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Aug. 6, 2025 - Info Warrior - Jason Bermas
16:08
The Nail In The Coffin For The Stern Era?

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Howard Stern's Decision Dilemma 00:15:04
We have developed speed, but we have shut ourselves in.
Machinery that gives abundance has left us in want.
We think too much and feel too little.
More than machinery, we need humanity.
We know the air is unfit to breathe and our food is unfit to eat.
As if that's the way it's supposed to be.
We know things are bad, worse than bad.
They're crazy.
I'm a human being.
God damn it.
My life has value.
You have meddled with the primal forces of nature.
Don't give yourselves to brutes.
Men who despise you, enslave you, who regiment your lives, tell you what to do, what to think, or what to feel, who drill you, diet you, treat you like cattle, use you as cannon fire.
Don't give yourselves to these unnatural men.
Machine men with machine minds and machine hearts.
You're beautiful.
I love you.
Yes.
You're beautiful.
Thank you.
Haha.
It's showtime.
It's time to buckle up for making sense of the madness.
And who loves you and who do you love?
Hey, everybody, Jason Burmes here.
And the question today is, are we marking the end officially of the quote-unquote Howard Stern era?
Now, you could argue, and I'll make that argument, that Howard Stern has been significantly less relevant the last 10 to 15 years.
However, he certainly has been a figure that when he does something or conducts an interview, et cetera, et cetera, it is carried by the mainstream.
And the narrative that you are seeing, the headlines that you are seeing that Howard Stern has now been canceled by SiriusXM is not real.
Okay, I just want to make that extremely clear.
In fact, all the way back in October, about 10 months ago now, actually towards the end of October, so I guess nine, 10 months ago now, I was with somebody who works in the Rockefeller Center, and he knew that Stern was not going to renew his contract, or that SiriusXM rather was not going to renew Stern.
He actually pitched to me.
He goes, listen, they're going to have a lot of money freed up.
You should really apply.
Hey, anybody over at SiriusXM that wants to pay Jason Burmes to do what Jason Burmes does, give me a little ring ding.
Again, we would love that.
We would love that audience out there, even though it has become more and more minuscule as the technology itself, and this is another reason that this is happening, has become antiquated.
In many ways, Howard Stern is almost a victim of his own success in the sense that he's the one that modernized what I would call podcasting, even though he was a radio guy.
And what do I mean by that?
Howard Stern not only was the first person to make the show visual, starting with the e-show and then the bigger studios.
Once he did move over to Sirius, before it was SiriusXM, and on that, he had his own on-demand network.
Okay.
So now it was becoming video, long-form, and especially when he first moved to Sirius and there were no longer the FCC restrictions.
It's modern podcasting, period.
When he's sitting down with somebody like Jesse Ventura without a commercial break for like an hour and 40 minutes, I think.
Before they even, and by the way, that's another reason that SiriusXM lost out.
We'll get into all that as well.
He modernized those things.
So look, I'm being very real.
Howard Stern, although politically, obviously we don't align, he broke my heart in that in the 9-11 era.
And there are certain things you just kind of accept.
Okay.
And even during that era, kind of post that era, Brent Hatley, who was a producer on Bubba the Love Sponges show and then a producer on the Stern show, he and I were actually pretty friendly behind the scenes on Twitter back in the day.
He left social media some years ago, but I really always liked Brent.
And, you know, he would be one of those on-air personalities at times on both Bubba and Stern.
So very integral in the show.
Here's the thing: Howard Stern now has a decision to make because what's going to happen, according to the articles, is they're going to offer him some money.
He's going to say no.
The next question is, do they get his archives for a certain sum?
Okay.
And that's probably going to happen according to the article.
But on top of that, you got to wonder whether or not he's going to continue in some fashion.
He probably will, but it's going to be, I think, a lot different from what he's done in the past.
It's been very infrequent in the past few years.
And if you think about it, you know, the $100 million deal is kind of old now.
And that's, I mean, with inflation and the time periods, there are other personalities making a ton more money.
So before we delve deeper, and we're going to get pretty deep into Howard Stern, and I'm going to go through his cultural significance.
We're going to actually talk about the first book that I ever read for fun, ever, in my whole life.
The first, other than, you know, stuff that basically, I guess this is the first nonfiction work that I read for fun.
I was into like the scholastic books and that type of thing as a kid, but like this was a pretty adult book, and it was the one I seeked out.
And I, to this day, think this book is hilarious.
In fact, I may revisit it.
So we're going to talk about the reality behind Stern, what's really happening with SiriusXM, really the future of radio media, satellite radio, I guess, and so much more.
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In fact, a lot of it.
So this is the initial article.
Bye-bye, Bowie.
And anybody, again, who's a fan like myself, that's the Baba Bowie joke.
Howard Stern's show to be canceled after nearly 20 years on SiriusXM as a $100 million contract is up later this year.
Now, again, this article admits it's not a cancel that insiders are saying that.
And look, they're talking about Stern's politics, and that hasn't helped him.
All right.
He used to be somebody that, I mean, legitimately took on the FCC, legitimately took on the power structure politically in New York when, you know, he had that faux run for governor campaign.
All right.
And the thing is that time has caught up to Howard Stern and SiriusXM.
For instance, if you come over here to their website, it's all audio.
All these shows, you know, they don't, you know, they have a little channel where they put up clips, but there's no way to subscribe to the video.
That's number one.
Number two, all the other stuff, for the most part, is mostly free.
And you pay for a service that has commercials.
Really, the only difference between regular radio and SiriusXM is that they have these commercials that are outside of every area, which is nice.
They have stand-up comedy and they have no restrictions on language.
That's pretty much the internet now.
It's pretty much YouTube or Spotify or anything else that's free, right?
Because all of it has commercials.
And all these people, you know, the question is, will SiriusXM go away altogether?
You know, before everybody had like a smart car, like everything was a screen and all the apps and stuff, SiriusXM made sense for a lot of people because it came in the car.
They gave you the free subscription.
But again, another thing, SiriusXM, remember, they started commercial free, everything one price.
And even that's after they consolidated because Sirius took over XM.
And then they had tiers and they had commercials.
Like you had a Stern tier.
Stern, in large part, probably still is a massive part of SiriusXM.
So it's going to be interesting to see if they survive.
Now, I want to talk just quickly about the cultural significance of Stern and how he's very good at branding himself.
Now, first of all, we talked about the book, which became a movie, which is a great movie.
But, you know, even Jason Burmese today, like before you get into any of the book, says also by the author, Penis, Overcoming Homosexuality, Dark Room Photography, My Life with Fabio, and Winston Churchill, The Teenage Years.
You can see the smirk on my face.
I am a big child.
And that actually, to me, is still extremely funny today.
In fact, the book is funny.
And that's the heart of it.
Other than Stern being really a great interviewer and having big guests on, what did he play into?
Well, he played into sexuality, for instance, and especially young men and taboo subjects.
That was extreme.
He played into celebrity culture, right, constantly and got a lot of those celebrities to get in there.
He got into politics.
He made fun of the media.
He, again, over the years, consistently was one of the most funny and I think intelligent people in media.
All right.
It's only when he started to get soft politically and almost turn around and turn into what he hated most.
He used to make fun of Don Imis, who did the same thing, right?
Don Imus, I was just reading this.
There's a great part talking about Don Imus in this book.
And to kind of exacerbate the point of the two things that he played up on, one of my best memories of being with my grandfather in my life is while I was in my early 20s, it was tail end of his life.
My grandmother had already died.
Now, love my grandfather.
Did a lot of great things for me.
You know, looked up to him as a great male figure, big family.
Love the guy.
Also remember him as my first, like, real big memory is that he took us to the Muppets Take Manhattan, the first movie I remember seeing in the theater as a little guy.
But tail end of his life, this is before Stern is actually on SiriusXM.
And even when he wasn't on SiriusXM, he had gotten the power because he was syndicated so far that he would extend some of these interviews past like regular commercial break times, like the hard breaks, which most people have.
And really, that's something that's just everywhere today with every persona out there, right?
And he had James Brown on.
And James Brown sitting there and he'd given a great interview.
And he starts talking about Viagra, which was like a new thing at the time.
This is like late 90s, folks.
And my grandfather turns to me.
He's like, no, yeah, it works.
And he had had a new girlfriend at the time.
And I just remember that moment and us just laughing during the interview and having a good time.
And Howard Stern is forever going to be part of that for me.
Forever part of that.
And I'm going to look at a lot of that stuff with fond memories.
In fact, one of the things I enjoyed, you know, fond memories of me with my stepfather, which maybe we didn't have the best relationship, is that late at night, like, I guess, tennish, he would start playing Howard Stern.
And we would watch that.
And, you know, again, again, you watch that.
That's modern day podcasting with a group, really revolutionizing everything.
And enjoy that.
You know, there's just so much when it comes to Stern and pop culture that I view through that lens.
And it's kind of sad to me.
You know, I never was into the whole America's Got Talent thing, but a lot of the cruder stuff and the game shows and the strippers and the midgets and the things a lot of people look down on today.
And maybe even Stern has had some maya culpas about, I think they hold up.
Even as a little kid, okay, before he had the e-show, he had this kind of variety show on WWOR-TV 9 in New York specifically, because that's where he was out of.
And again, you'd have to stay up even later.
Go watch some of that stuff.
Homeless Hollywood Squares with people paying for fingerless gloves.
Yeah, it sounds cruel and perverse.
Is it funny?
I mean, that's what he was there for, in my opinion.
I want to know what you think, guys.
You let me know what you think about Stern.
You Let Me Know 00:01:01
Is this the end?
It's probably the end for him and Sirius.
Is it the end for Sirius altogether as an antiquated technology?
Do they go some other route where they lean into video and more of the app culture?
Because they've already leaned into the podcast culture, but it hasn't really worked out for them.
I don't know.
But they can't afford Stern anymore, in my opinion.
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