All Episodes
Oct. 20, 2021 - Knowledge Fight
01:26:18
#607: A Chat With Mike Rothschild

Jordan Holmes and Dan Friesen dissect Mike Rothschild’s decade-long study of QAnon, tracing its absurd origins—like Hillary Clinton’s "walking boot" arrest—to affinity frauds like Iraqi Dinar scams. Rothschild reveals how stolen memes, hoaxes (e.g., Angela Merkel as Hitler’s daughter), and mainstreamed tropes (COVID denial, stolen election claims) flow through 4chan, Reddit, and right-wing media before looping back into conspiracy circles via Trump’s tweets. The movement’s fracturing—seen in feuds between Marjorie Taylor Greene and QAnon John—hints at self-destruction, yet its core exploitation of grievances persists, now repackaged on Telegram by figures like Ghost Ezra. Ultimately, QAnon’s collapse may be inevitable, but its influence reshapes broader conspiracy narratives, leaving behind vulnerable believers who need better exit strategies. [Automatically generated summary]

Participants
Main
d
dan friesen
23:59
j
jordan holmes
15:23
m
mike rothschild
43:01
Appearances
a
alex jones
infowars 00:51
Callers
andy in kansas
callers 00:04
|

Speaker Time Text
unidentified
Dan and Jordan, I am sweating.
alex jones
Knowledgeparty.com.
It's time to pray.
And I have great respect for knowledge fight.
Knowledge fight.
I'm sick of them posing as if they're the good guys.
Shang, we are the bad guys.
Knowledge fight.
unidentified
Dan and Jordan.
Knowledge fight.
Rattler, rattler, rattler.
alex jones
I need money.
Andy and Pansy.
Andy and Tandy.
Andy and Kansas.
Andy in Kansas.
unidentified
Andy.
andy in kansas
Andy.
alex jones
It's time to pray.
Andy in Kansas.
You're on the airplane for all of us.
andy in kansas
Hello, Alex.
I'm a fish-in-color amount here today, and I love your room.
alex jones
Knowledge fight.
Knowledgefight.com.
I love you.
dan friesen
Hey, everybody.
Welcome back to Knowledge Fight.
I'm Dan.
jordan holmes
I'm Jordan.
dan friesen
We're a couple dudes like to sit around, worship at the altar of Celine, and talk a little bit about Alex Jones.
Oh, indeed we are, Dan.
Alex Jones.
jordan holmes
All right.
I nodded my head, but I refused to clap on.
dan friesen
Yeah, you were following the beat.
jordan holmes
I was.
I can't not.
I was a drummer.
Can't not follow the beat, man.
That's what I do.
Dan?
dan friesen
We got the beat.
jordan holmes
I have a question for you.
dan friesen
What's up, Jordan?
jordan holmes
Do we have the meats?
dan friesen
We do have the meats, actually.
You're going to ask me about my bright spot.
jordan holmes
I was going to ask you about your bright spot.
dan friesen
And my bright spot actually kind of comes in the form of something about a meat.
So I was taking a trip this last weekend.
jordan holmes
Yes.
dan friesen
And I was visiting a friend in D.C.
And one night we decided to get some Burmese food for dinner.
Okay.
And I was looking at the menu.
We were going to order it.
And there was something that was a beef stewed with chilies and it's hot.
unidentified
Yeah.
jordan holmes
Well, yeah, yeah, yeah, yeah.
dan friesen
And so I decided to order.
jordan holmes
Is it on the bone?
dan friesen
No, no.
jordan holmes
Oh, okay.
That would have been.
dan friesen
It's kind of like a stew.
Ah, okay.
And so I decided to get that.
And my friend was ordering it.
And I could hear on the other end of the phone the guy taking the order going, it was a ridiculous belly laugh.
Like he's, oh, yeah, he wants to order that.
That's fun.
That's fun.
jordan holmes
That's our joke menu item.
That idiot.
dan friesen
I got humiliated.
And I thought everything was going to be fine, but then it came and, man.
jordan holmes
Hot?
It was too hot.
dan friesen
Yeah, I deserve to get laughed at for that.
jordan holmes
Well, I mean, hey.
dan friesen
I couldn't finish it.
And I'm somebody who, you know, like, I'm up on the wall of a Thai restaurant.
You know, I've had some adventures in Spicy.
Yeah, you got that.
I think maybe I'm getting old.
jordan holmes
I think it happens.
dan friesen
Maybe I can't handle it, but it also felt like...
jordan holmes
Did you get some of that heartburn?
dan friesen
No.
No, not really, but I got overwhelmed.
unidentified
Ah.
dan friesen
I got like sweat.
jordan holmes
You went into shock.
Yes.
dan friesen
Yes.
It was a full body experience.
jordan holmes
Oh, boy.
dan friesen
But yeah, the trip was nice.
I got back Monday, and here we are.
jordan holmes
That's awesome.
dan friesen
Yeah.
unidentified
That's great.
dan friesen
It was a good time, all in all, you know, Bright Spot, but also that getting laughed at over the phone.
jordan holmes
Yes, of course.
dan friesen
That's too good.
unidentified
I'll cherish that moment for the rest of my life.
dan friesen
And that he was right.
That is also pretty fun.
jordan holmes
It is nice whenever people are confidently mocking you and then they win.
That's too good.
dan friesen
Yeah, because the people at the Thai place that I go to, they will give you the, are you sure?
jordan holmes
Yes, yeah.
dan friesen
And usually it's okay.
I can handle it.
Right.
But not this time.
I actually honestly kind of think that if it was chicken, I could have been okay.
Because the heat profile was very strong, but there was something about it being the beef, and you have to chew it a little bit more.
It's a little bit more gamey.
jordan holmes
Yeah, yeah, yeah.
dan friesen
I don't know.
jordan holmes
I've never thought you were a real beef guy, anyways.
dan friesen
I'm generally not.
I don't go for red meat all that often.
I'm more of a poultry person.
jordan holmes
That's kind of what I was thinking.
dan friesen
Yeah.
Anyway, what's your bright spot?
jordan holmes
My bright spot, Dan, is...
dan friesen
Somebody tried to order Burmese food from you.
jordan holmes
You laughed your ass off.
That does sound like me.
It would be fun if it was a week.
dan friesen
I got a weekend gig in DC at Burmese.
unidentified
I got my laugh on the other.
jordan holmes
That would be great.
dan friesen
Or if every time I hear a laugh, it's funneled through my ears.
That's your laugh.
jordan holmes
There's only one laugh.
My bright spot, Dan, is, if you recall, back in the day when I went to see Shoe Otani, they stole my bag.
I wasn't stoked about it.
dan friesen
Yeah, yeah, because it wasn't see-through.
jordan holmes
Because it wasn't see-through.
So then I got a backpack because I'm a messenger bag guy all the way.
dan friesen
Yeah, yeah.
jordan holmes
So then I got a backpack and I tried that out.
Awful.
dan friesen
It was not fitting right.
jordan holmes
My partner found me the ultimate messenger bag.
dan friesen
Nice.
jordan holmes
It's got a buckle and shit for the thing.
It's amazing.
It fits all kinds of stuff.
A lot of hidden pockets.
I love hidden pockets.
dan friesen
That is nice.
jordan holmes
You know I love a good hidden pocket.
dan friesen
Of course.
jordan holmes
Only thing better than a hidden pocket on a bag is a hidden pocket in your coat.
unidentified
Oh.
jordan holmes
Love those.
dan friesen
Those interior pockets?
jordan holmes
Yeah, those are the shit.
dan friesen
That is nice.
You can just pull something out of that.
jordan holmes
No, it's the best.
dan friesen
Dramatic.
jordan holmes
It's the best.
unidentified
Yeah.
jordan holmes
If it was a handkerchief, you'd be like, twina.
dan friesen
You know what goes in there?
Proof.
jordan holmes
Nice.
Evidence.
dan friesen
So you're going to whip it out just like.
jordan holmes
What do you think of why do I have this manila envelope?
You know why.
Yeah, so the bag is absolutely fantastic.
She thought about a gift for me.
I'm notoriously terrible to buy gifts for.
dan friesen
Sure.
jordan holmes
Because I don't really have stuff.
dan friesen
Well, but I mean, I think, you know, when you're in a position where you're struggling with this backpack, it lends itself to a gift.
jordan holmes
It was amazing.
dan friesen
Well, I'm happy for you because I was getting to a point where I started calling you backpack.
jordan holmes
Yeah, yeah, yeah.
It's good to be back.
It's good to be back to the messenger back.
dan friesen
What's up, backpack?
So, Jordan, we're back from the little break.
We didn't have an episode on Monday, and we're going to jump back in today with something a little bit different off the beaten path.
Maybe something that's becoming something we may do a little bit more of as time goes on.
jordan holmes
It's been fun.
dan friesen
It has.
It has.
It's not always the easiest thing to get people who would want to talk on our show.
Right, necessarily.
jordan holmes
Yes.
dan friesen
Guests are not something we do very often, but today we got in touch with Mike Rothschild, who is someone who's been following QAnon quite a bit.
jordan holmes
In the banking industry for a long time.
dan friesen
Calm down.
Okay.
He has a book out called The Storm Is Upon Us.
jordan holmes
Right.
dan friesen
And it's about the roots of QAnon and all that stuff.
So we had a little conversation with him about some of the book and some of the intersections with the Alex Jones world.
jordan holmes
Speaking of which, it's very funny that even the book world that we live in, he has to put in parentheses every time he puts his name, Mike Rothschild.
No relation.
dan friesen
To be fair, not every time.
jordan holmes
Every time, but it's in there.
dan friesen
And because I bring this up in our conversation with him, it now is going to sound like we're hyper-focused on this.
And that's tacky.
jordan holmes
No, it's great.
dan friesen
So we'll get to that interview here in a moment, but before we do, Jordan, let's say hello to some new wonks.
jordan holmes
Oh, that's a great idea.
dan friesen
So first, worshiper of Celine.
Thank you so much.
You are now a policy wonk.
alex jones
I'm a policy wonk.
jordan holmes
Thank you so much.
dan friesen
Thank you.
Next, the boys at ratemycreepyceiling.com.
Thank you so much.
You are now a policy wonk.
alex jones
I'm a policy wonk.
dan friesen
I worry.
I worry what I just gave a shout out.
jordan holmes
I don't know.
I don't know how I like rate Mike Creepy Ceiling.
If that becomes the new Facebook, we're in real trouble.
dan friesen
That will destroy democracy.
jordan holmes
Oh, yeah.
dan friesen
Next, Cam.
Thank you so much.
You are an Al Policy Wonk.
alex jones
I'm a policy wonk.
jordan holmes
Thanks, Cam.
dan friesen
Thank you.
Next, James.
Thank you so much.
You're an outpolicy wonk.
alex jones
I'm a policy wonk.
jordan holmes
Thanks, James.
dan friesen
Thank you.
Next, Wally the Goodest Boy.
Thank you so much.
You are now a policy wonk.
alex jones
I'm a policy wonk.
jordan holmes
Thanks, Wally.
dan friesen
And we got a technocrat out there to say hello to.
I hate the 2021 Alex Jones, but the super fake 2003 radio voice is unbelievably worse.
Gurr, thank you so much.
You are now a technocrat.
alex jones
I'm a policy wonk.
Crikey, Mike, that's fantastic.
Have yourself a brew.
How's your 401k doing, bro?
We got to go full tailbugging on this, Watson, all right?
Let's just get down to business.
We ain't making that money off that heroin.
Why are you pimps so good?
My neck is freakishly large.
I declare info war on you.
dan friesen
Thank you so much, girl.
jordan holmes
Yes.
Thank you very much, girl.
dan friesen
So, yeah, without further ado, I say we jump into this interview.
Last time when we had an interview, we had that fun, like, yeah, yeah.
jordan holmes
Well, we didn't know we were going to do it again.
dan friesen
That's true.
jordan holmes
We wouldn't have done the bit if it was a thing we did.
dan friesen
That's true.
That's true.
This is less of a, let's take you to a fancy world.
jordan holmes
Yes, exactly.
And this is more like, welcome to us interviewing again.
dan friesen
Yeah.
So here we are.
Here we go.
Enjoy, and we'll see you on Friday.
Oh, well, hello.
Joining us today, very, very exciting.
We're drifting into interviews, Jordan.
jordan holmes
Yeah, this is weird.
We're doing two very short.
We've done how many episodes?
Well over 600.
And we have two full interviews now.
dan friesen
Yeah.
But, you know, opportunities pop up and lend themselves to productive conversations that are interesting to the world that we look at.
jordan holmes
I think it's also that nobody's ever wanted to talk to us before.
dan friesen
That is true.
There was a long stretch of time where who are they?
Why are they doing that?
jordan holmes
We got a lot of whys.
dan friesen
Yeah, a lot of why.
A lot of personal friends asking why also.
But joining us today, very excited to have Mike Rothschild on the show.
There's a new book that he has out called The Storm is Upon Us with a long subtitle.
unidentified
A lot of words.
dan friesen
Let's just call it the storm.
The storm.
jordan holmes
Let's just call it the storm.
I can't even finish the title.
dan friesen
You subscribe to the Alex Jones school of just reading headlines.
jordan holmes
Just reading the headlines.
dan friesen
So, Mike, thank you.
Thank you for joining us.
mike rothschild
Oh, thanks for having me.
I'm really excited to be here.
dan friesen
I think the elephant in the room, of course, is that you were very insistent in the book that you're not related to the Rothschilds.
mike rothschild
I am not related to the Rothschilds.
Look, I drive a 2004 Toyota Corolla.
jordan holmes
So that's just what they would want you to drive.
mike rothschild
Right, right.
unidentified
But it's made of platinum.
mike rothschild
That'll do.
No, no, there are people with the same last name not related to each other.
Shock, I know.
jordan holmes
My last name's Holmes.
Nobody's related to me.
mike rothschild
NFL running back Priest Holmes looks just like you.
jordan holmes
He's great.
dan friesen
I imagine that you get accusations about that a lot, though.
Like, I noticed in the book, there was at least a time there's parenthetically no relation to the author.
mike rothschild
Yeah.
dan friesen
And I just have to assume with the world that you cover with QAnon and conspiracy stuff, people would make that connection and probably be mad.
mike rothschild
Yeah, people think that I'm acting as some sort of like hype man for the family.
That, you know, they're like Chuck D, and I'm like Flava Flav and I've got my clock on and I'm yelling like, like, we don't drink blood, yo.
dan friesen
It's sort of a defensive hype man.
mike rothschild
It's just, yeah, yeah.
Like a crisis PR hype man.
jordan holmes
Like how Goebbels was a hype man, you know?
Like, yeah, yeah, yeah.
unidentified
Yeah.
dan friesen
Goebbels was very flashy.
Yeah.
unidentified
Very wore a big clock.
mike rothschild
Swastika shaped, made it hard to tell time.
But the thing that you find with a lot of sort of old money families is that they don't address this stuff at all.
Like they don't, they don't talk about it.
Like there's no, and I've looked for this stuff.
I've looked for members of the Rothschild family going on the record and talking about this stuff, and they don't talk about it.
It doesn't exist for them.
They just live their lives because they know that anything that they throw into that particular fire is just going to be used as proof that it's all true.
You can't prove that you're not something.
So you just don't talk about it.
You know, you get that a lot with these older money families, you know, these families that have passed down a lot of wealth and have been the subject of rumors.
Like they just, there's nothing to say.
dan friesen
Yeah, there's no win in coming out and being like, not true.
You end up in a situation then where it's like the, you know, proving you're not a witch by being drowned.
unidentified
Right.
mike rothschild
Right.
jordan holmes
Exactly.
mike rothschild
That's exactly it.
jordan holmes
I would say they could come out and say, peasants, we give no fucks about you.
That would also count.
Right.
dan friesen
The same thing.
jordan holmes
That would be basically the same thing.
mike rothschild
Yeah.
unidentified
Yeah.
dan friesen
So you wrote this book about QAnon.
unidentified
Yes.
dan friesen
And I was curious about how much of this was like the result of like a passion, or did you set out as a project?
Like, was this, was this something that you were interested in before you were getting into the book?
Were you following it organically as it was happening?
mike rothschild
Yeah.
I've been writing about conspiracy theories for about 10 years.
I mean, most of it just, you know, on blogs and for no money.
I mean, obviously.
But I've been interested in the subject for much longer than that.
I really got into the whole idea of conspiracy theories as storytelling through Coast to Coast AM.
I used to listen to Art Bell a lot.
And I, you know, I never believed any of it, but it was so outside of my own sort of middle-class suburban existence, talking about UFOs and the Illuminati and suburbs.
Well, yeah, but you just didn't talk about them.
dan friesen
That's true.
mike rothschild
That's true.
So this was, I was really into this as a form of storytelling.
And so I sort of drifted into it more and more professionally.
And so I wrote, I had an opportunity to write my first book, which came out beginning of 2020.
But long before that, I started to look at QAnon.
And my first inkling of seeing something there was beginning of 2018.
So just a few months after the first drops came out.
And I started seeing tweets about John McCain and Hillary Clinton wearing orthopedic walking boots, not because they'd like hurt their feet like the rest of us peasants, but because they were wearing ankle bracelets that were secret because they'd been arrested in a purge called the storm.
And I'm like, oh, this is awesome.
I've got to dive into this and see where this is going.
dan friesen
If this is true, what else is true?
jordan holmes
Yeah, exactly.
mike rothschild
Like, if people believe this, like, ankle bracelets are bulky.
They're not like slap bracelets.
You know, they're like, like, you, you can't like hollow out a walking boot to wear one.
dan friesen
I've got a monitor bracelet and it's leopard print.
jordan holmes
I've always liked that the most filmed people on earth need ankle bracelets to track their movements.
dan friesen
Yeah, yeah, yeah.
Well, it's because they all have clumps.
unidentified
Right.
mike rothschild
Well, that's yes.
Yeah.
But I started to get a little more concerned about it when I started to see the parallels in QAnon to these previous affinity frauds, the things I write about a lot in the book, the Iraqi Dinar scam, and then before that, Nasara, before that, the Omega Trust scam.
And these, some of these things have been running since the early 90s and have built a lot of people out of a lot of money using the same kind of setup.
This sort of all-knowing guru who has access to secret intel that they will dole out to a select few people who are the special chosen ones who will know what to do when the great change event happens.
And it's always about to happen.
And there's always some dark force that gets in the way just as everything's about to change.
dan friesen
It's such a coincidence that that happens every time.
mike rothschild
Every time, every time.
It's always like just about to happen.
And with the dinar scam, I mean, the level of minutiae that went into this of these anonymous gurus with these names like Wolfie Man and TNT Tony, who are just like these scam artists.
These scam artists who are in like Kansas City, who also have like secret access to the inner workings of the Iraqi foreign ministry.
And they were supposed to the dinar revalue has already been announced in the mosques.
Stand by to get your to get your secret 1-800 number to call in when you'll be told where to go and you need to have these code words and you need to dress up and you need to not tell anybody where you're going and bring your dinars in a metal case in a Faraday cage.
I mean, it's like on and on and on.
And it works like a lot of conspiracy theories do, as you guys know, that the more arcane detail you load onto something, the more believable it becomes.
The more vague something is, the less real it seems.
dan friesen
Yeah, because I think people have just sort of a way of being tricked by specificity.
You know, you don't think that someone would make up all of these details.
That would be exhausting.
jordan holmes
That would be insane.
mike rothschild
That would be crazy.
Who would do that?
dan friesen
Yeah.
And I think another element, too, is like when you have all those details and all of these weird steps that you need to take, if you get tricked by one, you really don't want to admit you got tricked by that one.
And so you go for the second and the third and the fourth step.
It becomes much easier to rationalize.
jordan holmes
Yeah, it's like blackmail.
It's like you're not done.
You're not done being blackmailed.
There's always going to be more that you're supposed to do, you know?
mike rothschild
Right.
There's always another step.
There's always another bit of minutiae.
You know, one of my favorite details with the Omega trust scam, which was the precursor to Nassaro, which was this grift, this longtime grifter who promised that he had access to prime European banknotes that only five people in the world knew about.
This dude's a plumber in Mattoon, Illinois.
unidentified
I mean, really?
jordan holmes
I know Mattoon, Illinois.
And that is where they keep those secret banknotes.
You got to believe that shit.
mike rothschild
My favorite detail of that was that the cash that you sent in to buy your Omega units had to be wrapped in tinfoil.
Sure.
I don't know why.
dan friesen
You don't want those rays getting in and disrupting the currency.
mike rothschild
But it's those details that make something seem real.
Because otherwise, why would you do that?
dan friesen
Yeah.
I admire the confidence of these people.
jordan holmes
That's why they call them conman.
unidentified
Yeah, exactly.
jordan holmes
There's a reason.
dan friesen
It's just such, I don't know how I mean, like, I don't even know how I would be able to tell you that I have secret European notes, let alone strangers.
unidentified
Right.
mike rothschild
Yeah.
Let alone your sort of circle of church cronies that you have making phone calls to get more people to invest in this thing.
jordan holmes
It's hard not to view that as the story of America, though.
Like it was literally founded upon cults and conmen.
The entire country has been built out of people bullshitting other people for money.
dan friesen
There's a lot of fun.
Here we are.
Financial and myths intertwining.
jordan holmes
Yeah, yeah, yeah.
The Puritans were very capitalist.
mike rothschild
And the aspirational model, I think, is something that really works with those kinds of cons and works all the way going up to Trump.
I mean, so much of Trump's appeal was, I'm going to make you just like me.
We've got the bigger boats.
We've got the nicer apartments.
I mean, you're talking to coal miners in rural Pennsylvania.
Like, we're talking about boats and penthouse apartments overlooking Central Park.
Again, really?
dan friesen
That's such a depressing thought.
I never really put it that way in my head of like Trumping, like, I will make you like me.
mike rothschild
Yeah.
jordan holmes
I mean, when you look at the social mobility numbers through class systems and you realize that nobody from the lower class is even moving up to the middle class, there's no greater con than the American dream.
You can build whatever you want and become rich.
That is the biggest con.
Yeah.
dan friesen
I really liked your rebuttal in the book for the dinar revaluation thing where it was just, this is not how this works.
This would never happen.
jordan holmes
Fundamentally mistaken.
dan friesen
This would destroy all money in the world.
jordan holmes
Yeah.
mike rothschild
And you, and that's a really, it's a really useful way to look at something that seems really complex, like the dinar, like QAnon, to break it down into the simple idea of that's not how this works.
This, this is not possible.
This is not how things happen.
You know, money does not simply appear like that.
You can't just become a billionaire overnight with the stroke of a pen and have all your friends be billionaires and have money have any value anymore.
dan friesen
Yeah, yeah.
Then you have the dollar is the new dinar.
mike rothschild
Right.
dan friesen
Like you just end up, it's circular.
jordan holmes
Yeah.
dan friesen
I think that that is helpful unless you already believe all the stuff.
And then I think it's still not penetrative.
jordan holmes
Yeah.
mike rothschild
No, it's not.
Then you start to fall back on, well, that's what they want you to think.
You know, they don't know what we know.
We have the secret knowledge.
They don't know.
They're asleep.
It's that feeling of specialness that you get when you are consuming conspiracy media and it's being reflected back to you of, I know something you don't know.
jordan holmes
I mean, ultimately.
dan friesen
It's a paradigm changing.
Yeah.
unidentified
Yeah.
jordan holmes
I mean, ultimately, if your response, like when you boil down that Dinar scam, your response like at the most elemental level is just, no, no.
You know, you want to be like, hit them with the newspaper.
You can't think like this.
mike rothschild
Yeah.
dan friesen
One of the things that I think is really interesting about framing QAnon that way or looking at it from that perspective too is like, you know, it doesn't appear to be similar necessarily in the same way as those.
Those are like very clearly, I want money kind of schemes.
Whereas I think externally, you view QAnon as like, wow, this is ideas or it doesn't seem as much of like a money machine.
mike rothschild
Right.
And that was what was really troubling to me was with something like Nassara, the dinar, there's the financial aspect of it.
And most people are kind of savvy enough to know that you can't buy a million dinars and somebody signs a piece of paper and you're a millionaire.
Like most people know that that's not how money works.
But what Q was selling wasn't that you're going to get rich.
It was you're going to feel awesome when Hillary Clinton and John Podesta get the short drop from the rope at Guantanamo Bay.
It was selling good feelings and it was selling the idea that these people that they've hated for decades are finally going to get what's coming to them.
You know, it is absolutely no surprise that the first post by Q was Hillary Clinton is on the run.
She's going to be extradited.
There's going to be riots.
The National Guard's going to come out into the streets.
Everything that you've wanted is going to happen.
And it all goes from there.
dan friesen
Yeah, I think something that's so it's it's I don't know if people recognize, but like in those communities and conspiracy and right-wing communities in particular, like Hillary Clinton's like catnip.
Like if you want to pitch something kind of silly, attaching her to it is we've seen this over and over again through years and years on Alex's show.
Like Larry Nichols was able to create a cottage industry for himself, just coming up with nonsense, but saying like, Hillary.
jordan holmes
Yeah, I mean, the moment they successfully got everybody to tie the Foster murder to the Clintons, no matter what.
Like, it doesn't matter if you believe it or not believe it.
You know that they are associated with the Vince Foster murder.
Then you can just make up anything.
mike rothschild
Yeah.
unidentified
Yeah.
I don't know.
mike rothschild
I was actually, I was listening to an old Art Bell Open Lines show from, I think, like mid or late 1995.
And one of the things that he was talking about was having a handwriting analyst take a look at the Vince Foster suicide note.
Now, Art Bell tended to be a little bit more skeptical than a lot of the modern conspiracy gurus.
But even then, it's like they're just blaming stuff on the Clintons.
I mean, this is the mid-90s and it's still happening.
dan friesen
Yeah.
You brought up like in Coast to Coast AM quite a bit.
You just brought back up Art Bell.
So now I have to ask this.
Do you not like George Norrie as much as I don't like it?
mike rothschild
I do not like George Nori at all.
That guy sucks.
It's just a different kind of show and it's not as fun.
It's not as like we're going to figure this out together.
And Bell was skeptical.
I mean, that's one of the things about his show is that if somebody called in and had some cockamamy story, like he wasn't just going, aha, that totally happened.
I believe that completely.
He would actually sort of talk about this and try to tease out, is this possible?
Did this happen?
I mean, look, the guy was also a crank, but he was at least sort of a selective crank, if that's a thing.
dan friesen
He seemed to have less of like an agenda than like George Nori is definitely like he has ideas.
unidentified
Yeah.
dan friesen
Yeah.
But then again, I mean, even R. Bell was like, he was the one who had Courtney Brown on when they were talking about the spaceship behind Hail Bop.
mike rothschild
Oh, yeah.
jordan holmes
Totally.
dan friesen
So he fucked up a bit.
mike rothschild
Oh, yeah.
There's no question about it.
dan friesen
Yeah.
But George Norrie, way worse.
We can all agree on that.
And I'm glad.
mike rothschild
Yes.
jordan holmes
What other radio hosts do you hate?
Go ahead and just give me a list.
dan friesen
All of the fill-in hosts on Coast to Coast.
unidentified
Yeah.
mike rothschild
Yeah.
It's just, it's not the same.
Very granular hate.
dan friesen
Yeah.
Oh, actually, that's an interesting connection, too, is that George Norrie on his show actually has had Steve Pieczenik as a guest a number of times.
And I know that this is something that we'd sort of messaged a little bit about.
But I'm fascinated to understand what kind of an interaction you, someone who's studied Cuban, would think of him, of Dr. Steve Pieczenik.
mike rothschild
So Pachenek is one of those guys, and you get a lot of this in this world.
These guys who are sort of quasi-military connected, quasi-intelligence-connected, and they've turned that into a persona where they know everything and they have all the secrets and they can see through everything.
And they're like the most dangerous people in the world because they're the only ones who are willing to tell the truth.
And meanwhile, like nothing ever.
jordan holmes
You can trust me.
I murdered Aldo Morrow.
Right.
mike rothschild
Yeah, exactly.
Like, I'm, yeah, like, I, I know about the slave colonies on Mars.
It's the most deadly secret in the world.
Like, and yet I continue to not be assassinated.
But you get a lot of those people in that world, these sort of tenuously military connected or tenuously intelligence connected.
And they've turned that into a persona where they are the oracles and they're the most dangerous people around.
I mean, the Bill Cooper was the same way.
You know, they're like, these guys somehow have all of the secrets and are never actually put in any kind of danger, but they think they are.
dan friesen
Through some kind of an accident, they ended up stumbling on to like the P, I guess that's more just like Bill's mythology, but yeah, they have something that they can't ever prove, but they know for sure, and they can't be killed over it because if they get killed, then you'll know it's true, right?
jordan holmes
Right, that's why they can't assassinate you.
dan friesen
It's a good, that's a good explanation for it.
I um, I think that uh, it's you know, you're comparing or you're bringing up like Robert David Steele and uh Steve Pieczenik in sort of the same uh area is is is is relevant, uh, except I don't know what like, do you know if Robert David Steele actually was in the FBI or anything?
Like he makes a lot of claims, whereas Steve Pieczenik was in the State Department, he did kill Al Damora, yeah, yeah, but he did do a lot of that stuff, yeah.
mike rothschild
It's it's always it's always hard with these guys because they're such bullshitters and they lie so much all the time that you you kind of never quite know where you are, so you just have to take their claims as they come rather than sort of do that deep dive into their backstory because so much of it is just so murky and built around their own mythology.
jordan holmes
So, it's it's never quite as satisfying to try to dig in and sort of figure out who these people really are in terms of the QAnon uh posts and the like, uh, not coming directly from uh the uh cadre of uh potential cues.
Um, are people just make do you feel do you get the vibe that people are just making stuff up whole cloth or are they stealing it from somewhere?
mike rothschild
It's both.
Uh, with with the Q drops, uh, you know, the early story told by the Q drops of what the storm was originally supposed to be, you know, this, you know, this mass arrests unleashed by Trump through Twitter, uh, you know, the Marines of the National Guard called up.
That very much seems like something you would read in a Robert Ludlam novel, in a Tom Clancy novel.
I mean, that's another, you know, Pachenek thing, right?
He's the co-creator of the Op Center series.
unidentified
I mean, he didn't really do much with those books, but he tried.
mike rothschild
Yeah, this, you know, you got this, you've got this sort of Tom Clancy-esque story being told, and it does seem very original.
But at some point, that story kind of burned out.
And then Q just kind of kept kicking the can down the road, which is the traditional thing that you get with this.
And one of the things that really happened with Q is that there was a need for more content.
This became really popular very quickly.
So Q needed to just put more stuff out there.
So there was a lot of stealing.
You get a lot of repurposed memes.
You get a lot of stuff grabbed off of blogs.
There's, I think, fairly early on in Q, there's a four-drop list of Rothschild central banks.
Again, not a thing.
That's not how banking works.
But it's a huge conspiracy, like Rothschilds and central banking and the Federal Reserve.
But this list of Rothschild central banks had been floating around since 2012 or 2013 from some anonymous blog, and then somebody else grabbed it and somebody else grabbed it.
And then Q grabbed it and somebody else will grab it.
The same thing happened with there was a Q drop where Q insinuates that Angela Merkel is the daughter of Adolf Hitler.
dan friesen
Sure.
They're both in Germany.
mike rothschild
Sure.
dan friesen
They're both associated with Germany.
jordan holmes
Yeah.
unidentified
Yeah.
mike rothschild
That came from the hoax site, What Does It Mean?
jordan holmes
What does it mean?
dan friesen
Well, that would mean, hold on, hold on.
jordan holmes
I could just continue saying what I have to do different inflections for the rest of my life.
dan friesen
Because I know from other reputable sources that George W. Bush is also the spawn of Hitler.
And so that would make him and Angela Merkel like cousins, second cousins.
mike rothschild
It gets a little weird.
You have to think that like Derek Fuhrer saved his semen and somebody just like kept it for 10 years.
Like, how did that work?
I don't know.
jordan holmes
They bring it out every Christmas.
They're just like, hey, let's pass the sperm around.
This is Hitler.
Come on, everybody.
unidentified
Let's get it.
jordan holmes
Yeah.
dan friesen
I've seen enough weird stuff on the history channel that that doesn't strike me as impossible.
jordan holmes
It's not.
mike rothschild
It's not.
You can't prove it didn't happen.
dan friesen
Yeah, I have like sort of a pet theory.
And I don't know if it'll ever bear out or actually if there's any credence to it at all.
But when we were going back and looking at some of the lead up to the 2016 election, Steve Pieczenik was on Alex's show talking about there being a secret coup of military people on the inside.
jordan holmes
Like, I don't, I didn't follow Alex, it's already happened.
You don't need to worry about it.
unidentified
They're all already in jail.
dan friesen
I never followed QAnon closely enough to know how well that matched up, but it felt very similar.
Like it felt like there were at least thematic parallels.
mike rothschild
Yeah, the thing with Q is that it's very different from a lot of traditional conspiracy theories.
Most traditional conspiracy theories about people out of power taking it back.
That's where you get those like the secret counter coup and the deep state and stuff like that.
With Q, it was we have the power and we're going to use it.
So that's where that aspirational model comes in.
That's where that hopium aspect comes in of we've got the power to do this.
We just have to wait until all of the pieces are in place.
Everything is perfect.
Like there can't be any questions.
Like it has to look legal.
It has to be completely legit.
And then we're going to round up hundreds of thousands of people and kill them.
So with Q, it wasn't like a coup because it was already the people who were in power.
Now, the question that the Q people never ask themselves: are we still on?
unidentified
Yeah.
jordan holmes
Oh, yeah.
unidentified
Okay.
jordan holmes
No, we're just listening really, really intently.
This is the first time I've done this in a long time.
dan friesen
So when we do not interrupt people, it does seem like we're frozen.
jordan holmes
Okay.
But it's like, what?
There, it's been five seconds.
It's been five seconds.
They should have said something by now.
Yeah.
mike rothschild
The question that the Q people never ask themselves is: why don't we just do it?
Like, Trump is the president.
He could just do this.
Like, he doesn't have to worry about how it looks.
He's the president.
He's the God Emperor.
Who cares what the optics are?
Just grab him.
Every day that you wait, more children are trafficked.
More Adrenochrome is drained.
More Rothschild money is moved around.
Do it now.
Why are you waiting?
And they never asked themselves that.
So you had this period in the summer of 2019 where 8chan went down for about three months and there were no new Q drops.
And then 8 Cutin comes back and it's the same thing as 8chan.
Nobody in the Q world is like, wait a minute, this is the military intelligence operation that's saving the world.
Did they just take the summer off?
Was it just like, were the children being trafficked and they just didn't matter?
These are the simple questions that these people never ever ask themselves.
dan friesen
Well, as somebody who believes in workers' rights, I would say that they should take a foil.
Yeah, they should.
jordan holmes
Just because you work for Satan doesn't mean you shouldn't summer somewhere.
You know, like it's just good.
dan friesen
Probably somewhere cold.
unidentified
I don't know.
Yeah.
Yeah.
Oh, what a nice change of pace this is.
dan friesen
Yeah, that is that is one of the interesting disconnects.
That is the like, well, if this really were what it says to be or presents itself as, it seems incredibly incompetent.
Like what has what has sort of happened and how the messages have gotten out, the websites being what they are.
mike rothschild
Right.
It's being, yeah, being that Achan is like full of child pornography and mass shooter manifestos.
I mean, there's that great moment in the documentary, Q into the Storm, where Liz Crokin is being told by Cullen Hoback that, you know, there's, there's child porn on Han.
And she's like, well, you know, Q is fighting, is fighting the child pornographers.
He's like, you know, Han's full of child pornography.
And she has that look on her face, like somebody kicked her dog or something.
It's just not computing with her how vile this place is.
unidentified
Yeah.
dan friesen
And I think some of that has to do with like the, you know, the audience of this being a little bit older and maybe people who aren't as familiar with the realities of these message board sites, like some of them and the character that they have and what goes on there.
mike rothschild
Yeah.
And there's, there's a reason that the Q ecosystem really revolved around these websites, these sort of aggregators that would post the drops after they went up on 8chan or 8kon, where you didn't have to go to the place.
They didn't want people going to those places.
Those places are awful.
Nobody should be going to them.
dan friesen
You should probably go there and be like, uh-oh.
jordan holmes
I don't know about this whole thing.
mike rothschild
Like, ooh, maybe, maybe this is not something I want to be involved with.
You want people to be involved with it.
You just don't want them to know how it actually works.
You put them on these very slick, very simple to use aggregator sites.
And that's where you get your drops.
That's where you find your decoding threads and your lists of resignations and mysterious deaths and whatever.
You're not going to the source.
Everything is getting laundered at least one time through the aggregator sites.
jordan holmes
That's the thing that I was really struck by is like it wasn't, it was almost distilling less than it was laundering.
It was like they took out the craziest parts that were on 8chan and they put them one step below and then one step below until the thing that was valuable suddenly shows up on Fox News.
And then people go from Fox News to the next step back up to the next step back up until they get more and more extreme.
So it was kind of a weird almost fluctuation of trickle-down bullshit being pushed back up into a feedback loop.
mike rothschild
Yeah.
Yeah.
It's definitely a pyramid where sort of the worst stuff is like 8-chan and just the really swampy Reddit stuff, like places that most people just don't go.
And it moves upward to the more legitimate right-wing blogs and more legitimate right-wing social media.
Then it winds up on InfoWars.
Then it winds up on like Gateway Pundit.
Then it winds up on Fox News.
Then Trump tweets it.
And then it just goes right back down.
I mean, it really was a well-developed system.
I don't know that anybody like sat down and developed it.
It just, that's just how information flows with these people because nothing gets in.
It is a bubble and there are no, there's no light that pierces that bubble.
It is all suffocating darkness and paranoia and anger all the time.
dan friesen
That's a great sentence.
And I think it's also like an information space where like it's like truthfulness neutral or whatever.
Things are expedient or useful.
They're not really, it does not really, it's not a hindrance if something is not true or patently not true.
mike rothschild
Right.
And you say, well, it's, it's my truth.
It's true for me.
And that's how the wellness world got so sucked in with QAnon because that's always been a world of like, well, it's, it's my experience.
It's my journey.
It's my truth.
You can't tell me it's, it's wrong.
It's, it's true to me.
jordan holmes
This objective reality is for suckers.
mike rothschild
Right, exactly.
dan friesen
That sucks.
mike rothschild
Yes, it does.
Yes, it does.
jordan holmes
That's an impenetrable, crushing darkness.
dan friesen
That is my distillation of all of that.
No.
What a bummer.
jordan holmes
I was wondering, because I was reading through this book and the beginning of QAnon happens so similarly to just all cults, you know, that just like progression of step-by-step process.
And I was seeing it happen.
And now that it just seems so replicable.
Do you know what I mean?
Like there are so many possible new QAnons if you go to any of these different spaces.
People are trying to create that phenomenon again.
Do you think that's possible?
mike rothschild
You know, every one of these things is a little bit different, but they're also really similar.
You know, one of the goals I really had with writing the book was to strip back the social media sheen of QAnon and reveal what the component parts were.
And the component parts are all old.
It's all stuff that's been floating around for decades, centuries.
I mean, you go back to the blood libel of the 1200s or whatever it was.
There's very little in QAnon that's new.
So the parts of QAnon that work for people can be repurposed into new conspiracy theories, new personas.
I mean, we saw that.
We've seen that on Telegram this year where post-January 6th QAnon promoters have taken QAnon and taken it in a completely different direction.
You've got people like Ghost Ezra, people like Patel Patriot, who are taking the mythology of Q and rebuilding it into something that works for them and that can get them viral fame and money coming.
You know, everybody takes it in their own direction and some of it doesn't work and some of it does work.
And that will continue on and on and on forever because people will always be susceptible to being told what to believe and being validated in what they think is true and in being part of a special secret community.
And that's QAnon, that's the New World Order.
That's everything Alex Jones has pushed.
unidentified
That is going to be with us forever.
dan friesen
That sucks.
jordan holmes
Yes, it does.
Yes, it does.
I do like this is this is the part in like TV or normal radio interviews where they're like, okay, well, you've told us a lot about this.
What do you think our next steps are to stop this?
And the previous answer is just, this is here forever.
We die with this.
dan friesen
It also sucks because like these are kind of the feelings and thoughts that I have when I when I look at this stuff and I you know, I wrestle with Alex primarily.
And it is hard to fight those feelings of like, well, this is just something that humanity is always going to have to deal with.
It's not something that can ever be like, well, we've fixed it.
And it sucks to be talking to somebody else who researches a lot of this stuff.
jordan holmes
Who actually did all the work.
dan friesen
Have a lot of the same conclusions.
jordan holmes
This is a geometric proof being followed up with eyeballs.
unidentified
Yeah.
dan friesen
But I do think I did appreciate in the book also that you did very clearly delineate that blood libel part.
Like that's such an important piece of like what makes some of this like the archaic anti-Semitic tropes being cooked into a lot of these conspiracy theories is something that I think a lot of people may miss or may not want to address.
And I think that's super important.
mike rothschild
Yeah, there's a real sense of with QAnon of like, we're still doing this.
Like we're still dredging up these stereotypes, you know, based on things like the protocols of the elders of Zion, you know, these debunked myths that are knocked down over and over and over again.
But it doesn't matter to people who want these things to be true.
And everything that they do is validated by the idea that, yeah, there are wealthy string pullers who are making their lives miserable.
And the rising tide of progressivism is canceling their way of life.
It's making it, you know, wrong for them to tell the jokes they used to tell, worship the way they used to.
They can't say certain words.
Oh, they can't, you know, eat 25 burgers a week anymore.
They have to eat 23 burgers now.
dan friesen
Like, socialism.
mike rothschild
This Dr. Seuss book that they've never heard of is suddenly not being printed anymore.
And it's like, that's worth dying over.
dan friesen
That's how Hitler came to power.
mike rothschild
Yeah.
dan friesen
It's a Dr. Seuss book that I've never heard of.
jordan holmes
I just, I just want somebody to come out and be like, look, we've got thousands of years of unbroken hatred towards the Jews, and we're just not going to stop now.
unidentified
Yeah.
mike rothschild
Well, it's always going to appeal to somebody.
Yeah.
And Q really, whoever made those posts really understood that, that understood the way these tropes work, why they work, understood how they are communicated effectively on places like 4chan, and was able to exploit that.
I mean, whoever did, whoever wrote these drops really did know what they were doing.
They really understood American evangelical hucksterism and exploited it kind of brilliantly.
dan friesen
That's a really interesting perspective that I don't think I've heard a lot because I think a lot of people look at, you know, QAnon and think like, ah, this is all stupid.
And like, you know, hearing you say whoever did this was like they knew what they were doing is fascinating to me.
mike rothschild
Yeah.
And the idea that they knew what they were doing doesn't necessarily mean that there was some grand conspiracy behind it, that it was some like military great psychological warfare.
You just have to know how hateful conspiratorial people think.
And if you spend enough time in places like 4chan, you can do that.
That's not that difficult.
And of course, we've seen things on 4chan, things on Reddit go mainstream viral.
We've seen it with Rickrolling.
We've seen it with Slenderman.
I mean, we know where this stuff comes from.
Pizzagate.
We know where this stuff comes from.
It's not a mystery.
People just believe it because they want to, because it's a good story and it validates things that they already believed.
dan friesen
Yeah, it almost seems like something that somebody who had like a really good grasp of like marketing could have could have swung.
mike rothschild
Yeah.
jordan holmes
You know, it's wild to me.
Do you watch Ted Lasso?
unidentified
I don't.
mike rothschild
I don't.
jordan holmes
Don't worry about it.
It's fine.
But there was one episode where they straight up rickrolled me and my partner had no idea what I was talking about.
And that was the first time in a long time I've really felt like, oh, I've been on the internet way too long.
This is not good.
Yeah.
mike rothschild
Well, and it's, it's, that's a great perspective.
Like, my wife doesn't know anything about this stuff.
She's not in, she doesn't do social media really at all.
Like, this is my world.
And I'll, I'll like bring up some really common meme that I'm like, everybody knows what that is.
And she's like, huh?
What is that?
jordan holmes
Yeah.
mike rothschild
And it's, it's a reminder that while things online are really important and we can't just dismiss the stuff as like, oh, it's just internet people.
Like not everybody is as extremely online as people like us, as people who are mainlining info wars.
I mean, there is a world that exists not on Twitter that doesn't get this stuff.
And that's why I wrote the book as a very simple guide to this.
You know, I didn't want to assume that anybody knew anything.
You know, I've, you know, I'll talk about QAnon.
People will ask me still in interviews, what's QAnon?
And I'll explain it.
And people will go like, wait, what's an image board?
What's it mean?
dan friesen
Uh-oh.
unidentified
Uh-oh.
mike rothschild
And it's, and it's not, it's like, it's just not their world.
jordan holmes
Yeah.
mike rothschild
And so we have to do this very simply.
And it's what I think you guys are great at is breaking this stuff down into why does it matter?
What about it matters?
What can be discarded?
How does it affect us?
And that's a really, really important thing to do is to, as much as we really like to get into the weeds and the details, that's not where most people live.
Most people live, they don't have time for this.
They want to know the very basics.
Does it matter to them?
How does it affect them?
And I think you guys are great at that.
dan friesen
Well, thank you.
jordan holmes
Yeah.
dan friesen
The thing I definitely agree too.
Like, I get a lot of criticism.
And I think that sometimes our show is like, well, why are you taking like speaking like we don't know anything?
unidentified
Yeah.
dan friesen
Well, some people may not.
There's like an entry-level.
jordan holmes
I mean, what you just said right there, you know, a lot of these people aren't online.
This isn't a full thing.
And then as you're going through the book, you're reading like, oh, okay.
So these are people who are inexperienced with the internet who are finding this stuff.
mike rothschild
Yes.
jordan holmes
So they have no concept of what the online people have, which is like, fuck this noise.
These people are all out of their minds.
You know, if you're online all the time, your best friends, you're like, these people are out of their fucking minds, you know?
unidentified
Right.
jordan holmes
That kind of feeling.
dan friesen
So if you don't have experience, you'd also don't know how to discern like a wink.
jordan holmes
Exactly.
No, all these people were just dodo birds walking up to liars and just getting smashed on the head.
And then they're overthrowing the country.
It's bananas.
Yeah.
mike rothschild
The degree to which fake stories were shared by the older Americans who got into QAnon is enormous.
I mean, people passing around this stuff because you just don't have the discernment to tell real from fake.
And you think, well, these people wouldn't lie to me.
They're my friends.
I've gotten to know them.
I hear their stories and their struggles.
Like they would never not tell me the truth.
Well, that's the basics.
That's the basis of how affinity fraud works: somebody in a community, like a trusted member of a small insular group, ruthlessly exploits the rest of the people in that group.
unidentified
Yeah.
dan friesen
Yeah.
The affinity itself is necessary to be exploited.
Right.
mike rothschild
Exactly.
Exactly.
jordan holmes
Yeah.
I, my, I went to a funeral.
Uh, my grandma's funeral was held at a mega church, and I like walked in there and I was ready to start fires.
Like, I just couldn't handle it.
mike rothschild
Yeah.
jordan holmes
You know, it was brutal.
mike rothschild
Yeah.
dan friesen
So one thing I definitely wanted to ask about is, you know, the biggest intersection, I think, between Alex Jones and QAnon directly is the affair of Jerome Coursey.
jordan holmes
Yes.
dan friesen
And I watched that happen, but I don't think that we did a good job of covering that.
unidentified
Was that an Oscar Wilde book, The Affair of Jerome Course?
mike rothschild
Yeah, yeah.
dan friesen
So from what I understand, he tried to get involved, basically.
Like he tried to become a Q person.
unidentified
Yeah, he did for a while.
mike rothschild
Like he got really into it.
And I, and the timing with this stuff is always really murky, but he got really into it.
Like he was tweeting relentlessly about Q, like decoding the drops, you know, trying to figure out what was going on, tying it into his own personal stuff.
dan friesen
I believe he was even writing a book.
mike rothschild
He was, yeah, yeah.
He, you know, Alex had him on all the time.
Alex was talking about how the White House wanted Coursey covering 8-Chan.
I mean, just bizarre stuff.
And then, of course, like so much of the Alex Jones world, Jones just turned on it on a dime.
And then it was disinfo.
And he talked about he talked to somebody who played golf with QAnon and like the, you know, five people who were running QAnon and now it's been taken over by Mossad.
I mean, like, like, you know how it is.
It's like, this is the most important thing in the world.
And now suddenly we have to destroy it.
jordan holmes
Yeah.
If I can't take it over, then it must be defeated.
unidentified
Yeah.
Yeah.
dan friesen
Well, yeah, he did.
He has talked about how he tried to co-opt it when it was sort of growing and it was, he was unable to.
jordan holmes
Yeah.
mike rothschild
Yeah.
I, I, my own personal opinion, I don't really have anything that backs this up other than just knowing the people involved, is that he was trying to co-opt it and it was getting bigger and it was a threat to him and it was a threat to the sanctity of the InfoWars empire because it was it was a little bit more participatory and a little simpler.
Like against it was a game, yeah.
It was a puzzle that I mean, never mind that there was no solution to the puzzle, there was just more puzzles.
But I think he started to see it as a as more of a threat and less as something that he could sort of integrate into his own mythology.
And I think that's why he's turned on it.
dan friesen
Yeah, I would definitely agree.
I don't know if I have anything solid to back that up, but that's my sense too.
Like, you know, he's had this period of decades where he's essentially been the authority on a lot of this kind of conspiracy bullshit.
And you have something like Q, it threatens that authority because there's decentralized, you know, as you put it, gurus and stuff that he is no longer necessary as a gatekeeper for this stuff.
And that was the vibe that I got for sure.
unidentified
Yeah.
mike rothschild
And Q is really good at allowing people to rise up and create their own version of this and profit off.
You know, you have these promoters, these people I talk about in the book, these people like In the Matrix and Joe M and Jordan Sather and on and on and on, these sort of original QAnon promoters who are making the videos and the podcasts and the live streams and the merchandise.
And they didn't need Alex Jones.
They thought Alex Jones was a sellout, was a patriot, was controlled up.
You know, they're doing this without any training.
They're just building this from the ground up.
And I can see that if you're somebody like Alex Jones, you're going, these people are a threat to me.
They could take over my audience.
dan friesen
Yeah, I need to own this or I need to be against it.
jordan holmes
Yeah.
dan friesen
Kind of.
jordan holmes
It's Leno and Conan.
That's basically.
mike rothschild
Yeah.
Yeah.
dan friesen
So some of those early guys, like, they have fallen off, right?
I mean, like, a lot of them aren't really Q folk anymore.
They've like shifted their grifts a little.
Is that right?
mike rothschild
Yeah, they've really diversified.
And the big promoters all kind of have their own niche.
Like Jordan Sather is really into like the wellness stuff and the secret space program.
Drinking the bleach, if I were drinking the bleach, the MMS, the miracle medical solution, or whatever.
Do not ever take that.
Some of them have really disappeared.
Joe M was one of the really big Q grifters.
He's the guy I write about in the book who got that charter school fundraiser canceled by sharing this interpretation of a James Comey tweet that there was going to be a false flag attack.
dan friesen
That was a fun one.
jordan holmes
Yeah.
That story, like hearing some of the other people just going, why did they, what, what, what is happening?
mike rothschild
Yeah.
Why did we do this?
And, you know, I covered that when it happened, and I talked to the people who were organizing it.
And then, of course, they had to cancel it the next year because of COVID.
And I think they cancel it again.
And I don't think they're ever going to have another one.
And it's just, it's enraging to think about these anonymous gurus who just roll this into their grift and then they just move on.
dan friesen
But Joe M's gone now.
mike rothschild
He's really disappeared.
He kind of went to ground after the big Twitter banning.
I think he popped up on Gab maybe for a little while, but he's really taken himself out of it.
jordan holmes
But you know, he's just a cement mixer now.
He's a really nice guy.
mike rothschild
He's really worried working a job.
jordan holmes
Yeah, he's in.
mike rothschild
But then, you know, a lot of them have gotten into sort of evangelicalism.
Of course, the pandemic is all completely mixed up with it.
The stolen election is all completely mixed up with it.
And this is what I talk about with the evolution of Q is it's now just everything.
QAnon as a brand really doesn't exist anymore.
These conspiracy theories are just mainstream conservatism now.
You know, you get people who used to be in these completely different worlds of big pharma conspiracy theories, you know, anti-you know, where's Barack Obama's birth certificate conspiracy theories.
This is now all the same thing.
They all believe that vaccines are poison, masks are slave muzzles, Donald Trump is still the real president, the deep state controls everything.
You know, run for school board, everything is now everything.
And it makes it very difficult to pin down how to deal with some of these things because it's all interconnected and it all bolsters everything else.
So these this new generation of Q gurus, they're just, they're sort of pumping out everything.
Everything is related to everything else.
And it's a very lucrative persona if you do it well.
jordan holmes
Do you think that they're more fractured now?
And then I would assume that would mean more likely to compete with each other as they kind of butt spaces.
Do you know what I mean?
mike rothschild
Yeah, you get, there's been a lot of infighting in the Q influencer arena lately.
You know, some people who are more stolen election, some people who are more anti-vax.
There are some people who think Donald Trump really is the president.
Some people who think Biden is technically the president, but Trump's going to come back.
And they're sort of insulting each other.
And then they're yelling at each other over money and over who is who is a real patriot.
You know, you've got like Marjorie Taylor Greene feuding with Lynn Wood, who's feuding with Qtah, who's feeding, feuding with QAnon John.
I mean, it's impossible to follow.
There's no reason to follow.
jordan holmes
I mean, that's kind of my view on this is this is the type of movement that is inevitably going to destroy itself.
unidentified
Yes.
jordan holmes
The question is just, are they, how quickly can they take us with them?
You know, that's like, it's, it's just going to, they're going to eat each other alive.
They're going to cannibalize each other.
mike rothschild
Oh, yeah.
You know, and you've, you've got this going on with these health freedom stolen election conferences that are happening like every weekend now.
You know, it used to be that it, you know, it was a big deal of 50 Q believers got together.
Now you've got these massive conferences going on.
There's sometimes two going on in the same weekend.
You've got just coming up, I think it's this weekend, the Patriot double down in Vegas.
And then there's another one that's going to be.
dan friesen
That's the one that has a chicken.
jordan holmes
You can't make that joke before me.
Okay.
unidentified
Those are the rules of our relationship.
dan friesen
I actually, over the weekend, I was looking at Twitter and I saw like some video of on a recent episode, we were making fun of the Patriot Street Fighter.
And because I went and looked at his tour dates, he was advertising his tour on Alex's show.
There's a commercial for it.
unidentified
Okay.
dan friesen
And so I was looking at the tour dates and everything passed like four days in advance was all location TBD.
Like he didn't have any venues.
I'm like, ah, look at this.
This is never going to happen.
And I saw a video and it was like a full, full, like a conference room.
And granted, it looked like a bunch of, you know, pretty much just all old white people, but it still was like, that's a lot more people than I would have expected to be hanging out with the Patriot Street Fighter.
mike rothschild
Yeah.
No, they, they, they would have, you know, they had a September 11th event, I think it was last year, where there was like 120 people at the Washington Monument.
That was a big deal.
And now they, there are so many of these things that they are poaching guests from each other.
Mike Flynn was supposed to speak at the Patriot Double Down, and he got a better offer from some other conference happening in the same weekend.
dan friesen
Jeez.
mike rothschild
It's, it's, I mean, it really is.
If I like to think of this as like pro wrestling, and it's almost like you've got competing leagues now.
alex jones
Yeah.
mike rothschild
And they're all just swapping town.
They all say the same thing.
I mean, God knows why they haven't joined forces other than like money, obviously.
unidentified
Right.
mike rothschild
But this has gotten so big and so diffuse that these conferences, they are about everything.
They're about COVID is a hoax, Second Amendment, the border, media censorship, the deep state.
You know, Biden is a fake president on a set in Tyler Perry's house, hypermectin, you know, it's everything.
dan friesen
They say Tyler Perry's house just because he made that show, The Oval, right?
mike rothschild
God knows where this stuff comes from.
It just emerges out of the ground like worms after the rain.
dan friesen
Yeah.
The way the way you're describing it, it almost like I have a real like sort of ominous feeling of it almost, it almost feels like tenants are being formed, you know, like a canonization of like a belief system is like in progress.
And we're sort of seeing it happen through these conferences and these online fights.
jordan holmes
There's going to be the Bill of Rights theses nailed to the wall of the Capitol building the next time they throw it out.
mike rothschild
Yeah.
I mean, we're really starting to get into that like People's Front of Judea versus Judean People's Front aspect of it.
Like these people all believe the same thing.
They're just fighting over who has the biggest audience and who has the most money.
And I think that's where the, you know, the cue drops come in of, you know, people ask me, are there going to be more Q drops?
And I don't think there will be because they're not necessary.
unidentified
Yeah.
mike rothschild
The Q persona was taken as far as it was going to go.
And you don't need new cue drops.
Nobody goes to church and is like, hey, we need new books of the Bible.
jordan holmes
Right.
mike rothschild
They've got the Bible.
They don't need anything else.
They've got the Q drops.
There's a Q catchphrase.
You have more than you know.
Well, they have it.
The drops are there.
They're taking them off into a million different directions.
There never needs to be another Q drop.
dan friesen
Yeah.
unidentified
What a bummer.
dan friesen
This is a little bit very informative, but very depressing.
jordan holmes
Yeah.
mike rothschild
Yeah.
jordan holmes
I mean, who says that it's done?
You know, we had the Bible, then we got the Book of Mormon.
I'm sure that there's an enterprising liar out there who's going to reform QAnon again.
mike rothschild
That's the golden plates.
You never know.
Hey, nobody in, you know, around the crucifixion could have anticipated Joseph Smith.
jordan holmes
You know, it's I think you are way wrong, sir.
Jesus did several thousand years ago.
dan friesen
Yeah, it's, it's, you know, it's so, it's so weird because I have a lot of similar feelings about like a lot of the Alex stuff, but it never feels quite like it has the ability to formalize like QAnon does or like to turn into something else.
Like I think both of them are primarily scam-oriented.
You know, like Alex is a pill scam and QAnon, the various promoters are, you know, basically attention economy scamming and what have you.
But the danger of QAnon turning into something different is so another thing than like right, like just pure right-wing conspiracy stuff.
unidentified
Yeah.
jordan holmes
I have a quick question for you.
I'm working on a theory about Alex actually providing a weird sort of bulwark against something along the lines of QAnon by having more control over that space.
You know, he creates almost a bottleneck there.
And I think what we're seeing is that what happens when you let all the steam out is a massive diffuse organization that nobody can have any control over, you know?
dan friesen
Yeah, like if Alex is in charge, he can funnel all of it to his pill business.
jordan holmes
Exactly.
And they're not overthrowing the Capitol.
mike rothschild
Right.
It's that aspect of Q that is not quite like a traditional cult.
There's no charismatic leader.
There's no figurehead at the very top whose word is bond.
With Q, like you do your own research, you are your own leader.
And that allows these promoters to step in and take control and take their version of the movement spinning off in any number of directions.
That's why the mythology of QAnon is becoming much more mainstream, while the actual iconography of it is really fading away.
You're not seeing the Q swag quite as much.
You're not, you know, they dropped the term QAnon.
They now think that that's something that the mainstream media made up to make them look crazy.
jordan holmes
I mean, there's no escape from these people.
mike rothschild
Right, right.
And never mind that they were using that term right at the very beginning, that the most popular pro-Q book is literally called QAnon, an invitation to the great awakening.
They all bought it, but then they decide that that term never existed.
dan friesen
I imagine they're also trying to not have those big maps anymore with like the a thousand things on it that are all connected.
mike rothschild
Yeah, the deep state mapping project and all that stuff, because it makes you look insane.
Yeah, it makes you look like the red strings and the corkboard.
And, you know, it makes you look like a raving lunatic.
Whereas, you know, somehow insinuating that Donald Trump is still the president because he signed some executive order 12 years ago and his, you know, time-traveling uncle used Tesla technology.
I mean, blah, blah, blah.
That doesn't sense.
Yes.
That is research.
jordan holmes
I think one of the weirdest things that QAnon has actually revealed is that these people don't know how anything works.
They don't know how civics works.
They don't know how economics works.
So you can kind of just tell them, like, oh, if you sign an executive, if the president signs an executive order, well, then it must be law forever, right?
dan friesen
Right.
You know, Biden tomorrow could sign an executive order that we are now all part of Panama.
jordan holmes
Yeah, totally.
mike rothschild
Right.
jordan holmes
And we would be part of Panama.
That's how it works.
You know, they just don't know how shit works.
unidentified
Right.
mike rothschild
And it's, it's, you know, they don't know how banking works.
They don't know how money works.
They don't know how the media works.
They, it's a, it's a misunderstanding of the basics of the world filtered through the way that they want things to be or the or the way that things used to be and are not anymore.
And they cling to that and they cling to the reality that they have created for themselves.
And that reality is a lot more entertaining and has them a lot more successful and has the bad people eventually being punished and has somebody in control.
And that's really what we all want is somebody in control.
jordan holmes
We want an adult, yeah.
mike rothschild
Right.
It should not be an endless series of random events that we really don't have any say over.
Like we want to be in control of our lives.
unidentified
Yeah.
mike rothschild
That's scary.
dan friesen
Yeah.
I think too, like it just, I mean, it's essentially what so much of the conspiratorial thinking boils down to.
It's like a little bit of magic and then what like an easy solution with someone in charge.
jordan holmes
Like that's exactly it.
dan friesen
It's uh it's it's remarkable how like it really is a lot of in a lot of ways.
A lot of it is very simple and a lot of it is impossible to do.
mike rothschild
It is it is both incredibly basic psychology and the most incomprehensible garbage that you will ever stumble upon.
And somehow these people are able to kind of have one foot in each and like make it work for themselves and rationalize away the failures and the cognitive dissonance and the obvious fraud.
And it just, this is the world they want to live in and nobody's getting them out of it.
jordan holmes
I was thinking of this, I remember this cult.
I can't remember the name, but it was in the late 1800s.
And this woman had predicted the end of the world was going to happen at the stroke of midnight on blah, day, right?
And the stroke of midnight happened.
The end of the world didn't happen.
They talked about it the next day.
It was supposed to be next year, something along those lines.
You know, it was that kind of thing.
unidentified
Yep.
dan friesen
Not an easy mistake.
jordan holmes
Yeah, yeah, yeah.
No, I mean, you read the, but you read the things wrong.
mike rothschild
Yeah, yeah.
jordan holmes
But there was one dude who, whenever he believed that the world was going to end, so he went to his own house, stood up on top of his roof, and at the stroke of midnight, just fell off and he died.
And the more I thought about that, the more I was like, oh man, that guy is so stupid.
He could have survived.
And then now, looking at all these QAnon people, that guy is easily the happiest person ever to live in that cult, right?
mike rothschild
Totally.
jordan holmes
Like, that was the perfect time to die when everything you believed was true.
dan friesen
You can't, you know, you can't have to live through the deflation and the rationalization.
jordan holmes
Yeah, you don't have to go with the cult leader being like, I messed up.
And you're like, you were supposed to know everything.
mike rothschild
Right.
Yeah.
And it's, and it becomes impossible to go back.
You, you have, I mean, to use the example of Cortez in the new world, you've burned your ships.
You can't go home.
Your family doesn't want anything to do with you.
Your friends don't want anything to do with you.
You have sunk your time, your money, your emotional well-being into this conspiracy theory being true, into this great event happening.
The event doesn't happen.
And you have the option of either saying, well, I was wrong.
I got fooled.
I'm sorry.
Or saying, well, I can't go back.
I have to just go forward.
It's going to happen eventually.
And then I'm going to be right.
And then everybody's going to be sorry.
dan friesen
I'll go deeper and then eventually I'll be right.
mike rothschild
Yeah.
dan friesen
Yeah.
That, well, I hate to keep saying this, but that sucks.
Yeah, it is.
That is the dynamic that I think a lot of people find themselves in.
And that's why I think it's really important to try and retain some empathy for people who are caught in these belief traps or scams.
It can be hard because a lot of the beliefs themselves are destructive and they're causing damage to polite society.
A lot of the people are victims and it's sucks.
jordan holmes
And one of the things that I see so often about all the narratives around QAnon is look at how bad these people on 8chan and 8kon and are all look at how bad all of these people are.
But no one is at all dealing with the fact that the reason it is easy to believe in QAnon is because all of the systems have failed these people.
Like it's not like they were doing great.
You know, you go into these hoping that Hillary Clinton is murdered by the government because the 90s weren't great.
You know, like that kind of thing.
dan friesen
You're mad about NAFTA.
mike rothschild
Yeah, exactly.
jordan holmes
And you should be mad about NAFTA.
mike rothschild
You know, Whitewater.
You know, I'm still pissed off about Whitewater.
jordan holmes
It's like one of the big things that I wish the systems would look at QAnon and think is, ooh, maybe we fucked up too.
mike rothschild
Right.
You know, and yeah.
And, you know, I get asked a lot about the demographics of QAnon.
And yeah, it's primarily white.
It's, you know, split down the middle men and women, upper, you know, middle class, upper middle class.
But the biggest demographic for belief in QAnon is already being a conspiracy theory.
Very few people, I mean, practically none that I've seen have been just like MSNBC watching, New York Times reading, you know, centrist Democrats who just one day just happened to go to X22 report or watch, you know, fall of the cabal and then suddenly got radicalized into thinking that there's a pedophile cult running the world.
That's not how it goes.
jordan holmes
I was gonna vote for Medicare for all, but now I think I want Hillary Clinton to die in public.
Right.
mike rothschild
You were already a 9-11 truther.
You were already a Barack Obama birth certificate person.
You were already somebody who had their sort of knowledge base rewired by Trump winning and exposing all of the corruption that you thought you thought about, but you never could put into words.
That was already your world.
You were already listening to InfoWars.
You were already reading Gateway Pundit or Breitbart or whatever.
She was just the next rung on the ladder.
And of course, a lot of people are coming to that ladder from different things, but it's anti-vax stuff.
It's big pharma conspiracy theories.
It's, you know, anti-5G, anti-Bill Gates, anti-globalism, super, super hardcore Bernie Sanders who thought Hillary screwed him out of the nomination in 2016.
Whatever it is, there is a conspiracy theory for you, and it will lead to QAnon because QAnon involves all of it.
dan friesen
Yeah, like if you're eight steps down the road, no matter what road it is, it's easy to take those two steps to get to the final point.
But if you're like at step one or you're not even down that road, you're not going to, it's not attractive enough of a conspiracy to get you to be like, yeah, I'm going to go from zero to 60 on this.
jordan holmes
All roads lead to Rome unless you live in South America.
mike rothschild
Right.
Right.
dan friesen
Unless you just don't also get on the road.
If you eschew roads.
jordan holmes
Well, there is that.
Yes.
mike rothschild
If you're a person who understands how things work, then these conspiracy theories don't have a lot of appeal.
Like the stolen election idea doesn't really appeal to you because you know that that's not how elections work.
Like, like you can't, like, there isn't one guy in a office at Dominion voting systems who just hits a button and Biden wins the election.
Like, you know, that's not true.
dan friesen
Counterpoint.
There is a guy at Dominion who just missed.
Yeah.
Yeah.
I think, I think that one of the things that we always talk about, and it just is like when if you're, if you deal with the complexity of a lot of issues and events that happen in the world, a lot of these conspiracies don't really make sense.
But if you don't want to deal with that and you want to look at things kind of in a sort of overly simplistic black and white way, they're like heroin.
jordan holmes
Yeah.
And I mean, you, you know, again, you look at this shit right now and you see Mansion and cinema are like, well, you know, everybody wants this stuff, but I guess we're paid enough to say fuck off.
And it does make sense for you to think, fuck it, I want Trump to just stroke a pen and do this because these people are fucking corrupt.
dan friesen
Yeah.
jordan holmes
You know, it's like, that's what it is.
mike rothschild
Yeah.
dan friesen
It's the unfortunate reality that there's a basis for the feelings that underpin a lot of conspiracy.
unidentified
Sure.
mike rothschild
You know, and the thing is, is that people believe this stuff for a reason.
Like, big business is not your friend.
The government is corrupt.
You know, Jeffrey Epstein did horrible things.
Like, this is not made up.
This is all true.
jordan holmes
This is, I was just thinking, like, in a radio interview, it's like, what do we do next with QAnon?
And my first question, Epstein, dead or alive?
dan friesen
JFK Jr., dead or alive.
jordan holmes
What do you got?
Who's dead?
Who's not?
Run down the list.
dan friesen
So I had one question that I definitely wanted to get to.
So I'm going to slip it in here.
And that is that what, what I hate if this is putting you on the spot at all, but you're somebody who focuses on this stuff a lot.
And I imagine that you see coverage of QAnon that kind of may be frustrating.
And I was wondering if there's one thing that you think is important that people know about it that it just gets missed a lot of the time.
mike rothschild
Oh, that's a wow.
That's a great question.
I think the thing that gets missed a lot is that you can believe in something like QAnon and not be crazy, not be violent, not be stupid.
You are just looking for something in the wrong place.
Think what gets missed a lot is that these theories are compelling.
They grab people for a reason.
They always have.
People look at something like QAnon as like, we've never dealt with anything like this before.
Like, there's never been a mass brainwashing like this.
jordan holmes
I mean, turn and look to your left, and all Mormons are wearing the same underwear.
This is probably no big deal.
dan friesen
I was alive during the satanic panic.
unidentified
Yeah, exactly.
jordan holmes
Yeah, yeah.
mike rothschild
I mean, the number of people who think that there is a conspiracy to kill JFK is basically the same now as it was weeks after the assassination.
Like people believe this stuff.
This is meaningful and compelling and explanatory for a lot of people.
And I think just writing these people off as either idiots or on the flip side as like mind-controlled zombies with no agency.
I think you're missing the really compelling aspects of this and the way that this explains so many things to these people.
dan friesen
Yeah, it fills the needs that maybe people don't want to recognize are there.
unidentified
Right.
dan friesen
Yeah.
And one of the things that I think is really key, I think it's close to what you're getting at, is that like, I think that it's so relevant to make fun of the thing, but not the people.
And I think people kind of make the mistake of making fun of the people who believe this stuff as opposed to mocking the idea.
mike rothschild
Yeah.
Right.
Right.
Mocking the idea and mocking the promoters.
Like I will, I will unsparingly savage people like Ron Watkins, people like Ghost Ezra, people like In the Matrix.
Like I will mock those people up and down, left and right.
And I have for a long time.
jordan holmes
I mean, you're still going to vote for Ron, but sure.
mike rothschild
Sure.
unidentified
Yeah.
jordan holmes
You got it.
mike rothschild
I'm living in Arizona.
jordan holmes
Well, I mean, obviously, he's the best man for the job.
dan friesen
He has a really cool plan.
jordan holmes
Look, I mean, the guy's already pulled off a lot of shit.
He's a great businessman.
mike rothschild
You know, you know, he memed and tweeted his way to being an expert on election fraud and getting retweeted by the president of the United States.
dan friesen
That's impressive on a standard.
mike rothschild
You can't be completely stupid and do that.
dan friesen
Yeah.
mike rothschild
But I will mock those people, you know, all the time.
But the actual like rank and file believers, the people who are really stuck in this, I do have empathy for those people because I think they're caught up in something that is way worse than they think it is.
And at some point, the rug is going to get pulled out from under them.
And then what do you have left?
Who is left in your life that wants to hear about this, that wants to help you after you've said and done possibly reprehensible or illegal things?
And I have a lot of empathy for the people who are caught up in this.
dan friesen
And, you know, it is that classic thing of like, you know, when you go down the road towards this, you don't take the first step knowing that it's going to lead to something reprehensible.
mike rothschild
Right.
dan friesen
Let's say, or, you know, it's, there's, there's a rational, maybe pseudo-rational reason why, you know, you go down the road and then before you know it, you're far down into muck territory.
Gross.
jordan holmes
Nobody, nobody clicks on a link on Facebook going like, well, time to get rid of my family.
Click.
unidentified
Right.
jordan holmes
Right.
mike rothschild
Nobody, nobody joins a cult.
You, you join a group of people who believe the same things you do or want the same things you do or whatever.
unidentified
But you wouldn't have any idea about that.
dan friesen
You didn't choose to be born.
mike rothschild
Yes.
But that's the thing is that this is this is compelling for a lot of people.
And it was at the very beginning.
I mean, that's the thing you go back to with those early Q drops is that they told a story that people wanted to be true.
It wasn't one of these like FBI Anon or White House Insider, one of these early, you know, Anon accounts who were like, I have all the secrets.
I'm going to reveal everything.
unidentified
That's that's interesting, but it's not compelling.
mike rothschild
If faking that you have inside knowledge that Hillary Clinton is on the run and is going to be arrested on November 3rd, then you go, oh, I want that to happen.
Let's follow this.
dan friesen
Yeah.
And I mean, it is compelling.
I think that you and I are both clear examples that it's compelling, even if you don't believe it.
Totally.
These things are intellectually and sort of academically interesting and compelling.
unidentified
Yeah.
mike rothschild
That's great storytelling.
dan friesen
Yeah.
Wow.
unidentified
Wow.
dan friesen
I just feel deflated.
jordan holmes
You know, we've got two interviews under our belt.
We've got one that was happy.
Alex is going to get his comeuppance.
And then this one is the most unimaginably bleak thing that we could possibly hear.
I think we're evening out.
dan friesen
I still think there's a little bit of hope in there.
unidentified
No, there is.
mike rothschild
There is.
And if there was no hope, I wouldn't do this because it would be if you're just telling people that everything is awful all the time, eventually people, some people like that, but I think most people will tune out.
I think the thing that keeps me going is people do get out of QAnon.
People do find the weakness and the dangling thread to pull on.
And then the whole thing falls apart.
People are capable of walking away from this.
And people are capable of understanding it and of maybe looking out for the signs that somebody they care about is getting radicalized into Q or a Q adjacent conspiracy theory.
And then they maybe have read my book or they've listened to you guys and then they kind of know what to look for a little bit.
And then they could maybe stop it before it goes a little bit too far.
dan friesen
Yeah.
And they can approach it with a little bit of care instead of judgment.
And, you know, I think as more people can take that perspective, maybe it'll lead to more people leaving.
And then more of those stories will become amplified and the conversation can completely change a little bit.
mike rothschild
Yeah.
dan friesen
I have some hope of that.
mike rothschild
That's my hope is that as we go forward into this, more XQ people will come out and sort of talk openly and on the record about their experience.
I mean, you have something like Scientology, where there is a very large group of apostates who are fearlessly speaking out about this without fear of the repercussions that they're going to have.
Q is just too new to have that.
You just, the people who have left it, they're reintegrating into the world.
They can't launch the podcast yet because they're still grappling with it.
jordan holmes
Right.
dan friesen
And the good news is when they do, there aren't those repercussions of the people who love Scientology.
mike rothschild
All right.
jordan holmes
I have one quick question for you.
Okay.
What are the chances that in about 10 to 15 years you go full greenwalled and start your own QAnon?
mike rothschild
Well, I would know how to do it.
jordan holmes
See, that's what I'm saying.
That's what I'm saying here.
unidentified
We can't trust you.
dan friesen
The chance isn't zero.
mike rothschild
The chance, I mean, once you kind of know what buttons to push and who is the audience that can be riled up with this kind of culture war red beat, I can imagine it becomes tempting to cash in and you're tired of like fighting for scoops and you're tired of like butting your head against the government and the big media.
And then you go, shit, I'm going to, I'm going to cash in.
Like I'm going to go full culture war.
And then, of course, you start to believe it.
alex jones
Right.
mike rothschild
Because you can't just say this stuff and have it be a persona.
You, you believe it to a certain extent.
I get that a lot with a lot of the big Q promoters.
They're like, oh, they can't actually believe this.
No, they do.
They maybe not all of it, and they know how to monetize it, but this is their world.
They believe this stuff is real.
dan friesen
Yeah, you have to convince yourself or you'll sink.
mike rothschild
Yeah, you will be an obvious fraud.
jordan holmes
And at the same time, you have to keep some of yourself back, knowing like, like Alex, like, I know COVID's real, but I keep it to myself to make sure that nobody fucking takes that next step, you know?
alex jones
Right.
dan friesen
That that temptation of like, you know, you know, the buttons to push and such.
I think early on doing the podcast, we did talk a whole lot more about like, God, it would be so easy just to go just turn right-wing commentator.
jordan holmes
Yeah, yeah, yeah.
Yeah.
dan friesen
Be the best.
Make so much money.
mike rothschild
Yeah.
dan friesen
Rats.
Well, we should probably wrap this up.
We, uh, this has been a delightful conversation.
I really appreciate it.
mike rothschild
Amazing, guys.
dan friesen
You taking the time.
The book is called Into the Storm.
Wait, The Storm is Upon Us?
mike rothschild
The Storm is about that.
jordan holmes
All these storms.
Oh, there's too many goddamn storms.
mike rothschild
Too many storms.
Too many storms.
The storm is upon us.
How QAnon became a movement, cult, and conspiracy theory of everything.
You can get it everywhere.
You can get it as a hardcover, an e-book, an audio book.
However, you like information delivered to you and whoever you like delivering it to you, you can find it.
dan friesen
Let me ask you this.
Did you read the audio book?
mike rothschild
I did not read the audio book.
We got a guy who has done like 500 audiobooks.
dan friesen
Maurice Lamarche.
jordan holmes
As Orson Welles.
mike rothschild
But he would, Joe, Joe Barrett is his name.
unidentified
He would DM me once in a while and ask, how do I pronounce this?
mike rothschild
And so it was nice that he was committed enough to it to understand how important it is to get the minutiae of this right.
dan friesen
Sure.
jordan holmes
That's great.
dan friesen
How do I pronounce three X's in In the Matrix?
unidentified
I think it's just cha-ching, cha-ching, cha-ching.
mike rothschild
Because that guy, Jeffrey Peterson is his name.
And he has turned that into a grift that is like breathtaking how he's turned that into an industry.
It's like admirable.
dan friesen
Well, I mean, they got the new Matrix movie coming out.
I'm sure he's going to make some moves on.
mike rothschild
On that, sure.
unidentified
Yeah.
jordan holmes
I mean, the worst thing is that so many psychopaths are so goddamn enterprising.
unidentified
Yep.
jordan holmes
It's like, fuck.
dan friesen
Well, we talked about that on, I think, on the last episode.
The young fascists are workers.
jordan holmes
They're coming.
Yeah.
dan friesen
Anything else on the horizon people should be looking out for?
mike rothschild
Anything else?
Hopefully something soon.
I definitely do not want to be the Q guy forever.
jordan holmes
Sure.
mike rothschild
That seems a little too much.
jordan holmes
Are you knocking the Alex Jones guys forever?
Is that what you're talking us for?
mike rothschild
I mean, so everything sort of flows through him.
So it feels like if you're understanding Alex Jones, you're understanding all of this.
And the thing with QAnon is that, you know, as we've talked about, that iconography is starting to disappear.
So, you know, it's sort of like being the best Betamax repairman.
You know, at some point, you do have to do something else.
dan friesen
That's great.
It's that Alex lives on that sort of anti-communist tradition.
There's like a lot of stuff that's sort of rich veins.
Sure.
mike rothschild
That's always going to be, that's always going to be right for exploitation.
unidentified
Yeah.
dan friesen
And I think a QAnon probably has a bit of that too, but it's stolen.
It's like hijacked from.
unidentified
Yeah.
mike rothschild
Yeah.
dan friesen
Well, thank you again, Mike.
This has been a lot of fun.
This has been great.
unidentified
I hope everything goes well for you.
jordan holmes
And everybody.
unidentified
And everybody.
jordan holmes
A good wish to all.
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