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Dec. 30, 2024 - Health Ranger - Mike Adams
01:37:01
Reno Rolle interviewed about Trump, AI vs. Hollywood...
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All right, welcome everyone to this year-end interview with one of my favorite people, Reno Rollet.
He's the founder of Boku Superfood.
He and I have partnered on providing his product, formulating, manufacturing his product for the world through our store, but that's a different story.
This interview is actually about three things.
One of them, we're going to start with Trump.
Our guest here, Reno, has had a lot of personal experience with Donald Trump in years past.
We're going to talk about that.
Some of these things will really surprise you, I think.
And then secondly, we're going to talk about Hollywood and the music business and the AI influence because our guest, Reno, has a lot of contacts and experience in the Hollywood business.
He's from California.
And then third, we're going to talk about the nutrition and food supply chain challenges for 2025 and how to get good nutrition, even though the supply chain is really fragile in many areas.
So welcome to the interview, Reno.
It's great to have you on today.
All right.
Hey, Mike, great to be here, buddy.
I'm just thrilled to have you here.
I just want to let our audience know there's no video here in case they're wondering, like, my video's not working.
It's just you and I chatting with audio here, but it's been too long.
I always love catching up with you.
What are you feeling right now about 2024, by the way, before we get into the Trump topic?
Well, I have to say, Mike, I'm, well, I guess more optimistic about 25, you know, in the future ahead for America.
Actually, I couldn't be more excited.
Cool.
No, I'm really optimistic about 2025 also.
Oh, I guess we'll get into some of that.
So Trump is, you know, wow.
Trump's about to become president.
This will be the third election he's won, in my book anyway.
He's going to be sworn in in just a few weeks.
You actually, long before Trump was running for president, you had direct business dealings with Trump.
And you've shared this story with me, but perhaps not with the public.
Trump did some very interesting things that no one knew about.
And I think it's time for that story to be told.
Would you share that with us?
Yeah, sure, Mike.
Well, you know, I've been an entrepreneur my whole life.
I started back in 1986. My first business was Rolay Limited, and I started the business to manufacture and market my patented beach blanket.
You know, I invented a beach blanket way back in 86, and it just stemmed from this idea that I had that I would like to create the ultimate beach blanket.
So I teamed up with Lynn, who you know, my wife at the time.
She was my girlfriend.
And I shared an idea with her.
We were just talking about, you know, opportunities to make money, different business ideas, you know, just sort of contemplating the way entrepreneurs do.
We were very young at that time.
And I told her, you know, I always had this idea that I'd Create the ultimate beach blanket.
Put weighted corners, you know, a hidden pocket, inflatable pillow, you know, and it would come in a bag and it would just do all these amazing things and it would be the ultimate beach blanket.
Wait a second, Reno.
Is that because you go to the beach a lot or something?
No.
Or what?
Good question.
I did.
You know, I grew up in South Jersey.
You know, we spent summers at the beach.
But it was really, the idea came from an experience.
I was with some friends and we rode motorcycles down to the beach.
And we did what guys do.
You know, we took the sheet off of, you know, the motel bed and drug it down to the beach and set it on the sand.
And we put our, you know, shoes on the corners to hold it down.
And then, you know, our wallets and the shoes.
Well, we came back after, you know, swimming around for a little bit.
And my one friend, they had picked up his wallet out of the shoe and made off with it.
And I just remember thinking like, wow, you know, here we are.
Look at this scenario.
You know, there should be a better way to do this.
And it inspired me really to come up with my first experience.
invention.
And it was an idea at the time, and I shared it with Lynn, kind of half expecting her to shoot it down because at the time, I apparently had nothing but bad ideas.
The girl I was dating, every time I came up with an idea, she would kind of shoot it down and other people would ridicule the idea, which is, I think, a typical process for inventive people, right?
But Lynn, different from these other folks, Lynn encouraged me.
She said, well, that's a great idea.
You should do it.
So I set out to learn the textile business, which wasn't easy in the days before the internet.
Again, this is the mid-80s, so I get on a bus and take it to the train, take the train into the city up in New York.
And I just spent days and days pounding the pavement in what they call the garment district.
And Wow.
Different textiles and findings and things.
I didn't even know these words existed.
But, you know, in that process, I came up with a combination of fabrics that I thought would be ideal.
And these fabrics would, you know, ideally work collectively to keep you cool and comfortable, draw moisture down from your body, resist the heat from the beach and the sand.
And so it was a combination of cotton terry.
Which we all know is, you know, like a beach towel, and cotton twill, which is like a light gauge denim.
And these two fabrics, I would just sew them together and test and test.
And it was amazing how the combination of those two fabrics would, the moisture that we would subject the fabrics to would evaporate very quick.
And this is, again, before we had these state-of-the-art synthetic fabrics.
You know, this is mid-80s technology.
But anyway, I came up with it.
Can I just say, you know an awful lot about fabric for a guy who's not gay.
Yeah.
It's like, the only people I've ever heard talk about fabric like this Are men of a different persuasion and they're experts in this area.
Well, I don't consider myself an expert, but I did take a pretty deep dive.
I spent a lot of time in the library and researched carefully because, you know, I really believed in what I was doing.
And so I ended up with a patent.
I applied for a patent and the patent was basically surrounding how the two fabrics would work together to keep you cool and comfortable.
And of course, weighted corners in the pocket.
Long story short, I made some noise with this thing.
I made the blankets, took them to market, and I started to get some pretty decent sales and drew the attention of some really cool people like Kevin Harrington, who later was the first cast on Shark Tank by Mark Burnett.
So anyway, I started selling, and it's really interesting.
This is a good lesson for entrepreneurs.
I was selling to retail stores.
And I would be in trade shows and I would show these buyers my blanket.
Here are the weighted corners.
Here are the two fabrics.
Here's how they work.
Here's the bag.
It comes in.
Isn't it great?
And I'd get an order.
And we would ship those blankets to these stores.
And I'm thinking, man, this is going to be amazing.
I'm going to be super successful.
I'm going to be the next Ralph Lauren.
You know, the Role brand is really going to be something.
Well, what happened was...
The sales were not, the blankets weren't selling through.
I would sell into the stores and they would sit on the shelf.
This is a bright yellow bag with a $69 price tag.
At that time, it was a lot of money.
My blankets were, you know, 70 bucks a pop.
And so what I learned was, I had a problem because I wasn't there to explain to the consumer why this blanket was so great and why they should spend 70 bucks.
So long story short, this is a fascinating story.
I was invited to a concert.
It was Gloria Estefan, the Miami Sound Machine.
Lynn's best friend's brother was her sound engineer.
Well, I thought we're going to meet her after the show.
I should present her with a blanket.
I think she'd love it.
She's from Cuba.
She lives in Miami.
So I gift her this blanket.
And she treated me, I felt like I was the celebrity.
Gloria Estefan loved this blanket.
This was, by the way, when Miami Sound Machine was super hot.
They were like the top band in the country.
And so the very next day, I go home to my little Rollet Limited World Headquarters, which was a little apartment we were renting, and my phone rang.
And it was Emilio Estefan, her husband.
And he called and said, you know, Reno, Gloria loves those blankets so much.
I was just wondering, could you make 200 custom blankets?
And if you can, I'd like to order them for the band.
We'd like to give them out as well.
Yeah, so I thought about it for a second.
At first, I thought, no, I'm not going to do that because I imagine the Rolay logo.
I just imagine being this next big brand.
But when I thought it through the question, I thought, well, I could embroider the Miami Sound Machine logo opposite mine, and I could print it on the bag.
So I answered, I said, yeah, we could do that.
So we ordered 200 blankets.
And it was amazing because, you know, that was the largest order, single order I'd ever had.
It was a famous, you know, music star at the time.
So we got to work and started making these blankets.
And it got to where my embroiderer, it really took time to stitch all this embroidery and then reassemble the product and everything.
So we were really creeping up on Christmas.
And I called Emilio and I said, look, I've got most of these blankets done, but these last recipients, this last handful, maybe a dozen people, if we want them there by Christmas, send me their list.
This was back in the day, the fax machines.
Send me their addresses and I'll ship them directly from my factory in Pennsylvania.
So he did.
He faxed me over that list.
And Mike, I still have that list.
And the people on this list were at the time the who's who of the entertainment industry.
I mean, Sammy Davis Jr., Frank Sinatra.
I could go on and on, music industry executives.
And on that list was Donald Trump.
And so I sent him a blanket, along with Steve Wynn and some other real, you know, business sort of luminaries.
And so what ended up happening, I ended up shortly after that time being contacted by Trump's, you know, head of marketing, woman by the name of Kim Townsend.
Beautiful, beautiful, amazing woman.
And she called and ended up ordering a bunch of blankets.
It started out for a golf tournament, and then it was the hotel, and then it's the yacht.
My business was completely reinvented.
Wait, were these like branded Trump?
That's exactly what we did.
We customized the blankets.
And the way I sold this to the casino, to Kim and the rest of these customers that followed, was look, they wanted them as gifts for their high-end gamblers.
And they would send their whales, their big game, fly in private.
They send them bottles of champagne.
That was the big one was Dom Perignon.
And my argument was, look, these people are all wealthy.
They're big gamblers.
They know about Dom.
They're going to pop the court.
They're going to drink it.
And that's it.
But if you give them a role, a blanket, they're going to have that product for the rest of their lives.
They're going to open that blanket up.
They're going to see your logo on that blanket.
And most important, they're going to create memories.
They're going to have a beautiful time on the beach with family and friends at the lake, out on the boat, at a concert, whatever they're doing with this blanket, they're going to have memories, positive memories, and they're going to think of your brand.
And so that was it.
I started selling these blankets like crazy all over to Steve Wynn at different casinos, Coca-Cola, Miller Brewing Company, Anheuser-Busch, Snap-on Tools.
I built a business.
That actually provided a living for me for many years.
But back to the Trump story, and this is how it kind of began.
That same woman that I was dealing with came to me at one point in 1989. And we had a track record at this point.
We were doing considerable business together.
And she said, Reno, we're opening Donald Trump's billion-dollar dream come true, the Taj Mahal in Atlantic City, New Jersey.
And I'm looking for a great gift.
And I know you've got your finger on the pulse, you know, what can we buy a hundred thousand of?
Well, I almost saw it on my chair.
Like a hundred thousand is a lot of anything, right?
So I just, I started thinking like, what could I realistically get to her, you know, that's cost effective, is really going to get the job done, you know, get people excited.
What's hot that's out there, that's affordable, that's customizable.
So I threw it out there, the idea of a fanny pack.
I had been traveling around and I see tourists with these fanny bags and I said, you know, we could do these little fanny bags.
I can get them made in Korea.
Or in China, I can get them done very inexpensively.
We can do them in the day-glow colors, which were really hot at the time.
And so, long story short, we made the deal.
She ordered 100,000 of these fanny bags for the Taj Mahal grand opening in 1989. So, of course, I got to work.
I had the factory all, you know, figured out who I wanted to deal with, but I had to finance the project and I needed what they call, it's a letter of credit.
So in order to get the bank to open a letter of credit, I needed security.
And I lived at this time in a little townhouse.
And it wasn't too terribly valuable.
It wasn't valuable enough to provide the full security for this letter of credit.
So I partnered with a gentleman in the area, you know, pretty well-known businessman.
He was in the electrical supply business.
And, you know, he ended up guaranteeing my letter of credit, and that took him putting up his house.
So we had two houses mortgaged on this deal.
And, you know, I set up with the factory.
They're going to town.
Everything's happening according to schedule.
And I get a call.
We're probably...
I'm going to guess...
A week or less away from the deadline where I need to get paid for these jackpockets.
And the news hits that Donald Trump filed bankruptcy for the Taj Mahal.
And I get this phone call from my partner and he's out of his mind.
What are we going to do?
Did you hear what happened?
Donald Trump filed bankruptcy.
We are going to get so screwed.
He's offering me pennies on a dollar.
At the time, he was really in pretty deep.
He supplied a bunch of this electrical material for the project, and he was owed a lot of money compared to me.
I was on the hook for about half a million dollars, which was an awful lot of money to a young guy, but not as much as what he was in for.
So I said, boy, I hadn't heard.
I better figure out what's going on.
And I get on the phone.
I get to work.
I start calling everybody.
Of course, I call Kim.
I call everyone I knew that had anything to do with the Taj Mahal.
I called a girlfriend of mine that I went to high school with, and she turned out pure serendipity, I suppose.
She was the financial controller.
For the company.
And she's like, Reno, yeah, it's really tough out there, man.
You know, we're doing everything we can, but, you know, I'll try to do what I can for you, but I can't make any promises.
And, you know, I'm explaining to her, Pat, if I lose this deal, if I don't get paid 100% in full, I'm going to lose my home.
And this is a big problem, right?
So I, of course, called Donald Trump.
And I spoke to his secretary, and I tried to explain to her what was going on.
What year was this?
1989. Okay.
Yeah, so I probably called this woman, I could almost tell you her name, a dozen times.
I practically badgered her with phone calls to try to get through to Donald Trump, and I just couldn't get him on the phone.
And finally, she said to me, it was great advice, she said, Reno, if you really want to communicate with Donald Trump, put it in writing.
Write him a letter.
He will respond.
And so I said, okay, and I put together probably a three or four page letter outlining, you know, who I was, my situation.
Please, I'm not a big company.
I'm just starting a family.
My wife is eight months pregnant at that time with our first son.
And I just, you know, laid out my case.
And with that, I never heard back and I thought, boy, you know, I've done everything I can possibly do.
I've called everyone.
I've talked to everyone.
I've sought advice.
Really, there was nothing left to do.
I figured that, you know, if Donald Trump, if I'm going to end up getting screwed in this deal, well, I'm going to get screwed and I'm just going to have to get back to work and, you know, I'll be okay.
I'll start from scratch.
It's one of those that didn't go well because I've done everything I possibly could do.
So at that point...
My partner calls this guy, Bruce, and God bless him, man.
He calls up and he says, what are we going to do?
He's still panicking.
And I said, well, I said, Bruce, I've got tickets to Jamaica.
I'm going to Reggae Sunsplash in Jamaica.
And he just lost it.
What do you mean you're going to Jamaica?
That's so irresponsible.
Are you kidding?
We stand to lose everything.
You're going to Jamaica.
I said, Bruce, I bought the tickets months ago.
I've done everything I possibly can do.
I checked in with my wife.
She understood.
And she was so, by the way, so courageous through this whole process.
So it was very difficult.
And I'll never forget Lynn saying, look, I think you've obviously done everything you can do.
It's in God's hands.
I'm pregnant.
We're about to have a child.
Our lives are going to change.
You may as well go now and have your fun.
I'll be fine.
And I know that sounds crazy.
And looking back, you know, it was a bit crazy.
But I went to Jamaica.
And I ended up having the time of my life.
I won't bore you with the details of Reggae Sunsplash and the music and the people from all over the world uniting the world through music.
The music starts at sunset and doesn't stop until sundown.
It's an unbelievable week-long festival in Montego Bay, Jamaica.
Well, I go through that whole night.
Unbelievable, memorable night.
I wake up in the...
You know, I'm up in the morning.
The music's playing.
It's Dennis Brown on stage.
And it's one of the most incredible experiences I'll ever recall.
Wait, wait.
Why wasn't...
Why didn't Lynn go with you?
She was eight months pregnant.
It just...
It was just me and a buddy of mine.
And it was like this kind of boy's trip that he had planned six months ago.
And she was totally okay with that.
She was okay with it.
Yeah.
Huh.
It was okay.
I mean, I had done this a bunch.
You know, travel independently.
Yeah.
Yeah, okay.
Lynn was always a trooper.
So anyway, I get up, you know, again, spectacular night.
I can't wipe the smile off my face.
My cheeks are aching because of the fun that we had.
And I'm driving home from Montego Bay to Negril, Jamaica, to the place where we're staying.
And we're in this little place called the Rock House, gorgeous little cottages on the cliffs.
It's got an outdoor shower.
And we just show up and at the gate, Is the old gate man, Alfred Dunn, sorry.
And he waves us in and he could just see on our faces what we had been through.
And he just kind of smiles.
We pull into the little cottage and I go right to the shower.
I just want to get cleaned up, rinsed off, and I'm going to crash.
And I'm in the shower and I'm, you know, washing up.
And I just, again, my cheeks, I'm sure you've experienced that, where you just smiled and laughed so hard for so long, your face is aching.
It was a beautiful feeling.
And I'm under the water and reflecting on what an unbelievable night and how blessed.
And all of a sudden, Alfred calls out from the front.
He says, Reno, your wife Linman, she called on the phone.
Well, immediately, I'm like shocked, right?
Because number one, I forgot all about my wife.
Like I forgot about my life.
I was like deeply immersed in this incredible experience, incredible night.
And then I remember, not only do I have a wife, she's eight months pregnant.
I mean, holy cow, what's going on, right?
So I said, well, what did she say, Alfred?
Yeah, that seems like an important issue to keep in mind.
I said, what did she say, Alfred?
He said, the casino man, him pay in full, everything cool.
That song, obviously.
The day the check was due, It showed up in my mailbox.
He paid me on time and in full.
And frankly, it was probably the greatest deal I ever made, certainly at that time, because of just the lessons I learned, how profitable it was, and how meaningful that money, that success was to me at that time in my career, because it enabled me to really vault my business to the next level.
So wait a second.
Wait, let me back up here.
So Trump's company had declared bankruptcy, which meant, or at least whatever that business unit was.
And that's, you know, just for the listeners, I gotta say that if you're a real estate developer, you know, some projects go bust.
That's not actually unusual.
Like, some work and some don't, right?
But he did not legally have to pay you that money, correct?
Well, I think, you know, contractually, he had an obligation to pay me.
There was a purchase order, which is essentially a contract.
No, but I mean, the bankruptcy protects him from creditors.
You're right.
In terms of bankruptcy law, yeah, I somehow earned some priority on that, you know, creditors list.
And I believe, you know, because you're right.
I mean, he had every opportunity to screw me if he wanted to.
Yeah, I mean, he could have just said, talk to the bankruptcy lawyers.
And then eventually you would have been offered a settlement of like 12 cents on the dollar or something, you know, 18 months later, maybe.
I was told, Mike, that's a great question, by the way, because, you know, I hadn't considered the bankruptcy issue.
I have always believed that the letter that I wrote to Donald Trump, where I explained about my family and about how we were, you know, a startup entrepreneurs with a dream and the rest of it.
I chose to believe that he read that.
It resonated with him.
And somehow they figured out a way to get me paid in full.
In fact, I was told by Pat Sandland, the financial controller for Taj Mahal, who, again, coincidentally, I happened to go to high school with.
That, to her knowledge, I was the only vendor of record paid in full.
So, I mean, that's a bad thing for a lot of the other vendors.
But I was probably the only, you know, small-time startup guy peddling his patented beach blanket dreams, you know?
Uh-huh.
Okay.
So, you believe that your letter moved Trump to...
To pay this obligation in full, even though under bankruptcy laws he did not have to, did this Did this change your opinion of Trump?
Did you have a positive or negative view of him before this?
Or what were you thinking?
I only had a positive view because he was a sort of business role model for me.
You know, I read his book, The Art of the Deal.
I saw what he was doing in New York, you know, because I was born in Mount Vernon, raised in New Jersey, spent a lot of time up in the city.
To me, he was a hero.
So I really, that's the only feeling I had about him.
You know, again, this is back in the late 80s.
I'll tell you what it did.
It gave me faith and belief in miracles because I thought so hard and long about why me and how did I end up when everyone else was so concerned and things went terribly wrong for them.
And for me, I got paid in full, on time, was able to satisfy the letter of credit, put a bunch of money in the bank, and start a wonderful career.
So, yeah, it's just kind of like, for me personally, I like to give credit to...
Mr. Trump, I really do believe that I choose to believe my letter made a difference, and he's a good man.
In business, like you said, not all ventures succeed.
There's a long list of companies and successful people who have filed bankruptcy.
Anyone in business understands that.
It's not something you look forward to or are necessarily proud of, but it happens a lot.
I just, you know, I chose to believe that Donald Trump did the right thing by me.
And now that I've seen him in action over the years, I'm absolutely convinced.
I'm right.
The guy's amazing, you know, ethically and otherwise.
You know, he's a genius businessman.
He's an incredible leader.
He's probably the greatest strategist we'll ever see.
You know, and I look to The Apprentice.
I don't know if you ever watched it, Mike.
No, I've never seen an episode.
But of course, I'm familiar with the fact that that was a popular show.
Yeah, that was required viewing in my household for my kids.
No kidding.
Yeah.
We didn't force him, but it was like, we're all going to sit down as a family and we're going to watch The Apprentice because I felt the lessons of accountability, of work ethic, of responsibility, of integrity, of production, performance.
That show was such a wellspring of knowledge and information and inspiration.
Yeah.
To me, I see it in what he's doing now.
To me, it's like this whole election was like a giant apprentice episode, and there was no way Kamala Harris wasn't going to get fired.
Okay.
So then let me ask you this, and we need to wrap up this section because we've got two more topics here.
But do you then believe that this humanity that Trump demonstrated, this generosity, this human connection that you believe that your letter, your appeal letter invoked from Trump, this human connection that you believe that your letter, your appeal letter invoked from Trump, do you believe that he is going to govern in the same way that is keeping in mind the human spirit, the human do you believe that he is going to govern in the same way
And people like you.
your younger self as an entrepreneur, you're trying to get ahead and today all of us are just burdened by all these regulations and the FDA and the EPA and the CDC. Is Trump going to You know, help the country in the way he helped you, you think?
Is that a fair assessment?
I hope so.
And I believe that if he has a clear path, you know, if he's not beat up and badgered and assailed by all these lies and false charges and distracted by all this nonsense, if he can just do what he's capable of and what I believe he wants to do to make America great again, I absolutely think he will.
I think he'll govern with compassion.
I think that's who he is, Mike.
You know, I've never met any of his kids.
But to me, just look at them.
They're amazing.
And you see his family and the way he is with his children and his grandchildren.
And the things I've heard about him from people who do know him and interact with him on a daily basis.
He's a good man.
He doesn't like to be messed with.
I mean, and neither do I. So I can completely relate to it.
People say, oh, you should just, you know, dismiss this or not engage or let it go.
But I mean, the relentless...
Badgering, the assaults, the nonsense that this guy had to withstand.
I mean, yeah, I think if you take that away, he will absolutely govern with that kind of humanity, consciousness, ethics, the kinds of things we'd love to see, and I know he would love to see in America.
Well, I'm really happy to hear that assessment from you because I'm saying this as my opinion.
It has felt like for the last four years we have been suffering under a regime that hates us, that hates America, that hates the people, that hates the flag, that hates humanity, that hates men, that hates women, that hates everything about America.
And it sucks.
You know, I think that's why the voters said, we got to do something different.
So Trump has a truly historic opportunity here, right?
Let's just hope he takes advantage of it.
And, you know, time will tell, right?
I think you will, Mike.
I think we're in really good shape.
As long as he stays alive and these people, you know, settle down and just accept the fact that things are going to get much, much better.
People just aren't thinking critically, Mike.
It occurs to me like half the country's, you know, sort of in some state of hypnosis.
It's just crazy.
I mean, clear-thinking people, people who I respect and align with, Love Donald Trump.
Like Dana White.
I've looked up to Dana White for years and years and years.
Dana White is an unbelievable person.
Head of the UFC for the audience here.
Yeah, and I knew Dana when he hadn't fully taken control of the UFC. It was in the early stages, and I just knew him then as an awesome, awesome person.
I don't know him well, and I've only met him a few times, but he struck me.
He's one of those kind of guys you don't have to meet many times to be impressed.
So it's not just him.
I have other people that I know are closely aligned with Donald Trump, and I believe in my heart he's going to go down in history as the greatest president in American history.
Oh, I think I concur with you on that as a very strong possibility for reasons that I think we're going to get into.
Let me just remind our audience, as we're about to move to the next topic here, but remind our audience, you're listening to an interview with Reno Rollet, R-O-L-L-E. Of course, I'm Mike Adams, the health ranger.
Reno and I have known each other for a couple of decades, and we are actually collaborating on Boku Superfood, And Reno and his wife and his family formulated it, refined it over the years.
And then last year, we did a deal together where we are manufacturing it, sourcing it, doing all the lab testing for it, and then selling it at healthrangerstore.com.
It's a plant-based, superfood, high-nutrient density formula that...
People rave about, especially vegetarians and vegans that don't want whey protein, let's say.
This formula is really fantastic.
So, Reno, we'll get more into that in the third section here today, but I just want to thank you for all the years you put into Boku Superfood.
Mike, thank you, because Boku wouldn't even exist if it weren't for your early support that got behind us in our dream to create the world's greatest superfood.
So I'm eternally grateful to you and your team as well, Mike.
It's been a great journey.
Yeah, I agree.
Thank you for mentioning that.
I was plugging your company from the very beginning back in the day before I was censored.
We could say whatever we wanted on YouTube or Facebook or wherever.
Those were interesting times.
But, of course, we've all lived through extreme censorship.
And I pray that Donald Trump and, who is it, Brandon Carr of the FCC and others are going to roll back all that censorship to help make America great again with freedom of speech.
So let's go to the next topic, which is about, are you okay with that, Reno?
Oh, for sure.
I have to follow your lead.
I'm really happy to be here.
Next topic is, this is actually a good segue, because for America, for the US government to function, There's got to be some technology applied, some automation, some sensibility.
Right now, did you know that 84% of federal workers only show up to work one day a month in the office?
The rest of the time they're, quote, working from home, which means they're really not working very much at all.
And so there's so much waste and fraud in the system.
And of course, Elon Musk and Vivek Ramaswamy are coming in with the Department of Government Efficiency.
It's kind of a colloquial name.
No such department actually exists.
But they're going to be using, I have no doubt, they're going to deploy various forms of AI technology where it can be helpful to...
You know, carry out the, quote, the business of government at a reasonable cost.
Now, I've got an AI engine.
We're building a whole new one at brighteon.ai.
We'll be releasing it for free, open source, March of 2025. And Reno, you have a background in the movie business, and you have contacts with all kinds of high-level people in music, And Hollywood.
And you've seen AI. You've seen what it can do.
You've seen, you know, AI songs created in minutes that are, you know, almost like top class songs, right?
What do you think is the...
The implications, like the music business is freaking out right now.
Let's start with the music business.
They're flipping out because people can go to suno.com and just put in their own lyrics and put in their own descriptions and they can create the music they want to hear, which is what I'm doing.
Like, Reno, I'm enjoying music for the first time in years, again, because I can't buy the crap that they sell, you know, the mainstream music companies.
I don't want their stuff.
I want the stuff that speaks to me.
Well, Suno can create that AI. What do you think, Reno, are the implications for the music business?
That's such a big, big question, Mike.
They're so vast.
And I mean, let's just, you know, I guess break it down a little bit.
From my perspective, it's incredibly exciting.
You know, the idea that, you know, someone that has shot and produced and, you know, at least experienced the editing process and seen what it takes on the film side, the television side, and understanding creative and the magic, the gift, which can also be a curse for a lot of people that, you know, to be a creative human is something extraordinary.
It's something very, very special.
And to a large extent, it drives the arts, it drives industry.
It's hard to put a value on creativity.
It's just impossible, I believe, to value.
And now with the idea that creativity can essentially be, you know, commandeered in a way by technology, And, you know, everything can happen so fast and you can get such quality so quickly.
That's the part that blows my mind is like, how can it read it so quickly?
How can it interpret and how can it then produce so quickly?
So part of me says, man, that's super exciting.
There's going to be this really great content that's going to be everywhere.
And I understand there's a sort of a problem right now with Coming up with new creative, right?
It's like, it seems like everything that's being done is being redone.
It's like, you know, King Kong 5 and, you know, Classics Prius 25. It's like, it's so hard to come up with original ideas.
So I think there's going to be some really, it's going to be very exciting to see, and it's going to happen very quickly in my estimation.
But the part that, so that's the kind of the good part, I guess.
A lot of content's happening very quickly, happening very cost effectively.
It's really going to have a dramatic impact on the industry from how it will impact people and their jobs and the rest of that.
But the part that concerns me is I also understand Hollywood's role in influencing culture.
And I've seen it happen over the years.
I mean, it seems like Hollywood dictates so many trends.
You know, the cars we drive, the hairstyles, the clothes we wear, the things we say, our tolerance for, you know, violence and other things.
You know, the fact that I think over the years we've become desensitized to a lot of things that would have horrified people not too terribly long ago.
So I think about You know, Hollywood, I'm so disappointed in Hollywood.
When I look at what's going on, it's really, it's appalling.
And I felt this way for a long time, by the way.
When I worked in Hollywood, I couldn't wait to get out of there.
I was in Hollywood right in the thick of it.
I mean, I literally had an apartment just above the Chateau Marmont Hotel off of Hollywood Boulevard.
And I'd be there, you know, at National Lampoon Five days a week, sometimes four, and I would dart out of there to just get the energy.
I just didn't like it.
And again, if you consider the violence in Hollywood, the things that they support, the things that they promote, while sort of subtly or covertly I blame Hollywood for a lot of what's happening in our culture today, and not just here in America, but all over the world.
It's that powerful.
And so if you take away the human element and AI's in there and starts just churning out all of this content, if it's not, you know, at least guided by, you know, consciousness, morals, Values, the things that we're going to need desperately to straighten ourselves out, we could be in deep trouble.
Well, yeah, 100%.
Technology without morality is disastrous.
However...
I've got an angle on this I want to share with you or discuss with you, but I think I've managed...
I've got a song called Brighteon, Turn It On, where I wrote the lyrics, and then I used the Suno AI music engine to generate the music in the style that I wanted, which is an electronica style with certain types of vocals.
I'm going to see if I can play it for us right here, okay?
In a world of angry lies There's a place of truth and light For those who seek sweet freedom As the doorways are open, the senses are closed.
The world now awaits to hear the things you know.
Knowledge is treasure, unlimited flows.
The truth now it beckons and you're the one who chose.
Brighty on, bring it on.
Brighty on, let's get it on.
Brighty on, stay strong.
Brighty on, let's turn it on.
Yeah, I just want to play that first verse in the first chorus, let the audience hear it, let you hear it.
Now, you and I both know, Reno, that before AI, to produce that, that's tens of thousands of dollars of talent and time and recording studio, right?
Oh, yeah.
Easy.
And...
It would not be as good.
I created that song using AI in a few hours.
So I wrote the lyrics, described everything I wanted, then went through, generated hundreds of variations, picked out the parts I wanted, did extensions, things like that.
But I got the sound I wanted.
That music speaks to the message I want for Brighteon, which is about enlightenment.
It's about sharing knowledge.
It's about telling the truth.
I can't find Jack from Hollywood or the music industry that gives me that kind of message.
And thus, what I see the music industry as is being itself algorithmic.
Whereas I can put humanity into my song using AI But the humans building music in the music industry are just corporate robots.
You see what I mean?
Isn't it a weird contrast?
Yeah, it really is.
Your thoughts?
Well, I mean, when I hear that, Mike, and by the way, it's a really catchy tune.
That, to me, that's the part of AI that excites me.
That you can quickly, cost-effectively create brilliant content with positive messaging that will help shape the minds of the people listening to the music in a positive way.
That's super cool.
The next question becomes, well, how do you distribute it?
How do you get it out there?
And that's where the Hollywood machine really...
It's so dangerous because they control distribution.
It's all about the ears and eyeballs.
Right?
And a guy like you, you have a platform, a song like that, you know, and others.
By the way, music is so powerful.
You know, I told you at that reggae festival, Uniting the World Through Music, it's incredibly powerful.
And I even thought, you know, as we were going through, you know, the COVID crisis, and even before then, like, I often thought music...
Is likely the answer.
Because it cuts through.
It transcends groups and ethical groups and culture.
Like Michael Jackson.
He was beloved everywhere.
If you took a guy like that or created music, if AI could do it, come up with the ultimate song that everyone in the world will love, And everyone in the world will listen to over and over and over.
And it happens to have positive messaging, uplifting lyrics.
Think of the effect of that.
Well, let me add to that, Reno.
The way I see this kind of technology, Suno.com in this case, and no, they don't pay me to plug them.
I'm just happy they exist.
Each person can personalize their experience of music.
Now, And the reason I wanted to ask you this question, Reno, is because I want to talk about movies.
Because, see, the movie industry right now is mostly very centrally controlled.
And the Hollywood studios push very damaging messages into the cultural pipeline.
For example, you'll have animated cartoons for children that are pushing transgenderism for children, you know.
A lot of LGBT themes, a lot of woke themes, a lot of anti-white themes these days.
It's crazy.
And for some reason, every action hero is a 100-pound tiny woman who beats up all the hulking men in the scene.
It's like, okay, whatever.
We've seen that like 100 times now.
Coming soon, Reno, you'll be able to have a service Render a movie for you, just like we rendered this song.
So I'll be able to log in.
Maybe it's going to be called like Suno Films or whatever.
And I'll say, hey, make a movie for me.
It's kind of like Die Hard.
I like Bruce Willis.
I like Samuel Jackson.
I like all these 1980s action figures.
Arnold Schwarzenegger before he...
Went a little crazy, but, you know, I want to see, like, Predator.
I want to see Die Hard.
I want to see, just throwback.
Give me some...
Yeah, right, right.
And you can tell, I want comedy, or I want action, or I want drama, I want romantic comedy, whatever.
Man, Reno, it's going to render the movie you want to see.
And Hollywood is going to lose their minds.
Yeah, I mean, it's quite possible.
If we can figure out a way to replace the machine's distribution system, and I think we're seeing that, you know, you're seeing, you know, sort of the emergence of this, what are we even calling it nowadays, new media?
Yeah.
And so it could be, because certainly the production piece, the creative piece, tapping into AI for treatments, for scripts, and now to actually go ahead and produce the music or the film, whichever it is, I mean, that's fantastic.
And I think it could be done and done well and certainly cost-effectively.
The question then becomes, how do you get that piece of art in front of the eyeballs?
How do you get the distribution?
There, I think it's decentralization.
I mean, we already have, of course, Netflix and Amazon Prime and Hulu and other services.
Those are still pretty centralized, but they're very decentralized compared to the old days of the theater, the theatrical release and that control.
I see, as films become less expensive to produce because there's so much AI generation of the content, They will be able to be released online for, you know, 99 cents.
The cost of generating good content is going to plummet by orders of magnitude here.
And I'm seeing it.
Like, let me tell you, I have another song called Ignorance is Bliss.
I don't think you've heard it yet, but I'm rendering a Pixar-style animation of a squirrel that's seeking knowledge with an acorn.
And It's got some morphing problems and things like that, but the quality of the Pixar-style animation that I'm producing in kind of a five-minute short film, it would have been $10 million five years ago.
Now I'm doing it on my desk with an AI tool.
And it's like, man, the cost just dropped 10,000 times here.
Well, I mean, no question, the economics are going to be incredibly impactful.
But again, you know, in Hollywood, as an example, what I saw an awful lot, there's so many brilliantly creative, talented people.
Millions of scripts that were written by these talented people that get peddled around town and never see the light of day.
With AI, I tend to agree, I think, which would be amazing, is you would give these writers an opportunity to get their project made.
That's true.
And so much more cost-effective.
So you could see just an incredible flood of...
New content.
Because all of a sudden, those barriers, you know, having to deal with studios and being that one in a million that gets chosen.
And, you know, but so you'll be able to get the movie made.
But again, how do you get the people to see it?
Because there'll be so much of it out there.
Well, first, to answer the first part of your question there, I have run across a service.
I forgot the name of it, but the entire purpose of this service is to storyboard your film project using AI. So you put in the script, right?
And it generates the storyboard so you can pitch it to a studio.
You know that process.
So if I can storyboard this thing in 12 hours instead of 200 hours, then I can pitch it more easily, or I can help the studio visualize it, or even if some of those can be animated, the studio can see the angles, the lighting, the characters, whatever.
That's going to be the process in the interim.
But long-term, Mark my words, there are going to be online services that render full feature films.
And maybe Netflix ends up doing this.
Because Netflix used to rent DVDs in the freaking mail.
Remember that?
You would mail them back and wait for the mail to get a DVD, right?
So that begins to answer your distribution question.
It's like, Your distribution is not going to be a challenge.
The challenge is going to be finding the needle in the haystack of the film that you want to see because the systems can generate whatever you want to watch.
Well, that's what I mean by distribution.
Ultimately, how do you get the content in front of the eyeballs when there's, you know, in this scenario, potentially just millions of new movies getting made super cost-effectively and probably some good ones?
You know, maybe through some kind of like YouTube, the one that's going to get the most likes and the most views will just sort of organically rise to the top.
You know, it's all very exciting.
And to be honest, Mike, it's a little bit overwhelming.
Yeah, that's true.
You've seen what I did, and I know you're deep into it right now.
AI is a potentially overwhelming concept.
And when you dip your toe in the water, as I have, and I've only just dipped my toe, it is.
I mean, it's a lot to process because it's almost like the difference between, you know, PAL football and the NFL. Yeah.
It just happens so fast.
Yeah.
Well, let me give you my take on this, which is that AI, the rise of AI and all these tools that we're talking about, text generation tools, writing screenplays, writing novels, writing documentary books, creating music, creating films, creating short films, creating how-to films, YouTube, everything.
These tools are great for people who have good creativity and good imaginations because it's going to put at their fingertips the ability to take what's in their head and bring it into the world very quickly.
But not everybody's a creative type.
Some people are hands-on, skilled craftspeople, and they're always going to have a place in society.
But there's also a group of people that really don't have any ideas, and they're just kind of cogs in the machine.
A lot of them work at the DMV.
And for those people, they're either going to have to change the way they interact with the world, or they're going to be obsolete pretty quickly.
So I think as a society, we're going to see mass unemployment among a certain group of people unless they can be taught how to command the systems, how to run AI, how to direct AI. Because just approving forms or whatever, that's over.
That's obsolete this year, really.
You know, insurance adjusters, medical claims classifiers, right?
All that stuff, obsolete.
Yeah, it's going to be a different landscape altogether.
It's, again, on one hand, super exciting, on the other, a bit overwhelming.
It'll be a fun ride, that's for sure.
I'm eager to see, you know, how this thing develops.
Well, we're going to have a lot of music during the ride, that's for sure.
We'll just write a song a day, you know?
Movies too, video content, tons.
Yep, you're going to have all the content.
The question is going to be, Not, where do I find content?
It's going to be, what content do I want?
What speaks to me as a person in terms of my news ingestion?
Books, novels, videos, music, how-to, podcasts, you name it.
I saw a demo, a tool on Google, where you can upload a science paper.
And Google's AI system turns it into a podcast conversation between two people talking about the science paper, and it's actually fun to listen to.
Yeah, well, imagine that, because science papers aren't often that much fun.
No, that's the thing.
That would be kind of cool.
I mean, my big concern is, look, if there was a way to ensure that there's some element of morality, you know, some ethics and consciousness in AI, because it could easily spin out of control, and all of the things that we know are sort of wrong, With the influential machine that is Hollywood would only sort of be elevated.
And the harm, all that, call it evil, would be sort of exacerbated.
That's the part that concerns me because it could get bad quickly.
It's happened so fast.
Well, I completely agree with what you just said.
But my answer to that is decentralization.
So I think what makes technology evil is when it's centrally controlled in the hands of the few.
Then they weaponize it against the people.
Just like when they can control censorship, they weaponize the internet.
Or when they control money, they weaponize the currency.
When they control medicine, they weaponize the medical system.
But if we can decentralize and put knowledge and tools Through open source projects into the hands of people everywhere, then the central controllers, they lose control and they can no longer set the agenda.
And I think that's our best defense against the weaponization of AI. I agree with you.
A big enough project, they can give birth to Skynet and try to take over all of us.
But if we have open source, decentralized AI systems that are rooted in our local human ethics and values, we can fight back against that, either digitally or maybe one day with our open source robot.
That, you know, it's like, my open source robot is defending against your, you know, government kill bot.
And it's like, robot wars in the backyard, that kind of thing.
That day may be coming.
Yeah, well, again, I just hope that because understanding the potential, understanding the power, if...
AI is guided by some good moral foundation, or at least some, to keep it from spinning out of control.
Because we see what happens, Mike.
I mean, it's the movies, the video games, the songs.
If you keep pounding people over the head about how it's okay, you know, to go mass murder or shoot up or rape or beat up or...
You know, whatever.
And then society moves accordingly.
And that's a problem because we are, you know, to a large extent, you know, sort of influenced, gullible, malleable, easily persuaded.
You know, it's a dangerous landscape.
You know, people...
Are, you know, subject to this kind of feedback and input.
And I think there's a responsibility that anyone in the entertainment industry, music, film, any, all these content producers, if we could just shift, and I'm not saying all become born-again Christians or, you know, go crazy with religion and spirituality, but just some moral guidelines, because otherwise it could, in my opinion, it could get very bad very quickly.
Mm-hmm.
Right there with you.
So let's keep our eyes on this topic.
We're going to move on to the next topic, but let me remind our listeners that this is an interview with Reno Rolet, the founder of Boku Superfood.
I'm Mike Adams, of course, the health ranger.
And we are partners with the Boku Superfood product line, which is a plant-based, high-nutrient-density superfood meal replacement and other Boku formulas that We at the Health Ranger store are now manufacturing, sourcing, and doing the lab testing, multiple layers of lab testing, you know, microbiology, heavy metals, glyphosate, you name it.
And then we're selling the Boku products at our store.
HealthRangerStore.com is the website where you can find those.
And Reno, I really appreciate your values and ethics there.
I share those with you, of course.
And we are, you and I have always, we've been dissidents, you know, we've always been on the side of humanity against the system that seems so destructive, right?
And we're always trying to help people be healthier and more awake and alive.
And that's a good segue to our third topic here today, which is the food supply chain, and especially organic ingredients.
Now, Your product, Boku Superfood, is honestly one of the most difficult products to make because it has so many ingredients.
It's got so many different micronutrients and different plants and different medicinal mushrooms and microalgae and so on.
It's becoming more and more difficult to find those and then to get them in the quantities we need, get them tested in a timely manner, get them into the product.
Reno, you've been steeped in this industry for many years now as the head of Boku Superfood, and your wife Lynn has worked tirelessly as well, and your children have been involved in different ways, formulations and so on.
What do you see as the future of the nutritional ecosystem in America?
You know, I think it points, Mike, directly to what we're doing.
I mean, we see the unsustainable waste in traditional industrial farming, food processing, distribution, all of it.
It's just ridiculous how much food is wasted.
And the idea behind Boku is really not to waste anything.
But, you know, beginning with the purest, most nutrient dense ingredients on Earth, Ours are dried.
You know, they're powdered.
So you're removing the water and you're essentially taking perishability out of the equation.
So you've got this beautiful concentrated nutrition with a shelf life of years.
Versus, you know, days in some cases.
And this is the reason we see, you know, fresh produce being raced around the world in refrigerated containers, you know, leaving massive global or carbon footprints, you know, all over the place.
And I believe that the future of food, at least a good portion of it, It has to be rooted in, you know, sustainability and efficiency.
And there's nothing more efficient than what we do now.
You know, some of our formulas, as you mentioned, the Boku Superfood formula, wow.
I mean, we really set the bar high almost 20 years ago.
And it was a lot like when I set out to make the beach blanket.
I just wanted it to be the absolute best.
I didn't really think too much about cost.
I didn't think too much about what we'd sell it for, how much money we would make.
I just wanted to obsolete everything on the market.
And I didn't want to win that contest by having the most ingredients.
It just happened that we settled on, you know, 55 of them in some cases.
Some of the formulas have even more.
But it's the alchemy, it's the magic, it's the functionality of these ingredients when they work together.
And it's our refusal to compromise.
So we end up with these, as you said, very complex formulas, and they're very challenging from a business perspective because it's a lot to source, especially in the quality that we demand, as you, Mike, know better than anyone.
So I do think the future points to powdered foods.
High, high quality, concentrated nutrition, which is what we do, and drying and powdering some of this produce that's being ridiculously wasted.
I mean, I don't know what study you want to, you know, really believe in, but it's estimated more than 50% in some cases of the fresh produce, that's fruits and vegetables cultivated in North America, are wasted.
You know, they're not pretty enough, so they don't get chosen.
They end up in the waste bin.
They rot on the way to the grocery store.
They get thrown away.
They rot while they're in the grocery store.
They get thrown away.
People take them home.
They sit in the refrigerator.
They rot.
They get wasted and thrown away.
It's unbelievably wasteful.
What we do is source these amazing ingredients, we dry them and powder them immediately after harvesting, and we're locking in all that nutritional potency for years.
Let me interject.
The trend that I'm seeing that's really important here is that as certain smallish companies like yours and mine are doing extraordinary high-density nutrition that is just setting the bar, We live in a world where the masses are eating food that is less and less nutritious.
So there is this growing chasm between the nutritional haves and the nutritional have-nots.
You know, the grocery store foods, for example, if you buy them off the shelf today, fresh vegetables and fruits even, and you have them tested for their micronutrients, they are a fraction of what was published in the 1970s by the USDA. What green beans would contain then versus what they are now.
Today, they're a shadow of what they once were.
The soils are being depleted, of course, generation after generation of the micronutrients.
And putting back just NPK as fertilizer, that doesn't bring back the selenium, the copper, everything else that goes in it.
So the foods are depleted, the foods are more processed, there's a strong push towards cricket protein and things like that for the masses, but the people who know about amazing nutrition, nutrition and like what you've done with Boku Superfood, they can access the most potent nutritional supplements and superfoods that have ever existed in the history of our world.
I mean, just the ingredients in your product, Reno, come from many different countries.
I don't know how many, but it's a lot of different countries.
Like this would have been the food for kings, you know, centuries ago.
This would have been the spice trade, the camel route.
So this one's from, you know, the far East, this one's from the far West.
This one's from India.
This one's from, you know, even kings couldn't have eaten like this today.
You know, you can buy it online.
I But a lot of people don't.
Well, they don't know about it.
They're not aware.
And that goes back to, you know, that whole distribution.
How do you get the information out there?
Wouldn't it be amazing if we taught children in school about superfoods instead of, like, how to dance on a pole and, you know?
Dress up like a, you know, if we taught children about nutrition, superfoods, how they can help you, how they can change you, how they can fuel you to excellence.
If we began there with the kids, just imagine.
And going back to, you know, Hollywood.
I wanted to do this years ago through our Studio Store Direct, which you may recall.
We were going to try to put commercials for Boku's superfood embedded in the Shrek DVDs.
Remember that, Mike, back in the early 2000s?
Trying to get the message out there and not just to make money, but to make a positive difference, to make these people aware.
These are the foods of kings.
These foods have been revered in cultures all over the world since before Christ.
And all we're doing is honoring that tradition, honoring that proven history.
And bringing these foods together in a way that people can enjoy them quickly, simply, effectively, so that they're delicious.
Because as you know, many of them alone aren't very delicious.
They've got to be blended with fruits and berries, and that's the magic of Boku.
But honestly, I'm so encouraged now and more than ever by Bobby Kennedy, who is a passionate advocate in our space.
And I'm really hopeful That he's going to go in there and make a positive difference for the drug companies, the food companies.
I mean, it's all about the money for these corporations.
RFK Jr., he's saying that he's going to push to ban direct-to-consumer drug advertising, which is exactly what needs to be done.
It's crazy that that was ever even legalized in the 1990s.
Well, look how effective they've been at getting their message in front of the eyeballs of consumers all over the world.
They flood the television airwaves, the radio airwaves, with commercials for their pharmaceutical drugs.
That's distribution.
They're just pounding it into the minds of millions of people all over the world.
Well, right, but they have 50,000% markups, so they can just buy the media.
Exactly.
Their cost of production is nothing compared to like Boku Superfood.
It has real costs, you know, real ingredients versus just churning out a synthetic molecule and calling it a, you know, a blood pressure drug.
It costs them pennies per pill.
They can sell it for whatever.
Yeah.
And we, on the other hand, you know, are sourcing the highest quality rare earth ingredients.
We don't compromise.
And we can't compete.
I mean, the fact is, like, even in our space, let's face it, Mike, we've been at this for 20 years.
A lot of other companies have come and gone, most of them, you know, funded by big institutional money.
And they come in and just flood, you know, Facebook and Instagram and YouTube with these ads because they've raised all this money.
They drive the ad rates so far ridiculously high.
We can't afford it.
As a small family business, we can't afford to continue on that stage.
And so we become diminished.
We're squashed by these big guys funded with institutional money.
So it happens across the board and it's really hard to get your message out there.
That's part of the reason why I'm so honored to be aligned with you now in this capacity where you have a platform where you're courageous and I can come on here and share the truth and we can speak openly about what's really going on and I just hope, and I really do believe, that we're seeing a new era ushered in here by Bobby Kennedy and the new Trump administration, because if he does a fraction of what he's talking about doing, it will raise massive awareness.
Well, and what Bobby understands, he's talked about this at length, the perverse incentives of how much profit there is to be made by Big Pharma in keeping people sick.
You know, Continuing diabetes, continuing depression, or even inventing new diseases, like, oh, you have a brain chemistry imbalance, you have restless leg syndrome, whatever, or even...
You know, hyping up pandemics to push more jabs that ultimately are admitted they never worked, you know?
Whereas you and I, Reno, we would never sell that stuff.
I mean, morally, I can't make money from something that harms people.
Period.
Can't do it, right?
Nope.
But we end up in an industry then where we are only willing to be involved in commerce, in products and concepts that help people.
But it's obviously not that profitable to make people well.
But it is spiritually profitable.
You know, I'm not complaining.
Don't get me wrong.
I'm just saying, financially, it cannot compete.
With the easy, wicked, evil money of keeping people sick.
And that's got to change, man.
Yeah, 100%.
I agree, Mike.
And even if they don't align to support us and our voice, just back off on the attacks.
I mean, stop putting people in jail for selling milk.
Right.
Give people a voice and let them pursue their passion.
We know what we do is meaningful and makes a positive difference.
Just...
We don't need you to necessarily buy in entirely, but just get out of the way.
Let us reach these people and let us share.
Look, it's tricky because there's bad people in every industry, and I'm sure there's plenty of bad people that entered the superfood space and made unsubstantial claims or misled people, but You know, look, there's always been, in my estimation since we started this business almost 20 years ago, a trend back to nature.
People are just waking up and realizing that the answer is not necessarily in a pharmaceutical drug.
And I'm not banging pharmaceuticals altogether.
Sure, there's great drugs.
I'm sure there's wonderful drugs.
And I'm sure there are drugs that saved a lot of people's lives.
But there's also nature, and there are a lot of answers right at our feet.
And I think people deserve to understand that there are alternatives, just like during COVID. You know, yeah, vaccine may be great, but there's alternatives, like your innate immune system.
Wouldn't you like to learn about what you could possibly do to help that and see how you fare without the pharmaceuticals?
Again, it's just this censorship, this idea that who's got the most money is going to control the narrative, and that's the way it's been forever.
And I really...
Yeah, I'm sorry.
But you're speaking exactly to the point here, which is during COVID, the truth about nutrition, about zinc, quercetin, vitamin C, vitamin D, etc., that truth was suppressed.
Yeah.
Maliciously.
The truth about ivermectin, even hydroxychloroquine.
Doctors lost their licenses.
They lost their livelihoods because they were prescribing things that in their experience and in their research, they knew would help people.
Like the centrally controlled medical boards of the states literally conspired to maximize the deaths of So they could say COVID was worse.
I mean, that's how crazy it got.
We all lived through that.
That's true.
A really crazy time in history.
Once again, you know, sort of underscoring how vulnerable people are, how fear-based many people, you know, live their lives, how unwilling so many people are to simply peel back a couple layers and dig and learn for themselves, which that's okay.
I'm not criticizing these people.
It really just emphasizes how important our role is and Bobby Kennedy's role and your role in sharing the truth and just not stopping, not quitting, you know, staying true to the things that you believe in, continuing to deliver that message with the hope that it'll resonate for one person, another person, and that we can make a positive difference.
And I believe, having done this now for 20 years, what we practice in these concentrated superfoods It's incredibly important, incredibly functional, incredibly beneficial.
And that's the reason we keep doing it.
Well, and I always have something to add to what you just said.
Are you still doing okay on time?
Oh, I'm great.
Yeah, Mike.
No worries.
Okay.
Well, people ask me all the time.
I mean, you know, Reno, I'm a super productive person.
And as long as you've known me, I've been that way.
But people ask me a lot, like, how is it that you get so much done or you do so much, you do this?
I always tell them the same thing.
It's nutrition for the brain.
It's literally nutrition.
And for some reason, that answer is so simple, really.
It's like, look, I drink superfoods every day.
I blend them up.
I'll tell you the recipes.
Here's the formulas.
I have turmeric.
I have neurological protectors.
I have sulforaphane from broccoli sprouts.
I've got all these things.
And yet, we often hear, like, people hear that, and the reaction I get from people is like, well, I would love to have a brain that just works like yours, but I don't really want to have to change what I eat.
And I'm like, well, you know?
Pick whatever you want.
It's your life.
But if you want brain performance, I guarantee you, I'm not a superhuman.
You and I have the same genes.
I got the same brain you have.
I just choose to power it.
And as a result, yeah, I'm getting a lot more done.
And also, I don't waste time watching TV and things like that.
And I'm not trying to, I'm not bragging.
I'm just trying to be practical here.
Like, haven't you seen this with your own customers, people whose lives were just transformed when they got onto really high-density nutrition?
Exactly.
And that's what keeps me going.
It's what keeps me fired up and dedicated to what it is that we do and my mission to want to share and get this word out.
Because you're right, the answer's not that complicated.
It really isn't.
It's a little tricky for people to understand.
It's a little tricky for people to embrace change.
Right away, oh, I just eat this.
Well, gosh, I like my steaks or my burgers.
It's a little tricky to break through and get to them, but...
We have to continue trying because it's not that difficult to see amazing benefits of transformation.
Mike, over 20 years, I can't even tell you the stories of people's lives that I've seen completely 180, like switching.
And I'm not talking about curing and halting disease, even though we've seen our fair share of that for sure.
But it's just like, it's everything.
It's this holistic reboot where people's moods change, their attitudes change, they get more energy, they get more active, they start to move more and exercise more.
And then you hear about the inflammation going away.
And especially me at this point in my life, because I'm living it.
You know, as we get older, we start to sort of, you know, feel the result of our abuses when we were younger, you know, flying off these things and landing and jumping and crashing and those injuries come back.
But to me, it's just like you said, the answer is nutrition.
Food is fuel.
How you look, how you feel, how you perform, how you think.
It's all fueled by the food that we consume.
And if we keep eating poison, we're just gonna get worse.
If we start consuming these concentrated superfoods, and that's what I want more than anything, is for people out there to just understand that these are beautiful gifts from nature.
They're available for all of us, and they can make a huge difference.
You don't have to be so overweight.
You don't have to be inflamed with achy joints and pain.
You don't have to be foggy.
And feel like you're losing your memory and all the rest.
There's pretty much something for all of that.
And I'm not here to say that we can fix any of it.
I'm just saying give it a try.
Open your mind.
Listen to the people that have experienced it, like me, like you, like the millions of other people out there that are consuming these foods on a daily basis.
There's a reason.
And it's because they work.
And we just have to kind of, again, break through because so many people, we've been groomed to follow doctor's orders.
If it's on TV and the news people are saying it, it's got to be true.
And we're just brainwashed into believing this narrative that's fueled or funded by the bad guys, quite frankly.
What's amazing to me also, you know, we all have physical brains that are powered by whatever's in our blood.
Because that's how it works.
If you're not getting blood to your brain, you're not conscious, right?
So what's in your blood obviously affects what's happening in your brain.
And we have entire industries, Reno, of mental health practitioners and psychiatry and counselors that People often turn to, and I'm not saying that they don't have a useful role in cases of trauma or whatever, but a lot of people that end up feeling depressed or feeling down or having mood swings or whatever, they've got food problems, man.
It's like, hey, you are bathing your brain in poison.
Of course you're going to have weird things happening with your brain.
Like, before you go talk to a counselor, look at your pantry.
Clean up your diet.
And then, you know, clean up your diet.
Give yourself 60, 90 days on clean foods.
If you still have a mental health problem, yeah, seek out a professional.
But my God, if you're living on poison, you're going to have a poisonous consciousness, really.
And that is such a basic, such a fundamental message, Mike.
It's just got to get out there.
We've got to find the ears and the eyes of these people that need to hear this stuff the most.
And I think we are.
And again, why I'm excited about our future, you know, as sort of superfood ambassadors, if you will, and advocates for this movement, Is what's happening with Bobby Kennedy.
I think it's enormous.
Like, really?
This guy's going to be, he knows what's going on with these agencies.
He knows about the collusion.
He knows about all the corruption.
He understands it.
And if he's empowered to really make a change, even a small one.
It'll have a massive impact and we'll get more and more ears.
People will start turning away.
And again, I'm not saying abandon pharmaceuticals.
I'm not saying all, you know, food from the processed food giants is going to kill you.
I'm just saying open your eyes to the new possibilities.
And it takes someone like Bobby Kennedy, someone, you know, aligned with the president, someone in an influential, powerful position who's credible.
To cut through this clutter because, again, we've been beaten over the heads with this horrible messaging for far too long.
And it's not about us.
It's all about the money.
And if people just kind of embrace that reality, right?
Yeah.
It's just follow the money and understand you are being played.
It's not about what's good for you.
It's about how fast you can empty your wallet.
That's exactly, I mean, that's the food system, the corporate food system.
That's the pharmaceutical system.
That's frankly, you know, that's the health insurance system.
You know, the more premiums they can charge, the more they make a percentage.
The medical industry, the media, they're all complicit.
Absolutely.
Yeah, and you said something key there, that people need to realize that this system that's always telling you to do stuff like lockdown, wear a mask, take this, take a jab, do this.
They do not have your best interests at heart.
They have the opposite of your best interests.
They want to profit off of you staying sick, because if you get well, they lose a customer for life.
It's that simple.
Yeah, totally.
I mean, it sounds criminal, but, you know...
So many things are criminal happening around us every day.
Weaponizing the judicial system.
You know, what is the research that they did on the COVID virus?
You know, that gain of function?
Like, what?
Really?
Like, that should be illegal.
There's so many things that just...
But it is illegal.
It's a violation of the bioweapons convention.
Like, their actual criminals did that in our country.
Ugh.
So you wake up and you start to realize that, you know, not everything you see or hear on television is true and you've got to take some personal responsibility.
That's really what I think my message would be to so many people is please just don't.
Life is an amazing adventure.
Don't just cruise through it blindly.
You know, pay attention.
There's so many more beautiful things you can learn, so many more beautiful things you can experience.
At the same time, you can protect yourself by being responsible for yourself because if you allow yourself just to go through life and believe everything that's being beaten into your head You're just a pawn.
You're being played.
For me, it starts there.
Because we all deserve to have our best life ever.
We're not all going to have our best life ever.
We're going to have ups and downs.
But again, just take some personal responsibility.
Well, I love what you just said.
I'm going to use that to wrap this up.
We all deserve to have our best life ever.
And I can just guarantee everybody listening, one of the requirements for that is to have the best nutrition and the best food.
I mean, that's not going to solve all your problems, but if you don't have the best nutrition, you can never get to your best self.
And I'm talking about emotionally, I'm talking about relationships, physical performance, longevity, freedom from pain, cognitive enhancement, quality sleep, quality sex life, like all of it.
Your body needs nutrients, and those nutrients are missing from the food supply.
And if you don't seek them out, if you don't make an effort to find them, You're missing.
You're missing a key component.
So with that said, Reena, let me just, again, remind our audience, you and your wife are the founders of Boku Superfood, and we've got your products now manufactured, sourced, and laboratory tested by our team at healthrangerstore.com.
People can go there and just search for BOKU, B-O-K-U, BOKU, and find the meal replacement, the different varieties, and the protein products, and so much more with more yet to come.
Reno, your final thoughts on wrapping this up?
This has been a great discussion, by the way.
I could do this every day with you, Mike.
You're such a fascinating person.
You're so inspirational and so important to me as a friend and also the work that you do that I appreciate so deeply.
Yeah, just final thoughts.
I want to thank you for allowing me to be here and also for our partnership.
People out there who know me, people who know Boku, know that this company was started by a fierce commitment to being the absolute best.
And it's cost us because we always paid more for the ingredients.
We never sold out.
We always stayed true.
We always prioritized integrity.
And it's obvious that not every company operates that way.
But when we aligned with you, Mike, here recently and partnered To where you're now sourcing our ingredients, blending our products, distributing our products.
It's such an incredible opportunity for us to continue our legacy in a way that we know Boku and the integrity of our formulations and the ingredients for the benefit of our customers and potential customers.
Yeah.
It's better now than it's ever been.
That's what I'd like to say to these listeners, to beautiful people out there that are listening.
Boku has never been better than it is right now in the capable hands of the Health Ranger.
Thank you so much.
That's great to hear that.
We're so thrilled to have you as a partner, as a formulator.
We can't talk about what you've got coming up yet, but I'll just tease that there are some Boku surprises on the way.
Yes, there are.
Really interesting to people because you, Reno, you're a lifelong...
You're an idea person, but you also have the practical ability to bring it together.
And we're just thrilled to partner with you and bring this high-density nutrition to people.
And folks, if you want to have a great 2025, get yourself great nutrition.
Listen to positive...
You know, sources, which I would consider this to be a positive podcast overall.
Doesn't mean we're hiding from the risks that are out there, but we also, we do have a positive outlook on life.
And, but we got to step up as adults and understand what's necessary.
Learn the tools of the day.
Learn about nutrition.
Learn about taking care of yourself.
And also be skeptical of any of the centralized messages and propaganda and all that nonsense that's trying to get you to do things that aren't good for you, that are not in your own self-interest.
So thank you all for joining us today.
Reno, thank you for your time.
It's been a pleasure.
Thanks, Mike.
All right.
Take care, Reno.
Folks, on the end of this here, I'm going to put the full song, the Brighteon Bring It On song.
We'll put it on the end here for you so you can hear the whole thing, in case you wanted to hear that.
And enjoy and find more interviews at brighteon.com.
And also, if you want to...
Get our new free open-source AI model coming out March 1st.
That's brighteon.ai.
Or you can read our articles about nutrition and superfoods and much more at naturalnews.com.
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Party on Stay in strong Party on Let's turn it on Mike Adams here and I want to share a little nutritional secret with you.
So So you know I drink these smoothies every day.
I make these out of avocados and bananas and whey protein.
I put some other powders in them as well.
I put a little black cumin seed oil in there and some vitamin D drops and things like that.
But what I've added today into my smoothie, because we now have it available in our store, is called Golden Milk.
I know it's kind of a funny name, but it's orange.
It's golden orange colored because it's got a lot of turmeric in it.
But let me show you this.
I've got it on my desk here.
There it is in the canisters there on the right and left-hand side.
Golden milk powder canisters.
Of course, it's certified organic and laboratory tested.
But if you show my screen, I want to walk you through some of the ingredients.
This is incredibly delicious.
It's great for the fall season here, too.
but it's made with organic coconut milk powder and then organic date sugar, which is a low glycemic natural sweetener.
And then the functional herbs are, you've got curcumin, which is an extract from turmeric.
You've got organic turmeric root powder, organic ginger root powder for that spice, that fall spice, ashwagandha powder, which is an adaptogen that's really potent.
And then cinnamon powder gives it that just delicious flavor.
Cinnamon, by the way, is used a lot in traditional Chinese medicine and it has its own health properties.
All this together is called Organic Golden Milk Superfood.
You can take the powder and you can blend it into water, or you can blend it like I did with avocados and bananas.
You can blend it with cashews to make like a cashew milk, like a superfood fall eggnog nutrition drink.
You know, there's no eggs in it, and it's not all sugared up like typical eggnog.
It's way better than eggnog.
But it's great for the fall season.
Or you can use almond milk or any other kind of milk or raw cow's milk, whatever you have, fresh milk off the farm.
Mix this with it and you will have a superfood extravaganza that has so many functional benefits, it's too many to even name.
Now, in addition to that, here's what else we have available at the Health Ranger store.
I just mentioned ashwagandha.
We have an ashwagandha liquid extract available right now, too.
Here it is.
It's organic liquid extract, two fluid ounces.
This is a super high-end extract that's extracted with a combination of alcohol, water, and glycerin.
And as a result, because of those three different, quote, solvents or, you know, carriers, you actually extract more of the nutrients from the ashwagandha root than just using one of those.
So this is available now, and it's really fantastic.
And if you show my desk, I want to mention a couple other things.
We have astaxanthin, Hawaiian astaxanthin, now back in stock for the first time in a long time.
That is a fat-soluble carotenoid that has extraordinary properties.
If you haven't yet tried astaxanthin and just observe what it can help with in terms of your mobility and joints and cognitive protective support, things like that, Try astaxanthin.
I think you'll be really amazed at what it can do for you.
In addition, we have the Boku Superfood formulation now in stock for the first time.
This organic superfood is based on the original Boku formulation, but it's been upgraded, enhanced with our sourcing, our laboratory testing, and And the result is now the combination Boku Superfood, Health Ranger Store, combo formulation and lab testing product, available for the first time, plant-based, high-density nutrition, ready to blend into water or milk or anything like that.
It's available for the first time at our store.
And then finally, if you go back to my desk, yeah, we've got ginger latte powder, which is more of a sort of coffee-themed drink there that's also quite delicious.
And then we also have there, in the brown label, the organic freeze-dried crunchy munchies, banana, apple, cinnamon.
And these are fruit and herb purees that are freeze-dried into little snack chunks.
And they're called crunchy munchies.
They're fun to eat.
Kids love them too.
And the ingredients are just incredibly clean and nutritious.
We also have banana strawberry flavor available in the crunchy munchies as well.
So a great snack, a great travel food.
All of this and much more is available now at healthrangerstore.com.
And also don't want to forget iodine because everybody's freaking out about the risk of nuclear war right now.
And sure enough, we've got nascent iodine available at the store.
This is the cap version because the caps last much longer than the droppers, but you can also buy this with a dropper in it, or you can get bulk deals with this.
You can buy, like, six bottles with caps right here, a six-pack.
And this stuff is going to just disappear off the shelves the minute, you know, let's pray it doesn't happen, but the minute war escalates even more between Russia and Ukraine, especially if somebody starts launching nukes or even if Israel starts launching nukes, which could happen on any given day, it seems.
But you won't be able to find nascent iodine on the shelves.
So get it now while you can.
And when it's relatively affordable and available, we've got it right now.
We're shipping right now out of our warehouse in central Texas.
So thank you for all your support.
Shop at healthrangerstore.com for all your nutrition needs.
And you can find many different products that we have available, hundreds to choose from, that are health and nutrition.
We've got hundreds of different products to choose from, themed on health and nutrition and superfoods, even personal care products.
We've got freeze-dried crunchy munchies and also storable food, certified organic storable food, Various nutritional supplements.
Yes, we test everything for glyphosate.
We test it for heavy metals.
We test for microbiology contamination, E. coli, salmonella, yeast and mold, total plate count, other testing as well.
So we do more testing than anybody that I know of in this business.
And so you can rest assured that whatever you purchase from our store is ultra clean, ultra tested, and has very high density nutrition without all the crazy high toxic heavy metals that are very commonly found in products like turmeric and ginger and moringa and many others.
So, hey...
As I say about the other nutritional product providers out there, if they're not testing for heavy metals, they're selling heavy metals.
You've got to test for it because heavy metals contamination is crazy common in certain types of foods and supplements like turmeric.
Thank you for supporting HealthRangerStore.com and know that every purchase helps support our platforms like Brighttown.com, Natural News, Brighttown.io, our decentralized free speech platform, Brighttown.social, and much more, including our AI project, Brighttown.ai.
So thank you for all your support.
God bless you all.
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