I know it says good morning, but good afternoon, good evening works as well.
You know, it just don't get too hung up on what's on the mug there.
But uh welcome.
Um I am excited to talk to you guys today because we have uh I see the admonished in my my name is still there.
It's always gonna stay there.
Fine.
You guys are painfully asking for me to be hurt by admonishes all the time.
That's fine.
I can deal with it.
Um but I'm gonna do you a favor.
I'm gonna talk about something that we don't talk about a whole lot on the show.
And uh and and just tell you something that has been on my mind since I don't know, just before the election last year.
Um and talk to you a little bit more about kind of some financial topics.
Now, I know some people may not be interested.
I'm not giving you like expert advice or anything like that.
In fact, on Wednesday, Steven gave me crap after we talked about gold for a minute and uh and said, Yeah, yeah, go ahead and give us your give us your uh professional advice, and then sat back and I was like, no, I'm just saying I've noticed certain things, and I hear noticing is you know, fine these days.
I am interested in what this means.
I'm interested in why you have the SP 500 up 13.4% over the last year, Bitcoin up 67.6%, gold up 58.8%, silver up 60.3%.
And then comparatively the dollar is down about 4.6%.
Those things are very interesting to me because when I took finance in college, um, gold was put out as something that people use as a hedge against the market because they want to make sure that they have a balanced portfolio.
How we've always talked to you guys about this, whether it's gold, silver, anything else, that you have a balanced portfolio.
We're never gonna tell you to go grab, you know, everything, like put everything you got in Bitcoin and hope for the best or doge or whatever else, right?
So I just was curious.
I was like, wow, why is the market up and it's pretty strong?
And all of these other things are up as well.
It just didn't make any sense to me.
And really the gold price has been skyrocketing over the last year, but it's reached all-time highs, topping 4100 per ounce.
U.S. stock futures rebounding this morning after the major averages closed in the red, halting seven consecutive days of gains for the SP 500.
But the gold rally, it continues to power higher.
Spot gold hitting $4,000 an ounce for the first time ever.
Billionaire investor Ray Dalio says he sees gold as more of a safe haven than the dollar.
He compared its record run to the 1970s, a time of high inflation and economic uncertainty.
Plus, NVIDIA reportedly investing in XAI as Elon Musk's startup looks to raise 20 billion dollars.
Bloomberg News reporting the company is investing as much as two billion in the equity portion of XAI's fundraising.
The report comes just days after rival AI startup OpenAI announced a blockbuster deal with NVIDIA competitor AMD.
NVIDIA declined to comment on the report.
So there's a reason we included the NVIDIA part in there, and we'll get to that in just a second.
But gold's up about 58 uh point eight percent, I think is the number I gave you, yeah.
Over the last year per ounce.
Now I just so happened to buy gold right after the election.
So things went uh swimmingly well for me and my timing.
But again, it's part of a balanced portfolio.
It's not like I just put you know every single dollar that I had in gold.
And the reason that I bought it was to make sure that I had some balance.
But like I said, it's typically a hedge against a market that is filled with uncertainty and risk.
And you guys know that I am not the world's expert on this.
I I I think I have a bit of an understanding of uh some of the questions that I have, some of the things that I've noticed about the markets lately, but I wanted to bring in somebody from the financial sector to be able to talk to us a little bit about that, and that brings us to my guest today, Samuel O'Brien, who's been in the financial markets for about 10 years.
Bring him up.
All right, Samuel, so full disclosure, you're you work with a company in the financial industry with True Gold.
And uh is that the short name, True Gold Republic?
Do I have to do gold republic?
There we go.
True Gold Republic.
Yeah.
Full name.
Um, but this is not like a sales pitch of of any sort, right?
We are partners in this deal, but you have some uh understanding.
We actually talked just before the show on a number of different things that we're kind of adding to this conversation about this strange place that we find ourselves with the market.
So just tell me a little bit about how you got kind of into this market and what you guys do.
So obviously I'm not from America, uh but I started with I started with my with my business partner.
We worked for an American Precious Messers firm.
This was going back 2013.
And we started selling physical gold and silver, but that company was like mainly focused on the fancy coins, collectible stuff, you know, things like that, which was it's good for some people, but it's not giving you direct exposure to the metal prices.
Like sometimes you'll be paying two, three times more than what you need to.
So if the price goes up, you think you've made some money, you probably really haven't.
So we were sitting there one day and he said that you know, I've got an idea, we can do this way better.
And so, you know, credit to him.
He set up direct bullying in the UK in 2015.
I was the second employee, so it was like a small team of us.
We worked long hours, but we just sold you know physical gold and silver to the British public and it took off like a rocket.
You know, it did really, really well.
Um then COVID hit as well, so there was like sh you know, crazy increased demand for precious metals because people just didn't know what was going on.
Right, yeah.
Um so that really helped us out.
And the markets were crashing at that time.
So that makes sense.
Markets go down, prices of these things.
Markets are going down, everyone was like, Yeah.
Everyone was very frantic and then everyone was just buying gold and silver.
They were like, we don't know this could be end times, right?
We need something, everyone was buying toilet paper, gold, still.
We're hoarding totally people with like a closet full of toilet paper.
It was like prison rules.
You trade a roll for like a steak or something like that.
Exactly.
It was it was the weird commodities, but obviously gold was uh was that thing where people thought, you know what, you know, things get really, really bad.
You know, that was that week right where the market break was going off every single day.
Market was shutting down.
So people were very scared.
And normally, yeah, as you were saying earlier, like gold is there for when people are fearful, they buy gold and silver.
Yeah, um, mainly gold just to protect themselves against downside risk.
Like that's the idea.
Um but we did very well in that period, and then I pitched the idea, I said, look, let's take this to America.
You know, let's go out there.
Um I was fortunate enough to be blessed with that opportunity to do that.
We opened up a first office in Miami.
And out here, there's bigger companies that have been b in business for a long time.
So we just wanted to set up like a boutique operation, small group of guys here doing it the right way, uh, trying to educate people on how they can do it.
We have to take our lumps as well.
You know, we could have done it the quick way, but we took the long route.
But it's uh that's better to do it right.
I mean, we've been very uh and and I wanna we'll get into this, I have some key facts that we're gonna talk about the markets and some of the AI stuff that we think is um behind this in a number of different ways, not just in driving kind of some of the uncertainty, but also a lot of the gains.
Um but we're very particular about the people that we partner with because we're not looking for kind of every single uh sponsor out there to come on board.
Um, you know, Steven has often talked about gold companies that there's just they're a dime a dozen and they're very few that do it the right way or even take care of their customers, and we're like, why would we send people somewhere that they're not gonna be taken care of?
They're gonna be taken advantage of and buy something that's like a collector's item as opposed to just getting the actual product, like you said, pay a premium for it when gold goes up, the collector's item doesn't necessarily track the same way.
Um and so we really wanted to avoid that.
And also, like, you know, the whole gold has never been worth zero.
Yeah, neither has coffee.
You know, like all that makes sense.
I don't want to scare people into doing anything.
I just want people to be educated and make their own decisions and then figure out what makes the most sense for them, which is really funny because that's where I was.
And so I'll I'll tell my story a little bit and then we'll jump in.
I was like, you know, like I my uncle had gold in like the 80s, and he ended up getting a divorce and his wife, not divorced, I think they just separated and his wife sold his gold bars.
And apparently they were pretty sizable gold bars because you know, they're back in the 80s, they were worth you know significantly less than they would be today.
And so I just imagine, you know, like from die hard with a vengeance where they've got those giant gold bars in the back, you know, or something like that.
Imagine it was something like that size, like a hundred ounces or something like that, which would be great.
Um she sold them to kind of stay afloat.
And so that was the first time I'd really hold heard anything about it other than like gold schlager.
You know, I knew there were little flakes of gold in that drink, and I was like, okay, I understand what gold is.
Um but I I always wanted to own it.
Like I just wanted to have some.
Not like to have a whole lot or anything like that.
And I just never like it was almost like paralysis by analysis.
Like I couldn't pick a company to buy it through.
I didn't know if I could just go to a store, you know, like a gold and silver dealer Or something like that locally and just buy it for market price.
I just never done it.
And so because it was something unfamiliar, I just didn't do it.
Yeah.
And I had wanted to do it for several years and finally I did this last year.
Picked a company, went with them and bought it.
And I'm really glad that I did, you know, because I've gotten, like I said, all the upside.
Again, it's not like a giant portion of what I am trying to like put away and save responsibly.
Uh but I I thought if well, if I'm having that same kind of you know, thought process, I'm sure a lot of other people are, and they really don't know where to go, and it's because they've been taken advantage of so much by people and fed so much crap by people on what they have to do and get scare tactics and you know, all these people switch gold sponsors, you know, they don't even care who it is.
They're just like, Yeah, we'll be the face of this next gold company in two weeks, just give us a minute to finish our current deal, right?
It's just a weird game.
So um I we always wanted to avoid that.
So got high expectations.
If you guys end up doing any business with Samuel, make sure you let us know if he uh does anything wrong.
I doubt he will, but our our guys come back to us.
Also, let us know if he uh they've if it's a good experience because I've I've had some bad experiences with people before, uh, but not our sponsors, they do a great job of taking care of people.
So let's let's jump into some of the the facts of what's going on in the markets.
Gold will be a piece of that, but mostly we're talking about just kind of what's going on in the financial markets and how this stuff kind of shakes out.
So key fact number one.
Um the markets do appear to be very strong, right?
So the SP 500, and and I'm gonna give some remedial stuff.
I know most of you probably are familiar with what that is, but it's the list of the 500 largest and most important publicly traded companies in the US.
Includes companies like Nvidia, Google, Apple, Microsoft, Amazon, Tesla, Meta.
Um if you noticed a trend there, congratulations, you're paying attention.
The top 10 SP 500 companies account for almost 40% of the entire value of the SP 500, and we will dive into that just a little bit more uh later on.
But if you can see a problem, congratulations.
That's potentially a problem if they are all kind of all running in the same direction, and uh a lot of the growth and performance is coming from that direction.
So SP 500 is performing really well.
Uh it's growing at a 22% annualized return over the last three years, and just last week it hit an all-time high, right?
So these are all good things, right?
The SP 500 is going up.
A lot of people may wonder why they don't use the Dow as kind of the benchmark.
I think the SP 500 is a little bit more stable.
Yeah.
Um, at least historically it has been.
We might undercut that theory a little bit today.
Yeah.
So uh I'm not I'm not 100% sure, but uh I I do know that when I look at kind of like 401k and I look at just any small investing that I would do, um, I always like to see green up arrows.
You don't always see that though, right?
Um and I don't know enough about the stock market other than to get in trouble.
Like I was trading stocks and options when I was 18, and I made a little bit of money and I lost a whole bunch of my sister's money.
So anytime I I would lose, it was her money, and we weren't rich or anything, we didn't have a ton of money to lose.
Uh, but I would trade on her account and be like, oh, sorry, I lost you a thousand dollars today.
That's that's really my bad.
Um but any time I would win, I'd feel like, oh, I've got this game figured out.
Like this is so easy.
Everyone makes money in a bull market, right?
Like, yes, exactly.
Right now you can pick stocks, and like we have like me and my friends have like chats where people recommend tickers and everything's going up, but then like you know, there's a few days coming from it.
And then you're like, okay, we're not this good, we're not that good at what we're doing right now.
But everything right now is obviously going ballistic, which is yeah, which is very weird.
Like it's very strange.
But then gold and silver, you know, at the start of the year, we didn't, you know, if someone said to me that the end of the year, or the start of the year, the end of the year, gold could be touching 4500 dollars, and I'd be like, that's very bullish.
Uh exactly what you would have said.
Like you would have probably bet every dollar you had that that's probably not the case.
I would have taken the under on that one every time.
But we we fought conservatively, and you know, we wrote blogs and reports, we have a market uh analysis that does things, and he you know, from the technicals, he was saying if three thousand dollars for gold would be a great year, and for silver, it could hit forty forty, forty-five dollars.
You know, that's what our expectations were.
And we was like, if we could hit that, people are gonna be very happy.
Uh and people uh over the moon right now, you know, with people that invested last year like you, the year before, the year before, these are people that have made stock market gains almost in in gold and silver, which is like uh supposed to be it's uh it's an insurance policy.
It's not meant to go up like a stock.
So that's like being the weird factor, but yeah.
Well, everybody talks about, and speaking of bull markets, when I was doing this whole investing that made me think I had this thing figured out, it was 1998.
So it's not exactly like I could miss very easily.
My biggest misses were when I would buy options that didn't cover in time or something like that because it was too close.
The window was too short for them to actually hit.
But outside of gold and silver, what is the most common other two precious metals that people will buy like physical I would say that you're really mainly looking at gold silver and then there is minor interest in platinum like growing a little bit but still like for the the five years that we've been a business out here the amount of platinum that we sold is fairly nominal.
Yeah people like the idea of it because it sounds different, right?
But I mean I don't I've never followed platinum that much a voice just been on gold and silver.
Doesn't make a whole lot of sense.
No it doesn't yeah and I know that people like it they like the idea of it but it's just not it doesn't have the same silver are yeah.
And you've got to actually uh hold up what is this gold back?
Is that what you're saying over there?
It's a go back.
Yeah.
That is one one thousandth of an ounce and uh is that so that is that legal currency legal tender and well yeah gold and silver is now legal tender in a few states.
I think it's up to five states.
Florida in uh March or April was just approved so golden center is gold and silver is now legal tender.
So it means you can spend it.
Yeah you can spend gold and silver.
So this company uh the gold backs they've got you know approval to do it and you can spend this like in some shops you'll see on the sign of the door like they accept Apple Pay Visa MasterCard you can accept uh a gold back as well.
That's all it might be we're getting some change out this guy but yeah but it's uh it's showing that people want to do it.
You know and it it's just a different way, you know a different currency.
Yeah.
Well there there is kind of this counterculture movement right now.
And I think you know obviously the the coins are you know like Bitcoin and all that other coins out there are are driving a lot of that decentralized in a different way, right?
But there's still kind of a practical like okay if I want something physically in my hand that's not my phone yeah um what do I have?
And there are different options for that.
I actually thought because we what what we see is like you know one of the reasons that all of this could be happening is there's these like investor classes of people that are constantly looking for new places to put their money because they're bored.
And so that was part of the rise of certain random things over the last you know 10 years one of those being uh Pokemon cards.
Yeah.
And then there was the graded card phenomenon with uh it wasn't just Pokemon that was part of it but it was like the football cards and basketball cards like graded PSA 10 gem meant cards became I didn't realize this but like a wall street phenomenon people with tons of money.
Yeah.
And like I had bought one for like I don't know a thousand dollars and sold it for I think two thousand dollars or fifteen hundred bucks and it's worth ninety thousand dollars today.
It was like 20 years later.
So it's not like I'm gonna sit there and hold on to it but I actually looked over and I saw just a hologram like what do you have like a Charizard card here to make a point or something like that?
Like a holler just to be like yeah see this is what I do.
You didn't wear it around your neck, you know, like one of the Logans.
But not one of the Logans.
Logan Paul.
He has two first names.
Yeah.
Always throws me off.
But anyway, I thought it was interesting.
But yeah, platinum.
I don't know.
I don't know where else.
Like what other metal.
But I know that I always see people pushing.
Yeah, we was in.
Before we came here, we was in downtown.
And I just checked out one of the gold and silver exchanges there.
And I said to him, like, how's it been?
And he was like, people are so infatuated with metals right now that people are trying to buy copper.
And one of our wholesale suppliers was like, you can start selling copper if you want.
And I was like, I'll let you know about that.
Like we get inquiries.
But you can buy like a, you know, a.
kilo of copper now which is like a nominal amount but people have interest and metals prices are all going up like I'm sure copper woo could go up too.
So people are interested about it but it's I would say if you if you're starting out on it like stick with the basics.
Yeah gold stone silver get too crazy yeah but you know somebody's gonna be like listen that's gonna go up like 20 thousand percent because it could be on people get on to palladium or whatever it is you know pick your you know random metal that's the one that's gonna go up.
You can do that later, but just get everything in order first okay all right so key fact number two.
really right now the investors are it seems like people are spooked, but they don't really know where to go, right?
So if if the markets are doing fantastic, why do you why do you think you see investors flocking to items that would typically tell you that the markets are teetering or at least there's a lot of concern about them, like gold, bitcoin, silver, other assets.
Um and really the answer right now seems to be, and that and we can have some conversation about this is that they feel like the market gains are too heavily concentrated in AI related gains.
Like, like I said, the top 10 S P five hundred companies are 40% of the value of the SP 500, and those 10 companies heavily rely on AI as a basis for their growth.
And investors right now are kind of rightly asking themselves like, is there an AI bubble?
So let me give you just a few stats really quickly.
So since October of 2022, AI has been responsible for 75% of SP 500 overall market returns, 80% of SP 500 earnings growth, and 90% of SP 500 capital spending growth.
And just one example, so I told you we'd get back to this NVIDIA.
So by June uh of this year, NVIDIA alone had already accounted for 34.5% of all of the SP 500's gains for all of 2025.
And I think concentrating all of that in such a small industry, it's kind of like the tech bubble that we had.
There was so much that was writing on tech.
Whenever those kind of overvaluations and people investing a lot of money just to try to get in on the right company at the right time, you pay way too much.
Yeah.
And we've heard a lot about that with uh, you know, the stories at Meta, like inj you know, some of the best AI engineers in the world getting like hundred million dollar signing bonuses, just way overpaying to try to keep the best talent um at meta.
And it seems like investors are seeing this and going, okay, I know AI is a thing and it's happening and it's going to change the world in a lot of different ways.
We don't know all of them yet.
I just don't know who is going to be the one to break through and not everybody can.
Well, I I think when you look at companies like Meta, um Google, uh like they'll buy like anything that has great potential.
They will.
So they're always going to be at the top.
There is obviously an AI bubble because like you know, I was talking with with my Marks and guy, I don't know, he was saying like there's one AI technology that comes out and we run to that, and then we run to something different, then we're on something different, and it's like always chasing the new shiny object.
And all of this stuff is costing a lot of money.
So there is definitely an AI bubble, but with companies like NVIDIA, like, you know, I don't think that that bubble will pop.
You know, I don't think NVIDIA, we wake up tomorrow and it's halved in value.
You know, it's it's a machine.
You know, the the backbone of this AI industrial.
Bookmark this for one scary way.
Maybe no, no, I know.
I think you're right.
There are certain players in the AI sector that will do better than others and perform at a more stable rate than others based on what they provide.
Um but there are also a lot of people trying to catch up.
And I I agree with you that Meta and Google are positioned to be able to buy these companies up as they as they come up, but there are a lot more people going after them now.
Yeah.
Um and I think that that, you know, like it's it's interesting to watch kind of what's happened with X, because when Elon Musk bought Twitter, he didn't buy like, and this was pretty obvious that he didn't buy it just for the market value of Twitter, but I don't think I certainly am not saying that I was predicting exactly where he was going with this, but very quickly it became clear wait a minute, he's trying to do something with AI and he needs to be able to train his models and he needs a ton of information to do that.
What better way to do that than to buy one of the biggest social media platforms on the planet?
Yeah, you know, and have information from as many countries as he can get a uh you know X to be available in.
Yeah.
So that made a lot of sense, and it's like, okay, that's why it was worth more in the long run.
And we thought evil X in the interim or initially just because of the free speech aspect.
I think that was a component.
It was definitely a component thing.
Okay, Grok's here now.
Okay.
But grok is I mean, especially for like gold and market commentary and stuff that perhaps is more right-field sometimes.
You try and speak to Chat GBT and it's still very censored on those topics, whereas you can speak to Grok and Grock gives you all kinds of buying advice.
Sometimes the truth, yeah.
So it's yeah.
But I'm glad that he bought it.
You know, I think uh yeah, Grok's great.
I use I I use that tool a lot.
Yeah.
We like it.
He, you know, I like Elon in in a lot of I like a lot of things that Elon does.
Um I don't think he understands free speech fully because he was not he's not steeped in it, right?
Yeah.
So we've seen that with certain things that have happened with Pam Bondi And hate speech and stuff like that.
Like hate speech is not a thing.
Like we've we've moved past that, you know, years ago being a thing.
And when you have somebody say something like that, or when you have, I think Elon and and really X, I shouldn't say Elon, it's his company though, that boots off some voices early on.
Um, you're like, well, wait a minute.
Like I thought this was about freedom of speech, and these people aren't breaking any laws, and so therefore they should be able to speak freely.
Um I think that just takes time.
So I think a little bit of patience is required, I think, with Elon on some of these issues, but broadly speaking, he's been very, very good.
Like we haven't had the ability to communicate um like this openly in a very long time, and not even say controversial stuff.
Just like just talk about things that we believe, yeah, ideas that we have, and not really putting any people groups down or denigrating anybody or calling for violence, anything like that, just being able to speak.
Like it's been a very weird uh, you know, last kind of I don't know what do you want to call it, eight, ten years.
It's I feel like it's definitely turned a corner, but then you still in the UK, you I see stuff every single day, which is like people, someone's going around this old guy's house, you know, just because he posted something about Palestine on Facebook.
Or put up a flag.
Yeah, it's it's insane.
And Elon's behind uh Tommy Robinson now in the UK and supporting that freedom of speech movement because he was labeled as a terrorist, and he has some stuff in his past which I definitely don't agree with.
Right.
However, yeah, there has to be a line.
Yeah, there has to be you know some sort of compromise.
You can just dislike somebody.
Yeah.
That used to be enough.
You know, like you just tune out.
And we don't have to throw everyone in jail.
Yeah, it's it's uh exactly.
There are middle grounds.
Yeah.
Let me let me give you just a quick example of some of the risks of the concentration, right?
So if if if investors are saying, all right, AI, there's a concentration, this bubble could burst, it could drive you know, some of these companies out of the market.
Maybe I'm invested in those, or maybe some of the value of the SP is going to be tied to that.
And it doesn't have to be like a fundamentals issue.
It can just be a public perception issue that drives the market down, right?
Just like right now, it's not necessarily a fundamentals issue that has companies trading at the multiple of earnings that they are.
Um they're just it's just a lot of enthusiasm in the market right now, and that can go away quickly.
But other things can happen, like China.
And that happened uh here this this last week.
So China they dominate the rare earth market.
We've known that for a long time.
Uh they've needed it.
It's it or they've controlled it because all of that stuff is needed to produce the chips fueling AI.
And they do that by controlling 70% of rare earth mining, 90% of rare earth processing, and 93% of magnet manufacturing.
And we we talked to you about that.
But last week, they also announced that they were tightening restrictions on exporting rare earth metals.
I don't know if people remember this, but we gave the example of Germany, essentially, if they were going to export something to France, but they had used Chinese technology uh to make it, and it was one of those export controlled items, they would have to get permission from China to export to France.
Yeah.
That kind of crazy kind of mentality of like, well, we we didn't even use like we used some technology that was yours, but we didn't this is this isn't like these are our minerals.
You know, we dug it up or whatever, right?
And so it just it it started to make things a little bit more controlled uh to a point where President Trump had to respond, and we talked to you guys about this, and I'll just read his quote really quick.
I can't do the voice.
Stephen does the voice, I could try a Trump.
There's hand there's a handful of words that I can hit every once in a while.
My wife thinks I can do a fantastic Trump voice.
I'll leave it at that.
No, no, no, no, no.
It's just been learned that China uh has taken an extraordinarily aggressive position on trade and sending an extremely hostile letter to the world stating that they were going to effective November 1st, 2025 impose large-scale export controls on virtually every product they make and some not even made by them.
Based on the fact that China has taken this unprecedented position, the United States of America will impose a 100% tariff on China over and above any tariff that they are planning currently.
And this basically sent them that's it's an addition to the 40 or 50 percent that caused a lot of the meltdown over what's going on with China.
And this sent the markets tanking.
I had no idea why uh at the time until I saw this because we were getting ready for the show, but it was very early in the morning, I think that that I saw this.
And uh we're like, okay, well, we'll see what happens with that.
And then it turns out like the very next day it's like, okay, maybe there was a miscommunication, and so the markets are like, hey, again, and it's like, I don't know if there's a miscommunication.
Oh, I've never seen somebody like control the markets through posting social media messages.
It was the same last time, though, is it?
Yes.
It was the same last time.
And it's okay, something's happened.
He's tweeted, but then today there was another tweet, and I think that things have now cooled off a little bit.
Yes.
With uh with the trade tensions, and maybe you know things are out of whack, but yeah, it's it's very like up and down.
Yeah.
And thankfully things have settled out a little bit.
But it doesn't take much for the market to run scared.
Right.
And the well, they think about like the retail investors.
So somebody who, you know, like you and me, basically, that that's investing in the market.
It doesn't take much for us to go, maybe I should pull back, or maybe I should start hedging against kind of the market moving because maybe Donald Trump gets in a bad mood and China does too, and all of a sudden we've got you know even more of a trade war or more tariffs or whatever else and it causes a problem.
But I think we feel feel that way.
Like I if I trade stocks, I have the worst paper hands ever.
Like I see it coming down a little bit.
You're like, I'm out.
That's it, I'm done.
My stop loss is 0.05%, you know.
But I think we feel that way because of how high things are.
Yeah, i if we was in like more stable times and we wasn't seeing some shares jump fifty percent, sixty percent, then you'd be like, okay, you know, tried it out.
But now things are moving 10% up, 10% down, 15% up, 15% down.
Yeah.
It's you know, it's different times.
It's way more volatile.
So way more volatile.
And uh, you know, probably the worst piece of advice I ever gave anybody.
My shirt, sorry, my shirt's on a little that way.
We we get these the new left is violent, change my mind shirt.
So if you guys want to go to crowdershop.com.
I wasn't in planning on doing a plug for that, but um they they the they're brand new, so sometimes I have to work on where the fit is.
Um but I the I think the worst piece of advice I ever gave to one of my friends at church, we were in a community group, and we would always talk about you know, you know, putting God first and trying to make sure that we had our lives kind of oriented uh in the right direction.
He's like, Oh, yeah, you know, I I got some Bitcoin as part of my um my uh I got a bonus and I used it to buy Bitcoin.
I was like, oh, really?
And this was probably probably like twenty fifteen.
Yeah.
Something like that.
I guess I I could be off by a year or two, but the the price will help you kind of understand it.
I think he bought it for like a thousand, and it was at like five thousand.
That was yeah, probably yeah.
Somewhere around that time period.
And I was like, it's like five thousand dollars.
And he's like, Yeah, and he goes, I'm just gonna hold it and I've got like five, five Bitcoin.
And I was like, Well, that's amazing.
And yeah, you should sell it right now.
What are you doing?
Like lock in your gains, man.
What I mean, that's five, you've made five times your money.
Yeah.
And so immediately after that, it went up to like ten or fifteen, and and he was kind of making fun of me, and I was like, Yeah, yeah, yeah.
But you should totally sell it now, you know?
Like because it's just like the Pokemon cards are worth, I think less now and they will continue to be worth less over time because it just fades.
But you know, he should probably have held on to it.
I hope he did.
He's probably stoked right now.
But I I think that with anything, it's like, why do you get into it?
Like if you're in Bitcoin because you believe that the future of money is Bitcoin.
Then you're not gonna stay in it forever.
Like if you're doing it to make money, then you cash out.
Right.
It's the same with gold, like people own gold because they think that's real money, which it is.
Yeah.
So it should go up over time.
So why would you sell it?
Yeah.
We can just print more of it.
You can't print more gold unless we get the asteroid.
Everybody talks about the asteroid that has like 50 pontillion, you know, dollars worth of gold and everything in it.
Uh all right, so fast or fast fact key fact number three.
Um we do feel some additional pressure from kind of a weaker dollar right now as well, right?
So that can be due to a lot of different reasons, but domestic and international.
So we're gonna measure strength kind of in two ways, domestically and buying power, right?
And internationally, kind of versus other currencies.
Typically that's gonna be the pound or the euro.
There's a handful of others that maybe you could do as well.
But those are the those are the main ones.
Um domestically, let's you know when you talk about inflation.
I I I mentioned this to some of the staff.
I said, I haven't really felt inflation.
I know there's some inflation, obviously, and we we've we've kind of locked in kind of the growth of inflation.
So we we got to a point, I just don't feel like we're making giant leaps in inflation where I I feel it as much.
I see prices of gas go up and down, I see prices of certain commodities go up and down.
Um, but I don't feel like there's runaway.
But then you you throw out this number where you know a hundred dollars uh to to have the purchasing power of a hundred dollars in January of twenty twenty's money, you have to have a hundred and twenty-six now.
Yeah.
And so when you when you do the math like that, you're like, oh, okay, that's like an approximately twenty percent loss in buying power in that hundred dollar bill that you've just stuffed under your mattress.
Um and so it's it's it kind of brings it home, but you don't feel it quite as much because maybe it's this like I did earlier.
I bought a coffee and a bottle of water from the hotel cafe and it cost me twelve dollars.
Well, I think the hotels screw everybody.
So I think you're just used to being screwed by a hotel.
Or a big Mac, right?
You used to buy a Big Mac fries in a Coke and it would cost five bucks.
Yeah.
Now it's fifteen.
You know, that you know, it's gas prices uh is deceptive, right?
Because you saw very high gas prices, they've come down a little bit.
So and a lot of people measure that with okay, well, how much does it cost to fill up your truck?
You know, okay.
Right.
Cost 100, 150, 80.
You know, that's a swing that we feel.
But groceries, on the other hand, I feel like groceries are always going up.
Yeah.
That's uh and I think you know, if if you're privileged or you have like a high income, then you don't feel it on like a macro level.
But I think that going out and people that are perhaps more middle class that are you know still trying to make ends meet or barely head above the parapet, these are the people that truly feel it.
Like inflation is the tax on the middle class, and for sure.
Those are the ones that get screwed on it.
So yeah, people also get put in a corner where they feel fearful because they see dollars devaluing, but in bigger terms, like if you screw out a little bit, five years ago 100,000 was like a decent amount of money.
Today, you know, it's probably worth 70% of that.
Yeah.
A million dollars, like when I was growing up, my dad would say.
It was like unheard of.
Yeah, he would say, Oh, that guy's a millionaire.
You know, he done okay, he's done an amazing job, he's got a good business, he's done something incredible.
Now you don't have a million dollars.
Like you're probably Who are you?
No, yeah, you're in trouble.
I don't have a million dollars, and I'm not like that super super echelon.
Uh, but well, you know, I'm a young guy, I'm 31 years old.
Like when I retire, like if I have a million dollars, I'll probably be in trouble.
Yeah, I will need a lot of money.
Oh, you for sure will.
Yeah.
And that's just gonna be you know, when people talk about like the death of the dollar, right?
You know, that doesn't exist.
Like the American dollar is not gonna dissipate into nothing overnight.
That's not gonna happen.
Like people that say that are lying to you, you know.
But there will be a gradual decline on that, and that's inflation.
You know, that's what we feel.
It's just getting weaker and weaker and weaker and weaker.
And as it gets weaker, it slows domestic spending, which slows down the economy.
I mean, it these these things aren't you know always a hundred percent one-to-one, so I'm not saying that, but I'm saying it that it does have that impact um to a degree.
So let's look internationally.
Foreign investment growth is you know, in some ways declining due to tariffs.
Like that that scares people a little bit, but and it's resulted kind of in a weakening of the US dollar kind of versus other currencies.
Even though they're still buying our treasuries, right?
So there's there's still a demand for our treasuries.
They are still buying US treasuries, but you know, as of the last couple of months, foreign central bank's reserves now hold more gold than US treasuries.
Right.
So again, it's not gonna be like an overnight switch of everyone saying, Okay, we don't want US treasuries anymore.
They just want them slightly less.
What if we printed, I don't know, 40 trillion dollars tomorrow, paid off all the debt and had a couple of trillion left over.
Do you think then maybe they'd be like, okay, what the hell?
Well, then you ruined it.
I mean, I feel like we already are in play money, aren't we?
Yeah, well, exactly.
I mean, I don't know why I threw 40 out there, but you know, 40 between friends.
Let's let's make this happen.
Um, so that that is a fair point.
Like you've got a lot of these people, you know, going to reserves of gold a little bit more heavily than maybe they have in the past, and that's driving it.
And there's institutional buying of it as well.
That's a big reason.
Not not a major reason, but a big enough reason why Bitcoin is going up as well because people are buying that and holding it as companies.
Yeah.
Um, yeah, Ken Griffin was speaking like two weeks ago, and he was saying that you know you just look at the price of gold and Bitcoin, and people, you know, other nations are looking at alternatives other than the US dollar.
And that should be concerning for people.
Yeah, it should be concerning enough to say, okay, we need to shift into something else.
And it's not just because they think the US dollar is going down, down, down, it's because also we did weaponize the US dollar.
You know, during the war with Ukraine, we seized US treasuries owned by Russia, you know.
So that means that they invested all that money into them and it wasn't truly theirs.
So if they wanted to seize Russian gold, then they'd have to take an army and go to Moscow and get it out of the vault.
Like that's that's different, right?
So it's a little more protected for them.
Yeah.
Other countries that don't have as favorable relationships with the US would then look at that and say, okay, maybe we'll dial US Treasury spending back a little bit and we'll look at something else.
You know, that's yeah, that's just logical.
It's not, you know, it's not that economical.
No, yeah.
And and look, we've been getting away with it a lot, all of these other things because of the reserve status, right?
They basically having the reserve currency of the world.
That's helpful in their dips.
But there's also something that you know, we've we've talked about I don't want people to be afraid of this.
And I think that's the reason we did a segment on this, I don't know how long ago, six months ago, something like that on BRICS.
And the the the kind of the economic block comprised of Brazil, Russia, India, China, and South Africa, and five other members, some of the five members they brought in, I was like, I what I thought one of them was like Ethiopia or something like that.
I was like, what?
Why are you bringing in this person?
Like of course they're not gonna do anything.
It may have been Saudi Arabia just came in.
Saudi Arabia as well.
Yeah.
Last year there was 30 new countries that applied to become joined BRICS.
Saudi Arabia was one of them that was admitted.
They're still kind of trying to see who else they want to bring in.
But it's that's significant.
Is I mean it it isn't gonna happen overnight, but people are talking about it openly right now.
Yeah.
And that's the difference.
Like it was kind of a taboo subject for a long time, and now people are openly talking about it.
Like you said, the R and BRICS, Russia, they have a little bit of a bone to pick.
Yeah.
You know, if you seize their treasuries or uh, you know, cut them off from the financial markets of the rest of the world uh to kind of nudge their behavior in a certain direction.
They may want to get to a point where you have less leverage over them.
But Donald Trump knows this, so President Trump actually warned any country that joined BRICS that they would have to deal with American tariffs.
You wouldn't have the dollar as a as your currency anymore.
You wouldn't have a world domination by the dollar if I didn't win this election.
And now the domination, like BRICS.
I told anybody wants to bring it be in BRICS, that's fine, but we're gonna put tariffs on your nation.
Everybody dropped out.
They're all dropping out of bricks.
Bricks was an attack on the dollar.
And I said, You want to play that game, I'm gonna put tariffs on your on your all of your product coming into the US.
They said, like I said, uh, we're dropping out of bricks.
And BRICS is like they don't even talk about it anymore.
He listen, he's not wrong.
He is putting pressure uh pressure on countries that are in bricks, and he is trying to incentivize people not to join uh up and try to weaken the dollar further.
But in doing that, it's kind of the same thing that we talked about, uh to a degree.
Like it's like I'd like to have less of my world dependent on you so that you can't leverage your power over me.
Yeah.
And that just makes sense to a degree.
I get it.
Though I kind of like the situation that we have.
We have a very favorable situation in the US because of that status, but if that did go away even a little bit, then yeah, you see higher interest rates, you see cost of goods rising even more, less access to these sorts of goods.
Uh of course that he has to he has to play that hand.
You know, you can't have a situation where you see people teaming up against the US dollar and you don't know anything about it.
Maybe maybe that would have been the case if you didn't win.
You know, it's that's perfectly valid.
And also that's why we spend so much on military here.
So that's true.
We weaponize that.
We well, and we've, you know, that's part of part of what I mean.
I don't know a lot of people understand kind of the Bretton Woods agreement and and what came out of that after World War Two.
Um and what essentially the United States did we be like, okay, well we'll we'll loan money and we're gonna guarantee trade around the world with our Navy.
And the importance of that and how much money we spend on that, not just to have a functioning Navy where we can go over and you know, pick a fight pretty much anywhere on the globe that we want, whether or not that's a responsible thing to do is another question, but the capabilities there.
And for us, doing that is kind of one of the things that got us this reserve status, this this okay, we're gonna use your currency.
Plus nobody else's currency is really worth a whole lot right after World War II.
Like everybody's economy was in shambles, you know, and it was not exactly you know, doing that great long term since World War One.
I mean, everybody's economy was basically on the brink of destruction uh after that.
So it it it is it's a very interesting place for us to be as you know younger people where we didn't we haven't experienced a time where there was even real conversation about anything else.
Yeah.
And so BRICS is kind of this newer idea uh economically to us.
Exactly.
Just to be backed by something which isn't in control of the US.
And you can perfectly see why they would want that, right?
You know, it's just like okay, well, you control the money printer, you control everything, maybe we can start doing some business outside of that.
And you are seeing, you know, even some of America's allies now doing trades in euros and yen, stuff like that outside of the US dollar, the petrodoll deal as well.
Right.
It was expired.
So there is definitely stuff there which could devalue dollar the dollar, but as I said, you know, it's not gonna be a point where it just crashes.
And what would replace it?
You know, if the you know nothing's close.
US is you know the US dollar is still the strongest currency in the world by by a hundred X. Yeah.
Nothing's really gonna come close to it.
It's just gonna slowly get weaker and weaker and weaker.
Are you holding one of the gold uh coins?
Yeah, this is uh that feel powerful to have forty one hundred plus dollars in your hand.
Yeah, that's crazy.
It just keeps going up every single day.
Um, is there any benefit to buying like what is that the double eagle versus just like uh just an American eagle?
I mean, yeah, if you're looking for something which is like very recognizable, very liquid, then an eagle is great for that.
Um, people sometimes have fears around buying bars because they could be fake, could be not fake.
This is obviously a lot harder to counterfeit.
Um, you don't really see much counterfeit gold.
Yeah, you probably do in China a lot more than here.
Like here, I don't think we've ever had someone ship us gold to buy it back from them, and they'll say, Oh, that's not real.
You know, it just doesn't really happen.
Um, but yeah, I mean the the US mint though is is under strain, like the premiums on American gold always cut goes up.
You've seen silver eagles as well.
Yeah, you'd probably be paying maybe sixty, sixty-five dollars today for a silver eagle.
Spot price is fifty-two.
So yeah, the premiums are gonna keep going up, and that's because they can't produce enough.
They can't produce enough gold or silver coins.
So does it make more sense then to buy, you know, you can buy, yeah.
Something that's more I you know, like I I didn't buy any of like the I don't know what to call it, like the name brand stuff when I bought it because I'm like, I want I don't want to pay a premium for anything.
I I feel like gold is gonna be fine.
Silver, yeah.
I don't know what the other the coins that I got, I don't know what they're called.
Um, but uh it's not it's not the the real like cool looking stuff, but it's the exact thing.
Yeah, I mean certain coins are I mean you can buy like British legal tender as well, which is great.
Uh like Britannia coins, maple leaves, you could buy like Tudor Beast, like nobody buy maple leaves.
We've got some Canadian people here, but come on, please.
I don't I wouldn't do that to you guys.
So do you recommend like is there yeah?
I mean, like, do you have like a way that you would recommend the average person out there, like what they should get?
Because I I literally made the decision based on the price.
Yeah.
I was like, well, I don't think I need to have like the the US tender version of it or the US coin, I or the US Met coin.
I just just give me the little bars.
That's fine.
Yeah, bars are great too.
Um, because I mean you know, if someone said, Okay, what's the most cost effective way to buy gold?
Then I would say you just buy the biggest bar that you can.
Yeah, buy if you've got forty-two thousand dollars, buy a 10-ounce bar, and then you're done, right?
But the only problem is that say you spend $42,000 on a bar of gold and it's gone up to $50,000, and you want to get $10,000 of that and give it to your kid, you know, buy a car or something.
Then you've got you've got to sell the whole bar.
I've seen videos where people just shave it off.
Yeah, you could try that, but it's uh I mean these are cool.
This is like uh you can get combi bars.
Um this is what are they called?
Uh it's a Valcambi combi bar.
Combi bar?
Silver one.
Um, but you can break this off.
This is in gram uh increments, it's the same for gold.
Gram of gold today is like 130 dollars.
So that's cool.
It's uh you could like you break it off.
Split it up, yeah.
You can split it up.
So it's it's it's a cool way to do it.
But yeah, I mean, I'd say that most people do prefer coins just for the basability um aspect of it.
You know, even now one ounce coins are probably quite expensive, so you might want like quarter ounce coins, tenth ounce coins just because you don't want to be dealing in you know five thousand dollar increments, maybe you know, in five years, ten thousand dollars.
It's it's a lot, right?
So you'd rather have something more divisible, and obviously silver as well.
You know, silver coins are great, you know, an ounce, two ounce coins, half ounce coins, you know, yeah stuff where you can you know it's bartable as well.
You know, if you do need it, it's there.
You don't want to be walking around with like a what of a hundred dollar bills, do you?
You want some change, yeah.
20s and tens.
Well, I mean I thought you know, hundreds was change.
So not that I think we've established that I'm not not not at that point in life.
Well, look, I you know, I've got a couple of other things to talk about, but really I think what I want to just kind of finish with is uh silver and why the price of silver moves a little bit differently than the price of gold will.
Um and I think you had mentioned that to me again before the show we were talking for just a few minutes and talking about how the you know these institutions are buying gold to hold and they don't really buy silver the same way, but silver does have some other kind of really interesting properties to it that make it something that people are gonna purchase for different reasons.
Yeah, yeah, we're seeing tremendous investor demand for silver this year.
You know, we've probably sold more silver than we have gold this year.
And we are seeing a rise.
I mean the stats early that you had what 70, 70 percent, just shy of 70% year to date on silver.
It's insane.
Um, but a lot of people look at just the industrial applications of silver, so you know, electric vehicles, solar panels, all these tremendous data centers that they're building.
Yeah, yeah.
It's gonna require a lot more silver, and there's already a a supply deficit of silver.
You know, they it's not that easy to mine silver.
Silver miners only sort of you know commit to 20% of the silver that is produced, the rest of it comes as a byproduct out of copper and zinc miners, and then they'll produce silver as a byproduct.
Oh so it's hard to just dump silver in the market because the price is going up.
Yeah.
So yeah, there's a there's a supply shortage as it stands, demand is gonna continue to go up, so the price should go up.
And then a lot of people are also married to the to the idea of the gold to silver ratio, which is how many ounces silver it takes to buy one ounce of gold.
Gotcha.
Right now we're at sort of forty two hundred, it's like seventy-five to one.
Um historical averages for the last hundred years have been closer to 40 to one.
So that would suggest that if gold didn't go up another cent and it stayed at 4200, silver should double in value, really, and that would be a hundred and ten dollars silver.
Now gold if silver's going up, gold would continue to go up too.
It's just playing catch up right now.
So I think yeah, if if you was to say, okay, what what would double in the next couple of years, silver?
You know, silver next year could very possibly be a hundred dollars.
Wow.
Uh yeah, I wouldn't be surprised at all.
I didn't think I had no idea.
So I might buy more silver.
And it's cheaper, so you can, you know, they're buying one of those coins.
Uh yeah, you get I mean, if someone comes to us now and they buy like fifty thousand dollars worth of gold, then rough and thought they're like, is that it?
And you're like, yeah, unfortunately.
That's it.
Uh, ten of the years.
You only get that pen of these is not great, but fifty thousand dollars worth of silver, it's still uh you know, you you're still getting uh a good amount of silver for that.
And it's still undervalued, you know.
Back in the eighties, silver was like forty-five dollars.
So really, yeah.
Is that adjusted for inflation or just forty five dollars?
Straight price.
Yeah.
Yeah.
So it's just recently surpassed record highs.
Okay.
So this is this is a little outside so guys, if you have any any questions, if you want to get information about this education on it, if you want to buy anything, you know, go check these guys out and we'll throw up the information on the screen right there.
So you can go to LWC Gold.com or call 1800 628 4653.
You guys have a really cool deal right now, receive up to $15,000 in free silver with a qualifying account.
I'm gonna get the uh terms and conditions from you on that later.
Uh free money is always good money.
Um but if you know, like if you if you are interested in buying and having physical, go ahead and use these guys.
Like we we trust them.
We wouldn't bring them in and talk about all this stuff if we didn't.
Um but we talked about something that was uh a bit unrelated, but it kind of I think we talked about it because of silver.
Yeah.
Um and that was the power plant kind of conversation right now.
And I think a lot of people know with AI with all these companies, like the power demand is just astronomical.
Um, and we're not really sure how we're going to be able to deal with all of the power requirements for this, but it's caused some pretty interesting things to happen.
So tell tell them what you were doing.
Yeah, my theory is I'm not financial advisor, I don't give a advice.
Um, but nuclear energy seems to be like the biggest path forward.
And that's what you're seeing a lot of government funds going into now.
Yeah.
The UK and the US recently just signed a a deal to both employee developments in nuclear energy, and it was that technology that everyone's scared of, right?
You know, everyone was scared of Chernobyl, you know, everyone ha it just has a very dirty rep on it.
But people now think, okay, well, nuclear energy is you know, we consume more energy than we were ever going to consume, and these data centers and the AI industrial revolution is gonna consume way more energy than we could probably produce right now.
So we have to think, okay, what's the most efficient way that we know to produce energy?
It's not wind turbines, you know, it's not solar panels.
It's it's nuclear energy.
You know, that's it.
So we have to develop in that.
So yeah, it's been an area area that I've been very interested in watching, you know, speculating a little bit.
Speculating a little bit, yeah.
And it's uh I mean it it just makes sense.
You know, it just makes sense.
We now have m you know much better technology than we had beforehand.
So you know, we can do it in the right ways now.
Yeah.
No, it's it's really interesting because I, you know, I I'm I'm curious to see how all this shakes out because nobody's predicting all of these things will keep going up.
Something's gotta give somewhere, right?
And then they're not quite sure how what that looks like, how you know it'll end up kind of playing out, um, and and where we will be in five or ten years.
There's gonna be some people that are stronger and that survive.
Um but one thing, and I've I've had because of my wine business, I've had exposure to some of the top financial mines um in the retail investment advisor kind of market.
And sometimes you realize they don't know anything more than than the as the casual investor.
Yeah.
Um, you know, And so it's like it's this kind of fake kind of expertise.
But one thing that they have talked about that I think is true is um and just it gets borne out in the results, it's not as important to time the market as it is to have time in the market.
And they're talking specifically about like investing in the market over the long run and you know having a 401k and doing things like that or you know buying an ETF.
I think also when you're looking at that when you are looking at like buying gold or silver or doing anything else investment wise start small if that's all you have.
Do whatever you can because I I it is so nice to have I didn't I mean full disclosure I've been an entrepreneur just about my entire life I really didn't have a savings until recently because I was putting every dollar that I had into building companies and trying to build something that hopefully would have a much higher return.
But just having something come out of my check every single month, no matter how small it is because if you look at it at the end of the day like if I buy gold or if I buy silver for my kids and just throw it in you know like a a a box and just let it grow in in some value over time, you're going to get some increases for it.
Same thing with the stock market if I just start putting a hundred bucks a year or a hundred bucks a month or a thousand bucks whatever you can do, you're gonna see kind of that growth and you're also going to feel a little bit more kind of financially secure.
Yeah.
So when things do happen that maybe are a shock to the system, you've got some savings.
So the first thing I recommend is as quickly as you can get out of debt.
That's one of the biggest killers of financial freedom in this country pay off your credit cards as quickly as you can and get to a place where you pay them off every single month and don't pay interest.
Get savings.
I I think there are a lot of people that'll talk about this and again this is not like you know financial advice that you have to live by this is just what I'm doing.
Got out of debt then tried to get six to twelve months worth of savings in line so that if something happened with my job here as CEO of Loudworth Crowder if I fired myself or Steven fired me because the sign's still there I I would have something to live off of while I was trying to find that next step and then start investing in things that make sense and for us that was getting 401k going and getting kind of some physical assets together.
So like it's a part of a comprehensive plan.
And I don't hear it spoken about a lot from other people that way.
They just want you to buy their thing.
Yeah.
And uh I appreciate that you're at least allowing me to kind of walk people through that whole process.
Yeah and some people you know do put way more money than than you would imagine they put you know 70, 80% in because you know they perhaps more believe in end times and they think that the writing's on the wall and they want to prep and they don't believe in the in the financial system and and that's great.
You know I personally I don't have that that that set up but you know that's what you believe then I'm not going to tell you what to believe in.
Yeah that's it.
But yeah most people most financial advisors would tell you you know somewhere between 10 to 20 percent is great.
You know if times are looking a bit shakier then then maybe you do a little bit more but it's got to be what you're comfortable with but the most important thing as you said is is getting started because you know some people kick the ti the can down the road for like six months, a year, two years and they're like, oh goddamn I I I I should have well uh 2,000.
Now it's 3,000.
Now it's 4,000.
And I you know it's certainly it can't keep going up right I can't but it probably will.
But no but that's what people will say and I'll just wait and time the market.
That's what I'm saying.
Like time in the market investing is like you're not betting today, okay go the gold price is 4200, silver is 52.
Okay, is it going to go up or down?
You know am I going to invest 100,000 today and make that decision or can you do 1000 and then wait a couple months, do 20 thousand you know and break it up and then you'll get an average across and some are going to be better than others but you know that's it's probably a more sensible way to do it.
Especially when you know same with the stock market right now.
Yeah especially when everything's quite high you don't want to put well you're actually in one basket at one price it'd be like okay that's me.
You'd rather take it steadily we find that most people that are investing you know whether it's their retirement accounts or like with cash accounts like they invest once.
You know if someone says okay I want to do a million dollars or 5000 okay start smaller.
The initial amount that you do doesn't really matter to us.
You know that's just make sure that you like doing business, make sure you're happy that's what I was going to say.
Yeah.
And then we can you know we can do it again.
You know we can do it and as soon as you get delivery we can do it again.
We can do it.
Tomorrow I I always tell people like yeah we're always going to be here to sell you gold and silver.
You know, that's what we do.
That's how we keep the lights on.
It's just up to you about what price you're gonna pay for it.
And we don't have a crystal ball on that one either.
You know, it could go up, it could go down, but that's why you just gotta take action.
You know, it's yeah, procrastination is probably the biggest killer of all games.
Yeah, you need to uh you need to make a decision on something.
Yeah, absolutely.
And so if and and put the uh put the information back up for me uh really quickly.
So if if people go to the uh the website, um lwcold.com, uh, or if they give you guys a call, is there information on can they learn a whole lot about that?
Like what's for people who just don't know we have uh we have different informational guides.
You can give like leave that up there for now.
Yeah, give give one of our apps a call and they'll explain, ask you a few questions what you're interested in.
So whether you're looking at like cash accounts or if it is retirement accounts, because there's different different limits, like different stuff that you can do.
So the guides that we have explain that you know in great details.
Then we do one-off stuff, there's something's changing, we'll do market reports for next year that will come up so you can you know educate yourself a little bit more.
On the website, we also have weekly blogs as well, so people can just read, get familiar with the market, speak to people.
And I always say just like just dip your toe in the market, you know.
If you if you're nervous about it, which is like I totally get, you know, people like used to think that you were crazy when you bought gold.
Yeah, that was it.
You know, if I used to tell people that I sell physical gold and silver, they're like, oh, to the crazy people that think that get a shovel on the road.
But now we wanted to do it differently.
So but now it's not now.
It's you know, now now you're sensible if you do it.
So yeah, get started, see what you can do, you know, feel comfortable with it, and then you can always build on that.
And you know, we've had clients now that have been buying from us for five, six years that are still buying.
We know when it was you know tripled in value, it's still going.
So now I love it.
Well, Samuel, true gold republic, LWC Gold.com.
Thank you very much for being with us.
Thank you for having me.
We look forward to the partnership for many years to come.
Maybe we'll have you back on, you know, relatively soon to see how the market is doing, because I in a couple of months we we could be seeing something completely different that we'll have to talk about.