DOJ indicts dishonest dietary supplement maker for false labeling, claims (part 3 of 4)
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Alright, we're continuing our discussion here on TalkNetwork.com about the Department of Justice cracking down on certain fringe elements in the dietary supplements industry and leveling criminal complaints and some civil complaints against some companies including USP Labs in Texas and there was another company they mentioned I think they mentioned Vibrant Life or Optima Health or something.
Sunrise Nutraceuticals.
There we go.
That one, Sunrise Nutraceuticals, according to the DOJ, had been selling some kind of an herbal combination that they claimed treated opiate addiction.
So I guess I'm not familiar with this company.
I don't know what they sell.
But they were selling, according to the DOJ, they were targeting drug addicts, like heroin addicts, and saying that if you take this herbal formula, this is going to get you off your addiction.
Alright, so I'm bringing up the website of Sunrise Nutraceuticals right now, and apparently their product is called Elimadrol.com.
And here are the ingredients.
This is a proprietary blend of, they call it the C3K augmented formula.
Here it is, Magnolia Bark.
N-acetyl L-cysteine, which is an amino acid.
D-L-phenylalanine, which is also an amino acid.
Asian ginseng root extract.
L-tyrosine.
Gotu kola leaf, which is a stimulant.
Hops, flower, oat bran, kava kava root.
Milk thistle seed extract.
Passion flower, lemon balm, ginger root.
Let's see, what else?
Some vitamins.
B12 as cyanocobalamin, which is the wrong form to take, so...
Magnesium as magnesium oxide, that's cheap garbage.
I would never put magnesium oxide in a supplement.
Other ingredients, citric acid and maltodextrin, probably both from GMO corn, by the way, most likely.
Sucralose, chemical sweetener.
FD&C, red number 40, artificial color.
So, in my opinion, this is total crap to begin with.
Anybody who could read ingredients probably wouldn't take this anyway.
That's not even considering the marketing claims.
And I guess, I mean, this product says, hey, it's scientifically formulated to help you get through your day by relieving intermittent feelings of restlessness, irritability, and anxious feelings while promoting an overall sense of well-being.
Well, that sounds like it was rewritten by their FDA compliance attorney, According to the DOJ, this has been sold to addicts, you know, drug addicts, and that they were using, I don't know, testimonials from drug addicts to say something about this.
And this is, let's see, made in an FDA-approved facility, GMP-compliant, good manufacturing practice, so on and so forth.
Well, again...
When I look at the ingredients of products, that usually tells me the ethics of the company.
When I see products that are formulated intentionally with FD&C red number 40, artificial colors, artificial sweeteners like sucralose, cheap minerals like magnesium oxide, cheap vitamins like cyanocobalamin, maltodextrin from corn, usually genetically modified.
When I see that kind of stuff, I immediately know, in my mind, in my opinion, this is not an ethical company.
That's my opinion.
Here's something that you've never heard.
We have companies all the time that contact us to try to advertise on natural news and natural news website properties because, you know, we run many, many dozens of different websites.
I shouldn't say we run them.
Many of them are independent partner sites that are run by other people.
But we do control ad space, some of the ad space on those sites.
So we have companies contacting us all the time that want to advertise to our audience.
You may not know this, but my policy is that I have to personally approve the ingredients of any product that gets advertised.
And I'm very strict about it.
I will not allow a product to be advertised if it contains GMO maltodextrin or FD&C red number 40 or sucralose or any of these things.
I simply won't allow it.
I tell the ad department no.
And sometimes they don't like me to say that.
But I say, tough luck.
I am not going to allow...
My audience and my readers to be subjected to marketing from companies who use cheap crap ingredients that I would not personally take myself or recommend to anyone.
So the answer is no.
Not only is it no, it's hell no.
And you would not believe how much money we have given up by saying no.
Because it turns out that these companies that make the cheapest crap products, whether they're the cheap bodybuilding, exaggerated bodybuilding or doping or crazy weight loss supplements, they have a lot of money to spend on marketing because their ingredients are so cheap that their margins are just huge.
They might have a thousand percent markup on their product.
Actually, that's not even uncommon.
It can have a thousand percent markup.
Sometimes more.
So they have a huge, huge marketing budgets.
And I've had people waving at us, you know, $20,000 a month.
You know, here.
All you got to do is say yes.
20 grand a month is what we'll give you if you let us advertise our product.
And I look at the ingredients and I say, hell no.
Hell no.
Take your $20,000 somewhere else because I will not allow my audience to be subjected to your garbage.
So...
I don't even talk about this publicly.
I don't know if I've talked about it before, but this is not something that we openly tout.
It's just a policy that I have because we run an ethical operation.
We will not just allow these garbage supplements to be advertised.
And if something slips through the cracks and you see it, let me know.
We'll crack down on it ourselves.
And it's truly just about ethics.
We could make a lot of money if we just said yes to everybody and let all these con artists advertise.
And a lot of con artists advertise on other websites.
They're very successful.
Obviously, they advertise somewhere.
But not on ours.
If you see them on ours, trust me, it's a mistake or it might be an ad that we don't control.
But everything that we control, we crack down on it.
At the same time, I love to promote ethical, honest dietary supplement companies and superfood companies that are doing great things.
So if I look at the ingredients list and I say, yeah, these are quality ingredients and this doesn't have crazy caffeine in it and the marketing isn't outrageous false claims all the time, then I will say yes and I'll let that company advertise.
We don't make as much money doing that, but we protect...
Our audience.
And to me that really matters.
So I don't know what everybody else's policy is out there, but that's my policy.
All right, so anyway, getting back to the Department of Justice here, Sunrise Nutraceuticals, they've gone after.
They've gone after some green coffee bean diet fad companies.
They've sent out warning letters.
Let's see.
We've got Dr.
Amy Eichner from the U.S. Anti-Doping Agency.
Oh, yeah, they've released...
Apps, Android apps and iPhone apps, to give people warnings about high-risk supplements, which again are going to be what they consider to be high-risk, is bodybuilding and doping and performance enhancing and weight loss.
And usually, again, with weight loss, it's not just like, you know, help you maintain a healthy weight in conjunction with exercise.
No, we're talking about weight loss supplements that say things like, take this magical pill and you'll look like this amazing athlete without any effort, you know, that kind of thing.
If you believe that, you're a sucker, right?
Right.
And, you know, there was a great point actually mentioned by Dr.
Amy Eichner from the U.S. Anti-Doping Agency.
She said a lot of these supplements have nothing to do with nutrition.
They're just chemicals.
They're just sort of unregulated chemicals making crazy claims and dosing people up with synthetic ingredients.
And that's true.
That's exactly what's going on.
See, I'm very strongly an advocate of good nutrition, of superfoods, of high-density nutrition from plants and even plant extracts.
But what's being sold out there in many cases is just garbage, isolated chemicals.
Let me give you my opinion on GNC. I've only been into GNC stores a couple of times, and GNC, I think their stock price initially plunged almost 25% as this was being announced.
I think a lot of people thought GNC was going to have their executives go to jail or something.
Well, it turns out that's not the case.
But GNC, when I've been there, when I've looked at the products, I can't attest to what's on the shelf right now today, but when I've been there, I have not been impressed at all.
To me, in my assessment, GNC is selling really low-quality, low-grade supplements.
I understand there's a spectrum.
They may have some that are higher quality than others, but the stuff that I saw, I would not buy and I would not consume.
For example, cheap inorganic minerals such as calcium and magnesium.
Magnesium oxide, great example.
Protein products, sweetened with sucralose.
You know, pills with artificial colors, things like that.
That's what I saw in GNC and I was not impressed.
You might as well buy your vitamins at a grocery store or a CVS pharmacy.
You know, this is like Russian roulette with your health.
If you want high quality supplements, You've got to go to places that understand nutrition, that believe in what they're doing, that are into high-quality supplements and laboratory testing.
That's like us.
You know, the Natural News Store.
Just go to store.naturalnews.com.
We test everything.
You know, we meticulously source.
We reject supplements.
Suppliers that don't give us quality materials.
We follow GMP practices.
We conduct quarantines on materials that don't meet our testing standards.
You know, we own our own private laboratory.
It's a multi-million dollar lab now, the new one.
The first lab we built was about a million dollars.
The second one now is like a couple of million.
I mean, it's crazy expensive to do this.
But we're really dedicated to it.
So there are some small companies out there that are really into high-quality products.
And beware of the big retailers.
This UPS Labs that is now under criminal indictment by the U.S. Department of Justice, guess who sells their products?
iHerb.com, Amazon.com.
You know, retailers everywhere, they sell their products.
Why is that?
Because these retailers, they don't test anything.
They really don't.
They don't test.
They don't care.
You go to Amazon.com, they don't give a crap what's in the products they sell.
If you're buying, they're selling, period.
They don't conduct any laboratory testing.
They don't do any safety testing at all.
We, on the other hand, we test everything that we sell.
I should say everything that we ship.
There are things that are drop shipped like wool blankets and so on.
We don't test wool blankets for heavy metals.
But everything that we ship from our fulfillment center, we test because we will not voluntarily ship toxic products to people.
We just won't do it.
We'd rather lose the business than engage in that.
All right, I'll be back after this break with more.
Well, thank you for listening to this episode of the Health Ranger Report.
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