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Aug. 28, 2025 - Health Ranger - Mike Adams
54:44
Mike Adams Interviews Michael Twer: Delilah Home’s Sustainable Textiles...
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Welcome to today's interview here on Brighteon.com.
I'm Mike Adams, the founder of Brighteon.
And as you know, I believe deeply in protecting our agricultural environments from toxic pesticides and herbicides.
I've led a lot of the effort to test foods for glyphosate, for example, and talked about the dangers of organophosphate pesticides.
And, you know, you get a lot of exposure to these chemicals, even outside of food.
It's very important to understand that when you buy non-organic towels or washcloths and so on, that you're actually supporting the mass poisoning of our planet, maybe somewhere else, but the poisoning is still happening and there can be trace amounts of those pesticides and herbicides still in some of the textiles.
So it's really critical to also practice organic lifestyle choices in everything, even outside of food, but also with clothing and towels and things like that.
And so I wanted to invite on a guest today.
His name is Michael Tuer, and he's the founder and CEO of a company called Delilah Home that we have partnered with to help bring their products to the marketplace because they're really special.
And of course, they're organic and so much more.
Michael joins us today to tell us a story about his company and what this is all about.
Welcome, Michael.
It's great to have you here today.
It's great to be here and thank you for the opportunity.
Well, thank you so much.
And since this is the first time that we've been able to speak like this, give our audience a little bit of background of who you are, Delilah Home, and why, why this matters to you.
Great, great.
Well, again, thank you for having me on your show.
Delilah Home is a six-year-old sustainable home textiles company.
We produce bath towels, bedding, beach towels, kitchen towels, all from sustainable material.
We got into the organic category roughly about 10 years ago.
I was in before I started Delilah Home because we wanted to offer the consumer some of the cleanest textiles that are out there.
One thing that we don't realize is your skin is your largest organ.
What touches your skin is almost as important as what you put in your body.
So we wanted to come up with a product line that not only is it safe for people to produce, also for safe for people to use.
So we created Delilah Home and all of our products are certified to what's called the GOTS standard.
GOTS is the gold level standard for textiles.
That basically means that from a non-GMO seed all the way to the time our products get to your home, zero harmful chemicals ever touch our products.
That's huge.
And that standard, I'm aware, is very difficult to achieve.
It is.
And the good news to all this is that there's tollgates along the way to have the checks and balances to make sure that there's no greenwashing.
Now, our industry, the textile industry, is not regulated.
It's not like food.
So if you have an organic bread or organic flour and you put the USDA logo on there and it's not organic, you can get major league fined.
In the textile world, there really isn't any regulation because it's a processed product that comes out as finished.
And the USDA and the National Organic Program, they don't monitor that.
But organizations like GOTS work with our current folks in Washington to make sure that there's some standards that are in this category so that we're not using products that can be very harmful to us.
Well, and that's why I want to have you on because I think education is the key here.
The more consumers understand about what they're buying, then they can make informed choices that are more aligned with their values.
And I've always taught clean living, clean foods, superfoods, nutrition, but also being clean in your personal care products and avoiding toxic skin lotions and shampoos, deodorants and laundry detergents, et cetera.
And also, folks, look, if you get some of these towels, please do not wash them in tide, cheap laundry detergent.
Come on, do yourself a favor.
Get some high-quality, fragrance-free laundry detergent.
But let me just give out the URL.
If people want to get these organic towels and we'll tell you more about them, our URL is healthrangerstore.com slash bath, B-A-T-H, and that will take you to the collection, which is more than just towels.
We'll talk about that.
But this is one of your products.
Now, I believe that the cotton you already mentioned is non-GMO seed.
That's also really important to our audience.
And that it's organic agricultural production.
And the country of origin is Turkey, correct?
We get our organic cotton from India and Turkey.
And then we ship it to Portugal.
All of our products are made in Portugal where our factories are state-of-the-art.
They have some of the lowest carbon footprint in all of Europe.
And I have sourced from many different countries, and I found that Portugal is just the easiest to deal with.
They're good people.
It's not about saving face, and they do what's right.
And Europe has some of the strongest and strictest environmental standards in the whole world.
So there's a feeling that when you buy an organic product from us and comes from Europe, that there's a feel-good feeling that it's coming from a factor that truly cares.
And you know, that's interesting.
Trump just completed the new trade deal with Europe.
Just happened.
So there will be no tariffs from Portugal on textiles.
Wow, that's still to be on.
No, I wish I hope that's the case.
Okay, that's what I understood.
But you go ahead, tell us.
15%.
So that obviously that's breaking news.
And man, I hope that there's no tariffs because.
Oh, no, I think you're right.
I think it is 15%.
It's no tariffs the other way.
Yeah.
It's no tariffs from the U.S. Okay, I'm sorry.
Thank you for correcting me.
15% tariffs.
So, but that's at least that's not 100% tariff.
You're not going to have to like double your prices.
But will the 15% affect you?
Yeah, it has affected us because raw materials have gone up.
They haven't come down.
Freight is kind of staying somewhat at a decent level, but our prices have gone up slightly as a result of that.
Now, I guess we're very fortunate that we're not sourcing from Turkey or Pakistan or India.
India has got 50%, which is crazy.
Totally.
Yeah, that's bonkers.
That's bonker level tariffs.
But at least from Portugal, then it's 15%.
That's kind of manageable.
But what I want to point out is that the embroidery and the textures and the stitching and the designs here, I mean, we can't really show it easily on camera, but it's really nice.
I mean, when people see these, they're going to say, yeah, go ahead.
Let's look at your camera.
Talk about that.
Yeah, it's very nice.
They're very comfortable.
Yeah.
So what we have is, you know, there's all different levels of thickness.
And it's called GSM.
So it's how thick the towel is.
And ours is 700.
And because we use organic cotton, there's no chemicals that attach to the fiber.
So as you continue to wash, our products are, they actually get softer every time you wash it.
And kind of going back to your comment earlier about, you know, do not use, you know, tide or any chemical detergent.
One thing that we recommend is using baking soda.
Absolutely.
It's great.
Just a cup of Armin Hammer.
That does great.
And then in the dryer, dryer balls with some essential oils, and you basically detox your clothing.
See, I am 100% with you on that.
My audience knows because I rant about the fabric softener fragrance chemicals and the laundry detergents.
I'm like, why would you wear clothes that you've soaked in poison?
You know, it just doesn't make any sense.
I love your idea of using essential oils.
And I like, by the way, in laundry, I like to use a little bit of clove oil with, have you ever heard of the recipe called thieves oil?
Yeah, yeah.
Yeah.
So it's pretty heavy on clove and cinnamon.
Sure.
And I love that in laundry.
That's that's one of my, in fact, we're actually coming out with like a thieves oil spray.
Yeah, but as far as I'm concerned, you know, you wash in baking soda or a really clean non-fragrance detergent.
And then in the dryer, you can use dryer balls with essential oils.
And then with this organic cotton, I mean, it's the best of everything coming out.
That's something that we do in our house that just kind of detox as much as we can, especially like when you're sleeping in your sheets.
You know, you're hopefully in your bed, you know, eight hours a night.
And obviously, the sheets are touching your skin.
One thing I want to point out too, the difference between organic cotton and conventional cotton.
Conventional cotton has proven to use up to 40% of all herbicides and pesticides in the world.
So it's kind of like the hidden dangers.
even though you can have natural dyes, but once you get to the processing stage in this category, there's a lot of hidden chemicals that are used that go unregulated.
So with this GATT certification process, as I mentioned earlier, is that it takes that step by step to make sure that there's no issues.
One other sidestep to that, it also has a component where child and labor safety standards are also included in that.
So making sure there's no child labor laws, not making any accusations, but it's also part of just this whole process to make sure that who makes your clothes, that it's safe for them to produce and safe for people to use.
So I think that's a really important message because if you're shopping for textiles and you're shopping for just the low price, there is a high cost to the low price.
And that cost is upstream, just like you're talking about.
And that cost is in toxic pesticides, herbicides.
You mentioned the possibility there could be child labor in some unregulated factories.
We know that exists in apparel and shoes and other textiles.
So it probably exists in bath towels and so on.
And that's really important.
I think people today, they want to make purchases consciously.
They want to know where this came from, who does it impact, and is my purchase actually, in essence, voting for my belief system all the way upstream.
Does that make sense?
Yeah, it does.
And buying quality versus quantity, we've become kind of a, well, we're a consumer country.
I mean, that's just to begin with.
If 30% of the world's population is consumed, that we're consuming the 30% of the world's consumption, but we're 5% of the world's population.
There's a trade-off there.
So we're so used to getting the $4.99 t-shirt from a discount retailer.
But if you wear it a couple of times, you throw it away or you get that goodwill feeling where you dump your stuff off at Goodwill that you don't want and feel good about it.
The quality of products that you buy is important.
And it kind of goes back to when we kind of grew up of having linens that lasted a long time.
I mean, I still got my linens from when I was a little kid because they were made well, you know, 50-some years ago.
So you kind of get what you pay for.
Yeah, that's a really good point.
And I also want to mention that you do more than just bath towels.
So folks, if you go to healthrangerstore.com/slash bath, here's the full selection that we have.
You have kitchen towels here.
You have bed sheets here.
These are the organic hemp bed sheet collections.
And then you've got a dry tech dog towel, which my dog will be very happy about here.
I'm not going to get him all excited right now because he'll want to go play.
But he's here.
He's hanging out.
And talk to us about the organic hemp that you have for the bed sheets.
Is that something you're going to continue or are you replacing that with cotton or what's the story?
We're one of the first to come up with organic hemp.
And it's been a great ride.
My biggest challenge right now is that prices have gone up to a point where it's becoming very, very expensive.
But the beauty of hemp is that it's a natural fiber.
It regulates your body temperature really well.
So if you're a hot sleeper, it cools you down.
If you're a cold sleeper, it keeps you warm no matter what temperature it is outside.
So it's actually a really great product.
And I know there's a big push here in the U.S. to produce industrial hemp because it brings nutrients back to the soil.
True.
So I know organic cotton, 90% of the U.S. organic cotton is made in West Texas and Lubbock.
And I'm good friends with the TalkMac folks in that area.
So they're looking at possibly using hemp as an alternate crop to bring the nutrients back in, which makes a soil a lot richer.
When it makes soils a lot richer, then your next yield is a lot greater.
So it's kind of like that food chain of just making sure that the soil continues to reinvent itself, but also that the yields increase without having to use any chemicals.
Hemp doesn't require pesticides or herbicides, and it grows real quick.
So it's a really cool product.
Wow.
Yeah, absolutely.
I'm really glad you mentioned that because also it's extremely durable.
People want that long-term life out of the products.
And, you know, look, your products are not cheap, right?
They're not the low-cost bargain option, but they're going to last many, many years.
And the experience with them is going to be vastly superior.
And, you know, I want to mention to our audience too, and I'm not going to mention any names, but of course I was approached by another individual who has been very active for a number of years in conservative politics and wanted me to sell his pillows and sheets and things like that.
And, you know, I have standards about cleanliness and organics.
And I just said, pass, you know, and I'm not attacking anybody.
Everybody's got a choice of what to buy.
But if I'm going to recommend something, it's going to be organic.
It's going to be fair trade.
It's going to have certifications.
Like that's what matters to me.
And that's why I'm so glad to find you here.
You know, how do we not know about your company all this time?
Well, I mean, we're a small North Carolina family-run company.
And, you know, we're like many others.
I mean, we're trying to navigate through some of these tough waters.
But we also sell to other retailers, Macy's and Bloomingdales.
And across the board, I mean, we have thousands of five-star reviews.
So, you know, it just, it's a matter of creating awareness, but also it's what consumers' needs are.
You know, going to the big box stores and buying something that's $9.99 that could come apart in a couple of days.
You say, oh, I'll just buy another one versus saying, okay, I'm going to make that investment on getting good quality tiles or good quality sheets.
One quick side note, when Oprah was getting her first start, first thing she bought was a good quality set of sheets.
I wish it was Delilah Home.
And maybe sometime in the future it might be.
But getting a good night's sleep is just as important.
And when you're buying the cheap sheets that are made with a blend, and whether it's a polyester or some other material, it may feel soft, but it can make you sweat, which can ultimately impact how well you sleep at night.
So our organic cotton sheets, they breathe really well.
And they also, I mean, there's great feeling sheets.
And how much have you taken a deep dive into the history of cotton?
Because I'm not sure our audience appreciates how much this one fiber has altered civilization.
Is that something you've really looked at closely?
I haven't to the point of probably, you know, I should know kind of the origins.
I know when the cotton gin first came out and cotton just kind of changed everything.
But then you kind of went through the revolution of back in the 80s when polyester started to come out and overtake cotton because it was cheaper.
You didn't have to worry about weather conditions, whether it's a drought or whether it's too much moisture that can impact a crop.
But cotton and just the natural fibers are really starting to make their way back into our world because of all the things that we're finding out about all the synthetic material that is out there.
Yeah, I am fascinated by fibers and especially things like alpaca wool, let's say, right?
Which is a totally different category and many times more expensive.
But these natural fibers, which are just synthesized by plants for our benefit, it's another miracle of mother nature.
These fibers, I got to say, without them, human civilization would not be possible, actually, across the board of all these different fibers.
And you think about how do you make rope?
It's a plant fiber that goes into it.
How did you make sales for the ships that sailed the Atlantic?
Ah, you know, it's hemp.
It's hemp fiber.
And just the history of fibers is an amazing tour in the history of human civilization.
Yep.
So it's kind of back.
I think, you know, back in the 80s when it was quicker, stronger, faster, and more, and how China really came to the front position for mass production.
That was kind of a part of it because it was cheaper, cheaper.
And again, it went into the consumer world of, okay, I can buy something cheap.
It's going to last X amount of time.
That's okay.
And I'm going to throw it away and I'm going to buy another one.
Well, yeah.
And that system is not long-term sustainable.
That's for sure.
Although it does create great landfill mountains.
And speaking of that, and that's where, you know, Delilah Home is known for its sustainable fibers and really being on the cutting edge.
And we took a look at the landfills.
Okay.
Well, what is consuming a lot of landfills?
It's plastic bottles.
True.
We have developed a proprietary product called Dry Tech, which reclaims anywhere from 20 to 40 water bottles and turns it into a very soft, a very durable towel that can be used on the beach.
It can be used for sports and also can be used for pets.
And on your site, we have the Dry Tech dog towels.
So now is the product made from waste or reclaimed from post and pre-consumer waste, we're turning that waste into something that is beneficial.
And the really cool thing about Dry Tech is because of low reactive dyes that we use, same in our organic cotton, we're the first 100% recycled towel that can be recycled again.
Oh, wow.
Wow.
Which is, and this is our story that is underdeveloped.
But the dog towel, the dry tech dog towel that you mentioned, we do have a take back program within a year.
So basically, if you have a beach towel, if you buy one of our dog towels, you could send that back to us in one year or send it back to Health Ranger, and then we'll give you a discount.
And then from there, we'll either repair it, donate it, or turn it into scrap and turn it into something else.
Now, to my knowledge, there's very few products out there that you can recycle it again without it's really losing its inherent characteristics.
Aluminum is one.
Aluminum, you can recycle over and over and over.
But a lot of textiles that we use today are made with blends.
And the technology is coming, but it's not there yet that can distinguish between a polyester and a cotton.
So everything we can do is 100%.
And Dry Tech is a really cool product that absorbs well, dries great.
It's antimicrobial, and it can be recycled again.
Now, so the Dry Tech name, that's exclusive to your company?
Correct.
Okay.
And now I don't have one of your Dry Tech towels here, so I can't say what it feels like, but one of my concerns is that it wouldn't feel as soft as cotton.
Is that the case?
Yeah, it's not going to feel as soft as cotton.
Cotton has just a really soft feel to it.
But there are products out on the marketplace that feel like the chamois from the 80s.
I don't know if you remember.
Oh, yeah, I totally.
I'm dating myself here.
But when you wash your car and you get that stiff chamois and it gets a little wet, it feels very plasticky.
Yeah.
There's several companies out there that do the same thing and then they blend it with a model and make it a little bit softer.
Ours, because of our proprietary process, feels like a terry towel.
The reviews that we're getting on that are excellent.
People say, this is made out of water bottles?
I mean, it feels, you would not know the difference unless I told you what it was.
Wow.
So wait a minute.
Remind me, the water bottles, what type of plastic are they typically made from?
It's like PET plastic.
So what we do is we go through what's called the global recycle standard.
So they take this organization sets a standard for GRS recycled material.
It goes through the process, the process, the water bottles are turned into pellets.
Pellets are then washed and clean and then turns into fibers.
And we take that fiber and we put them in special machinery to turn that into yarn, which turns them into a terry towel feel.
Wow.
That would be a fascinating process to see.
Yeah, it is a pretty cool process.
And because it's difficult, there's not too many people that are in this category.
And I want to say I'm the first in North America to have this technology because it's really cool.
So we're not eliminating synthetic materials or plastic water bottles.
What we're trying to do is try not to use more virgin material.
And we're using what's already been produced and repurposing it into something that can be useful and then be able to repurpose it again.
So you use this dry tech method for the dog towels and beach towels, correct?
Is there any other application of that material?
I mean, as we continue to kind of go down this path, Mike, there's so many different applications for it because the inherent characteristics and the features and benefits of it is that it absorbs well and it dries quick.
So whether it's picnic blankets, whether it's outdoor, it's really an outdoor type of product where our organic cotton really is indoor.
So you can kind of look at it both ways where it cons indoors and then this could be indoor outdoor, but it's mainly used for people that are on the go, whether you're camping where you're going to get wet and you need something that's going to dry.
Or if you're a swimmer and you're in a swim team and you bring your towel to the swim meet and you put it in your duffel bag or your backpack and you forget about it, you know, a couple weeks later, it's not going to be moldy and mildew like unfortunately on natural fiber.
Okay.
All right.
Well, that's a really good point because I was wondering, is there any reason to make other things out of dry tech like a towel, like an indoor towel, or is it more suited for the more rugged outdoor applications like you mentioned?
Well, I mean, yeah, it can be used indoor and outdoor, but I think the main applications that we're trying to go after is for that active lifestyle of, hey, you want to go to the beach and you dry off by the time you walk back to your car, your towel is dry.
Oh, wow.
Okay.
Now, let me ask you about the dyes that you use, because of course, your towels, your bath towels, and sheets, et cetera, they must all use some kind of dyes.
Of course, I'm always wanting to make sure that the dyes are safe.
So how do you address that area?
Okay.
So what we use, so everything we do is certified to the GATT standard.
So that is, again, as I mentioned earlier, that is the premium standard for everything.
And our dyes that we use, and we do use, we don't use natural dyes, and I'll talk about that in a second, but we use low-reactive dyes.
So the low-reactive dyes are the best, the safest, with the best durability, and that lasts a long time without having any toxic residue on our products.
Now, there's a lot of natural dyes that are coming on the market, whether it's walnuts, whether it's berries, whether it's bananas.
I mean, there's a lot of different dyes, but the biggest problem to that is if you use them and you wash them several times, eventually the color starts washing away.
So there's the aesthetics of it, of not having the consistency over a long period of time of having the same colors.
So that's kind of the biggest issue.
The other issue is that when companies claim that they use natural dyes, is the rest of their products and the rest of their process natural as well.
And that's where I'm finding a lot of greenwashing.
And one thing I didn't mention to you is that I used to be the chairman for the Organic Trade Association and their fiber council.
So I got to work with some billion-dollar brands and really pretty much everybody in the organic space.
And we all kind of came together to help protect the integrity of the organic brand.
So we know the kind of difference with the dyes and what's kind of green washing, but this whole natural versus synthetic.
Yes, red dye is very bad for you, but there are certain levels of dyes that are not bad for you.
And GATS truly regulates to make sure that whatever they put their GOTS certification on, that's truly going to be safe for the consumer.
And yeah, importantly, if the dye stays in the cotton fiber, then it doesn't come out onto you.
Correct.
It stays in the fiber, and that's exactly what we want.
And yes, before he passed, I used to interview Ronnie Cummins of, you know, Ronnie.
And so I've been pro-organic my entire career, even though perhaps my economics or politics may have differed from Ronnie, but we always agreed on the importance of eliminating exposure to toxic chemicals and keeping it clean and keeping it healthy.
And this is why, you know, even today, just in case you want to know this, you may not know this about me, but I've been one of the strongest influencers in the more conservative circles about healthy living.
And it used to be that when somebody would say organic, that was considered to be like a really like California type of thing.
No longer, no longer.
Anybody who wants to be healthy needs to be thinking about organics regardless of your other beliefs.
And that's so true.
And a couple of different analogies to that is you go get your shirts dry cleaned and you get the collars, starch and everything.
When towards the end of the day, your neck starts to get a little red.
And it's because it's a reaction of the chemicals that are touching your skin.
And that's absorbing through your skin.
Absolutely.
Why is it when we grew up that we could drink out of a garden hose and today we wouldn't let our kids even touch the garden?
We did a lot of crazy stuff when we were young.
It's amazing we're still here.
Yeah, we would leap out of tree houses and jump ramps on bicycles or whatever.
Absolutely.
Evil can evil.
Yeah, totally.
But as people get older and they realize that you're not immortal, you've really got to take care of your health.
And I want to ask you, too, about pricing.
So your towels, they're not crazy expensive.
I have seen organic brands that are two or three times the cost of yours.
How is it that you're able to produce these towels with the certification that you mentioned and yet keep your prices within reason, in my opinion?
You know, every company has their own business model.
My business model is, you know, I'm trying to provide a luxury product at an affordable price.
I'm not going to be the cheapest because it does cost.
It does cost to have that GOT certification because even my warehouse has to be certified to make sure that if they have pest control, that they're not spray-bombing, you know, the whole warehouse.
True.
I mean, it is more expensive.
It is more expensive to have that toll gate process.
But looking at my competitors who we got some great brands in the space, I don't need to make that much of a margin on our products and really have our prices almost double.
I know like our bedding, it's the same specs as one of my major competitors, which is a great brand.
They make theirs in India.
Ours is made in Portugal.
And we are 80 bucks less.
And it's just like, okay, so we want to be able to have somewhat of a luxury affordability to our products.
But then once people try us and they try our towels, they're going to love our bed sheets.
We get 40% of our business is done with repeat business because they kind of kick the tires and say, hey, I like these beach towels.
I'm going to try the bath towels.
They try the bath towels.
Wow, these are really soft.
These are really nice.
This is kind of going to like a luxury hotel.
I'm going to try the sheets.
And that's where we get the customers to kind of come into our Delilah home family.
And that's a culture that I've been trying to build here in North Carolina to try to create a company that truly cares about the environment, cares about the products we produce, then also care about our customers and make sure that they're happy and they're buying a good quality product.
So let me ask you about your business model.
And thank you for sharing that information.
But right now, as you know, the U.S. economy, it's strained.
There are a lot of challenges.
The typical consumer has less discretionary income than what they had a few years ago.
You know, some people are being replaced by AI, losing their jobs, et cetera.
Are you seeing that there?
I mean, well, what's the polite way to ask this question?
For a lot of people, they might shift away from organic out of the fact that they can't afford it.
But then again, your towels are not expensive for organic.
But what are you seeing shape up in terms of the discretionary incomes and what people are prioritizing with the money they have?
Sure.
I mean, it is a very tough time right now for a lot of folks.
You know, especially with the lower to middle income families, just kind of stretch them because everything has gone up.
And even our costs have continued to climb.
But I'm trying to keep my prices at a point where I don't want people to be scared off by can they afford our products.
We're trying to keep it at a reasonable level.
But I mean, we're being impacted by the economy as well and a slowdown.
I mean, this is almost a Darwinism period where it's survival of the fittest.
And, you know, thanks to companies like you, Mike, and helping and support and really creating awareness for companies that are really trying to do good in the world.
You know, that is very much appreciated.
We're very humbled by that.
One thing I also want to mention too is we've got a great backstory about Delilah.
I don't know if we have time to talk about that, but we give back 10% of our profits and time back to the community we serve.
So we want to make sure that we have a feel-good story not only with our core of who we are, but then our products that we offer to our consumers.
Yeah, we are totally aligned with you on that.
You know, our store, healthrangerstore.com, almost everything that we sell that's a food item is certified organic.
And we do our own lab testing as well.
And we donate.
We've donated, I don't know, well over half a million dollars of food, including to North Carolina last year and to California after the fires and to Texas recently after the flood.
So we're always donating long-term storable food supplies.
But I'll share this with you.
I think our audience may be fascinated.
Not only are your costs going up, but for example, for us, the cost of our organic cacao that comes from several different countries has gone up 60% this year.
And the cost of our certified organic freeze-dried fruits and vegetables, which are grown on American farms, we were just told that all of that's going up 20 to 25%.
These are significant cost increases.
And there are many other examples like that.
Whereas, you know, the White House, of course, is saying, ah, inflation is only 2.7%.
Okay.
But in the food business, it's not 2.7%.
It's like 25%.
Or maybe in the towel business, I don't know what it is.
But you and I, as producers and importers and manufacturers, we are dealing with massive increases.
And we have to make a lot of decisions about how much to absorb and how much to pass on, right?
Yep.
Yeah.
And that's the toughest part.
Even the ability to hire and to expand.
I mean, we're a small family-run company here in North Carolina.
And we touch, our company touches, you know, three dozen people.
You know, we impact that here in the U.S. So three dozen jobs.
You know, and that's in the ability to add more people, the ability to not reduce anybody.
Those are all the tough decisions that we're making right now.
And that's where we're counting on our Delilah Home family of customers, including retail partners, to help us to kind of get through this because we know that there's going to be some better days ahead of us, but we just need to kind of weather this period and all the noise that's impacting our business, our health, and our mental capacity.
Are there other products that you're thinking of expanding into that are related to, I mean, you know, fiber-based products?
Yes.
So the next logical step would be into rugs.
Okay.
I have worked with a very strong rug company in the past.
I've known them for well over a decade.
It's one of those factories in India that you can actually eat off the floor.
And it's a fifth generation company.
And so we will be coming out with bath rugs as well as throws and blankets.
So we're going to be expanding our assortment hopefully in the fourth quarter.
We were all going full steam ahead until India got hit with a 50% tariff.
So we're kind of waiting that out to see what's going to happen.
So it's kind of one thing affects the other.
But we're looking to have that and be able to offer our services.
So if people have bath towels, would they want a throw blanket?
I know we got a gajillion of them here in our house.
So again, we just, we want to try to have that clean living and anything that touches your body, we want to make sure that your consumers have a chance of purchasing something that is made responsibly.
You know, it's interesting that you're talking about India and the tariffs, and that winds its way into international geopolitics.
But I think the good news is, you know, I interview a lot of people like former CIA analyst Larry Johnson, I just interviewed, et cetera.
And it looks like Trump and Putin are getting along right now.
There's a possible peace deal in the works, which would alleviate the need for the threat of secondary tariffs on countries like India.
So, you know, it's interesting that if we could have peace with Russia, you could get rugs from India.
You know, like it's all related.
Yeah.
And there's so many things that are outside of outside of my control.
And this has been kind of the frustrating part of being a business owner in today's world, where last year I had to deal with Hamas attacking ships in the Red Sea.
So I couldn't organic.
I couldn't get my organization from India to Portugal.
Oh, my God.
I hadn't thought about that yet because that goes right up into the Mediterranean to get to Portugal.
Yeah.
So it's like these things, these things.
And then when we started at the beginning of the year, everything was going was going great.
And then all of a sudden it just kind of dropped.
And then all these tariff stars start kicking in and whether they're going to tariffs are going to stick, whether or not they're going to be.
So we need to have some normalcy and say, you know what?
Yeah.
Let's know what it is and try to make it as low of a tariff as possible because tariffs are one aspect of this.
There's also duties.
Duties are on top of that, which kind of go under the radar.
But, you know, a 50% tariff also has a 10% duty on it.
So it's really 60%.
And what I think business owners like you and I need is simply predictability, right?
So stability so that we can project.
And one of the things that's happening internationally is there's a lot of business investment capital that is on hold until we know or they know how these things are going to shake out, you know, both in the Middle East and also with Russia, Ukraine, and the sea lanes.
Like you mentioned, the Red Sea, but also the Panama Canal and also the Strait of Malacca, you know, everywhere around the world, the sea lanes affect all of this.
So my advice to our listeners here is, folks, if you want to get some organic towels that are grown, you know, the cotton's grown non-GMO in Turkey and India, manufactured in Portugal, and are incredibly affordable considering the very high quality that they have, get them now while we know we've got them.
So healthrangerstore.com/slash bath will get you to this page and you can get almost all of these right now.
I don't think any of them are out of stock, are they?
Is everything out?
No, we're in good stock.
We paid the 15% tariff and we're in good stock.
Okay, great.
So you've got a supply in the U.S. That's awesome.
We'll help you get them into people's hands.
Is there anything else that we should know that is unique about your company or your product?
And probably the last thing, Mike, is the story of Delilah home.
This is kind of a made-for-for-Hallmark type of story, but my family and I, we were up in the North Carolina mountains and we're getting ready to go for a hike.
And it was cold out.
I had Delilah's retractable leash.
Yes, our company is named after our dog.
I had her hard plastic retractable leash.
I didn't have a good grip on it.
She moved.
It fell out of my hands, hit the ground, spooked her, and she started running.
She started running.
She took off and the leash was kind of bouncing behind her and she was running faster and faster.
And of course, here I'm running after her and I'm thinking, okay, I got to get back into shape because I can't catch up with her.
Well, long story short, she was lost in the North Carolina Mountains for 62 days.
Oh, my.
And the cool part about this story, and this is more about humanity, where we were walking on the trails, and all of a sudden, have you seen our dog?
People stopped what they're doing, followed us, and we're searching.
We had posted on the on Facebook that night, the very next day, we had over 2,400 shares in the Boone and Blown Rock, North Carolina mountains.
And we had thousands of people that were out looking for Delilah.
Oh, wow.
Thousands, I mean, thousands of people from the police chief to the mayor.
I mean, it was this phenomenon where it didn't matter who you were, where you came from.
People stopped to help out a stranger and help find a dog.
So, through this process, we created a find Delilah website.
And it was almost like a full-time job trying to manage everybody's updates.
But people were saying, What's going on?
How can I help?
We had a doctor that printed 500 flyers and went out door to door to door to say, Have you seen this dog?
And we put flyers up and everything.
So, fast forward, you know, two weeks before she was captured.
There's a happy ending to this.
One of the dozens of daily volunteers saw dog tracks in the snow, followed them, and saw Delilah.
The community rallied around us as a family, created a GoFundMe page, raised $6,000, hired a trapper, and we're able to get video and still images of Delilah going in and out of this abandoned home.
It's like hunting Sasquatch.
It's like, have you seen Bigfoot?
Have you seen my dog, Delilah?
But then they were going every day and they were feeding the dog Bojangles.
They're making steak and eggs, you know, trying to feed Delilah.
She was going into this home.
She was eating the food, but then she was leaving.
So a guy in Nashville created this guillotine type of trapdoor.
And long story short, we think that she got clipped by a car because she had a broken leg.
And she went in, ate the food, was getting ready to leave, go back.
She went back in for more and ended up tripping the trapdoor.
And we have all this on video.
Oh, wow.
Which is really cool.
So, but the substories to this is what really makes the story even just more emotionally better because some people found God in this process.
A couple of ladies were going through divorce and want to have some to have hope in.
And friends were reunited all over this strange family's dog.
And so it just got this really cool feeling of, okay, we all brought, we were able to bring, come together, bring Delilah home, and she's home safely.
I'm proud to say that she's grounded for life.
So we, a part of this process is, you know, our philosophy is, if you can't pay it back, how do we pay back all these people that have stopped what they're doing to help out?
And again, thousands of people, we decide that we're going to pay it forward.
And that's where 10% of our profit kind of comes back in.
So it's a feel-good story of like, you know what?
Hey, we're friends with our neighbors.
We're going to help out no matter what.
But that's what being in a community and being in a strong village is really all about.
That's a very heartwarming story that shows also, I think, the culture of North Carolina and of many states in the U.S. where people are very willing to help each other.
But I'm so glad that you formed those bonds with your community and that you're able to help repay that through the generosity of your company.
And again, we share exactly that kind of alignment with you.
And I feel like when we are blessed with financial abundance, we have a duty.
We have a duty to help those who are less fortunate or who are struck by floods or disasters or fires or what have you.
We have a duty to help other human beings.
And I think also importantly, one of the ways that we can help humanity is to stop supporting toxic poisons in the supply chains.
You know, so that brings us back to why organic matters.
So, Michael, that's an amazing story.
Is there anything else you want to add before we wrap this up?
No, I just, I appreciate the time that you're giving me.
And it's, you know, I guess, you know, kind of closing remarks is that, you know, you kind of get what you pay for.
You know, and there's a lot of options out there.
But, you know, if you invest and you buy quality, it's going to last.
And that's why the products that Delilah Home builds are of the highest level, highest quality, built in the best factories with the best materials that aren't going to break your bank when you go to purchase them.
But if you treat them right and you wash them correctly, don't use the toxic detergent, they're going to last years.
And you're going to go back and say, okay, yeah, these are the type of linens that I grew up on.
Well, and I should mention, I mean, I'll just bring it up here.
At our store, we have our own detergent formulation that we formulated to be environmentally conscious.
And if you look at the ingredients, they're all highly rated ingredients here by the Environmental Working Group.
So, I mean, seriously, go look all these up at EWG.
And you notice we don't have any toxic dyes.
We don't have any toxic fragrance.
There's no fragrance.
There's no synthetic nonsense.
A lot of it's actually chemically related to baking soda here.
So you could just wash it in baking soda and water.
And that would be great, actually.
So, Michael, thank you for the backstory.
Thank you for making this available.
Thank you for working with us so that we can help spread the goodness about your products to our customers as well.
It's great to meet you.
Nice to meet you too, Michael, and thank you for the opportunity.
All right.
And say hi to Delilah here.
And what an amazing story.
62 days in the wilderness, huh?
62 days.
And, you know, the beauty of everything on video.
So I can share that with your audience.
But when Delilah came home, my wife was interviewed by three TV stations.
And in fact, I was in at Expo West in LA, and my friends from TalkMac from West Texas said, hey, I saw your story on your dog in Lubbock.
That's hilarious.
Wow.
Wow.
Well, I'm glad that that had a very happy ending there.
And again, thanks for making yourself available today and keep in touch.
We'd love to know what else you have that you're working on that we can share with our audience.
Awesome.
Well, thank you, Michael.
And thank you for all the Health Ranger customers.
We appreciate you and we thank you for your support.
Thank you, Michael.
Great to meet you today.
And again, to our audience, if you want to support Delilah, the company, Delilah Home, I guess is the official name, and buy organic that we support and endorse at healthrangerstore.com.
Just go to that web address, healthrangerstore.com slash bath, B-A-T-H, and that will get you right to this page, which shows you everything that the Delilah company has available right now.
So thank you all for watching today.
This has been a really interesting conversation, and we appreciate you.
We appreciate your support, and we appreciate you voting with your dollars to help make the world a less toxic place, a more clean place, a more enjoyable place for us and for our animals alike.
So thanks for watching today.
I'm Mike Adams of Brighteon.com.
Take care.
In honor of all the people who work to contribute to society, we have a Labor Day event at the Health Ranger store.
That's healthrangerstore.com slash Labor Day.
And I genuinely want to say thank you to all the people who everywhere around the world, but especially those who work with us, who work in our product manufacturing and who work in our fulfillment center, and all the drivers for FedEx and UPS and U.S. mail carriers who do the delivery.
And all of you there, regardless of what your job is, your labor, your contributions to society make a huge difference.
And we all work hard to match your efforts and help make the world a better place through clean food and high-density nutrition.
So in honor of that, we have some really amazing specials and some free gifts for you during our Labor Day sale, which runs through Monday night, September 1st at the Health Ranger store.
The first thing is if you purchase $129 or more in your order, you get a free pouch of the organic super fuel 12 ounces product, which is on my desk here.
That's the one on the right-hand side there.
And the super fuel product is absolutely amazing in terms of its ingredients.
Check it out.
And this is for making smoothies.
It's got organic cacao powder, which is going up in price 60%, by the way.
Organic maca, organic goji berry powder, cordyceps, mushroom, et cetera, maple sugar, date sugar.
There's no artificial sweeteners, no refined sugars.
And then rishi mushroom matcha powder, which is a green tea that has the EGCG in it and L FNE and etc.
Pink Himalayan salt.
And that's it.
Like pure, clean, laboratory tested ingredients, giving you energy support and nutritional support also with those functional mushrooms.
There's just nothing else like it in the marketplace.
That is a $43 value.
So it's yours free with any purchase of $129 or more.
It's giving you back like more than a third or about a third of your purchase price in terms of this amazing product.
On top of that, if you purchase over $179 with us during this event, you'll get a bag of the organic coconut chips, a five-ounce bag, and that's also shown there on the left-hand side.
And of course, laboratory tested, super delicious, tested for heavy metals and glyphosate and microbiology and so much more.
It's a great snack or it's a great gift.
On top of that, we've got free shipping in the continental United States on all orders over $99.
And we've got Doorbuster specials that give you additional savings up to 30% off depending on the product.
We've also got a brand new product launching during this event, which is our organic chicken bone broth product that only has one ingredient in it, and that's organic chicken bone broth.
I mean, that's it.
No MSG, which is very common in bone broth products.
No fillers, no flavor enhancers, no artificial anything.
So you can check all of this out during our Labor Day sale.
Again, it's healthrangerstore.com slash Labor Day.
It begins Thursday and it runs through September 1st at midnight.
You can take advantage of all these specials.
Check out the additional savings, the Doorbuster savings on the landing page.
And thank you for your support because we couldn't do this without you.
And every purchase you make with us helps to fund our platforms and our efforts to build tools and to conduct interviews to enhance public knowledge, human freedom, human abundance, health, compassion, and also disease prevention through good nutrition.
So healing the world with clean food.
That's what we do at the Health Ranger store.
And we appreciate all of you who contribute to society through your labor, through your skills, through your intellect on this Labor Day event.
Again, healthrangerstore.com/slash Labor Day.
I'm Mike Adams, the Health Ranger, and thank you for your support and happy Labor Day.
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