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May 19, 2025 - Fresh & Fit

01:27:50

The Truth About Content Creation Ft. Mr Organik

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Time	Text
	And we are live.
	Welcome back to the show, guys.
	Mr. Gank in the building.
	We're going to come into content creation.
	What to do, what not to do.
	The good and the bad.
	Let's go.
	If you're leading, I will never tell the star.
	What's in the world?
	And we're back.
	Welcome back, guys.
	Listen, Myron's actually in New York with...
	I don't see a special guest.
	He's doing a show with the guest himself about Diddy, so tune in for that as well.
	But we're going to cover today called The Creation.
	It's organic, bro.
	We've been in the game for, what, five years?
	Six years?
	I've been in eight years.
	Eight years.
	Eight years was in April for me.
	Me and my daughter Slim.
	So eight years full-time, and it's a hell of a rollercoaster, brother.
	Yeah.
	You know what I'm saying?
	So it's funny.
	I actually saw your videos back in the day.
	With the car stuff.
	Yeah.
	Of course, you and Tall Guy, the guy's killing it on YouTube.
	Right.
	And obviously, I love cars, so I was like, oh, these guys are my demographic, killing it in the game.
	Right.
	But just for the audience watching, how'd you get into, you know, YouTube and all that stuff from the very beginning?
	Yeah, the beauty of it was, like, I always had that personality.
	Right?
	I was trying to do music.
	I was doing clothing even before I got on YouTube.
	Basketball, too?
	Basketball, everything.
	You know, streets, all the nigga shit.
	You know what I'm saying?
	But once I understood...
	That you can make a lot of money in social media.
	I was very intrigued about it.
	And just so happened my dog Slim, he was doing the same thing.
	He was locked up actually and was watching people do car reviews like white dudes.
	I'm like, man, when I get out, I'm going to do YouTube, do car reviews.
	So he was telling me about it.
	I'm like, I didn't get it.
	But I knew you make money from social media and YouTube and stuff.
	We talked about the story before, but he was the first one that jumped into it.
	He bought a Hellcat and it just went crazy.
	And mind you, I...
	I was already doing music and stuff, so I put out music videos.
	I wasn't doing no good views and shit.
	But he'd do a little review on his card.
	He was doing $10,000, $20,000.
	I'm like, dawg, that's good.
	At what point did you figure out that you can get a lot of money from creation of content?
	How I figure it out?
	Yeah.
	Slim was doing it for like a month.
	And his nephew told him, hey man, it's something called assets on YouTube.
	How you got paid?
	He's like, nah, he didn't know what it was.
	He didn't know how to transfer the money.
	And his nephew told him, he got his little asset thing, sent it in.
	He came back like a week later.
	He put the code in, boom.
	And he had $800 for that month, his first month.
	But what sparked my brain, because once again, I come from a hustler mentality, his car payment for his Hellcat, which is an $80,000 car, was $800.
	So I was like, dog, you did this for one month, just sitting around doing these videos, you got enough money to pay for an $80,000 car?
	In your first month, it's on.
	Light bulb came on.
	I'm in.
	Yeah.
	And from that day forward, we was doing videos every single day.
	And then for me, I was already watching YouTube.
	I was a consumer of it.
	So it was a guy named Star.
	If I don't know, it's called the Star Report.
	He used to be on Hot 9-7.
	He a crazy like this jockey, right?
	So I used to watch him all the time, all the time.
	And he was going live every night.
	And people would send donations in.
	So I was watching this shit.
	So once I got on YouTube, I'm like, I'm going to do the same thing.
	I'm going to go on live, see people hit super chats, and shit to see if I can make money from that while I'm doing my vlogs.
	And it worked.
	Like, my first time going there, I made like $150.
	Let's go.
	Once again, I'm like, $150, if I do it every day, times 30. See, as men, whenever we make money, we're like, okay, we do it 30 days in a month, we can bank this shit out.
	Yeah.
	And that's how I instantly was making money.
	Now, mind you, I probably had like 500 subs my first month, but I was making like $100 to $150 every single day on live stream.
	That's not bad at all.
	I'm selling $500, $600 worth of merch in this month already the first month, and then my ad sense was coming in.
	So I was making more money than a job my first month in YouTube off the rip, so it was up for me.
	You have freedom.
	Freedom.
	Guys, by the way, mention in the chats, if you want questions answered, live Q&A.
	Put it in the chats on, I believe, what is it, Bills?
	Yeah, or Castle Club as well.
	So, when you were coming up as well, obviously speaking, you saw what it could do with the money and obviously the freedom, but what made you say, you know what, I'm going to go all in, because for me, example, right?
	I did short vlogs during the day with my dog, of course, in the car.
	That didn't do too well.
	Then I started doing gold digger pranks.
	That shit took off.
	And I was like, okay, this is working for me.
	Let me keep doing this shit.
	And then I started checks coming in.
	2K, 3K, I'm like, damn!
	Right.
	From this gold digger prank, this shit's crazy.
	For sure.
	So when did you start going all in, like, fully, you know what, I'm gonna do this as a full job?
	That's a great question, because at the same time, I was still doing my basketball training job as I first started.
	And I was doing pretty good, but I still was scared to go all in.
	And to be real, and to be real transparent, I was...
	Going crazy, like going downtown, getting the girls and doing live stream.
	I was doing live stream at the Basketball Academy, having girls up there showing asses in the Basketball Academy.
	So, like, some of the kids' parents are, like, calling up there complaining, like, this guy's crazy.
	What is he doing training our kids?
	You what?
	Yeah.
	So it was, like, the summertime came, and that's when we made the most money.
	Like, we do all the basketball camps, and I don't want to let it go.
	I'm making good money, 25 hours for every session I do, and I'm doing YouTube.
	I was double-fisting the money.
	That's not bad at all.
	So I'm like, man, I'm not going to let this go, and then this ain't guaranteed.
	Yeah.
	But I type got fired, borderline quit at the same time because the summer schedule came.
	They had me on, like, one of the camps, only one.
	I'm like, what's up?
	Damn.
	They're like, bro.
	And my dog, Rod, shout out to Rod, he's one of my best friends.
	He's like, listen, bro, you're making so much money here, bro.
	You got Hillcats and shit.
	You're doing good.
	Like, you're playing around.
	It's going to be all or nothing.
	And I'm not going to allow you to just jeopardize your freedom for this job.
	So I'm kind of forcing you.
	You're going to do this once, Kemp, or you're going to go all in?
	I'm like, fuck.
	So I just went all in.
	And Slim already did it a month before me.
	In a nice way.
	Listen, nigga.
	They did the Slim too.
	They like cut his hours down too.
	You know what I'm saying?
	So they already did the Slim quick before me the month before.
	Keep it real.
	Yeah.
	When they saw you making the money on YouTube, they was a little bit jealous.
	Yeah, because you got...
	Why do you think this could get money for here and here?
	Nah.
	I think it kind of was because I'm telling you.
	Because me and Slim pulling up Hellcats parking sideways in the parking lot.
	That's $80,000 car.
	And I had the big truck.
	So I had a fucking $60,000 truck and an $80,000 Hellcat still working there.
	So I'm making dumb money.
	You know what it was for me, bro?
	What?
	So, okay.
	Story time real quick.
	Shit.
	Back in 2015, I got my first job at AT&T, at Chick-fil-A, right?
	So, I had the idea, I'm going to put on my license plate, CO Life.
	I'm going to lock it in, so no one can have it but me.
	Man!
	But my car was a 2002 Toyota Camry.
	So I go to buy a pair here, get the car, put like half the money down, I'll pay it off in a year.
	So get this, right?
	I'm legit, like, happy as hell.
	Got my first car in America.
	Let's play it on the car.
	Pull it to work.
	You know what the nigga said to me?
	What'd he say?
	See, yo, what?
	Nigga, you a bum.
	Oh, shit.
	Smoked you.
	Deadass, right?
	All day.
	Yeah, that's boiled.
	I'm like, damn, nigga.
	This is terrible.
	But I said to myself, you know what?
	I'm gonna wait.
	Put this on a fucking Range Rover.
	Pretty soon.
	So within three years, bro, at my tech job, I bought a Range Rover, put that bitch on.
	Nigga was like, oh, shit.
	Fresh is living big, bro.
	Like, he's doing his thing, Range Rover.
	But I can see the jealousy seeping in, like, slowly, bro.
	And I was like, damn.
	They watching me now.
	For sure.
	So whenever you start making big purchases, people are like, wait, hold on.
	What's he doing over there?
	Yeah.
	Always, bro.
	A pocket watching.
	And it was a gift and a curse.
	And I didn't complain.
	I accepted it.
	And I went all in.
	I heavily had no choice.
	And yeah, so even at that time, it was like, dog, I had to upgrade everything.
	So once I quit, I just went all in.
	I didn't give a fuck.
	I got the bigger crib, you know, and went 24-7, bro.
	And it changed my life.
	Do you think that people are scared to start Christian because they're like, you know what?
	If I start, I might fail.
	It won't work out.
	Of course.
	That's the main thing that people hesitate on.
	They want to try.
	That's true.
	You know, don't worry about failing because shit, where are you going to go?
	Back to where you started?
	That ain't nowhere.
	But where can you go if it works?
	To the top.
	And that's the mindset that most people don't have, is that they're thinking of the fail instead of the win and the victory.
	And that's what's going to take you there if you're thinking positive.
	So that's what I did.
	You know as well, the story of Mr. Beast.
	Yeah.
	He started doing creation a couple years ago, and for seven years he didn't make any progress.
	Right.
	So I know most of us would have been quit at that point, but he didn't give up at all.
	So that's fucking testimony right there.
	So let's say real quick, someone's watching right now, they want to start content creation.
	There's YouTube, Twitch.
	Let's say Snapchat, Facebook.
	Where should they start?
	And let's cover each platform, what it does.
	Yeah, the most important thing is whatever you're consuming, you could be part of it, right?
	So it gives you a place of, okay, they're doing it, I can do it.
	I already watch it all the time, so I basically know how to do it.
	You too.
	So yeah, whoever you're watching, copy them, basically, whatever you like.
	So that's where you start, you know what I mean?
	But at the same time, you got to know the other platforms are your commercials, especially like TikTok, Facebook, Instagram.
	Those are your commercials to your YouTube.
	But yeah, YouTube is the most important one, I feel, unless you're a streamer.
	So I never really was no diehard streamer.
	I used to go live on YouTube, but diehard streamer, whatever they're doing now, there's Twitch and all that.
	I never got involved, so I really don't know.
	But if you're a Twitch person, you watch Twitch all the time, then damn it, start!
	Turn on the camera and fucking go.
	But truly, as a real creator, you have to start with YouTube.
	Point blank, period.
	So YouTube is the hub because it's the marketing central spot for creators.
	I would argue that with YouTube, you get more reach organically.
	Because obviously it's Google, search engine, you type it in, your videos come up.
	Granted, though, if you're a streamer like you said before, Twitch would be your main thing because Twitch gives you a lot of live feedback.
	You get subs, you get memberships, all that stuff, and emotes.
	That's a huge thing for people that are live streamers and their audience.
	Granted, though, let's say you're more of a long-form content person.
	You can use YouTube or Facebook for content.
	And it's because Facebook has a lot of payouts.
	Sure, dude.
	Because, remember, it's a boomer type of vibe where all the people on the platform are willing to spend money.
	Oh, this is out of my grandson.
	I'll go buy this.
	So they're spending money all the time just staying at home doing nothing.
	Facts.
	Versus people on YouTube.
	It could be any demographic.
	But I would argue that with YouTube and Facebook, they feel pretty much like the most.
	With Snapchat, of course.
	For sure.
	Snapchat is a whole other thing, too.
	Different game, bro.
	You make a lot of bread on it, too.
	You just got to post over 100 times a day and get those stories out.
	It's very important on Snapchat.
	But if you got that creator star, you make a lot of bread on that.
	I remember, shout out to DDG for this one.
	He used to do three vlogs a day.
	And I was like, wait a minute.
	Crazy.
	Three vlogs a day?
	That's insane.
	But he showed his revenue after that.
	Bro.
	He was like, what, 21 years old?
	Yeah.
	Banking with three vlogs a day.
	Facts.
	Same thing with Snapchat.
	You do multiple posts a day, the right ones, with a girl in the thumbnail, kill that shit.
	Bang.
	And yeah, that works for certain people, you know what I mean?
	Yeah, some people, yeah.
	If you're in that algorithm, you're good.
	If you got a lot of kid followers and things like that, and you're kid-friendly, your algorithm go through the roof and your shit get pushed more.
	Yeah.
	So as for me and Slim, we was grown black niggas.
	You know what I'm saying?
	Older.
	Older, yeah.
	We're older.
	I started when I was 35. And I ain't doing no pranks.
	I ain't doing no family channel.
	We're doing cars and lifestyle.
	So we had to crack a code that was never there before.
	Again, you know what's funny?
	Right.
	We never got manual for this shit.
	It's like, you come into the content world, your content, but it's like, wait, hold on a second here.
	There's no like A to Z of what to do.
	Right.
	It's more like, figure shit out on your own.
	Yeah.
	And then it's like, okay, I made a mistake here.
	Made a mistake here.
	Oh, shit.
	Right.
	It's your business, so you gotta handle it.
	For sure.
	How do you handle mistakes in creation?
	Because I know it's not easy, bro.
	Yeah, because once again, me and my dog Slim, we was original for what we did.
	For the lifestyle, grown men, car stuff, Hellcats and Corvettes and things of that nature.
	Y 'all inspired me, bro.
	Appreciate it.
	Think about it.
	I was watching you at my job, working at a computer desk, saying, damn, one day I want to be like this.
	Freedom.
	Nice cars, lifestyle, and girls.
	Yeah.
	Look at me now.
	You did it all.
	Did it.
	Man, listen up.
	I'm going to keep it real with y 'all, man.
	Precious, the DME shit.
	Yep.
	He's standing by niggas' cars.
	That ain't your car, nigga.
	Get out of here.
	He at the heat game.
	I'm like, I see you, Chep.
	I see you at the heat game.
	I said, nigga, you going to get it one day.
	I always kept it real with you.
	It was real.
	You did.
	And you did it.
	You know what I'm saying?
	So he always had that higher frequency of thinking and believing, and he accomplished it all shit.
	Once again, he had more shit than me, which is a blessing.
	And that's good to see, because it ain't no competition at all.
	Cooperation.
	But see, I saw what you did with Slim.
	You had a team.
	Facts.
	It was two guys.
	No, just one.
	It was two.
	Two.
	And two's better than one.
	Facts.
	Yeah.
	And that's very important.
	And it's like opposite.
	So like how you and Myron is is how me and Slim is.
	Yeah.
	But we drove each other.
	We put each other in great situations.
	He came with this.
	I came with that.
	And we took it to the top.
	Isn't it funny?
	Me and Myron and you and Slim.
	Yeah.
	It's like we're like polar opposites but the same.
	Facts.
	Because Slim is more like...
	Myron, I'm more like you.
	Facts.
	That shit's crazy, bro.
	It's crazy, yeah.
	We knew that when we first came on the ship.
	We always talked about that.
	It's a similar but opposites.
	You know what I'm saying?
	Can you talk about how people try to divide you all the time?
	Like, oh, he's better than you.
	We're better than him.
	Break up that team shit.
	Yeah.
	From the seed, right?
	Because once again, I'm older.
	I'm older than Slim.
	You know what I'm saying?
	By a lot of years.
	Oh, shit.
	Yeah, so like, I told him earlier, because I've been around celebrities.
	I've been around...
	Top-level basketball players and shit like that.
	And they'll have me around.
	But once they see I get all the bitch, I get all the attention, they try to throw you out.
	Because you can't beat the God.
	So, no matter what, the money ain't gonna overcompensate my glory.
	So, like, I said, tell Slim, like, bro, we doing this shit together.
	I'm telling you, niggas gonna hate.
	They gonna say, I'm trying to take your shine.
	They gonna goddamn try to put us against each other.
	And Slim was so real, like, bro, I don't give a fuck what they talking about.
	He said, dog, I know you a star.
	Because he used to always put the camera on me when we used to vlog and shit.
	I'm like, dog, dog.
	He's like, "Nigga, go crazy.
	This is what you do." He always thought I'm gonna be bigger anyway.
	He's like, "Nigga, you gonna blow up, then I'm gonna come behind you." It just so happened he went bigger and better than me.
	Pause.
	Yeah, no homo sapien.
	But I went and got the money faster, 'cause I was more of the money guy.
	So we both won.
	But he never hated, he never gave a fuck, he didn't listen to nobody, and plus I prepared him for it.
	He listened, he took heed to it.
	He always said that.
	Like, "Dawg, you said this, people hit me up, talking to me, he's taking your shine." 'Cause once I came on this channel...
	Everybody like, dog, organic's so funny.
	He's the man.
	He's taking over.
	And he kept saying, nigga, put it on you.
	He never said, nah, it's my shit.
	I'm like, dog, put it on you.
	I'm trying to stop this shit.
	He's like, nah.
	So it comes with it.
	But you got to have a person that's sturdy in themself.
	And they know who they are.
	And they know who you are.
	And that's how you win.
	It ain't no INT, bro.
	You can't win championships by yourself.
	Sheesh.
	You know what I'm saying?
	That was clean.
	It was important that we had those conversations, and he understood it, bro.
	And he just motivated me, and I motivated him.
	And it's still like that to this day, dog.
	We still neck and neck like this, the homo sapien.
	We still two-headed dragon, bro.
	Where's he now?
	He's still in L.A. Yep, married, and he got a whole shout-out to Barrett's Automotive.
	He got his own car wash company and products.
	And on top of that, man, the dog is a legend because we started off doing the car a few shit.
	He backed to it.
	Now he gets every single manufacturer a few cars.
	Nigga, he got every...
	I mean, Lamborghini, the new shit.
	Maserati.
	We're talking about the BMW, Cadillac.
	They sent him to Sweden to review Kia's and shit.
	He's doing it at the high level.
	Once again, like Myron, he did it the smart man, the white man way.
	You know what I mean?
	So he's doing it major, man.
	Shout out to Slim and Barrett Automotive products.
	Shout out to him, man.
	Yeah.
	We got some chats here, Bills?
	Yeah, we got one.
	Cool.
	And then Speedy523 says, I love to do social media content creation.
	I'm talking about the history of jewelry and to study why people wear jewelry.
	Man.
	Any tips on getting started with zero experience?
	I'm building a team.
	Help you start.
	That's a good one.
	That's a great one.
	We both experienced the jury game.
	Oh, man.
	And the jury game in itself is such a dynamic and, like, sinister place that people don't know is hitting gems.
	Diamonds and a lot of diamonds.
	Oh, yeah.
	Natural diamonds.
	Oh, Moise at night.
	So they got, yeah, the VS1s and the S&Is, all this finagling ass shit.
	We saw a little baby got finessed.
	He bought it.
	Listen, bro, the jury game is crazy.
	And if you're not aware, you may get finessed.
	Right.
	And if you've got vital information, it's so needed.
	Because people don't know these things.
	They don't know about the gold.
	They don't know about it be hollow just on the outside of the gold.
	You get it tested.
	You know what I mean?
	Or they say it's 14 karat.
	It's really 12 karat.
	And there's so many things to it.
	So that's actually a good genre to enter to.
	Well, I'll tell you this.
	The dude is going to hit your ass.
	Because if you expose them, they're going to be mad.
	It's like they're musicians.
	You can't tell the tricks.
	It's true.
	And it's funny, the industry itself is so corrupt, man.
	But no, I think it's a very good idea because at least you can have a new narrative on the scene.
	And of course, anything new and unique has its own audience.
	Yeah, I always wanted to do things with jewelers.
	Almost like...
	Like, damn, it's like I want to do like, you know, called Icy.
	Like you go to the jewelers and break down the jury and all that shit.
	I always, because I'm obsessed with jewelry, you know, I'm from the streets.
	Yeah.
	So I love jewelry.
	But I always wanted to do something like that, how they do with like shoes and all that shit and really go to them, break it down and tell all the inside of it.
	Interview the jewelers and rappers like what type of change they got.
	No one really did that shit the way I do it, you know what I'm saying?
	Yeah.
	I had to deal with a guy who wore a different chain.
	Every time I go out.
	Yeah.
	For the free ski.
	Of course.
	But I don't like jewelry that much anymore, man.
	Yeah.
	I'm kind of over it.
	I went back on it.
	I stacked back on it a little bit, but I got to deal with a jeweler.
	So I get the inside.
	See, now we get deals.
	It's smarter.
	After you done blew $400,000, we're going to get into that.
	We're going to get into that.
	Yeah.
	How that's feeling when you got to sell your shit, because I had to sell all my shit.
	Happens.
	Now, I got a good jeweler that I work with here that I guess, you know, like the diamond shit is the worst shit to buy.
	Yeah.
	But I get my shit when somebody sold it and I get their price.
	Oh, shit.
	Exactly what he paid for it.
	No way.
	You see what I'm saying?
	So that's my technique.
	So guys, what he's saying is, normally when you go to a jeweler, right, you buy the chain at cost.
	Right.
	So not at cost.
	Not at cost.
	At retail.
	Yes.
	So let's say this, let's say a chain cost like that one.
	Uh-huh.
	Let's say 60K, right?
	Right.
	You go back to the jeweler and say, listen, bro, I want to sell this chain.
	Uh-huh.
	He going to say.
	25-30.
	Oh, yeah.
	Half off minimum.
	Minimum.
	So mind you, you lost 30K right there and then.
	Yep.
	So you're saying the jeweler has to deal with him where he's going to buy the chain at cost.
	Right.
	20-30K.
	Yep, and he showed me this shit on top of that, too.
	That's pretty good.
	Yeah, on top of that, too.
	My ex-chick was a lawyer, so I had a certain thing written up for every time we get something that I can get it back, if I sell it back for the same price I bought it for, that they signed every time I buy a piece of jewelry from this particular guy.
	Damn.
	And he agreed to it, so.
	You know what I'm saying?
	Even watches.
	Like, I got my factory watches, but I like to bling this shit look cool.
	But I got it for his bought price.
	You know what I'm saying?
	And if I sell it back, you gonna buy it back, nigga?
	How much you pay for it?
	Simple as that.
	That's smart.
	But before that, bro, it was like, whatever.
	I didn't give a fuck.
	I was going in there buying whatever they say.
	Yeah, I feel like when you start making money, it's kind of like everything that you wanted to do.
	Without the money, you want to do now.
	You got to get it out of your system.
	Yeah.
	And then on top of that, too, you want to stunt.
	You don't want to be bargaining.
	I want to bargain.
	Give me that.
	I ain't regular.
	Yeah, I don't want how much to call.
	I ain't don't worry about the call.
	Give me that, that, that.
	Run, get up, bitch.
	I want to show you, and I'm coming back cash, ho, with the duffel bag, nigga.
	I remember, guys, Organic bought a Corvette cash.
	Sure did.
	Bro, bro, bro.
	Hold on.
	Hold on.
	Dude, you went to the dealership with a duffel bag full of $100 bills, right?
	Well, there's some 20s in there, too.
	I'm like, who's calling that?
	I watched a video like, this is inspiring.
	But wait a minute.
	I did it for the spectacle and I did it for my people.
	I knew what that would do.
	'Cause I always did my blogs and my content as if I was watching me.
	'Cause that's my biggest goddamn regret in life is that I am me.
	'Cause I couldn't see me be inspired by me.
	I know it's narcissistic, but damn it, I'm being truthful.
	If I was watching me and I was watching this nigga do all this shit, oh my God, I would go crazy.
	I look at it from the outside looking at me.
	I'm like, this is going to inspire my people.
	Fuck all that.
	Let me go.
	You know what I mean?
	But can I mention, right?
	You can take it two ways.
	Yeah.
	So for me, it was like, I saw him doing well.
	I'm like, all right.
	I'm not Mr. Organic.
	Right.
	I ain't not tall, nigga.
	I ain't not buff.
	Yeah.
	But I can get my own.
	For sure.
	One way or another.
	Or I can look at it, for example, like, okay, I'm in on this nigga.
	Yeah.
	He's better than me, taller than me.
	Fuck this nigga.
	For sure.
	So it's...
	How do you approach the person?
	But I think if you learn from the person what they do, play through your life, you can still win, bro.
	And that's my gift and my curse is my aesthetics.
	But what people still got to read is, dog, I still didn't get successful until I was after 35. I had my ups and downs.
	It still was a grind.
	I got every attribute every person would dream of.
	I may get all the women I always wanted, but for the money, it still was a grind and learn it and grow it.
	So you can't look at somebody's blessings and count it like...
	Like, damn, fuck him.
	It still was hard as fuck.
	It's still hard as fuck right now.
	Because I know a bunch of tall guys that broke.
	And then it's harder because now you a tall, broke motherfucker?
	You ain't playing sports?
	Make a seat coming from a mile away.
	Broken tall.
	Because now you gotta, you gotta, like...
	Just because you're tall don't mean you're going to be cool doing a lot of talk.
	You know what I'm saying?
	There's only two motherfuckers I know that's really like that.
	There's only two I've ever seen.
	You know what I'm saying?
	Me and my dog King.
	King.
	That got that full aura at tall level.
	Bro.
	It's different.
	Epic.
	Yeah, and only a few.
	So, like, don't get it misconstrued.
	Just because you're tall don't mean you're that nigga.
	Yeah.
	But if you add that, the extra attributes to you, you're immortal.
	You know what I mean?
	I got, I tell both of us, I got the Napoleon complex as a big nigga.
	So listen, I couldn't imagine if I was 6 '3".
	6 '4".
	Yeah.
	With my demeanor.
	It's over, nigga.
	But hey, you know what?
	I'm still six feet in some shoes.
	Hey, you know when people say that?
	You know what I say when they're like, man, if I wish I was your height, I don't wish for nothing.
	Yeah.
	It's nothing I wish for.
	I got every single thing.
	I never...
	And I'm a bald nigga.
	I never liked hair.
	I wear hats all the time.
	You can see me in fucking seventh grade with a hat on.
	I always wear hats.
	Oh, shit.
	So you can't be like, oh, wish you had hair.
	No, I didn't give a fuck about no hair.
	I'll take a Fabio if they gave it to me, though.
	I ain't gonna lie.
	I'll take it, but it's not like, man, only if I had hair.
	No, it was nothing I wanted.
	It gave me anything.
	Oh, your socks used to wear.
	He mentioned...
	I got the one-to-one on right now.
	Show the feet, man.
	No homo sapien on the feet.
	The feet finishes.
	But I got the one-to-one socks on right now, brother.
	I love socks.
	Those are conversation pieces, by the way.
	So we mentioned YouTube, Snapchat, Facebook.
	But what about Rumble, man?
	Because Rumble's a platform that if you've got free speech on your mind, that's your whole shtick where you want to say what you want to say without any bars being held back, Rumble's the way to go.
	Let's cover money as well.
	Yeah, we got to.
	So the money part is important.
	Very.
	Guys, make content.
	It's cool and all, but this is the business, right?
	Where are you going to get?
	This is Money Mondays, man.
	How are we going to get the money up out of here?
	Exactly.
	So as a business main, you've got to understand how to make money.
	Right.
	So, obviously speaking, it's a fun job, so to speak.
	Job.
	But at the same time, it's like, alright, I can make content, get some views, but that don't mean it's going to pay the bills.
	Right.
	Because, you know, nowadays, views are cool, but the metrics change to subs, monetary gain up front.
	How much are you valued as a creator?
	Because you can get a lot of views, but can you sell?
	Yeah, see, that's the problem with a lot of people.
	They just want to be cool because they haven't been cool their whole life.
	So they'd be happy and high off the clout and off the views.
	But once again, I came in the game.
	I want the money.
	I came straight for the money.
	So what you have to do is build a brand and understand that is the most important thing.
	And that's what I did.
	And actually, I wrote a book, How to Monetize Your Lifestyle, you know what I'm saying?
	How to be a successful YouTuber and entrepreneur and make sure you go to Amazon.
	Amazon?
	Mr. Organic, organic season greatness.
	His book?
	Yeah, and it's audio.
	I got three books I put out, but that's the first book I put out because everybody kept asking me how did I make so much money so fast because I did these things.
	And what did I do?
	I came in already with a clothing line.
	So I had a product for service right away.
	So if I had 500 subs, even if 10 of them people bought a t-shirt or hoodie or sweater, that's paying for my car insurance or something.
	That's the master of manifestation.
	That's book three.
	It's a lot of series on there, man.
	And I got a coloring book for the kiddos, man.
	You know what I mean?
	Yeah, so have a product and service at the same time.
	Whatever it is, come with something.
	Because the views translates to sales, and that's very important.
	So what I did, I had to close the line, and also I understood the power of shout-outs and things like that, and live streaming.
	As you guys know, you use the biggest super chatters in the world.
	That super chat is very important.
	That connection to your audience is super important.
	100%.
	So that's the most important thing, is how to monetize your lifestyle.
	Fuck them views.
	Don't try to go viral doing some dumb shit.
	You ain't got nothing to sell.
	So here's some game, just to add to your point.
	So there's views, which leads to iSense.
	Then there's also, as well, super chats, which are from supporters donating to your show.
	Then there's, of course, deals.
	Oh, yeah.
	That's the best.
	And then there's subs, too, as well.
	I would put it as a tier list, right?
	S tier is a deal.
	A tier is subs.
	B tier is super chats.
	C would be AdSense.
	Because AdSense goes up and down.
	You've got a good month, a bad month.
	It's never really fully stable.
	Yeah, that's dangerous.
	It can be, but you've got to be there every single day.
	And that's too dangerous to depend on.
	You know what I'm saying?
	You will lose your fucking whole life trying to depend on AdSense.
	Yes.
	But on top of that, we can't forget the brand, having a product, service, or clothing.
	Okay, so where'd you put product and service?
	I said that's right under deal.
	Cool, right under deal.
	Alright, so...
	For example, let's say we're going to go with deals first, right?
	Because that's where the money is for the most part.
	For sure.
	You know, let's start from the bottom first because that's too much sauce right there.
	Right, that's too much.
	We've got to walk about the mouth.
	Yeah.
	So let's start with the actual AdSense.
	Okay.
	You're on YouTube grinding or Rumble or a certain platform and you're doing well.
	Yep.
	What's most ever made on YouTube in a month, you would say?
	I'd say in a month, straight YouTube AdSense is $25,000.
	Okay.
	Yeah.
	Item Super Chats.
	Added super chats.
	No, that was in totality.
	Okay, everything?
	Because I never made that much.
	I never was like super crazy with numbers on YouTube.
	It was the merch.
	It was the merch that made me.
	So my highest month in merch, I made like $55,000 in a month.
	So let's say everything together, merch, AdSense, $70K.
	Yeah.
	Cool.
	So imagine this, right?
	Imagine your entire income is based off of only AdSense.
	Right.
	And you're making, let's say, journalists here, $20K a month.
	Yep.
	Cool.
	You do well three months straight.
	You make 60K.
	You're good to go.
	All of a sudden, the algorithm changes.
	Or they say maybe the content is not the same anymore.
	And then they argue, oh, well, we're going to change the algorithm to this or that.
	For sure.
	Now you're making 7K a month.
	Yeah.
	And amongst those three months, you wouldn't have got a new crib, got a new car.
	So now, lifestyle inflation.
	So you're thinking, all right.
	I'm killing it now.
	My job is fucking more than a year.
	For sure.
	And I made it in three months.
	So I'm chilling.
	I'm going to get the condo.
	I'm going to get the car.
	Got to.
	But with AdSense, it's kind of like, ooh-wee.
	Yeah.
	So before you know it, you're like, shit, I made 7K.
	I got all these bills.
	Yeah.
	So tell them about lifestyle inflation.
	Yeah.
	And then how you should monitor your AdSense because it's very important.
	Yeah, it's very important.
	But at the same time, you want to live your life and you've got to feed the business.
	So if your business is the content, You must divulge enough money into it to make it grow.
	And that at the same time can be shaky too because the more you put into your content, into your business, if the ads shift on you and you still got to maintain that life, if you've got a bigger house or a better car so people pay more attention to you, so your views go up, but once the views drop, you still got those bills every month.
	So you've got to be on point with that.
	You know what I mean?
	But you can't be afraid to take the risk though because the risk would got you there.
	So if you start getting scared and stagnant because your algorithm will go down, So we've got a lot of creators that Are still in their same crib.
	Yeah.
	No improvements.
	Okay.
	And they wonder where they're at.
	That's what I'm saying.
	And then they get mad because like, wait, why did you do better than me?
	Right.
	We put money back into the business?
	Yeah.
	Every single month.
	Facts.
	What are you even doing?
	Hoarding it?
	Oh, this is my money.
	Bro, you gotta spend to win.
	You gotta spend to win and pay attention to it.
	You can't be like extra like damn Scrooge McDuck with the money.
	Because at the end of the day, that money's gonna go down.
	You still gotta pay bills, right?
	And then of course inflation hits, that same dollar ain't gonna be worth the same next year.
	And you did nothing with it.
	Unless you a super stock market guy, you know all this business shit on the outside, then damn it, you can do something with the money.
	But just sitting on that money and thinking you're gonna grow your business, you're not gonna do it.
	So you gotta take calculator risks.
	In the beginning, You take all the risks.
	Bucket all, balls to the wall, seek a swim.
	But once you start making that 20-20 a month, now be smart with your risks, right?
	You still gotta take them, but make sure you take calculated risks and don't be stagnant because you must go.
	You can't stay the same in this game.
	To be a creator, you must evolve.
	You must, you know what I'm saying, change it up.
	Okay, so let's add in now, we cover AdSense.
	Let's cover Super Chats.
	Super Chats.
	So that's another amazing feat.
	I think for most people, It's possible you can get Super Chats for your audience if you live stream.
	Here's the thing about Super Chats though, as you're probably going to say too.
	It was up and down as well.
	For sure.
	So you can have a good week where you're killing it.
	You're cooking the entire time.
	They're like, oh, I love you, bro.
	Yeah.
	You make me go up.
	What's most favorite you made in a week in Super Chats?
	Man, a week in Super Chats.
	Probably like 10,000.
	10,000.
	Yeah, 10,000 a week.
	Sheesh!
	Yeah, like it was crazy.
	I was making like 2,000 a day.
	That's a freaking Don't the Monco.
	I ran down a lot of girls in there, they was running around with my guns in the video, Bro, you know what's funny?
	The most stupid shots I ever made was with Miranda.
	Yeah.
	I did a stream with her, bro.
	Dude, I don't know what it is, but niggas...
	Yo, bro.
	I kid you not.
	Shout out to Miranda, by the way.
	Yeah, he love Miranda.
	Yo, bro.
	I was like, wait a minute.
	I just put a girl in the video.
	Niggas was like...
	Especially interacting with them.
	Like, they could talk and make her do shit.
	Because that's what I was doing.
	Like, man, hey, I get 500.
	I make her take these motherfucking shorts off.
	Like, you know what I'm saying?
	I was doing shit like that.
	Like, you know what I mean?
	And they loved it.
	So that was all right.
	I'm going to put a girl in.
	Most of these videos.
	Yeah.
	And bro, the views went up, the money went up.
	Yeah.
	So adding that little sprinkling there, push it up, bro.
	Yeah, so super chats go crazy, bro.
	But at the same time, you depend on others to, you know, donate their hard-earned money, which is appreciated.
	But if you've got the same people doing it, let's say super banked up, it's like, how long can they really do it?
	Yeah.
	But also, if they believe in your vision and they believe in you as a creator, they'll support.
	And it's funny because, let's say...
	You changed your life.
	Yeah.
	Like, you made them a bunch of money.
	Yeah.
	You made them get through a crazy divorce or a crazy girlfriend, and they're free now?
	That old bro, I owe you, bro.
	For sure.
	Yeah.
	And so, for me, why my shit was doing so well, because I was giving them content nobody else was doing on YouTube.
	The king of downtown.
	Legendary.
	I'm cussing.
	I'm showing the women.
	Like, no one was doing that, and I was getting demonetized.
	Yeah.
	So, like, I'm not cutting out none of the cuss words, so I'm like, dog, I'm giving you these vlogs nobody else is giving.
	When I go on live stream, don't be something to keep it going, because I got to keep the lights on.
	My people did.
	So if you give them a service, they will...
	That's why real supporters are so important in this shit.
	How'd you handle getting demonetized back then?
	Because, bro, you got demonetized before us.
	Yeah, you remember that shit?
	And you used to do Super Chats on a different program.
	Damn right.
	You got a good memory, champ.
	That shit hurt it because that was my number one resource of money at the time was my Super Chats.
	And people was hating on me.
	I was getting trolled and flagged back then.
	So I got flagged for no reason.
	I had two strikes for like eight months.
	So I couldn't go live on my main channel.
	So imagine that.
	This is my main source of income.
	It's my Super Chats.
	I got two strikes.
	One more, you're out.
	One more, I'm out.
	I don't know what the fuck going on.
	I can't go live.
	My money gone.
	I had to make another channel just to go live on.
	And then on top of that, I'm still putting out vlogs to keep them going.
	Like, you know, shaky vlogs.
	What if it's get another strike?
	Nigga, it was hard.
	What?
	So it was devastating, bro.
	But I just kept believing and kept working hard.
	And, you know, I persevered.
	But it was no joke, bro.
	Little do people know.
	Okay, I wagered the audience here to tell me real quick.
	If that was you, would you actually...
	Survived that because most people would have been like, fuck, bro, it's over.
	Yeah.
	I quit.
	It was tough.
	And then I got the bigger condo now.
	I got the Corvette and the Hellcat at the same time.
	So the bills is monstrous, you know what I'm saying?
	And the merch is doing good.
	I don't really make that much from my channel, once again, because everything get yellow marked.
	And then I had to make a whole little baby channel just for the live stream that was feeding everything.
	So it was hard, bro.
	But, you know, ain't gonna lie, though.
	I had me some good bitches that supported me, too.
	You know what I'm saying?
	You should name that dick to your right dick.
	She go give you some of that money, you hear me?
	Yeah.
	Yo, I'm not going to hold you, bro.
	I had a buddy of mine back in Barbados, and his whole life was built off of women, bro.
	Oh, for sure.
	Bro, he go on the beach, find a white girl from Germany or Canada.
	Yo, I love you, man.
	Yeah.
	Before you do it, she said, I'm a range over.
	I'm like, bro, this nigga.
	But you're right.
	I was love-bombin' and gas-lightin' before that shit was popular, brother.
	I'm gonna tell the bitch the world, man.
	Support the campaign.
	I'm all in.
	You know what I mean?
	And that saved me, too.
	You know what I mean?
	Gotta keep a whore like women.
	And it ain't pimping.
	And these bitches that I fuck with, they fuck with me, they wanna help me win.
	You know what I'm saying?
	Naturally.
	They wanna support the campaign.
	You know what I mean?
	Hey, why not?
	Because nowadays, especially, I see creators work a job and do content.
	Yeah.
	Respectable because it's not always easy to start off and get a quick bang like that.
	So that's how you want to say part of the game as well.
	You might have to work and do content at the same time to make it pop off.
	But you can't really go to the heights you really want to.
	You can't fly holding on to the ground.
	True.
	So I get that.
	You're playing it safe.
	You're not going to win.
	So if you're trying to just maintain and be cool, you can do that.
	But if you're really trying to be glorious and go to the top and get everything, you've got to go all in.
	You have to.
	So how does somebody know when to go all in?
	If they believe.
	It ain't going to be a certain number.
	It's how you feel about what you're doing and your abilities.
	If you truly feel, fuck it and go.
	That's how you win.
	If you're hesitating, don't do it.
	Because you ain't going to win doing that.
	If you're like, I'm that guy.
	I believe I got the best content.
	I know I can work this every day.
	You go win, you're going to win.
	But if you're hesitating, I'm going to work this job too.
	How I was doing during the Basketball Academy still, I was stagnant.
	When I let go...
	Downtown.
	Bye.
	LA.
	Ha!
	Malibu.
	It's the last shit.
	What?
	You gotta go all in.
	What?
	Every time.
	It was the biggest risk and scariest shit of my life and I just went every time.
	You know what I'm saying?
	And I've done it so many times so I'm telling you that's how it works.
	You cannot fly holding on to the ground.
	I remember I was at my last job and they were like watching everything.
	Yep.
	Like the show, you know, my car was driving and I was like, bro, you know what's funny?
	Yep.
	I was doing so much overtime, I was making more than my boss.
	For sure.
	So I was like, oh hell, get this nigga out of here.
	Yeah.
	And I'm like, damn.
	At some point, if I don't leave, they're going to get me out.
	For sure.
	So I got to figure out what's more important, the show or my job.
	And I was like, nigga.
	Myron said, bro, I'm going to leave.
	Shit, nigga, I'm going to leave too.
	And we made a risk.
	No matter you, I think we're making like what?
	Maybe like 5 to 10K?
	Back then.
	And we said, you know, let's go all in.
	Right.
	But that year, we did content for seven days a week, two or three shows a day.
	Yeah.
	So imagine a year and a half, we did seven days a week, we did two or three shows.
	Crazy.
	No breaks, no vacation, locked in during COVID.
	Right.
	And then a year and a half later, we're at, I think we're at like what, 500, no, 400K subs and making 10X that money off of just AdSense alone and then chats.
	Right.
	Because y 'all went all in.
	There's a risk, bro.
	You risk.
	He had a prominent job.
	You had a great job making more of your boss.
	And you went.
	That's only how it works.
	I'm telling you.
	No matter how scary.
	On the opposite side of fear is where faith lies.
	And if you don't go through the fear, you're not going to prove your faith and be religious.
	I ain't going to lie.
	God is not going to bless nobody who's afraid.
	The only thing you should be afraid is of God.
	So if you're scared, you're with the devil chilling.
	If you believe and you believe in me and I gave you life and all this thoughts in your brain, nigga, you ain't going all in, you ain't believing what I put in you, you ain't going to be blessed.
	When you say, fuck it, okay, I believe in me, I believe in God, let's go.
	You're going to win.
	It's going to be ups and downs, isn't it?
	Because it's not going to be easy.
	But nothing is easy that's legendary.
	So, let's talk about AI real quick.
	Yeah.
	So, AI's coming pretty fast and hard.
	Pause.
	No homo sapien.
	Yeah.
	And most people are going to be out of jobs.
	Jar Mark is cooked right now.
	It's really down low.
	And with AI coming to components of companies in 2030 fully, it's going to be fully automated for most companies.
	So I think having a brand can save you.
	For sure.
	I was at inauguration with some people, one of Elon's top AI guys there.
	He spoke about having a brand, having a business that assists AI, either working on AI components itself.
	But everything else is up in the wind because you never know.
	And then, of course, Trump is bringing back jobs to America, but he didn't say to who.
	Right.
	To the AI robots.
	And see who his right-hand man is, the robot man himself.
	So, as someone watching right now, this could be a way for you to save your future legacy because if you build a brand and you start making content, you control your destiny.
	For sure.
	And how would you respond to that for them to learn from that as well?
	Because end of the day, we're all humans, right?
	Yeah.
	So we're all in the same boat together for the most part.
	Yeah.
	So if you build real supporters in our real community...
	They will help you along the way.
	So if you build a brand and you build a service that these people connect to, they will push you forward.
	So that's the best thing about being a brand is you're the person that's making it and building it.
	And these people support you and believe in you.
	They're going to move with you.
	If you're just working a job, who are you?
	No one cares.
	You're replaceable.
	You have no attributes here.
	But if you build something that people are connected to and they recognize that, they recognize the attributes you brought to this earth, they connect with you, they'll continue to push you forward.
	So having your own shit is that important.
	From content to clothing to a service, anything of that.
	Products, all that counts.
	And it's yours.
	So that's the best I could say that's going to take you to the next level.
	But doing a regular job, bro, all that shit is miscellaneous.
	And that goes for anything.
	Like, you already know, ChatGPT answers all questions.
	They can do everything.
	You don't need no secretaries.
	Bro, it's getting crazy.
	Bro, I got girls looking at my information saying, is fresh a good guy to date?
	Right.
	From ChatGPT.
	Trying to tell you.
	I got people.
	It's like, it's the new man for them.
	Right.
	It's scary, bro.
	It's scary.
	Yeah, they accent everything.
	You know, they don't got no answers anyway, so they need some help.
	You know what I'm saying?
	Nope.
	So they ask that motherfucker everything.
	How dare you?
	So, yeah, build your own brand, take your own risk, and you never know what the ideal would be.
	You never know what the ideal could go, and you're holding it to yourself.
	You know, that's where all the most legendary shit is, is in the graveyards.
	Also, you don't know who's watching.
	Never know who's watching.
	You just start.
	I like this guy.
	Yeah.
	Might be a billionaire, says.
	Here's some dollars.
	Oh, no question.
	Keep going, nigga.
	Keep going.
	Bro, she can do buy.
	You never know.
	I love you, bro.
	I be sitting in my mansion feeding my tigers and watching shit all the time, brother.
	Yeah.
	Whatever you need.
	I got you.
	Come in.
	Saudi.
	I promise you.
	Might be there soon, actually.
	Trying to tell you, bro.
	That happens all the time.
	You know what I'm saying?
	Someone from Australia helping you when things go on in China.
	Oh, yeah.
	Yeah.
	Yeah.
	I had a debacle last year.
	Oh, yeah.
	Yeah.
	And the guy from Australia was like, bro, I know this chick.
	And then he kind of sent me everything.
	I was like, oh, shit.
	Nigga, let me just say this.
	She belongs to the streets.
	Heavy.
	I tell you, bro.
	So, you never know who's watching.
	The community.
	And when you're authentic and you being so forthcoming, people appreciate that.
	You never know who's watching that's down.
	You never know who's watching who's up.
	And you never know who's on the come up.
	Right?
	Like you.
	You supported me.
	I didn't fucking know you from a can of paint.
	Nigga, I'm organic at the pinnacle.
	I didn't have to talk to you, nigga.
	But I was with you because you gave me real support.
	So I gave it back.
	Now look where you at.
	That's how I go.
	You have to be genuine.
	You gotta appreciate it.
	And being so goddamn appreciative and having gratitude for people that fuck with you, bro, it takes you so far.
	Also, I didn't hate.
	I gave appreciation.
	So I saw what you're doing and said, damn, he's doing well?
	Yeah.
	Bless him.
	And that's needed for us.
	Little people know when they see me at the gym and they come up to me and walk down Brickle, man, I fuck with you.
	What?
	I need that fuel sometimes.
	Yeah.
	Because there's a lot we got to do.
	It's tough.
	It's tough.
	So I'm more like, no, you changed my life, bro.
	Remember when you was out there?
	I'm like, what?
	It's good.
	Nigga, I got to keep going.
	You know what I'm saying?
	I didn't have people have my quotes in their yearbook.
	Like, kids had, you know what I'm saying, believing in something like I believe in God, quotes in their yearbook.
	And you gotta know, I started eight years ago, right?
	So think about this.
	This is how long I'm older.
	Think about this.
	So think about this.
	A motherfucker who was a freshman in high school watched me, right?
	Until they graduated high school.
	Another four years.
	They didn't graduate college.
	Now they're a grown man coming up to me.
	I done raised these motherfuckers until I was 14. Oh, shit.
	I done raised niggas.
	You know what I'm saying?
	And I'm still here.
	So understand that.
	That's different.
	Imagine motherfuckers are freshmen in college.
	Four years.
	Now another four years.
	They was 20. They fucking 18. They 25, 26 now walking up on me.
	Like a lifetime, bro.
	So it's different when you got that real community.
	You know what I'm saying?
	So the people that fuck with you, you gotta fuck with them, bro.
	I ain't the most lovey-dovey motherfucker, but the motherfuckers who fuck with me, they understand it.
	That's who I'm with.
	Everybody else, God bless you.
	God bless you.
	Run up on me and die if you want to and play with it.
	I'm with that too, but you know what I mean?
	Keep it on the internet.
	That's cool.
	Yeah.
	It's part of the game.
	Yeah.
	I don't get mad at trolls and shit.
	You never see me.
	Nigga, I'm with it.
	I've signed up for it all.
	I'm not going to hold you, man.
	Coming up to three of them in person.
	It's going to be different.
	It's going to be different.
	Yeah, yeah, yeah.
	We understand the progress here.
	I don't give a fuck who you is.
	You got a problem you're going to know.
	Nigga, don't talk about my money, nigga.
	We covered AdSense.
	We covered Super Chats.
	On the list next.
	Do you remember what it was?
	What are we talking about, bro?
	So, money and content creation.
	Right.
	So we covered AdSense.
	Yeah.
	Superchats.
	Yep.
	And we're going to cover...
	Well, there's a bunch of them.
	Right.
	But we covered deals.
	Yeah.
	And then, of course...
	We ain't got the deals yet.
	At the very top.
	Yeah.
	Products and merch.
	Products and merch.
	Oh, my God.
	So, let me get into that.
	This is your lane now.
	This is my lane.
	And actually, just to give him some credit here, I don't know any other YouTuber.
	I came from where he came from.
	I made much money in merch than you have for this long.
	By myself.
	Yeah, by yourself.
	And I was doing it before YouTube, and I came up with all the designs.
	And the quality.
	And the quality, thank you.
	And it keeps elevating every year.
	And then, one of the ones, this is part of urban culture now.
	People say this.
	Chris Brown, Larry June.
	Look it up, yes.
	Y 'all niggas were saying this years ago.
	Even organic.
	Like, organic is part of the vessel of life now.
	Even organic.
	I've been organic for 12 years.
	Not everybody organic this, organic that.
	You know what I'm saying?
	On his health and wealth.
	I've been this way.
	You ever met Larry June?
	Nah, we be cool.
	You can tell we be cool, right?
	I can tell he's a real cool cat, but like...
	He kind of took some of your sayings there, bro.
	Let everybody do.
	Keep it organic.
	You got to.
	Orange.
	It sounds so good, don't it?
	From the seed and all that?
	Yeah!
	From the seed and all that?
	Yeah!
	Big gargoyle and all that?
	This is like a cool, organic.
	What?
	That's the shit.
	One of the ones.
	Yeah.
	SRTF.
	But I knew that, though.
	You know what I'm saying?
	I studied this game and I knew that.
	Going back to the brand.
	To the merch.
	Anything I loved, I done.
	So I always preach to other people, too.
	I love clothes, so I made clothes.
	I was making clothes before I got on YouTube, and I wasn't making that much money.
	It was like $200 a month, but it was paying my insurance, nigga.
	I was cool with that.
	And I could wear my own shit, and that's the way to get bitches.
	I'm creative.
	Baby, this is my own.
	Oh, I like your clothes.
	You fly in.
	It's mine.
	What?
	You got your own breath?
	Yeah.
	The dick come out, bong.
	You know what I'm saying?
	So it was gaming.
	It was gaming that.
	Once you have something of your own, bro, like once you look at how much these companies make, you look at the Hellstars, you look at all these Amiris, and they all came from a creator.
	Yeah.
	But the brilliance, if you see this nigga, you see the one that created it right here.
	I'm here every day.
	Y 'all watch me make this shit inside of a goddamn little ass shop and now look at it everywhere.
	You know what I'm saying?
	So the beauty of that, not only can you do something you love, but at the same time you connect to your people.
	Yeah.
	So either a product.
	Or clothing.
	You know what I'm saying?
	I had a lot of products, too.
	From the honey, you know what I'm saying?
	To the beer products.
	I had all type of shit.
	Because I want to have everything.
	I want to have a whole goddamn store of shit.
	Organic honey.
	I want an organic lifestyle grocery store.
	Take out Whole Foods.
	You know what I'm saying?
	I want fucking a farm and everything.
	But true indeed, man.
	The merch is such an upside.
	The percentage of money you make from it is astronomical, right?
	Because you can make a shirt for $5.
	You can sell it for now.
	T-shirts go for $100 now.
	You know what I'm saying?
	It'll probably take you $10 to make a good quality T-shirt sometimes.
	You can sell it for $100.
	That's $90 profit.
	Also, we found out that most of the shirts made in China are luxury ones.
	Same shit.
	And they try to pocket pitch with you like, oh man, you made your shit in China or something.
	Nigga, Nike make it in China.
	I'm a regular black nigga.
	That's crazy.
	What you mad at me for?
	Yeah.
	Goddamn.
	You saw what Shaq did?
	Shaq basically made his own shoe after he saw Jordan's success.
	And it wasn't, I mean, much different with the material.
	Right.
	But he just put his name on it Shaq.
	And made it cheaper and put it in Walmart and shit.
	Yeah.
	And people hate it.
	Marbury did that too.
	But the importance of having your own brand.
	Payless.
	Payless.
	The importance of having that own brand is so important.
	I don't give a fuck what you're doing.
	Once again, products or services.
	But a clothing brand is something you can really maximize and scale to the highest level.
	And once again, me, I have four different clothing brands within my brand.
	So I can sell any one of these off whenever I want to.
	So I did that on purpose.
	You know what I'm saying?
	And one of the ones is just the biggest thing that I've done because it means so much.
	So yeah, invest in yourself.
	Build that brand now.
	And have a good mantra.
	So just a little key.
	Thing here that I was told from somebody very important, very high up, is if you can somehow build a business or build a product-based service now, while AI is still in its infant stages, you build it to a certain point, you sell it in the future, it'll be way more profitable because now, especially with how companies are going, AI's going, it's like a click of a button.
	You've got a company, you've got a business, like that.
	We can do it from now, from the start, from the seed, sell it later on.
	Money to the races.
	Right.
	So smarter.
	And that's the thing that people gotta understand.
	Even though you can love something...
	The whole point is scale it out.
	Don't fall in love with it before it drops on you and get it going.
	All the great's done it, but if you can do it once, you can do it twice, you can do it three times.
	Who I learned that from?
	Rob Dyrdek.
	You know him from Ridiculousness?
	He's a fucking mastermind of building companies and selling them off.
	He do it all the time.
	He got a whole fucking factory of shit.
	Remember Fantasy Factory?
	That guy.
	Remember that show?
	Ridiculousness, Fantasy Factory?
	Rob Dyrdek.
	Hell yeah, he's a fucking mastermind.
	I look up Simon Squibb.
	He's in the UK, but he does the same thing.
	He build a business up and they sell it.
	Yeah, so Rob did that.
	Got a whole fucking building he does this with.
	He do it with fucking beef jerky, shoes, everything.
	He just build companies, scale them, sell them all the time.
	And that's the motherfucker I was watching.
	You know what I mean?
	So I watched him from the beginning like, ooh, he got it.
	You know what I'm saying?
	So that's how you want to do it.
	Build, scale, sell, but have you something.
	And grow it from the seed.
	Have your own, trademark, license it, and do it the right way.
	And then one more time.
	The most you made in selling merch in one month.
	The most I made in selling merch, I was making like an average through the pandemic, $50,000 a month.
	My highest was $55,000.
	In my condo, downtown by myself, just going down to the fashion district, backing it up.
	Selling it myself from the Seed.
	I did that.
	That's when I got the Wraith.
	That was all off the Beesnerch.
	You hear me?
	That was straight off the Beesnerch.
	You know what I mean?
	Went and got that first Rolls Royce.
	Man, what's up?
	Nigga Gold Forgiados off the Merch.
	Nigga downtown.
	Nigga Cross Reef from the Staples Center eating big pussy.
	Nigga off from the Seed.
	Nigga off.
	Nope.
	Straight up.
	Yo.
	Like Dolo 2. No help, no factory.
	Off the Seed by myself.
	So imagine you investing your...
	In your own clothing and bought your first Rolls Royce.
	Man, that's how glorious God is when you believe in yourself like you believe in God.
	One of the ones.
	And I was scared to death at that time.
	I'm not gonna lie.
	Like, that's when the pandemic hit.
	I didn't know what was going on, bro.
	I was making soap.
	I was making sanitizer.
	I was making my own mask and shit.
	I didn't know people would get PPPs and all this funky-ass money.
	I thought I was trying to do what I could do.
	I didn't know everybody would get money.
	So at that time, everybody buying money.
	I'm going the most viral at the time.
	People would support me.
	And God was great, man, and blessed me.
	But what's crazy is that...
	People that are getting those PPP loans now are getting hit by the government.
	Yeah, too bad for them niggas.
	You saw that guy that was, apparently he was part of that gang, sex murder.
	Oh, yeah, Hocus 405.
	I saw that.
	He got wrapped up because the feds said he got a PPP loan and unemployment.
	You can't do that.
	That's crazy, bro.
	That nigga wildest.
	Then you're with a gang, a well-known gang.
	Are you talking about I'm with a gang?
	Yeah.
	Come on, man.
	We're just going to grab you just because.
	You're a gang member?
	Amen.
	And you did this too, stole money from us?
	All right.
	Do it by the book.
	Come on, man.
	Use y 'all fucking brain.
	I'm your mother supposed to accuse me of that shit.
	No.
	Still here.
	I wish.
	I didn't take shit out.
	I fucking wish I did.
	You know what I'm saying?
	I don't play with the government.
	Shout out to them.
	I don't play with none of that shit.
	Facts.
	Ever.
	You know what I'm saying?
	There ain't nothing to play with.
	Solid.
	Straight up, man.
	You've got to be.
	Especially if you're a real nigga, I done came for some real shit that I made it out of.
	I don't need to ever see none of that again.
	Don't ever go back.
	Man, what?
	Yeah.
	I'm by the bush nook, man.
	Too much by the book.
	I could have did a lot of shit.
	Yeah.
	Especially at the top.
	But it's better not to.
	But it's better not to because you're playing in-game.
	You know what I'm saying?
	And at the same time, it's like you have appreciation for it because you're going to need that help from God when it go up and down because that comes too.
	But build you a brand, guys.
	So we're going to cover that soon as well.
	So let's cover now deals.
	Oh, man.
	So how do we introduce this to my department?
	Deals are where magic happens.
	And if you look at creators from a lifetime standpoint, right?
	The average lifespan of a creator is maybe like between three to five years.
	Yeah, that's right on the nose.
	After that, they tap out, finish.
	It's really like four when that shit gets itchy.
	But the long-term creators get deals because it gives you a sense of security, safety, and you focus on making content.
	Right.
	So what happens is when you're a creator, you start getting employees, you know, start getting certain issues and people talking shit about you.
	It's all going on and you're running the ship yourself.
	Right.
	So as a creator, your best bet is to get a deal.
	Now, Back in the day, it was glorious.
	Kit was giving deals.
	Rumble was giving deals.
	Everyone was giving deals.
	Hell yeah.
	But nowadays, companies are a little bit smarter.
	They're saying, you know what?
	Show me how much money you can make the company before we give you a deal.
	Right.
	Now they're saying, what's your sub count?
	What's your actual paid members?
	Right.
	What's your actual income from your channel?
	Right.
	If that's not sturdy...
	You can forget a deal.
	Those days are over.
	And you can blame certain creators.
	I don't want to say any names, but those days are over.
	Yeah, they got over.
	So now, picture this.
	Imagine, right?
	You're making 20k off of AdSense.
	You're making 10k off of merch.
	And maybe like 5k off of Super Chats, right?
	Let's say run off 50k.
	At any point, that can go away.
	If things mess up or AdSense goes down, but deal, you lock it in, it's monthly and reoccurring.
	For a year.
	Two years, three years.
	Right.
	So imagine you're getting money guaranteed.
	Yes.
	Every month.
	Once you do your work, and it's staying there.
	Oh, yeah.
	Now you can focus on big shit.
	You can focus on getting shit that most people can't do because you're sturdy.
	You're good to go.
	So important.
	Now, couple of that with spending little money, investing in business, you're unstoppable.
	Yeah, you can't be fucked with.
	Looking for us, with Rumble, shout out to them, man.
	Don't the market for that.
	Hey, Rumble, I have to dig a bit.
	You got no real niggas on it.
	But, brother, it's so important.
	You know what I'm saying?
	What saved me and gave me, it wouldn't have saved me financially-wise, it gave me a sense of calm.
	When I moved to L.A., I knew I was going to double my money, how much I had to pay, right?
	And, fuck, it was like, dog, I'm here.
	Malibu Mansion?
	No, that's before.
	Oh, before.
	That's when I first moved to L.A. I left Minneapolis, right?
	I didn't want to leave Minneapolis.
	I'm the king.
	I'm downtown.
	All right, nigga, I'm cool.
	But Slim already went.
	And I seen Slim go crazy.
	He's like, dog, come to L.A. too, so I'm fucking, I'm gonna come.
	So I come.
	First, like, couple weeks, I'm like, fuck, I know my bills are gonna be, like, double, right?
	The apartment is more, and I got another car when I got there, Hellcats.
	I'm like, but I had to go all in.
	Yeah.
	So now I'm there, now I'm all in.
	My shit double, what I'm gonna do?
	This is how blessed God is.
	I got there my first week.
	Shout out to my guys, Tony, from Reflection Details.
	The guy that wrapped my cars.
	I remember him from the vlogs.
	Come on, dog.
	My first week there, he hit me up like, bro, you in L.A.?
	I want to wrap your car.
	I'm like, bro, you wrapped my car?
	We got to do a deal.
	He's like, boom, how do we do a deal?
	First deal.
	Keep it real.
	Keep it transparent.
	$3,500 a month.
	Wrap all my cars.
	Year.
	That was the first deal I got, right?
	I'm like, ooh, my crib was like $3,500.
	So that paid for my crib for a whole year right away.
	Then LACDJR, the place we got our cars from.
	Slim already had a deal from them.
	So he put me in the game with them.
	I got me a deal for him.
	Another $3,000 a month for a year.
	Bang!
	And no down payment or no car get.
	Wait, wait, wait.
	Wait, wait, wait.
	Oh shit!
	See, I didn't know this shit.
	I'm keeping it real with my people right now.
	Hold on, hold on, hold on, hold on.
	So you're telling me, you're LA.
	Yeah.
	You've been coming from YouTube.
	Yeah.
	Merch.
	Yeah.
	Chats.
	Yes.
	But you got new income on the site that we don't know about.
	Yes.
	Damn.
	I didn't say nothing, so reflection detail.
	I'm thinking like, how's this nigga living this large, bro?
	There's no way.
	But this how?
	But it's deals.
	It was deals.
	It was deals.
	It was deals, nigga.
	I'm telling you, bro.
	Boy, I was so relieved.
	Yeah.
	And I caught that within my first two weeks.
	Yeah.
	That's the blessing, bro.
	Listen, not only do I get that money a month, I get all my cars wrapped in the craziest raps ever.
	Right?
	And then it's content.
	I get to drive down to Vegas.
	And I have bitches in Vegas sucking big, long dick that was cheering me up.
	And I'm making content with the bitches.
	I'm making content with the cars.
	And I'm getting paid.
	And I get the cars.
	Hellcat, Trackhawk.
	Zero down.
	You can't lose with that.
	What?
	And then we got 4G Auto.
	Forgot about that.
	So we got all the rims for free.
	I never told y 'all, but I'll tell y 'all.
	We had to deal with 4G Auto from the rip.
	Shot the slim again.
	We got all our rims.
	I never paid for a Forgiato rim in my life.
	Still won't.
	Shout out to Forgiato, man.
	Do you think that, like, without a deal, you'd have been in some trouble?
	What?
	For sure.
	And then, oh yeah, I forgot about tie stickers.
	Tie stickers, another $3,000 a month for a year.
	And all the tie stickers are wanting great content.
	Wow.
	Nobody's doing tie stickers before us.
	We put that on the game, too.
	Shout out to y 'all.
	Tie stickers, Forgiatos, raps on cars, Hellcats, all that came for me and my dog, Slim.
	Y 'all welcome.
	You know what I'm saying?
	But yeah, that was another deal.
	And then you get another coming deals too.
	Shoutouts and promo.
	Shoutouts cost.
	You want to be on my story?
	$500.
	You want me on my reel?
	$2,500?
	You know who's the best at that?
	Who?
	The best.
	Yo!
	That nigga be banked.
	But it's real promo.
	Yeah, it's real promo.
	So that shit was coming in, and that'd be periodically.
	You get like two or three of those a week.
	You ain't even thinking about it, but that's your $1,500 a week.
	You're not paying attention, but that shit's just coming in, bro.
	So you made a very good point there, Organic, is the sponsors.
	So I would wager you have deals, and then right under that umbrella is sponsors.
	So with the sponsors, you can get Teej Hanley.
	Yes.
	You get like a...
	Blue Chew.
	Gorilla Mine.
	Gorilla Mine.
	Shit.
	And they'll pay you to do a promo for 30 seconds or less.
	For sure.
	On your channel.
	And you get paid from YouTube and as well.
	I mean, so imagine combining everything together.
	You can't lose.
	You're getting so much bread.
	Bro.
	You're making more than a doctor.
	More than a lawyer.
	More than most CEOs and companies because you got the side of actually the creation side of revenue.
	And then sponsors and deals.
	So, guys, to me, the best revenue source is a deal.
	Yes.
	Hands down, that's the best you can get.
	It ain't been close.
	We talked about other deals, too, that I had.
	Since we tell my people that thing, man.
	There you go.
	Support Organic on this channel as well.
	I appreciate it, man.
	Organically speaking on all platforms, too, for the podcast.
	And podcast.
	Yeah, so those are my entry deals, and that shit was...
	That's how I got the rate us out, and then the merch was going crazy.
	Understand this all in that year, bro.
	I was going crazy.
	But the big boy deals, that's when I got the Malibu.
	That's when I'm super viable, right?
	We can't forget about the crypto at the time.
	Ooh.
	Crypto and NFT deals.
	Lord have mercy.
	Damn.
	Money was being thrown around.
	Shout out to Voinu.
	You know what I mean?
	Shout out to Voinu.
	You know what I mean?
	Yeah.
	I was getting 30 bands a month.
	Year straight.
	30 bands.
	What?
	I'm telling the truth.
	I'm telling everybody everything.
	Go ahead.
	Run with it.
	Go crazy.
	You know what I'm saying?
	You what?
	They came up on me, though.
	Their market cap was $8.5 million.
	I got with them.
	After that year, that shit was like $95 million.
	They made $90 million on me.
	Nigga, I was the face of that shit.
	Damn.
	That was a real company.
	They had fucking bus wrapped in LA and all.
	They weren't playing.
	But I was getting 30 bands a month from that.
	And then also, shout out to MyBookie.
	I'm giving you all a promo.
	MyBookie.
	MyBookie was giving me 10 bands a month.
	Yeah.
	Okay, so let's do some quick math here.
	That's a lot.
	Hold on.
	We're going to break that down too much.
	Hold on.
	Okay.
	So we got $3,500 from the first deal with the cars, then $3,000 from the other one, then $10,000 from my bookie, then $30,000 from Voltino.
	Yep.
	What else am I missing here?
	Tire stickers, $3,000.
	$3,000.
	LACDGR is $3,000.
	Yeah.
	That's $50,000 right there.
	Right.
	Guaranteed every month.
	Yeah.
	Damn.
	And that's just the guarantees.
	Yo, guys, in the chat, if you have $50,000 a month, every month.
	What would you do with your money?
	Because I would argue that most people would be crazy happy, go crazy, travel all this shit, cars, but let's talk about...
	The downside now.
	Because that's perfect transition, brother.
	Because, and let me help y 'all understand, once again, I'm a black nigger.
	I was in the fucking basement for, can't say the ER, huh?
	The ER, they get that.
	But listen, I'm just a, I don't know, I'm a hustler.
	Yeah, superhuman.
	Yeah, superhuman.
	I never ran into no money like this, so I'm thinking I'm going to be immortal.
	I'm thinking it's never going to stop.
	You know what I mean?
	So I'm going to keep investing in my business.
	So let's get this part, because this one, it gets shaky.
	And you think it's never going to stop.
	So once again...
	50,000 guaranteed on the partnerships, right?
	But once again, how long are these partnerships?
	One year.
	One year.
	Okay, so that's another thing, too.
	With deals, you've got to understand that they are limited in time.
	Now, you can renew deals if you do pretty well, but usually what happens is you can get kind of lazy.
	Facts.
	Actually, I won't say his name.
	But the point is that, like...
	You get a deal, man, it can make you slow down a lot.
	Yeah, and then times change.
	So you understand, crypto is at its high, NFT is at its high, all this stuff is high.
	Everybody got all this money, right?
	That's 2020, 2021, 2022.
	And then everything drops.
	Crypto drops 70%.
	Everybody ain't got the same money, so they ain't renewing those deals for the most part, or they're going to cut you in half.
	Or you're not going to have nothing.
	Then at the same time, your assets drop, right?
	Your views drop.
	Now people ain't got money.
	Guess what they're not doing?
	They're not buying your merch.
	But guess what you have still?
	You still got five supercars.
	You still got a big-ass mansion you got to pay for.
	You got to pay rent?
	You done retired your mom already.
	You got to pay our bills.
	Yeah.
	So that one year is up.
	So now you got to dig in your bank account.
	You got $2 million there.
	If you got $2 million there and you got $50,000 of money in bills, that's $600,000 just in bills.
	It's finished.
	We're not talking about eating food.
	We're not talking about living.
	We're talking about maintaining.
	Also, incidentals.
	Things happen.
	The roof has issues.
	You know, the car has issues.
	The car is down for...
	Bro!
	It's like...
	Oh, my Ferrari was down for six months, paying $5,000 a month?
	Nigga.
	Really, nigga?
	That was...
	Bro, when I saw it, I was like, okay, this nigga capping.
	There's no way this car's been in there for six months.
	But you was keeping it real.
	Right, I'm showing you.
	I'm doing updates.
	He's just sitting there.
	Shout out to my nigga Slammy, drove it up the mountain with DDE, and it blew the whole goddamn electrical system out.
	That shit was sitting there for fucking five months.
	Okay, so just side note.
	I just sold my Ferrari, and thank the Lord, I had no issues.
	But I...
	Okay, so...
	I've been in the car game for six years now, and the two main cars that give issues are Ferraris and McLarens.
	McLarens, yeah.
	Bro, I promise you, bro, thank the Lord.
	I know she's with my Ferrari, the F8.
	But, bro, your shit scared me, bro.
	That was no joke.
	And that's my dream car.
	I always wanted a Rafe and a Ferrari.
	All the other cars, I'm going to be real, were straight business.
	I never cared about the G-Wagon.
	I never cared about the 720.
	That was just a generation.
	Huh?
	I like G-Wagon.
	I had the 4x4, the big one.
	You remember that?
	It was big.
	Come on, champ.
	You came to the crib and you drove it to the goddamn...
	Remember we went to the Earth Cafe?
	Come on, champ.
	That shit was fire.
	And then we...
	You pulled it with the green.
	We did it to the car show.
	Yeah, yeah, yeah.
	Yeah, you pulled all the whips.
	I let niggas drive.
	Come on, brother.
	I was a good guy.
	I drove the Rolls.
	The Rolls.
	Come on, brother.
	Yeah, yeah.
	And I had them all lined up and the Ferrari wasn't there.
	It was in the shop.
	In the shop.
	But I still pulled up mean in that leg.
	Come on, brother.
	I gave it to the world.
	Nah, he was living like large, man.
	That was a good time.
	I'm gonna lie.
	But, yeah, once that year was over with...
	All those partnerships over with, then I had to just dig in my bank account.
	And I got a videographer cost me $3,000 a month.
	Oh, yeah.
	That's guaranteed, no matter what.
	Even if the ass is...
	What's the name again?
	Parise.
	Parise, shout to him.
	Legendary guy.
	He still shoots for Slim.
	There you go.
	Yeah.
	There you go.
	But yeah, bro, so that's the downside is when...
	And once again, let's get some understanding.
	Don't say that we're ignorant and I'm blowing money.
	No, you gotta understand.
	That's how I got the money was having the content, having the cars.
	Being who you are.
	Being who I are.
	I wasn't out here stunting.
	I'm not going to no clubs and buying bottles and fucking bitches acting stupid.
	No, this was my content.
	This was my business.
	So once it changed, I didn't fucking know.
	This is my entry to the game.
	I invented this game.
	I never knew, like, oh, shit, it could slow down or they're going to stop watching.
	I didn't fucking know.
	Isn't it funny?
	Being in our industry, we see other industries, like, for example, football players, basketball players, rappers, and usually they'll, like, rent shit.
	They don't own shit, they'll rent it, or they'll be like, oh, let me borrow your chain real quick, bro.
	Smart.
	And it's like, now I see why they do it.
	Now I see why they do it.
	You live and you learn.
	And then, you know...
	A nigga's gonna say, we rent cars and shit.
	I wish.
	Nigga, if we didn't...
	Bro, bro, bro, bro.
	Keeping it real.
	We should've rented cars.
	That shit was, like, way easier because, nigga, down payment, paying the payments, and then get out the car?
	Yeah, unless...
	Or you had a partnership, right?
	Like, okay, hey, man, I'm gonna have this car for five, six months.
	Yeah.
	You know what I mean?
	I'm going to shout you out.
	Something like that, we ain't paying no money.
	So we never, and they think, oh, you're written.
	If I rent a car, come on, dawg, go rent a Rolls Royce right now.
	It'll cost you about $1,000 a day.
	10x more.
	That won't make no damn sense, so use your mind.
	That's stupid.
	Yeah, but, yeah, bro, you live and you learn.
	But that was the business.
	You invest in it, but you're not knowing that it could drop like that because no one...
	Did what you did and showed you.
	There's no manual.
	There's no, like, oh, look at this, like, to follow.
	It's just, like, you're on your own.
	Figure it out.
	Yeah, no one could tell me, like, oh, because we invented that genre, me and my dark slim.
	Yeah.
	So no one could say, like, bro, stop now.
	Like, I told you.
	Because I did it already.
	I said, nigga, don't do it.
	I'm telling you.
	You're right.
	I'm telling you.
	It's over with.
	They're going to run from you.
	You're at the top.
	There's nowhere else to go.
	Scale back.
	Nigga, don't listen.
	You remember Stride, man?
	Yeah.
	So he was one of the first to do it as well.
	He bought the Lamborghini.
	Pretty much was broken in Lamborghini, made content, and then figured out how to maximize that and expand the brand.
	But now, you see, he's selling cars.
	Of course, he got to.
	Everyone's selling cars.
	Everyone is.
	You know, I remember we met Wes when I first came to Mastermind.
	Yeah.
	He was showing me all his cars.
	I said, bro, get rid of some of them cars, man.
	Wes Watson, yeah.
	I said, man, get rid of it.
	I get it.
	You did it, bro.
	Get rid of that shit.
	Bro, when he told me his payment, I think he told me he put $800K down and then $50K a month.
	Yeah.
	And he had all them drugs.
	I said, man, get rid of some of them shits, champ.
	Bugatti?
	Nigga, hold on.
	Andrew came up.
	Andrew came for the down payment and then 50k a month.
	You could have bought 10 properties, my nigga.
	And that's what I'm saying.
	And you're talking to the person who did it, so I understand.
	And he's white so it gives you an extra little leeway going a little longer.
	But it's still going to drain out eventually.
	You know what I'm saying?
	I ain't pocket watching, but I know the business.
	And I know what you're doing.
	I know what you did.
	I did the same shit.
	But you're white so you went bigger.
	I get it.
	It's all good.
	But I'm telling you, as you see now, everybody trying to attack and pull them down.
	That's going to happen when you're at the top.
	And there's going to be nothing but down from here.
	And if you ain't got no other resources to really...
	Trouble.
	Trouble.
	But I think for people watching here as well, you can learn from...
	Because whenever you have a business like this, it's up and then it's down.
	So, lifestyle inflation is a real thing.
	Of course, for us, we learned the hard way because we did everything to the highest degree.
	The cars, the penthouses, the mansions, the lifestyle.
	And we got it out of our system.
	Yes.
	But if you're watching, you make some money, it could be you next.
	Right.
	And then on top of that...
	Pay attention to the ones that happened before you.
	Like, this happened to us before you, so we tell you.
	Like, we don't have to tell you this real shit.
	I could make it sound better.
	I could lie to y 'all like I just...
	I giving y 'all this real shit so y 'all can learn and grow.
	You can say whatever you want.
	But the people who really take heed to this shit, this is what this is for.
	You know what I'm saying?
	Make sure you have some real business going on outside of that.
	So once you become a content creator at the highest volume, don't put it all, all into your content.
	Once you're there, you gotta go all in to get there.
	But once you're there, that's when you gotta start getting some real business.
	Find you some investments.
	Find somebody who got a taco shop, bitch.
	Can I give you some money getting that, motherfucker?
	Some nigga who's bigger real estate, nigga.
	Can I get a couple...
	Yeah, get into that shit.
	But here's the part that people...
	Underestimate.
	Networking.
	So when you're up there with the status and I want to say the power, so to speak, you have leverage.
	So I was like, oh shit, he's on top.
	I want to work with you.
	Oh, I watch your show.
	I'm a fan of your show.
	So then I was like, alright, I see what you're doing over here.
	I'll give you some dollars.
	Make this show work.
	Or like, what are you doing over here?
	Show me.
	And then before you know it, you got like...
	Fight businesses.
	Right.
	And see, on top of that, too, even that's a learning experience, as you know, because all businesses are shaky.
	Yeah.
	But that's a calculated risk, like I told you.
	It's more stable.
	Take calculated risk when you're on the top.
	Everything ain't going to work either, motherfucker.
	Like, all businesses are tough.
	You're an entrepreneur.
	And what we talked about before the mics and the live stream came on, we live the life of all the things we watch, right?
	So...
	We're basically like a TV show actor, right?
	We're basically like a rapper, too.
	We gotta keep making hits.
	You can't be a one-hit wonder, right?
	We're like a basketball player.
	You got all your money up front, but they retire in five years for the most part.
	So we got all the same lifestyle all in one because we gotta maintain this shit.
	We gotta figure it out.
	We gotta keep reinventing ourselves.
	We gotta pay our taxes.
	We still gotta worry about the bitches and setting us up.
	We got everything in one.
	We are the number one people that's out here right now.
	I would argue for financial gain and upward mobility, creators are one of the top sought out careers now.
	For sure.
	Used to be rappers or like celebrities back in the day, like actors, but now creators are like the top of the future.
	They're doing what we're doing.
	Listen, I was an athlete.
	I went all the way to the NBDO.
	Y 'all can look up Jarvis Rivers, NBA, Jarvis Rivers, and put in there it has NBA by my name.
	I did what they did.
	They didn't do what I do.
	They ain't got all these subs.
	They ain't got all these millions.
	They trying to do it now.
	Now everybody got podcasts.
	Everybody doing content.
	Everybody making their own brand.
	I've done all this shit and done what you've done.
	So now they're coming to our field.
	You know what I'm saying?
	They're trying to figure out.
	The rappers too.
	Rappers too.
	Everybody.
	Come on streamers.
	We are the ones.
	They're doing what we're doing.
	But we got an inside, you know, no leg to it.
	No homo sapien because we've been doing it.
	On top of that, just imagine if...
	LeBron didn't sign when Nike grew his own shit for them 20 years and had his own brand and where that would have been.
	Just imagine if Jordan had his own shit, if all these people had their own brands and built it up, how must that be worth?
	You're getting fed pennies when you had all the big dollars.
	But now, going forward with the NILs and all that, these young boys are going to get that money and know how to really take it to the next level.
	Because it's very important to know what to do with the money when you get it, you know?
	And then, last point here, how does someone...
	Collaborate with other creators.
	What's the best way to collaborate?
	Should they do paid marketing?
	Should they do networking events?
	How should somebody get collabs with other creators?
	The most important thing, if you're on the come up, you got to pay.
	You know what I mean?
	Because we put in too much work, too much time, too much money for you just to come out of nowhere.
	Hey, bro, put me on, bro.
	You got two posts with a goddamn mud-ass dog on your porch eating green beans.
	You know what I'm saying?
	Like, brother, I'm not doing stupid.
	But you got them two posts eating green beans.
	You got that nigga.
	I got $5,000.
	I got to do a collab.
	Yes, you can.
	Meet me here, nigga.
	We can do whatever.
	No homo sapien or do whatever, but you know, we get some content.
	So that helps.
	Or build your own shit up and you meet me in the middle or the top.
	I can see your grind.
	If you've got a thousand posts on your page, I don't give a fuck, you only got a hundred views, but if you post it every day, a motherfucker gonna recognize that like, dog, this dude going crazy.
	He ain't got this wave yet.
	I fuck with him.
	But either one, you gonna pay or you put your grind in.
	So AMS had a metric where, like, for example, if you were a new creator coming to collab with him, He needs to see at least 20 videos of you making the same type of content and not stopping.
	Nah, not 20. At least, I think it's 20 or 30. Who said that?
	It might be a little bit more, but like, uh, AMS.
	Oh, okay.
	Like, maybe like 50. Somewhere around there.
	I would say 100.
	Well, 100's fair.
	But, for him, I was like, all right, let me see you being consistent.
	Every day.
	Then I'll work with you.
	Because that's what I tell people, too.
	They're like, oh, I want to do YouTube.
	I say, okay, fine.
	This is what you got to do.
	You got to post every day for a year straight and make no money.
	Because they want to get put on, basically.
	Right.
	Because you spent all that time and effort, all that pain and suffering to get to where you're at, and then say, oh, I'll just collab with this person and make it to where you're at.
	No, brother.
	But I think for collaborations as well, it's more of who's in your genre.
	Right.
	Who's a part of your industry?
	And then say, all right, I'm at the bottom of the food chain, understandable, but this is where I want to be.
	Yeah.
	And you start emulating this person, seeing where they're at, seeing what they do.
	Yeah.
	Before you know it, I've seen your shit before, bro.
	Facts.
	And then you become the guy that's like the underdog, and you're like, oh, shit.
	He's coming up next.
	And on top of that, too, know the person.
	What can get you in the door and I'll be real and I'll give you all some game is don't come up to a person like me like, Organic, I fuck with you, man, but how'd you get where you at?
	Yeah.
	I might slap Thunder out your mouth.
	I might cock my hand back like Zeus and slap all the motherfucking molecules at your fucking lower lip.
	Like, is you fucking serious?
	I got fucking eight years straight of posting, bitch, a thousand fucking videos.
	Look at my Instagram, 17,000 posts.
	Is you fucking serious?
	But if you come in Oregon, I remember you was in a basement, nigga, where you was fucking grinding, putting the bills up every day.
	I remember when you first got that challenger.
	What?
	Yeah.
	Oh, you got a chance.
	So learn the OGs.
	Learn the people you're following and looking at.
	Then you've got a better chance, too.
	So either grind, pay, or learn the person you're looking up to.
	That helps.
	Yeah, just after your point as well, I would say for collaborations, too, if you do the work long enough and you're not consistent, they're going to find you.
	Correct.
	Either by someone showing them a video, or you're going viral in the outgo, or just reels and shorts in general.
	And then, let's say you do want to speed up the process, pay to play.
	Definitely pay.
	Because...
	That's the best way.
	Most people, yeah, I'll be honest.
	Most people that have a channel or have an actual platform, they're able to over a period of years and trust and all that stuff.
	Right.
	So to give you that audience for free?
	That's crazy.
	Stop it.
	You gotta chill.
	You're disrespecting me because I had to spend literally millions of dollars winning and losing to get where I'm at.
	Yeah.
	So you're just gonna walk in and put me on, bro, I got, I'm 43 years old.
	I got brothers, cousins, friends I know for my whole life, 40 years.
	Yeah.
	That won't help.
	Who the fuck are you?
	Yeah, some random person on the street.
	Are you serious?
	They're like a bitch asking for something.
	Like, I ain't got a mom, cousins, nephews, bro.
	I just met you.
	I take care of my mom.
	My little nieces need shit, you funky whore.
	I want a purse!
	Yeah, give me a purse, bitch, so I can give it to my motherfucking mama or something, whore.
	Drop it off in a hearse.
	I'm the one.
	Fuck out of here.
	I got nothing for you, bitch.
	Yeah, it's funny because all the time it's like, put me on, bro.
	Oh, yeah.
	Put me on the show.
	It's like, who are you again?
	Right.
	So...
	I mean, imagine if we put everybody on.
	Right.
	I won't have no show.
	There you go.
	But if you want to expedite and you're supporting the campaign, you pay a little fee, you can get with me, man.
	You know what I'm saying?
	They're going to take us where we need to go.
	There you go.
	But other than that, put your grind up.
	And like I said, you don't got to be the most...
	Nobody going...
	This ain't no fucking talent show.
	Yeah.
	This is work.
	You know what I mean?
	That's what it's all about.
	Also, you know the fun part?
	Let's say I put you on, right?
	Yeah.
	And you're on the channel.
	And you have nothing to offer after this.
	Yeah.
	It's finished.
	No content to follow.
	And then they don't talk shit about you behind your back.
	Man, I went on there one time.
	He didn't even let me come back on.
	Motherfucker didn't even do nothing.
	You know how that go weirdos.
	All the time, bro.
	But it's part of the game.
	Yeah, it's part of it.
	We signed up for it.
	Just to summarize here, we covered five things they can do to make money on social media.
	For sure.
	A to Z. We covered as well platforms.
	There's YouTube, Facebook, Snapchat, Rumble.
	Collapse too.
	Collapse too as well.
	And as well.
	How the hardships come through as a creator.
	It's not always rainbows and sunshine.
	Sometimes it's rainy days and a bunch of fog.
	But if you believe in yourself and not give up, you can still make it and do pretty well.
	For sure.
	And then it's never too late for you.
	Because once again, I started late.
	And I'm still here.
	Still sturdy.
	But don't think because you're young, you got an advantage, nigga.
	Because your ass could be 21, start, and die at 23, motherfucker.
	Don't think because you...
	I'm young.
	Nigga, you might not see tomorrow, bitch.
	So don't think you're somebody.
	You know what I'm saying?
	It's really doper that you older still doing shit in life.
	You know what I mean?
	So don't be carried away.
	And guys, you just got eight years of experience in an hour and a half video.
	Real shit.
	Which, I would argue, people pay for.
	Hell yeah.
	So shout out to Organifi coming through and give you guys some notes.
	Because this shit, like, niggas don't talk about.
	Nah, this shit ain't cool to talk about.
	Yeah.
	Oh yeah.
	This shit hurt.
	I look bad.
	Fuck that.
	They got to sell all my jewelry.
	Nigga, nah, I almost cried that day.
	Boy, that shit hurt bad, man.
	What?
	You know what kind of woke me up?
	I was telling this billionaire, right?
	He was like, alright, so you got a chain.
	You got a nice car.
	But as an individual, what are you about?
	I was like, you know, networking, doing business.
	He said, yeah, but what's this for?
	I don't know.
	It looks good.
	He's like, it's a mental win on you.
	He's like, make sure you're liquid and make sure that...
	Nothing is going to shadow or fog up your brain to make content and make business.
	Because the more you have things like, for example, payments.
	Go watch your back with jewelry.
	It's like, you can't focus.
	So he's basically focused on your craft and focused on that.
	And then everything else will come later on.
	But having it now is kind of like...
	No loafers.
	Even when you have a bitch job, you gotta put in the safe and hide when you put in there.
	You gotta worry about everything.
	You know what I'm saying?
	Bro.
	It's a lot that weighs with that.
	For me, once again, I'm an older guy, so that was the people we looked up to, was those that had the jury and shit.
	So it's not the most...
	Intelligent thing to do, but it's part of my culture, something I like.
	You know what I'm saying?
	Of course, it's not the most financially.
	Even though I got a good deal now, it's still not the most financially.
	That shit, no, this shit could have bought, could have put into.
	So I get it, but it's something I like in my aesthetics.
	But at the end of the day, real bosses, real businessmen on that high level, they don't play like that.
	Well, no, you did it smart because I know you got a deal.
	Of course.
	So it worked out better.
	I got a deal.
	And then, of course, this shit, I bought this.
	This is a solid 14-karat gold.
	You know what I'm saying?
	A full kilo.
	When I bought it, it was $1,500 a gram for gold.
	Now it's $3,500.
	So that shit went up in value.
	I'll praise them.
	Let's go.
	But see, guys, now we're moving smarter.
	We're more seasoned.
	We got experience.
	So now, game over for y 'all niggas.
	All right.
	Speedy again.
	Last question I have is, how would I be able to pay for Myron or Fresh to read about my specific situation?
	I want to start an entrepreneurship route, but have lots of hurdles in my way.
	And explain it on a call.
	I want to pay money for your guys' help.
	I mean, bro.
	Myron's pretty busy.
	I'm pretty caught up as well.
	But we'll do Zoom calls every week on pretty much Castle Club.
	So next time we do a Zoom call, just hop into that.
	We got you, bro.
	This might be a little bit off-topic here, but do you guys have any tips on cologne or colognes to use at what occasions?
	What cologne do you use, bro?
	Oh, who asked about the cologne?
	Speedy.
	I get that Louis Vuitton cologne.
	I forgot what it's called.
	Meteorite, I think.
	Oh, shit.
	Okay, okay.
	I'm getting a real game.
	And then I got that Creed, the gold bottle Creed.
	I don't know which one it is.
	The one that's in the gold bottle, the Creed.
	That's what it is.
	The Mill Semi-Imperial.
	Yeah, I know what you're talking about.
	That shit bomb.
	Those two are not bang-banging both at the same time, no homo sapiens.
	Damn, you can both at the same time?
	That's gas.
	Come on, chap.
	That's gas.
	That's real game.
	That's real game.
	That's Chanel blue.
	Damn, I'm giving super game right there.
	I'm giving y 'all all the shit tonight.
	And a YSL tuxedo.
	That's tough.
	Those two are powerful.
	On the low end, too, though, I fuck with the Dolce& Gabbana blue and the Versace Euro.
	Bang-bang both of them, too.
	Oh, shit.
	That's a cold one.
	Okay.
	Yeah, yeah.
	I'm giving y 'all the sauce, man.
	Damn, what is that smell?
	Bitch, it's me.
	Smooth.
	You go Baccarat too.
	Red Bottle Baccarat.
	You go that.
	Fresh updates?
	WFNF, WST Organic.
	Damn!
	Nigga, my fucking birthday was lit!
	Do it live!
	Oh, that nigga was going hard.
	Yeah, he was going crazy on his birthday.
	Chris, how was your birthday, man?
	It was lit, man.
	It was lit.
	You know, hoes, boats, and yachts.
	Yeah, he was going hard.
	I was watching his story.
	Yeah, he was going in.
	Him and Noble, man.
	Deserve it.
	John DeMarco for Christmas birthday man.
	Shout out to Chris.
	John DeMarco, man, he will invite me to a vis this weekend, man, this week.
	I appreciate you, brother.
	Yeah, yeah, yeah.
	You know what I'm saying?
	He on this old man vibe though.
	Yeah, it is, man.
	All right.
	So, guys, this is the end of this show.
	We're going to do After Hours with some girls right now.
	And Myron's actually in New York with Academics, doing a stream right now as we speak.
	So go support him over there.
	Shout out to Myron.
	And then we'll go back to the After Hours in how much time, Chris?
	1045.
	1045, guys.
	It's on 30 minutes.
	Organic, where can I find you, brother?
	Yeah, make sure you go to OrganicLifestyle.com and get that clothing.
	Organic with a K, lifestyle with a Y, just like it's on my hat.
	I'm doing four new drops, the top shit in the game.
	But other than that, make sure you go to Mr. Organic, one word straight across with a K instead of a C on Instagram.
	And then, of course, Mr. Underscore Organic on YouTube and stream that Organically Speaking podcast on all places you get podcasts.
	And also, go get my music, man.
	Mr. Organic, put it in any streaming platform.
	Listen to the God in the flesh.
	Damn!
	There we go.
	All right, guys, we out of here, man.

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