Hello, I'm Jared Taylor with American Renaissance.
Next Tuesday, Starbucks will close all 8,000 of its stores and spend the afternoon teaching every one of its 175,000 employees how to fight racial bias.
Starbucks will lose about $12 million in revenue, plus whatever it costs to pay all the racism gurus to run the training.
Former Attorney General Eric Holder will help with the training.
Jonathan Greenblatt, head of the Anti-Defamation League, was supposed to help too, but blacks didn't want him, so he's out.
Starbucks has generously promised to make the curriculum available to other companies.
We at American Renaissance plan to ask for it.
Starbucks is doing this because, as you recall, two blacks went into a shop in Philadelphia and one of them asked to use the restroom.
They were told restrooms are for customers only and were asked to buy something.
They refused.
And a white manager named Holly Hilton asked them to leave.
They refused.
So she called the police who came and also asked them to leave.
They refused again and were arrested.
The manager thus became the latest great white racist.
Starbucks paid the two blacks money.
And 170,000 people are going to be trained how not to become the next Holly Hilton.
Now, what will Starbucks get out of all this training?
Probably nothing.
Here is an article from Harvard Business Review.
The title is, Diversity Training Doesn't Work.
It cites a study of 829 companies over a period of 31 years, which concludes that the training had, and I quote, no positive effects in the average workplace.
I quote again, rather than changing attitudes of prejudice and bias, it solidified them.
Apparently, when you tell people how biased everyone else is, it confirms their own biases.
If you tell them, An awful lot of people subconsciously think black men are dangerous.
They might just begin to wonder why they think that.
Another finding was that if anti-bias training stresses the need to avoid lawsuits or bad PR, managers become especially less likely to hire non-whites.
That makes sense.
You can avoid the whole problem, lawsuits and all, if you just don't have any blacks or Hispanics to begin with.
If anybody were whooping up the idea of bias training, surely it would be Time magazine, one of the most relentlessly liberal magazines in America.
But even Time, in an article from this January, says, and I quote, Here's the thing about diversity training.
It doesn't work.
Still, Virtually every Fortune 500 company and about half of all mid-sized companies spend an estimated $8 billion a year on this foolishness.
Just another cost, and a completely avoidable one, of what we are to believe is America's greatest strength: diversity.
Meanwhile, Starbucks has issued a new policy on customers.
You don't have to buy anything to be a customer.
You can use the restrooms.
You can use the Wi-Fi.
You can camp out for as long as you like, and you don't have to spend a dime.
Starbucks says it wants to become the third place in your life after home and work, where you can just hang out.
Nobody will call 911 unless you are an immediate threat to someone.
They want to be your third place?
Well, a lot of people don't have a first or a second place.
That is to say, they have no home and no job.
Starbucks won't be their third place for homeless people.
It will be their one and only place.
As an article at entrepreneur.com notes, Starbucks is now open for loitering, and it's a terrible business decision.
Does Starbucks really want to become a homeless shelter?
And what if some of the most unnerving characters turn out to be black?
Will any Starbucks manager dare call the police?
What's going to happen is that customers will leave and get their coffee someplace else.
But Starbucks promises to forge ahead.
Over the months to come, it will consult with groups that will explain how to be nice to Muslims, LBGTQ people, Hispanics, and people with disabilities.
I hadn't heard there was a problem with the way Starbucks treats blind people or lesbians.
But employees are clearly going to be trained to within an inch of their lives.
And let me close with an update on racism swami Eric Holder.
Airbnb, the company that lets you rent out a room in your house to overnight guests, has hired him.
You see...
Somebody cooked up pairs of fake Airbnb renter profiles that were identical, except that one was for Shaniqua and the other was for Catherine.
Well, Catherine got the nod for a room over Shaniqua, but only in one out of eight applications.
Now, that doesn't sound like massive discrimination to me, but it was enough to get Eric Holder a new gig.
And... Airbnb has hired employees to snoop on hosts and make sure that if you have a room, you better rent it to Shaniqua.
Alas, there was a catch in the study.
Black hosts were just as likely as white hosts to want to rent to Catherine rather than Shaniqua.
Maybe even more likely.
Have black people been brainwashed by our racist society?