What is the distance between spiritual practice and social action? Derek has weighed this question for decades. This unscripted meditation on the topic uses Aubrey Marcus's new "documentary," Anti-Cult, as a jump-off point.
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Here's what I struggle with, and I'm going to use a recent example of something that happened to initiate a much broader conversation.
Something I've been thinking about and turning over in my head for decades, really, and honestly will probably be doing so for the rest of my life.
So last week I started getting pings from listeners and from friends.
Aubrey Marcus, who we've covered on and off for years now, he executive produced a documentary, I guess we can call it.
It's called Anti-Cult, Healing in a Mad World, and I'll get to that in a moment.
If you're not familiar with Aubrey Marcus, You might know him as the founder of Alpha Nails, which was a men's nail polish from about 12 years ago.
It was marketed to help men peacock, to display themselves.
The marketing copy for the company was, quote, the more noticeable the male is within a positive context, the more he humps.
Aubrey Marcus, you might know his father, Michael Marcus, who was a commodities trader who made $80 million predominantly by trading futures starting in the Nixon administration.
Interestingly, Marcus was elected to the board of directors of a biotechnology company called Virex Medical Corp.
They did what I consider very important work.
They developed pharmaceutical drugs for the treatment of cancers and chronic viral infections, probably doing really essential work in Western medicine.
Aubrey, his stepfather, Steve Shubin, the founder of Interactive Life Forms, which created the Fleshlight, which Shubin designed.
That's the masturbation sleeve, which is a plastic casing with a variety of skin tones that men can stick their penis into.
Some of those tones are molded by the bodies of pornographic actresses.
Most people know Aubrey as the founder of Onnit.
They created AlphaBrain, which was marketed heavily by the co-founder Joe Rogan based on a very low quality, we'll call it a study, that was conducted in part by Onnit consultants.
And the success of that supplement that wasn't really ever clinically tested led to them being sold to Unilever for a reported hundreds of millions of dollars.
Unilever, everyone knows Unilever, one of their companies was cited for dumping two tons of mercury waste into a river in India for which they had to settle with hundreds of employees.
Another one of their companies is credited with devastating forest in Cote d'Ivoire in the production of palm oil.
There's the other Unilever company in Sri Lanka that promoted skin whiteners to try to influence the indigenous Sri Lankans to look more like white people.
And then there's Unilever as a company, which was named one of the top 10 plastic polluters in the world.
That's who bought Onnit.
Very famous sale there.
Today, Aubrey Marcus runs Fit for Service, which is a retreat company that offers, quote, profound personal growth in an atmosphere of celebrations and community.
They offer four retreats every year, I believe.
They cost $3,500 per retreat, not including travel and lodging from what I've read in comment sections.
Now, it's a personal development company, basically, that gets people together in sort of Burning Man environments, which nothing wrong with that.
There's a lot of psychedelic usage that is done there.
The sort of founding reason is ayahuasca.
They talk about it often in the promotional materials.
Now, I'm a fan of ayahuasca.
I'm a fan of psychedelics.
I've been doing them for over 30 years.
So this is not a critique of that because I think in the right context, they are wonderful tools for humans to use.
Perhaps not for everyone.
There are definitely contraindications depending on mental health, depending on certain drugs that you take for medical conditions.
So this isn't a blanket statement saying that psychedelics are just great, but They're very powerful motivational agents, and while we're living in an age where there's a lot of talk about the legalization of psychedelics in certain contexts, I have nothing particularly wrong with going to places and doing them with friends or with guides.
That's only how I've ever done them, and I've been fortunate to have I've had many powerful experiences in my life with them,
and some pretty dangerous ones as well, but that's kind of the dice that you roll with this.
So that's not really the focus here.
No, we got pinged about Anti-Cult, the film that you can now see on YouTube, and we'll probably do a larger analysis
of the film itself.
I've watched the preview and parts of it, but not the entire thing.
So this bonus episode is not about the documentary, but it's about one very specific aspect that's prominent in what I've seen so far.
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