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Aug. 12, 2024 - Bannon's War Room
48:51
Episode 3824: The State of Play and The Trump Campaign
Participants
Main voices
p
peter navarro
43:28
Appearances
d
dave brat
02:29
Clips
j
jake tapper
00:08
s
steve bannon
00:15
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Speaker Time Text
steve bannon
This is the primal scream of a dying regime.
unidentified
Pray for our enemies.
Because we're going medieval on these people.
steve bannon
I got a free shot on all these networks lying about the people.
unidentified
The people have had a belly full of it.
peter navarro
I know you don't like hearing that.
I know you try to do everything in the world to stop that, but you're not going to stop it.
It's going to happen.
jake tapper
And where do people like that go to share the big lie?
unidentified
MAGA Media.
jake tapper
I wish in my soul, I wish that any of these people had a conscience.
unidentified
Ask yourself, what is my task and what is my purpose?
steve bannon
If that answer is to save my country, this country will be saved.
unidentified
War Room. Here's your host, Stephen K. Bannon.
peter navarro
Hey, Peter K. Navarro in for Stephen K. Bannon.
I'll be with you here in the War Room Monday, Wednesday, Friday for at least the next two weeks in the 10 to 12 hours.
So spread the word.
We've got a lot of work to do.
What I want to do this week, obviously, things have dramatically shifted in the Presidential race.
It should not have caught anybody by surprise, yet it has.
It certainly didn't catch us here in the war room by surprise as early as January.
I myself had predicted that Biden would simply run through the primaries and then they'd either take him out or he'd step down.
Up would come the next bum of the week.
The fact that folks got caught by surprise by that is a surprise to me.
I mean, it wasn't even chess.
It was checkers, what they were doing.
So what I want to do is kind of see where we're at in the race.
The fun part this week is going to be my take on what might be, I think, a very constructive tweak of the classic Trump Rally 1.0, which there's been over 600 of them.
It's like the eighth wonder of the political world.
It's something that has really done a beautiful job in building the Republican base, transforming the Republican Party from the party mainstream.
To the party of Wall Street and really serve this nation and Donald Trump really well.
But with 90 days left to go, I will offer what I hope will be welcomed out there as a constructive tweak.
And then next week, what I want to do is Playfully have some mock debate prep to get ready for the first debate with Kamala Harris.
Given the state of play now in the race, that will be the first opportunity that we'll likely see for Kamala Harris to meet the press.
I think she'll hide behind the convention and her teleprompter.
She won't do any press conferences and kind of ride the wave.
I mean, if things are working, then why do anything different, I think would be the attitude now.
In Democrat land.
So in terms of the state of play, I do want to mark first that just about eight years ago, this time, this day, this month, In the 2016 Trump campaign, there was a massive shake-up at the Trump campaign.
I'm not suggesting that at all.
They've got a great team over there.
But at that point in 2016, Steve Bannon and Dave Bossie in particular came into Trump Tower in the Trump War Room in Manhattan.
And what happened there is that, like, the problem you have with giant figures like Donald Trump is that people may tend to tell him what he wants to hear rather than what he needs to hear.
And the genius of Bannon and Bossie, two of the most frank, straightforward, and smart guys I know in politics, is that they simply told Donald Trump what he needed to hear at that point in time.
And Trump, being the genius that he is, saw the chessboard differently and went on to win that race with what was a very targeted and disciplined message that was aimed like a laser beam at where he needed to win The election, which was, in that election, simply three states, simply three states.
It was Michigan, Wisconsin, and Pennsylvania.
And Hillary was riding so high at the time that she never saw that coming.
And it was a beautiful thing.
Now, fast forward to 2020.
I'm in the White House.
We're fighting a deadly pandemic.
Anybody—in fact, world leaders around the world were under siege because the public didn't understand what was going on.
They were afraid, and they didn't think whoever was in power and Germany, France, the United States, Brazil, wherever, was doing the right job.
So it was very hard to be an incumbent at that time.
Yet, I'd be sitting in the Oval, and I'd see folks like Steve Mnuchin, Wilbur Ross come in, and I'd be sitting there talking about how we needed to continue to press on things like China, continue to do things on that existential threat.
And Mnuchin and Wilbur Ross would be telling the boss, hey, we're going to win.
It's a landslide.
Mnuchin would drive me crazy.
It's going to be a landslide.
Remember, this is like September.
2020 and and and that was like ridiculous stupid kind of advice, but it was What Mnuchin and Ross were doing because they thought that's what Donald Trump wanted to hear and therefore they weren't serving Well, and you had the same problem with Trump's own campaign team.
It was Bill Stepien, Justin Clark, and Jared Kushner.
And the spin that they would have, because the polls indicated a tight race.
It was always going to be a tight race.
It indicated a tight race.
What Jared and Bill and Justin would always do is that they'd argue that somehow the Trump voters are undercounted.
So before they even went in, sometimes they'd add three, four, five, six points to the poll.
And when you do that, Trump looked like he was winning comfortably.
And then you'd have guys like Dave Bossie, Corey Lewandowski, come in, kind of show them the real stuff, and the next thing they know they'd be out the door by the chief of staff, right?
Don't let those guys in.
My point is that it's very important to have a leader In a political campaign, be told what he needs to know rather than what he wants to hear.
I don't know if that's going on now.
Again, I have great support for Susie Wiles, Chris LaCivita.
They did a wonderful job at the Republican National Convention scripting that and messaging that, albeit under the Quicksand assumption that Biden would be the nominee.
But you wonder kind of what's going on now.
In Trump land, because obviously we need to go in a different direction.
It's yet to be seen what that direction is.
But clearly, the last three weeks have been difficult.
And the next week is likely to be difficult as the Democrats have their convention, because you always get a bump in the convention.
So that's kind of the bad news in the subtext.
For where we are right now.
Now, here's the good news.
The good news is we're about where we would have otherwise have been if Joe Biden was not a feckless, senile, doddering, Fool.
I mean, let's face it, the lead in the polls that Donald Trump was gaining had far more to do with the visual deterioration of Joe Biden before the world's eyes than anything the Trump campaign was really doing.
I mean, the analogy here In in stock market investing is don't confuse brains with the bull market, right?
And so you have these guys who who think that they're friggin geniuses because they're making hand over money hand over fist in a bull market.
But it's only because it's a bull market.
It's not.
OK, so in this case, all we needed to do was let Joe do his thing and point it out.
And it was a slam dunk to Steadley.
And there was a decision made to debate Biden prior to him being crowned the nominee, and I'm sure there were good and bad pro and con reasons for that, but you can at least say, in hindsight, that that was a catastrophic error.
It would have been much better To just stay under the radar, not spend a lot of money hitting Biden, watch his deterioration, let him become the nominee and then unleash hell and fury on him.
But that didn't happen.
OK, so that's where we live in.
We don't cry over spilt milk.
We always look forward.
Now, here's here's the thing.
If you're going to do any kind of reset, you have to do it quickly.
But as the lesson of Bannon and Bossi showed in 2016, it can be done very quickly.
It's simply a matter of deciding on a message.
And to decide on the message, you have to decide on your ultimate strategy.
Is it personal attacks?
Is it policy?
That's going to be kind of one of the things I want to be talking about.
But here's the thing.
It's not just less than 90 days to the election.
It's less than half that to early voting.
I mean, they're going to be starting early voting, I think the date is September 6th, in Pennsylvania, the battleground state.
And the last time I looked, this week, Harris, Walz, and their running horse, jogging horse, Josh Shapiro,
were barnstorming Pennsylvania.
So the question is, what is the strategy going to be?
And when we come back from break, what I want to do is talk about, historically, what
this race looks like compared to three specific other races, presidential elections, and what we can learn
from that going forward.
So, I'm Peter Kay Navarro in for Stephen K. Bannon in Steve Bannon's War Room.
We'll be right back with the state of play of the presidential election.
dave brat
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peter navarro
Peter K. Navarro here in Steve Bannon's war room in the dog days of August.
Plenty of time left to Election Day, but in these dog days, these are the days where the Trump campaign will find its footing, will find a new strategy, a new message, and go to victory.
If they do that.
So, where are we now?
Look, the race is tight.
It's always going to be tight.
The reason why it hasn't been tight is feckless Joe Biden.
He's out of the picture.
What we have is a tight race that's going to come down to six or seven battlegrounds.
You've got the ones that won in 2016, Michigan, Wisconsin.
And Pennsylvania.
These are J.D.
Vance's states.
These are the ones that J.D.
has to help bring home.
This is why he's on the ticket.
He is Mr. Bring Home Our Jobs, Stop the Offshoring, Secure the Border to Protect Black, Brown and Blue Collar Americans.
Michigan, Wisconsin, Pennsylvania.
Then you have Georgia and Arizona, which we lost in 2020, and Nevada, which some folks think is winnable in the Trump campaign, based on some of the earlier polling.
I think it's winnable as well.
And then we gotta hang on to North Carolina.
That's it!
Now, 90% Roughly of the electorate have made up their minds.
So Trump has done a beautiful job of securing the Republican base.
The Democrats it's it's it's a more much more fragile base.
This is part of the good news.
I'm going to share with you because Several of the traditional Democratic components of that base are eminently grabbable.
Latinos, for example, are coming over strong to Trump.
Blacks, particularly men, are increasingly supportive of Trump because they understand how things like the border crisis and competition from China are stealing their jobs.
So these are all winnable states.
The question is, How do you go about that?
And who are the so-called swing voters?
And how do you appeal to them?
So I think the best way to think about this race, Kamala Harris versus Donald Trump, is to go back in history and think about what races were similar.
And I come up with three of them, I think.
Both the Nixon-McGovern and Nixon-Humphrey races, as well as the Goldwater-Johnson race.
So, what do those all have in common?
What those all have in common is kind of this Grand Canyon chasm between the Republican versus the Democrat candidate.
On big policy issues.
You had Johnson running against Goldwater, okay, who was viewed as an extremist.
He even admitted he was extremist, and one of the, I think, dumbest political quotes that, you know, it's like, extremism in defense of liberty is not extreme, or justified, whatever.
Whatever he said there, it's like, It just set him up for the famous one TV ad that killed Goldwater, and that was the nuclear bomb one with a little girl running around and the world ends, OK?
Pure, pure mainstream guy, Johnson, run against a radical Goldwater.
Done.
unidentified
Over.
Boom.
peter navarro
McGovern, Nixon, it was the same deal.
You had McGovern out there on a radical ledge.
Now, note the difference.
Like, in one case, it was a Republican extremist, and in another case, it was a Democrat extremist.
In this case, there's no question that Donald Trump is Either at the dead center of where the median voter is, with respect to the issues and his platform on the economy, on the border, on foreign policy, on crime, on all these woke issues, on taxes, on regulation.
Trump is the Lyndon Johnson.
center playing to the Kamala Harris goldwater. One goldwater on right extreme, Kamala on the left.
And I think if the Trump campaign plays its cards right, one of the great
mistakes, fatal mistakes that Kamala Harris has already made
was to choose the Minnesota governor, call him tampon Tim if you want, or
the stolen valor Tim, the timid coward Tim, whatever, as her running mate.
day.
unidentified
Thank you.
peter navarro
The chemistry there, it's like a leftist orgy.
I mean, come on.
It's like, As far left Californian as she is, like, okay, here's a quiz.
What's the closest Midwest state to California?
I mean, if you had to pick a single state that most resembled kind of the leftist politics of Californication, which I know all too well, I haven't spent the better part of 30 years there, you would choose Minnesota.
So Johnson just crushed Goldwater.
Nixon crushed McGovern.
He crushed Humphrey from Minnesota, too, for much the same reasons.
These guys were too liberal, McGovern and Humphrey.
So doesn't that tell you right there What the secret to winning is.
It's as simple, it's as simple as exposing the radical liberal agenda.
But even more textured, you need not just go after the radicalness of Kamala Harris on Her woke issues on her green skirmish and all of that.
You can also factor in the incompetence and lack of experience on certain issues.
Incompetence on the economy, lack of experience on foreign policy.
So it should be clear what the strategy must be.
It's to simply amplify The Kamala Harris-Waltz left-wing agenda in ways which America understands.
Now, the problem we have— Is that we are not running against Kamala Harris.
We are running against ABC, CBS, NBC, PBS, The New York Times, The Washington Post, CNN, MSNBC, and throw in others like Axios and Bloomberg and pretty much all of the corporate media.
That's who we're running against.
So when we're trying to expose who those folks are on policy, the other side is benefiting from the corporate media.
All right, when we come back, what I'm going to do for you is reimagine the Trump rally
1.0 in a way which I think would help further this notion of exposing the radical, incompetent,
inexperienced liberal agenda of the George McGoverns of this country.
All right, Peter Knavarian for Stephen K. Bannon.
We've been exploring the chessboard state of play of the current race for president.
The good news here is this race is eminently winnable.
My thought process here First is that what we're being told by the polling and yada yada is that it's insane to attack Kamala Harris personally when, in fact, the attacks on her actual policy statements
Will be much more devastating and I've drawn the analogy in terms of what this race looks like to say the McGovern Nixon race where Nixon was running against a extreme on the left or the Lyndon Johnson Goldwater race, where Johnson was running against an extremist on the right, okay?
That's what we have here.
We have Donald Trump, who's basically captured pretty much the middle of the road of this country at this point in time.
I know the left's head's gonna explode on that, but it is true when you just look at the policies of this president.
Former president.
They'll heads explode on that.
Versus the kind of crazy stuff that Kamala does.
So my contribution today to, and this is, I offer this in the most constructive way imaginable without any criticism of the original Trump rallies, which I think represent Arguably the most brilliant tool we've ever had.
But what I'm going to do for you now is reimagine the Trump rally 1.1 to win in November.
Remember, we got less than 90 days to do this.
OK, so here we go.
Since 2016, think about this, Donald Trump's more than 600 rallies have built an impregnable Republican base.
With less than 90 days to Election Day, and less than a month before early voting begins in key battlegrounds like Pennsylvania, now, right now, is the time to quickly reimagine, retool, and reposition Trump Rally 1.0 to woo the relatively small number, small number of swing voters How does this work?
Roughly half of a Trump rally speech now is usually scripted red meat for the Trump base.
The other half is often lyrical and humorous Trump improvisations on the news of the day.
I love that stuff.
Throw in Trump's playful and sometimes brutal eviscerations of his opponent, or whoever may have wronged him.
Brian Kemp, for example.
And a Trump Rally 1.0 has always been a fast-moving feast for rally-goers and TV networks alike.
But Trump doesn't need feasts now.
He needs votes.
And the current rally formula is simply not sufficiently focused on the very stark policy differences—policy differences—between him and Kamala Harris that will swing voters in key battleground states.
Instead, when Trump attacks Harris personally, rather than on policy, Harris's support among swing voters rises, particularly among women.
unidentified
It's just a fact of life right now.
peter navarro
Let's imagine, then, a Trump rally 2.0, as my old boss takes the podium at his next rally.
After a big welcome to the always massive audience and his obligatory recognition of the local dignitaries and political candidates he's endorsed, The former president immediately begins entering into an interactive jumbotron policy dialogue with Kamala Harris.
Trump's goal is to expose both the radical and often incompetent and inexperienced elements of Kamala Harris's policies.
Yet, here's the big difference.
In this interactive experience, Jumbo Tri experience instead of telling his rally audience that Kamala supports an open border, defunding the police, defracking Pennsylvania, men competing in women's sports, or higher corporate taxes and all that stuff.
Here's the beauty of this.
Trump just shows Harris expressing and revealing these stark differences in her own words on the jumbotrons and other video screens dispersed throughout the arena and beamed to the TV sets of audiences watching the rally live.
Through such simulated interactions, once Kamala's words are played, Trump then offers his side of the policy equation, and importantly relates Kamala's policy to one of the many current crises facing this country, and most importantly, Trump offers a set Concrete solutions.
As Duke Ellington might say about this, it don't mean a thing if it ain't got that swing.
Swing voters.
Now, let's tweak this a little more.
As a second and synergistic Trump innovation, and to further boost the policy content of the rallies, Trump could also feature video clips from former Perhaps future Trump advisors and cabinet officials offering details about the many specific policy actions President Trump plans to take to bring inflation under control, secure the border, bring peace to Ukraine and the Middle East, and so on.
And this suggests another innovation.
Suppose that before each rally, Trump holds a press conference with select advisors on the issue du jour.
For example, Rick Grinnell on foreign policy.
Robert O'Brien, the former National Security Advisor on National Security, former United States Trade Representative Bob Lighthizer on trade and tariffs, former Department of the Interior Secretary David Bernhardt on fracking, Tom Holman and Stephen Miller on the current border crisis, and so on.
You get the idea.
Policy conference beforehand.
Clips during the speech.
Cool.
As still a third innovation and further synergy, Trump might also intersperse his remarks with video clips from American citizens actually harmed by the policies that have been implemented by the Harris-Biden White House.
For example, at a rally in Pennsylvania, Trump might introduce a video clip montage from workers in the fracking patch who lost their jobs.
And in classic Trump style, these workers might be brought on at the end of the speech, along with the policy advisors and the president, in a kind of traveling roadshow bow, like you see at the end of every Broadway production.
That'd be pretty cool.
Now, logistically, technologically, retooling Trump Rally 1.0 to incorporate these innovations would actually be a piece of cake.
Jumbotron and video screens are abundant in every arena Trump will play at.
Trump's speechwriters, Vince Haley and Ross Worthington, can easily incorporate the appropriate cues and language to simulate the proposed interactions.
And I'm going to prove this to you this week.
There is a political cornucopia of video clips that expose both Kamala Harris and her running mate Tim Walz for the woke, radical, incompetent, inexperienced And very dangerous politicians that they are.
It would be equally easy to schedule press conferences prior to rallies.
And Trump has no shortage of policy advisors to call upon to join him at the press conferences and record video clips for the interactive rally speeches.
With this technique, with Trump Rally 2.0, With Harris's male running mate, Tim Walz.
Hey, he's a much—you can beat the hell out of that guy and not worry about women voters running away.
You can go out—that's just the Mars and Venus world we live in.
And that dude, Tim Walz, in the second hour of the show, you don't miss this, because we've got a great guest coming on to talk about the history of Stolen Valor episodes.
Tim Waltz.
Here, Trump can choose from any number of TV clips in which tampon Tim supports feminine napkins in boys' bathrooms, Cuomo-style senior-killing lockdowns as governor of Minnesota during COVID, or engaging in, yes, stolen valor as Waltz abandoned his fellow soldiers on their way to the Iraq War.
Now here's a fourth innovation.
It's really more of a courtesy and a strategy.
It's a little pie in the sky knowing the boss too, but I'm going out on a limb and a ledge here.
I'm going to give you this one too, okay?
Because it's important.
There's no room for error right now.
We're walking up.
Trying to scale Everest here, and we can't, like, slip on the ice.
Trump rally—okay.
I know some people are going to laugh at this one, but I believe in this one.
Trump rallies 2.0 must always start on time at 5 after the hour in primetime, and then promptly in 55 minutes.
unidentified
Why?
peter navarro
Trump rallies offer millions of dollars in free media.
And I know a lot of these TV producers who grouse all the time.
unidentified
I don't know when he's going to start, I don't know when he's going to end.
peter navarro
If TV producers can count on precision time, they will be much more inclined to cover the rally.
Simple as that.
When Trump goes on sometimes for what seems like forever, hey, I can watch him forever, but...
Some people can't.
He not only squanders precious time and energy, he will need for the home stretch.
Okay?
Conserve your energy.
He runs the very real risk as well of going off message and upsetting the whole rally apple cart.
Never is the admonition that less is more, less is more, more relevant Than in this context.
So that's Trump rally 2.0.
I think it'd be of the mode.
I mean, hey, we're in a technology world.
What I'm going to do later in the week, I'm going to show you kind of how some of this could work where you I mean, like it's a difference between show and tell.
It's like the first Rule in media, it's the first rule in any kind of communication.
You're better off showing than telling, right?
If I say Kamala Harris wants to defrack Pennsylvania, that's one set of facts.
If I show Kamala saying she wants to defrack Pennsylvania, and then I show a fracking worker laid off And going into poverty, isn't that better?
Trump Rally 2.0.
I'm Peter Navarro, in for Stephen K. Bannon.
You are in the War Room.
Don't go away.
unidentified
Everything's begun and you are over.
Cause we're taking down the CCP.
Spread the word all through Hong Kong.
We will fight till they're all gone.
We rejoice when there's no more.
Let's take down the CCP.
Here's your host, Stephen K. Bannon.
Hey, everyone.
I'm Stephen K. Bannon.
I'm a former member of the CCP.
peter navarro
Hey, Peter K. Navarro in for Stephen K. Bannon.
We are talking big issues about the state of the presidential race with less than 90 days to go, with actually early voting starting.
When I look at it, early voting starts like the first week of September.
In Pennsylvania, I mean, you know the Democrats are going to be hiring U-Haul trucks to be pulling in all of their you-know-whats into Pennsylvania.
I hope the RNC has prepared for that.
I'm sure they have.
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All right, so let's set up what we're going to do in the second hour of this show and
then just summarize where we've gone so far this morning.
unidentified
Thank you.
peter navarro
The top of the hour here, I'm going to have one of the great young generation surrogates in from the Trump campaign to talk about some of the issues.
Danielle Alvarez.
I think this is the kind of face and brain that we need more of.
She's kind of like the Charlie Kirk crowd generation and I think that one of the big demographics up for grabs are the younger generations who as they have aged and realize that they don't have as good a chance of buying a house, a car, getting married, having a family and all that stuff, they're looking
More and more towards Trump lands, Trump's America, and less and less towards kind of the Zuckerberg future of virtual reality and some kind of hovel with a chip in their head.
So she'll be with us at 11.
And then I'm really looking forward to the bottom of the hour.
You've got to stay for this.
We've got One of Steve's favorite guests and authors on who does all the military history for us.
And I want to have him kind of give us historical context on all this stolen valor issue.
With Kamala Harris's poor choice for vice president, uh, Walsh.
Because, I mean, look, um, that one, that one just, when I saw that clip of him at some, I don't know, rotary lunch in Minnesota, running for whatever he was, going out, Talking about carrying guns and being this brave soldier and this, that, and the other thing.
I could see in his eyes lies.
You know, it's that Eagle song, you can't hide your lying eyes.
They call him Teflon Tim, but I don't know.
I mean, I've seen guys like that.
There are a dime a dozen in politics.
unidentified
It's like, ah, you know, it's like, ah.
peter navarro
It's on stage with her and then you kind of look behind the curtain there and it's senior citizens getting killed by his policies in lockdown.
It's lying about Iraq and leaving his Fellow soldiers to go get killed or maimed over there while he pursues his political ambitions, or it's letting Minnesota burn while Kamala was raising funds for the people who were burning it.
So, anyway, at 11.30 Eastern Time here, we're going to talk long and hard about the Stolen Valor issue.
I hope we get to relate it, having had a pre-brief on this with the guests, whether we can relate it to the Swift Boat incident with John Kerry, which, pun intended, sunk his campaign.
But that'll be a good one.
So let me just, in the last few minutes of this segment, what I'm trying to express to you is that political campaigns are about two things, strategy and messaging.
And one flows from the other.
And my reading of this chessboard is that, first and foremost, The Trump campaign must focus on the swing voters.
And those voters are not on any extremes.
They're dead set in the middle and ideal targets for the policies that define Trump's America.
What Kamala Harris is going to do, as long as she can do it, is avoid all of the policy issues because she has the cover of much of the media.
ABC, CBS, NBC, PBS, CNN, MSNBC, New York Times, Washington Post, Axios, Bloomberg, Raw, stuff like that.
So, it's got to be our mission, and you're part of it, Posse, it's got to be our mission to get out there and explain not just the policy differences between Trump and Harris, but the consequences Of the Harris-Biden policies with respect to runaway inflation, wars breaking out all over, murders and rapes from illegal aliens, all of that.
All right, when we come back, Daniel Alvarez, direct from the Trump campaign, where we've talked all things Trump campaign.
Peter K. Navarro and Trini Admiral.
We'll be right back.
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