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Oct. 14, 2024 - Fresh & Fit

01:43:15

How To Make Money With Digital Marketing w/ Jeremy Haynes & Brandon Carter

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Time	Text
	Thank you.
	And we are live.
	What's up, guys?
	Welcome to Money Monday.
	We're here with Brandon Carter and Jeremy Haynes.
	We're going to talk about making money and using ads to make it, whether you've got a business, influence, or whatever.
	Maybe we're going to help you guys make some money.
	Let's get into it, baby.
	Let's go.
	What's up, guys?
	Welcome to the Freshman Podcast, man.
	It is Money Monday.
	We're here with two juggernauts when it comes to making money online.
	Quick announcement for you guys on the show, guys.
	CastleClub.tv, as you guys know, we have also Castle Club Premium.
	We'll give you guys one weekly Zoom call on Castle Club, and then we also got the Castle Club Premium.
	We'll give you guys more...
	How do I say this?
	Intensive training.
	Yeah, more specific, whether it's something to get your Instagram up, your dating up, or get in shape, or whatever it may be.
	We have more specific Zoom calls on Cal's Club Premium, but we have general Q&As open for you guys on the regular Cal's Club.
	Also, we have a Discord on there for you guys, where you guys can go ahead and join and talk with like-minded guys, etc.
	I also use the Discord when I'm watching band documentaries on Cal's Club, as you guys know.
	And then I got something special for you guys that I got planned.
	I'll probably announce it on the news show.
	But yeah, check us out over there, guys.
	Casco.tv.
	That is the home base for us along with Rumble.
	Rumble.com slash Fresh and Fit.
	And yeah, man.
	Without further ado, we got two special guests in the house.
	We apologize that we saw a little bit late, guys.
	But obviously, you got some certain minds together.
	We talk a little bit and everything else like that.
	Poking some money here.
	Welcome back!
	Jeremy and Brandon Carter.
	Yo, what up, man?
	I'm happy to be here.
	I was here just last week, man.
	It's cool to run it back.
	It is, it is, it is.
	We're making up for lost time because I had not known that you hadn't been here in like over a year.
	I was like, what the hell?
	Listen, I thought that I was banned because I said it was okay for women to have jobs.
	I thought y'all banned me for that, man.
	I was like, my fault.
	I thought it was cool to put a hoe to work.
	That's what I thought, but you know.
	But I'm glad that wasn't the case.
	No, man.
	Put the rules to work.
	And you brought the cavalry with you.
	Yeah, big dog.
	Yeah, hell yeah.
	Jeremy, what's up, man?
	Welcome back to the show.
	We had you on before.
	It's good to have you back.
	It's what, like been almost two years now?
	Maybe?
	A year and a half?
	I got no idea, man.
	It's good to be back, though.
	Thanks for having me back.
	Yeah.
	It's been a while.
	Can you introduce yourself to the people, bro, for those that might not be familiar?
	Yeah.
	My name's Jeremy Haynes.
	I have been an agency owner now for a little over 11 years.
	I just spend a lot of money on paid advertising.
	I am trying to get people to million-dollar months.
	I've done it 38 times.
	And, yeah, I mean, long story short, I've just made all my money on the Internet.
	It's been a fun run.
	And I live here in Miami, you know, Miami veteran.
	Can you say some of the people you used to run ass for, or can you not say?
	Well listen, there's all kinds of people I could sit here and name drop, but it's almost like a virtue signal thing for me now, you know?
	It feels higher status to not name drop anymore, you know?
	Yeah, but you're definitely buying a lot of big names that, you know, whoever would scale up their businesses utilizing YouTube, digital marketing, courses.
	You know, I will say this, right?
	Because, to be clear, I would love to sit here and name drop.
	But at the end of the day, I can talk at a much higher level about what I've done with the different people that I've worked with if I actually don't name drop.
	They actually get real mad at me if I do.
	Right.
	Because a lot of these people, like, I made a lot of money for people off the info product space.
	I made a lot of money for different products and service businesses.
	Some of them don't want the amount of revenue that they make out there.
	Because some of these people, to be without exaggeration, like, we get them up to, like, Biggest client, $5.5 million a month.
	We had two clients hit $5 million a month.
	I assure you, these people almost get clammed up when they make that amount of money.
	So anyway, I don't want them to get mad at me.
	I don't want to jeopardize the amount of money they pay me.
	And I also want to talk at a higher level about what I do for these people.
	Sure, no worries.
	Jeremy ain't got nothing to sell.
	He ain't got nothing to sell.
	Y'all can't afford it.
	And has a lot going on behind the scenes as well.
	But real quick, we mentioned earlier before the show, making money every month.
	Online is the way to go.
	You said 10K and ML. Let's start with 10K. Okay, so my focus is I help people get to 10K a month, especially with focus on the online fitness business.
	That's the only...
	That's the only kind of business that I advertise working with.
	I've helped a lot of different people in a lot of different industries get to 10k, 20k, a lot of them even millions a month.
	Not a month.
	I hope people get to millions a year.
	That's Jeremy's thing.
	But I've helped people make up to a million dollars a year.
	I think my number one student, she broke the record last year.
	She made two million last year.
	But with fitness business.
	So I would say the first thing you got to do to get to 10K is you got to really carve out your niche.
	You get what I'm saying?
	Because if you...
	And this applies to all disciplines, guys.
	He's telling you whether you have fitness business or not.
	For sure.
	All disciplines.
	Because it's...
	You know if you if you don't carve out your niche who exactly you want to help like your target market and what problem What specific problem you want to solve for them?
	Then you're just a business coach or a business guy or whatever business you have for I'll use the fitness example because that makes more sense for me You know these people they they want to make money as trainers But they're just fitness guys or fitness girls how you stand out amongst all them motherfuckers, right?
	But what I tell them to do is focus on the who the what in the how and the who and Would be like, who exactly do you want to help?
	Right?
	Really, really narrow down.
	In fitness, we can narrow down a little better, right?
	Because remember when you were in my program, you said you wanted to help young men.
	Pause.
	You were focused on young men, right?
	And young men, you want to help them get ripped, right?
	Why do young men want to get ripped?
	To get chicks.
	To get chicks, right?
	It makes perfect sense.
	You know, so he only focused on them, right?
	He wasn't worried about nothing else.
	And a lot of trainers...
	Trainers, they struggle with that because if you've been working in the gym, you just take whoever to the gym and give you your training body.
	And that's cool.
	You know how to train everyone, but you can't market everyone.
	It's kind of like...
	I got some Old Spice deodorant in the crib, right?
	It's got a wolf biting into the fucking logo, some shit.
	My girl has...
	Use the Fiji one.
	Use the Fiji one, right?
	It's got no stuff.
	My girl uses the secret deodorant, right?
	Now, you can look at these...
	You can look at the actual packaging and you'll know if it's for men or women, right?
	You know it's made by the same company.
	It's Procter& Gamble, right?
	They're smart enough to know that they can't market the same shit to men and women.
	It's super difficult.
	You get what I'm saying?
	And if you look at secret deodorant, it's like the Easter Bunny colors.
	You know what I'm saying?
	It'll be the same flavor.
	Baby powder flavor, right?
	And they'll call it like powder fresh.
	But the guy, they'll call it like sports fresh.
	But it'll be the same exact fucking scent.
	You know?
	Jets and shit on it.
	Yeah, yeah.
	You know what I'm saying?
	Have a fucking wolf biting into the logo.
	Because the marketing is different.
	You gotta really appeal.
	And I think you guys did a great job with this.
	Like if you just had a podcast, it wouldn't have penetrated the market.
	Right.
	But because, okay, you're only going to, you narrowed it down.
	Hey, this podcast is for men.
	Right.
	For men who want to get girls who want to come up, you know, you figure out what problem you want to solve for a specific kind of man.
	Because it's probably not 50 year old motherfuckers.
	I'm probably the oldest motherfucker watching this shit.
	I'm 42.
	Right.
	So it's like younger, younger guys is your demo.
	Right.
	Yeah.
	All right, okay in there, right?
	Yeah, but that's get demo and you know what they want you haven't started problem now for how you were able to penetrate the market So you really got to figure out who you want to target and then exactly then the next part is what problem do you want to solve for them in the fitness context?
	It's like okay.
	Do you do you want to focus on?
	Helping young guys get ripped you wanted to help them get ripped, right?
	That's what you were doing when you were in the program.
	Yeah Yeah, so you were the evidence-based lens right with studies and shit like that legit study.
	Yeah, I remember that yeah, so You weren't trying to help people become pro bodybuilders.
	Nah.
	You weren't trying to help with obese motherfuckers.
	Nah.
	You weren't trying to help with motherfuckers who want to be pro athletes.
	It was like you just wanted to get ripped.
	Yep.
	Right?
	So you can just ignore everyone else.
	Right?
	And then you had a specific how.
	Right?
	So it's the who, the what.
	You're solving that problem for them.
	Then the how.
	Yep.
	Your how was evidence-based shit.
	You weren't super deep on the studies.
	Yeah.
	Right?
	Now, you can...
	Stand out amongst all the other trainers, right?
	This is the only guy, not only guy, but it's less competition.
	He focuses on men, pause, helping them get ripped with evidence-based science shit, right?
	And so there's less competition there.
	But you can even, but you went deep on the why, too.
	It's like to get girls.
	To get girls, right?
	Some guys want to get ripped for fucking hell.
	Cool.
	But you've got to market them different.
	You said guys who want to get ripped before girls.
	So that was a whole different...
	Now you stand out.
	Because you can post pictures of girls.
	You can post pictures with you.
	You can talk about in your copy that you write about how you get the hoes.
	I'm sorry.
	Bitches.
	Because you're ripped, right?
	And the guy who wants...
	That guy who has that problem, that need, when he hears you talk about it, it's like, oh, this is exactly what I want.
	But if he hears another fitness guy, I hope you get raped in your longevity and shit, it's like, you may be talking about the same shit, but because you didn't sell it to him, the other guy didn't sell it to him the way he wanted.
	But somebody else would want it that way.
	So you gotta really dig deep into the messaging with your niche, your target market.
	Does that make sense?
	You gotta find a niche and then sometimes even if your niche is over inflated right so I can give you guys a little I've never shared this but I'll share with you guys yeah so for me right I had the fitness niche and obviously using evidence-based lens but then also at the same time I was red pillow wear so I was a fucking simp like everyone else and not everyone else but a lot of people in the fitness industry you know this Brandon right yeah They're like fucking soft and they bow down to women and they're fucking cowards and shit like that.
	And they think, yeah, women power.
	So my thing was like, not only am I going to teach you guys how to get in shape and give you guys the truth about fitness, but I'm also going to tell you all the truth about females as well and how to deal with female nature and shit.
	So that's why people had more trust in me because they're like, all right, this dude's not a sucker.
	He's not a simp.
	Not only I could trust this guy from a fitness perspective, but also...
	He understands the difficulty that I deal with navigating the sexual marketplace and dealing with women.
	So he can also help me with that as well.
	So I was able to kind of give him a one-two punch with that.
	You mixed the fitness with the game.
	Yes.
	You went deep on that...
	Why?
	That specific why?
	Oh, they want to get girls.
	And even to this day, I still do that.
	I don't take on as many clients as before, but I still do that where I help them with their fitness and I also help them with girls as well.
	Because the problem is that it's very hard to find a guy that is red pillow aware and will tell you how to deal with modern women while simultaneously telling you, alright, this is what you've got to do in the gym as well.
	And that's lesson number one.
	You got to do that to stand out.
	Yeah.
	Amongst the market.
	You know, especially initially, right?
	Now, as you grow and you have more money and more leverage, then you can expand your market.
	For example, McDonald's was just burgers and shakes, right?
	Because I can only think of like two or three other guys that do what I do.
	Exactly.
	Right?
	Versus like if I had it before, like I'm just going to give you fitness things, it'd be competing with millions.
	But I can think of like literally what Austin Dunham, FedEx Realish, that's about it.
	That's it.
	Those are the homies.
	That's what it is.
	Yeah, and I know them.
	I'm cool with them.
	So that's the importance of really niching down, guys, and finding what it is.
	Obviously, this is with a fitness lens, but then with any business you have, you've got to really lock it down.
	For sure.
	Like, for example, McDonald's started with just, what, burgers and fries and shit, right?
	But now they expanded.
	At one point, you could get wings out of McDonald's.
	You know what I'm talking about, man.
	You was getting them wings from McDonald's.
	You look like you was fucking with the Mighty Wings.
	I was, shit, man.
	I was even here in America when I was going on.
	I was fucking with the Mighty Wings.
	That was my shit.
	They had a black CEO. First thing my nigga did was said, yo, we need to put wings on the menu.
	Oh, the McRib.
	They got all types of shit now.
	McBurritos, all types of shit.
	But initially, it was just burgers and fries.
	But as you get more leverage, you can expand your target market.
	Does that make sense?
	Yeah.
	But initially, to get that first 10K... Or maybe even the first 100k.
	Like, you want to be super narrow so you can stand out.
	I'm surprised to hear you not just immediately jam on mindset for 10k a month.
	You know, like, think about it back when you got your first 10 G's.
	You know?
	Like, when you were going through this shit back in the day, was it really just the vehicle that made the biggest difference, or was it the mental tweaks?
	Well, it was, yeah, so I also, because at the time I had a job, right?
	So, and I tell guys, we literally talk about this, like having a job is one of the worst and greatest things if you want to kind of venture into entrepreneurship because you're making enough where you're comfortable and, you know, for you to kind of like make that twist over to entrepreneurship, you're going to have to sacrifice a lot because you have your job and then you're also doing this thing on the side.
	So you don't get to have the weekend warrior fund that you would normally have when you have your job and you're kind of in your head like, why do I need to do this?
	I already make enough.
	I'm uncomfortable enough.
	But like, you know, you really got to be able to push through that and be like, no, I'm going to keep going.
	I'm going to keep going.
	And then once you make enough money from the entrepreneur thing, then you can venture out and kind of go full in.
	But like that transition period where you're doing it, yeah, it's mindset.
	You know how almost every dude has that box somewhere in their house?
	There's a bunch of tangled up wires and shit that we all keep and bring with us house to house to house to house.
	Yeah, I might need this cable one day.
	That's how I look back in the day when I was making less than 10k a month.
	That's how my brain felt.
	It felt like the first thing you gotta do is just undo all that crazy shit that's going on in your head and get the right kind of belief system in place.
	You have to really understand the power of how much money matters.
	And really believe that you deserve that amount of money, that you can make that amount of money.
	It's an excessive quantity of limiting beliefs, almost like a massive fucking wall that exists in front of you.
	When you fail to break down that wall, it's like you have a really hard time climbing it.
	It's easier to just go around it.
	Or, in some instances, if you can work through those existing limiting beliefs, just to fucking take them down one by one by one.
	And it's hard when you have a paycheck, too.
	I'll tell you this, I'll never forget.
	When it clicked for me, I remember I got wired 30K after selling a course.
	And that was my first big thing.
	And I was like, oh shit, this is real.
	Mine was a 12k check.
	I went and I cashed it, okay?
	And I walked around my job.
	I had the loaf in my pocket.
	And I would walk up to my co-workers who were like all my buddies and stuff and like the little marketing room I was in.
	And I'd be like, touch it, you know?
	And I'd wake up every fucking day.
	I swear, I wake up every day.
	And I'd seriously just sit there and count it, you know?
	Man, it's hard to describe it like that initial feeling of just like feeling like the fucking man, you know, with like only 12 Gs.
	And then I went out and I splashed on a, it was like fucking 12, I don't even know how long, maybe like 14 years ago.
	I bought an Infiniti G35, maybe?
	Like the little sedan.
	I was driving around in a shitty Camry.
	I had a 1995 Toyota Camry.
	And I went and splashed on a little whip, you know?
	Same thing.
	Anything that you could do to like make you feel like the fucking man when you're at that level, and you start the momentum cycle, you know?
	Do y'all believe momentum is like gravity?
	Like a universal law?
	It is.
	I'll give you an example.
	So I went to Grant Cardone's show called Whatever It Takes, right?
	And I was pumped up, excited.
	I was like, yeah, bro, I'm about to be working for Grant Cardone.
	He's the greatest.
	I love Seller Besold, all that stuff, right?
	All the interview show.
	Yeah.
	So I pull up, and I'm like, I got this, bro, from the Barbados.
	I'm that guy.
	I walk into the interview room.
	I do my part, first introduction.
	Get to talk to him for a little bit.
	Second part is to sit down, sell me the pen or the water.
	I didn't get the part.
	He said, you don't have whatever it takes.
	You're a nice guy, Walter, but you gotta go.
	Did you have to jump off the bridge?
	I didn't get that far, bro.
	That was the second part.
	So what happened was, that was like, damn, you know what?
	The person I looked up to said no to me.
	And I got started all over.
	But I'll tell you this, though.
	That moment defined me because it means to think, you know what?
	Okay, he told me I can't do it, but I back into it on my own.
	I found my own way.
	And from there, I worked myself on my job, overtime nonstop.
	And then, you know what happened to me, bro?
	What?
	I was working at AT&T, taking phone calls.
	I was like, people 40 years old.
	They've been there for 20 years, still working that job.
	I was like, I don't want that to be me.
	No, bro, I need to get out of here.
	So at that point, my shift.
	So you're right.
	Momentum, and then me getting my first property, me saving the 10K, 20K for my job to buy the property.
	I feel like it literally all came down to momentum.
	When I was younger, my grandfather told me, he said, there's all these universal laws in life that govern our existence here on this planet.
	And he used the example of gravity as one of them.
	He was like, it's your job as you continue to age to find the other ones.
	See what you can find.
	And I genuinely feel like momentum is one of the most powerful ones.
	To be clear as an example, when I was broke, The one track, I listened to this track dozens and dozens and dozens and dozens of times.
	It was called Excuses Are For Bitches.
	And it was by this guy right here.
	I found that on, apparently it's on YouTube, but I found that shit on SoundCloud.
	I'm not exaggerating, okay?
	Dude, from my new penthouse, by the way, I got, not Sierra Inflex or anything crazy, but I can see where I moved to in this penthouse I'm in when I first came here.
	And it was in the hood in Overtown over here.
	And, bro, I was in that place, 650 square foot little shitbox, okay, in the hood, like when I was fucked up, like NYC units leaking everywhere.
	This place was fucked.
	And dude, I'd play this track again and again and again and again, and I would sit there and I would just, you know, I'd feel like the initial process.
	Dude, momentum, if you think about it, it's like a force, like an energy.
	One of the hardest things to build up, maintain, but once you got it, think about how much it's really impacted you, how easy what you do now is, in comparison to how hard it is at the very beginning.
	Yeah, it's very hard at the beginning.
	Okay?
	It's hard at the beginning, because once again, we've got to create the momentum, but then we get the benefit of it as it continues to go on.
	At the beginning?
	Dude, people got to focus on that shit at the start.
	We had no guests for the podcast.
	It was like us just talking about dating, lifestyle.
	We start bringing on guests.
	What happened?
	You know what?
	Hey, I'll hit you up.
	I'm going to come on the podcast.
	One, two, three days, you know.
	There's a bunch of people coming on the podcast.
	Momentum.
	They see what's happening.
	It's popping off.
	They're getting views.
	Oh, I'll pull up, too.
	I'll pull up, too.
	That's how it starts.
	Yeah, fuck yeah, it does.
	That's a fact.
	And, like, you know, there's a lot of limiting beliefs, though.
	Like, you touched on it.
	For example, y'all, last time I was on, on Monday, whoever does y'all Instagram, y'all took a clip of me saying, you know, my son was like, oh, that 10K for a watch is too much.
	And I was like, yo, listen.
	Oh, yeah, you got hammered.
	I was like, yo, listen, man, never say nothing's too much money, man.
	You can have whatever you want if you work hard enough.
	And people, like, they couldn't get past the 10K for a watch.
	Yeah, they couldn't, yeah.
	But it's like, that aside, right?
	The most important thing you said is if you work hard enough.
	If you work hard enough, you can have whatever you want.
	You know, but some people...
	You know, their mindset is like, I can't do that.
	I can't do that.
	But you need to think, no, how can I do that?
	Right?
	You've got to be thinking about ways to make shit happen.
	But it goes, like, deeper than that.
	Not just with money or just everything.
	I won't say I'm tired.
	I'll be like, yo, I've got to get more energy.
	I won't say my bitch is tripping.
	I need to calm this hoe down.
	Yeah, they're justifying the wrong position.
	Yeah, yeah, yeah.
	It's like, yo, if you don't want to pay $10, that's cool.
	You know what I'm saying?
	It's like, but whatever you do want, you need to be...
	Constantly looking for ways to make that happen and never say you can't do it.
	You mentioned last show confidence.
	Most men don't have that confidence at all.
	Jeremy, how would you define guys getting confidence from the very beginning?
	Dude, I think certainty and confidence comes from taking action, proving you can do what you say you're going to do, and having consistency.
	You know, a lot of that...
	Dude, I've had so many people that I've taught over the years, when they're first getting started, that's one of the biggest things they struggle with.
	They think that confidence comes first, and then...
	You follow up with the action, and that's the opposite.
	You start with the action, you retain consistency, and to be clear, you consistently prove to yourself that you're going to do what it is that you say you're going to do.
	And you start over a broad duration of time.
	It's an undefined, unknown period of time.
	It could be a week, it could be like three months of doing the same shit repetitively, until you eventually start to see the result.
	And obviously you barely ever see results at the very beginning of taking action.
	Which is also where most people give up, especially nowadays.
	Think about the instantaneousness of our society nowadays.
	I don't like a piece of content?
	Peace.
	I want to get food.
	How long did it take you to get something around here?
	You know what I mean?
	50 minutes.
	Dude, it's all at the fucking snap of our fingers.
	Everything's within an hour now.
	We want to send money to each other.
	It's all fast nowadays.
	To be clear, dude, getting results and making a fuckload more money, especially when you have no momentum and you're at $0 or whatever your job's paying you, getting your first 10K outside of that.
	I mean, once again, Longer duration of time than what you want to endure.
	But if you endure through it, that's when the confidence kicks right after.
	And once again, momentum-wise, it just gets easier.
	You get more confident.
	You don't necessarily get more cocky, to be fair.
	But you get more of a natural, I can actually do this shit kind of feeling, you know?
	Well said.
	And I think, just because we were talking about momentum and kind of getting your way there, and in the beginning, it's very tough to get that momentum going.
	Guys, it starts with the small things like get up, make your fucking bed, right?
	Like, then go ahead and drink and pound a bunch of water.
	Have a coffee.
	Okay, you've successfully completed two or three things now that are going to better you for the rest of the day.
	Then go to the gym.
	Get that accomplished.
	And then it just, you know, with that momentum, it just kind of falls along the line with like a domino effect almost of success.
	How do you better?
	Make a list.
	Short-term goals, long-term goals.
	Do the daily activities, short-term.
	You master those, I complete it.
	Just making your bed, guys, when you wake up, is huge.
	Because that sets the tone for the rest of the day that, like, alright, I'm gonna get shit done.
	And it allows you to kind of say, oh, well, this feels good.
	Let me accomplish the next task.
	It might be a little bit harder, but then you just keep going.
	I don't give a fuck about making my bed.
	You know what I give a fuck about?
	I give a fuck about pitching people, you know?
	So for my business, I started with my marketing agency.
	That's what made me my money.
	And long story short, dude, I will never forget this, okay?
	I tell people this, but I always consider the fact that most people will say it's exaggerated.
	It's not.
	This is literally how my day was, okay?
	I'd get up, I'd pitch businesses, and then I'd go to bed, okay?
	I'd pitch businesses all fucking day long.
	And eventually I started getting sales calls.
	I didn't give a fuck about my bed, okay?
	I didn't give a fuck about that.
	What I did was once again, I sit down at the computer, pitch the fuck out of businesses.
	Well, that's how you get more advanced, and you're obviously hungry.
	But I'm saying, for the normies out there, that was when I quit my job, you know?
	That was just like when I first got started.
	No, but you gotta remember, he's talking about motherfuckers.
	Yeah, normies, bro.
	It's like, you know, we're all normies when we first start, you know what I mean?
	It's like, we transition, we evolve.
	We're like little Pokemon, you know what I mean?
	There's another level of normie.
	There's one dude, man, on that same video.
	And it was interesting because I'm around so many high-level people, even people who join my program.
	On the mindset level, they're serious about success.
	They're not on this rock bottom, like below...
	Below the hierarchy of needs, right?
	And this motherfucker, he was talking so much shit, and it was like, it was fine, right?
	I was like, man, this motherfucker's super passionate about this.
	Let me just see who this is.
	And I looked, man, his post was, his post was, yo, man, just celebrating my 29th birthday.
	But he was in a fucking Walmart break room.
	Where in the past, I was like, oh man, no wonder this is upsetting him so much.
	Motherfucker's spending 10K. And I don't mean that to shit on him or somebody working at Walmart, because I've had jobs, I hate it.
	But it's like, if you're at a level where you're okay, like celebrating, y'all, we up in Walmart, we about to turn 30, then it's like...
	Now you might have to set some more ambitious goals, and maybe...
	Or start from the square one.
	Maybe he's fucking making your bed as the fucking first start for yours.
	They're both correct, because he's talking about obsessive, wanting it to happen, success.
	I'm trying to condense the timeline, you know?
	Yeah, yeah, yeah.
	The problem is that so many guys don't have that urgency that you had.
	So it's like, you know what I mean?
	Me?
	My bed was never made, bro.
	I wake up and go to work for 12 hours plus, come home and sleep.
	That's different, because you have urgency.
	You got something to get you out.
	That's an example of the mindset.
	When you lack the urgency, think about that difference.
	That's what I'm saying with the mental state.
	You have to sell yourself.
	You were using an example of reasons.
	Reasons are one of the most powerful things that you could do.
	Why did I deeply give a fuck about making more money?
	Why did you give a fuck about making more money?
	Dude, for you, you just thought, okay, somebody who I looked up to told me no.
	For me, it's like, I wanted so much more money because I understood money was everything.
	I understood every single choice I made was 100% dictated by the amount of money that I had or did not have, the quality of food that I ate, where I could go, where I'd live, what I'd drive, the clothes I'd buy.
	Every single thing was dictated by money, to be clear.
	Money makes all your decisions.
	100%.
	And at the end of the day, That created a natural urgency within me.
	And to be fair, here's the thing that most, when you call it normies, to be fair, they're disconnected.
	They don't want to constantly be in a state of pain.
	Who does?
	Once you really get sold on how important money is, what do you then do after?
	What do you have to do?
	You gotta sit in a fuckload of pain and just be like aware, but not willing to do anything, which would suck, dude.
	That'd cause depression.
	Or you get to this point where you use the pain, you know, you start using that emotional driver and being like, I'll do fucking anything.
	That goes to Myron's point, because when you're comfortable, when you're talking about the job, when you're comfortable at first, it's difficult to have, there's not enough pain for you to move.
	So Stephen McFroy, Making $100,000 per year is one of the worst things that could happen if you want to be an entrepreneur.
	You talked about the pain principle.
	Every decision people make is they're moving towards perceived pleasure or moving away from perceived pain.
	But sometimes you can end up in this purgatory where things...
	You don't want it bad enough.
	It's not bad enough where you have to leave, but you don't love it.
	It's like a purgatory.
	But the pain of seeing niggas 40 years old, bro.
	At my job.
	You saw a glimpse in the future.
	Nigga, I was so terrified.
	You don't understand.
	I'll wake up, go to work, and be like, fuck, my life is so bad right now.
	It was not bad, by the way, but see now I got 40 years old, sitting there for 20 plus years?
	Nigga, I'm good.
	You gotta convince yourself of stuff like that.
	That's the thing, right?
	You gotta start leveraging your circumstances.
	What he was talking about with that post, that was crazy because there was a lot of people that were justifying why they would not even want to consider how to mentally acquire a $10,000 watch.
	Why would they not try to earn the $10,000 watch?
	At the end of the day, it really came down to this idea of...
	Well, why justify your circumstances?
	I've always liked to do the opposite.
	I like to look around and see what I can do to leverage myself out of my existing circumstances, you know?
	It's one of my favorite things to do.
	I'll never forget, bro.
	This is 2014 Pembroke Pines, Florida.
	I'm at Starbucks sitting there looking at YouTube on how to make money online.
	Grant Cardone was my mentor, basically.
	Who else?
	Graham Stephan, a bunch of creators on YouTube, right?
	Guy pulls up in a Lamborghini drop top.
	White girl in front of the seat, blonde, big busty.
	That's my type.
	And then...
	No, I know.
	Black guy, front seat, parked it.
	I'm like, who is this person?
	This Lambo?
	In my whole life, I've never seen one person before.
	I was like, you know what?
	I'm kind of nervous, but I'm going to ask him real quick.
	What do you do for a living?
	That's the best, by the way, dude.
	Sorry to bother you because, you know, I could be like, you know, I hate this guy.
	Like, why is he having a car?
	I don't have it.
	Fuck this dude, yeah.
	But you know what?
	Let me just ask him because maybe he can tell me what I could do to make some money myself because I'm broke, by the way, at this point.
	So I'm like, hey, brother, sorry to bother you, but like, what do you do for a living?
	Or do real estate?
	I buy properties, fix them up, invest, and rent them out.
	That's all I needed here, bro.
	You know what I did after that answer?
	I spent months looking on YouTube, how to buy real estate.
	First investment, what do I need?
	And then I spent at least two years working overtime at my job to get money to buy real estate.
	You know what happened?
	Once I bought a property, it was like, I could do anything.
	I could do anything, bro.
	So you're right, momentum.
	The quality of questions you ask dictate the quality of the life you live, you know?
	But think about this, right?
	The opposite is...
	Okay, that person who's not willing to approach it, they're not willing to ask that person, they have that thought.
	Like, it's crazy to me to sit here and think somebody would consider me driving up in one of my nice cars and be like, oh, that guy's like a dickhead, rich guy, you know, like, that guy's got to be an asshole.
	It's like, dude, if somebody, every single time, literally every single time somebody approaches me and is like, yo, like, what do you do to do this?
	I give them the most, I like, pull, I'll pull my fucking car over and give an in-depth answer if I need to.
	The car's a phantom by the way, man.
	Flex on these motiles.
	It's a ghost.
	It's a ghost.
	But my point being, it's like, just a mental frame to be like, okay, I'm gonna go up and ask that guy a question, and then I'm gonna be willing to search that stuff out on YouTube, whether I know anything about it or not.
	There's a really good quote.
	It's called a mental model, okay?
	You don't know what you don't know, okay?
	And if you treat yourself like, almost like a blank software program, like a computer, like, you wanna be operating on, like, Windows 98 and fucking 2024 and beyond?
	Hell no.
	You want to consistently update your software, which really comes down once again to updating that mental state.
	If you have little beliefs like this, and you see in yourself right now, like, oh, I wouldn't be willing to ask that guy a good quality question.
	You know, I don't even know what kind of quality question to ask.
	I wouldn't be willing to search it on YouTube because I wouldn't think I could go and do that shit.
	I don't consider, like, the advancement of the future and how to get in that guy's shoes is just one step at a time.
	One good question getting answered at a time.
	You know, one new thing that I figure out at a time.
	And then just taking action on that stuff.
	Dude, it's all brick by brick, you know?
	Guys, repeat after me.
	I can do it.
	Three times.
	I can do it.
	I can literally do it.
	I can do it.
	You really can, though, man.
	That's something I always just try to...
	Just try to...
	Bring home, you know, because I came from, you know, I come from South, South Chicago, you know, his reputation precedes itself, and my father killed himself, and it was like, man, you know, it was during a recession, so this is like a super difficult period, but you can outwork that shit, like whatever situation you're in, you can outwork it, if you're willing, if you're willing to put it, but it might have been, truthfully, it might have been easier for me because things were so bad.
	You get what I'm saying?
	Now you have the actual mental, the fortitude.
	I had so much pain, it's like you can only go up or out.
	You know what I'm saying?
	And I considered both options, straight up.
	You know?
	I weighed the pros and cons.
	And had my dad not just did it, and I didn't see how that affected the family, that would have been a more viable option for me, you know?
	But I was like, alright, well, can't do that.
	So, here we go.
	So, pain's an incredible circumstance to find yourself in to use as leverage, you know?
	So, we talked about getting to zero to ten, which is very mental.
	Right.
	Very, very mental.
	100%.
	And then also discovering what you're going to do, figuring out that niche, carving it out, and then also having the mental fortitude to see it through.
	Because like you said, you don't have the momentum.
	Yeah.
	It's very difficult.
	And you're not really generating money, so it's difficult to make opportunities happen.
	So let's get now from that 10 to 50K mark, or 10 to 100K. If y'all want some help getting the 10K a month, right?
	I got a free e-book.
	Oh, yes.
	It's called The 10 Commandments of Online Training.
	Now, it's focused for people who want to be online trainers, but the principles will be applicable to...
	Like any business.
	They're like...
	It's just...
	Fundamentals.
	Yeah, it's the fundamentals that you need.
	Top of the description.
	Right now, we're going to put it in there for you guys.
	And we'll put it in the chat for y'all as well.
	But it'll help you, especially with that part with the niche.
	It's the most important part when you're first getting started.
	Otherwise, you've got to compete with everybody.
	You want to limit the competition and stand out and make your message more potent.
	Yeah, and it can help you.
	It'll definitely help you guys in other endeavors as well.
	Free e-book, man.
	Whether you want to get in and finish, whatever.
	It gives you guys kind of the fundamentals about getting started and carving out a niche, which is one of the most important things in the beginning.
	And look, some of you here on the platform have here.
	If this boy can do it, why can't you do it?
	You feel me?
	I'm just saying, bro.
	If he can do it, why can't you do it?
	That's all.
	All right.
	Good job, Fresh.
	Yo, man.
	Yo, Chris.
	Even better.
	If I can't do it, my stuttering ass, why can't you do it?
	There you go.
	Fresh is going to quit this pocket and start a comedy show, man.
	You see the fucking bangers you're jumping on.
	I know, man.
	We need to get you on stand-up.
	Stand out.
	So we talked about, so it looks like to me, like, from zero to 10K is heavily mindset, finding a niche, and boiling, like, you know, doubling down and going on it, right?
	Now let's go talk about, which, Jeremy, you can talk more about this, 10K to that 100K mark a month.
	How do people, like...
	100K mark a month.
	Yeah.
	We'll say 10 to 100, yeah, in that range.
	Okay, so to be clear, usually when you achieve the 10 and you get somewhere between 10 and 100, you've officially gotten in business, you know?
	And then it's a game of amplification.
	There you go.
	And you find a few things out.
	Number one, you either fall victim to the unfortunate mindset that it's more than what it actually is.
	Okay?
	So as an example, I had a guy the other day, he was like 20-ish K a month.
	He'd get at max to like 50 K a month.
	And then he'd just go fuck off.
	Like, he'd take trips.
	His girl would start fucking hitting him up and be like, oh, we need to go on, like, fucking this European trip.
	Anyway, moral of the story, he'd get to this point where, like, he'd repeat this cycle, like, 20 to 50, 20 to 50, 20 to 50.
	And it was, I don't know, a repeated cycle that he probably did, like, a good four or five times.
	Point being, he gets in this mindset that it's enough money for him.
	Okay?
	Think about how devious that can be.
	I was like, usually, between 10 and 50K, 50 to 100, there's a little difference there, but to be fair, it's expansion of what you view as possible.
	You've got to start treating it like a real business.
	You've got to start looking at expansion and amplification.
	You know what I mean?
	Usually, outside of the mindset debacle that you get into when it comes to limitations and perceived, what's a lot.
	The other part of it, when I say amplification, you can't settle in.
	So when I said at the very beginning of what I did, I just pitched the fuck out of businesses day in and day out and day in and day out.
	Guess how much I made in my first 45 days of being in business as a marketing agency.
	How much?
	100k?
	I did 50k in the first 45 days.
	And immediately, I was like, okay, I get this now.
	I need to have a repeatable process for sales.
	I need to get salespeople in this thing.
	I need to start systematizing shit.
	I need to get people who are constantly pitching on this business's behalf.
	I need to keep pitching.
	And what happens is, okay, I start closing people.
	Did you know how many calls you made at that point?
	Dude, I was doing emails.
	So what I would do is I'd sit down, right?
	I'd pull up somebody's website.
	And at the time, keep in mind, it was a while ago, okay?
	People weren't even retargeting.
	Okay?
	People who don't know what retargeting is, right?
	You go to a website, they follow you around on the internet after you leave, whether you bought or not.
	That's retargeting.
	People weren't doing that shit back then.
	They didn't even know what a pixel was.
	Oh, wow.
	So what I would do is I would sit down and I'd be like, hey, you don't have a pixel on your site.
	This is what retargeting is.
	Here's some strategies you could do that you're not doing now.
	If you're interested in doing that, hit me back.
	And I would generate sales calls that way.
	I truly have no idea.
	It was like a blur to me, you know, because it was just a repeated day for like fucking 45 days in a row.
	Now, my point being, okay, what happens after you start closing business?
	What else do I gotta start doing?
	Got to start delivering.
	So not only do I have to pitch, but technically I then have to actually start delivering on what it is that I sold.
	What's that do to my day?
	If I'm sitting there pitching all day, it's like, well now I have to add the system of delivery.
	And then technically I'm dealing with a new problem in itself that can take a significant amount of time away from people.
	The other thing people fall victim to is that either-or mentality when they're getting started.
	Somewhere between 10 and 50, 50 to 100, you reach this point.
	Where simply put, you fall victim to like, I'm only gonna do sales or I'm only gonna deliver.
	And then you stop getting new deals when you only deliver, and then you gotta go back to doing sales.
	And you get this like either or shit going, you know what I mean?
	That's one of the reasons why- They're both so fucking labor intensive that this is where, yeah.
	And you don't have enough money yet to start just throwing people at it, like getting a lot of solutions in place.
	So what do you find yourself doing?
	All that shit yourself.
	So like at the end of the day, you won't do both because then technically you're working more than what you've ever done before and now you have to do both.
	Otherwise, once again, most people will just do the either-or shit.
	That's one of the reasons getting started is so difficult because you're probably a solo entrepreneur and you have to do everything.
	And you've got to be good at all these different skill sets, marketing, sales, Delivery of the product or service.
	You've got to be good at the, you know, customer service.
	You know, you've got to do everything.
	But, like, once you get past, it's like, I don't know, it depends on the business, but I would say around that 20, somewhere between 20, 50, okay, that's when you really got to start hiring.
	And that's a whole other skill set you have to do.
	Yeah.
	Then becomes the third thing, you know?
	And then you're like, fuck, now I've got to do that, and I've got to train people.
	New skill sets.
	Every level is a new devil.
	Yeah, 100%.
	So your problems, technically, is you start making more money, they start to compound, they don't go away, they get more sophisticated, and they grow in quantity, right?
	So at the end of the day, When you reach that first problem I brought up, like the satisfactory, I've got enough, that can also come from almost being like, okay, I'm tired and I don't want to have to do a lot more.
	But that's actually the booby trap.
	That booby trap right there fucks people.
	Because you do need more money to make it far easier for yourself and to make far more money and reduce that burden of the time investment.
	If you can't push through that specific window, and I will say this, it's generally a little more challenging, believe it or not, than the 0-10K. 0-10K is like mental stuff.
	Zero to 10k is just fucking hard work, elbow grease.
	It can be unrefined.
	Also, to Jeremy's point, you don't want to let go of the work you've done.
	You don't want to be like, you know what?
	I have to give up ownership of this stuff.
	I don't want to give it up.
	You just kind of suck in that mental state.
	I'll give you guys a perfect example right now on this podcast.
	For the longest time, I did all the audio and video shit myself.
	For the longest time on this podcast.
	And you guys remember when I would be the one running in the back doing everything, right?
	When we were live.
	Like I'd set the show and then we'd go live and everything was good.
	But as we started bringing girls on and we needed more mics, I needed to use more sophisticated audio equipment.
	Yeah.
	And that more sophisticated audio equipment, you can no longer just set it and forget it.
	It had to be monitored a certain way.
	It's a live show, etc.
	So a lot of you guys saw it.
	We had audio issues, etc.
	What did I have to do?
	I had to hire an audio engineer?
	And then as we got more cameras, I needed to go ahead and get a video guy, like a producer, actually behind the scenes that knows this stuff.
	So it was very difficult for me to get rid of that because I was used to doing it myself.
	But I was like, okay...
	If I want to get it to the next level, production quality to increase the level of the show, I have to let go of this baby even though I didn't want to.
	And that was very difficult for me to do, but I did it.
	And I went ahead and got an audio engineer and then a video guy, and then that's how we got Bills and Mo right now.
	Shout out to you guys in the back.
	But I outsourced it to people that this is what they do.
	Mo is an audio engineer, so is Bills.
	This is what they do.
	This is their profession.
	So they were able to come in and be like, oh yeah, I got this, no problem.
	And then bam, that took a weight off me and I could focus more on actually doing the show versus running in the back.
	Yeah, and you can focus on the thing that you're most valuable at.
	There you go.
	You know what I'm saying?
	You're most valuable being the host, right?
	And if you're doing a bunch of other shit, it dilutes your superpower, right?
	And you can get better at being the host because you're doing it full-time.
	And then, I don't know what most skill set was initially, but I'm sure after years of doing it...
	Like with music.
	Okay, yeah.
	But I'm sure he's even better now than he was then.
	Right, because he's been doing it fucking every day for years.
	He used to do post.
	Like, most things was he a musician, so he's used to doing post-production.
	So when he came here, he got really good at doing live production.
	Exactly.
	So it's like...
	The skill sets multiply because people get better at the job, and they're doing only that.
	That's all they're doing instead of splitting your time.
	But it's also a new skill set you've got to develop.
	Yeah, but you're the business owner, you're doing it all.
	You truly have to, and that's it, right?
	In the beginning, yeah.
	That phase that he's talking about, where he was essentially saying, I should have hired sooner is what it sounds like.
	But think about it.
	That's what I said to myself.
	Yeah, I said I should have done it sooner.
	Bro, that's the sacrifice in itself, because you only have a certain amount of money at that point in your career.
	So sacrificing that money to get somebody as skilled as who you have now is an example.
	That kind of hurts, you know?
	Because you've done all this hard work just to make like whatever little bit amount of money you've managed to get now, and you've got to give it up to somebody else.
	That's a huge risk when you make so little yourself.
	As crazy as it might sound to some of y'all listening to this, dude, sub $100K a month, you're in a high-risk position.
	Like you're still technically close to death at $0.
	You know, you've got to get as far away from that shit as you can.
	But to be fair, fixed expenses, right?
	You hire somebody, what are you doing?
	You're raising your fixed expenses.
	At the end of the day, you're raising your fixed costs, but you're also, what do you do?
	I mean, you become financially responsible for them.
	Yeah, it's a big responsibility.
	It's a huge responsibility.
	It's not just something that you should fuck around with and just, like, hire people for the fuck and then you fire them.
	Like, you really got to take that responsibility serious at the end of the day.
	Once again, you want to be a good person.
	The big thing, too, I think people really need to understand is, like, You better pay yourself less instead of paying your staff less.
	Like, I'll take the brunt first.
	I'll pay myself less before I cut my people's pay or cut them.
	There were months.
	There was one year, man, I didn't pay myself at all, but I still had to pay all my employees.
	So you work for free.
	Think about that.
	And then I probably had to put some of my own money back into the business, right?
	So now I'm paying the work.
	Not everybody's willing to put it.
	That's like a dirty thing about entrepreneurship that they never tell you.
	They think, oh yeah, lifestyle is going to be great.
	But there's going to be times sometimes where you might take a pay cut and you got to eat it.
	You don't fucking do that to your employees.
	A piece of shit will go ahead and lower their employees pay.
	I say, nah, fuck that.
	You're used to this.
	We're going to keep you where you're at.
	I'll take the hit, if anything.
	That's how I look at it.
	I think that's how a leader's supposed to move, right?
	Because you don't want to tell everyone, oh, sorry man, cuts all that other stuff.
	I'll do everything in my power to make sure that we keep the same stuff, you know?
	It's a great example, right?
	So, okay, you take that circumstance.
	How shitty does that sound?
	Right?
	That sound good at all?
	Fuck no, it doesn't sound good.
	What do you got to do?
	You got to use shit like that for the next level of, okay, I need more money because I don't ever want to find myself.
	And Brandon's pain again, right?
	Same kind of logic.
	He takes that set of circumstances, which suck, and we're probably traumatizing for him if he endured it for an entire year.
	You know, what's that then do?
	Makes him a fuckload more money the next year, because there'll be more pain.
	There'll be fresh pain.
	That's the key, right?
	You got to find those moments where you're like, okay, I'm working too fucking much.
	I need to make more money so I can hire more people, okay?
	Well, if I hire somebody, I don't know if they're going to be as good as I need them to be.
	I better make more money so I can hire a better person.
	Well, if I hire that person, that's going to cut into my overall profit that I'm making.
	I've got to make more money so I can make more profit and actually make this thing worth a shit.
	And those become the circumstances that you then use to leverage yourself up to that next level.
	It's simply put...
	It's a consistent game of conditioning up.
	You know what I'm saying?
	You can't stop.
	It's conditioning up.
	To be fair, you can find a level where you can remain consistent.
	At the end of the day, that level is different for everybody.
	I personally find excessive benefits to the game of just consistently conditioning up.
	I find that highly beneficial in comparison.
	So now we talked about scaling from the 10 to 100, which is basically becoming more efficient, expanding out, hiring people, etc.
	I've only met one person who built a one-man million dollar business.
	I met one person in my life.
	And what were they selling?
	You know them, I'll tell you that.
	Yeah, I know it is.
	I met some indie software dudes doing that shit.
	Was it like, was it completely like online stuff?
	It was all online.
	Okay, I was gonna say, there must be no overhead.
	It's rare and I don't know if you could...
	I don't know how replicatable it is.
	It might be staying, but it's not replicatable.
	Like, just because one guy do it, you know, you don't want to...
	He's the sales rep, the closer, and the speaker, bro.
	That thing is crazy, bro.
	But he did.
	Oh, I know what it is.
	Yeah, you know what it is.
	That guy make it a lot, bro.
	I think he can say it, right?
	It's a W friend.
	I'm not talking on it.
	What is it?
	Oh, you know, I'll give you this.
	He has a Bugatti.
	That's all I'm gonna say.
	He has a Bugatti.
	Bugatti.
	Oh, okay.
	No, we're talking about different guys.
	I know what you mean, but I put that out there because I didn't want it to make obvious.
	Oh, got it, got it.
	Either way, he is the one-stop shop for everything.
	Okay, I think I know who you're talking about.
	Okay, no, I mean...
	So to be fair, I mean, you can technically disprove everything that we just talked about and still make it.
	It's just statistical probability-wise, a much lower probability you get to that point with that specific model, you know?
	There's a much higher probability that you make more.
	When you have more people, you can throw at things.
	Because you move as a unit, you know?
	You become like one collective thing.
	And remember the momentum lesson, right?
	You can fucking push the momentum up to a higher point and therefore make more money as a result.
	This is a W show, bro.
	This is information you don't hear in school.
	So we talked about online businesses, right?
	How about like, okay, let's talk about running ads real quick because there's people here that might not necessarily be like, you know, influencers.
	They might have like a real business, like maybe they have a brick and mortar type business where there's a storefront, etc.
	That 10 to 100k mark, right?
	We talked about like scaling up, you know, kind of refining what you did because it's all grunt work from 0 to 10.
	Then from there, you start hiring people.
	You start being more refined.
	Ads.
	When should people, because this is one of your expertises, like running ads and, you know, especially in today's day and age where the internet is how you find people now.
	Nobody's going to a fucking Yellow Book no more and looking you up.
	Like, they're gonna Google you, they're gonna look on the internet.
	How does one go about running ads in modern day society now with the way the internet is?
	Well, I tell my students, listen, man, wait till you get at least 10K a month.
	Remember using my program, I said, don't run no ads till you get to 10K, because you got, before you start spending money on ads, right, you got to make sure you know how to convert them first, right?
	You got to learn all this shit first.
	So the ads, you know, I look at it like this.
	Ads are like gasoline, right?
	If you just pour gasoline on the concrete, that happens, right?
	But if you already got a flame going, you put gas on it.
	Use that steroid one you were talking about.
	Oh yeah, it'd be like going steroid.
	Another example is like, if you're going to take roids, you should start training first.
	Maybe hit your natural limit first.
	And then take roids, then you blow up.
	But I've seen motherfuckers take roids Week one.
	I'm about to start working out.
	I need protein, protein, and I need steroids.
	And they didn't, and you know, 100% of those guys did not make gains.
	They look like shit.
	They got all the side effects.
	Yeah.
	Without the gains, because there was no foundation.
	So I like the way 20.
	10k a month, that's 120k a year.
	Because at that point, you've mastered some basics to some degree, and you have something going where that gasoline, like you mentioned before, there's actually a flame to help amplify, versus you put on the concrete.
	Yeah, good point.
	I guess, Jeremy, the question is, when does somebody start using ads for their business?
	And how do they go about it?
	So it's essentially, believe it or not, it's kind of like asking, when's the appropriate time to start gambling?
	As crazy as that might sound, really think about this real quick.
	So as an example, if I told you, okay, you need to start trading, okay?
	What's trading to somebody with no money?
	With no edge, with no strategy?
	It's gambling, okay?
	If, to be clear, like I know people who literally go gamble that have strategies when they go gamble that have large sums of money to gamble with, where the statistical probability actually becomes in their favor instead of the casino's favor.
	Advertising's kind of the same thing, believe it or not, as silly as that might sound.
	It's essentially at what point do you officially have enough cash where you can gamble, okay?
	So as an example, you can gamble at different levels.
	There's people, I totally agree with what Brandon said.
	Zero to 10K a month, you don't even have any money to start gambling anyway and start advertising.
	It makes no sense.
	Even between 10 and 100K a month, like, you know, sure, you can start spending a little bit of money, but you have to spend enough to get it to become in your favor.
	Gotcha.
	If you spend too little on advertising, The house actually has a higher probability to win and just take your money.
	These ad platforms like Facebook, Instagram, TikTok, Google, any ad platform for that matter, they all have the edge until you start spending a certain amount.
	The minimum, like the bare, bare minimum I encourage people to spend on one campaign is $100 a day, okay?
	Which is $100 a day, 30 days, that's $3,000 a month, okay?
	And that's tiny.
	The issue with spending so little, It takes a long period of time to acquire data.
	When you're advertising, you need enough data to be able to make decisions with.
	If you don't have enough data or you're impatient, which most people are, because keep in mind, if you're only gambling 3K, Think about this.
	Are you going to be patient?
	Are you going to be as patient as you need to be to wait like three, four weeks to start making decisions on whether you should turn that shit on or off or up or down?
	You're going to be tweaking like day one, dude.
	You're going to be tweaking, especially if you're a first time gambling on it.
	You see what I'm saying?
	We get people, as an example, who are spending upwards of 30 to 50K in a month, and that's, believe it or not, their test budget, $1,000 a day to like $1,400, $1,500 a day.
	That allows you, in a direct example, to start Making decisions within like 72 hours start making decisions within like you know a day in some instances, you know just They may not get it you You spend enough money you get a large enough sample size to know if the ads are working or not to change them Like Amazon is an example they get so much so let's be clear about this You don't run ads in the beginning to make sales you run ads to figure out your audience Yeah.
	Guys, that's a big piece of game right there.
	I need everyone to understand.
	Because people run ads, they're like, okay, cool.
	When do I converse and start making money?
	No, no, no, no, no.
	And I'm actually learning this too.
	You're running ads to get a sample size to figure out how you're going to move next.
	You've got to optimize.
	As soon as you can start turning $1 into $2, then you can start optimizing.
	But you might take some testing to get there.
	Gotcha.
	That's where it's like gambling, right?
	You're going to pay to learn.
	And eventually you start to get like an edge.
	You start to develop an edge.
	Because we never ran ads.
	Ever.
	Like us?
	We've never run ads.
	So like for us it's like this is new territory.
	We've thought about it.
	Like maybe we could do organic.
	Like we're blessed.
	We're like people know us.
	We have a big platform.
	We don't need to run ads.
	But at some point you need to do it.
	You mentioned Amazon, Jeremy.
	What were you going to say about Amazon?
	So listen to this, right?
	Amazon, when they run a split test, okay?
	Like as an example, they change the color of a button from like one shade of orange to another.
	Think about the quantity of people they get on their platform within like an hour.
	They could do what, as an example, somebody spending like $100,000 in a month wouldn't be able to do in like three months.
	Amazon can make that decision in an hour because of the amount of data that they acquire.
	So when you spend too little dollars, you don't acquire data, and you're typically impatient when you spend too little dollars.
	So to be fair, once again, it's not advisable if you're impatient and don't have a big budget to start spending money on ads, especially if you've got something figured out organically.
	It starts to make more sense once again.
	It can make total sense to be fair, like 3k a month.
	I have a great example.
	I was talking to a guy earlier today.
	His name's Ash.
	And Ash, he is a marketing agency that pitches dental offices, okay?
	And he's in the UK. He's a marketing agency, but he only focuses on dental, right?
	And he got a service.
	He does SEO. He only does SEO optimization, which is getting websites that appear on Google.
	Even at the high levels, like these motherfuckers have niches.
	A certain target market and a certain problem they're solving for that target market.
	I'm sorry.
	Go ahead.
	So to be clear, it's like Ash is out here.
	He's spending $50 to $100 a day.
	And he's optimizing for what's called a booked call funnel, meaning he's running traffic from Facebook and Instagram to a page that says, hey, if you want me to help you with this service and you're a dentist, book a call.
	So he's optimizing his campaign for getting booked calls.
	To be clear, he was getting like one to maybe two booked calls.
	Every, like, four to six days.
	Okay.
	Okay?
	And he's tweaking the fuck out within that four to six days where he's not getting a call yet.
	And he was only spending $3k a month, right?
	Barely.
	Like, initially, maybe, like, $50 to, like, $100.
	$3k a month?
	$3k a month.
	Holy shit.
	So, like, $50 a day to, like, $100 a day, okay?
	So not even technically $1,500 to $3k, okay?
	Now, to be clear, he hits me up and he's like, oh, like, what am I doing?
	Like, you know, I'm not getting any results.
	And I'm like, well, dog, no, you're getting results.
	Like, you have a cost per qualified call, it looks like, of, like, $300.
	Yeah.
	But you've got to spend $300 to see one call.
	So if you're spending $50 a day, it's going to take you almost a week to generate that one call.
	So you've got to chill the fuck out in the meantime and wait.
	Or you've got to spend more money.
	Like if you just spent double.
	If you spent $100 a day, and this is what made them double it.
	If you double it, you condense that time frame in half as a result.
	And the same logic applies again.
	You double it again from $100 to $200.
	Now you're going to be getting a call every day and a half.
	You know, and you're going to end up like seven, eight calls in a week, maybe at the lowest six.
	You see, versus in a month right now, he's probable to get at most like four.
	If he would get up to $200 a day, he'd be getting like six, seven, eight calls in a week in comparison.
	Which increases his chances of closing and making the money.
	100%.
	So it's like he could go an entire month, simply put, and only get three, four calls.
	That's still so little data, right?
	He might not even get 100 people to the website with that amount of money spent.
	I like to work in multiples of 100, where I always tell people, I say, listen, if you're going to spend at least $100 a day, okay, ideally, you don't make a decision until you get 100 people to the website.
	If you work in multiples of 100, simply put, there's a greater probability with whatever changes you make or whatever the data is telling you you need to do, that that decision is going to be smarter, right?
	If you make decisions, let's use the example, you get like 10 people to hit your website.
	Is that conclusive enough to make, like, any real decision that's gonna be smart?
	Like, hell no.
	So, same logic.
	Like, you don't spend enough.
	You gotta wait fucking weeks, sometimes months, to, like, acquire the same amount of data as somebody's willing to risk more.
	Like I said, when you look at it like gambling, right?
	Dude, when I was...
	Oh, that's such a good analogy.
	Still today, by the way, I don't feel comfortable going to a casino and, like, fucking drop money on blackjack or something, because I don't know the game, right?
	So, in addition to advertising, like, don't just go raw-dogging.
	Don't go in there fucking raw-dogging and just thinking you're gonna be able to turn money into more money.
	You gotta go in educated about whatever the hell is gonna make it work or not work, okay?
	And then that dramatically increases the probability you turn that dollar into two dollars.
	So two things, once again.
	Have a gambling budget where you're like, what's that mean, right?
	It means, okay, I'm willing to lose it in the instance that it doesn't work.
	You chalk it up as a business that's data acquisition.
	But in reality, that's not the point of advertising.
	The point of advertising is to turn a dollar into more than a dollar, right?
	That's the best case scenario.
	I think it's really important that you guys put it out there for the audience.
	Because most people, regular people think, I'm advertising to make money back.
	But in the beginning, you're advertising to collect data so that you can make the money back.
	I think that's very important for people to understand.
	Like I said, you've got to be willing to walk in the casino and be like, alright.
	I got a thousand dollars, you know, and that's all I'm willing to lose here today.
	If I lose it, I'm going to chalk it up as I had fun.
	Maybe I got a few drinks out of it, or like, you know, maybe I had a free meal or some shit.
	But like, at the end of the day, you got to be fully comfortable losing it, right?
	You don't want to lose it, though.
	You don't want to go out of the casino and be like, ah, I fucking lost a thousand bucks.
	You want to.
	Oh, no, you know...
	I ran my own ads before, like Jeremy runs my ads now, because he's my dog.
	But I ran my own ads for mad long, and I ran ads for a lot of guys in the fitness industry, you know, whatever.
	And so I ran a lot of ads and spent a lot of money.
	And if somebody's just getting started at that, you know, somebody might hire an agency, or they might run ads themselves, and they think, oh, the ads don't work.
	Even if the numbers are statistically relevant.
	But there's so many ways...
	That shit can fuck up.
	Even if the ads are perfect, that's only one part.
	What happens when they get to the fucking landing page?
	Do they convert there?
	It depends on the sales process.
	If it's an e-commerce page, how well is your fucking sales page converting?
	It might not be the ads fault your fucking sales page is not converting.
	Or if you're sending them to sign up for You know, to book a call, that sales page may not be converted, right?
	And then if you get that right, let's say you're booking a call, now it's like, are they going to show up for the call?
	What percentage of people show up to the call?
	Then when they show up to the call, how many of those people close, right?
	The ads could be working fine.
	It could be all the other shit that happens once they fucking leave Facebook or Instagram.
	So there's more to it than just ads.
	That's another reason why you want to have your shit kind of dialed in before you start running ads.
	If you already got your shit popping, you got your conversions right, you know how it's looking, then you start running ads.
	Then you'll know, okay, the ads aren't working.
	But if you start first, it's like, oh man, you haven't split tested.
	You haven't ran any split tests on your sales page.
	You don't know what your conversion rates are.
	You don't know all these numbers.
	Because the whole game is really like lifetime value versus cost acquisition.
	Can you explain to the audience real quick?
	Yeah, lifetime value.
	It's like how...
	What's the average value of a customer throughout the duration of your interaction with them, however long they're with you?
	What's the average amount of money each person spends with you total?
	And you figure that out.
	That's one thing you want to figure out.
	But then you figure out the cost of acquisition.
	How much does it cost you to get a new customer?
	If you've got that math, then it's just math.
	And then it's like, how soon do you need to be profitable?
	Do you need to be profitable today?
	It depends on how much money you have.
	But Jeremy can speak on this more, but some people, they'll spend a bunch of money One month, you know, a few hundred thousand dollars, but they got so much cash reserved, they don't need to make that money back until later.
	They can't worry about collecting the data.
	The acquisition is so important to them.
	Not even that.
	They can get the customer, right?
	The customer may not be profitable until like six months down the line.
	You get what I'm saying?
	So they can confront the cash and know that they get the cash back in like six months.
	Because they know the lifetime value of the customer.
	They say, okay, we can look at this math and know we can spend, for simple math, we can spend $100 to acquire this customer.
	But the average LTV, lifetime value, is $1,000, right?
	But we don't get that until, you know, whatever, a year down the line.
	If they got deep pockets, there's companies that do that, right?
	They'll lose money up front, but they know that the average customer stays on long enough.
	Can you give the audience maybe like an example of a company that does this so they can kind of like link it together?
	Yeah, let's say your phone companies are a good one.
	They subsidize the phones.
	Oh, yeah, they give you the phone.
	Yeah, think about it.
	They'll give you an iPhone for what?
	You know what I'm talking about?
	They're programs.
	They'll let you finance the phone.
	No money down.
	What's Apple selling a phone for to me?
	It's like, dude, I bought the new iPhone, and it was like, what, 1,200, 1,400 bucks, something like that?
	But it's like, AT&T will let you fucking work that shit out for 24 months.
	With no interest.
	Yeah, and Apple's totally cool to do that, to be clear, because they're going to make more money off the stock value going up from selling more iPhones anyway.
	In addition to that, they make the money over the two years.
	Apple's not a cash-type position, right?
	A good example is Dollar Shave Club.
	They would give you that shit for like a dollar or some shit or whatever to sign up.
	We know it costs them more than a dollar to acquire a customer, like 100%.
	Nobody's getting customers for a dollar, right?
	Especially at scale, right?
	But they knew the lifetime value, because once you sign up for that dollar, whatever, it was Dollar Shade Club, but then they had all the add-ons, and there were so many upsells in there, and then they'll have you on continuity for a long period of time.
	They knew exactly how long the continuity was, so they knew, okay, over the first year, the average customer spends this much.
	Over the course of three, four years, they spend this much.
	So they could lose money up front, because they knew over time that person would make them so much money.
	It's kind of like when you might go on a few dates with a bitch, you're spending a bunch of money.
	Yeah.
	But you was like, you ain't getting no pussy today.
	Maybe you didn't get no pussy today from the date.
	But you know, hey man, eventually, let me get some ass out of this.
	From cash.
	And I'm not saying you're giving her, I'm not saying they're going to call me simp for that, right?
	Because they're going to call me simp because I take girls on dates.
	My fault.
	My fault.
	I meant to say, you slap a bitch, make her pay for your shit.
	My fault, I forgot what to do.
	We tell guys they gotta pay for dates, too.
	We actually tell guys you gotta pay, just don't spend a bunch of money.
	We tell guys, always pay for the first date, you gotta.
	Take that bitch to McDonald's, make her eat it on the floor.
	There you go.
	Wait, what?
	That's red pill, right?
	Am I right?
	No.
	Nice try.
	You get what I'm saying.
	Or like a fucking kid.
	When you have kids, it's just all investment.
	Even the first year as a guy, that shit kind of sucks, right?
	The motherfucker just staring at you, look at you in the eye, take a shit.
	You was about to find out.
	Yeah, you was about to have a kid, right?
	You was the best man up front, and it would have been like two, three years before the nigga taught you karate.
	So it's like you invest up front, and then you get the shit in the back.
	Well no, he's right though.
	When you have a kid or, for example, a dog, at the very beginning, they don't do much for you because they're kids or puppies.
	Once you train them, once you actually help them level up, then it's like, okay, you know what?
	I'm gonna be an NBA player.
	I might be big in stocks.
	I might be somebody successful.
	And then they pay you back.
	Oh, my mom and dad helped me when I was younger.
	Or at least make you fucking proud, right?
	You know what I'm saying?
	Even if they don't pay you back, they at least make you fucking proud.
	It's like, oh man, I did something cool, right?
	It's like that with kids.
	It's like that with pets.
	Bitches.
	And bitches, man.
	Listen, the other key thing on ads is also timing, okay?
	You heard of the Mirage out in Vegas, that casino?
	That shit got closed, okay?
	Oh, really?
	Yeah, Steve Wynn shut it down.
	I'm not sure why.
	I think it's because they're...
	Building something else there in comparison to the Hard Rock or something like that?
	He sold it and then...
	Somebody bought a map.
	But like, moral of the story, okay, so listen to this.
	When they closed it, do you know what happened that month in particular up to the closing date?
	You know what they did?
	No.
	They did these...
	So in Vegas, on the gambling commissions, you have to have...
	A certain amount of jackpots.
	You have to have a certain amount of wins.
	You have to have a certain amount of payouts.
	Okay?
	All that came due for that casino within that final month of them being open.
	Okay?
	So what's that mean in terms of timing?
	When's the best time to go to a casino if they have to get rid of every jackpot that they've had stored up for years?
	When's the best time to go to a casino when they have a certain amount they have to pay In terms of slots being more in your favor, right?
	If you went to the casino during that particular month, no exaggeration, that would have been the best possible scenario for you as a gambler, whether you're skilled or not, to have the probabilities more in your favor because they had to pay out.
	They had to pay out by, once again, regulations.
	They were forced to, okay?
	To be clear, one of the worst times to advertise, we're in what I call the black swan event.
	We're talking about adding on Facebook.
	Yeah, yeah.
	So listen, so advertising, right?
	This time, in Q4, 70% of the entire year, for all 12 months, 70% of the entire year's ad spend is spent in October, November, and December.
	Of course.
	Okay, but listen to this.
	This year's an election cycle on top of that.
	Think about the amount of additional money that's spent during November and October leading up to this presidential election.
	Every single House of Representatives seat is up for re-election or for somebody else swapping in place.
	Think about the quantity of dollars that you're essentially competing against when you advertise as either favorable conditions or unfavorable conditions.
	So if you're going to advertise an example, like let's say you wanted to start advertising and you were like, oh, Jeremy, I want to start next month.
	I'd be like, dog, that's literally worst case scenario.
	You'd set yourself up for literally the worst possible statistics ever, even if everything was perfect.
	My sales page was good, like what Brandon was talking about.
	I had a good funnel.
	You see, and if you didn't know that, as an example, you'd go into advertising, All your shit could be perfect once again, and you still get fucked.
	Like, you'd be toast, okay?
	In comparison, there's certain months out of the year, remember, like January all the way up through September, those other nine months?
	Dude, once again, 30% of the entire year's ad spend is spent during that window.
	That's one of the best times to test.
	That's one of the best times to, like, tweak stuff.
	That's one of the best times.
	It's probably not as expensive to run ads as well, right?
	That's exactly right.
	So, moral of the story is timing.
	You said the beginning of the year.
	Yeah, January through September.
	And if you're in the fitness industry, that's the best time of the year because that's what everybody's looking for, you know?
	It's the opposite for us than the rest of the world.
	New year, new goals.
	New year, new me.
	Yeah, some world story timing can really fuck you or it can really benefit you depending on when you go into the advertising process.
	Gotcha.
	That's a good tip for people in here because there's probably people here that are entrepreneurs that have a business that are like, hey, should I start now?
	Like, what should I do?
	You can start now, you can get the momentum going, you can get to that 10k, and then in January you'll be in a good, once you have shit optimized.
	I meant running ads, I'm sorry, my bad.
	I meant running ads, yeah.
	We showed a lot today.
	Yeah, no, we really did.
	We gave y'all a lot of sauce.
	Guys, if you've got questions, please ask now, because we've literally got two marketing geniuses here in the fucking studio for you guys.
	People pay, just so y'all know, people pay like thousands of dollars to get this kind of advice on a consultation with Jeremy or Brandon, man.
	Jeremy, do you even do coaching calls anymore?
	Dude, I barely do them.
	It kind of sounds like a dick to say, but I've gotten to where my dollar value per hour is like a lot.
	I still do them here and there, you know.
	For people you know and shit, right?
	People you know.
	It depends.
	Circumstantial, I guess.
	But yeah, I still do them here and there.
	Okay.
	Let's see here.
	Do we have chats or we could just keep going?
	Because I know, Jeremy, you want to go into making it a million a month.
	Well, listen, I mean, I personally, regardless of who you think's listening or not, when you talk about normies and stuff, at least get their mindset right.
	At the end of the day, guys, keep in mind, dude, if you don't pull up my fucking address for where I first moved when I was here, you can.
	It was 535 Northwest 7th Street, okay?
	Goddamn!
	It's a hood, ain't it?
	Yeah, that's Overtown.
	That's Overtown.
	You see what I'm saying?
	So when I first moved here, okay, I thought I was moving to downtown because I didn't have enough money to come and see where I was moving.
	Bro, I show up.
	Listen to this.
	I show up.
	There was a guy named Thad who, thank God for Thad, bro.
	He was my upstairs neighbor and he got hit with a domestic violence charge in like a week and went to prison.
	But like Thad walked me around the hood, bro, and literally like introduced me.
	Dude, yeah, that's it.
	And it used to be orange and yellow, okay?
	And if you go to the right a little bit, If you go to the right a little bit, you can see, like, okay, I lived in the bottom corner way over there in the back behind the stop sign.
	And long story short, bro, this thing, and this is like the gentrified...
	Spin it around, by the way, for the people.
	Yeah, yeah, because this was way worse than Miami used to be.
	Keep in mind, I moved here when I was fucking 19.
	I'm 30 now.
	That was 11 years ago I moved here, okay?
	30?
	Yeah, yeah.
	And just so you guys know, this shit was fucked.
	Miami, 15, what, this was 14 years ago?
	Yeah, it was like 13 years ago.
	Yeah, around that time.
	Miami was really hood back then.
	Terrible, bro.
	I lived here in...
	That building right there across the street was like abandoned and boarded up.
	There was a trap house right across the street, dog.
	So anyway, Thad walks me around the hood, right?
	He's introducing me to people.
	He's telling me where to buy what, you know?
	He's like...
	And everybody we walked up to was like...
	Yo, Thad, are you sure, dawg?
	You know what I mean?
	And in fact, I was like, no.
	Because you're a white guy, right?
	I was like, guys, I fucked up moving here.
	I had no idea.
	I promise I'm not fucking fed or anything.
	You know what I mean?
	My apologies.
	I'm cool.
	And none of them thought it was cool, obviously.
	They were like, oh yeah, for sure thought I was fed.
	There's no white people in that area of Miami, just so you guys know.
	And 14 years ago, it was probably even worse.
	No one lived in Miami in 2010, bro.
	Downtown Miami was fucking awful.
	I lived here in 07, but not for no good reason.
	It was literally the worst.
	People don't know.
	People didn't start moving to Miami until like after 2020 because people figured out that you can live here for cheap.
	But the reality is Miami, no one would come here.
	They went to Miami Beach.
	Everyone would think Miami.
	I'm going to go to Miami.
	They went to fucking Miami Beach.
	They weren't coming to the city of Miami where we are now.
	I live in a building right now that didn't even exist.
	Half these buildings weren't around 10 years ago.
	Dude, I remember walking from the hood.
	I go to the library to use the internet over there because I didn't even have enough money to get a fucking computer or internet over at the crib.
	Moral of the story is it's crazy to see because I've been here this entire time to see all the development.
	Buildings like this didn't exist.
	It's crazy to see.
	But anyway, I digress.
	My point is, once again, I was sitting in that fucking crib that you just saw, sitting there blasting every fucking day, the excuses are for bitches track, just again and again and again and again.
	And my point is, although yeah, some of these lessons that I can sit here and talk about, about helping clients hit million dollar months, they might seem excessively out of reach.
	Just like when Fresh was saying, I walked up to the dude in the Lambo and said, what do you do to make money?
	He started talking about real estate.
	Look at Fresh today.
	Once again, it's brick by brick.
	So regardless of whether you think some of these lessons are over your head or not for what I'm about to talk about or anything that we've talked about, I want you to remember, dude, the best lessons are the ones that pull you forward.
	If they don't seem like you can do something with them right now, Just remember, they're still gonna expand what you think is possible, okay?
	They're still gonna make you away, they're gonna put you on game, and they're gonna help you move forward, okay?
	And to be clear, just like me, dude, like, I live in the fucking, I have a 2,500 square foot balcony now, you know what I mean?
	You ever saw a 2,500 square foot balcony, dude?
	It's like, my fucking apartment was 650 square feet, dude.
	I live in the other side, I got the east side view.
	I'm not gonna say where, but I know where you live.
	But it's great footage.
	Dude, it's a fucking secret, okay?
	And to be clear, it's like, dude, that crib right there that you saw, that was 650 square feet, and I had a roommate.
	We had a couch in that living room, that was pretty much a hallway, where no exaggeration, it was like more than three-fourths of the entire room.
	We had to like fucking scooch just to get out the front door when we had a fucking couch, like a two-seater couch in there, you know what I mean?
	So my point is, I can stand on my fucking penthouse balcony and I look down at my crib.
	The lessons I have today, simply put, like all these things I'm about to share that we talk about a million dollar a month, Point is, regardless of whether you think they're applicable or not, dude, just fucking store them in your brain and try to use them when you can.
	You know what I mean?
	Because there's some fucking high-level shit we can talk about.
	Also, we're going to do a Zoom call with Castle Club.
	Yeah, with Jeremy and Brandon.
	Let's do a Zoom call with y'all.
	Let's do a chat real quick, and then we'll hop into this last part here with Jeremy.
	You got the bills?
	Yes, sir.
	We got you guys on Castle Club.
	And today's someone's birthday today.
	Fresh updates?
	Tell me Bill's happy birthday, brother.
	Yo, Bill's how old are you, Bill?
	I'm 31.
	There you go, Bill.
	Happy birthday, brother.
	Yo, BBC, what happened to George Carter and Meow Mixed Poppy, your old cat?
	That was my cat, man.
	My son's allergic to cats, so George Meow Mixed Poppy, he's living with, we found him another family.
	He's doing great, man.
	There was kids and a young family.
	They had a puppy, man.
	He's loving life, but my son's allergic to cats.
	Nice.
	Fair enough.
	I understand the importance of ads for digital products, but how important would you say ads are for physical products?
	I'm running e-commerce business, reselling sneakers, and one of my main focuses for the business growth is content creation in which I tend to throw in a bit of money on ads on some of my posts with the idea to convert to more sales in which I found some success.
	Okay, so I'm 90% sure, he can correct me if I'm wrong, that he's hitting that fucking button on Instagram.
	Boost.
	Boost.
	That's what you don't do.
	Not a good idea.
	That button was invented to steal money from people who don't know how to do ads.
	Yeah.
	You gotta go into the meta ads manager and you can do your Instagram and Facebook ads from there.
	But if you hit that boost point, that button was invented to siphon money for motherfuckers who don't know no better.
	I've never seen nobody make significant money hitting that button.
	Is there any benefit to it?
	Maybe just for more reach and get more views?
	But at that point, it's like, what the fuck?
	If you don't want to make money, if you just want more people to see your shit...
	It's probabilities, right?
	Once again, when you compare it to gambling, it's like, okay, is a slot machine better than blackjack?
	It's like, well, no, I don't think so.
	Once again, I'm not an expert gambler, but everything I understand about slot machines is against you in comparison to something where you have more control and influence.
	So if you actually want to convert and make money...
	That's stupid.
	It's so much more sophisticated stuff you can do with the ads manager, man.
	Do not hit that button on Instagram or Facebook.
	Just leave that button and go on.
	Go to business.facebook.com, get in your ads manager.
	Without exaggeration, it's kind of like the Tesla Plaid.
	You know how it can go fast, but it doesn't really feel like it's got a soul or anything.
	First, you get a fucking SVJ. You hear all the sounds and shit.
	My point being, it's infinitely more powerful.
	There's all those little switches and shit you got.
	It's like being a rocket ship.
	When you go to business.facebook.com or business.tiktok.com or Google AdWords, that's the real control panel.
	That's where you got all the toggles and switches.
	When you do boost posts, you got the most basic shit you could do.
	You can't even really control your targeting for who you're actually getting in front of.
	It's like comparing...
	It's like comparing a fucking Hot Wheels car to actually like your Lambo.
	Like a Hot Wheels car.
	Not even like a real automobile.
	That's a big gap.
	That's a big gap.
	I don't say that with exaggeration.
	That was a hyperbole.
	It was legitimately...
	That's the appropriate...
	Okay.
	So if you just want people to see your shit, I guess you can hit that button.
	And you don't care who it is.
	Yeah, if you don't care who it is, you just want any and everyone.
	You just want some clout, I guess.
	Yeah, for clout.
	And it's funny, they give you options to set your target audience, but to be honest, it's so, like, vague and so, like...
	Bro, you can, on the ass manager, you can...
	I can go on there and I can put...
	Let's say I wanted to...
	I mean, I've done some fucking wild shit with that.
	But I'll say some shit I've done.
	The targeting is so insane.
	I remember when I was first coming up.
	I wasn't very popular.
	This is not the coolest thing in the world to do.
	But I was just coming up.
	It was a long time ago.
	And you can target based off interest.
	But sometimes people are famous enough that you can put that person's name in there and that's the interest.
	So like when I was at my first Olympia, you know, that's where the big fitness convention, I'm taking pictures with people and we had a booth, but I was still on the come up.
	I wasn't really bought.
	I wasn't doing my thing there.
	And, you know, I would meet some bigger influencers who was like way bigger than me and we'd take pictures with them.
	But I'm wearing the fucking...
	I'm wearing the tank top with my merch on it.
	Advertising the supplement line.
	I might even be holding the supplement line, the supplement while I take the picture with them.
	I go on the ads manager, I target that motherfuckin' fan.
	You can target other people's fans.
	That's a fucking ad for my shit.
	That's not the coolest thing in the world to do.
	If any of y'all seen that, I'm sorry.
	I could have just fucking robbed you.
	What?
	I'm sorry, man.
	My fault.
	That's interesting for people to know that you can really get in the weeds with this.
	For real.
	If I wanted to, I can clip this up.
	I can type fresh and fit.
	I'm sure it's an interest on Facebook.
	It's popular enough.
	Or red pill.
	Whatever the interests are.
	Domestic violence.
	Whatever your target market is.
	Just think of, bro.
	And then...
	And then, people who are into that shit, I can use this as an ad, and it would look like y'all endorsing me.
	Like, you know what I'm saying?
	Like, powerful shit.
	One thing you should be able to do, to be clear, they pulled this out after the whole, like, privacy thing started to happen, but like, dude, you could target credit scores, active income, liquid assets, because the banks would share data in real time with these different ad platforms, to be clear.
	You could target net worth, As an example of that, just because of that targeting alone, I was able to help a client sell franchises for 2.1 mil, because I was targeting people who had defined millions of dollars in an account, or tens of millions in net worth, etc.
	You could still do similar things without that exact targeting, but the point we're trying to make, when you boost a post, you're limited.
	Yeah, you're limited on the quantity of available targeting options you can have.
	You can still define a target audience, to be clear, but you can't do it in as much detail.
	One of my very broads, he knew how to run ads, right?
	And he was single at the time.
	And he lived in Toronto.
	And he used ads just to target women, you know, age 20 to 25, which is his target market.
	Just women.
	Within one mile radius of his crib.
	Digital billboards.
	Yeah, so he would just show videos of him doing dope shit, hopping off the private jets, doing dope shit.
	No call to action, just real business.
	No call to action is crazy.
	No business would just see it, but then he would go on Tinder.
	One mile radius, same target market, and the bitches would be like, oh, I've seen you, I know you're on Instagram.
	You don't say.
	Familiarity box.
	Yeah, and he would go places and be like, oh, and people would see him and shit.
	He made himself like a local celebrity.
	Like, you can't do shit like that with the fucking button.
	I know you from somewhere.
	Yeah.
	Yeah, that shit crazy, alright.
	It's not advice, I'm just saying you can do a lot of crazy shit.
	By the way, we teach you guys that in Council Club Premium with Casey right now.
	Oh, yeah, yeah, yeah.
	Oh, you're down in Colombia, Brazil.
	Bro, so back in the day, bro, they had that money like that.
	But we had Instagram and targeted ads.
	He's like, matter of fact, we do that shit right now.
	We just don't know how to do that shit.
	Sign up.
	But to be fair, bro, that strategy works because think about it.
	Think about this.
	If you're a guy with access to lifestyle or maybe money that you could dispense, run some ads and you're good, bro.
	You're really good.
	Yo, that's peacocking on another level.
	So, what the fuck was we talking about?
	We're doing chats.
	Running ads and the chats.
	Oh, you're funny, bro.
	Yeah, I saw that.
	I started laughing.
	King Kiddo, Brandon.
	Always awesome to see you on the pod.
	Always bringing value.
	I'll see you on a Zoom call tomorrow with some wins.
	Oh, that's what the homie, yeah.
	Didn't have any last week, but I got you tomorrow.
	Now, all of these monetary wins from my online fitness business and my clients having a body transformational testimonies are a testament to you.
	My interest is introducing me to you, and of course, God.
	You guys saved my marriage because I wasn't making enough money.
	Come on.
	Jesus is king.
	Shout out to you, bro.
	Hey, man, shout out to this homie, man.
	Good job.
	Yo, this dude, this dude, he be trucking.
	80 to 90 hours a week.
	He's a trucker.
	So he's trucking.
	And he joined my program.
	He started his online fitness business.
	He's still getting online clients.
	Wow.
	You know, working on his other time.
	So that's a shout out to him.
	Congratulations, man.
	Good job.
	He's a good dude, man.
	Good stuff, bro.
	Definitely is.
	My birthday, Bills.
	Okay, fuck.
	Punch, I appreciate that, bro.
	Please bring Tom to FNF to talk about Section 8 Real Estate.
	Big Money Tom.
	Shout out to Big Money Tom.
	How did you meet Tom Cruise?
	Was it through an ad or was it in person?
	Nah, I met him through mutual friends, but Jeremy was telling me about him before.
	So back in the day, right, it's COVID. I'm at this beach house four hours up the coast and I see Tom's TikToks, right?
	This is when, I don't know what Tom's following was at the time, but like, here's what his offer was.
	He was selling $500 to essentially get on a one-hour call.
	And the type of real estate that he was talking about, Section 8, I'd never heard of before.
	And I'd help many info product people scale like commercial real estate offers, flipping, residential, multifamily, all that stuff.
	So when I heard this guy talking about Section 8, I honestly figured two things.
	I figured, number one, I could learn, and number two, this guy might be a client.
	So I hit him up.
	I'm paying the 500 bucks.
	30 minutes, I get the questions answered that I have.
	The remaining 30 minutes, I asked him, I said, so Tom, do you have any kind of course to pitch me on?
	Do you have anything to help support me further?
	He said, no.
	I go, bro, let me help you this next 30 minutes.
	Let me tell you what to do.
	Tom is like the most action-oriented person ever.
	So I won't see her and air out his business for like, you know, how his info product business got to the point that it is today, but I will say this, okay?
	Big Money Tom, bin ballin'.
	And that's why I call him Big Money Tom, okay?
	It's awesome to see his growth.
	And if you ever get the opportunity to go to dinner with Tom, he'll show up like a rapper, okay?
	He'll wear a thick-ass chain.
	And remember, you gotta put some respect on him.
	Tom is white, by the way.
	You gotta call him Big Money Tom, okay?
	Oh, he's Brazilian, my bad.
	He looks white, though.
	Brazilians be looking white sometimes.
	People ask me, who's this guy?
	I'm like, bro, I've seen his ads, but I don't know what he really does.
	Tom is the man.
	Tom is the man.
	He's super cool.
	He's super legit, too.
	He really does that shit, to be clear.
	Tom taught me how to buy a section.
	That's how I got into real estate.
	Tom really is out here making, once again, I'm not going to air his business, but a fuckload of money off section 8 real estate investing.
	He posted it today, a million dollars last month.
	He posted it on his Instagram.
	You need a lot of Section 8 to make that.
	He does have a lot.
	He's got to be doing commercial then.
	He's got hundreds of units.
	700.
	700 doors.
	700 doors.
	That makes sense.
	He acquired more all the time too, so that number could be greater.
	He buys like 20 to 30...
	Yo, Tom's the man when it comes to this shit.
	Yeah, but he buys Midwest, right?
	Like you're...
	Midwest, yeah, yeah.
	That's smart, bro.
	That's really smart.
	Yeah.
	Because the Midwest, you can acquire homes for so fucking cheap, depending on...
	Ohio is good.
	I know Michigan, you get them for cheap, but then you got like really bad landlord laws, so...
	He bought a lot in the Carolinas, Ohio...
	Tom has five Rolls Royces.
	Yeah, and all the new ones, too.
	Yeah, five.
	Two Lamborghinis.
	Dude, when I pull up in my Rolls at Tom's house, I feel poor, you know?
	Like, literally, you pull up in Tom's crib, he's got...
	It's not a game, honey.
	Oh, no, it's serious.
	It's serious shit, man.
	Five Rolls Royces.
	He's got the...
	Because I had a video, because I'm a buy car at the end of the year, and I was test driving, which Rolls Royce did I get?
	Oh, you want me to buy?
	That's right, I keep forgetting.
	Blacktail.
	All right, let's talk about it.
	Yeah, the Cullinan.
	Let me know, man.
	Bro, I'm not going to hold you, bro.
	I'm tired of Rolls Royce, man.
	You got a warranty on it?
	I still do, actually, yeah.
	Dude, I got such a good story about buying an old piece of shit Rolls Royce for my first one, and I didn't have a warranty on it, and I sold it within days.
	I took it to the Rolls Royce dealership.
	You want to guess the amount that they told me I needed to spend on it to fix it up?
	Wait, what's wrong with it?
	Computer issue or mechanical?
	Honestly, pretty basic stuff, but I want to give you some context.
	A door handle was $4,000.
	A door hinge was $5,000.
	You know why?
	They gotta order the parts and bring them in.
	How much do you think?
	No, no, because I have Ferraris too, and they're not nearly as expensive.
	It's just, remember, it's a Rolls Royce, you know?
	They're $500- $700,000 when you buy them fresh out the shop.
	Dude, they quoted me $80-something thousand dollars to fix this thing.
	I bought it for like $100-something.
	I literally just sold it at a loss within like days of owning it.
	I lost like 30-something grand on that.
	And then to be clear, the following Rolls Royce I insured, long story short, that it was a new one that had a warranty, and then I could extend the warranty after that new car warranty was out, you know?
	That's what makes them good.
	If you ever, just to be clear, if you ever want to buy Rolls Royce, don't buy one.
	Here's the way you gotta own that.
	Dude, you gotta see mine down.
	I got white on white with the red guts.
	You never go to a dealership.
	You go to a local shop.
	I go to Cario.
	I go to Cario up in Fort Lauderdale.
	That knows how to get the parts for super reasonable at wholesale, and they do the work for you, cheap labor.
	No, I totally get that, but at the end of the day, you don't need to do that on yours because it's under warranty.
	You don't need to do that on mine because it's under warranty.
	The more you go under warranty, it's kind of like you have to put in the actual documents what you did to the car.
	I prefer not to put that in there anyway.
	Unless it's like a service.
	You know what I'm saying?
	Because then they say, oh wait, what's this door, this and that, it blows the value of the car.
	How much you selling it for?
	What you need?
	We got live negotiations.
	You know what?
	You just pay what I owe?
	Take it.
	Pay what you owe?
	Let's talk.
	Let's see what it is.
	Imagine Brandon, BBC in a black Rolls Royce.
	He's selling it on me, man.
	He's selling me out.
	There you go.
	What's up next we got?
	Oh, okay.
	Habano says, Hi FNFN guests.
	What are your opinions with having a girlfriend or partner who has a different religion to you?
	I had to let go of an amazing woman due to her being Muslim Claims not to be and me being Orthodox due to my family not approving.
	Yeah, but I mean she can't marry you anyway Because you're not Muslim.
	So yeah, it sucks bro.
	Go find a girl.
	That's orthodox Myron how did you know it was the right time to make that five to ten can best of Brandon to start your coaching business?
	Did you make the investment with absolutely nothing except a few videos on YouTube?
	I didn't even have my YouTube up, bro.
	I just did it.
	Position of uncertainty when you first get started, man.
	It's not going to feel good at all.
	It's going to feel like more than it should cost.
	It's going to be uncomfortable.
	Everything you've got to do as soon as you invest is going to feel uncomfortable.
	But you've got to start somewhere.
	I had to do the same thing with Elliott Hulse.
	I heard you had to start it, but I needed the game.
	There was no one teaching the shit.
	He had a fucking event.
	He did it one time because he was going to London for a speech.
	So he said, oh, let me have an event.
	He wanted to pay for it.
	I found a lady who just wanted to pay for his trip for free.
	So he had an event down there.
	It's going to cost, man, it's going to cost this much money.
	And he only did it once.
	And I went down there and I learned enough to triple my income.
	But it would cost a lot of money.
	You made a good comment earlier.
	You said, you don't know what you don't know.
	And if you don't know what you need to do right now, for example, your investments...
	Go for it, bro.
	That's why you learn, right?
	You gotta expose yourself to new data in order to start being able to think differently.
	Just being in that room, hearing them talk, oh wait, I can try this, I can try that.
	And before you know it, clicks.
	Dude, straight up, everybody sitting here right now, this is probably one of the smartest things you could do when you're trying to advance yourself.
	You just passively listen, actively listen, try to acquire new data, and then believe it or not, days, weeks, months from now, you'll start processing things differently because you have that data in your head.
	I can see why Brandon likes you because you just sat here earlier before the show.
	You learned a skill that I want to learn.
	You're a success.
	I'm like, bro, how much money is he making for that one skill?
	I'm like, bro, I need to learn that shit too.
	Dude, I'll talk you through it.
	It was one of the most painful skill acquisition things ever.
	I'll do whatever to help my friends with that.
	That was insane.
	So what we'll do, guys, is we're going to have Fresh Fit News coming up.
	We'll have a Zoom call with our Castle Club members, with Jeremy and Brandon for you guys.
	That will probably be on another day, because obviously it's a little late right now.
	Brandon's got to go to sleep, man.
	He wakes up at 4 in the morning.
	You got an alarm at like 9, right?
	Yeah, my alarm already went off.
	So it's past bedtime.
	Thank you guys so much for coming.
	Let's do that part on Castle Club with the $1 million a month.
	Okay, to scale up.
	Guys, you know what?
	Can we give them a day?
	Can we do like maybe Thursday this week?
	You could be home by the way, doing a Zoom call.
	Yeah, we'll just call you guys.
	What time?
	Let's do like 7 p.m.?
	I do my podcast at 7.
	Okay.
	Oh, then let's do...
	5 p.m.?
	5 p.m.
	Let me just...
	5 or 6?
	See, they got schedules.
	Let me double check if I'm free this time.
	I can do 5.
	5 on Thursday?
	5?
	How long is it?
	We'll go for an hour.
	One hour.
	Yeah, that's cool.
	I can do it.
	Can you send me a calendar invite?
	I can do it.
	So guys, Costco niggas right now.
	5 p.m.
	this Thursday.
	Come with your questions ready, okay?
	It's gonna be one of the most value-loaded things.
	You're literally gonna be able to talk to two guys here that make quite a bit of fucking money.
	You can ask questions with business, advertising, social media, whatever the hell you guys got.
	By the way, Brandon is one of the top guys in fitness.
	I don't know anybody on this level, teacher coaching, what to do.
	Jeremy is a silent killer.
	He's the guy that you don't see.
	Your favorite influencers hire him to scale, guys.
	Exactly.
	He won't say his name because he's been respectful, which I respect as well, but he's the guy behind the scenes that makes shit happen for most creators that you know today.
	We've worked with Jeremy for years, guys.
	He's that guy.
	Guys, appreciate it.
	This coming Thursday, 5 p.m.
	Castle Club only.
	CastleClub.tv.
	So, you better get a fucking Castle Club.
	And, yeah, guys.
	Guys, I'll give you guys the last word.
	Where can they find you guys?
	You can find me on Instagram.
	KingKeto.
	K-I-N-G-K-E-T-O. You know, I have a YouTube page, too.
	I've been on YouTube for a little while.
	You do?
	Yeah, let's go.
	Just type Brandon Carter in YouTube.
	I didn't even know.
	Some dope will come up.
	I'm just kidding.
	Those of y'all who want to learn more about it, especially getting that 10k a month, man.
	10 commandments of online training.
	Even if you don't want to be online training, the jewels in there will put you on the right path.
	It's like just principles.
	Link is below, guys.
	And then TikTok is big Brandon Carter because somebody took Ken Keto.
	Damn it.
	It'd be like that.
	You can find me on Instagram at Jeremy.
	And...
	Go to my YouTube channel.
	I know we didn't get to talk about it here today, but long story short, I dedicate my entire YouTube channel to Million Dollar Months.
	I get consistent feedback from everybody who's already making Million Dollar Months and people that are well on their way that it's one of the best pieces of content they've consumed.
	Every video I drop twice a week.
	Yeah.
	And you have a workshop coming up.
	Yeah, there it is, man.
	This weekend or next weekend?
	I got a mastermind this coming weekend, but to be fair, I mean, it's not something that I can fucking fit anybody into.
	It's not even something I really pitch.
	At the end of the day, there's 90-something odd people in there.
	I got a 12,000 square foot house that we're fucking stuffing everybody in.
	We have, once again, like everybody's trying to get to million dollar months or already exceeded million dollar months inside of that group.
	At the end of the day, if you qualify for it, to be fair, you've got to make a certain amount to even apply for it.
	This is what I'm going to do.
	I'm going to pick up Brandon in the Rolls Royce, BBC, and head to the party.
	I'm speaking.
	Just kidding.
	The house.
	Pause.
	Yeah, come to the duty party.
	Hell no, bro.
	Whoa, whoa, whoa.
	Hey, yo.
	Whoa, chill, chill.
	He's joking.
	Chill.
	I bet you won't do it.
	W-Stream.
	Guys, this Thursday, 5 p.m., we're going to have a call with Brandon and with Jeremy Mandis.
	It's going to probably be one of the most intensive Zoom calls we do on, you know...
	Scaling up, making money, taking you from 0 to 10 and then from 10 to 100 to eventually a million a month.
	We can get you guys there, especially for all the entrepreneurs out there.
	Or if you want to segue from the job that you got going and you want to go ahead and get involved and start your entrepreneurial ventures, that's what I did.
	They'll be here for you guys as well.
	So, 5 p.m.
	this Thursday, guys.
	CastleClub.tv, man.
	We love you guys.
	We'll be back in a little bit with the news.
	Peace.

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