to pull back here so I can still end up with a smooth line and all these things you're working out.
	I was, I, you know, I do a lot of training on the grinding.
	And so I teach them all the nuances, when to kick in, how to do it.
	Why are you getting this, you know, like points?
	You know, you're having a hard time, you know, getting your point right.
	I teach them all the little nuances.
	So I do a lot of the training when it comes to grinding.
	It's almost therapeutic.
	It's almost like watching a waterfall.
	I mean, people just love that kind of stuff.
	And it's very artful seeing the sparks and how it's going.
	And even the spark pattern changes as you move.
	Oh yeah.
	It's pretty cool.
	That is really cool.
	That's something I would really enjoy doing.
	And I know that you have, occasionally, you have kind of public tours at your manufacturing facility, right?
	Yeah.
	We actually go one step further.
	We actually do education courses.
	So we have what we call the grind in.
	Oh wow.
	So we invite people from all over the country and they come over there.
	We've had dads with their sons.
	We've had fathers and daughters.
	We've had all kinds of husbands and wives all come to this grinding and they all get to make a knife and they get to grind a knife.
	Now we help them because they're not going to pick it up the first time, but they really enjoy it.
	And we've had different classes that are of different skill sets and we had one of our classes we've been doing this for, I was going to say, about ten years.
	And so those people that have been doing it ten years just recently made a bowie.
	So they took it all the way through, made their own bowie.
	And they, you know, it's a once a lifetime experience.
	They get to customize it.
	And it really brings back this love for crafting, for creating.
	It's just American.
	You just feel, you just have to create something with your hands that they have now that they can pass on to the family that, hey, I made this.
	I would love to do that.
	If I'm ever out in Arizona again, I'd love to stop by.
	And you're going to laugh, but the closest I get to anything like this, and it's so horrible, it's crude, but I have a shredder on my ranch as an implement for a skid steer.
	And this shredder swings these AR 500s steel, I can't really call them blades.
	They're like masses with a bit of edge.
	Yeah, like a little chiseled edge on it, yeah.
	Yeah, it's a chiseled edge.
	And, you know, eventually you hit enough rocks, which I do.
	And then you gotta, what you, what I do, I pick up like a Milwaukee hand grinder, like a battery powered hand grinder, and I'm going at this thing.
	And I'm like, it's, of course, it's going to look like crap.
	I'm just trying to get all the pits out of it, so it still has some kind of edge.
	Like, that's as close as I get to this.
	But you know what?
	That's, that's awesome.
	Yeah.
	Yeah, we could use that, you know, because you actually, you know, there's an idea behind that.
	Like, even though using a hand grinder is good, there's an idea, like, I have to get a point.
	Yeah.
	I have to control this so it doesn't look too crazy or funky.
	And, you know, you know, you and that, that's actually, we can work with that because there's hand to eye coordination.
	There's a thought process.
	You're like, hey, you know, I need to do this and I can't go too crazy on this.
	And so, um, yeah, that's really useful, just doing something with your hands.
	Well, and also, like, how do I hold this grinder so the sparks don't fly in my face?
	Right?
	That's kind of a basic question.
	You figured that out really quickly, by the way.
	Oh, let's and how do I not throw sparks on dry grass?
	You know, things like that.
	It's like survival skills.
	You know, and that translates really well in the shop because we get the same things.
	Some guys just like grind this blade, there's sparks hitting him in the face.
	And, you know, there's all kinds of things going on.
	We'll also get, oh, I mean, you know, we've had little fires here and there, which has been pretty crazy.
	You know, some guy was using like a little rag to wash his hair.
	to wipe his blade down and he left it right next to the grinder and it set on fire.
	So, Oh yeah.
	Yeah.
	So, you know, it's just common sense.
	You learn these things and you gain a skill.
	Yeah, totally.
	And it reminds me too.
	I saw a video yesterday of a guy who's supposed to be a chainsaw expert of how to fell trees.
	And he's out there with this, looks like a 20 inch chainsaw blade with no eye protection, shorts and tennis shoes going at this tree.
	And I'm like, dude.
	Like your lifespan, if there were a polymarket bet on how long you live, I'll, you know, I'm betting against you because that seems incredibly dangerous what you're doing that guy's just tried to win a darwin award there yeah clearly clearly but anyway uh all jokes aside you're in the business of making knives and blades and uh machetes or hatchets i don't i mean smaller versions uh different sizes
	you've got all of this available and again this is what's new folks this is the utility knife for the kitchen and it's Again, it's a magna cut blade.
	It's a G10 handle.
	And we've also got a new color.
	We've got blue handles available now for the chef's knife.
	So blue is available now just for the for the labor day sale and these are pre-order only.
	They're going to be made as you order them and shipped out to you.
	Just go to healthrangerstore.com slash labor day.
	All right.
	So John Roy, what's what's cooking?
	What's next?
	Because I know you're always playing around with new ideas.
	What's coming up or that you can talk about?
	Yeah.
	So There's quite a bit of things.
	First off, I want to say that all those knives are limit to run.
	So that blue handle is a limit to run handle once it they sell out, that's it.
	The Envision's are going to match the handles of the previous ones, and you can still get another handle to match your sets.
	So it really complements the Hearthfires, which is your chef's knife, which is great for chopping, great for in the kitchen, it's your typical kitchen knife, and now you got your beet slicer, your utility knife.
	So they really complement each other really well, and it's all limited, you know, limited runs.
	Now for our new stuff, we're working on so we have a couple of ideas, and we've been working on it.
	So number one is steak kniv knife.
	So we're thinking of two ideas here.
	One is steak knife sets and then a gentleman's steak knife.
	So it used to be like back then, you know, you would have your own steak knife and you would go to a restaurant or a cigar club or any of these gentlemanly things.
	And it was a tradition and it meant a lot.
	It was like almost a status symbol.
	I have my steak knife and that was custom made for me.
	They would pass it on.
	And it was a tradition that we've kind of lost and now we are working to bring that back because, again, this idea of ownership, this idea of heritage, this idea of having something that is unique and that you can take and that is, you know, bringing back a lot of American value.
	So we have two ideas, steak knife sets and the really high-end custom steak knives.
	And we're working on this cool Damascus that we might be using in those where they are folded steel like Damascus steel made in America with copper in it since we're the copper state.
	inlays into that Damascus.
	Wow.
	So we're really working on a lot of cool stuff, really moving the industry forward and just, you know, some really awesome cutlery.
	Will it have then a special carry case so you can easily bring it with you in your pocket?
	Yes.
	So we're working on two designs.
	So we're going to make the fixed blade version first with a really nice carrying case that you can take in.
	So it looks really cool and you can put it in your pocket.
	And number two is down the road, working with our CNC team, getting a steak knife folder.
	Oh, whoa.
	So you can open that up and take it in and then you can carry it anywhere.
	And it's going to be a great conversation piece and it's going to be very unique.
	So starting a whole trend, just like with the shaving coming back, and going back to the traditional razor blades and masculinity, American masculinity, and bringing back these traditions.
	The folders get really mechanically complicated, don't they?
	I mean, not only does it have to fold figure out the locking mechanism.
	You know, is it a liner locker or what?
	So I noticed, I mean, you don't typically do folders.
	No, we don't.
	I mean, we have a lot of experience in folders.
	We've made folders over the years, a lot of them handmade.
	And so these handmade folders, um, they're just time consuming.
	And so we are now machining.
	So using our machines, we're coming up with these folders that will be, you know, stick knife folders.
	And we're looking at a lockback system.
	So that way, it locks out really good.
	Because, I mean, these are not, you know know, self-defense folders or these are steak knife folders.
	So they'll lock back and that way you can eat it with your steak.
	And it's going to be something really different, very unique and using some really high-end material.
	This is going to be different than a steak knife set and those are going to be really nice.
	But this is we're talking about American forged Damascus with copper inlay.
	So it's going to be very unique and it's going to really help the person to, I mean, we'll even work out something where they can pick patterns and personalize it a little bit.
	But, you know, that's something that we're working down the line that we want to work out with you guys and see what's coming up.
	You know, there's such a trend happening now where people are getting back to reality more.
	So because we've lived in this era of financialization and virtualization and everything's AI now and everything's, you know, make believe or deep fakes, you know, whatever.
	The thing I love about your knives is they are real tools.
	I mean, you can't get more real than guns.
	There's no replacement for that.
	Like I can't go to chat GPT, you know, and tell me what it feels like to have a good quality knife and get something done.
	It doesn't count.
	Like, and that's why these have intrinsic value that lasts generations because it's real.
	It's not virtual.
	And even if the whole freaking system collapses and the internet stops working and all your crypto goes to hell, you can still cut potatoes and vegetables and steak.
	You know what I'm saying?
	It's a return to reality.
	Yeah, it's tangible.
	And because it's tangible and you can feel it and you can touch it.
	And not only that, but because we use top notch materials, those materials are actually hard to find.
	It's not easy to get MagnaCam.
	And that's why the value and the price is just going up, up, up, up, up.
	So that your return on investment is going to last a long time.
	We have people that have bought some of our original Dawson's skinny knives, you know, just or even original folders.
	You know, they must have paid like fifty dollars.
	Today they're worth a thousand.
	Wow.
	And so it's just, yeah, and it's intrinsic value.
	And so that's something when you have something American made.
	People want it.
	And we don't do cutlery knives a lot.
	So we've had so many people want it.
	And that's why we partnered with you and made them exclusive through you.
	So this is the only place where they can get it.
	Same thing with the Escape from LA.
	Same thing with the Recon.
	You know, all these guys that we worked with you on for survival knives and cutlery is all limited and exclusive.
	And the value that you're getting for it is, is amazing already.
	And you're going to have that for generations.
	And that's our whole goal.
	We're not going to compromise.
	I'm right there with you, John Roy.
	When are we going to get some more Tomahawks?
	available.
	I mean, this is badass.
	This is just the ultimate.
	I mean, look at what's on this end, folks.
	Oh, yeah.
	And the cutouts here for the weight and balance, the G10 handle, I mean, look at the curve here.
	So when you grip it here, you are not going to slip off.
	You know, you have a very secure grip.
	The length is just right for leverage.
	This is such a multi-use tool.
	But right now, I would imagine today, this has got to be like over a thousand dollars, you know?
	Oh, yeah.
	Right now, just to make that on MagnaCut, it's going to be about $1,200 to $1,500.
	I would imagine it.
	And it takes a lot of steel and it's very unique.
	And so what we're doing is we're coming out with a Procut version.
	Okay.
	So we're working out the Procut version.
	Well, I mean, you don't have to pay tariffs on Procut.
	Right.
	Yeah, that's a huge plus.
	If you get a Procut version of this, we'll carry it, of course.
	What, what would that bring the price down to?
	Oh my gosh.
	Just let me tell you, this is what tariffs and taxes and French inflation does to you.
	Something like that that's in Procut will probably be like 600 to 700.
	So like half the price.
	Yeah.
	I mean, it's not stainless steel, but we have so many different ways.
	to work around that.
	That is the disadvantage that it's not stainless, but that's why we've been testing and we found some good FDA approved, environmentally safe, just ceramic spray that you can put on it that is not teflon or anything like that.
	And that works really good, or we also have experimented with a type of beeswax all natural coating on there that works really well.
	So we've been experimenting with this for a while, but that is the one disadvantage.
	Procut is not stainless, but we have found right now we're going through a heavy monsoon up here in Arizona.
	So every day it's raining and we've just left them out there.
	So, like, two weeks.
	I mean, it's amazing.
	We've gotten so much rain and no rusting so far.
	You know, what I use on my ranch all the time is a lanolin spray.
	Oh, yeah.
	I mean, talk about rust proofing.
	And, you know, it's extracted from sheep's wool.
	And lanolin is, I mean, it's amazing.
	It just rust proofs everything.
	Like, if I, let's say, if I change the battery on one of my, you know, pieces of equipment, let's say, change a skidsteer battery.
	And you know how those terminals are always rusted all, all.
	So whenever I change a battery and I put the terminals back on, I spray that sucker down with lanolin, like, all over, to where it's all gummy, gummed up.
	And then, you know, two years later, I'm back to change that battery.
	Guess what?
	No rust.
	Yeah.
	So, you know what, that's the thing is, it's going back to these ways that we've already solved these problems.
	You know, we've just forgotten, we've just forgotten the solutions.
	And you know, lanolin, yeah, that's an excellent idea.
	And that works really good.
	See, that's the thing.
	Our, our fathers, you know, our grandpa's, they've already solved it all this stuff.
	And that's why we have to get back to America and America made.
	See, today, everything in this modern world is based on China.
	And so that means that you got things that are breaking down.
	It's based on that mentality.
	And then you don't have anything that lasts, and that's why the knowledge of how to take care of things is becoming lost.
	Yeah, that's, that's, well said.
	And I think people are going to be forced to bring that knowledge back because now you can't afford to buy a new, you know, appliance every year.
	You're going to have to make this one work.
	I've seen people online saying things like, hey, will somebody just start a company to make appliances like they were made in the 1970s?
	We don't want all these silly features.
	We don't want smart anything.
	We want it to just freaking work.
	Like turn the knobs, press the button.
	It's got a buzzer, whatever.
	It just needs to wash the clothes.
	It doesn't need to go on the internet and run queries or whatever.
	I just want it to wash my freaking underwear.
	So somebody should launch a company like that.
	Hey, there is one.
	Actually, there is one.
	And we researched it because we were sick and tired of that with our laundry.
	And they're called, yep, Speed Queen.
	Speed Queen.
	That is the Speed Queen.
	They've been around since 1900s.
	Yeah, that's an old brand.
	Yeah.
	It's an old brand.
	It's been all American made.
	I mean, it costs a lot.
	I mean, it's like, you know, three thousand dollars.
	But I mean, you only buy one and they actually have a ten year warranty.
	And it's a great appliance, very basic, but it works and everyone swears by it.
	Huh?
	Well, I'll keep that in mind.
	Because the same thing is true with a refrigerator.
	Like, I don't need a refrigerator to like monitor when I'm out of something.
	It's like, I've got to have a bowl.
	I can't see it.
	Come on.
	Yeah.
	I mean, how do we live this long without getting an email reminder you know that your milk is out or whatever it's insane grandma didn't need freaking email reminders she had it all figured out anyway you know what she smelt the milk okay that's so good yeah right you look at the container whatever not i don't even have milk in my fridge anyway it doesn't matter i've got like avocados and and stuff okay so let me ask you this you you moved to a new
	facility what was it like two years ago or something yes that is correct we're in a 12 000 square foot facility okay and you're in arizona and i remember you had there were a lot of challenges getting all the power infrastructure in place because you use these CNC machines, which are very power hungry.
	How has the infrastructure been working for you now in terms of your Arizona location power, you know, operations?
	I would say right now we're just about to fire on all cylinders.
	And so a lot of innovations, a lot of things, machines are online.
	I just got done upgrading machines.
	So we literally pulled everything out of a machine and just rebuilt it the way we wanted it.
	And so it works really good now.
	So I'm finalizing that using my engineering degree on that one, but it's not fun, but it's great.
	And so, you know what's really cool?
	I think the coolest thing is seeing my sons and my nieces and my nephews who are third generation, you know, Gen Zers, and I don't even know what's the one below them, but really take to wanting to machine, to be responsible, to be needed.
	I think that's a really big thing.
	And like they used to be on their phones a lot.
	They used to be on computers.
	And now that we have them in the business working and doing their own things and teaching them how to be responsible, how to have discipline, which is freedom, you know, and showing them, you know, what they can accomplish, what they're able to produce, how to create.
	I'll tell you what, it's been an amazing experience is that they don't even touch their phones.
	They're committed to this company.
	I've seen amazing things that they have done, innovated.
	But another thing is being fiscally responsible.
	My son just saved up and bought himself a car.
	And so, you know, he just saved all his money from working and just.
	I just didn't blow it all a bunch of crud and just bought himself a car.
	Wow.
	I think the generation they need hands on experience because younger people, I mean, like think of the way that you and I grew up, we were hands on.
	I mean, when I was growing up, we didn't have the internet.
	We, you know, we didn't, we didn't have mobile phones at all.
	We were climbing trees and building forts or whatever.
	You know, and that's, you're absolutely right, Mike.
	I mean, we had dial-up internet, which was ridiculous.
	And so no one used that.
	You know, and so you look at it, we had to use our brains.
	We actually had to come up with the facts.
	We couldn't go to chat GPT.
	We couldn't go to Google.
	We actually had to know it and we had to retain it.
	And we actually had to use our memories.
	I actually had to remember phone numbers and remember where my friends lived.
	I didn't have to go on my phone and see, hey, where my friend lived?
	Yeah.
	No, I actually had to know and how to get back home.
	And I'm starting to see this.
	This generation is hungry to be needed, not to be cast away.
	And I think everyone's betting against them because, you know, they're like, well, they're worthless.
	They got all this stuff.
	But what you're really seeing and you're starting to see it more and more is a rejection of all this technology., all this assistance, this is what we're seeing is what they're calling normalizing.
	People just want a family.
	They want a good job.
	They want to go to church.
	They want to be responsible.
	So you're seeing this new pushback that is now, I guess, counter culture to what has been going on.
	Well, and there's also going to be a human labor counter culture against robotic labor.
	And John Roy, you're in an industry that's very uniquely positioned where robots will never be able to do the labor that they're supposed to do.
	the level of craftsmanship that you've described.
	Number one, they just don't even have the sensors to get the feedback of what they're feeling when they're using a grinder or whatever, right?
	So you're going to be well insulated from robotic automation on that side.
	You're using CNC machines just to do the, just cutting out the steel plates, which makes total sense.
	That's like, you know, using a combustion engine, you know, having a pickup truck to drive.
	I get that.
	But so many of today's youth are going to find that their skills, if they're re-stocking shelves at a grocery store or they're working in a fulfillment center, that's going to be obsolete and and they don't have see if your only skill is like oh i can pick up stuff because i have opposable thumbs and fingers in a fulfillment center like that's going to be replaced so quickly but the skills that you're teaching youth are skills that go so far beyond that that's a lifetime asset
	that can never be replaced by a robot what are your thoughts on what this generation or the young generation is going to be facing in terms of being made obsolete by automation.
	It's coming.
	You know, I see it in a lot of things.
	I deal with a lot of trades, especially with the education, and I deal with a lot of people.
	Titans of CNC is one of them.
	He's trying to get education in CNC.
	We see, I mean, there's AI even working its way into programming.
	I mean, it could do 80 percent of the CAM design.
	You know, you just tell it what you want and it'll do 80 percent.
	You still got to check it now, but it's learning.
	I just see it across the board and everything.
	And the idea is, is I had a conversation.
	I said, if you want to freedom, and that's what America is all about, and heck, that's what Christianity is all about.
	So, all about freedom.
	But, in order to have freedom, you have to have discipline and discipline of the mind.
	You have to have a moral standard.
	You have to have accountability and you have to have responsibility.
	And if you can do those four things, then you could be free.
	Nobody's going to care what you do as long as you have those four things.
	Like driving a car.
	If you have those four things, you can drive from LA all the way to New York.
	But if you decide to go drinking and driving or you decide to, you know, smoke pot or just go crazy on the road because you feel like it, you're not going to get very far.
	And then there goes your freedom.
	Then they care.
	I'm teaching the youth, and we've been talking about this, is that teaching the youth to think.
	You should be able to do the math in your head.
	You should be able to do all these skills and learn one thing.
	You should be able to start a business.
	Because if you can have a business, then you are at your choice of what you're going to do for your business.
	So you can automate or you can do this, but you have the knowledge.
	You have the understanding of how to manage your money.
	You have the moral standard of what you're going to do with the people, because people are very precious.
	And so you have to take it to the next level.
	And you're going to have to be there.
	The people who want to be employees, the people who don't want to think, they want to go to ChatGPT for everything, then what they're saying is I am taking away my ability to have accountability for anything and I am giving it to this machine because I'm using that machine or that software, ChatGPT, to do everything for me, to solve all my problems.
	Well, then the logical next step is you're the middleman.
	Let's get you out.
	Yeah.
	And that's what companies are doing.
	And so they're like, you're just the middleman.
	You're not thinking, you're not innovating, you're just collect coming to a crossroads.
	We either have two choices.
	Number one, we train our youth to think.
	It's not going to be easy.
	People say, well, I can't reach out and communicate.
	Well, yeah, you can.
	You know what?
	You teach them respect.
	You teach them to be a man.
	You show them what it means to be a man or a woman.
	They hunger for that.
	You tell them that, you know what?
	This food is better if you make it from scratch, from real ingredients, than going over here and buying this pre-packaged stuff.
	This is easy, right?
	But no, it's not.
	And the most popular thing I tell the kids is, choose your heart.
	Life is hard.
	It's going to be very hard.
	If you want to have an education and you want to be free.
	and you want to have a future, you're going to have to work really hard and it's going to be very difficult.
	It's going to be uncomfortable.
	You're going to have to expect failure and overcome it.
	That is one type of hard, but it benefits everyone around you.
	Now, allowing yourself to have chat, chat, chat, GPT and just getting convenience food and just ignoring the labels and saying that doesn't matter to me, that's going to be hard too because you're going to lose your job.
	You're going to have to scrape by.
	You're going to have health problems.
	You're going to have to deal with a lot of things in life.
	You probably have a broken family or not a family at all.
	And that's going to be hard on you.
	So in this life, it's hard.
	Something else is happening that's right along the lines of what you're saying.
	Remember five years ago, the message to youth was learn to code.
	Learn to code.
	And society looked down upon the more physical jobs like knife making.
	And what was celebrated was this digital space.
	Learn to code.
	Be a programmer and the future is yours.
	Well, guess what?
	Today, it's been flipped completely upside down.
	There are computer science graduates can't find jobs except working at Starbucks.
	I use AI to write code.
	Because, you know, I'm...
	And it does it perfectly.
	And you don't, like, learning to code will not give you a future now, not now, because the machines can code better than you.
	The machines can code better than anybody.
	But what you do, John Roy, and what you teach, what your family does, the machines will never be better.
	than humans at doing that.
	So the whole thing has been flipped upside down and the youth that learned a skill, and it could be plumbing, electrician., H vac specialist, right?
	These jobs are not going to be easily replaced or even ever fully replaced by robotics.
	Think about that.
	So the trades, the skills are the assets at this point.
	Yeah, exactly.
	And you know, Mikey, you hit the nail on the head and that's perfectly set because you look at this life and they're telling you that those trades back then, you know, there was no future.
	And they were trying to fill in the ranks.
	Illegal immigration and a lot of that stuff.
	True.
	And now today we realize that AI is taking over all this coding.
	And I just like, told you, even CAM coding, I mean, that's 80 percent, you know, accurate.
	And eventually it's going to get to 100.
	You know, there's a choice, you know, and, and, you know, I'm a Christian and there's a choice.
	Where am I going to seek knowledge?
	Where is my knowledge going to come from?
	You know, there's books.
	I read books.
	You know, there's a lot of studying, you know, but I like to get that up here and not just have some AI.
	It's either A, I'm going to have the AI do everything for me, B, I'm going to trust in my God.
	Because, you know what?
	He cre created everything.
	So I think his knowledge of everything is a lot better.
	So I'd rather go and search through Jesus Christ than search through AI.
	And so far that has helped.
	That's a lot of my inspiration, a lot of these ideas, designs, a lot of these processes, you know, teaching people to be independent and reliant.
	Because if you're reliant on ChatGPT, eventually you're going to become a slave to it.
	Anything that you're reliant on, you know, that's going to be your life.
	And they actually have studies.
	Your brain just entrophies pretty bad.
	And it takes a long time to get out of that and that's only for a little bit of use of chat gpt so yeah no we have a choice and that was an interesting concatenation of atrophy and entropy but yeah both are true though you're you're exactly right um because it becomes like chaos when you don't you don't train your brain to think in a rational,
	linear, goal-oriented manner.
	Like, I need to achieve this.
	How do I get that done?
	And that's why I love what you do, John Roy, and I love what you're doing.
	Your products here, let me just mention this again.
	This is what's available now during the Labor Day sale.
	Okay, so these are the new utility knives, great for the kitchen.
	And it's a limited run.
	Only 100 sets are available.
	It's pre-order only at healthrangerstore.com slash Labor Day.
	And we've got the larger chefs knives that have a now a blue handle available during this sale event.
	And then the other knives I mentioned are also available.
	There's some inventory.
	I got to be careful how I set this down.
	I just accidentally sliced a little bit of the microphone cable right there.
	They're very sharp.
	But the other knives, while we still have inventory, they're still at the lower price before the Magna Cut price increase kicks in, which will be dramatic.
	So support us and support the Dawson Knife Company by shopping with us during this Labor Day event that begins on the 28th.
	That's Thursday.
	And it runs through Monday night, September 1st, I believe is the calendar date on that.
	And John Roy, I just want to say, you know.
	God bless you and your family and how you're keeping this skill, this craft alive in America right there in Arizona using American-made components, churning out the best.
	quality in the world for your category, your expertise.
	It's absolutely amazing.
	Thank you for all that you do.
	Is there anything else you'd like to add before we wrap this up?
	Yeah, I just want to thank you so much, Mike, for helping us and getting these products out to your listeners and really supporting America.
	You've done a amazing job supporting American businesses and really bringing awareness to health.
	My kids actually listen and they're they're starting to buy some products and they're learning.
	It's helping the next generation.
	So I just want to say that when you buy these products, you're really helping America.
	You're helping these values that we just talked about and to instill into the next generation because it's a fight.
	You know, you're at a crossroads.
	You can decide which way you want to go.
	And I hope that when you look at these pieces, that there are heirlooms that you would want for your family and to pass out for generations.
	That's right.
	That's exactly what they are.
	Well, thank you, John Roy.
	It's a pleasure to have you on today.
	Thank you for the update and for making these available to our audience.
	These are also just amazing conversation pieces.
	You know, I guarantee you that your friends have never seen a knife of this quality and craftsmanship in anybody's kitchen.
	And the metallurgy in this, just the creation of MagnaCut and what that means in terms of essentially stainless knives, it's groundbreaking.
	But thank you so much for joining us today, John Roy.
	It's always a pleasure to speak with you and say hi to your kids and your family members and tell them we're supporting you and your company and everything that you're doing there.
	Thank you so much, Mike, and God bless you.
	Okay, God bless you as well.
	All right, that was John Roy, folks, with Dawson Knives.
	And if you want swords, by the way, you can just go straight to their website and check out all their sword collection.
	Although they rarely have them in stock, I've noticed because everybody wants them.
	It's such high demand.
	They can't even keep up with all the demand, but you can check those out at dawsonknives.com as well.
	For the kitchen knives and everything that we're offering, the functional, the tactical knives and so on, just shop at our store, healthrangerstore.com, and just search for the word.
	Dawson or the word knives and it'll bring up the full collection.
	And remember that many of these are limited run only.
	This isn't some mass production factory out of China.
	These are handcrafted in Arizonaona with expert level craftsmanship.
	So you're just not going to get anything like this anywhere else in the world.
	So thank you for supporting us and for supporting the Dawson Knife Company.
	I'm Mike Adams, the Health Ranger, the founder of Brightion and Natural News.com.
	Take care, everybody.
	Take care, everybody.
	brand new at the Health Ranger store and available only in a limited run we now have a new utility knife from the Dawson Knife Company.
	This is a magna cut stainless alloy combined with a G10 handle.
	This will last multiple generations.
	This is an extremely high quality Made in America knife for the kitchen.
	It will slice through vegetables and meats and bones.
	It holds an edge.
	It has a very high Rockwell hardness.
	And this is brought to us in a limited supply run.
	There are only 100 sets of these available or 100 units during our Labor Day sale at healthrangerstore.com slash Labor Day.
	There are a couple of different handle colors.
	Here's the other one that you can choose if you wish, but the knife geometry is exactly the same.
	And I don't know if you can see a little bit.
	It's got a bit of a thumb indentation right up here.
	And it is, of course, Magna Cut steel, which means that the price of this is going to go up significantly in the coming months because of tariffs and the fact that Magna Cut now has to be sourced outside the United States where it used to come from Syracuse, New York.
	At the same time, we have the chef's knife, which has been very popular.
	And you can see this is more of a hefty knife.
	Really great in the kitchen.
	Everybody loves the ergonomics.
	I don't know if you can see even the shape of the handle, how it fits in the hand.
	The ergonomics are just outstanding.
	People say it's like slicing through butter with a hot knife.
	You know, I guess that's a cliché, but that's what people say about this knife because of the incredible edge that I'm not going to run my finger across.
	Not at least not that way, not linearly.
	Well, oh, whoa, that is very sharp.
	Keep all your fingers, folks.
	You will need them in order to write prompts for the AI engines.
	In the meantime, you can get all these knives.
	Oh, this is available with a blue handle on this limited run during our Labor Day event, which ends September 1st at midnight.
	You can find all of these at healthrangerstore.com/Labor Day.
	No space or anything in that term, just healthrangerstore.com slash labor day and if you want to check out the other Dawson knives that we have because we've partnered with Dawson I've even helped co-design many of their knives if you go to our store healthrangerstore.com and you search for the word Dawson or the word knives you will see some of the other knives that we have available from Dawson including the famous escape from LA knife right here and we've got the covert knife we've got the residence tactical knife
	as well as the bushcrafting knife here which is popular and here's the chef's knife and you'll see the utility knives added here shortly so thank you for your support you will love these knives, they will last a lifetime and beyond.
	And you can get them at healthrangerstore.com/laborday during our labor day special sale event, which also brings you many special bonuses.
	In fact, just by purchasing one of these knives, you will qualify for free gifts that are very valuable, free nutritional gifts.
	You can find out all the details on that at that landing page at healthrangerstore.com/laborday.
	And thank you for your support.

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