Situation Update, 10/25/22 - CONSUMER ALERT: NuManna exposed for FRAUDULENT...
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Welcome to the situation update for Tuesday, October 25th, 2022.
Mike Adams here.
Welcome, especially welcome all of you new listeners.
I'm the founder of naturalnews.com and the founder of brighteon.com.
Of course, I run a food science lab that you may have heard about, CWC Labs.
We do mass spec testing, heavy metals.
We developed a glyphosate method that was quite unique.
I'm a published food scientist for a method for the quantitation of cannabinoids in hemp extracts as well.
I own a couple of patents on some things.
The reason I mention that is because the topic today has everything to do with food science.
It's a bombshell story.
And I know a lot of new listeners are going to hear this who may not be familiar with what I normally talk about on any given day.
So let me start out by saying I am a Christian and I prayed about this.
What I'm about to share with you, I prayed about this for hours.
And I also called my spiritual mentor.
Yes, I have a spiritual mentor and spoke with him about this relationship.
Moral issue, well, the ethics of what I'm about to share with you, and got some guidance from him that I think was very valuable.
And I want you to know up front that this is not the podcast that I wanted to ever have to do.
I reluctantly came to this after six years, and it saddens me.
To share this information with you today, but I believe I have a moral obligation to do so.
Perhaps even a legal obligation to do so.
Certainly a spiritual obligation as you'll soon find out.
And by the way, pardon the background noise.
There's a lot of rain sweeping through Central Texas as I'm recording this late at night.
So jumping right into it, there's a company called Numana, N-U-M-A-N-N-A, and they are in the organic survival foods business, and they sell a product called the Organic Family Pack.
And if you've been on their website any time in the last five, six years, you would see that their website claims that the organic family pack is Health Ranger approved.
And the label of their product carries badges that talk about heavy metals tested at the Natural News Forensic Food Lab via ICPMS, which is the inductively coupled plasma mass spec that we use in our food lab.
Also on their label, it claims pesticide tested and it claims no GMO.
And the pesticide testing is also claimed from the Natural News Labs website.
And this is on their product right now.
And if you purchase that product anytime in the last, what, six years or so, then that label is on your product.
And it's been on their website, in their marketing materials, PDFs, what else?
Images, graphics, Amazon.com listings, all of that until the last 24 hours, during which the Numana company has been furiously scrubbing all evidence of this from their website because, because of what I'm about to tell during which the Numana company has been furiously scrubbing all evidence We have not tested their product since 2016.
And the Numana company has fraudulently misrepresented their product as being a Health Ranger approved all these years.
And they have engaged in deceptive marketing practices.
They have misled their own customers by falsely claiming that we were testing their product, that we were approving it as heavy metals tested and pesticide tested, when they knew that we weren't.
Because the reason I know they knew that is because they never sent us any samples to test after the original testing of the original formulation, which was in 2016.
And they cut us off from royalties payments about mid-2017.
And they refused our requests for them to cease and desist in using my name and my laboratory name and the artwork which we provided.
That's our artwork, by the way, that's on their product label.
They refused our emails, our phone calls year after year.
They refused to take down these false claims because I believe they knew that by claiming that I approved their product and by claiming that we were testing their product, it gave their product more value or perceived value in the marketplace.
And it's obvious that many people, perhaps tens of thousands of people, purchased this Numana Organic Family Pack product because they thought that I had endorsed it.
And because they thought that we were testing.
Folks, we've done no testing of their product again since 2016.
So for the last five plus years, Numana has been engaged in massive fraud.
They've defrauded their own customers.
Not only that, I've begun to personally interview Numana distributors, who, by the way, were completely unaware of this, so I don't cast any blame on Numana distributors.
But I've spoken with now several distributors, I think four or five at this point.
Every one of them told me that they were owed money that they were not paid by Numana.
So, and...
There are no doubt more out there we're going to hear from with various information, we'll say.
And I'm going to give you an email address to contact us, by the way, if you're a whistleblower and you've got information about new mana that you think people need to know.
You can contact us with that information.
But what we know right now is that Numana fraudulently misrepresented their product as being heavy metals tested, pesticide tested, Health Ranger approved.
It was none of those since 2017 to today.
They refused our cease and desist demands year after year.
We have all the records.
We have the emails.
We have the screenshots.
We have the PDFs.
We have the Amazon listings.
We have...
I mean, it's incontrovertible.
Otherwise, I wouldn't go public with what I'm saying here.
I will testify under oath to everything that I'm saying here.
And we are in the process of contacting the Federal Trade Commission, the Attorney General of Missouri, The claimed organic certifier of this product, and that certifier is called CCOF. And by the way, I tried to find Numana in the CCOF member directory.
I searched for Numana and they did not come up.
So I don't know what that means yet.
We've reached out to CCOF. We're trying to confirm, are they actually organic certified or not?
And we will find that out hopefully soon.
We know that Numana engaged in a multi-year deliberate deception to mislead their own customers in order to profit from selling products that their customers believed had been tested when they were not tested by us, as is claimed on the label.
And I'm going to publish a story on naturalnews.com and also on food.news that has all the screenshots.
Well, some of them, I should say.
And some of the email captures, so you can see this for yourself, exactly what I'm talking about.
And in the emails, you're going to see that at one point, finally in 2021...
That Numana agreed to remove my name from their products and that apparently they did so for a very short period of time.
And then it all reappeared with my name and the lab testing results claims, all of which were fraudulent.
So they knew about this.
They took it down temporarily hoping we would go away probably and then they put it back on and they continued to deceive and defraud their own customers.
And I'm very curious what state authorities and even federal authorities are going to think about this.
And I will say for the record, I'm willing to provide all documentation to the DOJ, to the Missouri Attorney General, to the FTC. I'm willing to testify under oath.
I'm willing to sit for a deposition.
And we have all the records.
This was a massive fraud perpetrated on people in the organic storable foods industry.
And the reason I have come out with this today is because...
It's gone on far too long.
I should have said something earlier, probably.
I tried my best to get them to resolve this and I could not stand by any longer while people were being misled and harmed by this.
I could not stay silent any longer.
In fact, my mentor said today that in an age of corruption, it is necessary for people to take a righteous stand for truth.
Even at the threat of being attacked or sued, and if Numana wants to sue me, they will find out.
They will find out what happens, because we have everything.
We have all the records, we have all the screenshots, and by the way, all the labels that make these false claims are sitting on tens of thousands of these buckets that are sitting in people's living rooms all across the country and around the world.
The evidence is everywhere.
And again, this was a massive fraud perpetrated on people in the storable foods industry.
Now, a couple of things to mention here for the record.
Because I know how this goes.
I've exposed other companies before in years past.
I know how this goes.
So I want to state for the record, no, we have no interest in purchasing new manna.
We're not trying to buy them.
We have no such interest.
I would not want to be associated with them in any way whatsoever or their name.
Secondly, yes, Numana owes us money because they failed to pay what they owed us in royalties.
Because, see, the original agreement of this was that I would help Numana in – this was in 2016.
I have a signed agreement from June 6th of 2016 that we would help Numana formulate their product.
Which consists of several different storable organic meals.
And that we would conduct a lab testing for them at no charge.
And it was over easily $100,000 worth of lab testing that we conducted in order to try to find suppliers of materials that we could start with for the formulation.
And then their formulators put together these meals and we said, yeah, okay, these meals look good.
And as part of the agreement, you can use our artwork to You know, heavy metals tested, pesticide tested, Health Ranger approved, and so on.
As long as you send us a sample for each production lot that you manufacture.
It is very specific in the contract.
Each production lot.
Folks, Numana never sent us one sample for any production lot.
Not anything past just the original formulation stage, which was in 2016.
They never sent us a sample for a production lot.
Never.
And then they stopped paying the royalty.
And when we inquired, hey, where are the samples?
And also, where's the royalty check?
Since we spent $100,000 and who knows how many hours to try to help you formulate this clean food product back in 2016, where are the samples and where are the royalty checks?
They said something, I'm paraphrasing from memory, but they said something like, well, we just...
We can't make any sense of the accounting.
We can't get you numbers.
And then they just ignored us for years.
They just ignored us.
And we told them, well, okay, if you're going to ignore us and not pay us and you're just going to opt out of this whole deal, we'll take down all the claims of testing.
Take down the Health Ranger approved endorsement because that means something to people.
And I spoke with Again, several distributors, and one of them said the only reason they were willing to promote the product was because they thought I had approved it.
They thought that we were testing it.
They thought that I was continuing to endorse it.
And that was not the case.
But that was the reason why they were promoting it.
So Numana experience, who knows what level of retail sales, because we had done the original testing and I endorsed it.
And in the world of clean food, especially organic survival products, you know, my name means something.
It stands for something.
I have an obligation to make sure that you know when somebody is using my name and claiming that I've endorsed their product, you need to know that that means something and that it's not somebody that's committing marketing fraud.
That's another reason why I had no choice but to go public with this.
Because Numana refuses, absolutely refuses to do the right thing.
They refused it for five plus years.
They wouldn't take down the endorsements.
They wouldn't take my labels and my name off their product pages and out of their PDFs and so on.
Again, we've got all the documents.
You can see it on their website using the Wayback Machine.
Anything before yesterday, you'll see my artwork and my name, my quote endorsement and so It's all fraudulent, folks.
It was all fraudulent.
So what I know is that Numana misrepresented their product to a massive customer base deliberately, maliciously, and repeatedly year after year after year.
And they profited from this practice.
And they They kept the money while deceiving their customers.
Now, right now, Numana owes my company some amount of money.
Well, if you consider the royalty that they never paid all these years, what they probably technically owe my company is easily probably half a million dollars.
That's just an estimate.
It could be a quarter million.
It could be a million.
But it's some significant number.
I don't know the number because they never provided transparency in accounting.
Now, I want you listening to understand that I have zero interest at this point in receiving funding or royalty checks from Numana.
If they were to offer to pay me what they rightfully owe me, what they contractually owe me, If they were to offer it publicly, okay, here, we'll send you a check for, I don't know, $300,000 or whatever.
You know what I would do?
I would say, fine, but I'm going to donate that $300,000 to alternative media platforms and other personalities like Trevor Loudon, who I just interviewed.
I think he deserves funding.
I've given out donations to Sherry Tenpenny and State of the Nation website.
There's another donation coming to them soon.
Right now, we're in the process of donating $100,000 Which is taking a little longer than I had hoped, but we're in the process of doing that.
That was given to us by Gary Haven in order for us to make donations to alternative media health freedom platforms.
And we're in the process of doing that.
So we're already about to send out checks for about $100,000.
If Numana were to come to me and say, oh, look, we want to do what's right.
We owe you this money, whatever.
Again, let's say it's $300,000.
Again, I would say, fine, we're going to donate that money out.
And we would do so publicly and we would name who's receiving it.
Okay.
We listed all the recipients.
We did this previously with $50,000 that we donated out, and it was like SGT Report got some funding, and gosh, I don't remember the whole list, but it was a lot of alternative media platforms.
That's what we would do with any money.
So don't think that I'm doing this trying to go after any kind of money.
I don't need money from Numana.
I need the truth from Numana.
In fact, one of my demands, and you'll see this in my article, and Numana's attorneys can pore over this and figure out what they want to do.
One of my demands is that Numana needs to publish a public apology on their homepage, prominently above the fold, not hidden down in the footer, but above the fold, language that says we, Numana, we misled our customers language that says we, Numana, we misled our customers for all these years.
We falsely claimed that our product was heavy metals tested by the Natural News Lab.
We falsely claimed it was pesticide tested.
We falsely claimed it was Health Ranger approved.
We did not pay Natural News and the Health Ranger the royalties that we had agreed to pay.
They need to apologize, and then they need to refund every last one of their customers who purchased that product from them because those purchases were made under false pretenses.
And if you commit marketing fraud and you sell a product that has a false claim to your customer, and then your customer finds out the truth about that, you need to refund that customer, period.
And I believe that even if Numana doesn't do that voluntarily, I believe there is a government authority that will make them do it.
And one of those government authorities is called the Federal Trade Commission.
By the way, and I'm giving a full copy of all of our documentation to the FTC with an attorney to represent us as a proxy attorney with the FTC to hand them the case that they need to prosecute Numana if they choose and I'm giving a full copy of all of our documentation to the That's how serious this is.
And I ask you, I ask you because, you know, in the vein of Christian forgiveness, for how long should you forgive someone who's carrying out fraud by exploiting your name in a false manner and deceiving customers?
Because I forgave them for one year.
I forgave them for two years and even three, and we waited patiently for four years.
And in, what was it, October of 2021, they finally agreed to remove all of this material, which, again, they did temporarily, and then they put it all back on.
And so now here we are in year six, and I've run out of forgiveness.
And I think they have abused any shield of claiming to be, you know, a Christian company.
And so, again, I think they have abused any shield of claiming to be, you know, a Christian company.
It's not a Christian thing to defraud your customers, deceive them, and lie to them year after year after year to misrepresent what you have, what you are selling.
That's not Christian.
No.
But with that said, remember that Numana has many retail distributors or retailers, let's say.
And those retailers, based on what I know right now, it is my belief that those retailers had no knowledge of the situation that I am laying out for you here.
So please, whatever you do, do not blame the distributors or the retailers of Numana.
I think they were deceived as well.
And you can bet they're going to hear about this.
And what they choose to do is up to them.
But they did unknowingly or unwittingly sell a product under false pretenses, and they were taken advantage of as well.
That's my belief.
So quite a few people in alternative media have been Numana distributors.
And they funded their operations by being affiliates or distributors with Numana or having Numana as a sponsor.
Numana goes to trade shows and in fact, I think one of the principals of Numana is about to speak at the Red Pill Expo with Ed Griffin there.
The Numana company has achieved quite a notable degree of market penetration success across alternative media, independent media, and so on.
In fact, a lot of people that I know personally have at one time or another promoted Numana.
And there's a common thread that I hear from almost every one of them when I speak to them now because I'm making phone calls.
I'm doing journalism.
I'm interviewing people.
And people are sending me testimonials and quotes and things that I can use for articles.
And the common thread is that they were ripped off by Numana.
Numana did not pay them what they were owed.
And even on top of that, so far two affiliates told me that they believe that Numana was artificially reducing the sales volumes attributed to their promotions because they thought they were going to be paid a lot more in terms of the kind of sales volume they normally generate and it turned out to be very just a pittance of what they were expecting.
So this is the reason why I'm giving out the email address on this to ask you, listening to this, do you know anybody who has been involved in promoting Numana and is owed affiliate fees that you have not been paid?
Or are you aware of other shenanigans that you believe took place?
Because we would like to add what you have To our investigative reporting, and ultimately, if you wish, we can protect your identity, of course, keep you anonymous, or you can go on the record because we're forwarding all of this to the DOJ and the FTC and the Missouri Attorney General.
So the email where you can reach us is foodwhistleblower at proton.me.
That's proton.me.
Again, foodwhistleblower at proton.me.
And feel free to reach us there.
With information that you have, and be sure to request.
If you request anonymity, you don't want your name used, you don't want your email used, and so on and so forth, that's fine.
We will still consider the information that you share with us.
Now, as I said earlier, we're waiting for CCOF to reply with a determination of whether Numana is actually complying with organic certification.
So we can't comment on that until we get that answer.
If Numana is going to claim that they are certified organic, given the fact that they've used these other badges or claims on their products fraudulently, they now need to prove that they are certified organic and that they have been audited, inspected, and accredited with the organic standards.
We are certified organic, and we're audited every year.
And we can produce that.
No problem, because it's every single year.
And, you know, our organic certifier, you know, we have a great relationship with our organic certifier.
They've been through our facility, you know, obviously every year.
It's an on-site inspection.
It's an audit of the books and of the accounting.
And has Numana gone through that?
Well, I guess we're going to see.
If Numana claims that they have been testing their product for heavy metals and pesticides, I would ask them, provide proof that you've been doing so.
Because, see, we test everything we sell.
We have...
Substantial log files for our laboratory instrumentation.
I mean, tens of thousands of individual reports for the food science tests that we have conducted since, I mean, we started in 2013, but we didn't even have our store at that time.
But we have tens of thousands of records because every time you run an ICP-MS analysis, every time you run a triple-quad mass spec analysis of glyphosate, there is a file, there is a report, there is a log file and a report.
Every instrument in this industry produces such log files automatically.
You can't conduct these tests without having log files produced.
Thus, if we are asked...
Under deposition or by a judge or in a court, hey, produce these records.
Prove that you've been testing your products as you say, wow, thunder out there.
We can say, no problem, judge.
Boom.
Here's the thumb drive.
Here's, you know, 5,000 PDFs or 10,000 spreadsheets or whatever the format is, depending on the instrument.
We can do that right now.
Every day we can do that.
Why?
Because we're really doing the testing.
We're not making it up.
And that's why our laboratory is ISO accredited, folks.
We are ISO 17025 accredited, which is a very, very difficult standard to achieve.
And ISO accreditation, and it's out there for CWC Labs, ISO 17025 accreditation.
It is a public record.
It is verifiable, and it requires on-site demonstrations of proficiency and on-site auditing to show that you know the process of going through sample preparation, instrument analysis, reporting, and record keeping, and error correction, and all these other things that are part of the ISO 17025 standard.
We have gone through that process for years and we have spent literally millions of dollars on On the laboratory instruments, we have multiple mass spec instruments, multiple LC-MS systems with binary pumps and quad pumps and so on.
We have two ICP-MS instruments right now.
Each one of those is about almost $400,000.
And we have on-site inspections every year.
We do proficiency testing every year, and we ace the proficiency tests.
I mean, we ace them.
We do the tests with Organizations that are approved by the accreditation agencies, and they send us a blind sample, which is in a vial, and then you have to test it and report the results of what you find, and you send those back, and then they tell you whether you're accurate or not.
We are crazy accurate.
I mean, I know that's not a scientific term, but it's almost spooky.
I mean, for the last ICP-MS test, the accuracy was so great, we just had a little party about it.
So we have spent millions of dollars to have the capacity to test food and to make sure it's clean, to make sure it doesn't have lead and cadmium and arsenic and mercury or pesticides like glyphosate or E. coli, salmonella, yeast and mold.
We do total plate count analysis and we also test for aflatoxins using a different instrument.
We have spent millions of dollars and spent thousands of hours in order to have this capacity.
And Numana thinks that they can just counterfeit it and deceive their customers without doing the testing.
That is what should be infuriating to you as a customer if you bought their product.
They cheated you.
They pretended to be doing what we are doing.
They even used my name.
They used reference to our lab instruments.
But they weren't doing the work.
More thunder right on time there.
Basically, this was like a kid who turns in his homework, but he copied it from another kid.
He cheated on the homework, but he expects an A. That's what this is like.
Now you might ask, well, gosh, didn't you test the raw materials back in 2016 at the very beginning?
Well, yes, we helped with the formulation at the very beginning.
But the reason the contract says you have to test with every production lot is because the materials are constantly changing.
You can't just test one formulation one time and say, oh, it's good for five years.
Because, you know, heavy metals come in the form of spices and even in the carbohydrates and grains and sometimes pastas have arsenic in them and so on.
But the spices often have lead.
Spices have a lot of cadmium, too, from time to time.
We don't usually see mercury in these foods.
But it can happen when...
We have seen mercury and turmeric before, by the way.
So in order to have clean food, you have to rigorously, repeatedly test every production lot.
You can't test it one time and say it's good forever, which is essentially what they're claiming.
See, in our warehouse, we have trucks unloading pallets of raw materials, pallets of pinto beans, pallets of grains, and so on.
We test, we take multiple samples of every delivery of even the same product.
If it's organic lentils, for example, or let's say organic red lentils, We don't even just take one sample.
We take multiple samples of the organic red lentils and test all of those and during the testing, the pallets of organic red lentils are put into quarantine.
There's actually a physical quarantine area in the facility.
Which, by the way, our organic certifier can confirm that's the case because this is, by the way, one of the commandments of organic production is until you know something is good, you need to put it in a physical quarantine area.
And that's what we do.
It's quarantined until our test results are done.
When our test results come back, if it's all good and all clean, then it's released from quarantine into production.
So during that time, product is sitting there costing you money, right?
So it costs more money to do the actual testing than it does to just fake the testing, obviously.
This should be obvious.
So actually certifying clean food using laboratory science is a costly endeavor.
It's much cheaper to not test.
But what if you could come up with a way to not test but then trick everybody into thinking that you were testing?
Well, that's what Numana did.
That's exactly what they did.
And based on my understanding, although I can't wait to talk to attorneys about this, what they did is a violation of deceptive marketing practices.
It's a violation of law.
And they're probably going to hear about it.
In fact, I guarantee it.
Now, another reason why this is so important to publicize is because we are the alt media.
And in the alt media, all the people I know, we strive to tell the truth.
We strive to tell the truth.
Unlike the mainstream media, which intentionally lies to its viewers and readers, the independent media or the alt media We're good to go.
So then somebody comes along and wants to sponsor people in alternative media with some product that is rigged or that is counterfeit or that is faked.
That should not be acceptable to alternative media or independent media either.
Because all of us in this information economy, we should always demand truthfulness from our sponsors.
I'm very selective about my sponsors, and they're all truly amazing, upstanding American companies.
And by the way, it doesn't even mean that all the food products have to be organic.
For example, there's a A prominent survival food company out there called My Patriot Supply, which also sponsors a lot of alternative media.
Well, My Patriot Supply doesn't try to falsely pretend that they're heavy metals tested or certified organic or pesticide tested or anything like that.
They're not using misleading labels.
They are known to be conventional food, non-organic conventional food.
So, the way they present their product is not deceiving.
It's just a choice.
You could buy, you know, organic storable food or you could just buy conventional storable food if you don't mind, you know, the pesticides and the GMOs or whatever.
Just like at the grocery store, right?
You can shop in the organic section or you can choose to shop in the conventional section because it's more affordable.
And maybe that's the best choice for certain people in their personal circumstances, what have you.
Maybe they're tight on money and all they can afford is conventional food.
There's nothing wrong with that free choice.
But see, free choice depends on people having honest information.
You know, if there's 10 companies selling survival food and five of them say we're not organic and the other five say we are organic, as long as that's accurate, the consumer can decide what they want to buy.
They know organic is going to be more expensive and probably then even lab tested plus organic would be even more expensive because of the additional costs that I've just described.
But as long as it's all accurate, the consumer can make that choice.
And I don't have a problem with somebody that chooses regular conventional food.
Maybe they're buying it just as a barter item.
Maybe they don't even plan to eat it.
They're like, I'm going to barter with this food, this kind of low-cost survival food.
That's fine.
That's a reasonable plan.
My issue is with those who falsely claim a higher status than what they actually are.
Because that's marketing fraud.
That's deception.
And that's what Numana has done repeatedly and deliberately year after year after year across surely tens of thousands of customers, maybe more.
So I actually want to throw this into your hands, into your arena.
What do you think is appropriate for Numana to do in this scenario?
Having carried out this deliberate fraud for multiple years, having misled their customers, having profited from the sales of a dishonestly marked, dishonestly described, dishonestly endorsed product for multiple years, what should they do to right this wrong in your view?
And I welcome your comments, by the way.
If you're listening to this on brighteon.com, you can put your comments below the video.
And I think that most people would say, well, number one, they need to apologize to their customers.
And they probably also need to apologize to the health ranger, i.e.
me.
That's what they need to do.
And publicly, not just in a private phone call.
That doesn't count.
They need to publicly apologize to their customers and to myself.
And then secondly, they need to make amends.
So they need to find some way to refund the customers.
Or perhaps you could say offer them, you know, in-kind store credit or something if that's what people wanted.
Maybe they could give consumers the option.
Here you can either get your money back or we'll give you credit towards some other product that you might want to purchase.
Although I'm not sure who would want to do that, but give a choice to the consumer.
And then thirdly, I think most people would agree that That they should pay the royalty that they owed over all these years.
But again, I don't need that royalty money, so I want to donate it.
I want to donate the royalty money, whatever it happens to be, I want to donate it to alternative media.
Whether it's $100,000 or a million dollars, I don't need a dime from Numana.
I don't want a dime.
I don't want that money to...
On my soul.
I want to transform it into a donation to other people who are freedom fighters and who need the funding more than I do because we've been fine all these years by the grace of God because of your support.
And a lot of other people need the money more than we do.
If we get any funds, we will distribute 100% to other alternative media slash health freedom organizations, such as, by the way, Andy Wakefield's film company, Sherry Tenpenny's organization, Attorney Thomas Wren's, and I already mentioned Trevor Loudon's Attorney Thomas Wren's, and I already mentioned Trevor Loudon's group.
Also, I want to donate money to Chris Sawyer and his organization that is working on child rescue operations to try to stop human trafficking.
I think that he and his group deserve additional financial support, and that's where I would direct this money, should any money appear, of which I'm highly doubtful.
But should it appear, this is what I would do with it, and I would do so publicly with full transparency, and I would list where the donations go, and you can independently then contact those recipients and verify, yes, they got that money, and it is the matching amount.
That's exactly what I would do.
I've done it before.
And then finally, continuing with the list of perhaps what Numana should do if they wanted to make good on things, Numana needs to explain what happened.
How could you continue this known, deliberate deception for so many years and deceive your own customers and profit from this marketing fraud?
How could you do this?
What went wrong in your process that put you on this path?
And how is anything going to be different from here forward?
In other words, Numana needs a self-assessment.
Is this their standard kind of business practice?
If so, what other areas does this impact in their operations?
Or was this an aberration somehow?
And if so, how was it an aberration?
Oh, was it a mistake?
Really?
For five, six years in a row?
It was a mistake?
After all the emails and all the demands, it was a mistake?
I don't think so.
It was deliberate.
So what went wrong?
If they can't answer that question honestly, Then no one should do business with them ever again.
No distributor, no retailer, no customer, nobody.
Because if you can't trust the people making your food, you might not want to eat that food.
It's kind of like at a restaurant, don't piss off the waiter either.
Don't mess with people who make your food or don't eat the food if you can't trust them.
So if you have one of these Numana Organic Family Pack products, Pull it out of the closet right now.
Check out the front label.
You'll see exactly what I'm talking about.
It's right there in black and white.
There's a blue circle that says heavy metals testing or tested, and it says in the Natural News Labs via ICP-MS. It's right there on the front label.
There's a purple circle about pesticide testing.
There's a non-GMO circle and so on.
Yeah, that's our artwork.
It's right there.
I think that you should contact Numana and you should demand a full refund and an apology.
Because it's painful enough to put up with a rigged 2020 election.
We shouldn't have to put up with rigged organic survival food.
And that's exactly what this is, rigged.
And if Numana was betting on me remaining silent for many more years yet to come, They miscalculated, as is now obvious.
And I will not be silent.
I will not run and hide and let the customers continue to be deceived.
And I will demand that you tell the truth and that you apologize.
And should you choose, I will see you in court and I will bury you in court.
Because we have everything.
We have all the documents.
You will lose and you will lose everything.
So big that you will be out of business.
So do the right thing, Numana, Todd, and Daniel.
Do the right thing.
Apologize to your customers, refund your customers, or offer them store credit, or give them a choice.
And then tell the world what went wrong so that you can correct it and not be a couple of hucksters who are defrauding people for profit and greed.
And finally, if there are any attorneys listening to this and you are interested in a class action lawsuit against New Mana, I will support that lawsuit.
I will help you recruit customers for that lawsuit just out of a sense of doing what is righteous and right.
You can reach us at that same email address, foodwhistlebloweratproton.me.
That's proton.me, foodwhistlebloweratproton.me.
If you want to pursue a class action lawsuit, I will give you everything that you need to make that lawsuit stick.
Because what Numana did, in my view, is inexcusable.
This cannot be allowed to continue.
The pillaging of the people with fraudulent marketing practices that misrepresent the status and the endorsements of these food products, it's grotesque.
It is unacceptable.
And it does not represent the values of Christianity or alternative media or, frankly, the organic food industry.
This is not what organics is about, deceiving people on labels.
No.
It's supposed to be about clean food.
It's supposed to be about having an honest relationship with your customer.
When you say something, when you say you've tested it, it means you've actually tested it.
Where your customer can cook a meal and have a bite and swallow it and trust that there's no crazy amounts of lead or mercury or arsenic or pesticides in there because you've done the testing, for God's sake.
People are going to depend on these products that they have purchased because global famine is accelerating toward us.
Scarcity is on the rise.
Food crops are failing around the world.
And the harvest in the southern hemisphere, well, the winter for us, but the summer for them, it's going to be catastrophic.
I already know.
I already got intel on that.
Fertilizer scarcity is worsening around the world because of the energy shortage and so on.
People are going to eat this food, or they're going to be forced to eat it, and they don't know if they can trust it.
Think about that.
People traded money for products that they thought were organic, heavy metals tested, pesticide tested, non-GMO and Health Ranger endorsed, and they aren't.
What are people going to think when they learn the truth about this?
Personally, I am saddened.
I am disgusted.
By the fact that this happened in our own industry.
And I think probably the corporate press will have a heyday with this story and that's okay.
But hey, if they call me, I'll tell them the truth just as I would anybody.
Maybe they'll actually quote me in stories.
I don't know.
If you're a journalist listening to this, feel free to quote from this podcast.
Go ahead.
I mean, you have my permission.
Just give me a citation as is journalistically appropriate.
But this looks very bad for alternative media and for the organic food industry and for preparedness slash survival foods.
It looks very bad.
And when I spoke to my spiritual mentor about this, And he drove this point home to me that yes, it's bad, but we live in an age of so much corruption and deception that we can't let it slide.
We have to say no.
No more.
That's what this is about.
So folks, feel free to share this.
You can repost this if you want on your own channel, on your own platforms.
Feel free to write about it if you wish, if it's appropriate for you.
And let me reiterate, I will swear under oath to everything that I have stated here.
And I can back it all up with documentation, including contracts, screenshots, PDFs, emails from the principles of Numana.
We have everything, okay?
Let there be no question about the validity of what I'm saying here.
This is an open and shut case.
So you do what you think is appropriate, and I will continue to try to empower people who are truth-tellers.
With my platform, you know, brighttown.tv, we have all these amazing hosts.
A lot of truth-tellers on there.
And through my food science lab, we are trying to achieve what my slogan says, heal the world through clean food.
I want to help people have nourishment.
I want to help people have good nutrition.
I want to help people prevent chronic degenerative disease.
I want to teach people about how to prevent even respiratory infections or COVID infections using natural substances, even supplements, many of which I do not sell.
I want to help the world be healthier.
And we use a science lab in order to achieve that.
And the thing is, we actually do the work.
That's why my workday is like 16 hours, because I'm actually working.
We're not faking anything.
We're doing it.
Painstakingly.
At great expense.
I mean, great expense.
The maintenance contract on one of my triple quad instruments...
Last year, I think we spent $45,000 for an annual maintenance contract.
That was on one instrument.
I think we got that down to like $25,000 in the most recent year.
That's for one machine, folks.
And that's one year of maintenance.
We spent a fortune on these instruments.
And many people...
Whose names you would know and trust, they've seen our lab.
You know, Ty Bollinger, for example, The Truth About Cancer, he's been in our lab.
Dr.
David Lewis, the author of Science for Sale, you know, the former EPA whistleblower, he has been in our laboratory, he's seen it firsthand.
Many people like that have been in our laboratory facility, they've seen it.
Scott McKay has been through our fulfillment center and he's seen our microbiology laboratory.
He's seen it firsthand.
You can ask him.
He's toured the place.
He hasn't seen the full lab, but he's seen the microbiology part of the lab.
So a lot of prominent people who you would know and trust have seen our operations.
Why?
Because it's real.
It is real.
And when I say that we've tested something, you can bank on it.
It counts.
When I say that we've tested every production lot that goes into our products, it's because I can produce documentation for every test.
I can tell you the vial number in the auto sampler on the ICP-MS instrument.
I can tell you what day and time that ran.
I can tell you the total count of the elements Use for external calibration on the PMT, which is the photomultiplier tube that counts the elements and produces electric current.
Because I can bring up that report, I can tell you the fit, the curve fit of the calibration curve for every test that we've ever run.
I mean, not off the top of my head, but I can find the documents because we have them all.
Furthermore, I can tell you, I can give you a batch production record for every production lot of everything we've ever manufactured.
So when the FDA visits our facility, which they do from time to time, surprise, we're the FDA, they will sometimes quarantine food samples, say, here, set this aside, we're going to take a sample, they take a sample.
And they say, you need to quarantine this for two weeks until we get back to you.
We're just doing spot checking.
And show us the batch production records, the BPRs for these batches.
And then we haul out the books and they go through the batch production.
And basically they say, wow, we wish everybody would operate like you.
And then two weeks later, they contact us and say, yeah, that sample we took, it's all good.
You're good to go.
And in my mind, I'm always thinking, yeah, I know because we tested it first.
But it's okay.
I'm glad the FDA is spot checking, you know, because there is E. coli in the peanut butter and things like that.
So, you know, they're just spot checking.
I don't mind the FDA spot checking, just some basic food safety to try to stop, you know, microbiological contamination, by the way.
And I can tell you it takes four hours to wash one of the machines that does the powder filling into the bags of products that we have, you know, different kinds of powders that we sell, like cacao powder.
It takes four hours to wash that machine.
How do I know that?
Because we block out the time for washing the machine after every production run.
Some companies don't do that.
If you go read the FDA reports where they've cited various companies for things, you You know what one of the most common citations is?
Failed to wash the machines between different production runs.
Which is where somebody's running like one powder, like cacao powder, and then they don't really clean the machine, and then they just start running vitamin C powder or something like that.
And so things get mixed together.
And that's how you get, you know, nut allergens and all the different allergens that people have, soy and nuts and dairy and so on.
That's how that cross-contamination often occurs because a lot of companies don't wash their machines.
We wash all our machines after every production batch.
Why?
Because it's the right thing to do.
You never see it.
No one ever sees it.
It's not on the website even.
But it's the right thing to do.
Wash the machines.
Of course you should wash the machines.
Why doesn't everybody wash the machines?
Oh, because it takes time, which means it costs money.
All the flooring in our production areas...
It is made of epoxy, and all the walls are FDA-approved FRP. Why?
Because it's a non-porous material that cannot grow mold and yeast or any other, you know, germs, let's say, in pores.
We build production facilities for cleanliness.
And again, it's not on the website.
You're not going to find a picture or anything like that, but we do it because it's the right thing to do.
We do it because it's the responsible thing to do.
There are a hundred little things like that.
That happen, not just in food manufacturing, but in every business.
Things that you don't get really any credit for publicly, but you do it because it's right.
You do it because you have honor.
You do it because you care about your customers.
You want them to benefit from the thoughtfulness and the cleanliness and the thoroughness of the process that brings them something that they're going to consume.
They're going to make that food part of their body.
It's going to go through them.
It's going to become them, some of the nutrients and so on.
It's going to help them.
It's going to grow with them.
It's going to become part of their skin cells or their red blood cells.
This stuff matters.
It's not like a pair of jeans or a fashion purse or a pair of tennis shoes that come and go.
You just put them on and toss them off.
Food goes through your body.
It becomes part of your cells.
And what we say about food matters.
And the process by which we produce food for customers also matters.
And we cannot tolerate shortcuts and we cannot tolerate deception.
We cannot tolerate fraud in this area especially.
Haven't we had enough fraud and deception with medicine over the last couple of years?
You know, hospital ventilators and remdesivir and vaccines and masks and all that.
Aren't we tired of that?
We all demand truth.
We just want the simple truth.
Just give it to us straight, and then we'll decide what we want to buy or what we want to consume.
But give it to us straight, for God's sake.
Just say it like it is.
Numana couldn't even do that.
And for their deliberate failure, they deserve to be condemned.
And that's why I'm condemning them publicly, which is something that I rarely do.
Rarely.
I hope you agree with my assessment and my actions here.
And I hope you understand that I'm doing this because the public has the right to know what they're buying and what they're consuming.
And this deception must stop.
And I tried every other possible way to stop this practice by Numana.
I tried every way.
I tried phone calls, emails.
I talked with attorneys.
We tried everything over and over again year after year, and they would not budge.
And so now it has come to this.
And that's why this is today's podcast, because it has come to the limit of what I am willing to watch in terms of fraud being perpetrated on the public.
I cannot stay silent.
So thank you for your understanding.
Thank you for taking the time to listen to this, what I think is an important message.
Thank you for caring about the integrity of the products that we are all purchasing or recommending or that are sponsors of people in this space.
You know, integrity matters.
And your health and safety matters.
So I will keep you posted on this story as it continues to develop.
I'm sure it's going to be somewhat interesting.
And I've never, never in my experience of exposing companies engaged in fraudulent practices have I ever seen one company apologize.
I've never seen it happen.
Will it happen here?
I don't know.
Let's watch and see.
I doubt we're going to see any remorse whatsoever, but that's just my analysis.
Maybe they'll prove me wrong on that.
Now, with all that said, let me change the subject for a moment, but this is related to laboratory testing.
There's something that I owe all of you, something that I am committed to doing, and it's taken me longer than I had hoped.
But I plan to test all of the top water filters, Including the Big Berkey filters and the camping filters and the off-the-shelf Walmart filters and the REI filters and everything that we have.
We've got like 35, I think, filters that we've used for heavy metals testing before.
I'm going to test them all for removal of radiological isotopes, in particular cesium.
And although I'm not going to be handling cesium-137, by the way, I'll handle a non-radioactive cesium isotope, which is cesium-133, I believe.
That's the one that's stable.
And we're going to be testing cesium removal through all of these water filters as a public service.
And the reason we're doing this is because I've noticed there have been some questions about water filters lately, some different claims by water filter companies and whether their filtration works as advertised.
And it's always important To question filtration claims, you know, and to demand evidence that the filtration works as advertised.
So that's a healthy process to always question.
But at the same time, there are a lot of knockoff filter elements out there Kind of like generic, made in China, cheap elements, but they fit the original brand, but they're not the original filter.
So there's some of that going on as well because there's some sketchy Chinese-made filters in the marketplace.
So what I want to do, especially since we might be facing nuclear war with Russia, I'm going to be intentionally contaminating about 50 gallons of water with cesium-133 and some other materials.
Stable isotopes of lead, for example.
And we're going to test the filtration, removal of cesium, and then report those results publicly.
And we will let the cards fall where they may.
There will be no bias, no opinions even, no favoritism, no protectionism, nothing.
It's like, here's the brands, here's how they perform.
Boom.
Because the instrument gives us the numbers.
You know, they're all going to start with the same concentration, and then we'll measure how much they remove.
So if a filter removes 99%, that's going to have a 99% rating.
If it removes 100%, it'll be 100%.
If it removes 25%, it's going to be 25%.
Not up to me.
It's up to the ICP. That's the instrument.
So that is coming.
In fact, I really want to get that done soon because of the risk of nuclear war.
But my experienced assessment of what that's going to produce, by the way, is I think that most water filters that remove lead effectively or that remove pesticides effectively, is I think that most water filters that remove lead effectively or that remove pesticides effectively, let's say, or other chemicals like chlorine, my belief, again, although this is subject to what the my belief, again, although this is subject to what the instrument says, but my initial assessment is that
So in other words, what I'm saying is based on my pre-testing assessment, You don't have to have a special radiological filter for most cases because just filters that work well on most things are also going to filter out particles that carry radioisotopes such as cesium-137.
That's my assessment.
Before the testing.
But we'll see.
We'll see if it's right.
We're going to let the science answer that and maybe say, well, guess what?
You were wrong, Mike.
And here's what the results are.
It's like unexpected.
Wow.
Shazam.
You know, sometimes that happens out of the instruments.
That's why you always have to test things because you don't always know.
You've got to let the instrument.
I mean, if I could just wave my hand over a bunch of pallets of food and say, yeah, it's all good, man.
It's all good because it feels good.
Then who needs instruments?
Who needs a lab?
We're just going to magic wand this thing, right?
No, it's not a vibe.
I'm measuring atomic elements.
I'm actually counting them through the PMT of the instrument.
So we're going to do that for you.
Plan to release that.
Publicly, of course, that'll be free, unrestricted information for you.
And there's a lot of other things I want to do in the lab, and we're still working on some very interesting methods right now.
Atrazine is something that we've almost finalized the method development.
Atrazine is the second most common herbicide that's used in food.
And we've been able to go to the grocery store and purchase pineapple.
And pineapple is very frequently sprayed with atrazine.
So we've been able to actually see and quantitate atrazine in our instrument.
In that case, that instrument is a single quad mass spec using an LC-MS method with a chromatography column.
And we're going to be able to show you atrazine levels in common groceries.
But pineapple is the worst one, by the way.
So if you're buying pineapple, you probably do want to get organic because atrazine is a chemical castrator.
Oh, yeah.
Eat some pineapple and your scrotum shrivels a little bit.
Seriously, atrazine is known for that, folks.
It's not a conspiracy theory.
It's called chemistry.
So that's atrazine.
And then we're also working on shikimic acid from pine needles and fennel seeds and so on.
We're working on a quantitation method for shikimic acid, which, as you know, is the raw material that's used to make the Roche drug, the anti-pandemic drug called Tamiflu.
And so shikemic acid, it turns out, if you look at the molecule, it's crazy reactive on both ends, I think, and it sticks to everything.
So we have had a ton of trouble in the lab with shikemic acid because it contaminates the interface on the single quad, the ionizer, and we've had to work towards what's called a bioinert system.
And a bio-nert system replaces the typical parts with titanium parts because, well, molecules don't like to react with titanium.
Not that something can't, but it's highly unlikely.
And atrazine doesn't want to stick to titanium, but titanium is crazy expensive, right?
So there you go.
There's another $50,000 or whatever it is to get the titanium parts in order to test shikimic acid.
Excuse me, I think I said atrazine, but I mean shikimic acid.
So the point is, we do this stuff.
And I'm going to share a lot more with you in the months ahead.
We're doing a lot of research that really matters, and almost everything that we try to look at in the lab...
There aren't very many science papers on it because almost nobody else has really done a quantitative assessment of it before using mass spec instrumentation.
So we have to create or invent a lot of methods that are the first in the industry.
And we kind of have a reputation as a food science lab that knows how to tackle very difficult projects like that, including, well, aflatoxins is something that we're going to port over to the mass spec instruments.
But there are a lot of published methods on aflatoxins, but most of them are simple liquid chromatography methods, not necessarily mass spec.
Anyway, I don't mean to bore you with all the geek stuff.
I just want to give you an update on the fact that we're doing some really important science for clean foods and food safety.
For us, this is a passion.
This is what we do.
We don't fake it.
We don't counterfeit it.
We do the work.
We have the data.
We publish the results.
We archive the files.
We do this day in and day out because it's an extension of what I believe.
Which is that we can heal the world through clean food.
Oh, and interestingly, I think we can also heal the world with some natural medicinal substances that may be found in interesting places, like pine needles, for example.
So, there you go.
I mean, that's where Roche gets it for their drug.
They just don't tell you, oh, this is like pine needle extract concentrate.
No, they just say it's Tamiflu.
Well, where did they get it?
Pine needles.
No, seriously, that's where they get it.
Yeah, most people don't even know.
All right, now we're going to move into the interview section of today's podcast.
And I recorded this earlier with Dr. Daniel Bobinski, who is a host on Brighteon.tv.
And we had a really great conversation.
So I'm just going to put his interview right here, and that's going to take us to the end of this podcast.
But Bobinski, a very interesting guy, spent 30 years as a corporate trainer.
He's got a book called Love Like Jesus, and we talk about love.
And we talk about another book, creating passion-driven teams, different personalities, and how to believe in yourself so that you can help your team succeed and things like that.
It's an interesting interview.
So we're just going to go to that, and I'm going to wish you well.
I'll talk with you again tomorrow.
We'll get back to the more regular news format tomorrow.
Until then, thank you for your support.
Thank you for your patience.
Thank you for listening.
God bless you.
We'll talk to you tomorrow.
Here's the interview.
Welcome, folks.
This is Mike Adams, the founder of BrightTown.com and BrightTown.tv.
Today we've got a great guest joining us who is a host on BrightTown.tv.
He writes for Christian Living Magazine.
He spent 30 years in corporate training.
He's an executive coach, corporate trainer.
He writes for websites like Uncover DC with Tracy Beans, and he also has his own website called TrueIdahoNews.com.
And he's also, well, a couple of things I'll mention later.
But his name is Dr.
Daniel Bobinski, and he joins us now.
And Dr.
Bobinski, it's an honor to have you on.
Thank you for all that you do.
I really look forward to our conversation.
Well, thanks for having me on, and thank you for all that you do, making sure Brighteon works.
Well, absolutely.
It doesn't work 100% all the time, though.
We're doing our best.
You know how that goes.
We try.
But I wanted to start out with you because here we are.
We're just about a couple of weeks away from the midterms.
So even though politics is not your sole focus by any means, I want to ask you, what's your sense of the pulse of what's happening in America culturally, spiritually, and how will that translate, do you think, in the way people demand accountability during elections?
Whoa!
Okay, there's a half an hour conversation.
Okay, sorry.
I could start with something.
Just take your best shot at it.
We'll go from there.
Well, culturally, I think people have started to wake up.
You have the woke and then you have the awake.
And I think it's great that we were able to turn that around because the woke thought that they were all that in a bag of chips when they said that we weren't woke and they were...
And then we just said, well, we're awake and you're not.
And I think that's very, very true.
And pushing that, though, I think is a lot of the spirituality.
Because people who are born-again Christians, people who follow the Lord, are saying, you know what?
We have to speak truth.
We are committed to the Lord.
He is truth.
He's not just that he's truthful.
He is truth.
And people are committed to, therefore, promoting truth.
So they're speaking truth and they're being bold about it.
And it's really interesting how...
I believe it was Mr.
Marx who said that religion was the opium of the masses, and that's why they don't like having Christians around, because, well, quite frankly, we don't care if you put us to death, because to die is gain, right?
So we're pretty bold about saying what we want to say, and we're not falling asleep as much as the Marxists would like for us to believe.
We're not content.
We are actually standing up and saying, no, bring us truth.
We want truth.
And we've seen a lot of lies in politics right now.
My big concern is that people are getting away with it.
I was wondering, has something changed dramatically where you think people are more prone to demand the truth now than they were, let's say, before the whole COVID scenario?
Or before the 2020 election?
What's been the changing point in your view?
I think leadership from Donald Trump.
I think people saw someone finally stand up and tell the liars where to stick it.
And they said, you know what, if he can do it, we can do it.
Because they've sensed it for a long, long time.
So that was encouraging then, but then there's also the backlash side of that, which is that ever since Donald Trump started speaking, then the censorship of the left and big tech platforms and so on has also gone into the stratosphere, including censorship of Christians now.
So it's almost like Christians, aren't they forced into a position where you either have to surrender to the censorship or you have to take a stand in righteousness and demand truth at any cost?
And to that I say this is why Brighton is such an important platform, because here we can speak the truth.
The alternative economy is starting to emerge.
People are starting to say, you know what?
We can't survive if we stay in this economy of lies, economy of suppression.
So you have places like Brighteon, places like Gab, Truth Social, whatnot, where people can speak up and say truth without getting censored.
Heck, I still have a Facebook page.
I keep in touch with relatives and I will post stuff from time to time.
Mike, I got suspended just for quoting the Surgeon General of the State of Florida.
Oh, of course.
I was told that what I posted was harmful.
And I'm thinking, since when is what I'm posting here, what he's saying, harmful?
It's backed up with facts, and yet they don't want us to talk about that.
And that, I think, if you're driven for truth...
You're wanting to share truth, and so you're going to go to places where truth is told, and like I said, Brighteon is a place that that happens.
Well, with Facebook, if you had only said, hey, children, chemically castrate yourselves, that would have been considered not harmful.
Isn't that funny?
Right?
Not harmful.
You know, experiment with scalpels and genitalia, not harmful.
But when you say something like, maybe you don't need to wear a mask, that's harmful.
It's really sad considering, you know, peer-reviewed studies show, and you can cite science all day long, but if it's not their science, then they don't want to hear it.
And that's not how science works, but this is the fight.
So, well, let me ask you this.
So, you write for Christian Living Magazine.
This is the first time that we've ever spoken, by the way, and I'm so glad.
I mean, thank you for taking the time so we could do this and introduce you to our audiences here as well, those that haven't seen you yet on the platform.
But what kinds of stories do you write for Christian Living Magazine?
Well, for years I wrote cultural stuff, talking about the culture from a Christian perspective, and I was pushing the envelope.
And probably, you know, a lot of people who read that magazine are pastors, and it gets distributed through churches.
It's a free publication.
It's supported by its advertisers.
But it goes out, and I have to confess, I was starting to criticize the church, because I think the church is not doing its job.
It's not stepping up and not using the pulpit in a way that speaks truth.
I think people are just succumbing.
And I thought, okay, I'm probably not ought to offend a bunch of Christian pastors here.
Let me talk about something more positive.
And so for the past several years, I started writing about love because I've been teaching on love for decades.
About 30 plus years ago, if I may, I was praying.
I was a relatively new believer.
It was late 80s, early 90s, and I'm praying and I'm going, okay, God, there's 613 laws.
Which ones are the most important?
What are the priorities?
And he led me to the scripture that says, love the Lord your God with all your heart, mind, strength, and soul.
And love your neighbor as yourself.
Those are the two commandments.
All the law and all the prophets hang on those two commands.
And so for the past couple years, I've been writing just on that.
Because I think if all the law and all the prophets hang on those two commands, then by Jove, let's focus on those and let's get those down.
Well, that's going to open up a fascinating conversation here for sure.
I mean, I love to delve into philosophy, so let's go down that rabbit hole just a little bit.
So how do you practice love with discernment?
Because even the left says unconditional love means, oh, a grown man can love a child.
And that's love.
Man-boy love, they call it, right?
So in their vernacular, that's love.
But of course, you and I would disagree with that.
So how do you practice love with discernment?
Well, I think that is going to boil down to the definitions of love and the different types of love.
Part of the problem with translations is that they tend to be, well, you've heard the phrase lost in translation.
Sure.
That's a good way to apply the word love because there's several Greek words that are very different and have different meanings that when they get translated, they get translated as love.
For example, storge is a Greek word which means family love, like a love that a father has for a son or something like that.
And eros would be an erotic love, a kind of love that a husband might have for his wife.
But agape love is the love that God has for us, and it's a love of choice.
And what's so funny is, you know, Jesus is asked by an attorney of all things, who's trying to trap set him.
And he says, what's the greatest commandment?
And he says, well, it's love the Lord.
And then later in scripture, his disciples ask Jesus, well, how do we show you that we love you?
And he says, obey my commands.
And I joke and I say, it's kind of like going to the dictionary and looking up the word rutabaga and finding it says, see turnip.
And then you go look up turnip and it says, see rutabaga.
And it's like, wait, what?
Thankfully, the Apostle Paul gave us a really good definition in 1 Corinthians.
And it's the same word that Jesus used, the same Greek word, agape, love of choice.
And 1 Corinthians 13 verses 4, 5, 6, and 7 spell it all out with verbs of what to do and what not to do.
And it just so happens that I've been writing about this in this magazine and I'm actually just putting the finishing touches on a book.
Which I've decided to call Love Like Jesus.
And that book should come out next month.
But it takes all those what-to-dos and the what-not-to-dos and explores them from the angles of God being our example, because He is love.
And then how do we love God?
And then how do we love ourselves?
And then love our neighbors.
A lot of folks have a problem with that.
Love yourself.
But there it says, right there in 1 Corinthians, love your neighbor as yourself.
So we explore that.
Okay, so that book is called, again, Love Like Jesus.
It's coming out in a month or so, you said?
Should be out around Thanksgiving.
Oh, okay, great.
And that's going to be at your website, keeptherepublic.us?
That's true.
It will be available there.
Okay, great.
So let me ask you then about forgiveness, because love and forgiveness must go hand in hand.
And let me just present a conundrum to you.
So let's suppose you have a neighbor.
And the neighbor steals your Amazon packages off your porch.
And you say, okay, you stole my Amazon packages.
I know I caught you on my video.
I forgive you.
Okay.
And then a week later, the neighbor comes over, steals your Amazon packages, and kicks your dog.
And you're like, okay, dog's still okay.
I forgive you.
You stole the Amazon.
You kicked the dog.
Okay, I forgive you.
And then, you know, third week...
The same neighbor comes over, kicks the dog, steals the Amazon, sets your car on fire.
At what point do you just shoot your neighbor?
You know what I mean?
What is that boundary in the spiritual world?
Well, that's a very good question, because that's one of the controversies we actually address in the book.
Because there's a passage in that selection where it says, love keeps no record of wrongs.
And that is the New International Version.
If you look at the King James Version, it says, Love thinketh no evil.
So how do you reconcile those two passages?
That's the translation for the same Greek word.
Wow.
Thinketh no evil and keeps no record of wrongs.
And you would think, and this is one of the biggest joys that I found in digging into the original language here, because the Greek word used there is a future connotation.
Huh.
So if I think, no, if I could put it in the Bobinsky translation, it's, I am not going to think of ways of how I'm going to get back at you or do evil toward you.
I am commanded to forgive you.
The Bible is replete with that.
I'm commanded all the time to forgive, forgive, forgive.
Nowhere will you find in Scripture where Jesus tells us to forget.
So when we hear pastors misteach out of that passage where they say, keep no record of wrongs, just forget of how people have wronged you.
No, not at all.
The word is a future connotation.
I am to forgive you, but that doesn't mean I'm supposed to forget because I need to set a boundary That protects me from getting hurt by you again in the future.
Exactly.
And this goes for ethnicities.
This goes for nations.
I mean, this is throughout history.
So you had entire countries being attacked by, let's say, Adolf Hitler, what have you.
And, you know, the country has a right to say no and to enforce that and to basically say, pardon my language, but hell no, you're not coming into our In no way was Jesus ever a doormat.
Yes, exactly.
But finding that balance is the real art of living, isn't it?
Well, here, and again, we address this in the book, but you have the Holy Spirit.
If you're a Christian and you've invited the Holy Spirit in, The Bible's pretty clear that God is love.
So you already have the Holy Spirit love, agape love, living within you.
So how do we do that?
We need his help.
We can't do it on our own strength.
So it's like, okay, God, let me tend the soil of my heart so that your love can grow within me.
And I have to obviously focus and study and strive to understand, but I can't do it on my own strength.
So, you believe that if people invite God to help guide them in their decisions, that they will increasingly come to the right choice in these difficult moral situations?
I guess that answers itself almost, doesn't it?
Yes.
I'm just wondering on a practical matter, you know, how people do that effectively.
You were a corporate trainer.
Was this part of what you taught people in making difficult moral decisions in a corporate environment?
You're making me laugh here because...
I got mentored before coaching was called coaching.
So, late 80s, I met a gentleman.
He was actually a messianic Jew.
And he taught me a lot of these things.
The love thing God showed me, but he taught me a lot about the principles that I used in my teaching and coaching.
And so I was doing teaching and coaching, and I would weave this stuff into my training and coaching.
But I would find ways to do it with secular terminology.
And people would come up to me on breaks, and they would say, wow, this is really powerful stuff.
Where do you get this?
And then you get to share the gospel with them, right?
But then you have some people...
I had one guy come up to me one time and say, this sounds a lot like what I hear in church on Sundays.
Well, what do you know?
Well, did you ever do...
I mean, I imagine if you did a corporate training for 30 years...
Many times you must have been invited into environments where profit was the motive above all, like a Wall Street firm or something, a hedge fund.
It's like, you know, it's all about the dollars and I screw everybody else, you know?
That kind of mentality is out there.
How do you work with that?
Great question, and it is an issue because a lot of companies want to focus on the bottom line.
The issue can be resolved, I think, by reading a very simple book.
It's a Greek guy, and I'm forgetting how to pronounce his last name, but his first name is Nikos, and I think it's Morganius or something like that.
But the title of his book is Purpose.
The book's probably about 20 years old, but he talks about four different types of purposes that a company can have, and that they are moral purposes.
But when a company starts focusing only on the money, that is an amoral purpose.
It's not an immoral purpose.
It's just amoral.
There is no weighting of morals to it.
It's just not focusing on a moral dilemma.
And when companies start to focus on the bottom line only, and they only focus on the dollar, that's when you look through history, that's when companies start to fail.
As long as they stay focused on other purposes, then they do well.
And also to your question, there are two types of consultants.
There's the type of consultant that goes into a business and looks at the books in the back room and comes out after a couple hours and says, here's what you need to do to make your business successful.
That's not me.
I'm the kind of guy that walks into the business and goes to the front of the room and I look at who's working with who and who's in what positions and after a couple hours I come out and say, okay, here's the training you need for these people to learn these things and here's who you need to move in order for your business to be successful.
Right, right.
You're looking at the people as the drivers, not the accounting.
If people are our greatest assets, and most every company says that, but do they really put their money behind those words?
A lot of them don't.
They say it, but if people are really our greatest assets, then we need to invest in our people.
And as Zig Ziglar used to say, 80% of people get promoted because of their people skills, not because of their technical skills.
That's a really interesting point.
I would agree with that as well.
There are a lot of really qualified, brilliant people who are very introverted in a corporate environment.
It's easy to miss their contributions or their brilliance.
And if they focus too much on technical stuff and not enough on the interpersonal stuff, when you're in management and leadership, that which you're in charge of, really, is the people.
That's what your raw product is, really.
That's what you need to become expert in.
In fact, they've done studies on this.
In middle management positions, two-thirds of the difference between an average performer and a top performer is emotional intelligence.
And I'm not talking about the difference between a poor performer and a top performer.
I'm talking between an average performer and a top performer.
And at leadership levels, it's even higher.
Four-fifths of the difference for leaders is emotional intelligence.
And when I say emotional intelligence, I've had clients go, I don't want to study emotions.
That's all a bunch of wishy-washy stuff.
And I'm going, yeah, let me define that.
The Bobinski definition of emotional intelligence is the ability to perceive and assess our own and other people's emotions, desires, and tendencies, and then make the best decision in the moment to get the best results for everybody.
That's the very simplistic, very practical approach to emotional intelligence.
Okay.
And that is something that has to be learned via experience and sensitivity and empathy.
And that, I mean, that's hard to teach academically.
You don't just go through a course and suddenly you're good at that.
No.
As a matter of fact, I have to tell you, the courses that I teach are normally six months long.
If I'm doing them right, if somebody wants to compress them, we can do them in three months.
But you cannot turn a culture around in a weekend workshop.
And some folks, you just can't do it.
Really?
Not even on Wall Street?
What was that movie with the crazy guy?
They had the hookers and they had the...
They had the little people they were throwing on target boards.
The Wolf of Wall Street.
That's what I'm thinking.
They were trying to turn it around with one cocaine-laced party.
I guess it didn't work.
I tell people, how long have you been having this problem?
Oh, about five years.
Oh, and you wanted me to turn it around on a weekend.
Okay.
Okay.
All right.
Sorry if I'm sounding a little radical with some of my metaphors here, but my job is to stimulate discussion here.
So let me ask the next question.
Then in a corporate environment, if you don't mind talking about this, what is the psychological cost or damage or erosion that takes place when meritocracy is abandoned in the name of wokeness, where, let's say, people of a certain skin color, i.e.
Caucasians, suddenly feel like, They're no longer allowed to advance in a company because they don't check off the right check boxes because it's a woke culture and suddenly it doesn't matter how good you are, how brilliant you are, what your contributions are, you have to be the right color, the right sexual orientation, and so on and so forth.
Have you seen that happen in companies?
I've read about it, Mike.
I actually refuse to do business with companies that want to pursue that line.
Okay.
I have had a person who wrote a book on diversity in the way that you're describing it.
And the person also had other skills and trainings.
And so I actually brought this person along one time to do some co-training with me.
And then I went over the different ways that I teach emotional intelligence.
And at the end of the day, this person who had written a book on diversity on the drive back to the office says to me, you know, what you're teaching is the real diversity.
I'm going different personality styles, different ways to perceive, different ways to process, different ways to make decisions, different ways to approach problems.
It's it's that's the diversity that we should be focusing on.
Right.
Because that's where people are.
And I can point it doesn't matter what your skin color is.
Doesn't matter what your gender is.
No, it's diversity of ideas, it's diversity of approaches, and it's a diversity of people's life experiences that they're applying to try to solve the current problem.
And everybody's got a different experience, so they're going to approach things differently.
And you're right.
I mean, you've got to look past the surface of just what's visible.
I mean, it's almost like, hey, turn off the lights.
Let's...
You know, let's talk with the lights off.
We don't even need to see anybody.
We can ask questions and determine how people think, how people approach problems.
Have you ever had like a lights out type of coaching experience?
Actually, no, and I don't and probably won't because I teach that 68% of your communication is body language.
Well, okay.
All right.
That's a good zinger right there.
But what about just cognitive diversity, you know, the different thought processes that people go through?
Yeah, that's what we really cover.
And it's teaching people how to listen.
And I actually teach a lot of what my coach taught me and I've systematized it and I've added to it so much over the years.
But there's really three basic steps.
And it's self-management.
Which starts with self-awareness.
So you have self-awareness, self-management.
And then you have work management.
And then you have people management.
And so many people want to start with the people management.
And you really can't do a good job of that unless you first understand yourself and what your strengths and blind spots are.
And one of the biggest ahas that I have to help people understand is that every strength has a corresponding weakness.
I can point to any person on a team and say, here's where this person is strong, very valuable to the team, and here's where that strength is a weakness for the team.
And so once we become aware of that, we can manage better, manage ourselves better.
People say, are there certain styles better than another?
Is there a good or a bad?
I say no.
There is more effective or less effective in a given situation, but not good or bad.
So it's simply a matter of knowing which style is needed for success in that situation and bringing that person or those people to the fore.
Now, people like to imagine that their egos never get involved in their decision making.
And also, I think if you have a room of 100 people, 70 of them think they're above average.
And, you know, talk to us about, yeah, it's important to love yourself and to accept yourself.
But also, I mean, I'm curious about this.
Do you find that people overestimate their strengths in these environments?
I'm going to say some do and some don't.
I encounter a lot of people who, and maybe I should caveat this, Mike, just to say that maybe it depends on who comes to me for help.
I think when the pupil is ready, the teacher arrives kind of thing.
I've been blessed to have some really good people training me along the way.
I've been blessed to be connected with some really good programs and learn a lot of really cool things.
And one of the things that I think is important is for people to come to grips with their weaknesses.
So I guess one of the environments that I create early on is helping people understand that what got you there is not going to keep you there.
You've got to become a lifelong learner.
You've got to learn about your strengths and blind spots are.
And I do it in a way, I think, that people buy in.
My current method, just as an FYI, is we do one hour a week on a Zoom call, and they get a homework assignment.
And we go 26 weeks.
It's like two college classes.
Yeah, right.
But I guarantee results.
Why?
Because of the way that the teaching happens.
And after my coach teaching me how to do it, and after three decades of practicing and finding out what works and what doesn't work well...
I create those environments where people come to their own sense of need for help in a way that they don't feel criticized.
That is the biggest thing.
People are afraid of getting criticized.
They're afraid of failure.
They're afraid of losing out somehow.
So when you can create an environment where they don't feel that, then they can become a little vulnerable and then they can grow.
That's really fascinating because you're talking about a revolution of self that then feeds into the structure of the entire system of the company or the group or whatever it is.
So that leads me to a question.
The self-image is strongly influenced by messages From pop culture, from advertising, from peers and authority figures and so on.
And one of the things that's been I think frustrating to people over the years is how much sort of the Hollywood pop culture imagery It makes you feel bad about yourself if you don't have the perfect waistline or the perfect fashion purse or the perfect hairdo, whatever.
There's always this message that you're not good enough if you subscribe to what's accepted in Hollywood and movies and pop culture and so on.
Have you found, does that carry into people's, this lack of self-image, even when they deserve a strong self-image because they are extraordinary people, do you sometimes find they're lacking because of the messages from our information ecosystem?
I'm going to have to answer, I don't know.
Because I don't go there.
Oh.
I just don't.
It never comes up?
Well, I don't think it ever has.
No.
I deal with people in an objective way in that I give them some assessment tools.
People call them personality tests.
I don't like that word, that phrase, because a personality is huge.
And second of all, the word test implies a right and wrong answer.
Right.
There's no right or wrong.
Who did God make you to be?
And that's what we're trying to find out here.
So they're really style assessments, so that's behavioral style assessment, or a cognitive style assessment, or a motivational style assessment.
I have them take the assessments, and I'm very careful in what assessments I use so that they're highly validated.
They're not just off-the-wall internet tests.
But you have an assessment that takes them 20 minutes to answer a series of questions, and then I ask them to read it.
And to tell me how accurate they think it is.
Wait, after they've answered it themselves?
After they've answered the questions, and they get their results, and the computer kicks out their results, I say, go ahead and read it.
Tell me how accurate you think it is.
And I give them permission.
I say, look, you can cross off anything here you disagree with.
After you check with your spouse and your co-workers first.
Oh, interesting.
Because if you're reading something and you go, no, that's not me, I disagree.
Okay, well, you can cross it off, but you've got to go to your spouse or your co-workers and say, is this me?
And if they go, no, that's not you, then go ahead and cross it off.
But if they go, oh, no, that's you, then you've got to keep it.
Okay.
Wow, that takes a lot of courage, I think, to go around and ask the people close to you, is this me?
They're like, yeah, totally.
That's you every day.
And then they get their eyes opened.
And the biggest aha that I had, I'm going to go back 30 years, the biggest aha that I had was coming to grips with my weakness.
I didn't want any.
When my mentor gave me the assessments, I'm looking at these, I'm screaming, no!
No!
I did not want those weaknesses, I just want strengths!
And coming to grips with the fact that I had weaknesses was one of the hugest steps of growth for me.
Well, but that's almost the definition of growth, isn't it?
I mean, that's, or at least integral to it, but what, can we take this Let's try a little practical thing here for our audience.
I mean, I don't want to suppose that something super valuable can be offered here in 60 seconds, but do you have any overall kind of guidelines for people or tips for people or point them in the right direction about how they can improve their lives with the people around them?
Or where can they start to look for answers that can help them?
Well, I always use two books.
And if people want resources, that's probably a good place to start.
The problem with books, Mike, is that people read them and they don't discuss them and therefore they don't implement them.
When I taught at Idaho State University, I taught for three years this material.
I was asked by a department.
They had gone to the business school, and they said, hey, we're looking for this kind of class for our managers, and the business department said, eh, we don't have it.
And so they came to me and said, can you develop a class?
And I said, sure.
So for three years before I moved off to the side of the state, I was teaching over there as an adjunct, and two books that I used.
Stephen Covey's book, Seven Habits of Highly Effective People.
Oh, sure.
Classic.
Because it outlines, very theoretical terms, but it outlines the basic format of emotional intelligence.
And the second book that I'm going to recommend is a little self-serving, but it's my book called Creating Passion-Driven Teams.
Oh.
And you can find it on Amazon, I think, right now.
And it's...
It's a good book of experience of what I saw working in teams after decades of working with teams.
What is the common thread among all these teams that I see that are successful?
And so I sat down and analyzed it.
And I joke with people, like the second chapter, if they were making a movie of it, it'd be like me working at my desk at two o'clock in the morning, and the desk would start glowing.
Because I found this very simple way to explain how workplaces work.
And between those two books, Creating Passion Driven Teams and then Seven Habits of Highly Effective People, I would recommend people start there.
And join a discussion group.
I'm going to have to get this book, your book, from my team then, because we are at the size, you know, we're a big enough organization that communication is a challenge to make sure the right people are in the right meetings, but not too many people.
You know, not everybody has to be here.
That's huge, yeah.
Yeah.
But I'm going to get your book.
Also, I want to mention, for you folks listening, if you want to support Dr.
Babinski's work here, not only can you buy his book, but another thing you can do is you can shop at brighteonstore.com and you can use his discount code.
Which is KTR, which stands for Keep the Republic.
Use his discount code, you get a small discount, and then there's a little bit of revenue that goes to Dr.
Daniel Bobinski and his efforts as well.
So again, brighteonstore.com, KTR is the discount code.
Or check out his books, and the one that's coming up soon, Love Like Jesus, right?
Yes.
Okay, great.
So, let's see.
Creating passion-driven teams and Love Like Jesus...
What's the third?
Yeah, I mean, what's coming next?
Well, actually, I'm probably letting the cat out of the bag on this one.
That's okay.
But Alan Keyes and I are working on a book.
Oh, I love it already.
So, I'll just leave it at that.
How's that?
Okay, I'm just going to have to guess.
This is the...
Hitchhiker's Guide to the Moral History of the United States.
Close, but no.
Is it?
It's more future.
It's more future-focused.
Oh, okay, okay.
Gosh, well, Dr.
Keyes is such a historian.
He's so knowledgeable about the founders and everything.
But, okay.
But it's got to do with, obviously, a moral basis for humanity.
Um...
Yeah.
Okay.
Okay.
All right.
I get a point.
All right.
All right.
That's all I'm going to press you on that one.
We'll wait for the news.
You didn't know you were going to get hit with an interrogation on this show, did you?
That's all right.
Give us one word, one hint.
Can I buy a vowel?
You can buy the word 2024 election.
Ah, okay, I like it.
All right, 2024.
Okay, well, are there any other thoughts you want to leave us with as we wrap this up?
I mean, it's already been really interesting, but what else is on your mind to share?
Well, I just want to encourage people, like I do on my shows quite a bit, to get involved at the precinct level.
The way that our country was established, the way it's all set up, it really is a bottom-up function.
We spend a lot of time talking about and getting involved on stuff that's at the national level, our state representatives and our state senators, but then also our U.S. senators, U.S. reps, and the president and all that.
That's what gets all the flashy headlines and the flashy news.
But I believe that this society has lost so much ground because people have abdicated the local politics.
They gave up the school boards.
Somebody's got that.
They gave up the city councils.
Somebody's got that.
And now those seats are filled with socialists.
And they're arguing in favor of socialism.
And now we're having to try to win that ground back.
Good point.
So to me, that is where the fight really is.
One of the guests I've got coming up on my show, either this week or next, is a gal who went through a master's program to get her psychology degree.
And they wanted her to sign this big social justice thing.
That's what she needed to focus on.
And with several classes left to go to get her degree...
She dropped the program.
Well, that's some kind of loyalty pledge to wokeism.
That's crazy.
Yeah, but that's how badly our society has become corrupt.
So if we're going to win this country back, it's going to have to happen at the grassroots level.
And so I encourage people to find the most conservative, constitutionally-minded Christian folks you can find and get the people who are willing to run, and sometimes those that don't want to run, because sometimes they're the best candidates.
And help them run and help them get elected so that we can get a majority and take back the woke-ism that's ever encroaching in our small little towns.
Yeah, well said.
And by the way, when is your show on brighttown.tv?
It is on Thursday afternoons.
Keep the Republic airs at 4 p.m.
Eastern, 1 p.m.
Pacific.
Okay, great.
Thursday afternoons.
All right, well...
Dr.
Bobinski, I really enjoyed this conversation.
I know we've only scratched the surface, but you have a rich depth of material, and I want to encourage people to check out your website, keeptherepublic.us, check out your book, Creating Passion-Driven Teams, and also then get ready for what you've got coming out next with Alan Keyes.
It's going to be fun.
Yeah.
All right.
Well, thank you so much for joining me.
It's been fun.
Thanks for having me.
Yep.
Thanks for having me.
Okay.
Absolutely.
And for those of you listening, as always, feel free to repost this interview if you'd like or snippets from it.
And you can put it on your own channel or other platforms as well because we believe in sharing ideas and freedom of speech.
Again, it was Dr.
Daniel Bobinski at keeptherepublic.us.
I'm Mike Adams, the founder of Brighteon, the platform that I built so we can have discussions just like this one.
Thank you for listening.
God bless you all.
God bless America.
Take care.
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