Lionel Nation - The Lessons of Tucker Carlson’s Media Execution
Aired: 2023-04-26
Duration: 12:17


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[00:01:31]  When I was a kid, I remember watching the Ed Sullivan Show.
[00:01:35]  And if you're not from my generation, you don't know what Ed Sullivan was.
[00:01:39]  Sunday nights, remember the Beatles?
[00:01:41]  The Beatles came out.
[00:01:43]  And I wasn't around for the...
[00:01:47]  Bobby Soxers and the Frank Sinatra years.
[00:01:52]  But the women went crazy.
[00:01:54]  But the women...
[00:01:55]  And I think it was all at work.
[00:01:57]  Just screaming and yelling for the Beatles.
[00:01:59]  But I saw this.
[00:02:00]  And I never understood.
[00:02:01]  What the hell are they yelling about?
[00:02:03]  Do they like them?
[00:02:04]  No, they like them.
[00:02:06]  Well, why don't they listen to them?
[00:02:07]  This is what I would ask as a kid.
[00:02:09]  I'm still kind of asking that question now.
[00:02:11]  What the hell are they doing?
[00:02:12]  Why are they doing this?
[00:02:14]  What's the point of this?
[00:02:16]  What are these people doing?
[00:02:18]  They're screaming.
[00:02:20]  Why?
[00:02:21]  That's what I'm feeling with this Tucker business.
[00:02:24]  These people are going crazy.
[00:02:26]  He was good.
[00:02:28]  Somebody emailed me, you said you thought he was the most talented person on TV.
[00:02:33]  At two?
[00:02:36]  What do you want me to do?
[00:02:37]  Am I not showing this?
[00:02:41]  And you go through the...
[00:02:42]  I mean, is anybody crying for Don Lemon?
[00:02:44]  Is anybody on the left crying for him?
[00:02:47]  No!
[00:02:48]  They don't lose their minds in this.
[00:02:50]  They also have very few people being fired on the supposed left.
[00:02:55]  And by the way, I hate this left business because it's such a stupid term.
[00:03:00]  But on the right, when Rush Limbaugh went through his years ago, remember the orange juice?
[00:03:08]  Stuff he said.
[00:03:09]  Anita Brown.
[00:03:10]  Whatever.
[00:03:15]  He went through his thing.
[00:03:18]  Alex Jones.
[00:03:20]  Oh, my God.
[00:03:21]  That one was just...
[00:03:22]  And that one was a little different.
[00:03:25]  You know, people said, you know, they were like saying, well, you know, this is good, you know, but...
[00:03:31]  Alex did the whole Elmer Gantry screaming and yelling revival kind of lunacy and people thought the guy's out of his tree.
[00:03:38]  So maybe they lost a little bit of that sense of, oh, come on, leave the guy alone business.
[00:03:44]  But I've got to tell you something.
[00:03:46]  This shocks me like nothing I've ever seen.
[00:03:52]  And it's a beautiful story.
[00:03:57]  What really happened?
[00:04:00]  I have been on more.
[00:04:02]  I don't know why people...
[00:04:03]  They ask me, you know, do you think it's because of BlackRock owned 67% of them?
[00:04:11]  Well, yeah, that's a part of it.
[00:04:15]  Yeah, yeah, yeah.
[00:04:16]  Do you think maybe it was because that Tucker ruffled the wrong feathers of Big Pharma?
[00:04:22]  Yeah, I mean, that didn't help, but that's not it.
[00:04:26]  Why?
[00:04:27]  Well, because he's been...
[00:04:29]  He's been ruffling feathers for I don't know how long.
[00:04:33]  Why all of a sudden do you notice that he's ruffling feathers?
[00:04:36]  I don't get it.
[00:04:39]  Well, do you think maybe it was because of the...
[00:04:41]  No, they've known what he's writing.
[00:04:45]  They've known it.
[00:04:46]  This is nothing new.
[00:04:50]  Yes, it's true to what he said.
[00:04:51]  You know this human rights campaign, the economic...
[00:04:57]  ECI, these indices, and these ratings, and ESG, and yeah, yeah, that was a part of it.
[00:05:06]  But it's simple.
[00:05:07]  What's the reason for this?
[00:05:09]  Remember, if you hear hoofbeats, don't think zebra.
[00:05:13]  What was this about?
[00:05:15]  Why now?
[00:05:16]  Why was this, alright, that's enough.
[00:05:19]  Why now?
[00:05:21]  They knew what was happening with Dominion.
[00:05:28]  They knew this.
[00:05:29]  They knew what he said.
[00:05:30]  Other people said worse.
[00:05:32]  Other people said, really?
[00:05:34]  I mean, if you want to use the term worse, what is it about Tucker?
[00:05:39]  You're not answering, well, he talks about Big Pharma.
[00:05:42]  He always talks about, you think Big Pharma one day says, hey, that's enough.
[00:05:46]  COVID's over.
[00:05:47]  We're done with that.
[00:05:48]  Fauci's gone.
[00:05:50]  CDC.
[00:05:51]  What has he said?
[00:05:53]  That's another thing.
[00:05:55]  People think he said something that was so great.
[00:05:58]  It really wasn't at all earth-shattering.
[00:06:01]  In the least, what are you so...
[00:06:06]  What is it?
[00:06:08]  What is the thing?
[00:06:10]  Nobody can tell me this.
[00:06:13]  I don't understand it.
[00:06:15]  I wouldn't be surprised.
[00:06:16]  Now, the difference between me and these other people is that I don't say, this is the way it is.
[00:06:20]  No, I'm saying...
[00:06:24]  That don't be surprised if Rupert Murdoch's about to sell it.
[00:06:28]  Don't be surprised if he says, I've had enough with this.
[00:06:31]  It's not worth it.
[00:06:32]  He's a pain in the neck.
[00:06:34]  He's acting holier than thou.
[00:06:36]  He's ticking off everybody else.
[00:06:38]  Hannity's driving me crazy.
[00:06:40]  Ingram's driving me crazy.
[00:06:41]  They can't stand this guy.
[00:06:42]  Then we got this Abby Grossberg.
[00:06:44]  She's suing another one?
[00:06:48]  Another?
[00:06:49]  My God, what now?
[00:06:53]  Anti-Semitism.
[00:06:55]  Wait a minute.
[00:06:55]  What hostile work environment?
[00:06:57]  Oh, God.
[00:06:58]  What are we doing?
[00:06:59]  And the Ray Epps thing.
[00:07:01]  Did you see Ray Epps on 60 Minutes?
[00:07:03]  I don't care whether you believe it.
[00:07:05]  I don't care what you think.
[00:07:07]  Imagine that guy in front of a jury.
[00:07:09]  It's doomed.
[00:07:10]  He was the best witness.
[00:07:12]  Oh, my God.
[00:07:15]  With his wife?
[00:07:17]  We had to move.
[00:07:18]  I'm afraid of my life, Tucker, maybe.
[00:07:20]  And then they show these things.
[00:07:22]  Who is he?
[00:07:24]  And if you had to have a trial and you said to Tucker, what were the bases of you thinking this?
[00:07:32]  What made you, what was it, what was it that made you say or think or believe that Ray Epps was what?
[00:07:40]  I know it was fishy.
[00:07:42]  It was weird.
[00:07:43]  Okay.
[00:07:44]  But what?
[00:07:46]  What was it?
[00:07:47]  What was the proof?
[00:07:48]  Because I talked to somebody.
[00:07:51]  Hypothetically, what if he said, because I talked to somebody in the FBI and they told me he was an agent provocateur.
[00:07:57]  He was one of us.
[00:07:58]  He was there to rile the crowd up.
[00:08:00]  He was working off charges.
[00:08:02]  That would have been something as opposed to this looks like.
[00:08:07]  And let me tell you something.
[00:08:10]  We are in a different world now.
[00:08:14]  What we could say 20 years ago, 2000, even around 9-11, from that point on, you just have to watch what you say.
[00:08:25]  Nobody wants to hear your theories.
[00:08:28]  Nobody wants to hear, unless it's about Trump and it's a different story.
[00:08:31]  You can't do this anymore.
[00:08:34]  And when you are Tucker, when you're in that position and you've been doing it for so long, you feel invincible.
[00:08:40]  You feel impenetrable.
[00:08:42]  You feel like nobody can touch me.
[00:08:45]  Nobody can bother me.
[00:08:46]  Nobody can do anything.
[00:08:49]  I'm Tucker Carlson.
[00:08:51]  I'm the biggest, hottest, smartest, coolest, hippest, preppiest, richest, you know, I'm a yacht.
[00:09:02]  Clubbing kind of dude.
[00:09:03]  I wear khakis and loafers without socks.
[00:09:06]  I am so cool.
[00:09:10]  I'm so smart.
[00:09:12]  I'm invincible.
[00:09:14]  You can't touch me.
[00:09:17]  I'm not Hannity.
[00:09:18]  I'm not Ingram.
[00:09:20]  Ah, they're pedestrian.
[00:09:21]  Those are parvenues.
[00:09:23]  Those are panjandrums compared to me.
[00:09:27]  The pate.
[00:09:28]  The wunderkind.
[00:09:30]  The soul.
[00:09:31]  Yeah, I'm beaten by that gut bucket, you know, and that crew of five.
[00:09:36]  It takes five of these people to even come near me.
[00:09:40]  And plus, those are tawdry jokes.
[00:09:42]  I'm in for the long run.
[00:09:43]  I spoke at the Heritage Foundation.
[00:09:46]  I'm an institution.
[00:09:48]  I'm not just some talk show host.
[00:09:50]  I'm the voice and the spirit and the future, and I am the worldview of the righteous Christian God-fearing American conservative.
[00:10:04]  I'm Rush Limbaugh and Billy Graham and I am Bill Buckley and I am so...
[00:10:11]  You can't touch me.
[00:10:13]  You can't...
[00:10:15]  Think I'm exaggerating?
[00:10:20]  Think I'm exaggerating, don't you?
[00:10:22]  You think I'm exaggerating?
[00:10:23]  You're thinking...
[00:10:26]  See, nobody's going to think about the lessons learned.
[00:10:29]  Nobody's going to think about this.
[00:10:32]  That's the part about this.
[00:10:34]  Because there's this weird, I don't know what it is, these people sometimes think it's so worked up.
[00:10:44]  Graveyards are filled with irreplaceable men.
[00:10:49]  Bill O 'Reilly learned that.
[00:10:52]  Bill O 'Reilly.
[00:10:53]  We're not going to relive that again.
[00:10:55]  They didn't need him.
[00:10:57]  Get out of here.
[00:10:59]  You think these numbers mean, well, you know, he was bringing the revenue.
[00:11:05]  No!
[00:11:05]  This is cable.
[00:11:07]  These are subscriptions.
[00:11:08]  It doesn't work like that.
[00:11:09]  A lot of these companies made their money before they'd say anything.
[00:11:14]  Don't be surprised if Rupert Murdoch says, I'm selling this.
[00:11:18]  I'm done with this.
[00:11:19]  It's a new era.
[00:11:20]  It's over.
[00:11:22]  Fox News is over.
[00:11:24]  Rush is dead.
[00:11:25]  Roger Ailes is dead.
[00:11:26]  We don't do this anymore.
[00:11:28]  Don't you understand?
[00:11:30]  Those are the lessons.
[00:11:32]  If you want to talk about what you want, you've got to completely remove yourself and you've got to go Joe Rogan.
[00:11:41]  But Joe Rogan's going to find out he's the next target.
[00:11:45]  Because there's a bunch of people in the world who just like to say, you know what?
[00:11:49]  We think what you're saying is dangerous, and by God, we're going to exercise our ability to make the world safer and better by expurgating you.
[00:11:58]  Think I'm exaggerating?
[00:11:59]  Think I'm exaggerating, huh?
[00:12:02]  Not even close, my friends.
[00:12:04]  Alright, do yourself a favor.
[00:12:06]  Do me a favor.
[00:12:07]  Like this video.
[00:12:08]  You know the routine.
[00:12:09]  Subscribe to the channel.
[00:12:10]  Subscribe to this.
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