Sargon of Akkad - Carl Benjamin - Channel Demographics
Aired: 2016-05-17
Duration: 03:29


=== Audience Breakdown (03:14) ===

[00:00:15]  So I thought it'd be interesting to find out who's watching my videos, what you guys are like, and so I'm using the YouTube analytics and a few surveys that I've done.
[00:00:24]  So at time of recording, my channel has 320,000 subscribers, and my videos have had over 72 million views, and I get about 5.5 million views a month.
[00:00:34]  My audience is overwhelmingly male, with almost 94% being men, and 6% being women.
[00:00:41]  About 42% of my audience is between 25 and 34, with 18 to 24 being the second largest age bracket, and 35 to 44 being the third.
[00:00:51]  Just under 4% of my audience is less than 18 years old.
[00:00:56]  These people mostly live in the first world, with the top 10 locations being the United States, United Kingdom, Canada, Australia, Germany, Sweden, Netherlands, Finland, Norway and Denmark.
[00:01:04]  And there seems to be a remarkably consistent spread of the age demographics across these countries.
[00:01:10]  It's roughly the same for all of them.
[00:01:12]  To find out the broad political leanings of my audience, I asked them to perform a political compass test, and then tell me the results on a survey that only allows one entry per IP address.
[00:01:23]  Over 34,000 people gave me their political leanings, which included an attempt at brigading from 4chan, but to be honest with you, I don't think this had much effect.
[00:01:32]  55% of my audience falls into the libertarian left quadrant, with another 35% falling into the libertarian right.
[00:01:40]  Only 4% of my audience is authoritarian left, and finally around 7% of my audience are apparently right-leaning authoritarian.
[00:01:48]  However, this was the category subject to brigading from 4chan.
[00:01:52]  I wasn't expecting any brigading, so I didn't think to take screenshots of this as it was going along, but I was monitoring the survey as it was being filled in by people, and it was, before the brigading, 4% authoritarian left and authoritarian right.
[00:02:05]  So, 4chan, you managed to get 3%, I think, on this survey.
[00:02:10]  Well done.
[00:02:10]  I also asked my audience to do a religious affiliation survey, which got over 54,000 responses.
[00:02:16]  Over half of the respondents said that they were atheist, with another 15% saying they were agnostic, making nearly 75% of my audience that is non-religious.
[00:02:25]  The Christian denominations made up around 17% of my audience, with 6% being non-affiliated deists, around 3% were Muslim, and 1% were Jewish.
[00:02:36]  Specifically practicing religious Jews rather than racially.
[00:02:40]  So there we have it.
[00:02:41]  The average audience member for my channel is an adult man who is an atheist and a left-leaning libertarian who lives in the West.
[00:02:50]  I'd like to thank everyone who took part in the surveys and who supports me on Patreon and just takes the time to watch my videos.
[00:02:57]  I really appreciate it.
[00:02:59]  And I think a special shout out needs to go to that one person who was too lazy to answer a one question survey.
[00:03:08]  Seriously though, thanks everyone for taking part and I really it's been really interesting to know the general composition of my audience and frankly I'm actually really not surprised by any of these results.
[00:03:19]  In fact these were the general impressions I got from my audience as I've been carrying on with my channel but it's nice to be able to demonstrate it with some data.