Kevin O'Leary praises the Bud Light CEO's public backlash for mismanaging LGBTQ controversies, arguing that polarized social narratives alienate half the market. The discussion highlights Anheuser-Busch CEO Michael Dukakis disavowing ties to transgender influencer Dylan Mulvaney as gaslighting after the company paid her and featured her in ads. While sales cratered due to this specific campaign rather than broad inclusivity rejection, the dialogue contrasts accepting patriotic transgender figures like Caitlin Jenner against those perceived as exploiting women's rights regarding bathroom access. Ultimately, the episode suggests CEOs must own branding decisions directly, concluding with a contest offering a 2023 Chevrolet Duramax and $10,000 cash. [Automatically generated summary]
Transcriber: nvidia/parakeet-tdt-0.6b-v2, sat-12l-sm, and large-v3-turbo
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Bud Light CEO Under Fire00:07:46
Yeah, got one more show for y'all.
Got a damn good show.
Damn good show.
Kevin O'Leary.
Yeah, he threw the CEO of Bud Light under the bus.
And you know what?
He or she deserves it.
I think it's a he.
Pull up the video?
Might be trans.
I doubt it.
Well, Bud Light has become the poster boy for brand mismanagement.
It's probably a good lesson for every CEO in every sector of the economy.
And I certainly talk to all my CEOs about this because here we are talking about it in its second month.
Yeah.
I'll be teaching this one at Harvard.
There's no question about it.
When you take polarized positions on any narrative, you are going to alienate 50% of your consumer 100% of the time.
Republicans drink beer, Democrats drink beer, some believe in the gender neutrality, some don't, but they all consume your product.
So if you know that with certainty and you have billions of dollars of capitalization at stake, why would you go down that road in the first place?
And so if I were a board member there saying, show me who's responsible for this, because at the end of the day, when you go into new territory in consumer goods or services, like changing the flavor, as Koch found out decades ago, you need to own that as the CEO.
If you're the man or woman running this thing, you need to own it 100% because you can't blame it on a brand manager.
You can't blame it on an advertising agency.
You own it.
Yep, y'all heard that?
The CEO, he needs to swing.
Figuratively.
Yeah, figuratively.
Metaphorically.
Yeah, it's the CEO, man.
You can't blame it on the brands, man.
Y'all hired him.
You involved in the hiring process.
You in charge.
You are in charge of all those people that work there.
You had to have known what was going on.
But look what the, I sent you a website.
Go ahead and bring it.
This is what the CEO had to say.
Bud Light.
Wait a minute.
Einheus-Bush CEO shifts blame on Bud Light Dylan Mulvaney as not a formal campaign.
How is that not a formal campaign?
Y'all put the dude on a can.
Yeah.
But look what he says, though.
And he paid him money, but that's not a campaign.
The top executive at Bud Light's parent company, Anheuser-Busch, on Thursday disavowed the embattled company's ties to transgender influencer Dylan Mulvaney.
His sales of the beer crater.
There's a good educated white man who wrote this article.
Or woman.
We need to clarify crater.
Who the hell used that word?
Transgender influencer Dylan Mulvaney at sales of the beer craters.
Yeah, we need to clarify the facts that this was one can, one influencer, one post, and not a campaign.
Michael Dukaris told investors during an earnings call, Dukaris, which is gaslighting everybody, went on to decry the misinformation spread on social media after Mulvaney last month posted a photo of a Bud Light while in a bathtub on TikTok to her more than 10 million followers.
See, you just lost all credibility when you referred to her.
You were doing real good when you were using that word crater.
Yeah.
You paid him.
You had a can made specifically for him and you paid him money.
That's a campaign you see.
This is what y'all thought was going to happen.
Oh, oh, they believe in inclusivity.
Oh, man, the sales are going to go through the roof.
We're going to make all kinds of money.
I'm going to get bonuses.
That's what y'all was thinking.
It had to be.
Yeah.
But when, let me say this.
But when did Bud Light ever come out and say a certain group of people could not buy or drink that beer?
It was always understood anybody could drink Bud Light.
Yeah.
You don't have to do a commercial with them to prove a point that you believe in.
What y'all thinking?
Yeah.
You just did a commercial with everybody, all walks of life, and made it patriotic.
You could have thrown some lady boys in there.
Y'all had y'all hands up saying the national anthem, singing the national anthem, saying that...
Transgenders ain't doing that.
I mean, make it patriotic.
Transgenders ain't good.
Well, there's some good transgenders out there.
There's some good lady boys out there, man.
I truly believe that, man.
They're patriotic.
They believe in the country.
They love this country.
Well, that's a good idea.
Look at Caitlin Jenner.
That's a damn patriot right there.
That's a damn patriot.
What's that other one?
I forget her name.
What's the name, man?
She's a YouTuber.
Blair White.
Patriot.
That's a damn good little trans right there, too.
You look like a girl.
Hey, dude, that's a damn good trans, right?
Hey, Duke Carrie, you're full of shit.
You are, man.
That was the campaign.
Stop gaslighting, stop lying.
Own up to your bad decisions as a CEO.
I think over time, y'all are going to be able to get over it.
No, that shit is cratering.
You remember Brigstone?
You probably forgot.
Remember Briggstone?
I think we was in our early 20s at the time, but they had these Ford Explorers, right?
Oh, yeah, Tiles was exploding on that.
Ties was exploding, and people was dying in accidents.
Their sales was down for a few years, but now everybody's buying Brigstones.
Yeah.
So over time, y'all going to, y'all just got to suffer for about five, six years.
Then slowly people will forget.
You're going to have people turning.
These white people ain't going to forget about this.
I think it's over.
Everybody switched the cores.
Well, maybe y'all's only hope is Coarse Light do something stupid.
Yeah, you better be praying you put a drag queen on that.
See, the only way y'all can get over this is if Coarse Light not only puts a trans on that can, they put a black one on that can.
Man, come on now.
Then that's going to divert a lot of attention because you got a trans and the trans is black.
This is too much.
You better put a white trans on there.
You know what?
Cool, they could put a trans on that can.
Be Caitlin.
Put a trans on there.
Put Caitlin and Blair White on there.
I ain't nobody touching no damn trans.
I know Dylan messed it up for everybody.
Dylan messing it up for the whole.
I think America, I think conservatives, they good with the trans man if they're patriots.
If they patriots, they believe in the Constitution.
Second Amendment, First Amendment.
Don't matter.
If they trans and they believe in the Constitution, they believe in the Bill of Rights.
Yeah.
And if that trans is not going out here.
Yeah.
Talking about he changing pronouns, going in women's restrooms and all that sort of stuff.
Yeah.
See, there's no problem with you being trans.
It's just that you demanding everything that was established just for actual biological women.
That's what's getting y'all in trouble.
Nobody cares because if you in the men's restroom, dudes will be like, hey, fellas, we got a live one here.
It looks real, too.
Come on in the stall.
Yeah, hey, babe, calm down, man.
Look, the only problem America and a majority of people on the right half with transgender people is that you're exploiting women, which you are.
You are exploiting women.
You're mockering women.
You are a gross caricature of a woman.
Yeah, you explore everything that was meant for women.
Nobody Cares About Duramax00:01:42
That's why y'all...
If y'all wasn't competing against female, nobody actually cares about transgender.
Nobody cares about black people.
Nobody cares about white people.
Nobody cares about anything.
But when you started forcing it down people's throat, people become anti-trans.
Yeah.
You know?
I was going to say something, man, but it's gone, man.
It's gone.
Can't remember what it was.
It's probably for the better.
It was good, too.
I think I was going to change the world with it.
What?
I think I was about to change the world.
You ain't changing shit.
I was about to say some Martin Luther King shit up in here.
Oh, you aren't, man.
I was about to get up on it.
Something that beautiful you ain't gonna forget, man.
It was some bullshit you was about to spare.
That's why you forgot it.
But uh.
Nah, fuck it.
Damn good show.
Y'all going.
Y'all insolvent.
Bankruptcy is in the future.
Hey, Dave.
Hey, hey, hey.
We got a contest going.
We giving away a 20.
23.
We give it away a 20.
23.
Kevin.
Hot country.
35x time.
Tell him it's in high definition.
It's in high definition.
Got the Duramax transmission.
I think it's got a Duramax engine in it, too.
What?
It's got all that stuff.
It's just a Duramax transmission.
Man, it's got all the bells and whistles.
Ain't no damn Duramax engine.
What the hell's that?
This is just like the Duramax transmission.
Man, you crazy as hell.
They build them both.
Hey, whatever.
When you win the truck, we give you $10,000 in cash, too.
All you got to do to end the contest, go over to my website and buy something.