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Jan. 31, 2025 - The David Knight Show
14:26
Super Bowl Ads: The AI Takeover and Hollywood's Cultural Decay
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When I first saw this headline, I thought, oh, they're going to be doing all these AI Remember, there's a big stink about the fact that Coca-Cola, that has so much money, did a Christmas commercial with AI, and everybody was really upset with him for doing that.
I said, you know, why are you doing this on the cheap like this?
But on the Super Bowl, I don't know if the ads are going to be AI or not.
They're pretty expensive.
This year, it's gone up to $8 million for a 30-second ad.
And why does that make sense for these advertisers?
And the demand is really strong.
They said usually, if there's any unsold spots as they're getting close to it, the price will usually go up by $100,000.
This year, it went up by half a million, $500,000, for last-minute buys.
Why are they willing to pay so much money?
Again, because Hollywood has driven everybody away from television and movies and to sports.
That's what everybody watches.
Super Bowl commercials are in many ways a reflection of the American economy.
Of course, I don't watch it.
I don't even know who's playing.
I don't care.
But what I'm saying is, if you've got time to sit around and watch TV, the other stuff is so offensive that people are...
Watching sports more.
Want to understand how strong the car industry is?
Well, just count the number of spots during the big game.
Is travel back post-pandemic?
You know, you can kind of glean this stuff, they said, if you look at the different industries that are buying stuff for the Super Bowl.
Are airlines and hotels pulling out ads?
Well, that may show that travel is back.
Just look a few years back, they said, when crypto-related ads were everywhere.
Or the slow, steady rise of commercials.
For sports betting apps.
That's a natural form, isn't it?
This year's Super Bowl will anoint artificial intelligence companies and products, though, as the new mainstream.
And so they said there's going to be a lot of ads pushing AI, normalizing AI. I wonder if they'll do an ad around Mark Andreessen.
Maybe he'll take out an ad.
You know, the purpose of all this stuff is to crush human wages.
Yeah, it's going to be great.
We're going to love this.
It's going to be a real utopia for me and my pals.
AI is coming.
If it's not already here in almost every business, it will be coming like a freight train, said one executive VP of ad sales for Fox Sports.
They're selling the spots.
Again, this year, it's a record $8 million for a 30-second spot.
Fox is believed to have more than 10 advertisers who have agreed to that rate.
Helped along by a waiting list of brands that wanted to buy in the last year, but were unable to.
Now some of the brands that have dropped out are State Farm.
Remember this?
I played this when the fires were happening, and we first talked about how State Farm had dropped insurance to all these people in California.
And this ad is what they ran last year.
Arnold Schwarzenegger, State Farm.
So they ran this, and then within about four or five months they're canceling insurance policies.
Like a good neighbor.
State Farm is there.
Cut!
Hey, Arnold, I'm hearing neighbor.
It's neighbor.
That's what I said.
Neighbor.
Agent Brent Whitlock talks about it.
Yeah, I used to have these conversations with Karen when she still was fresh with her New York accent.
It was a lot of fun.
She sounds normal to me.
I don't know.
I guess 45 years will do that to you.
But they ran that ad, and then just a few months later, they're canceling people left and right in California.
And look, I don't fully blame State Farm.
They saw what was coming.
They saw what Karen Bass and Gavin Newsom were doing.
The guy who was running against her for mayor saw what she was doing.
They knew it was going to be horrific.
Why would you stay in and ensure that if you've got an option not to do that?
And so within just a few months, they're shutting that down because of the insanity in California, the mismanagement, perhaps the deliberate aspects of what they were doing.
But they've dropped out.
They're not going to be advertising this year.
But there's plenty of people who are lined up to take their place.
By the way, you talk about how crazy Hollywood is.
And I haven't seen it.
I don't know whether it's a good movie or not.
But they wouldn't even consider the Ronald Reagan movie that had Dennis Quaid in it.
Wouldn't even consider it for any nominations for anything.
Nothing.
Why?
Well, because it didn't meet the DEI requirements of Hollywood.
They didn't have any trainees around with Reagan or anything.
How could we possibly?
Give it an award.
I mean, there's no trainees in 1980s.
$8 million this year.
Last year, it was $7 million.
So we've had a 14% increase in the Super Bowl ads from last year to this year.
The people who will be buying up ads besides artificial intelligence are going to be pharmaceutical ads.
Isn't that wonderful?
The people who want to poison our minds and poison our bodies, they're doing just great, aren't they?
And they want to track and surveil us and control us and kill us, and they've got more than enough money to buy ads.
The only category that is down year over year, they said, is movie studios and streamers.
Because, you know, TV is just so awesome because of trannies, isn't it?
Whether that's still the fallout from the writer's strike or just how much the industry has changed after COVID. There's none of that stuff.
They've recovered from writers.
They've had writers' strikes before.
Haven't had the COVID stuff before.
But it's not about that either.
It's about the fact that they're making garbage.
Absolute garbage.
And again, you don't even get considered for a film if you haven't done all of your LGBTI stuff.
And that's the way they're going to die.
It really is.
So, again, up from $7 million last year.
State Farm paid and started canceling people.
We're in a period now where live sporting events, where people and families come together to watch.
And it's much more coveted.
Yeah, because, I mean, do you really want to invite this?
I always think about that, you know, when you look at the stuff that they'll throw in.
You have a good movie and all of a sudden they'll throw a scene in.
It's like, whoa!
You know, some kind of gratuitous nudity or sex scene or something like that.
And there was a company called Clean Films.
And back when we were in the video business in the 90s, when people were getting movies on DVD, that was one of the things that they offered, one of the services that they offered.
And we were the first people in our area that got into DVD. And I was real excited about the possibility of it.
One of the things that I told people, because that's something that they mentioned, they said, well, it has the possibility that we could do airline versions of movies for you, you know, where you edit out the gratuitously edited in nudity and all that other kind of stuff.
So you can sit there and watch it with your family.
Now people are doing that with sports because they don't like that.
It was New Line Cinema, the people who did Lord of the Rings later.
But again, that was in the, I guess, the early 90s, mid-90s.
I don't know when DVD, I don't remember when DVDs came out.
But I was at a video conference and he was giving a, the New Line Cinema executive was giving a presentation on how great DVD was going to be.
And so after he gave the presentation, I went up and talked to him directly.
And I said, so I've been telling people.
When they come in, he said, this is going to be a really good technology, and there's a possibility that you should be able to jump around things so you could take a gratuitously created R-rated film and just keep the storyline, lose the nude scenes and stuff like that, and watch it with your family, and you'd be able to branch around it.
And he says, yeah, that's possible, but he says the creative types hate that stuff.
They really hate that.
They hate the airline films that we put out with a passion.
They want that stuff in there because, look, it's a satanic industry.
They've done a deal.
I'm serious about it.
They've done the Faustian bargain, and these people are sold out for this stuff.
That's more important to them than the money is.
It really is.
And so it was not long after that, though, that New Line Cinema did do exactly that.
And they took a movie that was a very hard R. I think it's called Crash or something.
I think it might even have James Spader in it.
I'm foggy about it.
But within a couple of months, I'm looking at Variety and I see that this is coming out on video.
And they're going to give you the option of, instead of watching a very hard R, they're going to have a double X version of it.
And it's like, they're going to go the other direction.
And there was a company out of Utah, I think they're Mormons, that were offering people a service.
And if you subscribe to their service, you could go in as a parent and say, I don't want language, or I don't want nudity, or I don't want violence, or whatever it was that you didn't want.
You could check those things.
You know, they had a machine and an app.
It wasn't an app on a phone, but it was a way that you could program it with your computer.
And they would go through and find these spots, and they would, with their particular player, so you'd buy their player, and you'd subscribe to their service, and you could branch around those things and still watch movies.
I never bought one of them.
We didn't want to watch the movies that badly, but you could branch around it.
Well, Hollywood sued them, and has continued to sue them.
I was surprised the other day to see that lawsuits are still going with this company.
And they've been going back and forth and back and forth over this stuff.
These are things that you bought.
The entire video rental business was predicated on the doctrine of first sale.
Once you buy the movie, they took it to the Supreme Court.
That was the point at which we got in.
Up to that point, it was this real shady thing of X-rated films and video clubs and stuff like that.
And they sued, and the industry got together collectively and took it to the Supreme Court.
And the Supreme Court said no.
If the store has bought the tape, you don't have any control over it.
And that was what allowed the industry to take off.
Excuse me, I had a sneeze there.
And so what they looked at, they said, okay, well, we can't beat them, so we'll join them.
And at that point, they released the catalog titles that they'd been holding for a long time and made it good for a little while, the movies were.
They sued, even though you had the Supreme Court decision that had essentially established the video business and look as the best thing that ever happened to the movie studios.
But they didn't care.
Because it was a greed thing.
It bothered them so much that somebody else would be making money off of the movies.
Because in the deal that they have with movie theaters...
All of the POP, the point of purchase stuff, the standees and the posters and everything, that all belongs to Hollywood.
And they just put it there temporarily.
And when the movie leaves, that goes with it as well.
And so they want to retain ownership of everything.
And they keep like 90% of the profits.
What they do is they allow the movie theaters to...
To keep enough to cover their overhead of their building, that type of thing.
And then the rest of it, they take like 95% of the profits.
That's the way the deals were 20, 30 years ago.
I don't think it's gotten any better.
And so they don't want to share profit with anybody.
And so it always bothered them that people were renting their stuff.
And yet, they've prospered.
They were able to do all of these different Disney animated films, I think, because no movie lost money.
The entire Terminator franchise came about because of home video.
People were able to discover movies on video.
Anyway, when you look at this, and people coming together to watch, that's what I always think of.
And I always think of the corruption of Hollywood.
Their number one thing is never about money.
The most profitable R-rated film by a long shot was Mel Gibson's Passion of the Christ.
R-rated movies didn't make a lot of money.
And so what did New Line Cinema do?
They take it the other way.
They go to like a double X or triple X or whatever, which actually makes even less money if you want to watch that.
There's no demand for it.
These people are pushing their agenda just as we see them now pushing LGBT. Satanic agenda to us for a very long time.
And that was more important to them than money.
It really was.
They're not following the culture.
They're there to set the culture.
That's right, boys and girls.
There's a post-election sale on silver and gold.
Trump euphoria has caused a dip in silver and gold.
It's time to buy some medals with fiat dollars before they come to their sense is.
Go to davidknight.gold to get in touch with the wise wolf himself, Tony Arterburn.
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